Legends Behind the Craft

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Meet Jared Siebert, Owner and Developer of Vintools, a company revolutionizing winery eCommerce through smart integrations and streamlined marketing solutions. Jared combines deep web development expertise with a passion for solving real-world challenges in the wine industry.

Here’s a glimpse of what you’ll learn:

Learn about Vintools’ offerings and their expertise with Commerce7 and WineDirect
Explore the journey from customizable website templates to API-driven email marketing solutions
Explore practical tips for integrating tools into winery campaigns
Discover how Vintools’ referral engine boosts customer referrals and amplifies word-of-mouth sales
Understand the role of client feedback in driving new integrations
Get a peek into how AI tools are shaping code development

In this episode with Jared Siebert

Join us for a deep dive into the intersection of wine, tech, and marketing. In today’s episode of Legends Behind the Craft, Drew Thomas Hendricks chats with Jared Siebert, the founder of Vintools, about how modern APIs, integrations, and thoughtful design are helping wineries grow their online presence with less friction.

Whether you're a tech-savvy winery or just starting your digital journey, this episode uncorks the tools and strategies that are reshaping how wine brands connect with customers.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

At Barrels Ahead, we know that your business is unique. That’s why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Meet Cory Assink and Zeke Blattler, the visionary co-founders of Los Cuernos Wine. With a passion for wine and extensive experience in the industry, they're revolutionizing the market with premium canned wines. Their brand emphasizes quality, convenience, and accessibility, making great wine approachable for enthusiasts everywhere.

Here’s a glimpse of what you’ll learn:

Explore their entrepreneurial journey from sommeliers to founders of Los Cuernos Wine
Gain insights into their innovative approach to wine packaging, why they chose cans, and the benefits this choice brings to consumers
Dive into their strategic decision to go non-vintage
Discover their inclusive marketing strategy, aimed at reaching wine enthusiasts across demographics and settings
Gain practical advice on navigating the competitive world of wine shelf placement
Learn about their collaboration with winemaker Gerardo Espinosa, blending traditional craftsmanship with modern innovation in every can

In this episode with Cory Assink and Zeke Blattler

Have you ever wondered how the convenience of canned beverages could revolutionize the wine industry?

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Cory Assink and Zeke Blattler, co-founders of Los Cuernos Wine. Discover how these industry veterans are disrupting traditional winemaking with their innovative canned wines, bringing premium quality and convenience to wine lovers everywhere. From their serendipitous journey in the wine world to navigating the challenges of launching a brand, Cory and Zeke share their passion and vision for the future of wine. Whether you're a wine enthusiast or a budding entrepreneur, this episode promises a refreshing take on the world of wine.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Meet Duncan Alney, the visionary Founder and CEO of Firebelly Marketing, leading the charge in social media innovation. With a passion for problem-solving and client satisfaction, Duncan sets the vision and values for the company. He believes in the power of social media as the frontline of communication, where content, conversation, community, and commerce converge.

Here’s a glimpse of what you’ll learn:

Learn about Firebelly Marketing and their expertise
Explore the evolution of social media marketing for wineries and learn practical tips on tracking and measuring ROI
Explore advice on KPIs and budget considerations for generating authentic, engaging content without extensive paid strategies
Explore the concept of "lo-fi marketing"
Learn why authenticity resonates with younger audiences and discover the performance metrics of highly produced versus authentic, relatable content
Discover the potential of user-generated content (UGC) in elevating your winery's social presence
Delve into innovative strategies for wineries to drive purchase intention and enhance brand loyalty

In this episode with Duncan Alney

Join us as we traverse the world of social media marketing for wineries. In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Duncan Alney, Founder and CEO of Firebelly Marketing. We explore Firebelly's expertise in social media execution, particularly within the food and beverage industry.

Discover how you can transform your winery's online presence. From organic content creation to user-generated engagement, Duncan shares invaluable advice on maximizing ROI and navigating the complexities of social media marketing in the wine industry. Whether you're a boutique winery or a seasoned producer, this episode uncorks the secrets to leveraging social media for success.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Meet Chris Tunstall, Co-Founder and Chief of Brand and Product Development at A Bar Above. With a decade of hospitality experience and a passion for mixology, Chris is dedicated to sharing advanced cocktail techniques. As host of the A Bar Above Podcast, they lead bar education content creation and product development, ensuring A Bar Above sets the standard in the industry.

Here’s a glimpse of what you’ll learn:

Delve into Chris's vision for A Bar Above, born in 2008, aimed at revolutionizing cocktail crafting
Explore Chris's entrepreneurial journey and strategic decisions for success
Learn about A Bar Above's meticulously crafted products, designed to address the shortcomings of cheaper alternatives in the market
Gain insights into the evolving landscape of mixology
Dive into the burgeoning trend of low-alcohol to no-alcohol cocktails and the art of non-alcoholic mixology
Hear Chris's insights on the future of hard alcohol and the mixology space, as the industry continues to evolve and innovate
Benefit from Chris's years of experience as he shares valuable advice for individuals considering starting a business in the drinks industry

In this episode with Chris Tunstall

Discover how a passion for mixology sparked the inception of A Bar Above, and how they transformed their bartending expertise into a global online platform.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Chris Tunstall, the Co-Founder and Chief of Brand and Product Development at A Bar Above. From navigating entrepreneurial hurdles to mastering the art of crafting premium bar tools, Chris shares invaluable insights into building a successful venture in the drinks industry. Explore the dynamic evolution of mixology, the rise of non-alcoholic spirits, and gain expert advice on launching a mocktail program with finesse. Whether you're an aspiring entrepreneur or a cocktail connoisseur, this podcast offers a sip of mixology mastery from the mind behind A Bar Above.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Mary Pellettieri, Co-Founder and creative mind behind Top Note Tonic began her beverage industry journey as a homebrewer with a focus on craft beer. After gaining technical expertise at the Siebel Institute and making waves at Goose Island, she transitioned from larger breweries to launch her own venture. Top Note Tonic, born from her entrepreneurial spirit, explores innovative possibilities in tonic syrups, herbal beers, and tinctures, showcasing Mary's expertise and commitment to pushing and brewing boundaries.

Here’s a glimpse of what you’ll learn:

Mary Pellettieri's journey from homebrewer to craft tonic maven
Crafting Top Note Tonic's unique flavor profile
Balancing bitter and sweet and creating tinctures for the American palate
Top Note Tonic's flavor portfolio and shifting trends
Top Note Tonic's transition from supplying bars to capturing the non-alcoholic market
Supply chain challenges and ingredient sourcing in the beverage industry
Mary recommends the style of gin that best complements Top Note Tonic
The challenges and strategies involved in scaling up production to meet the demand
The percentage of sales through the online store and the company's cost-effective moves
Reflections on growth and marketing strategies
Mary Pellettieri's advice for launching success in the beverage category

In this episode with Mary Pellettieri

Join us for an engaging discussion with Mary Pellettieri of Top Note Tonic. From her roots as a basement brewer to being a trailblazer at Goose Island, Mary shares her journey in the beverage industry. Discover how Top Note Tonic evolved from kitchen experiments to a thriving craft tonic company.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Mary Pellettieri, the Co-founder and Creator of Top Note Tonic. Mary delves into the challenges of creating beverages for diverse tastes, the shift to non-alcoholic markets, and the impact of the pandemic on scaling the business. Gain insights into marketing strategies, the importance of a clear brand story, and the lessons learned in navigating the ever-changing beverage landscape. Whether you're a beverage enthusiast or a budding entrepreneur, this episode offers a taste of success in the craft beverage world.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Meet Eamon McDonald, a seasoned entrepreneur who excelled in circuit boards and off-road race cars. Inspired by a Belgian customer, he ventured into the sangria business, importing and selling thousands of cases. Facing a change in partnerships, McDonald collaborated with a legacy winery in Spain to create Pasmosa Sangria. Now, as Pasmosa Sangria's President and CEO, McDonald's commitment to excellence and innovation sets his premium product apart in a competitive market.

Here’s a glimpse of what you’ll learn:

Explore the story behind Pasmosa Sangria's inception and the journey to create a sangria that breaks the mold, boasting a robust flavor that doesn't dilute on ice
Delve into the use of quality Spanish varietals like Tempranillo and Garnache
Uncover the staggering financial breakdown of the profit potential for bars and restaurants that choose Pasmosa Sangria over DIY alternatives
Explore insights into importing premium sangria from Spain and Pasmosa Sangria's retail pricing
Explore the distinct flavor profiles of Pasmosa Sangria's red, rosé, and white varieties
Learn about Pasmosa Sangria's white label program
Examine the changing perception of bag-in-box wine and its positive impact on reducing waste
Gain insights into Pasmosa Sangria's seamless supply chain
Discover how Pasmosa Sangria emerges as the profitable and authentic alternative for wineries

In this episode with Eamon McDonald

Join us as we dive into the world of sangria with Eamon McDonald of Pasmosa Sangria. Savor the artistry behind Pasmosa's sangria, a concoction that defies convention with its shockingly unique qualities.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Eamon McDonald, President, CEO, and Director of Pasmosa Sangria. From importing a Belgian blend to embarking on a transformative quest in Spain, Eamon shares the secrets behind Pasmosa's success. Discover the financial benefits for bars and restaurants choosing a pre-made white label option over DIY, and explore the premium Spanish varietals used by Pasmosa. Uncover the white label program's flexibility and the changing perceptions of bag-in-box wine. Whether you're a sangria enthusiast, a business owner, or simply curious about the world of wine, this episode promises to leave your taste buds tingling and your business strategies reimagined.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Meet Paul Weaver, The Head of Cannabis at the Boston Beer Company. With over a decade in the beverage industry, he started in Toronto's beer business before joining Canopy Growth Corporation in 2017. There, he led innovation, playing a crucial role in launching recreational cannabis in Canada. Paul's expertise in cannabis beverages brought him to the Boston Beer Company, where he continues to shape the future of this evolving market.

Here’s a glimpse of what you’ll learn:

Explore the decision-making process behind Boston Beer Company's entry into the cannabis beverage category
Delve into the intricacies of crafting a cannabis beverage
Get an exclusive look at TeaPot's accessible lineup
Uncover the complexities of cannabis distribution, understanding TeaPot's availability in Canada and the United States
Understand the unique marketing challenges in the cannabis industry
Explore Canada's progressive relationship with cannabis
Explore the taste and efficacy considerations in cannabis beverages
Navigate legal restrictions in Canada and the explicit laws preventing alcohol brands from extending into cannabis
Paul's vision for the ready-to-drink cannabis drink category over the next 10 years
Uncover the differences between THC-based and hemp-based drinks
A thought-provoking discussion on advocacy, legal preparation, and flexibility in the ever-evolving cannabis beverage industry

In this episode with Paul Weaver

Tune in with us in this interesting episode with Paul Weaver of TeaPot. Explore the genesis of TeaPot, Boston Beer's foray into the rising cannabis beverage market. From tackling potency challenges to demystifying marijuana through accessible flavors, Paul discusses the unique aspects of TeaPot.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Paul Weaver, Head of Cannabis at the Boston Beer Company. Discover the journey of TeaPot's lineup, the evolving perceptions of cannabis in Canada, and the legal intricacies of marketing. Gain insights into the future of the cannabis drink category, the impact of hemp-based drinks, and the ethical considerations in product sourcing. This episode offers a concise yet comprehensive look at the TeaPot brand, the cannabis beverage industry, and the evolving landscape of advocacy and legal preparedness.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Reed Woogerd, the Director of Operations at Valdemar Estates, is a seasoned leader with a history of success in Ohio's hospitality scene. After venturing into markets like the Bay Area and Austin, Reed now oversees multi-site operations for Valdemar Estates in Walla Walla, WA.

His journey began during a working holiday visa in Hawkes Bay, New Zealand, where he discovered his passion for wine. Despite a challenging start pruning vines, Reed's career took off when he managed a popular ale house. Back in the U.S., he excelled in nightclub management and later managed a restaurant company marked by accolades and high-profile ventures. Now at Valdemar Estates, Reed's passion for wine and extensive hospitality expertise ensure continued success.

Here’s a glimpse of what you’ll learn:

Reed's rich background, personal journey, and advice for aspiring young professionals
Exploring the unique challenges and opportunities in running operations for a family-owned winery with a rich history
Navigating cross-functional teams within a winery and strategies for fostering cohesiveness and camaraderie
Tips for identifying the right individuals for winery operations
Valdemar Estates' notable commitment to accessibility and hospitality
The winery's diverse wine offerings and restaurant, showcasing the marriage of food and wine
Reed details his role overseeing operations in the U.S, managing disparate locations, including Woodinville
Insights into maintaining a healthy work-life balance while overseeing the multifaceted operations of a winery
Tips on addressing conflicts within teams, ensuring a cohesive and productive work environment

In this episode with Reed Woogerd

Dive into the world of wine operations with Reed Woogerd of Valdemar Estates in Walla Walla. Reed shares the unique challenges and joys of his journey, from running a New Zealand ale house to overseeing a prestigious winery. Explore topics like team cohesion, talent acquisition, and Valdemar's commitment to accessibility.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Reed Woogerd, Director of Operations at Valdemar Estates. Discover the intricacies of managing operations in Woodinville and maintaining synchrony in a geographically diverse organization. Reed also offers insights into work-life balance, conflict resolution, and valuable advice for aspiring wine industry professionals. Join us for a vintage conversation on the ins and outs of wine operations!

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Meet Rachel Svoboda, the trailblazing founder of Lynxx Spirits, known for pioneering the first-ever bourbon crafted by an all-female team. With a background in running a successful marketing company, Rachel's journey into the liquor business began during a bike ride with her father, sparking the idea to create a bourbon tailored for women. Her vision led her to assemble a team of talented female experts, from master blenders to distillers, setting Lynxx Bourbon apart when it comes to taste and innovation. Today, Rachel Svoboda stands at the forefront of reshaping perceptions in the spirits industry, challenging stereotypes, and bringing a unique and refined experience to bourbon enthusiasts.

Here’s a glimpse of what you’ll learn:

Discover the story behind the first-ever bourbon crafted by an all-female team
Learn the differences between launching a service-based business and a groundbreaking product
Explore the unique taste profile and barrel choices designed for a sophisticated unwind
Addressing misconceptions about bourbon, gluten, and the distillation process
Rachel shares insights on the importance of accolades in the competitive spirits industry
Breaking the news of Rachel Svoboda's decision to sell Lynxx Spirits
Navigating the double-edged sword of marketing expertise and the Lynxx Spirits Owners' Club
Rachel predicts the evolution of the bourbon category and envisions a Lynxx clear bourbon
A glimpse into Rachel's agency, Sunday Brunch, and its unique angle in helping spirit brands thrive

In this episode with Rachel Svoboda

Join us for an exclusive conversation with Rachel Svoboda of Lynxx, breaking barriers as the force behind the first bourbon crafted entirely by an all-female team. Rachel shares the inspiring journey of transition from a successful marketing career to venturing into the intricate world of bourbon creation.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Rachel Svoboda, Founder of Lynxx Spirits. Discover the unique taste profile designed for a feminine palate, the surprising truths about gluten in spirits, and the untold story behind Lynxx Bourbon's distinctive growth. In a special announcement, Rachel unveils her plans for the future of Lynxx Spirits. Explore the Lynxx Spirits Owners' Club and get a sneak peek into Rachel's thoughts on the future of the bourbon category. From the explosion of micro-distilleries to her vision for a clear bourbon. It's a spirited episode filled with revelations, misperceptions, and the artistry of crafting an award-winning bourbon brand.

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Meet Jeff Gillis, the Founder and CEO of Winelikes. With an MBA in entrepreneurship and a background in hospitality, Jeff brings a unique blend of expertise to the wine community. Winelikes is his brainchild, a social media app designed to engage wine novices in a friendly, community-driven space.

Here’s a glimpse of what you’ll learn:

Discover the inspiration behind Winelikes and how it aims to be your friendly wine companion
Gain insights into the process of creating, producing, and launching an app
Uncover the strategies employed to build a social media platform when there's no user base on day one
Explore the onboarding experience and taste profile creation
Understand the technology behind predicting user preferences and how it enhances the app's consumer experience
Learn about the monetization strategy, partnerships with wineries, and potential collaborations with other businesses
Explore the analytics and insights available to businesses using Winelikes
Learn about Winelikes' plan to maintain credibility through verification and community moderation
Jeff discusses the roadmap for incorporating hospitality into the app experience
Jeff shares tips on managing a family, a job, and entrepreneurial ventures
Uncover the lessons learned and adaptations made during the tech life cycle of the app

In this episode with Jeff Gillis

Join us as we explore Winelikes, the revolutionary and unique social media app dedicated entirely to the world of wine.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Jeff Gillis, Founder and CEO of Winelikes. Jeff shares the inspiration behind creating a platform that is so convenient and interactive, it would feel like a friend recommending that perfect bottle of wine to you. Discover the challenges of developing an app, the art of building a community from scratch, and the innovative taste profiling that sets Winelikes apart. Jeff also unveils the roadmap for e-commerce integration, insights for businesses, and the exciting future of infusing hospitality into the Winelikes experience. Whether you're a wine lover, tech enthusiast, or aspiring entrepreneur, this episode offers a sip of wisdom and a glimpse into the evolving Winelikes.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Nathan Carlson, Winemaker and General Manager at Center of Effort Wines blends a family farming background with a passion for winemaking. From Sta. Rita Hills to Napa Valley, his career reflects a commitment to sustainability. Joining COE in 2010, Nathan oversees production, emphasizing site-specific techniques and cohesive teamwork. His influence extends beyond COE, with a role in industry research and global winemaking connections. In the heart of California wine country, Nathan Carlson shapes the legacy of Center of Effort Wines.

Here’s a glimpse of what you’ll learn:

Nathan discusses the beginnings of his career in Edna Valley
A glimpse on Center of Effort as an all-estate winery, emphasizing control over farming practices and winemaking on the property
The rich history of the Edna Valley, with a specific focus on Center of Effort's vineyards, some of the oldest in the area dating back to the late '90s
The importance of sustainability at Center of Effort, highlighting its role as the first SIP-Certified custom crush facility
Exciting sustainability initiatives, including the use of biodegradable stretch film and efforts to reduce plastic waste in winemaking
The amazing venture into kegging wines for restaurant partnerships
Center of Effort's winemaking style, and the challenges it faced in pursuing organic practices in Edna Valley
Take a closer look at their winemaking process focusing on light intervention and the use of native yeast in a custom crush facility
An in-depth view of the barrel selection process at Center of Effort, including experimentation with Acacia barrels and their impact on wine production
Nathan reflects on the delicate balance between his roles as General Manager and Winemaker at Center of Effort Wines

In this episode with Nathan Carlson

Join Nathan Carlson of Center of Effort Wines, as he uncorks the story of their all-estate winery in Edna Valley. Delve into the challenges and triumphs of organic viticulture, sustainable practices, and innovations like biodegradable stretch film and innovative packaging ventures.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Nathan Carlson, Winemaker and General Manager at Center of Effort Wines. Explore the craftsmanship behind cellar-worthy GSM wines and the art of using native yeast in a custom crush facility. Nathan also shares insights into barrel selection, including experiments with Acacia barrels. Learn about the balance between the roles of GM and Winemaker in this vintage journey through Center of Effort Wines.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Meet Chris Kenefick, the CEO and Second Generation Proprietor of Kenefick Ranch Vineyard & Winery. The Kenefick family has owned the property in Calistoga since 1980. Chris's journey led him from a Napa upbringing to a career in hospitality in Denver. In 2016, he returned to Napa to follow his passion for wine.

Over the next five years, Chris delved into national wine sales, gaining comprehensive experience in the vineyard and winery operations. In 2021, he took on the role of CEO after his father's passing, carrying on the family legacy. Chris's unique perspective and passion continue to shape the exceptional wines produced in the Calistoga region, blending tradition with innovation.

Here’s a glimpse of what you’ll learn:

Chris shares the rich history of Kenefick Ranch, dating back to 1980, and his role in leading the family legacy
Chris shares insights in the evolution of sales distribution and the transition to direct-to-consumer sales
Chris talks about transitioning from selling grapes to producing wine in-house, focusing on small-batch winemaking
The discussion includes how contracts with other wineries work in terms of vineyard management and production
Discover the dynamics of working with grape growers and the relationships with vineyard partners
PR and marketing and strategies used to market Kenefick Ranch
Chris introduces their unique virtual tastings and addresses the challenges of not having a physical tasting room while expanding their wine club
Chris highlights the vineyard's certifications in Fish Friendly Farming and Napa Green
Chris shares his vision for the winery's future and how he envisions the evolution of Calistoga and Napa
Chris provides valuable advice for those considering returning to their family wineries

In this episode with Chris Kenefick

Join us on an exciting journey through the vineyards of Calistoga as we sit down with Chris Kenefick of Kenefick Ranch Vineyard & Winery. Take a trip down memory lane as Chris shares the rich history of his family's vineyard since 1980. Discover the evolution of Kenefick Ranch's distribution strategies, their foray into small-batch winemaking, and the intricate management of vineyard contracts.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Chris Kenefick, CEO and Second Generation Proprietor of Kenefick Ranch. Chris sheds light on the family legacy, the challenges of marketing a boutique winery, and the innovative approach of virtual tastings to bring the Napa experience straight to your home. Tune in for insights on sustainable certifications, future winemaking endeavors, and valuable advice for those considering a return to their family's winery roots.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Howard Marx is the Founder and CEO of Vinvinea, a global B2B enterprise at the forefront of reshaping the wine industry. His visionary leadership has catalyzed a transformation by providing wineries, distributors, and retailers with cutting-edge digital solutions that enhance profitability and redefine product positioning and sales strategies. As Founder and CEO, Howard spearheads multinational, cross-functional teams, dedicated to driving customer sales growth, harnessing the power of digital innovations, and fostering consistent expansion of the firm's customer base and year-over-year revenue.

Here’s a glimpse of what you’ll learn:

Howard introduces the revamped Vinvinea platform and highlights a significant development related to a new EU regulation set to take effect on December 8th
Howard explains the details of the new EU regulation, and how Vinvinea's platform plays a crucial role in compliance
Step into the world of QR codes for wine labeling
Understand Vinvinea's pricing plans and their unique 30-day free trial
Howard explains how QR codes in labels can help consumers, like putting translations for various languages and complying with EU requirements
The conversation moves to feedback from EU wineries
Howard discusses the alternative of physical label compliance and highlights the benefits of using QR codes
Explore the possibility of dual labeling in regions like the U.S. and the evolving landscape of wine bottle labeling worldwide
Howard discusses the challenges Vinvinea faced and the decisions they had to make to rapidly roll out their innovative solution

In this episode with Howard Marx

Join us as we dive into the intricacies of the new EU wine labeling regulations with Howard Marx, Founder, and CEO of Vinvinea. Learn about the groundbreaking changes in the industry, including the detailed requirements of the new EU regulation effective from December 8th. Discover how Vinvinea's innovative solutions, like unique QR codes for wine bottles, are revolutionizing the way wineries comply with these regulations.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Howard Marx, Founder and CEO of Vinvinea. Howard shares insights on the challenges faced and decisions made to implement this system swiftly and efficiently. Get an exclusive peek into the future of wine labeling, exploring options, feedback from the industry, and the seamless user experience provided by Vinvinea's cutting-edge technology.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Philip James is the Founder and CEO of Firstleaf, one of the largest wineries in the US, directly serving hundreds of thousands of consumers with wines from around the world. With over $500 million in online sales to his name, he's an entrepreneur known for combining technology, consumer insights, and the expertise of world-class winemakers. He has also helmed successful ventures like Lot18 and Snooth, earning awards and recognition. With graduate degrees from Oxford and Columbia University, he's not just a business leader but also a sought-after guest speaker at prestigious institutions.

Here’s a glimpse of what you’ll learn:

Philip introduces Firstleaf as a unique wine company that combines import, winemaking, and personalization
Firstleaf's wine personalization quiz, exploring its evolution from past wine quizzes
Philip elaborates on Firstleaf's approach to categorizing users into clusters based on their feedback, creating a unique wine selection for each individual
Philip shares insights into Firstleaf's fulfillment process
The conversation shifts to the role of technology in Firstleaf
Philip reflects on the common misconception that wine appreciation requires memorization
The discussion touches on Firstleaf's classification as a Consumer Packaged Goods (CPG) or technology company
The conversation explores wine subscription services in other countries
Philip shares valuable advice for aspiring entrepreneurs in the wine industry, emphasizing the importance of leveraging technology

In this episode with Philip James

Dive into the world of wine innovation with Philip James, the Founder & CEO of Firstleaf, a game-changing direct-to-consumer wine company. Learn how Firstleaf uses personalization and data to craft unique wine experiences for each customer.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Philip James, Founder & CEO at Firstleaf. Discover the secrets behind their wine personalization quiz, wine clusters, and fulfillment magic. Philip also challenges the need for wine memorization, making wine enjoyment accessible to all. Plus, get insights on entrepreneurship in the wine industry and the role of technology in business growth. If you're curious about wine, tech, and entrepreneurship, this podcast is a must-listen.

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Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Meet Gail Sherman, the passionate Founder and CEO of Wine Lovers Travel. With a deep love for wine and travel, Gail has built a reputation for curating distinctive global excursions. Based in California's wine heartland, she nurtures personal ties with winemakers, offering unparalleled access to the industry. As a Wine Specialist recognized by WSET, Gail designs immersive land trips, ensuring clients experience the world's finest wineries and cultures. Her dedication guarantees travelers unforgettable, exclusive adventures, making Wine Lovers Travel a cherished choice for wine enthusiasts seeking unique journeys.

Here’s a glimpse of what you’ll learn:

Gail introduces Wine Lovers Travel and its mission to create unforgettable wine-centric land trips
Learn about partnerships, itinerary planning, and the balance between structured activities and free time
Gail shares insights on the ideal group size and examples of their wine travel adventures
Explore upcoming road trips and special events
Gail reflects on the challenges of starting a travel company just before the pandemic
Learn about airfare inclusions and options for Wine Lovers Travel trips
Gail highlights what distinguishes Wine Lovers Travel from other travel companies, particularly their land-based approach
Explore the benefits of wineries partnering with Wine Lovers Travel to connect with their clientele
A discussion on wineries' participation and their role during trips
Gail offers advice for wineries considering booking travel experiences for their club members

In this episode with Gail Sherman

Explore the fascinating world of wine-centered travel experiences. Gail Sherman provides insights into the heart and soul of Wine Lovers Travel, covering topics such as meticulously planned land trips, group sizes, and even an upcoming road trip with special surprises.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Gail Sherman, Founder and CEO at Wine Lovers Travel. Discover their wine tasting experiences and itineraries and gain valuable advice on how wineries can leverage these trips for their clients. In addition, learn about Wine Lovers Travel's innovative approach to virtual wine tastings during the COVID-19 pandemic and what it's like traveling in 2023. Whether you're a wine enthusiast or a travel aficionado, this episode promises to quench your thirst for unique travel experiences centered around the love of wine.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Arnaud Fabre, Founder and General Manager at Benom, was born into a family of winegrowers in Bordeaux, France. Although immersed in winemaking, his passion lay in the business and sales side of the wine industry. Arnaud studied at INSEEC University of Bordeaux before venturing to the United States with his brother, Guillaume Fabre, to explore wine production.

During their American adventure, Arnaud met Chloe Asseo from L'Aventure, a pivotal moment in his life. In 2015, he and Guillaume founded Benom, a brand that brought a touch of French expertise to Paso Robles.

Here’s a glimpse of what you’ll learn:

Arnaud shares the story behind Benom Wines, revealing the inspiration for the name and the brand's beginnings
He discusses the distinctions in marketing wine between France and the US
He discusses the significance of the wine-tasting experience, particularly at the higher caliber level
Explore the unique location of Benom's tasting room in Tin City, Paso Robles
Arnaud delves into the collaborative spirit of Paso Robles and shares his vision for the region's growth as it expands
We delve into Benom's vineyards and the process of creating their distinctive wine blends.
Arnaud explains how Benom distinguishes itself in a crowded wine market
Arnaud shares his insights on the challenges of dealing with rising prices in the wine industry, from supply chain issues to pricing strategies
Learn about the exciting events hosted by Benom Wines, with a special focus on their remarkable food pairings
Arnaud juggles multiple ventures, and he sheds light on how he manages his busy schedule

In this episode with Arnaud Fabre

We sit down with Arnaud Fabre of Benom Wines, as he shares the captivating story of Benom, its French influence, and the unique charm of Paso Robles. Discover the secrets behind Benom's name and the nuances of marketing wines in the US compared to France. Arnaud reveals the art of creating exceptional wine-tasting experiences and the importance of knowledgeable staff. Explore the enchanting Tin City in Paso Robles and the sense of community it brings to winemaking.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Arnaud Fabre, Founder and General Manager at Benom Wines. Dive into Arnaud's vision for Paso Robles' growth and learn about Benom's distinctive wines and marketing strategies. We also discuss the challenges of pricing and the magic of wine and food pairings.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Bryanna Grebe's journey from an aspiring pediatric dentist to a Technical Winemaker at Laffort is a tale of unexpected passion. Growing up in Atwater, California, she initially pursued molecular biology at UC Merced, aiming to improve healthcare in her community. However, a twist of fate led her to an internship at E. & J. Gallo, where she discovered the art and science of winemaking. Today, she stands as a dedicated Technical Winemaker, working with different wineries and blending her scientific expertise with a newfound love for crafting exceptional wines.

