Seller Sessions Amazon FBA and Private Label

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The Blueprint Show - Unlocking the Future of E-commerce with AI Summary In this episode of Seller Sessions, Danny McMillan and Andrew Joseph Bell explore the intersection of AI and e-commerce, with a focus on Amazon's technological advancements. They examine Amazon science papers versus patents, discuss challenges with large language models, and highlight the importance of semantic intent in product recommendations. The conversation explores the evolution from keyword optimization to understanding customer purchase intentions, showcasing how AI tools like Rufus are transforming the shopping experience. The hosts provide practical strategies for sellers to optimize listings and harness AI for improved product visibility and sales. Key Takeaways Amazon science papers predict future e-commerce trends. AI integration is accelerating in Amazon's ecosystem. Understanding semantic intent is crucial for product recommendations. The shift from keywords to purchase intentions is significant. Rufus enhances the shopping experience with AI planning capabilities. Sellers should focus on customer motivations in their listings. Creating compelling product content is essential for visibility. Custom GPTs can optimize product listings effectively. Inference pathways help align products with customer goals. Asking the right questions is key to leveraging AI effectively. Sound Bites "Understanding semantic intent is crucial." "You can bend AI to your will." "Asking the right questions opens doors." Chapters 00:00 Introduction to Seller Sessions and New Season 00:33 Exploring Amazon Science Papers vs. Patents 01:27 Understanding Rufus and AI in E-commerce 02:52 Challenges in Large Language Models and Product Recommendations 07:09 Research Contributions and Implications for Sellers 10:31 Strategies for Leveraging AI in Product Listings 12:42 The Future of Shopping with AI and Amazon's Innovations 16:14 Practical Examples: Using AI for Product Optimization 22:29 Building Tools for Enhanced E-commerce Experiences 25:38 Product Naming and Features Exploration 27:44 Understanding Inference Pathways in Product Descriptions 30:36 Building Tools for AI Prompting and Automation 38:58 Bending AI to Your Will: Creativity and Imagination 48:10 Practical Applications of AI in Business Automation

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Main Image Monthly - AI Innovations on Seller Sessions A deep dive into AI integration for Amazon sellers, focusing on main image optimization and automation strategies.

Episode Summary This episode explores the transformative role of AI in Amazon selling, particularly in optimizing main product images. The hosts discuss innovative approaches to generating and testing image concepts, gathering customer feedback, and implementing automation strategies for enhanced business efficiency.

Key Topics * AI Integration in Amazon Selling * Main Image Optimization * Click-through Rate Improvement * Product Testing and Feedback * Automation and Tech Stack Development

Notable Quotes "The more the better. Iterate down."

"Just have fun, just have fun guys."

"The tech will catch up now."

Key Takeaways * AI is revolutionizing Amazon seller workflows * Main images significantly impact click-through rates * AI-assisted concept testing improves product imagery * Early AI adoption provides competitive advantages * Hyper-personalization enhances marketing efforts * Efficient tech stacks are crucial for AI implementation

Timeline 00:00 - 04:01 Introduction and New Format 04:02 - 14:35 Main Images and AI Strategy 14:36 - 29:46 Testing and Feedback Methods 29:47 - 40:11 Live Demo and Optimization 40:12 - 01:02:36 Future Tech and Implementation

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Amazon Sellers Special :The Future of AI and Software Innovation Host: Danny McMillan Guest: Max Sinclair In this episode of Seller Sessions, host Danny McMillan welcomes back Max Sinclair to discuss the evolving role of AI in software development and its impact on the Amazon ecosystem. Fresh from the Seller Sessions Live conference, Danny and Max share real-world insights on the pace of innovation and what's next for the industry. Key Takeaways The Commoditization of Software: Base models like OpenAI’s GPT and Claude are improving rapidly, threatening the traditional software model. Max highlights the need for vertical integration—adding proprietary data and API connections to general models to offer unique value. No-code tools are becoming powerful enablers, allowing non-technical entrepreneurs to build viable businesses quickly. Prompting vs. Problem Solving: Danny argues that perfect prompts aren’t essential—creative questioning and clear thinking deliver better outcomes. Max shares OpenAI's stance: prompt engineering is seen as a flaw; future models will understand context intuitively without complex prompting. Freemium and Democratization: Max’s company is transitioning to a freemium model, offering free AI-powered audits for Amazon sellers and charging for deeper features. This move aims to lower barriers for users, encouraging wider AI adoption in e-commerce without heavy upfront costs. Culture of Rapid Innovation: Max emphasizes a two-week innovation cycle: new ideas are prioritized bi-weekly to stay ahead of the rapid changes in AI. Their advantage lies in domain expertise, proprietary datasets, and a patented technology stack. AI and the Future Workforce: AI will inevitably replace some traditional roles, but also create massive opportunities for entrepreneurs and early adopters. Danny discusses how he’s reorganizing his teams, integrating AI workflows to remove bottlenecks and scale efficiently. What’s Coming Next Danny teases an upcoming episode on autonomous AI browsers that could completely reshape customer journeys on platforms like Amazon. Both agree: adapting quickly is the only way forward in the rapidly shifting AI landscape. Summary: This conversation is a roadmap for sellers, founders, and marketers who want to future-proof their businesses. The consensus: embrace AI now or risk being left behind.

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In this high-impact episode of Seller Sessions, Danny McMillan is joined by Dorian Gorski for a no-fluff exploration of how AI is shifting the Amazon ecosystem. The conversation orbits around a powerful new tool called "Manus" — an AI-driven platform built to go beyond surface-level product research and tap into rich demographic insights, customer motivations, and actionable listing data.

🧠 Understanding Buyer Psychology with AI

Dorian breaks down how true conversion hinges on triggering emotional responses rooted in a deep understanding of demographics.
By using Manus, sellers can uncover why people buy, whether for joint pain or inflammation, and then translate that into targeted creatives and copy.
“Your time is not free,” Danny reminds listeners. Cutting corners with free tools may cost more in the long run than investing in powerful, scalable AI.

🔍 From Surface-Level Summaries to Data-Driven Strategy

Traditional AI like GPT offers general summaries, but Manus dives into forum scraping, sentiment analysis, and customer behavior mapping.
Example: Discovering that most buyers are 45+ year-old women looking for joint relief allows precise targeting — from imagery to ad copy.

💡 AI as a Business Solution, Not Just a Listing Tool

Danny emphasizes: “Don’t waste your time optimizing listings alone. Solve bigger problems.”
AI can generate cash flow models, product comparisons, and market research in minutes — what used to take weeks.
“Ask better questions, and you’ll get better answers.”

🛠️ Tools & Tactics

Tools like POE (low/no-code builder) and HuggingFace provide diverse ways to integrate AI into business processes.
AI isn’t a silver bullet — use it where it saves time and adds value, not where custom coding or consistent outputs are required.

Final Thoughts This episode isn't just about trends — it’s about future-proofing your business. Whether you’re a six-figure seller or just starting out, the takeaways are universal: use AI to think deeper, move faster, and protect smarter.

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In this brutally honest episode, Danny McMillan and Dorian dissect the realities of working in and with agencies. From client expectations to internal pressure, Danny opens with a stark insight:

“You're taking on their pressure too — to turn the ship.” He reflects on how experience helps determine what truly works and what’s just “proven strategy nonsense.”

The Pitfalls of the Big Agency Portfolio

Dorian highlights a harsh truth about agency structure:

“You’ll get the lowest experience manager assigned to your account. It just doesn’t matter to them.” Clients are often drawn in by flashy portfolios, but in reality, smaller accounts get junior staff and rarely the attention of top talent.

Danny reinforces this, noting how agencies scale through SOPs and “sweatshop workers,” saying:

“Two out of ten account managers might be elite — the rest are filler.” Software + Managed Services = Locked-In Mediocrity

Software companies that bundle software with account management often fall short. Danny explains that many account managers are “demo people” turned strategists, lacking deep PPC knowledge or cross-platform experience.

“They run out of strategies by month two.” The root issue? The system trains people for one tool, not the dynamics of diverse, real-world businesses.

AI & Automation: The Accountant Case Study

Shifting gears, Danny shares how automation is reshaping his internal team. Manual tasks are disappearing, he reallocates those team members to high-leverage roles like data validation, dashboard reporting, and performance benchmarking.

“Efficiency shouldn’t equal job loss — it should mean more meaningful output.” Manus AI: Autonomous Power Tool or Overhyped Wrapper?

One of the most compelling parts of the episode is Danny's deep dive into Manus AI. While it runs on Claude, he insists it’s far from just a wrapper:

“Manus is like dealing with a human. It uses 30 native tools, runs its own checklists, and breaks down tasks autonomously.” Dorian explains how Manus scrapes, previews, and clicks through websites, operating with depth beyond ChatGPT. Danny recounts solving major business problems — from venue bookings to accounting automation — all in four days for just $240 in credits, declaring:

“The ROI was absolutely fucking priceless.” Tool Talk: LM Studio vs. Manus

Danny experiments with LM Studio, an offline local LLM platform. While it's promising for airplane-mode workflows, he admits it’s clunky compared to Manus. His final take?

“Do you want to fiddle with open source to save a few pennies or use something that just works?”

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In this powerful and brutally honest episode of Seller Sessions, Danny McMillan sits down with Dorian Gorski, a seasoned agency founder, to pull the curtain back on the gritty reality of running an Amazon agency in today's commoditized, AI-driven landscape.

🔥 Key Topics & Insights

The Brutal Shift in the Agency Landscape

Danny doesn't sugarcoat it: “I’d rather die than jump on Clown World on LinkedIn selling magical strategies.”
He opens up about laying off half his agency team, not as a failure, but as a strategic pivot. "I helped get them placed in jobs – and we are working on new tech to compliment PPC and ranking "
With the rise of AI and automation, old models are collapsing. Agencies that once thrived on manual work now face clients expecting more, for less.

AI Is Not the Threat — Poor Strategy Is

Dorian emphasizes that AI isn’t the enemy — misuse is: "If you use AI to make life better for you and your clients, you’re going to win."
He notes his own agency now charges 30-40% less than four years ago, but delivers more, faster, and better.

From Creative to Conversion Agency

Dorian drops a game-changing perspective: “We’re no longer a creative agency — we’re a conversion agency.”
It's not about fancy visuals anymore. The north star is results — better conversion rates and click-throughs.
Every designer and copywriter on his team is in touch with the client, driven by data, not output.

⚖️ Honest Talk on Business Models

Free Trials? A Trap.

Danny warns about the lure of performance-only models: “The front end looks attractive, but on the back end, it’s Hunger Games.”
These models cherry-pick winners, leaving a trail of burnt-out sellers with wasted time and broken campaigns.

Why Reputation Matters

“One client can take you on a journey you can't imagine,” says Dorian, encouraging agencies to focus on fewer, better-fit clients.
He scaled down from 30 clients to just 5–6, with a leaner team and bigger impact.

💬 Insightful Quotes

Danny: "Margins are being squeezed. It’s a bloodbath out there."
Dorian: "As long as you deliver results at a good ROI, you’ve got nothing to worry about."
Danny: “Anyone can get you to the top of the page. But if your product doesn’t convert, it’s worthless.”

🔚 Final Thoughts

This is not a fluff piece. It’s a deep dive into the realities of running an Amazon agency in 2025 — where ethics, efficiency, and execution are the only things that matter. Whether you're a seller looking for an agency, or an agency leader yourself, this episode is a must-listen blueprint for surviving the AI and automation storm.

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The Impact of AI on the Amazon Community

In this engaging and thought-provoking episode of Seller Sessions, Danny McMillan is joined by creative agency veteran Dorian Gorski for a candid conversation about the impact of AI on the creative industry. What starts as a warm-up for Dorian’s in-depth interview next week quickly transforms into an illuminating discussion on technology, artistry, and adaptation.

⚡ AI's Disruption in Design and Creativity

Dorian opens up about the initial panic felt when AI tools began generating high-quality visuals. “I saw the output and thought, damn, I might be out of a job.” But rather than resisting, Dorian and his agency chose to embrace the wave, recognizing parallels with past revolutions like the advent of Photoshop or the shift from hand-drawing to digital.

Danny draws powerful comparisons with the music industry:

Musicians once dismissed electronic music as "not real."
Then, those same musicians feared the internet (LimeWire) stealing their art.
Now, the creators born in that era are pushing back against AI-generated tracks.

💡 Key Insight:

"Innovation is taking the past and turning it into the future." – Danny McMillan

🔁 The Cycle of Resistance and Acceptance

They explore how every generation resists the next wave, only to later adopt its practices. AI is no different. Whether it's visual design or music, Danny highlights how perception, pride, and personal investment often cloud judgment.

Dorian poses a brilliant consumer test:

“What if you discover your favorite new track is AI-generated?”

Danny’s take: The consumer doesn’t care—music is emotion, not process. Only purists object.

📈 Leveling the Playing Field with AI

Dorian highlights the true strength of AI isn't just design output—it’s in research and ideation. His team shifted focus from image generation to deeper audience analysis. What once took a team of 5 researchers can now be synthesized quickly through AI.

Danny supports this with an excellent analogy:

The floor has risen. Fiverr-quality work now looks significantly better thanks to AI. But those with domain expertise—like seasoned designers or copywriters—still outpace novices by leveraging AI to multiply their knowledge and creativity.

🎯 Final Takeaway

This episode is a powerful reminder that while AI raises the quality baseline, true mastery comes from leveraging that power with experience and insight. Whether you're a designer, musician, or entrepreneur, resisting change ensures irrelevance—but embracing it wisely positions you at the forefront of innovation.

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Broad Match Show - Who Hates Rufus? Welcome back to another episode of the Broad Match Show, a long-overdue deep dive into Amazon strategy, personal growth, and the chaos of running a business. In this candid conversation, Danny and Adam cover everything from the realities of conversion optimization to entrepreneurial struggles, unexpected challenges, and personal discipline. Murphy’s Law and the Reality of Running a Business Danny kicks off the show by sharing a brutal stretch of ten weeks where everything that could go wrong, did. It was one of those stretches where pushing harder only made things worse. * Murphy’s Law in full effect: "Every time we touched something, it broke." * The lesson? Sometimes, pushing too hard pushes success further away—you have to step back and let things flow.

Adam relates, explaining how life and business have natural rhythms. There are times to grind and push through, but there are also moments when letting go is the smarter move. The Amazon Landscape: Incremental Gains, Not Silver Bullets A big topic was how Amazon sellers are obsessed with finding the "one big hack", but in reality, success comes from small, consistent improvements. Rufus & Amazon's Algorithm Changes * At first, everyone loved Rufus—Amazon’s new AI-driven assistant. * But now? The honeymoon is over. The same people who praised it are now complaining because they don’t fully understand how it fits into their strategy. * Reality check: Rufus isn’t a replacement for traditional optimization—it’s an additive layer to how Amazon ranks products.

Danny: "People think Rufus is replacing everything. It's not." Adam adds: Amazon isn't tearing everything down; they’re just tweaking things to improve conversion rates by a few percentage points—which, at scale, means billions of dollars for them. The Truth About Conversion Optimization Both Danny and Adam agree: most optimization efforts fail—and that’s normal. * Even the best marketers fail more than they win, which is why you have to test and iterate constantly. * Proven strategies? They’re often just the highlights—for every success story, there are countless tests that didn’t move the needle.

Danny’s blunt take: "Look, if you optimize ten listings, expect maybe one or two to improve. That’s the reality. If you're expecting 100% success, you’re not doing conversion optimization—you’re just following templates." Adam agrees, sharing a wild story about a multi-million dollar listing they tested multiple image variations on. They tried everything—new lighting, 3D renders, high-end photography—and yet, the original, mediocre image kept winning. "We were scratching our heads. Turns out, the lower-quality image actually resonated better with price-sensitive shoppers." Building AI-Driven Tools for Amazon Sellers Danny gives a sneak peek into new tools he’s developing, designed to eliminate complexity and make testing faster and easier. * His goal? "Grunt tools"—simple, no-brainer tools that let sellers make better decisions without needing a PhD in Amazon’s algorithm. * No learning curve. No guesswork. Just results. * The key to winning on Amazon? Moving fast—test more, iterate quicker, and adapt before your competitors do.

Adam: "The sellers who take the most shots on goal are the ones who win. It’s not about getting everything right—just getting more reps in than everyone else." Discipline, Fitness, and Staying Sharp Beyond Amazon, both Danny and Adam are big on discipline—both in business and in life. Danny’s training routine: * Heavy into boxing, sparring regularly, and adjusting his workouts to avoid injuries as he hits 50. * No more squats or deadlifts—all about longevity and smart training. * Shoulder injury? He’s considering BPC-157 & TB-500 peptides to accelerate recovery.

Adam’s approach: * Cycling has become his go-to for clearing his head, logging 60+ miles this week alone. * He’s rediscovering his passion for the sport, balancing it with weight training.

Adam’s take: "The way you train in life reflects how you run your business. You can't show up lazy in one and expect to dominate in the other." "Who Wants to Fight?" One of the funniest (and most ridiculous) moments of the episode was Danny recalling how someone on LinkedIn started challenging him to a fight—purely for page impressions and social media clout. Adam adds: "People don’t understand how serious fighting is. You could seriously hurt someone, or worse. Real fighters know it’s about respect, not ego." What’s Next? * Danny: All-in on Seller Sessions Live and finalizing AI tools to help sellers optimize faster. * Adam: Traveling to London & India before finally settling down after 18 months of nomadic living.

Final Takeaway: Play the Long Game This episode wasn’t just about Amazon—it was about the mindset of winning in business and life. * Stop chasing quick wins. * Be patient. Test. Iterate. Learn. * Take action faster than your competitors. * Stay disciplined—whether in business, fitness, or life.

🔥 Amazon success is a game of inches—not miles. 🔥 👉 Grab Tickets, Seller Sessions Live is Back May 10 🔗 https://sellersessions.com/seller-sessions-live-2025/

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Kevin King: Conference Season, Networking & The State of Amazon Selling The King is Back! Host Danny McMillan welcomes back Kevin King, a well-known figure in the Amazon selling space. Kevin has been on a whirlwind tour, hitting 17 flights by March as he gears up for the busy conference season. In this episode, Kevin shares insider insights on key Amazon events, the evolving seller landscape, and why stepping outside the Amazon bubble is crucial for long-term success. The Amazon Conference Circuit * Titan Event in Cancun: A high-level mastermind with seven and eight-figure sellers. Kevin notes a big increase in expertise at this year's event. * Prosper Show (Las Vegas): + Not just an expo—MDS (Million Dollar Sellers) Inspire Event kicks off before the main show. + "Every night there are 2-3 major parties surrounding Prosper," Kevin says. + The growing trend of "satellite events" around conferences, similar to Amazon Accelerate in Seattle. * Iceland: Billion Dollar Seller Summit (BDSS): + Kevin’s last BDSS in its current form before shifting to a new event model. + Over 120 high-level sellers attending, with an average revenue of $7.5 million. + AI Contest, Market Masters, and Ted Talk-style sessions. + Streaming available for those who can’t attend in person. + Post-BDSS event Elevate 360 focuses on non-Amazon marketing, featuring experts like Mr. Beast’s YouTube strategist and Google Ads expert John Moran.

Why Amazon Sellers Need to Expand Their Horizons Kevin emphasizes a major issue: Amazon sellers operate in a small fishbowl. * “We stay in our little ecosystem and don't learn from general marketers,” Kevin warns. * Successful sellers must learn skills from outside Amazon, such as YouTube, funnels, paid ads, and branding. * Many Amazon educators only teach TikTok or PPC from an Amazon perspective, which limits sellers' potential. * Kevin's Elevate 360 event brings in non-Amazon experts to teach sellers real marketing strategies.

The Importance of Amazon Events & Networking * Conferences aren’t just about content, they’re about networking and high-value connections. * Kevin shares a powerful success story: + A seller with a multi-million-dollar supplement brand was suspended for 8 months. + After a hot seat session at Market Masters, Kevin advised them to attend Amazon Accelerate’s Genius Bar in Seattle. + The seller flew there, met an Amazon rep, and got reinstated in 24 hours.

"These events can literally save your business," Kevin says. Seller Sessions Live: A New Approach Danny shares details about his upcoming Seller Sessions Live event, which shifts from the traditional conference model to a more hands-on learning experience: * Built from the ground up with full participation from attendees. * ClickUp documentation for frameworks, prompts, and strategies. * Custom AI tools to reduce seller decision fatigue. * “Most conference attendees take notes but struggle with retention and implementation. This new format solves that.”

Kevin King’s Newsletter & Industry Influence * Kevin’s Amazon newsletter is now the #1 source of industry insights. * “More people come up to me at events and say they love the newsletter than anything else I do,” he says. * He also runs four major events per year, including: + BDSS & Elevate 360 (Iceland) + Billion Dollar Seller Summit (Virtual) + Market Masters (High-Level Mastermind)

The Future of AI for Amazon Sellers * AI tools must go beyond basic ChatGPT prompts—sellers need practical, plug-and-play solutions. * Kevin and Norm Farrar are launching DragonFish, a new service suite that includes: + AI-driven branding + Advertising & content creation + Managed services for Amazon & Shopify sellers

Final Thoughts * Attending the right events is crucial—it’s not just about learning but also making connections that can change your business. * Amazon sellers must think bigger—general marketing skills will separate average sellers from great ones. * Kevin and Danny both challenge sellers to step outside their comfort zones and level up.

🎟️ Grab Tickets: Seller Sessions Live is Back May 10th! 👉 https://sellersessions.com/seller-sessions-live-2025/

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Main Image Monthly: Click-through Rate DOUBLED from 7% to 14% The team is back for Main Image Monthly, diving into the art and science of Amazon listing images. This episode focuses on real-world testing, image optimization, and how small changes can lead to massive improvements in conversion rates. 🔹 Case Study: A Best-Selling Knee Pillow * Sim introduces the featured product: a memory foam knee pillow that dominates sales but suffers from poor image presentation. * High return rates and review challenges make image optimization even more crucial. * The brand owner admitted the main image was weak—perfect for testing!

The Testing Process: How to Find the Best Image 1️⃣ Qualitative Testing – What Do Shoppers Really Want? Matt walks through the first step: asking real customers what they look for when buying a knee pillow. Key takeaways: ✅ Washable cover is a top priority. ✅ Orthopedic approval builds trust. ✅ People love to see brand credibility (GQ & The Guardian features stood out). ✅ Strap visibility was a key decision factor. ✅ Color choices impact buying decisions (darker colors seen as easier to maintain). 2️⃣ First Round of Image Redesign Dorian revamps the main image based on initial feedback: ✔ Better angle to highlight the pillow’s shape. ✔ Color contrast to make the image pop. ✔ Memory foam texture enhanced to visually communicate quality. ✔ Callout labels added (Doctor-developed, Washable cover). 🚨 First test result? Only a 1% improvement 😬 3️⃣ Data-Driven Refinements Armed with more shopper insights, the team doubles down on what works: ✔ Stronger doctor credibility: “Doctor Developed” added front and center. ✔ More visible strap feature (a big differentiator). ✔ Washable cover highlighted boldly—this resonated the most. ✔ Union Jack added for "Made in UK" trust factor. ✔ Final test result? Click-through rate DOUBLED from 7% to 14%! 🚀 Final Insights: The Importance of Continuous Testing ✅ A/B Testing Isn't One-and-Done – Many tests fail before a winner emerges. ✅ Even “Better Looking” Images Can Lose – A sharper photo doesn’t always convert better. ✅ Amazon Manage Experiments is Flawed – It takes time and doesn’t always provide accurate A/B insights. ✅ Small Changes Have Huge Impact – A tiny tweak like mentioning "washable cover" can double sales. Key Takeaways for Amazon Sellers * Invest in High-Quality Product Photos – If the base image is bad, no amount of editing will fix it. * Listen to Your Customers – Run polls and qualitative tests before making changes. * Test Frequently – The best sellers iterate constantly to find incremental gains. * Leverage Contrast & Callouts – Use bold colors, highlights, and credibility markers to stand out.

👉 Grab Your Tickets Now: https://sellersessions.com/seller-sessions-live-2025/

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Behind the Scenes of Seller Sessions Live (Part 2): Why We Brought in Alex Hormozi's Guys In this episode, we pull back the curtain on Seller Sessions Live (Part 2) and clear up some hilarious misconceptions—yes, some people thought it was a speed dating event for Amazon sellers! * We break down the real mastermind model we’ve built—why it’s different, why it works, and why it’s hard to copy. * To ensure we nailed the messaging, we brought in the same experts who worked on Alex Hormozi’s funnels—these guys reverse-engineer conversions and build funnel architectures. * Danny dives into the lineup of incredible speakers, sharing their backgrounds, expertise, and how he met them. From PPC and ranking specialists to conversion optimization wizards, every speaker brings something unique. * Learn why deep collaboration is key—how our speakers and team dedicate months of preparation to deliver something far beyond the typical Amazon conference talk. * Get insights into how we structure our content to maximize retention and real-world application, making sure attendees walk away with actionable strategies. * A candid discussion on why most events recycle the same content, and why we focus on cutting-edge, tested strategies that aren’t just repackaged social media advice.

