Grow Your Solar Business: Recent Episodes
Josiah Atkins
Welcome to Grow Your Solar Business! In this show we will talk anything about how to generate solar leads using social media, sell solar the right way and building a solar empire. Hosted by Josiah Atkins.
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Everyone Wants Referrals They have higher conversion rates...They are the most cost-effective lead gen... costing you pretty much nothing. Referrals often come pre-qualified and with a level of trust already established, which can significantly shorten the sales cycle.So now that you want referrals... how do you get them?
Here are Further Resources - 📈Instagram - Follow us on Instagram! - @https://www.instagram.com/prospect_bacon ☀️Facebook Group - Grow Your Solar Business - Join our growing community of solar reps and companies! - https://www.facebook.com/groups/12645...🥓Prospect Bacon (Solar Marketing Agency)Want to see how we manage over $1.5Mill/mo. solar ads across Facebook, Instagram, YouTube and TikTok? Book a call here: https://fb.prospectbacon.com/yt
Google ads is one of the oldest online advertising platforms.It's honestly probably older than your average door knocker at your Solar Business...So how do you even work this resource for your company?In this video I break down the five major components and areas to utilize when navigating Google to run ads. - YouTube Ads - Paid Search Ads - Display Ads - Google Maps Placements - and SEO Some of these platforms are modes of paid advertising and others are FREE So be sure to watch the video till the end so you can figure out if Google ads is an avenue of marketing that you should explore. Let us know if you find this video helpful and be sure to like, subscribe, and check out our further resources below! Here are Further Resources - 📈Instagram - Follow us on Instagram! - @https://www.instagram.com/prospect_bacon ☀️Facebook Group - Grow Your Solar Business - Join our growing community of solar reps and companies! - https://www.facebook.com/groups/12645...🥓Prospect Bacon (Solar Marketing Agency)Want to see how we manage over $1.5Mill/mo. solar ads across Facebook, Instagram, YouTube and TikTok? Book a call here: https://fb.prospectbacon.com/yt
What is the secret to standing out in your solar market? Josiah shares his thoughts on what you need to do to stick out.Here are Further Resources - 📈Instagram - Follow us on Instagram! - @https://www.instagram.com/prospect_bacon ☀️Facebook Group - Grow Your Solar Business - Join our growing community of solar reps and companies! - https://www.facebook.com/groups/12645...🥓Prospect Bacon (Solar Marketing Agency)Want to see how we manage over $1.5Mill/mo. solar ads across Facebook, Instagram, YouTube and TikTok? Book a call here: https://fb.prospectbacon.com/yt
How do you boost your Solar Company Sales team performance? It all starts with tracking the right stats.Here are Further Resources - 📈Instagram - Follow us on Instagram! - @https://www.instagram.com/prospect_bacon ☀️Facebook Group - Grow Your Solar Business - Join our growing community of solar reps and companies! - https://www.facebook.com/groups/1264586283735419/🥓Prospect Bacon (Solar Marketing Agency)Want to see how we manage over $1.5Mill/mo. solar ads across Facebook, Instagram, YouTube and TikTok? Book a call here: https://fb.prospectbacon.com/yt
Why should you hire a Solar Marketing Company?Here are Further Resources - 📈Instagram - Follow us on Instagram! - @https://www.instagram.com/prospect_bacon ☀️Facebook Group - Grow Your Solar Business - Join our growing community of solar reps and companies! - https://www.facebook.com/groups/1264586283735419/🥓Prospect Bacon (Solar Marketing Agency)Want to see how we manage over $1.5Mill/mo. solar ads across Facebook, Instagram, YouTube and TikTok? Book a call here: https://fb.prospectbacon.com/yt
What's the secret to making Solar Marketing profitable?
