The Empathetic Marketer Podcast: Recent Episodes
Revenue Rhino
The pandemic has disrupted many industries, and this is especially true in the events marketing space. Now that things are easing onto a new era, how do we ensure the success of our upcoming events?
**For Ariella Rechthand, Landmark Ventures' Senior Director of Event Marketing, working with reliable partners is one of the many things you might want to explore.
Listen to our new podcast today and learn more about planning value-add events and how to give your attendees the best experience while also ensuring you achieve your business goals.**
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There is more to field marketing than event planning! If your organization struggles to achieve its business goals, it may be time to explore field marketing.
In today's podcast, Michelle Radlowski, Director of Regional Marketing at Zscaler, gives a rundown on the evolution of field marketing and its crucial role in strategically driving growth to your business.
Listen to the full episode now to learn more.
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QUESTION OF THE DAY: What initiatives and new opportunities can help increase your reach and engage your target audience?
Renate Haerle, SHERPANY's VP of Marketing, answers this question and more in today's podcast episode.
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Dealing with what-ifs and possible negative results can be nerve-wracking, especially when your business value and reputation are at stake. But how do you get over this?
According to Radmila Blazheska, Chief Marketing Officer at SecurityHQ, the secret is to be open to collaboration and be brave in trying new methods.
Listen to our new podcast episode now for more marketing tips and insights.
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As marketers, we're always seeking new ways to engage with our target audience and generate demands.
For Emelie Linheden, Younium's VP Marketing, the key is having the right mix of digital and traditional channels that works. The more strategic move is to determine which channels and content fit your needs rather than doing something just because everyone else is doing the same thing.
Listen to our new podcast episode today for more insights and hot takes.
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In today's episode, Katarina Bennich, Chief Marketing Officer at Howwe Technologies, emphasizes the crucial role of using video content to connect with your audience and further strengthen your marketing strategy.
Spending a big budget or using special effects doesn't automatically make your video content effective. For Katarina, it's okay to start small -- "Start producing (video content), and it will evolve over time."
Are you still on the fence about investing in video production? Where do you push your video content? Listen to our podcast now for the answers and learn more about the advantages of video content production.
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"The things that worked a year and a half ago are no longer the things we're doing now because the industry has changed."
In today's podcast episode, Emily Rugaber, Thanx's VP of Marketing, shares her insights and learnings on shifting gears when conducting B2B marketing.
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When ushering business success, what risks should you take? What skills are essential to have? What goal should you prioritize?
In today's episode, Bart Wilson, VPiX® Founder and CMO/CXO, shares his experience and insights on fostering company growth.
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As a marketer, you may have noticed how people consume content has evolved over the years. So how do you ensure that you're still effectively engaging with your audience?
Our guest for today is Genia Shipova, Dailymotions' Chief Marketing Officer. Genia weighs in on what makes a successful B2B and B2C marketing strategy and provides more insights on improving your connection with your audience.
Follow this link to listen to our new podcast episode.
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Marketing Hot Take: It's time to STOP being a lead-generation machine!
In today's podcast, Sherri Schwartz, Head of Marketing at OvationCXM, shares her expertise and thoughts about changing one’s mindset regarding B2B marketing. Sherri stresses, "The way we marketed ten years ago is not the same as how we market today."
Listen to our latest episode now and learn more about the critical role of brand awareness and thought leadership in B2B marketing.
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“We have an idea but it becomes critically important to actually speak to, not only our customers, but our prospects—and go to where they are to see [what they are] doing from an influencer perspective.”
Daniel Reizes, Head of Marketing at Formations, details the importance of making the effort to get to know your customers instead of relying on assumptions. He also shares key principles to live by to deliver real value and drive influence within their niche market.
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Storytelling is a crucial skill that can benefit your business in various ways. When used effectively, this gives customers a persuasive incentive to engage with you and even fosters trust among your company's clients, staff, and suppliers.
In today's episode, Ali Kraus, VP of Marketing at Benetrends Financial, shares her insights and learnings on how to effectively market your business through compelling storytelling strategies.
As Ali added, "Say yes to opportunities!" Listen to hear more!
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Should you prioritize effective organic content to boost demand?