Here’s a glimpse of what you’ll learn:

Bryanna Grebe shares her personal journey, revealing the intricate path to becoming a technical winemaker
Explore the nuances of technical winemaking and how it sets apart from other roles in the industry
Bryanna offers advice to those who discover their passion for wine after pursuing other careers, reflecting on her own experience and the wisdom she'd share with her past self
Delve into the challenges faced by winemakers, specifically in the Pét-Nat category
Explore the fine line between letting the wine ‘make itself’ and intervention
Bryanna shares her expertise on dealing with volatile acidity, offering insights into analyzing microbes, running necessary tests, and potential solutions
Discuss the significance of humility in winemaking, exploring scenarios where asking for help is crucial, along with the unpredictable nature of the industry
Uncover the unique role of technical winemakers in larger wineries, highlighting their significance in the winemaking process
Bryanna shares her enthusiasm for winemaking, discussing whether she leans towards proactive measures or solving issues and the thrill of shaping the future of the industry
Explore the vision for the future of the wine industry, focusing on accessibility, low-alcohol wines, and making wine a daily beverage for everyone

In this episode with Bryanna Grebe

Bryanna Grebe of Laffort uncovers the fascinating journey she took from considering a career in dentistry to becoming an expert in the intricate world of winemaking. Bryanna shares her insights into the diverse roles within winemaking and explains the nuances of being a technical winemaker, as compared to a generalist.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Bryanna Grebe, Technical Winemaker at Laffort. We delve into the challenges of the Pét-Nat category, the balance between intervention and natural winemaking, and even explore strategies for managing Volatile Acidity in winemaking. Bryanna tells us why humility in the wine industry is important, and the value of asking for help when things go awry. She shares her excitement for the future of the industry, envisioning a more accessible and inclusive wine culture.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Meet Martin Cody, a seasoned executive with over 35 years of experience in sales, strategic partnerships, and market development in the healthcare industry. As the CEO, President, and Co-Founder of Cellar Angels, he embarked on a remarkable journey to revolutionize the wine industry. In 2010, Martin co-founded a fine wine company that not only provides access to the finest wines from Napa and Sonoma but also channels its proceeds towards charitable causes. Cellar Angels stands as a beacon of luxury wine curation, delivering the best of Napa and Sonoma directly to wine enthusiasts, all while making a positive impact on the world.

Here’s a glimpse of what you’ll learn:

Martin shares the story of how Cellar Angels came into existence and discusses the challenges of transitioning from a traditional wine retail model to a digital platform
Find out how Cellar Angels navigated obstacles in the early days of their digital marketplace venture
Martin discusses the art of working with family-owned wineries to create compelling narratives and offers valuable advice for wineries looking to craft their own stories
Dive into the intricacies of Cellar Angels' partnerships with wineries and how they source their wines
Martin shares the story behind Cellar Angels' interaction with California Alcohol Beverage Control and the challenges they overcame
Explore the strategies employed by Cellar Angels to grow their audience and presence in the digital space
Get an inside look at the Cellar Angels Wine Club
Martin explains why Cellar Angels' services are invaluable for small wineries looking to expand their reach
Discover the philanthropic aspect of Cellar Angels
Martin shares invaluable entrepreneurial advice based on his experience founding multiple companies

In this episode with Martin Cody

Martin Cody of Cellar Angels shares the challenges and triumphs of revolutionizing the wine industry by providing a platform for limited-production wineries that often go unnoticed in the three-tier system. Discover how Cellar Angels leverages the power of the internet to connect wine enthusiasts to these hidden gems, and why crafting compelling wine stories is the heart of their mission.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Martin Cody, the CEO, President, and Co-Founder of Cellar Angels. Learn about their unique approach to partnerships with wineries, their charitable initiatives, and gain valuable entrepreneurial advice from a seasoned business leader. Whether you're a wine lover, an aspiring entrepreneur, or simply curious about the world of wine, this podcast offers a taste of innovation, passion, and success in the digital age.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Meet Justin Medcraft, Co-Founder of Mate Maker Co Hard Kombucha, and Josh Makler, the Brewmaster. This venture was born from a group of lifelong friends who reunited with a common mission: to bring transparency and better ingredients to the world of drinks.

Their community, a fusion of musicians, artists, brewers, and creatives, has fueled their journey. Mate Maker Hard Kombucha is their pioneering foray into beverages, and it's more than just a drink; it's a testament to their commitment to a positive impact on the planet and their community.

Here’s a glimpse of what you’ll learn:

Discover the origin story of Mate Maker Co and their mission to bring transparency and better ingredients to the world of beverages
Learn how the team recognized the exciting opportunity of introducing hard kombucha to Australia
Gain insights into Josh Makler's history and what sparked his passion for craft brewing
Dive into the challenges of transitioning from traditional beer brewing to the world of kombucha
Mate Maker Co's perspective on mindfulness and how it aligns with their commitment to better ingredients
Evaluate whether the mindfulness ethos resonates with Australian consumers and see how they've responded to kombucha
Discover the meticulous process of sourcing ingredients and crafting unique blends
Look into the vegan and gluten-free aspects of hard kombucha
Explore some of Mate Maker Co's standout releases, including Mate Maker POG Kombucha, Mango Peach Smash, and Pineapple Sundream
Get an insider's look at the general brewing process of hard kombucha and the experimentation with yeast, teas, and sugar

In this episode with Justin Medcraft and Josh Makler

Justin Medcraft and Josh Makler share the origin story of Mate Maker Co, a drinks business driven by the mission to bring transparency and better ingredients to the world of beverages. Discover how they brought hard kombucha to the Australian market and the challenges they faced in transitioning from traditional beer brewing and dive into the ethos of mindfulness in drinking and the importance of quality ingredients.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Justin Medcraft, Founder, and Josh Makler, Brewmaster at Mate Maker Co Hard Kombucha. Explore their unique flavors, including the Mate Maker POG Kombucha, Mango Peach Smash, and Pineapple Sundream. Get an inside look into the brewing process of hard kombucha and the innovation driving Mate Maker Co's commitment to transparent ingredients.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Can Algul is the Co-Founder & CEO at Pubinno, a San Francisco-based company leading the charge in revolutionizing the draft beer industry. Can is not just a tech innovator; he's also a passionate beer connoisseur and a nature lover, embodying a unique blend of interests — from exploring the great outdoors to staying abreast of the latest tech trends. Thanks to Can's visionary leadership, Pubinno now spans 60 cities across three continents, making the Internet of Beer a reality with its disruptive product ecosystem, all while contributing to a Net Zero future. Pubinno's smart solutions, under Can's guidance, have eliminated waste and decarbonized the draft beer value chain, offering real-time data and future insights for the industry.

Here’s a glimpse of what you’ll learn:

Can Algul provides an overview of Pubinno, its mission, and its global reach
Dive into Pubinno's "Internet of Beer" concept and how Pubinno is transforming the draft beer experience through technology
Take insight from discussions on how Pubinno's solutions can prevent loss in unregulated pubs
Can Algul explains how AI is utilized to deliver the perfect pint
Explore specific case studies of pubs and bars implementing Pubinno's technology
An in-depth look at Pubinno's Smart Tap, Smart Hub, and Smart Clean technologies
Learn about Pubinno's commitment to sustainability and its Net Zero Manifesto
Can Algul compares the differences in the beverage industry between Tokyo, Istanbul, New York, and other regions
Discover the significance of machine learning in revolutionizing the food and beverage industry
Can Algul shares his personal mission as the CEO of Pubinno

In this episode with Can Algul

Step into the world of Pubinno, a company connecting the globe through AI and robotics-powered draft beer innovation. Join Can Algul, CEO of Pubinno, as we explore their mission to automate, standardize, and digitize draft beer operations while reducing waste and promoting sustainability.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Can Algul, Co-Founder & CEO of Pubinno. Learn how Pubinno prevents losses for pub owners, leverages AI for the perfect pint and hear real-world case studies of their technology. Discover their Smart Tap, Smart Hub, and Smart Clean solutions, and explore their Net Zero Manifesto, driving the beverage industry towards sustainability. Gain insights into the unique dynamics of the beer business in different global cities and the role of machine learning in the food and beverage industry.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Neeta Mittal, Founder of LXV Wine, embarked on a love-fueled journey into the world of wine. Meeting her now husband, Kunal, in Berkeley, they both discovered their shared passion for wine. A chance visit to Paso, reminiscent of India's close-knit communities, ignited their passion for winemaking. As one of the first Indian women to own a U.S. winery, Neeta takes pride in fostering connections through culture, food, inspiration, and community. LXV Wine's recognition as a Top-10 tasting experience in America reflects her commitment to creating meaningful wine experiences.

Here’s a glimpse of what you’ll learn:

Get to know Neeta Mittal as she shares her journey into the wine industry, the allure of Paso Robles, and the community spirit that defines it
Explore the meaning behind LXV and how LXV Wine brings culture into the wine tasting experience
Listen as Neeta delves into the art of flavor pairings, how they complement and contrast wine
Explore unique spice pairings with each LXV Wine release and the importance of intensity and personalized flavors in pairing
See as Neeta discusses the dream of making wine in Saint-Emilion, Bordeaux, and LXV's journey to realize it
Delve into the Willow Creek area's terroir and why it's ideally suited for Bordeaux varietals
Explore Paso Robles' transformation over the last decade, particularly its growing reputation for Cabernet and Bordeaux varietals
Find out more about Neeta’s role on the board of the Paso Robles CAB Collective and its significance in the Paso Robles wine industry
The impact of big players in the wine industry swallowing up smaller ones and whether it's a concern for Neeta and LXV
Discover Neeta’s soft spot as she talks about their furry friends

In this episode with Neeta Mittal

Explore the world of LXV Wine with Neeta Mittal. Join us as Neeta shares her journey from discovering Paso Robles to creating an immersive wine experience. Learn about LXV's unique tastings, flavor pairings, and Bordeaux varietals.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Neeta Mittal, Founder of LXV Wine. Discover the allure of Willow Creek's terroir and the Paso wine scene's evolution. Neeta's role in the Paso Robles CAB Collective and her perspective on industry changes add depth to the conversation. Plus, stay tuned for a heartwarming discussion about Neeta's furry friends. Cheers to wine, culture, and more with LXV Wine!

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Meet Katarina Bonde, a Swedish-rooted individual whose path led her from the world of tech to the enchanting realm of winemaking. University classes kindled her fascination with wine, sparking journeys through Europe's vineyards. Settling in Seattle in the early nineties, Katarina's tech career intertwined with her growing passion for wine. She and her husband discovered the budding wine region of Dry Creek Valley, charmed by its family-owned wineries. Today, as Winemaker and Owner at West Wines, Katarina weaves her diverse background into every bottle, a harmonious blend of technology and terroir.

Here’s a glimpse of what you’ll learn:

Learn how Katarina's path led her to the wine industry, all the way from her roots in Sweden
Uncover the intriguing origins of West Wines and its unique legacy of female winemakers
Learn about Katarina's European approach to patience in winemaking and the significance of aging wines in barrels over decades
Join the conversation on the evolution of West Wines under different winemakers
Gain insights into the unexpected wine region of Sweden and its connection to Katarina's winemaking journey
Delve into the distribution landscape as Katarina discusses the balance between direct-to-consumer sales and the three-tier system
Discover how West Wines adapted during the pandemic
See Katarina's unique perspective on managing her roles in both the tech and wine industries
Gain insights into the art of balancing personal winemaking vision with consumer preferences
Get an exclusive look at West Wines' production scale and learn about the number of cases produced at present

In this episode with Katarina Bonde

Join Katarina Bonde of West Wines as she shares her journey from Sweden to California's Dry Creek Valley. Explore the inception of West Wines, its all-female winemaker tradition, and Katarina's unique perspective on crafting wines for longevity.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Katarina Bonde, Winemaker and Owner at West Wines. Learn about her European-inspired patience in releasing wines and the delicate balance between her winemaking vision and consumer preferences. From pandemic challenges to tech-wine duality, Katarina offers insights into her world, culminating in a glimpse of West Wines' production prowess.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Mike Metheny is the Owner and Winemaker at Three of Cups Winery. With a background in technology, Mike's journey into the world of wine is as unique as the vintages he crafts. From Boeing Employees Wine and Beer Making Club to Napa trips, his passion for winemaking grew. Balancing tech and a newfound passion, he pursued enology education. With Lisa Swei, his partner and co-founder, Mike's home-brewed wines paved the way for Three of Cups Winery. Their shared passion forged a new path, proving that diverse interests can yield rewarding ventures.

Here’s a glimpse of what you’ll learn:

Discover the intricate web of wine connections in Woodinville
Learn about Mike's experience in transitioning from a tech background to the wine industry
Uncover the inspiration behind the name "Three of Cups" and the symbolism it holds for the winery
Gain insights into the challenges and strategies of launching a winery, and the transformative journey of scaling production
Explore the advantages of flexibility as a small winery and how it contrasts with the challenges faced when scaling up
Delve into Three of Cups' connection with 11 vineyards and their philosophy of letting the fruit thrive where it's best suited
Take a trip down memory lane as Mike discusses winemaking evolution over a decade, embracing simplicity and the unique character of each vintage
Discover the role of barrels and wood in shaping the flavors of Three of Cups' wines
Learn about the strategies behind growing Three of Cups' wine club and explore the Artisan Hill landscape
Pick up from Mike’s wisdom as he shares advice on maintaining healthy partnerships in the wine industry
Insights into the balance between direct-to-consumer sales and distribution for a small boutique winery

In this episode with Mike Metheny

Explore the challenges and triumphs of launching and scaling a winery and gain valuable perspectives on embracing simplicity in winemaking while reflecting the uniqueness of each vintage.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Mike Metheny, Owner, and Winemaker of Three of Cups Winery. Mike takes us through the art of navigating partnerships in business and life and offers advice on staying motivated in the world of wine. Discover how Three of Cups Winery's philosophy of supporting local wineries resonates through Mike's journey, as he shares the joys of connecting with vineyards, growing wine clubs, and crafting wines that tell the story of Woodinville's rich winemaking landscape.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Dr. Henry Barham is a leading ENT Physician specializing in sinus surgery and the Chief Medical & Scientific Officer at Phenomune. As the Chief Science Officer and co-founder of TASTR, Dr. Barham is no stranger to scientific innovation. However, this same expertise also founded VinoTastr, where he discovered the science behind choosing wine that will best suit your palate. Blending scientific acumen with a passion for wine, Dr. Barham navigates the intriguing intersection of sensory exploration and oenology, reshaping how we appreciate wine.

Here’s a glimpse of what you’ll learn:

Dr. Barham explains the technology behind VinoTastr and the inspiration that led him to create this innovative product
Discover what led Dr. Barham to explore the wine side of the technology and the insights gained from studying people's taste profiles
Find out the personalized wine tasting tests conducted by VinoTastr
The vision for VinoTastr's future and the possibility of partnerships with wineries
Explore how the technology could potentially be adapted for spirits
Insights into VinoTastr's current development stage and progress
Dr. Barham's personal motivations for driving innovation and pushing the boundaries of wine tasting
Dr. Barham’s insights into his entrepreneurial journey and reflections on things he might have done differently
Effective strategies that have contributed to VinoTastr's successful entry into the industry

In this episode with Henry Barham

We dive into the fascinating world of personalized wine recommendations with Dr. Henry Barham of VinoTastr. Discover the technology that powers this innovative product and explore the motivations that led Dr. Barham to create a groundbreaking solution for matching wines to individual tastes.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Dr. Henry Barham, Founder of VinoTastr. Here, we’ll explore the journey from wine to spirits and uncover the remarkable insights gathered from blind tastings. Dr. Barham shares the industry feedback that shaped VinoTastr's development and how they're revolutionizing wine and spirit tasting experiences, making them tailored, approachable, and exciting. Tune in to explore the science behind VinoTastr's success, the art of forging industry partnerships, and the driving force that keeps innovation alive.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Barry Waitte, the President, Founder, and Vintner at Tamber Bey Vineyards, has transitioned from a tech industry background at Apple and AOL to become a prominent figure in the wine world. As the President of the Oakville Winegrowers Association, who’s also armed with a business degree from California Polytechnic State University-San Luis Obispo, he has extended his leadership prowess. Barry's narrative, enriched by his passion for endurance horse racing and polo, weaves together his equestrian pursuits with his winemaking journey, embodying a harmonious blend of innovation and ardor.

Here’s a glimpse of what you’ll learn:

Discover how the recent historic storms have reshaped the landscape of Napa Valley
Barry unveils the meticulous preparations undertaken to effectively brace for a wet season
Delve into the exciting developments at Tamber Bey Vineyards and the visionary leadership of Barry as the President of the Oakville Winegrowers Association
Uncover the story behind Tamber Bey Vineyards' Pinot Noir offerings and learn how challenges like Covid-19 and wildfires have shaped their approach
Dive deep into the essence of Mes Filles Vineyard Pinot Noir
Barry shares the sensory experience of a well-crafted vintage with a strong sense of place, discussing the magic that makes each sip special
Learn about Barry's motivations behind pursuing the art of crafting Pinot Noir, exploring the intricate process, and the satisfaction of collaborating with other wineries
Delve into Tamber Bey's Radian Vineyard Pinot Noir, discussing wood treatment, case production, and its origin in the Sta. Rita Hills
Barry introduces listeners to Tamber Bey's Pinot Noir from the UV Vineyard, sharing insights into its distinct characteristics and influences
Uncover the deep connection between endurance horse racing, polo, and Barry Waitte's profound passion for both horses and winemaking

In this episode with Barry Waitte

Step into the world of wine, weather, and passion with Barry Waitte of Tamber Bey Vineyards. Barry delves into the intriguing world of winemaking, sharing his insights on how historic storms and rain rejuvenate Napa Valley, his strategies to prepare for a wet season, and the latest developments at Tamber Bey.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Barry Waitte, President, Founder, and Vintner at Tamber Bey Vineyards. Join us for a sip of knowledge as we explore the nuances of Pinot Noir, from Mes Filles Vineyard to Radian Vineyard, discussing how this varietal embodies terroir and crafting techniques. With tales of custom crush winemaking and a deep passion for horses, Barry's experiences paint a rich tapestry of dedication, innovation, and the love of the land.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Ryan Christiansen, President, and Head Distiller at Barr Hill by Caledonia Spirits, discovered his passion for fermentation through brewing beer at home. This fascination led him to open a home brewing store, but fate intervened when he met beekeeper, Todd Hardie. Their shared vision of infusing spirits with the essence of honey inspired Ryan to venture into distillation. A decade later, his dedication to working with bees and raw honey has yielded exceptional spirits, enriching cocktail culture and redefining the connection between agriculture and mixology.

Here’s a glimpse of what you’ll learn:

Ryan shares his journey into the spirits industry
The state of the bee population in Vermont and the distillery's efforts to support pollinator habitats
Ryan discusses the technical aspects of distilling gin and vodka from honey
The unique approach that differentiates them from traditional honey producers and distilleries
A spotlight on Barr Hill Vodka, its production process, and the mission connecting cocktail culture to agriculture
The flavor profile sought in honeys used for Barr Hill Gin and how they choose the correct honey for the distillation process
The Bee's Knees Week and Bee the Change and their efforts to promote pollinator habitat in visible locations
Insights into Barr Hill's barrel cooperage and the aging process of barrel gin
Understanding where honey comes into play during the gin-making process
The journey from beekeeping to rye farming and the process of crafting whiskey
Reflections on the growth of Barr Hill and Caledonia Spirits, and lessons learned along the way
A glimpse into the unique Kingdom Strength Tom Cat

In this episode with Ryan Christiansen

We sit down with Ryan Christiansen of Barr Hill, a Vermont distillery known for crafting exceptional spirits from honey. Ryan takes us on a journey into the spirits industry and shares his passion for beekeeping and sustainable practices. We delve into the technical aspects of distilling their unique gin and vodka, exploring how honey plays a central role in the process.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Ryan Christiansen, the President & Head Distiller of Barr Hill by Caledonia Spirits. Discover the flavor profiles they seek in their spirits and how they differentiate themselves from other distilleries and honey producers. We also explore their dedication to supporting the bee population in Vermont and their partnership with "Bee the Change" to promote pollinator habitats. From their acclaimed Barr Hill Vodka to the intriguing Tom Cat Gin, learn about the innovative approach and meticulous craft behind Barr Hill's offerings. We'll also gain insights into the journey from beekeeping to rye farming, witnessing the growth of Barr Hill and Caledonia Spirits, and Ryan's reflections on the path taken.

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This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Randy Detrick is the owner and winemaker of Blue Ridge Estate Vineyard and Winery in Saylorsburg, Pennsylvania. A former ski racer, Randy's journey into winemaking began when his wife sparked the idea of growing grapes on their farm during a trip to Italy. Taking a leap of faith, they embraced the wine business and made their dream come true. Now, their thriving vineyard stands as a testament to their passion and dedication. Randy also inspires others as a sought-after motivational speaker with his podcast, "Living On Purpose By Randy Detrick."

Here’s a glimpse of what you’ll learn:

Learn about how Randy and Tiffany founded Blue Ridge Winery and what inspired them to embark on this wine-making journey
Blue Ridge Winery introduces a unique ancient wine preservation method by aging wine barrels underground
Randy takes us on a journey through The Underground Experience at Blue Ridge Winery and discover how the wines themselves are an integral part of this immersive experience
Explore how authenticity and atmosphere play a significant role and Randy shares what makes their winery stand out and how they create memorable moments beyond wine
Aside from being a winery owner, Randy is a highly sought-after motivational speaker, and he shares some insights into his motivational journey
Blue Ridge Winery The Godfather, Top 1% Wines in the World
Get introduced to the enchanting Glitter Inspiration wines from Blue Ridge Winery
Join us for a glimpse into Blue Ridge Winery, their wine cellar, and the unique underground room
Randy discusses how Blue Ridge Winery navigated the challenges posed by the pandemic
Find out what exciting projects and ventures Blue Ridge Winery has in store for the future
Blue Ridge Winery in the landscape of wineries in the area
Randy offers valuable advice for anyone aspiring to start their own winery

In this episode with Randy Detrick

Randy Detrick of Blue Ridge Winery, shares his journey from founding the winery with Tiffany to becoming a sought-after motivational speaker. We'll learn about their ancient wine preservation technique, aging wine by burying barrels underground. Get ready to uncover the secrets behind The Underground Experience at Blue Ridge Winery, where wines and the experience blend seamlessly. From their Glitter Inspiration wines to the vision for a multi-generational winery, Randy offers valuable insights for aspiring winery entrepreneurs.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Randy Detrick, Owner and Winemaker at Blue Ridge Estate Vineyard & Winery and a motivational speaker. Discover why Blue Ridge Winery stands out as a top-tier destination in the world of wines, as we discuss their pandemic adaptation, future projects, and their unique position within the winery landscape of Saylorsburg, Pennsylvania.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Andre Crisp is the Co-Founder and CEO of Legend Napa Valley Custom Crush, Global Wine Brands, and The Crisp Family Foundation. From an early age, Andre had the privilege of immersing himself in the captivating ambiance of the wine country, often spending weekends with his family in this picturesque region. After a decade of remarkable experiences in the tech industry, Andre's innate connection to the world of wine beckoned him to set his sights on a new venture. Thus, he made the natural transition from Silicon Valley to the enchanting landscapes of Napa Valley, where he has resided for the past 15 years, nurturing his passion for winemaking.

Beyond his accomplishments in the business world, Andre's dedication to philanthropy is a defining aspect of his character. This altruistic drive led to the establishment of The Crisp Family Foundation, through which Andre and his wife, Dr. Allison Crisp, strive to make a positive impact on the lives of others.

Here’s a glimpse of what you’ll learn:

Andre discusses his introduction to the wine industry and shares the story of how he established his presence in Napa Valley
Andre explains the concept behind Legend Napa Valley's Custom Crush facility, the first winery located in Napa Valley from the south
The episode highlights the unique feature of a hospitality center at a custom crush facility
Andre emphasizes the importance of breaking down barriers and welcoming everyone in the wine industry
The discussion explores the challenges faced by wineries in addressing the misconception of being standoffish
Andre shares insights into the unique challenges faced by a custom crush facility in managing diverse client needs
Andre provides an example of how clients collaborate with Legend Napa Valley
Andre discusses how Legend Napa Valley assists individuals with brand ideas in bringing their wine concepts to life
The conversation covers the services offered, including assistance with labeling, compliance, and proper licensings
Andre sheds light on The Crisp Family Foundation and their philanthropic endeavors
Andre shares his personal wine preferences

In this episode with Andre Crisp

Andre Crisp of Legend Napa Valley shares his insights into the wine industry, his establishment in Napa Valley, and the vision behind the Legend Napa Valley Custom Crush Facility. Discover how Andre is breaking down barriers and promoting accessibility and inclusivity in Napa Valley wineries.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Andre Crisp, Co-Founder and CEO of Legend Napa Valley, Global Wine Brands, and The Crisp Family Foundation. Dive into the challenges of a custom crush facility and explore the process of working with clients to bring their wine brand dreams to life. Andre also delves into the philanthropic efforts of The Crisp Family Foundation and shares his personal preferences when it comes to wine, emphasizing the importance of openness and inclusivity in the industry.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Greg Jones is the CEO of Abacela Winery in Southern Oregon, renowned as both an atmospheric scientist and wine climatologist. With a background in Environmental Sciences and a Ph.D. from the University of Virginia, Greg has spent over 25 years studying the impact of weather and climate on grapevine growth and wine characteristics worldwide. He has authored numerous publications and served on various boards and associations in the wine industry. Greg's unique expertise and commitment to quality make him a visionary leader, driving Abacela Winery to new heights while honoring its legacy.

Here’s a glimpse of what you’ll learn:

Greg Jones shares the story behind Abacela Winery's inception, driven by his father's passion for growing grapes and making wine
Discover the results of Abacela's varietal suitability study, which sheds light on why Southern Oregon is ideal for growing Tempranillo grapes
Greg discusses the differences between Tempranillo grapes grown in the Umpqua Valley and the renowned Ribera del Duero region and their diverse range of 17 grape varieties
He explores the impact of climate change on grape growing and how they embraced a climate-first approach in their wine production
Learn about the innovative ways Abacela Winery and its vines have adapted to changing climatic conditions
Learn about the Mission grape and grapevine layering
Greg shares his vision and what he is most excited about for the future of Abacela Winery
Explore the future of wine packaging, including Abacela's innovative solutions
Learn about their exploration of the growing demand for low-alcohol wine options
Greg reveals his thoughts on the ideal label designs for Abacela wines
Gain insights into Abacela's future plans for hospitality, as Greg discusses their next steps in this area

In this episode with Greg Jones

Professor Gregory V. Jones uncover the origins of Abacela, its mission to cultivate Tempranillo in America, and the varietal suitability study that led them to Southern Oregon. Discover the unique characteristics of Tempranillo in the Umpqua Valley compared to Ribera del Duero and learn how climate change is impacting grape growing.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Prof. Greg Jones, CEO of Abacela Winery and a world-renowned atmospheric scientist and wine climatologist. Get insights into the trials and adaptations that shaped Abacela's climate-first approach in wine production, including their exploration of low-alcohol options. Explore their innovative wine packaging solutions and get a glimpse into the future plans of Abacela Winery in terms of hospitality. Don't miss this engaging conversation with Prof. Greg Jones, where wine, climate, and passion intertwine to create exceptional vintages at Abacela.

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This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Jonathan Egan, a sixth-generation Egan, has taken on the momentous task of revitalizing his family's renowned business. In 2015, he emerged as the refounder of Egan's Irish Whiskey, a brand deeply rooted in history and tradition. The parent company, P. & H. Egan, was originally established in the year 1852 by Jonathan's ancestors, marking the inception of a legacy that spanned five generations. Situated in Tullamore, Ireland, the business thrived for decades under the stewardship of four successive generations until it encountered challenges leading to the voluntary administration of its whiskey operations in 1968.

However, after a long period of hibernation, Egan's Whiskey resurfaced on the global stage in 2015, thanks to the combined efforts of Jonathan Egan, a resurrector, his distant cousin Maurice Egan, and the esteemed presence of John Ralph, a drinks industry expert, and close confidant. As a refounder, Jonathan embraced his family's whiskey heritage and traditions, breathing new life into the brand and pushing it forward into the modern era.