Here are Further Resources - 📈Instagram - Follow us on Instagram! - @https://www.instagram.com/prospect_bacon ☀️Facebook Group - Grow Your Solar Business - Join our growing community of solar reps and companies! - https://www.facebook.com/groups/1264586283735419/🥓Prospect Bacon (Solar Marketing Agency)Want to see how we manage over $1.5Mill/mo. solar ads across Facebook, Instagram, YouTube and TikTok? Book a call here: https://fb.prospectbacon.com/ytWant to see how we manage over $1.5Mill/mo. solar ads across Facebook, Instagram, YouTube and TikTok? Book a call here: https://fb.prospectbacon.com/yt
When should you fire your marketing company? Josiah walks through his top three reasons to break up with your marketing company and what to expect when working with one.If you want a PDF containing the content of this video, leave a comment and a team member will reach out to you!Here are further resources:📈InstagramFollow us on Instagram for content on how to generate leads using social media https://www.instagram.com/prospect_bacon☀️Facebook Group - Grow Your Solar BusinessJoin our growing community of smart solar reps and companies: https://www.facebook.com/groups/1264586283735419/🥓Prospect Bacon (Solar Marketing Agency)Want to see how we manage over $1.5Mill/mo. solar ads across Facebook, Instagram, YouTube and TikTok? Book a call here: https://fb.prospectbacon.com/yt
This is Solar Lead Generation 101: a crash course to lead generation, what that means, and the things you need to know to grow your solar business.Here are Further Resources - 📈Instagram - Follow us on Instagram! - @https://www.instagram.com/prospect_bacon ☀️Facebook Group - Grow Your Solar Business - Join our growing community of solar reps and companies! - https://www.facebook.com/groups/1264586283735419/🥓Prospect Bacon (Solar Marketing Agency)Want to see how we manage over $1.5Mill/mo. solar ads across Facebook, Instagram, YouTube and TikTok? Book a call here: https://fb.prospectbacon.com/yt
Solar Marketing is important. We go into detail on each step to prepare you for the most success in your marketing journey. Here are Further Resources - 📈Instagram - Follow us on Instagram! - @https://www.instagram.com/prospect_bacon ☀️Facebook Group - Grow Your Solar Business - Join our growing community of solar reps and companies! - https://www.facebook.com/groups/1264586283735419/🥓Prospect Bacon (Solar Marketing Agency)Want to see how we manage over $1.5Mill/mo. solar ads across Facebook, Instagram, YouTube and TikTok? Book a call here: https://fb.prospectbacon.com/yt
What platforms are best for Solar Marketing in 2024? Click the link below for our full MASTERCLASS!MASTERCLASS: https://bit.ly/3TtkQbF📈InstagramFollow us on Instagram for content on how to generate leads using social media https://www.instagram.com/prospect_bacon☀️Facebook Group - Grow Your Solar BusinessJoin our growing community of smart solar reps and companies: https://www.facebook.com/groups/1264586283735419/🥓Prospect Bacon (Solar Marketing Agency)Want to see how we manage over $1.5Mill/mo. solar ads across Facebook, Instagram, YouTube and TikTok? Book a call here: https://fb.prospectbacon.com/yt
How do you generate Solar Leads in 2024? What is compliance? Subscribe to get the answers to these questions and more!TRAINING: https://bit.ly/3x9qLvm📈InstagramFollow us on Instagram for content on how to generate leads using social media https://www.instagram.com/prospect_bacon☀️Facebook Group - Grow Your Solar BusinessJoin our growing community of smart solar reps and companies: https://www.facebook.com/groups/1264586283735419/🥓Prospect Bacon (Solar Marketing Agency)Want to see how we manage over $1.5Mill/mo. solar ads across Facebook, Instagram, YouTube and TikTok? Book a call here: https://fb.prospectbacon.com/yt
Exclusive Solar Leads are essential to making your business thrive. Click the link below to get our full training!TRAINING: https://bit.ly/3x4V2eF📈InstagramFollow us on Instagram for content on how to generate leads using social media https://www.instagram.com/prospect_bacon☀️Facebook Group - Grow Your Solar BusinessJoin our growing community of smart solar reps and companies: https://www.facebook.com/groups/1264586283735419/🥓Prospect Bacon (Solar Marketing Agency)Want to see how we manage over $1.5Mill/mo. solar ads across Facebook, Instagram, YouTube and TikTok? Book a call here: https://fb.prospectbacon.com/yt
Do you want to master the Solar Industry? Click the link below for our full Masterclass!MASTERCLASS: https://bit.ly/3TMRHd9RESOURCES:📈InstagramFollow us on Instagram for content on how to generate leads using social media https://www.instagram.com/prospect_bacon☀️Facebook Group - Grow Your Solar BusinessJoin our growing community of smart solar reps and companies: https://www.facebook.com/groups/1264586283735419/🥓Prospect Bacon (Solar Marketing Agency)Want to see how we manage over $1.5Mill/mo. solar ads across Facebook, Instagram, YouTube and TikTok? Book a call here: https://fb.prospectbacon.com/yt
Our tips to get quality solar leads for your business. Say goodbye to no-call, no-shows and hello to sat appointments and more closed deals than ever in 2024 with these marketing tips. If you would like to watch the MasterClass version of this video we have it linked below. There we go into further detail on each step to prepare you for the most success in your marketing journey. LINK -- https://bit.ly/3TtkQbFFurther Resources - 📈Instagram - Follow us on Instagram! - @https://www.instagram.com/prospect_bacon ☀️Facebook Group - Grow Your Solar Business - Join our growing community of solar reps and companies! - https://www.facebook.com/groups/1264586283735419/🥓Prospect Bacon (Solar Marketing Agency)Want to see how we manage over $1.5Mill/mo. solar ads across Facebook, Instagram, YouTube and TikTok? Book a call here: https://fb.prospectbacon.com/yt
5 essential steps to be sure that you are doing the most you can to make all your marketing sources work for you. Make sure that your marketing is doing what it should be doing, and not wasting your precious pennies. If you would like to watch the MasterClass version of this video we have it linked below. There we go into further detail on each step to prepare you for the most success in your marketing journey. LINK -- http://bit.ly/49QreB2Here are Further Resources - 📈Instagram - Follow us on Instagram! - @https://www.instagram.com/prospect_bacon ☀️Facebook Group - Grow Your Solar Business - Join our growing community of solar reps and companies! - https://www.facebook.com/groups/1264586283735419/🥓Prospect Bacon (Solar Marketing Agency)Want to see how we manage over $1.5Mill/mo. solar ads across Facebook, Instagram, YouTube and TikTok? Book a call here: https://fb.prospectbacon.com/yt
On this weeks episode, Regional Manager of Pure Energy and Owner of Money Gang Capital, Alex Zblewski talks about his early start into sales and what advice he would give himself looking back.
