The Six Sessions: Recent Episodes
Six & Flow
Good afternoon everybody and welcome to this week's Six Sessions.
I’m excited to introduce today’s guest because he is one of only a handful of people where I genuinely look forward to seeing his Linkedin posts.
I’d go as far as saying he’s the funniest person in my feed with a healthy dose of sarcasm mixed with relatability.
Honestly, he’s someone I admire and outright wished I was that funny.
Today is about copy - the stuff that can make the difference between a sale and someone walking away - but it’s also about humour.
It’s about positioning and it’s about growing a personal brand - a term I was specifically asked to use by today’s guest.
This session is going to be about growth through words - and moving away from the drivel everyone else is posting
He’s someone who has professionally always been a wordsmith, from football journalism to writing university web copy to agency side to running his own renowned copy shop - with clients like Nespresso, Landrover and the BBC.
I also have absolutely no idea what he does in his spare time, as I’ve not asked him yet but he is our first Six Session scouser and also the only guest I’ve ever Rick Rolled prior to a talk.
The Six Sessions have given me the opportunity to chat with some amazing people in the growth space and today’s guest definitely ticks that box.
These chats are designed to be short and sweet… and hopefully full of insight.
And it’s definitely unfiltered - which is the fun bit… and may or may not be pushed to its limits today.
Joining us from Liverpool, it’s my pleasure to introduce to you, Dave Harland - The Word Man.
Good afternoon everybody and welcome to this week's Six Sessions.
Now I know I say this every week, but I’m really excited about today’s guest… he’s someone with that rockstar marketer like vibe and if you know anything about Inbound - you’ll know who he is and the community he’s created.
Today is about community and growth - not just business growth but personal growth too.
We’re going to talk about growing through partners and we’re going to talk about how you step from radio to helping grow the number one CRM on the planet.
Today’s guest is someone who dabbled with websites in the screechy dial-up days and is a self-confessed marketing obsessive.
In his spare time… he’s dissecting the marketing strategies of the big billion-dollar companies - and watching the rise and fall of marketing trends.
We’re going to talk trends, partner-led growth, SaaS and a bunch more.
The Six Sessions have given me the opportunity to chat with some amazing people in the growth space and today’s guest is special because he knows his shit when it comes to marketing, but also, because of the impact he’s had on the communities he’s involved with.
These chats are designed to be short and sweet… and hopefully full of insight.
And it’s definitely unfiltered - which is the fun bit… so don’t judge us too harshly if we say something that pisses you off.
Joining us from Ohio, it’s my pleasure to introduce to you, Devyn Bellamy - HubSpotter extraordinaire and founder of Black@Inbound.
Good afternoon everybody and welcome to this week's Six Sessions.
Today is about spotting a market gap, offering value and connecting with people where they are.
We’re going to talk about growth. Huge organic growth.
We’re going to talk about how you go from a standing start to creating a near-fanatical following of link minded marketing souls.
In today’s session, we’re talking with someone who most of you will have heard of - and those that haven’t will have seen his content.
You’ll know him as the genius behind MarketingExamples.com, his amazing newsletter and his new project, Copy Writing examples.
We’re going to talk about moving from an idea to execution to packing in the day job.
The Six Sessions have given me the opportunity to chat with some amazing people in the growth space.
I’ve mentally prepared myself for this being one of my favourite talks.
These chats are designed to be short and sweet… and hopefully full of insight.
And it’s definitely unfiltered - which is the fun bit… Harry, try to not say anything potentially career-ending for either of us, please.
Joining us from Pompy, it’s my pleasure to introduce to you, Harry Dry - founder of MarketingExamples.com.
This episode has been few weeks in the making… because the tech failed us last time around…
Today is going to be about seismic change.
It’s about moving messaging, but also about moving market mentality - and going against positioning you’ve spent years building and nurturing.
This afternoon we’re going to talk SaaS growth, pivoting your position and how you go from being a physicist to improv comedian to being one of the top marketing heads in tech.
The Six Sessions have given me the opportunity to chat with some amazing people in the growth space.
And Today I have the pleasure of learning from someone who’s been at the centre of growth for one of the best things to come out of Massachusetts - other than Harvard, MIT, Red Sox, Pats, the Bruins and Mark Whalberg…
He ran the funnel marketing team for the company that built the market leading funnel supporting software - and was charged with helping to shift the messaging from funnel to flywheel.
