Law Firm Marketing Decoded: Recent Episodes
LawLytics
For most small law firms, a single website will satisfy your digital marketing needs. In some cases, however, it can be a strategic marketing decision to have multiple websites. Whether you’re looking to target specific clientele, gain traction for a particular legal service, or cater to multiple languages, a second (or third) website could help you reach your marketing goals.
If you’re considering launching an additional website for your law firm, or haven’t yet considered this marketing strategy, it’s helpful to know all the facts so you can best maximize your time and resources. In this episode of the Law Firm Marketing Decoded podcast, we cover the reasons why you should – or shouldn’t – have multiple law firm websites and discuss other considerations for managing multiple sites.
For the typical solo attorney or small law firm, what you need to have a successful law firm website is relatively simple and straightforward. However, it can be difficult to cut through the noise of greedy marketing agencies trying to sell you “quick fixes” or the endless number of self-help digital marketing resources for attorneys. In reality, there are three main pillars that make up an effective online presence: Good user experience, clear messaging, and mobile-friendly design.
In this podcast series, we take you through an in-depth exploration of each of these three pillars so that you can feel confident in your ability to achieve the success you wish to see from your website.
To listen to episode one, User Experience, click here.
To listen to episode two, Branding and Messaging, click here.
For our final pillar of powerful law firm websites, this episode of the Law Firm Marketing Decoded podcast discusses Mobile-Friendly Design.
In order to have an effective online presence for your law firm, you need to first understand what your website needs to be successful. Attorneys who are new to digital marketing can be vulnerable to predatory marketing agencies who tend to overcomplicate website management in order to sell you on pricey and unnecessary services. Oftentimes, their goal is to make your firm dependent on their services rather than to educate you on how you can achieve a powerful online presence easily and affordably. As a result, many attorneys find themselves stuck with agencies who don’t have their firm’s growth as their #1 priority.
Fortunately, digital marketing for attorneys doesn’t have to be complicated, secretive, or time-consuming. At LawLytics, we take pride in educating our members on how you can reach your growth goals using your law firm’s website and without having to stretch your budget. In this blog series, we cover the three pillars of powerful law firm websites so that you can get a better understanding of what your website needs – and what it doesn’t.
To listen to our first episode of this three-part podcast series where we discuss User Experience, click here.
In this episode of the Law Firm Marketing Decoded podcast, we discuss pillar two of our three pillars of powerful law firm websites: Clear Branding and Messaging.
In today's digital age of running a practice, a law firm's website needs to be more than just a website in order to be effective. Today, potential clients expect to learn more about your firm, their legal issue, and potential solutions all within your firm’s website. What’s more, your clients expect a landing place for answers to their questions and other helpful resources they may need while working with you.
There seems to be no shortage of advice, tips, and best practices for attorneys to follow when it comes to managing their online presence, but in reality, there are three key things that every successful website has in common: Good user experience, clear messaging, and mobile-friendly design.
In this three-part Law Firm Marketing Decoded podcast series, we will be taking an in-depth look at each of the three pillars of powerful law firm websites individually. Listen here to learn about our first pillar of powerful law firm websites: User Experience.
Google Analytics (GA4) offers a lot of data, and you get it all for “free” simply by creating an account. That said, to sort through all these reports and find what you need is intimidating even for experienced marketers. GA4 is saturated with potential data points and loaded with customizable options that you could spend days (if not months) configuring.
In this episode of the Law Firm Marketing Decoded podcast, we share with you the right type of data to track including user acquisition, user attributes, demographic details, user engagement, and user devices. We also provide a smart solution to solo attorneys and small law firms who lack the time or technical capabilities to set up all the many reports in Google Analytics, which can be a daunting and confusing task for anyone without specialized training.
Tip: Refer to our blog to learn how to access the various reports we discuss throughout the podcast.
Marketing agencies frequently tout hits, clicks, or impressions as the ultimate indicators of marketing success. However, solo attorneys and small law firms typically need a more specialized marketing approach that doesn't fit the standard digital marketing strategies. Focusing on localized, targeted marketing while maintaining a modest budget is usually the most effective strategy for small law firms.
In this episode of the Law Firm Marketing Decoded podcast, we will be discussing the importance of quality leads for legal marketing and the four steps to better quality leads for your law firm.
Acquiring new leads consistently, affordably, and reliably is one of the biggest challenges facing lawyers today. Most potential clients turn to search engines such as Google to find legal services and conduct legal research, yet it can be difficult to know exactly how to get in front of your ideal client online. Enter: The promise of Google’s paid advertising services.
For many, it can be advantageous to pursue paid advertising tactics to get a leg up on the local competition and makes for effective pairing with their law firm website. However, for solo attorneys and small law firms, it’s crucial to their marketing strategy to ensure that every advertising dollar is used efficiently or else it should be reconsidered.
In this episode of the Law Firm Marketing Decoded podcast, we will be discussing the risks and consequences of paid advertising, an analysis of Google Ads versus Local Services Ads (LSAs), and an argument for ad-free, content-based SEO legal marketing.
OpenAI’s ChatGPT remains the front-runner in AI tech and has been hailed as a game-changer across industries as the ultimate tool many lawyers can’t live or work without. From assisting in legal tasks to generating law blogs in seconds, ChatGPT has made its mark on the workplace.
However, generative AI is not perfect. In fact, one critical thing it can’t do for us is something critical to law firm marketing: Creating connections with potential clients. Legal services – whether you advise startup businesses, represent criminal defendants, or negotiate divorce settlements – are all about serving individuals, businesses, and other entities.
To serve most effectively and obtain favorable outcomes, lawyers need to connect with their clients by putting themselves in their clients’ shoes. In doing so, you can come to understand what they are experiencing and, subsequently, provide what they need. When this connection is conveyed in your website content, it has the power to convert leads.
To connect in this way, however, requires an emotional element. Generative AI lacks empathy – it is not yet capable of expressing or inciting emotion.
In this episode of the Law Firm Marketing Decoded podcast, we explore why empathic and emotional-based law firm website content is important and provide tips on how to create and benefit from it.
Our obsession with efficiency has skyrocketed in recent years with the help of technology, hustle culture, and various “life hacks” shared on social media. While these are all tools designed to save time, society as a whole only seems to get busier and busier.
Regardless of the industry, it’s a common goal among business owners to find a harmonious balance between their work life and their personal life, and attorneys are no exception. Legal professionals have also begun evaluating the way they work in favor of leaving outdated, inefficient practices in the past.
Remote work was once perceived as a solution to this life-work balance, but now it is on the decline overall. But here is where an exception may apply to the legal field. Solo and small law firms have a growing opportunity to take advantage of resources that can transition their practice from an expensive office-only model to a remote or hybrid model. Armed with the right tools and tech, attorneys across practice areas can improve their operations, dedicate more focus to delivering high-quality service to their clients, and scale their business – all while working less.
In this episode of the Law Firm Marketing Decoded podcast, we’ll explore the benefits of adapting a remote or hybrid model for your business, how your law firm’s website can work harder for you by becoming the epicenter of your business, and finding the best tech to complement your law firm website.
As a solo attorney or small law firm, you can use AI to assist with tasks like reviewing, creating, proofreading, organizing, and analyzing contracts and other legal documents. It’s also used to conduct legal research and review documents for discovery, referred to as technology-assisted review also known as (TAR).
When AI is employed properly and strategically, the benefits are many for your law practice. It can help you save time producing high-quality work and in turn reduce your work-related stress. For one, attorneys are already using artificial intelligence to write blogs, a popular marketing technique. You can also go one step further to get ahead of the competition: You can optimize your blogs and other law firm website content for AI searches. By doing so, your content will be ready for GEO, which may be soon taking over SEO.