Seller Sessions Live, 2025. Grab tickets now: https://sellersessions.com/seller-sessions-live-2025/ 🎥 Watch this podcast in full on YouTube: https://www.youtube.com/@SellerSessions

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Seller Sessions Live Behind The Scenes: New Format & Event Breakdown Inside Seller Sessions: A Deep Dive Into the Experience Welcome back to Seller Sessions! Here's a behind-the-scenes look at what to expect from the event, the workshop (Friday, separate ticket), and the exclusive networking opportunities that make it a must-attend for serious Amazon sellers. The Seller Sessions Model: Learning That Sticks Forget boring slide presentations and endless note-taking—Seller Sessions takes a hands-on adapted workshop format. By using the VARK model (Visual, Auditory, Reading and Kinesthetic), attendees will gain knowledge through interactive learning, real-world applications, and frameworks that can be implemented immediately. No forgetting what you learn when you get home. Your crack team of educators: * Sim Mahon (8-Figure Seller with 11 Brands) * Jeffrey Anderson (60m rev peak covid and helped 30 brands scale to 8 figures) * Andri Sadlak (Doubled sales on 8 figure brand) * Matt Kostan (7 figure seller and co-founder of Award Winning software) * Oana Padurariu (Head of Growth for 30m Brand)

What You’ll Learn: * Cutting edge ranking and optimization techniques * Advanced frameworks from top-tier Amazon experts

The VIP Dinner: Exclusive Conversations & Networking One of the most anticipated events of Seller Sessions is the VIP Dinner. This isn’t just a meal—it’s an opportunity to have real, unfiltered conversations with top sellers in a relaxed setting. * Date & Time: Friday, 7 PM - 11 PM * What’s Included: A four-course meal, drinks, and curated seating for meaningful discussions * Why It’s Valuable: Half of the attendees opt-in for this experience, making it a prime networking opportunity.

Master Amazon Listing Creation with AI Tools in 4 Hours Create professional, conversion-optimized Amazon listings using only AI tools and a single product image. Get your listings 90% ready for launch with minimal human intervention. * Taught by AI expert Joe * Date & Time: Friday, 10 AM - 5 PM

The Afterparty: Where Business Meets Fun Work hard, play hard. Seller Sessions isn’t just about learning—it’s about building long-lasting relationships in an environment that fosters camaraderie. * What’s Included: Free drinks, food, and DJ set by the event host * Why It Matters: Networking in a relaxed and high-energy atmosphere fosters deeper connections.

With a 47% return rate of attendees from past events, Seller Sessions continues to set the standard for Amazon seller conferences. 🎟️ Get your tickets for Seller Sessions Live, May 10, 2025: Grab tickets now

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How a Former Pro Gambler Built an 8-Figure Amazon Empire In this in-depth conversation, Sim shares his unique transition from professional poker and sports betting into the world of Amazon selling. With a background in calculated risk-taking, Sim leveraged his analytical mindset to build an eight-figure Amazon business. * Sim started as a poker player, making six figures annually before transitioning into his father's business. * He recognized early on that gambling was unsustainable in the long run, prompting his shift to Amazon. * The mindset of finding an “edge” in poker directly translated into his approach to e-commerce, where he constantly seeks competitive advantages.

Lessons from Gambling That Applied to Amazon * Understanding risk and reward: Sim’s experience in poker helped him assess market opportunities with a gambler’s precision. * Decision-making under pressure: Navigating Amazon’s ever-changing landscape requires quick and calculated moves. * Data-driven strategy: Just like analyzing poker hands, Sim dives deep into product performance and market trends to optimize results.

Scaling to 8 Figures: The Key Strategies 1. The Power of Systems and Delegation * Sim initially handled every part of the business, from logistics to listing optimization. * By restructuring roles and responsibilities, the business became more scalable and efficient.

Leveraging Seller Fulfilled Prime for an Edge * Sim’s business runs its own warehouse, allowing for better control over fulfillment.
Their Seller Fulfilled Prime strategy ensures customers always see one-day shipping, optimizing conversions.
By managing fulfillment costs effectively, they maintain higher margins than competitors.
The Art of Amazon Product Launches * Sim focuses heavily on imagery and deals rather than relying solely on PPC.
High-quality main images, optimized through A/B testing, drive higher click-through rates and conversions.
Creative pricing strategies and aggressive deal placements help maintain rankings in competitive niches.
The Future: Expanding in the US and Dominating a Category * Sim’s team is working with experts to ensure a smooth and highly profitable US launch.
Their goal is to completely own a specific niche in the UK, becoming the go-to brand for that category.
With a focus on fewer, higher-performing products, they aim to streamline operations and scale efficiently.

Challenges and Insights for Amazon Sellers * Balancing Growth and Complexity: Managing a warehouse and a team of nearly 30 people comes with its challenges, but Sim sees it as a long-term investment. * Staying Ahead with AI & Market Changes: With Amazon constantly evolving, Sim remains cautious about how AI might impact e-commerce in the future. * Retaining a Winning Team: One of his top priorities is maintaining high retention and keeping his skilled team motivated.

Seller Sessions Live, 2025: Grab tickets now! 🎟️ https://sellersessions.com/seller-sessions-live-2025/

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All or Nothing: Amazon Seller Andri Sadlak Leveraging Home to Build 8-Figure Empire In this episode, we take a deep dive into the journey of Andri Sadlak, a name well-known in the e-commerce space. From his humble beginnings to running eight-figure brands, Andri shares the raw truths behind his success, including the sacrifices, risks, and game-changing strategies that got him where he is today. * The Boldest Risk: Andri sold his family home to fund his business, putting everything on the line for success. * Early Failures & Lessons: How launching his first Amazon brand in 2017 led to hard lessons on product quality, bad reviews, and turning failures into stepping stones. * Scaling to 8 Figures: The mindset, partnerships, and processes that helped him scale fast while maintaining profitability. * The Power of a Strong Network: The role of masterminds, accountability partners, and why surrounding yourself with the right people matters. * The Game-Changing Exit: Andri’s successful brand sale in 2022 and the strategic moves that followed. * War, Uncertainty & Giving Back: How he navigated personal challenges, including supporting his homeland during tough times. * Building Product Opinion: Why he co-founded the award-winning customer feedback software, how it’s transforming product development, and why understanding customer objections is the ultimate growth hack.

Andri’s journey is a masterclass in resilience, smart decision-making, and long-term vision. Whether you're an Amazon seller, entrepreneur, or business owner, this episode is packed with real-life lessons you can apply to your own journey. 🎟 Seller Sessions Live, 2025 - Grab your tickets now: https://sellersessions.com/seller-sessions-live-2025/ 📺 Watch this podcast in its full glory on YouTube! - https://www.youtube.com/@SellerSessions

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7 Figure Amazon Hacks with Max Sigurdson-Scott: The 365-Day Experiment Episode Summary: Welcome to Seller Sessions! In this episode, host Adam Heist interviews Maxwell Sigurdson-Scott, an experienced Amazon seller and former teacher who’s been crushing it on Amazon for over ten years. Max embarked on a game-changing journey: posting an Amazon growth hack every day for a full year on LinkedIn. After 365 days of sharing invaluable insights, Max joins us to reveal his top 14 hacks that every seller needs to know to boost their sales and optimize their business. We cover everything from review optimization to mastering Amazon storefronts, creating high-converting product images, and the surprising power of dayparting PPC ads. Max explains how tiny changes—like packaging size and click-through rate improvements—can lead to massive growth. He also shares actionable tips on leveraging Amazon’s new tools like business pricing bid modifiers and 360-degree product views. Max’s passion for helping others shines as he offers practical advice, emphasizing how incremental gains and consistent refinement can transform an Amazon business. Key Highlights: * Hack Your Growth: Max breaks down his top hacks, including boosting reviews and optimizing secondary images for mobile shoppers. * Review Power: Discover why keeping your product rating above 4.3 stars can make or break your sales. * PPC Day-parting Done Right: Learn how Max used ChatGPT to create custom day-parting schedules that save money and improve conversions. * Amazon Storefront Secrets: Understand why bounce rate and dwell time are better metrics than total sales for measuring storefront success. * Packaging Matters: Reduce packaging size to save on costs and boost profitability. * Super Reps: How to leverage Amazon’s new support feature for instant fixes. * The Aging Buyer Hack: Ensure your listings and images are readable for older customers with clear, high-contrast designs. * 360-Degree Product Views: Easily create 3D product images for free using your phone.

About Maxwell Sigurdson-Scott: Max is an Amazon veteran who left a decade-long teaching career to pursue eCommerce full-time. He’s the founder of the popular Selling from the Beach newsletter and Facebook group, where he shares actionable insights to help Amazon sellers succeed. Whether it's through his LinkedIn content or his newsletter, Max is dedicated to helping sellers grow and innovate. Engagement & Promotions: Seller Sessions Live, 2025. Grab tickets now: https://sellersessions.com/seller-sessions-live-2025/ Watch the full podcast episode: https://www.youtube.com/@SellerSessions

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In-Depth with 7-Figure Amazon Seller Matt Kostan In this in-depth episode of Seller Sessions, Danny McMillan sits down with Matt Kostan, a serial entrepreneur, to chart his rise from early business experiments to Amazon success and beyond. From selling on Groupon to building million-dollar brands, Matt shares his wins, failures, and insights into what makes an entrepreneur thrive. Breaking into Business & Early Failures * First job: Marketing assistant at a small pharma company. * Quickly gained responsibility, launched direct-to-consumer websites, and caught the CEO’s attention. * Helped grow the company to millions in revenue before it was sold—but had no equity. A lesson learned.

The Leap into E-Commerce * Moved to a software start-up, gaining exposure to inventory management and online selling. * First Amazon product: An iPod dock connector adapter—went viral with minimal effort, leading to thousands in sales within weeks.

From Kickstarters to Seven-Figure Brands * Kickstarter entry: Launched a mosquito repellent bracelet based on successful Groupon sales data. * Year one on Amazon: Over $1M in revenue. * Built a travel accessories brand out of personal passion, leveraging email capture via product registration to build a loyal customer base. * Covid wiped out sales overnight. Adapted by launching a no-touch tool during the pandemic, raising nearly $100K on Kickstarter in 30 days.

The Dark Side of Amazon Success * Competing with big brands led to suppliers ghosting him—a factory was allegedly bought out by a large corporation. * Negative reviews killed a promising mosquito tent product—users found it too difficult to fold, despite clear instructions and videos.

Building Product Opinion & the Future of Amazon Selling * Noticing that top Amazon sellers systematically tested everything, Matt (with Andri Saldak) launched Product Opinion to bring qualitative testing to the Amazon space. * Lessons from CRO (Conversion Rate Optimisation): + The HiPPO effect: CEOs often force their opinions into decisions instead of relying on data. + Frankenstein images: Loading a main image with every “proven” tactic leads to disaster.

🔥 Join Matt at Seller Sessions Live on May 10th! Experience a revolutionary learning model where you work in real-time at your own workstation—not just sit and listen. 🎟 Get your tickets now: 👉 Seller Sessions Live 2025

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This is a conversation we had with Max and Jo from The New Frontier Podcast, but we felt it needed to be more widely available. In this episode, we dive deep into Amazon’s RUFUS Blueprint—a game-changing patent that most sellers know nothing about. We break down exactly how RUFUS works, from noun phrase optimisation to visual label tagging and click training data, and how sellers can future-proof their listings. If you're serious about staying ahead in e-commerce, this is a must-listen.

Host: Joanna Lambadjieva Guests: Danny McMillan, Oana (AI A9 Algorithm Specialist), and Andrew (Custom GPT Expert)

Overview of the Episode In this captivating episode of the New Frontier Podcast, the discussion dives deep into the revolutionary RUFUS Blueprint, a groundbreaking Amazon patent that promises to reshape the way sellers optimise their product listings and leverage AI for superior e-commerce results. Hosted by Joanna Lambadjieva, with insightful contributions from Danny McMillan, Oana, and Andrew, this episode is a must-listen for e-commerce professionals looking to stay ahead of the curve.

Highlights from the Conversation What is RUFUS? The team explores Amazon's RUFUS patent and its impact on optimising e-commerce experiences:

Multimodal Capabilities: RUFUS processes text, visuals, and video, making it a versatile tool for personalised product recommendations.
Learning Through Interaction: RUFUS evolves through click training data, analysing user behaviours across product categories, and refining recommendations over time.

Key Insights and Strategies Noun Phrase Optimisation (NPO) Andrew explains how NPO is a game-changer:

Traditional keywords like "lamp" or "chair" are insufficient. Instead, RUFUS thrives on semantic-rich noun phrases such as "hand-carved mahogany bookshelf" or "stainless steel pourover coffee maker".
Building detailed noun stacks improves product discoverability by aligning with natural language queries.

Actionable Tip: Sellers should integrate descriptive modifiers (materials, styles, purposes) into product titles, bullet points, and descriptions.

Click Training Data Anana breaks down how RUFUS uses click behaviour:

Every user interaction feeds into the system, refining future recommendations.
Examples include linking features like "cushioning" with products like shoes for flat feet, evolving customer queries to reflect trends in user preferences.

Takeaway: The dynamic nature of RUFUS queries underscores the importance of continuously updating product listings.

Visual Label Tagging Andrew introduces the concept of visual label tagging:

RUFUS uses Optical Character Recognition (OCR) to interpret text on images.
Adding descriptive text to images (e.g., “portable and lightweight” or “ergonomic grip”) ensures RUFUS extracts relevant data.

Pro Tip: Go beyond alt text—ensure images include textual overlays with key product features.

Q&A Enhancements The patent’s emphasis on Question-Answer (Q&A) optimisation offers sellers a new framework:

Map out customer questions and create clusters by topic.
Incorporate strong noun phrases into answers, aligning them with RUFUS's ability to infer and rank relevant responses.

Example Strategy: In product descriptions, frame benefits around likely customer questions. For earbuds, structure the copy like this:

Question: Are they comfortable for workouts?
Answer: Designed with a secure adjustable hook for stability during intense exercise.

Myths Dispelled and Real-World Applications Danny elaborates on common misconceptions about RUFUS:

"Keyword stuffing" is obsolete; instead, sellers must focus on semantic relevance and contextual accuracy.
Dynamic content and attribute enrichment are critical to staying competitive.

Best Practice: Use RUFUS optimisations on underperforming products to safely experiment without risking top-selling listings.

Final Thoughts The team concludes with a forward-looking perspective:

The integration of conversational, semantic, and visual optimisation signals the end of static, keyword-stuffed e-commerce.
RUFUS represents a paradigm shift where sellers must think contextually, conversationally, and inferentially.

Key Message: Future-proof your Amazon strategy by embracing AI-driven tools like RUFUS to stay ahead in the evolving e-commerce landscape.

Resources Mentioned * Connect with Joanna Lambadjieva: LinkedIn * Learn more about RUFUS and related tools via the Seller Sessions Live blog.

Grab Tickets: Seller Sessions Live is Back May 10 – https://sellersessions.com/seller-sessions-live-2025/

New Frontier podcast on Spotify or Apple and Ecomtent

Jo: https://www.linkedin.com/in/joannalambadjieva/

Max: https://www.linkedin.com/in/max-sinclair-ai/

Oana: https://www.linkedin.com/in/oana-padurariu-b8b1b51a2/

Andrew: https://www.linkedin.com/in/andrew-bell-540403275/

Check out Rufus - The Blueprint https://sellersessions.com/rufus-the-blueprint/

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Buying Back the Brand - The Story of Beast Gear with Ben Leonard Welcome to Seller Sessions with Danny McMillan. Today, Ben Leonard, founder of Beast Gear, shares his journey of selling, watching the decline, and buying back his brand. He offers insights into brand management, resilience, and reclaiming a damaged asset. The Birth of Beast Gear and Its Early Success * Origins of Beast Gear: Ben launched Beast Gear as a strength and conditioning brand while working in oil and gas. By 2019, it reached $6M in annual revenue, becoming the largest in the UK and Europe. * Sale of the Brand: In 2019, Ben sold Beast Gear to an aggregator in the first European acquisition of its kind. The offer was life-changing, supporting Ben's growing family and personal goals.

The Decline of Beast Gear * Aggregator Mismanagement: Ben observed how the aggregators, driven by financial motives rather than e-commerce expertise, failed to maintain Beast Gear’s quality and brand identity. This resulted in the erosion of the “soul” of the brand. * The Fallout: By late 2023, the aggregator faced Chapter 11 bankruptcy, struggling with its portfolio of over 200 brands, which it eventually downsized to fewer than 50.

Buying Back the Brand * Romantic Yet Strategic Move: Ben combined emotion with pragmatism, starting with contacting former aggregator contacts and leading to complex negotiations. * The Deal: Ben and a former aggregator founder acquired Beast Gear among distressed brands, with minimal upfront costs, consignment inventory, and an earn-out model.

Challenges and Risks of Rebuilding * Market Evolution: The e-commerce landscape is now more competitive, but Ben sees opportunities to leverage his experience and the brand’s history. * Addressing Competition: Competitors often fail to build authentic customer relationships. Ben aims to revitalize Beast Gear’s identity and reconnect with its loyal audience. * The US Market: Not entering the US market was a major regret. Ben sees it as a significant opportunity for future expansion, despite brand recognition challenges.

Advice for Entrepreneurs Considering a Buyback * Mitigate Risks: Minimize upfront investment and use consignment for inventory. * Leverage Relationships: Use your brand knowledge to position yourself as the best buyer. * Stay Rational: Ensure the deal is financially sound, not emotionally driven. * Be Prepared for Challenges: A buyback often means rebuilding a damaged asset from scratch.

Ben’s Future Plans and Brand Rescue Mission Ben will transparently document Beast Gear’s turnaround through his Brand Rescue Mission, sharing experiences and strategies to inspire and educate others in similar ventures. Connect with Ben Leonard: * Website: BrandRescueMission.com * Email: Ben@BenLeonard.Pro

Grab Tickets for Seller Sessions Live! Join us on 10th May 2025 👉 https://sellersessions.com/seller-sessions-live-2025

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Behind the Scenes of Live Image Optimization Host: Danny McMillan Guests: Dorian, Sim, Andri This MIM Live session explores image optimisation and its impact on product visibility and customer engagement. Danny McMillan and the team work with Dorian to refine visual assets in real-time, showcasing the iterative process of creating compelling e-commerce imagery. Key Highlights: 1. Hydrogen Peroxide and Product Messaging * The discussion emphasizes the importance of ingredient transparency in product imagery, suggesting that highlighting ingredients like hydrogen peroxide can build trust and credibility. * Andri highlights the challenge of balancing safety with performance claims, questioning whether to emphasize less invasive formulas or scientific effectiveness. * Dorian agrees on the need for clarity, stating that a certain formula can be featured in the design to connect with the target audience.

Results-Oriented Copywriting * Sim and the team discuss how timelines influence buyer decisions, emphasising that claims like “8x shades whiter” need a defined timeframe to increase credibility.
Catchy phrasing like "Fast results in just 14 days" emerged as a strong contender, with Andri explaining, "14 days sounds shorter and less intimidating than two weeks—it’s worth testing."
Award-Winning Trust Signals * Integrating awards or certifications into packaging was explored. Andri suggested, “Adding ‘Award-Winning Formula’ subtly elevates the product, making competitors look less trustworthy.”
Danny adds, "It’s about stating the obvious but making it compelling. Why does the formula win awards? That’s the narrative buyers want."
Aesthetic Tweaks and Visual Testing * A debate arose over using before-and-after images, with concerns about aesthetics and customer perception. Danny noted, "Yellow teeth might show results but could deter initial impressions."
Dorian highlighted the squint test, zooming out to assess prominent elements like colors and text. Key points included:
- Bright colors (e.g., reds or blues) often outperform pastels.
- Highlighting "Award-Winning" in bold, contrasting circles can attract attention while staying professional.
Iteration Through Data * The team emphasised the importance of testing hypotheses. As Dorian stated, "The moment I feel confident with a design is when I’m ready to spend $100 to test it on ProductPinion or similar platforms."
The session concluded with multiple design iterations, balancing brand presence, messaging clarity, and aesthetic appeal.

Actionable Takeaways: * Test visual prominence: Verify bold claims like "Award-Winning" align with customer expectations. * Iterate designs with context: Use competition-aware adjustments like standout colors or trust signals. * Keep numbers clean and clear: Short timelines and concise claims enhance psychological impact.

Grab Tickets: Seller Sessions Live is Back on May 10 – Get yours now!

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Cracking Rufus and the Story Behind The Blueprint Welcome to this special edition of Seller Sessions, where Danny McMillan dives deep into Amazon’s AI-driven evolution with Oana Padurariu and Andrew Bell. In today’s episode, they unpack the sicence behind Rufus and how it words on a technical level. Danny kicks off by highlighting the monumental shift Amazon is undergoing with the introduction of Rufus, a powerful AI-driven recommendation engine designed to personalize the shopping experience. Unlike traditional keyword-based search algorithms, Rufus interprets natural language queries, connecting questions and answers to products through. Noun Phrases and semantic similarity models. “The era of static, keyword-stuffed listings is over. Rufus marks a sea change in how customers find and purchase products online. We need to think beyond keywords and embrace AI-driven optimization.” Lexical Matching vs. Semantic Similarity * Lexical Matching vs. Semantic Similarity: * Traditional search ranks results based on exact keywords. Rufus goes deeper by understanding noun phrases and their meaning, even if the exact words aren’t present. * Inference and Reasoning: * Rufus interprets questions and product features to make recommendations based on real-world use cases. For example, asking “What’s the best running shoe for flat feet?” triggers suggestions for products with enhanced cushioning, even if the product description doesn’t explicitly say “flat feet.”

The Core of Rufus: Noun Phrase Optimization (NPO) Andrew introduces a new concept for sellers: Noun Phrase Optimization (NPO). He explains that instead of focusing on individual keywords, sellers should craft rich noun phrases that Rufus can interpret and rank effectively. Example: Instead of just “journal,” optimize with: * Material: Leather-bound * Type: Writing journal * Purpose: Gift for writers

Key Takeaways: * Build descriptive, semantically rich noun phrases that Rufus can infer meaning from. * Structure listings using core noun phrases with descriptive modifiers (e.g., “stainless steel pour-over coffee maker”).

“Think of it as building a noun stack — material, type, purpose. Each layer enriches the meaning for Rufus to process and connect with customer queries.” Why Sellers Must Embrace AI Search Danny, Oana, and Andrew agree that AI-driven search is the future, and sellers who adapt early will reap the benefits. However, they caution against gutting existing listings without a strategic approach. Here’s how to get started: 1. Test on Lower-Performing Products * Apply NPO strategies to failed or underperforming products before risking top sellers. 2. Optimize Image Text * Rufus reads text in images. Ensure your action shots and infographics include semantic phrases. 3. Utilize Backend Attributes * Fill in optional attributes in the backend to help Rufus better understand your product.

The Semantic Similarity Model In simple terms, Rufus connects questions to products through a ranking process that interprets meaning rather than matching exact keywords. It uses click training data to learn from shopper behavior and noun phrases to rank products based on their semantic relevance. Example: * Question: Are car seats interchangeable? * Answer: Universal infant car seat. * Rufus makes this connection without the exact phrase appearing in the product description.

Practical Strategies for Sellers Noun Phrase Structure for Titles: * Descriptive Noun Phrase: Professional kitchen knife set * Secondary Noun Phrase: Chef’s cooking collection * Qualifier: With German steel blades

Bullet Points: * Lead with strong noun phrases that connect features to benefits.

Why Data Matters — And Why It’s Still Missing There’s no direct data for Rufus performance yet. She stresses the need for Amazon to release reporting tools that measure Rufus-driven sales and performance. However, Danny highlights a workaround: “Test your product detail pages (PDPs) with Rufus. Ask questions about your product and see how Rufus responds. If the answers are inaccurate or missing, that’s a sign you need to optimize.” The Future of Amazon Search and AI “AI-based search is here to stay. Keywords aren’t dead, but the way we use them is changing. We need to think conversationally, contextually, and customer-first.” Key Takeaways: How to Future-Proof Your Listings * + Embrace Noun Phrase Optimization (NPO)Create rich, descriptive noun phrases that Rufus can interpret. + Test Your PDPs with RufusAsk questions and analyze the responses to identify gaps. + Leverage Backend AttributesComplete optional attributes to improve product discovery.