Here’s a glimpse of what you’ll learn:

Jonathan explains the history and heritage of Egan's Whiskey, which began in 1852 in Tullamore, Ireland, and shares his motivation for resurrecting the family business
The changing landscape of Irish whiskey and how rarity drives premiumization
Jonathan discusses the sourcing process of Egan's Whiskey from other distilleries. Explore the locations and methods used to find the base whiskey for Egan's blends
Discover the measures taken by Egan's Whiskey to ensure consistency and continuity along the P. & H. Egan line
Explore how Egan's Whiskey differentiates itself in a market filled with new and revived brands. Discover the unique qualities and characteristics that set Egan's Whiskey apart
Exploring Egan's whiskey lineup, featuring Egan's Fortitude Whiskey
Find out where whiskey enthusiasts can find Egan's Whiskey in the United States as Jonathan discusses the brand's distribution strategy
Egan's Conviction Irish Whiskey, a tribute to Henry Egan
Jonathan delves into the reasons behind the decision to move away from whiskey in 1968
How Egan's Irish Whiskey differentiates itself from Scotch and the strategies employed to stand out on US store shelves
Jonathan provides a glimpse into the future, discussing upcoming expressions and limited editions from Egan's Whiskey

In this episode with Jonathan Egan

We delve into the captivating story of Egan's Whiskey with Jonathan Egan, the driving force behind the brand's resurrection in 2015. Discover the origins of Egan's Whiskey, tracing back to its establishment in Tullamore, Ireland as P. & H. Egan in 1852. Explore the challenges and motivations that led Jonathan to revive his family's business and breathe new life into the iconic brand.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Jonathan Egan, 6th Generation Brand Custodian and Refounder of Egan's Irish Whiskey. Gain insights into the sourcing process, consistency, and the legacy that Jonathan upholds in the production of Egan's Whiskey. Explore the unique positioning of Egan's in a competitive market and get a glimpse of exciting upcoming expressions and limited editions. Tune in to this captivating journey into the past, present, and future of Egan's Whiskey, a testament to heritage and passion in the world of Irish whiskey.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Ken Lineberger is the President of Waters Edge Wineries, an innovative venture that offers a one-of-a-kind franchise model, allowing individuals to fulfill their aspirations of owning and operating their own winery. Together with his wife Angela Lineberger, Ken embarked on this extraordinary journey in 2004 when they established the first urban winery franchise, originally named "The Wine Tailor," in the picturesque Rancho Cucamonga, California. Pioneering a concept that encompassed all the essential elements of a traditional winery sans the vineyards, their visionary approach transformed into what is now known as Waters Edge Wineries—a thriving entity that continues to expand across the United States. Under Ken's insightful leadership, Waters Edge Wineries has flourished into a destination where wine enthusiasts can savor an extensive selection of over 50 distinct wines.

Here’s a glimpse of what you’ll learn:

Ken discusses the unique franchise model for Waters Edge Wineries in the wine industry. The criteria for becoming a part of the franchise system and the suitability of this model for wine businesses
The logistics of distributing juice to each Waters Edge location, including the use of the "Flash Detente" thermovinification process
Ken explains the process of developing Standard Operating Procedures for Waters Edge Wineries
How the franchise model allows for intentional differences while retaining efficiency, and discussions on restaurants and wine selection
Ken clarifies the distinction between Waters Edge Wineries' affiliates and franchises
Factors that determine franchise territories for Waters Edge Wineries, such as population and legal considerations
Ken describes the ideal client or prospect for someone interested in opening a Waters Edge Winery
Exploring the bottling process at Waters Edge Wineries
A snapshot of general location operations, staffing, and the winery tasting experience at Waters Edge Wineries
Ken shares insights and advice based on his almost 20 years of experience in the industry. And addressing common misconceptions and clarifying concerns related to franchisees
The diverse sourcing and wine lineup at Waters Edge Wineries

In this episode with Ken Lineberger

Ken Lineberger of Waters Edge Wineries shares his deep-rooted passion for the wine industry and how it satisfies his insatiable curiosity. He unveils the unique franchise model developed by Waters Edge Wineries, discussing the criteria for becoming a part of this innovative system and explaining why the wine industry is particularly suitable for such a model. Ken also sheds light on the logistical process of distributing the juice to each location, highlighting the fascinating techniques used.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Ken Lineberger, the President at Waters Edge Wineries. He provides insights into the development of standard operating procedures (SOPs) and the delicate balance between maintaining distinctive franchise locations while upholding consistency and efficiency. We delve into the distinction between Waters Edge Wineries affiliates and franchises, exploring the factors that determine franchise territories and addressing legal considerations. Discover the ideal clients and prospects for opening a Waters Edge winery and gain valuable knowledge about bottling operations, staffing structures, and membership benefits. Lastly, Ken reflects on his two decades of experience and offers valuable advice to aspiring franchisees and winery entrepreneurs.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Michael Honig is the President of Honig Vineyard & Winery. He embarked on his wine-selling journey in December of 1983 at the age of 21. Taking charge of the struggling family business at just 22 years old, he transformed it into a thriving success over the past 30 years. He is a leader in sustainable farming, chairing the development of a "Code of Sustainable Winegrowing Practices" in California. Additionally, he has been involved in innovative initiatives like training puppies to detect vine mealy bugs and reducing pesticide usage. Michael also serves on the boards of various organizations, including the Napa Valley Vintners Association, California Sustainable Winegrowing Alliance, and other notable organizations.

Here’s a glimpse of what you’ll learn:

Michael shares his experience of starting to sell wine at the age of 21
Honig Vineyard & Winery has become one of the frontrunners in the Sauvignon Blanc industry in Napa Valley. Their production focuses primarily on two varietals: Cabernet Sauvignon and Sauvignon Blanc.
Michael discusses how the Honig brand has evolved over the years
Michael explores the transformation of Sauvignon Blanc in their terroir and winemaking process
He shares his thoughts on wine scores and ratings
Discover the story behind the Honig Postcards and their role in connecting with wine enthusiasts
Michael discusses the marketing strategies employed by Honig Vineyard & Winery
Learn about their unique sustainable efforts, including the use of sniffer dogs and removing foils from packaging
Michael shares an exciting upcoming project focused on preparing for the fourth generation at Honig Vineyard & Winery

In this episode with Michael Honig

Michael Honig of Honig Vineyard & Winery shares the fascinating story behind their iconic brand. From Michael's early days of selling wine at the age of 21 to taking over the winery full-time, we delve into the evolution of the Honig brand and its domination in the Sauvignon Blanc industry in the heart of Napa Valley.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Michael Honig, the president of Honig Vineyard & Winery. Discover how their wines and terroir have evolved over the years, the impact of wine scores and ratings, their unique marketing strategies, sustainable efforts, and exciting projects on the horizon for the fourth generation.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Jordan Kivelstadt, the Owner and Wayward Son at Kivelstadt Cellars & WineGarten is a prominent figure in the wine industry known for his innovative ideas and entrepreneurial spirit. With his journey beginning in 2006, Kivelstadt embarked on a career in winemaking, crafting wines for various clients and exploring different wine regions around the world. He established Free Flow Wines in 2009, a company that played a pivotal role in spearheading the wine on tap movement in the United States. After successfully growing Free Flow Wines from a small-scale operation to a team of 230 individuals, Kivelstadt sold the company and redirected his focus toward his own winery. With a strong commitment to family-owned values and a desire to build a scaled-up Sonoma Valley winery, he has dedicated himself to Kivelstadt Cellars and WineGarten while also engaging in consulting ventures on the side.

Here’s a glimpse of what you’ll learn:

Jordan shares his core values, which revolve around innovation, sustainability, and having fun
He shares insights into the wine, highlighting the unique offerings of Kivelstadt Cellars and the WineGarten, a delightful wine garden experience for visitors
He addresses the challenge of attracting visitors to the winery in an era where travel destinations have become more dispersed
We explore the wines of Kivelstadt Cellars and delve into what makes them special
Jordan provides insights into the differences between natural wines, minimal intervention wines, and biodynamic wines
Jordan shares his experience and process of sourcing vineyards and grapes
The challenges of scaling production and Jordan highlights the journey from "no man's land" to success
The balance between direct-to-consumer and wholesale sales
The importance of storytelling and authenticity in building a brand, sharing strategies, essential tools and channels, segmentation, and more
His enthusiasm for the wines and a sneak peek into exciting projects and developments on the horizon for Kivelstadt Cellars

In this episode with Jordan Kivelstadt

Jordan Kivelstadt of Kivelstadt Cellars & WineGarten delves into their unique wine garden experience, attracting visitors amidst dispersed travel destinations, the special qualities of their wines, and the distinctions between natural, minimal, and biodynamic wines. Jordan also shared insights on sourcing vineyards, scaling production, balancing direct-to-consumer and wholesale distribution, conveying his brand's story, and his excitement for current wine offerings.

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Jordan Kivelstadt, Owner and Wayward Son at Kivelstadt Cellars & WineGarten, to explore his core values, unique approach to winemaking, and the challenges and successes he has encountered in the industry. We dive into the world of Kivelstadt Cellars and discover how Jordan is reshaping the wine industry with innovation, sustainability, and a renewed sense of fun.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Eric Fullerton is the Owner and Associate Winemaker at Fullerton Wines. Born in California, his European upbringing ignited a passion for winemaking. A chance encounter in Germany introduced him to the world of wine, and he embarked on a journey of exploration and appreciation across Europe. Settling in Oregon 25 years ago, Eric was amazed by the quality of wines produced there. Today, he oversees cellar operations, nurtures the Ivy Slope Vineyard, and manages national sales efforts, all driven by his unwavering dedication to crafting exceptional wines.

Alex Fullerton, Owner and Winemaker at Fullerton Wines, is a seasoned professional with a passion for winemaking. With a background in cellar work and a formal education in viticulture and enology, Alex combines practical expertise with scientific knowledge to create authentic, age-worthy wines that beautifully reflect the unique terroir of the Willamette Valley. His commitment to quality and love for the craft drive him to continuously push boundaries and deliver exceptional wine experiences.

Here’s a glimpse of what you’ll learn:

Eric and Alex talk about the founding of Fullerton Wines and what brought them from Europe to Oregon, specifically the Willamette Valley
Explore the Three Otters Rosé
Gain insights into the regions where the grapes for Fullerton Wines are sourced within the Willamette Valley
Eric and Alex share more about their 2018 Lux Chardonnay
Learn about the unique aspects of Oregon's Chardonnay production that set it apart from other regions
Understand the methods employed by Fullerton Wines to ensure that all vineyards meet their specifications and standards
Eric and Alex's insights into the historical evolution of the Willamette Valley as a prominent wine-producing region
Explore the changing distribution strategies of Fullerton Wines
Dive into the distinctive Pinot Noirs produced by Fullerton Wines from the 11 sub-appellations
Eric and Alex talk about the Momtazi Vineyard Pinot Noir from the McMinnville AVA
Learn about the sources of motivation for Eric and Alex and what excites them most about the next 10 years in the wine industry

In this episode with Eric and Alex Fullerton

Eric Fullerton and Alex Fullerton of Fullerton Wines take us on a captivating journey through their founding of Fullerton Wines in the beautiful Willamette Valley. With their claim to fame being a collection of single vineyard Pinot Noir wines from each of the 11 sub-appellation, we explore the fascinating stories behind their wines. We learn about their transition from Europe to Oregon, Alex's motivations for pursuing economics and winemaking, and their family crest's influence on their label designs. Additionally, we delve into the landscape of the Willamette Valley, uncover the secrets of their acclaimed 2018 Lux Chardonnay, and gain valuable insights into Oregon's unique Chardonnay production.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Eric Fullerton and Alex Fullerton, owners of Fullerton Wines. Eric Fullerton is the Associate Winemaker and Alex Fullerton is the Winemaker. The discussion also covers their meticulous vineyard selection process, the evolution of the Willamette Valley over time, and the changing distribution strategies of Fullerton Wines, including their focus on direct-to-consumer sales and the opening of a new tasting room. Finally, we embark on a mouthwatering exploration of their exceptional Pinot Noir offerings, beginning with the Momtazi Vineyard from the McMinnville AVA, and conclude with a glimpse into the future as Eric and Alex share their motivation and excitement for the next 10 years. Their passion and vision for Fullerton Wines leave us inspired and eager to experience more.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Janell Dusi, the fourth-generation owner, and winemaker at J Dusi Wines, leads the way in crafting exceptional wines at this boutique Paso Robles Zinfandel winery. As a female-owned and operated establishment, J Dusi Wines embraces Janell's expertise and vision. Janell's roots run deep in the world of winemaking, having been born and raised on the Dusi Vineyard, where her grandfather Dante imparted the old-world Italian winemaking traditions to her. The Dusi family's legacy in Paso Robles Wine Country dates back to the early 1920s, and Janell continues their heritage by upholding sustainable farming practices passed down by her great-grandparents.

Here’s a glimpse of what you’ll learn:

Janell tells us that she's a fourth-generation owner and winemaker; her great-grandparents immigrated from northern Italy and settled in Paso Robles.
Janell shares her winemaking journey and the process behind creating J Dusi Wines.
Discover when the inaugural vintage of J Dusi Wines was released
Learn about the diverse range of varietals thriving in Paso Robles, and how the region's soil and topography contribute to their excellence
Janell discusses their house style and the characteristics of J. Dusi's Zinfandel and other wines
Explore how Janell's winemaking philosophy allows the vineyards to express themselves
Janell introduces the exciting new vineyard project, the Paper Street Vineyard
Learn about the evolution of Janell's wines over the years and the factors that have influenced their development
Dive into the interplay between art, science, and passion in winemaking
Janell discusses upcoming wine ventures and experiments she is looking forward to exploring
Janell shares her vision for the future of Paso Robles and offers cautionary advice for the region's evolution

In this episode with Janell Dusi

Janell Dusi, a fourth-generation owner, and winemaker, shares her captivating journey from her great grandparents' migration from Italy to Paso Robles, to her own winemaking process and the evolution of J Dusi Wines. Discover the diverse varietals in Paso Robles, the house style of Zinfandel, the influence of vineyards on flavor profiles, and the common denominator between their different wines.

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Janell Dusi, Owner and Winemaker at J Dusi Wines. Explore Janell's latest vineyard project, Paper Street Vineyard, and delve into the challenges and rewards of managing two brands. Learn about their harvests, the evolution of J Dusi wines over the years, and the delicate balance between art and science in winemaking. Janell also shares her excitement for future wine ventures and experiments, while discussing her motivation and what drives her passion. Finally, envision the changing landscape of Paso Robles over the next years and discover the cautionary advice that Janell wants to share with wine enthusiasts.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Jeanette Tan, the founder of QB Winery Solutions, is a fractional CFO and an Advanced Certified QuickBooks ProAdvisor. With a passion for small winery profitability, Jeanette's expertise is dedicated exclusively to the wine industry. As the accountant for Kokomo Winery in Sonoma County, she worked alongside owners, office managers, and bookkeepers, teaching effective procedures and systems. Additionally, Jeanette contributes to the growth of the wine industry as a faculty member at Sonoma State Wine Business Institute, leading seminars and sharing her knowledge.

Here’s a glimpse of what you’ll learn:

Jeanette Tan tells us what it means to be a fractional CFO
The common mistakes wineries make with QuickBooks
How they supervise and teach wineries with their finances
The Fundamental Five Course of QB Winery Solutions
How wineries successfully pivoted to the online sales channel during lockdowns
She talks about simplifying winery operations with manual integration and standard operating procedures (SOPs)
She shares what it takes for wineries to effectively utilize QuickBooks
Jeanette shares their membership benefits and the most popular video in their library
The emerging trends in winery financials and industry health post-COVID
The key performance indicators (KPIs) that are recommended for wineries and the metrics they should aim for
Jeanette tells us the improvements she would like to see with QuickBooks

In this episode with Jeanette Tan

Jeanette shares her journey from Maui to Sonoma County and how she transitioned from her previous career to become a trusted financial advisor for wineries. We delve into common mistakes wineries make with QuickBooks, the essential components for wineries to effectively utilize QuickBooks as a vertical solution, and the tools and integrations necessary to simplify winery operations.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Jeanette Tan, Founder and Consulting CFO for boutique wineries profitability using QuickBooks at QB Winery Solutions, to discuss the unique role of a fractional CFO in the wine industry. We also delve into the membership benefits QB Winery Solutions offers, her amazing team, emerging financial trends in the wine industry post-COVID, and the recommended key performance indicators for wineries. Lastly, Jeanette discusses her motivation and excitement for the industry.

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This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Jill Osur, a visionary and luminary in the spheres of political fundraising, the Special Olympics, and entrepreneurship, derives inspiration from her athletic background and unwavering dedication to empowering women. As the founder and CEO of Teneral Cellars, Jill employs her leadership prowess honed through her former tenure as a UC Berkeley softball player to surmount challenges and shape her distinctive style. Driven by a profound desire to elevate women and instigate profound transformation, Jill's guiding principles have steered her path, propelling her from a shrewd political fundraiser to a marketing maven at Special Olympics Northern California and Nevada and ultimately leading her to forge her entrepreneurial journey.

Jill's indomitable spirit has fostered the birth of various consumer product enterprises and ventures that embody the ethos of "doing well by doing good." Previously, as the co-founder and director of a prominent winery group based in California, Jill took the bold step of establishing Teneral Cellars, a groundbreaking digital winery, in the year 2020. Teneral Cellars epitomizes Jill's conviction that wine can serve as a conduit for transformation, becoming a catalyst for gender parity and social justice, not only within the wine industry but also within the fabric of our broader culture.

Here’s a glimpse of what you’ll learn:

Jill Osur is the founder and CEO of Teneral Cellars
Jill is an avid consumer and has wanted to be in the wine industry since college
She puts conversation starters on the back of every bottle to open conversations and guide people to take tangible actions
Fighting for women’s fundamental human rights should not be a political issue
Teneral Cellars is owned and operated by women, with vendors and suppliers that are women and minority-owned businesses
She aims to create real conversations about real issues
Introducing Women’s Health Collection labels to emphasize the importance of women’s health in communities
Teneral Cellars’ wines are sustainably farmed and use a women-owned technology called “Tastry” to test 248 million pallets
Utilizing corporate wine experiences, event marketing, and corporate gifting to get the brand out
The brand resonates across all age groups, but women 54 to early 60s are the top consumers
She advises listeners to listen to your gut and be true to yourself

In this episode with Jill Osur

In this episode with Jill Osur, Jill shares her inspiring journey into the wine industry and how she is using her business to fight for gender and racial justice. Find out why Jill chose a dragonfly logo for Teneral Cellars.

Jill shares why it’s important to use your voice and power to create a more equitable world for all and how companies can harness their power for good to taking action on issues that matter.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Jill Osur. Jill Osur is the founder and CEO of Teneral Cellars. Jill shares her marketing strategies for getting her brand out digitally by running ads, having virtual wine experiences, event marketing, corporate gifting, and worthy-case marketing.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Nick Buzzell is the Chairman & CEO of NBTV, Spirits Network, and Golf Nation. As a platform that was established in 2019, Spirits Network fosters connectivity with spirits experts and enthusiasts through shoppable streaming video content that can be used on any device. Members can further enjoy exploring the world of spirits with access to exclusive products, gifts, and experiences from the leading players in the spirits industry.

Here’s a glimpse of what you’ll learn:

Nick Buzzell is the Chairman & CEO of NBTV, Spirits Network, and Golf Nation
Spirits Network is a destination for the best of curated content in spirits, wine, and gold
Visual storytelling is key to differentiate products and engage customers through TV devices
Working with smaller winemakers and distillers to unlock stories and get them out to the market
Partnering with famous people that promotes his cocktail content
Craft distilleries can get onto the Spirits Network by creating a brand channel and distribution plan
Spirits Network enables customers to ship locally or to retail partners in major markets
Focus on brand building and storytelling to make sure your product stands out in the market
Distribution is complex but multi-scale distribution is enough to get started
Geo-targeting capabilities is available for limited time offerings
Growing network by acquiring customers, creating, and working with brands, storytellers, and talent

In this episode with Nick Buzzell

In this episode with Nick Buzzell, Nick discusses NBTV Studios and its structure. He explains how NBTV Channels is a media company with a platform for video commerce, and Spirits Network and Golf Nation are two channels on the platform featuring stories about the world’s greatest spirits producers and lifestyle entertainment for gold enthusiasts.

Nick Buzzell is the Chairman & CEO of NBTV, Spirits Network, and Golf Nation, Nick emphasizes visual storytelling as an important factor in crafting a successful presence and maintaining authenticity. He focuses on how Spirits Network works with small winemakers and distillers to tell their stories through content such as Whiskey Wednesday, where one of his Spirits experts hosts a tasting-type format making cocktails.

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Nick Buzzell, Nick Buzzell is the Chairman & CEO of NBTV, Spirits Network, and Golf Nation. Nick outlines the costs that is involved in creating content for distribution on OTT streaming platforms such as Spirits Network, and provides advice on how to maximize ROI by targeting specific locations and offering limited-time offerings. He also shares his opinion on how AI content is impacting the industry, but emphasizes the need for authentic storytelling and visuals to maintain authenticity.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Brandon Amoroso is the Founder and Head of Shopify Plus agency Electriq Marketing. Under his leadership, the company grew to a team of 45 employees within three years, before it was acquired by DRINKS.com in April 2022. Brandon also earned coveted certifications in the DTC field such as Shopify Plus, Klaviyo Elite, Attentive Pioneer, Okendo Platinum, and more; including the prestigious Recharge Innovative Partner of the Year honor.

Here’s a glimpse of what you’ll learn:

Brandon Amoroso is the Founder and CEO of Electriq Marketing
Brandon shares how he is solely focused on improving customer retention
He shares his 3-step process, which are: audit, proposal, 30/60/90 day plan
He empowers team members to scale their departments
How he manages his biggest departments, which are: Email, SMS, and Web Design development
Niched down into wine & spirits industry through DRINKS.com
Utilizing Shopify Plus as their only real-time tax and compliance solution for wineries and retailers
Split up transactional communications between one-short customers and subscription customers
Utilizing data from quizzes and surveys to personalize experience
Retargeting and remarketing through Shopify Plus

In this episode with Brandon Amoroso

In this episode with Brandon Amoroso, Brandon shares his story about being an accidental owner and shares how he grew Electriq Marketing from two to fifty people, along with the customer retention process he created to increase customer lifetime value.

Brandon Amoroso is the Founder and CEO of Electriq Marketing, Brandon discusses how he was able to manage his two biggest departments, which are email/SMS, and website design development, which are both key drivers for customer retention. He talks about the steps involved in his customer retention process including an audit, a proposal, and 30/60/90 day plans to generate ROI.

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Brandon Amoroso, Brandon Amoroso is the Founder and CEO of Electriq Marketing. He explains why their agency does not focus on Facebook ads due to its algorithm complexity. As part of their acquisition by DRINKS.com, they are now working with a larger number of wineries and modernizing alcohol e-commerce. He shares how wineries can use Shopify Plus and Klaviyo to better their customer experiences. This includes integrating with legacy POS systems, using Shopify’s POS solution, unified customer review, retargeting and remarketing customers, using push notifications and direct mail, and AI personalized video messages via email or SMS to increase engagement.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Scott Yeates established Mythology Distillery out of his passion for spirits, producing, and bringing people together. The idea came to him while he was on a ski trip in Haines, AK, and he saw potential in creating a premium spirits brand that fosters shared experiences. Scott is in charge of Mythology Distillery's vision, expansion, and branding, while also taking part in the spirits production. Before SW Development Group, Scott was involved in the design and building of several market-rate commercial and multifamily properties. As President of SW Development, he has been responsible for the creation of more than 600 units of affordable housing in Colorado.

Chris Ritenour is the Head Distiller at Mythology Distillery and has a great appreciation for the history and craftsmanship of distillation and blending. His journey began with an interest in absinthe, but soon expanded to encompass gins, brandies, and whiskeys. Hailing from Indiana, Chris ventured back to the Midwest to start his career at Blaum Bros. Distilling Company. His work earned the company national recognition, leading him to his next role at Doc Porter's Distillery in North Carolina. In 2019, he joined the team at Mythology to lead their production.

Here’s a glimpse of what you’ll learn:

Scott Yeates is the Founder and President at Mythology Distillery
Chris Ritenour is the Head Distiller at Mythology Distillery
This is a special tasting episode of Legends Behind The Craft
Scott was inspired to start Mythology Distillery after a ski trip in Alaska
Chris has been professionally distilling for 9 years and previously worked in corporate transportation
They plan to create something unique that reflects their location in Colorado
The blending process takes different components and creates something interesting
How the population is receptive to craft brands
Purchased a former brewer in Steamboat Springs to consolidate production operations
Incorporating natural humidity through earth and floor and sonic waves to activate whiskey inside the barrels
Blending allows for the creation of a new product from existing components
Collaborative effort with different wineries and local craft breweries
Creating products that represent the Rocky Mountain region

In this episode with Scott Yeates & Chris Ritenour

In this episode with Scott Yeates & Chris Ritenour, Scott & Chris discusses their passion for whiskey distillation, how they started their craft gin brand, and its collaboration with the Denver Botanic Gardens. How Mythology Distillery’s unique blending process enables them to create a new product from existing components?

Scott Yeates is the Founder and President of Mythology Distillery and Chris Ritenour is the Head Distiller of Mythology Distillery. Scott and Chris shares their stories before they joined the industry and tasted through some of their spirits while chatting about how Mythology came to be and where it’s going.

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Scott Yeates and Chris Ritenour for a special tasting episode, Scott is the Founder and President of Mythology Distillery and Chris Ritenour is the Head Distiller of Mythology Distillery. They share their insights on craft distilleries that produce digestifs and apertifs, as well as a unique spirit made from sap. Tune in to this episode as Scott and Chris and learn the art of barrel-aging whiskey, including experimenting with different barrels to create high-quality spirits that capture the essence of the Rocky Mountain region!

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Jess Wade is the owner and winemaker for Topophilia Wine Company, Jess who was born and raised in Sonoma County, and comes from a family of chefs. His mom has been employed in some of the area's popular eateries and his father has been supplying them with handmade pasta through his Wine Country Pasta for many years. Growing up, Wade was often found in the kitchen, and it appears this experience led him to a career in winemaking. Before that, however, he had to learn that banking and city life were not for him. Wade began working in a bank in high school and when he graduated, he moved to the city for college, believing that he was leaving his small-town life behind.

Here’s a glimpse of what you’ll learn:

Jess Wade is the Owner and Winemaker of Topophilia Wine Company
Topophilia means, “Love of Place” and was founded by Jess while living in New Zealand
The unique business model of taking advantage of any situation that comes your way and taking every single meeting
His creative approach to making money, such as selling reclaimed bricks from a house in Napa
How he started with small production Rosé and Pinot Noir wines to generate cash flow
Leveraging hospitality connections to sell his first vintage, and ship wine to customers across the country
Corporate virtual tastings were offered for groups that are unable or unwilling to travel
Topophilia Wines is a brand that focuses on creating a sense of place and hospitality
The majority of his customers come from word-of-mouth referrals
Creating a new business venture, Tagline, with his partner Gianna Fugazi

In this episode with Jess Wade

In this episode with Jess Wade, Jess explains how Topophilia means, “Love of Place”, and how he was able to take advantage of every opportunity thrown his way to build his business. How did Topophilia Wines Company leverage its hospitality connections to sell its wines during the pandemic?

Jess Wade is the Owner and Winemaker of Topophilia Wines Company in Sonoma County. Jess shares his inspiring story of overcoming obstacles with hard work and dedication since childhood on a ranch and the journey from 160-170 cases to almost a thousand cases per year.

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Jess Wade, Jess Wade is the Owner and Winemaker of Topophilia Wines Company. He talks about quality over quantity when it comes to wine production and virtual tastings during the pandemic.

Tune in to this episode as Jess shares his motivation for keeping going and his unbelievable hustle story!

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Bartholomew Broadbent is the CEO of Broadbent Selections, Bartholomew has been widely recognized for his influence on the US wine market. Decanter Magazine named him one of the fifty most influential people in the wine world in 1997 and IntoWine.com ranked him 48th in the Top 100 Most Influential People in the US Wine Industry in 2013. He is a frequent speaker at major wine festivals, such as the Food & Wine Classic in Aspen where he was the Reserve Tasting Director for 25 years. Bartholomew's lectures have taken him around the globe with Viking, Cunard, Crystal, Silversea, and Regent Seven Seas. He was the Wine Guy for KFOG radio in San Francisco, and he currently hosts Wine Wednesdays on Viking TV. Bartholomew resides in Virginia with his wife and two children.

Here’s a glimpse of what you’ll learn:

Bartholomew Broadbent is the Founder and CEO of Broadbent Selections
In 1996, Bartholomew started his own company, Broadbent Selections
The wine business has evolved culturally over the last 25-30 years
Natural winemaking a comeback with lower alcohol and natural fermentation
Canned wines are perfect for concerts, camping trips, and other outdoor activities
His experiences with his role of judging wine
Social media has changed the way wines are discovered and shared
Consumers’ opinion is now equally important as that of wine writers
Madeira was the biggest-selling wine until prohibition when it was relaunched in 1989

In this episode with Bartholomew Broadbent

In this episode with Bartholomew Broadbent, Bartholomew talks about his journey in the industry over the past 30 years, including corporate changes and shifts toward natural wines. How has the wine industry changed over the years?

Bartholomew Broadbent is the Founder and CEO of Broadbent Selections. Bartholomew talks about his time as a judge for wine competitions around the world and how the criteria for judging have changed over time.

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Bartholomew Broadbent, Bartholomew Broadbent is the Founder and CEO of Broadbent Selections. Bartholomew delves into Madeira, a Portuguese fortified wine that has been made for centuries, it’s unique process includes heating barrels of wine, four types of Madeira from dry to sweet, labels often hand-painted with a retro feel that resonates with younger generations, and its high acidity which makes it refreshing and versatile.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Angela Zuba is the owner of Waters Edge Winery & Bistro in Kalispell, Montana. Angela Zuba is the driving force behind operations, bringing a wealth of business acumen and a broad understanding of wine and food cultures from around the world. Combined with Trevor's expertise in fine dining and enthusiasm for customer service, guests of the Winery can enjoy an unforgettable experience.