In this episode of the Law Firm Marketing Decoded podcast, we’ll be discussing what the latter means and how to accomplish optimization for AI-generated searches.
New tech and tools for attorneys and business owners are released yearly, and it’s true that it can be difficult and expensive to keep up. But while every new technology may not be the best fit for your law practice, it’s important to your firm’s growth to stay up-to-date on tech that can help you streamline your processes and boost productivity.
In this episode of the Law Firm Marketing Decoded podcast, we discuss tips on choosing the right tools and tech for your business, how you can balance empathy with automation in a digital world, and four website features you should consider for your firm’s website.
What's the difference between a scroller and a multi-page law firm website? Oftentimes, agencies will offer attorneys a "free" website in exchange for buying into their marketing or legal management services. These websites are typically scrollers, which are one-page websites, and they are pretty common on the Internet. The question then becomes: Does this "free" law firm website perform? Or, are they just a ploy to attract new clients to the agency but, in the end, cost you more resources than anticipated (or budgeted)? In this episode of the Law Firm Marketing Decoded podcast, we explore the pros and cons of single- versus multi-page websites, what they do, and how they perform on search. Then, we identify and discuss two factors that really matter about your law firm website’s role in bringing in new clients and growing your law practice, and how single- versus multi-page websites impact or interact with these two factors.
What is a digital badge, and do I need one for my law firm website? This is a question we’re often asked by our attorney-members.
Typically, the badge signifies a type of honor or membership in a group. Some of the badges are available for purchase (even though they are technically awards), and others are available for free.
In this episode of the Law Firm Marketing Decoded podcast, we discuss digital badges, how you can quickly and easily display your firm’s badges on your LawLytics website, and how to focus on what matters when it comes to displaying your expertise on your website.
Brainstorming, writing, and editing blogs for your law firm website can take a significant amount of time – especially if you’re also running a business. That’s why many attorneys are turning to tech to help them save time creating high-quality content for their website.
With its ability to generate large amounts of human-like text in a conversational manner, ChatGPT has become a popular choice for efficiently creating digital marketing assets such as website content, blogs, articles, and more.
In this episode of the Law Firm Marketing Decoded podcast, we cover three different types of legal blog prompts that you can try with ChatGPT for your law firm website today.
For many attorneys, achieving a digital presence that actively works to drive business to their practice feels like a far-off goal. However, there are a few tried and tested web design practices that make a significant difference – without significant effort.
In this episode of the Law Firm Marketing Decoded podcast, we’re going to take a look into what the impact of a high-quality user experience is for your potential clients, three website design elements to avoid, and what your website really needs to succeed on Google in 2024.
The most successful lawyers know it’s important to strategize their firm’s growth and set their business goals each year. It’s not too late to hit the ground running in 2024, and now is an excellent time to assess the current state of your law firm’s web marketing and set your goals for the remainder of the year.
In this episode of the Law Firm Marketing Decoded podcast, we’ll be talking about how you can audit your 2023 marketing progress, how you can make the most of the marketing assets you already own and control, and three tips for growing your law firm in 2024.
The way we all pay for things has changed. From apps that split our lunch bills to touchless payments using our cell phones, every modern consumer has experienced the luxury of choice when it comes to payments. Solo attorneys and small law firms can capitalize on this trend by offering online modern payment options, too. In turn, you may just boost your revenue and save some time.
In this episode of the Law Firm Marketing Decoded podcast, we take a look into how your law firm website can be more than just a website, an argument for why your law firm website should have an online payment system, and some things to consider when implementing an online payment solution.
Blogging presents a powerful opportunity for attorneys to showcase their expertise, build credibility, and connect directly with their target audience. Countless potential clients are searching for answers to their legal questions every day, and a well-written, robust blog can greatly impact your firm’s ability to stand out from the competition.
In this episode of the Law Firm Marketing Decoded podcast, we’ll be reviewing the top reasons your firm should be blogging, tips and best practices for better blogging, and how you can get started blogging with LawLytics.
It has been said over and over again how important a website is to the success of a business. This reality applies to a hair salon as much as it does to a law firm. For small law firms specifically, a website allows you to show off your legal credentials, target potential clients, build your brand, grow your law practice, and grab a larger share of the market.
With so much at stake, it is hard to believe that so many solo attorneys and small law firms relinquish control of their websites to an agency. By doing so, certain updates and changes may not be timely addressed, creating potentially serious repercussions.
In this episode of the Law Firm Marketing Decoded podcast, we discuss the top reasons why you – as a solo attorney or small law firm – should never relinquish control of your website to an agency. And if you have, we tell you how to regain control in the most judicious way possible.
With recent advancements in AI-powered software, business professionals have flocked to AI tech such as ChatGPT for their digital marketing content needs. With its ability to generate large amounts of human-like text in a conversational manner, ChatGPT has become a popular choice for efficiently creating digital marketing assets such as website content, blogs, articles, and more.
For busy lawyers, it can be difficult to find the time to consistently research, produce, and publish blog content that works to attract more potential clients to their website. That’s why many solos and small law firms are turning to tech to achieve a greater volume of content in less time. However, in its current state, ChatGPT fails to be a plug-and-play solution for attorneys, and instead, it requires a degree of oversight in order to produce high-quality blog content.
In this episode of the Law Firm Marketing Decided podcast, we discuss the risks and limitations of using ChatGPT for your digital marketing, an overview of the various applications of ChatGPT, what to include in your ChatGPT prompt for optimal output, and a step-by-step example of how you can use ChatGPT to produce a high-quality legal blog.
How can I increase my law firm’s online presence? It’s a question we hear so often from attorneys.
This question is on the minds of many small law firms and solo attorneys who are either starting out or trying to grow their practice. It’s also a question that requires a thoughtful, strategic response because the answer is multi-faceted and includes a professional website, strong written content, and a strategy to incorporate and reach potential clients.
If you ask Google the same question, it’ll generate paid ads and user-generated web pages that it believes address the question. In many cases, Google also provides a feature on its search engine results page (SERP) in the form of a box of additional questions, known as People Also Ask (PAA), meant to clarify, deepen, or expand search queries.
In this episode of the Law Firm Marketing Decoded podcast, we take a look at some ways to help your law firm optimize the benefits of People Also Ask so that you can develop your online presence and, as part of the process, convert more leads to clients.
Effective law firm websites are built to be informative and generate new business for your firm. Your potential clients have likely found your firm’s website because they are dealing with an important legal issue and they are looking for guidance on what steps, if any, they should take next.
As an attorney, you should focus on elements of your website that easily convey who you are and who you help so potential clients can feel confident in their decision to hire you. That being said, a fast-loading, responsive website is an absolute must for attorneys. If your website is slow to load or difficult to use on a mobile device or tablet, potential clients may abandon your site.
In this episode of the Law Firm Marketing Decoded podcast, we’re going to be covering the four signs that your website is mobile-friendly, and the two biggest indications that you may need a new law firm website.
If you would like to set your website up in Google Search Console Tools to perform a mobile usability test, click here.
Since its release, Google’s new generative AI search tool, also known as Google SGE, has had a major impact on the way users interact with the search engine. Shifting away from Google as we knew it in the past where keywords reigned supreme, Google SGE supports – and even encourages – a conversational tone for search queries.
For small law firms, a strong online presence is vital in attracting potential clients and establishing credibility. However, in an ever-changing digital landscape, it can be difficult to know what you need to be doing to adapt to new enhancements in technology.
