diDNA Dialogue - Tips and Advice for the Digital Advertising industry: Recent Episodes
diDNA Inc
The official podcast of diDNA where we interview professionals in the digital advertising industry to get industry secrets, tips, and strategies for publishers.
diDNA offers a full ad management platform that optimizes digital ad inventory. The platform is made up of our intelligence suite, 70+ demand partners, and individual ad products customized for each publisher.
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https://www.linkedin.com/company/didna
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For today's diDNA dialogue we talk with the VP of Strategic Partnerships at EX.CO, Johanna Bergqvist. EX.CO's mission is to deliver a personalized, relevant browsing experience to users that are on a publishers website.
Johanna chats with us about how EX.CO provides value to publishers and website users, how personalization is changing the publishing landscape, and shares one piece of advice she has for publishers.
Where to find EX.CO:
On the web - https://ex.co/
LinkedIn - https://www.linkedin.com/company/excoplatform/
On Twitter - https://twitter.com/ExCoPlatform
Timestamps:
00:00 - Introductions on EX.CO and Johanna
03:01 - How do all the EX.CO offerings impact your team?
04:55 - How did industry consolidation impact EX.CO?
06:23 - What did see as the biggest impact to your business in 2022?
09:20 - Did self-serve expansion help with your target market?
10:48 - What are you taking from your past strategy and bringing into your future?
14:05 - What advice would you share with a publisher navigating this industry?
17:15 - What’s the easiest way to get connected with you and EX.CO?
Connect Stay connected with us!
didna.io
https://www.linkedin.com/company/didna
For today's diDNA dialogue we talk with the CEO and Co-Founder of Confiant, LD Mangin.
LD shares how he saw the opportunity to start a business like Confiant, his experience working at the intersection of publishers and people, and his advice for publishers.
Check out Confiant on Linkedin - linkedin.com/company/weareconfiant/
On Twitter - https://twitter.com/weareconfiant
00:00 - Introductions to LD Mangin and Confiant.
04:40 - Why did you choose Confiant as your next venture?
08:17 - We protect people, but paid by publishers.
14:26 - How do you quantify this to publishers?
22:24 - What is the one piece of advice for publishers?
26:02 - What’s the easiest way to get connected with you?
Connect Stay connected with us! didna.io https://www.linkedin.com/company/didna
If you'd like to watch instead check out our site here - https://didna.io/didna-dialogues/
For today's diDNA dialogue we talk with the CEO and Co-Founder of pubstack, Loïc Sfiligoi.
Loïc shares some excellent advice we haven't heard before this video, new metrics to pay closer attention to, and the problem that him and his partner set out to solve!
Check out pubstack on Linkedin - https://www.linkedin.com/company/pubstack/
Find Loïc on LinkedIn - https://www.linkedin.com/in/lo%C3%AFc-sfiligoi-82341784/
Check out pubstack online - https://pubstack.io/
00:00 Introductions.
03:08 - What is Pubstack?
04:05 - Why drove you to create the MVP for pubstack?
07:46 - Starting in the EU and 80% of the French market.
11:48 - Where does pubstack fit in the publisher toolbelt?
14:48 - How are the data changes impacting pubstack?
19:04 - We are more than an analytics tool!
20:06 - What are your pieces of advice for publishers?
25:25 - What's the easiest way to connect with you?
Connect Stay connected with us! didna.io https://www.linkedin.com/company/didna
For today's diDNA dialogue we talk with the Head of Consumer Products at The Weather Company (an IBM Business), Krista Rouse.
Krista shares how The Weather Company at its core is a publisher, but has always created products for its end users.
She shares some excellent advice for publishers navigating the industry and how she's lead her team through some large industry changes.
Check out The Weather Company (an IBM Business) on LinkedIn - https://www.linkedin.com/company/the-weather-company-ibm-business/
Visit Krista's page - https://www.linkedin.com/in/krista-rouse/
00:00 - Welcome to the diDNA Dialogue
00:35 - Where'd you get your start in the industry?
01:49 - What made you switch over to The Weather Company?
03:19 - What’s the breakdown between IBM and The Weather Company?