Here’s a glimpse of what you’ll learn:

Angela Zuba is the owner of Waters Edge Winery & Bistro
Waters Edge is a franchise model that allows for customization to local demographics
The collective has distribution and sourcing networks for procuring grapes from around the world
What is thermal vinification?
Experimenting with different grape varieties from around the world
Sourcing suppliers and marketing, as long as branding standards are followed
Using social media to gain followers and customers before opening
The challenges of shipping wine, including costs, potential damage, and temperature concerns
Her emphasis on the hustle and hard work for success in the wine business

In this episode with Angela Zuba

In this episode with Angela Zuba, Angela discusses the importance of accessibility and the unique business model of Waters Edge Winery as a boutique cooperative franchise. How Waters Edge Winery offers unique wines and food styles that cater to its local customer base?

Angela Zuba is the owner of Waters Edge Winery & Bistro in Kalispell, Montana. Angela talks about how they teach their franchisees how to produce wine commercially in an urban environment, making the process efficient and waste-free.

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Angela Zuba, Angela Zuba is the owner of Waters Edge Winery & Bistro in Kalispell, Montana. Angela emphasizes hustling and working hard in the wine business while staying relevant and constantly thinking ahead. She advises other wineries to keep social media real by being themselves and showing their rough side.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Adam Spiegel, a native of San Francisco, is the (Re)Founder & Whiskey maker of Corning & Company. Established prior to the Prohibition era, the company was (Re)founded to provide high-quality and accessible whiskey. Adam also established Sonoma Distilling Company in 2010, one of the earliest distilleries in Sonoma County's wine country and among the first 200 distilleries in the U.S. He utilizes old-world techniques and crafts whiskey from local grains (usually within 100 miles of the distillery) using traditional Cognac-style pot stills, pre-industrial age American Whiskey, and Scottish techniques. Corning & Company's portfolio of brands includes Sonoma Distilling Company, Old Quaker, and Pond Fork.

Here’s a glimpse of what you’ll learn:

Adam Spiegel is the (Re)Founder & Whiskey maker of Corning & Company
How Adam shifted from finance to distilling after being laid off in 2008
Becoming a master blender and distiller who is passionate about his work
Emphasizing the celebratory aspect of whiskey and having special bottles for memorable occasions
Sonoma Whiskey’s pivot to virtual tastings and exclusive club for limited releases
Experimenting with different woods for distilling whiskey and spirits
Navigating challenges and growing pains in the whiskey industry

In this episode with Adam Spiegel

In this episode with Adam Spiegel, Adam discusses his transition from finance to distilling and how he got started in the industry. How did Corning and Company navigate through the challenges when starting a distillery?

Adam Spiegel is the (Re)Founder & Whiskey maker of Corning & Company, Adam shares his passion for being a master blender and distiller which he has been doing for 14 years.

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Adam Spiegel the (Re)Founder & Whiskey maker of Corning & Company. Adam talks about how he transitioned from being a grappa maker to becoming a master distiller through knowledge and experience. He talks about celebrating and creating memories with whiskey especially during the holiday season. He discusses the challenges of selling alcohol in different states, and how they plan to continue expanding their network and promoting their brand through tastings and events.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Gareth Moore is the CEO of Virginia Distillery, continuing the work of his father George with the production of American Single Malt. Additionally, Moore serves as Principal at Adelphi Capital, a middle-market merchant banking business in DC. He is also President of the Virginia Distillers Association and sits on the DISCUS Craft Advisory Council and other boards. Moore holds a BA from Boston College and an MBA from Georgetown University.

Here’s a glimpse of what you’ll learn:

Gareth is the CEO of Virginia Distillery Co.
The company was founded by Gareth’s father, who had a passion for single malts despite being Irish
The Virginia Highland Whiskey series is their primary product made by blending American silver malt with Scottish single malt
Labeling the exact blending ratio is challenging due to the blending process
Marketing experts advised against releasing unaged whiskey as it may be perceived as moonshine
Weather and humidity can have a positive effect on aging whiskey
Challenges in ramping up production include building the distillery, fine-tuning stills, and aging patience
Courage and Conviction American Single Malt launched in April 2020 during the global pandemic
Hospitality plays a role in reinforcing the brand experience
Focus on providing unique and hands-on experience for visitors
Challenges with control state regulations, but the progress made with commission structure

In this episode with Gareth Moore

In this episode with Gareth Moore, Gareth describes the challenges of ramping up production and distribution while building a distillery, fine-tuning skills, and navigating supply chains despite launching a new product during the pandemic. How did Gareth Moore’s Virginia Distillery pivot and continuedly to be successful during and after the global pandemic?

Gareth Moore is the CEO of Virginia Distillery Co., Gareth shares the fascinating legacy of his father, who founded the company with a passion for single malts and a desire to create the next great American whiskey.

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Gareth Moore, Gareth is the CEO of Virginia Distillery Co., and he shares the fascinating legacy of his father, who founded the company with a passion for single malts and a desire to create the next great American whiskey

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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After leaving the US Army and moving to New York City, Tyzok Wharton discovered a passion for craft beverages and their culinary counterparts. In 2005, he moved to San Francisco and began his winemaking career. In 2010, he helped launch Bluxome Street Winery and in 2016 he relocated to Denver to join the Carboy Winery family. As the Director of Winemaking and head winemaker, Tyzok draws on his artisan and foodie inclinations, Army-trained logistical eye, and extensive experience with optimal fruit sourcing to create the most palate-pleasing and food-friendly wines in Colorado.

Here’s a glimpse of what you’ll learn:

Tyzok is the director of winemaking and head winemaker of Carboy Winery
Carboy’s Teroldego named the wine of the year for 2022
Tyzok’s attraction to wine startups and the challenges they present
Balancing hospitality and winemaking is a challenge
Sustainable and cost-saving benefits of using wine on tap
Carboy Vineyard’s focus on growing into their current locations before exploring new vineyard opportunities

In this episode with Tyzok Wharton

In this episode with Tyzok Wharton, Tyzok talks about his journey into winemaking. What is Carboy Winery’s unique license as a restaurant vineyard and how do they balance winemaking?

Tyzok Wharton is the Director of Winemaking and Head Winemaker at Carboy Winery, he discusses everything from the use of Teroldego grapes in their wine to Tyzok’s journey into winemaking. His experience shifted from San Francisco to Colorado and adjusting to working with cold hearty hybrids.

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks is joined by Tyzok Wharton the Director of Winemaking and Head Winemaker at Carboy Winery. He talks about the challenges and rewards of running a startup winery, specifically Carboy Winery in Colorado. Carboy Winery has moved into the seltzer category with its Cold Vines line, which uses surplus Aromella grapes as a base for four different flavors.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Adam Rudolph is the Regional VP of Sales of SLRRRP. He has been in sales for over 10 years. Most of that experience took place in the Domestic, Craft Beer, and Wine Industries. He has acquired proficient territory management, product knowledge, and new product launching through this experience. He was promoted in this industry due to his hard work, creativity, and salesmanship. He was able to grow his territory and business exponentially through new product distribution, samplings, and taking market share from his main competitors in the surrounding areas.

Here’s a glimpse of what you’ll learn:

Adam Rudolph is the VP of Sales for SLRRRP
SLRRRP is a ready-to-drink category brand that started in Las Vegas in 2018
SLRRRP is a plant-based alternative to gelatin-based shots
Customer feedback and engagement are important for the brand
Marketing efforts on various digital platforms, including tracking impressions and followers
Brand familiarity was the biggest challenge in growing the SLRRRP brand
SLRRRP on acquiring partnerships with football and minor league baseball teams

In this episode with Adam Rudolph

In this episode with Adam Rudolph, Adam talks about their vegan and shelf-stable ready-to-drink jello shots. What sets them apart from their competition and what are the benefits of a plant-based approach to their product?

Adam Rudolph is the VP of Sales at SLRRRP, he shares his marketing strategy which includes a strong digital presence on Instagram, Facebook, and TikTok, where they track impressions to measure success. Customers provide feedback for new flavors, and the brand offers individual UPC codes for easy registration sales.

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Adam Rudolph for a special SLRRRP tasting episode, Adam is the VP of Sales at SLRRRP, to discuss Adam’s marketing strategy despite facing obstacles getting into chain stores initially, SLRRP built relationships with distributors to overcome them. SLRRRP found ways to engage with customers while experimenting with new flavors without the product being impacted significantly.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Janie Brooks Heuck, a native of Portland, is the Managing Director of Brooks Wine. For over 10 years, she worked in the healthcare industry until she was entrusted with the business operations of the winery. After the passing of her brother Jimi, the Oregon wine community was incredibly generous and supportive, which made Janie realize the significance of her brother's life-long commitment to the winery. Since 2004, Janie has been ensuring the success of Brooks Wine. Janie is passionate about the winery, her family, travel, and Riesling.

Here’s a glimpse of what you’ll learn:

Janie Brooks Heuck is the Managing Director of Brooks Wine
How Janie got into the wine industry after her brother’s unexpected passing and was approached by 12 winemakers to keep the winery going
Preserving Jimi Brook’s style and philosophy in their wines, using small lots for blending without manipulating their wines
The focus is on wines from the Willamette Valley region, they also offer beer and cider as well
Brooks Wines’ tasting room is designed to be comfortable and offers tableside service
Brooks Wines’ commitment to sustainability with B Corp and Demeter certification
The focus on transparency and accountability in the supply chain and purchasing
Brooks Wines’ team is split between hospitality and production
Reservations have brought value and attention to their tasting room experience
The importance of personalization and human connection and customer communication, including personalized emails and transactional emails with pictures and people

In this episode with Janie Brooks Heuck

In this episode with Janie Brooks Heuck, Janie shares her journey into the wine industry and her experience taking over the winery after her brother’s passing. How did preserving her brother’s style in philosophy in winemaking while expanding their vineyard sources and product offerings led to Brooks Wine’s success?

Janie Brooks Heuck is the Managing Director of Brooks Wine, Janie talks about Brooks Winery’s commitment to accessibility and price point.

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Janie Brooks Heuck, Janie is the Managing Director of Brooks Wine, to discuss Brooks Wine’s dedication to creating a comfortable and inclusive gathering place for everyone, as well as their loyalty program that rewards customers with loyalty points redeemable for anything purchased at Brooks, including wine, gift cards, and merchandise.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Kristen Barnhisel is a highly skilled winemaker at J. Lohr Vineyards & Wines, where she is responsible for crafting the company's white wine portfolio. With over two decades of viticulture and winemaking experience from around the world, Kristen has established a reputation for her excellent palate and technical skill. She puts her expertise to use, creating a range of white wine varieties, styles, and winemaking methods for J. Lohr.

Here’s a glimpse of what you’ll learn:

Kristen Barnhisel is J. Lohr’s Winemaker of the white wine portfolio
Kristen fell in love with wine in Italy and wanted to bring people together through it
She talks about J. Lohr’s vineyards, Acacia Wood, and their Sauvignon Blanc
She discuses the unusual harvest season and white wine program evolution
J. Lohr Winery being awarded the Green Medal for sustainability leadership in the industry
J. Lohr Winery’s attention to detail shines through in their white wine portfolio
Using concrete eggs for Pinot Blanc fermentation

In this episode with Kristen Barnhisel

In this episode with Kristen Barnhisel, Kristen discusses J. Lohr’s white wine program and its commitment to sustainability. How J. Lohr’s approach to sustainability sets them apart from other wineries?

Kristen Barnhisel is J. Lohr’s Winemaker for the white wine portfolio, Kristen talks about how J. Lohr received the Green Medal Award in 2020 for its commitment to sustainability.

In today’s episode of the Legends Behind The Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Kristen Barnhisel for a special wine tasting episode, Kristen Barnhisel is J. Lohr’s Winemaker. Kristen talks about Riverstone Chardonnay as a versatile grape that allows for layering of different flavors and malolactic strains. J. Lohr aims to balance respecting the fruit while having a bit of creaminess without overpowering it. They talk about the work that goes into their winemaking process and the different white wines they produce, including a Riesling, Chardonnay, and Pinot Blanc.

Sponsor for this episode…

This episode is brought to you by Barrels Ahead.

Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search.

Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves.

So, what are you waiting for? Unlock your results today!

To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

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Danielle and Derek Busch are the Founders of Batch Mead, a family-owned meadery in Temecula, California. Under their leadership, the meadery specializes in locally sourced, small batches of mead and hard cider.

Batch Mead consecutively won “Best in Show” from the San Diego International Beer Festival from 2020 to 2022 and was also named “Best Mead” during the San Diego International Beer Competition in 2021.

In this episode with Danielle and Derek Busch How does a husband and wife duo transition from experimenting with meads in their kitchen to launching these products to the public?

Batch Mead grew after a wine kit experience went wrong. While researching other alcohols he could make, Derek Busch heard the mention of mead in a TV show. This casual encounter spurred his love for brewing. This led Derek and his wife, Danielle, to their current endeavors — regularly producing batches of flavorful mead.

In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Danielle and Derek Busch, Founders of Batch Mead, as they give a glimpse into their meadery's humble beginnings. Danielle and Derek also share their brewing process, how the pandemic changed their approach, and give a peek into their plans for Batch Mead’s future.

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Alie Shaper is the Co-founder and Winemaker at Chronicle Wines, which produces wines of character and purpose from the North Fork of Long Island. As an experienced wine and spirits professional, Alie has established an urban winery brand as an impactful marketing angle for the New York wine industry.

Aside from leading Chronicle Wines, she runs a private label development and wine consulting business, Alie Shaper Fine Wines, and became the winemaker for Croteaux Vineyards in 2015.

In this episode with Alie Shaper How does a winemaker preserve the traditional flavor profiles of wine while going out of their comfort zone through experimentation?

Today's guest, Alie Shaper, combines an old-world mindset of winemaking with a unique approach to the traditional production methodology. She shares her process, what she’s learned from a vast wine career, and how she’s keeping the industry innovative and exciting.

In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon sit down with Alie Shaper, Co-founder and Winemaker at Chronicle Wines, as she shares her journey in winemaking and gives a glimpse of her experience developing brands (and flavorful wines). Alie also talks about how working with a distributor helped her understand the buying and selling process of the wine industry. Stay tuned!

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Maria Rivero González is the CEO of RGNY Wine in the North Fork of Long Island. She’s bringing a new winery steeped in her family’s Mexican roots to the North Fork.

The Rivero González family opened a wine store in Mexico City in 2013 and additional stores in Monterrey and Parras two years later, before expanding their business to the North Fork with the purchase of Martha Clara Vineyards. In 2019, they officially rebranded to RGNY.

In this episode with Maria Rivero González How does someone lead a winery successfully while preserving long-established family traditions? Today's guest had a clear plan when she was younger — to turn her father's hobby of winemaking into a business.

Today, RGNY Wine’s CEO is proud to thrive in the path she carved for herself and hopes to pass this passion to the Rivero González family's future generations.

In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Maria Rivero González, CEO of RGNY Wine, as she shares her inspiration to turn her father’s winemaking hobby into a business. Maria also talks about RGNY’s process of growing wines, how they continue to innovate, and more.

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Andrew Quady is the Co-founder and CEO of Quady Winery. His path into the wine world started when he and his wife, Laurel, moved to the San Joaquin Valley to pursue a rural lifestyle.

While there, Andrew discovered an unused patch of the rare Orange Muscat grape varietal, known in Italy as Moscato Fior d'Arancio. These grapes became Quady Winery’s first full-bodied sweet wine, Essensia, and marked the birth of the winery’s Muscat expertise.

In this episode with Andrew Quady How do you make a lasting mark in the industry? What can you do to set yourself apart from the competition?

Today's guest was lucky to discover an unused patch of the rare Orange Muscat grape varietal, leading to his winery's muscat expertise. Today, Quady Winery remains celebrated for its legacy and continues to offer more product lines to its customers.

In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Andrew Quady, Co-founder and CEO of Quady Winery, as he shares his journey in the wine industry and how he and his wife made wines under their label for the first time. Andrew also talks about their product line-making process and gives a glimpse of the other brands under the Quady banner.

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Nancie Oxley is the Vice President of Winemaking at St. Julian Winery. She proudly holds the title of Michigan's first female winemaker and has piloted the Michigan wine industry.

Nancie has been involved in the wine industry for the past 20 years and gained knowledge primarily through hands-on experience. She leads St. Julian’s winemaking team, which has created hundreds of award-winning wines and upheld St. Julian’s reputation as Michigan's most-awarded winery.

In this episode with Nancie Oxley How do you foster continued business growth for over a century? Cultivating time-honored traditions while embracing modern practices has proven successful.

Working in the wine industry for 20 years, Nancie Oxley is well-lauded for her profound expertise in the business and is proud to be Michigan's first female winemaker. She got her start as a laboratory intern and is now on her 21st harvest. How is Nancie pushing the industry forward?

In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon sit down with Nancie Oxley, Vice President of Winemaking at St. Julian Winery, as she shares how she got her start in the industry. Nancie also talks about what it's like being part of Michigan's oldest winery and distillery, how St. Julian has grown over the years, and the unique flavors it's bringing to market.

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Michael Fairbrother started Moonlight Meadery in 2010 to bring ultra-premium meads and ciders to the market. He previously worked at Fairbrother Software Consulting LLC as a Co-founder and CTO and was the President of Brew Free or Die, New Hampshire’s first homebrew club.

For Michael and the rest of the Moonlight Meadery team, it is more than just a product and a process — it’s an obsession. With over one million bottles sold and over 20 international awards, Moonlight Meadery is proudly positioned as one of the best meaderies in the world.

In this episode with Michael Fairbrother How do you start a brewery and differentiate yourself from a sea of competitors? Today's guest has successfully set himself apart by creating flavors nobody's ever had before.

Michael Fairbrother has been recognized as New England's best mead maker for three consecutive years. He quit his full-time day job in 2010 and progressed from moonlighting as a mead maker to full-time production.

In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Michael Fairbrother, Founder and Head Meadmaker of Moonlight Meadery, to discuss Michael’s shift from wine and fermentation to mead. Michael also talks about his mead-making process over the last decade, his observation of industry changes, and advice to up-and-coming meaderies.

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Ryan Lang is the Co-founder, CEO, and Master Distiller of Middle West Spirits, an Ohio-based craft distillery. He is a fourth-generation distiller, going back to the early 1900s when distilling was a way for farms to bring in extra money. As a believer in vodka with character, Ryan is also a contributor to the four-part blend of American Liquor Co.

In this episode with Ryan Lang Wineries and distilleries are ever-changing, so you must be agile and innovative to stay afloat. For one business that’s been operating for over a decade, there have been many challenges to conquer. What does it take to keep thriving?

Today's guest proudly shares his experiences leading a distillery, Middle West Spirits, which was built on four generations of distilling traditions. Since Middle West opened its doors, it has focused on elevating the distinctive flavors of the Ohio River Valley.

In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks sits down with Ryan Lang, Co-founder, CEO, and Master Distiller of Middle West Spirits. Ryan shares how he got into the distilling business and the challenges he faced when starting the company. He also talks about Middle West Spirits' product lines, its focus on hospitality, and how the business evolved from operating in a warehouse to a big facility.

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Jeff Herbert is the Co-founder of Superstition Meadery in Prescott, Arizona. He and his wife, Jennifer, built the meadery from scratch into one of the highest-rated beverage producers in the country.

Jeff earned his bachelor’s and master’s degrees from Arizona State University and spent most of his career as a firefighter for the Phoenix Fire Department. When he was still years from retirement and his wife also had a full-time job, the pair went headfirst into the world of mead. In 2019, the Small Business Administration recognized Jeff and his wife as the Small Business Persons of the Year.

In this episode with Jeff Herbert How can a retired firefighter shift his career and open a meadery? For today's guest, it started by homebrewing for friends — which eventually led to something greater.

Alongside his wife, Jeff Herbert leads the world's first mead and food pairing restaurant in downtown Phoenix. Their mission is to reintroduce the world's oldest fermented beverage to humankind. How did they grow the brand, and how do they continue innovating?

In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Jeff Herbert, Co-founder of Superstition Meadery, as he talks about his career redirection after serving as a firefighter for 20 years. Jeff also proudly shares what it was like opening the world's first mead and food pairing restaurant, the challenges he faced, and how he continues to build the brand.

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Clay Mauritson is the sixth generation in a family of grape growers and is the Owner and Founder of Mauritson Wines. Born and raised in the Dry Creek Valley, Clay was destined for the wine business. He graduated from the University of Oregon in 1997 with a degree in business administration, focusing on marketing with a minor in economics. Equipped with his degree, Clay came back to Sonoma County to officially enter the wine industry.

In this episode with Clay Mauritson How do you create an iconic brand that can persist for generations? For Clay Mauritson, the answer is identifying your winery’s distinct characteristics and imparting this into every bottle sold.

However, building a renowned brand is easier said than done. Clay suggests you begin by knowing your purpose, conveying it to the public, and telling a unique story about your brand.

In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon sit down with Clay Mauritson, Founder and Owner of Mauritson Wines, as he talks about the value of family and community for the brand. Clay also shares the winery’s secret for compelling storytelling that yields lasting connections.

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Howard Marx is the Founder and CEO of Vinvinea. He founded this global B2B business to disrupt the wine industry by enabling wineries, distributors, and retailers to generate greater profits through innovative digital solutions, empowering firms on their product’s positioning and sales.

In these roles, Howard leads global and cross-functional teams focused on customer sales growth, leverages digital solutions, and increases the firm’s customer base and year-over-year revenue.

In this episode with Howard Marx How does a company build a massive database of 100,000 importers and distributors from scratch?

Today's guest, Howard Marx, talks about how Vinvinea established a system that connects producers and suppliers. It is proud to have grown its list of partners to 100,000 since launching half a decade ago.

In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks sits down with Howard Marx, Founder and CEO of Vinvinea. Howard talks about how the idea for Vinvinea came about in 2016. He also shares what it was like when they transitioned from physical to virtual trade shows during the pandemic and where he sees the industry going in the future.

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Kim Roberts is the Co-owner of Westport Winery Garden Resort, which she founded in 2008 with her husband, Blain. The business is home to Ocean's Daughter Distillery, the Sea Glass Grill, the International Mermaid Museum, and resort lodging. The resort's guests travel from across the US — and the world — to experience everything Westport Winery has to offer.

The Westport Winery team is dedicated to finding out what their guests want and providing them with those products and services. Due to its daily motivation to exceed expectations, Westport Winery has been recognized by outlets such as Winery Press NW and Seattle Business Magazine.

In this episode with Kim Roberts People say it's nearly impossible to open a winery on the coast of Western Washington. After looking into various studies, today's guest launched their winery to prove the skeptics wrong.

Westport Winery began harvesting a single cluster of grapes and has since grown into the thriving winery (and resort) it is today. Partnering with top growers, Westport Winery Garden Resort is now the leading destination spot in the area.

In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Kim Roberts, Co-owner of Westport Winery Garden Resort, as she shares what drew her into launching a winery. Kim also talks about the International Mermaid Museum, Ocean's Daughter Distillery, and the business’ future endeavors.

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Craig Camp is the General Manager of Troon Vineyard, fomenting another revolution in the beautiful Applegate Valley of Southern Oregon. Surrounded by the Siskiyou Mountains, Craig and the whole Troon Vineyard team make natural wines now Demeter Biodynamic® and organic-certified both in the vineyard and the cellar.

Aside from managing Troon Vineyard, Craig is currently President of the Applegate Valley Vintners Association and serves on the Board of Directors of the Oregon Winegrowers Association and the Rhône Rangers. Before this, he served on the Board of Directors of the Howell Mountain Growers Association and on the Napa Valley Vintners Association Marketing Committee, of which he also served as chairman. Craig was honored to be named one of "Wine's Most Inspiring People 2021" by the Wine Industry Network.

In this episode with Craig Camp How does biodynamic and regenerative farming pave the way for more sustainable practices in the wine industry?

This groundbreaking approach enables wineries around the globe to lessen their environmental footprint. This quest allows the industry to return more than it takes from nature's plants and soils. If you're interested in biodynamic and regenerative farming, stick with us.

In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Craig Camp, General Manager of Troon Vineyard, to talk about biodynamic and regenerative farming. Craig also shares how other wineries can integrate this practice and cultivate a more sustainable wine industry.

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Brendan Quigley is the Co-owner and President of Quigley Fine Wines. Together with his wife, Christina, they are passionate oenophiles with a combined 30 years in the wine industry. They are supported and surrounded by great friends and family who share their wine obsession. Quigley Fine Wines' portfolio is continuously growing, and it offers an array of wonderfully delicious wines that are some of the greatest ever tasted.

Quigley Fine Wines' mission is to discover and import wines of exceptional quality from small, family-owned wineries in France, Italy, and Spain. Their selections are offered directly to American wine consumers and fine dining establishments.

In this episode with Brendan Quigley How do you successfully tell the story of each wine and connect to your customers? Today's guest bridges the gap between the winemaker and the wine drinker to keep the stories behind the wine alive.

What started with the mission of finding small production wines and importing them to the United States now proudly has its own tasting room. Quigley Fine Wines is pleased with its comfortable and welcoming tasting room that allows the public to savor boutique wines from Europe, Australia, and New Zealand.

In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Brendan Quigley, Co-Owner and President of Quigley Fine Wines, as he shares the beginnings of their business and how it has evolved over the years. Brendan also talks about effectively telling the stories of different labels with methods handed down through generations in family-owned vineyards.

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Alex Andrawes is the Founder and Executive Chairman of Personal Wine. He founded this wine-based technology company to focus on mass customization of wine and liquor for gifting and branding. Aside from Personal Wine, Alex is also the Founder of Chem ID and Estate Wine Brokers and is the author of the book Investing In Fine Wine.

In this episode with Alex Andrawes What challenges do companies face when they start to offer personalized products? What steps do they take to solve these concerns?

From trademarks to engraving errors to other customization challenges, there are plenty of difficulties that companies may face when digging into personalized products. However, with some innovation, excellent customer service skills, and advice from this week’s guest, companies and beverage connoisseurs alike can successfully invest in personalized products.

In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks sits down with Alex Andrawes, Founder and Executive Chairman of Personal Wine. Alex talks about the growth of personalization in the wine industry over the years, how Personal Wine develops product personalization, and how he solves the problems that come along with it.

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Diana Hawkins is the Owner and General Manager of Pope Valley Winery. She earned her agricultural business degree from CSU, Chico and moved back to Pope Valley, where she started as an Office Assistant at Pope Valley Winery. Today, Diana handles all of the winery's day-to-day management. Aside from leading the team, she also serves as a member of Eakle Vineyard Management and General Manager for Eakle Construction and Trucking.

In this episode with Diana Hawkins How do you develop a winery and take it to the next level?

For Diana Hawkins, the solution was cultivating what grows well based on the unique climate of Pope Valley. Instead of fighting Mother Nature, Diana and the Pope Valley Winery team highlight the terroir of the region in order to bring one-of-a-kind, boutique wines to consumers.

In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Diana Hawkins, Owner and General Manager of Pope Valley Winery. Diana shares what it's like owning a winery in Napa's last frontier. She also gives her advice to other small wineries and highlights the importance of listening to your customers.

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Angelica O'Reilly is the Owner of Distaff Wine Co. in Newberg, Oregon. Angelica and her daughters felt dictated about how and why people should enjoy certain wines. They noticed that the industry focused less on creating a conversation and learning and more on rigid rules and tradition. This led to them creating Distaff to make unique, fun wines, share their stories, and hear what loyal customers have to say.

In this episode with Angelica O'Reilly In the wine industry, women typically do not get much credit for what they do. This was what Angelica O'Reilly and her daughters realized, which made them want to start Distaff Wine Co.

Distaff, which means “women’s work,” aims to showcase the talent and diligence of women winemakers. Through the power of family ties and hard work, Angelica and her four daughters are bringing unique, hard-to-find varietals to the public.

In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Angelica O'Reilly, the Owner of Distaff Wine Co. Angelica talks about how her family started the business, the inspiration behind their brand, and the impact it has brought to the industry over the years.

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Dustin Mowe, is the President and CEO of Portocork, a premier supplier of natural cork closures to the North American wine industry. He has been in the cork business for more than 22 years and started a sales career at Sabaté Cork Company, which took him to every major wine-producing state in America. He then joined Portocork in 2001 and was promoted to President in 2006. A native of Burney, California, Dustin studied business before moving to Napa Valley to live and work in the wine industry.

In this episode with Dustin Mowe So much goes into the development of corks, from extracting it from tree bark to removing volatile organic compounds and beyond. Cork businesses also face many challenges in terms of exchange rates and the supply chain. How does the industry overcome these difficulties?

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Dustin Mowe, President and CEO of Portocork, as he talks about his 22-year career in the cork industry. Dustin also discusses his new business venture, the sustainability of cork, and how he sees the cork sector growing in the next few years.