Ann Boyd, Chief Marketing Officer at Stoplight, shares how they co-promote organic content on multiple platforms to maximize sales and influence their niche audience. Learn more about the value of content partnerships, unlocking the power of organic content, and the importance of multi-platform content when you listen to the full episode.
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"Outbound is certainly not dead."
In today's podcast episode, Rob Freedman, Zuper's Head of Growth Marketing, stresses the value of outbound strategies and what it takes to make campaigns successful in driving business growth.
Listen to our podcast now to know more about how you can leverage outbound strategies.
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Every marketer's challenge is to generate strong demand throughout the customer journey. But how can this be achieved?
For Kerry Desberg, Chief Marketing Officer at Agiloft, the key is the "conveyor belt" concept. In a nutshell, this means being intentional and having consistent effort throughout all parts of the journey.
Want to learn more about this concept? Listen to our latest podcast episode now.
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For an audience that can sense an overused marketing ploy from miles away, how do you ensure that you still get your message across? For Manish Gupta, Sonar's Chief Marketing Officer, the secret is to create intent-based campaigns.
"If we cannot deliver value that helps the developers improve what they're doing, improve their career trajectory, we can very surely bet that we will lose their attention very quickly."
Listen to our latest podcast episode today for more insights on creating meaningful campaigns
#TheEmpatheticMarketer #marketingthatmatters
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Because people are now using several devices and media platforms simultaneously, marketers must keep up to continue providing a consistent customer experience across all channels. But how do you get started?
Michael Krutikov, ElectroNeek's CMO, advises marketers to keep an open mind and keep trying. Michael states, "If something doesn't work, stop, move, and try something else."
Listen to our latest podcast episode today to learn more about implementing multichannel marketing strategies.
#TheEmpatheticMarketer #multichannelmarketing #hypertargetedmarketing
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Whether you're a content marketing newbie or have been in the game for a while, it's always beneficial to go back and make sure your strategy is current, fresh, and captivating for your target audience.
In today's podcast episode, Chitra Rakesh, Starburst's Director of Content Marketing, shares her marketing experience and tips on how you can further maximize your content to your audience.
Tune in now and don't miss out!
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In today's digital environment, businesses can choose between letting data accumulate or using it to their advantage. Although the second option seems obvious, many businesses still need to learn how to utilize data-driven decision-making fully.
As Grant Johnson, Emburse' Chief Marketing Officer, stresses, "Data analytics are critical to better planning, execution, and performance."
Listen to our new podcast episode now to learn more
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As marketers, we are sometimes too enamored with pushing our brands and this has led us to disengage with our core audience and negatively impact our business goals. How can we break this cycle?
In today's podcast, we sit down with Brian Cohen, Cognigy's Director of Demand Generation. We discuss ways of thinking outside the box to engage and create meaningful conversations with our target audience.
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Is impressive content alone enough to generate demand effectively?
According to Robert Echevarria, NPHub's Head of Demand Generation,
establishing strong content aids in accelerating business growth. However, Robert stresses the importance of creating content with a purpose. He adds, "Serve content that matches the performance of the platform. Serve the platform and serve the community at the same time."
For more insights, listen to our podcast now.
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Do you find it challenging to determine which marketing strategy works best for you? For James Lerner, Alembic Technologies' Director of Demand Generation and Engagement, "You'll never know what will work unless you try."
In today's episode, we explore demand generation best practices and more!
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What content actually influences your audience to take action or drive conversion? Are you monitoring the correct metrics? Phoebe Noce, Director of Content Marketing at Knotch, answers these questions and more!
Don’t miss out on this learning opportunity.
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There are a lot of factors to consider when implementing a marketing strategy. So how can an IT services business stand out?
For today's podcast episode, our guests are kreuzwerker's Marketing Managers, Lo Voelsen and Denny Duttig. They're here to tell us some of their crucial insights and best practices for executing effective marketing strategies.
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As the saying goes, "No man is an island." The same applies to growing your business.
In today's episode, Erika Madriñan, Ultimate's Partner Marketing Manager, shares her insights on building an effective partner marketing strategy for your business.
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Consumers are becoming more aware of the importance of protecting their privacy and data. Gone are the days when marketers simply need to buy their data in order to target their audience. Now more than ever, good content is key!
Join us in our podcast today! Together with our guest, Tobias Rinsche, Chief Marketing Officer at Language I/O, we will discuss key insights on expanding your channel mix to market to your audience effectively.
