Next Generation Design

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The pandemic presented unique challenges that no organization could have foreseen and prepared for. One of the main challenges was continuing with normal business activities with zero or limited employees in the business premises. By leveraging cloud solutions that enable employees to work remotely, many companies were able to increase their overall productivity and security without any increase in operations costs.

I’m your host, Jennifer Piper, and today I’m joined by Boris Raskin, Product Manager at Siemens for NX Cloud Products. And, Gauhar Junnarkar, Product Manager in Microsoft Azure High-Performance Computing. They’ll help us understand the cloudification trend and how Siemens NX has leveraged it.

In this episode, you’ll learn about Siemens NX on Microsoft Azure and the benefits that it offers over the desktop application. You’ll also learn about the cloudification trend and the challenges that transitioning companies are facing. Additionally, you’ll hear about what the future holds for cloud services and cloud-native applications.

What You’ll Learn in this Episode:

Why engineering and manufacturing companies transitioning their operations to the cloud (02:21)
The challenges that companies looking to transition to the cloud are facing (04:29)
The benefits of transitioning to the cloud (06:15)
Why the cloud solution performs better than on-premise solution (08:56)
The benefits of having Siemens NX on Microsoft Azure (15:09)
How Siemens NX on Azure leverages the continuous release features (17:39)
How the cloud will evolve in the future (19:22)

Resources

Configure and deploy Siemens NX via a personal Azure Virtual Desktop

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Specialization was a concept that was reserved for the most sensitive industries, such as the medical industry. However, technological advancement and the rise of specialized software platforms have led to a need for specialization in other areas such as the product design field. This has also been motivated by the need to create the most compelling and accurate design for marketing or testing purposes.

I’m your host, Jennifer Piper, and today I’m joined by Magnus Skogsfjord, a freelance designer who’s worked with prominent brands such as CISCO. He’s used Siemens NX for several years and will be sharing his experience with the design software. He’ll also be sharing with us what his favorite features are and where he feels there is a need for improvement.

In this episode, you’ll learn about the current trends in the CAD and mechanical design field. You’ll also learn about the challenges faced by designers as well as companies as they seek to improve the quality of their designs. Lastly, we’ll touch on what the future holds for the product design field and what it’ll take to get there.

What You’ll Learn in this Episode:

Current trends in mechanical design and product visualization (03:54)
The increased need of specialization in particular segments (06:21)
The cause of increased use of computer-generated imagery (CGI) (10:23)
Design challenges that companies are facing and how technology is addressing them (13:54)
What the future holds for computer-aided design (CAD) and mechanical design (16:28)
How COVID-19 changed the perspective of working from an office. (20:35)

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The advancement of technologies such as 5G, VR, and AI has introduced another dimension for companies to compete on. These technologies were non-existent in the consumer market just two decades ago; back then, companies only had to deal with complexity related to customers’ need for customization. Manufacturers are now embracing solutions such as digital twins and virtual simulations to profitably accommodate complexities brought on by these advancements.

I’m your host, Jennifer Piper, and today I’m joined by three guests from Siemens Digital Industries Software. They are, Craig Armenti, Director of Electronics Solutions, Nick Daumann, Senior Marketing Coordinator, and Alan D. Porter, Vice President, Electronics & Semiconductor Industry. They’ll help us understand the current state of the electronics and semiconductors industry.

In this episode, you’ll hear about the trends that are taking place in the industry and how they are impacting electronics design and manufacture. You’ll also hear about the role of mechanical design solutions in electronics design. Lastly, we’ll discuss the impact that digitalization is having on the industry and what we can expect to see from it in the near future.

Some Questions I Ask:

What are the challenges that the electronics and semiconductor industry is facing? (07:31)
Do you have any challenges that are related to resilience? (09:29)
Did the pandemic have any impact on the electronics and semiconductor industry? (22:20)
What should we expect to see coming up in the electronics and semiconductor industry? (24:37)
What do you think we’ll see in the area of flexible engineering in the future? (28:29)

What You’ll Learn in this Episode:

Trends in the electronics and semiconductor industry today (03:02)
The impact on government regulations on the electronics industry (10:37)
The importance of mechanical design in electronics design and development (12:12)
The role of simulation in electronics design and manufacture (17:24)
Role of AI in the electronics design process (26:02)

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Visualization makes it possible to view new product designs before the first prototype is created. This makes it easier for customers to understand what they’ll get once the production starts and it also gives them an opportunity to recommend changes to their product at no cost. As the need for customization continues to increase product complexity, visualization is providing a soft landing for manufacturers.

Today’s guests are Ben Widdowson, Head Of Marketing at Siemens Digital Industries Software, and Gavin McCambridge, Creative Team Manager at Siemens Digital Industries Software. The two experts will help us understand the important role that visualization plays in product design and development.

