Marketing Momentum w/Charles & Deborah: Recent Episodes
Deborah Anderson
Come listen as Abby Hartz, GetResponse Customer Success Expert, explains why you need email marketing and why GetResponse is that email marketing provider for you! She also talks about the landing page tool to create conversions that impress!
http://www.socialwebcafe.tv/mm31
Tune in, to watch the weekly "Marketing Momentum" show at SocialWebCafe.TV. Be sure to subscribe to get your free audio downloads of every episode. Show notes, links, and resources are available at SocialWebCafe.TV. Join the elite when you subscribe to the Social Web Cafe TV Insider.
Subscribe to the Social Web Cafe podcast on iTunes at http://sw.bcafe.co/podcast
YouTube is full of great ideas, including their Wirecasting with Telestream. This has been something available to YouTube partners, like Social Web Cafe TV, for some time, but has now been opened to the general public. Charles and Deborah breeze through the Wirecasting features and then continue to talk about marketing and potential outcomes for streaming video for your brand.
http://www.socialwebcafe.tv/mm18
Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes. Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.
This is the final sound bite from the Social Web Cafe Interview of Chuck Hester, the new co-host of Marketing Momentum. After these three sound bites you will feel like you know Chuck! And, get to know him better by tuning in for future episodes of Marketing Momentum.
http://www.socialwebcafe.tv/mm211
Tune in, to watch the weekly "Marketing Momentum w/Chuck & Deborah" show at SocialWebCafe.TV. Be sure to subscribe to get your free audio download of the show every week. Show notes, links, and resources are available at SocialWebCafe.TV and become an “insider” when you subscribe to the Social Web Cafe TV newsletter.
Subscribe to the Social Web Cafe podcast on iTunes at http://sw.bcafe.co/podcast
Let’s continue to get to know Chuck Hester, his vast experience in Marketing (specifically LinkedIn!) and his philosophy on life. Join us in this second sound bite from the Social Web Cafe Interview archives.
http://www.socialwebcafe.tv/mm210
Tune in, to watch the weekly "Marketing Momentum w/Chuck & Deborah" show at SocialWebCafe.TV. Be sure to subscribe to get your free audio download of the show every week. Show notes, links, and resources are available at SocialWebCafe.TV and become an “insider” when you subscribe to the Social Web Cafe TV newsletter.
Subscribe to the Social Web Cafe podcast on iTunes at http://sw.bcafe.co/podcast
Who is Chuck Hester, the new co-host of Marketing Momentum? You had the opportunity to meet him in the last episode of #MarketingMomentum. Let’s take a moment, in the next three episodes, to get to know him. These excerpts are taken from the Social Web Cafe Interview of Chuck Hester.
http://www.socialwebcafe.tv/mm29
Tune in, to watch the weekly "Marketing Momentum w/Chuck & Deborah" show at SocialWebCafe.TV. Be sure to subscribe to get your free audio download of the show every week. Show notes, links, and resources are available at SocialWebCafe.TV and become an “insider” when you subscribe to the Social Web Cafe TV newsletter.
Subscribe to the Social Web Cafe podcast on iTunes at http://sw.bcafe.co/podcast
Michelle MacPhearson offers wonderful advice and useful tips. Chuck and Deborah watch one of her videos and go on to discuss video backgrounds.
http://www.socialwebcafe.tv/mm28
Tune in, to watch the weekly "Marketing Momentum w/Chuck & Deborah" show at SocialWebCafe.TV. Be sure to subscribe to get your free audio download of the show every week. Show notes, links, and resources are available at SocialWebCafe.TV and become an “insider” when you subscribe to the Social Web Cafe TV newsletter.
Subscribe to the Social Web Cafe podcast on iTunes at http://sw.bcafe.co/podcast
A few MORE clips from previous versions of Marketing Momentum w/Charles & Deborah.
http://www.socialwebcafe.tv/mm27
Tune in, to watch the weekly "Marketing Momentum w/Chuck & Deborah" show at SocialWebCafe.TV. Be sure to subscribe to get your free audio download of the show every week. Show notes, links, and resources are available at SocialWebCafe.TV and become an “insider” when you subscribe to the Social Web Cafe TV newsletter.
Subscribe to the Social Web Cafe podcast on iTunes at http://sw.bcafe.co/podcast
A few clips from previous versions of Marketing Momentum w/Charles & Deborah.
http://www.socialwebcafe.tv/mm26
Tune in, to watch the weekly "Marketing Momentum w/Chuck & Deborah" show at SocialWebCafe.TV. Be sure to subscribe to get your free audio download of the show every week. Show notes, links, and resources are available at SocialWebCafe.TV and become an “insider” when you subscribe to the Social Web Cafe TV newsletter.