05:28 - How does providing content tie to products?
06:51 - Where is the strategy going for 2022?
08:50 - What are the topics in the forefront of your mind?
14:40 - What has been the biggest impact for you in 2021?
16:52 - What type of advice do you have for publishers?
19:28 - What’s the easiest way for publishers to get access to the organization?
Connect Stay connected with us! didna.io https://www.linkedin.com/company/didna If you'd like to listen instead check out our podcast here - https://anchor.fm/didnadialogue
For today's diDNA dialogue we talk with the Director of Publisher Development, Nick Coté. Nick has been in the industry for the last 12 years and has seen a lot of changes impacting publishers and partners.
Now at a publisher, Nick is getting to use his experience in the industry as he explores the video niche and helps provide solutions to other publishers!
Check out Dailymotion on Linkedin - https://www.linkedin.com/company/dailymotion/
Check out Dailymotion online - https://www.dailymotion.com/us
Follow Nick on Linkedin - https://www.linkedin.com/in/nicholascote/
Reach out directly at - nicholas.cote@dailymotion.com
00:00 - Introductions and the story
02:29 - What is DailyMotion?
05:45 - Why did DailyMotion pull you back in?
10:23 - How does working for a publisher change the way you approach publishers with your video solution?
14:53 - How is the future of video changing?
19:52 - What is your advice for publishers?
38:58 - what’s the easiest way to connect?
Connect Stay connected with us! didna.io https://www.linkedin.com/company/didna
For today's diDNA dialogue we talk with the Founder of B2 Ad Ops, Bryan Goldberg! Bryan started in the world of newspapers providing guidance on all things digital (when programmatic was still ONLY remnant inventory).
Bryan shares his story and how he created his organization with the experience he gained at the newspapers. He shares some excellent advice for publishers and even some of the biggest challenges they're facing in this new age of advertising!
Check out B2 Ad Ops on Linkedin - https://www.linkedin.com/company/b-squared-ad-ops-llc.
Check out Bryan on Linkedin - https://www.linkedin.com/in/bryan-j-goldberg-1b871a4/
On the web - b2adops.com
Via email - operations@b2adops.com
00:00 - Introductions and the story?
01:50 - What side of the business were you covering at the newspaper?
03:07 - What did digital look like before present day programmatic?
03:52 - What started B2 AdOps?
05:00 - What is B2 AdOps?
06:51 - The biggest challenge publishers are facing today
10:04 - How is the approach different for small and large publishers?
13:03 - What advice would you share with publishers
14:41 - How to stay up to date and educated
15:37 - Best way to get connected
Connect Stay connected with us! didna.io https://www.linkedin.com/company/didna
For today's diDNA dialogue we talk with the Senior Vice President of Marketplace and Addressability at PubMatic, Andrew Baron.
Andrew has years of experience in the ad industry and shares his insight on one of the most talked about subjects right now - Identity and Addressability.
He touches on what the changes in the addressability landscape has meant for PubMatic and their customers as well as some tips for publishers navigating the current ad ecosystem.
Check out PubMatic on LinkedIn - https://www.linkedin.com/company/pubmatic/
Check out PubMatic online - pubmatic.om
Check out Andrew on Linkedin - https://www.linkedin.com/in/andrew-baron-3326019/
00:00 - Introductions and who Andrew is!
00:59 - What is PubMatic?
02:34 - Where does PubMatic fit in the ecosystem?
04:10 - How has the addressability changes impacted PubMatic and it's customers?
05:35 - What Addressability changes mean to the AdTech.
07:10 - What would you want to share with publishers regarding ad revenue generation and the ad industry as a whole?
12:49 - What was the big value in partnering with diDNA?
15:00 - Publishers can use this to empower their sales team.
16:08 What is your advice and tips for publishers navigating the industry right now?
Connect Stay connected with us! didna.io https://www.linkedin.com/company/didna If you'd like to listen instead check out our podcast here - https://anchor.fm/didnadialogue
For today's diDNA dialogue we talk with the CEO of Trion Interactive, Paul Calento.
Paul has years of experience in the industry as both an ad tech veteran and publisher.