In this episode of the Law Firm Marketing Decoded podcast, we will be going over a comprehensive guide of essential strategies for attorneys to maintain their law firm website’s competitive advantage in the age of Google SGE.
If you’re a frequent user of Google's search engine, you’ve likely noticed the ever-growing presence of paid advertisements on search results. It’s no secret that these top advertising spots tend to cost a lot of money for businesses to purchase and upkeep. Because of this, it can be daunting for solos and small law firms to strategize how to keep up with their local competitors without sinking all of their marketing dollars into ads.
As a small business owner, a minimal – or nonexistent – paid advertising budget is not a death sentence for your site’s search engine visibility. Instead, attorneys simply need to approach digital marketing strategy differently than their deep-pocketed competitors.
In this episode of the Law Firm Marketing Decoded podcast, we review the difference between organic versus paid web traffic, the cons of paid advertising for small law firms, the fundamentals of content-based SEO, and how you can begin to incorporate a paid advertising strategy into your current digital marketing budget.
In response to the growing popularity of ChatGPT and other numerous AI tools, Google has thrown their hat into the ring with the addition of an AI-powered search generative experience for its users earlier this year.
To compete with the information exchange that is experienced when using AI softwares such as ChatGPT, Google aims to "reduce the number of steps it takes for the searcher to accomplish a task or complete a goal with this new tool." When considering the primary goal of your law firm website, which is to deliver information and give potential clients a way to get in touch, it prompts us to wonder: what can lawyers learn from Google’s latest tool?
In this episode of the Law Firm Marketing Decoded podcast, we will review the basics of Google’s generative AI search tool, which I will be referring to as Google SGE, and explore how lawyers can take a page from Google’s playbook to improve the conversion power of their law firm website.
It’s no secret that people trust people who they like or know, and so when a person suggests a particular lawyer or law firm, their friends, family members, and social media followers tend to listen.
This is what we call social proof –– the idea that certain societal norms exist, and to act within those norms, people make decisions based on the decisions of others.
Social proof is important for lawyers for a very simple reason: It works. When lawyers, especially solo attorneys and small law firms, successfully leverage social proof, their caseload simultaneously increases. Aside from this direct impact, social proof plays an important part in establishing credibility and trust, which Google and other search engines use to rank pages.
In this episode of the Law Firm Marketing Decoded podcast, we outline what you can do to build social proof for your solo or small law firm practice.
Your firm’s visibility on search engines is key to showing up in the relevant and local search results of potential clients. Visibility can be determined by a few different things such as website clicks, page ranking, website traffic, and more, and there are several factors that contribute to your website’s visibility on search engines. So, what are these behind-the-scenes optimizations, and how can you be sure that your website is working as hard as it should be?
In this podcast, we will be outlining the various search engine visibility elements that contribute to your law firm website’s success with search engine optimization and how LawLytics can help you to achieve results for your practice.
Search engine optimization, or SEO, for your law firm’s website is the product of multiple sustained efforts to deliver a high-quality website to your web visitors. Generally, attorneys understand that high-quality written content and a modern, attractive web design can help your website perform better on search.
However, in order to take your website to the next level of search engine visibility, there are other factors that can contribute to better SEO for your site.
In this episode of the Law Firm Marketing Decoded podcast, we will be covering major aspects of your website that contribute to a better user experience for your potential clients and how LawLytics handles these elements for you.
If you’re on the pursuit for better search engine visibility for your law firm website, you likely know that search engine optimization, or SEO, is what will help you reach your digital marketing goals.
For most, it’s understood that to achieve sustained SEO for your website you need to have written content that is high-quality and easy to find on search. But, what about all the technical aspects of SEO that are considered “under the hood” when it comes to having a successful website?
In this episode of the Law Firm Marketing Decoded podcast, we will be outlining the technical website must-haves that contribute to your law firm website’s success with search engine optimization and how, with LawLytics, you can reach your digital marketing goals faster and easier.
Reviews can be very impactful to your law firm’s digital presence. Not only do reviews serve as essential points of social proof, they can also be used to manage your reputation as an attorney. Whether a potential client is evaluating if you’re the best fit for them or they’re trying to compare their available options, a positive review can make or break your conversion.
Sometimes, however, a review can be negative.
Listen to our latest Law Firm Marketing Decoded podcast for the first steps you should take if you have received a negative Google review and tips for getting more positive reviews for your practice.
If you don’t yet have a Google Business Profile for your law firm or would like to know more about optimizing your profile, download our Guide to Google Business Profile here.
Threads is the newest social media on the scene and has many attorneys wondering: Should I, a solo or small law firm, be on Threads? Threads was created by Meta, IG’s parent company, and it offers a Twitter-like experience that promises new opportunities to connect, engage, and be a part of a new era of social media. Since its release, so many individuals, brands, and businesses have jumped on the chance to establish themselves on the new platform.
In our latest Law Firm Marketing Decoded podcast, we will be providing you with an overview of Threads, how you can use Threads for your small law firm marketing, and 5 things to ask yourself before joining on.
For many industries, a potential customer will pass through a series of checkpoints before they make a decision to purchase. These checkpoints are the stages that make up a marketing funnel and they generally follow a logical order from the awareness of a business to eventually the purchase of a product or service.
Although these stages tend to occur organically for most client journeys, a business can optimize their marketing funnel to improve its effectiveness and drive more sales.
For attorneys, optimizing their legal content marketing funnel can result in a more aligned client base and a better lead-to-client conversion.
Listen to our latest Law Firm Marketing Decoded podcast for more information on legal content marketing funnels, their essential functions, and the four stages of an effective legal content marketing funnel.
As a small business owner, you likely rely on certain people or tools to help you run your day to day and to help you consistently driving business for you. Not only can your law firm website be your #1 tool for achieving these objectives, but it can also be your strongest employee. It’s true that your website is both your best salesperson and most reliable employee. It works 24/7/365 to drive business to your law firm without a single complaint or objection. Plus, it’s probably doing all of that with a great degree of accuracy at a lower cost.
So, when you start to think of your website as an invaluable employee, it may make you wonder what you can do to help your website operate at its fullest potential.
Listen to our latest episode of the Law Firm Marketing Decoded podcast where we will be covering how you can maximize the conversion power of your law firm website using four key tactics.
In recent months, artificial intelligence (AI) has made significant strides in its efficiency and accuracy, and it has caught the attention of the world as a result. With all the buzz surrounding new and emerging AI technologies, you may be wondering: What is the impact of artificial intelligence for law firms, what’s already out there, and how do I use it for my practice?
Listen to this episode of the Law Firm Marketing Decoded podcast for more information on AI in the legal tech space, the impact of artificial intelligence on your current legal technology, and some of the major challenges that come with using AI-generated content for your law firm website.
When it comes to your digital marketing strategy, there are rarely any shortcuts to sustained success. If you’re a solo or small law firm, you’re likely looking to grow or improve your digital marketing strategy to help drive consistent business to your practice. But, did you know that some marketing agencies are still selling attorneys on tactics that can get you penalized by Google?
In our latest Law Firm Marketing Decoded podcast, we’ll be reviewing five unethical marketing agency tactics to look out for and how to know you’re with a trusted digital partner.
The content on your law firm website doesn’t just need to be high quality, but it should work to target the right potential clients. It’s a very common misconception that attorneys need to appeal to a broad audience with their website content to attract as much traffic as possible. However, a broader content approach can have the opposite effect for law firm websites.
One of the best ways to make sure your content is reaching the right audience, your ideal potential client, is to create client personas. Listen to this episode of the Law Firm Marketing Decoded podcast where we'll be reviewing why attorneys benefit from creating client personas and the motivation behind creating more than one client persona.
