The Conversions Podcast - Learn Conversion Rate Optimization and Landing Page Optimization Strategie: Recent Episodes
Francis Teo
Learn how to get more sales, leads and revenue on your website through Conversion Rate Optimization. We discuss Conversion Rate Optimization (CRO) and Landing Page Optimization (LPO) with CRO experts, website owners and optimization software developers.
Get actionable strategies on how to increase your conversion rate on your site now. Listen in and subscribe to keep up to date - we update regularly.
Hosted by Francis Teo from Conversions Guaranteed.
Shana Carp, one of the Co-Founders of Bayesian Witch, is an analyst and marketer with a strong background in data. In this episode, she shares with us the importance of Data Science in Conversion Rate Optimization and discusses the different methods of A/B Testing.Listen Now »
Shana Carp, one of the Co-Founders of Bayesian Witch, is an analyst and marketer with a strong background in data. In this episode, she shares with us the importance of Data Science in Conversion Rate Optimization and discusses the different methods of A/B Testing.Listen Now »
Alex Harris, President of AlexDesigns.com shares strategies learnt from over 14 years of experience in Conversion Optimization and E-Commerce web design.Listen Now »
Alex Harris, President of AlexDesigns.com shares strategies learnt from over 14 years of experience in Conversion Optimization and E-Commerce web design.Listen Now »
Roger Dooley, the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing and a very experienced direct marketer joins us for this value-packed episode of The Conversions Podcast to discuss Neuromarketing and how it can affect website conversions.Listen Now »
Roger Dooley, the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing and a very experienced direct marketer joins us for this value-packed episode of The Conversions Podcast to discuss Neuromarketing and how it can affect website conversions.Listen Now »
Bobby Hewitt, Founder of Creative Thirst and host of the Conversion Rate Marketing Academy Podcast shares with us his strategy for increasing conversions on eCommerce shops and websites.Listen Now »
Bobby Hewitt, Founder of Creative Thirst and host of the Conversion Rate Marketing Academy Podcast shares with us his strategy for increasing conversions on eCommerce shops and websites.Listen Now »
Guest host Terry Lin interviews Francis Teo on Conversion Optimization strategy and how he helps eCommerce clients get more sales and traffic.
Our guest for this episode is Justin Rondeau from WhichTestWon. We discuss Justin's approach to conversion optimization strategy, the importance of making decisions only on good test data, and some interesting case studies from the WhichTestWon library of A/B tests.
Our guest for this episode is Siddharth Deswal from Wingify, the creators of Visual Website Optimizer. We talk about some of the more interesting Visual Website Optimizer case studies, the mindset behind them, and also an overall strategy for optimizing a website.
Our guest for this episode is Karsten Lund from Atcore ApS. We talk about what heuristics are, the role of heuristics in our thinking and the buying decision making process. We also explore a bit of neuroscience, attention and testing methods, and how all of this relates to Conversion Optimization.
Dennis Moons from Black Belt Robots joins us for this episode of The Conversions Podcast. We talk about the work that has to be done before we even come up with a testing hypothesis, how to validate the results of the test, and some unexpected things that can happen during a split test.
We discuss the conversion lessons learnt from 2 successful site redesigns with Andrew Youderian from eCommerceFuel.com, a successful eCommerce entrepreneur and blogger.Listen Now »
We discuss the conversion lessons learnt from 2 successful site redesigns with Andrew Youderian from eCommerceFuel.com, a successful eCommerce entrepreneur and blogger.Listen Now »
Our guest for this episode is Daryl Mander, an experienced digital marketing consultant. We discuss and ins and outs of retargeting and display advertising, and learn how to increase micro-conversions and site conversions using retargeting and display advertising.
Episode Links * Google Display Network * Google Analytics * DC storm * AdRoll * SiteScout * Retargeter * EU Cookie Law
Contact Details for Daryl Mander * DarylMander.com * Twitter: @darylmander * LinkedIn
The post Episode 8: Retargeting and Display Advertising for Conversions with Daryl Mander appeared first on The Conversions Podcast.
This episode features Jon Powell from MECLABS. We discuss the importance of strategic test planning, tips for conversion optimization, and why understanding the prospect is so important to increasing conversions.
Episode Links * Strategic Test Planning * The 4 categories of metrics and what they say about people * Making radical redesigns to get both lifts and learnings * Story: Substance, Structure, Style and the Principles of Screenwriting (Robert McKee) * MECLABS * Marketing Experiments * Marketing Sherpa
Contact Details for Jon Powell * Twitter: @JonPowell31 * LinkedIn
The post Episode 7: Strategic Testing for Conversions with Jon Powell from MECLABS appeared first on The Conversions Podcast.
