The Loop Marketing Podcast: Recent Episodes
Coegi
It's easy to feel overwhelmed by the consistent changes in digital marketing. The Loop Podcast breaks down the latest in marketing and advertising trends. Learn actionable insights from digital experts to drive business results using data-driven marketing strategies.
Join us on the Loop Marketing Podcast as we dive into an insightful conversation with Trevor Griffith from the Humane Society of the United States and Jamie Martin from Coegi. Discover the secrets behind our successful partnership, the innovative strategies we've implemented for donor acquisition, and the importance of transparency and communication in fostering strong client-agency relationships. Trevor and Jamie share their experiences, the challenges they've faced, and the creative approaches they've taken to push boundaries in marketing. Whether you're interested in non-profit marketing or looking to enhance your own client relationships, this episode is packed with valuable insights and stories that you won't want to miss!
00:00 Introduction and Guest Welcome
00:35 Trevor Griffith's Role at the Humane Society
02:12 Key Business Challenges and Donor Acquisition
03:56 Strategic Approaches to Finding New Donors
05:08 Research and Data Utilization
07:11 2023 Learnings and Future Opportunities
10:27 Success Stories and Partnership Insights
20:06 Final Thoughts and Advice
22:57 Conclusion and Farewell
About Trevor:
Trevor Griffith is the Senior Director of Performance Media at the Humane Society of the United States. Trevor has been at the HSUS for more than 11 years running the paid media and organic social media programs for both the HSUS and their international affiliate, Humane Society International. He leads an in-house team of media buyers across a number of platforms such as paid social media, display, search, Connected TV and linear TV, and his work specializes in using acquiring new one-time and monthly donors for the organization.
About Jamie:
As a digital marketer for almost two decades, Jamie has spent half of that dedicated to pet and cause marketing clients. Being an animal lover, it was a joy to work with clients on their digital presence, user experience, and Ecosystem of Paid, Owned and Earned. Outside of work, Jamie enjoys spending time with family; husband, twin daughters and rescue dog Leila. She also has donated her time and money to KC Pet Project and as a task force member of The HALO Foundation.
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- -About CoegiCoegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/ Read more on our blog: https://coegipartners.com/thoughtspace/ Follow @CoegiPartners:LinkedIn: https://www.linkedin.com/company/coeg... Facebook: https://www.facebook.com/coegipartners/Instagram: https://www.instagram.com/coegipartners/
Welcome back to The Loop Marketing Podcast. In today’s episode, you’ll hear from Thu Bang, Sr. Director of Marketing at EyePromise, and Ryan Green, SVP of Marketing and Innovation at Coegi, as they discuss key strategies and skills needed for building a commerce brand.
Topics of Discussion:
- The essential skill sets that make great marketers stand out.
- The critical role of brand building in commercialization.
- Direct-to-Consumer (DTC) strategies, including selling on Amazon.
- How an agency partner can elevate your marketing efforts.
- The unique advantages of influencer marketing for commerce brands.
Subscribe to the Loop Marketing podcast for more interviews with industry leaders and insights on the latest marketing trends. https://open.spotify.com/show/2xzNXzG4gA5Lu6AGOJWj9H
About Coegi
Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/
Read more on our blog: https://coegipartners.com/thoughtspace/
Follow @CoegiPartners:
LinkedIn: https://www.linkedin.com/company/coeg...
Facebook: https://www.facebook.com/coegipartners/
Instagram: https://www.instagram.com/coegipartners/
In this exciting episode of The Loop Marketing Podcast️, host Elise Stieferman engages in a thought-provoking conversation with Coegi’s Director of Innovation, Savannah Westbrock, and Innovation Lead, Allie Haupt to discuss the intriguing concept of subtractive innovation.
This episode leaves listeners with powerful insights, encouraging a shift in mindset that values subtraction as much as addition. The notion of simplicity and its long-term impact on future additive thinking is underscored, leaving marketers inspired to embrace subtractive innovation for continued success ✅ in their strategies.
Tune in to this thought-provoking episode and embark on a journey of subtractive innovation to streamline your marketing efforts and drive lasting success! Don't forget to subscribe, like, comment, subscribe, and share this episode with your marketing colleagues!
Connect with Coegi:
- Coegi Website
- Coegi on LinkedIn
- Coegi on Twitter
- Coegi on Instagram
Listen to more episodes of The Loop Marketing Podcast:
- The Loop Marketing Podcast
✨ Stay Connected:
- Follow us on Twitter
- Subscribe on YouTube
Time Stamps:
0:00 - Intro
1:29 - What is Subtractive Innovation?
8:20 - Dyson and Apple's Subtractive Product Innovation
14:13 - The Steps to Implementing Subtractive Innovation
21:20 - Consumer Forward Mentality in Subtractive Innovation
24:16 - Final Thoughts
26:01 - Outro
In this episode of The Loop Marketing Podcast, Coegi's Director of Marketing, Elise Stieferman and SVP of Marketing and Innovation, Ryan Green, reflect on the marketing trends of 2023 and make predictions for 2024.
They discuss:
- The rise of retail media networks and how brands can use them to reach shoppers at the point of purchase.
- The shifting expectations of performance media and how brands can show accountability to their marketing budgets.
- The complexities of advertising on social media in 2024 and how advertisers can adapt to the changes
- The benefits and challenges of generative AI we will likely see in 2024
- And more...