Final Thoughts from the Guests Andrew: “The rise of Rufus marks a shift to AI-driven discovery. Sellers must start thinking beyond traditional SEO and embrace inference-based optimization.” Oana: “2025 will be a pivotal year. Rufus will continue to evolve, and sellers must adapt to stay competitive. The key is understanding how Amazon’s AI reads and ranks your listings.” Want More Insights? * Looking for a Free PPC Audit? * 👉 https://www.databrill.com * Check out the article: Rufus – The Blueprint * 👉 https://sellersessions.com/rufus-the-blueprint/ * Out Now on SellerSessions.com * “The Cold Reality of the Honeymoon Period and External Traffic” * 👉 https://sellersessions.com/the-cold-reality-of-the-honeymoon-period-and-external-traffic/

💬 Your opinion matters! Drop us a comment and join the conversation. Sharing is caring — hit the like button, give us some love, or share this post with someone who’ll benefit!

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Trump’s Tariffs for Amazon Sellers Welcome back to Seller Sessions, where we dive deep into e-commerce strategies to help sellers thrive. This episode features the returning expert Kian Gulzari, sharing actionable insights on how to navigate the recent tariff threats, optimize sourcing strategies, and effectively prepare for Chinese New Year challenges. Key Discussion Points Impact of Trump’s Proposed Tariffs * Fentanyl Crisis Connection: President Trump’s proposed 10% tariff on Chinese goods is a response to the U.S. fentanyl crisis, allegedly linked to China. This could have significant implications for sellers importing from China. * Immediate Actions for Sellers: + Use a cost calculator to evaluate the impact of a 10% increase on your landed cost. + Negotiate reduced supplier costs if your margins are slim. + Implement a China Plus One Strategy to diversify your supply chain, sourcing from countries like India, Vietnam, or El Salvador.

Sourcing Diversification Tools * Alibaba’s Country Filter: Quickly identify suppliers from alternative countries based on your product’s raw materials. * Import Yeti: Research where top brands source their products and identify potential suppliers in non-China regions.

Challenges with Mexico as an Alternative * Trump has also threatened a 25% tariff on Mexican goods, complicating plans for those sourcing from or considering Mexico as a secondary supplier.

Preparing for Chinese New Year * Production Challenges: + Workers may rush production before leaving, leading to potential quality issues. + Not all workers return after the holiday, resulting in possible delays and retraining periods. * Key Tips: + Schedule pre-shipment inspections to ensure quality control. + Communicate proactively with suppliers about timelines. + Avoid placing critical orders immediately after the holiday to allow time for new workers to adjust.

Long-Term Strategies for 2024 and Beyond Building Strong Supplier Relationships * Visit your suppliers’ factories to foster better communication and gain insights into their processes. * Negotiate better terms, such as reduced deposits or extended payment deadlines.

Leveraging Annual Forecasting * Provide suppliers with a forecasted order plan for the year to: + Secure economies of scale. + Reduce lead times by pre-ordering raw materials. + Maintain consistent product quality.

Factory Insights and Cost Optimization * Understanding factory processes can reveal opportunities to streamline production and reduce costs. For instance: + Adjusting design elements to accommodate machinery rather than manual work can save time and materials. + On-site visits allow you to identify inefficiencies in real-time.

Future-Proofing Your Supply Chain * Be proactive in exploring global sourcing options, staying prepared for potential geopolitical or economic disruptions. * Enhance your expertise by engaging in communities like Sourcing School or attending the Canton Fair.

Key Takeaways * The proposed tariffs and geopolitical shifts demand flexibility and strategic planning in your sourcing approach. * Diversification is critical—explore multiple sourcing options and prepare contingency plans. * Building strong, long-term relationships with suppliers can save costs and improve quality. * Properly plan for Chinese New Year to avoid delays and ensure consistent product quality.

Final Advice from Kian: “The best way to optimize your sourcing is to be on the ground—visit your suppliers, negotiate terms in person, and develop products collaboratively.” Connect with Kian * YouTube: Sourcing with Kian – Expert tips and sourcing insights. * Community: Sourcing School – Learn advanced strategies to elevate your e-commerce game.

Resources and Links * Looking for a Free PPC Audit? Databrill * Out Now on SellerSessions.com: "The Cold Reality of the Honeymoon Period and External Traffic" * Join the Conversation: Your feedback matters! Drop a comment, share your thoughts, and let’s learn together.

Remember, sharing is caring—hit the like button, give us some love, or share this post with someone who’ll benefit! 🚀

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Back from the Brink: A Deep Dive into Mental Health and Resilience with Paul Baron In this episode of the Seller Sessions Podcast, Danny McMillan brings a heartfelt and inspiring conversation with entrepreneur Paul Baron. Known for his expertise in the Amazon ecosystem, Paul shares an unfiltered narrative about his personal struggles with mental health, his journey through immense challenges, and his path to recovery. This conversation offers a unique mix of raw vulnerability and actionable insights, providing listeners with lessons on resilience, self-awareness, and community.

Key Themes and Takeaways 1. The Entrepreneurial Highs and Lows

Paul Baron and his wife launched their Amazon brand in 2015, initially experiencing significant success:
- Grew from $50,000 in first-year sales to $250,000 the following year.
- Garnered media attention with appearances on The Rachel Ray Show and partnerships with notable figures.
The trajectory shifted drastically by 2020 due to the pandemic's impact on their travel-dependent product line, skyrocketing operational costs, and mounting debts.
Mental Health: The Hidden Struggles
Paul openly discusses seasonal affective disorder (SAD), anxiety, and ADHD, which compounded as his business faced setbacks.
The impact of public personas: Paul described the disconnect between his public image of success and his personal battles.
The danger of unresolved issues: Suppressing struggles led to cycles of burnout and self-doubt, a pattern that nearly led him to a breaking point.
The Breaking Point and Turning Things Around
July and August 2023 marked the lowest period for Paul, when financial and personal stresses collided:
- Public scrutiny from a Bloomberg article exposed his struggles.
- Personal relationships were strained, culminating in a pivotal argument with his wife that led to self-reflection.
The intervention of a friend, Tim Jordan, was crucial. Tim pushed Paul to seek professional help, offering both support and accountability.
Rebuilding with Purpose
With therapy, physical activity, and a redefinition of his purpose, Paul began to heal:
- Therapy and psychiatric support helped address lifelong anxiety and uncover healthier coping mechanisms.
- Commitment to physical activity: Paul found solace in hockey and daily walks with his family.
- Reconnecting with creativity: His success as a TikTok content creator brought new income streams and restored a sense of accomplishment.

Actionable Lessons for Entrepreneurs Recognize the Signs of Mental Strain

Seasonal changes, racing thoughts, or persistent feelings of worthlessness may signal deeper issues. Don't ignore them.

Seek Help Early

Therapy isn’t just for crises. Routine check-ins can provide clarity and prevent small issues from escalating.

Build a Support Network

Surround yourself with people who will hold you accountable. As Paul’s story shows, even one intervention can change a life.

Balance Business and Identity

Paul’s journey underscores the importance of not tying your self-worth to your professional success.

Redefine Purpose

When business challenges arise, revisit your "why." For Paul, reconnecting with his family and creativity gave him new motivation.

Memorable Quotes * "Fixing the outside doesn’t fix a broken inside." – Danny McMillan * "Men have to feel useful. It’s not just about love; it’s about purpose." – Paul Baron * "Your brain might be a little broken, but that’s okay. You can heal." – Paul Baron

Round-Up and Final Thoughts Paul Baron’s story is a testament to the resilience of the human spirit. His candid discussion highlights how vulnerability, combined with action, can lead to profound change. This episode is not just a reflection on mental health but a roadmap for anyone navigating personal and professional crises.

If you’re struggling or know someone who is, take the first step: talk to someone, seek help, and prioritize your well-being.

Resources Mentioned

Talkiatry App: A tool Paul used to connect with a therapist aligned with his beliefs.
TikTok Creator Content: Paul’s creative outlet that became a new revenue source.

Looking for a Free PPC Audit? https://www.databrill.com/ Out Now on SellerSessions.com: The Cold Reality of the Honeymoon Period and External Traffic https://sellersessions.com/the-cold-reality-of-the-honeymoon-period-and-external-traffic/

Your opinion matters! Drop us a comment 📣 and join the conversation. Remember, sharing is caring—hit the like button 👍❤️, or share this post with someone who’ll benefit! 🔄

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Main Image Monthly - Winning the Amazon Game with Data Welcome back to another Main Image Monthly episode of Seller Sessions, where we analyze, test, and refine product imagery to help brands optimize their Amazon listings. Hosted by Danny McMillan, this episode features a stellar lineup: Sim Mahon: A seasoned seller managing six private label brands and driving eight-figure revenues, Matt Kostan and Andri Sadlak: Founders of ProductPinion and 7-8 figure sellers, with over a decade of experience in e-commerce growth strategies. Then stop the scroll expert Dorian Gorski on the main image optimisation, and Oana Padurariu (image recognition insights), with special guest Luke T. Shelley from the viral TikTok brand Lucky Egg. Meet the Brand: Luke T. Shelley Luke, co-founder of Lucky Egg, shares his brand's journey from selling stationery products to launching a party game brand in 2021. With TikTok as a primary driver for traffic, the brand has achieved exceptional success. However, the Amazon listing needed fine-tuning to ensure consistency across traffic sources and optimize conversions. Qualitative Testing: Real Customer Feedback Product Opinion provided unfiltered feedback from 10 board game enthusiasts, focusing on three key questions: 1. How could this party game’s images be improved? 2. What are the top features and benefits that matter most? 3. Why wouldn’t someone buy this game?

Top Objections from Testing: * Dark and Dull Colors: The black box was criticized for feeling uninviting and not matching the festive vibe of a party game. * Looks Fake: Overuse of Photoshop, especially on the headphones, led to concerns about product quality. * Too Busy: Customers felt the main image was cluttered with text and unclear instructions.

Customer Quote: "The black background makes it look dull. I can’t immediately tell it’s a party game. The text is too small and busy." Concept Testing: Data Meets Creativity The team ran multiple iterations of the main image to address feedback while testing hypotheses: 1. Original Image: Straightforward, clean box with headphones and cards. 2. Concept A: Simplified, more focus on the headphones with gameplay text. 3. Concept B: Open-box concept with brighter interior colors, added human element (smiling faces), and prominent TikTok branding.

Round Two: Refining the Winning Concept The team didn’t stop there. They hypothesized further improvements: * Concept D: Enhanced the original image by rearranging elements and improving clarity. * Concept E: Added customer-requested features, such as player count, playtime, and ease of use, directly on the box.

Key Takeaways from Testing: * Clarity is King: Customers prefer simplicity and a clear understanding of the product. * Highlight Key Benefits: Playtime, player count, and ease of play are critical for party games. * Social Proof Works: The “Best Party Game” badge was a standout element. * Quotes Build Trust: Consider adding a powerful testimonial or review to the packaging for instant credibility.

Amazon Recognition Insights Oana shared critical insights about how Amazon’s algorithm interprets images: * The current image risks being labeled as “electronics” or “business cards” due to the black headphones and text-heavy design. * Recommendation: Incorporate the word “game” on the box and cards to ensure accurate indexing.

Key Optimization Tip: Run Amazon Recognition tests before finalizing images to ensure they are correctly categorized by Amazon. Sim’s Key Takeaways 1. Quotes Matter: Adding a humorous or impactful quote can drive purchases, as seen with competitors. 2. Giftable Packaging: A party game is often purchased as a gift, so showcasing appealing packaging is crucial. 3. Segmentation: Keep the core audience (e.g., adults, party-goers) in mind when refining designs.

Dorian’s Expert Insights * Testing Process: Creative optimization requires multiple iterations. Testing with real customer feedback separates opinion from data. * Simplify and Enhance: If the original image performs well, focus on incremental improvements rather than dramatic changes.

Final Advice: Focus on clarity and a focal point that attracts attention. For party games, simplicity and fun elements are key. Next Steps for Lucky Egg Luke will balance all feedback to test a refined main image: * Retain the award badge with potential source credibility. * Incorporate key gameplay features (e.g., player count, ease of play). * Explore adding a reputable quote or humorous testimonial. * Address Amazon’s recognition by ensuring “game” is part of the image design.

Final Round-Up This episode showcased the power of combining data and creativity in image optimization. From brutal customer feedback to multiple rounds of testing, the process demonstrated that even strong-performing listings can be improved with methodical, customer-focused changes. Key Learnings for Sellers: * Always test hypotheses; assumptions don’t drive conversions. * Listen to your target audience—their feedback reveals critical pain points. * Use data-driven tools like Product Opinion and Amazon Recognition to validate changes.

Follow Lucky Egg on TikTok: @luckyegg for inspiration on creating viral, engaging content. Connect with Luke T. Shelley via LinkedIn or email: luke@luckyegg.co. Looking for a Free PPC Audit? https://www.databrill.com/ Out Now on SellerSessions.com: "The Cold Reality of the Honeymoon Period and External Traffic" https://sellersessions.com/the-cold-reality-of-the-honeymoon-period-and-external-traffic/ Your opinion matters! Drop us a comment 📣 and join the conversation. Sharing is caring—hit the like button 👍❤️ and share this episode! 🔄

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AI Magic: Unlocking Data Analysis and Creativity for Amazon Sellers Episode Summary In today’s episode of Seller Sessions, Danny welcomes first-time guest Joanna Lambadjieva, an expert in AI consultancy for e-commerce sellers and founder of Amazing Wave. Jo brings her 13 years of experience across digital marketing, agency, and aggregator spaces to discuss the game-changing role of AI in data analysis for Amazon sellers. * Why AI Isn’t Just for Text and Images: Jo shares how sellers often overlook the incredible capabilities of AI for data analysis. By leveraging tools like ChatGPT and Claude, sellers can unlock deep insights into their performance, category trends, and customer behavior. * Understanding Large Language Models (LLMs): Jo breaks down how LLMs like ChatGPT and Claude, while text-focused, can also handle complex numerical analysis using Python and JavaScript extensions. The best part? You don’t need to be a coder to use them. * Claude vs. ChatGPT: Jo compares the strengths of these two leading AI tools: + Claude excels in semantic text analysis—perfect for understanding customer reviews and uncovering deeper insights like benefits, negatives, and use cases. + ChatGPT shines in numerical data processing—ideal for tasks like keyword analysis, spreadsheets, and producing Excel-ready outputs at scale. * AI in Creativity and Design: AI is only as good as the human behind it. Jo and Danny discuss how AI, combined with domain knowledge, can enhance image creation and creative processes for Amazon listings, but true creativity still comes from human insight. * Practical Use Cases for Sellers: Jo highlights the power of categorization with AI. Whether grouping keywords into themes or analyzing best-seller product features, categorization helps sellers understand their market, positioning, and trends more effectively.

Key Takeaways: * Experiment with multiple AI tools like ChatGPT and Claude to see which works best for your specific needs. * Focus on providing clear prompts and context for better AI outputs—structure your data and analysis requests step-by-step. * Leverage AI to categorize and analyze keywords, product features, and customer reviews to uncover actionable insights. * Use AI for heavy lifting in data and creativity, but combine it with human expertise for the best results.

About Jo Lampagina * Founder of Amazing Wave, an AI consultancy for e-commerce sellers. * Publisher of the AI for E-commerce Newsletter, reaching over 13,000 subscribers. * Co-host of the upcoming New Frontier Podcast, exploring the intersection of AI and e-commerce.

Connect with Jo: * LinkedIn: Joanna Lambadjieva (Joanna Lambadjieva) * Email: jo@amazingwavedigital.com

Seller Sessions Live, 2025 – Grab tickets now: https://sellersessions.com/seller-sessions-live-2025/ Watch this podcast in its full glory. Out now on YouTube: 🔗 https://www.youtube.com/@SellerSessions

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Mastering Amazon PPC and Organic Rankings with Anthony Nguyen Introduction: In this episode of Seller Sessions, host Danny McMillan welcomes Anthony Nguyen , a first-time guest, accomplished Amazon seller (sold in the peak of the aggregator run, and co-founder of JungleAce. With experience scaling his own Amazon business to seven figures and a strong background in data-driven PPC strategies, Anthony dives deep into the art of mastering Amazon's search engine and unlocking organic rankings. Follow along on Youtube Key Takeaways: * Top-of-Search PPC as a Data Source: Anthony explains how using PPC at the top of search results can act as a controlled split-testing environment to fine-tune conversion rates and CTRs. * Keyword Validation and Ranking Feasibility: Learn how data from Amazon's Search Query Performance (SQP) report helps determine whether a keyword is worth targeting. Anthony introduces his three-step system for validating ranking potential. * Improving Conversion Rates: Dive into split-testing strategies to enhance product listings, ensuring your conversion rate surpasses market standards and unlocks top ranking opportunities. * The Relevance Web: Explore Anthony's theory on Amazon's interconnected keyword groups and how ranking for a single root keyword can improve rankings across related long-tail keywords. * Strategic PPC Execution: Discover how to focus campaigns on high-value keywords, adjust placements for top-of-search visibility, and optimize bids to minimize wasted ad spend. * Decoding Ranking Signals: Learn to interpret Amazon’s ranking fluctuations and stability periods, and use them to guide decision-making during launches or relaunches. * Real-World Case Studies: Anthony shares actionable insights from campaigns, illustrating how conversion rate changes, pricing strategies, and competitor actions directly impact rankings.

Reach Anthony - https://www.linkedin.com/in/anthony-nguyen-%F0%9F%9F%A2-30522ba7/ Out Now on SellerSessions.com 'The Cold Reality Of The Honeymoon Period And External Traffic' The Cold Reality Of The Honeymoon Period And External Traffic If you have problems with the links, check the link in our bio! Seller Sessions Live, 2025. Grab tickets now: Seller Sessions Live 2025 Watch this podcast in its full glory. Out now on YouTube: Watch on YouTube

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Pushing the Limits of Main Image Optimization for Amazon Sellers Join Danny and an all-star panel of e-commerce experts in this episode of Seller Sessions as they dissect the science of main image optimization for Amazon sellers. Using insights from their Main Image Monthly feature, the panel takes a deep dive into improving click-through rates (CTR) and driving conversions through data-driven design changes. Featured Product: A standout wooden ride-on toy, modeled after a London double-decker bus, is at the center of the discussion. Designed for kids aged 1-3, this unique product undergoes a real-time transformation guided by the panel's expert feedback. Key Takeaways: * Customer Objections Turned into Strengths: By analyzing video reviews and surveys, Simon, a featured brand owner, tailors his listing to address common buyer concerns effectively. * A/B Testing for Visual Excellence: The panel explores how image quality, badges, and strategic callouts influence customer perception and improve listing performance. * Leveraging Data for Results: Discover how measuring CTR changes and tracking conversion feedback can revolutionize your main image strategy.

Your Expert Panel: * Sim Mahon: A seasoned seller managing six private label brands and driving eight-figure revenues. * Matt Kostan: Founder of ProductPinion, with over a decade of experience in e-commerce growth strategies. * Peter-Paul Maan: Head of Sales and Partnerships at Intellivy, connecting brands with their target audience through strategic alignment. * Hannah Lyss Tampioc: Founder of Mad Cat Creatives, specializing in high-impact visual strategies for Amazon listings.

Get ready to unlock practical tips and actionable insights for optimizing your product's main images and driving sales success on Amazon! Reaching the Guests https://www.linkedin.com/in/sim-mahon-46a30123a/ https://www.linkedin.com/in/hannahlysstampioc/ https://www.linkedin.com/in/mattkostan/ https://www.linkedin.com/in/pmaan/ Reaching the Guests Sim Mahon Hannah Lyss Tampioc Matt Kostan Peter-Paul Maan Out Now on SellerSessions.com 'The Cold Reality Of The Honeymoon Period And External Traffic' 🔗 https://sellersessions.com/the-cold-reality-of-the-honeymoon-period-and-external-traffic/ 💬 Your opinion matters! Drop us a comment 📣 and join the conversation. Remember, sharing is caring—so hit the like button 👍❤️, give us some love, or share this post with someone you think will enjoy it! 🔄 🎟 Seller Sessions Live, 2025. Grab tickets now: https://sellersessions.com/seller-sessions-live-2025/ 📺 Watch this podcast in its full glory. Out now on YouTube: https://www.youtube.com/@SellerSessions

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Advanced Ranking on Amazon in Q4: Garfield Coore In this episode of Seller Sessions, Danny McMillan welcomes back Garfield Coore, a top-ranking strategist, to break down Amazon’s algorithm. Garfield shares insights for sellers to maximize organic rank, external traffic, and achieve ranking stability as Q4 peaks., Garfield shares essential techniques for sellers looking to stay competitive and profitable. Key Takeaways The Three-Stage Ranking System: 1. Primary Ranking Events: * Roughly 90% of ranking impact comes from core behaviours on Amazon. * Key actions include searches leading to a product page, add-to-cart from a search click, and purchases from a search pathway. * Garfield stresses avoiding variations that interrupt the ranking pathway. 2. Keyword Cohorts: * Leveraging keyword "families" (using Amazon’s Opportunity Explorer) helps products gain ranking bleed-over. * Start ranking with smaller keywords, allowing spillover to higher competition terms. 3. Territorial Influence: * Minor ranking factors include BSR and inventory location, affecting regional rank. BSR reflects category sales ranking relative to competitors.

Conversion Events Beyond Sales * Clicks, page visits, and add-to-cart actions all serve as ranking events, which Garfield calls “conversion events.” * Focus on generating quality traffic to accumulate these events, which can boost rank without immediate sales.

PPC Strategy: Maximizing Click-Through Rate * PPC placement relies on expected revenue from clicks, not relevance. Garfield explains that a history of clicks improves PPC placement probability.

Timing Event-Driven Ranking * Garfield advises starting campaigns for seasonal events early to establish a low-cost rank before high-demand periods. * For example, healthcare and weight loss products should begin ranking efforts before New Year’s resolutions in January.

Reach Garfield - https://www.facebook.com/garfield.coore

Out Now on SellerSessions.com The Cold Reality of the Honeymoon Period And External Traffic 👉 https://sellersessions.com/the-cold-reality-of-the-honeymoon-period-and-external-traffic/ If you have problems with the links, check the link in our bio! Engage with us! Your opinion matters! Drop us a comment 📣 and join the conversation. Remember, sharing is caring—so hit the like button 👍❤️, give us some love, or share this post with someone you think will enjoy it! 🔄 Seller Sessions Live, 2025 Grab tickets now https://sellersessions.com/seller-sessions-live-2025/ Watch this podcast in its full glory Out now on YouTube - https://www.youtube.com/@SellerSessions

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Advanced: Master Amazon Ranking: Bite-Sized Insights from the Whiteboard Episode Summary In this episode of Seller Sessions, hosts Dan and Oana take a deep dive into Amazon's ranking mechanism, focusing on the Bayesian update process and its impact on product visibility. Inspired by their previous series on the complexities of the "cold start," Dan and Oana aim to simplify the algorithm’s operations, allowing sellers to apply these insights to common Amazon business challenges, from managing stockouts to ASIN resets.

The Bayesian update plays a crucial role in Amazon's ranking formula, guiding the platform's initial "guess" for each new product’s rank and continuously refining it as user interaction data accrues. They explain the difference between prior and posterior predictions:

Initial Prior Prediction: When a new product launches, Amazon evaluates similar products based on shared attributes and performance data, assigning a starting rank that’s essentially a best guess.
Posterior Prediction: As users engage with the product (clicks, scrolls, purchases), this real-time behavior helps Amazon fine-tune its ranking, transitioning from a speculative ranking to a data-informed position.

The duo also references two pivotal Amazon patents from 2022 and 2023, which document how real-time interaction data (e.g., clicks and conversions) informs ranking recalculations every 2-24 hours, depending on available data. This Bayesian cycle is fundamental to Amazon's dynamic ranking shifts, especially in crowded categories where initial guesses are quickly updated with interaction-driven insights.

Key Takeaways * The Role of Bayesian Updates: Sellers learn how the Bayesian update transforms initial ranking predictions by integrating real-time user data, continuously recalculating product rankings. * Exploration vs. Exploitation: Amazon prioritizes real user data over hypothetical scenarios, relying on actual behavior to shape ranking results. * New Products vs. Returning Products: Newly listed items start from scratch, but if a product goes out of stock and returns, it resumes with past data, allowing quicker integration of new engagement data. * Ranking Frequency: Ranking updates may occur every 2-24 hours, creating a near-real-time feedback loop that adjusts based on ongoing user interactions.

Dan and Oana emphasize that traditional concepts like the "honeymoon period" are less relevant due to Amazon’s continuous ranking adjustments. As technology advances, rankings are now recalculated frequently, meaning sellers should focus more on engagement metrics than waiting for prolonged ranking boosts.

This episode demystifies complex Bayesian methods in Amazon’s ranking algorithm, offering insights that will help sellers understand how to strategically navigate the platform’s data-driven system.

