Business Is Sweet: Recent Episodes
Brette Hawks
A podcast dedicated to aspiring cake makers and bakers who are looking to start their own businesses or grow their business. Support this podcast: https://podcasters.spotify.com/pod/show/business-is-sweet/support
Listen in as I coach two of my students from my online Business School for Bakers program.
Learn more and enroll in the Business School for Bakers HERE!
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Tatiana of Aspen Cake Design started out like so many of us: A momma with kiddos who’s creativity in the kitchen caught fire! Just last November she accepted her biggest order quote yet for $2500, her customers didn’t even bat an eye, and she’s here with me to spill the details of how she adjusted her marketing strategy to start reaching high end clients like these!
Ready to jumpstart your baking biz and see success faster? Learn more about my Business School for Bakers online program HERE!
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You’ve got the dream and the motivation to make it happen! But how do you help your spouse feel that same confidence that your baking business is going to work out? Please welcome my own husband Nate and his perspective on my journey of starting and growing my cake business to where it is today!
Ready to jumpstart your baking biz and see success faster? Learn more about my Business School for Bakers online program HERE!
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There’s a lot of opportunities out there to participate in farmers’ markets and similar events. The question is: Is it worth it for you as a business to invest your time and efforts in them? Join me as I coach you through how to decide what events are worth your time and how to have a successful experience when selling at a market!
Ready to jumpstart your baking biz and see success faster? Learn more about my Business School for Bakers online program HERE!
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Katie Sacoman of Sweet Pea Bakery was just starting to bake from home when she discovered that the cottage food laws for home bakers in her city wouldn’t allow her to sell her products. Katie did let that stop her at all! I loved every moment talking to Katie about the research, hard work and determination she and others had to get the laws changed, and now Katie is fully operating her home bakery!
Ready to jumpstart your baking biz and see success faster? Learn more about my Business School for Bakers online program HERE!
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Have you been missing the show?! Me too! Here’s a little update about where I went for the past year, and get yourself ready for SEASON 2!
Ready to jumpstart your baking biz and see success faster? Learn more about my Business School for Bakers online program HERE!
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Feel stuck trying to figure out what’s legally required to run a home baking biz? I’ve been there too! Here’s a little introduction to a book I wrote called “Baking By The Rules” that gives you a clear overview of what you need to do as a baker in business to make sure your covering all your legal bases and in the clear to run your business. You can access the full book here: https://outofhomebaker.mykajabi.com/offers/FeAgj2td
Or enroll in Business School for Bakers and get instant access to “Baking By The Rules” plus everything else you need to know about running a home bakery like a boss. The Business School for Bakers includes courses & books on every topic: pricing, using instagram to get orders, how to talk to customers and work with clients more professionally, the legal requirements for home bakers, entrepreneurship 101, home bakery production tutorials, finance management in business, and so much more. There is no other program out there like it, and it’s already changing the lives of the students inside. Take the leap and get yourself into The Business School for Bakers!
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During the month of June, I’ll be sharing special snippets of different programs, courses, and coaching opportunities that I offer! Here’s a small excerpt from my guide “How to Get Orders Using Instagram” and the 5 most common mistakes I see bakers make on their pages.
The Business School for Bakers is now open for enrollment! Don’t spend the next three years trying to make your business grow on your own. Join the Business School now and get instant access to everything you need to know about running a home bakery like a boss. The Business School for Bakers includes courses & books on every topic: pricing, using instagram to get orders, how to talk to customers and work with clients more professionally, the legal requirements for home bakers, entrepreneurship 101, home bakery production tutorials, finance management in business, and so much more. There is no other program out there like it, and it’s already changing the lives of the students inside. Take the leap and get yourself into The Business School for Bakers!
Check out my other resources for more content!
