The SalesStar Podcast: Recent Episodes
SalesTechStar
The SalesStar Podcast, hosted by SalesTechStar serves to feature the best of B2B and Technology Sales!
David Brutman, Chief Product Officer and Co-founder of Folloze spoke about the top proven website personalization tactics that work best in B2B in this episode of the SalesStar Podcast:
Key topics covered:
- Personalization flaws in websites today
- How to drive a deeper personalization journey
- Website optimization best practices
In this conversation of the SalesStar Podcast by SalesTechStar.com we were joined by Andy Kankula, Vice President of Business Development at Sion Power; to talk about Sales Trends and Practices for 2024:
Key topics covered:
- What helps drive revenue goals today
- How B2B sales will evolve in 2024
- Salestech Optimization and how it helps drive impact
In this episode of the SalesStar Podcast by SalesTechStar.com - we were joined by ThomasHansen, President at Amplitude to talk about the importance of soft skills in B2B sales and what it takes for modern B2B sellers to get ahead;
Key topics covered:
- Soft skills that enable sales conversations
- How B2B sellers should enhance soft skills to drive sales goals
- The changing scope of B2B sales and salestech
Alex Varel, Chief Revenue Officer at Multiverse,(a company that helps top companies see more than what’s on paper with professional apprenticeships in tech, data, and software engineering) joined us as our guest in this episode of the SalesStar Podcast to chat about current day trends that are defining the state of B2B sales.
Key topics covered:
- Revenue strategies that work in B2B SaaS
- Salestech optimization tips
- Sales processes for 2024
- The impact of AI on Sales
It was exciting to welcome Raul Murguia, SeniorDirector of Integrated Marketing for LinkedIn Sales Solutions in this episode of the SalesStar Podcast by SalesTechStar.com:
Raul joined us to share crucial insights from LinkedIn’s latest report on B2B buying and selling habits: special insights that are relevant to every B2B marketing and B2B sales executive for 2024:
Key topics covered:
- Top challenges in B2B sales
- Modern B2B buying and selling habits
- Impact of GenAI on sales and marketing
Emily Singer, Head of Marketing at Drift spoke about the top B2B marketing tips, trends and best practices that can help modern marketers drive ROI:
Key topics covered
- Shifts in B2B marketing and buying cycles
- How can CMO's drive better marketing and sales alignment
- Martech best practices
- AI's impact on modern marketing
We were joined by Jeff Samuels, COO of Iterable in this podcast where Jeff spoke about Iterable’s banner year and what’s in store for the team and martech as an industryin 2024:
Key topics covered
- B2B marketing best practices
- Martech trends that will dominate the segment
- Impact of AI in marketing
- Iterable's latest product innovations
Leise Roberts, Head of Global Sales at Revenue Grid joined us in this podcast to speak about the latest customer and revenue acquisition trends in B2B SaaS:
Key topics covered:
- Revenue generation misconceptions
- Client acquisition tactics that work
- Implementing AI powered salestech to drive growth
Eric Boggs, founder and CEO of RevBoss joined us in this episode to talk about the fundamentals of a strong sales process and strategy -
Key topics covered:
- Trends in modern B2B sales
- Tips that can help in 2024 to strengthen Sales processes
- Using AI effectively to boost Sales ROI
Ana Mourao, Global Customer Journey and CRM Senior Manager at Stanley Black and Decker Inc. joined us in thisepisode to talk about data best practices that should be on every modern marketer’s mind;
Key topics covered:
- Using zero-party data and first-party data more effectively
- Current data trends in B2B marketing and sales
In this episode, Toby Korner, SVP, Digital Marketing at Priceline (travel dealmakers of the world) highlighted more about AI and how its changing everything about online travel bookings and processes; Key topics covered:
- Latest AI developments and its impact on marketing
- How AI is impacting travel, hospitality, online booking processes
- The growing impact of generative AI
In today’s podcast, we have a returning guest, Debbie Braney, Vice President, Demand & Brand Marketing at Glassboxback to talk about what’s on everyone’s mind these days: AI and its impact on Marketing:
Key topics covered:
- How today’s marketers need to skill up for an AI driven ecosystem
- AI trends that will dominate the B2B martech and marketing space
Byron Sorrells, CEO and Co-founder of Dispatch joined us in this episode to chat about the state of distributed commerce and howautomation is redefining modern trends in this segment:
Key topics covered:
- How should brands use distributed commerce to influence user behavior
- How automation can drive better commerce experiences and what modern usersshould keep in mind
- A few thoughts on the near future impact of AI on automation andcommerce
Anh Vu-Lieberman, VP of Conversion Rate and Site Optimization at Nogin, a Commerce-as-a Service technology platform shares key insights on modern Online Shopping Trends that are redefining digital markets.
Key topics covered
- How digital shopping has evolved
- Customer behaviors and their evolution
- The future of online shopping
- The impact of AI on online commerce
Our guest on this episode of the SalesStar Podcast was Zac Duff,CEO/co-Founder at JigSpace, (a platform that helps create and share augmented reality presentations in seconds),
Zac participated to chat about the impact of AR in sales and marketing:
Key topics covered:
- Latest AR trends impacting online sales and marketing
- How can modern sales teams use AR to influence their sales cycles
- The future of AR and how you feel it will change the game for sellers
- Few top misconceptions around AR in sales
Mark Melvin, EVP, Sales & Brand Partnerships, at Mirriad (a leading virtual product placement and in-content advertising solution) joined us in this episode of the SalesStar Podcast to talk about current digital ad trends:
- Today’s state of digital advertising and how brands/creators are looking to create new revenue streams with new ad models
- What it takes to create differentiated ad and online journeys
- How brands can enhance today's online ad experience for end users
Debbie Braney, Senior Vice President of Global Marketing at Glassbox a Digital Experience Intelligence platform joinedus in this podcast to chat about the latest trends in digital customer journeys.
Key topics covered:
- What do end users wants today in their digital buying journeys
- What do brands often struggle with when building digital journeys
- What makes for a robust digital buying journey today
Curtis Tingle, EVP and CMO at Vericast (a marketing solutions provider that fuels commerce and brand growth) joined us in this episode to talk about what it takes to build end to end digital campaigns that boost ROI;
Key topics covered:
- Challenges faced when building and scaling integrated campaigns
- Common strategies that help B2B marketing teams
- Impact of generative AI on digital commerce and marketing
Carol Howley, CMO at Exclaimer (an email signature management software) joined as our guest today and is here to talk about the various ways through which today’s digital businesses can use email signatures to their greater advantage.
Key topics covered:
- Latest email signature trends
- How digital brands can use email signatures to boost marketing and sales
- Email signature best practices
Jason Fitzgerald, Senior Vice President, Solution Network at OneStream Software, (an intelligent finance platform builtto enable confident decision-making) participated in this episode of the SalesStar Podcast to dive into a few top of mind sales improvements that can help B2B teams boost growth and output;
Key topics covered:
- How can B2B sales teams differentiate themselves in the market
- What should B2B sales teams focus on changing in their B2B sales cycles
- Common sales-marketing and salestech-martech alignment mishaps often seen in B2B tech
- The near future impact of AI on sales and marketing
Adriana Gil Miner, CMO of Iterable, joined us in this episode of the SalesStar Podcast to chat about the growing AI revolution and it’s forthcoming impact on all things B2B marketing;
Key topics covered:
- Latest trends in AI
- How AI is changing the game across the marketing and advertising sphere
- Best practices when it comes to implementing AI powered martech
- Future impact of generative AI on sales and marketing
In this episode of the SalesStar Podcast, Jason Smith, SeniorSales Engineer at CallTrackingMetrics, (a digital platform that uses call tracking intelligence to inform contact center operations) joined us to talk about current trends in B2B tech sales;
Key topics covered
- Biggest misunderstandings when it comes to technology sales
- Sales Ops and SalesTech processes that work well today
- The impact of generative AI to these functions
Brian Fitzgerald, Chief Revenue Officer at Augury, a pioneer in Machine Health and Process Health solutions joined as a guest in this episode to talk about what can help B2B tech teams drive better vendor, partner and renewal processes:
Key topics covered:
- Technology sales and platform renewals: what should be done to make it easier for end users
- How can technology sales evolve further to make the buying process more user friendly
- Benefits of subscription and self-serve models
In this episode we had Justin Steinman, Chief Marketing Officer at Definitive Healthcare to talk about podcasts and how they can enable growth for B2B brands:
Key topics covered:
- Using podcasts to drive B2B brand growth
- Podcasting fundamentals that help
- What brands can do to increase their listen rates
- How podcasting should be integrated to a brand's other marketing channels
Andrew Fingerman, CEO of PhotoShelter (a platform that empowers effortless visual storytelling) chatted about some of Photoshelter’s latest innovations while throwing light on what it takes to drive effective storytelling through visual content, in this episode:
Key Topics Covered:
-
The impact of AI on visual search today and how you feel AI is set to impact this process further
-
Some of the typical hygiene issues you see digital teams strugglewith when it comes to their visual and creative needs
-
A few best practices digital teams need to keep in mind tocreate above par visual experiences
Ketan Karkhanis, EVP & GM, Sales Cloud, Salesforce spoke about the increasing use and impact of AI in sales and marketing while taking us through Salesforce’s latest product innovations;
Key topics covered:
- How Salesforce’s latest Sales GPT and Service GPT enables sales and marketing efforts
- The growing use of AI in sales and marketing areas today
- How can B2B teams use AI to drive success
Derrick Herbst, Director - Business Transformation at Conga (a scalable revenue lifecycle management solution) joined as our guest to discuss more on what it takes to drive a better RevOps process and strategy when in B2B;
Key topics covered:
- RevOps in B2B: Tips to Streamline Processes
- RevTech and SalesTech worth focusing on
- The future impact of AI on revenue and sales strategies and models
Raja Walia, Founder and CEO of GNW Consulting (a Marketing automation and CRM consulting firm) spoke about the importance of a better marketing ops and martech process, in this podcast episode:
Key Topics Covered:
-
Challenges brands face when implementing new marketing processes and strategies
-
How marketing ops teams should help
-
What can marketing ops teams and leaders to do drive marketing journeys
Inbar Yagur, Director of Content and Product Marketing at Lusha a go-to-market intelligence platform, designed for sales, marketing and recruitment teams joined us in this episode of the SalesStar Podcast to chat about a few marketing tips that are crucial to current day challenges:
Key topics covered:
- What drives content marketing effectiveness
- Growing online engagement metrics in a crowded digital market
- AI and its impact on modern marketing
Our guest in this episode of the SalesStar Podcast was Bryan Law, CMO at ZoomInfo, a leader in modern go-to-market software, data, and intelligence;
Key topics covered:
- Go-to market models that work well in B2B
- Tools that enable a better GTM and marketing process
- The future of martech and B2B marketing
Mike Molinet, Co-Founder, Thena spoke about the impact of messaging tools and how they are set to create new fundamentals for business communication in this episode:
Key topics covered:
- The growth of messaging / communication platforms in B2B
- How can B2B teams use these platforms to drive more sales and marketing collaboration and quicker output
- The importance of having a messaging/collaboration platform
Justin Schweisberger, Chief Revenue Officer at Pramata, (a solution that focuses on providing complete, cross-functional contract visibility) joined as our guest in this episode of the SalesStar Podcast, to talk about what it takes to drive B2B revenue generation tactics more successfully in 2023:
Key topics covered:
-
Revenue generation and measurement fundamentals that B2B CROs today need to be more attentive to
-
Tips for better alignment between revenue/revops, marketing and sales teams to drive a central business goal
-
Revtech and Salestech best practices
Scott Kolman, Chief Marketing Officer at Cresta (an AI-powered platform that helps contact center agents unlock their full potential) joined in as our guest in this episode of the SalesStar podcast to talk about better sales-marketing unification best practices:
Key topics covered
-
Tips to drive better collaboration between sales-marketing teams
-
How to create better frameworks and fundamentals so processes, data and campaigns can be shared between both teams
-
What type of salestech-martech help drive better unification practices
Linda Lee - Chief People and Culture Officer at Velocity Global (a platform that helps simplify onboarding, pay and compliance related business matters) joined as our guest in this episode to talk about a very crucial element in a typical organization: the people culture and its impact on overall growth:
Key topics covered:
-
Fundamentals in people and culture that brands in B2B should sport more of
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How tech brands can use HR experiences to not just drive company culture but also business and financial growth
-
Future workplace trends and norms for B2B brands
Jamie Adams, Chief Revenue Officer at Scorpion a provider of technology and services helping local businesses thrive joined us as a guest in this episode to discuss changing B2B consumer trends and what sales and marketing teams need to do to boost connected brand experiences:
Key topics covered:
- How consumers in B2B want brands to build connected experiences
- What can sales and marketing teams do to unify brand journeys
- How sales and marketing teams can use customer data to build ROI and scale revenue ops
Sean Flynn, SVP of Global Sales at Avalara joined as our guest in this episode to discuss a few sales best practices and salestech trends for 2023:
Key topics covered:
- Driving sales resilience in a tough economic climate
- Sales processes and strategies that can boost goals in 2023
- Five things that should change in B2B sales!