If you’re interested in huge message driven SaaS growth, how to move your stance in the market or you’re just looking to be entertained for 30 minutes on a Friday afternoon, you’re very welcome.
These chats are designed to be short and sweet… but hopefully full of insight.
And it’s definitely unfiltered - which is the fun bit…
And speaking of filtering, this session very nearly didn’t happen at all - as Linkedin censored our guests name, causing even more tech issues…
Joining us from Boston, it’s my pleasure to introduce to you, HubSpot’s very own flywheel master, Jon Dick.
Good afternoon everybody and welcome to this week's Six Sessions. The first from the Six & Flow office…
Last weeks chat went off without a technical hitch, so I’m hoping for a repeat this week…
Today’s episode is going to be super interesting…
Because we’re going to talk about two things… how we create traffic and what we do with it once we’ve got it.
My guest today is someone who ‘gets’ digital.
Someone keen to experiment, adapt and combine channels together to drive growth - and someone who understands what it means to grow a business, from the inside and the outside.
She’s a self-professed SEO geek, has done the hard yards both client-side AND agency side - and has good banter on Twitter…
Today’s chat will give you insight into how you should be approaching search driving growth, how it links with your other channels and where you should be looking next. From someone who’s absolutely smashing this game.
These chats are designed to be short and sweet… but hopefully full of insight.
Oh, and as a reminder, it’s definitely unfiltered - which is the bit that makes it fun for me - living in hope that someone, sometime will say something embarrassing…
All the way from Devon, I’m very excited to welcome Maret Reutelingsperger, founder and Mobe Digital.
Maret, welcome.
Good afternoon everybody and welcome to this week's Six Sessions.
Hopefully free of technical errors this week…
Today’s episode, I get to hang out with an old friend. As in I’ve known her for a long time - not that she’s old, old…
She’s someone who definitely believes in the power of growth through content and is acutely aware of just how much shitty filler content is out there…
And that’s exactly why she started her business. To try and combat the influx paint-by-numbers, SEO baiting B2B content. The stuff that no one reads, but businesses keep producing.
She’s done the yards in content… from PR to Marketing to Entrepreneur and coach…
Having worked with her across a number of clients, and even producing some of the earliest Six & Flow blogs, one of which is still getting some of our highest traffic, I know that she understands how to get inside your business and produce something that will resonate with audiences.
Today’s chat will give you insight into how the top tier of content agencies are delivering content driven growth.
Or, possibly, you’re going to be presented with 30 minutes of two old mates just catching up.
These chats are designed to be short and sweet… but hopefully full of insight. If today’s isn’t, that’s Helen’s fault and you can reach out to her directly to let her know.
Oh and just a reminder, it’s definitely unfiltered - which is the bit that makes it fun for me…
Joining us from Manchester, it’s my pleasure to introduce to you, Helen Dibble, founder and Managing Director of Incredibble Content.
The Six Sessions have given me the opportunity to chat with some amazing people in the growth space - primarily across marketing, sales and CX, but not always.
And today’s guest is definitely about growth - she’s doing the thing for the people doing the thing.
With a lot of sales experience - from SDR to Head of role - today’s guest understands the role of a sales person, what they need to support them and how sales fits within the overall growth model.
And that’s how she finds herself doing RevOps for the people trailblazing RevOps, Ebsta.
From fine arts to recruitment to sales to RevOps, there quite a bit of personal growth in there too.
If you’re considering ways to accelerate and perfect growth in 2022 - Today’s guest is someone who’s going to shed some light on your next move.
Or at the very least you’ll be entertained for 30 minutes on a Friday afternoon.
These chats are designed to be short and sweet… but hopefully full of insight.
And it’s definitely unfiltered - which is what makes it fun for me - even if you do here some background office noise.
Joining us from the capital, it’s my pleasure to introduce to you, Ebsta very own RevOps wizard, Toni Heavey.
Toni, welcome.
Good afternoon everybody and welcome to the 14th episode of The Six Sessions.
Each week I’ve been lucky enough to chat with someone in the growth space across marketing, sales and CX.
And today’s guest is going to talk to us about creating tiny little communities… to the tune of 5 million people...
Every marketer out there has thought about how they use community as part of their growth strategy. Here’s a guy that’s done it. At scale.
These chats are designed to be short and sweet… but hopefully full of insight. But the short and sweet bit is a lie. You’re probably in for 30 minutes at least. But it will be full of insight.