Share thoughts and ideas with other solar professionals in the industry. Join the Facebook Group: https://www.facebook.com/groups/1264586283735419
If you are in the solar industry and looking for qualified solar leads, schedule a call with Prospect Bacon to see if we are a good fit to help you grow and scale you business. https://www.prospectbacon.com/consultation/
IG: @prospectbacon
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TJ Nelson is the CEO of Direct Solar, based out of Las Vegas, Nevada. This is his conversation with Prospect Bacon CEO, Josiah Atkins.
Share thoughts and ideas with other solar professionals in the industry. Join the Facebook Group: https://www.facebook.com/groups/1264586283735419
If you are in the solar industry and looking for qualified solar leads, schedule a call with Prospect Bacon to see if we are a good fit to help you grow and scale you business. https://www.prospectbacon.com/consultation/
IG: @prospectbacon
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Garrett Mendelsohn is the owner of Solar Bootcamp a company teaching reps to sell solar over the phone. This is his conversation with Prospect Bacon CEO, Josiah Atkins.
Share thoughts and ideas with other solar professionals in the industry. Join the Facebook Group: https://www.facebook.com/groups/1264586283735419
If you are in the solar industry and looking for qualified solar leads, schedule a call with Prospect Bacon to see if we are a good fit to help you grow and scale you business. https://www.prospectbacon.com/consultation/
IG: @prospectbacon
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Marshall Manley is the Co-Owner of Optimum Energy Group based in Utah. This is his conversation with Prospect Bacon CEO, Josiah Atkins.
Share thoughts and ideas with other solar professionals in the industry. Join the Facebook Group: https://www.facebook.com/groups/1264586283735419
If you are in the solar industry and looking for qualified solar leads, schedule a call with Prospect Bacon to see if we are a good fit to help you grow and scale you business. https://www.prospectbacon.com/consultation/
IG: @prospectbacon
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Joe Mousakheel is the part owner of The Solar Academy and SolarCon. This is his conversation with Prospect Bacon CEO, Josiah Atkins.
Share thoughts and ideas with other solar professionals in the industry. Join the Facebook Group: https://www.facebook.com/groups/1264586283735419
If you are in the solar industry and looking for qualified solar leads, schedule a call with Prospect Bacon to see if we are a good fit to help you grow and scale you business. https://www.prospectbacon.com/consultation/
IG: @prospectbacon
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Grant Gluck is the owner of Energy Stars Construction. This is his conversation with Prospect Bacon CEO, Josiah Atkins.
Share thoughts and ideas with other solar professionals in the industry. Join the Facebook Group: https://www.facebook.com/groups/1264586283735419
If you are in the solar industry and looking for qualified solar leads, schedule a call with Prospect Bacon to see if we are a good fit to help you grow and scale you business. https://www.prospectbacon.com/consultation/
IG: @prospectbacon
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Josiah Atkins, owner and founder of Prospect Bacon, discusses his thoughts on Q4 and what it takes to make it a quarter to look forward to.
Share thoughts and ideas with other solar professionals in the industry. Join the Facebook Group: https://www.facebook.com/groups/1264586283735419
If you are in the solar industry and looking for qualified solar leads, schedule a call with Prospect Bacon to see if we are a good fit to help you grow and scale you business. https://www.prospectbacon.com/consultation/
IG: @prospectbacon
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Josiah Atkins, owner and founder of Prospect Bacon, discusses getting lean, getting mean and how to set your business up for getting some green.
Share thoughts and ideas with other solar professionals in the industry. Join the Facebook Group: https://www.facebook.com/groups/1264586283735419
If you are in the solar industry and looking for qualified solar leads, schedule a call with Prospect Bacon to see if we are a good fit to help you grow and scale you business. https://www.prospectbacon.com/consultation/
IG: @prospectbacon
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Josiah Atkins, founder of Prospect Bacon, discusses his thoughts on the solar industry and how to make your ad campaigns succeed.
Share thoughts and ideas with other solar professionals in the industry. Join the Facebook Group: https://www.facebook.com/groups/1264586283735419
If you are in the solar industry and looking for qualified solar leads, schedule a call with Prospect Bacon to see if we are a good fit to help you grow and scale you business. https://www.prospectbacon.com/consultation/
IG: @prospectbacon
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J.D. De La Rosa is the founder of Austin based EPC Roofio. This is his conversation with Prospect Bacon CEO, Josiah Atkins.