Marco Lagi, Vice President, Artificial Intelligence at Intentsify (a platform that provides B2B organizations comprehensive buyer-intent intelligence) spoke about the growing impact and benefits of AI in this podcast episode:
Key Topics Covered:
- How AI is disrupting sales and marketing processes
- Common user misconceptions surrounding AI
- Five fundamentals for first time users of AI to keep in mind
Carter Lassy, Chief Product Officer at Terminus (a platform that empowers marketers to drive revenue impact with account-based marketing) joined as our guest in this episode of the SalesStar Podcast;
Key topics covered:
- Intent data - benefits and challenges teams face when using intent data
- How can marketers be more precision based in their approach?
- GTM practices and tips that work in a dynamic market
Melton Littlepage, CMO at Outreach (a platform that empowers the entire end to end sales process) joined us as a guest in this episode to highlightsome of Outreach’s latest innovations and discuss the importance of improved sales-marketing alignment:
Key topics covered:
- Unifying your martech/salestech and marketing-sales processes
- The impact of AI on marketing and sales
- How B2B teams should look at optimizing their salestech and martech to drive goals and alignment
In this podcast we had Karthi Mariappan, Co-founder and CEO at Hippo Video chat about the various use cases and benefits of video across marketing, sales and other customer facing roles in B2B:
Key topics covered:
- Why does video benefit sales and marketing teams
- How leading brands use video as part of their outreach to drive end goals
- Best practices to keep in mind when implementing a video strategy
Darren Guarnaccia, president of Uniform a Digital Experience Composition Platform (DXCP) that helps marketing and development teams collaborate to deliver better customer experiences joined us as our guest to discuss the future of DXCP.
Key topics covered:
- What is driving more adoption of Digital Experience Composition Platforms
- How are digital experience tools being used to drive organizational and enduser experiences
- The future for DXCP
Jonathan Lister, COO at Vidyard shared some insights into the various ways in which different B2B teams (sales/marketing/HR and others) can benefit from using videos, from prospecting to job hunts:
Key topics discussed:
- How brands use videos to drive sales/marketing experiences and goals
- Benefits of videos across B2B functions including HR
- Best practices for optimizing use of video to drive B2B goals
Eric Watkins, president of outbound sales at Abstrakt Marketing Group joined this episode as our guest to talk about a fewlead generation tactics that can empower B2B teams:
Key topics covered:
- B2B lead generation: best practices
- Creating a balance between inbound and outbound strategies
- Aligning multiple teams on core objectives
We welcomed You Mon Tsang, CEO and Founder of ChurnZero, (a leading Customer Success platform and partner for growing SaaS and subscription based businesses) to this episode of the SalesStar Podcast to discuss ways in which B2B tech brands can build better customer success frameworks
Key topics covered:
- The evolution of ChurnZero
- How customer success trends are changing in B2B
- The impact of AI/Generative AI in sales and marketing
Tyrona Heath, Director of Market Engagement at LinkedIn’s B2B Institute spoke about the benefits of having better inter department collaboration to drive B2B growth in this podcast:
Key topics covered:
- What should growth marketers and sales teams keep in mind in today's B2B environment
- How can inter department collaboration drive unified growth models
- The importance of having the office of the CFO involved
Ben Pines, Director of Content at AI21 Labs and WordTune joined us in this episode to highlight more on how AI is enabling the wholecontent experience in today’s business and digital marketplace:
Key topics covered:
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How AI is redefining content creation for marketing andsales teams
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How leading brands use AI to transform their content experience
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The future of AI in marketing and content
Ken Hohenstein, Chief Revenue Officer at OneStream a market-leading intelligent finance platform that reduces thecomplexity of financial operations participated in this episode to discuss more on what modern day sellers should do to optimize brand journeys:
Key topics covered:
- What works in B2B sales
- Building sales cycles and journeys that create value
- The future of B2B sales and salestech
Richard Lebovitz President and CEO, LeanDNA, an inventory optimization and execution platform that synchronizes workflows joined us in this episode to talk about the growing demand for inventory optimization software, and its impact on supply chains;
Key topics covered:
- How are factory inventory optimization systems changing the whole supply chain game today
- How will more commerce / distribution companies look at these tools as an advantage
- How brands can use these tools to tie into actual user experience
Julia Hitchman, Chief Commercial Officer at Good-Loop (a Purpose-Powered advertising platform that unites brands, consumers, charities & publishers) joined us in this chat to share a few best practices that can help drive ad revenue goals:
Key topics covered:
- Growth strategies that enable ROI for B2B advertisers and marketers
- How B2B commercial officers can use tech and new processes to push boundaries
- The future of B2B sales
Kevin Yip, Co-founder and President of Blueboard (an employee rewards and recognition platform for the modern workplace) discussed the impact of recognition programs on B2B teams:
Key topics covered
- Why are employee recognition programs crucial in B2B
- How employee recognition programs enable sales team ROIs
- Business growth must-dos based on Blueboard's journey
Brian Bero, cofounder and Chief Revenue Officer, Strike Graph (a compliance SaaS solution that helps simplify security certifications) joined us in this episode to talk about a few trending B2B business development tips that should be on every sales teams radar through 2023:
Key topics covered:
- Latest B2B business development trends
- Sales practices that are proven to work within B2B tech
- How will salestech reshape B2B/B2C sales
Collin Mitchell, Chief Evangelist at Humantic AI (a Buyer Intelligence platform for revenue teams) spoke about the benefits and importance of better personalization tactics in sales:
Key topics covered:
- Importance of personalization
- Out of the box practices that can drive sales journeys
- How lean teams can scale ROI
Grayson Morris, CEO at Performio, (a platform that helps handle complex incentive compensation plans, processes, and strategies) spoke about the importance of having an effective compensation plan for salespeople:
Key topics covered:
- Why B2B sales leaders need to have better sales compensation structures
- How a good B2B sales compensation plan can enable better sales
- Top practices to follow when putting a commission strategy in place
Kate Musgrove, Managing Director for Asia Pacific at Bazaarvoice, (a platform that builds smarter shopper experiences across the entire customer journey) shared a few fundamentals and best practices for e-tailers in this podcast:
Key topics covered:
- Regional expansion tips and practices for SaaS teams
- How e-tailers can build better online experiences for end users
- The future of eCommerce and e-Tail
Allison Tiscornia, Chief Customer Officer at ChurnZero, (a Customer Success platform for growing SaaS businesses) discussed more about the future impact of customer success in B2B.