This podcast is a must-listen for any marketer who wants to stay ahead of the curve in 2024.
About Coegi:
Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency: https://coegipartners.com/services
Read more on our blog: https://coegipartners.com/resources
Follow @CoegiPartners:
LinkedIn: https://www.linkedin.com/company/coegi-llc/
Facebook: https://www.facebook.com/coegipartners/
Instagram: https://www.instagram.com/coegipartners/
In this episode of the Loop Marketing podcast, Ryan Green interviews Peter Kennedy, the founder and president of Tagger Media, which was recently acquired by Sprout Social.
Peter shares his insights on the startup journey, from ideation to acquisition, and how he was able to build a successful company by focusing on customer needs. He also tells the story of how Tagger Media went from being a music discovery platform to an influencer marketing leader.
If you're interested in learning more about influencer marketing, entrepreneurship, or simply want to hear a fascinating story, be sure to check out this episode.
Key Topics Discussed
- The startup journey from ideation to acquisition
- How to find a problem to solve and build a unique solution
- The importance of focusing on customer needs
- The story of how Tagger Media went from being a music discovery platform to an influencer marketing leader
- Insights into the influencer marketing industry
Subscribe to the Loop Marketing podcast for more interviews with industry leaders and insights on the latest marketing trends.
InfluencerMarketing #TaggerMedia #SproutSocial
In this episode of The Loop Marketing Podcast, Coegi's SVP of Marketing and Innovation sits down with Worldwide Partners Inc. (WPI) President, John Harris, to discuss the role of the independent agency in a complex marketing landscape, what differentiates a good independent agency from a great one and how your brand will benefit from the flexibility and true strategic partnership you will find outside of the traditional holding company model.
About Coegi:
Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency: https://coegipartners.com/services
Read more on our blog: https://coegipartners.com/resources
Follow @CoegiPartners:
LinkedIn: https://www.linkedin.com/company/coegi-llc/
Facebook: https://www.facebook.com/coegipartners/
Instagram: https://www.instagram.com/coegipart
About WPI Worldwide Partners, Inc. (WPI) is a global and diversified independent agency network engineered to solve the precise business challenges of today’s marketers and agencies.
Website: https://www.worldwidepartners.com/
John Harris, President of WPI: https://www.linkedin.com/in/netharris/
In today's epsisode, we are joined by Coegi’s SVP of Marketing and Innovation, Ryan Green, and our Director of Innovation, Savannah Westbrock, as they discuss and demystify generative artificial intelligence. In this episode, you’ll learn:
- the potential uses and limitations of Generative AI tools
- why AI is such a popular topic at this point in our history and
- how to navigate these powerful, but still imperfect, tools to get the best results
About Coegi:
Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency: https://coegipartners.com/services
Read more on our blog: https://coegipartners.com/resources
Follow @CoegiPartners:
LinkedIn: https://www.linkedin.com/company/coegi-llc/
Facebook: https://www.facebook.com/coegipartners/
Instagram: https://www.instagram.com/coegipartners/
Welcome back to The Loop Marketing Podcast!
Today we have a special episode featuring a live recording from the Midwest Digital Marketing Conference, hosted in St. Louis on April 18, 2023.
In our session, 'From Creative to Content: Why All Marketing Should Be Performance Marketing," Coegi's Director of Innovation, Savannah Westbrock, and I discuss:
- The importance of breaking down the silos between creatives and media operations for the sake of great content
- Creating a new definition for ‘performance marketing’ and
- Best practices for building KPIs at each stage of the marketing funnel
Visuals from the presentation can be found here.
About Coegi:
Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency: https://coegipartners.com/services
Read more on our blog: https://coegipartners.com/resources
Follow @CoegiPartners:
LinkedIn: https://www.linkedin.com/company/coegi-llc/
Facebook: https://www.facebook.com/coegipartners/
Instagram: https://www.instagram.com/coegipartners/
The old model of Brand vs. Performance Marketing is no longer relevant in today’s digital marketing landscape. Why's that? ⬇️
Because what it takes to successfully move your customers is changing.
Today, brands must collapse the traditional marketing funnel and blend media accountability AND effective creative content at every step of the consumer journey.
In this episode of the The Loop Marketing Podcast, Coegi’s SVP of Marketing & Innovation, Ryan Green, is joined by Kaitlin Jacobi and Renate Rutkovskis of Bread & Butter Wines (part of the WX Brands portfolio) to discuss how they use the power of creative storytelling to drive an effective omni-channel performance strategy and build loyalty for the Bread & Butter brand.
Bread & Butter's Website: https://breadandbutterwines.com/
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About Coegi:
Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency: https://coegipartners.com/services
Read more on our blog: https://coegipartners.com/resources
Follow @CoegiPartners:
LinkedIn: https://www.linkedin.com/company/coegi-llc/mycompany/
Facebook: https://www.facebook.com/coegipartners/
Instagram: https://www.instagram.com/coegipartners/
A strong data strategy is the foundation of any digital media plan, but most marketers miss the mark when developing an effective one for thier brand. In this episode of The Loop Marketing Podcast, you’ll hear from Coegi’s Senior Vice President of Operations and Analytics, Katie Kluba, and Director of Digital Operations, Julia Wold, as they discuss data strategy, and why most marketers get it wrong.