In this episode, you’ll hear about how visualization has changed the process of product design and prototype development. We also discuss the rise of VR and the impact that it is having on the manufacturing industry. Lastly, you’ll learn about the benefits and challenges that come with the adoption of visualization solutions.

Some Questions I Ask:

What does visualization mean to you? (01:27)
Does taking visualization to an immersive space add more value? (03:38)
Have you seen VR affect how teams work remotely? (06:06)
What is the biggest benefit of working in an integrated environment? (11:41)
What are the benefits of a program like Appearance Management? (16:28)
How does animation help manufacturers? (19:34)
What do you see as the future of visualization? (22:20)

What You’ll Learn in this Episode:

The meaning of virtual reality as it relates to visualization (03:13)
The benefits of regularly using VR in the industry (05:19)
The industries leading in the use of VR (06:37)
The biggest barrier to adopting VR for industrial companies (07:22)
The process of visualization customization (09:37)
The key elements for effective visualization (13:17)
How to work with animation when you don’t have a powerful GPU running them (21:26)

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In today’s fast-moving world, change is inevitable for any business that wishes to remain relevant. For growth-oriented companies, change presents an opportunity to build sustainable products as well as meet more of their customers’ needs. The heavy machinery industry is adopting changes in the design and development of their product to meet the demand in customers’ needs and comply with tighter regulations.

Today’s guests are Hendrik Lange, an industry leader with over 25 years of experience and Tom Spangler, a senior marketing manager at Siemens who has almost 30 years of experience in CAD and PLM. Siemens has been at the forefront of developing solutions that solve problems faced by the industry.

In this episode, you’ll hear about the changes that the heavy machinery industry is going through to meet the ever-growing needs. We’ll talk about the cause of these changes as well as the new tools and strategies that are being employed to implement them.

Some Questions I Ask:

What is the industry doing to adapt to new demands? (4:46)
How is the industry’s move towards digitization affecting globalization and what are the trends emerging from it? (9:59)
What are the challenges resulting from globalization? (14:05)
What areas have been impacted by the complexity caused by embedded electronics and increased variations among different systems? (16:53)
What are some of the themes and trends resulting from building sustainable, economical, and eco-friendly machines? (23:54)

What You’ll Learn in this Episode:

The need for an integrated electrical design platform (8:02)
How the industry’s constant changes affect workers (16:32)
How electromechanical design platforms solve complexity challenges (21:39)
How weight reduction impacts sustainability (27:40)
How the pandemic affected the industry (30:43)

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Every day, we’re inching closer and closer to the type of “future” we see in the movies. Cars can drive themselves and we can command playlists and order groceries with voice commands. Taking us one step closer is a device from technology company 4tiitoo that allows us to actually move things with our eyes.

Today’s guest is Stephan Odörfer, Co-founder at 4tiitoo, a technology company based in Munich, Germany. They’ve pioneered a mouseless technology that’s propelled by a nudge and controlled by the eye movement of the user. Not only is it reducing repetitive motion and ergonomic strain, but it’s also increasing efficiency for workers.

In this episode, you’ll hear how this revolutionary technology is operated in the workplace and some less conventional uses that are gaining traction. We talk about why better communication from human to computer is necessary, and the importance of AI and data collection as technology improves over time. You’ll also hear a few interesting predictions for a vision-focused future.

Some Questions I Ask:

What trends are you seeing as we move from the old school type input devices towards the digital workplace? (5:15)
Why is ergonomics important to address while operating a mouse? (7:12)
Is artificial intelligence built into the technology? (16:12)
Are there ever any times when the technology does something that you don't want it to do? (22:40)
What's one of the most fun applications you've seen for implementing this technology? (34:42)

What You’ll Learn in this Episode:

How the concept of better communication between humans and computers materialized for the company (3:07)
Which industries are using this technology to their benefit (8:25)
How the technology is useful in the workplace (12:08)
The role vision will play in the future (30:32)
How data helps improve the technology over time (38:22)

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Despite the safety record of commercial aviation, realistically, we’re actually stepping into relics of the 1960s every time we board a plane. The technology of flight, from the deafening engines to the high fuel consumption, is all based upon knowledge and capabilities of a bygone era. If we’re ordering our groceries with the help of voice-activated robots and driving cars with barely-audible engines, isn’t it time for the aircraft we use to get a face-lift as well?

Aside from the argument that it’s long overdue, there are other, more pressing, considerations too. Fuel consumption, noise, and environmental impact, to name a few. Electrification has benefits to offer in each of those categories, but before we’re able to board battery-operated commercial jets, we need to understand how electric fits into the bigger picture within aviation. Both the industry and consumers at large need to understand the technology, and we need to train pilots how to operate these cleaner, more modern machines.

Today’s guest is George Bye, Founder of Bye Aerospace. His background as a military pilot and in the private sector for big aviation players like Boeing led him to start his own forward-thinking aviation company. Also joining us today is Jim Forrester, Director of Design Engineering for Bye Aerospace. He’ll share the design details that factor into electric-powered aircraft, and the advanced methods of digital design that get planes off the paper and into the air.