Subscribe to the Social Web Cafe podcast on iTunes at http://sw.bcafe.co/podcast
Charles and Deborah finish their discussion on perspectives on monetization and their thoughts on factors to consider. This is also the last episode with Charles Terrence Harper. Chuck Hester, Marketer Extraordinare will be joining the team, so stay tuned.
http://www.socialwebcafe.tv/mm25
Tune in, to watch the weekly "Marketing Momentum w/Chuck & Deborah" show at SocialWebCafe.TV. Be sure to subscribe to get your free audio download of the show every week. Show notes, links, and resources are available at SocialWebCafe.TV and become an “insider” when you subscribe to the Social Web Cafe TV newsletter.
Subscribe to the Social Web Cafe podcast on iTunes at http://sw.bcafe.co/podcast
A familiar topic that comes up in many business and marketing circles is monetization. This is especially true for the entrepreneurial endeavors. So, what monetization model do you use and what factors do you consider when making your decision(s)?
http://www.socialwebcafe.tv/mm24
Tune in, to watch the weekly "Marketing Momentum w/Charles & Deborah" show at SocialWebCafe.TV. Be sure to subscribe to get your free audio download of the show every week. Show notes, links, and resources are available at SocialWebCafe.TV and become an “insider” when you subscribe to the Social Web Cafe TV newsletter.
Subscribe to the Social Web Cafe podcast on iTunes at http://sw.bcafe.co/podcast
In this episode of Marketing Momentum, Charles and Deborah, again joined by Wade Harman, discuss topics that include Vimeo Pro; using Twitter to gain business leads; and event monetization perspectives. Come share in the fun.
http://www.socialwebcafe.tv/mm23
Tune in, to watch the weekly "Marketing Momentum w/Charles & Deborah" show at SocialWebCafe.TV. Be sure to subscribe to get your free audio download of the show every week. Show notes, links, and resources are available at SocialWebCafe.TV and become an “insider” when you subscribe to the Social Web Cafe TV newsletter.
Subscribe to the Social Web Cafe podcast on iTunes at http://sw.bcafe.co/podcast
Charles and Deborah talk about Storify for Twitter Chats, Hangouts for Businesses, and SEO / Content Perspectives. Charles and Deborah are joined by Wade Harman, during these 6 episodes of the NLS series. Join in on the conversation on this episode of Marketing Momentum.
http://www.socialwebcafe.tv/mm22
Tune in, to watch the weekly "Marketing Momentum w/Charles & Deborah" show at SocialWebCafe.TV. Be sure to subscribe to get your free audio download of the show every week. Show notes, links, and resources are available at SocialWebCafe.TV and become an “insider” when you subscribe to the Social Web Cafe TV newsletter.
Subscribe to the Social Web Cafe podcast on iTunes at http://sw.bcafe.co/podcast
During this fourth of the six Next Level Success Social Commentaries, Charles, Deborah, and Wade chat about live streaming (including hangouts), as well as bloggers’ use of videos. Join in on the conversation on this episode of Marketing Momentum.
http://www.socialwebcafe.tv/mm21
Tune in, to watch the weekly "Marketing Momentum w/Charles & Deborah" show at SocialWebCafe.TV. Be sure to subscribe to get your free audio download of the show every week. Show notes, links, and resources are available at SocialWebCafe.TV and become an “insider” when you subscribe to the Social Web Cafe TV newsletter.
Subscribe to the Social Web Cafe podcast on iTunes at http://sw.bcafe.co/podcast
In this third of six Next Level Success Social Commentaries, Charles, Deborah, and Wade chat about Google Helpouts. Deborah was one of those invited by Google to be a part of the official launch, with a Helpout on how to do hangouts. Join in on the conversation on this episode of Marketing Momentum.
http://www.socialwebcafe.tv/mm127
Tune in, to watch the weekly "Marketing Momentum w/Charles & Deborah" show at SocialWebCafe.TV. Be sure to subscribe to get your free audio download of the show every week. Show notes, links, and resources are available at SocialWebCafe.TV and become an “insider” when you subscribe to the Social Web Cafe TV newsletter.
Subscribe to the Social Web Cafe podcast on iTunes at http://sw.bcafe.co/podcast
Charles and Deborah are joined by Wade Harman in what is called the “Next Level Success” Social Commentary series. This is the second of six of these commentaries. This episode covers using Twitter effectively, instagram videos, and hashtags in social media.
http://www.socialwebcafe.tv/mm126
Tune in, to watch the weekly "Marketing Momentum w/Charles & Deborah" show at SocialWebCafe.TV. Be sure to subscribe to get your free audio download of the show every week. Show notes, links, and resources are available at SocialWebCafe.TV and become an “insider” when you subscribe to the Social Web Cafe TV newsletter.