The Out of Home Baker
My Youtube Channel
Hobble Creek Bakery
Send in a voice message: https://podcasters.spotify.com/pod/show/business-is-sweet/message Support this podcast: https://podcasters.spotify.com/pod/show/business-is-sweet/support
During the month of June, I’ll be sharing special snippets of different programs, courses, and coaching opportunities that I offer! Here’s a small snapshot of what we covered during the Bake It Happen Summit for Home Bakers that I hosted back in December. You’ll hear from three incredible home based bakers who all started within the last few years and are already making full-time incomes with their baking, not to mention while juggling mom life. Rachel from @cakes_by_rach686 , Erika from @Sweetesbakery_ , and Elizabeth from @sundbakes.
The Business School for Bakers is now open for enrollment! Don’t spend the next three years trying to make your business grow on your own. Join the Business School now and get instant access to everything you need to know about running a home bakery like a boss. The Business School for Bakers includes courses & books on every topic: pricing, using instagram to get orders, how to talk to customers and work with clients more professionally, the legal requirements for home bakers, entrepreneurship 101, home bakery production tutorials, finance management in business, and so much more. There is no other program out there like it, and it’s already changing the lives of the students inside. Take the leap and get yourself into The Business School for Bakers!
Check out my other resources for more content!
The Out of Home Baker
My Youtube Channel
Hobble Creek Bakery
--- Send in a voice message: https://podcasters.spotify.com/pod/show/business-is-sweet/messageSupport this podcast: https://podcasters.spotify.com/pod/show/business-is-sweet/support
Baking and business is supposed to be fun! It’s supposed to be enjoyable! But what if you find yourself feeling stressed, nervous, constantly anxious, and burnt out? How do you combat that? How do you lean in to find that joy again? Brette shares her personal experiences of working through the ups and downs of business and embracing the gifts that imperfections can give as you learn through the process.
The Business School for Bakers is now open for enrollment! Don’t spend the next three years trying to make your business grow on your own. Join the Business School now and get instant access to everything you need to know about running a home bakery like a boss. The Business School for Bakers includes courses & books on every topic: pricing, using instagram to get orders, how to talk to customers and work with clients more professionally, the legal requirements for home bakers, entrepreneurship 101, home bakery production tutorials, finance management in business, and so much more. There is no other program out there like it, and it’s already changing the lives of the students inside. Take the leap and get yourself into The Business School for Bakers!
Check out my other resources for more content!
The Out of Home Baker
My Youtube Channel
Hobble Creek Bakery
--- Send in a voice message: https://podcasters.spotify.com/pod/show/business-is-sweet/messageSupport this podcast: https://podcasters.spotify.com/pod/show/business-is-sweet/support
Stefani Pollack is a full-time writer, recipe developer, and entrepreneur who serendipitously entered the baking world when two friends needed cupcakes for their wedding. She has millions of readers and fans between her blog Cupcake Project and her instagram. She’s worked with brands like Wilton, Cake Boss, Paula Dean, Kitchen Aid and more, and now she’s created the biggest virtual baking event of the year called The Bake Fest- the ultimate online baking class extravaganza taught by the world’s top baking professionals.
You can get your tickets at thebakefest.com using code theoutofhomebaker15 for a sweet discount!
Check out my other resources for more content!
The Out of Home Baker
My Youtube Channel
Hobble Creek Bakery
--- Send in a voice message: https://podcasters.spotify.com/pod/show/business-is-sweet/messageSupport this podcast: https://podcasters.spotify.com/pod/show/business-is-sweet/support
Listen in on a special coaching session I held to celebrate the grand opening of The Business School for Bakers! The program is a full, self-guided program packed full with every resource, book, and course I’ve ever built, designed to help you springboard your baking business right to success. You’ll learn everything from pricing and finance, to marketing & branding, business planning, home-based production, legal requirements, customer service, and more. Join the waiting list for The Business School for Bakers and be first in the doors when it opens!
Check out my other resources for more content!
The Out of Home Baker
My Youtube Channel
Hobble Creek Bakery
--- Send in a voice message: https://podcasters.spotify.com/pod/show/business-is-sweet/messageSupport this podcast: https://podcasters.spotify.com/pod/show/business-is-sweet/support
It’s time. It’s time to get out of your own way. It’s time to drop the fear and the baggage of what you’ve been told you're allowed to do and accomplish, and it’s time to prove everyone wrong. Let’s talk about how much wonderful, exciting, incredible success and growth is waiting for you and your business if you can just allow yourself to receive it.