In this episode, you’ll hear about the early days of trying to sell the concept of electric flight when the technology seemed unthinkable. You’ll learn how an electric plane operates, how design is affected by the battery, and the urgent need for trained pilots in the coming years. We’ll also cover the long-term benefits of flying electric in terms of cost, energy consumption, and the decreased environmental impact.

Some Questions I Ask:

Where does aviation fit into today's economy and why is it important? (3:53)
What kinds of reactions were you getting during early presentations of electric technology? (10:08)
How do we benefit from electric aviation? (11:35)
How might electric aviation affect how pilots are trained in the future? (20:54)
Can electric planes hold the same amount of weight as traditional aircraft? (27:04)
How do you see the aerospace industry evolving? (47:03)

What You’ll Learn in this Episode:

Why change is needed in the industry (4:46)
A vision for the future of electric (7:33)
How the electric eFlyer aircraft works (13:25)
The urgent need for trained pilots (24:15)
Answers about electric flight safety (30:17)
Using the digital twin to design an aircraft (36:32)

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What comes to mind when you think about artificial intelligence? It’s a broad question that requires a bit of a deep dive to answer with any level of precision. As AI becomes an increasingly prominent fixture across a wide variety of industries, it’s never been more important to understand what AI actually means, and how it can fit into your business model.

Today’s guests are Shirish More, Product Manager at Siemens Digital Industries Software, and Paul Brown, Senior Marketing Director at Siemens PLM Software. Shirish is responsible for NX architecture, and he brings 20 years of experience in mechanical product development, customization, testing, and deployment. On the marketing side, Paul brings his background as an engineer to the global development and sales teams.

In this episode, we’ll start by defining what’s really meant when we use the term artificial intelligence, specifically relative to design, and where that meets with and deviates from machine learning. We’ll hear about 2 different models used to roll out this new technology, and what benefits it could provide in terms of productivity, product quality, and data collection.

Some Questions I Ask:

How would you define artificial intelligence, also referred to as AI? (2:32)
Does AI fit into the overall product development strategy? (3:53)
How do you approach AI from the customer perspective? (6:44)
Can you define the “out-of-the-box” model? (15:50)
How do artificial intelligence and machine learning tie in with the Industry 4.0 message? (22:13)
What are the most exciting AI-driven capabilities? (24:39)

What You’ll Learn in this Episode:

How machine learning relates to AI (3:12)
The benefits of collected data to businesses (5:02)
How NX CAD leverages machine learning (8:34)
The basics behind the NX Voice Command Assistant (13:57)
How AI and machine learning are advancing (20:14)
Connections between AI and virtual reality (26:16)

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Ship building is just as important today as it has been throughout history. Whether it’s shipping goods across continents, or speed racing yachts across vast expanses of ocean, it’s always been a thriving industry globally. Getting those ships on the water and determining the details of these vessels, however, is becoming more complex.

This increasing complexity calls for a different approach to building if companies want to keep costs manageable. Intelligent simulation software has been a game-changer, helping companies save time and money.

Today’s guests, joining us from Siemens NX, are Kelvin Juarbe, Senior Technical Product Manager, Ken Sears, Director of Strategic Technology, and Jerry Braganza, Product Manager. They have their finger on the pulse of current marine industry trends, and some great perspective on the future of ship building.

In this episode, we’re taking a deep dive into the current trends driving the marine industry, and exploring how simulation software is disrupting the status quo. As the industry is required to focus more on sustainability and fuel efficiency, the need for technology to support that has never been greater. We’ll talk about how companies are using simulation, how it’s making cooperation and collaboration more efficient, and the impressive cost benefits of the simulation-first approach.

Some Questions I Ask:

Is the industry leaning into more social responsibility? (4:01)
Which marine business segments does Siemens work with today? (7:30)
How easy has it been for the marine market to adopt a simulation approach? (15:51)
How is Siemens helping to shape the digital evolution within the maritime industry? (22:42)
Do you think that pandemic changes any of the future technologies that they'll be using in the marine industry? (25:10)

What You’ll Learn in this Episode:

The four big trends in the modern shipbuilding industry (2:42)
Why leisure boat segments are such a lucrative market today (10:15)
How Siemens design software helped build a racing boat for America’s Cup (12:57)
How different building materials affect fuel efficiency and weight (17:52)
The cost benefits of starting with a simulation (21:29)

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We’ve come a long way from the early days of pencil and paper sketching in the design process. Smart software has allowed designers to create more accurate sketches with greater efficiency. Traditional CAD programs have clearly made things easier for users, but for too long, there wasn’t much coming from developers to disrupt sketch software. In the fast-moving world of technology, it seemed like CAD users were getting left behind.