Key topics covered:
- Trends that dominate B2B customer success journeys
- How leading brands plan their customer success workflows
- The future impact of customer success in B2B
Ed Hill - SVP and GM for the EMEA – at Bazaarvoice, (a platform that helps build smarter shopper experiences across the entire customer journey) spoke about a few trending sales practices and tips;
Key topics covered:
- What sales teams should do to thrive in a challenging market
- How salespeople can enhance their skillset and salestech knowledge to drive ROI
- Common B2B sales and salestech challenges
Stephanie Vandenberg, GM, SVP Revenue & Growth, at Verve Group (an omnichannel ad platform that connects advertisers, agencies, brands, and publishers to people in real time) spoke about a few top media-sales trends while sharing some tips on improving brand sales outcomes;
Key topics covered:
- Building a strong sales foundation: what it takes
- Salestech that help enables sales processes in B2B
- The future of media sales and advertising
Holly Procter, SVP of Global Sales at Clari (a Platform that helps improve efficiency, predictability and growth across the typical revenue journey) shares a few thoughts on modern-day B2B sales processes:
Key topics covered:
- What sales leaders and business stakeholders should do to align revenue processes and practices
- Core sales strategies that work well in B2B
- SalesTech optimization tips
Zarina Stanford, CMO at Bazaarvoice chats about the evolving trends that are keeping today's marketers on their toes while taking us through Bazaarvoice’s growth story:
Key topics covered:
- Current day marketing trends that are changing the future pace of marketing
- B2B Marketing and B2B sales predictions for 2023
- Tips to keep in mind when aiming to build unified brand experiences
Mark Wright, VP Sales & Partnerships – Zeitworks, (a business intelligence platform that uses automated data collection to reveal information about the way teams work) spoke about the changing sales ecosystem:
Key topics covered:
- Fundamentals that work in sales today
- Best practices new sellers should follow
- The future of salestech and B2B selling
Rachel Clap Miller - Vice President of Marketing and Digital Engagement at Ascender by Force Management, (a sales engine that fuels repeatable revenue growth) highlights more on what it takes to drive B2B sales effectiveness:
Key topics covered:
- Increasing sales effectiveness in B2B
- Dominant tools that help
- Enhancing the B2B sales experience
Mikey Paley, SVP of Business Development, Retailers at Aki Technologies, (a platform that helps advertisers reach their audience with better personalization) shared a few thoughts on the evolving retail media segment in this podcast episode:
Key Topics Covered:
- Dominant trends in retail media today
- How better retail media experiences can drive the retailer and end user experience
- The future of retail media advertising
Jeffrey Ha, Chief Go-to-Market Officer at Rev (a platform that combines A.I. to deliver an enhanced end-user experience) joined us in this episode to share a few B2B tips and practices that can enable better go-to-market and sales output:
Key topics covered:
- How traditional practices can't sustain in B2B
- Enhancing the overall sales and GTM process
- Using predictive analytics to drive ROI
Marjorie Janiewicz, Chief Revenue Officer at Foursquare, (a technology platform that powers leading business solutions and consumer products through a deep understanding of location) spoke about a few proven revenue generation practices in this episode of the SalesStar Podcast:
Key topics covered:
- B2B sales/marketing challenges and sales-martech best practices
- Revenue and growth strategies that can enable B2B teams
- The future of B2B sales and salestech-martech
Mark Magnacca, Co-founder and President at Allego, a leading all in one sales enablement platform joined us in this episode to discuss more on what it takes to drive sales enablement best practices for B2B teams:
Key topics covered:
- Allego's journey and its recent innovations
- Sales enablement trends in B2B
- Sales strategies that work better in B2B
- The future of salestech and B2B sales
Molly McKinstry, Head of Enterprise Sales, at Calendly, (a sales scheduling automation platform) joined us in this episode to chat about a few enterprise sales fundamentals:
Key topics covered:
- Fundamentals that Enterprise Sales teams and Enterprise Sales leaders need to pursue today to drive faster/better business impact
- How enterprise sales teams across industries use different tactics to drive goals
- The kind of salestech/sales intelligence that can impact enterprise sales teams with optimization tips
Camela Thompson, VP Marketing at CaliberMind, (a B2B Marketing Data Platform that helps generate Marketing Insights) joined in as a guest to share a few growth marketing tips and best practices:
Key topics covered:
- Growth marketing practices that work in B2B
- How B2B marketers and sales teams can optimize ROI
- The future impact of revenue insights to B2B teams
Jamie Shanks, CEO of Pipeline Signals & Sales for Life caught up with us in this episode of the SalesStar Podcast to talk about the changing scope of B2B sales:
Key topics covered:
- Driving ROI with improved Sales Intelligence
- Sales and RevOps Best Practices for B2B Teams
- The changing face of salestech and B2B sales
AJ Bruno, Founder and CEO at QuotaPath an end-to-end compensation solution for revenue teams joined in as a guest on the SalesStar Podcast to chat about the changing B2B sales marketplace and what will redefine the industry in the near future:
Key topics covered:
- Trends surrounding the B2B sales market today
- Maintaining Sales ROI during a recession and through today's ''great resignation''
- The future of B2B sales and salestech
Andy Champion, VP and General Manager for the EMEA region at Highspot, a sales enablement platform that enables every customer conversation spoke about a few proven B2B growth tips and best practices…
Key topics covered
- Loopholes in the current state of B2B marketing/sales
- Alignment practices for sales-marketing teams
- How can revenue leaders-sales and marketing teams change processes to drive faster growth
Mariana Cogan, CMO at People.ai a leading revenue operations and intelligence (ROI) platform shared a few thoughts on what it takes to drive better marketing ROI in B2B:
Key topics covered:
- B2B marketing in 2022
- Common pitfalls marketers face
- Marketing strategies that work better in B2B
- The importance of better DEI in B2B
Myles Kleeger, President and Chief Customer Officer at Braze, a leading customer engagement platform joined us on this episode of the SalesStar Podcast to talk about a few must-do customer facing fundamentals for B2B teams.
Key topics covered:
- Evolving trends in the typical B2B customer journey
- Key fundamentals to keep in mind when driving personalized customer experiences
- The future of customer service in B2B
Astrid Masle Boer, VP of Sales, EMEA & APAC – RFPIO a market leader in response management software joined us in this chat to share her biggest sales learnings and key trends that are set to shape the tech/B2B industry:
Key topics covered:
- Dominating B2B sales trends given today's market dynamics
- Core sales processes/models that drive ROI and growth
- Biggest B2B sales challenges/solutions
Kimen Warner, VP of Product Management at Drift shares proven B2B product management best practices as well as some highlights on Drift’s newly launched Deal Room, in this episode of the SalesStar Podcast:
Key topics covered
- How Product Management has evolved over the years...
- What can product managers do to differentiate themselves
- The launch of Drift's ''Deal Room'' and how it benefits B2B sales and marketing teams
- The future of SalesTech
John Piccone, Regional President, Americas, at Adform an Integrated Advertising Platform joined us on this episode of the SalesStar Podcast to chat about a few trending digital marketing and ad best practices:
Key topics covered:
- Fundamentals in B2B marketing that help drive ROI
- Understanding marketplace evolutions and customer behaviors
- What B2B revenue/sales/marketing leaders need to keep focus on in today's dynamics
Abdul Javed, VP of Sales, APAC at Clari, a Revenue Operations Platform that improves efficiency, predictability, and growth across the entire revenue process joined in as our guest in this episode to share a few regional sales development best practices;
Key topics covered:
- What does it take to build a strong Sales foundation
- Sales strategies that work for regional sales
- Salestech and alignment tips for global teams
Daniel Rodriguez, CMO at Simplr a machine-enabled customer experience solution that meets the demands of the Customer across all digital channels was our guest on this episode of the SalesStar podcast, Daniel spoke about a few proven marketing practices that should be the highlight through 2022,
Key topics covered:
- Thoughts on core marketing strategies to fuel ROI through 2022
- Key martech trends for B2B marketers to keep in mind
- Creating better end to end experiences for end users in B2B
Craig Moore, Head of Sales at Vyond a platform that helps people create dynamic and powerful video media joined us on this podcast to talk about a few top B2B sales practices and the salestech behind them.
Key topics covered:
- Biggest B2B sales challenges
- Optimizing your choice of martech/salestech
- Discussing the future of salestech
Chris Cabrera, CEO and Founder at Xactly, (an Intelligent Revenue Platform that acts as a solution to align seller behavior) joined us on this episode to chat about a few top B2B revenue trends and best practices:
Key topics covered:
- How is Revenue Intelligence today changing the game for B2B sales teams
- How B2B sales teams have used Revenue Intelligence to drive their goals
- Technologies that will become core and integral to sales-marketing experiences
Global sales advisor, sought-after speaker and author – Andy Paul joins us in this episode of the SalesStar Podcast to share a few top sales practices that can help enable a more proactive and slightly less salesy approach to sales:
Key topics covered:
- B2B sales challenges that persist in today's environment
- The disadvantage with being too ''salesy'' and what to do about it
- What sales practices help drive true ROI
- Thoughts on the future of Salestech
David Greenberg, CMO at Conversica (a leading provider of Conversational AI for business), shares a few marketing and sales best practices for B2B teams;
Key topics covered:
- Enterprise marketing and sales alignment practices
- What it takes for B2B marketers and sales people to drive online buying experiences
- The future of salestech/martech
Jamie Bertasi - President and Chief Operating Officer at Totango spoke about a few proven revenue tricks and best practices that have enabled goals for the Totango team over the years,
Key topics covered
- Takeaways from the Totango growth story over the years
- Fundamental salestech/martech systems that enable revenue processes
- What should start-up teams keep in mind when implementing processes
- The future of B2B sales/B2B tech
Mike Smith, Senior Director, Enterprise Sales at CData joined us in this episode of the SalesStar Podcast to discuss a few modern day SalesOps best practices and trends;
Key topics covered:
- The role of Sales Ops in building a modern sales organization
- How the customer purchasing process has changed
- The need for salespeople to have better customer 360 views/insights (along with best practices/tips)
- How CData's suite of data connectivity solutions can enable better sales forecasting and customer insights for B2B teams
Carson Conant, Founder and CEO at MediaFly, a collaborative tool for sellers & marketers shared a few of his top sales enablement predictions for 2022,
Key topics covered:
- Growing importance of Sales Enablement Platforms
- How sales enablement and sales tech as a whole will shape up in the near future
- Sales enablement processes that boost ROI for B2B teams
Guy Nirpaz, Founder and CEO at Totango, (a customer success software platform) that helps organizations to monitor, track and optimize every stage of the customer journey joined this episode as our guest, to chat with us about the story behind Totango and the future of customer success:
Key topics covered
- Totango's growth journey through the years...
- Why customer success platforms are crucial to B2B sales today
- The future of sales tech and customer success in B2B
Scott Smyth, VP Global Sales at HG Insights, a global leader in technology intelligence shared a few proven sales and salestech tips and practices that can generate better overall ROI for B2B teams:
Key topics covered:
- Common sales tactics that work in B2B
- Challenges faced by B2B sellers
- The future of sales and salestech
Chris Maeda, co-founder and CTO at Botco.ai an AI-powered marketing chat solution shared a few thoughts on the impact of chatbots in today’s digital sales and marketing world:
Key topics covered:
- The evolving role and importance of chatbots in sales and marketing today
- How leading brands are using their bots to drive sales/marketing
- How AI will evolve to change the sales-marketing landscape
Katie Foote, Chief Marketing Officer at Drift a conversational Marketing platform that combines chat, email, video, and automation to remove the friction from business buying joined us on the SalesStar Podcast to share a few top marketing optimization thoughts and best practices.
