The ID5 Podcast: Recent Episodes
ID5
The incredible growth of the internet, alongside its measurable and data-driven approach, has made digital advertising attractive for both investors and consumers. As a consequence, hundreds of technology companies have quickly populated the market, making the ecosystem more competitive and innovative, yet also more complex.Increasing regulations and technical restrictions are revolutionising the way the ecosystem operates, and this is causing many challenges to digital advertising players. At the same time, it offers the opportunity to rebuild foundations and improve the infrastructure on top of which hundreds of companies operate. This is our chance to make digital advertising sustainable and rebalance the power dynamic between tech giants and the Open Web, support publishers and offer brands a competitive marketplace.ID5 has invited industry and subject matter experts to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry to answer one pressing question: how can we make digital advertising more sustainable?
ID5’s summer podcast, How to Thrive in the Cookieless Present, turns to experts from across the industry to share their findings and case study results since developing their identity strategies. We want to help you to better understand what works and what doesn’t, and inform your future strategy as you navigate the ever-changing identity landscape.
Tune in for Episode Five with Prisma Media's Digital Business Unit Director, Dan Garzon.
ID5’s summer podcast, How to Thrive in the Cookieless Present, turns to experts from across the industry to share their findings and case study results since developing their identity strategies. We want to help you to better understand what works and what doesn’t, and inform your future strategy as you navigate the ever-changing identity landscape.
Tune in below for Episode Four with Sovrn's Managing Director, Ad Management, Peter Cunha, to learn how publishers leveraging Sovrn Signal and the ID5 ID can unlock a near two times greater lift in eCPMs.
ID5’s summer podcast, How to Thrive in the Cookieless Present, turns to experts from across the industry to share their findings and case study results since developing their identity strategies. We want to help you to better understand what works and what doesn’t, and inform your future strategy as you navigate the ever-changing identity landscape.
Tune in for Episode Three with Relevant Digital's Chief Operating Officer, Olli Järvilehto, to learn all about how they saw a reach increase of over 100% in Safari in both mobile and desktop environments thanks to the ID5 ID.
ID5’s summer podcast, How to Thrive in the Cookieless Present, turns to experts from across the industry to share their findings and case study results since developing their identity strategies. We want to help you to better understand what works and what doesn’t, and inform your future strategy as you navigate the ever-changing identity landscape.
Tune in for Episode Two with Insticator's Founder & CEO, Zack Dugow, to learn all about how they increased their fill rate by 58% across all browsers since leveraging alternative cookieless technologies.
Want to see the case study for yourself? Visit this link to download it now: https://id5.io/resources/case-study-2022-insticator/
The digital advertising industry is in a state of flux with the continual deprecation of traditional signals, changing privacy regulations, and big tech's influence. The ‘cookieless future’ is a phrase we are all far too familiar with. But what about the cookieless present? Advertisers and publishers are already missing out on reaching valuable audiences in cookieless browsers such as Safari and Firefox. In response to this identity crisis, there are many solutions surfacing and lots of promises being made. It can be confusing to know where to turn or who to trust.
ID5’s summer podcast, How to Thrive in the Cookieless Present, turns to experts from across the industry to share their findings and case study results from real tests into the effectiveness of cookieless technologies. We want to help you to better understand what works and what doesn’t, and inform your future strategy as you navigate the ever-changing identity landscape.
In this eighth episode of Future-proofing Digital Advertising, ID5 has invited Tal Chalozin, Innovid’s CTO and Co-founder to discuss the evolution of CTV, TV advertising VS web and more. Mathieu Roche, host of the Podcast and Co-Founder & CEO of ID5 discusses and answers various questions with Chalozin including:
- What have you seen in this coexistence of ad-supported VS subscriber-based, and how will this develop in the future?
- Is the world of CTV a more balanced or more difficult ecosystem compared to the web?
- Where will CTV be in the next few years?
- Are we moving towards a data driven world for television advertising as well?
- Is there already a global marketplace for CTV, or is the main focus on the US?
- How is the relationship between consumer and content provider when it comes to the value exchange, and how does this position TV respective to the web in terms of the evolution of the privacy first world that we’re entering into?
In this seventh episode of Future-proofing Digital Advertising, ID5 has invited Eric Seufert, Mobile Dev Memo Owner and Analyst to discuss privacy, the post-ATT world and more. Mathieu Roche, host of the Podcast and Co-Founder & CEO of ID5 discusses and answers various questions with Seufert including:
- Digital advertising is the fuel that powers content and services, and there’s certainly a lot of hedwins, including IDFA changes and the privacy mirage. How do you see these playing out?
- Predatory privacy is using privacy as a means to strengthen one’s competitive position. What are some of the most obvious initiatives going in this direction?
- From a consumer standpoint, who should care about privacy?
- Should we have a more direct dialogue with consumers around the notions of using data?