Share thoughts and ideas with other solar professionals in the industry. Join the Facebook Group: https://www.facebook.com/groups/1264586283735419
If you are in the solar industry and looking for qualified solar leads, schedule a call with Prospect Bacon to see if we are a good fit to help you grow and scale you business. https://www.prospectbacon.com/consultation/
IG: @prospectbacon
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Ross Erstling is the CEO and Founder of SolarMatch. This is his conversation with Prospect Bacon CEO, Josiah Atkins.
Share thoughts and ideas with other solar professionals in the industry. Join the Facebook Group: https://www.facebook.com/groups/1264586283735419
If you are in the solar industry and looking for qualified solar leads, schedule a call with Prospect Bacon to see if we are a good fit to help you grow and scale you business. https://www.prospectbacon.com/consultation/
IG: @prospectbacon
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Ah, leads. Those elusive creatures that tantalize us with the promise of a sale, if only we could catch them. But alas, time and time again, they slip away, leaving us wondering… do our leads suck or is it our lead management system that's failing us? Well, dear salespeople, fret not! Your leads are probably just misunderstood souls seeking the right nurturing and attention. See, it's your lead management system playing the wicked villain that needs a little makeover. For, when this dastardly system doesn't function the way it should, it's as if we're pouring our leads into a bottomless pit, never to be seen again. So, let's stop blaming those poor, innocent leads and put the focus where it belongs, shall we? The lead management system may need a good talkin' to, but once it's up to par, watch those leads transform into loyal customers overnight. And that, my friends, is how you win the sales game.
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Are you the owner of a solar company looking for ways to get your business out there? You’ve come to the right place. We’re here to guide you in the sun-filled world of marketing. With a few tips and tricks, you can make sure your company is shining brighter than all the rest. Let’s get started.
As with any business, social media should be one of your top priorities when it comes to marketing your solar company. The beauty of social media is that it allows you to easily connect with potential customers and build relationships. Plus, it’s free! Start by setting up accounts on popular platforms like Facebook, Twitter, and Instagram. Then find creative ways to engage with people who might be interested in what your company has to offer. For example, you could host giveaways or run polls asking people about their thoughts on renewable energy.
Your website should be an accurate reflection of your brand and its values. That means keeping it up-to-date with fresh content and relevant images—after all, first impressions are everything! Additionally, make sure that your website is optimized for mobile devices so that potential customers can find what they need quickly and easily while they’re on the go.
Finally, remember that SEO (Search Engine Optimization) plays a major role in how well your site ranks in search engines like Google or Bing. So take some time to research effective SEO strategies such as keyword optimization and backlink building to ensure that people can find you online more easily.
So there you have it – simple yet effective tips for marketing your solar company successfully! Don’t forget that marketing isn’t just about presenting yourself as an expert in the field – it also involves forming meaningful relationships with potential customers so that they know why they should choose you over other competitors in the market. With thoughtful planning and an eye for detail, we know that you will be able to market your solar company successfully; after all, sunshine always follows rain! Good luck!
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Solar energy companies have a unique challenge when it comes to marketing. A lot of people think they know all they need to know about solar energy and don’t realize the potential of what solar can do for them. That’s why storytelling is one of the most effective methods of marketing for solar companies. It allows them to share their story in an engaging, entertaining way that resonates with their audience. Here’s why storytelling works and how it can help your business grow.
Storytelling is an ancient art form that has been used throughout history to capture our attention and communicate ideas in an entertaining way. In the digital age, stories are more powerful than ever because they can be shared quickly and widely via social media, allowing solar companies to reach a wider audience with their message. And since stories are proven to be more memorable than facts or statistics, this can be a great way for companies to get their message across without overwhelming potential customers with too much information.
The key to successful storytelling is finding a unique angle that will engage your target audience—something that speaks directly to them and draws them into your story. Maybe it’s highlighting the environmental benefits of solar energy, or showcasing how using solar can save money on monthly utility bills, or even demonstrating how easy it is for homeowners to go solar with your company’s help. No matter what angle you choose, make sure that you keep your story focused on the customer—tell it from their point of view so they can understand why switching to solar is something they should consider doing.
Once you have your story down, you need to find ways to bring it to life in order to truly engage with your audience. Video is one great way to do this; create short videos that tell your company’s story and showcase the benefits of going solar in an accessible way that resonates with viewers. You could also use podcasts or webinars as another platform for telling your story in a longer format if necessary. And don’t forget about traditional advertising such as TV commercials or radio advertisements—these can be great ways to reach potential customers who might not be connected online.
