Higher Ed Demand Gen Podcast: Recent Episodes
Concept3D
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.
What does a Personal Brand and Student Retention have in common?It’s all about community and fostering meaningful connections with others.Jeff Doyle has been in Higher Ed for over 30 years, and has done research on student success and retention in higher ed.We discuss what those factors are, and how he has built his personal brand on Linkedin.Connect with Jeff on Linkedin: https://www.linkedin.com/in/drjeffdoyle/
Recent data shows that on average, private institutions discount their tuition price 55%. This means on average students are paying 44% of the advertised price of tuition at private institutions.This has numerous negative effects and is contributing to the erosion of the middle class in Higher Ed. Emily Coleman shares her insights on what this means for institutions now and why it’s in the best interest for Higher Ed to remedy this issue.Connect with Emily Coleman on Linkedin: https://www.linkedin.com/in/emily-chase-coleman-95062779/
Podcasts are on of the greatest marketing opportunities of the modern age. You see them everywhere, after all this is a podcast too!But how can you take advantage of this medium as a higher ed institution? Well that’s wheat Nate Jorgensen is here to share. Nate is the Senior Director of Marketing at Miami University and goes over their whole strategy.Lastly, we discuss what it means to be a senior marketing leader in today’s landscape. And the answer will shock you.Connect with Nate Jorgensen on Linkedin: https://www.linkedin.com/in/jorgensennate/
Social media marketing is often undervalued in Higher Ed. It’s not always easy to see how posting on Instagram, Facebook, or Linkedin is helping the institution.But that is simply not true. As Noelle Seybert notes in our conversation, it’s about finding the story in the data. And there is a LOT of data you can track on social media.In fact she has been able to use the main campus account to drive traffic to all the other campuses, increasing enrollment and student engagement.Connect with Noelle Seybert on Linkedin: https://www.linkedin.com/in/noelleseybert/
Melt has been a common issue in Higher Ed, but solutions are few and far between.Kelly Nolin has taken new initiatives to tackle melt. And one of the solutions, to no one’s surprise, is breaking down silos.But what else can you do to combat melt? Listen to the full episode and find out more.Connect with Kelly Nolin on Linkedin: https://www.linkedin.com/in/kelly-nolin-7b99a040/
Gender Parity is a huge issue especially in engineering schools, and CU Boulder is no different. That’s why Caroline Harrah has made it a priority to tackle this issue head on, starting with K-12 programs that expose students to engineering programs.But that’s not all, Caroline still heads the marketing efforts for CU Boulder’s College of Engineering & Applied Science. Given the looming enrollment cliff and the decline of graduate enrollment, storytelling and positioning has never been more important in Higher Ed marketing.Connect with Caroline Harrah on Linkedin: https://www.linkedin.com/in/caroline-harrah/
Are you making the most of your digital marketing partners and agencies?Jess Lanning has worked for both Higher Ed Institutes and now digital marketing agencies, so she knows both sides. From her experience, most higher ed institutions treat their agencies like order takers, and not strategic partners.Because of this, many universities are missing out on the full potential of their digital marketing efforts.So how can we begin to nurture that relationship, so that we can reap even bigger benefits from our digital marketing efforts?Connect with Jess Lanning on Linkedin: https://www.linkedin.com/in/jess-lanning-19194817a/
Jamie is the host of Confessions of a Higher Ed CMO, which is a rapidly growing podcast where she shares her experience and insights.After working internally for years, she has opened up Solve Higher Ed Marketing, where she helps institutions create innovative and transformative solutions custom designed to make your marketing and branding more efficient, effective and creative.We discuss the challenges CMOs face in the current landscape, and how what she sees coming with the enrollment cliff.Connect with Jamie Hunt on Linkedin: https://www.linkedin.com/in/jaimehunt/
Catherine Tolleson is the brand manager at Texas A&M, and her focus is on creating a long lasting brand that actually speaks to their prospective students.With the enrollment cliff arriving, how are you changing messaging and reaching potential students? Desires and outcomes for studnets have changed, and if you’re messaging hasn’t changed then you will see enrollment continue to drop.That’s why being a dramaturg (research assistant to a theatre director) is so valuable. Obsessing over your audience and what you can do for THEM, is the mindset you need to succeed in Higher Ed Marketing.Connect with Catherine Tolleson on Linkedin: https://www.linkedin.com/in/catherine-tolleson/
Website redesigns are a common occurence in higher ed institutions. However, they often are not acheiving the true goal of the redesign, which is to make it easy for prospective students to connect, and enroll with that institution.Blair Lee has been a part of many website redesigns, and has found that ease of use, and focusing on language that speaks to your prospective students is paramount.We will go over some of those strategies for improving your website, as well as how institutions should think about future proofing.Connect with Blair Lee on Linkedin: https://www.linkedin.com/in/leeblairt/
If you are not focusing on your institution’s branding, then you are missing out on tons of potential students.Most marketers understand the importance of branding, but it’s often difficult to know how to implement. Even worse, we may not even know how to measure the impact of branding!That’s why we have Meloney Linder, from University of North Dakota, to share how she has been able to do exactly that.Connect with Meloney on Linkedin: https://www.linkedin.com/in/meloney-golombiecki-linder-ma-0730b96/
Summer melt has been an issue in Higher Ed for as long as the institutions have existed. But it has increased significantly since COVID.What changes and tactics are higher ed institutions taking to tackle this issue?This week we have a chat with Scott Cline & Shiraz Chavan of CCA (California College of the Arts) who have developed new systems and strategies to help fight off summer melt! As well as their strategy for recruiting international students successfully.Connect with Scott on Linkedin: https://www.linkedin.com/in/scottcline/Connect with Shiraz on Linkedin: https://www.linkedin.com/in/shiraz-chavan-ba481712/