Out Now on SellerSessions.com - "The Cold Reality Of The Honeymoon Period And External Traffic"

https://sellersessions.com/the-cold-reality-of-the-honeymoon-period-and-external-traffic/

If you have problems with the links, check the link in our bio!

Your opinion matters! Drop us a comment 📣 and join the conversation. Remember, sharing is caring—so hit the like button 👍❤️, give us some love, or share this post with someone you think will enjoy it! 🔄

Seller Sessions Live, 2025. Grab tickets now: https://sellersessions.com/seller-sessions-live-2025/

Watch this podcast in its full glory. Out now on YouTube - https://www.youtube.com/@SellerSessions

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Building a Full-Funnel DSP Strategy For Amazon Sellers Danny welcomes Sam Lee, an Amazon DSP expert with years of experience at companies like Thrasio. Sam provides insights into the Amazon DSP (Demand Side Platform), a less accessible yet powerful tool compared to Amazon’s PPC. DSP allows for advanced targeting using Amazon’s first-party data, perfect for those ready to expand beyond traditional ad methods. Danny and Sam dive into the essentials of DSP, covering campaign structures, targeting methods, and common pitfalls that many brands face when venturing into DSP. What is Amazon DSP? Sam explains that Amazon DSP is different from traditional Amazon PPC in accessibility and functionality: * Barrier to Entry: DSP isn’t as easy to access as Seller Central; it requires Amazon-approved agencies or meeting certain spend thresholds. * Initial Challenges: Early misuse led to its reputation issues, as many advertisers applied blanket strategies, not optimizing DSP for unique brand/product needs.

Building the Full Funnel Sam emphasizes a strategic approach to DSP that adapts to product price points and buying cycles, avoiding a one-size-fits-all approach: * Understanding Customer Journey: Higher-priced products require longer consideration windows, so retargeting timelines should vary. * Tailoring Campaigns by Product Type: A $10 product doesn’t need a 30-day retargeting window, while a $200 product may need up to 45 days to properly engage the audience.

Key Metrics for Success in DSP To evaluate DSP campaign effectiveness, Sam discusses focusing on core metrics: * Return on Ad Spend (ROAS) and Total ROAS as primary performance indicators. * Effective Cost Per Detail Page View: Lower costs (below $1) signal efficient DSP campaigns, with top performers achieving $0.50 or less. * Percent of Purchases New-to-Brand: Indicates how well DSP attracts fresh customers, avoiding retargeting those already inclined to purchase.

Sam highlights Amazon Marketing Cloud (AMC) as a tool to monitor customer touchpoints in the purchase path, offering more transparency into DSP’s role in converting new users. DSP Budgeting Insights One misconception Sam dispels is that DSP requires excessive budgets to yield results: * Optimal Spend Range: While larger budgets provide more data for refinement, DSP can still be tested effectively at lower levels if PPC campaigns are fully maximized first. * Synergy Between PPC and DSP: He advises investing as much as possible into PPC until returns diminish, then strategically layering DSP to further boost conversions.

Evaluating DSP Managers When hiring or assessing a DSP manager, Sam recommends looking for these critical skills: 1. Sales Deduplication Knowledge: A solid understanding of deduplicating sales between DSP and PPC, often through merchant tokens, which ensure accurate attribution. 2. Customized Campaign Strategy: Effective DSP managers tailor retargeting windows and budgets based on product price points and sales cycles, avoiding generic settings. 3. Expertise with Streaming and Video Ads: Familiarity with OLV (Online Video) and Streaming TV (OTT) can add value to campaigns, especially for brand awareness.

Streaming TV and Online Video (OLV) Advertising Sam and Danny discuss the advantages of Streaming TV (OTT) and Online Video (OLV) as part of DSP’s offerings: * OTT vs. OLV: OTT, or Over-the-Top Media, is a more premium option, placing ads on streaming platforms like Hulu and Prime Video, while OLV covers a broader online space (e.g., ads between games or online content). * Use Cases: Streaming ads are highly effective for certain brands but come with higher costs, while OLV offers a budget-friendly alternative for brands targeting broader, online-savvy audiences.

DSP for Non-Amazon Sellers One of the most forward-thinking DSP strategies involves leveraging Amazon’s first-party data for external brands: * Application for Non-Amazon Sellers: Brands not selling on Amazon, like car companies or public services, can still use DSP to target potential customers based on Amazon’s deep data insights. * Geotargeting and Demographics: For example, public transit services like LA Metro have used DSP to target specific areas, showing the versatile applications of DSP data.

The Role of DSP in Amazon’s Search and Ranking Algorithm Sam shares advanced insights on how DSP impacts Amazon’s ranking system through behavioral targeting: * Bayesian Update System: Amazon’s algorithm adapts based on live data (clicks, conversions), helping high-performing products “win” visibility quickly while demoting less successful items. * Behavior-Driven Launch Strategy: For launches, a well-optimized DSP campaign can create significant early traction, contributing to better search rankings.

Common Pitfalls and Misconceptions in DSP Sam addresses frequent DSP errors that agencies and brands make: * Misleading Attribution: Lack of merchant tokens can lead to inflated success metrics, misleading clients on actual DSP effectiveness. * Uniform Strategy Application: Applying the same retargeting window or budget across all campaigns, regardless of product type or target audience, can dilute DSP’s impact.

Amazon as a Search Engine First Both Sam and Danny agree that Amazon’s primary goal is search relevancy, driven by conversion rates and user experience: * SEO Principles on Amazon: Amazon prioritizes high-conversion products to ensure users find relevant, desirable items. Successful DSP campaigns enhance this by generating high-quality traffic. * Cold Start Problem: New products face Amazon’s cold-start challenges, where initial performance metrics determine future visibility. DSP’s behavioral targeting can boost early sales velocity, easing this process.

Closing Thoughts Danny and Sam conclude by reinforcing Amazon’s profit-centric nature, encouraging sellers to align with Amazon’s goals to maximize DSP benefits. For sellers looking to experiment with DSP, Sam advises working with knowledgeable agencies or managers to avoid wasted spend and achieve incremental gains over PPC alone. Reach Out to Sam Lee: * Company: Trivium Co. * Contact: sam.lee@triviumco.com

Looking for a Free PPC Audit? https://www.databrill.com/

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Real-World AI For Amazon Sellers : How We Use It to Drive Business Success Introduction Ritu Java is the CEO and Co-founder of PPC Ninja, a company that offers Amazon PPC Software to agencies and brands, along with PPC Management Services. She leads a team that manages Amazon Sponsored and DSP Advertising for sellers with 6, 7, and 8-figure revenues. With over a decade of experience in eCommerce, Ritu has guided hundreds of Amazon sellers through the complexities of Amazon Advertising. AI for E-Commerce Ritu also runs the AI for E-Commerce Newsletter, which has been active for 18 weeks and has 1,900 subscribers. Out Now on SellerSessions.com: The Cold Reality Of The Honeymoon Period And External Traffic If you have problems with the links, check the link in our bio! Your opinion matters! Drop us a comment and join the conversation. Remember, sharing is caring—so hit the like button , give us some love, or share this post with someone you think will enjoy it!

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Testing 100 Amazon Product Listings with Rufus: My Findings Capabilities of Rufus on a Product Detail Page with Andrew In this episode, Andrew, a former Director of Amazon for Touch of Class and current Amazon Lead for the National Fire Protection Association, dives into the powerful features of Rufus and how it transforms the way customers interact with product detail pages. Andrew's Background: * Former Director of Amazon for a luxury home brand, Touch of Class (8 eight figure brand) * Created top-rated Amazon Custom GPTs * Amazon Lead at the National Fire Protection Association * Self-taught in SEO, SGE, and Generative AI applications * Holds a black belt in traditional Taekwondo and enjoys pickleball

Rufus' Core Capability: Text Retrieval Rufus uses Optical Character Recognition (OCR) to extract text from product information, customer reviews, and visuals. This technology allows for a comprehensive data analysis that can enhance the accuracy of product details and reviews. Rufus in Action: * Extracts relevant insights from text, images, and customer feedback * Moves beyond basic search terms, offering a more intuitive search experience for users * Delivers highly relevant product information by utilizing advanced AI techniques

Conclusion: Andrew explains how Rufus represents the future of product search and engagement, making customer interactions with product detail pages more insightful, efficient, and responsive to user needs. Watch the full Version on Youtube

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Bayesain Updates - Changing the Game of Ranking In this episode of Seller Sessions, Danny and Oana unveil their latest collaborative article, which delves into Amazon's patents and algorithms, particularly focusing on the evolution from 2022 to 2023. This monumental piece—over 10,000 words—aims to be the most extensive public resource on Amazon's A9 algorithm, tracking its history and impact. Article Origins and Team Effort -Danny and Oana teamed up for several papers, each expanding in scope. Their latest collaboration incorporates insights from two patents and 15-16 additional scientific papers. -The goal: Analyze the algorithm changes between 2022 and 2023, highlighting key differences and their implications for sellers. Key Themes Covered -BERT, Cosmo, and External Traffic: Deep dive into these technologies and how they impact ranking, visibility, and traffic management. -Sales Velocity and Cold Start Mechanisms: The duo explores how Amazon’s cold start problem has evolved, driven by Bayesian updates and machine learning. -Honeymoon Period Myth: A thorough debunking of the concept, explaining why it no longer holds true after algorithm changes in 2022. Data-Driven Approach This project digs into how Amazon now processes data, with updates to ranking and product visibility happening every 2-24 hours. The emphasis is on personalization, driven by Amazon’s focus on conversion likelihood, making an optimized launch strategy critical. Amazon’s Shift Towards Personalization -Amazon’s increasing focus on tailored customer experiences, from personalized search results to dynamically adjusted product titles. -Concerns about how machine learning models, like Cosmo and Rufus, will continue to evolve and potentially override manual optimizations sellers make. Tune in to gain the edge on launching your products and mastering Amazon's constantly evolving system. READ THE ARTICLE HERE

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Building a Brand from Scratch Why Nafiseh Razavi Is the Face of Her Growing Brand In this episode of Seller Sessions, we explore a fresh approach to selling with guest Nafiseh Razavi, founder of StudyKey, an educational tool for language learners. Key Takeaways: * StudyKey is a compact educational tool aimed at helping language learners study away from digital distractions. * Nafiseh’s journey is pretty unique because she is both the creator and the face of her brand (most sellers prefer to stay in the background) , promoting a personal connection with her customers. She emphasizes how being hands-on has helped her keep costs down while also ensuring that the product is represented exactly as she envisions.

Building a Brand from Scratch: * The motivation behind StudyKey came from Nafiseh’s personal experience learning Spanish and recognizing what was missing in her own language learning journey. This insight shaped the product, which is designed to reduce screen time and encourage outdoor studying.

Challenges & Strategies: * Financial constraints led Nafiseh to take charge of her social media and content creation, ensuring authentic brand representation. She discusses the importance of balancing quality with quantity in social media posts, preferring a hands-on approach to engaging with her audience.

Product Promotion & Social Media: * Nafiseh shares her process for creating content, using real-life scenarios to integrate her product naturally into daily activities. * She emphasizes consistency in posting, aiming for daily content while focusing on quality over volume.

Advice for Aspiring Entrepreneurs: * For those looking to take a similar approach, Nafiseh advises stepping out of your comfort zone and embracing the role of being the face of your brand. She highlights the importance of persistence, learning from mistakes, and continuing to improve with every step.

Future Plans: * Nafiseh is focused on scaling her brand, expanding beyond Amazon, and creating more products to support her community of language learners.

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Amazon Sellers: Boost Conversions with Main Image Strategies – Part 3 Image Teardowns for Better Conversion Welcome to our monthly show on all things images and conversion, where we bring in some of the world's best Amazon conversion optimizers. Each month, we will take an ASIN and run tests using all our technology, then bring it back to the table and break down our findings, showing you how easy it is to test, how to test properly, and how to use your imagination. This month, we work on a SnoozeShade Stroller Cover, innovated and decorated by brand owner Cara Sayer. Your Takedown Team Sim Mahon (8-figure Seller) Matt Kostan (ProductPinion, Multiple 7-figure brands) Peter-Paul Maan (Intellivy) About Our Guest Panelists Sim Mahon runs an eight-figure business with six private label brands spanning various categories. Over the past eight years, he has navigated the highs and lows of e-commerce, from eBay to Amazon, and from Vendor Central to Seller Central. His journey has equipped him with a wealth of experience and insight into the dynamic world of Amazon. Matt Kostan (ProductPinion, multiple seven-figure brands) has over a decade of experience in selling on Amazon, Kickstarter, and retail. He has built multiple seven-figure brands from the ground up. At ProductPinion, Matt leads a team dedicated to helping Amazon sellers grow their sales through real consumer insights from hundreds of thousands of shoppers. Andri Sadlak (ProductPinion / 8-figure Seller) is not a serial k*ller but a serial immigrant and entrepreneur. Now running an eight-figure brand, Andri started his journey by launching his first FBA business in 2017 and selling it three years later before co-founding ProductPinion, a leading conversion optimization tool for Amazon sellers. Peter-Paul Maan is the Head of Sales and Partnerships at Intellivy. Peter-Paul stands at the forefront of e-commerce, transforming sales into journeys. His approach ensures products are perfectly aligned with consumer desires, leading to successful launches and satisfied customers. He is the go-to expert for those aiming to master their Amazon strategy and authentically connect with their audience.

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The Science Behind RUFUS - Expert Insights on Amazon's AI Gamechanger The Science Behind RUFUS Rufus Revealed: Expert Insights on Amazon's AI Gamechanger On this episode, we do a roundtable featuring Dr. Ellis Whitehead, who used artificial intelligence to enable laboratory robots to autonomously run and analyze scientific experiments before AI was a buzzword. Oana Padurariu, who is the Head of Amazon at Trivium, is also featured. Her stock is rising as she drops groundbreaking knowledge around the science of ranking and is a rising star in the Amazon community. Jeffrey Anderson already has an exit under his belt and is in high demand with software companies and agencies for his technical genius. Rufus Revealed: Expert Insights on Amazon's AI Gamechanger Key Points Custom Large Language Model (LLM): Rufus uses a custom-built LLM trained with specific shopping data, including the entire Amazon catalog, customer reviews, and community Q&A posts, providing tailored answers to shoppers. Retrieval-Augmented Generation (RAG): Rufus goes beyond its training data, pulling relevant information from reliable sources like customer reviews, product catalogs, and API data to generate accurate and helpful responses. Reinforcement Learning: Rufus improves over time by learning from customer feedback, constantly enhancing its ability to provide useful shopping advice . AWS Infrastructure and AI Chips: Amazon's custom AI chips, Trainium and Inferentia, enable Rufus to provide real-time responses at scale, with minimal latency, even during peak shopping hours. Streaming Architecture: Rufus provides real-time, token-by-token responses, ensuring that shoppers don’t experience delays while interacting with the AI assistant. About Jefferey Jeffery Anderson. He sold his business in 2021 and recently invested in a tea company. Jeffery's expertise lies in technical processes tailored for large sellers and agencies, along with providing software training. About Oana Oana Padurariu is the Head of Amazon at Trivium, an advertising whiz with a flair for SEO and PPC. From political science dreams to Amazon mastery, she's led brands across the US and EU to success. Now, she channels her passion for the Amazon puzzle into leading her team to innovate and excel in the competitive e-commerce space. About Dr Ellis A Data Scientist and Algorithm Expert.Ellis has a proven track record in his ability to solve complex problems and turn them into simple solutions through software engineering, mathematics, and data science. He has been deeply involved in the success of the groundbreaking Amazon software tool, Jungle Scout. Ellis became inspired to solve these complex problems after completing his PhD in applied artificial intelligence to enable laboratory robots to autonomously run and analyze scientific experiments.

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Seller Sessions - The Man Behind the Honeymoon In this episode of Seller Sessions, Danny McMillan welcomes Anthony Lee, the innovator behind the term "honeymoon period" in the world of Amazon FBA. Anthony dives into the history of this ranking strategy, clarifying misconceptions and discussing its evolution, while touching on advanced topics related to Amazon algorithms and the role of AI in e-commerce. The Honeymoon Period Debunked Anthony discusses the origins of the "honeymoon period," a concept he coined around 2015 when data showed unusual ranking activity in Amazon listings around the six-month mark. Initially, it appeared that there was a grace period where rank was closely tied to sales history, leading to faster ranking boosts for new products. However, over the years, as Amazon’s algorithms shifted towards keyword relevance, this phenomenon became outdated. Today, relying on the honeymoon period as a ranking strategy can be risky, as Amazon’s focus is now on more sophisticated factors such as relevance and real-time data. Understanding Amazon's Cold Start Anthony explains how Amazon's "cold start" period, originally lasting up to seven days, has shortened dramatically. This cold start phase allows the algorithm to gather enough data on a product to understand its relevance, but it is no longer something sellers can easily game. He emphasizes that many outdated strategies, such as manipulating sales velocity during this time, no longer yield the results they once did. The Importance of Attributes and AI The conversation highlights how attributes—both front-end (keywords, titles) and back-end (image metadata, product details)—are becoming critical to Amazon's ranking engine. Anthony reveals how tools like Amazon's AI-powered Recognition and Comprehend can analyze product images and listings to assess relevancy and performance. Sellers should optimize both their text and images to align with Amazon's ever-evolving search algorithms. Anthony also hints at the future of e-commerce with AI, as more sophisticated machine learning models like Cosmo and AtroBERT help Amazon improve relevance in real-time searches. Moving Away from Gimmicks Both Danny and Anthony criticize outdated methods like reissuing ASINs to reset rankings or over-relying on past strategies that don’t align with Amazon’s current approach. Instead, they advocate for a focus on product quality and data-driven decisions. As margins become tighter, leveraging tools and understanding Amazon's new algorithmic systems—like knowledge graphs and semantic models—become crucial to winning in a competitive marketplace. Conclusion Anthony Lee urges sellers to focus on building strong, high-quality products and adopt a data-driven approach to launches, rather than relying on outdated tricks. As Amazon continues to refine its search algorithms, it's essential to stay ahead of the curve by embracing new technologies and methodologies, including AI tools for product optimization.

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Product Titles & Descriptions - How Amazon Plan To Take Control In this episode of Sellers Sessions, Max Sinclair discusses major shifts for sellers, focusing on AI-driven personalization and its impact in the coming months. Key Topics: Personalized Product Descriptions Amazon will now dynamically change product titles and descriptions to fit individual customer searches. For instance, if a user searches for “gluten-free cereal,” Amazon’s AI may push that keyword to the front of a title. This shift takes some control away from sellers, raising concerns about SEO and content optimization. Challenges for Sellers Sellers may struggle with these automatic adjustments, as AI-driven changes could remove or rephrase important keywords. While this may feel disruptive, Max suggests that Amazon is implementing these changes because they work better for customers... Only time will tell! AI-Generated Bullet Points Amazon is also using AI to suggest more concise and standardized product bullets. While these edits aim to create consistency, they don’t necessarily focus on increasing conversion rates, which has caused frustration among sellers. Future of AI Agents Amazon is rolling out AI assistants like Amelia, which will help sellers with tasks like tracking metrics and escalating support issues. Max believes that, while these AI tools are still in development, they will soon become powerful resources. The MCM Model Max introduces MCM (Multitask Pre-trained Customer Model), a new AI designed to enhance product recommendations. He predicts it will soon become essential for sellers to understand how it works. Looking for a Free PPC Audit? Visit https://www.databrill.com

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Danny and Oana return for part two.

In this episode, Danny goes more in-depth on Fig. 5 of the patent; this time on how it impacts external traffic and how the system punishes giveaways.

Mastering the Cold-Start System and Beyond In this episode, we focus on the other areas cold-start system and how to position new products for long-term success.

We explore key strategies for overcoming the challenges of launching a product without historical user data, including the importance of attributes and machine learning to generate early traction (and impact of AI for matching etc).

Why Giveaways Always Drop Off Giveaways can give an initial boost in rankings, but they often lead to a drop-off once the influx of free traffic ends. We discuss why this happens and the pitfalls of relying too heavily on giveaways, which can create unsustainable patterns that hurt your long-term performance.

External Traffic: The Double-Edged Sword External traffic can boost rankings and visibility, but it can also harm your performance if it brings low-converting visitors. We break down: How good external traffic can help with ranking. Why poor traffic with low conversions can negatively impact your visibility. Best practices for generating high-quality, targeted external traffic that supports long-term growth. Conclusion Effectively managing the cold-start phase, avoiding the trap of unsustainable giveaways, and understanding the impact of external traffic are critical to maintaining strong rankings. By applying these strategies, you’ll boost performance, increase conversions, and avoid common pitfalls in e-commerce ranking systems.

We also cover Gaslighting Ranking and tips on how to avoid it while Oana gives insights on the advertising part of the article. We discuss what is required for a strong ranking strategy relating that to the patents and what main approach to take when launching on Amazon.

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Main Image Monthly - Image Teardowns for Better Conversion Welcome to our monthly show on all things images and conversion, where we bring in some of the world's best Amazon conversion optimizers. Each month, we will take an ASIN and run tests using all our technology, then bring it back to the table and break down our findings. Showing you how easy it is to test, how to test properly, and how to use your imagination. "The magic you are looking for is in the work you are avoiding." Your Takedown Team Sim Mahon (8-figure Seller) Andri Sadlak (ProductPinion / 8-figure Seller) Matt Kostan (ProductPinion, Multiple 7-figure brands) Adam Heist (7-figure Seller and Multiple Brands) About Our Guest Panelists Sim Mahon runs an eight-figure business with six private label brands spanning various categories. Over the past eight years, he has navigated the highs and lows of eCommerce, from eBay to Amazon, and from Vendor Central to Seller Central. His journey has equipped him with a wealth of experience and insight into the dynamic world of Amazon. Adam "Heist" Runquist is an experienced Amazon seller who grew an outdoor products brand from 8 to 9 figures. He now owns, invests in, and advises Amazon native brands, hosts a YouTube channel (and a monthly co host on Seller Sessions) for Amazon sellers, and serves as an investor and advisor to D1 Brands. Known for his expertise in the Amazon marketplace, Adam guides new and established sellers towards growth and success. Matt Kostan (ProductPinion, Multiple 7-figure brands) has over a decade of experience in selling on Amazon, Kickstarter, and retail. He has built multiple seven-figure brands from the ground up. At ProductPinion, Matt leads a team dedicated to helping Amazon sellers grow their sales through real consumer insights from hundreds of thousands of shoppers. Andri Sadlak (ProductPinion / 8-figure Seller) is not a serial killer but a serial immigrant and entrepreneur. Now running an eight-figure brand, Andri started his journey by launching his first FBA business in 2017 and selling it three years later before co-founding ProductPinion, a leading conversion optimization tool for Amazon sellers.

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The Advanced Series Part 2 Rekognition - For Advanced Users Jeffery Anderson is back, taking us into the lab and sharing insights from one of the sharpest minds in the industry. In 2021, he sold his business and has now invested in a tea company. Jeffery excels in creating technical processes for big sellers and agencies and offers software training. He also operates a training and recruitment center in the Philippines focused on software skills. What's getting covered this week in the lab? * Pre-purchase questions discovered by Rufus * Post-purchase objections using AI and reviews * Real customer video walkthrough using ProductOpinion * Creative brief for graphic designers * Amazon Rekognition (super advanced level) * Amazon listing generator (surprise results) and the downfall of trusting Amazon Rekognition

We're committed to transparency, showing you the creation process live, without holding anything back. Stay tuned for a series that promises to deliver actionable content and resources by its end. Follow along on Youtube

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The Cold Reality of the Honeymoon Period & External Traffic Part 1 Now let's get to the fun part. Who hasn't heard of the Honeymoon Period? Follow along via video Everyone in the Amazon industry has heard about the so-called "Honeymoon Period," and after years of crafting strategies around an observation (by Anthony Lee in 2015, which he himself, as a very smart man, denounced using scientific literature), it is time for us to try to get closer to the truth. And that is why in the article, you will find references to 15 scientific papers and 2 patents on the A9 Algorithm - the one from 2022 and the updated one from November 2023. Before anyone starts getting concerned about the latest patent update being from almost a year ago, know that semantic matching, BERT, and COSMO will be presented in the article (and Danny's video). The reason is simple: we have the baseline, and what gets added are layers. You will see how the move Using LLMs for processing data and updating rankings in (close to) real-time matches perfectly with the COSMO framework and what RUFUS is currently doing with the results. The scope of the video is to allow you to peek at what is coming and what will be presented in the article, as we will be working around the technical details of what really works when you launch a product on Amazon and what the myths are surrounding the Honeymoon Period phenomenon. * 30-60 day grace period where Oana goes in-depth in this article (I will also cover 7-14 days) * Getting the Honeymoon Period every time * Resetting the Honeymoon Period (with the ASIN deletion) * Having a bad honeymoon period

The point of this is to focus your time and attention on what matters versus theories without scientific data to back them up. In the video, there is only a short intro showing one of the figures presented in the patent; it focuses on the specific moment when a product appears for the first time in search. This image is from the 2023 patent; however, in the article, you will find an in-depth description and comparison between the 2022 and the 2023 algorithm updates as Amazon introduced a more sophisticated method of refining and displaying search results. That will allow you to understand what changed from 2022 to 2023 when it comes to launching products on Amazon and not only that but also ranking and gaining visibility for already established products. The article is the result of many hours of work and recording, going back and forth. As we want to ensure it is easy to read for everyone, technical details are included since we are quoting and writing from scientific literature. But do not worry; there are a couple of things everyone needs to understand that will make things easier without delving into the technical details of how the algorithm works. These are: Prior Predictions Posterior Predictions Prior Predictions using the Bayesian formula Learn these, and you will understand ranking on a whole new level. Follow along via video

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Ranking in Real Time Part 3 In this episode of Ranking in Realtime, Colin Raja returns for part 3 of the series, focusing exclusively on finding highly converting keywords. Using past PPC performance data alongside tools like Datadive, Brand Analytics, and SellerSprite, Colin shares strategies for optimizing keyword selection to enhance campaign effectiveness for launching. Key Focus Areas: PPC Performance Review: Analyzing historical data to identify top-converting keywords for launches and relaunches. Tool Utilization: How to leverage Datadive, Brand Analytics, and SellerSprite to uncover new keyword opportunities and improve search visibility. Conclusion By analyzing PPC data and utilizing powerful tools, sellers can identify high-impact keywords, enhance visibility, and boost sales on Amazon. Missed Part 2? Colin explored advanced Amazon strategies, including category optimization, competitive analysis, semantic mapping, NLP models, and Amazon Recognition to enhance listings and predict user behavior. He also covered phased PPC strategies to refine keyword focus over time. Check out Episode 1 to start from the beginning and learn more about ranking strategies on Amazon! Looking for a Free PPC Audit? Visit Databrill.