Paul dives into how his experience as a publisher has driven the Trion strategy, how you never really have one customer, and that you must really focus on QUALITY!
Check out Trion online - http://trioninteractive.com/
On Linkedin - https://www.linkedin.com/company/trion-interactive/
00:00 - Introductions
02:27 - Where does Trion sit in this ecosystem?
06:20 - How is your strategy changing with video and the cookieless world?
10:03 - What have you used in the Trion strategy that stems from your experience as a publisher?
13:47 - Who really is your client if you have a focus on quality?
18:17 - Who has the problem of ID? Publishers? SSP? Ad Industry as a whole?
22:45 - What is some advice for publishers?
27:09 - How to get connected and other projects Trion is working on
Connect Stay connected with us! didna.io https://www.linkedin.com/company/didna #trioninteractive #supplyside #forthepublisher
On todays diDNA dialogue we talk with the CEO of BiggerPockets, Scott Trench.
Scott shares some brilliant insight into bucketing revenue streams, strategic targeting of ad inventory, and what to ask yourself if the strategy has changed in years.
Check out BiggerPockets on Linkedin - https://www.linkedin.com/company/biggerpockets/
BiggerPockets on Instagram - https://www.instagram.com/biggerpockets
Scott on Instagram - https://www.instagram.com/scott_trench
You can also check out Scott's book, Set for Life, here -https://www.barnesandnoble.com/w/set-for-life-scott-trench/1125974938
00:00 - Introductions!
02:02 - Scott's Story
05:33 - FIRE to BP
08:32 - What is BiggerPockets?
11:28 - What wasn't in the playbook
14:28 - User Acquisition by listening to your user base
19:34 - Start with community
21:37 - The direct sale dilemma
23:08 - Users and community as a primary focus
23:51 - How to balance user experience and ad revenue
27:47 - Ancillary forms of revenue
28:58 - Advice for publishers
35:05 - Direct or programmatic
38:28 - Get connected
Connect Stay connected with us! didna.io https://www.linkedin.com/company/didna
For today's diDNA dialogue we talk with the CEO and Founder of Hindsight Solutions, Hersh Patel. Recently a recipient of the Forbes 30 under 30, Hersh dives into the inspirations behind the organization.
He also touches on how dynamic the industry is and how that's impacted the Hindsight strategy moving forward. Listen for some great tips for publishers and tech founders alike!
Check out Hindsight on Linkedin - https://www.linkedin.com/company/hindsighttechnologysolutions/
Check out the Hindsight website - https://hindsightsolutions.net/
Connect with Hersh on LinkedIn - https://www.linkedin.com/in/hersh-patel-36a34420/
Connect with Hersh via email - hpatel@hindsightsolutions.net
00:00 - Introductions!
03:24 - The Adaptive Engagement Experience
05:17 - Did the ad industry provide any guidance?
07:12 - The cookie issue affects EVERYONE
08:44 - What sparked the 'tech versus publisher' conversation?
11:10 - Advice for tech companies and founders
12:59 - Advice for publishers
15:22 - How do you 'future' proof?
17:23 - How to connect with Hersh. Connect Stay connected with us! didna.io https://www.linkedin.com/company/didna
On todays diDNA dialogue we talk with the CEO of infolinks, Bob Regular. Bob shares his unique perspective as a publisher (owner of Adotas) and a veteran on the SSP and Ad Technology side of the business.
He knows the industry has become complicated and wants to share his point of view on where intermediaries will end up, what a publisher should focus on in this fast changing world, and what to look for as a business owner.
Check out infolinks on Linkedin - https://www.linkedin.com/company/infolinksmedia/
Bob on Linkedin - https://www.linkedin.com/in/rregular/
Check out infolinks on the web - https://www.infolinks.com/
00:00 - Introductions!
01:51 - The start to 23 years in the industry
05:30 - Buying a futon and rebuilding
12:44 - The direct relationships, the team, and the platform
18:23 - Will intermediaries always be around?
22:48 - The ad industry is complicated and pubs just want to do what they do best!
25:37 - Advice for publishers navigating this industry.
28:58 - Pick what you are and build a value prop.