Designers had pain points that weren’t being addressed, so the team at Siemens NX set out to find a better way. They wanted to remove constraints, make software simpler to use, and decrease the overall learning curve. Where do you start when you’re reimagining software that hasn’t budged since the 1980s, and how do you solve the usability issues that designers are facing?

Today’s guests are Jeff Shagena and Mike Yoder from the product engineering team on NX Design Software. Mike is a 23-year veteran here at Siemens and he’s currently responsible for NX Product Management. Jeff has been with us for 3 years now, starting as an intern and eventually taking on the role of Product Manager for small and medium businesses at NX Software.

In this episode, Jeff and Mike will talk about the concepts that shaped the new NX Sketch software, and how it works to remove constraints for users. They’ll also talk about what makes the new sketcher stand out from other CAD software on the market, and how it drastically increases designer productivity.

Some Questions I Ask:

Why is Sketch such an important part of the design process? (1:38)
How has sketching changed over the years? (4:02)
How did NX change things across the industry? (7:13)
What role does artificial intelligence play in this new software? (13:39)
What’s up next for sketch technology? (28:55)
How do you make the upgrade process easy for customers? (30:59)

What You’ll Learn in this Episode:

How the solver simplifies the user experience (8:59)
What NX set out to solve for designers (10:11)
How NX increases productivity (14:33)
How the benefits of the software trickle down (18:36)
Recent software changes users can expect (19:48)

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Designing a floating vessel is already a challenge because design and construction need to happen on land before the boat ever hits the water to be tested. Naturally, the process of tweaking and re-design happens as necessary, and eventually, you end up with a functional design that floats on water.

Joining us today is Max Starr from INEOS Team UK. His team has the exciting task of designing a yacht for this year’s America’s Cup, an international race scheduled to take place in New Zealand in March.

The America’s Cup has a unique twist. The winner gets to make up the rules for the following race. Those rules can be related to anything from design specs to process to a multitude of other restrictions. The challenge for 2021? No physical testing of the vessel. This is where the digital twin swoops in to save the day.

In this episode, Max goes in depth about the processes involved in designing a powerful, aerodynamic racing yacht. He describes the planning phase and the important role of digital software, particularly for this year's race. We’ll also get an insider's perspective on how a race of such magnitude is organized and executed, and how teams continually up the ante in order to stay competitive.

Some Questions I Ask:

Could you give us a bit of background on the America’s Cup? (3:08)
How many countries participate in the race? (6:35)
What design features are you working on for the upcoming race? (10:06)
Where does the design process start? (13:34)
How useful is the digital twin throughout this process? (21:31)
What kinds of prototyping technology are effective in building a boat of this scale? (26:11)
Did the pandemic have any effect on the progress of your design and construction? (34:35)

What You’ll Learn in this Episode:

How Max ended up at INEOS (0:58)
Who makes the rules for the race (4:39)
Challenges presented as designs change for each race (7:44)
One interesting challenge added to this year’s race (11:48)
How the digital twin is used (15:13)
The role of virtual reality in the design phase (23:46)
Lessons learned once the boat finally hits the water (31:03)

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Innovation is in our blood here at Siemens. And nowhere is that more apparent than in our creation and modernization of Model-based Definition. We’ve been in the driver's seat since the early '90s through a series of leadership roles, and we were proud to be the first CAD vendor proactively engaging in 3D annotation.

With so many firsts in this category, we thought it would be a great opportunity to bring one of our experts on the podcast to help us understand the complexities of model-based design, and why our preeminent role in this technology is so special.

Today’s guest is Dave Wingrave, Product Manager at Siemens Digital Industries Software within the Product Engineering Software Division. He’s been with Siemens for 28 years and counting, having held various roles that have brought him in contact with customers around the globe. He helps decision-makers in various industries optimize their investment and work towards achieving their productivity goals.

In this episode, we’re exploring Model-based Definition, the history of this ground-breaking technology at Siemens, and the benefit it brings to the customers who use it. We'll also touch on Model-based Enterprise and learn how the reuse of Model-based Definition adds value to customers.

Some Questions I Ask:

What benefits are there for reusing Model-based Definition? (2:54)
What are some examples of the limitations of 2D drawings? (7:31)
Which specific industries are adopting MBD? (9:55)
What’s an example of a customer effectively using this approach? (10:25)
How do you define Model-based Enterprise? (11:57)
What lessons have you learned from how new software is deployed? (14:53)
Where do you see MBD going in three to five years? (17:22)

What You’ll Learn in this Episode:

An explanation of Model-based Definition (1:37)
How Model-based Definition fits into the overall strategy at Siemens (3:23)
The 4 categories of model-based design customers (5:40)
One specific industry problem that’s solved with 3D MBD (7:53)
How the customer benefits from Model-based Enterprise (13:21)
The implementation solutions created to ease the process for customers (18:07)

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There has never been a bigger drive towards collaboration through software than right now. Throughout 2020, companies across the globe have required high-level tools that ease communication and maintain productivity as workforces have largely shifted from the shared office to the home office. The COVID-19 outbreak has made Zoom a household name, signaling that the demand for software-based connectivity between teams has never been stronger.