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Ranking in Real Time: Part 2 Semantic Mapping, Node Leveraging & More... In this episode, Colin Raga returns to delve deeper into advanced Amazon strategies, focusing on category optimization, competitive analysis, and semantic mapping. Colin begins with category optimization, emphasizing the value of cross-category opportunities. Next, Colin discusses competitive analysis. He highlights the importance of comprehensively listing competitors' product types and identifying gaps where you can differentiate your offering. The episode also introduces advanced tools like semantic keyword mapping, NLP models, and Amazon Recognition. These tools help refine your listing by identifying related keywords, predicting user search behavior, and optimizing product images. Colin wraps up by stressing the importance of a phased PPC strategy, starting with broad campaigns to gather data and refining them over time to focus on high-performing keywords. Looking for a Free PPC Audit? https://www.databrill.com/

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Fraser Smeaton: The $50M Amazon Success Story From Losing to Winning Early Years and Career Beginnings Fraser Smeaton’s journey began in the field of Electrical Engineering at university, but his career soon shifted to the corporate world. He spent eight years working in Marketing and General Management roles, where he gained invaluable experience in business strategy and market dynamics. From Side Hustle to Full-Time Entrepreneur In 2009, Fraser started a side hustle that quickly grew into a full-time business. The venture gained rapid traction, going viral within its first year, which led Fraser to leave his corporate job to focus entirely on his new business. Initially, the business was promoted through its website, heavily supported by Facebook advertising, which drove significant growth in the early years. Expansion and Early Challenges As the business grew, Fraser expanded into wholesaling, including becoming an Amazon vendor. This period of expansion, which lasted until 2012, was marked by rapid growth. However, the company soon faced the challenges that come with scaling up. As competition increased and costs soared, the demand for their products began to decrease. The Low Point and Strategic Shift By 2015, Fraser's business faced over £1 million in losses, leading to a workforce reduction by half. Fraser noted that third parties sold their wholesale products on Amazon and decided to sell directly on Amazon to capture retail and wholesale margins and control sales. Refocusing on Amazon Pivoting to Amazon as the main sales channel was pivotal for the company. Success hinged on refining all Amazon-related processes—procurement, logistics, pricing, content, SEO, advertising. Fraser's belief in cumulative small improvements and launching over 150 new products each year drove substantial growth. Navigating the Pandemic The pandemic presented new challenges, particularly as the business struggled while other sectors flourished. However, Fraser’s quick action to control costs and focus on improving internal processes helped the company navigate through this difficult period. Instead of retreating, they used this time to refine operations, setting the stage for future success. Current Success and Business Moat Today, Fraser’s business generates over $50 million annually and employs more than 60 people. The company’s competitive advantage lies in its ability to manage complex operations profitably in a tough category. This expertise has allowed the business to thrive in an increasingly competitive landscape. Looking for a Free PPC Audit? https://www.databrill.com/

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Ranking in Realtime Part 1 - with Colin Raja This is a multi-part series that goes behind the scenes of ranking a product from start to finish. Colin will take you through every single step, from all the preparation to execution to the results. This is part one; we will provide weekly updates live (every Thursday) so you get to see in real time the whole process, the good, the bad, the ugly, and everything in between. Covered in this episode: Keyword Selection: Start by identifying the keywords that are most relevant to your product launch. Choose ones that are both impactful and realistic to target. Product Definition: Shape your product based on the chosen keywords. Align its features, design, and messaging with these keywords to boost visibility and market relevance. Market Gap Analysis: Look for gaps in the market by examining keywords that are less competitive and current trends. This strategy will help you differentiate your product. Pre-Design Testing: Before diving into the design phase, use tools like Canva to create preliminary mockups. This step helps you get a feel for potential AI-generated images and sets the stage for your designer. Design Process: With your mockups ready, work closely with your designer to finalize the product's design. Incorporate feedback and utilize testing tools to refine the design further. Follow along on Youtube - https://www.youtube.com/live/6CpfvwMzXCE?si=c4ta2ABo42mkisrn

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Main Image Monthly - Making Magic with Main Images Welcome to our new monthly show, where we bring in some of the world's best Amazon conversion optimizers. If you know the difference between Russell Brunson (Templates) and Peep Laja (The Godfather of Conversion Rate Optimization), then you have come to the right place. Each month, we will take an ASIN and run tests using all our technology, then bring it back to the table and break down our findings. Showing you how easy it is to test, how to test properly, and how to use your imagination. "The magic you are looking for is in the work you are avoiding" Your Takedown Team Sim Mahon (8fig Seller) Andri Sadlak(ProductPinion / 8fig Seller) Dorian Gorski (Generated over $1 billion Client in sales) Matt Kostan (ProductPinion , Multiple 7 figure brands) About Our Guest Panelists Sim Mahon runs an eight-figure business with six private label brands spanning various categories. Over the past eight years, he has navigated the highs and lows of eCommerce, from eBay to Amazon, and from Vendor Central to Seller Central. His journey has equipped him with a wealth of experience and insight into the dynamic world of Amazon. Dorian Gorski is a seasoned Amazon expert with over 11 years of experience, partnering with top brands and Fortune 500 companies. He has founded several creative ventures that have collectively generated over $1 billion in sales for his clients. Currently, Dorian specializes in data analysis and optimizing conversion and click-through rates. Matt Kostan (ProductPinion, Multiple 7-figure brands). With over a decade of experience in selling on Amazon, Kickstarter, and retail, he has built multiple seven-figure brands from the ground up. At ProductPinion, Matt leads a team dedicated to helping Amazon sellers grow their sales through real consumer insights from hundreds of thousands of shoppers. Andri Sadlak (ProductPinion / 8-figure Seller) is not a serial killer, but a serial immigrant and entrepreneur. Now running an eight-figure brand, Andri started his journey by launching his first FBA business in 2017 and selling it three years later before co-founding ProductPinion, a leading conversion optimization tool for Amazon sellers.

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The Advanced Series Part 1 The Connection Between Rufus, Rekognition, and Comprehend. Today, I'm with Jeffery Anderson. He sold his business in 2021 and recently invested in a tea company. Jeffery's expertise lies in technical processes tailored for large sellers and agencies, along with providing software training. Additionally, he runs a training and recruitment center in the Philippines that specializes in software skills. There's quite a buzz in the community about Rekognition and Comprehend. However, many aren't sure what they're looking for or how to scale these tools effectively. Diving deeper into the technical aspects is key to unlocking their full potential. Join us as we embark on a practical journey to optimize a listing, where we'll be piecing together the process step-by-step. In our introductory episode tomorrow, we dive into the initial findings and set the stage for what's to come. Throughout this series, consider us your R&D team, dedicated to crafting a repeatable method for updating an entire catalog with the help of tools like Comprehend and Rekognition. By the conclusion of two or three episodes, we'll be ready to share valuable SOPs and detailed process maps. Expect to gain insights on: * Initial observations using Rekognition and Comprehend. * The strategy behind analyzing Rufus through these innovative lenses. * A comparative look at Rekognition versus Amazon's Listing Creator. * The development of a process map from scratch.

We're committed to transparency, showing you the creation in the process live, without holding anything back. Stay tuned for a series that promises to deliver actionable content and resources by its end. Follow along on Youtube and Take Notes?

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The Broadmatch Show - Vanity SEO Traffic, Checkout Optimization & New Experiments Why Microsoft Clarity is Powerful & Free Danny McMillan emphasizes the value of Microsoft Clarity for website optimization. He recalls using multiple tools, but now Clarity integrates these features and pairs well with Google Analytics. It helps users spot and resolve issues affecting conversion rates, providing essential visibility. Not All Traffic is Equal Danny differentiates between vanity traffic (high volume, low engagement) and quality traffic (targeted, likely to engage). He stresses progress forms to refine audience profiles, reducing spam and increasing traffic relevance. Testing and Implementation Danny outlines testing methods: * A/B Testing: Compares page versions to find the best performer. * Heatmaps: Shows user interactions, highlighting interest areas. * Session Recordings: Offers in-depth user behavior analysis.

These tools help site owners enhance their pages and attract valuable traffic. Checkout Page Optimization Danny discusses optimizing checkout pages by simplifying processes, adding trust signals, and improving user experience. Adam Heist focuses on conversion rate optimization (CRO) and main image tests for 2024. CRO and Main Image Tests Adam's CRO approach highlights the importance of main images in e-commerce. He advocates for main image testing and split testing to collect performance data. New Traffic Experiments Adam plans to explore new traffic sources in 2024: * Levanto: Using influencers for traffic. * Google Ads: Attracting targeted visitors through paid search. * Demand-Side Platforms (DSP): Investigating programmatic advertising.

Other Hacks Adam mentions strategies like logistics cost optimization to enhance business efficiency. For a Free PPC Audit, visit https://www.databrill.com/.

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Mastering Amazon Listings: Essential Auditing Strategies In this episode, Oana joins to discuss the essential steps for your product's market success. Key actions include auditing listings, in-depth product understanding, and strategic business alignment. Understanding the Product * Detailed Analysis: Examine your product’s features thoroughly. * Unique Selling Points: Identify what sets your product apart.

Target Audience * Identification: Know who buys your product and their demographics. * Discussion on Demographics: Understand your audience's preferences and purchasing motivations.

Client Persona * Building Client Personas: Create personas for active users and launch targets to inform marketing. * Data-Driven Insights: Use analytics to profile your ideal customer's habits and pain points.

Image Quality Assessment * Evaluation: Ensure high-resolution, accurate product images. * Impact on CTR and CVR: Quality images can improve click-through and conversion rates.

SEO Analysis * Amazon’s COSMO Framework: Apply COSMO (Content, Optimization, Search Terms, Media, Offers) for SEO strategy. * Shopper Persona Development: Develop a shopper persona for targeted SEO content.

Review Analysis * Customer Reviews: Analyze reviews for feedback and improvement opportunities.

Market Positioning * SWOT Analysis: Identify strengths, weaknesses, opportunities, and threats.

Goal Alignment * Setting Goals: Set goals based on SWOT insights, align with business strategy. * Continuous Reassessment: Regularly reassess goals to stay relevant.

Summary Audit listings, understand your product, identify your audience, and use high-quality images and SEO to attract customers. Analyze reviews for feedback and conduct a SWOT analysis for strategic positioning. Align and adapt goals for sustained competitiveness. About Oana Oana Padurariu is the Head of Amazon at Trivium, an advertising whiz with a flair for SEO and PPC. From political science dreams to Amazon mastery, she's led brands across the US and EU to success. Now, she channels her passion for the Amazon puzzle into leading her team to innovate and excel in the competitive e-commerce space. Oana embodies growth, challenge, and the thrill of the digital marketing frontier.

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Skyrocket Your CTR Like a Boss In this week's episode, Melissa dives into CTR, discussing strategies for improvement and how to fine-tune your testing for a better chance at success. Improving Click-Through Rates (CTR) on Amazon through advertising can significantly boost your product visibility and sales. Today she will discuss three effective strategies: 1. Optimizing Your current Product Listings (And Common Things Sellers Miss) * Compelling Titles: Ensure your product titles are clear, concise, and include relevant keywords. * High-Quality Images: Use high-resolution images that showcase your product from multiple angles. * Detailed Descriptions: Provide thorough and engaging product descriptions, highlighting key features and benefits.

Leverage Sponsored Ads (most sellers still fail to understand what relevance is and go too wide) * Target Relevant Keywords: Use Amazon’s keyword tools to find and target the most relevant and high-performing keywords for your products.
Adjust Bids Strategically: Monitor your ad performance and adjust your bids to maximize visibility for high-performing keywords.
Utilize Negative Keywords: Add negative keywords to prevent your ads from showing up in irrelevant searches, improving the efficiency of your ad spend.
A/B Test Your Ads (most sellers are lazy here, either not testing or pulling it too early due to lack of patience or ignorance when it comes to testing) * Test Different Ad Creatives: Experiment with different images, headlines, and ad copy to see what resonates most with your audience.
Monitor Performance Metrics: Track CTR, conversion rates, and other key metrics to determine which versions of your ads are most effective.
Refine and Repeat: Use the insights gained from A/B testing to continually refine and improve your ads.

Implementing these strategies can help enhance your Amazon advertising efforts, leading to higher CTR and ultimately, better sales performance.

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8 Figures in 6 Months - Amazon Seller Andy Slamans Shares All Andy Slamans has had an extraordinary year, and come June, he shattered the 8-figure ceiling, surpassing all growth expectations. He's poised to reveal the strategies that propelled his team to such remarkable heights, offering insights you can harness to elevate your own business. About Andy Andy Slamans - A decade into revolutionizing the e-commerce space, Andy Slamans is at the helm of Amazing Freedom Brands, an empire boasting an 8-figure lineup of direct-to-consumer products that have dominated Amazon and Shopify. Since its inception in 2015, the brand has skyrocketed, amassing over $75M in sales. The momentum is palpable as Andy's brands shattered records with a staggering $428,000 in sales during the electrifying 48 hours of Amazon’s Prime Day 2024 event. Before becoming an Amazon titan, Andy dedicated 15 years to nurturing futures as a full-time houseparent for underprivileged high school boys. His journey now continues alongside his wonderful wife, Deanna, celebrating 29 years of marriage, and their two children, Korri and AJ. Home for the Slamans is the sweet town of Hershey, PA, where they share their lives with a loyal dog and two spirited Savannah cats, who became part of the family just before "Tiger King" took the world by storm.

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Cutting-Edge Product Research in 2024 with Isabella Ritz In this episode of Seller Sessions, Adam Heist welcomes Isabella Ritz, an expert in Amazon product research and development. They delve into the crucial aspects of launching and selling products on Amazon, sharing insights on leveraging AI, optimizing product listings, and finding the right factories. Key Discussion Points: * Importance of Product Research: + Isabella emphasizes the foundation of successful Amazon selling lies in robust product research and development. + The pitfalls of cheap products and the challenges in maintaining margins with high PPC costs are discussed. * Using AI for Product Development: + Isabella outlines the steps to use tools like Smart Scout and ChatGPT for product research. + The significance of analyzing customer reviews and sentiments using AI to tailor product features and marketing strategies. * Approach to Budget Allocation: + A balanced approach towards inventory and marketing budget is recommended. + Investing in higher ticket products (e.g., $69.99 and above) can lead to better margins and less competition. * Sourcing and Working with Factories: + The challenges in finding reliable factories are addressed, with a recommendation to use brokers for better negotiation and quality assurance. + Isabella shares her experience with sourcing agents who provide significant cost benefits over direct communication with suppliers on platforms like Alibaba. * Product Launch Strategy: + The necessity of programs like Vine for early reviews and the importance of a solid PPC strategy. + Utilizing external traffic sources such as Google blogs, Join Brands Live, and social listening tools for comprehensive market penetration. * Creating Effective Listings: + The shift from feature-based to experience-based product descriptions to enhance customer engagement and align with Amazon's evolving algorithms. + The use of tools like ChatGPT to craft compelling and SEO-optimized product listings based on customer feedback and competitive analysis. * Pricing and Margin Strategy: + Emphasis on higher-priced, differentiated products to maintain profitability amidst rising costs. + Detailed approach to calculating cost of goods, shipping, and ensuring a healthy profit margin post all expenses.

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Prime Day Surge: Capitalising on the Mid-Sale Rush In this engaging episode, join Melissa Davis as she comes back to share valuable strategies for excelling during Prime Day and beyond. Discover the secrets to keeping your cool, smart inventory management, strategic pricing adjustments, ad optimization, and setting the stage for ongoing success. Unlock the Power: Essential Highlights Maintaining a Calm and Focused Mindset: -Techniques for staying calm and focused during the high-pressure Prime Day period and post Prime Day drop off. -Time management tips to balance immediate tasks and long-term goals. -Stress-relief practices and mental health strategies for sellers. Real-Time Inventory Management: -Strategies for monitoring stock levels and avoiding sell-outs. -Tips on leveraging Amazon's inventory tools for timely restocking. -How to manage FBA inventory and ensure quick replenishment. Dynamic Pricing Adjustments: -Techniques for adjusting prices to stay competitive during Prime Day. -Balancing discounts with profitability to maximize sales without eroding margins. Optimizing Sponsored Product Ads: -Best practices for running effective mid-Prime Day ad campaigns. -Analyzing ad performance in real-time and making necessary adjustments. -Targeting strategies to capture high-intent buyers during peak hours. Prepping for Post-Prime Day Success: -Planning for post-Prime Day inventory management and restocking. -Strategies for leveraging Prime Day data to improve future sales. -Building long-term customer relationships and encouraging repeat business. -Set up 7 Day Views Remarketing with competitive pricing. Join us as we delve into these essential strategies to ensure your Prime Day is not only profitable but also sets the stage for sustained success.

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5 Tactics for Dominating Amazon Prime Day! Melissa returns for your weekly prescription of PPC; this time, she will focus on 5 key areas for you to roll into Prime Day like a boss. Explored Thoroughly in This Episode Inventory Management: Ensuring You Have Enough Stock and Managing Logistics to Meet the Increased Demand. * Don't sell yourself out of profit. * Utilize the boost in traffic for aged inventory.

Pricing Strategies for Prime Day: Techniques for setting competitive prices and offering attractive discounts * Coupons: Confirm approval. * PEDs: Check statuses often. * You NEED a discount of some kind.

Effective Advertising Strategies: How to create impactful ad campaigns that drive traffic and conversions during Prime Day. * Budgets over Bids. * Check early and often.

Data-Driven Decision Making: Analyzing sales data and customer behavior to refine strategies for future Prime Days. * Trust what you know works. * Risky time to test. * Look at BA Ranks since Prime Day was announced.

Enhancing Customer Experience: Providing excellent customer service, handling returns efficiently, and gathering reviews post-Prime Day * Set up a Review Automator that is Amazon TOS compliant. * Be ready for returns. * Message Templates for Efficiency.

Summary Melissa shares five strategies for excelling on Amazon Prime Day, focusing on managing inventory and logistics, setting competitive prices with discounts, creating effective ad campaigns, making decisions based on sales data, and improving customer service with efficient returns and review gathering. These tactics aim to help sellers take full advantage of the increased traffic during this event.

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The Art of War On Amazon Part 4 - Black Hat Sellers & The Dark Triad Introduction Welcome back to Seller Sessions! If you haven't listened to episodes 1 to 3 of The Art of War on Amazon, make sure to check those out, as they provide essential context for this final installment.

In this episode, we're diving deep into the psychology of black hat sellers via the framework of the Dark Triad and how it manifests in the competitive world of Amazon.

Introduction to the Dark Triad Dark Triad Traits: Narcissism, Machiavellianism, and Psychopathy These traits are distinct yet interrelated, often leading to social malevolence. Common themes include emotional coldness, duplicity, and aggression.

Narcissism Definition Narcissism is characterized by grandiosity, a need for admiration, and a lack of empathy.

Traits * Grandiosity and Entitlement: Narcissistic sellers might feel they deserve to dominate the market and believe they are superior to their competitors. * Lack of Empathy: They may not care about the harm they cause to other sellers or the unfairness of their tactics, focusing solely on their own success.

Machiavellianism Definition Named after Niccolò Machiavelli, this trait involves cunning strategies and manipulative behavior.

Traits * Manipulation and Deceit: These sellers use cunning strategies to deceive and sabotage competitors, including fake reviews and false reporting. * Strategic Planning: They meticulously plan their attacks, exploiting loopholes and weaknesses in Amazon's system.

Psychopathy Definition Psychopathy, or antisocial personality disorder, involves a lack of guilt or remorse for harming others.

Traits * Lack of Remorse: Psychopathic sellers may employ ruthless tactics without any moral boundaries. * Impulsivity and Thrill-Seeking: They enjoy the thrill of outsmarting competitors and the power that comes from disrupting other businesses.

We Will Also Cover * Common Tactics * Defending Against Black Hat Sellers * Knowing Your Enemy * The Only Way to Beat Them * Strategic Positioning * Countering Black Hat Attacks in Q4

As the great Sun Tzu said, "In the midst of chaos, there is also opportunity."

Understanding these traits and their implications can help you develop strategies to protect your business and navigate the competitive landscape on Amazon more effectively.

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AD TALKS: Advanced Budget Allocation Introduction In this episode of AD TALKS, Melissa dives deep into the critical topic of budget allocation for Amazon PPC. The discussion centers around how to effectively distribute a limited advertising budget to maximize return on investment while navigating the complexities of various ad types and seasonal trends.

Business and Account Goals * Increasing sales * Enhancing brand awareness * Launching new products

Data-Driven Approach The core idea is to create a structured, data-driven approach to budget allocation that aligns with company goals and adapts to market conditions.

Avoiding Shiny Object Syndrome One major pitfall is the temptation to try too many things at once, leading to a fragmented strategy with too many targets on a small budget.

Approach to Budget Allocation 1. Define Goals Set clear, specific goals for what you want to achieve with your advertising budget.

Analyze Historical Data Use past performance data to inform your budget allocation decisions.
Segment Budget Divide your budget into segments based on goals, product lines, or other relevant criteria.
Keyword Strategy Develop a keyword strategy that targets the most relevant and high-performing keywords.
Seasonal Adjustments Adjust your budget allocation to account for seasonal trends and peak periods.
Competitive Analysis Monitor your competitors’ strategies and adjust your approach accordingly.
Continuous Optimization Regularly review and optimize your campaigns to ensure maximum efficiency.
Automate and Scale Use automation tools to manage and scale your campaigns more effectively.
Monitor and Report Keep track of your campaign performance and make data-driven adjustments as needed.

Conclusion An effective Amazon Advertising budget allocation strategy requires a balance of data-driven decisions, continuous monitoring, and flexibility to adapt to changing market conditions. By defining clear goals, analyzing past performance, and regularly optimizing your campaigns, you can maximize your advertising ROI and achieve your business objectives.

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🎥 8 Figure Seller Sim Mahon - 3 Image Hacks All Sellers Should Be Using 📸

Sim Mahon returns with tactical insights following his in-depth show with partner Jack. This time, he gets hands-on with three image hacks that boosted his business from 7 to 8 figures. Here are Sim's top image hacks to increase your click-through rate (CTR). 🚀

Hack 1 - Using Amazon Germany for inspiration 🇩🇪

Hack 2 - Using real awards and PR to enhance CTR 🏆

Hack 3 - Using not so real awards... 🤫

Bio: Sim runs an eight-figure business with six private label brands spanning various categories. Over the past eight years, he has navigated the highs and lows of eCommerce, from eBay to Amazon, and from Vendor Central to Seller Central. His journey has equipped him with a wealth of experience and insight into the dynamic world of Amazon. 🌐

Follow along on Youtube - 📝

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AD TALKS: Amazon PPC Impact

Welcome to the first episode of our podcast series of AD TALKS. This episode marks a special occasion as Melissa Davis makes her debut on Seller Sessions as a Co-Host. Melissa will be doing a weekly show on all things Amazon PPC. Melissa has been immersed in the Amazon space for nearly nine years, with a specialised focus on Amazon Advertising. Her approach is distinctly data-driven yet heart-led, allowing her to uniquely blend technical expertise with creative insight. This combination has enabled her to excel in navigating the complexities of Amazon's dynamic environment, making her a valuable asset in this field.