Storytelling is a powerful tool for any business looking for new ways to market their products or services – but especially so for businesses like those in the solar industry who want people understand why going ‘green’ really does make sense! By utilizing different platforms such as video, podcasting, webinars and traditional advertising along with creative content tailored specifically toward your target audience – you should see positive results as far as increased customer awareness and engagement goes! So go ahead and give storytelling a try today – after all…it's always sunny when you use stories!
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In "The Lead Scoop: Unpacking the Qualities of a Quality Lead," we dive into the world of sales and marketing to explore what makes a lead truly valuable. Join us as we speak with sales professionals, marketing experts, and industry leaders to uncover the key qualities that define a good quality lead. We'll explore the importance of factors such as lead source, budget, intent, and timing, and discuss how to identify and prioritize leads that have the highest potential for conversion. We'll also share tips and best practices for lead nurturing, qualification, and follow-up, and explore the latest tools and technologies that can help streamline your lead generation process. Whether you're a seasoned sales pro or just starting out, this podcast is your ultimate guide to identifying and prioritizing the leads that will take your business to the next level. Join us for "The Lead Scoop" and start unlocking the secrets to successful lead generation today!
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In "Seasons of Solar: Selling the Sun in Every Season," we explore the unique opportunities and challenges of selling solar energy throughout the year. Join us as we speak with solar experts, sales professionals, and homeowners to uncover the best strategies for marketing and selling solar during the spring, summer, fall, and winter seasons. From the long sunny days of summer to the shorter days of winter, we'll discuss how to tailor your sales approach to each season, highlight the benefits of solar energy during different weather conditions, and explore the latest trends and innovations in the solar industry. Whether you're a seasoned solar salesperson or just starting out, this podcast is the ultimate guide to selling solar in any season.
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Are you a business owner looking to grow your solar business? The Grow Your Solar Business Podcast is here to help! This podcast, brought to you by Prospect Bacon, explores the benefits and drawbacks of creating a branded solar marketing campaign. We'll offer our expert insights into the potential success of a branded solar marketing campaign, weigh up the pros and cons of investing in one, and provide practical advice on how to make sure it pays off.
We'll discuss topics such as building an effective brand identity for your solar business, coming up with innovative ideas for your marketing campaigns, understanding customer behaviors around solar energy, staying ahead of competition with creative strategies and techniques, and leveraging measurement tools to track ROI. Our guests will also share their experiences of launching successful branded campaigns for their businesses. We’ll cover everything from finding the right message for your target audience through creative storytelling, getting people engaged with interesting visuals or catchy slogans, and running campaigns across multiple digital channels like social media or email.
Whether you’re just starting out on your journey towards creating an effective branded solar marketing campaign or you want to refine the one you already have in place - this podcast is here to give you all the information you need! Join us every week as we explore The Pros and Cons of Having a Branded Solar Marketing Campaign - only on The Grow Your Solar Business Podcast!
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Introduction: Welcome to the "Grow Your Solar Business" podcast, where we help solar professionals grow their business through the latest marketing strategies and techniques. In today's episode, we're focusing on the first quarter and the best ways to market your solar business for maximum impact.
Segment 1: Why Q1 is critical for marketing your solar business
- Discuss the importance of the first quarter and why it's the perfect time to ramp up your marketing efforts
- Highlight the benefits of getting a head start on the year and securing new business early on
Segment 2: The best marketing techniques for your solar business in Q1
- Discuss the top marketing techniques for generating leads and increasing brand awareness in the first quarter
- Include tactics such as digital marketing, networking, events, and more
- Offer tips for making the most of each marketing method and maximizing your results
Segment 3: Case studies and success stories from solar businesses
- Share success stories from solar businesses that have used these marketing techniques to grow their business in the first quarter
- Offer insights and lessons learned from these companies and how you can apply them to your own business
Conclusion: Thank you for listening to this episode of the "Grow Your Solar Business" podcast. If you're doing over 20 installs a month and want help generating more leads for your solar company, schedule a call with Prospect Bacon today! Our team of experts can help you achieve your marketing and growth goals in the first quarter and beyond. We hope you found today's episode informative and useful. Until next time, keep growing your solar business!
https://www.prospectbacon.com/consultation/
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Huge value with Cody Thiel.
Share thoughts and ideas with other solar professionals in the industry. Join the Facebook Group: https://www.facebook.com/groups/1264586283735419
Subscribe to our Youtube channel to see our wild and crazy ads that we produce with our in-house creative department: https://www.youtube.com/@josiahatkins3486
If you are in the solar industry and looking for qualified solar leads, schedule a call with Prospect Bacon to see if we are a good fit to help you grow and scale you business. https://www.prospectbacon.com/consultation/
IG: @prospectbacon
Jory has an interesting history of sales in the solar industry. Hear his story with Josiah in today's podcast!