The Business School for Bakers is launching NEXT WEEK on April 18th! A full, self-guided program packed full with every resource, book, and course I’ve ever built, designed to help you springboard your baking business right to success. You’ll learn everything from pricing and finance, to marketing & branding, business planning, home-based production, legal requirements, customer service, and more. Join the waiting list for The Business School for Bakers and be first in the doors when it opens!
Check out my other resources for more content!
My Youtube Channel
The Out of Home Baker
Hobble Creek Bakery
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Everybody starts somewhere. Nobody walks right up to this baking business game and just has it mastered right off the bat. Yet I hear too many people use a “lack of talent” as an excuse to lean on for giving up. Your success as a baker in business doesn’t depend on whether you have natural talent or not. Let me tell you what it really does depend on.
Check out my other resources for more content!
My Youtube Channel
The Out of Home Baker
Hobble Creek Bakery
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Sheree Cochran of @wildflower.cakeco shares how she transitioned from a business with a hodge-podge of customers and products to an elevated designer wedding cake brand. We dive into the power of finding your style, targeting the right people, and building up a brand to match your value.
The Business School for Bakers is launching in two weeks! A full, self-guided program packed full with every resource, book, and course I’ve ever built, designed to help you springboard your baking business right to success. You’ll learn everything from pricing and finance, to marketing & branding, business planning, home-based production, legal requirements, customer service, and more. Join the waiting list for The Business School for Bakers and be first in the doors when it opens!
Check out my other resources for more content!
My Youtube Channel
The Out of Home Baker
Hobble Creek Bakery
--- Send in a voice message: https://podcasters.spotify.com/pod/show/business-is-sweet/messageSupport this podcast: https://podcasters.spotify.com/pod/show/business-is-sweet/support
Too many of the challenges and roadblocks to success in your business are self-inflicted and in your mind. There was a huge turning point in my baking biz when I started to think about business differently. Let’s dive into how to make that shift so you can open the door to success as a baker.
I’m teaming up with Kala from @almonds_and_aprictots to host a FREE Mini Masterclass on branding, professionalism, and communication for wedding cake decorators. Join us on Thursday March 16th for a power session to take your wedding biz to the next level! Register for FREE here!
Check out my other resources for more content!
My Youtube Channel
The Out of Home Baker
Hobble Creek Bakery
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It’s easy and natural to get frustrated with customers who want to nit pick your prices and are hesitant to pay full price for your work. So how do you start to attract more customers who are willing to pay those higher prices? Let’s dive into this together!
For help with your pricing, check out my online course Pricing Mastermind:
To access my guide and template library “How to Talk to Customers”, click here!
Check out my other resources for more content!
My Youtube Channel
The Out of Home Baker
Hobble Creek Bakery
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This week I wanted wanted to update you on the success on my new business in my new city as well as talk about some of the biggest barriers we all feel when reaching for success.
Are you loving the show? If Business Is Sweet has been a valuable resource to you, help other bakers like you find it by leaving a rating, a review, and sharing it with a friend!
Check out my other resources for more content!
Pricing Mastermind
My Youtube Channel
The Out of Home Baker
Hobble Creek Bakery
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Kala is a published cake designer, dessert photographer, and cake business helper extraordinaire! She built a successful home-based cake business in her home town in less than a year and consistently booked dozens of wedding cakes per quarter. After moving to a new state last year she is currently starting over with new strategies and helping other new home based cake business owners with her new E- Book "Cultivating Your Home Based Cake Business - A Comprehensive Guide For Beginners"
Check out her website almondsandapricots.com for recipes and to buy her new ebook and accompanying resources!
Are you loving the show? If Business Is Sweet has been a valuable resource to you, help other bakers like you find it by leaving a rating, a review, and sharing it with a friend!
Check out my other resources for more content!
Pricing Mastermind
My Youtube Channel
The Out of Home Baker
Hobble Creek Bakery
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I just wanted to take some time and update you all with what's been happening the past few weeks and talk to you about the how to keep yourself mentally well during difficult times. I'm excited to talk to you all soon!