There are many important decisions to make as a small business owner, and one of them is how you will manage your online presence now and in the future. As you strategize your marketing plan, you may be looking to create a second website for your firm to prepare for anticipated growth, or maybe you need to create a second website to accommodate for growth that has already happened.
In this episode of the Law Firm Marketing Decoded podcast, we’ll be talking about some of the key indications that you may (or may not) need multiple law firm websites to reach your business goals.
Every website listed on Google is held to a certain quality standard that will determine how they rank for particular searches compared to other websites. However, not every website is held to the same quality standard, and your law firm website is no exception.
In this episode of the Law Firm Marketing Decoded podcast, we’re going to be learning more about Google’s search quality guidelines and how to improve the expertise, authoritativeness, and trustworthiness also known as E-A-T of your website to achieve better visibility on Google for relevant and local searches.
As an attorney, you want to grow your firm’s digital presence and drive more business to your firm online. There are several types of digital marketing practices that can help you to achieve your goals, and social media is a major one. However, not every social media channel is going to be the best use of your time and resources.
To be successful with social media as a way to attract and convert potential clients, you first need to know what your options are, and what will work best for your practice. Listen to our latest Law Firm Marketing Decoded podcast for a breakdown of the three major social media “zones,” tips for developing successful social media habits, and how to make social media the perfect complement to your firm’s website.
Practice area pages on your firm’s website help you to communicate what services you offer, connect your website to potential clients on search engines, provide answers to your potential clients’ questions, and encourage them to reach out to your firm. With just a few optimizations, your practice area pages can help to consistently drive business to your firm online. However, there are some common mistakes you might currently be making that are keeping you and your firm from maximizing your reach online.
Listen to our latest Law Firm Marketing Decoded podcast where we’ll be discussing the five mistakes you should avoid on your practice area pages to get the most out of your website content.
When you look at the data associated with your law firm’s website, you may be curious about your “bounce rate.” This website traffic metric can provide a helpful signal about the overall health and effectiveness of your web pages.
Listen to our latest Law Firm Marketing Decoded podcast where we’ll be discussing what bounce rate is, what an exit rate is, and what you can do if your law firm website bounce rate is high.
Part of what makes a law firm website successful is understanding your potential clients’ intent when they visit your website. This intent of your potential clients should influence the choices you make for your website design as well as the content you share with your web visitors. For most potential clients visiting a law firm’s website, their intent is to learn more about their legal issue and to determine if you are the best choice to represent them.
Listen to our latest Law Firm Marketing Decoded podcast where we’ll be discussing what your potential clients need from your law firm website, five website design elements that help to convert more visitors into paying clients, and how to know when you need a new website.
Did you know a single page of written content on your website could be repurposed for weeks or even months of digital marketing?
It's important to know when you should repurpose your written content and the best ways to repurpose your content to reach a broader audience and drive traffic to your law firm website.
Listen to our latest Law Firm Marketing Decoded podcast where we’ll be getting into why it’s important to repurpose your written content to get the most out of your work, when it’s ideal to repurpose that content, and the 6 ways you can repurpose your web content.
Your law firm’s case results can be an effective needle-mover for potential clients who are researching available representation online. Using the appropriate context, formatting, and narrative, case results on your website can help convince a potential client that you’re the best attorney to help them with their legal issue.
Listen to our latest Law Firm Marketing Decoded podcast where we’ll be discussing how case results can help you attract more clients online, quick tips for optimizing your results, and how to write an effective and compelling case result.
When it comes to change, how flexible is your law firm website?
Staying flexible during changing times can be a significant asset to you and your firm. Whether you’re seeking a change for your practice or you’re influenced by the market, it’s important to evaluate your website for its readiness to travel that road.
Listen to our latest Law Firm Marketing Decoded podcast for the scenarios your website should be equipped to handle and how to know when you need a second website to best support your practice.
We all rely on Google to conduct research, compare options, and make decisions – including your potential clients. If you are developing your firm’s web presence or looking to grow, you may feel unsure of what Google wants or needs from your website. As you organize your business goals for the new year, it’s helpful to know how you can make Google a viable marketing tool for your digital presence.
Using Google’s search engine traffic to successfully drive business to your firm can be very low cost, but it takes time and requires careful strategy. On this episode of the Law Firm Marketing Decoded post, we provide guidance on how you can maximize your website’s visibility on Google in 2023 using free tools and focused marketing tactics.
Referrals can be a good source of new business – and they can come from a variety of sources including former clients, friends, and family. However, your local network of attorneys can be one of the best and most reliable sources of potential clients for your firm.
Listen to our latest Law Firm Marketing Decoded podcast for the touch points you should consider when developing your referral system with local attorneys.
Many solo attorneys and small law firms fail to brand themselves. However, in today’s saturated legal market, branding is important. Without a strong brand personality, your website will have to work harder to evoke emotions of trust and confidence for your potential clients and it might be less consistent in targeting your ideal client.
In this episode of the Law Firm Marketing Decoded Podcast, we cover why brand personality is important to the functionality of your firm’s website, how to create a brand personality, what website design elements matter, and common mistakes to avoid.
One of the best ways to build a strong foundation for your web presence is to create practice area pages. With LawLytics, it's now faster and easier than ever.
In this episode of the Law Firm Marketing Decoded Podcast where we discuss what makes a strong practice area page and how best to engage potential clients with this content. Plus, learn more about our latest feature that can help you create pages of engaging, high-quality content for your LawLytics website in just minutes.
In this episode of the Law Firm Marketing Decoded podcast, we discuss Google Business Profile: what it is, how to get set up with it, how to use it to target your ideal client, and tips for advanced uses of your business listing.
The written content on your website is always – and should always be – the foundation of your website: It's what helps potential clients find you from search engines and help them understand more about their legal issues.
But videos can be a great addition to your pages by increasing engagement and increasing the attention span of those web visitors who prefer video as an educational medium. In this episode of the Law Firm Marketing Decoded podcast, we discuss the pros and cons of using video on your website, and how to use videos effectively.
For small firms and solo practitioners, a good law firm website is more important than ever. It’s an integral part of your marketing and your practice as a whole.
Having a compelling website that attracts and converts is essential to building a thriving practice. But it doesn’t have to be expensive or time consuming. In this episode of the Law Firm Marketing Decoded Podcast, we explain the importance of investing in your law firm's website, as well as how to create a dynamic, engaging experience that works harder for your firm.
As the year progresses, it's always a good idea to check in with your current marketing goals and make any necessary adjustments to finish the year on track. In this episode of the Law Firm Marketing Decoded Podcast, we discuss the elements of a good marketing audit, metrics worth measuring, and how to audit your marketing effectively to finish the year strong.
Not all social media strategies work for all industries. In some industries, social media is the main focus of marketing efforts. But, for lawyers, social media should be supplementary to the digital marketing that you own and control – things like your law firm’s website.
Social media should serve to drive traffic to your website. If you’ve found yourself spending a large chunk of your time or marketing budget on social media, especially if it’s not producing results for your firm, it’s time to scale back and redirect your strategy.
In this episode of the Law Firm Marketing Decoded Podcast, we explain several different types of social media posts that work to drive traffic to your firm’s website.
Your website is the foundation of your online marketing efforts. But have you considered all the places where your website address could or should be featured? In this episode of the Law Firm Marketing Decoded Podcast, we discuss the benefits of listing your firm's web address in multiple places and the best places for it to appear.
Law firm websites can be powerful marketing tools – but their value can go beyond marketing when they’re used strategically. Your website can help you run your practice more efficiently, eliminate the overhead costs associated with having a physical office, and even help to manage client expectations.