Episode 1: What is Amazon’s Creator Connections?

Amazon’s Creator Connections is a groundbreaking initiative aimed at fostering collaborations between content creators and sellers on its platform. This program is crafted to help sellers boost their product awareness, increase sales, and build brand credibility by leveraging the influence and reach of content creators.

Who is Amazon’s Creator Connections for?

Then a deep dive into:

Getting Started with Creator Connections.
Challenges and Considerations
Sample Swiper Filtering
Sample Distribution Choices
Approach to Research and Communication
Content Ownership and Usage Rights
Guidelines for Influencers

Summary

Amazon’s Creator Connections program is a valuable tool for sellers looking to enhance their product visibility and drive sales through strategic partnerships with content creators. By understanding the program’s mechanics, managing challenges effectively, and adhering to best practices, sellers can maximise the benefits and achieve their marketing goals.

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The Broad Match Show - 9 Figure Scaling, Ranking, Red Flags & Black Hat

Introduction

Welcome to another exciting episode of the Broad Match show!

Adam's Segment: What's Coming Up

Adam kicks off the discussion with some intriguing updates and future plans:

Summer in Canada: Adam shares his experiences and upcoming summer plans.
New Launches/Brands: A preview of exciting new product launches and brand developments.
9-Figure Scaling: Tips and strategies for scaling businesses to nine figures, focusing on growth and expansion.

Adam's Main Discussion

Adam delves into the Cosmo Paper and its significant implications for the future:

Organic Ranking: How the Cosmo Paper influences organic search rankings (following his podcast last week).
Listing Development: Innovative approaches to developing more effective product listings.
Creative Strategies: Enhancing creativity in digital marketing and product presentations.

Danny's Segment: What's Coming Up

Danny provides updates on his upcoming projects and topics of interest:

New Live Podcast Setup: Enhancements and new features in the podcast's live setup.
Melissa Davis from Databrill joins the podcast alongside Sharon and Adam, adding valuable insights into PPC on a weekly basis.
Art of War Series: The conclusion of the popular "Art of War" series, focusing on black hat sellers and the dark triad framework just in time for Q4 lead in.

Danny's Main Discussion

Agency Red Flags: Key issues to watch out for when working with agencies, both from an agency's and a client's perspective.
Managing Accounts: Questions to ask about account management and workload.
Communication: The importance of effective communication between clients and agencies.
Size Matters?: Why bigger isn't always better in the agency world.
Transitioning: Smooth transitions when changing agencies.
Pricing Models: Understanding flat rate versus percentage-based pricing.
Case Studies and Strategies: Evaluating case studies and the effectiveness of proposed strategies.
Managed vs. Unmanaged Services: Comparing different service models.
Performance Only Agencies: Pros and cons of agencies that focus solely on performance metrics.
Agency Switcher: Advice for sellers considering switching agencies.
Full-Service Agencies: Comprehensive service options versus specialised agencies.
Seller Types: Identifying which types of sellers agencies typically avoid.

Final Thoughts and Wrap Up

In the wrap-up segment, Danny shares some personal insights and final thoughts:

ADHD: Updates on ADHD 360, including a quick transition to a private model within four weeks.
Chat GPT Chef: The continuous interaction and improvements in using Chat GPT for various tasks.

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Amazon's New AI Ranking Algorithm with Vannesa Hung Host: Adam Heist

Guest: Vannesa Hung

Introduction Welcome back to another episode of the Seller Sessions podcast. In this episode, host Adam Heist delves into the fascinating world of Amazon's AI advancements with Vannesa Hung, a renowned Amazon expert. The discussion centers around Amazon's new AI-driven ranking algorithm, known as Cosmo, and its profound implications for sellers on the platform.

Amazon's AI and the New Ranking Algorithm Adam kicks off the episode by discussing Amazon's significant investment in AI technologies and how it's revolutionizing the ranking algorithm. He mentions Cosmo, a system designed to fundamentally change how products are shown to customers on Amazon. Vannesa, who has a deep understanding of Amazon's backend systems, introduces the concept of Cosmo and its potential impact on sellers.

The Evolution of Listing Optimization Vannesa explains the traditional approach to listing optimization, which focused heavily on keywords. Sellers have historically optimized their titles, bullet points, and backend attributes to rank for specific keywords. This method was based on the premise that Amazon is the largest search engine for products, and success depended on appearing in searches for relevant keywords.

The Shift from Keywords to Context With the introduction of Cosmo, Vannesa highlights a significant shift from a keyword-centric approach to a context-driven model. Cosmo utilizes common sense knowledge to understand products better, going beyond keywords to consider the context and intent behind a search. This means that product listings will need to be enriched with more detailed information to provide a holistic understanding of the product's use and target audience.

Implications for Sellers Vannesa discusses the major implications of this shift for Amazon sellers:

Audience Understanding: Sellers need to have a deep understanding of their target audience. This involves knowing their preferences, behaviors, and buying intentions.
Enhanced Listings: Listings should now include detailed contextual information. This includes lifestyle images and descriptions that provide context about the product's use and its suitability for different scenarios.
Backend Optimization: It's crucial to fill out all relevant attributes in the backend, ensuring that the AI has comprehensive data to work with.

Testing and Preparing for the Future Adam and Vannesa discuss practical steps sellers can take to prepare for this new AI-driven environment:

Use AI Tools: Leverage AI tools like ChatGPT to understand your audience better and generate comprehensive listing content.
Test Listings: Use Amazon's new listing generator to test how well your product is understood by the AI. This helps identify any discrepancies and allows for adjustments to be made.
Monitor Changes: Stay informed about updates from Amazon, particularly those announced at events like Amazon Accelerate, which will feature extensive tracks on AI advancements.

Real-World Examples and Insights Throughout the conversation, Vannesa shares real-world examples from her experiences with clients. She illustrates how changes in listing content and images have led to reclassification of products by Amazon's AI, underscoring the importance of getting the context right.

Conclusion Adam wraps up the episode by emphasizing the dynamic nature of selling on Amazon and the importance of staying ahead of changes. Vannesa reiterates that while keywords remain important, the context provided around them will be the key differentiator in the new AI-driven landscape.

For sellers looking to navigate these changes, Vannesa offers her expertise through her service called Amazon Intelligence, where she helps optimize catalogs based on these new principles.

Call to Action Stay tuned for more updates and insights from Seller Sessions. Subscribe to the podcast to keep up with the latest trends and strategies in the world of Amazon selling.

Looking for a Free PPC Audit? https://www.databrill.com/

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The Art of War on Amazon (Part 3) Welcome back to Seller Sessions! In this third installment of "The Art of War on Amazon," Danny dives deep into the psychological strategies and leadership principles that can elevate an Amazon business. If you haven’t listened to the first two parts, I highly recommend you do so for better context. Let's explore these insightful principles:

Blaming Your Competitors Locus of Control: This psychological concept differentiates between internal and external perceptions of control. Amazon sellers often fall into the trap of attributing their failures to external factors, such as competitors' pricing. This external locus of control can hinder growth by focusing on barriers rather than improving strategies. Success on Amazon hinges on innovation and customer data—control your actions, not the competition.

Lead by Example, Not Fear True leadership is about modeling the behavior you expect. Inspire your team with hard work, integrity, and dedication, rather than intimidation. Leading with fear breeds resentment and disengagement, while leading by example cultivates respect and loyalty. As the saying goes, "a fish rots from the head down," highlighting the importance of positive leadership.

Never Outsource Well-Being to Social Media Social networks are engineered for attention, often at the cost of mental well-being. While they can be useful for business, they can also lead to doomscrolling and unhealthy consumption of content. Remember, social media is not the real world. It's crucial to maintain a balance and not let it dictate your happiness or productivity.

For Revenge, Dig Two Graves Pursuing revenge harms both the seeker and the target. It feeds anger and bitterness, leading to a cycle of retaliation and conflict. Instead of seeking revenge, focus on your success and personal growth. As Danny puts it, “holding on to anger is like drinking poison and expecting the other person to die.”

The World Doesn't Revolve Around You Accountability and hard work are key. When you take responsibility and replace entitlement with effort, you’ll notice positive changes in your results. It's not the world that's changing but your perception and actions. Change begins within, and as you adapt and grow, the world aligns with your progress.

You're Exactly Where You're Meant to Be You are the sum of countless micro-decisions. If you’re not happy with your current situation, identify and understand your patterns. Use critical thinking to break negative cycles. Remember, you are often the common denominator in your experiences, so focus on self-improvement.

Never Communicate Sincerely with the Insincere Engaging with people who have no intention of resolving issues is a waste of time and energy. Recognize crazy-making behavior and avoid getting entangled in it. Sometimes, the best response is silence, preserving your energy for more constructive interactions.

Needs vs. Wants Reflect on Maslow’s Hierarchy of Needs to understand what truly motivates you. This hierarchy emphasizes the importance of meeting basic physiological and safety needs before pursuing social, esteem, and self-actualization needs. Understanding this can help keep your entrepreneurial drive in perspective.

Optimise for Peace, Not Happiness Happiness is fleeting, but peace can be sustained long-term through self-accountability, self-awareness, and strong boundaries. Cultivate relationships that add value to your life and remove those that don't. Metaphorically, without war, you cannot have peace. It's the struggles that teach you the value of tranquility.

Presence Over Presents Your time and attention are the most valuable gifts you can give. Whether it’s to your loved ones or team members, being present and attentive creates lasting positive impacts. People will always remember how you made them feel.

Hold Down Your Own Power Strong individuals maintain their power and protect others, whereas weak individuals seek to take power from others. By establishing strong boundaries and practicing self-accountability, you become resistant to manipulation and empower yourself.

Conclusion Danny wraps up this session with a teaser for the next and final part of "The Art of War on Amazon." He promises to delve into the psychology of black-hat sellers using the Dark Triad framework, emphasizing the importance of deception in warfare as quoted by Sun Tzu.

Tune in next time as Danny continues to equip Amazon sellers with the strategies needed to navigate and succeed in the highly competitive marketplace. Until then, take these principles to heart and implement them to gain a competitive edge.

Looking for a Free PPC Audit? DataBrill

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In-depth with 8 Figure Amazon Sellers Sim & Jack Introduction Welcome back to Seller Sessions! In this episode, host Danny interviews Sim and Jack, two UK-based entrepreneurs who have built an impressive eight-figure business. Their journey, which began in 2017, is filled with valuable insights and lessons for anyone looking to scale their e-commerce venture.

Getting Started: The Early Days Sim's Story: * Sim shares his beginnings in e-commerce, influenced by his father's old-school marketing business that started in 1977. * Initially, they ventured into eBay around 2004-2005, experimenting with auctions. * By 2008, they began selling on Amazon, where one of their first products remains a best-seller.

Jack's Journey: * Jack, a chartered accountant with a lower risk appetite, joined the company through a family connection, marrying Sim's sister. * His background in big firms and a stint in politics provided a stable foundation for their business.

Building the Business: Key Milestones The Vendor Program: * They entered Amazon’s Vendor Program in 2018, which was a double-edged sword. It offered high volume but low margins and significant operational challenges. * Despite the initial success, it was unsustainable due to the low-profit margins and heavy demands from Amazon.

Covid-19 Challenges: * The pandemic brought unexpected opportunities and challenges. They pivoted to selling PPE but faced issues like price gouging accusations and operational strain. * Lockdown periods forced them to streamline operations, with the core team handling all tasks to keep the business running.

Strategic Changes and Growth Operational Overhaul: * Realizing the inefficiencies in their system, Sim and Jack embarked on a massive reorganization with the help of external consultants. * They attended bootcamps and implemented structured business practices, which were crucial for scaling.

Data and Technology: * They developed a custom product data management system, integrating various data sources to streamline decision-making and operations. * This system helps manage their large catalog and provides insights to optimize their strategy.

Brand and Product Development New Brands: * Sim and Jack are now focusing on developing distinct brands rather than a single umbrella brand, addressing consumer preferences for niche, quality products. * They are particularly excited about a new kitchen brand, leveraging local manufacturing for better cash flow and rapid product development.

Customer Engagement: * Building an email list of 5,500 subscribers has become an integral part of their product validation process. They engage with this community for feedback and product testing, ensuring their offerings meet market needs.

Future Plans Scaling Up: * The goal is to reach higher figures sustainably, focusing on strategic brand building and efficient operations. * They aim to maintain their family business ethos while ensuring it can operate independently in the future.

Community and Networking: * Networking and learning from other successful entrepreneurs have been pivotal. They participate in masterminds and industry events to stay ahead of trends and challenges.

Conclusion Sim and Jack’s journey is a testament to resilience, adaptability, and strategic thinking. From navigating the complexities of Amazon’s programs to leveraging data for informed decisions, their story offers invaluable lessons for aspiring and established e-commerce entrepreneurs alike.

Looking for a Free PPC Audit? https://www.databrill.com/

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The Art of War on Amazon: Part 2 Welcome back to Seller Sessions. Following part one in the series, we delve deeper into your mental game and its impact on your business. It's tough out there for sellers right now, and no hack will fix your mental game. Mastering the 12 parts below will win you half the battle. This is short and sweet, but give me five minutes of your time and you'll see what I mean.

Develop a Moral Philosophy 2. The Person You Lay Down With 3. A Calm Mind, a Fit Body, a House Full of Love 4. Money, Power, and Status Cannot Buy Desire 5. Build a Formidable Circle not a Winners Circle 6. What is a True Friend 7. Avoid God Mode at All Costs 8. Wise vs Smart 9. Fastest Way To Remove Toxic People from Your Life 10. Past Behaviours Predict Future Behaviours Unless there are Changed Behaviours 11. Never Scatter Your Troops 12. The Wise Warrior Avoids the Battle To close, mastering these twelve principles will fortify your mental game, significantly impacting your success as an Amazon seller. Developing a moral philosophy, choosing your partners wisely, and fostering a calm mind and fit body are foundational. Understand that money, power, and status can't buy genuine desire. Build a formidable circle rather than a winner's circle and recognize what a true friend is. Avoid the pitfalls of god mode, differentiate between being wise and being smart, and swiftly remove toxic influences. Remember, past behaviours often predict future ones unless genuine change occurs. Keep your team focused and know that sometimes the wisest move is to avoid the battle altogether. Nail these elements, and you'll be well on your way to winning half the battle in your business journey.

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The BroadMatch Show: SSL2024 Review, ADHD Diagnosis, Side Events, and More In this engaging episode of Seller Sessions, host Danny McMillan welcomes back co-host, Adam Heist to discuss a wide range of topics, from the latest insights into Seller Sessions Live to personal health challenges and the entrepreneurial mindset.

Seller Sessions Live: The Evolution and Impact Refining the Format * One-Day Event: Adam praises the one-day format of Seller Sessions Live, highlighting its efficiency and effectiveness compared to longer events. * Quality Over Quantity: Danny explains that maintaining high-quality content throughout a multi-day event can lead to diminishing returns, hence the decision to keep it short but impactful.

Audience and Atmosphere * Seller-Centric Approach: The event remains focused on sellers ensuring meaningful and genuine interactions. * Unique Speaker Line-Up: Danny and Adam emphasise the importance of featuring new faces and fresh insights, avoiding the repetition.

Logistics and Challenges * Travel Considerations: The convenience of a one-day event minimises travel fatigue and maximises attendee energy and engagement. * Cost Management: By keeping the event to one day, Danny manages to keep costs down, making it accessible without compromising on quality.

Addressing Side Events The Problem with Side Events * Danny's Stance: Danny addresses the issue of side events organised around major events without prior consultation. He emphasises the importance of respect and proper communication when planning such activities. * Exclusive Contracts: To prevent conflicts, Danny mentions that all speakers for next year will be under exclusive contracts, restricting their participation in other events around the same timeframe of Seller Sessions Live.

Impact on Events * Draining Resources: Danny explains how unauthorised side events can drain resources and detract from the main event, making it clear that he will not tolerate such actions in the future.

Personal Journeys and Health Challenges Adam's Stroke Recovery * Three and a Half Months In: Adam shares his progress since experiencing a stroke in Bali, discussing the slow but steady recovery and the importance of incremental gains. * Life Lessons: Reflecting on his journey, Adam draws parallels between business challenges and personal health, emphasising resilience and the power of small steps.

Danny's ADHD Diagnosis * Discovery and Management: Danny recounts his recent ADHD diagnosis and the profound impact it has had on his life and work. He shares practical tips on managing ADHD through micro-dosing and nootropic stacks. * Embracing the Superpower: Rather than seeing ADHD as a hindrance, Danny views it as a superpower that, when leveraged correctly, can lead to hyper focus and significant productivity gains.

Entrepreneurial Insights and Mental Health Mental Health in Entrepreneurship * Shared Struggles: Both Danny and Adam discuss the mental health challenges common among entrepreneurs, including ADHD, anxiety, and depression. * Importance of Vulnerability: They highlight the value of open conversations about mental health, reducing stigma and fostering a supportive community.

Building a Mental Fortress * Upcoming Workshop: Danny introduces his concept of a "Mental Fortress" workshop aimed at helping entrepreneurs build resilience and maintain a healthy work-life balance. * Toolkit for Success: The workshop will cover essential topics like boundaries, emotional literacy, and attachment styles, providing attendees with practical tools to improve both their personal and professional lives.

Future Plans and Projects Adam's Summer Plans * Reconnecting with Roots: Adam plans to spend the summer in Canada, focusing on personal and professional catch-up while enjoying time with family and friends. * Exploring Austin: He also considers moving to Austin, Texas, for the winter to explore new opportunities and experiences.

Danny's Upcoming Ventures * Tech Development: Danny hints at exciting new tech developments at Databrill, aimed at improving the search and PPC experience for sellers. * Book Launch: He is also working on a book titled "The Evolved Man," which will address key aspects of masculinity and mental health.

Key Takeaways * Event Efficiency: The one-day format of Seller Sessions Live is praised for its effectiveness and high-quality content. * Health and Resilience: Both Danny and Adam share their personal health journeys, offering valuable insights into managing ADHD and recovering from a stroke. * Mental Health Focus: The episode emphasises the importance of mental health in entrepreneurship, encouraging open discussions and supportive communities. * Future Innovations: Listeners can look forward to new tech developments and an insightful book from Danny, aimed at enhancing both business and personal growth.

Conclusion This episode of Seller Sessions with Danny McMillan and Adam Heist is a treasure trove of insights, from the practicalities of running a successful e-commerce event to deeply personal stories of health and resilience. It underscores the importance of community, mental health, and continuous improvement in both business and life.

Looking for a Free PPC Audit? Data Brill PPC Audit

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The Biggest Hack This Seller Used To Reach 9 Figures Welcome back to another insightful episode of Seller Sessions, hosted by Danny McMillan. In this episode, we are rejoined by Mels Terlouw, a seasoned entrepreneur peaking at 9 figures in sales. Together, they delve into the critical but often overlooked topic of addressing customer objections, a vital component of successful sales strategies.

Key Insights from Mels Terlouw * Understanding Psychological Warfare in Sales: Mels emphasises that selling is akin to psychological warfare where the goal is to win the customer’s heart. He gets frustrated with the common reliance on hacks and algorithms, urging sellers to focus on genuine customer engagement. * Addressing Customer Objections is Crucial: Many sellers neglect addressing objections because it is perceived as tedious and unglamorous. However, Mels argues that understanding and addressing these objections is fundamental to transforming potential customers into actual buyers. * The Importance of Product Presentation: Mels discusses how subtle changes in product listings, like simplifying installation instructions or using psychological cues in images, can significantly impact customer perception and overcome objections.

Strategies for Overcoming Objections * Tailored Product Features: By focusing on specific customer objections, sellers can tailor their products to meet these needs, significantly enhancing customer satisfaction and sales. * Visual and Psychological Cues: Mels points out the power of visual cues in influencing customer decisions, suggesting that sellers employ strategies that align with subconscious customer expectations and preferences.

Effective Communication and Testing * Continuous Testing and Feedback: Both Danny and Mels highlight the necessity of continuous product testing and gathering feedback to refine product offerings and address emerging customer objections effectively.

Concluding Thoughts and Takeaways * Engage Directly with Customers: One of Mels' key pieces of advice is for sellers to engage directly with customers to gain firsthand insights into their objections and preferences. * Innovation in Addressing Objections: Mels encourages innovation in how objections are addressed, suggesting that meeting and exceeding customer expectations in creative ways can set a product apart in competitive markets.

Summary This episode serves as a crucial reminder of the importance of not just meeting but deeply understanding customer needs and objections. Mels Terlouw’s insights provide valuable strategies for sellers looking to enhance their engagement and conversion rates through thoughtful, customer-centric product development and marketing.

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The Art Of Winning on Amazon Part 1 Building a Better Mental Fortress Welcome back to Seller Sessions.

Danny explores critical, non-tactical aspects of life that are essential for Amazon sellers and entrepreneurs. Use this knowledge to strengthen your mental resilience, as it will greatly enhance your business and overall life experiences. Remember, the body tends to give up long before the mind does. Amazon remains a mental challenge in the competitive arena.

It's only eight minutes long, so make sure you listen until the end, take notes, and watch your life and the lives of those around you improve immensely.

Episode Highlights: 1. The War Within: * How the internal battles you fight impact your business and life. * The necessity of internal peace to avoid chaos and find success.

Emotional Literacy: * Embracing and understanding your emotional triggers for better decision-making.
The importance of fixing emotional wounds and not suppressing emotions.
Self-Reliance: * Life’s toughness and how a 'saviour' mentality can be detrimental.
Transforming problems into triumphs with the right mindset and network.
Envy and Its Pitfalls: * Exploring the destructive nature of envy and how to navigate the people afflicted.
Balancing Greed and Purpose: * A look at the impact of money and greed on life and decision-making.
How a genuine purpose can navigate through difficult times.
Beware of Projections: * Self-awareness and its role in understanding and managing unconscious emotional projections.
Emotional Regulation: * The significance of managing reactions to maintain control over emotions and actions.
Valuing Solitude: * The power of being alone, strategizing, and finding peace in silence.
Boundaries and Consequences: * Understanding, setting, and respecting boundaries in business and personal life.
Handling challenges and demands with a firm stance and assertiveness.
Criticism Comes from Below: * The source, impact, and effective handling of criticism in the business world.
You Can’t Have it All * Understanding life’s checks and balances, and making peace with not having it all.
Know the Enemy: * A practical application of Sun Tzu’s teachings in dealing with competition and battles in the business realm.

Additional Notes: Danny empathetically delves into aspects like mental health, stress, relationships, and challenges faced by Amazon sellers.

He articulates the importance of mental and emotional wellbeing and how these aspects influence business decisions and life.

The episode intertwines profound life principles with the gritty realities of running an Amazon business, especially

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One of the Top Amazon Ranking Experts You Haven't Heard Of In an in-depth episode of Seller Sessions, host Danny McMillan sits down with Garfield, a pioneer in understanding and applying the concept of Geo Rank and is way ahead of the curve than most when it comes to ranking on Amazon. This podcast sheds light on how Geo Rank affects sellers and offers a critical look at common misconceptions in the industry.

It has taken four years to get him on Seller Sessions and well worth the wait…

Key Insights from Garfield: * Understanding Geo Rank: Geo Rank does not rely on inventory levels but is driven by local shopping activities following a search. This is a significant shift from the common misconception that inventory levels directly influence rankings. * The Impact of Inventory: Garfield explains that while inventory levels don't drive rankings, they can penalise them if the inventory is too low for the demand in a specific area, thus preventing potential stock-outs and customer dissatisfaction. * Debunking Myths: Many sellers believe that Geo Rank normalises rankings across different regions, but Garfield clarifies that each of the 400-500 geographic zones has unique shopping activities which affect rankings individually. * Localized Advertising: By understanding regional ranking differences, sellers can tailor their marketing strategies to boost visibility and sales in areas where their products are not performing well. * Cost-Effective Campaigns: With detailed insights provided by Geo Rank analytics, sellers can allocate their budgets more efficiently, ensuring that they are not spending on ads in regions where they already dominate the market. * Inventory as a Modifier: If a seller's inventory drops below what is needed to meet the demand for a specific keyword in a locale, Amazon may lower the product's ranking to prevent customer dissatisfaction from unavailability. * Strategic Inventory Management: Effective inventory management becomes crucial to maintaining high rankings in key markets, making it a strategic area of focus for sellers to avoid penalties.