- Is there a risk of disconnection through the overuse of granular personal data?
- What has changed in the world post-ATT?
In this sixth episode of Future-proofing Digital Advertising, ID5 has invited Jamie Seltzer, Havas Media’s Global Managing Director, Martech & Data Strategy, to discuss the link between growth and innovation, one-to-one vs scale and more. Mathieu Roche, host of the Podcast and Co-Founder & CEO of ID5 discusses and answers various questions with Seltzer including:
- Growth as an industry is sustainable as change breeds innovation. Will we see the birth of entirely new concepts or an evolution of old practices?
- We need to strike that balance between understanding consumers and giving them a message that they can connect with at a higher level. Is the notion of one-to-one and scale compatible?
- Can we move back from the data driven marketing world that we’re in right now, or is it too late?
- How involved are brands with current developments in the digital advertising space?
- What questions does Havas receive from brands? What are the main issues they are seeing?
In this fifth episode of Future-proofing Digital Advertising, ID5 has invited Jess Simpson, Publicis’ SVP, Global Identity, Data and Tech Consulting to discuss privacy and brands’ engagement with industry developments. Mathieu Roche, host of the Podcast and Co-Founder & CEO of ID5 discusses and answers various questions with Simpson including:
- Are brands ready to engage in an explicit value exchange with consumers?
- We are migrating from a ‘simple’ world to a better world that is user-centric, consented, privacy-safe and maybe even scalable. How are brands looking at this transition?
- How much do we need to work on simplifying things as an industry, outside of the Walled Gardens, to make sure that we are a sustainable destination for brands’ investments?
- Regarding privacy, we are seeing two understandings, where on one hand authentication is associated with consent, and on the other hand, from a GDPR standpoint, it’s all about transparency and consent irrespective of the technical implementation. How are you looking at this?
In this fourth episode of Future-proofing Digital Advertising, ID5 has invited Eric Franchi, MathCapital’s Partner to discuss the potentials for innovation and maintaining a vibrant industry. Mathieu Roche, host of the Podcast and Co-Founder & CEO of ID5 discusses and answers various questions with Franchi including:
- What are the significant areas for innovation in the industry today?
- Are there areas that MathCapital views as having potential to be unlocked, but don’t receive enough projects on?
- How can the industry balance items that rely on customer identification (i.e. personalisation, on-to-one, data driven approaches, measurement) with privacy?
- Are the Walled Gardens a threat to maintaining a vibrant and innovative industry?
- From a funding standpoint, does MathCapital look at strategies that leverage the Walled Gardens as a platform for companies to build upon or does it look at strategies that come as disruptors to them? Is it one or the other or both?
At the end of the episode, Franchi shares his advice on what we can do to ensure that the industry becomes more sustainable.
In this third episode of Future-proofing Digital Advertising, ID5 has invited Joe Zawadzki, MediaMath’s CEO to discuss and shed light on how the industry is moving forward. Mathieu Roche, host of the Podcast and Co-Founder & CEO of ID5 discusses and answers various questions with Zawadzki including:
- Is the digital advertising industry growing sustainably?
- What areas are going through a maturation stage or what areas need to go through this process?
- Is this our chance to make the Open Web sustainable by building a trusted, collaborative ecosystem for brands to lean into?
- Does the market have more of a long-term vision now, or are we still in a short-term paradigm?
At the end of the episode, Zawadzki shares his advice on what we can do to ensure that the industry becomes more sustainable.
In this second episode of Future-proofing Digital Advertising, ID5 has invited Ana Milicevic, Sparrow Advisers' Co-founder to discuss how the Open Web can compete against tech giants in the new era of identity. Mathieu Roche, host of the Podcast and Co-Founder & CEO of ID5 discusses and answers various questions with Milicevic including:
- Is the industry growing sustainably?
- What are consumers’ attitudes towards ads? Are we communicating the value exchange effectively?
- How much of a risk are tech giants posing on the efforts of creating a sustainable advertising future outside of their walls?
- Where is the focus in terms of the strength within the open market? What criteria is key when building this alternative to the Walled Gardens?
In this first episode of Future-Proofing Digital Advertising, ID5 has invited Terence Kawaja, Luma Partners Founder & CEO to discuss and shed light on the latest developments, technologies and regulations that are disrupting the industry. Mathieu Roche, host of the Podcast and Co-Founder & CEO of ID5, and Terence Kawaja discuss and answer questions including:
•Is the digital advertising industry growing sustainably?
• Will consolidation of the digital advertising industry hinder the growth trajectory of the industry itself?
• Are publishers and brands moving away from data-driven/audience-driven approaches, or are we living in a data-driven world no matter what?
• What impact are tech giants having on the industry? Do they pose a risk for the future of sustainable digital advertising?
At the end of the episode, Kawaja shares his advice on what we can do to ensure that the industry becomes more sustainable.