You’ll learn:
- How to apply upfront data-driven work to inform marketing strategies
- The importance of data restraint and why “more” is not better and
- The keys to giving the client the data story they need to hear
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About Coegi:
Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency:
https://coegipartners.com/services
Read more on our blog:
https://coegipartners.com/resources
Follow @CoegiPartners:
LinkedIn: https://www.linkedin.com/company/coegi-llc/mycompany/
Facebook: https://www.facebook.com/coegipartners/
Instagram: https://www.instagram.com/coegipartners/
In this episode of The Loop Marketing Podcast, we are joined by Scott Moore, co-founder and CEO of Colaboratory. As the king of brand x brand collaborations, Scott launched Colaboratory to reinvent the complicated and often tedious process of activating brand collaborations. His goal? To make these valuable partnerships more accessible and scalable, but most of all, exciting and fun.
Scott is joined by Coegi’s Vice President of Marketing & Innovation, Ryan Green, to discuss:
- What brand collaborations are
- The opportunities they bring to brands and
- The impact they have on the businesses’ growth trajectories
Follow Scott: https://www.linkedin.com/in/scottbenjaminmoore/
Colaboratory Webiste: https://www.colaboratory.io/
Follow Ryan: https://www.linkedin.com/in/ryangreen83/
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About Coegi:
Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency:
https://coegipartners.com/services
Read more on our blog:
https://coegipartners.com/resources
Follow @CoegiPartners:
LinkedIn: https://www.linkedin.com/company/coegi-llc/mycompany/
Facebook: https://www.facebook.com/coegipartners/
Instagram: https://www.instagram.com/coegipartners/
What’s next for the digital advertising industry? Find out what key topics leading marketers from brands, including P&G, J&J, and the NFL, discussed at the Association of National Advertiser’s 2023 Media Conference in Orlando, Florida.
- How DE&I in advertising has evolved over the last year
- Why more CMOs with a media background are being hired
- How advertisers and publishers are working towards more unified measurement
- Ways brands are holding creative assets to more rigorous performance standards
Coegi’s VP of Marketing & Innovation, Ryan Green, joins The Loop to recap key takeaways from keynote speakers and discuss how these conversations will impact our client work and the future of our industry at large.
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Related Articles:
Why the Performance Scoring Model is the Future of Marketing Measurement
Seeking Solutions to Media Measurement Complexity at ANA Event
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Follow Ryan: https://www.linkedin.com/in/ryangreen83/
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About Coegi:
Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency:
https://coegipartners.com/services
Read more on our blog:
https://coegipartners.com/resources
Follow @CoegiPartners:
LinkedIn: https://www.linkedin.com/company/coegi-llc/mycompany/
Facebook: https://www.facebook.com/coegipartners/
Instagram: https://www.instagram.com/coegipartners/
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digitalmarketingtrends #marketingpodcast
Welcome back to The Loop Marketing Podcast. In today’s episode, you’ll hear from Coegi’s President and Founder, Sean Cotton, as well as our Director of Innovation, Savannah Westbrock, as they define and explore the road map to finding your best customers.
We’ll discuss
- Where brands should start when building their audience targeting strategy,
- Ways to refine your audience with a “test and learn” approach,
- And what the process looks like to turn first-time customers into loyal, long-term advocates for your brand.
Chapters:
0:00-0:35 - lntro
0:35-1:32 - Guest Welcome
1:32-2:41 - Topic Overview
2:42-4:11 - Where brands should turn when building their audience targeting strategy
4:11-7:24 - Privacy and Targeting for a Cookieless Future
7:24-9:20 - How brands can capitalize on first party data analysis to identify potential new customers
9:20-11:56 - How to apply first-party data hollistically within your strategy
11:56-14:47 - How marketers can create a “test and learn” approach to refine their audience strategy
14:47-17:14 - Where do you lean into AI and where do humans need to intervene?
17:14-20:43 - How you can turn first time customers into loyal, long-term customers
Q&A
20:43-22:05 - Where do you draw the line on being too personal with your audience? When does it move from “customized to me” to “downright creepy?”
22:05-24:23 - If you don’t know your ideal customer/lack seed data - where do you start?
24:23-26:13 - Starting from scratch on first party data collection? Here’s how to set yourself up for success
26:13-29:17 - #1 Transformative Tip for brands who want to use audience targeting and relationship-building to transform their brand
29:17-29:56 - Outro
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About Coegi:
Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency:
https://coegipartners.com/services
Read more on our blog:
https://coegipartners.com/resources
Follow @CoegiPartners:
LinkedIn: https://www.linkedin.com/company/coegi-llc/mycompany/
Facebook: https://www.facebook.com/coegipartners/
Instagram: https://www.instagram.com/coegipartners/
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digitalmarketingtrends #marketingpodcast
Welcome to Season 2 of The Loop Marketing Podcast!
We’re excited to kick off 2023 with a new episode discussing how brands can create stronger marketing strategies by moving away from short-sighted, one-off campaigns and instead curate a holistic marketing ecosystem that places the audience experience at the center.
Throughout this episode, we welcome Coegi's VP of Marketing and Innovation, Ryan Green, and Senior Account Strategy Director, Monica Herschelman, as they discuss the differing philosophies behind marketing ecosystems vs. the traditional marketing campaigns. They'll also breakdown the reasons why marketers need to eliminate silos between earned, owned-and-operated, and paid media to have a cohesive brand message and experience across the ecosystem.
