Sports Biz with Sid : Recent Episodes

Sarthak Sidharth

This podcast is about the Business of Sport and everything that comes with it. I'll take you through Life-lessons learnt from sport as well as valuable insights from life that can be used in a sports context. Welcome to Sports Biz with Sid, a Bite-sized focused sports podcast hosted by Sarthak Sidharth, a former professional tennis player turned sports-tech entrepreneur where I talk about all things sports business, technology marketing, branding, strategy and athlete development.

Lack of recovery time is the reason.

Masha, J Mac, Rafa and a few more make my list!

Recreational Sports are on the rise in India through flexible sports passes.

What are the 3 strategic choices adopted by Adidas as part of their business plan?

This episode has been sourced from Adidas directly.

Should sports organisations adopt a win at all costs approach?

What is athlete management?

What do sponsors look for in sports?

A bit of info around Professional sports for my listeners.

Why is Sports Management necessary?

Foresight and brainstorming ideas is key.

Government Agencies, Direct suppliers and more.

Do all sports have the same amount of popularity?

Opportunity Driven and Necessity driven.

Having the right sales and techniques in place is very important for sports product development.

Finding people you can collaborate with is one of the steps you can take to build world-class sports solutions.

Using positive self talk and affirmations help build your self-confidence.

A few things that need to be taken care of while launching a sports product.

Why are companies getting involved in streets sports? Find out more.

Israel, a small country is revolutionising sport through high-tech innovations.

Audience Engagement and emotional factors are huge variables in doing so.

Nielsen's Ratings? Audience Engagement? Find out more.

Learn about how a sports marketer completes a marketing cycle.

Who are the different types of consumers in sports? Are they just fans who watch a game on tv? Find out more.

Why performance measuring technologies should be used as tools and not as be all end all of measuring athlete performance.

What should coaches be checking to gauge athlete performance?

Have you watched the popular sports movie Moneyball? This is what gave rise to data science in sports.

Countries that support sports the most, bring home the most number of medals at the Olympics.

Marketing through Sports and Marketing of Sports.

What do athletes do to stay consistent..

Going Easy has a cost.

The role of luck in sports.

Think Long term. It is crucial to your development.

Having a third-party advocate for your strengths is of prime importance.

How will 5G help us get closer to professional athletes?

Should you spoon feed information to athletes?

How do you turn black swan events into opportunities?

Why do athletes make irrational choices during high-stakes encounters?

Is it better to have willpower or create an environment where it is not required?

Did you know that sports is an incredible way to make a friend, find a business partner or even an investor?

Sachin or Kohli? CR7 or Pele?

Find out why I hate these debates.

How Sports helps build the society.

Difference between public companies and sports organisations.

An intro to Sports Tourism

Sarthak Sidharth gives his take on all things sports business, marketing, branding and more. The content provided is bite-sized and easily digestible for people short on time.