Some Good Content: Recent Episodes
John Bonini
Some Good Content is a swipe file of proven content plays shared by some of the most prolific content marketers out here doing the work.
In this episode, I have a transparent conversation with Nicole Bump, founder at Bump Inbound (a strategic content consultancy) to talk about going freelance, how to know when the time is right to go full-time on yourself, how to price your services, and so much more.
On this episode, we chat with Dooly's Head of Content, Camille Trent. Camille shares the 3 most effective plays that have worked over the last 6-12 months as well as details on how the content team is structured, processes they rely on, and more.
On this episode, we chat with Formstack's Content Marketing Manager, Lindsay McGuire, on how the content team and processes are structured, how they approach content, and the specific plays that have worked best over the last 6-12 months.
On this episode, we chat with CoSchedule's Ben Sailer. Ben has been leading CoSchedule's content and marketing efforts for the last 7 years. Here, he shares the most effective content plays that have been working over the last year or so.
How does Shopify structure its content team? How do they come up with topics/angles? How do they approach distribution for the Plus and Retail audiences? On this episode, I chat with Shopify's content lead on all things content related.
I was excited to (finally) have my friend Patrick Campbell on the SGC pod to talk about not only ProftiWell's most effective content plays over the last 12 months, but also all about their processes, team structure, etc., that allow for them to create such great content to begin with.
In this episode, I geek out with Gail Axelrod on all things content-related at Drift. Not just the things that are working now, but given her time and experience at the company, we dug into a lot of the historical stuff, too––the overall approach, how it’s evolved, what’s worked, etc.
On this episode, we're joined by Kevin Indig, Shopify's Director of SEO. We geek out for close to 40 minutes on the 3 most effective plays the Shopify team has run during his short time there so far. During this convo, we also talked about content lessons from G2, so, this episode is kinda a 2-for-1 deal where we get the inside look at the best content plays for both Shopify and G2.
Today, I'm joined by Steph Donily, Head of Content and Communications at Zapier, as we dive into the details behind Zapier's overall content strategy as well as a recent shift they've made that's helped to improve product signups from the Zapier Blog by ~400% over the last 12 months. (Whoa....)
Sonja Jacob has worked in content roles for companies like HubSpot, Drift, KISSMetrics, Zenefits, and Mattermark.
She's worked for some of the top content orgs over the last decade, and as a result, has a wealth of experience on all things related to content––from topic ideation to management to distribution, etc.
As far as content marketing goes, Sonja is a legend.
I’m a huge fan of the marketing that Rev.com puts out, specifically the tone of their emails and how they’ve taken a product about something so mechanical (transcriptions) and made it fun and interesting. So, I invited Nick Gaudio on. Nick has been the brand and communications manager at Rev for the past couple of years and is largely responsible for the brand’s playful tone and approach.
Ryan Law might be my most-bookmarked Twitter follow lately. Everything he tweets, and by proxy, everything he writes, is literal gold to a content geek like myself. I asked Ryan on the SGC pod to share the top content plays that Animalz has employed over the last 6-12 months.
Mike Lawson is a copywriter at Beardbrand, one of my favorite ecommerce brands in terms of copy and just overall tone and voice. Mike jumped on the SGC pod to walk us through his approach to finding good copy angles, some examples of high-performing ones, and how they leverage content (blogging and video) to drive sales. Enjoy.
On this week's pod, I had Benyamin Elias, director of content marketing at ActiveCampaign, come on the show to talk about the most impactful content plays they've run this year.
Lauren Pope is one of the most impressive people I've had the pleasure of getting to know over the last few years. In this episode, Lauren goes over the 3 content plays that have paid off the most for G2 over the last 6-12 months.
Ash Read, (now former) editorial director at Buffer (and fellow SGC member), joins the podcast to walk us through the 3 content plays that have paid off for Buffer over the last 6-12 months.