Higher Ed institutions are notorious for having silos. This creates a lack of communication across the institution that ultimately holds it back from it’s full potential.But not at CSUN. Paul Schantz is the Director of Web & Technology at CSUN, but is a big part of the marketing and students affair department.That’s because IT can provide valuable insights for Student Affairs, which will then inform marketing decisions down the line.Let us know what you think of this episode.Connect with Paul Schantz on Linkedin: https://www.linkedin.com/in/paulschantz/
Learn how to reduce melt over the summer with our special webinar, guests include Kelly Nolin, Rakin Hall, and Jeff Ebbing.We cover what the biggest struggles are, what has changed, and which strategies are working currently to help solve this issue.Connect with Kelly Nolin: https://www.linkedin.com/in/kelly-nolin-7b99a040/Connect with Rakin Hall: https://www.linkedin.com/in/rakin-“rock”-hall-m-ed-04476435/Connect with Jeff Ebbing: https://www.linkedin.com/in/jeffebbing/
What makes your university one of a kind? And are you actually communicating that through your website and marketing efforts?Bart Caylor has seen first hand how universities who harness their unique selling proposition, dramatically increase their enrollment. EVEN if they are a smaller institution.Bart Caylor is the founder of Caylor Solutions and the host of the Higher Ed Marketer. With over 24 years of experience in the Higher Ed space, Bart has seen all the changes, and more importantly, what hasn’t changed.Connect with Bart Caylor on Linkedin: https://www.linkedin.com/in/bartcaylor/
Megan Horton is the Interim AVP of Brand Management at Oklahoma State University.She has launched Oklahoma State University’s “We are Land-Grant” strategic plan in fall 2022 generating enthusiasm and engagement across internal and external constituents. We deep dive into why marketing and communications NEED to be involved in the Strategic Plan for the College.Connect with Megan on Linkedin: https://www.linkedin.com/in/meganhorton/
Brian Wetherby is the NEW Director of Marketing & New Media at Onondaga Community College.But what do you do in such a new position? And what exactly is New Media?Take a deep dive with us into how Brian is tackling the marketing efforts as a newcomer. And what his insights are into new media and marketing higher ed in 2024.Connect with Brian Wetherby on Linkedin: https://www.linkedin.com/in/brianwetherby/
Learn more about how to create a better experience for both your students and admin on your website on this week’s episode.Building websites is what Robynne and David do at NewCity. But what they are really interested in is creating human first experiences, both for the students and admin using the website.In their over 25 years of experience working with Higher Ed, they have seen how silos can wreck havoc on a school’s marketing efforts. So that’s why they take the time to break down those silos during website redesigns.Connect with Robynne Lofton: https://www.linkedin.com/in/robynne-lofton/Connect with David Poteet: https://www.linkedin.com/in/davidpoteet/
With over twenty-five years of extensive digital marketing, email marketing, product development, marketplace development, and E-Commerce leadership spanning notable Fortune 200 companies such as Office Depot, Verizon Wireless, America Online and Best Buy, Kathleen Stockham is no noobie.Now that she works in Higher Ed, she is bringing her personal industry knowledge to Higher Education.Connect with Kathleen Stockham on Linkedin: https://www.linkedin.com/in/kathleen-stockham-02895773/
Seth Odell has been a part of Higher Ed for 17 years. He now runs an education marketing agency called Kanahoma. They support mission-driven organizations across the education, nonprofit, and healthcare industries.We talk about how covid has impacted campus visits, how to make them better, and what new emerging technologies Higher Ed Institutions should be paying attention to. Connect with Seth Odell on Linkedin: https://www.linkedin.com/in/sethodell/
Meet Dorothy Harpool, The Barton School Executive Director of Engagement and Prominence and Senior Marketing Lecturer at Wichita State University.We cover different strategies she’s implemented to boost enrollment over the years. Most excitingly their partnership with local community colleges that you may not be taking advantage of!Connect with Dorothy Harpool on Linkedin: https://www.linkedin.com/in/dorothyharpool/
This is from our live webinar discussing the strategies enrollment can take during these FAFSA changes.Some of the strategies include adjusting timeline, providing support to struggling families, and changing in person and online events.Our panelists have all been guests on here before: Mary Beth Marks, Bobby Gandu, Adam Stoltz, and Curt Dircks.
As a consultant Brian Connelly has seen how working with an external team in marketing can be extremely beneficial.However, when does it stop being worth the additional fees and instead marketing should be brought in house?We discuss how marketers can make that decision and the different tactics he uses in marketing a business school in 2024.Connect with Brian Connelly on Linkedin: https://www.linkedin.com/in/briconnelly/
The latest FAFSA update has parents and students confused. How are you communicating effectively with them during these hard times?What Cynarah from the University of Pugent Sound has found the answer to that, which comes from their insights over the years over their increased focus on COMMUNICATION.Connect with Cynarah on Linkedin: https://www.linkedin.com/in/cynarah/
FAFSA has gone through changes over the years, and it’s recently come to a head.
So how can we as higher ed professionals deal with this hurdle for prospective students?
We also discuss the importance of creating a genuine sense of belonging with prospective students, and the impact that has on admissions.Connect with Kate Coffman on Linkedin: https://www.linkedin.com/in/kathryn-coffman/
Our guest this week is John Azoni, founder of UNVEILD, a successful higher ed video marketing agency.They have cracked the code on consistent, compelling student and alumni success stories – without the usual headaches. You know the ones: exorbitant costs, endless vendor coordination, and buried footage libraries.Learn more about how you can leverage these stories in your own institution on this episode of the Higher Ed Demand Gen Podcast.Connect with John Azoni on Linkedin:https://www.linkedin.com/in/johnazoni/
As a marketing pro with a passion for creative solutions, Timm has spent years crafting campaigns across all sorts of media channels. Whether it's brainstorming bold ideas, sweating the details, or navigating tight deadlines, Timm thrives in the heart of the marketing hustle.We discuss how universities can raise their brand and reach more prospective students. And we make bets on what to expect in higher ed marketing in 2024.Connect with Timm Baldwin on Linkedin: https://www.linkedin.com/in/timmbaldwin/
This is from our Webinar where we discuss the future of social media marketing in Higher Ed.