Are you loving the show? If Business Is Sweet has been a valuable resource to you, help other bakers like you find it by leaving a rating, a review, and sharing it with a friend!
Check out my other resources for more content!
Pricing Mastermind
My Youtube Channel
The Out of Home Baker
Hobble Creek Bakery
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Running a baking business is just like baking a cake- there are ingredients you need to include in order to see successful results, and if you’re not seeing those successful results, you need to look at the recipe of ingredients to see what needs tweaking! If you’re not getting the amount of orders that you want, here’s 5 key factors to consider, analyze, and tweak in order to start bringing more customers through the door!
Are you loving the show? If Business Is Sweet has been a valuable resource to you, help other bakers like you find it by leaving a rating, a review, and sharing it with a friend!
Check out my other resources for more content!
Pricing Mastermind
My Youtube Channel
The Out of Home Baker
Hobble Creek Bakery
--- Send in a voice message: https://anchor.fm/business-is-sweet/message
What does it take to start a new business from scratch in a whole new town? That’s exactly what I’m going to do in the next 30 days! Every Tuesday I’ll give you a little mini episode update on my progress in starting my new cake business, what strategies I’m implementing, and if I’ve gotten any orders. This week, I spent some time networking with other local businesses, as well as preparing for my first big order this weekend!
Check out my other resources for more content!
Pricing Mastermind
My Youtube Channel
The Out of Home Baker
Hobble Creek Bakery
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Financial management is one of the key ingredients to business success because even if your product is great, even if you have billions of customers, even if your brand is big and reputable, if you can’t take care of the money that’s coming in, you will not grow. Brette talks about how to develop good financial practices and habits in your business so you can actually start to make money and manage it well to reach your business goals.
Financial management goes hand in hand with Pricing. It’s an understanding of your numbers that fuels your ability to budget and forecast your business income. Jump into Brette’s #1 bestselling online course Pricing Mastermind and learn to conquer your numbers and master your pricing. It teaches you price like you’ve never understood it before. Follow THIS LINK to enroll today!
Check out my other resources for more content!
Pricing Mastermind
My Youtube Channel
The Out of Home Baker
Hobble Creek Bakery
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What does it take to start a new business from scratch in a whole new town? That’s exactly what I’m going to do in the next 30 days! Every Tuesday I’ll give you a little mini episode update on my progress in starting my new cake business, what strategies I’m implementing, and if I’ve gotten any orders. This week I got my very first order for my new business!!!! I’m so stoked and can’t wait to tell you how it happened!
As I’ve been restarting, I’ve been following all of my own resources, e-books, and courses to launch this new business and get this very first order. If you want to jumpstart and springboard your own baking business to success, definitely check out my resource library HERE!
Check out my other resources for more content!
My Youtube Channel
The Out of Home Baker
Hobble Creek Bakery
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Mark Josephson speaks with thousands of home based bakers daily. He knows what’s working and what’s not, and he’s set out with his company Castiron to make running your home based bakery easier than ever. He’s sharing how to show up as a professional, and how to create ease and security in your home based bakery.
You can set up your own online shop for your baking biz in just minutes using Castiron. Up your game, up your look, and up your sales - just follow THIS LINK to get started!
Check out my other resources for more content!
My Youtube Channel
The Out of Home Baker
Hobble Creek Bakery
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What does it take to start a new business from scratch in a whole new town? That’s exactly what I’m going to do in the next 30 days! Every Tuesday I’ll give you a little mini episode update on my progress in starting my new cake business, what strategies I’m implementing, and if I’ve gotten any orders. This week I launched my new instagram, created an all new base pricing system (in under an hour!) and I’m ready to start getting my name out there to the community.
Check out my other resources for more content!
Pricing Mastermind Online Course
My Youtube Channel
The Out of Home Baker
Hobble Creek Bakery
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You CANNOT underestimate the power of customer service in your baking business. If you take care of your customers, they will take care of you! Especially in the beginnings of your business - this is how your going to get your first orders, by customers referring you to other people! Brette walks you through the importance of adding this ingredient to your business and how to show up as a professional, friendly, expert who customers can trust with their orders.