Key topics covered:
- Core marketing tricks to keep in mind for 2022
- Martech solutions to consider to help optimize marketing efforts
- Understanding today's B2B market dynamics and using it to drive marketing goals
Adam Johnson, SVP, Sales at ActiveCampaign a global leader in Customer Experience Automation shares a few proven sales success tips and collected takeaways from his built up sales expertise through the years, while taking us through the impact of customer experience automation systems:
Key topics covered:
- Technologies that matter to eCommerce/online businesses today
- Impact of CX automation
- How salestech-martech adoption will evolve with changing market dynamics
Kris Rudeegraap, CEO and co-founder of Sendoso, a platform that helps sales and marketing teams connect and drive revenue with personalized gifts in order to improve customer engagement initiatives shared a few thoughts on the impact of Direct mail in B2B sales and marketing:
Key topics covered:
- What inspired Sendoso and how has the platform evolved over the years to meet changing business-user needs
- The benefits of direct mail
- How can marketers and sales teams create better end to end experience (that convert!) with direct mail?
Chris McLaughlin, Chief Marketing Officer at LumApps chats about the biggest CMO trends and practices that need to be followed to enable better marketing output through 2022 in this episode of The SalesStar Podcast
Key topics covered
- Typical B2B CMO best practices and challenges
- Optimization trends and tips that drive better internal marketing practices
- The future of B2B marketing and martech
John Elsey, CEO at Richardson Sales Performance shared a few best practices and sales training tips that are especially crucial to today’s B2B sales environment;
Key topics covered:
- In what ways do B2B sales teams struggle with adequate training
- Virtual selling best practices
- What it takes to build and scale a B2B sales team
Karen Gallantry, GM at mParticle a customer data platform that enables marketing efforts spoke about a few proven revenue and sales practices that yield results for B2B teams:
Key topics covered:
- Strategies in sales/revenue operations that yield results
- How core processes in sales and revenue operations are changing
- Sales technologies/ Revenue technologies that will become more crucial to everyday B2B operations
Kristina Simkins, VP of Product at Lessonly by Seismic a coaching software platform built for frontline teams shared a few tips on leading product teams effectively:
Key topics covered:
- Meeting the evolving need between products-customers and what product teams need to do
- How can product teams – marketers and sales people align to impact overall processes and business growth?
- The future for B2B Product teams: trends and thoughts
Chetan Chaudhary, Chief Revenue Officer at Scale AI, a platform that accelerates the development of AI applications by helping machine learning teams generate high-quality ground truth data shared a few insights in this podcast that can help sales-marketing and revenue teams drive better unison in their core processes.
Key topics covered:
- What should sales/marketers focus on to build unified customer and buying journeys?
- Problems faced in B2B when it comes to go-to market plans and strategies
- Tips to drive better revenue and sales operations
Michelle Pietsch, VP of Revenue at Dooly.ai, a connected workspace that helps revenue teams win more deals shared a few thoughts and best practices that can drive better processes and output for B2B Revenue teams:
Key Topics Covered:
- Best practices and processes that drive B2B revenue and sales teams given today’s market dynamics
- Core salestech-revtech that have always helped drive team output and business goals
- Top tips for marketers and B2B sales teams for 2022 and beyond!
Jeremey Donavan, SVP of Revenue Strategy at SalesLoft, a leading platform that helps selling teams drive revenue initiatives talked about a few proven B2B sales practices while sharing a few thoughts on the changing scope of sales today:
Key topics covered:
- Missing elements in B2B revenue strategies
- Technologies and processes that sales and revenue leaders need to focus on strengthening
- Salestech / Revtech optimization tips
John Bruno, VP of Strategy at PROS a provider of AI-based solutions that help power commerce in the digital economy shared a couple of thoughts on today’s evolving eCommerce market and how new age technologies can drive better online sales;
Key topics covered:
- Biggest challenges that eCommerce/online businesses face when driving sales today
- As platforms evolve to meet the needs of online sellers, basic best practices that companies need to keep in mind
- The future role of Salestech
Viral Bajaria, CTO and Co-Founder at 6sense, an Account Engagement Platform that helps B2B organizations boost revenue growth shared a few insights on 6sense’s newest innovations and what’s in store for the B2B martech and salestech world in this episode of the SalesStar Podcast:
Key topics covered:
- About 6sense's latest innovations and integrations and how it changes the game for B2B marketing and sales teams
- How predictive systems and better business insights and data transforms B2B sales and B2B marketing for the better
- Using intent data and predictive analytics to drive business outcomes: Tips and Tricks
Mert Yentur, CEO and Founder at Pitcher AG, a leading provider of mobile sales enablement and content management for field sales and marketing teams shared a few thoughts on his startup journey and the future of B2B sales enablement in this episode of the SalesStar Podcast:
Key topics covered:
- Sales Enablement Trends and Challenges that are being seen across B2B sales, globally
- Changes to the sales-marketing approach in business-to-business
- What it takes to drive a unified vision and prospect approach
- How should sales leaders structure their teams and processes to optimize sales efforts
Kevin Tate, CMO at Clearbit, a marketing data engine that helps drive customer interactions shared his top CMO moments and marketing best practices in this episode of the SalesStar Podcast:
Key topics covered:
- Biggest concerns for digital marketers today
- Martech best practices that B2B marketers need to pay more attention to
- Biggest trends in B2B marketing to get ready for
- Driving marketing impact as a CMO
Chris Tranquill, Chief of Strategy at Khoros, shared a few thoughts on B2B optimization and engagement strategies;
Key topics covered:
- B2B Customer Engagement Strategies - Top Lags Teams Face
- Using the right metrics to measure engagement and ROI
- Marketing and Sales automation that help drive customer engagement
Michelle Lisowski, Global Director, B2B Marketing at Uber, a global innovator known best for its ride hailing and delivery services is here to share a few observations and trends on what it takes to drive marketing success in an evolving marketplace;
Key topics covered:
- What helps drive better marketing and martech collaboration?
- Must-have qualities for B2B marketers
- Martech suggestions and optimization tips
- The future of B2B marketing and martech
Amy McClain, Senior Manager of Sales Enablement at Calendly a leading meeting scheduling tool joined as our guest in this episode of the SalesStar Podcast to share a few salestech trends impacting B2B sales:
Key topics covered
- Sales technologies that are becoming crucial in B2B sales and why
- What sales leaders need to do to boost sales training and salestech best practices
- Diversity and women in tech and B2B sales
Shawn Herring, VP Marketing at all-in-one document workflow automation platform, PandaDoc joins us in this episode to share a few highlights on PandaDoc’s Zoom app launch and what it takes to succeed in B2B marketing;
Key topics covered:
- Howall in one document automation platforms enable team efforts across functions
- Tools and technologies that help address challenges at the workplace especially in sales and marketing teams
- Thoughts on the evolution of martech-salestech today
Paroma Sen of SAP speaks with Paroma Sen of SalesTechStar.com on the Importance of DEI in B2B Marketing and Sales:
Key topics covered:
- Growing importance of DEI culture in the B2B marketplace
- What drives stronger DEI cultures in tech?
- Why sales and marketing leaders need to focus on building diversity in hiring
*This episode was pre-recorded on Women's Day
Mike Burton, Co-Founder & SVP Data Sales, at Bombora, a leading provider of Intent data for B2B sales and marketing teams shared a few observations surrounding the growing importance of intent data in B2B sales and marketing today:
Key topics covered:
- Key observations surrounding the use of intent data in B2B sales and B2B marketing
- Why B2B sales and marketing need to bank on behavioral insights today
- Changing data trends in business-to-business today
- The future of martech and salestech
Dave Dabbah, CMO at CleverTap, an AI-powered customer engagement and retention platform that enables businesses to drive better customer retention was our guest in this episode of the SalesStar Podcast powered by SalesTechStar.com; Dave shared a few thoughts on the evolving role of the CMO and the biggest trends in B2B marketing today:
Key topics covered:
- Evolution of B2B marketing teams and the office of the CMO
- Long-term changes in B2B marketing set in motion because of the long-drawn Covid-19 pandemic!
- What makes marketing more performance-driven?
James Isilay, CEO at Cognism, one of the world's leading sales intelligence platforms shared a few top data and intelligence trends consuming B2B sales in this episode of the SalesStar Podcast (powered by SalesTechStar.com!).
Key topics covered:
- Top business and sales intelligence trends of today that are changing the game for global sales teams
- Enhancing overall sales strategies and sales processes with better sales intelligence
- What should sales people be keeping in mind to ensure they don’t suffer from lags like disparate data or the inability to draw the right insights and processes from their sales intelligence
Enterprise sales can be more complex and involve much longer sales cycles, but with optimized processes, sales leaders can drive quicker results; to that end we had Damien Swendsen, VP of Sales at InsideView, a leading platform that empowers business leaders to quickly and confidently make improved go-to-market decisions share some top tips in this episode.
Key topics covered:
- Evolution of Enterprise Sales
- Salestech that enables enterprise sales goals
- Martech-salestech alignment for better enterprise sales
Yoni Tserruya, Co-founder & CEO at Lusha, a platform that helps business professionals with high-quality lead data shared a few snippets from Lusha’s journey and today’s evolving salestech climate:
Key topics covered:
- Salestech and tech startups in Israel
- Trending sales strategies and salestech tips from around the world
- Improving your choice of martech and salestech
Daljit Bamford, Chief Customer Officer at Tenth Revolution Group, a global leader in cloud talent solutions shares a few top customer success tips and best practices that can help create better impact;
Key topics covered
- Top skills needed in B2B customer success teams and leaders
- Impactful customer success models and how they are built
- Technologies that drive customer success initiatives
Jon Perera, Chief Marketing Officer at HighSpot joins the SalesStar Podcast to share a few thoughts on evolving martech trends and B2B marketing best practices in this quick chat.
Key topics covered
- Top martech and marketing trends in B2B
- What does the immediate future of marketing and martech look like?