We go over our predictions for social media, collaborating with student creators, how to communicate social media's value at the executive level, and more!
With over 15 years of experience in the Higher Ed marketing space, Rustam Irani joins us on this week’s episode to talk about optimizing enrollment. Starting from inquiry to admissions.He is now the Principal Consultant at RGI Consulting Group, which focuses on helping schools and higher ed institutions improve their marketing efforts.Connect with Rustam Irani on Linkedin: https://www.linkedin.com/in/rustamirani/
Tim Senft is the Digital Communications Director at Cornell University College of Agriculture and Life Sciences (CALS).
He has been focused on improving the campus website, growing their evergreen content, and distributing the college's research findings. Through the years he has found some key changes that have been able to increase their website authority and engagement by 500%!
Connect with Tim Senft on Linkedin: https://www.linkedin.com/in/tim-senft-4592024/
With over two decades of experience under their belt, Anne Peters has tackled everything from crafting compelling executive communications to spearheading website development projects. Branding, strategic planning, team leadership - you name it, they've done it with brilliance.We discuss how aligning marketing with your institution’s strategic plan, creates better results. Anne also shares some of her research findings and how they have informed her marketing strategy at the University of Texas, San Antonio.Connect with Anne Peters on Linkedin: https://www.linkedin.com/in/anneconawaypeters/
Our guest today is Allison Turcio. Not only is she a seasoned marketing consultant, but she also leads the charge as Assistant Vice President for Enrollment and Marketing at Siena College.At Siena, Allison orchestrates college-wide marketing initiatives, spearheads market research, and guides enrollment communication strategies.In this episode we discuss the insights she has learned from her research, and how her marketing strategy has changed from those insights.Connect with Allison on Linkedin: https://www.linkedin.com/in/allisonturcio/
For over two decades, our guest has been at the forefront of developing cutting-edge strategies that have transformed brands, elevated customer experiences, and driven measurable results. With an unwavering commitment to innovation and a deep understanding of the ever-evolving digital landscape, our guest has consistently delivered success, even when faced with limited budgets.Meet Kin Sejpal, the Chief Marketing Officer at Redlands in California. We cover how she has been able to increase enrollement from digital marketing at U of R.Connect with Kin Sejpal on Linkedin: https://www.linkedin.com/in/kinnarisejpal/
Maria Kuntz is the Communications Director at University of Colorado Boulder.We talk about the Coach Prime effect and how it has overtaken the campus. How they have ridden the wave to amplify their marketing efforts, and other strategies she has learned over the years.Connect with Maria Kuntz on Linkedin: https://www.linkedin.com/in/mariakuntz/
Joining us today is a seasoned professional with nearly three decades of experience in higher education. They've been at the forefront, leading marketing and communication teams, steering the development of impactful tactics and strategies. Their expertise has consistently driven remarkable results, from boosting leads, applicants, and deposits to ensuring students persist through to graduation— Jennifer SchuferNow the Assistant Vice Chancellor for Marketing & Content Strategy at University of Colorado Boulder, Jennifer joins us today to talk all about breaking down silos. Connect with Jennifer Schufer on Linkedin: https://www.linkedin.com/in/jennifer-schufer-176672a9/
Myla Edmond is the Associate Vice President for Communications and Marketing at CSU-Dominguez Hills.With over 16 years of experience in Higher Ed, and a background in Alumni Relations, Myla has a lot to share about the current state of marketing. Especially when it comes to breaking down silos.This has been seen as a common problem in higher ed, and Myla shares how she tackles that situation at CSU-Dominguez Hills.Connect with Myla Edmond on Linkedin: https://www.linkedin.com/in/mylaedmond/
Eddie Francis is a brand strategist, award-winning broadcaster, and speaker.With a background in talent acquisition and higher ed, Eddie shares his thoughts on the current employment challenge that Higher Ed faces.Universities are not able to simply make a job listing and expect to have a giant talent pool to select from. What’s the reason behind this, and how can you combat this at your institution?Connect with Eddie Francis on Linkedin: https://www.linkedin.com/in/eddiefrancis/
Jody Owens is the Director, Wintrode Student Success Center & Coordinator for University Academic Advising at South Dakota State.
Over the years, they have been able to reach retention rates of 80%+, averaging 83% over the last 5 years. With the current standard retention rate of universities in the US being 63%, we asked Jody how she has been able to achieve such high rates at South Dakota State.
Connect with Jody Owens on Linkedin: https://www.linkedin.com/in/jody-owen-aa897a2b/
Chantell is a marketing and communications professional with over ten years of experience in the nonprofit and higher education sectors.We discuss how Higher Ed institutions can break down silos and work collaboratively to achieve greater success.Connect with Chantell Cosner on Linkedin: https://www.linkedin.com/in/ccosner/
With over a decade of experience in marketing across different industries, Andrew Sogn understands the power of social media.As higher ed institutions, we know that social media is important, but how do we take advantage of it? Andrew believes creating a student-led social media team is the key.By allowing current students to control the social media pages, they can connect better with prospective students. And at the end of it all, the power of storytelling will distinguish your campus from the rest.Connect with Andrew Sogn on Linkedin: https://www.linkedin.com/in/andrew-sogn/
Sarah McMaster is the Executive Director of Marketing and Enrollment Management at Champlain College.With over 13 years in Higher Ed, Sarah has been through multiple leadership positions. She shares how her new role has created challenges, and how she is tackling those challenges.Connect with Sarah McMaster on Linkedin: https://www.linkedin.com/in/sarahmcmaster/
With the rapid decline of student retention and the enrollment cliff, universities are struggling to find new students AND keep the students they have.So what are some of the strategies that you can implement on your campus to help combat this issue?On this week’s episode we talk with leaders in student success team from 3 different campuses. And we share how they have been working on this problem on their campus.
