Konsumkultur: doing business with Germany: Recent Episodes
UK Department for International Trade
Konsumkultur is the podcast for UK business trading with Germany. It’s also the German word for “consumer culture” – we chose the name as each episode will focus either on “Konsum” (that’s the consumer or retail business), or on “Kultur” (which stands for the creative and cultural industries). Produced by the UK’s Department for International Trade at the British Embassy Berlin, the series covers a range of topics related to doing business with Europe’s largest market, featuring guests from the UK and Germany.
Get in touch: konsumkultur@fcdo.gov.uk
Find out more about exporting: www.great.gov.uk
www.linkedin.com/company/department-for-international-trade
www.twitter.com/tradegovuk
www.twitter.com/tradegovukdeu
www.facebook.com/uktrade
www.instagram.com/uktrade
In this episode, we focus on ecommerce in Germany. We speak to Alien Mulyk, Public Affairs Manager for European and international affairs at bevh, the German E-Commerce and Distance Selling Association. Alien shares the results of some of the latest studies on ecommerce in Germany, speaking about demographics, habits, and payment methods, whether stereotypes about German shoppers are true and explaining the meaning of terms like Abmahnung and Impressum. We offer some tips on reducing returns with a blend of classic, tech and nudging solutions, and discuss the problem of the “attitude behaviour gap” when it comes to sustainable shopping and selling.
BEVH: www.bevh.org
Packaging register: www.verpackungsregister.org
Get in touch: konsumkultur@fcdo.gov.uk
Disclaimer: mention of products or services does not imply endorsement.
For episode three, guest host Scott Lipinski, Managing Director at Fashion Council Germany, speaks to Petra Esparza McAlpine, who runs a fashion agency in Munich. Find out more about why brands should work with an agent, how they should make initial contact, the importance of sustainability, and what makes German shoppers tick.
Fashion Council Germany homepage: https://en.fashion-council-germany.org
Petra Esparza McAlpine homepage: https://esparza-mcalpine.de
Get in touch: konsumkultur@fcdo.gov.uk
Disclaimer: mention of products or services does not imply endorsement.
In our second episode, our guest host Kayleigh Mcleod speaks with Sara Pepper OBE, Director of Creative Economy at Cardiff University and CEO of Clwstwr, and Dr Angela Frank, Head of the Creative Industries Unit at the Medien- und Filmgesellschaft Baden-Württemberg. Our panel discuss similarities and differences in the creative sector across both countries, the benefits for creative businesses in building international partnerships and how the pandemic is affecting the sector. They also speak about the new possibilities presented by digital and the opportunities presented by innovation in the creative sector, and share tips for creative exporters thinking about working with Germany.
Clwstwr homepage: https://clwstwr.org.uk
Medien- und Filmgesellschaft Baden-Württemberg homepage: https://www.mfg.de
Get in touch: konsumkultur@fcdo.gov.uk
Disclaimer: mention of products or services does not imply endorsement.
In our first episode, we speak to Sassan Safay, CEO and co-founder of SASAtrend, an independent lifestyle and fashion brands distribution company headquartered in Aachen, Germany. SASAtrend provides distribution services in the European and North American markets for over 15 international brands encompassing fashion, accessories and lifestyle. We asked Sassan how he finds new brands, how he sets up new business relationships, and how the business is currently changing. We also speak about sustainability, what really matters to distributors when assessing potential brands, and Sassan also shares some tips on how exporters can make the best possible impression.
SASAtrend homepage: https://sasatrend.com
Get in touch: konsumkultur@fcdo.gov.uk
Disclaimer: mention of products or services does not imply endorsement.