Joining us today is Paul Brown, lead of the Product Engineering Marketing team at Siemens Digital Industries Software. His team is responsible for the NX product line and helping customers use these technologies to innovate their businesses. Paul has designed products for more than 30 years in the computer-ready design and manufacturing and engineering space.

In this episode, we’ll talk about some of the unique connectivity challenges this year has introduced, and how NX software has answered that call for customers. We’ll also dive into the most recent capabilities of the software and how companies are using it, and Paul will share his vision for the future of the design industry.

Some Questions I Ask:

What are you seeing in terms of growth in electronics and the need for software integration? (2:08)
What does the increased use of the software tell us about the way people are using this technology? (7:55)
How has business been affected by the events of this year? (9:28)
What new capabilities and enhancements can we expect to see coming in the space of model-based definition and the model-based enterprise? (13:51)
What benefits are you seeing from the newest sketch capabilities? (16:31)
Is the algorithmic modeling capability, leveraging some of the Mendix capabilities? (22:27)

What You’ll Learn in this Episode:

How companies are using generative design (3:36)
The ways in which technology has adapted through the COVID-19 outbreak (6:23)
Visions for the future of the design industry (10:09)
Current challenges in the adoption of this technology (15:07)
How algorithmic modeling works (19:29)
Growth prospects for NX software (23:02)

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The medical device industry holds a lot of potential for any organization offering solutions for their uniquely complex hurdles. Whether it’s a software solution that helps streamline an often lengthy multidisciplinary design process or the intelligent construction of an anatomical device through additive manufacturing, the sky is truly the limit.

Our guests today are Nick Daumann, Jim Thompson, and Ryan Bauer. Nick’s background includes a stint as Product Marketing Manager for cybersecurity products in Aerospace & Defense, and product leadership responsibilities within the fiber optic communications industry. He joined Siemens two years ago as Senior Marketing Coordinator for NX Design Product Marketing. Jim has spent 30 years in the engineering software business, more than 20 of those years here, at Siemens. His focus is on the medical device and pharmaceutical industries and he’s currently with our Industry Strategy Group, responsible for global strategy. Ryan has joined Siemens this year as Director of Medical Device & Pharmaceutical Solutions and has spent most of his career leading R&D groups.

Today, we’re taking a look at the medical device industry, and with the insight and expertise of our guests today, we’ll gain an understanding of the particular challenges the industry faces, how we’re meeting those challenges, and the unique opportunities that exist therein.

Some Questions I Ask:

What trends are you seeing in the medical device industry? (3:27)
What trends are taking place in the area of medical equipment? (8:22)
How do you factor the variety of needs in relation to economic factors into the design process? (11:06)
How is Siemens addressing some of these industry challenges? (11:45)
Are you seeing an increase in the use of additive manufacturing? (17:48)
Is the increased use of additive having an effect on costs? (20:28)
What does the near future look like for the medical device design industry? (28:04)

What You’ll Learn in This Episode:

Why globalization is driving the need for a single software solution (4:02)
How technology can help countries like China who are experiencing a shortage of trained medical professionals (6:01)
How we can approach and scale delivery issues in healthcare (9:27)
The challenges of anatomical design (13:26)
How additive manufacturing has matured to meet the specific needs of the medical device industry (15:48)
How a single software solution helps productivity (23:49)
Why regulators are pushing for more simulation-driven design (28:47)

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The next generation of design requires that industries adopt a forward-thinking, futuristic approach. We have to think not only about what could make existing machines better and faster, but also about how systems and processes could be streamlined and how efficiency can be increased. Forward-thinking is increasingly important in the digital age. Digitalization allows us to put our ideas into action through digital twins. We don’t have to commit to costly hardware because we’re able to take digital test drives before we buy.

Today I’m talking to Scott Felber, a Product Engineering Software Marketing Manager with Siemens Digital Industries Software. His role is to help customers understand how NX software can be utilized in the vast world of industrial machinery.

In this episode, Scott explains how interdisciplinary collaboration during the digital design process can ensure that the machinery of the future works for everyone. We’ll also talk about how the digital twin can catch potential crashes virtually, saving time and money.

Keeping costs down and increasing efficiency are important to customers operating within industrial manufacturing. The digital design phase is key in achieving these goals, saving time and money not only when a machine is physically operating on the floor, but throughout the design process as well.