Is Video the key to success in marketing?
Most people intuitively understand that videos are a more engaging and immersive medium than text, which means that they're more likely to capture the attention of prospective students.
Studies have shown that videos can increase engagement by up to 300%, increase ROI on marketing campaigns 3-4x, and increase conversion rates on landing pages by 80%.
However, not many institutions are taking advantage of video. So there is a huge opportunity for those who take action on video marketing.
I hope you enjoy our conversation with Philip Smith on the role of video marketing in Higher Ed.
Connect with Philip Smith on Linkedin: www.linkedin.com/in/philippjsmith/
In today's digital age, prospective students are bombarded with information about colleges and universities. They can easily find out about a school's academic offerings, campus life, and cost of attendance. However, it can be difficult for students to sift through all of this information and find the information that is most relevant to them.
This is why creating student experiences that are catered is so valuable. Because the institutions that can connect with students on that level, will survive the enrollment cliff.
We discuss this and other tools for success in Higher Ed with Dustin Ramsdell.
Connect with Dustin Ramsdell on Linkedin: https://www.linkedin.com/in/dustinramsdell/
First-year students are a critical audience for institutions of higher education. They are making decisions about whether to stay enrolled, and their experiences in their first year can have a lasting impact on their academic success and overall well-being.
Even if first-year students are not engaging in extracurricular activities or other campus opportunities, they can still have a positive experience if they have a good experience in the classroom.
Nii Abrahams is the Director of First Year Experience at Butler University, a new position that aims to address this issue. We discuss how he plans to serve first year students and more on this week’s episode of the Higher Ed Demand Gen Podcast.
Connect with Nii Abrahams on Linkedin: https://www.linkedin.com/in/niikpakpoabrahams/
The Supreme Court has ruled that Affirmative Action is unconstitutional. So what does that mean for admissions and marketers in Higher Ed?
How will diversity and inclusion work? Does the ruling affect all schools equally? What is legal and illegal now?
We answer all this and more with our conversation with Jonathan Martin on this week’s episode of the Higher Ed Demand Gen Podcast.
Connect with Jonathan on Linkedin: https://www.linkedin.com/in/jonathan-martin-951229a9/
With Instragram dropping it’s latest new social media app, Threads, there has been a lot of attention on how to use it in Higher Ed.
Mike Gombita, who is now the social media strategy manager at East Stroudsburg University of Pennsylvania, talks about his approach to threads and how to use social media on Move In Day and Commencement.
Connect with Mike on Linkedin: https://www.linkedin.com/in/mikegombita/
Carrie Phillips is the Chief Communications and Marketing Officer at the University of Arkansas at Little Rock.
With over 13 years in the marketing business, Carrie shares with us how she is tackling the enrollment cliff problem, what is the new role of CMO in Higher Ed, and other marketing tips in the current landscape.
Connect with Carrie on LinkedIn: https://www.linkedin.com/in/carriehphillips/
Nikki Sunstrum is an award-winning communications strategy and social media AVP. She has been doing social media and public engagement in higher ed for over 9 years!
In this episode we go over how higher ed institutions can use social media, what they get wrong about social media, and what real social media strategy looks like.
Connect with Nikki on Linkedin: https://www.linkedin.com/in/nikkisunstrum/
https://socialmedia.umich.edu/yearbook/
Rob Zinkan is the Vice President for Marketing Leadership at RHB, a higher ed consultancy company with over 30 years of experience.
In today’s episode, we cover how the role of the CMO is changing in Higher Ed. After conducting a study of 108 strategic plans in higher ed, Rob found that the top 16 had similar goals, in quantity and quality. What these goals and how they are conducted makes all the difference in these high performing schools.
Connect with Rob on Linkedin: https://www.linkedin.com/in/robzinkan/
Renae Morris is the Vice Chancellor for Marketing & Communications at University of Denver, but has worked in marketing in higher ed for over 25 years!
In this episode of the Higher Ed Demand Gen Podcast, we discuss how marketing has changed, what Renae is doing at Denver to leverage their local geography to create a unique experience for students, and how focusing on first year students can lead to higher retention rates at your school.
Connect with Renae Morris on Linkedin: https://www.linkedin.com/in/reneamorris/
In just the last 5 years, social media has changed a ton. New features, new platforms, and even new rules have all come up and can be confusing for teams to manage.
But it doesn’t have to be. Andrew Cassel has found simple and effective ways to use social media to help build community, engage with parents, and keep students informed on events on campus.