Additionally, we’ll have some great Q&As on how to apply these learnings, whether you’re a regional brand just getting started or a global powerhouse.
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About Coegi:
Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency:
https://coegipartners.com/services
Read more on our blog:
https://coegipartners.com/resources
Follow @CoegiPartners:
LinkedIn: https://www.linkedin.com/company/coegi-llc/mycompany/
Facebook: https://www.facebook.com/coegipartners/
Instagram: https://www.instagram.com/coegipartners/
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Chapters:
0:00-0:56 Intro
0:56-1:53 Guest Welcome
1:53-7:07 Defining Ecosystems vs. Campaigns
7:07-18:18 Implementing Ecosystems
18:18-24:48 Key Benefits of Ecosystems
Q&A
24:48-29:32 Are ecosystems only for big brands while massive budgets?
29:32-32:57 What are the biggest challenges of working with an ecosystem?
32:57-39:00 What is the first step a brand should take to start building these ecosystems?
39:00-39:44 Outro
digitalmarketingtrends #marketingpodcast
The Loop Marketing Podcast team wants to thank everyone for joining us for our inagural season. We’ve enjoyed sharing our insights on important marketing topics and agency culture!
We are going to take a short break over the holidays, and will come back in February refreshed with a brand new 8 episode season all focused on ways to level up your marketing strategy.
We'll see you then!
About Coegi:
Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency:
https://coegipartners.com/approach/
Read more on our blog:
https://coegipartners.com/thoughtspace/
Follow @CoegiPartners:
LinkedIn: https://www.linkedin.com/company/coegi-llc/
Facebook: https://www.facebook.com/coegipartners/
Instagram: https://www.instagram.com/coegipartners/
Want to advance your digital marketing in 2023? Learn Coegi’s top tips and trends for programmatic marketing as we enter the new year.
Our CEO and Vice President of Marketing discuss the future of data privacy, sustainability, retail media, short-form video, and other factors creating waves in digital advertising and social media marketing.
Q&A
- How have your approaches to programmatic advertising shifted over the course of 2022?
- Did last year’s marketing trend predictions come true?
- Was the metaverse truly a driving factor in marketing in 2022?
- Where is data privacy and consumer data availability headed in 2023?
- How big of a role will data regulation play in 2023 advertising strategies?
- What are the top marketing challenges brands will need to tackle in the new year?
- What are the biggest digital marketing trends advertisers need to know for 2023?
- What are the major social and influencer marketing trends you predict?
About Coegi:
Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency:
https://coegipartners.com/approach/
Read more on our blog:
https://coegipartners.com/thoughtspace/
Follow @CoegiPartners:
LinkedIn: https://www.linkedin.com/company/coegi-llc/mycompany/
Facebook: https://www.facebook.com/coegipartners/
Instagram: https://www.instagram.com/coegipartners/
Chapters:
0:00-0:30 Intro
0:30-5:06 New Perspectives
5:07-6:58 Short-Form Video
6:59-8:30 Metaverse & AR/VR
8:31-11:33 Privacy & Cookieless Data
11:34-13:41 Increasing Ad Regulations
13:42-18:23 Trends to Leave Behind in 2022
18:24-22:25 Top Digital Marketing Trends for 2023
22:26-25:21 Top Social Media Marketing Trends for 2023
25:22- Outro
digitalmarketingtrends #marketingpodcast
The joys of parenthood, the pains of major life change, the pressure of fast-paced jobs - how can working moms juggle it all?
In this episode of The Loop Marketing Podcast, two of Coegi's female leaders share their experience with motherhood in the modern workplace.
VP of Client Service, Patricia Branson, discusses being a mother of two and an executive along with Director of Client Service, Ali Zadel, Coegi's most recent new mom! They discuss tips for balancing work pre- and post-pregnancy and share both their struggles and successes from navigating the life of a working mom.
They also share tips for organizations on how to be more empathetic and accommodating for working parents and supporting employees through any kind of major life change.
Q&A:
What is it like being a new mom in the workplace?
How do you prepare for maternity leave?
What lessons have you learned from navigating management roles and motherhood?
How did you ease back in to work after the pregnancy?
How have you changed as a professional after becoming a mother?
Did you gain transferable skills or new perspectives?
What policies can organizations implement to support individuals through major life events with empathy and flexibility?
About Coegi
Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/
Read more on our blog: https://coegipartners.com/thoughtspace/
Follow @CoegiPartners:
LinkedIn: https://www.linkedin.com/company/coeg...
Facebook: https://www.facebook.com/coegipartners/
Instagram: https://www.instagram.com/coegipartners/
Chapters:
0:00-0:36 Intro
0:37-3:16 Ali's First Time Mom Reflection
3:17-6:15 Patricia's Experience as a VP and Mom of 2
6:16-9:38 Preparing for Maternity Leave
9:39-11:32 Accommodating for Pregnant Employees
11:33-14:08 Juggling Motherhood and Management
14:09-16:53 Returning to Office Post-Partum
16:54-18:12 New Perspectives & Skills
18:13-20:09 Gaining Empathy for Coworkers & Clients
20:10-24:08 Creating a Supportive Work Culture
24:09-24:48 Outro
workingmoms #marketingpodcast #worklifebalance
"An empowered employee is someone who feels comfortable sharing their perspective, actively contributing and is supported in their role."