- CMO best practices
Sylvia Ananicz, Head of Revenue at Lilt a modern language service and technology provider enabling localized customer experiences talks about the evolving role of tech in revenue operations;
Key topics covered
- How Revenue Trends and Processes have Evolved in the Last Few Years
- Revenue Technologies at the Forefront in Today's Marketplace
- The Future of Revenue Operations
Steve Daheb, Chief Marketing Officer at ON24, a Digital Experience Platform that helps drive customer engagements shared a few of his biggest marketing learnings and tips:
Key topics covered:
- Redefining the marketing and customer journey
- Marketing technologies and sales technologies that help create impactful customer experiences
- Marketing takeaways from leading tech brands
Gil Allouche, Founder & CEO at Metadata.io a platform that helps B2B marketers scale their best-performing ad campaigns joined in as our guest in this episode of the SalesStar Podcast; to share a top observations on the changing B2B marketing and Demand Gen space -
Key topics covered:
- The changing B2B Demand Generation Game and some Top Trends
- Shifts in Choice of Martech/SalesTech Stacks
- The Future of B2B Demand Gen
Pouyan Salehi, co-founder and CEO of Scratchpad a platform that helps you update Salesforce, take sales notes, and stay on top of sales to-dos participated as our guest in this episode:
Key topics covered:
- How sales automation platforms are set to innovate further and redefine sales processes
- Top sales processes and trends in B2B sales
- Salestech optimization tips
Thiago Sá Freire, Chief Revenue Officer at Chorus.ai (a ZoomInfo company), joined in as our guest to talk about the changing sales and revenue / revtech trends in B2B today:
Key topics covered:
- Revenue generation and revtech trends in B2B
- Sales success tips for a business environment that is evolving under a pandemic
- The future of the B2B Chief Revenue Officer and how the role of the CRO is set to evolve
Shakeel Itoola, the Chief Data Officer for Demand Science and PureB2B shared a few thoughts on what is on every marketer’s and sales person’s mind today – core best practices to drive better value driven insights from all their data!
Key topics covered:
- Key data trends in sales and marketing
- Optimizing your data to meet marketing goals
- Top trends in data and marketing to watch out for
Customer success today is more about building stronger and engaging online customer communities, Michelle MacCarthy, Global Head of Customer Success at Unit4 dives deeper into today’s changing trends in this podcast:
Key topics covered:
- Evolving customer success trends reshaping the B2B market
- Building stronger online interactions
- The importance of growing online communities of happy customers
- Sales technologies and marketing technologies that boost customer success
Bob Ray, Head of Agency Services at Merkle B2B discussed some key trends that are set to shape media consumption and communication investments in 2021:
Key topics covered
- How can marketing and communications teams use technologies to improve their strategies
- Changing patterns in media consumption habits
- What's in store for marketing and communications in the near-future
Jeff Heckler, Global Head of Customer Success from Pipedrive the first CRM platform developed from the salesperson's point-of-view in this episode of the SalesStar podcast to share a few thoughts on the changing trends impacting customer facing teams in tech:
Key topics covered:
- Best practices that drive customer success
- Challenges facing customer success teams in tech today
- The future of customer success in B2B
There are many to change and improve how multichannel digital marketing processes are built out in today’s B2B environment, to share a few thoughts we had Nii Ahene, Chief Strategy Officer at Tinuiti, a performance marketing firm in this episode.
Key topics covered
- Best practices for today's multichannel digital marketing
- Planning a strong, all-round marketing plan that meets customer expectations
- Martech tool recommendations
Rob Holland, CEO of Feedback Loop, an agile research platform for rapid consumer feedback shared a few thoughts on the changing customer-feedback game prevalent in today's online marketplace:
Key topics covered:
- Ecommerce trends and its evolution since 2020
- How implementing a comprehensive feedback loop is crucial to customer experience
- What matters most when it comes to driving customer retention in online sales
Jason Webby, Vice President of the Eastern Region at Future, a global specialist multi-media platform joined this episode as our guest to share a few thoughts on trending marketing and sales tricks that are taking over the overall theme in B2B technology today.
Key topics covered:
- What are technology marketing and sales teams doing differently today?
- The future of B2B marketing and sales
- Top martech and marketing gimmicks in the limelight
Rob Watson - Senior Vice President Of Global Sales – Bluecore, a retail marketing platform that empowers brands to discover their best customers joined this episode as our guest to share a few top tips on improving sales strategies through 2021!
Key topics covered:
- Proven sales strategies and practices for B2B
- Challenges facing today's SDRs and Sales Reps
- Sales tech tools that can boost SDR productivity
In this sub series of the SalesStar Podcast, Paroma Sen of SAP spoke to Paroma Sen of SalesTech Star about Using Data and Marketing for Good.
Key topics covered
- Implementing CSR / Humanitarian practices into overall marketing strategies
- How can companies use data for good?
- Best practices in marketing that allow room for social impact too
In this interesting conversation, we had Rishi Mathur, currently the Global Program Manager at LinkedIn join us, Rishi has had quite an exciting journey so far in the content and content marketing fields, he shared a few thoughts on the importance of using humor in tech in content marketing!
Key topics covered
- Challenges for content marketers
- Differentiating B2B content
- Emerging trends in content marketing
Mahe Bayireddi, CEO and Co-founder of Talent Experience Management (TXM) platform Phenom People was a guest is this episode; to share a few thoughts on the emerging trends in HR Tech and to take us through Phenom’s journey…
Key topics covered
- Biggest HR Tech trends today
- Using AI to create less hiring bias
- AI and the employee experience
Huw Owen, Vice President and General Manager for EMEA at Couchbase a highly scalable, distributed data store joined us in this episode of the SalesStar Podcast to share a few observations and thoughts on what it takes to drive more business impact with improved processes in today’s business environment,
Key topics covered:
- B2B and tech sales and marketing trends and shifts
- Revisiting your tech stack in today's business environment
- Realigning sales and marketing priorities
Today’s business environment has taught us all to refocus efforts on improving not just the B2B customer experience but also the overall employee experience, to that end we had Grant Halloran, CEO at Planful, a leading financial planning and analysis (FP&A) cloud platform sharing his thoughts in this episode of the SalesStar Podcast;
Key topics covered:
- Achieving a customer - employee experience balance
- What can fintechs do to improve the overall employee experience during a pandemic?
- Top work trends that will reshape the tech workplace in 2021 (and beyond!).
It was exciting to have Latane Conant, CMO of leading ABM platform 6sense as a special guest in this 73rd episode of the SalesStar Podcast! Latane had a chat with us to share key learnings from her marketing experiences during the (still ongoing!) pandemic of 2020 while talking about innovative ways for marketers to improve ROI in 2021:
Key topics covered:
- 6sense's marketing experience and learnings through 2020
- The importance of revisiting core marketing strategies and fundamentals today
- How CMOs can drive help sales alignment and overall business outcomes
Amir Hofman, Chief Product Officer at CloudShare, a virtual lab for software training, sales demos and POCs shared a few thoughts on evolving product trends in tech and sales insights in this episode:
Key topics covered:
- Challenges with sales/marketing teams due to the pandemic
- What best practices should be followed when planning your product road map
- What kind of services and products in tech will grow in demand in the future
The Paroma in Conversation with Paroma* series is a sub series within the SalesStar Podcast!
*To listen to the previous episode of this subseries: Go here!
_____
Paroma Sen of SAP joined Paroma Sen of SalesTechStar in this (second!) episode of the Paroma in Conversation with Paroma sub series to talk about evolving CX trends in the B2B marketplace.
Key topics covered:
- Top and emerging B2B and B2C Customer Experience trends
- CX initiatives that stood out during the Covid-19 pandemic
- What it takes to plan a better customer experience today (tips, dos, dont's, thoughts!)
Mark Banfield, Chief Revenue Officer at LogicMonitor, also a seasoned revenue leader with a strong history of developing successful go-to-market strategies for high-growth businesses joined in as our guest in this episode of the SalesStar Podcast,
Key topics covered:
- The evolving role of the CRO during the Covid-19 pandemic
- Key learnings for revenue teams to keep in mind
- How customer facing reps should adapt to today's digital-selling and digital marketing world
- B2B tech trends to look forward to through 2021
Phil Friedman, founder at Computer Generated Solutions (CGS), a diversified IT solutions and services company that has built a strong global presence since its inception in 1984 shared a few thoughts on business growth and tech management in this episode of The SalesStar Podcast:
Key topics covered:
- How should Tech CEOs be handling team management amid the vaccine roll out
- Key services in tech outsourcing that are impacted due to the pandemic
- Biggest B2B tech trends to look forward to in the near-term
Zachary Ballenger, co-founder, of Casted a marketing platform built around brand podcasts joined as our guest in this episode of the SalesStar podcast to talk about best practices that can drive better podcasting techniques:
Key topics covered:
- How B2B tech marketing and sales teams optimize their podcasting strategies today
- Innovative podcasts and their must-watch techniques
- Tips for tech teams starting out with podcasting as a new lead generation or prospecting channel
- A few technologies to invest in, for a better podcasting experience!
Jonathan Anguelov, COO and Cofounder of Aircall, a cloud-based voice platform that integrates seamlessly with productivity and helpdesk tools joined us as a guest in this episode of the SalesStar Podcast:
Key topics discussed:
- Delivering effective customer experiences that stand out
- What it takes to realign the customer experience today
- Game-changing marketing and sales technologies that can create better customer journeys
Kristin Hersant, VP of Marketing at Groove, a sales engagement platform for enterprises using Salesforce joined us in this episode of the SalesStar Podcast to share a few of her observations and tips to address B2B sales and marketing challenges.
Key topics covered:
- The state of marketing in the B2B and tech marketplace
- Common challenges business leaders face in B2B today; creative solutions to help alleviate the most common ones
- Sales and marketing priorities for 2021
Greg Chapman, SVP of Partner Management at Avalara, a cloud-based tax compliance solution provider joined us in this episode of the SalesStar Podcast!
Key topics covered:
- Evolving business practices in today's new normal
- Evaluating best fit sales and marketing technologies given today's challenges
- Preparing for the rest of 2021
In this series-within-a-series of the "Paroma in Conversation with Paroma podcast'', Paroma Sen of SAP and Paroma Sen of SalesTechStar bring you a fresh, lighthearted conversations surrounding key trends in tech.