In a post-covid world, using social media is vital to your marketing needs in higher ed. Connect with Andrew Cassel on LinkedIn: https://www.linkedin.com/in/abcassel/
John Andrick is the Assistant Dean Of Students and Director of the Center for Student Success at Concordia College. In his 6 years at Concordia, he has seen major changes and advancements across the school, and especially in orientation.We talk about what students want in orientation, how Concordia has improved their orientation, the changes Covid has brought to student demographics and expectations, and much more.Connect with John Andrick on Linkedin here: https://www.linkedin.com/in/johnandrick/
2023 has been the year of AI. As tools such as Chat GPT have come out, it’s becoming increasingly clear that those who master the use of AI, will prosper.So how can Higher Education Institutions take advantage of this emerging landscape and really propel their marketing efforts with the help of AI?Kyle Campbell shares some of his insights and tips about AI, and what the future might look as we all adopt this new amazing tool we have at our disposal. Connect with Kyle Campbell on Linkedin: https://www.linkedin.com/in/kyledavecampbell/
AI tools discussed in the episode:
- Microsoft copilot: https://blogs.microsoft.com/blog/2023/03/16/introducing-microsoft-365-copilot-your-copilot-for-work/
- Supercreator.ai https://www.supercreator.ai/
- Motion: AI that plans your day: https://www.usemotion.com/
- AI that splices your videos into clips: https://vidyo.ai/pricing
- Runway - text to prompt video edits https://runwayml.com/
- Descript - for podcast editing https://www.descript.com/
Joel G. Goodman is a results-focused higher education digital strategist, designer, and developer with over a decade of industry experience. In this episode we talk about how higher ed institutions can improve their websites and in turn increase their conversion rates.Simple tweaks like direct links on the homepage, relevant information at the top, and webpage load speed are effective ways of improving your website immediately. I hope you enjoy this episode of the Higher Ed Demand Gen Podcast.Connect with Joel on Linkedin: https://www.linkedin.com/in/joelgoodman/
Isaac Munoz is the Associate Vice President of Marketing, Strategy & Insights at Texas A&M University. Since he began at the University, he has made it his mission to centralize marketing and branding.This is no easy task, but by doing the hard work upfront, Isaac believes that they will set themselves up for greater benefits down the line.Some of the most important KPIs are trust, loyalty, and community. But how do you measure such lofty ideas and what can you do to actually improve those metrics?In this episode, we talk all that and more!Connect with Isaac on Linkedin at: https://www.linkedin.com/in/isaac-i-munoz-ph-d-488b076/
With over 23 years of experience at Harper College, Mike Barzacchini is no stranger to branding and marketing. In this conversation we talk about the importance of story telling in your brand, and why marketing is a long term plan. And we cover what Mike calls the 3 core principles of branding, and how Harper College has used those principles to create a consistent and powerful brand of their own.Check out Mike Barzacchini on Linkedin Here: https://www.linkedin.com/in/mikebarzacchini/
Courtney O’Banion is the Director of Digital Marketing at Miami University and has been gathering millions of views on their social media pages over the last few years.How can colleges and universities utilize social media to not only market themselves, but also foster community and connection with current and prospective students.Check out this conversation with Courtney and Shiro and see what Miami University has been doing to stay successful with Social Media in 2023.
Terrill Thompson has over 15 years of experience in the IT Accessibility field, and is on a mission to create inclusive experiences on campuses for all students.We discuss how he the University of Washington has created 3 specialized task forces to help with accessibility across their digital and analog experiences on campus.And how marketing works with their IT group to create accessible material in all their projects.We hope you enjoy this conversation between Shiro and Terrill on this special series on Accessibilty in Higher Ed.
In this episode, Shiro interviews Ryan Morabito, Ryan shares his insights on how higher education institutions can use dashboards to elevate their marketing function. He discusses the importance of measuring and tracking key metrics, how to communicate effectively with leadership, and how to use data to make informed decisions.
Here are some of the key takeaways from the episode:
- Dashboards are a powerful tool for measuring and tracking key metrics. They can help you identify trends, track progress, and make informed decisions.
- It's important to communicate effectively with leadership about your marketing goals and metrics. Dashboards can help you do this by providing a clear and concise overview of your performance.
- Data is essential for making informed decisions. Dashboards can help you collect and analyze data so you can make the best possible decisions for your institution.
Connect with Ryan on LinkedIn: https://www.linkedin.com/in/colleges/
VisitConcept3D.comto learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions
Jordan Prewitt, the Associate Director of Special Events at University of Tennessee, joins us to talk about how to grow your engagement with webinars!The tips that Jordan implements take advantage of Alum to help foster views, but it also helps create a greater sense of connection in the community at University of Tennessee. And we discuss the ways in which we can create a welcoming environment by being inclusive with your events, digital and in person.
follow Jordan on Linkedin -- https://www.linkedin.com/in/jordanprewittutk/
Katie Grennell, an Accessibility Strategist at Anthology and an adjunct professor at Buffalo State College, talks about the importance of freedom and autonomy in teaching and the need for accessibility to be integrated into every aspect of universal design. She discusses the initiatives taken by higher education to create a more inclusive and diverse environment but notes that accessibility is often left out of these initiatives. The speakers also talk about the importance of digital accessibility specialists beyond the disability services office in schools, and their experiences with accessibility offices in universities.Connect with Katie on Linkedin -- https://www.linkedin.com/in/katie-grennell-phd-87217438/
VisitConcept3D.comto learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions
In this episode of the Higher Ed Demand Generation Podcast, we interview Sol Nasisi, the Director of Digital Marketing at Bentley University. Bentley is at the cutting edge of Web3 and even has an NFT project on OpenSea! Sol shares three key takeaways from his experience in demand generation, including the importance of meeting students where they are, personalizing the student experience, and using data to inform decisions. We also discuss the challenges of demand generation in higher education, and how to overcome them.If you're interested in learning more about how to generate demand for your higher education institution, then this episode is for you! Tune in to hear our conversation with Sol, and learn how you can increase your school's visibility and attract more students.We hope you enjoy the episode!
VisitConcept3D.comto learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions
In this episode of the Higher Demand Gen Podcast, we talk with Mike Sklens of Syracuse University.
With the rise of the "death of inquiry", how are higher ed institutions gathering data on their prospective students? Mike tells us how colleges must now focus on personalization and transparency in creating effective marketing campaigns that resonate with students.
Tune in to this episode to discover how colleges can navigate the "death of inquiry" and leverage digital marketing to attract and retain students.
Connect with Mike: https://www.linkedin.com/in/mikesklens/
VisitConcept3D.comto learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions
In this episode of the Higher Ed Demand Gen Podcast, hosted by Concept 3D, Shiro Hatori speaks with Elliot Talbert Goldstein, Director of Digital Strategy in the Division of Professional Studies at U M B C (University of Maryland Baltimore County). Elliot discusses the unique aspects of his division, which is focused on creating new programs that meet the needs of non-traditional and professional graduate students, while also connecting with the community and creating extension programs. He shares the importance of face-to-face learning and networking, as well as the division's focus on community and regional needs. The episode is sponsored by Concept3D, a technology company that fosters connections through technology by leveraging the power of events and location. Listen now to learn more about the cutting-edge programs and strategies that are shaping the future of higher education.