In this episode of the Law Firm Marketing Decoded Podcast we explain how to make your website work harder for your law firm -- and benefit your practice and clients at the same time.
Many attorneys want to improve their law firm website's rankings in search and, as a byproduct of that, drive more business to their law firms.
In this episode of the Law Firm Marketing Decoded Podcast, we demystify Google for lawyers: we explain how Google works, what it wants from websites, and how to use the right tools to get a better ROI from your law firm’s website.
Small law firms and solo practitioners are realizing that the online marketing agency model wastes money and, in many cases, keeps them from growing their practices. A common alternative is trying out a general website builder. For attorneys who are tech-savvy, fresh out of law school, and willing to spend a significant amount of time on the design and tech details of their website, choosing a general website builder can be a viable option.
However, for many attorneys, going the do-it-yourself (DIY) route comes with some serious limitations and drawbacks -- especially for those who need their website to produce revenue for their firms.
In this episode of the Law Firm Marketing Decoded Podcast, we explain what to look out for -- and what to avoid -- in a general website builder.
Efficiency is an important topic for law firms. From marketing to intake to practice management, there are many areas where attorneys can improve their firm's efficiency. In this episode of the Law Firm Marketing Decoded Podcast, we're joined by Bre Swanson from LexReception to discuss boosting law firm efficiency: Swanson explains the significant elements of efficiency for law firms, how to strike a good work/home balance, when it makes sense to delegate certain tasks to others, and how to do so the right way.
Potential clients don’t visit law firm websites to be entertained. They have a problem, and they’re looking for answers. So, when they visit your website, can they easily find what they need? Or does your website confuse, distract, and weaken their confidence in your firm?
Much like the information on your website should be client-centered, the design of your website should be, too. In this episode of the Law Firm Marketing Decoded Podcast, we explain the elements of web design that can help you reliably convert more web visitors into clients.
There are a number of potential benefits to taking your firm virtual: you can reduce your overhead, develop greater flexibility, and even provide a better client experience. However, to make the transition from a brick-and-mortar firm to a virtual one, you'll want to be sure you've covered the essentials.
In this episode of the Law Firm Marketing Decoded Podcast, we cover three things that any small law firm will need to make a seamless transition to running their practice virtually.
Google’s mission is to organize the world’s information and to make that information universally accessible. Its algorithm updates are designed to provide a better user experience to those who rely on Google search: that includes the two updates that were made in November.
When attorneys understand what Google is trying to accomplish, it becomes much easier for them to succeed online. In this episode of the Law Firm Marketing Decoded podcast, we explain these two new algorithm updates and how to succeed with Google regardless of the next update the search engine makes.
Being busier than ever is a common sentiment amongst attorneys. For many, the situation has them feeling overwhelmed.
But the reality is that marketing is a marathon, not a sprint -- and your efforts are going to be cumulative. In today’s market, marketing comes down to brand and relationship building. So how can you effectively market your practice during times of chaos?
In this podcast episode, we explain how to market your practice effectively even when your plate is full.
Google makes updates to its algorithms on a fairly regular basis.
Each of the updates that Google makes to its search engine is in service of bringing people the best and most useful results for their questions. By understanding the guiding principles that go into each of these updates, you'll be able to better understand how to market your firm online and attract more business.
In this episode of the Law Firm Marketing Decoded Podcast, we explain Google's latest search updates, how these updates could affect your law firm’s website, and how to succeed with Google and your potential clients at the same time.
Many of the pages on your law firm's website can have a profound effect on your potential clients when they're crafted the right way. That’s true whether your firm gets most of its potential clients from web traffic or you operate on a referral basis.
So what makes certain pages stand out from the competition? In this episode, we explain how to craft facts about your firm into compelling narratives that build a bond of trust. We examine three of the most common (and most visited pages) on law firm websites to discuss how to evaluate them and improve their effectiveness. We discuss how to set your homepage, attorney bio(s), and "About the Firm" page apart from those of your competitors, as well as what your potential clients are looking for when they view these pages.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss a recent Google update related to web page titles. We explain what that change is, how it affects your law firm’s website, how to create optimal web page titles, and how LawLytics has you covered with this Google update (and all Google updates in the future).
While there are many strategic reasons for law firms to have two or more websites, the decision to do so should be made objectively, planned well, and executed professionally. You'll want to be sure that your objectives are clear, and that you are not choosing to have more than one site based on emotion or undefined strategy.
In this episode of the Law Firm Marketing Decoded Podcast, we explain five scenarios in which it can make sense to have more than one law firm website -- and how to do so effectively.
Law firm websites that attract and convert clients provide a reliable, predictable experience for web visitors. Most of what makes a high-performing law firm website comes down to a science. And there's a blueprint that can be applied.
In this episode of the Law Firm Marketing Decoded Podcast, we’ll show you the key elements of a high-functioning web presence that showcases your unique value and produces predictable results for your firm.
Attorneys have lots of different goals for their law firm’s website. But one of the things that we hear most often from attorneys is that they want to use their website to attract more -- and better -- clients to their firms. In this episode of the Law Firm Marketing Decoded Podcast, we discuss how potential clients find attorneys online, what they’re looking for when they do so, and how to attract more of those potential clients to your firm.
Creating an effective local strategy for your law firm's website increases your law firm website’s visibility in search engine results and improves your ability to connect with and engage local clients.
By providing relevant information that answers local potential clients’ questions, almost any page on a law firm website can become a more effective local online marketing tool.
In this episode of the Law Firm Marketing Decoded Podcast, we'll show you how to integrate local marketing into your law firm’s content plan and some easy "local" wins for your law firm’s online marketing.
With the amount of information available on the web, finding the information we need would be nearly impossible without help to sort it. Google is designed to do just that:
It’s able to collect the information available on the web and sort through millions of webpages in its search index to find the most relevant, useful results in seconds, and present those results in a way that helps you find what you’re looking for.
So how does Google decide what to return in search results? And how can you easily succeed with Google and drive more business to your firm? In this episode of the Law Firm Marketing Decoded Podcast, we'll show you how to succeed with Google in 2021 and beyond to build a more visible and thriving law practice.
The concept of blogging for law firms is a popular topic in legal marketing.
However, it's not always clear to attorneys how to get the most out of their law firm's blog posts. The good news is that by keeping a few small tips in mind, it's easy to write blog posts that drive more traffic to your law firm's website and convert more web visitors into clients for your firm.
If your law firm’s blog posts aren’t performing as you’d like them to, this episode of the Law Firm Decoded Podcast will help you understand how to use your blog as an effective business-generating tool.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss links, linking, and your law firm's website. You'll learn how internal links, external links, and backlinks can engage more potential clients and drive more business to your law firm.
Creating the right information structure on your law firm's website benefits both you and your potential clients: The right structure helps search engines understand your website’s content and provide that information to potential clients when they make relevant searches. Making it easy to consume and digest that information increases the likelihood of potential clients engaging with your law firm.
There are smart and simple ways to provide structure on your law firm's website: One of these methods is known as pillar pages and topic clusters. In this episode of the Law Firm Marketing Decoded Podcast, we'll explain what you need to know about using pillar pages and topic clusters for your law firm’s website.
By answering potential clients’ questions and providing additional resources, a FAQ page can position your law firm as a trusted, knowledgeable resource.
In this podcast episode, we'll show you how to create client-focused and educational FAQs that are neatly displayed for your web visitors.
Potential clients want to feel important and understood by the firm they choose to handle their problem.
One of the most effective ways to create this connection is through storytelling on your law firm's website.