Empowered employees also feel confident and are okay being vulnerable with their teams. At Coegi, employee empowerment starts from day one when leadership asks new hires to hold them accountable to the standards set forth by the company. This gives employees license upfront to use their voice.
But when they do use their voice, it's important to listen and act on that feedback appropriately. In this discussion with President, Sean Cotton, and VP of Account Strategy, Shana Raines, learn how to develop the best version of each employee you hire through empathy and empowerment.
We discuss tips including:
- How to make sure employee voices are heard, especially introverts
- What kind of programs can help systematically improve communication and collaboration
- Ideas on how to develop and highlight subject matter experts
- Prompts for employee check-ins that facilitate long-term growth and ongoing learning
Read more: The Importance of Empowering Employees in the Workplace
Q&As:
What does an empowered employee look like?
How does Coegi give its employees a voice?
How do you empower introverts to be heard and speak up?
What organizational programs help facilitate innovation and idea sharing?
How to provide space for creative thinking in task-oriented roles?
What advice would you give to leaders to promote shared collaboration?
About Coegi Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency:
https://coegipartners.com/approach/
Read more on our blog: https://coegipartners.com/thoughtspace/
Chapters:
0:00-0:21 Intro
0:22-1:41 Defining empowered employees
1:42-3:29 Giving employees a voice
3:30-5:36 Empowering introverts
5:37-8:14 Highlighting your experts
8:15-10:54 Creating space for creativity
10:55-13:05 Promoting collaboration
13:06-14:34 Facilitating idea sharing
14:35-14:58 Outro
Are you leveraging artificial intelligence for your marketing?
If not, you’re likely spending unnecessary time and effort launching and optimizing advertising campaigns.
In this episode of The Loop Marketing Podcast, we sit down with Jacob Amann, Coegi's Director of Data & Technology and Candice Rotter, President of RADaR Analytics, to discuss ways to optimize marketing processes and campaigns using AI tools.
What you'll learn:
- How to define and understand what AI is and isn't
- Ways to enrich and leverage your data using machine learning
- How to create a symbiotic relationships between humans and AI machines
- How to use AI predictive modeling for smarter audience targeting
- Ways to maximize ROAS using artificial intelligence
- Tools to automate marketing tasks and reduce workload
- Beginner-friendly ways to start using AI today
Q&A:
- What is AI and how can it be used for marketing activation?
- What is AI's current and future role in marketing and data science?
- How much of marketing optimization should be handed off to the machine versus done manually by humans?
- How can beginners dip their toes in AI without deep technical knowledge?
Read Jake's blog: 3 Ways to Improve Marketing Campaigns Using AI: https://coegipartners.com/3-ways-to-improve-marketing-campaigns-using-ai/
About Coegi:
Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/ Read more on our blog: https://coegipartners.com/thoughtspace/
Follow @CoegiPartners: LinkedIn: https://www.linkedin.com/company/coeg...
Facebook: https://www.facebook.com/coegipartners/
Instagram: https://www.instagram.com/coegipartners/
Chapters:
0:00-0:33 Intro
0:34-3:04 Defining AI
3:05-5:33 The Future of AI in Marketing
5:34-8:56 Data Science & AI - The Cookieless Future
8:57-14:09 When AI Needs
AgencyLife - Marketing agencies have quite the reputation. Long hours, demanding clients, quick turn times, hours of meetings daily - it's a recipe for burn out.
But it's not just agencies that have a problem. Quiet Quitting, The Great Resignation, the 4-Day Work Week - these are all trends from the last several months indicating the demand from employees for their organizations and managers to do better and facilitate more work-life balance.
In this episode of The Loop Marketing Podcast, Coegi's President, Sean Cotton, tells his story of how he built an agency founded on employee wellbeing and open door policies to challenge the negative stereotype.
I'm also joined by VP of Account Strategy and advocate for mental health de-stigmatization, Shana Raines. She shares her insights on how to identify mental health warning signs and create safe spaces for your team.
This episode is full of helpful tips for executives and leaders to set processes and frameworks for workload management, mental health support, and overall employee satisfaction. We also discuss how to create a supportive, open environment for your team members who may be struggling.
Q&A - What' You'll Learn
What is the impact of mental health on workplace culture, employee retention and productivity?
How can managers create an open door policy and create a safe space for employees to voice their concerns?
How can leadership teams keep a pulse on individual employee needs as a company multiplies in size?
How do you identify warning signs of potential mental health issues?
What programs has Coegi implemented to foster employee satisfaction and camaraderie?
How can individuals create balance in both their lives and careers?
Chapters:
0:00-0:23 Intro
0:24-3:03 Balancing Work Performance and Mental Health
3:04-6:09 Having an Open Door Policy
6:10-8:51 Setting Up an Employee Support Framework
8:52-11:51 Identifying Mental Health Warning Signs
11:52-16:25 Workplace Programs to Foster Mental Health
16:26-19:08 Finding Balance
19:09-19:35 Outro
OTT/CTV advertising has officially met the reach of broadcast television. Streaming and connected TV devices exploded in 2020 as more consumers stayed home and cut the cord. In 2021, there were nearly 214 million connected television users, and that number is projected to increase to 230 million by 2025.
If streaming TV ads are new to you, you likely have many questions about the landscape.
- How are users consuming television today?