Connect with Elliot: https://www.linkedin.com/in/elliotmtg/
VisitConcept3D.comto learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions
The Higher Ed Demand Gen Podcast is a show that aims to help higher education marketing leaders share knowledge about learning strategies and tactics that are relevant today. In each episode, the host, Shiro, and a guest speaker discuss marketing topics around creating and capturing demand in higher education. The podcast is sponsored by Concept3D, a company that leverages the power of events and location to elevate the way businesses connect with their community.
In this particular episode, Shiro interviews Robert Andrews, the AVP of Admissions and Financial Aid at Duquesne University. They discuss various topics related to higher education, including why people love working in the industry, the history and values of Duquesne University, and how higher education institutions can create and capture demand in the current landscape. Robert talks about his own experience as a first-generation college student and how education has transformed his life. He also explains how Duquesne University's mission is to serve others and positively impact the world.
Throughout the conversation, the guests touch on different marketing strategies and tactics that can help higher education institutions attract and retain students. They discuss the importance of creating an inclusive environment, using technology to enhance the student experience, and building strong relationships with prospective and current students.
Visit Concept3D.com to learn about out how we may help your institution.
In this episode of the Higher Ed Demand Gen podcast, the guest speaker Eric Corriel, digital strategy director at the School of Visual Arts, discusses his background and responsibilities, including managing the institution's website. He highlights the importance of showcasing student work and using a community-led design approach for website redesigns, which involves gathering insights from all departments in the institution. This will result in a better website in the end. Viewers will learn valuable tips and insights on marketing in higher education and website management.
Connect with Eric Corriel: https://www.linkedin.com/in/ericcorriel/
In this episode, host Shiro interviews Joshua Charles, Director of Web Strategy and Technology at Rutgers Business School. They discuss the importance of creating personas and using data to inform marketing strategies in higher ed. Joshua shares insights into how his team approaches web analytics and sets KPIs based on strategic objectives like enrollment and brand visibility. They also talk about the role of collaboration and building relationships across different units and schools within Rutgers University to support marketing goals.
Listeners will gain practical advice on how to create effective marketing campaigns for higher ed, including using website strategy and analytics to target specific audiences and measuring success through KPIs. They will also learn about the benefits of collaboration and networking within the higher ed community to stay up-to-date with industry trends and best practices.
Overall, this episode provides valuable insights and practical tips for higher education marketing leaders looking to improve their demand generation strategies and tactics. Tune in to learn from Joshua's expertise and elevate your marketing game in higher ed.
Connect with Joshua: https://www.linkedin.com/in/joshuacharles/
Welcome to the Higher Ed Demand Gen Podcast, hosted by Concept3D. In this podcast, we discuss marketing strategies for creating and capturing demand in higher education. Our guest speaker in this episode is Dr. Kevin Bradley, the Director of Graduate Professional Development at Morgan State University. Dr. Bradley shares his insights into the assumptions around graduate students and the need for resources to help them navigate the academic and professional worlds. He also discusses the successful workshop series that he spearheaded for the graduate school and shares his learnings around marketing and registration. Concept3D's mission to foster connections through technology by leveraging the power of events and locations is also highlighted, and listeners are encouraged to reach out to Concept3D for an updated interactive map, virtual tour, or centralized events calendar for their school. Join us as we explore the world of higher ed demand generation with Concept3D on this podcast.
Connect with Kevin: https://www.linkedin.com/in/drkevin-bradley/
In this episode, host Shiro interviews Dominic Monte, the creative director and design strategist at Ursinus College, and an adjunct instructor on advanced web design and strategy. They discuss the importance of personalization in higher education marketing, and how it can help institutions stand out from the noise of other schools' viewbooks. Dominic also shares his thoughts on the importance of a consistent visual language across all departments, and how it helps simplify and tell the story of the institution. As a smaller school, Ursinus College's communication and marketing team services all departments, from admission marketing to alumni relations, and personalization is a key aspect of their marketing strategy. Tune in to learn more about how personalization and visual language can help institutions succeed in higher education marketing.
Connect with Dominic Monte: https://www.linkedin.com/in/dominic-j-monte/
Visit Concept3D.com to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions
Welcome to the Higher Ed Demand Gen podcast, hosted by Concept 3d. On this episode, we welcome Michael Horn, co-founder of the Clayton Christensen Institution for Disruptive Innovation, adjunct lecturer, and author of the book "Choosing College: How to Make Better Learning Decisions Throughout Your Life." Michael shares his insights on higher education, including the importance of understanding the "jobs to be done" that students hire colleges to do and how this framework can inform institutions on how to design programs, reach out to students, and ensure success and fit for both parties. Join us as we delve into the boundless possibility of higher education and the impact it has on shaping the future.
Connect with Michael: https://www.linkedin.com/in/michaelbhorn/
The host of the podcast, Shiro, is joined by guest speaker Danielle Ford, an award-winning content strategist and marketer, who is currently serving as Assistant Director for Digital Content Strategy at Kean University. Danielle shares her love for the higher education culture and community, where mentoring is a core part of the mission and everyone is committed to student success and academic excellence. Danielle also talks about her role as a digital content strategist, where she contributes to the university's narrative by creating compelling brand stories and marketing messages.