Storytelling works whether you work with individual clients or businesses. That's because, regardless of your practice area, decisions are made by humans -- and humans love compelling stories.
The most effective law firm websites address the pain points of the clients they want to attract. And, with a few small changes, addressing potential clients' pain points becomes a simple exercise that predictably converts more web visitors into paying clients.
In this episode of the Law Firm Marketing Decoded Podcast, we explain the importance of addressing your potential clients' pain points, why this method is so effective, and how to use this method on your law firm's website.
Your potential clients use the information they find on your website to research their legal problem, understand if you can help them, and decide whether or not to hire you.
When your site's pages are displayed in a way potential clients understand, they're more likely to engage with you. In this episode of the Law Firm Marketing Decoded Podcast, we discuss the right way to display and organize website information that will keep potential clients on your site and drive new business to your firm.
Potential clients do a lot of information gathering before they ever contact a law firm. As a result, the most successful law firm websites anticipate web visitors' needs and create pages that meet potential clients where they're at. In this episode, we examine the path potential clients follow from start to finish, discuss their mindset as they research their problem, and show you how your pages can influence their decision making at critical points along the way.
Using the right page titles make a big difference in driving traffic to your website from Google and engaging your potential clients. In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to master web page titles: What to include, what to avoid, and how to craft them for maximum effectiveness.
Live chat is a popular add-on to websites. But without the right strategy and information for your firm, live chat may not yield a good ROI for attorneys.
In this podcast episode, LeadChat's Gary Tramer joins us to explain when live chat is a good fit for lawyers, how to get the most out of live chat services, and how to properly vet live chat providers.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss Google's latest search technology updates and how to ensure that your site stays authoritative whenever Google makes an algorithm update.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss the best ways to approach a multiple-language law firm website so that you can provide a consistent message to potential clients regardless of what language they speak.
To get the most from your digital marketing, it's important to understand what works for small law firms. There are a number of things that attorneys can spend their marketing budget on, but the truth is that most small law firms benefit when they take a client-centered approach to their digital marketing strategy.
In this podcast episode, we discuss the elements of digital marketing for attorneys: what works, what doesn't, and how to predictably engage web visitors to turn them into leads for your law firm.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss the value in understanding your potential clients’ concerns and search behavior, the importance it has to your overall marketing efforts, and how to reliably predict topics of interest that drive more potential clients to your law firm.
In this new episode, we’ll explain what you need to know about the benefits of adding new website content and how LawLytics helps attorneys become more visible in search.
Potential clients may only look at your homepage for a few seconds, but it's a significant page on your law firm's website all the same: It is home to everything that is you and your law practice, and it needs to represent you well. In this episode of the Law Firm Marketing Decoded Podcast, we discuss what your law firm's homepage needs to do to attract more attention and turn web visitors into leads.
The best-performing law firm website pages are those that educate, inform, and inspire local potential clients. These pages anticipate the questions that your potential clients have about their legal problem and deliver high-quality, educational content that attracts them to your site and causes them to convert.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to choose topics that attract local potential clients and inspire them to reach out to your law firm.
To attract website visitors and turn them into potential clients, your law firm's website needs to be attractive, engaging, and functional. While many potential clients don't understand the law, they do understand when a website is useful, informative, and easy to use. In this episode, we discuss several ways to create the best user experience on your law firm's website for maximum conversion potential.
Your law firm’s website and blog are the most important marketing assets for small law firms. If your law firm’s blog posts aren’t performing as well you’d like them to, or you're not sure where to get started, this episode of the Law Firm Marketing Decoded Podcast episode will explain what you need to know about how to create blog posts that rank well with Google and drive more business to your law firm.
Setting specific goals for your law firm's website can lead to more success with content marketing and more new clients for your law firm. Creating high-quality law firm website content is important for attracting more potential clients from the web, but setting specific content-related goals can help you reach the right potential clients more quickly.
In this episode, we'll discuss the benefits of setting goals for your law firm's website, and how to create achievable, timely, and specific goals for your firm's web marketing.
While the kind of content that engages potential clients will be different for each firm, there are common threads that exist in most content plans.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to create a content plan that helps you attract more (and better) clients to your law firm.
Some attorneys believe there are specific types and amounts of keywords they need to focus on to succeed with search engine optimization (SEO) for their law firm’s website.
Keywords have their place in SEO, but overvaluing keywords is unlikely to guide potential clients to your law firm’s website or encourage them to contact your firm.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss why lawyers should focus on their website’s content instead of focusing on keywords.
Internal links on your law firm’s website provide additional context and information for your potential clients. Potential clients are information-hungry, particularly when they’re in the legal research phase of their case or matter.
In this podcast episode, we explain how to use internal links to engage more potential clients and drive more business to your law firm.
High-quality website content on law firm websites is the most effective way to drive more potential clients to your law firm. But as you begin creating content for your law firm’s website, you may wonder:
How long should my firm’s pages and blog posts be?
In this podcast episode, we explain how page length plays into your law firm’s online visibility and how to decide when a page or post on your law firm's website should be long or short.
When people use Google to conduct searches, they trust that the search engine will provide relevant, useful information in return. Without Google's spam-fighting measures, it would be much harder for people -- including your potential clients -- to find the information they need
It wasn’t always easy for Google to fight spam in its search results. But, over the last decade, Google has become much better at spotting (and relegating) sites that violate its Webmaster Guidelines. That means it's more important than ever for attorneys to understand what Google wants from law firm websites.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss how Google fights spam in search, and how these efforts affect your law firm's website.
High-quality content on law firm websites attracts free traffic from the search engines easily. But it’s not just the content that counts -- how it’s organized is important too. When potential clients can find information quickly and easily on your law firm’s website, your odds of capturing their business increase.
In this episode, we'll show you how to build a solid foundation for your content and then build on it in an orderly way that gives your potential clients the information they need and helps you keep your site structure organized.
In its PDF titled, “How Google Fights Disinformation,” Google writes that the internet is vulnerable to the organized spread of false or misleading information.
In this episode of the Law Firm Marketing Decoded Podcast, we’ll discuss highlights from this Google PDF as well as what it means for your law firm’s web presence.
A lot of attorneys are confused about what makes the most successful law firm websites. The truth of the matter is that there are certain things that every successful law firm website has in common.
In this podcast episode, we’ll discuss what your law firm website needs to do to attract more cases, the role of website content in online marketing for attorneys, and the five major elements that every successful law firm website has in common.
The truth about SEO for lawyers is that it’s easy for any attorney to achieve on their own. In this episode of the Law Firm Marketing Decoded Podcast, we’ll tell you what you need to know about SEO and why good SEO is a byproduct of creating high-quality content on your website.
A number of your law firm’s website pages can engage local clients by providing local information that they’re searching for. Practice area pages, blog posts, case results, and many other types of pages can have a local focus.
To create successful local pages means understanding what makes a good local page but also what you should avoid.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss four common local marketing mistakes that we see on law firm websites.
By building great content around longtail keywords and phrases, you can attract more — and better — potential clients to your firm. In this episode of the Law Firm Marketing Decoded Podcast, we’ll talk about the longtail: what it is and why you should focus on it for better attorney website marketing results.
We often encourage attorneys to read through Google’s Webmaster Guidelines to understand how to develop a law firm website that succeeds with the search engine.
However, Google also provides other resources that are valuable to attorneys that want to get the most out of their law firm’s website. Google’s Search Quality Ratings Guidelines take an in-depth look at the features that make a high-quality webpage.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss what you need to know about Google’s Search Quality Ratings Guidelines and how you can use them to create law firm webpages that attract more business to your firm.