And it’s definitely unfiltered - which is what makes it fun.
Having been in the industry for north of 15 years now, today’s guest is an acquisition super star.
He has one of those rarities in the marketing world - a tangible, successful outcome even his parents will understand.
And over the past 7 years, he’s helped acquire and grow a community of 5 million people across two continents.
That community is now helping brands launch and grow products and ultimately, growing revenues. At scale and at speed.
Joining us all the way from the capital, I’m excited to close out this week with Neil Stephenson.
Neil, welcome to the Six Sessions - now tell us some clever shit about community driven growth.
Good afternoon everybody and welcome to the 13th episode of The Six Sessions. Lucky number 13, Mike...
Each week I’ve been lucky enough to chat with someone in the growth space across marketing, sales and CX.
And today’s guest is coming from an industry that’s close to my heart… and he’s going to talk to us about content driven growth.
If you’re involved in marketing North of the border, you’ll know today’s guest. Marketer, speaker - all round content maker.
These chats are designed to be short and sweet… but hopefully full of insight. But let’s be honest, I’m yet to make any of them short - so you’ll have to forgive that.
And just a friendly reminder… it’s definitely unfiltered - and that’s what makes it fun for me.
Today’s guest started working with social media way back in 2007 - which is way back before algorithms determined the way we see the world - and who wins elections or referendums… but let’s not get into that.
A content marketer of the highest order, he’s worked agency side, brand side and even grown two small businesses of his own.
But, in my humble opinion, he’s now reached the pinnacle of his career… he’s head of content at Wemyss Family spirits. Not only can I attest to the fact they produce great whisky - but they are rapidly expanding, globally. And that’s driven through content.
So today, my first and second loves - whisky and marketing are coming together to round of this week perfectly.
Joining us all the way from South Queensferry in Scotland (not too far from Edinburgh), it’s my absolute pleasure to close out this week with Mike McGrail.
Mike, welcome.
Good afternoon everybody and welcome to the 12th episode of The Six Sessions.
Each week I’ve been lucky enough to chat with someone in the growth space across marketing, sales and CX.
And today’s guest is going to give us a glimpse into growth from a product marketing perspective.
If you’re anywhere near the product marketing space - you’ll know this guy. He’s absolutely going to say smart things and hopefully we’ll all learn something.
Or at the very least be entertained for 30 minutes on a Friday. After all… you’re working from home so your boss can’t see what you’re doing...
These chats are designed to be short and sweet… but hopefully full of insight.
And it’s definitely unfiltered - which is what makes it fun.
Today’s guest - has done the hard yards at some of the best known, product driven, high growth tech businesses in North America.
He’s delivered countless go-to-market strategies for the likes of Google, HubSpot and now Pendo - driving awareness, demand and most importantly, adoption.
He’s obsessed with innovation, startups and playing with new technology AND he’s also the host of the Product Marketing Experts Podcast.
And he’s an ambassador for the product marketing alliance.
Shit, dude, that’s a much more impressive CV than mine. Did I miss anything and can I just start calling you ‘the product marketing guy’?
Joining us all the way from Boston, it’s my absolute pleasure to close out this week with Marcus Andrews.
Marcus, welcome.
Good afternoon everybody and welcome to the 11th episode of The Six Sessions.
Each week I’ve been lucky enough to chat with someone in the growth space across marketing, sales and CX.
Today’s guest is a change of pace, with growth insight from a different direction.
He’s going to make me look smart.
These chats are designed to be short and sweet… but hopefully full of insight.
And it’s definitely unfiltered - which is what makes it fun.
Today’s guest has spent half of his career working agency and consultant side, focussing on helping tech teams rocket revenues by building and executing creative growth systems.
Gamekeeper turned poach - he’s spent the other half on the inside - leading growth for SaaS, marketplaces and communities.
More recently, he’s focused on creating better partnerships between agencies and tech companies - delivering partner driven growth for over 150 SaaS and tech tools and providing new pathways for revenue for hundreds of agencies.
So, if you’re in the agency or tech space, today’s guest is your man.
Joining us all the way from Chicago, we have Alex Glenn.
Alex, welcome.
Annabel is an award winning Global Marketing Leader with experience across both B2B and B2C from Blue Chip and FTSE 250 companies to financial Services, Healthcare and Ecommerce. She’s notched up work with brands you may have heard of - like Coca Cola.