Some Questions I Ask:

What is a holistic design approach? (2:43)
How are PLCs and Controllers influencing the design process? (3:51)
What role does the digital twin play in the industrial machinery design process? (6:16)
How are you managing to keep machine technology software current for customers? (8:09)
What are the benefits of reusing data? (11:43)
What current trends are you seeing in machine commissioning? (14:45)
Where should customers start who are wanting to implement this technology? (20:00)
How are cloud-based solutions being utilized? (22:33)

What You’ll Learn in This Episode:

Three of the most important changes that need to take place over the next few years, in order to progress toward the next generation of industrial machinery operations (1:52)
How one company was able to cut machine development time by 50% (4:41)
The full scope of the digital twin (6:49)
How collaborative design management works (10:18)
The difference between assemble to order and configure to order (13:27)
Why virtual commissioning saves time and money (16:32)
How augmented reality and virtual reality solutions are being applied (24:01)

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Design processes within the digital space are evolving every day. Living in such a fast-paced and advanced world leaves little room for error within engineering and manufacturing spaces, so it’s imperative that designers are utilizing the best and most efficient forms of tech.

Joining me on today’s episode to discuss the strides being made within the Immersive Visualisation space are Senior Executives at Siemens Digital Industries, Patti Longwinter, Tod Parrella and Dave Hutchinson! We discuss the fascinating industry of visualization technology and how it can be used to communicate designs more effectively while they’re still in development.

We also dive into the different types of digital realities, spanning from Virtual to Augmented, how industries outside of tech and engineering have benefited from the use of these products, and how they have integrated with early marketing design data.

To learn more, tune in to Episode 9 of Next Generation Design!

Some Questions I Ask:

What is ‘General Visualization’ and how does it work? (3:10)
Why do you think visualization is so important for design? (5:01)
How can people approach design while implementing Immersive technology? (11:09)
What is the most innovative feature of the Visualization technology? (12:37)
Does the accuracy waver depending on the Visualization solutions available? (13:33)
Tod, do you have any experiences to share as a Product Designer? (14:38)
Dave, could you talk about how early marketing design data integrates with Visualization technology? (23:20)
Are there other departments within organizations outside of engineering that would also be benefiting from this technology? (25:02)

In This Episode You Will Learn:

The three aspects of ‘General Visualization’ (3:15)
How Virtual Reality is helping engineers better comprehend and communicate their own designs (5:33)
The main benefit of using visualization (6:48)
The industries that are benefiting the most from visualization (8:27)
How industries outside of tech are utilizing Visualization technology (9:34)
Tod’s experience as a Design Engineer overseeing Industrial Design and conceptualization processes (15:03)
When Visualization became critical to Tod’s industry (16:19)
Why Tod believes that Visualization spans across the simulation world (19:06)
Dave’s breakdown of each of the digital realities (20:21)

Connect With Jennifer Piper:

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Siemens Digital Industries - Website
Siemens Digital Industries - Facebook
Siemens - Twitter
Siemens - Instagram

Connect With Patti Longwinter:

Connect With Tod Parrella:

Connect With Dave Hutchinson:

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In order for a product to physically manifest from its origins on the drawing board, a lot of work needs to happen. That usually means a lot of trial and error, which translates to time, money, and physical materials that often end up being discarded. Additive Manufacturing aims to change that process, from the ground up.

Through digital design, build preparation, and tool creation, additive manufacturing finds solutions using a highly advanced process of simulation. Today, we’re learning more about this industrialized manufacturing process, and it’s serendipitous abilities in helping to protect first responders and Covid-19 patients.

In today’s episode, we talk to three guests who help us understand how additive manufacturing works at the industrial level. Tod Parrella joins us from the NX Design team, where he handles Industry and Design Product Management. Tom van ‘t Erve works in NX Additive Manufacturing Build Preparation and is responsible for software development and build preparation. And finally, Boris Lauber joins us from NX Additive Manufacturing Simulation where he is responsible for the tools used in the simulation process. We discuss everything that goes into additive manufacturing at the industrial level from each of their departmental perspectives.

Some Questions I Ask:

What are some examples of additive manufacturing production during this health crisis? (3:29)
How does simulation work? (6:28)
What is the product digital twin? (7:34)
Once the simulation has proven successful, how does the design department enter the equation? (12:34)
Which industries are starting to see the benefits of additive manufacturing technology? (15:21)

In This Episode, You’ll Learn:

The difference between 3D printing and additive manufacturing (4:56)
How the production team adapts to new information and applies it to their process (8:23)
Why the interconnection between teams is critical (10:18)
A recent additive manufacturing success story (13:18)
How added benefits can arise without expectation (14:29)

Connect with Tod Parrella:

Siemens Thought Leadership

Connect with Tom van ‘t Erve:

You Tube: Siemens Software

Connect with Boris Lauber:

Print First Time Right Online Seminar

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Today I’m joined by two experts in the Design and Product Development industry, Derek England, NX Product Manager at Siemens Digital Industries, and John O’Connor, Director of Marketing and Product Strategy.

As the design industry evolves, so too do the complexities that arise within product innovation. The Aerospace and Defense field is just one example of how iterations within new technology can play a part in both advancing and limiting these creations.