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Steve Fredricks is the President of Turrentine Brokerage, a company dedicated to helping California wine businesses by supplying accurate information about supply trends, providing win-win negotiations, and assisting many of the state's leading grape growers in marketing.

Steve began working as a wholesale wine dealer for Turrentine Brokerage in 1991. Over the years, he has distinguished himself as an expert in bulk wine and grape sales, market cycles, and long-term partnerships. Now, he’s in charge of all Turrentine Brokerage activities, as well as Turrentine's foreign partnerships and strategic partnerships in France, Italy, Spain, Australia, Chile, and Argentina.

In this episode with Steve Fredricks How has the wine industry changed over the years? What issues do wineries face today, and what steps can be taken to overcome them?

Many wineries have become more professional and achieved substantial growth over time. Automation and technology make transactions and business operations more efficient, and they also played a pivotal role in mitigating the pandemic’s effects. Steve Fredricks shares his observation of the industry and the future he sees in the winemaking process.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon sit down with Steve Fredricks, President of Turrentine Brokerage, as they talk about the evolution of the wine industry. Steve also shares his thoughts on the supply chain issues wineries face and what he hopes to see in the industry in the coming years.

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Claire Ducrocq Weinkauf is the CEO of Picayune Cellars. She started the business with her good friend Jennifer Roberts because they shared the same love for drinking quality wines and the drive to search for a great value. The two started rescuing distinctive lots from prestigious wineries to make their blend in 2011.

Inspired by the power of a Mouton Rothschild, Claire earned a wine degree in Chile and then traveled to France to work harvest in St. Emilion and the Côte du Rhône. She also owns Claire de Lune Consulting, which focuses on helping fantastic producers, including Matthiasson Wines, Anomaly Vineyards, Morlet Family Estate, Cowhorn Winery, and more, to grow their businesses.

In this episode with Claire Ducrocq Weinkauf What power can wine bring to the table? How can it be a medium to eliminate the gap between people and lead them to share their experiences?

Wine evokes emotions in people, just like music and art do. It works as the perfect conversation starter, bringing people together. Claire Ducrocq Weinkauf used this theory while setting up her store.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon sit down with Claire Ducrocq Weinkauf, CEO of Picayune Cellars, as she talks about her journey in winemaking. Claire also shares her profound appreciation of wines. She explains how she managed to bring the winery to its current position and how doing business in Calistoga differs from other states.

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Erik Miller is the Owner and Winemaker of Kokomo Winery. He started the winery in 2004, naming it after his hometown of Kokomo, Indiana. Kokomo Winery currently produces over a dozen different varietals and several single-vineyard designates farmed by Erik's partner in the winery, grower Randy Peters.

Erik started in the wine industry after he was offered an opportunity to work as a seasonal harvest intern at Belvedere Winery in 2002. After spending some time in the winery, he realized that the artistic expression of being a winemaker and the diversity of the job was a perfect fit for him.

In this episode with Erik Miller Destiny works in mysterious ways. It does not matter how much you plan; you will end up exactly where you are supposed to be. How do you lay the groundwork for a winery as someone who did not grow up in the industry?

Building connections and networks are critical in any business, especially in the wine industry. Erik Miller proved this as his brand rose from a small winery to one of the most prominent ones in Sonoma County.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon welcome Erik Miller, Owner and Winemaker at Kokomo Winery, as he talks about Hoosier hospitality and how he infused this into his tasting room team at Kokomo.

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Paul Bonarrigo is the CEO of Messina Hof, a family-owned business built on the three cornerstones of family, tradition, and romance. Since its founding in 1977, it has become the most award-winning winery in the Lone Star State and one of the largest producers of 100% Texas wine.

Paul's passion is wine, and his goal is to provide premium quality Texas Wine, an excellent hospitality experience, and education in wine and food to anyone from the most novice to the most adept wine drinker.

In this episode with Paul Bonarrigo How do you build a strong foundation for a family-owned business? By keeping the core values intact. However, old practices eventually stop working, and it becomes necessary to develop new routines to keep the business afloat.

While it is crucial to establish a presence in the industry, a long-standing family business must also understand how to handle itself in connection with change. New trends and techniques arise, and as these come, you must also adapt to stay relevant and thrive.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks welcomes Paul Bonarrigo, CEO of Messina Hof, as he talks about the challenges a family-owned business faces. Paul also talks about his military service, their success secret, and how hospitality is the core of Messina Hof.

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Bill Wilson is the CEO of Wilson Creek Winery, located in the heart of Temecula Wine Country. The family business started in 1996 and now owns 90 acres and sells over 75,000 cases of wine each year. It also welcomes more than 1,500 visitors every weekend.

Aside from leading Wilson Creek Winery, Bill serves on several Temecula Valley boards sharing his experiences, such as the 20/20 vision, the Temecula Valley Visitors Bureau, the Temecula Valley Winegrowers Association, and the Temecula Valley Water Board.

In this episode with Bill Wilson How can you launch a winery in a city when people do not even know it exists? It may seem impossible, but there are many ways to make it happen.

It's one thing to bring a portion of your money to put up a business, but it's an even bolder move to invest every penny your family has to launch a winery. You must go to great lengths to make it work, and today's guest proves how he succeeded and thrived in an unmapped city.

In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks welcomes Bill Wilson, CEO of Wilson Creek Winery, as he talks about how this family-owned business started over two decades ago. Bill also shares the challenges they faced, the story of the famous almond champagne, and how the pandemic helped them.

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Matthew Murphy is the President of Murphy Distributors. Murphy Distributors’ vision is to become the Connecticut beverage supplier that retailers and restaurants choose to enhance their business success and brand image.

Matthew has a demonstrated history of working in the wine and spirits industry. Since its inception, the company has been building brands in an exclusive franchise state while providing exceptional results to suppliers quickly and efficiently.

In this episode with Matthew Murphy What's working for you? What do you love about the industry? How can I make your life easier? These are some of the questions an effective distributor should ask its clients.

The key to success in the distribution industry, where thousands of clients are handled, is knowing their story and what makes them unique. This way, you can represent these brands how they want to be seen by the market.

In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon welcome Matthew Murphy, President of Murphy Distributors, as they shift the focus back to the B2B side of the industry, specifically three-tier distribution. Matthew talks about how he built his business connections, today’s distribution landscape, and the Murphy Foundation.

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James Phillips is the Winemaker at the Madrigal Family Winery. He started in the filmmaking industry but eventually gravitated towards winemaking. While in film school, James took a part-time job at a small winery. This experience sparked his interest in and love for winemaking. Aside from bringing his expertise to the Madrigal Family Winery, James is also a consulting winemaker for seven different wineries.

In this episode with James Phillips Film and wine both tell stories to people. You share your viewpoint, communicate your message, and evoke different experiences in people.

A bottle of wine can transport people to faraway places. The Madrigal Family Winery invites people to the vineyards and tells the story of how it all started. People recognize that the beauty of wine is in its history and that it is more than what is in the glass.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon welcome James Phillips, Winemaker at the Madrigal Family Winery, to talk about the parallels between filmmaking and winemaking. James also shares his experience working with wine from different places and the challenges that come with it.

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Chris Brundrett is the Co-founder of William Chris Vineyards, leading the team with his good friend, Bill Blackmon. Chris acquired experience in the winery and the vineyard while earning a bachelor's degree in horticulture from Texas A&M University. Aside from managing his winery, Chris is the Co-founder of Texas Winegrowers, a former board member of Texas Hill Country Wineries Association, and a Yes We Can Wine Co-partner.

In this episode with Chris Brundrett Finding out what a win is like for your business will pave the way to discovering your intent.

Your intention guides you toward your goal, no matter what it is. For some, it can come in the form of high profit, while for others, it is to give raises and benefits to their employees. People confuse a good idea with an intention. Good ideas are easy to come up with, but without a plan to put them into action, they are meaningless, and it’s not an intention.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks hosts Chris Brundrett, the Co-founder of William Chris Vineyards, to share his experience from serving tables to running his winery. Chris also talks about their vision of sharing with people what the amazing areas of Texas taste like and having a welcoming environment for working people.

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Luke Wylde is the Co-founder of Statera Cellars, a two-person company he runs with his best friend, Meredith Bell. A proud member of the queer community, Luke expresses his identity in how he does things as a winemaker. He is also passionate about sustainable employment and hopes to observe this practice as they expand Statera Cellars.

In this episode with Luke Wylde Sustainability in winemaking has been a highly discussed topic lately. However, the term is often misused and rarely completely understood.

Aside from observing environmentally sound practices, wineries also need to focus on sustainable employment to grow a thriving business. You want to make sure their skills, talents, and energies are used effectively and appropriately and people are compensated fairly for their work so that wineries can prosper along with their workers.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon welcome Luke Wylde, Co-owner of Statera Cellars, to talk about his experience running this two-person company with his best friend. Luke also shares his vision for the company, the future of packaging, and how he aspires for sustainable practices to be the bloodline of its operations.

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Andrew Januik is the Owner and Winemaker of Andrew Januik Wines. Being the son of a world-renowned winemaker, he has been exposed to the industry for over two decades. At 13 years old, Andrew started spending his weekends and summers working with wine. In addition to Andrew Januik Wines, he’s also actively involved in their family winery, the Novelty Hill-Januik Winery, and recently went into a new venture called 4Good Hard Seltzer.

In this episode with Andrew Januik They say that in life, change is inevitable. But in business, change is vital. You need to be mindful of the changes brought by time and, ultimately, adapt to them. So what are the differences between winemaking then and now?

The evolution of the winemaking industry has shown which wineries are agile and nimble to change. Agile wineries have thrived and been exposed to countless opportunities, while those who were slow to adapt eventually disappeared from the market. How do you keep up with the ever-changing industry?

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon welcome Andrew Januik, Owner of Andrew Januik Wines, to talk about his experience being in the wine business the majority of his life. Andrew also shares how he started his venture after working for the family business and how much has changed since his first exposure two decades ago.

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Jenifer Freebairn is the Vice President of Marketing and Sales at Lasseter Family Winery. She’s also the Co-founder of Wow and Flutter Winery, leading the team with her husband, John.

Jenifer spent most of her life composing, recording, and performing music. She also spent several years in restaurant service and management prior to joining the wine industry.

In this episode with Jenifer Freebairn Writing for a winery is like writing a song. You need to tune into what matters and understand what captivates your audience. So how do you connect with people and be successful in the wine industry?

Knowing the message your brand is sending out to the public is crucial. Whether you are a long-standing winery or a newer one, there will always be something about your brand worth telling. This unique story will set you apart from the rest, make people remember you, and eventually draw them to your brand.

In today’s episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon welcome Jenifer Freebairn, Co-founder of Wow and Flutter Winery, to talk about the secret to building a successful brand in the wine industry. Jenifer gives advice to wine writers in crafting their stories and explains how wineries can recraft their branding to stay relevant.

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Robert Haynes is the Co-founder and maker of Sunday’s Finest Gold Fashioned, the world's first luxury ready-to-serve cocktail. He is an award-winning bartender and spirits producer. Robert started his career as a barback at a cocktail bar in Chicago in 2007 and worked his way up to eventually creating his own line of cocktails and spirits.

Damiane Nickles is the Co-founder of Sunday’s Finest. His career began working in a restaurant, then he shifted to farming, and eventually worked in a PR firm. Robert Haynes invited Damiane to be the brand manager for Apologue Liqueurs. In 2021, the pair launched Sunday’s Finest Gold Fashioned.

In this episode with Robert Haynes and Damiane Nickles Launching a first-of-its-kind product is a double-edged sword. You have no competitors, but at the same time, people could be hesitant to try something they’ve never had before.

Robert Haynes and Damiane Nickles were in this boat — and they decided to embrace the unknown and make it their motivation. The possibilities are endless, so the only way to know what works (and what doesn’t) is to try.

In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon host Robert Haynes and Damiane Nickles. The pair talk about the story behind Sunday’s Finest Gold Fashioned, the world’s first luxury ready-to-drink cocktail. They share what inspired them to work on this unique idea and how they got people to try their product. Robert and Damiane also share what’s next for the Sunday’s Finest brand and give advice to people who want to get into the ready-to-drink category.

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Josh McDaniels is the CEO and Director of Winemaking at Bledsoe Wine Estates. He was born and raised in Walla Walla, where he fell in love with the wine industry at an early age.

Josh started his own winery during high school and pursued this passion by obtaining formal education from the Institute of Enology and Viticulture. He also took extension courses through Washington State University and UC Davis and interned in Argentina at Paul Hobbs’ Vina Cobos Winery to further his education.

Josh has been named a "Game Changer of Washington Wine," a "Washington Prodigy," and a "Top 40 Under 40 Tastemakers of America" from Wine Enthusiast Magazine.

In this episode with Josh McDaniels Creating one wine brand from scratch and growing it takes a lot of time, effort, and money. But running multiple brands across different locations is so much tougher. So, how do you successfully build and manage multiple wine brands?

According to Josh McDaniels, the key is to leverage synergies and economies of scale. At Bledsoe Wine Estates, only one core team handles all three brands. One of the main benefits of this setup is having a fixed set of people Josh and his partner can trust. There’s an established trust, understanding, and synergy between different personalities — which helps the brands run smoothly.

In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon sit down with Josh McDaniels, the CEO and Director of Winemaking at Bledsoe Wine Estates. Josh shares how he got started in the wine business as early as high school, how he met NFL quarterback Drew Bledsoe, and how they ended up as business partners. He also talks about the process of creating three wine brands and the challenges of managing and growing them.

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Mark Hiddleson is the Owner of Specialized Storage Solutions, a company that provides industry-leading warehouse storage solutions nationwide. He has been a storage racking industry professional since 1996 and started Specialized Storage Solutions in 2004 to create something unique and better serve clients.

Mark is also the Host of the Tao of Pizza Podcast, which features top logistics leaders and entrepreneurs. He holds a master’s degree in holistic health education, which has helped him build a successful business model based on holistic principles and trust-based relationships.

In this episode with Mark Hiddleson Running a wine business goes way beyond perfecting the formula of your drink. Like every other business, logistics, transportation, and storage are vital factors. How do you ensure that you have the right systems in place from raw ingredients to the finished product?

According to Mark Hiddleson, there’s an art and science involved in storage and distribution. You need to plan for the future while still taking care of your business’ daily operations. You will need to look down the road as far as you can without neglecting what’s existing.

In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks sits down with Mark Hiddleson, the Owner of Specialized Storage Solutions. Mark shares how he got into the warehousing business and discusses logistics in the wine industry. He also talks about partnering with 3PLs and gives solid advice for people who want to set up a brand new warehouse from scratch.

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Amy LaBelle is the Founder and Winemaker at LaBelle Winery. She is a former practicing attorney who discovered her passion for winemaking after visiting a small winery in Nova Scotia, Canada during one of her summer vacations.

Amy was recently named “Business Leader of the Year” in New Hampshire. Her ultimate goal is to give back to her community in fulfilling, impactful, and meaningful ways while also growing her business exponentially with her husband and Co-owner, Cesar Arboleda.

In this episode with Amy LaBelle Owning a winery is a good business idea, but the beverage space is a tough industry to break into. It requires large investments of time and money…and a ton of patience and determination.

It took Amy LaBelle more than 4,000 days from the moment she decided to pursue winemaking to the day she opened the doors of her first flagship property. She started her winemaking journey by creating a gallon of blueberry wine in her Boston apartment. Today, she owns an award-winning brand that offers some of the finest wines and experiences in New Hampshire.

In this episode of the Legends Behind the Craft podcast, Amy LaBelle, Founder and Winemaker at LaBelle Winery, joins Drew Thomas Hendricks and Bianca Harmon. Amy shares how and why she transitioned from the world of law to the winemaking industry. She also talks about the importance of putting in the hours, doing the work, and staying determined when pursuing your passion.

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Zack Armen is the Co-founder and President of Storica Wines, an Armenian wine import company in the US. He is an American Armenian who grew up in Long Island, New York, but was raised very close to Armenian culture and heritage.

Zack travels to Armenia every year, and during one of his trips in 2017, he noticed the sudden boom of wine bars and wine drinking. He started to ask around, met two of the best winemakers in Armenia, and the rest is history. Today, through Storica Wines, Zack continues to bring Armenia's finest wines to the US consumer.

In this episode with Zack Armen When it comes to winemaking, the top countries that come to mind are Italy, France, and Spain. But did you know that lesser-known countries like Armenia have been making excellent wine starting 6,000 years ago?

Since its independence in 1991, wine cultivation in Armenia has experienced a renaissance. Quality wine, wine bars, and wine drinking have made a huge comeback. Zack Armen saw this as an opportunity to reintroduce Armenia to the world as a producer of fine wines.

In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon host Zack Armen, the Co-founder and President of Storica Wines, to talk about Armenian wine. Zack discusses the history of winemaking in Armenia and the renaissance of its wine industry. He shares how he was able to introduce Armenian wines to the US market and how Storica Wines expanded rapidly since its inception in 2018.

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Dariusz Paczuski is the Founder and CEO of Rocket Vodka — California vodka handcrafted from 100% apples and fresh Sierra Nevada mountain water. Dariusz came to the US from Norway on a swimming scholarship to study business and later earned his bachelor’s degree in marketing from California State University, Long Beach.

During an involuntary sabbatical and a ‘what if’ moment on a ski trip, Dariusz launched Rocket Vodka from his garage in Silicon Valley. Today, Dariusz works in the tech sector while he runs Rocket Vodka as a thriving side hustle.

In this episode with Dariusz Paczuski The spirits industry has plenty of established brands, making it tough for new brands to make themselves known. Barriers to entry are significant, and new brands will need considerable time and monetary resources to pierce through the market.

What can entrepreneurs and solopreneurs do to stand a chance against the giants if they don’t have much time and money? For Dariusz Paczuski, all it took was a dream to own a vodka business, his expertise in marketing and customer insights, and the free hours after his full-time job.

In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks sits down with Dariusz Paczuski, the Founder and CEO of Rocket Vodka. Dariusz talks about how he has been running his spirits brand as a side hustle while working in the tech industry. He also gives a detailed walkthrough of how he grew this business from the ground up while working with limited startup funds on nights and weekends.

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Tomas Crowe is the Co-founder and President of Dezo, the world's first canned superfruit cocktail. During his time at Tulane University in New Orleans, Louisiana, Tomas first realized that there was a serious need for healthier drinking options. He shared this idea with his then fraternity brother, Tim Demirjian. Tim introduced Tomas to Marc Kessler who also had an interest in creating healthier cocktails. The three started experimenting in Tim and Marc’s kitchen in LA, and the rest is history.

Today, Tomas handles the digital marketing initiatives and production for Dezo. Tim focuses on marketing, fundraising, and strategic partnerships, while Marc concentrates on account relations and strategic partnerships with entertainment groups.

In this episode with Tomas Crowe Spirits and alcoholic beverages are popular aspects of parties and social gatherings. People drink to celebrate and have fun, but often wake up to terrible headaches and hangovers. What if there was a way to have fun nights out without sacrificing productive weekends?

Tomas Crowe and his friends Tim Demirjian and Marc Kessler faced this exact problem during their college years. After graduation, the three reunited to craft something that didn't exist yet: ready-to-drink superfruit cocktails with electrolytes and no added sugar or preservatives.

In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks and Bianca Harmon are joined by Tomas Crowe, the Co-founder and President of Dezo. Tomas shares the story of how he and his Co-founders came up with the idea and launched their rapid-growing business of a healthier alcohol option. From experimenting in a kitchen apartment in LA, Tomas talks about how they managed to get funding, find a distribution network, secure shelf placements, and ship Dezo products to 20+ states today.

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The Kirchhoff family lives and farms south of Clarksburg, CA, on the Sacramento River Delta. Growing grapes is more than an occupation in their family — it’s a passion. Their hands-on grape-growing approach and dry farming techniques evoke the truest expression their land has to offer and promote sustainable practices, preserving the land for future generations.

Craig Kirchhoff and his family began planting a variety of grape vines in 2009. The family's first wines were produced from these vines in 2013. Today, Kirchhoff Wines is run by the members of the growing Kirchhoff clan — Craig and Nancy, their children, Clayton, Casey, and Emma, and their in-laws, Lisa and Gabby.

In this episode with Craig Kirchhoff, Nancy Kirchhoff, Clayton Kirchhoff, Casey Kirchhoff, Lisa Kirchhoff, and Emma Kirchhoff Not all children whose parents own a winery or vineyard want to work in their family business when they grow up. Most of them look forward to leaving town and pursuing new interests. But what happens when these children find themselves coming back home and incorporating everything they learned into the family business?

For the Kirchhoff family, their vineyard started to grow and evolve in a new and modern direction when their eldest son, Clayton, came back home with a newfound passion and interest for winemaking after spending time abroad. The grape vines planted by his father — previously sold to other wineries — are now being made into their very own Kirchhoff Wines.

In this episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks hosts Craig, Nancy, Clayton, Casey, Lisa, and Emma Kirchhoff of Kirchhoff Wines. They talk about the story of how their family started a vineyard operation business and successfully grew it into a winery. The Kirchhoffs also talk about the role each family member plays and how important their family dynamics are to the growth and success of their business.

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David Mandell is the President of Kentucky Owl, the Co-founder of The Bardstown Bourbon Company, and the creator of the first premium caffeinated vodka. He has spent the last two decades in the spirits industry and is known as an innovative and transformational leader.

Before entering the beverage space, David was an attorney at Blank Rome. He’s also the former Chief of Staff of the Federal Aviation Administration and was Counsel to the Chairman of the National Transportation Safety Board.

In this episode with David Mandell Some entrepreneurs want to enter the beverage alcohol business because they think it’s a “cool” or “sexy” business. On the contrary, it is actually an extremely competitive and tough industry to be in. So how do you enter the spirits industry and launch a successful brand?

Building an emotional connection with your target market is essential. Creating an experience instead of simply offering your product is how you will stand out among thousands of existing brands. This experience will foster a connection that drives consumers to embrace your product, tell other people about it, and buy it again.

In today’s episode of Legends Behind the Craft, Drew Thomas Hendricks welcomes David Mandell, President of Kentucky Owl, to talk about building successful brands in the spirits industry. David shares how he was able to create unique experiences for consumers throughout the years and how these experiences resulted in strong emotional connections and brand loyalty.

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Byron Hoffman is the Co-CEO and Chief Creative Officer at Offset Partners, a wine commerce, technology, and brand design company. Prior to Offset, he was the Founder and Creative Director at Hoffman & Co.

Julia Weinberg is the VP of Commerce Strategy at Offset, the leading choice for allocated wineries and high-touch retailers. The company also offers brand packaging and website design. Before Offset, Julia was the Creative Developer and Founding Partner at Delectable.

In this episode with Julia Weinberg & Byron Hoffman When creating their brand, many wineries rely on e-commerce platforms with limited capabilities, consequently inhibiting their full potential. So, how can you develop and hone your brand for maximum value?

One method for ensuring brand equity is to customize your wines for the consumer. To simplify this process, it’s important to allocate your products. This requires distributing, tracking, and managing your inventory across multiple sales channels to meet customer demands effectively. Offset Partners’ e-commerce software helps you create a bespoke brand strategy to cohesively integrate customization, distribution, product, and brand design to enhance your winery and establish consumer trust.

In today’s episode of Legends Behind the Craft, Drew Thomas Hendricks and Bianca Harmon welcome Julia Weinberg and Byron Hoffman of Offset Partners to discuss consolidating your operations for a customized brand experience. Together, they share how Offset’s commerce program helps brands market and sell their wines, Offset’s resource allocation strategy, and advice for bootstrapped wineries to generate a brand presence.

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Alejandro Russo is the CEO and Founder of Candela, a Miami-based producer of exotic spiced rums. As CEO, he uses his entrepreneurial and leadership backgrounds to create Candela’s brand, which is well-recognized for making the Dominican Republic’s legendary native drink a household name. Alejandro founded his first company at 19 years old and has owned and sold many companies including SoyGourmet.com and Klooff.

In this episode with Alejandro Russo As a liquor brand, it’s important to craft your product with originality and authenticity. So, how can you create a unique and innovative product to position your brand at the forefront of your industry?

Alejandro Russo is reenvisioning the rum industry by revolutionizing the Dominican Republic’s native Mamajuana spiced rum. While traditional rum is made using molasses, Alejandro crafts his product from fresh-pressed sugarcane juice and natural spices and sweeteners such as rosewood, cinnamon, clove, and honey. Through his passion for the drink, Alejandro’s brand is now a highly-coveted product among American consumers. Now, he encourages other entrepreneurs to create their brands from a consumer’s perspective.

In today’s episode of Legends Behind the Craft, Drew Thomas Hendricks and Bianca Harmon sit down with Alejandro Russo, Founder and CEO of Candela, to discuss how he utilized his passion for Mamajuana spiced rum to develop a distinct brand. Alejandro shares how he discovered Mamajuana, Candela’s process for crafting unique Mamajuana rum, and how he overcame the challenges of launching his brand in the US.

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Julie Kuhlken, PhD is the Owner and CEO of Pedernales Cellars, a winery specializing in Texas-grown Spanish and Rhone-style wines. As a well-versed professional in the wine industry, she has earned the Level III award from the Wine and Spirits Education Trust and has served as President of The Texas Hill Country Winery Association.

Julie currently serves on the marketing committee of the Texas Wine and Grape Growers Association and the board of the Economic Development Commission for Gillespie County. She is the Author of Why Philosophers Take Artists Seriously and has published numerous essays on wine as well as ethical and environmental issues.

In this episode with Julie Kuhlken When starting a winery, marketing can be overwhelming since there are many factors to consider. So, how can you market your brand to attract local consumers and tourists?

According to Julie Kuhlken, you must first evaluate your location to determine the best method to structure your winery. This ensures accessibility and allows you to determine your potential customer base. Another effective marketing strategy is to support and partner with local organizations and other wineries that will promote your initiatives in return.

Listen in to this episode of Legends Behind the Craft as Drew Thomas Hendricks sits down with Julie Kuhlken, Owner and CEO of Pedernales Cellars, to talk about leveraging your area to market your winery. Julie describes Texas Hill Country’s growing environment, her strategic approach to marketing Pedernales Cellars, and how she executes Pedernales’ tasting initiatives.

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Jason Bushong is the Owner of Bushong Vintage Company, a winery and tasting room. He entered the wine industry as an Intern at Fieldbrook Winery and has worked in several different American Viticultural Areas (AVA) in California. With over 20 years of winemaking experience, Jason opened his company in 2017.

In this episode with Jason Bushong Wine brands often struggle in convincing customers to appreciate the full value of a wine. Consumers regard tasting rooms as restaurants and overlook the wine’s label and quality. So, how can you create a vibrant tasting experience to promote your wine and generate brand awareness?

Successful tasting sessions should incorporate all five senses to maximize consumers’ interactions with the wine. Jason Bushong accomplishes this by emphasizing the wine’s flavor and color and the feel of the wine glass. He also pairs music genres with each of his labels to enhance the tasting event. With a focus on quality and involvement, your consumers are more likely to appreciate your wine brand.

In today’s Legends Behind the Craft episode, Drew Thomas Hendricks and Bianca Harmon sit down with Jason Bushong, Owner of Bushong Vintage Company, to discuss creating quality wines and a memorable tasting experience. Jason shares his approach to winemaking, how Bushong Vintage Company creates experiential tasting sessions, and his artistic visions for his wine labels.

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Jena Domingue is the Vice President of Talent, Culture, and Sales at WineDirect, a leading provider of direct-to-consumer (DTC) solutions for wineries. At WineDirect, Jena leads the client success teams across e-commerce and fulfillment and has also been responsible for fulfillment sales growth of over $50 million in revenue. She has led the development of WineDirect’s programs including the strong onboarding program and the WineDirect Academy training program. As an accomplished senior executive, Jena has over 20 years of experience in the wine, e-commerce, digital marketing, luxury goods, and staffing industries.

In this episode with Jena Domingue Growing a successful wine brand requires building relationships with consumers and other brands. Yet, many wineries — particularly those run by people of diverse backgrounds — struggle to sustain these connections and feel isolated from their industry as a result. So, how can you establish yourself in your field?

Jena Domingue recommends seeking out resources, educational opportunities, and wine clubs to leverage trends and industry knowledge. Jena’s club, Urban Vino House of Brands, allows wineries to share practical information with each other, exchange products, and connect with diverse individuals. And by studying yearly industry impact reports, you can glean actionable direct-to-consumer (DTC) insights to scale your brand and stand out.

Join Drew Thomas Hendricks and Bianca Harmon in this episode of Legends Behind the Craft as they interview Jena Domingue, Vice President of Sales, Talent, and Culture at WineDirect, about leveraging valuable opportunities in the wine industry. Jena discusses the benefits of DTC in the wine industry, how Urban Vino helps wine brands scale, and key educational opportunities for brands.

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Jerry Amabile is the President of Cream Ridge Winery, which is dedicated to crafting quality, natural wines and providing exceptional customer service. Established in Cream Ridge, New Jersey in 1988, Cream Ridge was the seventh winery at the time, making it one of the oldest in the state. Today, Cream Ridge creates innovative wines from native varietals and fruits from their orchard.

In this episode with Jerry Amabile In today’s dynamic industry, many wineries have experienced a decline in consumption among younger generations who are progressing more toward sweet beverages. So, how can you adapt to these demands and restore their interest in wine?