Last month, Brette hosted 174 home bakers live during 3 coaching sessions at the Bake It Happen Summit and it was the most powerful, mind-blowing, lit up three days of learning. We created business plans, financial maps, broke down pricing, and tuned in to an all new mindset of possibility. If you want to see what you missed out on and springboard your business towards success this next year, the recordings + documents and templates from that summit are now available for purchase, and you can get them here!
Check out my other resources for more content!
My Youtube Channel
The Out of Home Baker
Hobble Creek Bakery
--- Send in a voice message: https://anchor.fm/business-is-sweet/message
What does it take to start a new business from scratch in a whole new town? That’s exactly what I’m going to do in the next 30 days! Every Tuesday I’ll give you a little mini episode update on my progress in starting my new cake business, what strategies I’m implementing, and if I’ve gotten any orders.
Free Business Plan Template
Check out my other resources for more content!
My Youtube Channel
The Out of Home Baker
Hobble Creek Bakery
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Can we just realize that money and price are completely influenced by whatever bias, perspective, or story we experienced growing up? And that if we can change that story, and change the way we think about money and charging, it changes EVERYTHING and it’s AWESOME. Getting paid to create is AWESOME.
Ready to fine tune your money mindset and your pricing? Jump into Brette’s #1 bestselling online course Pricing Mastermind and learn to conquer your numbers and master your pricing. It teaches you price like you’ve never understood it before. Follow this link to enroll today!
Check out my other resources for more content!
My Youtube Channel
The Out of Home Baker
Hobble Creek Bakery
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The number one reason you’re not getting orders is because people don’t know your business exists. How do you fix that? MARKETING. Brette walks you through the first basic principles of marketing your baking business so you can start bringing more customers in the door.
Last month, Brette hosted 174 home bakers live during 3 coaching sessions at the Bake It Happen Summit and it was the most powerful, mind-blowing, lit up three days of learning. We created business plans, financial maps, broke down pricing, and tuned in to an all new mindset of possibility. If you want to see what you missed out on and springboard your business towards success this next year, the recordings + documents and templates from that summit are now available for purchase, and you can get them here: Bake It Happen Summit Resources
Don’t waste another minute trying to figure out your business on your own. Get the summit recordings and let’s Bake It Happen together!
Bake It Happen Summit Registration Link
Check out my other resources for more content!
My Youtube Channel
The Out of Home Baker
Hobble Creek Bakery
--- Send in a voice message: https://anchor.fm/business-is-sweet/message
As a baker in business, it's important to make sure that your goals and actions are aligned with your true mission. Brette talks about how to be intentional with your business and take it in the direction of true success
The Bake It Happen Summit for home bakers is happening on November 29-December 1. Come spend 3 days live with me in a private facebook group learning how to plan goals, finances, and map out your own road to success in 2023. It’s going to be an incredibly powerful coaching opportunity to hear from me about how to really hit your true possibility and potential as a home baker and we’ll be setting you up for your greatest year yet! You can register for the summit here:
The Bake It Happen Registration
Check out my other resources for more content!
My Youtube Channel
The Out of Home Baker
Hobble Creek Bakery
Send in a voice message: https://anchor.fm/business-is-sweet/message
If you're a baker, you should know Candace Nelson! The founder of Sprinkles cupcakes, judge on Cupcake Wars & Sugar Rush, serial entrepreneur. She is a boss! And I got to sit with her on stage and talk about every baker’s favorite subject: Pricing. Take a listen to the conversation we had and here how she took something as simple and seemingly cheap as a cupcake and built a thriving brand and empire around, despite all the negative voices.
The Bake It Happen Summit for home bakers is happening on November 29-December 1. Come spend 3 days live with me in a private facebook group learning how to plan goals, finances, and map out your own road to success in 2023. It’s going to be an incredibly powerful coaching opportunity to hear from me about how to really hit your true possibility and potential as a home baker and we’ll be setting you up for your greatest year yet! You can register for the summit here:
Bake It Happen Summit Registration Link
Check out my other resources for more content!
