Simply Sales and Marketing: Recent Episodes
Simply Sales and Marketing
A series that unpicks and teaches all around sales and marketing professions: the good, the bad and the ugly. There are many communities dedicated solely to sales or marketing, but nothing that focuses on the relationship between the two.
Our aim: To bring sales and marketing teams closer together. With greater understanding, better results and happier relationships
About us: Charlotte, Robert and Sam are senior sales and marketing professionals with over 45 years’ experience between them. Having worked with C suite globally from start-ups to FTSE 250 companies, they’ve seen first-hand the best performing companies always have closely aligned sales and marketing.
Find out more at: https://simplysalesandmarketing.com
In this episode Charlotte and Sam spoke to Richard Moore and got a LinkedIn masterclass...why you must have an effect on the audience so you don`t shop around, how engaging 1 on 1 wins deals and that interaction makes the difference NOT the alogrithm.
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In this episode, Charlotte and Rob talk to Jesse Oulette on how to avoid your cold emails going to spam, but also why cold emails may completely die out in 2023! Also Jesse shares his views on how you need to do less with people and more with tech... build systems!
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In this episode, Charlotte and Sam talk to Evan Patterson on why an ethical mindset and diversity at all levels is crucial in business. How everyone needs to stop be loyal to a company and why you need to be loyal to people, ethics and morals to succeed.
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Charlotte and Rob talk to Mattia Schaper, a young entrepeneur who went from SDR at Salesloft to setting up her own company at a young age. She discusses how she saw an opportunity, took the plunge and although faced many challenges, how building a huge following ensures she has a constant stream of business
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In this episode Charlotte and Rob talk to Rob Boston on what makes for a raving personal brand and tells us one thing that is the secret sauce when creating great content. Also how you can go from an average seller to one that produces viral content and that you need to be confident in posting bad content, then you`ll get confident posting good content!
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In this episode Charlotte and Sam talk to Leslie Venetz on how she made the transition from sales to successful business owner and what she would have loved to have known when she began. How everyone needs to move away from seller centric and go to a buyer centric mentality in sales and marketing, which tasks you need to be automating (and not all of them!), and is this the return of.... THE FAX MACHINE?!
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In this episode Sam and Charlotte talk to Salman Mihuddin on why you need to be multi-threading and getting more stakeholders involved, and how having conviction in what you sell in crucial. Also, how he wished he knew this one thing that would have accelerated his sales career growth by 2/3x, and that you need to speak the same language as your prospect, don't use your own business jargon!
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In this episode, Charlotte and Rob talk to Ricky Pearl on how the SDR role should fall under the marketing department and how you need to be original with your approach to LinkedIn - not the same old crap everyone else posts. Also, his thoughts on why 30-40% of junior sales roles won't exist in the future!
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In this episode, Charlotte and Rob talk to Amelia Taylor on why attribution and social attribution matter so much in sales and marketing and how you need to be documenting everything! Also a plea to TALK TO THE OTHER SIDE - someone in sales if you're in marketing and vice versa, collaborate and join communications efforts...stop fighting.
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In this episode, Charlotte talks to Junior Lartey on how you shouldn't let one horrific cold call put you off (even if they tell you to f*** off!) and the importance of staying humbled and focused. Also, how you need to give yourself permission to engage with end users and stakeholders outside of the decision makers, and the lessons he learnt from selling religion.
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In this episode, Charlotte and Rob talk to Will Allred on why cold emails drive more meetings (meaning more sales) and how you should be focusing on your conversion rate, not your open rates! Also, how researching is crucial when reaching out to a prospect and Will on the ultimate tips on creating effective email campaigns.
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In this episode, Charlotte and Sam talk to Dustin Brown on how to deal with complex sales. What to do when selling up to 7 figure deals with more than 90 stakeholders!