Connect with Danielle Ford: https://www.linkedin.com/in/danielledeniseford/
Visit Concept3D.com to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions
Welcome to the HigherEd Demand Gen podcast, hosted by Concept3D. On this podcast, we discuss marketing topics on creating and capturing demand in higher education. Our guest speaker today is Gil Rogers, a leader in higher education enrollment management and marketing, currently serving as the head of marketing at EdSights. Gil shares his passion for the industry and how he has been dedicated to connecting students with opportunities for over 10 years. With a focus on demographic shifts, post-covid isolation challenges, and financial markets, this podcast is a must-listen for anyone working in higher education.
Connect with Gil: https://www.linkedin.com/in/gilrogers/
Visit Concept3D.com to learn more about our Interactive Maps, Localist Events Calendar, and 360° Tour solutions
The Higher Ed Demand Gen Podcast, hosted by Concept3D, is a podcast that discusses higher education marketing topics on creating and capturing demand. On this episode, host Shiro interviews Brian Piper, an author, web 3.0 educator, speaker, and content marketer who currently serves as the Director of Content Strategy and Assessment at the University of Rochester. Brian shares his wealth of knowledge on content marketing in higher education and the outcomes that result from good content marketing. He discusses how he helped improve website traffic at the University of Rochester by analyzing data and identifying what content was working and what wasn't. He implemented changes to make the content more effective, resulting in a doubling of website traffic in his first year on the job.
Connect with Brian: https://www.linkedin.com/in/brianwpiper/
The Higher Ed Demand Gen Podcast, hosted by Concept3D, is a podcast that discusses higher education marketing topics on creating and capturing demand. On this episode, host Shiro interviews Brian Piper, an author, web 3.0 educator, speaker, and content marketer who currently serves as the Director of Content Strategy and Assessment at the University of Rochester. Brian shares his wealth of knowledge on content marketing in higher education and the outcomes that result from good content marketing. He discusses how he helped improve website traffic at the University of Rochester by analyzing data and identifying what content was working and what wasn't. He implemented changes to make the content more effective, resulting in a doubling of website traffic in his first year on the job.
Connect with Brian Piper: https://www.linkedin.com/in/brianwpiper/
Erin Stine is a EdTech Partner | Creative Leader | Lifetime Explorer. Motimatic is higher ed’s marketing-for-good behavioral science company. They combine science-backed strategies with data-driven digital marketing to enable more students to take action and succeed throughout their educational journeys. In this episode, Erin shares how her team helps Higher Ed Institutions leverage social media in the RIGHT way to nurture students in a way they want to learn and make the best decision.
Connect with Jarreth from St. Cloud State university in Minnesota on LinkedIn: https://www.linkedin.com/in/jjmartina94/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.
In this episode, we welcome Jarreth Joshua Martina, a higher education admissions expert with over a decade of experience in international recruitment. Join us as we delve into the world of international admissions and learn about the unique challenges and opportunities that come with recruiting students from around the globe. Jarreth will share insights on how to effectively market your institution to international students, navigate cultural differences, and overcome common obstacles in the admissions process. Whether you're new to international recruitment or a seasoned pro, you won't want to miss this thought-provoking conversation on the importance of diversity and inclusivity in higher education.
Connect with Jarreth from St. Cloud State university in Minnesota on LinkedIn: https://www.linkedin.com/in/jjmartina94/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.
Mike Gombita is currently the Assistant Director of Alumni Engagement at Misericordia University and is passionate about Content Creation and Higher Ed Marketing. Mike actually attended Misericordia University and worked his way up from a student employee, and is passionate about engaging Alumni through video storyteling.
Connect with Mike: https://www.linkedin.com/in/mikegombita/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.
Melissa Bradshaw, former VP of Marketing at The Ohio State University now runs Digital at SimpsonScarborough. In this episode she shares more about the growing digital environments and avenues to connect with Students online.
Connect with Melissa: https://www.linkedin.com/in/mbradshaw19/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.
Are you passionate about content creation in Higher Ed? Listen to Kyle Campbell talk about building an audience online, untapped and effective channels, and content creators in this packed podcast!
Connect with Kyle: https://www.linkedin.com/in/kyledavecampbell/
Kyle is a the Founder of Education Marketer | Consultant, Speaker and Higher Education Marketing Strategist
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.
In this episode of Higher Ed Demand Gen, Lauren Benton from Mississippi State University gets tactical with social media strategies; and gives tips for 2023’s social media strategy.
Connect with Sam: https://www.linkedin.com/in/sammahra/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.
From quiet quitting to the great resignation, employers have had it rough this past two years. Sam Mahra talks about how to make your employees happier and more productive without burning out!
Connect with Sam: https://www.linkedin.com/in/sammahra/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.
You don’t want to use a cookie cutter approach when it comes to recruiting students, but you also don’t have the resources to craft messages for individuals. This is where technology comes in. Ray Lutzky of Academic Partnerships shares his thoughts on OPMs and new and emerging technology in the higher ed space.
Connect with Ray: https://www.linkedin.com/in/lutzky/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.
Are you using current students to recruit future students? Marty Bennett shares his experience of leveraging students to recruit other students. Listen to all of his tips by clicking the link below!
Connect with Marty: https://www.linkedin.com/in/martybennett/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.
How often do you make recruitment decisions off an assumption or a “feeling” that students might not want something at a particular time? Teege Mettille talks about how to recruit students with data, seeing where students are falling off the tracks, and making data models of your recruitment efforts.
Connect with Teege: https://www.linkedin.com/in/teege-mettille-91303376/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.
It’s time to start thinking about how to recruit students that aren’t the typical college-going demographic. Stephen Tomkiel talks about meeting students where they are and how to communicate with lower-income students who might be unsure about college.
Connect with Stephen: https://www.linkedin.com/in/stephen-tomkiel-a1041389/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.
In this episode of Higher Ed Demand Gen, Curt Dirks speaks about his passion for first-generation students and the challenges they face, especially around financing their college.
Connect with Curt: https://www.linkedin.com/in/curt-dircks-ba28651b6/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.