In this episode, we take a deep dive into the world of Aerospace design, review key trends that John and Derek have seen as product innovators, as well as discuss how emerging technology and design approaches are influencing the manufacturing process. We also talk about how younger designers are utilizing newer technologies and how their methods differentiate from engineers in older demographics.

For further insight into this discussion and to learn more about the work that John and Derek do at Siemens, tune in to Episode 7 of Next Generation Design!

In This Episode You Will Learn:

Insights from John O’Connor on the Aerospace industry (2:33)
How Siemens Digital Industries is helping customers become more flexible (3:59)
How emerging companies are structuring their operations (6:15)
A deep dive on product complexity (7:43)
How Derek is using a generative design approach in 3D printing (9:33)
The introduction of composites in aviation (11:40)
Issues that arise when creating new products (13:58)
How NX integration has improved collaboration (21:28)
A look into workforce demographics and how it is affecting businesses (23:41)
How young designers are utilizing Virtual Reality and approaching collaboration (27:49)
Evolutions within the Aerospace supply chain (29:54)

Connect With Jennifer Piper:

Linkedin
Siemens Digital Industries - Website
Siemens Digital Industries - Facebook
Siemens - Twitter
Siemens - Instagram

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Connect With Derek England:

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The world of Collaborative Design Management is vast and we’ve only hit the tip of the iceberg in what can be done with these processes.

In this episode I’m joined by Gary Lindsay, Product Manager at Siemens Digital Industries. We discuss what Collaborative Design Management is all about, how it’s been integrated into its field, as well as some emerging and evolving trends within the space.

The area of Design is one that encourages its engineers to adapt to the world around them. Finding ways to implement targeted practices that are diverse and separate from traditional methods is the most effective way we can engage our consumers and ensure we are staying up to date as creators.

If you’re interested to learn more about this ever-growing industry and get some well-rounded insights from an expert in the field, then have a listen to Episode 6 of Next Generation Design!

Some Questions I Ask:

Could you define what Collaborative Design Management is? (2:11)
Where are you seeing this technology being adopted in other industries? (9:21)
Where do you see Collaborative Design Management going in the future? (21:13)
How can my listeners connect with you and the Siemens team for more information on this topic? (24:18)

In This Episode You Will Learn:

Background on how Gary Lindsay ended up in the Data Management space (0:41)
How to facilitate the concept of reusing in the Collaborative Design space (6:51)
Examples of design trends & How they have evolved (10:38)
A breakdown of Change Management and communication (11:39)
Ways to start implementing Change Management into your business (15:00)

Connect With Jennifer Piper:

Linkedin
Siemens Digital Industries - Website
Siemens Digital Industries - Facebook
Siemens - Twitter
Siemens - Instagram

Connect With Gary Lindsay:

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Generative Design is a relatively new concept in the engineering and manufacturing space. As product innovators have become more comfortable with the idea of artificial intelligence integrating into their workplace, we’ve seen how far their capabilities have grown.

In this episode, I’m joined by Siemens Executives Tod Parrella, Product Manager for NX Design and Boris Lauber, Product Manager at Additive Manufacturing Simulation. We discuss what Generative Design entails, how human interaction has influenced the use of AI systems, as well as the possibilities and predictions we have for how it will be optimized in the future.

It’s an exciting world we live in and the scope of possibilities that these design practices will offer is boundless. If you’re interested in learning more, tune into Episode 5 of Next Generation Design!

Some Questions I Ask:

What does Generative Design mean? (0:45)
What are the risks and benefits in using a Generative Design approach? (5:28)
What are the different ways this technology is being leveraged? (12:51)
Why would a company be driven to consider Siemens and NX over others currently on the market? (15:24)
How does Siemens theme of ‘Today Meets Tomorrow’ tie in with Generative Engineering? (20:45)
What are some of the possibilities for future function and capability of Generative Engineering? (22:30)
What is the one suggestion you have for companies who aren’t yet leveraging this technology in their process? (24:41)

In This Episode You Will Learn:

How Generative Design plays a role in company work flow (2:56)
How design methodologies have shifted as a result of Generative Design (3:36)
Optimization and leveraging of Generative Design (4:12)
The importance of engineers in the design process (7:19)
How Generative Design approaches have given engineers success in the past (8:25)
How system performance is optimized due to Generative Design (12:59)
How Generative Design will assist with innovation in the design process (19:19)
How human interaction integrates with Generative Design (22:49)

Connect With Jennifer Piper:

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If you grew up watching the cartoon, “The Jetsons”, then flying cars, minimal traffic, and drones don’t seem so far away, anymore.

But how will these vehicles look like? What will they be capable of doing? And more importantly, when will we be driving them?

In today’s episode, Tom takes us on an automotive deep-dive into the trends in designing the future of the world’s transportation. We discuss the challenges that car manufacturers are facing when designing AVs, but also the advantages and the opportunities that come with having an autonomous vehicle at hand.