My Youtube Channel
The Out of Home Baker
Hobble Creek Bakery
Send in a voice message: https://anchor.fm/business-is-sweet/message
If you’re struggling with pricing in your cake business, I want to give you a little peek into one of the first lessons of my Pricing Mastermind course. Let’s debunk some of those myths about pricing that hold you back and start to shift the way you think about money and price in your business! Use code BIS20 to get 20% off Pricing Mastermind: An online course to help you conquer your numbers and master your cake pricing.
Pricing Mastermind Course
My Youtube Channel
The Out of Home Baker
Hobble Creek Bakery
Send in a voice message: https://anchor.fm/business-is-sweet/message
PRICING. When it comes to running a home baking business, pricing is the single biggest challenge for bakers. Brette breaks down why pricing is so difficult and teaches you the 3 key objectives that a price needs to achieve in order to actually grow your baking business and make a successful income. Use code BIS20 to get 20% off Pricing Mastermind: An online course to help you conquer your numbers and master your cake pricing.
Send in a voice message: https://anchor.fm/business-is-sweet/message
Your product obviously plays a big role in growing your business. Your baking business will truly start to flourish as you continue to develop your skills as a baker and decorator, improve your product to the tastes of your customer, and fine-tune your production processes to be faster and more efficient. Brette talks about this process and helps give you encouragement and motivation to get started.
You can learn more from Brette about baking and business by following along on Instagram @the.outofhome.baker and also on her Youtube channel The Out of Home Baker.
The Out of the Home Baker Website
Hobble Creek Cake Website
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If you want to set your baking business up for real success, the first thing you need is a plan. In this episode, Brette talks about the importance of creating a simple business plan, things that should be included and thought about, and she also addresses the fear of failure and how to ebb and flow your business with the seasons of your life. Don’t forget to download your own simple business plan template for your baking biz- just click the link below!
Free Business Plan Download
My Youtube Channel
The Out of Home Baker
Hobble Creek Bakery
Send in a voice message: https://anchor.fm/business-is-sweet/message
Is it even legal to bake & sell from a home based kitchen? This can so hard to navigate, so let’s shed a little light on this topic! Today’s episode will cover the basic legal requirements of running a home baking business in the United States and how you can start to check those boxes and cover those bases step by step.
You can connect with the host Brette & learn more tips, tricks, and help for your baking business by following along on Instagram at @the.outofhome.baker or by taking a look at her Resource Library.
Send in a voice message: https://anchor.fm/business-is-sweet/message
Building your baking business is just like making a cake- there is a recipe and specific ingredients you need to include in order for it to succeed and turn out amazing! When it comes to your business, there are 6 key ingredients you need to focus on & fine-tune in order to actually make a profit and set you on the path to success. In this episode, I tell you what those 6 ingredients are, and we’ll spend the next few episodes diving in to each one so you can start to follow & apply these key ingredients to your own baking business.
You can connect with the host Brette & learn more tips, tricks, and help for your baking business by following along on Instagram at @the.outofhome.baker or by taking a look at her Resource Library.
Also check out the More Money, Less Stress Webinar mentioned in the podcast!
Send in a voice message: https://anchor.fm/business-is-sweet/message
It’s easy to fall in love with the sweet art of baking, It’s a bit harder to take the right steps to create a successful business around your baking.
But the business side of baking is ALSO pretty sweet! I believe that you can be paid well for your creativity, build a successful baking business from home, and enjoy the work that you get to do- and in fact, I don’t just believe it, I know it. Because I’ve done it.
I’m your host Brette- a self-taught home based baker myself who’s built a thriving business making a full time income as a wedding cake designer, all from home while raising my two little kiddos. And I’m here to show you how to do it to.
Welcome to the show!
You can connect with the host Brette & learn more tips, tricks, and help for your baking business by following along on Instagram at @the.outofhome.baker or by taking a look at her Resource Library.
Send in a voice message: https://anchor.fm/business-is-sweet/message