We discuss how to increase conversions on websites using email, as well as email re-marketing and behavioral targeting strategies with Chris Hexton from Vero.
Episode Links * Amazon * TripAdvisor * Flightfox * GetResponse * Aweber * Mailchimp * WP Engine * KISSmetrics * Google Analytics * SEOMoz * Qualaroo
Contact Details for Chris Hexton * Website: Vero * Twitter: @chexton * Linkedin: chexton
The post Episode 6: Email Conversions and Remarketing with Chris Hexton from Vero appeared first on The Conversions Podcast.
We learn more about e-commerce and sourcing, and discuss e-commerce conversion issues, tips and strategies with Terry Lin from the Build My Online Store podcast.
Episode Links * Mixergy * Yahoo Stores * eBay * Amazon * Shopify * Alibaba * China Sourcing Map * Panjiva * Magento
Contact Details for Terry Lin * Podcast (iTunes): Build My Online Store * Website: Build My Online Store * Twitter: @itsmeterrylin
The post Episode 5: E-Commerce Conversions with Terry Lin from Build My Online Store appeared first on The Conversions Podcast.
We discuss the role of attention, top-down and bottom-up attention processes, and the importance of the first 3 seconds of a website visit with Kurtis Morrison (VP of Client Services) from EyeQuant.
Episode Links * EyeQuant Case Studies * The Conversions Podcast Episode 1 (With Michael Aagaard from ContentVerve.com) * University of Osnabrück * Allen Institute for Brain Science * Caltech (California Institute of Technology)
Contact Kurtis via Social Media at: * LinkedIn * Twitter (@kurtiswmorrison) * EyeQuant
The post Episode 4: The Role of Attention in Conversion Rate Optimization with Kurtis Morrison from EyeQuant appeared first on The Conversions Podcast.
We discuss conversion optimization strategies with optimization expert Peep Laja from ConversionXL.com
Episode Links * UserTesting.com * Try My UI * Open Hallway * Ethnio * Google Anlyatics * Balsamiq Mockups * Visual Website Optimizer * Optimizely * Google Docs * Typeform
Peep Laja’s Resources and Publications: * Blog: ConversionXL * Agency: Markitekt * Book: How to Build Websites that Sell: The Scientific Approach to Websites
Contact Peep Laja via Social Media at: * Twitter (@peeplaja)
The post Episode 3: Conversion Optimization Strategies with Peep Laja from ConversionXL appeared first on The Conversions Podcast.
We discuss e-commerce Conversion Optimization with e-commerce shop owner and China Business Cast host JP.
Episode Links * osCommerce * BigCommerce * Shopify * Volusion * Usertesting.com * Google Remarketing (part of Google Adwords) * SiteScout RTB * Adroll * Retargeter * Optimizely * Visual Website Optimizer
Contact Details for JP * Podcast: China Business Cast * E-Commerce Shop #1: Top Condoms Canada (Condoms E-Commerce Shop in Canada) * E-Commerce Shop #2: Pro Teeth Guard (Dental Night Guards E-Commerce Shop)
Contact JP via Social Media at: * Twitter (@jingpingji)
The post Episode 2: E-Commerce Conversion Optimization with JP from ChinaBusinessCast.com appeared first on The Conversions Podcast.
We discuss Conversion Optimization strategies with Michael Aagaard from ContentVerve.com.
Episode Links * Visual Website Optimizer * Unbounce * Qualaroo (Previously KISSInsights) * UserTribe * Optimizely * Google Content Experiments (part of Google Analytics) * EyeQuant
Michael Aagaard’s Resources and Publications * Website: ContentVerve.com * Podcast: A Conversation on Content
Michael will be speaking at the MarketingSherpa Optimization Summit 2013 in Boston and has previously spoken at the MarketingSherpa Email Summit 2013.
Michael Guest Blogs at: * KISSmetrics Blog * Copyblogger Blog * Marketing Experiments Blog
Contact Michael via Social Media at: * Twitter (@contentverve) * Google+ * Facebook (ContentVerve)
Episode Transcript The full transcript of Episode 1 is now available.
The post Episode 1: Conversion Optimization Strategies with Michael Aagaard from ContentVerve.com appeared first on The Conversions Podcast.