Tom Spangler has extensive experience in the PLM and automotive industries due to working at both the OEM and supplier levels. He joined Ford Motor Company in 1993 as a designer and was part of the Visteon spin-off in 2000. At Visteon, he worked in a variety of roles, from design to IT, to data management, as well as coordinating the outsourcing of CAD work. Tom joined Siemens in 2008 as a marketing manager, and in that role, he has created and contributed to multiple product launches, marketing campaigns, and collateral creation.

Tune in, to take a drive with Tom, who unpacks the trends in the current automotive design space.

Some Questions I Ask:

When you talk about this area of electrification, how far do you see some of these topics actually coming to fruition? (02:30)
Can you talk a little bit to the audience about some of the trends and themes that you’re seeing in light-weighting? (19:07)
I know a lot of software companies are now moving to the Cloud. Are you seeing people in the automotive industry doing this? (26:05)
Can you talk a bit about the benefits of the continuous release strategy and how customers are adopting this? (27:19)

In This Episode, You Will Learn:

The opportunities provided by the autonomous driving vehicles. (05:48)
The importance of finding potential issues as early as you can in your design manufacturing cycle. (07:16)
The reasons why AVs are going to increase vehicle utilization and what the challenges are around this topic. (11:55)
The role of AI and IoT in the incorporation of modern features in the design of AVs. (14:18)
What generative engineering is and its importance in product design. (21:03)
The advantages of additive manufacturing. (23:21)

Connect with Tom:

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If there’s anything we’ve learned so far, it’s that the design process is extensive.

It’s not as simple as illustrating 3D drawing on a tablet and watching them come to life. Designing in the digital space calls for something a lot more advanced than that.

In this podcast series, we’ve seen how Siemens’s digital industry software presents its vision and strategy for NX, with its key message of breaking down barriers to innovation. In this episode, Tod Perrella and Mike Yoder explain the ins and outs of how Siemens is creating groundbreaking software to optimize productivity.

Tune in to learn about how Siemens is changing modeling environments and design workflows for the better.

Some Questions I Ask:

Why is a productive modeling environment for CAD important to your customers? (3:04)
How does NX’s end-to-end workflow strategy actually help? (10:24)
What are customers looking for in their software tools to help them be more innovative? (18:01)
Does the workflow of a productive modeling environment vary across industries? (25:08)

In This Episode, You Will Learn:

How NX specifically addresses customer workflows. (3:10)
About NX’s recent investments that will improve productivity. (4:18)
Why Siemens shifted from a traditional release process to continuous release. (8:32)
What makes NX stand out from the competition. (11:53)

Resources:

NX Design Community

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Technology is the future—but the future is now.

Technology is everywhere. Wherever there’s a source of electrical power, there’s tech involved. Behind every piece of technology, there are engineers responsible for its creation.

One of those engineers is Siemens’s Dave Walker, an electromechanical engineer at Siemens. He’s part of the equation creating the plethora of technology we have today. Dave and I talk about what electromechanical design actually is, why technology is evolving so rapidly, and what the future holds.

Even when this rapid digital evolution seems overwhelming, we’re curious to know what could possibly come next.

Tune in to get a peek at what the future of electromechanical design looks like.

Some Questions I Ask:

Can you define “electromechanical design” is? (1:57)
Will we ever reach a point where there’s too much technology? (6:53)
What industries are impacted most by electromechanical design today? (8:23)

In This Episode, You Will Learn:

How electromechanical design relates to the next generation of design at Siemens. (2:11).
How electronics have evolved through the digital era. (4:10)
What the future of electromechanical design looks like. (11:53)

Connect with Dave Walker:

Resources:

Siemens PLM Software

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The digital world is here.

Digitization and other technological developments are rapidly transforming the way the world works. In the design industry, even the high-level manufacturing process has become irrelevant in today’s society.

The exponential growth and change in technology are keeping Siemens on its toes, too. That’s why today I’m talking with Paul Brown, the Senior Marketing Director at Siemens. We discuss the industry trends evolving at breakneck speed, the future of CAD technology, and what the future holds for the next generation of design.

Tune in to keep up with the industry and peek into the future of design technology.

Some Questions I Ask:

What does the term “next generation of design” mean from a Siemens perspective? (2:25)
What are the key elements to help drive productivity? (8:56)
How does adaptive user interface work? (11:19)
What are you most excited about that Siemens is working on? (19:02)

In This Episode, You Will Learn:

How the struggle to stay relevant impacts the culture around competition. (4:07)
How products and manufacturing processes are changing with the next generation of design. (6:48)
Why Siemens uses the continuous release approach. (14:05)
What Siemens is building with convergent modeling technology. (19:28)

Connect with Paul Brown:

Resources:

Siemens Digital Industries Software

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Siemens Digital Industries Software