32:32 - Operate lean
34:30 - How do you get connected with us?
Stay connected with us! didna.io https://www.linkedin.com/company/didna
For today's diDNA dialogue we speak with the Chief Operating Officer of an international organization Nordot, Aya Uryu! She shares some of the most critical pieces when evaluating value add partners and delegating process within an organization.
Check out Nordot on Linkedin - https://www.linkedin.com/company/nordot/about/
Contact Aya directly here - aya.uryu@nordot.io
Check out Nordot online - nordot.io
00:00 - Intro!
01:20 - How Aya transitioned from Broadcast Television
03:16 - Support the publishers - sharing is caring!
06:09 - The 2020 Strategy and how it's changed
08:08 - Individual Pubs V.S. Partners
9:12 - Biggest incentive for Publishers with Nordot
10:58 - 2021 strategy
12:21 - Advice for Publishers navigating the industry
15:57 - What helps you determine a good third party vendor
17:50 - Nordot contact info
Read through the article here - https://www.emarketer.com/content/us-...
Stay connected with us! didna.io https://www.linkedin.com/company/didna
For today's diDNA dialogue we talk with the CEO and Founder of Red Volcano, Barrie Jarman. Barrie has a unique perspective as both a publisher and an ad tech founder that fully believes in empowering the sell side of the industry.
He shares his journey through the industry, why he chose the sell side, and some brilliant advice as a founder.
Check out RedVolcano online - https://www.redvolcano.uk/
On LinkedIn - https://www.linkedin.com/company/red-volcano-ltd/
00:00 - Introductions and the Red Volcano story
11:38 - Why did RedVolcano pick the sell side?
14:26 - What was the epiphany
18:01 - What are the big points of advice for your clients?
23:44 - Where to get connected with the team
Connect
Stay connected with us!
didna.io https://www.linkedin.com/company/didna
For today's diDNA dialogue we talk with the Director of Sales and Advertising Operations of VNN Sports - Erin Blohm.
Erin shares how important it is to analyze the foundation you've developed, how important community has been, and how some transitions can be more of a vitamin than a painkiller.
Check out VNN Sports on Linkedin - https://www.linkedin.com/company/vnn-sports/
On Twitter - https://twitter.com/OfficialVNN
On Instagram - https://www.instagram.com/vnnsports
00:00 - Introductions!
00:20 - Erin and VNN
01:32 - What was brought over to VNN?
02:50 - Strategy for 2020 and how it changed.
06:19 - Take a look at your foundation!
09:00 - Looking at 2021.
12:00 - Accelerating digital efforts thanks to 2020.
13:22 - Virtual isn't going away.
15:34 - What advice would you share for publishers?
18:50 - Get connected with Erin!
Connect
Stay connected with us!
didna.io
https://www.linkedin.com/company/didna
For today's diDNA dialogue we talk with the CEO of MediaPedia, David Max. He is also the co-owner of Sports Publishers Group, the infamous Huskermax.com, and Fanalytix!
David shares how he went from being a Physician Assistant to an ad industry veteran and what he's learned along the way. He speaks to how important it is to be adaptable, allow passion to drive the business, and to blend your strategy to win!
Check out the Sports Publishers Group online - https://www.sportspublishersgroup.com
Check out Husker Max online - huskermax.com
Check out Fanalytix online - https://www.fanalytix.net/
Email David directly at - bigredmax@yahoo.com or bigredmax@gmail.com
00:00 - Introductions
00:20 - Davids entry into the industry
03:25 - How Sports Publishers Group came to be - Earn the volume
06:07 - Was it a side thing or your dream
07:42 - Husker Salute
09:34 - Where does SPG, HuskerMax, etc fit
11:54 - Adapting as a publisher and business owner
14:49 - Pent up demand means what to your strategy
16:40 - Advice for publishers
Connect
Stay connected with us!
didna.io https://www.linkedin.com/company/didna
For today's diDNA dialogue we talk with the VP of Publisher Growth at Sovrn, Keith Abbey. Keith has a long career in the ad industry and set his sights on Sovrn after realizing how they truly empower publishers.