She’s one of those rare breed of marketers - nailing both the consumer and commercial sides. And with over 25 years experience she’s repeatedly delivered the kind of business growth we’re all aiming for - with a mix of brand building and effective marketing.
She’s been part of the C-Suite and board level across businesses in UK, Europe, US and Asia and more recently, she’s taken on the roles of consulting and Non-Exec.
Oh and not to mention, with the aim of giving back, she’s working with charities and mentoring…
So far, I think we’ll all agree, she’s been nailing the career path - and I’m excited to talk growth with her.
Good afternoon everybody and welcome to the ninth episode of The Six Sessions and the last to roll out of January with.
Each week I’ve been lucky enough to chat with someone in the growth space across marketing, sales and CX.
Today’s guest is all about the learning, growing people and businesses. I’ve been super keen to get into this one ever since he agreed to join me.
He exemplifies the principle of the Six Sessions - me hanging out with smarter, more interesting people, making me more interesting in the process. Or at least trying to.
These chats are designed to be short and sweet… but hopefully full of insight.
And it’s definitely unfiltered - which is what makes it fun.
Today’s guest is a serial entrepreneur, which, you would assume, means he knows a thing or two about growth, right?
And what about when you throw in learning and social impact programs for the likes of Google, Samsung, Lloyds Bank and BT?
Today’s guest, Gori Yahaya, knows growth - growing businesses, but more importantly, helping people grow.
He’s notched up tons of awards in the digital learning and social impact space and he’s a self-professed evangelical advocate for diversity and inclusion.
He’s also on a mission to support people of minority ethnic backgrounds, boosting progression and helping to develop relevant skills for the future workplace.
He’s not just making a difference here in the UK but across Europe, Africa, and Asia.
In short, the man knows growth and he’s helping others to grow too.
Each week I’ve been lucky enough to chat with someone in the growth space across marketing, sales and CX.
Today’s guest is super interesting… you may even recognise him off of the telly box.
He’s a prime example of me wanting to hang out with people smarter than me, making me smarter in the process. Or at least making me look like I know smart people.
These chats are designed to be short and sweet… but hopefully full of insight.
And it’s definitely unfiltered - which is what makes it fun.
Today’s guest is someone I’ve known for a few years across a multitude of projects, roles and enterprises.
I’ve seen him supporting growth across education, startups and scale-ups as well as supporting established businesses with their marketing growth.
He’s someone who knows how to foster growth and drive excitement as well as being a passionate spokesperson for diversity.
He’s a fountain of knowledge, learning from both successes and failures - and always sharing the learnings.
Not to mention, he regularly appears on the BBC to share his tech expertise.
So if he’s good enough for the Beeb, he’s good enough for me.
Each week I’ve been lucky enough to chat with someone in the growth space across marketing, sales and CX.
I’m kind of hoping that hanging out with interesting people will rub off on me. Making me smarter by default...
These are designed to be short and sweet… but hopefully full of insight.
And it’s definitely unfiltered - which is what makes it fun.
Today’s guest is a marketing leader adept at marketing transformation. Currently at Infinity, the call intelligence solution, he’s notched up 17 years of global marketing experience across B2B and B2C for brands such as The Guardian, Hendricks (currently a homeschooler favourite), Glendfidich and Time.
He’s worked across SaaS, Cloud Tech and is well versed in developing brand experiences, demand gen. and rolling out the tools to run them.
And his sweet spot? Lead and nurturing marketing teams.
Each week I’ve been lucky enough to chat with someone in the growth space across marketing, sales and CX.
I’m kind of hoping that hanging out with interesting people will rub off on me. Making me smarter by default...
These are designed to be short and sweet… but hopefully full of insight.
And it’s definitely unfiltered - which is what makes it fun.
My guest today is focussed on helping businesses launch and run successful podcasts as part of their new business strategies. His niche? Owner-managed agencies.
He has been in sales and new business for agencies for over 10 years and has helped agencies generate several million pounds in new business revenue.
Nathan runs a successful podcast called, Agency Dealmasters. Where he interviews world-class agency owners (not sure how I made the cut), authors and marketers to find out how they grow and deliver exceptional results for their clients.
Whether you run an agency or not… if you’re looking at ways to ramp up new business in 2021, you could learn a lot from Nathan.
Each week I’ve been lucky enough to chat with someone in the growth space across marketing, sales and CX.
I’m kind of hoping that hanging out with interesting people will rub off on me. Making me smarter by default...
These are designed to be short and sweet… but hopefully full of insight.