- Who is streaming versus watching cable?
- How do you address cross-device streaming?
- How do you measure and test connected TV ad performance?
You’re not alone. These questions are top of mind for many marketers. CTV is constantly changing and capabilities evolve seemingly overnight. To clear up some of that uncertainty, we answer these and many more questions in this webinar.
Coegi partners with leading industry experts from TheTradeDesk, Magnite, and iSpot.TV. In this webinar, the panelists clearly explain the immense opportunity available to advertisers in streaming TV. You’ll come away from this webinar with a much stronger understanding of the advertising opportunity on CTV and how to leverage it for maximum marketing ROI.
In addition, you’ll learn:
- The latest trends in OTT/CTV advertising for brands and consumers
- Ways to strategically incorporate premium CTV inventory into your campaigns
- Recommendations on how to effectively measure CTV
For more resources, download our free CTV Advertising Guide.
As a society, we've come a long way in terms of equality for women. However, being a woman in the workplace is still a challenge. To this day, for every 100 men promoted to a managerial position, only 86 women are promoted.
Why does this imbalance still exist and how can we take action to support our female-identifying colleagues?
Covered in this episode:
- Cultural cues and organizational policies to look for as a woman
- How to set clear boundaries and expectations for work-life balance as a working mom
- Ways to support your female colleagues
- The importance of a family-first workplace culture
- How organizations need to adjust to form more representative leadership teams
In this candid conversation, two of Coegi's female senior leaders join the podcast to share their insights and tips on how to make more accommodating workplace cultures for women.
VP of Account Strategy, Shana Raines, shares her experience as an executive, woman of color and mom of three.
Programmatic Operations Manager, Hannah Huedepohl, discusses how her perspective changed coming from a male-dominated business school to a gender-balanced agency.
Chapters:
0:00-0:28 Intro
0:29 3:31- Agencies - a man's world?
3:32-4:19 Putting family first
4:20-5:44 Shattering female stereotypes
5:45-10:21 Avoiding burnout and guilt
10:22-13:17 Ways to empower women
13:18-16:52 Representation in leadership matters
16:53-20:03 Being a WOC in leadership
20:04-24:30 Organizational policies to empower women
24:31-25:04 Outro
In this episode, Coegi's Director of Data & Technology, Jake Amann and Radar Analytics President, Candice Rotter, join us to discuss how to find the meaningful insights in your data analytics to move your brand closer to it's business goals.
What You'll Learn:
-The difference between analytics and insights
-How to visualize and find insights in large data sets
-Ways to communicate results business results using dashboards
-How to plan and set up analytics before a campaign starts
-Data storytelling tips and ways to incorporate non-media data insights
Analytics is using data to do something - the what. A standardized, repeatable process.
Insights are actionable nuggets pulled from analytics - the why. The meaning behind your data.
Any time you are working with data, you must start with detailed planning.
What's the goal of the campaign?
What do you want to learn?
Then, establish proper naming conventions, understand data requirements and have a proper measurement plan before you start any campaign.
If your business objectives and campaign objectives are clearly understood upfront, you will be able to quickly see the story in the data and understand how advertising is impacting your business goals.
The role of data analysts is to use data to improve the next campaign. Listen to learn how to communicate results to the boardroom as well as to the marketing team.
Chapters:
0:00-0:27 Intro
0:28-2:44 Defining Analytics vs Insights
2:45-7:13 Visualizing Large Data Sets
7:13-9:01 Communicating Insights w/ Dashboards
9:02 -12:15 Showing Impact on OKRs
12:16-13:21 Communicating Good and Bad
13:22-14:34 Have a Single Source of Truth
14:35-17:01 Data Storytelling
17:02-18:08 Analyzing Non-Media Data
18:09-18:46 Outro
Are you relying on biased syndicated survey data?
Is your marketing research giving you meaningful insights?
Are you searching for the "BIG IDEA" in your marketing research?
In this episode of The Loop Marketing Podcast, you'll learn new ways to approach your marketing research and find the data that ACTUALLY MATTERS. Two of Coegi's seasoned marketing strategy and research experts - VP of Marketing & Innovation, Ryan Green and Account Strategy Director, Savannah Westbrock - share their insights and tips.
What you'll learn:
-How to use multiple research sources to formulate your ideal marketing strategy
-How to find true insights using a more journalistic approach
-Ways to use research in a cookieless world
-Tips to identify and avoid research bias
-Practical ways to use research for day-to-day campaign optimizations
Q&A:
What are the types of research marketing strategists should be looking into for insights? How can challenger and start-up brands go head to head with established, legacy brands using research?
How will the cookieless future impact marketing research?
How to balance qualitative and quantitative research?
What research tools to use during campaigns to keep a pulse on performance?
What are the most common pitfalls marketers make with research?
How do you find the 'big idea' in your research?
Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/
Read more on our blog: https://coegipartners.com/thoughtspace/
Follow @CoegiPartners: LinkedIn: https://www.linkedin.com/company/coeg...
Facebook: https://www.facebook.com/coegipartners/
Instagram: https://www.instagram.com/coegipartners/
Calling all media strategists and planners!
Are you feeling unsure about how to create a successful media strategy? With the cookieless future, increased privacy regulations and a multitude of other industry changes, media plans must be more nimble and strategic than ever.
