Brand Federation: Recent Episodes
Brand Federation
It’s a growler of brand wit and wisdom to go with Brand Federation’s Kelly O’Keefe and Matt Williams. Listen and download the Beer & Brands podcast here.
Beer & Brands Episode Summary* Kelly and Matt grab a beer with David Muhlenfeld (Creative Director at English Major LLC) to go over how brand consultancies work with a creative partner. * David shares his background writing brand melodies, reminisces his favorite jingles, and busts out the guitar to sing about the one that started it all for him. * The trio discuss the brand winners and losers from Super Bowl LVII. * Kelly and Matt wrap up with the brewer of Kindred Spirit Brewing about how the brewery got its name and some consumer research with regular patrons.
Beer & Brands Episode Summary Kelly and Matt discuss the differences between B2B and B2C marketing with Dr. Brian Brown, PhD*, from VCU School of Business. * The trio discuss a health fitness chain and an airline for this month's brand winner and loser. * Kelly and Matt catch up again with Isley Brewing Company's brewer, Josh Stamps, about the brewery's brand and creative inspiration.
Differences Between B2B and B2C MarketingThe fundamental principles of branding in B2B and B2C marketing are the same. In both approaches, brands can simplify a decision because they differentiate, communicate core values, and relieve risk perceptions.
But there are differences important to marketers. Two main ones: intended product use and the target audience. Watch or listen to the episode to learn more details about the differences.
Brand Winner & Loser for January 2023The trio discuss a health fitness chain and an airline for this month's brand winner and loser.
Brand winner: EquinoxOn January 1st, Equinox, the health fitness chain, made a statement on how they “don’t speak January,” spurring a debate on whether it was a brilliant marketing move or plain insensitive to potential gym members. (Brand Federation recently ran a poll about this on LinkedIn!)
The group shares their thoughts why Equinox is a brand winner for making a bold strategic choice targeting a specific audience and executing clearly against that choice.
Brand Loser: Southwest AirlinesDuring the severe weather over the holidays, the nation’s shipping giants delivered packages on time but Southwest Airlines failed to deliver people to their destinations.
The group discusses how Southwest Airlines is a brand loser because the company’s meltdown underscored a larger organizational problem in the company with innovation and how it made supply companies like Amazon, UPS, and FedEx (who also went through the same weather) look great.
Meet the BrewerKelly and Matt catch up again with Isley Brewing Company's brewer, Josh Stamps about the brewery's brand and its creative inspiration.
Check out the last time Kelly and Matt interviewed Josh Stamps from Isley.
They’ve made their list and checked it twice. Find out which brands are naughty or nice! In this holiday edition of Beer & Brands, Matt and Kelly unveil the 2022 Naughty and Nice List for Brands at The Answer Brewpub in Richmond. Ho, Ho Ho! Grab a cold one and join them! 🍻
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Fahrenheit Advisors’ Laura Bowser joins Matt Williams and Kelly O’Keefe for a candid conversation about the role brand plays in recruitment and retention efforts. Plus the month’s brand winners and losers and a conversation with the owners of Main Line Brewery.
Kevin Best is on a remarkable brand journey from GEICO to the NBA to Virginia Commonwealth University. He shares his takeaways this month on Beer & Brands.
Kelly and Matt reflect on four years of business, what they’ve learned about running one, and discuss the month’s brand winners and losers. Join them at Richmond’s Garden Grove brewery.
Kelly and Matt go way beyond "knowing your audience" in this insightful discussion about preparing and delivering persuasive presentations -- and celebrate Beer & Brands' first anniversary, too. Join them here at RVA’s Three Notch'd Brewing Co.
Kelly and Matt are at Isley Brewing Co. discussing the five consideration factors that will help marketers make better decisions when balancing needs between in-house resources and outside experts. Pour yourself a cold one and tune in!
Kelly and Matt visit Richmond’s Castleburg Brewery to share practical advice with marketing leaders who face branding skepticism from senior executives. This conversation goes way beyond brand tactics to a critical brand fact that underpins sustained business growth: branding is to a corporation what reputation is to an individual. Cheers.
As the fighting continues in Ukraine, Kelly O'Keefe and Matt Williams discuss the role of brands beyond commerce, their responsibility, and their influence.
In the wake of investor unrest about Unilever's performance, Kelly O’Keefe and Matt Williams discuss purpose branding and its role in business strategy. Pour a cold one and join them at Hardywood Park, one of Richmond's pioneer craft breweries.
Just in time for the holidays, Kelly O'Keefe and Matt Williams visit The Veil on Richmond's south side to "unveil" the brands that made their naughty and nice lists in 2021. Put a log on the fire, grab a cold one, and see who's getting coal this year!