The Social Enterprise Guys: Recent Episodes
Steven Brantley & Michael Diego
Two social entrepreneurs interview experts to inspire, connect, and grow the social enterprise movement. Social enterprises are organizations that address social problems through market-driven approaches.
Masami Sato is a 2x TEDx speaker, Amazon Best-Selling author, and Founder/CEO of the social enterprise B1G1. We discuss her background in social entrepreneurship and B1G1’s innovative model forms partnerships between charities and businesses for their mutual benefit.
Formed in 2007, B1G1 was one of the pioneers of the “buy one, give one” philanthropic model. It started with a simple idea: “What if every business could make a difference in their own way, just by doing what they normally do?”
- BUY1GIVE1 (the business): https://b1g1.com/
- B1G1 Giving (the charity): https://www.b1g1.org/
- Masami’s LinkedIn: https://www.linkedin.com/in/masamisato/
Presented by Wise Assistant (https://gogetwise.com/) and Brantley Performance Management (https://www.brantleypm.com/).
Steven and Michael speak with Marilyn Pearlman, Founder and Principal of Atlanta Cause Marketing & PR.
They discuss:
- What cause marketing is and how it can benefit businesses and nonprofits of all types
- Marilyn’s journey from teaching to entrepreneurship
- A few tips on how your organization can begin cause marketing
And more!
Learn more about Atlanta Cause Marketing:
- Website: https://atlantacausemarketing.com/
- Marilyn’s email: mpearlman@atlantacausemarketing.com
- Marilyn’s phone: (404) 395-2602
Presented by Wise Assistant (https://gogetwise.com/) and Brantley Performance Management (https://www.brantleypm.com/).
Steven and Michael speak with Kate Fosson and Channing Salava, co-founders of Brand Pollinators.
Brand Pollinators is a social enterprise consulting firm that helps emerging brands grow intentionally, meaningfully, and efficiently. They use a holistic approach to build sustainable businesses--connecting brand identity, marketing, operations, innovation, and long-term strategy.
They discuss:
- How Kate and Channing developed a passion for social enterprises
- The origin of Brand Pollinators
- Tips to effectively execute your brand and marketing strategy
- The advantages of branding as a social enterprise
- Tips for marketing your business’s social impact
- The relationship between strategic planning and branding
- Common pitfalls of branding and marketing
- How to find the best social media platform for your business
Sign up for the Brand Pollinators newsletter: http://brandpollinators.com/cross-pollination/
Learn more about Brand Pollinators:
- Website http://brandpollinators.com/
- Company LinkedIn https://www.linkedin.com/company/brandpollinators/
- Instagram https://www.instagram.com/brandpollinators/
- Kate’s LinkedIn https://www.linkedin.com/in/katefosson/
- Channing’s LinkedIn https://www.linkedin.com/in/channing-salava-09724217/
Presented by Wise Assistant (https://gogetwise.com/) and Brantley Performance Management (https://www.brantleypm.com/).
Michael and Steven sit down with Zach Thanasilangkul, Social Enterprise Marketing Coach and Founder & Director of Mission Driven Impact. Mission Driven Impact is a digital marketing agency that helps nonprofits and social entrepreneurs clarify their message, spread the word, and build a loyal community of fans and supporters so they can create the impact they've always dreamed of.
They discuss:
- What is content marketing?
- Search Engine Optimization (SEO) and how many use it poorly
- The value of collaboration
- Short term and long term marketing tactics
- And much more
Download Zach’s free PDF guide: "The ONLY 3 Things You Need to Raise Awareness for Your Social Enterprise Online — even if you have a small budget + no idea where to start"
https://missiondrivenimpact.lpages.co/seguys/
Learn more about Zach and Mission Driven Impact:
- Zach’s LinkedIn https://www.linkedin.com/in/zachthanasilangkul/
- Mission Driven Impact website https://www.missiondrivenimpact.com/
Presented by Wise Assistant (https://gogetwise.com/) and Brantley Performance Management (https://www.brantleypm.com/).
______
Our Podcast music was provided by The Podcast Host and Alitu: The Podcast Maker app.
Michael and Steven discuss their backgrounds, work, and interest in social enterprises.
Learn more:
Wise Assistant (https://gogetwise.com/)
Connect with Michael (https://www.linkedin.com/in/michaeladiego/)
Brantley Performance Management (https://www.brantleypm.com/)
Connect with Steven (https://www.linkedin.com/in/steven-brantley/)
______
Our Podcast music was provided by The Podcast Host and Alitu: The Podcast Maker app.
In episode 2, Steven and Michael sit down with Nathan Stuck. Nathan is the Director of Corporate Culture at Ad Victoriam Solutions, a Salesforce consultancy and Certified B Corporation headquartered in Alpharetta. He is also co-founder and chair of B Local Georgia, a nonprofit network of for-profit B Corps working together to build the ‘business for good’ B Corp community in the Peach State.
We discuss:
· How the University of Georgia is supporting the Certified B Corp movement
· What a Director of Corporate Culture does and how someone can find such a position
· History of the B Corp movement
· B Lab https://bcorporation.net/about-b-lab
· Greenwashing
· Reasons to become a Certified B Corp
· How certification is linked to social impact
· A common criticism of stakeholder capitalism
· Why capitalists should support the social enterprise movement
· Growing the B Corp movement in Georgia
· The role of academia in B Corps
· When it’s appropriate for a business to become certified
· The certification process
· How to get more involved in the movement
B Local Georgia:
· Website https://blocalgeorgia.com/
· LinkedIn https://www.linkedin.com/company/b-local-georgia/
Ad Victoriam Solutions:
· Website https://www.advictoriamsolutions.com/
· LinkedIn https://www.linkedin.com/company/ad-victoriam-solutions/
______
Our Podcast music was provided by The Podcast Host and Alitu: The Podcast Maker app.
Garima Sharma is our first guest for The Social Enterprise Guys. She’s an Assistant Professor and Director of the Bachelor’s in Social Entrepreneurship at Andrew Young School of Policy Studies at Georgia State University.
We discuss:
· History of the social enterprise movement and where it stands today
· Definitions of social enterprise, social entrepreneurship, social business, and stakeholder capitalism
· Examples of social enterprises, such as Greyston Bakery and Last Bottle Clothing
· Research in social entrepreneurship
· B Local Georgia
· Georgia Social Impact Collaborative
Garima holds a Ph.D. from Case Western Reserve University, MBA from Symbiosis Center for Human Resource Development, and Bachelor’s in Engineering from Sri G.S Institute of Technology and Science. She can be reached via email at gsharma7@gsu.edu.
Garima’s recent article on COVID-19 and business sustainability: “How COVID‐19 Informs Business Sustainability Research: It’s Time for a Systems Perspective.”
Follow The Social Enterprise Guys:
· Join the Facebook Group
· YouTube
· Website & Blog
Special thanks to Nathan Stuck of B Local Georgia for introducing us to Dr. Sharma.
______
Our Podcast music was provided by The Podcast Host and Alitu: The Podcast Maker app.
Co-hosts Michael Diego and Steven Brantley discuss what you can expect from the Social Enterprise Guys podcast.
______
Our Podcast music was provided by The Podcast Host and Alitu: The Podcast Maker app.