Coegi’s Account Strategy Directors, Savannah Westbrock and Maggie Gotszling, joined us to share their real life experiences and expertise. Learn how to build a media strategy and make a real impact on your brand with the guidelines they share.
In this episode of the Loop Marketing Podcast, you’ll learn:
- The building blocks of a strong cookieless media strategy
- How to build upon historical performance to improve future campaigns
- Making smart decision about what new tactics and channels to test
- Incorporating emerging channels and getting sign off for test budgets
- Tips for successful media planning from Coegi’s strategists
For audio only, find The Loop Marketing Podcast on all streaming services or on our website: https://coegipartners.com/the-loop-marketing-podcast/
Listen Now
Spotify: https://open.spotify.com/show/2xzNXzG4gA5Lu6AGOJWj9H
Apple: https://podcasts.apple.com/us/podcast/the-loop-marketing-podcast/id1623472297
Amazon Music: https://music.amazon.com/podcasts/ea567375-f227-48fd-82fa-cd6a7e5d2b06/the-loop-marketing-podcast?ref=dm_sh_mwojqAxRuviT8Gqtufs4GiCmj
Sticher: https://www.stitcher.com/show/the-loop-marketing-podcast
iHeart Radio: https://www.iheart.com/podcast/269-the-loop-marketing-podcast-96719797/
Podchaser: https://www.podchaser.com/podcasts/the-loop-marketing-podcast-4303903
About Coegi
Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/
Read more on our blog: https://coegipartners.com/thoughtspace/
Follow @CoegiPartners:
LinkedIn: https://www.linkedin.c
Are you falling victim to one of these three influencer marketing myths?
- Influencer marketing is an awareness-only tactic
- Influencer marketing is too expensive
- Influencer marketing is only for CPG brands
If this is you, it’s time to change your mindset!
In this webinar recording, Coegi and guests from TikTok, Tagger and @BakerBanter discuss how to reframe the three major biases around influencer marketing and how brands can leverage creators to benefit their bottom line.
What you’ll learn:
- How to influence your bottom line using influencers
- Innovative strategies to maximize your influencer budget
- Why nearly all brands should be using influencers
Download and share the one sheeter here for the key takeaways from this episode: https://coegipartners.com/wp-content/uploads/2022/07/Influencer-Conclave-3-Key-Takeways.pdf
About Coegi
Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/
Read more on our blog: https://coegipartners.com/thoughtspace/
Follow @CoegiPartners:
LinkedIn: https://www.linkedin.com/company/coeg...
Facebook:
S1:E7: Drafting a Rockstar Marketing Team
Looking for one rockstar employee to solve all your problems is a temporary and lacking solution.
Instead, build a framework that allows multiple individuals with different backgrounds and skill sets to become a rock band.
Digital marketing requires many specialized skills. You can’t rely on individuals to have them all. The goal should be to hire people with diverse and complementary skill sets, and then prime then to develop additional skills.
But before all this, identify cultural fit in the hiring process. The individuals that match your values will be the ones that excel in the organization.
Yes, it takes time and money to establish a strong culture and to train employees. But that ROI is much greater than when you have high turnover and are constantly recruiting and onboarding new hires.
Tune in to hear how Coegi built their marketing dream team.
Questions:
Why should managers and recruiters stop looking for ‘rockstars’?
How do you identify cultural fit when hiring employees?
How do you create more time for innovation, training and information sharing in a fast paced environment?
What does a rockstar marketing team look like?
Chapters:
0:00-0:25 Intro
0:26-2:06 Stop Looking for Rockstars
2:07-4:18 Generalists vs Specialists
4:19-6:03 The Importance of Team
6:04-8:28 Hiring for Cultural Fit
8:29-10:09 Reinforcing Culture Standards
10:10-11:37 Cross Sharing Knowledge
11:38-12:56 Invest in Employee Development
12:57-15:10 Creating Space for Innovation
15:11-16:59 De-silo Innovation
17:00-18:15 How to Become a First Mover
18:16-19:02 Fail Intelligently
19:03-21:59 The Ideal Marketing Team
22:00-22:31 Outro
About Coegi
Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/
Read more on our blog: https://coegipartners.com/thoughtspace/
Follow @CoegiPartners:
LinkedIn: https://www.linkedin.com/company/coeg...
Facebook:
Curious about direct to consumer commerce? Brands of all sizes are shifting their efforts to their owned and operated retail sites.
Why D2C?
- US D2C sales will surpass $151B in 2022
- D2C accounts for 1 in 7 dollars of ecommerce ad spend
- The opportunity to collect cookieless consumer data
- D2C’s potential for establishing brand loyalists
Sound compelling?
D2C sites are a great way to boost profits, build brand communities, and learn more about your consumers. However, with convenience as a leading factor driving purchase decisions, you have to find compelling ways to steer your audience away from mass retailers.
The key is to add value with a seamless, personalized, and memorable shopping experience. Our guests on this episode of The Loop Marketing Podcast dive into the practical details brands need to consider for a successful D2C strategy.
In this episode, you’ll hear about:
- Consumer behavior changes and their impact on commerce
- How to tap into consumer values to drive D2C sales
- Top trends from D2C brands leaning into the social commerce space
- How to approach omni-channel messaging, channel, and audience strategy
- AI applications for personalized D2C advertising
- Best ways to leverage past purchase data to continue to establish loyalty
For more on D2C, view our blog post here: https://coegipartners.com/how-to-drive-d2c-sales-with-digital-marketing/
About Coegi
Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency:
“It’s time for the real marketers to stand up.”