Key topics covered:
- Top digital transformation initiatives and trends across industries
- Upcoming predictions on must-need digital evolutions and what companies must do
- Top changes in B2B sales and marketing today
We had a very special guest in this episode of the SalesStar Podcast – martech thought expert (or should we say the father of martech?) Scott Brinker joined us to share his thoughts on the key trends that are set to reshape the face of martech and salestech.
Key topics covered:
- As the martech – salestech landscape evolves to meet changing business needs, how are innovators focusing on creating more centralized systems?
- Biggest challenges when teams try to scale results out output with the tech stack in marketing and sales
- Balancing creativity and tech use / implementation in sales and marketing
- Top predictions for martech and salestech for the near-future!
John Steinert, CMO at TechTarget, a purchase intent-driven marketing and sales provider that delivers deep business impact for enterprise technology companies joined us in this episode of the SalesStar Podcast to share a few thoughts on the changing dynamics in B2B sales through 2020 and the impact of intent data in today’s marketplace.
Key topics covered:
- Sales and marketing in the extended new normal
- Intent data and how it helps funnel better sales / marketing opportunities
- Best practices for improved ABM and Go-to market success
Some would say that digital transformation was a core theme in 2020, in this episode we had Kirsten Boileau, Global Head of Digital Transformation Enablement at SAP joining us to share her thoughts.
- Digital transformation trends in 2020
- The need to upskill to meet changing tech needs
- Digital selling tips for today's economy and key takeaways
Kenneth (Ken) Peterson, President of Customer Experience at QuestionPro an online survey software provider joined us in this chat to take us through his experience in 2020 leading customer success initiatives through a pandemic while sharing key tips on enhancing the B2B customer experience in this new normal:
Key Topics Covered:
- Evolving sales and marketing models in B2B
- Important aspects of a strong CX in B2B today
- Learnings from leading brands in tech
- Technologies / tools that sales and marketing should focus on more
In episode 59 of The SalesStar Podcast, special guest - Bernie Kassar, Chief Customer Officer, SVP - Alliances & Business Development at Xactly Corp spoke with Nandini Ramaswamy, Senior Vice President - Global Incentive Compensation Strategy & Operations at Salesforce to evaluate top trends, tricks and strategies for an improved customer facing experience and journey.
Tim Lambert, Chief Revenue Officer at Openprise, a Data Platform that helps automate manual processes takes us through the changing priorities in sales, marketing and revenue generation in this episode:
Key topics covered:
- The role of the B2B CRO and it's evolution
- Tips and best practices for CROs in 2020/2021
- Basic fundamentals for marketing and sales and revenue teams to keep in mind
- Inter-team alignment trends and tips
This episode was recorded when Geoff* was**VP, Strategy at PROS
We had Geoff Webb, Vice President of Strategy at PROS, an AI-based solution that powers commerce in the digital economy joining in as a guest in this episode,
Key topics covered:
- The changing role of B2B sales
- Sales trends through 2020
- Marketing alignment practices
- Tips for salespeople to prosper through Covid-19 business challenges
Pete Eppele, Senior Vice President of Products & Science at Zilliant, a B2B Pricing and Sales Solution Provider joined this episode of the SalesStar podcast. In this short QnA, Pete spoke about some interesting tips and thoughts on optimizing pricing and positioning in B2B:
Key topics covered:
- Misalignments in B2B pricing strategy
- Sales performance impacts during the pandemic: changes to processes
- Game changing technologies to watch out for in sales
Teamed with the right business intelligence, sales and marketing teams can drive better ROI rates, in episode 55 of the SalesStar Podcast we had Nealesh (Neal) Patel, Head of Business Development at Crunchbase as a guest to share a few thoughts:
Key topics covered:
- Technologies and strategies that can help drive sales and marketing
- Tips for new entrants
- Creating better sales and marketing processes
- Innovative campaigns that stood out in 2020
- game-changing technologies to look forward to
In this episode of the SalesStar Podcast we had Morag Lucey, CEO at Televerde a company that helps global B2B organizations generate demand and accelerate sales with strategic data solutions, marketing technology and sales professionals backed by a unique model! Morag shared a few thoughts on Televerde’s journey while talking about filling the missing pieces in diversity and inclusion in the tech marketplace.
Key topics covered:
- Diversity and Inclusion in Tech today: importance and best practices
- How HR leaders can use initiatives to benefit communities more
- Televerde's adjustment to the new normal
- Sales and marketing / business tips for today's new normal
Mark Sawyier, Co-founder and CEO of workplace culture platform - Bonfyre App joined us to share a few thoughts on how B2B and Tech companies drove impact and change with HR tech in 2020 at the height of the Covid-19 pandemic.
Key topics covered:
- How workplace platforms help enhance employee experiences
- Using HR Tech to boost remote productivity
- Future trends in HR and HR Tech
It’s especially crucial for sales and marketing leaders to step up and drive team processes and efforts while working through what we now call the new normal. To share a few thoughts on building resilient teams in tech, Drew Naukam, Chief Growth Officer North America at Ness Digital Engineering, a company that designs and builds digital platforms and software to help organizations engage customers and differentiate their brands joined us as our guest.
Key topics covered:
- Leadership qualities integral to sales and marketing in today's new normal
- Building / Hiring and shaping stronger sales and marketing teams
- How to adapt to changing business needs in the new normal
Declan McGonigle, VP Sales and Marketing at VISUA a brand monitoring platform joined us to share his thoughts on the state of technology sales and how global marketing and sales teams should readjust to today's new normal.
Key topics covered:
- The state of B2B sales and tech sales today
- Biggest changes to expect in the industry
- Improving remote selling processes
- Sales technologies that can help create an impact during this time
Gautam Goswami, CMO and Global EVP, Marketing & Products at TeamViewer, a company that builds innovative cloud-based technologies to enable better online remote support and collaboration globally spent sometime chatting with us to share a few thoughts on the changing B2B sales and marketing landscape.
Key Topics Covered:
- Creating the ideal feedback loop between marketing and sales
- Filling the talent gap in marketing and sales tech with the right upskilling / reskilling
- Scaling sales in times of a global crisis: tips and thoughts
Steve Hartert, CMO at JotForm, an online forms platform that helps customers create custom forms and collect relevant data joined this episode as our guest to share a few ideas and tips on B2B marketing relevant to today's business climate:
Key topics covered:
- How marketing and sales is transforming in the new normal
- Tips that can help drive success in this downtime
- Better alignment tips for sales and marketing teams
- Creating a seamless brand experience for the end user
It was a pleasure to welcome Chris Cabrera; Founder & CEO of Sales Performance Management (SPM) company Xactly to this episode of the SalesStar podcast!
Key topics covered:
- The story behind Xactly...
- Sales and marketing in the new normal
- A few sales and marketing campaigns that have driven impact in 2020 (in tech!)
- How Xactly adapted during the new normal
- A few of Xactly latest innovations in 2020
- Game changing technologies to watch out for in sales and marketing
In episode 47 of the SalesStar Podcast, Nicolas Vandenberghe, Co-founder and CEO at Chili Piper, a Calendar & Scheduling system for Sales Professionals joined us to share a few thoughts on the idea and story behind the Chili Piper platform and to dive into a few tips that can help new entrants in the sales tech / martech space.
Key topics covered:
- The story behind Chili Piper
- Marketing and selling tips for new martech / salestech entrepreneurs
- Top tips for emerging salestech / martech entrants
Managing remote teams for an extended period of time and scaling efforts in the midst of a pandemic is a concept marketing and sales is fast adjusting to in this new normal. Chris Jackson, VP Customer Success at POPin joins this episode of the SalesStar podcast to talk about his observations and to share a few tips…
Key topics covered:
- Biggest sales and marketing challenges in the new normal
- Improving business outcomes with the right sales and marketing strategies
- Keeping sales and marketing goals and motivation alive through the downtime
While the role of the typical B2B sales and marketing person is changing rapidly, so is the scope of customer success in tech and B2B. In this episode, to share some thoughts and tips on improving customer success in a downtime we had Rick Chappel, VP of Customer Success at Zilliant joining us.
Key topics covered:
- Customer success best practices that B2B customer-facing teams should be focusing on more today
- A few innovative customer success and care initiatives
- Boosting customer satisfaction and success with the right tech
- Zilliant's experience driving customer initiatives during the Covid-19 downtime
Driving revenue or streamlining revenue ops during an uncertain time while adjusting to the new normal is the theme of the moment for most global businesses, to share some tips and ideas we had Evan Luke, Head of Revenue Operations from sales engagement platform innovator VanillaSoft join us.
Key Topics Covered:
- Top challenges in B2B today
- Preparing for the new normal with the right skills and sales tech / martech
- Driving business growth and revenue during a downtime
Pankaj Bhula, Regional Director at Check Point Software joined us on the SalesStar podcast to share a few learnings from his journey in tech and his observations on what it will take for sales teams to adjust to the new normal.
Key topics covered:
- Biggest workplace changes seeping into the tech / b2b work cultures
- Planning Marketing and Sales activities for better ROI despite a downtime
- Changing trends in B2B sales and marketing
Finding more creative ways to market to and engage customers in both the B2C and B2B marketplace is turning into a top priority in an attempt to help ensure business continuity during these trying times. In this episode, Beth Brady, CMO at Chief Outsiders joins us to share some thoughts.
Key topics covered in this episode:
- Top 5 tips for everyone in marketing
- Driving business despite a downtime
- Sales leaders and their role in employee support in today's environment
- Staying motivated through the Covid-19 pandemic
Grant McDougall, founder and CEO at BlueOcean.ai a brand auditing platform joined us for this episode of the SalesStar podcast.
Key topics covered:
- Brand auditing know-how and tips
- What should B2B tech marketing and sales teams keep in mind when it comes to brand image and rebranding aspects?
- How brand audits help enhance overall reputation and image
Tech sales leader Natasha Sekkat, VP of Demand Creation at Acoustic, an intuitive AI-powered marketing cloud joined us on the SalesStar podcast to talk about her journey in the industry and to share a few insights and tips on the evolving technology sales segment.