Share thoughts and ideas with other solar professionals in the industry. Join the Facebook Group: https://www.facebook.com/groups/1264586283735419
Subscribe to our Youtube channel to see our wild and crazy ads that we produce with our in-house creative department: https://www.youtube.com/@josiahatkins3486
If you are in the solar industry and looking for qualified solar leads, schedule a call with Prospect Bacon to see if we are a good fit to help you grow and scale you business. https://www.prospectbacon.com/consultation/
IG: @prospectbacon
Not all digital marketing companies are made equal.
Share thoughts and ideas with other solar professionals in the industry. Join the Facebook Group: https://www.facebook.com/groups/1264586283735419
Subscribe to our Youtube channel to see our wild and crazy ads that we produce with our in-house creative department: https://www.youtube.com/@josiahatkins3486
If you are in the solar industry and looking for qualified solar leads, schedule a call with Prospect Bacon to see if we are a good fit to help you grow and scale you business. https://www.prospectbacon.com/consultation/
IG: @prospectbacon
This week Josiah chats with Cody Thiel about his history with sales in the solar industry.
Share thoughts and ideas with other solar professionals in the industry. Join the Facebook Group: https://www.facebook.com/groups/1264586283735419
Subscribe to our Youtube channel to see our wild and crazy ads that we produce with our in-house creative department: https://www.youtube.com/@josiahatkins3486
If you are in the solar industry and looking for qualified solar leads, schedule a call with Prospect Bacon to see if we are a good fit to help you grow and scale you business. https://www.prospectbacon.com/consultation/
IG: @prospectbacon
Have you thought about where solar is internationally? Josiah sits down with Cody Booth and discusses.
Share thoughts and ideas with other solar professionals in the industry. Join the Facebook Group: https://www.facebook.com/groups/1264586283735419
Subscribe to our Youtube channel to see our wild and crazy ads that we produce with our in-house creative department: https://www.youtube.com/@josiahatkins3486
If you are in the solar industry and looking for qualified solar leads, schedule a call with Prospect Bacon to see if we are a good fit to help you grow and scale you business. https://www.prospectbacon.com/consultation/
IG: @prospectbacon
What do you think marketing will look like in the solar industry in 2023? The landscape is certainly changing and you can't get away with what you used to do to run a successful solar business.
Share thoughts and ideas with other solar professionals in the industry. Join the Facebook Group: https://www.facebook.com/groups/1264586283735419
Subscribe to our Youtube channel to see our wild and crazy ads that we produce with our in-house creative department: https://www.youtube.com/@josiahatkins3486
If you are in the solar industry and looking for qualified solar leads, schedule a call with Prospect Bacon to see if we are a good fit to help you grow and scale you business. https://www.prospectbacon.com/consultation/
IG: @prospectbacon
On this episode Josiah chats with Cody Booth and how he got started in the solar world.
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Josiah and Ryan discuss the pros and cons of running statewide campaigns and hyper local marketing campaigns in the solar industry.
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Josiah is joined by guest Doug Mitchell of Argenta Energy.
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On this episode Josiah and Ryan discuss what solar companies can be doing to keep their marketing efforts going during what is a traditionally slow Q4 in the solar industry.
Use the seasonality of people expecting deals and offers as well as focus on your brand awareness to keep your company moving forward.
So, you now have a healthy flow of solar leads. What should you do with them?
Stare at them? Just pile them up? Or poke it with a stick?
In this episode, I invited Ryan Webber, our creative director, where we'll talk about what to do with your leads, how to convert them into appointments and the best practices of appointment setting.
Timestamps:
(01:27) #1 Reason why some of our clients leave PB EVEN if they got a healthy flow of leads.
(02:56) The first thing you should do when you get a lead.
(03:09) Do I really need to call the lead right away, even when I'm out of the office or playing with the kids? Here are Josiah's recommendations.
(03:46) Josiah's 4-letter word follow-up framework could instantly help you rack up appointments from your leads.
(05:10) The #1 mistake most solar reps make when following up leads.
(05:30) If you don't do THIS to your leads, might as well kiss them goodbye because you just lost the opportunity.
(06:37) How to convert your leads into appointments without lifting a finger.
Follow Us On Social Media:
Facebook Page: @prospectbacon
Instagram: @prospect_bacon
Facebook Group: Prospect Bacon: Grow Your Solar Business
Want to see how we manage over $1.5Mill/mo. Solar ads across Facebook, Instagram, YouTube and TikTok?
Book a call here: https://fb.prospectbacon.com/podcast
Hosted on Acast. See acast.com/privacy for more information.
In this episode, Josh Weymer, our account management head, joins me as we speak to a dear friend of ours, Austin Anderson.
Austin is the owner and founder of HomeSourced — a Philippine-based outsourcing company specializing in support for solar sales and solar contracting businesses.
That includes appointment setting (call center), reactivation, payroll, sales support, etc... literally everything a solar company needs.
Together with Josh, we grilled Austin on how he was able to grow his company to more than 500+ employees.
We also discussed the best practices for converting leads into appointments and what role you need to hire first when you're looking to scale.
Timestamps:
(01:43) How Austin pivoted from having a marketing agency into owning Home Sourced.