Is your media strategy prepared for a cookieless future? Retail media is a key part of any future-thinking omnichannel marketing strategy. Learn what retail media advertising is, how to do it well, and how to measure marketing ROI in this episode of The Loop Marketing Podcast.
Q&A
What is retail media and what’s driving its massive growth?
What’s the importance of reaching consumers before the point of purchase?
What is a connected commerce strategy?
How do you link retail media, D2C, in-store, and e-commerce channels to measure success?
What have you learned in your experience with clients to help move brands forward using retail media?
What industries should be leaning into retail media?
What’s your advice for brands who are intimidated by the cookieless future?
How do you measure retail media and digital success in a cookieless world?
Additional Resources:
The CPG Digital Marketing Playbook: https://coegipartners.com/the-cpg-digital-marketing-playbook/
Retail Media Explained: Connected Commerce Strategy: https://coegipartners.com/retail-media-explained-connected-commerce-for-cpg-brands/
About Coegi
Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/
Read more on our blog: https://coegipartners.com/thoughtspace/
Follow @CoegiPartners:
LinkedIn: https://www.linkedin.com/company/coeg...
Facebook: https://www.facebook.com/coegipartners/
Instagram: https://www.instagram.com/coegipartners/
Follow Elise: https://www.linkedin.com/in/c-elise-watson/
Follow Sean: https://www.linkedin.com/in/seancotton/
Follow Monica: https://www.linkedin.com/in/monicaherschelman/
Confused as to why The Metaverse, Crypto, and NFTs are dominating the marketing conversation?
You are not alone - many marketers are struggling to define these topics and understand their impact on their brands and overarching marketing strategy.
In this webinar, Coegi and our guests from Wachsman and Pop Marketer explored the impact of these changes and ways brands can be on the forefront of these emerging trends.
Additional Resources:
The Metaverse Key Takeaways & Resources Downloadable: https://bit.ly/3sJ0AXm
Metaverse & Crypto Terms Guide: https://bit.ly/3HH9M31
Blog Post: Navigating the World of Marketing for Crypto Brands: https://bit.ly/3K5BoAq
Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/
Read more on our blog:
In this episode of The Loop Marketing Podcast, Coegi's media experts discuss the ins and outs of a strong e-commerce strategy. Learn how to meet changing consumer demands and how to implement an omnichannel marketing strategy that drives product sales.
Q&A:
- What’s driving the growth of ecommerce and how are brands capitalizing on it?
- How can brands take a strategic, audience-first approach to ecommerce?
- How do you achieve personalization well and at scale?
- What brands are doing e-commerce advertising well?
- What are the best marketing tactics to drive e-commerce results?
- How will the e-commerce marketing landscape evolve over the next 5 years?
Tune in to learn how to excel at e-commerce with Coegi's President - Sean Cotton, Senior Account Strategy Director - Monica Herschelman, and Director of Marketing - Elise Stieferman.
Additional Resources:
The CPG Digital Marketing Playbook: https://coegipartners.com/the-cpg-digital-marketing-playbook/
How to Drive D2C Sales with Digital Marketing Blog: https://coegipartners.com/how-to-drive-d2c-sales-with-digital-marketing/
How to Drive Full-Funnel Advertising Results with Amazon: https://coegipartners.com/how-to-drive-full-funnel-advertising-results-with-amazon/
About Coegi
Coegi is a performance-driven marketing agency for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/
Read more on our blog: https://coegipartners.com/thoughtspace/
Technology is the driving force behind cord-cutting. Internet-connected Smart TVs are the only thing being produced anymore. Of course, some people are still watching cable TV on those smart TVs. However, all generations are realizing the power of choice that comes with CTV. They can watch what they want, when they want. This is why streaming adoption is going to continue to grow. On the flip side, streaming content is fragmented across many providers: Hulu, HGTV, Discovery+, and more. People are only willing to pay so much per month for their subscriptions. So, we can expect the rise of ad-supported content in the next few years as a major trend.
Tune in to learn how to understand what's next for TV with Coegi's President - Sean Cotton, VP of Marketing - Ryan Green, and Director of Marketing - Elise Stieferman.
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Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/
Read more on our blog: https://coegipartners.com/thoughtspace/
The future of advertising is cookieless, are you prepared?
In this episode of The Loop Marketing Podcast, Coegi's media experts discuss the implications the cookieless future will have for marketers and brands in 2023.
Q&A:
- What are the primary effects cookie deprecation will have on marketers?
- How is that going to change brands’ perspective on digital marketing?
- What should marketers be doing differently to analyze and measure campaign success?
- How does an audience-first targeting approach work in a cookieless future?
- Why is retail media going to be a key channel for cookieless advertising?
Tune in to learn how to future-proof your media strategy with Coegi's President - Sean Cotton, VP of Marketing - Ryan Green, and Director of Marketing - Elise Stieferman.
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Coegi is a performance-driven marketing partner for brands and agencies enabled by a best-in-class technology stack to deliver specialized services across digital strategy, programmatic media buying and integrated social media and influencer campaigns.
Learn how Coegi can work with your brand or agency: https://coegipartners.com/approach/
Read more on our blog: https://coegipartners.com/thoughtspace/