Key topics covered:
- What "smarketing" skills sales and marketing teams need a combination of, today
- How technology sales is transforming due to the industry changes and the new normal
- What can sales teams and sales leaders do more of during this crisis to improve outcomes
Driving deeper and more meaningful business relationships is the need of the hour today, especially given the way the ongoing pandemic is creating challenges worldwide on the business and individual level! In this episode of the SalesStar Podcast, Jim Nichols, CMO at Partnerize a SaaS-based Partner Management Platform joined us to share a few tips for sales and marketing in the new normal.
Key topics covered:
- What sales and marketing technologies can best-enable efforts during this downtime
- What methods and strategies should drive basic initiatives
- Top trends and transformations in sales and marketing
- Predictions for the new normal
Brandon Brown, CEO and Co-founder at GRIN a CRM for influencer marketing joined us in episode 38 of the SalesStar podcast. Catch the complete conversation to understand the value and impact the right influencer campaign can have on your ROI.
Key topics covered:
- Influencer marketing benefits and tips for a downtime
- Integrating an influencer campaign effectively with other marketing strategies
- Top metrics to asses the value and output of influencer campaigns
We had Magda Houalla, Director of Marketing Strategy at AspireIQ a community intelligence marketing company that’s putting people, rather than transactions, at the heart of a brand by changing relationships between brands and the people join us in episode 37 of the SalesStar podcast.
Key topics covered:
- Impact of Covid-19 on the marketplace and on how teams function today
- Tips for customer-facing teams to drive better interactions and strategies during a global downtime
- Marketing and sales tips for B2B teams
Nigel Cullington, VP of Marketing for the Upland Enterprise Sales & Marketing Cloud, a leader in enterprise work management software joins us in this episode of the SalesStar podcast to share some thoughts from his journey in martech and tech marketing so far and to talk about innovative tricks to help tide over these challenging times.
Key topics covered:
- Learnings from pivoting / making changes to overall processes during the Covid19 lockdowns
- How marketing and sales is evolving due to the Covid19 pandemic
- What sales teams can do to drive results faster during this downtime
Sheila Aharoni, Vice President of Global Sales at CloudShare a business acceleration cloud company, that helps deliver sales and customer success by helping software companies deliver complex demos, PoCs and training, replicating real-world experiences without compromising time to market joined the SalesStar podcast in this episode.
Key topics covered:
- Sales learnings and takeaways that have stayed constant through tech sales
- The evolving role and challenges of today's salespeople
- Qualities needed in today's B2B sales teams
- Tips to consider when reformulating sales plans for the new normal
Vishal Sunak, Co-founder and CEO of LinkSquares, a software that automatically reads and retrieves key data from your library of agreements, making review and diligence projects super simple joined us in this episode to share a few thoughts on being a tech entrepreneur amid a challenging time while also discussing his biggest industry learnings so far…
Key topics discovered:
- Customer facing learnings and tactics that work in sales
- How can teams pivot to face challenges because of the Covid-19 pandemic?
- Top trends and changes in tech sales / sales tech over the next few months
Gopkiran Rao, Chief Strategy and Marketing Officer at MindTickle, a comprehensive, data-driven solution for sales readiness and enablement joins us in this episode of The SalesStar podcast, Gopkiran, shares some interesting insights in this episode, especially those that can help teams tide over these rough times! As a start though…
Key topics discussed:
- What it takes to make a sales/marketing campaign successful
- How should sales and marketing pivot during a pandemic?
- How will salestech adoption and use evolve during this remote work phase due to Covid-19
- What it takes to boost revenue plans and generation for a successful outcome
Risa Crandall, VP of Strategy and Sales at Aki Technologies, a platform that helps revolutionize how marketers engage mobile consumers…joined us in this episode of the SalesStar podcast, listen in to extract some valuable tips on technology and B2B sales!
Key topics covered:
- How a typical sales team has had to pivot during the Covid-19 crisis
- What will the slowdown do for the next few quarters in terms of realigning how sales and marketing functions
- What can salespeople do differently to help them overcome struggles related to Covid-19 and achieving their quotas?
- Must-have sales technologies for a time such as the present
Vicki Kolovou, Head of Marketing at Behavioral Signals, a company that develops technology to analyze human behavior from voice-data joined us in this episode of the SalesStar podcast.
Key topics discussed:
- The current world situation and challenges related to the ongoing Covid-19 pandemic
- How the pandemic is set to impact the SaaS industry
- Shifting priorities in sales and marketing
- What can brands do to reposition themselves?
Newly appointed Chief Revenue Officer of Qumulo Hybrid Cloud File Storage that delivers real-time visibility, scale and control of data joins us in this episode of the SalesStar podcast, Craig brings more than 27 years of go-to-market strategy, sales enablement and technical sales expertise to Qumulo and was CRO at UiPath prior to his role at Qumulo.
Key topics covered:
- Plans, strategies that work best in B2B marketing and sales and revenue generation
- How B2B teams should rethink the way they plan and hire for sales and marketing roles
- How sales will change given the ongoing Covid-19 pandemic and the effects of the changing salestech-scape.
- Revenue generation tricks that can help tide through business challenges
On this episode of the SalesStar podcast we had Tapajyoti (Tukan) Das, CEO and Founder of Sales Intelligence Platform LeadSift join us to share a few thoughts on thriving during uncertain business times while also talking about the importance and benefits of intent data in the whole B2B and technology sales process.
Key topics discussed:
- How intent data powers successful marketing and sales campaigns
- Best practices to follow when implementing intent backed sales intelligence
- Biggest challenges in tech sales today
- Tips for sales teams to meet quotas despite the current challenges imposed by Covid-19
Every technology marketer and salesperson is finding ways to adjust to the new normal while using this challenging time to build better business relationships despite the downturn and effects of the Covid19 pandemic. To that end, we had Jay Tuel, VP of Sales Development at Demandbase join us in this episode of The SalesStar podcast to share some insights and tips!
Key topics discussed:
- Proven sales tips that work in tech / B2B
- Tips to keep in mind when shaping or building out a tech sales team
- Top trends that will be seen in sales for the rest of 2020
- Tips on building out an ICP
- Revenue generation tips for a challenging time (due to the Covid-19 pandemic)
It was a pleasure to have well known martech and sales tech thought leader Matt Heinz of Heinz Marketing as a guest on this episode of the SalesStar podcast! Given the current world challenges related to the spread of the Covid-19 pandemic, the interesting marketing and sales insights and tips from him is definitely something that will come in handy for businesses as they focus on business continuity efforts.
Key topics discussed:
- Best ways to maintain quotas during a downturn
- How the Covid-19 pandemic will change how sales and marketing performs in the next few months
- Sales leadership thoughts for teams as they tide through extended remote work experiences
- Must-have aspects of every sales and marketing strategy / campaign
- What to keep in mind when identifying the ''right'' martech / salestech stack!
On this episode of the SalesStar podcast, we had Raul Perdigao Silva, Global Head of Inside Sales at Pipedrive (the first CRM platform that was built keeping the salesperson’s point of view in mind!) joining us.
Key topics discussed:
- Top sales training tips to develop sales teams
- Tips for Inside sales to tide over the Covid-19 pandemic
- How to pivot core strategies in times of a crisis
- Best practices for tech sales campaigns
- Remote work and collaboration tips
On this episode of the SalesStar podcast we have Michael McLaren, Global CEO – B2B Group at Merkle a tech enabled global performance marketing agency as our guest.
Key topics discussed:
- Evolutions in martech and salestech
- Building impactful customer relationships
- Evolving skills needed by marketing and sales
- The right parameters to keep in mind when choosing a martech or salestech stack
- Business continuity tips to tide over Covid-19
- Remote work collaboration tips
In this episode of the SalesStar podcast, we have Julian Baring, General Manager, of the Americas region for Adform a global digital media advertising technology company joining us.
Key topics discussed:
- Challenges being faced because of the Covid-19 impact in SaaS/B2B
- Innovative ways for sales teams to cut through the noise to create impact with prospects faster
- Challenges that most sales teams face in spite of having access to sales technologies of various kinds
- Tips to help shorten overall sales prospecting time
- Tips to get through the trying times caused by the effects of the Covid-19 pandemic
With the Covid19 pandemic still impacting how businesses and economies function, it's time for marketing and sales to be empathetic and to get creative!
In this episode of The SalesStar podcast, we have Anand Shah, Co-founder and CEO at Databook, an innovative platform that helps enterprise sales reps improve performance at scale joining us to share some useful tips.
Key topics discussed in the episode:
- Successful sales strategies that effectively help with demand generation
- How marketing and sales can adapt to the challenges at hand because of the downturn and the pandemic
- Must-have sales technologies every technology salesperson should have access to
- Tips to enhance overall sales outreach and prospecting efforts
- 5 best practices that help support overall business expansion plans
Bud McGann, Executive Vice President of Global Sales at Reltio a Saas platform that helps deliver enhanced customer experiences joins us in this episode.
- How the role of B2B sales has changed over time
- Biggest challenges that today’s technology salesperson/Enterprise salesperson faces
- Tips / thoughts on selling to Fortune 500/Fortune 2000 companies: the strategies that work
- Changing priorities for sales leaders today
- The impact of the global pandemic (Covid19) on businesses,
- How tech Marketing and Sales teams are adapting to these challenging times
- The top 3 things for teams to do while they are struggling through this uncertainty due to Covid-19
Ami Gal, CEO and Co-founder of SQream - a tech startup that helps businesses to easily ingest, store and analyze tens to hundreds of terabytes of data and beyond joins us in this episode to talk about his journey as a tech entrepreneur while also dipping into some insightful marketing and sales tips.
Key topics covered:
- Biggest takeaways being a serial tech entrepreneur
- Top 5 things tech startup founders who are looking to get investors or have their company acquired should keep in mind
- How global technology Marketing and Sales are adapting and what are the top 3 things teams should follow when struggling through this uncertainty caused by the Coronavirus
- Top predictions for Sales and SalesTech in 2020?
- How there will be a change in the role of tech sales
- Innovative ways in which Sales teams can use Sales technology to enhance their prospecting / outreach efforts
- Additional Sales tips, given the current world challenges because of the novel coronavirus
Ron Baden, Chief Revenue Officer at SalesHood, a leading sales enablement platform that helps companies boost sales productivity joins us in this episode of The SalesStar podcast to share his thoughts on technology sales and key revenue strategies that can drive business outcomes.