Jerry Amabile has an innovative solution. His winery cultivates local fruits like strawberries, blueberries, and mangos to create unique fruit wines that mimic the taste of craft beverages. By modifying these wines to accommodate individual preferences, Jerry persuades even the most hesitant of consumers. Now, he’s urging wineries to carefully observe their audience to create authentic wines.

Join Drew Thomas Hendricks and Bianca Harmon on today’s episode of Legends Behind the Craft as they talk with Jerry Amabile, President of Cream Ridge Winery, about leveraging consumer trends to increase wine consumption. Jerry discusses his strategy for creating a memorable wine tasting experience, how Cream Ridge crafts their wines for the consumer, and tips for maximizing wine consumption.

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Shari and Garen Staglin are the CEOs and Co-owners of Staglin Family Vineyard, which is founded on the motto “great wines for great causes.” They purchased Rutherford Bench Estates in 1985 after spending many years learning about wine together. Since farming their vineyard during that time, Shari and Garen have donated and raised more than $1 billion to support charities, including their main cause, One Mind, whose mission is to foster healthy brains for all.

In this episode with Shari and Garen Staglin Are you a vineyard owner struggling to achieve personal satisfaction with your brand? Are you searching for ways to make a greater impact on your consumers and community as a whole?

Consider getting involved with a nonprofit. When you position your brand at the forefront of a campaign to advocate for an influential cause, you’re more likely to drive revenue and scale your brand. And, by donating a portion of the proceeds to charity, you can ensure that you make a lasting impression on your consumers.

Join Drew Thomas Hendricks and Bianca Harmon on today’s episode of Legends Behind the Craft as they sit down with Shari and Garen Staglin of Staglin Family Vineyard to discuss making an impact with your wine brand. Together, Shari and Garen share their three-pronged strategy for charity work, how Staglin Family Vineyard serves as a platform for their nonprofit events, and the Staglin Family mission.

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John Kochis is the President of Beck Family Estates, a family-owned company promoting unique vineyard sites and wineries in South Africa and Oregon. As a 27-year veteran of the wine industry, John began his career as a wine sales rep. He is a performance-driven executive leader with experience building and directing high-performance management teams.

In this episode with John Kochis In the aftermath of the Covid-19 pandemic, the demand for wine has increased, and marketing in the wine industry has evolved significantly. Many brands and wineries are struggling to adapt to these progressive changes and experience setbacks as a result. So what is the best method for marketing your brand to ensure you stay ahead of the game?

The direct-to-consumer model is essential for cultivating brand awareness and marketing your wine to consumers. With this model, wineries leverage the consumers’ desire to discover new wines by offering engaging and informative tasting sessions. When you focus on building relationships, your customers become your brand ambassadors and sales representatives, since they are more likely to recommend your product to others.

In today’s episode of Legends Behind the Craft, Drew Thomas Hendricks and Bianca Harmon sit down with John Kochis, President of Beck Family Estates, to discuss marketing your brand in the evolving wine industry. John talks about achieving success in the wine industry, his coaching strategy to help brands craft marketable wines, and the best marketing approach for selling your wine.

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John McDonnell is the former International President and COO of Patrón, where he was responsible for growing its revenue from 75 million to 600 million dollars. He is a worldwide motivational speaker, helping individuals and organizations achieve success in today’s global economy, build strong international brands, and leverage the power of teamwork. He served as the Chairman of the Distilled Spirits Council of the United States (DISCUS) and is now a Chairman of the Massachusetts Convention Center Authority.

In this episode with John McDonnell When it comes to the spirits industry, consumer demands are rapidly advancing. With new generations shifting towards distilled liquor, brands must take measures to ensure they’re producing quality products that meet those demands. So, how can your brand market to the young consumer while maintaining a lasting legacy?

John McDonnell suggests conducting in-depth consumer research through focus groups. These groups give customers the opportunity to sample products and provide feedback, allowing your brand to make profitable adjustments. And by steering clear of third-party distributors, you can sell your products directly to consumers for a more personable experience.

In today’s episode of Legends Behind the Craft, Drew Thomas Hendricks and Bianca Harmon sit down with John McDonnell to discuss expanding your liquor brand. John shares his advice for building an international brand, how liquor brands can adapt to dynamic consumer demands, and tips for creating a lasting legacy.

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Matt Brain is a Winemaker at Alpha Omega Winery in Napa Valley, California. Matt holds a master’s degree in biosciences from Sam Houston State University where he was a decathlete. He also earned a winemaking degree from UC Davis. Matt partnered with The Vineyard Team as a Sustainability Auditor and hosts a podcast for the organization promoting sustainable wine growing.

Previously, Matt worked at Treasury Wine Estates, Baker and Brain Wines, Fresno State, and Edna Valley Vineyards, among many other wineries and organizations. He also served on the Board of Directors for the World of Pinot Noir.

In this episode with Matt Brain As the wine industry continues to expand, many wine growers are implementing sustainable practices in their harvesting. Yet, sustainability involves more than just eco-friendly growing methods. Learn from one dedicated wine grower about how you can maximize sustainability to enhance your winery — and save the planet.

Perhaps one of the most overlooked aspects of sustainability is the packaging. According to Matt Brain, heavy glass wine bottles and packaging waste lead to a larger carbon footprint. Transitioning to lighter glass bottles, biodegradable plastic, and cork recycling can reduce your winery’s carbon footprint and increase your revenue.

In today’s episode of Legends Behind the Craft, Drew Thomas Hendricks and Bianca Harmon sit down with Matt Brain, Winemaker at Alpha Omega Winery, to talk about how wineries can implement sustainable practices. Matt dives into his approach to winemaking, how Alpha Omega fosters sustainability in the wine industry, and strategies for creating a sustainable winery.

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Barry Waitte is a Vintner and Proprietor at Tamber Bey Vineyards and the President of the Board Of Directors at Oakville Winegrowers. He began his career in the tech industry, working for Apple and AOL in sales before his passion for the wine beverage industry took hold. Previously, Barry was the Chairman of the Board for Structural Integrity Associates, and he earned his degree in business from California Polytechnic State University-San Luis Obispo.

In this episode with Barry Waitte Where can a winery turn for guidance on environmental, financial, or business challenges? When it comes to lending a helping hand, Barry Waitte says other winemakers are there to elevate, expand, and lift up one another. How else can you grow your brand in a saturated market?

Barry firmly believes you need to position yourself early on for success. By having a complete and cohesive plan, you’re ahead of the game when it’s time to sell. Barry is passionate about helping and taking care of his consumers, and his standard of care translates across all levels. Today, he is here to share learning experiences to help you cultivate success.

In this episode of Legends Behind the Craft, join Drew Hendricks and Bianca Harmon as they sit down with Barry Waitte, Vintner and Proprietor at Tamber Bey Vineyards, to discuss the dedication and parallel between horses, wine, and curating a sustainable brand. Barry talks about the importance of camaraderie in the wine industry, translating value and passion into all levels of winemaking, and best practices in the industry.

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Adrian Mobilia is the Owner and President of Salted Vines Vineyard & Winery. Adrian is a fourth-generation grape grower born and raised on his family’s farm in North East Pennsylvania, where he grew up working in the vineyard. He graduated from Penn State with a degree in horticulture, and shortly after getting married, purchased a 26-acre farm in Frankford, Delaware, where he opened Salted Vines Vineyard & Winery.

In this episode with Adrian Mobilia Starting and maintaining a successful vineyard and winery requires careful consideration. Many vineyard and winery owners craft their products without much regard for the consumer. Learn from one fourth-generation grape grower about how to hone your craft for a gratifying customer experience.

According to Adrian Mobilia, vineyard and winery owners must have a strong understanding of their population. Knowing who your consumers are is a crucial foundation for establishing a unique, local winery. And, with a knowledge of your area’s growing conditions and peak harvesting season, you can broaden your wine selection to appeal to a range of customers.

Join Drew Hendricks and Bianca Harmon on this episode of Legends Behind the Craft with Adrian Mobilia, Owner and President of Salted Vines Vineyard & Winery, as they talk about the internal operations of a successful vineyard and winery. Adrian discusses the conditions affecting grape growing in Delaware, how he crafts his wine for consumers, and tips for maintaining a successful vineyard and winery.

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Emily Harrison is the Vice President of Marketing and Direct Sales at HALL Wines, where she is responsible for curating the customer journey through all touchpoints. At HALL, Emily helps deepen and enhance the relationship with the winery and customers at all stages. She oversees and manages memberships, marketing, and public relations. She has over 13 years of experience managing national and global brands for iCrossing, Isobar, and The Talent Business. Emily graduated from the Academy of Art University with a degree in advertising.

In this episode with Emily Harrison How can you create tangible and memorable experiences for customers? Is it possible to crack the code on brick-and-mortar and cultivate membership connections?

Emily Harrison says to never doubt the power of an Instagrammable moment. Fresh, fun, and interactive events for consumers to engage with your brand are going to resonate more than elementary marketing techniques. Through Emily’s work at HALL Wines, they are able to create programs that attract new clients — as well as lifetime clients — by engaging, adapting, and changing with technology.

On this episode of Legends Behind the Craft, Drew Hendricks sits down with Emily Harrison, Vice President of Marketing and Direct Sales at HALL Wines, to discuss connecting a winery with the consumer. Emily talks about how email marketing can be a useful tool for personalization, how emerging technology can benefit a winery and increase consumer interactions, and why a membership element can curate lifetime consumers.

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Paul Mabray is considered to be the wine industry’s foremost futurist and thought leader. He is the CEO of Pix, a digital platform harnessing the power and potential of digital tools and methodologies to move the wine industry into the future. Paul pushed wine into the digital landscape with his work at Inertia Beverage Group, now WineDirect, and VinTank.

Paul sat on the Board of Directors for Emetry.io and was a Group Director for W2O Group, among other executive roles. He began his college journey as a writer and working in sales.

In this episode with Paul Mabray When there is a world of wine to explore, where can consumers engage and discover your brand? Is it possible to integrate your brand on a digital platform and emerge as a leader in the wine industry?

Paul Mabray helps consumers navigate the ocean of wine to discover the perfect bottle. His tightly organized digital platform is centered around helping stimulate market sales — while matchmaking consumers with the right brand. His innovative platform introduces brands to consumers in an empowering and convenient way.

Join Drew Hendricks and Bianca Harmon on this episode of Legends Behind the Craft, as they sit down with Paul Mabray, CEO of Pix, to discuss evolving and personalizing the consumers' wine journey. Paul talks about merging two frontiers to create a wine search engine, the benefits of an online marketing platform, and brand discovery through effective marketing.

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James King is the Co-owner and Operator at King Family Vineyards, a family-owned and operated vineyard settled in the foothills of the Blue Ridge Mountains in Crozet, Virginia. James began his career with King Family Vineyards serving as the Tasting Room Manager, General Manager, and working in the vineyard before taking his current position.

He graduated from the University of Virginia with a degree in history and played lacrosse for the university. James served in the United States Marine Corps, completing two combat tours overseas, and was the Student Outreach Coordinator for Archi’s Acres, Inc.

In this episode with James King How can a winemaker connect with others in the industry? Is it possible to connect with your community through your brand?

James King understands the power of collaboration with other winemakers. By working, researching, and exchanging techniques with other winemakers and vineyards, you can create high-quality wines for consumers across the globe — and bring people together. James is connecting the community with more than just wine to create a remarkable experience for everyone.

In this episode of Legends Behind the Craft, join Drew Hendricks and Bianca Harmon as they talk with James King, Co-owner and Operator at King Family Vineyards, about the collaboration in the wine industry for greater production. James discusses how variable weather can alter the taste of grapes, how teamwork can cultivate prestigious wine flavors, and innovative ways to connect with the community.

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Gary Fisch is the Founder and CEO of Gary’s Wine and Marketplace. He first opened the shop in 1987 in Madison, New Jersey, and it grew to become one of the largest fine wine businesses. In 2019, his brand stretched from the coast of New England to the West Coast in St. Helena, California. Gary desires to be the first choice for wine, beer, and spirits by enhancing the consumer shopping experience.

In this episode with Gary Fisch What are the keys to successfully building a wine marketplace that consumers rely on? How can you shift your wine from the shelves to an e-commerce marketplace without skipping a beat?

For Gary Fisch, it was seizing an opportunity that would propel his career forward. From a recession to a fire, Gary rode the waves and successfully built his brand. His experience taught him to evolve with the times — and to pivot with his audience to sustain growth. Today, Gary is here to share his industry knowledge to help you turn your brand into something exceptional.

In this episode of Legends Behind the Craft, join Drew Hendricks and Bianca Harmon as they sit down with Gary Fisch, Founder and CEO of Gary’s Wine and Marketplace, to discuss innovative ideas and best practices for scaling your brand. Gary shares why advertising is crucial for success, tips for overcoming supply chain and department shortages, and the importance of adapting to changing technology and consumer demand. Stay tuned!

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Michelle and Tyler Bredeson met at the University of North Dakota, later married, and brought together a similar passion and love for wine, family, and fun. They have been working at the winery since 2008 and purchased the winery in 2022. In those 13 years, they helped scale the business to include on-site grapes from Minnesota, wine sold in over 500 stores, over 34,000 gallons of wine produced annually, and tripled their staff. The couple also included an addition of a brewery, 22 Northmen Brewing Co., and an events center, expanding Carlos Creek Winery into Bold North Cellars.

In this episode with Michelle and Tyler Bredeson Are you looking for a unique way to connect even deeper with your customers? What if there was an all-inclusive winery and brewery that offers not only delectable drinks but scrumptious meals for your family to enjoy?

Michelle and Tyler Bredeson have mastered growing vines in the acidic and cold soil of the North — and the results are welcoming, full-flavored varietals. Through the rapid growth of their wine brand, they were able to include a brewery to cater to all palates. Michelle and Tyler decided to create a comprehensive and beautiful location for a wedding venue to connect with their customers on a deeper level.

On this exciting episode of the Legends Behind the Craft, Drew Hendricks sits down with Michelle and Tyler Bredeson from Bold North Cellars, to discuss creating an all-inclusive experience of wine, beer, and food. Michelle and Tyler talk about growing grape varietals in challenging soil, how to connect with customers through tastings, and tips for cultivating a memorable space.

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Guillaume Fabre is the Owner and Winemaker of Clos Solène. Born in Southeast France and growing up in Bordeaux, Guillaume’s lineage and background are rooted in winemakers and grape growers. When he began an internship that turned into a full-time role as the Assistant Winemaker at L’Aventure in Paso Robles, he realized his passion for the California soil could not be satiated on the soil of France. In 2007, Clos Solène was created on the soil of Paso Robles.

In this episode with Guillaume Fabre Do you have a dream to produce and grow your own vineyard from seeds? How can the environment influence the flavor, growth, and variety of grapes?

For Guillaume Fabre, he began his brand by leasing rows and building up his Bordeaux-style barrel supply. Now, he and his wife built an estate of their own. Guillaume’s passion for California’s variety of soil, meticulously maintained vines, and cool climate influenced and cultivated his Rhone program.

In this episode of Legends Behind the Craft, Drew Hendricks and Bianca Harmon sit down with Guillaume Fabre, Owner and Winemaker of Clos Solène, to discuss how the California soil and climate provide rich vineyards. You don’t want to miss this episode as Guillaume talks about his vision behind Clos Solène, how the environment and soil affect the harvest of grapes, and why a winemaker should explore and encourage better environmental practices.

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Ben Salisbury is the President and Founder of Salisbury Creative Group, a sales consulting firm that helps alcohol brands leverage technology in their sales process. Ben has experience working in the wine industry — he led large, national sales teams as the Vice President of Global Accounts and On-Premise Strategy for Ste Michelle Wine Estates and the Vice President of National Accounts for Constellation Brands. He has also worked for distributors including Green Glass Global and Glazer’s Distributors.

In this episode with Ben Salisbury When you have a passion for your wine product, but it is not selling as much as you would like, what tools and resources can make your product visible to a wider audience? How can you take your brand to the next level?

Ben Salisbury knows that being a distributor is more than selling — it is forging lasting relationships and partnerships with buyers and wineries. He helps distributors make the selling experience count by effectively using data to build customer relationship management strategies. With these tools, you can scale each varietal based on clientele needs to take your brand to the next level.

In this episode of Legends Behind the Craft, join Drew Hendricks as he sits down with Ben Salisbury, President and Founder of Salisbury Creative Group, to talk about building digital distribution models and marketing strategies for distributors. Ben discusses the process of creating email marketing campaigns, cultivating respect and lasting relationships with wineries, and navigating a digital three-tier system for growth.

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Ryan Thompson is the Founder and CEO of 10th Mountain Whiskey and Spirit Co. Nestled in Vail, Colorado, Ryan opened 10th Mountain in 2013 to pay homage to the patriotic men of the 10th Mountain Division Light Infantry. He earned his bachelor’s of spirits and whiskey from Moonshine University and his bachelor's in business administration and management from Southern Methodist University.

In this episode with Ryan Thompson Are you an emerging brand and unsure how to navigate the direct-to-consumer marketing tier? How can you combine philanthropy and alcohol spirits to extend opportunities?

Ryan Thompson is transforming the spirits space by cultivating a brand that empowers and supports veterans. He began his brand with just a few barrels, and through hard work and navigating the online marketing and distributing system, he scaled his brand to reach over 15 states. He now delivers to over 30 states using a direct-to-consumer platform. Today, Ryan is here to share his story of giving back and growing his brand.

In this episode of Legends Behind the Craft, Drew Hendricks sits down with Ryan Thompson, Founder and CEO of 10th Mountain Whiskey and Spirit Co., to discuss navigating the various alcohol distribution systems to successfully scale your brand. Ryan talks about how a cocktail with a brandy base scaled his brand, effectively using the distribution model to take your brand to the top, and why education is crucial for distributors to communicate the value of your brand.

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Jose "Tony" Haber is the Founder of Qvivo Brands Inc., where he combines his passion for romance and poetry with alcoholic beverages. His distinguished career has taken him around the world, fostering partnerships with local brands in Colombia, Mexico, Peru, Nicaragua, and beyond. He began his journey in 2009 as the Regional Sales Marketing Manager for Coastal Select Wine and Spirit Distributors, where he focused on marketing to Florida and the Caribbean. In that same year, he launched his first venture in South Florida, called Cocktail Mixes.

In this episode with Jose "Tony" Haber Is it possible to effectively deliver to different distribution channels? How can a brand resonate with consumers on a personalized level?

For Jose “Tony” Haber, his true north is connecting people and culture through wine, spirits, and beer brands. He cultivated an augmented reality application that combines alcoholic beverages with poetry and romance — but also delivers tailored choices based on cultural preferences. With his unique approach, he found the distinction of each culture to market the brand that resonates the most.

In this episode of Legends Behind the Craft, Drew Hendricks sits down with Jose “Tony” Haber, Founder of Qvivo Brands Inc., to discuss how the expression of each culture adds flavor varieties to alcoholic beverages. Tony talks about the cultural alcoholic preferences of Latin America, how augmented reality technology can deliver personalized messages on a bottle, and why marketing is crucial for small brands.

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Drew Thomas Hendricks is the President of Barrels Ahead, a wine and craft marketing agency that accelerates company growth through content development, SEO, and paid search. Drew is also the President of Nimbletoad, Inc., a company that helps wineries expand their digital footprint to increase membership and sales. He is the Founder of VineCat, which, before closing its doors in 2010, allowed users to inventory and track their wine through a cloud-based cellar management application. At Barrels Ahead, Drew helps companies define their unique stories to attract more customers and stand out from the crowd.

In this episode with Drew Thomas Hendricks At first glance, scaling your brand in the wine and spirits industry can be a daunting task. Where can you find industry expert advice to solve your greatest challenges with so many different facets?

This week, the topic shifts to a broader audience as Drew Thomas Hendricks shares the challenges and successes of being in the alcohol beverage industry. From yeast to cork and marketing strategies to innovative technology, there’s something for everyone. Deep-dive into this ensemble episode of the wine and spirits industry aspects.

In this episode of Legends Behind the Craft, Rise 25 Co-founder Dr. Jeremy Weisz sits down with host Drew Thomas Hendricks to talk about some of Drew’s favorite past episodes and eventful conversations. Drew shares industry insights on yeast production, marketing techniques to connect with consumers across digital platforms, seeing past the exterior to discover a delicious wine, and why you should invest in business automation.

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Ken Freeman is a philanthropist, banker, and vintner. He is the Co-founder and Proprietor of Freeman Vineyard & Winery, one of the pioneers of cool-climate Pinot Noir and Chardonnay, charting a course to the western edges of California winegrowing.

Ken and his wife, Akiko, built Freeman into a leading winery and brand. They started in 2001 with 500 cases and have grown to 6,000 cases, 60% of which goes directly to the consumer. They export 25% to 20 countries around the world.

In this episode with Ken Freeman Are you looking to expand your wine brand into international markets but not sure how best to proceed? Or do you want to expand into new markets locally but are unsure which sales model to adopt? If you answered yes, this episode is for you!

There’s a lot of insight you can glean from Ken Freeman’s story of starting and growing Freeman Vineyard & Winery. He talks about how they got their first vineyard, the skills needed to succeed in the business, how they expanded into international markets, and lots more.

Listen to this episode of Legends Behind the Craft with Drew Hendricks featuring the Co-founder and Proprietor of Freeman Vineyard & Winery, Ken Freeman. They share many inspiring stories and discuss what it takes to start and grow a winery, expand to international or new local markets, and start an AVA.

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Bianca Harmon is the DTC Strategist for Barrels Ahead, a results-driven digital marketing agency specializing in web design, SEO, and PPC for the wine and craft beverage industry. At Barrels Ahead, Bianca works with wineries to increase their direct-to-consumer sales.

Bianca grew up in Napa Valley and has been involved in all aspects of the industry from a young age. She’s been a sales representative and brand ambassador for different companies including Chatterbox Wine Marketing Services, CADE Estate Winery, Basemakers, and My Wine Society.

In this episode with Bianca Harmon From vineyard to glass, every step of the winemaking process is a marketing activity that is either selling your brand story or doing you a disservice. Whether selling over the phone or on a website, many wineries are missing the mark and not getting the most from their marketing channels.

There are many more marketing mistakes wineries are making, including failing to nail down their ideal customer nor getting to know their story and aligning their company strategy. If you’re making any of these mistakes — or noticing that your marketing is missing the mark, this episode is packed with insight just for you.

Join Drew Hendricks on this episode of Legends Behind the Craft as he talks with Bianca Harmon, DTC Strategist for Barrels Ahead. They discuss marketing mistakes wineries are making, how to sell better on the phone, why the customer story is as important as yours, how to level up your marketing strategies, and more.

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Hilary Cocalis is the Founder and Chief Go-Getter of Sipwell Wine Co., a premium canned wine brand, and she’s a Strategy Consultant for Bex Brands, where she primarily helps beverage clients align their marketing strategies. She is a fourth-generation entrepreneur and has more than a decade of experience working in the marketing space for both beverage brands and agencies — helping Ballast Point grow into a national beer brand, which was ultimately acquired for one billion dollars by Constellation Brands.

She graduated from Harvard University with a degree in African and African-American studies, Harvard Business School of Executive Education in their Constellation Brands Executive Development Program, and went on to earn her master’s in specialized journalism from the University of Southern California.

In this episode with Hilary Cocalis Is your developing alcohol beverage brand struggling to gain traction in the market? How do you connect with your consumer and showcase the value of your drink?

Hilary Cocalis is a pioneer in the wine industry and is remodeling the wine beverage industry to bring her innovative, fresh, and sustainable canned wine to your doorstep. She has experience marketing brands and knows that consumer knowledge is vital for a brand to be seen and succeed in today’s market.

Join Drew Hendricks on this episode of Legends Behind the Craft as he talks with Hilary Cocalis, Founder and Chief Go-Getter at Sipwell Wine Co., to talk about delivering fresh, carbonated canned wine with unparalleled taste. Hilary shares why it is crucial to understand your target audience, the canning process of wine, and marketing mistakes to avoid as a beverage brand.

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Ron Scharman is the Co-founder and CEO of Astra Digital, a digital marketing agency for the wine industry, and CEO of FlyWithWine, a unique storage suitcase for traveling with wine. He has over 30 years of experience in the direct-to-consumer industry, working in COO and President positions with New Vine Logistics (Wine Direct), eWinery Solutions (VinSuite), Chatterbox Wine Marketing, and VinoVisit.

Ron is an instructor for a wine e-commerce course and direct-to-consumer wine marketing seminars at Sonoma State University’s Wine Business Institute. Ron received his MBA in finance and his bachelor’s in agricultural economics from Cornell University.

In this episode with Ron Scharman How do you improve the lifetime value of your winery’s customers? Is it possible to engage with consumers using creative content that is budget-friendly and advantageous to your brand?

Ron Scharman noticed turbulence in the way wineries utilize their digital marketing strategies. He has created a digital system to help wineries discover and engage with their audience. Ron knows that unless a metric can help you make a decision, it's useless. By utilizing virtual tastings, clubs, and email marketing, you, too, can establish lifelong customers and drive results.

In this episode of Legends Behind the Craft, join Drew Hendricks and Ron Scharman, Co-founder and CEO of Astra Digital, as they have a conversation about how to connect with your consumers through digital marketing. Ron shares how technology has changed the digital wine marketplace, the importance of digital marketing services, and why innovative and engaging strategies can lift your winery to new altitudes.

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Daniel Daou is a Winemaker and Proprietor at Daou Vineyards. He enrolled at the University of California, San Diego and earned a degree in computer engineering. With his brother, Daniel started a networking technology company for hospital computer systems. After the sale of his company, Daniel went back to his roots in wine and purchased land in Paso Robles. He took his dream of crafting wine from his garage to an enduring enterprise. He crafted California’s First Growth Cabernet Sauvignons and is a Central Coast ambassador of Bordeaux varieties.

In this episode with Daniel Daou Is it possible to create delicately balanced wines in a particular area? How can you bring the taste and texture of varying geographical vines to different soil?

For Daniel Daou, understanding the land is essential to produce special barrels and vines with the texture you desire. He cultivated Bordeaux-style wine by connecting the climate and soil properties that can best create this line of vines, allowing the consumer to taste Roman luxury. With this approach, Daniel is committed to producing incredible wines and educating winemakers on the best harvest practices.

In this episode of Legends Behind the Craft, Drew Hendricks sits down with Daniel Daou, Winemaker and Proprietor at Daou Vineyards, to discuss how the expression of the soil provides rich vineyards. Daniel talks about how the climate can shape or break the texture of wine, understanding phenomics to produce the flavor you desire, and the impact geographical and soil location has on the wine harvest.

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Brian McMillin and his father run Feisty Brood Meadery, located in Northeastern Ohio. They began this journey after making a batch for a wedding, and the archaic process of brewing honey wine has taken the craft beverage space by storm. Brian has been brewing mead in the US and Australia for over 15 years and brings his expert knowledge to the flavors he creates. He oversees the daily operations of the meadery as well as developing bottling equipment, point of sale signs, paddles, racks, website, and labels. He lives close to the foundation of the meadery and with his do-it-yourself attitude, he is taking the meadery to new heights.

In this episode with Brian McMillin Are you looking for a unique beverage to drink? Where can you find a beverage varietal that offers both delicate sweet or classic dry notes?

Brian McMillin is producing high-quality mead that is taking the craft beverage movement by storm. He has scaled his brand beyond his Ohio hometown to ship 11 different varietals across America. He has brewed various flavors of mead to meet your personal preference — the only restriction is your imagination.

In this episode of Legends Behind the Craft, Drew Hendricks sits down with Brian McMillin of Fiesty Brood Meadery to discuss one of the oldest fermented beverages known to man: mead. Brian explains the process of brewing the different honey wine varietals, how he overcame several challenges during production, and the steps he is taking to educate and enhance his offered nectar varietals. Are you ready to dive into this honey mead episode?

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Brad Warner is the Founder and Co-owner of Rutherford Equipment Rental, a business that provides production equipment for commercial wineries, breweries, and beverage producers in Northern California. He is the Owner of Warner Winery Consulting, North Bay Air Purification, and Leto Cellars, Inc. He began his enduring career working at the Charles Krug Winery. He served as the Vice President of Production and then Director of Property and Facilities at the Robert Mondavi Winery. Before creating his own winery equipment rental company, Brad became the Winemaker and Director of Operations at Sawyer Cellars and then Winemaker and General Manager at Foley Johnson Winery.

Lisa Warner is the Co-owner and Director of Operations at Rutherford Equipment Rental and Co-founder and Vintner at Leto Cellars, Inc. She has over three decades of experience working in winery production and is the Co-Owner of Warner Winery Consulting and North Bay Air Purification. Her career began as the Facilities Coordinator and Purchaser for Robert Mondavi Winery. She previously worked as the Production Buyer for Diageo, Procurement and Brand Manager for Hambrecht Vineyards and Winery, and National Accounts Director for Hahn Family Wines.

In this episode with Brad and Lisa Warner How do you overcome the challenges of beverage production? Are you wondering how your small or large company will reach its full potential?

When producing wine, it is essential to consider all aspects — and Brad and Lisa Warner created a solution by providing portable small tank operations to aid in small batch productions. Brad and Lisa bring passion and empathy to the industry to figure out the best solution to your wine-making needs.