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In this episode, Charlotte and Rob talk to Jill Bruno on how fear and risk is a must for success in sales and that you need to be focusing on what you CAN control, not on what you can`t. Also, her story on how she became a killer SDR and the lessons she learnt along the way.
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In this episode, Charlotte and Rob talk to Tom Alaimo on how he was rejected from Gong the first time he applied and how he managed to get the job the second attempt; the art of not giving up. Also, Tom gives 4 killer takeaway tips for your outbound prospecting that will change the way you work.
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In this episode, Charlotte and Rob talk to Landon Meyer on how he overcame his addiction and found success in an unlikely place, touching upon transferable skills between working in a restaurant and in sales. What makes a good SDR (and with tips), and how you need to focus below the power line and target prospects of all levels.
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Rob and Sam talk to Nick Davies about how he manages to truly align sales and marketing, and the difference between centralised/decentralised functions. Plus, why you need to know your product, how a bad salesperson makes sales and the easiest people to sell to are.....
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In this episode, Charlotte and Rob talk to Tom Slocum on how to break the mould in selling and on-going self reflection is the key to better performance. Why he HATES permission-based openers (and what they are) and drops his wisdom on how pausing and listening changed his selling game.
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In this episode, Charlotte and Rob talk to Jeff Bajorek on how you need to stop doubting yourself, know your own intuition and sell LIKE YOURSELF! Also, Jeff issues a warning that all posers in sales will eventually be outed, and how beginning a career in sales left his mum horrified.
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In this episode, Charlotte and Sam talk to Daniel Disney on how he became the #1 Most Influential Sales Expert on LinkedIn and how to craft a personal brand, whilst anchoring credibility (you need both). Also, how you can balance your personal story with professional to create a watertight personal brand, and the lessons he has learnt after training 2,500+ salespeople globally.
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In this episode, Sam and Rob talk to Russell Bradley-Cook on how trust is the most important factor for functional alignment and his fascinating journey from subscriptions to SaaS at Hubspot. Also, how sales and customer success are absolutely crucial when it comes to product development and feedback, and that you can't convince everyone...so don't bother!
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In this episode, Charlotte talks to Darren McKee on how what you're doing today won't necessarily work tomorrow, what he has learnt from being a social selling coach (with tips to getting you started), and how you need to keep on hustling to get that growth!
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In this episode, Rob and Charlotte talk to Declan Mulkeen on everything ABM - from the origins to its future. We talk in-depth relationships, deep research and how to build an account experience. Plus why you should know your target better than themselves
In this episode, Rob and Sam talk to Aneliese Hirst on how being made redundant led her to setting up an award-winning event marketing agency, what the biggest challenges are when working with a new team on each project and how to deal with them, and the key things you need to be focusing on to nail each event marketing campaign.
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In this episode, Rob and Sam talk to the ‘Prince of Martech’, Carlos Doughty. They look at what’s next in the martech space and how revenue ops has developed into an industry. Plus everything from NFTs, Web3, who should own the tech stack and the role of growth officers. They also pay homage to Scott Brinker and Frans Riemersma
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In this episode, Charlotte and Rob talk to Carson Heady on how you need to do things that others won't, how leveraging relationships and uniqueness led him to working in one of the largest tech firms of all time, and that simply flooding inboxes is a sign of mediocrity.
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In this episode, Rob and Charlotte talk to Adem Manderovic on how you can't sell unless you have a solid go-to-market strategy, how all marketers should sell new business for a full sales cycle and how an accident left him having to learn to do everything again and the lessons it taught.
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In this episode, Sam and Charlotte talk to Nikki Ivey on how she handled being the only black woman in sales 99% of the time in business, overcoming prejudice in the workplace and how important using your voice is to building and being part of a community that you represent.