Limitations of Common Tracking Tools: * Single Sample Issue: Most keyword tracking tools used by sellers capture data from a single location or a very limited number of locations. Garfield emphasises that these tools might be reporting ranking data from just one of the approximately 500 geographic zones that Amazon uses. This approach gives a very narrow view of a product's overall performance across the market. * Misleading Data Representation: Because these tools often pull data from random, singular points, they do not accurately reflect the broader performance of a product. For sellers, this can lead to misguided strategies, as they might believe a product performs well universally based on its rank in one zone or poorly based on another. The lack of comprehensive geographic data can lead sellers to allocate their marketing and inventory efforts inefficiently. * Randomised IP Sampling: Tools that do attempt to gather broader data often use randomised IP addresses to scrape Amazon, which might access different geographic data points at each scrape. However, they typically do not control for or even identify from which geographic zone the data comes, leading to a patchwork of information that does not accurately represent any cohesive market performance.

Financial Traps and Underreporting: * Adversarial Nature of Amazon Advertising: Garfield describes the relationship between sellers and Amazon advertising as adversarial, where Amazon aims to maximise its revenue from each click, while sellers strive to minimise cost per click. He warns that tools and metrics provided by Amazon often serve Amazon's interests more than the sellers’. * Brand Share and Impressions: Garfield criticises the use and effectiveness of brand share metrics provided by Amazon. He argues that these metrics are often promoted by Amazon to encourage increased spending without delivering meaningful benefits to sellers. He describes these metrics as "financial traps," suggesting that they are designed to benefit Amazon's revenue goals rather than genuinely helping sellers improve their business performance. * Inaccuracy and Manipulation in Amazon's Data: Garfield criticises Amazon's use of data, noting that it often comes with financial traps and is incomplete or incorrect. He is particularly critical of how Amazon handles impressions in PPC campaigns, explaining that impressions are counted whenever a page is served, regardless of whether the ad is actually seen by consumers. This can mislead sellers into making ineffective optimisations based on skewed data . * Questionable Validity of Search Query Performance: Garfield plans to demonstrate that the data provided under Amazon's search query performance metrics might be misleading. He suggests that Amazon may be withholding information or providing erroneous calculations, affecting sellers' strategies and financial decisions.

Reach Garfield Moore either via Facebook or direct via his website : https://rankdiagnostics.com/

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The Art & Science of Finding You Top Performers Advanced Insights into Data Analysis and Optimization with Dr. Ellis Welcome to this episode of Seller Sessions, where we dive deep into the nuanced world of data analysis and optimisation with the return of Dr. Ellis. After a hiatus of 18 months, we've brought the good doctor back from the depths of data science to share his wisdom on making advanced decisions using a comprehensive scoring system for Amazon sellers.

Unveiling the Scoring System: A Gateway to Precision Dr. Ellis unveils a sophisticated scoring system designed to navigate the complexities of data, ensuring sellers can identify their top performers across various metrics, including keywords and ASINs. This scoring system isn't just about surface-level data; it delves into the art of analytics, employing fractions, logarithmic scales, and a keen understanding of variables to bring forth actionable insights.

The Essence of Scoring: Simplifying complex data into a single, comprehensible score.
Variables and Fractions: Introduction of a next-level approach to handling data, emphasising the use of fractions (X over 1 or 1 over X) based on the variable's impact (whether higher or lower is better).
Data Compression via Logarithms: A crucial step for dealing with extensive data ranges, ensuring that scores reflect a more accurate value of variables like search volume.

Applying the Scoring System: Practical Insights and Examples Dr. Ellis, with his profound expertise, walks us through the practical application of this scoring system using the example of surfacing important keywords. He illustrates how to score individual variables, compress data, and combine scores to unearth the top performers, providing a detailed blueprint for sellers to emulate.

Scores as Fractions: A methodological approach to scoring, where variables are written in a fraction format to maintain consistency and prevent algebraic errors.
Compression to Reflect Significance: Utilising logarithmic compression to manage wide-ranging data, ensuring that score increases remain proportional to their actual significance.
Zero Score Prevention: A critical adjustment to ensure no valuable data is discarded, by modifying equations to prevent scores of zero.

Advancing Beyond Basic Analytics This session is more than just a tutorial; it's a journey into the fundamentals of data analytics, offering sellers a way to leverage their data beyond the basics. Dr. Ellis highlights the significance of understanding and applying advanced analytics to stay competitive in the ever-evolving Amazon marketplace.

Beyond Keywords and ASINs: The scoring system's flexibility allows for its application across various aspects of a business, offering insights into where to focus efforts for maximum impact.
Next-Level Approach to Data: The introduction of logarithms, fractions, and multi-report scoring takes common data analysis to the next level, offering a fresh perspective on tackling large sets of data.

Conclusion: Embracing Complexity for Competitive Advantage Dr. Ellis's insights into advanced data analysis underscore the importance of adopting sophisticated techniques to navigate the complexities of Amazon selling. By understanding and applying the principles of scoring and data compression, sellers can gain a competitive edge, making informed decisions that drive success.

Looking Forward: Your Invitation to Advanced Analytics As we wrap up this session, we extend an invitation to our audience to dive deeper into the world of advanced analytics with Dr. Ellis. Your feedback and queries are welcome as we continue to explore topics that provide you with the tools to excel in the competitive landscape of Amazon selling.

Seller Sessions Live May 11, 2024 Grab tickets – Seller Sessions Live 2024 Get 50 off using Discount code: 202450 Brought to you by: Databrill Exhibitors Include: Uncapped, Getida, VAA, AVASK. Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, Intellivy, East West Basics, and Ecomcy. P.S. Interested in Sponsoring? Get in touch. Michele Venton: "

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Danny and Adam's Return Danny and Adam return for the second Broad Match episode, diving into some wild seller stories. Beyond business, Adam shares insights on recovering from a stroke he suffered at 41.

Health Challenges and Recovery Insights Adam Heist's journey took a dramatic turn with a sudden stroke in Bali, triggered by a chiropractic adjustment. At 41, the ordeal highlighted the unpredictability of health and the critical nature of swift recovery strategies. Adam's path to regaining his balance, mobility, and a sense of normalcy underscores the essence of overcoming such health challenges.

The Weed Farm Dilemma A startling discovery by one of Danny's clients—a weed farm hidden within their warehouse—spells trouble. Leasing out space led to unwanted ties with a criminal element, escalating to compromised security and a complex legal bind. This segment explores the ordeal of dealing with crime and property rights, emphasizing the gritty realities of business operations.

The Rogue Designer Incident Copyright infringement hits one client hard, tracing back to a designer on 99designs who sold a stolen design. The confrontation, initially poised for legal battle, turns towards a negotiated understanding, highlighting the perils of intellectual property theft and the importance of vigilance in business practices.

The 1 Million Euro Debacle McMillan shares the tale of navigating a financial maelstrom, with a client owed 1 million euros. The saga of recovery, through dogged determination and strategic alliances, showcases the criticality of cash flow management and the value of resilience in the face of adversity.

These narratives from the Broad Match Show peel back the curtain on the seldom-discussed trials entrepreneurs face, delivering a raw glimpse into the resilience required in the business world.

Seller Sessions Live May 11, 2024 Grab tickets – https://sellersessions.com/live2024/ Get €50 off using Discount code: 202450 Brought to you by: Databrill Exhibitors Include: Uncapped, Getida, VAA, AVASK, Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, Intellivy, East West Basics, and Ecomcy. P.S. Interested in Sponsoring? Get in touch.

Michele Venton: "The first of its kind!” Steve Consalvi: "Best seller event so far!" James Cissel: "Insightful and actionable.”

Looking for a Free PPC Audit? Visit https://www.databrill.com/

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7 Figure Sales Off Amazon Today, Danny is joined by Phil and Ian to discuss their multi 7 figure Amazon business and the hard yards they have put in to reach 7 figures off of Amazon as well as on it.

Background and Initial Success: * Embarking on the Amazon Journey: Ian and Phill, longtime friends turned business partners, started their Amazon venture around 2020, transitioning from conventional careers to the dynamic world of online retail. Their initial journey to seven figures was marked by innovative strategies, leveraging their unique insights and backgrounds. * The Leap to DTC: Highlighting their adaptability, they expanded beyond Amazon, achieving their first million in sales through direct-to-consumer (DTC) channels within a year, demonstrating the significant impact of diversifying sales platforms.

Strategic Insights and Tactical Wisdom: * Focus on Product Niches: They discovered a lucrative niche in men's lifestyle and gifting, modernizing a traditionally stagnant market segment. This strategic pivot was crucial in differentiating their brand and commanding premium pricing. * Community and Engagement: Emphasizing the power of community, they fostered a dedicated customer base through social media and influencer partnerships, leading to explosive growth and customer loyalty. * Adaptability and Learning: Their journey underscores the importance of adaptability, learning from early missteps, and refining strategies to align with evolving market dynamics and consumer preferences.

The Path to Scaling: * Diversifying Revenue Streams: Expanding into DTC and exploring retail opportunities, they leveraged their brand’s growing reputation, underpinned by a strong community, to tap into new revenue avenues. * Strategic International Expansion: Although challenging, their foray into international markets like the UK, Germany, and Canada aimed at global brand presence, despite the complexities involved.

Key Takeaways for Aspiring Entrepreneurs: * Simplicity and Focus: Their narrative reinforces the value of focusing on core competencies before diversifying, advocating for a "keep it simple" approach to business growth. * Customer-Centric Innovation: Engaging with their community for product validation and ideas has been a cornerstone of their strategy, ensuring that their offerings resonate with their audience. * Strategic Hiring and Team Building: The importance of assembling the right team, emphasizing attitude and cultural fit over just skills, has been pivotal in their continued success.

Conclusion and Forward Look: Ian and Phill’s journey is a testament to strategic agility, customer-focused innovation, and the power of community engagement in the e-commerce landscape. As they steer their business towards the eight-figure horizon, their story offers invaluable lessons on growth, resilience, and the entrepreneurial spirit.

Upcoming Events and Contact: Stay tuned for upcoming developments from Ian and Phill, and don’t miss out on connecting with them through LinkedIn for more insights and collaborative opportunities.

Seller Sessions Live May 11, 2024 Join us at the forefront of e-commerce innovation and strategy at Seller Sessions Live in London. Secure your spot and take advantage of the knowledge shared by industry luminaries like Brandon Young, Colin Rodger, Steve Simonson, and many more.

Grab your tickets now at sellersessions.com/live2024 and enjoy a special discount using code: 202450. This event is a must-attend for anyone serious about scaling their online business and staying ahead in the dynamic e-commerce landscape.

Brought to you by: Databrill Exhibitors Include: Uncapped, Getida, VAA, AVASK, Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, Intellivy, East West Basics, and Ecomcy.

P.S. Interested in Sponsoring? Get in touch.

Testimonials: * Michele Venton: "The first of its kind!” * Steve Consalvi: "Best seller event so far!" * James Cissel: "Insightful and actionable.”

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Getting Out of Amazon Jail Navigating Amazon's Complex Landscape: Insights from Nir Raveh and Adam Heist Adam Heist engages in a comprehensive discussion with Nir Raveh, a seasoned expert in the realm of Amazon selling. Their conversation offers an in-depth exploration of the multifaceted challenges and strategies associated with selling on Amazon, providing listeners with a blend of technical wisdom, practical advice, and forward-looking insights.

From Advertising to Amazon Mastery Nir shares his journey from the advertising world to becoming a pivotal figure in the Amazon marketplace. His transition from a strategic planner and business development manager to an Amazon expert illustrates a deep understanding of market dynamics and the importance of adapting to the evolving e-commerce landscape. Nir's ability to pivot and harness his advertising acumen within the Amazon framework underscores the significance of agility and strategic foresight in today's fast-paced market.

Addressing Amazon's Operational Quirks The podcast delves into the intricate details of Amazon's operational challenges, such as listing suspensions, account shutdowns, and the nuances of appeal processes. Nir's expertise shines as he discusses the importance of proactive measures, the intricacies of navigating Amazon's compliance requirements, and the strategic approach to resolving disputes with Amazon. His advice on dealing with Amazon’s complexities offers a roadmap for sellers seeking to safeguard their businesses and maintain a smooth operational flow.

Technological Advancements and Seller Strategies Highlighting Amazon's technological advancements, Nir discusses how sellers can leverage these developments to their advantage. The conversation covers the importance of staying updated with Amazon's evolving algorithms, image recognition capabilities, and the potential implications for sellers’ listings and overall visibility. These insights are crucial for sellers aiming to optimize their presence and performance on the platform.

Empowering Sellers Through Knowledge and Preparedness Nir emphasizes the power of knowledge and preparedness in the Amazon selling process. By understanding Amazon's guidelines, anticipating potential issues, and being equipped with well-thought-out strategies, sellers can navigate the platform more effectively and mitigate risks associated with their Amazon ventures.

Summary: A Convergence of Expertise and Strategy This episode with Nir Raveh is a treasure trove of wisdom for Amazon sellers at all levels. The detailed discussion provides a comprehensive overview of the strategic, operational, and technological aspects of selling on Amazon, equipping listeners with the knowledge to navigate the platform’s complexities confidently. The insights shared by Nir, combined with Adam’s probing questions, make this a must-listen for anyone looking to master the art of selling on Amazon.

Seller Sessions Live May 11, 2024 Grab tickets – https://sellersessions.com/live2024/ Get 50 off using Discount code: 202450 Brought to you by: Databrill Exhibitors Include: Uncapped, Getida, VAA, AVASK, Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, Intellivy, East West Basics, and Ecomcy. P.S. Interested in Sponsoring? Get in touch. Michele Venton: "The first of its kind!” Steve Consalvi: "Best seller event so far!" James Cissel: "Insightful and actionable.”

Looking for a Free PPC Audit? https://www.databrill.com/

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China’s Slow Meltdown For Amazon Sellers Welcome to another enlightening episode of Seller Sessions, where host Danny McMillan engages with the ever-insightful Steve Simonson. This session dives deep into the evolving dynamics of global logistics, supply chain intricacies, and the strategic foresight needed in today’s unpredictable market landscape.

Unpacking the Logistics Landscape: A 2024 Outlook * Current Climate Overview: Steve Simonson shares his expertise on the logistical challenges and changes as businesses transition into 2024, emphasising the importance of adaptive strategies in the face of unforeseen global shifts. * Supply Chain Insights: Discussion revolves around the post-COVID supply chain recovery, unexpected hurdles, and the criticality of staying agile amidst fluctuating container costs and transit times.

Strategic Foresight and Adaptive Planning * Forecasting Faux Pas: Simonson reflects on past predictions, highlighting the unpredictable nature of supply chain disruptions and the necessity of resilient planning. * Real-time Adjustments: He shares anecdotes of swift strategic shifts his team made in response to the dynamic global trade environment, underscoring the essence of flexibility in business operations.

China’s Economic Conundrum: Impact on Global Sellers * China’s Slow Meltdown: A deep dive into the economic and industrial challenges within China, including liquidity crises and the effects on manufacturing sectors and global sellers. * Navigating Manufacturing Uncertainties: Simonson offers valuable advice on mitigating risks associated with factory closures and capital constraints, advocating for strategic negotiations and the importance of securing favourable terms.

Diversification and Global Manufacturing Shifts * Beyond China: Exploring the strategic shift of manufacturing bases to countries like Vietnam and India, considering their proximity advantages, labor dynamics, and industrial capacities. * India’s Potential Unpacked: A nuanced look at India’s burgeoning role in the global manufacturing landscape, balancing its skilled workforce against the backdrop of technological and infrastructural development.

Leadership and Organisational Growth * Blueprint for Effective Leadership: Simonson is set to lead a workshop focusing on foundational leadership qualities, strategic decision-making, and cultivating a culture that aligns team satisfaction with customer happiness. * Future-Proofing Through Learning: Emphasising the importance of continuous learning, embracing mistakes, and the relentless pursuit of improvement in leadership and organisational success.

Summary / Round-Up This episode with Steve Simonson offers a treasure trove of insights, from the intricacies of global logistics to the strategic nuances of leadership in uncertain times. As businesses navigate the unpredictable waters of 2024, Simonson’s advice stands as a beacon for adaptable, forward-thinking strategies that can help steer companies towards sustained growth and resilience.

Stay tuned for more enriching discussions on Seller Sessions, your go-to podcast for expert insights into the e-commerce world.

Seller Sessions Live May 11, 2024 Grab tickets – https://sellersessions.com/live2024/ Get £50 off using Discount code: 202450 Brought to you by: Databrill Exhibitors Include: Uncapped, Getida, VAA, AVASK, Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, Intellivy, and Ecomcy. P.S. Interested in Sponsoring? Get in touch.

Michele Venton: "The first of its kind!” Steve Consalvi: "Best seller event so far!" James Cissel: "Insightful and actionable.”

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The Challenge of Amazon's New Fee

Host Danny McMillan and guest James McConnel Jr. delved into the complexities of Amazon's newly introduced fee structure. James, with over 40 hours dedicated to dissecting this topic, shared his profound understanding, emphasizing not just the increased workload for sellers but the nuanced challenges it presents. This conversation is crucial for Amazon sellers looking to navigate the murky waters of Amazon's fee adjustments with strategic foresight.

Understanding the Fee's Complexity

James McConnel Jr.'s analysis begins with acknowledging the inherent complexity of the new fee. Unlike straightforward increases in FBA or referral fees, this fee intricately ties into a seller's operational workflow, significantly affecting cash flow and demanding a higher level of strategic inventory management. It's not just about adjusting prices to cover increased costs but understanding the mathematical and logistical implications behind the fee structure. The fee's complexity lies in its basis on historical stock levels and its application to future orders, compelling sellers to meticulously plan their inventory levels to avoid penalties.

Strategic Inventory Management and Planning

One of the standout insights from James revolves around the strategic management of inventory levels. The fee calculation, relying on historical data, places immense pressure on sellers to maintain adequate stock levels. This approach by Amazon, while aiming to streamline inventory management, introduces a layer of unpredictability for sellers. It necessitates a shift from reactive inventory management to a more predictive and strategic model. Sellers are advised to not only monitor their current stock levels closely but also to analyze sales trends and forecast future stock needs more accurately.

Navigating Amazon's Calculation Methods

James pointed out the opacity of Amazon's calculation methods for this fee as a significant hurdle for sellers. The fee is computed weekly, with its roots in past inventory levels but does not account for inbound shipments until they're officially checked in. This discrepancy creates a blind spot for sellers, making it challenging to align their inventory strategy with Amazon's fee calculation timeline. It underscores the necessity for sellers to adopt a conservative approach to inventory management, ensuring they have a buffer to account for any delays or inaccuracies in Amazon's stock level calculations.

The Complexity of Parentage and Variation Management

For sellers with products that come in multiple variations, the new fee introduces additional layers of complexity. James emphasized how the fee calculations take into account the entire parent SKU, affecting inventory management decisions for individual child SKUs. This scenario presents a double-edged sword; on one hand, it offers an opportunity to balance stock levels across variations to mitigate fees, while on the other, it risks penalizing sellers for underperformance in just one of the variations. Sellers must meticulously manage their product variations, potentially reorganizing their product listings to optimize for fee efficiency.

James's Inventory Management Calculator

In response to the challenges posed by this new fee, James McConnel Jr. developed a calculator designed to aid sellers in estimating the optimal inventory levels to minimize fees. This tool is a testament to the need for precise and informed decision-making in inventory management. By inputting product dimensions and weight, sellers can receive tailored recommendations on stock levels that balance the risk of incurring the new fee against the costs associated with holding excess inventory. This calculator represents a significant step towards empowering sellers with the data-driven insights needed to navigate Amazon's evolving fee landscape strategically.

Conclusion and Strategic Recommendations

The conversation between Danny McMillan and James McConnel Jr. sheds light on the critical aspects of Amazon's new fee structure, emphasizing the need for sellers to adopt a more analytical and strategic approach to inventory management. The insights shared by James, from the importance of understanding the fee's complexity to strategic inventory planning and the utilization of specialized tools like his calculator, are invaluable for sellers aiming to navigate this new challenge effectively.

Sellers are encouraged to not only digest these insights but to actively engage with tools and strategies that can help them optimize their inventory

levels. The key to success in this new fee environment is a combination of vigilant inventory management, strategic planning, and leveraging available resources to make informed decisions. As the Amazon marketplace continues to evolve, staying informed and adaptable will be crucial for sellers aiming to maintain profitability and operational efficiency.

Referenced Article: https://marketplaceprep.com/low-inventory-fee

Seller Sessions Live Announcement: - Event Date: May 11, 2024 - Ticket Information: Available at Seller Sessions Live 2024 - Organizer: Databrill - Exhibitors: Uncapped, Getida, VAA, AVASK, Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, Ecomcy, and more. - Sponsorship Opportunities: For those interested in sponsoring, please get in touch.

Praise for Seller Sessions Live: - Michele Venton heralds the event as "The first of its kind!" - Steve Consalvi calls it the "Best seller event so far!" - James Cissel describes it as "Insightful and actionable."

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Unlocking Amazon's Algorithm with Colin Raja: A Deep Dive into Ranking, Indexing, and Keyword Strategies In this insightful episode of the podcast, host Danny McMillan welcomes back Colin Raja, a New York-based brand builder who skyrocketed his startup from a modest investment to a million-dollar enterprise within 18 months. The duo embarks on a detailed exploration of Amazon's ranking mechanics, discussing indexing, keyword linking, and the future of Q&A features.

Indexing Insights: * Amazon's Evolving Indexing Strategy: Colin demystifies Amazon's indexing process, highlighting the transition from simplistic category-based indexing to a more nuanced approach involving product type, item type, and gender ledger. This evolution underscores Amazon's commitment to refining its categorisation to improve product discoverability and relevance. * The Importance of Relevancy: As the conversation unfolds, Colin emphasises that relevancy and conversion rates are pivotal in achieving better rankings. He shares groundbreaking tactics, including leveraging Amazon's AI for semantic matching, which allows products to rank for related keywords without explicit indexing.

Keyword Linking Mastery: * Colin unveils his advanced keyword linking strategy, distinguishing between browse keywords and purchase keywords. By identifying and exploiting the intricacies of keyword relevancy and conversion metrics, Colin outlines how to optimise PPC campaigns and achieve significant ranking improvements. * The discussion further delves into the use of bigrams and trigrams in creating a scoring system that enhances keyword relevancy and ranking potential. This sophisticated approach enables sellers to strategically position their products in highly competitive niches.

Sunsetting of Q&A and its Implications: Highlighting an imminent shift in Amazon's platform, Colin predicts the phasing out of the Q&A feature. He advises sellers to capitalise on the current functionalities to enhance product visibility and keyword relevancy, underscoring the dynamic nature of Amazon's algorithm and the need for sellers to stay informed and adaptable.

Summary: This episode is a treasure trove of strategies for sellers looking to navigate Amazon's complex algorithm. From the nuances of indexing and the power of keyword linking to adapting to platform changes, Colin Raja and Danny McMillan offer invaluable insights into achieving eCommerce success.

Seller Sessions Live May 11, 2024 Grab tickets – https://sellersessions.com/live2024/ Brought to you by: Databrill Exhibitors Include: Uncapped, Getida, VAA, AVASK, Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, and Ecomcy. P.S. Interested in Sponsoring? Get in touch. Michele Venton: "The first of its kind!" Steve Consalvi: "Best seller event so far!" James Cissel: "Insightful and actionable."

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Unlocking Amazon Success in 2024 with Kevin King Kevin King returns, a name synonymous with cutting-edge strategies in the world of Amazon. This deep dive explores Kevin's top picks for the year, offering listeners a blend of forecasting, strategic advice, and actionable insights aimed at navigating the evolving landscape of our community.

Strategic Highlights and Expert Insights: * Product Selection and Sourcing: Kevin emphasizes the critical importance of product selection and sourcing, advising sellers to focus their efforts on these areas for maximum profitability. The discussion delves into the necessity of looking beyond traditional sourcing markets, such as China, to avoid potential geopolitical and supply chain disruptions. * Leveraging AI and Technology: The conversation shifts to the utilization of AI, with Kevin sharing his approach to employing AI for analysis and brainstorming rather than content creation. He underscores the role of AI in enhancing operational efficiency and sparking creativity in product development and marketing strategies. * Navigating Changes in Amazon's Ranking Algorithm: Kevin predicts significant changes in Amazon's ranking algorithm, urging sellers and tool developers like Helium 10 and Jungle Scout to adapt. He forecasts a shift towards AI-driven search mechanisms, which will transform traditional SEO practices and keyword optimization on Amazon. * The Power of Imagery and AI in E-Commerce: Kevin discusses the increasing importance of images in e-commerce, suggesting that AI's role in analyzing and interpreting product images will play a pivotal role in search relevance and customer engagement. This segment highlights the need for high-quality, contextually appropriate images to enhance product visibility and appeal. * Building a Robust Brand Presence Beyond Amazon: The dialogue encourages sellers to explore platforms like TikTok and to cultivate a brand presence across multiple channels. Kevin stresses the importance of building a direct relationship with customers through effective use of social media, newsletters, and other digital marketing tools. * Embracing Change and Preparing for the Future: Throughout the episode, Kevin and Danny McMillan discuss the necessity for sellers to stay agile, embrace new technologies, and prepare for the inevitable shifts in consumer behavior and platform algorithms. The focus is on building a sustainable brand that can thrive amidst the fast-paced changes in the e-commerce ecosystem.