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In our current economy, keeping a detailed budget is essential! When it comes to implementing marketing strategies, how do you ensure you’re on the right track? Is organic search the solution?
Join us today as John Brezinsky, VP of Global Product Marketing at Searchmetrics, shares his insights and learnings on organic marketing and more!
#TheEmpatheticMarketer
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When it comes to marketing, you shouldn’t put all your eggs in one basket. In our podcast today, Akriti Kapoor, AVP and Global Head of Marketing and Communications at Wolkensoftware, stresses that one content or metric does not fit all.
Learn how you can boost your business through effective marketing strategies and more!
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In a saturated market, how can your business stand out? For Aaron Ballew, Split's Chief Marketing Officer, it's critical to "say and do things worth remembering." An effective marketing strategy focuses on real human interaction and elevates customer experience.
Listen to the full episode to learn how to stand out in your space.
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There’s a time to cast a larger net and a time to consider a narrower focus. According to David Kilfoil, Director of Marketing at Mobilize.io, “Smaller numbers are okay as long as the quality is good.”
Listen to our podcast today as we talk about implementing a targeted approach for outbound marketing strategies.
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Nearly every brand out there is vying for customers' attention, and that level of competition means that differentiation is harder than ever before. With so many other brands out there, it's simply not enough to just be "good."
In today's podcast, Arena Investors' Head of Marketing, Parag Shah, shares his take on implementing differentiation strategy to strengthen brand marketing. Itching to learn more?
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Is your startup business ready to scale up?
For today’s podcast, our guest is Ed Locher, HG Insights’ Executive Vice President of Marketing. Ed shares his insights on which key elements to consider when transitioning your business from startup to scaleup.
Follow this link for more tips and learnings
#TheEmpatheticMarketer #StartupToScaleup
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What approach should you take when marketing to different stakeholders with different roles? How do you stand out in the fintech space? For Matthew Dilworth, Anduin Transactions’ Head Of Marketing, “I don’t think there’s one single bullet.”
Listen to our podcast to learn more about Matthew’s insights on how to build a strong demand generation marketing strategy in the fintech space.
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YES or NO: Is it worth merging field marketing and digital strategies when building your pipeline?
In today’s podcast, Greg Howard, Vivun’s Vice President of Marketing, answers this question and more.
Don’t miss out on this learning opportunity!
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These days, everyone is a writer. That's because everyone has a blog, or a Youtube channel, or is on a medium trying to tell the world about their particular topic of expertise. The challenge that most people face isn't about the content, but about connecting with others. Connecting with like-minded individuals. Connecting with customers who are aligned with your values, who understand what you're building, and more importantly - how your work can either add value to their lives or make life easier for them.
In today’s podcast, Adam Shaw, Head of Demand Generation of WeSpire Inc., reiterates the importance of content planning, maximizing your approach to potential customers, and how well-thought-out content plays a crucial role in business development.
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Content is king! 👑 But with a saturated market, how do you stand out from the crowd?
If you're facing the same dilemma, you've come to the right place! Apexanalytix' Director of Marketing, Matthew Morookia, is our guest in this latest podcast. He's here to share with everyone the secret to creating a striking content strategy through the right channels and many more.
#TheEmpatheticMarketer #contentthatmatters #contentisking
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Building a startup marketing team is no easy task. More often than not, these teams break down and are disbanded within a few months due to shifting goals, poor execution, and the inability to scale.
If you’re facing this difficulty as well, you’ve come to the right place! In today's episode, Stephen Kane, Atom Finance's Head Of Product Marketing, shares his insights, what leadership means in marketing, and more.
Listen to our podcast now!
#TheEmpatheticMarketer #leadership #marketing
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Community engagement is crucial for businesses. Consumer attention spans are shrinking quickly, and consumers are more connected and savvt than ever. This makes building a community around your brand incredibly crucial, but it isn't as easy as it sounds. Customers don't show up to the doorstep ready to rock and roll. They have to be attracted and engaged every step of the way. One way to achieve this is through effective content creation.
Listen to our podcast today as Matt Pierce, Techsmith's Learning & Video Ambassador, shares his expertise and insights on creating valuable content and more.