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In this episode, Charlotte and Sam talk to Dave Dember on communication skills and relationship building, how he leveraged tragedy to make a positive impact in sales and marketing (what #BEASTMODE is) and how you need to be focusing on your soft skills to win more sales.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
In this episode, Charlotte and Rob talk to Samantha McKenna about kindness and being memorable, being the creator of SHOW ME YOU KNOW ME #SMYKM when outreaching to your cold prospects, and that you always need to do your homework when selling to stand out.
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In this episode, Charlotte and Sam talk to Dale Dupree on how he went from signing to a record label at 17 to being the founder of The Sales Rebellion. How focusing on experiential sales and going that extra mile with clients builds long-lasting relationships and that you need to start focusing on your own legacy.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
In this episode, Sam and Charlotte talk to AJ Alonzo on why (and how) he switched from a sales career into marketing, what skills he has applied and transferred across for both professions, and how nobody only wants to see the corporate version of you...be yourself!
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In this episode, Charlotte and Sam talk to Zoe Harries on what location marketing is, how she went from doubting her sales abilities to becoming CEO and starting a business with her now ex-husband, and how clear goal setting and trusting your gut is crucial to any career growth.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
In this episode, Charlotte and Sam talk to Tyler Lessard and get their Star Wars geek on and discuss how you need to be creative, fun and genuinely empathetic with your audience. Plus, how efficiency from automation shouldn't be your defining metric and ultimately how the best marketing campaigns don't scale.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
In this episode, Charlotte and Rob talk to Luigi Prestinenzi on getting rejected from a role and then selling a $4m deal to the same company, having a strong growth mindset to succeed and how marketing and sales need to be focusing on the full buyer journey.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
In this episode, Charlotte and Rob talk to Will Aitken on how to become a master of TikTok, how to educate and convert your buyers with social media content and why taking risks on LinkedIn will supercharge your sales.
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In this episode, Charlotte talks to James 'Saywhatsales' Buckley on how he inspires people in sales and marketing each day, impostor syndrome and how to deal with it, and how stepping into your own fears is the best driver of success.
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In this episode, Charlotte and Rob talk to Mark Bangs on on taking a more agile approach in sales and marketing, how to focus on continuous development and skill up and why human to human interactions are key if you want to succeed.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
In this episode, Sam and Charlotte talk to Ryan Reisert on the science behind outreach, the importance of hyper-targeting in sales and marketing and most importantly why cold calling is still one of the most effective sales techniques – "Pick up the phone and start dialing".
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In this episode, Rob and Charlotte talk to Danny Williams on the use of data, tech and AI in marketing and sales, making sure that you invest in yourself (and not just your business), as well as the most important question... how to get CEO buy-in for your projects.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
In this episode, Charlotte and Rob talk to Morgan Ingram on the importance of being a content creator and building a personal brand from a sales perspective, as well as his thoughts on multi-channel prospecting and how marketing and sales can communicate better together.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
In this episode, Sam and Rob talk to James Feeney on how he went from an in-house sales leader to becoming Managing Partner at Alliance Sales Support. Find out if being nice in sales is helpful or hindering, the secret to enterprise selling and why he absolutely hates scripts.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
In this episode, Charlotte and Rob talk to Sajeeda Merali on being the CEO of the PPA and coming from a sales background. You will find out what led her into sales, how she successfully led a sales and marketing function and breaking the glass ceiling on ethnicity, diversity and inclusion in sales.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
In this episode, Charlotte and Sam talk to Ollie Whitfield (co-host of the 0 to 5 million podcast and Growth Marketing lead at Vanilla Soft) on how to nail cold mails, sales engagement and how attracting your customer is key in marketing.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.
Welcome to the Simply Sales and Marketing podcast. A series that unpicks and teaches all around sales and marketing professions: the good, the bad and the ugly. In this episode, Charlotte, Rob and Sam talk introduce who they are, why do people think it is Sales vs Marketing, how they are setting up this series, why they each got into their careers and most importantly… why you must listen to this each week.
Our GDPR privacy policy was updated on August 8, 2022. Visit acast.com/privacy for more information.