We like to encourage attorneys to use news stories as catalysts for their law firm’s blog posts. Attorneys can also benefit from the news when significant events dominate the news cycle. In this episode of the Law Firm Marketing Decoded Podcast, we’ll discuss the most important things you need to know about using your law firm’s blog to capitalize on significant events and drive more business to your law firm.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss what you need to know about blogging the right way as well as three things you can write about on your law firm’s blog.
What many attorneys don’t realize is that regardless of each firm’s unique goals and priorities, there’s a predictable formula that helps law firms get a steady stream of clients from their law firm’s website.
The best law firm websites have several things in common. Here’s what you need to know about getting a law firm website that drives more business to your firm.
When their website isn’t working, most lawyers realize it: they aren’t getting as many leads or new clients as they’d like. A lack of business is a compelling reason to make a change. However, if your website isn’t driving new business to your firm, it’s important to make sure that you’re changing the right things.
If your law firm website is underperforming, there are generally only two reasons why that’s happening:
Either your site isn’t attracting a sufficient number of qualified potential clients, or your website isn’t converting viable potential clients into leads. Sometimes it’s a combination of both of these.
In this brief episode of the Law Firm Marketing Decoded Podcast, we’ll discuss what to do in either of these situations as it relates to your law firm’s website.
When attorneys understand what Google wants, and they use the right tools, they get a better ROI from their law firm’s website. In this episode of the Law Firm Marketing Decoded Podcast, we'll tell you what you need to know about what Google wants from law firm websites in 2020.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to grow and develop your practice area pages over time to increase engagement with your website and drive more business to your law firm.
When you hire a ghostwriter to create content for your law firm's website, staying in control of your website comes down to three key concepts: delegating to your ghostwriter wisely, empowering a ghostwriter who is going to abide by the necessary rules, and maintaining editorial control so that you have final say over what does — or doesn’t — appear on your website.
In this episode of the Law Firm Marketing Decoded Podcast, we’ll discuss what to know about executing each of these concepts the right way if you choose to hire a ghostwriter.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to deal with fake online reviews about your law firm.
When it comes to successful law firm marketing online, one of the best things attorneys can do aside from developing rich substantive and local content is to publish blog posts regularly. In this episode, we discuss how blog posts are different from other pages on your law firm's website and how to use them to drive more traffic to your firm.
Does a larger volume of pages on a law firm website mean a better ranking with Google?
More pages on a law firm's website can mean better placement in search results, but only when those pages meet some unique criteria. Law firm website pages need to contain some specific things to do well with Google.
In this episode, we'll tell you what you need to know about the relationship between website page numbers and better rankings.
In this episode, we discuss the importance of high-quality content from the search engine’s perspective, as well as what drives Google to reward high-quality website content with better placement in search results.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss what attorneys need to know about how to handle a bad review, whether or not you know who left that review about your law firm.
In this episode, we examine different types of law firm case results from the perspective of different potential clients and discuss why various types of case results can be impactful if they’re handled the right way.
Receiving a backlink from another site can positively affect your law firm’s visibility, but only if you earn the backlink naturally. In this brief podcast episode, we discuss what you need to know about backlinks and how they can benefit your law firm.
Among the most pervasive myths sold to small firm owners and solo practitioners is that search engine optimization (SEO) is complicated, confusing, and mysterious.
Nothing could be further from the truth.
In this episode, we’ll explain what attorneys need to know about SEO to have a successful law firm website.
In this episode, we discuss how to get the most value out of the content on your law firm’s website by creating content that your potential clients can understand, use, and act on.
In this episode of the Law Firm Marketing Decoded Podcast, we'll discuss the importance of reviews, the online reviews ecosystem, and how to make it easier to get more reviews in 2020.
Blogging can be an essential and effective part of your law firm's online marketing. But law firm blog posts work best when you have a clear blogging strategy in place. In this episode of the Law Firm Marketing Decoded Podcast, we discuss what makes a good law firm blog post, where they fit into your law firm's online marketing, and when it can make sense to take up a more aggressive blogging strategy.
In this podcast episode, we're joined by Nick Werker from AnsweringLegal, who talks to us about the most important aspects of client intake for law firms and what every attorney should know about having a client intake system that helps them build their business.
Content marketing on your law firm's website is the best way to drive business to your law firm without wasting time or money. For small firms and solo practitioners who want to drive more business to their firm in an effective way, you’ll want to center your web marketing around your website and the content you’ll put on it. In this podcast episode, we discuss the importance of having a plan, as well as what to consider as you begin planning your 2020 website marketing strategy.
This episode of the Law Firm Marketing Decoded Podcast focuses on why it's crucial that law firm SEO providers follow Google's Guidelines -- and what can happen when an attorney hires a provider who doesn’t understand or follow Google’s rules.
When attorneys hire a SEO provider that doesn't understand legal ethics, it can cause serious problems for the law firm. In this episode, we explain what to look for before you hire a SEO provider to manage your law firm's online visibility.
Your law firm's online marketing should put you in the driver's seat, keep you from wasting time and money, and give you access to the right data to make informed decisions about your law firm's online marketing.
In this episode, we discuss three ways to put yourself in control of your law firm's marketing and your law firm's future.
For small firms and solo practitioners, a law firm website is more important than ever before. In this episode, we discuss why it's time for attorneys to rethink the role of their law firm's website, as well as three reasons why a law firm website is an integral part of your marketing and your practice as a whole.
In this episode, we'll discuss the key features of a winning law firm website. We'll discuss the role of design, content, CTAs, forms, and more. Tune in to learn about the art and science of a law firm website that engages potential clients and that puts you ahead of the competition.
In this episode of the Law Firm Marketing Decoded Podcast, we discuss how to develop page titles and headers the right way -- in a way that gets you noticed in search engine results and guides your potential clients to the information that they need about their problem.
In this episode, we discuss how to allocate your efforts to get the most out of both your evergreen pages and blog posts.
When it comes to landing pages, the requirements for a successful law firm landing page are very different from a landing page for a consumer product. In this episode, we discuss how law firm landing pages are different, and, if you're going to use pay-per-click ads, how to get the most out of your landing pages.
Some attorneys ask us how to create unique content when it seems like there are already a large number of pages on the web about any given topic. In this episode, we discuss how to get around this content marketing stumbling block and create unique content that puts a focus on your practice area(s), geographic areas, and how your potential clients think.
In this brief podcast episode, LawLytics CTO and Co-Founder Derek Johnson announces our new integration and partnership with PracticePanther.
In this episode, we discuss the importance of writing law firm website content with your potential clients in mind. When you can write website content that matches the way that your potential clients think, they are more likely to find you when they conduct searches related to their case or matter, and you're more likely capture their attention when you can provide detailed information that resonates with them.
In this episode of the Law Firm Marketing Decoded Podcast, we're joined by sales and marketing expert Chris Mullins, who explains the importance of first impressions on the phone, as well as why attorneys must change their mindset about intake to acquire new clients.
In this podcast episode, we discuss the changes in online marketing over the last ten years, and what continues to work for attorneys to drive new business to their firms while keeping attorneys in control.
There are both good and bad reasons to have more than one law firm website, but it's a decision that shouldn't be based on emotion or made without a clear objective.
Tune into this episode to learn about when you should (and shouldn't) create more than one law firm website.
Do you practice family law and criminal law? Do you want to practice both personal injury and DUI defense?
In this episode, we discuss a few potential solutions for attorneys who want to market conflicting practice areas.
In this episode, we discuss black hat SEO tactics and why you should avoid them as you market your law firm online.