(04:45) How Home Sourced operates
(08:05) The first role you should hire when you're looking to scale your solar sales company.
(09:18) Why most sales orgs find it hard to retain sales reps (and what you can do to keep high-quality talent)
(10:35) Every time you're doing THIS one thing as a salesperson - it’ll cost you a ton (in fortune and frustration!)
(16:00) Austin's expectations when building his company and what happened instead
(32:18) #1 mistake most solar reps make when working with online leads.
(34:36) 2 Appointment Setting Hacks Austin uses to increase his client's lead-to-appointment ratio from 2% - 45%.
Follow Us On Social Media:
Facebook Page: @prospectbacon
Instagram: @prospect_bacon
Facebook Group: Prospect Bacon: Grow Your Solar Business
Want to see how we manage over $1.5Mill/mo. Solar ads across Facebook, Instagram, YouTube and TikTok? Book a call here: https://fb.prospectbacon.com/podcast
Hosted on Acast. See acast.com/privacy for more information.
If you want to hear my creative director, Ryan Webber, make fun of me for my hot tub obsession, then you'll want to listen to this episode.
But not just that, we quickly transition into systems for lead generation and pipeline in solar.
Ryan (my creative director) and I talk through…
(5:17) What you can learn from Josiah's obsessions with hot tubs that could instantly improve your online marketing fast.
(05:40) You want marketing. You want to pay for leads. But if you don't have this system in place, you're just tossing cash on fire into a dumpster.
(08:12) Why do some solar companies spend $15,000/month on marketing rather than save it and go knock on doors instead. Hint: It’s T _ _ _.
(09:57) What it really takes to have an online lead that is hot, greasy, ready-to-buy lead with a huge home.
(11:21) Here's what you every solar rep should do to improve their pitch, whether it's for an online lead or door knocking.
Follow Us On Social Media:
Facebook Page: @prospectbacon
Instagram: @prospect_bacon
Facebook Group: Prospect Bacon: Grow Your Solar Business
Want to see how we manage over $1.5Mill/mo. Solar ads across Facebook, Instagram, YouTube and TikTok? Book a call here: https://fb.prospectbacon.com/podcast
Hosted on Acast. See acast.com/privacy for more information.
When it comes to blitzing, there's no go-to person I could think of other than James Wood. He started managing with just 8 sales reps and now has grown up to 100 reps doing blitz and did 1700 installs in 2021.
So we invited him over to a Facebook live way back in February. He shared a lot of value in it and that it would be nuts not to promote that content again.
That's why we repurpose that live video into this podcast episode where you'll learn...
(01:00) How Josiah was scammed that led him to start Prospect Bacon
(02:34) James Wood shares his story of how he started in the solar industry.
(14:55) How long should your and your team perform a blitz?
(16:51) What's your best advice to the solar sales team who wants to run a blitz?
(17:50) The reverse-engineer formula to compute your blitz expense using your dollar per watt.
(19:19) The best areas to run blitz for.
(21:00) The truth about cheap leads. When running a solar campaign on markets with cheap leads can harm your business.
(22:13) #1 mistake solar salespeople make, especially if the solar industry is their only sales job.
(26:03) When you should and shouldn't do a blitz.
(28:00) Blitzing is the end-all, be-all strategy to train your sales team and get lots of deals, right? Wrong! If you don't have these essentials, it will bring you more problems.
(29:13) Why blitzing is the most profitable way to get a deal and quickly get 2-3 more out of that first deal.
(30:00) What to look for when picking reps for a blitz
(36:20) How blitzing can build a strong and solid sales team that helped James Wood grow his company.
40:00 More commission doesn't always mean good company. That's why if you're starting out, you should look for these values in a company.
50:05 What you can learn from a guy with a detailing business that worked his way to the top working with Mercedes and Tesla.
Follow Us On Social Media:
Facebook Page: @prospectbacon
Instagram: @prospect_bacon
Facebook Group: Prospect Bacon: Grow Your Solar Business
Want to see how we manage over $1.5Mill/mo. Solar ads across Facebook, Instagram, YouTube and TikTok? Book a call here: https://fb.prospectbacon.com/podcast
Hosted on Acast. See acast.com/privacy for more information.
In the past six years, the solar industry has undergone massive changes. For those looking to stay in the field, it is crucial to be adaptable and understand the different aspects of the industry.
This is where Taylor Armstrong comes in. Taylor has been in the solar industry for over 6 years now. And he also founded the Solarpreneur podcast in October 2018.
In this episode, you'll discover:
(01:38) How Taylor started in the Solar Industry.
(03:29) How Solarpreneur podcast started and how he stayed consistent in producing episodes for 4 years now.
(09:22) The "Online Door Knocking" script to extract 2-3 more referrals from one lead.
(13:27) Why Michael O'Donnell sold the most deals during the "itC iS dROPPING fROM 30% tO 26%" era.