On this episode of Legends Behind the Craft, Drew Hendricks sits down with Brad and Lisa Warner, Owners of Rutherford Equipment Rental, to discuss what makes them different in the specialty-equipment rental beverage industry. They discuss cultivating an authentic and trustworthy business, building a strong connection with consumers, and the importance of barrel filtration education.

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James Keane is the Chief Product Officer at TAPPTEK, a cutting-edge beverage performance tracker. He is a startup advisor, entrepreneur, and is experienced in product innovation and mobile application design and development. He has assembled and led teams for Parenting Solutions, LLC, Anheuser-Busch InBev, MetLife, and Accenture. James has been a founding member of CMTx BioTech and Airfoil Corp.

Jamie Robinson is the Founder and CEO of TAPPTEK. He has over 25 years of experience in the sports and entertainment industry. He is a Founding Board Member and Secretary at Tory Burch Foundation and Chair of Programming Philly Chapter at The Explorers Club since 2014. He was the architect behind The Fanatics Consumer Partnership and creator of national programs with Dunkin Donuts, McDonald’s, Dr. Pepper, and MillerCoors.

In this episode with James Keane and Jamie Robinson Are you pouring money down the drain based on inaccurate premise data from your brewery or distillery? Understanding consumer purchase behavior and its connection to on-tap beverages have been lost — until now.

James Keane and Jamie Robinson saw a gap in the market and created TAPPTEK to fill the void. They recognized the need to forecast better production and dispensary habits. Through their tool, brands have instant access to data that will minimize loss and provide better service to consumers in the beverage industry.

In the episode of Legends Behind the Craft, Drew Hendricks is joined by James Keane and Jamie Robinson of TAPPTEK to discuss bringing premise data technology to on-tap beverage dispensers. Together, they discuss the innovation behind their invention, how to collect and interpret data to help brands scale, and the importance of being a company for the customer.

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Michael Houlihan is the Co-founder of the world’s largest and most recognizable wine brand, Barefoot Wines. He is the Co-founder of Business Audio Theatre, an innovative and adaptive audio theatre company bridging the gap between plays and audiobooks. Michael and his partner, Bonnie Harvey, are keynote speakers, entrepreneurial consultants, and New York Times best-selling Authors of The Barefoot Spirit: How Hardship, Hustle, and Heart Built America’s #1 Wine Brand and The Entrepreneurial Culture: 23 Ways to Engage and Empower Your People.

Michael leads workshops, training, and is a regular contributor to The Business Journals (43 cities), Entrepreneur, Forbes, Inc., and others. He lives in the wine country with Bonnie, and together they help other entrepreneurs and Fortune 500 companies increase sales, profitability, and brand equity.

In this episode with Michael Houlihan Are you an innovative wine producer wondering how your brand can become a household name? When launching a new brand, what can you do to establish a positive reputation while bringing the consumers something affordable?

For Michael Houlihan, the drive behind Barefoot Wine was bringing powerful flavor at an approachable cost for the consumer to devour. From humble beginnings, Michael and Bonnie Harvey put in the work and hours. By seeking guidance from top industry leaders on their rise to success, they were able to scale the Barefoot brand through innovative and creative marketing techniques — by bringing together a brand with the community. Today, Michael is here to share his first-hand tale of getting his brand to the masses.

Listen to this episode of Legends Behind the Craft featuring Michael Houlihan, Co-founder of Barefoot Wines and Business Audio Theatre, as he shares his vivid and inspiring journey into the alcohol beverage industry with Drew Hendricks and Dr. Jeremy Weisz. Michael talks about his beginnings as a pioneer in the wine industry, leveraging and linking innovative marketing techniques, and suggestions to help entrepreneurs succeed in today’s market.

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Clark Smith is a winemaker and Senior Enologist for WineSmith Consulting and Wines. He is the Founder and Coordinator of the International Smoke Taint Collaborative Working Group, President of Redwood Chordsmen Barbershop Harmony Chapter, Santa Rosa, and Coordinator for Sonoma County Youth Harmony Day Camp featuring Deke Sharon.

Clark has dedicated four decades as an author, winemaker, inventor, professor of wine technology, and founder of four prominent wineries. In 2018, he was named among the 48 Most Influential People in the Wine Industry, in 2016 named the Wine Business Monthly Innovator of the Year, and in 2013 the Wine and Spirits Magazine named Postmodern Winemaking the Book of the Year.

In this episode with Clark Smith How do you create an environment harmonized by wine? Is it possible to recreate a please-displease scale of emotions based on musical choices and the glass in your hand?

According to Clark Smith, the effects of pairing music and wine is evident after a matter of seconds. Through his research, Clark understands the link between musical emotions and the possession of the flavor of the wine. Are you ready to immerse your senses in this episode?

Drew Hendricks and Clark Smith, winemaker and Senior Enologist for WineSmith, open up the cork in this episode of the Legends Behind the Craft podcast to discuss the emotional composition of pairing music with wine. Clark talks about how music brings out the different textual components of wine, the steps to begin your harmonized musical-wine arrangement, and together they sample a musical playlist with wine.

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Cheryl Murphy Durzy is the Co-founder and CEO of LibDib, an online wholesale distributor. She has over 20 years of experience in the alcohol industry — she was the Vice President of Sales and Marketing/Proprietor at her family-owned business, Clos LaChance Wines. Her time there gave her the opportunity to develop skills and branch out on her own entrepreneurial dreams.

Cheryl graduated from the University of San Diego with a Bachelor’s in Marketing, and she holds certifications from The Court of Master Sommeliers and the Wine and Spirit Education Trust.

In this episode with Cheryl Murphy Durzy Where can you go to distribute your wine and spirit brand? Is there a simple way to deliver the brands your customers want?

Cheryl Murphy Durzy grew up in the alcohol industry and recognized the need for an innovative way to distribute and market brands without the frustration of jumping through hoops. Through her digital tool, LibDib, brands have instant access to distribution in all markets.

In this episode of Legends Behind the Craft, Drew Hendricks and Cheryl Murphy Durzy, Co-founder and CEO of LibDib, sit down to discuss how to customize the wine and spirit distribution model. Cheryl talks about how she is helping scale brands by simplifying the buying process, why a distribution and marketing model is crucial for success, and improving supplier and buyer relationships.

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Jack Duan is the Founder and CEO of Gliding Eagle, a systems and data technology company specializing in global trade. Jack’s team is pioneering direct-to-consumer wine sales by bringing it to an international landscape. Today, Gliding Eagle works with 200 ultra-premium winery clients by sending their wines to 30 global destinations.

Jack worked in the technology industry for over 10 years before founding Gliding Eagle. Previously, he led a team to build the Big Data Analytics platform for Safeway as the Manager of Initiatives and Innovations, and he was a Program Manager for Sun Microsystems.

In this episode with Jack Duan Can wine bring people together despite their differences — even across oceans?

That’s exactly what Jack Duan has set out to do with Gliding Eagle. His cloud-based data system tracks each wine product from the producer to the consumer to ensure authenticity and channel accountability. But how did he get started?

On this episode of Legends Behind the Craft, Drew Hendricks sits down with Jack Duan, Founder and CEO of Gliding Eagle, to discuss how he is connecting the world through data technology and wine. Jack talks about how he developed the systems the company uses today, the ups and downs of his entrepreneurial journey, and how other wineries can expand their distribution to direct selling.

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Dr. Jeff Daiter is the CEO and Co-founder of InVintory Wines, an augmented reality wine collection platform for locating bottles. Dr. Daiter received his medical training from Western University and the University of Toronto, served as the Medical Director for York Region Sleep Disorders Centre and Oak Ridges Dermatology Centre, and is the CEO and Founder of Canada Addiction Treatment Centre.

Josh Daiter is the Co-founder and Chief Product Officer at InVintory. He graduated from Queen’s University with a Bachelor’s in Engineering and Master of Management in Entrepreneurship, Innovation, and Artificial Intelligence. Josh was an iOS Engineer for Alliants, Co-founder and CTO of Skipp Technologies Inc., and iOS Engineer for Prosper before his role at InVintory Wines.

In this episode with Dr. Jeff Daiter and Josh Daiter Are you feeling frustrated with the organization of your wine collection? How can you have instant access to your collection anywhere?

Dr. Jeff Daiter and Josh Daiter created an InVintory solution to your wine location troubles. Through their app, you can create an interactive augmented reality of your wine cellar to locate wine in real-time. So, are you ready to make a map of your bottled treasure?

On this episode of Legends Behind the Craft, Drew Hendricks sits down with Dr. Jeff Daiter, CEO and Co-founder of InVintory Wines, and Josh Daiter, Co-founder and Chief Product Officer of InVintory Wines, to discuss their entrepreneurial journey towards developing an interactive wine map. Together, they talk about the innovation behind the platform, why listening to reviews and recommendations is more potent than ratings, and the importance of consumer education to scale your brand.

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Joseph Wagner is a fifth-generation winemaker and Founder of Copper Cane Wines & Provisions, located in the Napa Valley Region. Joe’s roots in winemaking and his natural talent for creating innovative and unique wine emerged after he crafted the award-winning, single-vineyard Pinot Noir label, Belle Glos. He uses his experience and passion to focus on offering products with a touch of luxury for everyday indulgence.

In this episode with Joseph Wagner What steps can you take to craft a bottle of wine for everyday indulgence? Is it possible to entrench your brand into the fine wine industry by bringing new ideas to the table?

Joseph Wagner has built a successful brand focused on wine with a splash of luxury and high quality through innovation and genuine craftsmanship. As a fifth-generation winemaker, he has an unparalleled passion for experimentation to satisfy consumer palates by fermenting unique bottles.

In this episode of Legends Behind the Craft, Drew Hendricks and Joseph Wagner, Founder of Copper Cane Wines & Provisions, sit down to discuss the craftsmanship behind a wine portfolio. Joseph talks about how his winemaking philosophy is successful, an in-depth look at the cycle and craftsmanship of creating wine varietals, and elevating the wine experience. Do you want to take a sip of this episode?

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Joe Fattorini, also known as Obi Wine Kenobi, is the Managing Director of Trade at Pix, a digital platform connecting people with wine they love. He is an award-winning wine marketer, having won both the IWSC Wine Communicator of the Year Award and IWC Personality of the Year, and has two decades of experience as a critically-acclaimed writer and broadcaster, and is a presenter in The Wine Show.

Joe began his career in academia. He earned his Bachelor of Arts in Hotel and Hospitality Management from the University of Strathclyde and is one of the few that holds a Master of Philosophy, The Relationship Between Food and Religion. He is the author of Managing Wine and Wine Sales (Tourism and Hospitality Management Series) which is used in schools today.

In this episode with Joe Fattorini When you’ve had a long day and need to unwind, or you’re searching for that delicious wine you had on vacation, where can you find retailers at your fingertips and wine in your area?

Joe Fattorini has traveled across the globe and is leading the caravan in bringing wine lovers and wine sellers together on one platform. Joe understands the people behind the wine — the behaviors of the consumer and market. But how do you turn shoppers into buyers?

On this episode of the Legends Behind the Craft podcast, Drew Hendricks and critically-acclaimed writer, broadcaster, and Managing Director of Trade at Pix, Joe Fattorini discuss the journey of discovering new wines and consumer behavior. They discuss the cross-cultural differences of the wine industry, funneling ideas into a digital platform, and unique ways to connect small wineries and retailers with consumers.

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Lawrence Francis is the host of Interpreting Wine, a drinks trade podcast. He has spoken to 171 winemakers, 20 Masters of Wine, 43 international sommeliers, and 43 key importers since beginning his journey in 2017. Lawrence has perfected the craft of communicating key stories and messages from wine brands across borders. He has been a notable speaker at the Wine2Wine Conference in 2019, 2020, and 2021.

He attended the London Metropolitan University for a degree in Psychology and earned his Master’s in Psychology from City University of London.

In this episode with Lawrence Francis How can you use media platforms to promote your brand and wine when connecting with your target audience? What steps can you take to create connections and stand out in the wine-making world?

According to Lawrence Francis, by sharing a story that resonates with people, you will attract your target audience. It can be overwhelming as a winemaker, but sharing stories of authenticity on digital media can make the maximum impact. Want to learn more?

Tune in to this episode of Legends Behind the Craft, where Drew Hendricks sits down with Lawrence Francis, host of the Interpreting Wine podcast. Together, they discuss the evolution of the podcast landscape, the importance of digital storytelling, and how wineries can communicate to consumers and build relationships across media platforms. Plus, Lawrence shares free resources to launch and elevate your social outreach!

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Paul Mabray is considered to be the wine industry's foremost futurist and thought leader. He is the CEO of Pix, a digital platform harnessing the power and potential of digital tools and methodologies to move the wine industry into the future. Paul pushed wine into the digital landscape with his work at Inertia Beverage Group, now WineDirect, and VinTank.

Paul sat on the Board of Directors for Emetry.io and was a Group Director for W2O Group, among other executive roles. He began his college journey as a writer and working in sales.

In this episode with Paul Mabray Picture this: you’re searching for a last-minute wine gift. You did not allocate time for shipping, and do not want to spend hours searching in-store. Where will you find wines ready and available in your area?

Paul Mabray created a solution: it’s called Pix. Paul is making wine relevant and discoverable to your life by merging the consumer and wine retailer — at your fingertips. His digital platform is a gateway into combining the art of storytelling and matchmaking specific consumer needs to deliver your new favorite bottle.

On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with Paul Mabray, CEO of Pix, about connecting boutique wine producers with consumers across the digital industry. They discuss the power of content writing to scale a brand, understanding the value within a great team, and the analytics behind making wine discoverable. Stay tuned!

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Lawrence Cisneros is the CEO and Co-founder of DRNXMYTH, the world’s first line of fresh bottled cocktails. He is a legally-trained entrepreneur shaping the cocktail beverage industry and focused on empowering brands. Lawrence began a career in law, working for Espiral Technologies De México as a Business Development Legal Advisor and as a Judicial Extern for The Los Angeles Superior Court.

Lawrence graduated with a Bachelor of Arts in International Security and Conflict Resolution. He continued to USC Gould School of Law to earn his Juris Doctor in Law, Entrepreneurship, and Real Estate Development.

In this episode with Lawrence Cisneros How can a brand produce a high-quality alcohol product and make it more convenient for consumers? Are you looking to combine authenticity with cocktails?

Lawrence Cisneros is bringing the bartender to you. He is a pioneer in the mixable craft cocktail industry, delivering fresh and clean ingredients combined with spirits, bitters, and liqueurs. He is here to share his story and give you an in-depth look at distributing his cocktail creations.

In this episode of Legends Behind the Craft, Drew Hendricks has a conversation with Lawrence Cisneros, CEO and Co-founder of DRNXMYTH, about successfully delivering a mixable cocktail to consumers. They discuss solving the problem of marketing and distributing a mixable drink, engagement through packaging, and empowering authentic brands. You don’t want to miss this refreshing episode.

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Simonetta Gedda is the Founder and General Manager of Love to Italy, an importer and distributor of Italian wine and cuisine. She grew up in the countryside of Italy and has a deeply rooted sense of culture — and brings heart and authenticity from Rome, Florence, and Venice to the products selected to import.

Simonetta built extensive expertise in sales and marketing, working for Hiserv Italia Srl, EDISONTEL S.p.A., Tutto Bene Winery, and Tenuta Roletto to achieve profitability and revenue. She volunteered for Stiletto Broadcasting, with a goal to educate, empower, and entertain women in food, wine, and Italian culture talk.

Chiara Massoglia is a winemaker with a passion for viticulture. She is the next generation of Cantina Massoglia Winery, in Agliè, Torino, which specializes in cultivating Erbaluce grapes.

In this episode with Simonetta Gedda and Chiara Massoglia How does the origin of a wine enhance the flavor? Can you successfully experience the flavors of fine Italian wine in your home?

The winery region defines the acidity, the body, and the palate of grapes for wine. Simonetta Gedda has created a host of flavors unique to the Italian countryside, and with winemaker Chiara Massoglia, they are educating and delighting the palates of consumers with Erbaluce wine.

In this special tasting episode of Legends Behind the Craft, Drew Hendricks is joined by Simonetta Gedda, the Founder and General Manager of Love to Italy, and winemaker Chiara Massoglia, to discuss the evolution of winemaking while sipping Erbaluce di Caluso. Together, they share the foundational story of Erbaluce wine, the unique fermentation and growing process, and pairing wine with Italian cuisine.

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Yuan Ji is the Founder and CEO of Erstwhile Mezcal, a company focused on building family values. Yuan had built a successful career practicing law as an Antitrust Attorney for Wilson Sonsini Goodrich and Rosati before her passion for Mezcal alcohol and her drive to leave the world a better place shifted her career goals.

Yuan graduated with a Bachelor of Arts in Mathematics and Economics from Washington University in St. Louis and shortly after earned her Master of Science degree. She attended Yale Law School to earn her Doctor of Law degree.

In this episode with Yuan Ji How can the distillation process showcase and scale a brand? Can you successfully educate and market mezcal?

Using different agave plant varietals, Yuan Ji creates an assembly of excellent and exceptional flavors for finely crafted mezcal. The distillation process of her experienced producers brings delicate and individual tastes to the mezcal industry. Yuan introduces consumers to an educational look at the distillation process to scale her brand by showing how to cultivate mezcal from plant to bottle.

In this special tastings episode of Legends Behind the Craft, Drew Hendricks sits down with Yuan Ji, the Founder and CEO of Erstwhile Mezcal, to discuss virtual mezcal tastings and the flavorful personalities of agave. Yuan goes through brewing an assembly of flavors, how she’s cultivating a strong female presence in the mezcal industry, and the versatility of producers.

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In this episode with Simonetta Gedda Is there a way to taste the experience of an Italian culinary masterpiece in your home? How can you bring to life the flavors of Italian food, wine, beer, and spirits without leaving the comfort of home?

For Simonetta Gedda, it is more than wine and culinary delights — it is about bringing the experience of culture and the flavor of Italy to your door. Simonetta creates unique experiences to scale her brand. She combines her passion and expertise in the Italian marketplace to deliver high-quality imported products curated with the heart and soul of Italy.

In this episode of Legends Behind the Craft, Drew Hendricks has a conversation with Simonetta Gedda, Founder and General Manager of Love to Italy, about bringing authenticity to imported Italian cuisine. Together they discuss specific marketing tools during the pandemic, capturing culture in food, and bridging the gap between America and Italy.

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In this episode with Yuan Ji Are you looking to combine a passion for the alcohol industry with family values? How can a brand extend its platform and opportunities to as many families as possible?

Yuan Ji is digging beyond the surface of brand ownership and examining the intrinsic values of small family businesses. She has scaled her Mezcal brand to encompass 45 states and does not plan to stop there. Yuan utilizes the strengths and constraints of available environmental ingredients to produce limited and unique Mezcal to market.

On this episode of Legends Behind the Craft, Drew Hendricks talks with Yuan Ji about preserving the family-owned business tradition of brewing Mezcal. Yuan describes how they produce unique limited edition flavors, the value of continuing education of techniques, and how she incorporated her passion for writing to marketing her brand. Stay tuned.

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Josh Jacobs is the Co-founder and CEO of Speakeasy Co., a revolutionary direct-to-consumer alcohol sales e-commerce and fulfillment platform. Speakeasy Co. empowers partners to sell directly to consumers from their own website, giving them the autonomy to drive their own growth.

Josh was involved with entrepreneurial endeavors from online moving, art, and fashion until he found passion in the alcohol industry. He graduated from Wake Forest University as a mathematical business major and began working in corporate America.

In this episode with Josh Jacobs Is there a disconnect between your brand and the consumer? Can you successfully market your brand digitally?

Josh Jacobs is the Co-founder and CEO of Speakeasy Co., and he has successfully created a seamless system for consumers to shop directly with their favorite craft brands — while still giving brands control over the customer relationship and connection with their consumers. By using data analytics tools to optimize your presence in an e-commerce environment, your brand can thrive. Josh’s revolutionary system connects brands to consumers, so smaller brands have the opportunity for national coverage.

On this episode of the Legends Behind the Craft podcast, Drew Hendricks talks with Josh Jacobs, Co-founder and CEO of Speakeasy Co., about utilizing an e-commerce environment to reach consumers. Josh discusses how he improved the three-tier alcohol system, used data to strengthen e-commerce brand flow, and democratized digital marketing.

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Carlton Fowler is a Managing Partner at Goat Rodeo Capital Management, a venture capital fund focused on growing and scaling your early-stage beverage brand. He graduated from UC Berkely with a Bachelor of Arts in Political Science and Government and The University of Michigan - Stephen M. Ross School of Business with a Master of Business Administration. Carlton’s experience includes Spirits Innovation and Brand Development at E. & J. Gallo Winery, Co-founder of Pickpocket, Co-founder and Managing Director for Granters Drinks, and Founding Partner of sPacific Gravity.

James Pelligrini is a Managing Partner at Goat Rodeo Capital Management. His past experience as an External Consultant at EcoTarium, Consultant for Oriskany Manufacturing Technologies, Internal Consultant for Liberty Mutual Insurance, Director for Granters Drinks, New Brand and Product Development for E. & J. Gallo Winery, and as a Founding Partner at sPacific Gravity has helped hone his financial skills.

In this episode with Carlton Fowler and James Pelligrini... How do you cultivate and scale your brand? When looking to take your brand to the next level, where do you start?

The first piece is selling — but the essential piece is funding. Partnering with someone who will be helpful in your journey is critical, but you need to be constantly putting in the effort to connect and always have a pitch in your pocket ready to go. Carlton Fowler and James Pelligrini know that a good financial foundation, collaborative conversations, and a sober mind for building and scaling your business can lead to success.

On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with Carlton Fowler and James Pelligrini from Goat Rodeo Capital Management about fundraising in the wine, cannabis, and spirits industries. They discuss the importance of constantly providing investor updates, being comfortable with bringing in an external partner, and why you should continuously be raising. Invest in this episode!

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Taylor Foxman is the Founder and CEO of The Industry Collective, a leading Beverage Alcohol Consulting Firm, and the Vice President of Communications and Media at Parallel, one of the largest privately-held cannabis companies in the United States. She has experience working with Pernod Ricard — she helped launch their Jameson Black Barrel — and 70 global-wide spirit brands.

Taylor graduated from Boston University with a Bachelor of Science in Communication, Public Relations, and Art History. She is an official member of the Rolling Stone Culture Council and a board member of Vin Social.

In this episode with Taylor Foxman Allocation of time and money is often overlooked — but crucial — for a craft brand. Luckily, by using strategic marketing tools, you can engage and create budget-friendly storytelling communications to be a leader in the industry.

Taylor Foxman knows how to effectively build a brand without costing you too much — but still providing you with an added benefit. She is a pioneer in combining the cannabis and alcohol industries. Taylor understands the mindset of an entrepreneur and is taking the horse by the reins to build and scale businesses by portraying the authenticity of your brand.

In the episode of Legends Behind the Craft, Drew Hendricks has a conversation with Taylor Foxman, Founder and CEO of The Industry Collective, a leading Beverage Alcohol Consulting Firm, and the Vice President of Communications and Media at Parallel. Together they discuss the collaboration between the alcohol and cannabis industry, the resources a small brand needs to grow, and the uniqueness of marketing cannabis. Stay tuned!

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Bob Paulinski, MW is a Master of Wine and Founder of Stellar Bottles. The Masters of Wine exam is one of the toughest tests in any field, and when Bob passed in 2002, he became the 19th North American Master of Wine since the organization’s start in 1953. His company, Stellar Bottles, is a web-based wine subscription that provides an array of handcrafted wines delivered to your door. The wines are handpicked by Bob to guarantee a pure and delicious experience.

His love of wine started with a 66 Chateau Cantenac Brown while working at a Detroit wine shop, and since then, his palate has expanded to encompass corporate roles with Sam’s Club US and Winn-Dixie. Bob is also an expert in branding, marketing, and independent retail and provides consulting services to help wine businesses achieve their goals.

In this episode with Bob Paulinski, MW Are you looking to revamp your brand? Do you want to wash off the preconceived notion that you need to know something to enjoy it?

Bob Paulinski, MW is a Master of Wine and has all the bases covered in wine tasting. He believes that wine enhances life and has spent his career dedicated to the innovation of wine. Today, he is here to tell you that you don’t need to know how to play music to enjoy it — and this transcends to wine. Bob knows that for a brand to truly stand out, and have a loyal, solid audience, it needs to have character.

On this episode of the Legends Behind the Craft podcast, Drew Hendricks talks with Bob Paulinski, MW, Founder of Stellar Bottles, about the emotive link between wine and consumption. They discuss using deductive reasoning to discover wine, how to understand and capture the uniqueness of wine, and what is fermenting in the wine industry today. Stay tuned.

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Blake Hershey is the Founder and CEO of Sippd, an AI-powered plugin and app that helps users discover their new favorite wines using Taste Match technology. Blake has a background in the aerospace and technology industries, working at companies including NASA and JPL. He founded Sippd in 2019 after previously holding the title of Chief Innovation Officer at MORI Associates.

In this episode with Blake Hershey... Picture this: you’re out to dinner with a group of friends. The waiter brings over the wine list, and nobody knows where to start. Don’t you wish there was a way to get recommendations from that wine list straight from an app? You’re in luck, because Blake Hershey created just that.

Blake was working in the technology industry when his fiancé mentioned her wish for an app that told her which wine to choose. He dropped everything and founded Sippd, an AI-powered platform that uses Taste Match technology to become your personal sommelier. He’s here to tell you all about it and recommend some delicious wine in the process.

On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with the Founder and CEO of Sippd, Blake Hershey, about AI’s journey to transform the wine industry. They discuss the evolution of Sippd from a dining tool to a wine marketplace, generating brand recognition through digital marketing, the importance of understanding your consumer, and so much more. You don’t want to miss this jam-packed episode!

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Heather Polick is the National Sales Consultant at ACIC Cork and Closures, a company that provides customers in the wine, spirits, and food industries with the highest quality standard closures. Heather’s passion has always been people, sunshine, and wine, and she has worked in the beverage and food industries for over a decade.

Before joining ACIC, Heather was a Winemaking Assistant at RUMPUS Cellars and S.P. Drummer and a Wine and Spirits Consultant at Opici Wines.

In this episode with Heather Polick… Are you a wine and spirits company looking to make a change to your boring bottle design? If so, a new cork or closure may be just what you’re looking for. Whether you’re in the market for an eco-friendly cork or a custom-made closure, Heather Polick is the one to talk to.

Heather Polick is the National Sales Consultant at ACIC Cork and Closures, where she provides customers in the wine, spirits, and food industries with a variety of high-quality closures. Heather is passionate about helping customers find exactly what they’re looking for in order to create bottles that stand out from the competition. Today, she’s here to tell you all about the wonderful world of cork — and give you some beverage recommendations along the way.

On this episode of the Legends Behind the Craft podcast, Drew Hendricks talks with Heather Polick, the National Sales Consultant at ACIC Cork and Closures, about the benefits of a high-quality closure for your bottles. They discuss the importance of sustainable cork production, the camaraderie in the wine and spirits industry, how to find the right cork or closure for your brand, and much more. Stay tuned.

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Sara Moll is a community builder, a supporter of women in entrepreneurship, and the Founder and CEO of Vin Social. She officially started the business back in 2015 with a vision for rethinking how we discover wine. Their emphasis is on sustainable and smaller-production brands, shining a spotlight on the wines that deserve it most.

Sara began as a creative director in the world of New York City fashion. From there, she enrolled in a professional sommelier training program and officially shifted her career path. In addition to Vin Social, Sara is a member of Kindred and Chief, both of which work towards maintaining equitable leadership in business.

In this episode with Sara Moll COVID-19 left an indelible mark on the world of wine, but this was especially the case with smaller wineries. Many of these brands relied on in-person tastings to secure new customers. Without them, they struggled to be noticed next to more recognizable names. Virtual wine tastings existed before the pandemic, but this was the domain of those same larger brands.

For Sara Moll, she wanted to highlight underappreciated wineries while also introducing customers to new wines they would love. This is why she founded Vin Social, a business that runs the gamut from virtual tastings to wine subscriptions to education and more. Her company has seen tremendous growth over the past year, even expanding into craft spirits. So how has she been successful and how has her unique vision come to life?

On this episode of the Legends Behind the Craft podcast, Drew Hendricks sits down with Sara Moll, the Founder and CEO of Vin Social, to discuss virtual wine tastings and the story behind the business. Sara goes through her own career switch, how she got into wine, and how Vin Social found success. They also cover the details of their virtual wine tastings and the advice Sara would give to new wineries looking to do the same. Stay tuned.

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Stephan Martinez is the Owner of Trysk Print Solutions, a company that specializes in labels for wine and gourmet food. He started the business in 2008, bringing his experience from his position as Sales Manager at Richmark Label. Along with his time as a bartender, he has an eye for the art of spirits packing. Trysk utilizes the newest printing methods and design innovations for brands of any size.

Rob Griswold has worked as Trysk’s Marketing Director since 2016. He was first introduced to the wine industry through a class on the political economy of wine. This led him to take the role of Sales Manager at Corliss Estates and Tranche Cellars. Before his time at Trysk, he worked at Investco Financial Corporation and as an Account Manager at Cake Central Media Corp.