In this podcast episode, we discuss easy (but often times overlooked) keyword opportunities for attorneys. Are you taking advantage of these opportunities on your law firm's website?
In this episode, we discuss law firm website landing pages: what they are, when you need them, and how to create ones that help you reach your goals.
Law firm website landing pages can be a highly effective component of your law firm’s online marketing. When they’re done right, they can convert at higher rates than other types of pages because they ask web visitors to complete a single action or goal, provide a clear incentive for the web visitor, and don't let things like design create unnecessary distractions or frustrations.
Tune into this episode to learn how to create landing pages that resonate with potential clients and work harder for your law firm.
Pay-per-click advertising is often used by attorneys (and, for that matter, sold to attorneys) as a solution to their online marketing problems.
However, it’s also one of the most misunderstood and misused approaches to online attorney marketing. It usually leaves attorneys wasting their time and money on advertising that’s expensive, often ineffective, and rarely sustainable.
Tune into this episode to learn about three big problems that PPC poses for attorneys.
There are no quick fixes in attorney website marketing, and content-based SEO isn't a quick fix, either.
However, there seems to be no shortage of ways that people have tried to fool Google into ranking web pages higher than they would otherwise merit. Google's algorithms have significantly improved over the past decade and it's become much harder to trick the search engine.
That hasn't stopped some attorneys -- or their SEO providers -- from trying to use shortcut tactics. In this episode, we discuss why bluffs don't pay in online law firm marketing, as well as a number of tactics that attorneys should avoid.
In this episode, we discuss the three biggest mistakes that we see attorneys make with content marketing. Conveniently, they’re easy mistakes to correct; however, these mistakes often keep attorneys from realizing their law firm’s full content marketing potential on the web.
People (including your potential clients) read content on the web differently than they read a book, or a newspaper or a magazine.
There are certain conventions that make sense on the web that people have come to expect, and attorneys only have moments to capture a person’s attention.
In this episode, we discuss how to properly format the content on your law firm’s website to help you improve your online visibility and improve engagement with your readers.
Maybe law firm SEO doesn't seem like a game to you. Or maybe it seems like a game that everyone else but you can win.
However, search engine optimization is a game. And it’s one that you, as an attorney, can win. It’s a game of probability and odds, learning how to stack those odds in your favor, and minimizing uncertainty.
Tune into this episode to learn how to play the game of SEO the right way.
While some attorneys might want to choose a more traditional law firm name, some attorneys may want to choose a name that's outside the box.
Both traditional names and non-traditional names have pros and cons, and both can work for law firms so long as the name is carefully chosen.
In this episode, we briefly discuss considerations to make if you're thinking about choosing a law firm name that's a little off the beaten path.
Starting (or rebranding) your law firm is an exciting time, and choosing a name is one of the first steps. It's also a big decision.
Your law firm’s name is likely to be the cornerstone of all of your future marketing efforts, so the name you choose will have a direct effect on how those efforts are carried out.
Tune in to learn four tips on choosing a name for your law firm that's memorable, long-lasting, and able to grow with your firm over time.
Some attorneys really "get" what makes a law firm website design work.
But what those attorneys understand isn't a secret. The trick to a law firm website design that compliments your content marketing efforts and drives more business to your firm is to make sure that your website design -- like your law firm's content -- speaks to and accommodates your potential clients.
In this episode, we discuss five things that attorneys with the best performing law firm websites understand about web design.
There are lots of mistakes that attorneys can make with their SEO.
In this podcast episode, we discuss five of the most common mistakes we see:
- Repeatedly hiring SEO "experts" without seeing results
- "Spray and pray" SEO marketing
- Betting on SEO tricks and traps
- "Once bitten, twice shy" SEO
- When attorneys believe they have no time to learn about law firm SEO
Tune into this episode to learn more about these online visibility problems and how to fix them.
It matters how you invest your online marketing budget. However, we often see attorneys investing their time, money, or both into marketing expenses instead of assets. These expenses have a poor return on investment and often leave attorneys disappointed, confused, frustrated, and with little to show for the time or money they've put in.
It's not always easy for attorneys to tell the difference between assets and expenses. But this podcast episode will help you identify three key features of each so that you can have more confidence in your marketing investment strategy.
When attorneys focus on what they know they can control, they avoid wasting time and money fighting things that neither they -- nor anyone else -- have power over.
They can then focus their energy on the activities that they have legitimate influence over, and that will help them grow a strong, sustainable web presence that connects them with the right potential clients.
In this episode, we discuss several stumbling blocks that we often see when it comes to law firm content marketing.
Even when attorneys understand the philosophy behind content marketing, there are still areas where they may struggle. This can lead them to make bad decisions for their content or avoid contributing to their content altogether.
Law firm content marketing works best when attorneys contribute to their content on a regular basis and avoid bad practices that can decrease their visibility and web visitor engagement. This podcast will present some of the most common roadblocks and how to avoid them.
In this podcast episode, we take an in-depth look at many factors that can affect how quickly -- and to what extent -- content marketing will work for your law firm.
The language that you choose for the content on your law firm's website can make a significant difference in how potential clients find you, how they interpret what you have to say, and whether or not they decide to hire you when the time is right to choose an attorney.
In this episode, we discuss how to choose the right language to reach your law firm's intended audience.
In Episode #31, we discuss why it's important for attorneys to understand the motivations behind all the players involved in the online law firm marketing landscape.
Understanding the driving forces behind behaviors can be a powerful tool for your online marketing in a number of ways. The ability to understand the motivations of all the players involved in your online marketing can affect your ability to do sustainable and effective online marketing for your law firm. Those players include yourself, the people who are trying to sell you things, your potential clients' motivations and even Google's motivations.
Once you can understand what drives you, salespeople, your audience and the search engines to behave in the way that they do, you'll be much less susceptible to empty sales talk. You'll be able to avoid doing things that cause you to waste time or money on your law firm's marketing.
And that means you'll be able to focus on what does work, instead of chasing after things that don't produce long-term results for your law firm.
In this episode, we discuss how to create client-focused content on law firm websites. You'll learn what your potential clients are looking for in good website content, as well as how to write and format your content in a way that appeals to your audience.
In the internet age, your potential clients are growing increasingly immune to traditional advertising messages. However, your potential clients do respond well to attorneys who are able to educate and communicate through the content on their websites. This is what good content (and content marketing) is all about.
Tune into this episode to learn more about creating content that resonates with your potential clients, answers their questions, and encourages them to contact your law firm.
This episode focuses on local pages: what they are, why you need them, and how they benefit your online marketing efforts. You'll learn how to create local pages that resonate with your potential clients and referral sources.
Even when attorneys understand the importance of content marketing, they sometimes overlook the local element of their content strategy. The result can be content that isn't detailed enough in a local way to be found by the right people -- local potential clients.
Taking a local approach to your content can make a significant difference in online visibility. It can also potential clients get a sense of where you are, whether you really understand them, and whether you can help them solve their problem.
Tune into this episode to learn more about the benefits of local pages on law firm websites.
Not all directories are alike. Before attorneys join a directory, it's important that they analyze who benefits from their participation, where their money is going, and if there are any conflicts of interest, just as a few examples.
This episode provides a good starting point for thinking critically about directory business models and what role attorneys may play when they join directories.
In this episode, we discuss five more common myths that can cause attorneys to waste time and money. It's important for attorneys to understand how law firm SEO actually works. When attorneys take control of their online marketing, separate fact from fiction, and become students of their own business, they can avoid empty sales talk and attract new business efficiently.
Tune into this episode to learn about five more myths that could be keeping you from attracting more clients online.