Subscribe to the Social Web Cafe podcast on iTunes at http://sw.bcafe.co/podcast
Charles and Deborah are joined by Wade Harman in what is called the “Next Level Success” Social Commentary series. This is the first of six of these commentaries. This episode covers discussions on mobile-ready sites and apps, as well as Kindle publishing, music, and watching zit-popping videos on YouTube.
http://www.socialwebcafe.tv/mm125
Tune in, to watch the weekly "Marketing Momentum w/Charles & Deborah" show at SocialWebCafe.TV. Be sure to subscribe to get your free audio download of the show every week. Show notes, links, and resources are available at SocialWebCafe.TV and become an “insider” when you subscribe to the Social Web Cafe TV newsletter.
Subscribe to the Social Web Cafe podcast on iTunes at http://sw.bcafe.co/podcast
How do you keep up your game when it comes to video and, specifically, YouTube? One way is to subscribe to the YouTube Video Creator Channel. Charles and Deborah talk about this channel and also some insights on changes in the industry and ensuring that you keep on track with your own marketing efforts.
http://www.socialwebcafe.tv/mm124
Tune in, to watch the weekly "Marketing Momentum w/Charles & Deborah" show at SocialWebCafe.TV. Be sure to subscribe to get your free audio download of the show every week. Show notes, links, and resources are available at SocialWebCafe.TV and become an “insider” when you subscribe to the Social Web Cafe TV newsletter.
Subscribe to the Social Web Cafe podcast on iTunes at http://sw.bcafe.co/podcast
What is it that makes people click on a video? Are you thinking about this before you plan your video and video marketing efforts? In particular, are you thinking about this when planning your production? Volvo obviously put a lot of thought (and surely money!) into their recent, virally successful Van Damme commercial. Charles and Deborah talk about that in this episode of Marketing Momentum and chat about what works and can be applied to your business and marketing needs.
http://www.socialwebcafe.tv/mm123
Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" at SocialWebCafe.TV/live.
Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes. Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.
What will be our primary source of traffic in the coming months, according to the stats? Listen as Charles and Deborah discuss video, video options and review the Michael Port YouTube Channel as well as another look at Video Creators.
http://www.socialwebcafe.tv/mm122
Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.
Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes. Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.
Today marks the first day of the YouTube commentaries. Charles and Deborah start with Stanford, Marie Forleo, and Tim Schmoyer (Video Creators). Also, Deborah gives hints on backdrops and whiteboard effects, as well as logo ideas for your videos.
http://www.socialwebcafe.tv/mm121
Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.
Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes. Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.
Charles shares his thought process and insights on trading in a lucrative business model for his true passion. Hear how he walked through his decision-making process.
http://www.socialwebcafe.tv/mm120
Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.
Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes. Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.
Exciting things happened at PubCon Las Vegas 2013, including Matt Cutts’ brilliant PR move and SEO news and focus on quality. Listen as Deborah shares highlights and Charles shares SEO thoughts. It’s Vegas - Can’t help be but a surge of excitement, eh?
http://www.socialwebcafe.tv/mm119
Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.
Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes. Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.
We are fascinated with reality TV shows, as well as the access that services like YouTube, Vimeo, Vine, and Instagram provide to us. The combination of desire, access, and the joy of seeing ourselves on screen propels us toward our own show(s), whether it is our own reality TV via iPhone, or our Music show, or whatever our creative minds lead us to present to our audience.
http://www.socialwebcafe.tv/mm118
Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.
Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes. Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.
Who handles conversions? You are a business and you hire a consultant to promote your business. You probably expect sales. Do you expect the consultant to be responsible for ensuring those conversions? As a consultant, are you task oriented and as long as you deliver a project well done, your work is also done? Obviously, business and consultant benefit when there are sales, but who is responsible for those conversions and how is that defined? Charles and Deborah discuss these challenges.
http://www.socialwebcafe.tv/mm117
Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.
Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes. Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.
There are challenges that face all of us, and today Charles and Deborah talk about those marketing challenges facing local and niche marketing. Charles shares some of his insights in fitting into both of those categories, with his business model.
http://www.socialwebcafe.tv/mm116
Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.
Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes. Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.
In Email Marketing, you want to stand out. You want to find your voice and you want people to be begging to be a part of your list. You need to figure out who your audience is and what they are hungry for so that they come to you to be fed. Charles and Deborah discuss email marketing on this episode.
http://www.socialwebcafe.tv/mm115
Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.
Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes. Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.
What is the difference between making that sale and breaking that sale? Sometimes it is as simple (and complicated) as your level of confidence. You want people hungry for what you have to sell. Like the gentleman in Charles’ story, you want to be the type of person that people search high and low to find so that they can pay your $2000 for your product. And, we ask, how is your confidence level?
http://www.socialwebcafe.tv/mm114
Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.
Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes. Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.
How much social media do you really need for your company? Do you need to spend 3 hours today on Facebook, G Plus, or Pinterest? The answer will differ from company to company but the same question exists and pondering your answer may help you become more efficient with your marketing efforts and spending time where time needs to be spent.
Consistency is an easy enough concept to understand but not necessarily an easy concept to apply. What is it that encourages you to keep on keepin’ on? Is it keeping your eyes on the goal? Brute force determination? Charles and Deborah talk about different aspects of the perseverance in business.
Continuing the discussion from a few weeks ago, Charles and Deborah discuss publicity, how to get it, and, more specifically the consideration of consequences for that publicity.
Somehow, by some gift, ingenuity, or downright hard work and grit, Charles makes sales. Listen as he tells stories, shares what worked for him, as well as what did not work. Charles gives insights from real life, on this episode of Marketing Momentum with Charles and Deborah.
http://www.socialwebcafe.tv/mm110
Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.
Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes. Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.
It would appear to be inevitable. Change. Google, Facebook, and other social media platforms and networks are no exception to that inevitable change. Listen as Charles and Deborah chat about perspectives on these changes and suggestions for how you can ride the wave and still succeed in spite of change.
“What is the marketing opportunity in keeping with my marketing objective.” -Deborah Anderson
http://www.socialwebcafe.tv/mm19
Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.
Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes. Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.
YouTube is full of great ideas, including their Wirecasting with Telestream. This has been something available to YouTube partners, like Social Web Cafe TV, for some time, but has now been opened to the general public. Charles and Deborah breeze through the Wirecasting features and then continue to talk about marketing and potential outcomes for streaming video for your brand.
http://www.socialwebcafe.tv/mm18
Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.
Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes. Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.
Have you defined your unique selling proposition? Have you defined your target audience? Is it a fit for what your audience is looking for in your product or service? Is it a fit for what you offer? Charles and Deborah talk it out loud, using Hangout Queen as an example of a reposition of the unique selling proposition.
http://www.socialwebcafe.tv/mm17
Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.
Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes. Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.
Join us as Charles explains his program called "Taking Your Talents To Main Street." It has the heart and science of the apprenticeship programs of the past. The success is in building career capital for the apprentice while moving the company toward even more success. Charles and Deborah discuss this success that also benefits the future entrepreneur, on this episode of Marketing Momentum w/Charles & Deborah.
Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.
We may believe in being real, but is there a point where real is too real in business? How transparent does a business need to be with customers? Also, how much do we give away for free to bring potential customers in our doors (or virtual doors)? Charles and Deborah discuss it on this episode of Marketing Momentum w/Charles & Deborah.
http://sw.bcafe.co/6I
Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.
Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes. Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.
Two examples are discussed by Charles and Deborah on the Marketing Momentum Show on Social Web Cafe TV.
Last week, Charles mentioned two examples. Whether it is an example of what to do, or an example of what not do, we can learn what to apply to help to reach that success level in our business. These examples illustrate the different paths that can be taken in promoting ourselves online, and especially as it relates to information sharing, like blogging. There is the traditional path of normal content production, SEO, social sharing, etc., and then there is the way the world really works, as shared by someone from the inside, Ryan Holiday.
http://www.socialwebcafe.tv/examples-marketing-momentum-wcharles-deborah/
It isn’t necessarily what we want to hear, but awareness of these things help us to make more informed decisions on the paths we choose, as well as how we walk them.
Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.
Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes. Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.
“Actionable Authority” discussed by Charles and Deborah on the Marketing Momentum Show on Social Web Cafe TV.
What is “Actionable Authority?” Who defines whether you have “authority” or not, in marketing your product or service? Listen to Charles and Deborah, as they discuss the definition of “Actionable Authority” and what works in developing it for your brand. Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.
Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes. Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.
“The 'Less is More' Paradox” discussed by Charles and Deborah on the Marketing Momentum Show on Social Web Cafe TV.
Do you wonder about that balance? Are you getting a return on overworking, or does that return actually come earlier in the process? Listen to Charles and Deborah, as they discuss "The 'Less is More' Paradox." Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.
Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes. Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.
Marketing Momentum w/Charles and Deborah
“The Road To the Offer” discussed by Charles and Deborah on the Marketing Momentum Show
Do you struggle with getting that sale, with the offer? Do you wonder where the balance is between being too “salesy” and not asking for the offer, with that zilch return? Listen to Charles and Deborah, as they discuss “The Road To The Offer.” Tune in, every Tuesday (4p ET / 1p PT), to watch the “Marketing Momentum w/Charles & Deborah” live, at SocialWebCafe.TV/live.
Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes. Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.