In this episode with Stephan Martinez and Rob Griswold In last week's episode, Erica Harrop came on to explain the art of glassware in wine bottles. This week, the topic of presentation gets even more specific, as Stephan Martinez and Rob Griswold dive into the operations of the label industry.

The design of a quality label can further elevate the experience of the drink. It bears the logo of the brand, is the main point of contact, and signifies the quality of the contents. It may be a small detail, but the label can add so much to the first impression. As with every step of the process, there are experts who know how to take it to the next level. Now, those very experts share their techniques with you.

Drew Hendricks is joined by Stephan Martinez and Rob Griswold, the Owner and Marketing Director, respectively, of Trysk Print Solutions, to learn more about the world of labels. They go over the craftsmanship that goes into labels and the impact it has on the brands. Stephan and Rob then take the time to explain the stories behind some of their most unique works, including labels made from wood and stone. Find out all of this by listening to this episode of the Legends Behind the Craft podcast.

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Erica Harrop is a glassmaking enthusiast and the Founder and Owner of Global Package. She started in the winemaking industry before transitioning to packaging. It was there that she discovered her fascination with glass and high-end bottles. She worked with leading glass companies in the 1990s and 2000s before returning to school.

Erica earned her Enology degree from the University of California, Davis, studied at the University of Bordeaux in the department of D’Oenologie, and graduated with an MBA from Sonoma State University. From there, she went on to found Global Package in 2006. Erica and her team now specialize in bottles for the world of wines and spirits.

In this episode with Erica Harrop For many wine and spirit connoisseurs, the presentation is half the enjoyment. A finely crafted bottle can not only catch the eye of the consumer but help tell the story of the drink. It’s an often overlooked — but crucial — part of the experience. From durability to design to touch, there is an art to producing finely made glassware. With the rise of craft beverages, that custom glassware is more popular than ever.

Erica Harrop is on the cutting edge of the bottle and packaging industry with her business, Global Package. She transitioned over from winemaking to glassmaking, finding her passion in quality and unique bottles. She has nearly 15 years of experience and has worked with some of the biggest names in her field. If anyone knows what goes into the perfect bottle, it’s her.

On this episode of Legends Behind the Craft, Drew Hendricks interviews Erica Harrop, the Founder and Owner of Global Package, to find out what goes into the bottle-making process. They cover topics such as sourcing, how the industry has evolved, and how Global Package customizes their bottles. They also dive into “wild glass” and what it means for sustainability in the world of glassmaking. Stay tuned for all this and more!

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Michael Bergin is the President and CEO of Bergin Screen Printing and Etching. Bergin Screen Printing and Etching provides unique and cost effective alternatives for paper wine labels, including screen printing and hand-done etching. Michael founded his company in 1989 as a small artisanal studio focused on public relations. He has since expanded to an 82,000 square foot studio where he and his team produce over 100,000 bottles a day.

In this episode with Michael Bergin... Are you a small wine brand struggling to keep up with the larger competitors? What if there was a way to transform your brand just by customizing a new label? Michael Bergin can give you all the answers.

Michael Bergin is the President and CEO of Bergin Screen Printing and Etching, a company that provides unique and cost effective alternatives for paper wine labels, including screen printing and hand-done etching. Michael has been running his company for over 33 years and is the expert when it comes to crafting stunning wine labels for brands of all sizes. He’s here to tell you all about it, and why you should consider throwing out your paper labels.

On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with President and CEO of Bergin Screen Printing and Etching, Michael Bergin, about his process for creating wine labels. They discuss the benefits of having a screen printed or etched wine label, how to make your wine brand stand out, the process behind creating individualized wine labels, and much more. Stay tuned!

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Diane Strand is the President and Producer of JDS Video and Media Productions, an award-winning full-service multimedia solutions company providing services in forms including video, corporate web packages, graphic design, web design and implementation, and more.

Diane has an expansive career in both theatre and television producing, working on sitcoms, reality television, and as a producer for The Walt Disney Company and Universal Studios among many other roles. Diane is also the Founder of JDS Creative Academy and JDS Actors Studio and produces a news magazine TV show titled Spirit of Innovation.

In this episode with Diane Strand... Are you a winery looking to branch out your marketing strategies? How can you utilize a more dynamic and unique tool to make your brand visible to a wider audience? Video might be your answer, and Diane Strand is the person to talk to.

Diane has over 23 years of experience in video production, working on both the stage and screen for projects like General Hospital and Friends. She founded JDS Video and Media Productions in 2003 and has been helping brands create meaningful videos to enhance their marketing efforts ever since. She’s here to tell you all about the benefits of video — and how your winery can use it too.

On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with President and Producer of JDS Video and Media Productions, Diane Strand, all about video as a marketing tool. They discuss how wineries can incorporate video, how to find the right production company, advice on video production, and much more. Stay tuned!

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Alexi Cashen is an entrepreneur, podcaster, and coach. She is the Co-founder and CEO of Elenteny Imports, a premier, cloud-based, freight forwarder with a logistics solution that transports products for wine and spirits brands. She is also the Founder and CRO of St. Hildie’s Botanica, a new spiked tincture tonic that is launching this summer.

Alexi hosts her own podcast, The Alexi Cashen Podcast, and is a Board Member and Coach for the Entrepreneurs’ Organization.

In this episode with Alexi Cashen... How can a job in hospitality inspire a future career in entrepreneurship? Why are logistics so important in the beverage alcohol industry? What is a tincture tonic? Alexi Cashen can tell you.

Alexi Cashen became enraptured in the wine and spirits space when she worked a service job out of college. What was once a fascination with wine brands and varieties turned into an entrepreneurial career in logistics and beverage creation. She’s here to share her story and give you tips on maintaining your business along the way.

On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with Co-founder and CEO of Elenteny Imports, Alexi Cashen. They discuss understanding business milestones, challenges within entrepreneurship, logistics solutions for transporting products, and much more. Stay tuned!

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Mike Provance is the CEO of 3x3, a marketing technology company focused on modernizing the ways beverage alcohol brands sell to shoppers. Mike has a vast career in technology and software and has held many executive roles. He was previously the Managing Director of Growth Kinetics Inc., the COO of OneMind Health, and the VP of Viaken Systems, Inc. among others.

Mike was also an Assistant Professor of Entrepreneurship and Innovation at Old Dominion University and a Visiting Professor at the University of Richmond.

In this episode with Mike Provance… Are you a craft distillery looking to branch into the e-commerce space? How can you get started selling online? Why does customer personalization matter when buying alcohol? Mike Provance knows.

Mike Provance is the CEO of 3x3, a marketing technology company focused on modernizing the ways beverage alcohol brands sell to shoppers. He has an extensive career in technology, software, and the beverage alcohol space and is revolutionizing the e-commerce customer experience each day. He’s here to explain the ins and outs of online beverage shopping and why alcohol companies — both big and small — should dive into e-commerce.

In this episode of the Legends Behind the Craft podcast, Drew Hendricks talks with the CEO of 3x3, Mike Provance. They discuss the evolution of alcohol in e-commerce, how impactful personalization can be for the customer experience, why independent channels should sell online, and much more. Stay tuned!

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Scout Driscoll is the Founder and CEO of VINT Studio. VINT’s award-winning, all-women studio designs unique branding and packaging for wine brands of all sizes. Scout is also the Founder and CEO of DesignScout, VINT’s parent company. DesignScout is a branding agency with 20 years of brand building under its belt.

Scout was recently a panelist for the Beverage Tasting Institute’s International Packaging Design Awards and a judge for the 2020 and 2021 Restaurant Development + Design Magazine Awards. She has received awards from the Harper's Design Awards, Indy International Wine Competition, and the Beverage Tasting Institute International Packaging Design Competition. Scout is also a graduate of the Goldman Sachs 10,000 Small Businesses program.

In this episode: What goes into a wine label? How can wineries tell their stories through their branding and packaging? What’s the best Zinfandel on the market? Scout Driscoll is here to answer all these questions — and more!

Scout Driscoll began her creative agency, DesignScout, 18 years ago, working with an all-women team to break the traditional branding mold. Now, she’s on a new venture as the Founder and CEO of VINT Studio, helping winemakers boost their brand stories and messages through innovative and strategic labels. She’s here to tell her story and give some wine recommendations along the way.

On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with the Founder and CEO of VINT Studio, Scout Driscoll, about what makes a killer wine label. They discuss why trendy designs aren’t always the easiest path, how labels convey brand messages, and tips for storytelling through wine bottles. Stay tuned!

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Zach Kamphuis is the Sales Manager of Commerce7, a modern commerce platform for wineries. They provide customized customer experiences for wineries’ online platforms and currently power nearly 600 brands. Zach has been with Commerce7 since its inception three years ago and started out in sales, support, and partner management.

Zach attended Rikkyo University and the University of Victoria, receiving his bachelor’s degree in business administration with a focus on entrepreneurial studies.

In this episode: Why should wineries personalize their website? How important is the customer experience when buying wine online? How can personalization lead to higher conversion rates? Zach Kamphuis is here to tell you.

Zach Kamphuis is the General Manager of Commerce7, a modern commerce platform for wineries providing personalization options to increase conversion rates and improve the customer experience. Zach has been with Commerce7 since it was founded and has seen the benefits of personalized sites and what they can do for your winery. If you want to learn how to increase your CRO six times over, you don’t want to miss this episode.

On this episode of the Legends Behind the Craft podcast, Drew Hendricks has a conversation with Sales Manager of Commerce7, Zach Kamphuis, about everything you need to know regarding site personalization. They discuss how to choose between a wine club or subscription, why e-commerce is beneficial for wineries, the results of site personalization, and much more. Stay tuned!

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Mark Hanson is the Co-founder of Bricoleur Vineyards, a place that brings people together through their vast array of activities such as wine tastings, food and wine experiences, acres of gardens, and even fishing. Mark purchased a Russian River Valley vineyard with his wife and daughter, and in 2017 transformed it into Bricoleur.

Aside from being a lover of wine, Mark has over 30 years of experience in the software industry and is still on the Strategic Advisory Board at Genstar Capital. He has held previous executive positions at Siebel Systems, Visigenic Software, and Sybase.

In this episode: If you’re a wine enthusiast, you’ve probably attended many wine tasting experiences. But what if there was an all-inclusive winery that has fishing, bocce ball, locally grown produce, and tasty wine? Meet Mark Hanson of Bricoleur Vineyards, who is changing the game of wine tasting experiences.

After a successful career in the software industry, Mark, along with his wife and daughter, decided to purchase a vineyard in the Russian River Valley in Sonoma County, CA. They officially opened Bricoleur in 2017 and have produced six original wines — and counting. Mark is here to share his journey and recommend some food and wine pairings along the way.

On this exciting episode of the Legends Behind the Craft podcast, Drew Hendricks talks with the Co-founder of Bricoleur Vineyards, Mark Hanson. They discuss all Bricoleur has to offer, how to craft a unique visitor experience, the process of creating new wines, and much more. You don’t want to miss this jam-packed episode!

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Kim Connolly is the Founder and CEO of Loupe Graphics, a digital printing company focused on providing customizable packaging and prints for CPG and DTC brands. Kim is also the Founder of Sandbox, a printing company that creates a unique and personalized unboxing experience for wineries of all sizes.

Kim has over 30 years of experience in the printing and packaging industries. She has worked for companies such as Peet’s Coffee, Partner at Press, and has collaborated with countless wine brands. Kim is also the President of Books N Blankies, a nonprofit supporting literacy for children.

In this episode: Have you ever had a subscription to a wine club? You wait all month for your box to arrive, full of exciting, new wines to try. It’s finally the day, and you see a plain, boring brown box on your doorstep. No personalization and no information about the winery — just bottles wrapped in bubble wrap. What if that could all change?

Kim Connolly had that situation happen to her one too many times. Having 30 years of experience in the printing and packaging industries, she decided to revolutionize the wine industry and founded Sandbox, an arm of Loupe Graphics. Sandbox allows wineries of all sizes full customization of their wine boxes that creates a unique and memorable unboxing experience for consumers. Kim’s here to share her story and tell you all about why the unboxing experience matters.

On this episode of Legends Behind the Craft, Drew Hendricks has a conversation with the Founder and CEO of Loupe Graphics, Kim Connolly. They discuss the impact of a good unboxing experience, tips for customer retention and engagement through packaging, the popularity of virtual tastings, and much more. You don’t want to miss this jam-packed episode!

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Dr. Hoby Wedler is an entrepreneur, chemist, visionary, and teacher. He is a passionate scholar who helps brands think beyond the visual and embrace all of the senses. Dr. Wedler has been completely blind since birth. In 2016, he earned his Ph.D. in organic chemistry, and he continues to pave the way for others to join him in following their passion, regardless of the challenges that lie ahead.

Dr. Wedler is the Vice Chairman of the Board for the Earle Baum Center of the Blind and the Vice President of the Petaluma Educational Foundation. He is also the US Client Services Director of Tucker Creative and a Founding Partner of Senspoint. Dr. Wedler’s long list of achievements includes being recognized by Barack Obama as a “champion of change” for enhancing employment and education opportunities for people with disabilities. Forbes Media also named Dr. Wedler as a leader in food and drink in the annual “30 Under 30” publication.

In this episode: According to Dr. Hoby Wedler, we use our eyesight to take in 85 to 90 percent of our surroundings, compared to the mere 10 to 15 percent of the other four senses. Even in the craft beverage industry, our eyesight keeps us from fully experiencing the richness of all five senses. So, how can you create an immersive, sensory experience, and what will it do for your business?

Dr. Wedler is changing the world one bottle at a time through sensory literacy experiences like “Tasting in the Dark,” where guests explore the world through their non-visual senses. With a heightened awareness of these underutilized senses, people can gain more of an appreciation and understanding of the world around them. Plus, you can focus on the non-visual senses to create a great customer experience for your winery!

In this episode of Legends Behind the Craft, Drew Hendricks is joined by Dr. Hoby Wedler, an entrepreneur, chemist, visionary, and teacher. Together, they talk about how to accelerate happiness by enriching the moments that matter through sensory experiences. Dr. Wedler shares his insight into the non-visual senses and explains how to create an inclusive, collaborative community. Plus, Dr. Wedler offers his advice for making your business stand out through multisensory branding. Stay tuned!

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Shana Bull is a digital storyteller, marketing educator, and writer. She is an expert in social media marketing strategy, PR, digital advertising, SEO, and more! As a freelance writer, Shana covers the topics of music, social media, marketing, wine, lifestyle, food, and drinks. In addition to her freelance work, Shana is the author of the children’s book, Randall the Blue Spider Goes Surfing, which she wrote with her son, Ryeson.

Shana recently launched a series of courses to help brands with Instagram marketing, content marketing and strategy, and goal setting. She was recognized as one of “40 under 40 professionals in the North Bay area,” by North Bay Business Journal and one of 16 innovative marketers you should know by LinkedIn Marketing Solutions Blog.

In this episode: When it comes to social media, there are many different approaches your business can take. However, social media is more than just posting a pretty picture; you need a strategy, a story, and a customer service mindset. So, how can you optimize digital platforms for your company? And what steps can you take to create connections with your ideal customer?

According to Shana Bull, you will attract customers by being authentic. You should not only display your company’s core values on social media, but also live out those values day-to-day. As you do so, you’ll find customers with similar values who believe in your story and your company’s purpose. Want to learn more?

Tune in to this episode of Legends Behind the Craft, where Drew Hendricks sits down with Shana Bull, digital storyteller, marketing educator, and writer. Together, they discuss the best ways to make social media work for you. Shana talks about digital storytelling and connecting with customers virtually, the biggest mistakes made on social media, and how to find the marketing approach that fits your company’s needs. Plus, Shana shares free resources to elevate your social media strategy!

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Jim Snediker is the Founder and CEO of Stock Mfg. Co., a company that designs custom uniforms for high-end restaurants and hotels. Jim began his career as a sales representative making cold calls at a freight company. A year and a half later, he was working with high-level clients as the Manager of Client Solutions at CareerBuilder.com. Before founding Stock Mfg. Co., Jim was the Co-founder and President of the fashion website Left of Trend.

Stock Mfg. Co. was founded in 2012 as a menswear brand but quickly found a niche designing custom uniforms. They’ve designed and manufactured uniforms for some of the best bars, restaurants, and hotels, including Ace Hotel, Soho House, Aparium Hotel Group, and more. Stock Mfg. Co. has a national reputation for its focus on innovative products and its full-service approach to design, development, and manufacturing.

In this episode: One of the most important components to building your company’s brand is your staff. Since they’re representing your business while engaging with customers, you want them to look the part. The key to doing so? Invest in custom uniforms that you, your staff, and your customers will love.

At Stock Mfg. Co., founder Jim Snediker and his team design custom workwear that combines the latest fashion trends with functionality and durability. According to Jim, it’s important to communicate with your staff and find comfortable clothing they can wear at work and off the clock. So, what steps can you take to find the right uniform for your company, and how can you get everyone on board? What kind of impact can a custom uniform make?

In this episode of Legends Behind the Craft, Drew Hendricks is joined by Jim Snediker, Founder and CEO of Stock Mfg. Co., to talk about custom uniforms for your company. Jim discusses why workwear matters, how to transition your staff into uniforms, the way custom attire can reflect your brand, and how his company helped raise money for unemployed hospitality workers during the pandemic. Plus, Jim shares a special promo code to get 20% off your Stock Mfg. Co. order. Stay tuned!

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Paul Salcedo is the Co-founder and CEO of BottleVin, a marketing and analytics company that helps wineries engage with customers and increase sales. Paul is also the Owner and Co-founder of Siphon Solutions, which provides computer consulting services to small businesses. He has over 26 years of experience working in the Silicon Valley technology industry, and he brings over 20 years of operations, engineering, and software development experience to BottleVin.

Paul works with businesses ranging from small startups to large corporations. As a Napa Valley native, Paul loves food and drink and has a vast knowledge of the wine industry. At BottleVin, Paul and his team provide new ways to explore, share, and enrich your wine and spirits experiences.

In this episode: After the pandemic hit, many wineries and distilleries got involved in digital promotions to continue customer engagement. As technology advances, you don’t want to fall behind your competition. So, what are the benefits of utilizing technology in the craft beverage industry, and where should you start?

As a Napa Valley native with over 26 years of experience in the tech industry, Paul Salcedo knows how to keep up with technological advancements in the food and beverage industry. According to Paul, one of the most popular tools at the moment is scanning technology; wineries, restaurants, grocery stores, and many other businesses are using QR codes to connect with customers and track their consumption data. Want to learn more?

Tune in to this episode of Legends Behind the Craft as Drew Hendricks talks with Paul Salcedo, Co-founder and CEO of BottleVin. Paul discusses his company’s mobile-first approach to customer engagement, how to analyze data and improve outreach through scanning technologies, and tips for telling your company’s story through social media. Plus, Paul shares how you can get a special offer on BottleVin’s services.

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Marty McDonald is the Co-founder and CEO of Bad Rhino, a full-service social media marketing agency. He is skilled in social media marketing, direct response marketing, sales, professional services, management, and business development. Marty has over 18 years of experience using social media strategies to recruit and build online marketing businesses.

At Bad Rhino, Marty leads operations and sales strategies as well as client strategies for craft beer, e-commerce, and golf brands. Marty is also the author of Great Beer is Not Enough and the host of the Taps and Tees podcast.

In this episode: When you first start your business, developing your own marketing strategies may seem like a simple option. However, as your business starts to grow, you don’t want a DIY marketing approach to stop you in your tracks. So, how do you invest in your marketing strategies to reach your desired audience? What steps can you and your company take right now to create a next-level marketing approach?

According to Marty McDonald, if you want to scale your business, you need to delegate work to experts in the field. Even if your company has a small budget, starting out with limited investments can help your business at your local level and beyond. For Marty, one of the most important aspects of success is planning ahead in your marketing strategy.

In this episode of Legends Behind the Craft, Drew Hendricks is joined by Marty McDonald, Co-founder and CEO of Bad Rhino, to talk about marketing tips for your business. Marty discusses how to guide social media conversations towards sales, why you should schedule content and build your email list, and how to begin planning the next phase of your marketing approach. Stay tuned!

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Megan Rounds is an award-winning designer and the Owner, Creative Director, Art Director, and Designer at Rounds Design. Rounds Design is a full-service brand and marketing agency that specializes in thoughtfully designed communication materials. Megan has over 25 years of professional design experience, and she has worked with clients ranging from Fortune 500 companies to small, grassroots nonprofits.

In addition to owning and operating Rounds Design, Megan has worked as a Faculty Instructor at the Academy of Art University and as an Art Director and Graphic Designer for multiple agencies. She is a member of the American Institute of Graphic Arts, the Academy of Art University Alumni Association, and the University of California Santa Cruz Alumni Association. Megan holds a Master of Fine Arts in graphic design from the Academy of Art University in San Francisco.

In this episode: Designing your brand is a vital step in building your business. So, how exactly should you go about branding your company? And how do you use your visual message to stand out from the competition? According to Megan Rounds, it’s better to do your research first, so you don’t have to reinvent yourself down the road.

Megan has been in the graphic design industry for 25 years, and she has worked with numerous companies to help them create their brands. What’s her biggest piece of advice for new designers? Be solid in your craft and fluid in your medium; as the design industry evolves, you have to be open to change in order to grow with it.

In this episode of Legends Behind the Craft, Drew Hendricks sits down with Megan Rounds, Owner, Creative Director, Art Director, and Designer at Rounds Design. Together, they talk about the graphic design industry and how to brand your business. Megan discusses the questions you need to ask yourself while building your company, how to relay your message through visual content, and how to get your career started in the graphic design industry. Stay tuned!

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Ashley DuBois Leonard is the Founder and CEO of InnoVint, a cloud-based wine production software that enables real-time data entry, allowing winemakers to get insight into their operations. Ashley is a winemaker-turned-technologist with a degree in viticulture and enology. After spending nearly a decade as a winemaker on the production floor, Ashley realized there needed to be a better way to manage the wine production. Instead of waiting for someone else to design a solution, Ashley created her own from scratch. Now, InnoVint is leading winemakers into the future with the most intuitive wine production software in the industry.

In this episode: Is your winery looking for modern and efficient software to track production, capture real-time data, and manage workflow? If your answer is yes, this episode of Legends Behind the Craft is perfect for you!

In her career as a winemaker, Ashley DuBois Leonard was searching for a better way to capture what happens on the cellar floor. She decided to create her own company and software, InnoVint, to help other wineries scale their business. Winemaking is not done behind a desk—and your management process shouldn’t be either. With InnoVint, you can access your data everywhere, from the cellar to the vineyard.

In this episode of Legends Behind the Craft, Drew Hendricks talks with Ashley DuBois Leonard, Founder and CEO of InnoVint, about the newest software innovations that are giving winemakers a taste of modern technology. Ashley discusses her transition from winemaking to technology, the benefits of cloud-based software solutions, and how you can grow your business by adapting to a more progressive work model. Stay tuned!

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Laurie Millotte is an award-winning designer, world traveler, and the Founder and Chief Amazement Officer of Outshinery. Her company helps wineries of all sizes access high-quality, ready-to-use product photography and videos. Laurie is also an independent creative director and offers one-on-one services in brand strategy and design, packaging, copywriting, and more!

Laurie began her career as a Graphic Designer for Brandever Strategy, where her first design won Best of Show at the San Francisco Wine Labels Competition. She then moved on to become the Creative Director for the company, and 20 of her designs went on display at the San Francisco Museum of Modern Art. Laurie now resides in Vancouver, Canada, and continues to help clients create exceptional brands.

In this episode: Your bottle label, design, and packaging are just as important as the beverage itself; they represent your company’s story and brand. Luckily, you can take steps to create the best labels and visuals for your business and market yourself within the industry.

Laurie Millotte has over 10 years of experience as a designer and creative director in the craft beverage industry. She has worked with clients all over the world to create custom designs, and she’s here to share her strategies for utilizing technology, connecting with your customers, and building a one-of-a-kind brand.

In this episode of Legends Behind the Craft, Drew Hendricks is joined by Laurie Millotte, Founder and Chief Amazement Officer of Outshinery. Laurie takes us behind the scenes to explore how her company uses technology to design labels and high-end marketing media. Laurie also shares her expert tips on shaping your brand, understanding your audience, and creating the best website possible. If you’re interested in artistically scaling your craft beverage company, this episode is for you!

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Duncan Alney is the Founder and CEO of Firebelly Marketing, a globally ranked social media marketing agency. Duncan specializes in mission-driven food, beverage, and beauty brands, and he uses social media to help them become more likable and profitable. Firebelly Marketing received Sprout Social’s Cultivate Award and was ranked as one of the Top 10 social media agencies by Clutch.

Duncan is also the host of The Firebelly Social Show, a podcast that features food and beverage brands on a mission to make the world better.

In this episode… Social media is a great tool for your company to engage with customers, but are you utilizing the various platforms correctly? When you focus your website around social media, you could actually be driving prospective customers away from your business. So, how can you gain a strong social media presence without drawing away from your company’s services?

Marketing expert Duncan Alney has been in the industry for over 20 years, and he’s here to share his expert tips on making social media work for you and your brand. According to Duncan, there are no industry secrets: it’s all about being honest, vulnerable, and transparent with your community. In doing so, your audience will trust the brand and its values and become long-term customers for your business.

In this episode of Legends Behind the Craft, Drew Hendricks is joined by Duncan Alney, Founder and CEO of Firebelly Marketing. Together, they discuss the best social media strategies for wine and beverage companies. Duncan talks about tailoring your message, creating conversational and visual authenticity, and the best ways to engage your audience. Stay tuned.

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Andrew Means is the Creative Director and Owner of Transom, an agency that helps businesses create new, meaningful connections with customers through branding and digital work. Transom’s design philosophy uses anthropology, story theory, and modern brand science to uncover the emotional resonance between companies and their clients.

Andrew has a bachelor’s degree in philosophy from Whitworth College. Outside of work, you can find Andrew sailing, cycling, or DJing.

In this episode: It takes more than just quality wine to succeed in today’s industry—especially as the number of competitors grow. You have to implement strategies to set your business apart from the rest. So, what are the steps to make your winery stand out from competitors? And how do you cultivate innovation within your company?

For Creative Director Andrew Means, your success is in your story. He says that businesses often rely on customers to tell their story; however, it won’t make your company memorable. So how do you fix this? Andrew recommends focusing on the emotional connection between your company and your customers.

In this episode of Legends Behind the Craft, Drew Hendricks talks with Andrew Means, Creative Director and Owner of Transom, about shaping your narrative to create a strong connection with your customers. Andrew shares advice on branding, redefining your virtual experience, and focusing on the why in your company’s narrative. He also offers tips on designing a story that is unique, memorable, and scalable. Stay tuned!

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Darren Fox is the President and Founder of Idea Marketing Group, an agency specializing in web design and development. Darren is also the host of the Pitcher This! podcast, where he gets the scoop on brand marketing with beverage industry leaders. He has over 20 years of marketing experience and is a leader in many areas, including brand development, strategic planning, creative production, and web development.

Darren’s agency has been rated as a top web design agency in Chicago by Clutch and awarded Small Business of the Year by the Yorkville Chamber of Commerce. Darren is a husband, father, and outdoor enthusiast who has a passion for business and loves to explore.

In this episode... Is your website getting your business the traffic it deserves? Are you utilizing all aspects of website engagement? If your answer is no, then this episode of Legends Behind the Craft is a must-listen!

For many business owners, website development can fall by the wayside when trying to juggle other growth and marketing strategies. According to marketing and web development expert Darren Fox, investing in your website now can save you money down the road.

In this episode of Legends Behind the Craft, Drew Hendricks talks with Darren Fox, President and Founder of Idea Marketing Group, about the different ways your website can effectively market your brand. Darren shares why web development is important for your business, how to reshape your website to fit your customer’s needs, and how you can use code to increase engagement with potential clients. Plus, someone reveals an SEO trick to help improve your rankings. Stay tuned.

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Drew Hendricks is the President of Barrels Ahead, a wine and craft marketing agency that accelerates company growth through content development, SEO, and paid search. Drew is also the President of Nimbletoad, Inc., a company that helps wineries expand their digital footprint to increase membership and sales. He is the Founder of VineCat, which, before closing its doors in 2010, allowed users to inventory and track their wine through a cloud-based cellar management application. At Barrels Ahead, Drew helps companies define their unique stories to attract more customers and stand out from the crowd.

In this episode: In the wine and craft industry, it’s important to develop your marketing strategy, attract your ideal customer, and increase sales. But how can you do this in an efficient, cost-effective way? The answer is in your company’s automation tools.

As stated in Wine Business Monthly, 66 percent of wineries say they’re not going to spend any money on automation this year. According to wine industry expert Drew Hendricks, not investing in automation could result in a big loss for your company. Automating your business workflow allows you to do more with less: you can reduce the amount of staff necessary and fully utilize all of your resources.

In this episode of Legends Behind the Craft, Rise25 Co-founder Dr. Jeremy Weisz sits down with host Drew Hendricks to talk about automation in the wine industry. Drew discusses the best automation tools for your business, his tried-and-true methods for getting companies in front of their ideal customers, and how wine industry marketing has changed since the early days of the internet. Stay tuned!

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