He shares what Sovrn is doing to further support publishers around the death of the cookie with Sovrn Signal, marrying multiple solutions together in one package, and how important revenue diversification is!
Check out Sovrn on Linkedin - https://www.linkedin.com/company/sovrn-holdings-inc-/
Check out Sovrn online - https://www.sovrn.com/
00:00 - Introductions
05:33 - Why did YOU pick Sovrn ?
07:20 - How the culture shaped the Sovrn today
12:00 - The death of the third party cookie
16:14 - Educating sides
21:05 - Advice for publishers
23:56 - The easiest way to get hold of Keith and Sovrn
Connect Stay connected with us!
didna.io
https://www.linkedin.com/company/didna
For today's diDNA dialogue we talk with the Head of Client Success, Yael Schuster. Yael shares some insightful information on the disruptive and proprietary technology Aniview offers to their partners.
Yael speaks to how important it is to really PARTNER with your clients (which is why they're called partners at AniView), how the technology is only part of the success equation, and that you must listen to the needs of your partners.
Check out AniView Linkedin - https://www.linkedin.com/company/aniview/
Email them at info@aniview.com or go directly to site at aniview.com
00:00 - Introductions
01:02 - Was display to video a natural progression
02:08 - Where does Aniview sit in the ecosystem?
04:33 - Who is your primary client?
06:19 - Did the partner strategy change based on the companies?
07:54 - Agile as a startup, but much larger!
09:28 - Where do you think 2021 will take Aniview?
13:47 - Being open minded to being more than one thing?
15:57 - So what is your advice for your different partners?
19:37 - Does Aniview provide video guidance?
20:30 - Best way to get in contact?
Connect
Stay connected with us!
didna.io
https://www.linkedin.com/company/didna
or watch this one here https://youtu.be/vnXkFMYrNGw
For today's diDNA dialogue we talk with the CEO and Co-Founder of Streann Media, Giovanni Punzo. Gio has years of experience in the media world and realized there was a massive gap tech surrounding distribution, engagement, and monetization of video. Gio speaks to how important it is to try new business models, master distribution, and the what the #1 reason is that people leave a player!
Check out Streann online - streann.com
On Linkedin -https://www.linkedin.com/company/streann-media/
On Instagram - https://www.instagram.com/streannmedia
Contact Gio directly at gio@streann.com and on LinkedIn at https://www.linkedin.com/in/punzo/
00:00 - Introductions to the most innovative and interactive OTT platform in the world
05:35 - What made you decide on solving the distribution, engagement, and monetization component?
09:04 - Where does Streann sit in the ecosystem?
10:30 - #1 reason why people leave video
11:20 - How are you educating your clients
13:20 - Don’t listen, let me show you
14:37 - What advice would you give to a publisher
18:00 - Don’t be afraid to try new models
19:34 - Same content more platforms
22:24 - What’s the easiest way to get in touch?
Stay connected with us!
didna.io
https://www.linkedin.com/company/didna
Watch us here - https://youtu.be/MeXazSDOBbE
streannmedia #livestreaming #videoondemand
For today's diDNA dialogue we talk with the Senior Director, Digital Revenue Operations of The Infatuation and Zagat - Colin Sparaco.
Colin shares the pivot in 2020, why they focus on education and a sense of community, and some of the best pieces of advice heading into 2021 as a publisher.
Check out The Infatuation on Youtube - https://www.youtube.com/user/immaculateinfat and on LinkedIn - https://www.linkedin.com/company/the-infatuation/
00:00 - Introductions!
01:23 - F1 to Publishing
04:07 - Who is The Infatuation & Zagat?
06:50 - What it's like being restaurant advocates?
09:59 - Pivoting in 2020 IRL to Virtual
14:12 - Most effective ways to communicate with a user base
16:36 - Revenue diversification and mailbox money
20:12 - Heading into 2021 Building strong A/B tests
25:19 - What is a ghost kitchen? Sense of community
27:11 - Advice for publishers navigating the industry
Connect
Stay connected with us!
didna.io
https://www.linkedin.com/company/didna
Watch us here - https://youtu.be/oK0oxaG9q8w