Key Topics Discussed:
- Successful campaigns/ best practices that have worked well in technology sales
- Factors that are critical to ensuring optimized performance for a sales team and business as a whole
- Changing dynamics in sales/salestech and best ways for sales/marketing teams to re-think how they build or shape their teams today, given that today’s salesperson needs a whole set of key skills that the one of yesteryear didn’t need.
- Top trends foreseen for the B2B/Tech Sales space for 2020 and points on the evolving technologies in this space and how it changes the way sales or especially revenue generation as a function is approached
- Few notes/words of caution to businesses navigating through the current Coronavirus pandemic
In this brand new episode of The SalesStar podcast, we have Troy Barter, Director of Sales Development at PandaDoc join us. Troy is an experienced technology sales leader and we loved some of the interesting tips and insights he shared in this conversation from his experience so far! Have a quick listen:
Key topics covered in this episode:
- Predictions for the evolving role of technology Sales and SalesTech in 2020
- Innovative ways in which Sales teams have used sales technology to enhance their prospecting / outreach / overall efforts
- Observations when it comes to the top sales challenges that sales leaders still haven’t been able to solve or optimize well enough using their tech stack
- 5 best practices that make up the framework of the most successful sales strategies
- Additional Sales tips given the current (Coronavirus pandemic) and world situation with advise on how marketing and sales can tide through these times
It’s a trying time for the world at large, given the extent of damage Covid-19 is causing on homes, families and economies. But as they say, the show must go on! In this episode, Rob Sharland, Global Sales Vice President of Audiens, a Customer Data Platform joins us to discuss:
- Biggest technology-sales challenges faced in the industry!
- How Marketing and Sales has evolved over the years
- How CDPs enable better optimization of processes for Marketing and Sales
- How leading marketing and sales teams use their martech/salestech to improve their outreach
- Why CDPs should be part of a typical martech/salestech stack?
- Best ways for tech sales teams to be creative in ensuring a better overall customer experience?
- Additional tips/thoughts given the ongoing global coronavirus pandemic – tips for businesses and teams struggling to work through the uncertainty01
Manny Medina, CEO and Co-founder of Outreach.IO, an AI-driven platform that automates administrative tasks and combines customer interactions across email, voice and social to help sales reps take better actions joins us in this episode of the SalesStar Podcast.
Key Topics Included:
- Manny's biggest tech entrepreneurial learnings/challenges
- Tips on humanizing the Sales process
- How today's salesperson needs to be more of an innovator and what they need to do better to grab their prospect's attention
- Top 5 things for sales reps to keep in mind before they get on their first cold call!
- Tips to help overcome business challenges during the ongoing global pandemic
Happy Listening!
Richard Lanchantin, CEO of Qstream, a company focused on making salespeople great at what they do by combining performance insights and coaching support joins us in this episode of the SalesStar podcast.
Key Topics Discussed in The Episode:
- Top challenges faced by technology sales and marketing teams with creative tips on overcoming them!
- Mentoring and leadership development skills for technology sales and marketing teams
- Evolution of the role of the tech sales person
- Best practices to optimize one's salestech stack
- Predictions for salestech in 2020
Senior Vice President of New Markets at RiskIQ and global thought-leader in Enterprise Software Sales and International SaaS Sales, Jenna Raby joins us in today’s episode of the SalesStar podcast!
Key topics discussed:
- Enterprise sales strategies and tips
- The evolving role of B2B and tech sales
- Changing sales / salestech landscape
R.J. Talyor who recently founded Pattern89 an AI-driven platform that analyzes ads to predict which ads perform the best on social media – joins us in this episode of The SalesStar Podcast to share his experience and insights in technology sales and marketing while discussing the impact of AI in this segment.
Key topics covered in the episode:
- Impact of AI-powered tools in the demand and use of new salestech / martech products
- Top best practices for adtech/ad and marketing teams to follow
- The evolution of sales technologies and martech and how it has changed the way sales and marketing is approached as a task
- How sales people / marketers should plan their outreach today
- Predictions for Sales and SalesTech in 2020
Peter Gillett, tech entrepreneur and Founder/CEO of Marketpoint and Zuant, a mobile data lead capture platform joins us in this episode of the SalesStar podcast to talk about his entrepreneurial journey and his experience going from mechanical engineer to tech entrepreneur.
Topics covered in the episode:
- How global technology sales teams use mobile lead capture solutions to boost ROI from their efforts
- Creating the right balance between skills in a tech sales team and choosing/adopting the right salestech stack
- Must-haves for any Technology Sales campaign
- Revenue Generation tips and strategies
Wayne Gomes, Co-founder of Grapevine6, an AI-powered profiling platform that lets sales people share highly relevant, valuable content to establish trust and credibility with prospects and buyers joins us in today’s episode of the SalesStar podcast to talk about his experience as a second-time tech entrepreneur while also sharing interesting ways for Sales teams to capitalize on social selling.
Topics covered in the episode:
- Social selling tips to help boost the overall sales process
- Common challenges faced by sales teams today with tips for overcoming them
- Innovative tips for sales teams to prospect better and shorten their overall prospecting time!
In this episode of The SalesStar Podcast, Enrico Quaroni, VP of Global Sales at Fanplayr, a solution provider that helps convert browsers to buyers with real-time targeting shares creative ways for technology sales teams to prospect better in order to reduce their overall sales cycles.
Topics covered in this episode:
- Proven / best-performing sales tactics and sales strategies in Technology Sales that drive sales efforts
- How the evolution of salestech is redefining how sales teams approach their tasks
- Biggest challenges facing client-facing teams and sales teams, ideas to overcome them
About Enrico:
Enrico serves as the VP of Global Sales at Fanplayr. Enrico has a rich expertise in creating strong sales, operations, account management teams and strategies to help make a mark in the Italian or European markets.
Chief Revenue Officer of Impartner Software Mark Rogers joins us in this episode of the SalesStar Podcast to talk about his best performing sales tactics and strategies while also sharing his thoughts and insights into the evolving sales and salestech landscape!
Key topics discussed in this episode:
- Mark's most successful Channel sales/ revenue strategies that have helped drive business success
- Tips on how sales/marketing teams should re-think how they build or shape their teams, given the evolving Salestech landscape
- Top trends in the B2B/Tech Sales space for 2020 and the evolving role of the B2B salesperson
Tyler Lessard VP of Marketing at Video Marketing Platform Vidyard joins us in this episode of the SalesStar Podcast to share a few innovative ways in which sales teams can capitalize on videos to optimize their outreach!
Topics Discussed in the Episode:
- The evolving martech/salestech landscape and how innovations in technology cannot change the basics of Marketing and Sales
- Biggest challenges facing client-facing teams like Sales today
- The need for more innovation in Sales to help stand out from the crowd
- Creative ways in which leading B2B / Technology companies have used Videos to enhance their prospecting efforts and outreach
- Top 5 Tips for Sales Reps shooting their first Video outreach!
Martech thought-leader and inspiring sales leader David Lewis joins us in this episode of the SalesStar podcast to share his insights and tips on the evolving sales and salestech marketplace.
David is the Founder & CEO of DemandGen International and host of the DemandGen Radio.
Key Topics Covered in the Episode:
- How the core basics in marketing and sales will always remain the same despite innovations in martech and salestech
- Common problems facing marketing and sales teams today, vis a vis lags in their overall process and strategy
- How today’s sales person needs to be more of an innovator in order to get their prospect’s attention.
- Tips by David for sales reps do to get their prospect's attention faster
- Thetop 5 things every sales rep should do before they get on their first cold call!
Maria Tribble, VP of Enterprise Sales at Pathfactory joins us in this episode to discuss:
- Her Sales and SalesTech predictions for 2020
- How the role of the typical B2B Salesperson will evolve, given the dynamics in SalesTech today
- Why (and how) Sales teams should pay more attention to Customer Experience
Globally-recognized keynote speaker on leadership, culture, and marketing - Michael Brenner joins us in this episode to share some interesting tricks and tactics that can help Sales teams capitalize on content to achieve their goals.
In this episode, we cover:
- Top content marketing and content development tricks & best practices for a typical Sales outreach / or Sales prospecting cadence
- Biggest lags in Sales when it comes to prospecting/cold calling sales strategies and how B2B Sales teams can enhance/optimize their sales content or copy to help close more deals
- Michael's top sales and sales tech predictions for the year!
- Tips on enhancing the overall Customer Experience with content
- Why Sales teams and leaders should be more involved in content development (given that the popular method is for Marketing to work on Content assets within organizations)
Serial entrepreneur and Sales thought-leader Brandon Bornancin shares his insights and tips on Optimizing Sales and SalesTech strategies in this conversation with SalesTechStar!
In this episode we cover:
- Innovative ways Sales teams can use SalesTech to optimize results
- Top challenges faced by B2B salespeople and how the right SalesTech stack can help
- Best practices by Brandon for formulating successful Sales strategies
- Sales tips that can help drive better win rates
Innovative thought leader with over 25 years in B2B Marketing and Sales, Carlos Hidalgo joins us in this episode to share his tips and insights on what the Sales and SalesTech landscape will look like in 2020.
Key topics discussed in this episode:
- Top sales tech predictions
- Tips on enhancing Customer Experience and Customer Success initiatives in B2B Sales
- Why Sales teams should pay attention to better CX and Customer Success outcomes?
- Ways to Optimize Sales Prospecting and cold calling efforts
Meetul Shah, Founder and CEO of leading technographics and intent provider firm - DemandMatrix joins us in this episode to share interesting sales tactics and insights on Account-based Marketing and Account-based Selling.
In this episode we cover:
- The future of Sales/SalesTech
- Sales Campaign from your time at Microsoft and of course, from your experience running sales at DemandMatrix
- Account-based marketing and Account-based selling tips
- Key learnings & takeaways for young BDRs and Sales Reps
David Raab, founder and CEO of the Customer Data Platform Institute, a vendor-neutral organization that educates marketing and sales teams about customer data joins us to discuss the importance of CDPs in Sales.
In this episode, we cover:
- How and why Sales teams should manage or own the use of the organization CDP
- How CDPS help reduce friction between Marketing and Sales
- Tips on how Sales teams can use CDPs to drive Account-based selling
- How Sales teams can use CDPs to accelerate business revenue
The SalesStar Podcast, hosted and produced by SalesTechStar (an online publication that aims to cover global trends, best practices, news and insights on B2B Sales and SalesTech) is an under-10-minute podcast that features the best in B2B and Tech Sales.