And it’s definitely unfiltered - which is what makes it fun.
My guest today has done some hard yards in the SaaS scene.
With nearly 15 years at the exec level, he’s grown early to mid-stage SaaS startups on both sides of the pond.
He has a real focus on driving growth by ensuring his teams work smarter and more collaboratively - with a big emphasis on positivity and high energy!
He’s definitely a strategic thinker, he’s creative and analytical, some might say the complete growth package...
He’s also an advisor, an investor and a regular speaker in the growth space.
So, with all that in mind, I’m excited to welcome Rob Massa on.
Each week I get to chat to someone doing something amazing in the growth space, be that marketing, sales or CX.
The grand plan is to make me smarter by hanging out with interesting people.
The original plan was to ask each guest 6 questions over 6 minutes - short and sweet… But honestly, I’ve failed miserably at that because I’ve enjoyed the conversations...
So… we’ll keep it as short and as sweet as we can - but it’s definitely unfiltered - which is what makes it fun.
This week, it’s my pleasure to introduce you to a good friend of mine, despite having questionable taste in cars, Gavin Flood.
Gavin is Senior Director for International Marketing as well as Head of AdRoll EMEA.
He’s well versed in leading high performance marketing teams - from customer engagement to acquisition and revenue growth - which in my opinion is the most important metric to be focussed on as marketers now.
He’s worked across gaming, motor, sports entertainment and currently lectures at UCD Smurfit School of Business where he also lectures in marketing... so I think it’s fair to say that he knows his way around.
And having had the pleasure of working with Gavin for a number of years, I can personally vouch for that.
So, with all that in mind, I’m excited to welcome Gavin on.
Each week I get to chat to someone doing something amazing in the growth space, be that marketing, sales or CX.
My plan is to interview people doing cooler shit than I am, hopefully making me better and more interesting in the process.
Each week I’m supposed to be asking our guest six questions over six minutes. But over the first two episodes, I’ve failed miserably and asked more questions in more time.
It’s a live video so we’re going to keep it short and sweet and it’s definitely unfiltered. Which may or may not be an issue with today’s guest...
This week, it’s my pleasure to introduce you to someone I’ve never actually spoken to before.
We’ve traded messages, but mostly I’ve just admired his work from afar as we’re of the same belief - your marketing doesn’t have to appeal to everyone. Sometimes… it can offend.
Dan Kelsall is Co-founder of Offended Marketing based here in Manchester - he’s a published author and seems fairly comfortable with sharing opinions.
And we even share a client - who I won’t name but who is currently running around Manchester in PVC…
So, with all that in mind, I’m excited to welcome Dan on.
Each week I get to chat to someone doing something amazing in the growth space, be that marketing, sales or CX.
All of them are smarter, faster and better than I am - so I’m hoping some of this rubs off on me at the same time.
Each week I’m going to ask our guest six questions over six minutes. Although, if last week was anything to go by, we might end up digging a bit more into some of the answers...
It’s a live video so we’re going to keep it short and sweet and it’s definitely unfiltered.
This week, it’s my pleasure to introduce you to another good friend of mine, taking time out from his turkey leftovers and black friday shopping, Dan Murphy.
Dan is one of my favourite SaaS marketers - we’ve worked alongside him for a couple of years, since his days at Drift where he was Director of Product marketing.
More recently, he’s the Director of marketing at Privy. Side not… anyone playing in the ecomms space should definitely be checking out Privy!
And in fact, he also just released his own product launching masterclass sharing what he’s learnt from over 60 product launches.
He’s written a couple of books on marketing and is reasonably good company to have a beer with…
So, with all that in mind, I’m excited to welcome him on.
Welcome to the first Six Sessions!
Over the coming weeks, I am going to have the absolute pleasure of speaking with some of the best marketers I can digitally lay my hands on.
People that are far smarter and doing way cooler things than I am - with the exciting premise that it will make me smarter just by hanging out with them.
Each week I’m going to ask our guest six questions over six minutes.
It’s a live video so we’re going to keep it short and sweet and it’s definitely unfiltered.
This week, our first guest is a good friend of mine, Justin Graci.
Justin is one of those people where marketing has always been a huge interest. He studied it, consulted on it, and he’s spent the last decade playing the marketing field across almost every function.
He’s spent his last two years working at HubSpot smashing out growth play after growth play and being a big part of the drive to grow market share across all of HubSpot’s products.