(17:16) The Number 1 thing you need to have, whether you're running a gas station, a car wash or a solar business, so you can keep moving forward amidst obstacles.
(18:00) Why you need to "speed up" instead of slowing down in tough markets like San Diego.
(19:40) When to blitz up door knocking and when to slow down.
(20:16) The best market to sell solar. No, it's not Texas. In fact, it's just right under your nose.
(23:00) How to set your career in solar over the long haul without burning yourself out.
(25:00) How to get leads without door-knocking or spending ads on social media.
Follow Us On Social Media:
Facebook Page: @prospectbacon
Instagram: @prospect_bacon
Facebook Group: Prospect Bacon: Grow Your Solar Business
Want to see how we manage over $1.5Mill/mo. Solar ads across Facebook, Instagram, YouTube and TikTok? Book a call here: https://fb.prospectbacon.com/podcast
Hosted on Acast. See acast.com/privacy for more information.
In this episode, we invited Sean Willchene — the owner of a community solar marketing company called Community Solar Advisors USA where he shares how community solar works and how he built a solar marketing company around it from scratch.
Timestamps:
(01:54) The 10,000 ft view of Community Solar: How it works and how it can benefit customers
(03:55) Why utility companies are doing everything they can to slow down the Community Solar program.
(06:30) Sean accidentally dropped an F-bomb over a utility company. Here's why.
(07:50) Should more solar companies get into community solar?
(12:20) The one thing you should do if you want to get into community solar.
(13:58) How Sean structures his business which enables him to spend more time with his family without burning out.
(22:00) When hiring: the #1 thing you need to look for in a job candidate.
Follow Us On Social Media:
Facebook Page: @prospectbacon
Instagram: @prospect_bacon
Facebook Group: Prospect Bacon: Grow Your Solar Business
Want to see how we manage over $1.5Mill/mo. Solar ads across Facebook, Instagram, YouTube and TikTok? Book a call here: https://fb.prospectbacon.com/podcast
Hosted on Acast. See acast.com/privacy for more information.
While other solar reps stay away from knocking on doors in San Diego — the toughest market on the planet...
Earl Kapule is quietly closing deals while enjoying the weather and the beaches with his family.
If you want to know how his secret recipe, listen to this episode where shares about...
(02:27) Why San Diego is the toughest market to knock on doors.
(05:39) Why Earl loves to knock on doors in San Diego and how he makes a decent amount of dough.
(07:40) The Cockroach Mentality: How to use this seemingly disgusting strategy to set you apart from the competition.
(09:00) Door knocking is not something you need to do. Nor it's something that pays your bills. If you're hitting doors with this mindset, you are bound to(fail. Here's why.
(15:45) The #1 question you need to ask yourself truthfully if you want to be successful in solar sales.
(18:00) Even if you all the best pitch in the world, if you haven't fixed THIS, you're still going to lose.
(21:14) What NEVER to focus on if you're a new solar rep that keeps you away from the doors.
Follow Us On Social Media:
Facebook Page: @prospectbacon
Instagram: @prospect_bacon
Facebook Group: Prospect Bacon: Grow Your Solar Business
Want to see how we manage over $1.5Mill/mo. Solar ads across Facebook, Instagram, YouTube and TikTok? Book a call here: https://fb.prospectbacon.com/podcast
Hosted on Acast. See acast.com/privacy for more information.
To get this podcast show on the road, we invited Bennett Maxwell, owner and founder of Dirty Dough — a cookie company. But before he ventured into the cookie business industry, he started and grew a successful solar company which he sold and exited in just 18 months.
In this episode, you'll discover:
(00:55) How Bennett started a solar company three months post-COVID in a super-saturated market.
(05:10) A sneaky, simple follow-up trick to avoid "no-shows." This trick allowed Bennett to have 18 seats over 20 appointments and closed 17 of them.
(07:30) Your main goal in starting a solar company is to sell and exit it someday, right? Wrong! Bennett reveals what your goal should be.
(08:56) Josiah accidentally stumbled on THIS book that helped him scale Prospect Bacon fast, working with 100+ companies and almost 50 employees without burning himself out. Funny enough, Bennett used it to scale and sell his solar company in just 18 months.
(13:00) Bennett spills the beans on how to build a business from the ground up.
(16:00) - When bringing in an in-house marketing manager for your solar company could cost you $20,000.
(24:00) 2 reasons why Josiah won't start a solar company even if he's so good at generating solar leads and appointments.
(32:15) What does it really take to exit a solar company? The process is pretty straightforward than you think.
Follow Us On Social Media:
Facebook Page: @prospectbacon
Instagram: @prospect_bacon
Facebook Group: Prospect Bacon: Grow Your Solar Business
Want to see how we manage over $1.5Mill/mo. Solar ads across Facebook, Instagram, YouTube and TikTok?
Book a call here: https://fb.prospectbacon.com/podcast
Hosted on Acast. See acast.com/privacy for more information.