Are you a leader in higher ed, or do you want to be? Listen to DJ Menifee talk about his passion for leadership and how he goes about leading a team to be successful and feel successful. Also, learn how to help marginalized students feel like they fit in your university.
Connect with DJ : https://www.linkedin.com/in/dj-menifee-51978063/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.
PeopleGrove is mentorship, networking, career exploration, and job connections. And it’s made for everyone: students and alumni at any point in life.
Connect with Vanessa: https://www.linkedin.com/in/vanessabushmed/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.
Have you noticed students are needing more time before deciding on the university? Bobby Gandu from Wichita State University talks about the struggles students have with their decision and the May 1st deadline.
Connect with Bobby: https://www.linkedin.com/in/bobbygandu/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.
How are you preparing for the enrollment cliff? Listen to Adam Stoltz from the University of Idaho as he shares his strategy for the enrollment cliff, the combination of marketing and recruitment, and how he broke his school’s enrollment record these past two years.
Connect with Adam: https://www.linkedin.com/in/adamstoltz/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.
Have you ever “secret shopped” universities? Have you had a child recently go through the recruitment process? Tom Voller-Berdan shares his experiences of secret shopping universities and got to experience recruitment first hand with his daughter. His findings changed his outreach.
Connect with Tom: https://www.linkedin.com/in/tom-voller-berdan-646a1380/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.
Do you have a content marketing plan for your university? Are you curious about the fastest way to boost your University’s SEO? Do you know how to create 2 way communication with your leads? Mary Beth Marks from The University of the Pacific speaks on all these and more in this episode of Higher Ed Demand Gen.
Connect with Mary: https://www.linkedin.com/in/mbam1/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.
How do you market an online university? How do you maintain the branding of your University, but give your college a distinct voice? How do you make an online community? Listen in to Lauren Landry of Harvard Business Online as she goes over these problems and the lessons she’s learned solving them!
Connect with Lauren: https://www.linkedin.com/in/laurlandry/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.
Listen to Lindsay Nyquist talks about her road to leadership and how she leads a group of marketing and communication creatives in Higher Ed. In this podcast, Lindsay speaks about her experience overtaking major branding changes to her university and tackling the transition to work from home for her and her team.
Connect with Lindsay: https://www.linkedin.com/in/lindsaynyquist/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.
In this episode, Cassy Tefft de Muñoz from Michigan Tech details the new generation — Gen Zoom! Gen Zoom is the generation that’s most recent developments are on Zoom, and what that means for your admissions marketing.\
Connect with Cassy: https://www.linkedin.com/in/cassytefft/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.
Listen to Lindenwood University's Assistant VP of Communications, Julee Mitsler, as she speaks about campus visits, virtual tours, virtual solutions, and CIVSA! In this episode of Higher Ed Demand Gen, Julee talks about her journey to find the best virtual campus tour solution and how a team of students may have created just that for her school.
Connect with Julee: https://www.linkedin.com/in/julee-mitsler-m-a-63057755/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.
In this episode, Ethan details how over the last ten years there has been a shift in the recruitment process which tends to treat students as numbers rather than names, and how this has created a less individualized and engaging experience throughout the recruitment process. Ethan explains how Virtual Engagement is and will continue to be a vital tool in the student recruitment process as it serves as the first point of contact for students, allows institutions to begin meaningful conversations, and is a more accessible opportunity than campus visits. He provides some great statistics to show how virtual engagement has been very beneficial for helping serve underrepresented groups and can be a gateway for achieving diversity goals within student recruitment.
Connect with Ethan: https://www.linkedin.com/in/ethanpenland/?trk=public_profile_browsemap
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.
Campus visits are arguably the most important step in educating a student to commit to a school. In this episode, Garrett Spradlin covers everything we need to know about
Connect with Garrett: https://www.linkedin.com/in/garrett-spradlin-a72982a6/
Concept 3D Website: https://concept3d.com/
Arapahoe Community College https://www.arapahoe.edu/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.
Philanthropy and the value behind it means everything for Kamilah Heslop. Learn why she is so passionate about it and how she using that power to her success at North Carolina State University.
Connect with Kamilah: https://www.linkedin.com/in/kamilahheslop/
Concept 3D Website: https://concept3d.com/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.
Are you finding yourself in charge of marketing a small university? Or are you just curious how to do it? Listen to Joshua Aurebach explain the challenges and triumphs of marketing a small university.
Connect with Joshua Auerbach: https://www.linkedin.com/in/joshuamauerbach/
Concept 3D Website: https://concept3d.com/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.
Are you curious about how to boost your alumni marketing department? Interested in being an alumni marketer yourself, but don't know how or where to start? This video podcast is for you! Check out our other Higher Ed: Demand Gen Live by checking out our profile!
Connect with Yeprem: https://www.linkedin.com/in/martsickafoose/
Concept 3D Website: https://concept3d.com/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.
Listen to McGeorge School of Law's marketer, Ashley Golledge, talk about how she markets a law university.
Connect with Ashley: https://www.linkedin.com/in/ashleygolledge/
https://law.pacific.edu/law
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.
Welcome to the Concept3D Higher Ed Demand Gen Podcast!
In today's episode we learn Why Community Colleges are perfect for Gen Z and How LA Pierce shifts with the savviness of Gen Z by measuring engagement through unique channels.
Connect with Yeprem: https://www.linkedin.com/in/yeprem-p-davoodian-60759313/
LA Pierce College: https://www.piercecollege.edu/
Concept 3D Website: https://concept3d.com/
Welcome to the Higher Ed Demand Gen Podcast. We offer you the opportunity to listen to higher education marketing leaders share knowledge about learnings, strategies, and tactics that are relevant now. See what you can learn today by listening to one of our episodes.
Concept3D helps Higher Ed Leaders create location-driven interactive mapping and virtual tour experiences that engage your students, showcase your university, and effectively tell your story.