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"New media channels" have already disrupted marketing. In this podcast, we ask Doug Vaughan, Chief Marketing Officer at SMA Technologies how they took advantage of new and emerging media channels to build a strong pipeline. He also weighs in on what data to watch out for, what to measure, and more.
Don't miss this learning opportunity! Check out the latest episode.
#TheEmpatheticMarketer #distruptivemarketing
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Demand generation is a crucial tool that can drive revenue for your company. Not sure how to get started? Matt Sciannella, Refine Lab’s Director of Demand Generation, breaks down the important aspects of creating a strong and effective revenue-driven demand-generation campaign!
Listen to learn more.
#TheEmpatheticMarketer #demangeneration
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To effectively grow a podcast audience, you have to create content that adds value.
Senior Director Corporate Development of US Endo Partners, Kim Livesay-Brownell, shares how they use their podcast to educate listeners about endodontics and bring more attention to such an inadequately discussed topic.
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Podcasting will become a $4 Billion Industry in 2024. 🎙️
Podcasting has become integrated in many brands’ business models as a tried and true expansion strategy. ChaosSearch Chief Marketing Officer, Courtney Pallota, shares their podcasting execution process from start to finish as well as impactful marketing strategies that have helped bring valuable information, eventually drawing attention to their brand.
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Generating marketing qualified leads in an industry like medicine requires a strategy that is unique and niche. Olha Shyrykhalova, Head of Marketing at Altris AI, shares how they use data from each marketing channel to direct their strategy, hit targets, and achieve their goals.
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You probably already know that consumers would rather trust what other consumers have to say about your brand than you. But this doesn’t have to be a bad thing!
Check out our latest episode featuring the Head of Content Marketing at Contractbook, Kate Erwin, as she shares her expertise on leading collaborative content marketing and co-promotion. She also discusses how to create content with your community and other brands to build a strong reputation.
#CollaborativeContent #DigitalMarketing
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How do you overcome growth barriers with effective marketing strategies? 📈
Conor Bronsdon, Director of Demand Generation at Linear B, uncovers some effective marketing strategies that have helped their podcast grow and also shares an interesting ingredient to their success—challenger sales methodologies.
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Knowing your customer is crucial to any kind of marketing strategy. When it comes to startups, understanding the behavior of the market and the buyers is necessary when identifying the ideal customer profile and bringing a value proposition.
Learn more from VP of Product Marketing at Primer, Savita Raina, in this new episode
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Using AI-powered conversations between brands and consumers to drive deeper engagement, iAdvize Head of US Marketing, Melissa Magerer, talks about using their podcast channel to disseminate information and develop a strong personal connection with their audience.
Learn more about how they utilize conversation as a media resource and podcast metrics.
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“With a new product and a go-to-market strategy, the ‘who’ is always the most important.”
When it comes to personalized marketing solutions, there are a lot of questions to consider when building an effective strategy but the most important will always be the “Who”—who are you marketing to?
In the latest episode of the Empathetic Marketer, we are joined by OfficeRnD Senior Product Marketing Manager, Colin Daymude, to share how they use their podcast to promote and strengthen their personalized Go-to-Market strategies.
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Content is everything.
Director of Demand Generation, Hector Preciado, shares how he and his team turn content into a multi-faceted online marketplace for lawyers. Content has been a major success driver for the firm.
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Authenticity, transparency, and demand generation are some of the most important marketing considerations in fintech, says Anthemis Head of Marketing, Elise Brown.
Anthemis is not only breaking the norms as a female-led organization in a male-dominated industry but also in their overall marketing strategy of leading with authenticity rather than sales.
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“There’s no substitute for listening to partner or customer feedback.” 👂
**Chief Marketing Officer of global industry headliner, Mavim — Shobhana Viswanathan — says some of the best uses of a leader’s time is personally meeting customers to get feedback on your product, studying the industry, and understanding your team.
Listen to the full episode to learn more about the role of process in the success of global marketing and expansion in new markets.**
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What story does your brand tell? 🤔
Your company’s success is highly dependent on people’s perception of you and visual brand storytelling is a great way to create a deep emotional connection with your customers and establish strong brand recall within your target market. In this episode, Brad is joined by Adam Kranitz, VP of Marketing at LucidLink, as he shares his expertise in video production to impart on the essence and fundamentals of creating compelling video content for your brand.
Share your insights with us on LinkedIn!
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