Summary and Takeaways: This episode of Seller Sessions with Kevin King is a treasure trove of insights for e-commerce sellers aiming to stay ahead in 2024. From strategic product sourcing to the adept use of AI and the importance of multi-channel branding, Kevin offers a roadmap for success in an increasingly competitive online marketplace. Listeners are encouraged to embrace change, leverage technology, and focus on building meaningful connections with their customers to achieve long-term success.

Seller Sessions Live May 11, 2024 Grab tickets – https://sellersessions.com/live2024/ Brought to you by: Databrill Exhibitors Include: - Uncapped, Getida, VAA, AVASK, Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify and Ecomcy. P.S. Interested in Sponsoring? Get in touch. Michele Venton: "The first of its kind!” Steve Consalvi: "Best seller event so far!" James Cissel: "Insightful and actionable.”

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Exploring Google Business Profiles with Norm Farrar Introduction to Google Business Profile In this insightful episode of Seller Sessions, host Danny McMillan welcomes Norm Farrar, a seasoned entrepreneur and host of Lunch with Norm, to delve into the world of Google Business Profiles (GBP). Farrar shares his vast experience and knowledge, offering valuable insights for businesses looking to leverage GBP for enhanced visibility and growth.

Key Insights from Norm Farrar * Understanding Google Business Profile: + GBP, previously known as Google My Business, is a platform for managing online presence. + It's not just for local SEO or brick-and-mortar businesses; brands can benefit significantly. + Only a tiny fraction of eligible businesses utilize GBP effectively. * Utilizing GBP for Brand Visibility: + Businesses can geo-target regions, cities, or even countries. + Instant indexing on Google when using GBP. + Key strategy: Regularly update GBP with relevant information and promotions. * Integration with Other Google Services: + GBP integrates seamlessly with Google Analytics, offering detailed insights. + Utilizing Google Sheets for daily updates can significantly boost SEO rankings. + Encouraging user reviews through GBP can enhance credibility and visibility. * Maximizing the Impact of GBP: + Consistent updates are crucial; a stagnant profile is ineffective. + Use of Google Sheets for dynamic content changes. + Incorporating various types of content (images, offers, events) for engagement. * The Importance of Reviews and User-Generated Content: + Aim for at least 20-25 reviews for credibility. + Encourage user-generated content for authenticity and engagement. + Utilize contests and promotions to generate interest and participation. * Leveraging GBP for E-commerce: + Link GBP with e-commerce platforms like Amazon, Walmart, and Shopify. + Use GBP for promoting specific products, offers, and events. * Strategic Updates and Content Posting: + Regular updates are essential; however, avoid over-posting to maintain authenticity. + Balance between informative posts and promotional content. * Event-Based Marketing Through GBP: + Creating events on GBP can drive more traffic and engagement. + Use events for product launches, special promotions, and seasonal sales. * Real-world Examples and Success Stories: + Farrar shares examples of businesses that have significantly benefited from using GBP strategically. * Tips for Effective GBP Management: + Ensure all relevant fields are filled with updated information. + Regularly update hours, especially during holidays, to avoid showing as closed.

Summary and Round-Up Norm Farrar's discussion with Danny McMillan on Seller Sessions provides invaluable insights into the effective use of Google Business Profiles for enhancing brand visibility and engagement. The strategic use of GBP, integrating with Google's array of tools, and focusing on user-generated content and reviews can significantly impact a brand's online presence and SEO performance. This episode is a must-listen for businesses and entrepreneurs looking to leverage GBP for their growth and online marketing strategies.

Seller Sessions Live May 11, 2024

Grab tickets – https://sellersessions.com/live2024/

Brought to you by: Databrill

Exhibitors Include: Uncapped, Getida, VAA, AVASK. Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify, and Ecomcy.

P.S. Interested in Sponsoring? Get in touch.

Michele Venton: "The first of its kind!”

Steve Consalvi: "Best seller event so far!"

James Cissel: "Insightful and actionable.”

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The Broad Match Show with Adam Heist Amazon Selling: Navigating the 2024 Landscape * Adam Heist's Insights: Predicts a shift in Amazon strategy from keyword focus to more nuanced approaches. Emphasizes the increasing importance of product quality, differentiation, and visual representation. Highlights the need for constant A/B testing and creative innovation in product listings and marketing. * Danny McMillan's Perspective: Stresses the importance of understanding and adapting to the changing landscape of Amazon selling. Discusses the need for rigorous testing and the significance of sentiment analysis in product marketing.

Conversion Rate Optimization: The New Frontier * The Shift from Technical to Creative: Both Heist and McMillan agree that conversion rate optimization will be key. This includes a stronger focus on visual identity, product presentation, and customer experience rather than just technical aspects like keywords and PPC. * Test Everything: McMillan emphasizes extreme testing, especially for underperforming products. Heist agrees, noting the importance of constantly innovating and adapting to stay ahead in the market.

Personal Identity in Business * Navigating Ups and Downs: Both hosts discuss the psychological challenges of running a business. They delve into the importance of not tying one's identity too closely to business success or failure. * Ego and Business: Heist shares his experience of ego death and the realization that business achievements do not define personal worth. McMillan echoes this sentiment, discussing the importance of maintaining perspective and focusing on meaningful work over status.

Looking Ahead: 2024 and Beyond * Embracing Uncertainty: Both hosts emphasize the importance of being comfortable with the unknown and adapting to changes in the Amazon landscape. * Personal Growth and Business Strategy: Heist discusses how personal growth has informed his business strategy, advocating for a more holistic approach to business and life. * Key Takeaways for Amazon Sellers: The discussion concludes with key strategies for Amazon sellers in 2024, focusing on adaptation, customer experience, and personal well-being.

Summary/Round-Up * Adapting to Change: In 2024, Amazon sellers will need to adapt to a more nuanced and customer-focused approach. This includes less reliance on keywords and more emphasis on product quality, differentiation, and customer experience. * Conversion Rate Optimization: This will be crucial, with a shift towards creative and visually appealing product presentations. * Emotional Resilience: Sellers should focus on their personal growth and not solely define their worth by their business achievements. * Future Outlook: Embracing the unknown and being adaptable will be key to succeeding in the evolving landscape of Amazon selling.

Seller Sessions Live May 11, 2024

Grab tickets – https://sellersessions.com/live2024/

Brought to you by: Databrill

Exhibitors Include: Uncapped, Getida, VAA, AVASK. Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, MultiplyMii, Zignify and Ecomcy.

P.S. Interested in Sponsoring? Get in touch.

Michele Venton: "The first of its kind!”

Steve Consalvi: "Best seller event so far!"

James Cissel: "Insightful and actionable.”

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Advanced Level Landing Page Optimization (Walkthrough) for 2024 In the constantly evolving digital landscape of 2024, landing page optimization remains a pivotal element for online marketing success, especially for Amazon sellers with their own websites. This In-Depth podcast we walk you through the anatomy of an effective landing page, essential design strategies, and the critical nuances that distinguish high-converting pages in 2024.

The Anatomy of a Landing Page Essential Elements: * Headline: This is your primary attention grabber. It should be compelling and succinct, clearly stating what you offer. * Sub-headline: It supports and expands on the headline, adding more context or details. * Single Call to Action/Form: A clear, focused action for users is crucial. This could be a sign-up form, download button, sales inquiry, or product purchase. * Conversion Button Colour: The button should stand out, unique and distinct, not replicated elsewhere on your site. * Minimize Distractions: The page should be free of unnecessary navigational elements, except for a back button, to keep the user focused on the conversion goal. * User Eye Movement: Understanding that users typically scan from left to right in a zigzag pattern is essential. Positioning conversion elements, like forms or buttons, is often more effective on the right-hand side to align with this natural eye movement.

Design and Copywriting Strategies: 1. Experiment with Layouts and Copy: Using a mix of paragraphs and bullet points can make the information more digestible. 2. Capturing Zigzag Eye Movement: Align content to match the typical scanning patterns observed in heat maps. 3. Adhere to the 10 Second Rule: Engage users within the first 10 seconds, including page load time, to prevent them from leaving the site.

Example - Amazon's Product Detail Page (PDP): Amazon's PDP showcases effective button placement and color, aligning with typical user eye movement patterns. While it deviates from the single conversion goal norm, Amazon successfully employs multiple conversion opportunities, though this strategy may not suit all brands.

Not All Landing Pages are Created Equal Long landing pages with flashy, hypnotic text might work for certain products like diet pills, but this approach can be detrimental for premium brands like Apple. Good design equates to trust. Lean copy, high-quality images, and concise language are generally more effective. For more technical products, a combination of video and copy with specialized language may be necessary. The "Keep It Stupid Simple" (KISS) principle often applies here.

Issues with Mobile Mobile optimization is challenging due to limited screen space. The message and design must work together to create a better user experience. This means being concise and ensuring that the design is mobile-friendly. Check out the Seller Sessions Youtube Channel to follow along.

Key Questions for Landing Page Strategy 1. Target Audience: Are they warm, hot, or cold customers? 2. Variations Needed: How many versions of a landing page are required, and for whom? 3. Testing Long and Short Forms: Determining the effectiveness of each in engaging different audience segments.

Targeting Example For Seller Sessions Live Landing Page For paid ads targeting ages 30-55 on desktops, this approach considers that the core audience is likely to engage more deeply with content on a larger screen, especially for higher-priced items. The convenience of switching between tabs for additional research is crucial, less so on mobile. However, a separate mobile campaign can be developed later, targeting users by device.

Conversely, for those entrenched in the Amazon FBA community, landing pages are constructed with an inherent warmth, considering the audience's familiarity with the brand and speakers.

For email campaigns, mobile optimization is crucial as the platform on which customers open emails is less predictable. Subscribers have already shown interest, so the approach is tailored accordingly.

Leveraging Technology for Optimization Browser compatibility is a significant factor in conversion rates. Tools like Browser Stack, which costs about $60 per month, are invaluable. They allow you to test every browser and operating system configuration, identify bugs, and ensure compatibility. The tool’s page tester provides screen grabs across browsers, helping to quickly identify and address issues, a common use for this technology.

Conclusion Don’t let your landing page be a leaky bucket and waste precious time and ad dollars on lazy quick pages, the wins are in the details and the payoff is higher conversion rates.

Seller Sessions Live May 11, 2024 Grab tickets – https://sellersessions.com/live2024/ Brought to you by: Databrill Exhibitors Include: - Uncapped, Getida, VAA, AVASK. Ecom Brokers, Kata Logistics, Data Dive Tools, Mint Accounting, Zignify and Ecomcy. Cheers Danny

P.S. Interested in Sponsoring? Get in touch. Michele Venton: "The first of its kind!” Steve Consalvi: "Best seller event so far!" James Cissel: "Insightful and actionable.”

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Amazon’s AI Listing Writer with Brandon Young Reconciliation Score * Amazon uses a reconciliation score on listings to determine which changes to a listing are accepted. This score works like a pyramid, with different levels of authority. * Hierarchy: At the bottom are individual sellers, moving up through professional, gold, platinum, and higher levels including seller support, brand registry, data augmenters, retail, G fix, and FC at the top.

Functionality The entity with the highest reconciliation score on an attribute level (not listing level) gets its changes accepted. If Amazon changes the title, for instance, it doesn't affect the bullet points unless Amazon also has a higher reconciliation score for bullet points.

Seller Strategies: If Amazon changes a listing, and a seller wants to revert or modify it, they need to have a higher reconciliation score. This often involves interacting with the brand registry and sometimes escalating cases to regain control over listing attributes or deleting and rebooting with flat files.

AI Listing Writer * Amazon's Use of AI and GPT: Amazon employs AI and GPT like algorithms to rewrite listings, aiming to improve titles or listings. However, there are unintended consequences, such as inadequate keyword research and indexing, which can hurt seller rankings. * Seller's Use of AI Tools: Brandon Young discusses how they use AI (like GPT) to write listings, but also emphasizes the need for manual intervention. The AI helps in creating listings that sound good, but it often misses including critical keywords for indexing and ranking. * Balance Between AI and Manual Work: While AI tools can do a significant portion of the listing creation, sellers must review and adjust the content to ensure it includes all relevant keywords and complies with Amazon's best practices for listing optimization.

Strategies for Amazon Sellers * Importance of Brand Registry: Having brand registry is crucial as it provides more control over listings and helps in regaining authority from Amazon when it changes listing details. * Keyword Research and Semantic Matching: Deep keyword research and understanding semantic matching are vital. It's not just about having relevant keywords but also about understanding how customers search and the different ways products can be indexed.

This episode provides valuable insights for Amazon sellers, especially regarding navigating the challenges posed by Amazon's AI-driven listing changes and maintaining control over their product listings. It also underscores the importance of a balanced approach, combining AI tools with manual oversight for optimal listing creation and maintenance.

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Mina Elias Unpacks Amazon DSP: A 20-Minute Expert Guide Introduction to Amazon DSP Welcome to another enthralling episode of Seller Sessions with host Danny McMillan. Today's special guest, Mina Elias, brings invaluable insights into the world of Amazon Demand-Side Platform (DSP). This session promises to be a goldmine for Amazon sellers eager to harness DSP's capabilities to elevate their business.

Understanding Amazon DSP Mina Elias kicks off by demystifying Amazon DSP, clarifying its role beyond Amazon's delivery services. He describes DSP as a unique advertising platform, rich with Amazon's first-party data. This includes critical insights into customer behaviors, like views, purchases, and demographics. Elias notes that DSP ads are similar in appearance to traditional Amazon display ads but offer a far more extensive reach and functionality.

Targeting and Placement Strategies in DSP Elias delves into DSP’s core features: targeting and ad placement. Unlike typical Amazon PPC strategies focused on keywords or products, DSP targets individual customers, allowing for precise audience selection and varied ad placements. This includes Amazon-owned and third-party sites, highlighting the platform's extensive reach.

Maximizing Impact with DSP Funnel Strategies The discussion shifts to who benefits from DSP. Elias highlights that brands excelling in PPC can significantly gain from DSP's advanced funnel strategies. He discusses targeting different customer segments, like retargeting, cross-selling, and enhancing brand loyalty, emphasizing the need for creative ad design and Amazon's responsive e-commerce template.

Budgeting in DSP: Minimum Spend and Efficiency Elias touches on an essential aspect of DSP: budgeting and minimum spend. He shares insights from successful campaigns operating with budgets as low as $2000 per funnel segment and advises on strategic fund allocation across DSP components.

Product Categories and DSP Effectiveness In this segment, Elias discusses the varied success rates of DSP across different product categories, stressing the importance of tailored approaches and avoiding generalizations in strategy.

Building and Optimizing DSP Campaigns Elias explains the intricate process of building and optimizing DSP campaigns, emphasizing frequency optimization and bid management to ensure ads reach the target audience effectively.

KPIs and Attribution in DSP Addressing DSP performance measurement, Elias highlights the role of KPIs tailored for different funnel stages and discusses the challenges and solutions in DSP attribution models.

Final Insights on Amazon DSP Concluding the session, Elias reiterates DSP's power, especially for consumable products. He advises leveraging DSP as a strategic tool to expand overall presence and drive more traffic to Amazon listings.

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Ads Versus Authenticity: Does PPC Undermine Organic Search Relevance on Search Results? Episode Summary: In this insightful episode of Seller Sessions, Danny McMillan welcomes Elizabeth Greene, an Amazon advertising expert and co-founder of JUNGLR. They delve into the dynamic world of Amazon advertising, discussing the platform's latest changes and what they mean for sellers looking to scale their businesses. From exploring the nuances of PPC strategies to the evolving role of AI in Amazon's ecosystem, this episode is a must-listen for anyone looking to stay ahead in the competitive world of Amazon.

Danny McMillan's Discussion on Amazon's Search Matching System Danny McMillan expands on this by discussing the evolution of Amazon's search matching system. He explains that Amazon initially used a lexical matching system where single words were indexed. Over time, this evolved into semantic matching, which considers the context of the words, and further advanced with the introduction of BERT (Bidirectional Encoder Representations from Transformers). BERT enhances the understanding of language, allowing for more human-like interpretations of search queries.

Concerns About Ads in Amazon Search Results Despite these advancements, Danny points out a significant concern: the search results pages on Amazon are increasingly populated with ads. This heavy ad presence pushes down organic search results, potentially conflicting with Amazon's goal of delivering the most relevant search results. Danny questions whether there might be a shift in focus to increase relevance in search results around ads, as Amazon's primary goal is to ensure a great search experience, regardless of whether they come from organic search results or paid ads.

Speculations on the Future of Amazon's Search Relevance He also speculates about the future of Amazon's approach to handling the balance between ad-driven and organically relevant search results. He acknowledges that while there are certain limitations on what keywords can be targeted in ads, the control largely lies with advertisers who are paying for ad placements. This creates a dynamic where the relevance of search results could be at odds with paid ads in terms of overall relevance. Danny suggests that this might lead to customer frustration if they don't receive the level of relevant search results and ponders how Amazon will address this issue going forward… If indeed they will, as this is a massive profit center for them.

Key Topics Discussed: * The Future of PPC on Amazon: Elizabeth shares her thoughts on where PPC is heading in the coming years, including the impact of new tools and features. * Challenges and Opportunities with Amazon Ads: Discussion on the complexities and potential of Amazon's advertising platform, including the importance of data access and budget rules. * Amazon's Algorithm Evolution: Danny and Elizabeth discuss the progression from lexical to semantic matching and the introduction of BERT, exploring its impact on search results and PPC. * Relevance in Amazon Listings: A deep dive into the importance of relevance in product listings and how Amazon's algorithm interprets this. * AI's Role in Enhancing User Experience: The conversation turns to how AI is influencing shopping experiences on Amazon, with a focus on listing optimization and the potential future shifts in strategy. * Optimising Product Images: Insights on the significance of correctly categorising product images for better alignment with Amazon's search algorithm (image attributes).

Recommended Resources: * Junglr Website: Explore the services offered by Elizabeth's Amazon ad agency. * Elizabeth Greene on LinkedIn: Follow Elizabeth for more insights into Amazon advertising.

Conclusion: This episode of Seller Sessions with Elizabeth Greene offers valuable insights into the current trends and future directions of Amazon's advertising landscape. Whether you're a new seller or looking to scale your existing business, understanding these dynamics is crucial for success on the platform.

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Optimizing Conversions and Scaling Traffic with Mansour Norouzi In this episode of Seller Sessions, Danny McMillan interviews Mansour Norouzi, ecommerce expert and director of advertising and partner of Incremental Digital, about optimizing conversions and scaling traffic on Amazon.

Key Takeaways * Conversion and traffic are the two main factors of the "Amazon equation" needed to grow and scale * Targeted traffic is key - non-targeted traffic with low relevance won't convert * Align traffic growth with conversion rate to balance advertising costs * Use Product Opportunity Explorer to optimize listings and identify customer preferences * Add virtual bundles, A+ content, comparison charts to increase conversion * Leverage promotions for at-risk customers and cart abandoners * Optimize organic rankings with external traffic and targeted PPC * Analyze category insights and keyword research to scale PPC efficiently

Optimizing Listings for Conversion Mansour shares various tips for optimizing Amazon product listings:

Use the Product Opportunity Explorer to identify key purchase drivers, customer insights and topics from reviews to inform listing optimization. Add these details throughout the listing - title, bullets, images etc.
Assess Listing Quality score using Helium10 to evaluate areas for improvement.
Create virtual bundles to cross-sell products, take up competitor space and increase order value. Ensure bundles receive positive reviews.
Feature Brand Story to share your brand narrative visually with lifestyle imagery.
Upgrade to premium A+ content for additional features like video and quizzes.
Add comparison charts in A+ to showcase products.
Use coupon codes - even on non-promotional products - to trigger increased conversion via badges. Ensure codes don't stack negatively.

Driving Targeted Traffic When scaling advertising, Mansour emphasizes monitoring conversion rates and being disciplined with budgets to maintain profitability. He outlines a few key traffic driving tactics:

Leverage the new Customer Loyalty analytics for tailored promotions - target customers in various tiers or those who recently abandoned cart.
Create Amazon Posts to garner impressions and potential sales from seasonal or evergreen lifestyle content.
Balance paid and organic traffic growth to efficiently improve organic rankings long-term. Avoid saturating search with irrelevant gift traffic that won't convert.
Follow niche trends in Product Opportunity Explorer and adjust budgets seasonally to match market demand rather than goal-setting in isolation. Compare category insights for market share benchmarking.
Conduct thorough keyword research combining Product Opportunity Explorer parent categories, Brand Analytics search data and performance metrics like click share % to identify the optimal search terms to target.

Mansour reminds us not all keywords are equal and many low commercial intent keywords that drive mainly browsing aren't worth aggressive paid targeting.

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A9 Bot - How To Get The Most Out Of Your Listing Optimisation In this informative episode of Seller Sessions, host Danny McMillan gives listeners an inside look at the A9 Bot available exclusively through his website. This specialised bot aims to help sellers better grasp Amazon's ever-evolving A9 ranking algorithms and optimisation factors by synthesising key learnings from extensive scientific literature and patents.

Laying the Groundwork Around A9 Understanding Before demonstrating the A9 Bot tool itself, Danny emphasises how this fits into his broader mission to equip Amazon sellers with more technical competency on the inner workings of Amazon search. He’s compiled and working through 1234 scientific papers and has written at depth on subjects sellers may find confusing or conflicting when trying to rank higher.

Understanding Product Photos and How Attributes Really Work
How Amazon Protects Answers to Product Questions Using Similar Products
The Real Reason Why A10 is a Myth
Improving Seasonal Relevance and Ranking on Amazon Search

This scientific grounding informs the A9 Bot's capabilities for listing optimisation tied to ranking factors. Danny emphasises digesting this background will prove useful for sellers aiming to "level up" their Amazon search education.

Introducing Key Match Types: Lexical vs. Semantic vs. BERT Contextual As Danny shifts into demonstrating the tool itself, he starts by outlining three key match types critical to understand:

Lexical Matching
Semantic Matching
BERT Contextual Matching

While lexical matching should remain core to any keyword targeting strategy, Danny urges sellers not to limit themselves to only indexing keywords. The semantic and BERT matches within A9 paint a fuller picture of what customers may search for — and how listings can evolve to reach more searchers.

Seeing the A9 Bot in Action: Listing Rewrites To illustrate the bot's capabilities, Danny provides a demo using a beard oil product as an example. He prompts the bot to rewrite the listing bullets targeting first lexical matches, then semantic matches, and finally keyword matches informed by BERT's contextual analysis.

The output shows clear differences highlighting how each match type shapes results. The lexical rewrite sticks closest to exact keyword matches in the original beard oil listing. Meanwhile the semantic match incorporates more contextual phrases that extend meaning like beard grooming and shaping tools. Finally, the BERT rewrite recognises entities and relationships to recommend additional keywords around skin conditioning, packaging format, and product feel during application.

This small demo begins to showcase how tapping scientific advances in language AI can assist sellers in reaching more customers. While their manual testing and listing quality control remains imperative, leveraging innovations like BERT as an input can spur new optimisation ideas.

Key Takeaways and Parting Thoughts In concluding his A9 Bot intro, Danny shares a few final recommendations:

Use provided prompts to experiment rewriting your own listings with lexical, semantic, and BERT matches
Check his site’s “A9 Algorithm” section for articles dispelling myths plus evolving science around ranking factors
Recognise sellers optimise for conversion while Amazon algorithms focus on customer experience first
Avoid overstuffing listings with keywords without considering user experience

With innovations in contextual language understanding racing ahead, Danny emphasises sellers must stay on the pulse of Amazon advancements to remain competitive in organic search. Tools like the A9 Bot point to a future where semantic search capabilities will only grow more advanced. Though testing and high-quality listings remain essential, embracing these new frontiers in AI can help uncover more opportunities.

Link to A9 Bot: https://sellersessions.com/a9-bot/

Prompts For A9 Bot Examples (adjust accordingly to your requirements):

I am launching a beard oil product. Can you generate a list of 10 search queries that would represent lexical matching.

Then explain what this match type is and how it impacts ranking

1.I am launching a beard oil product. Can you generate a list of 10 search queries that would represent semantic matching.

Then explain what this match type is and how it impacts ranking

2.I am launching a beard oil product. Can you generate a list of 10 search queries that would represent BERT matching.Then explain what this match time is and how it impacts ranking

3.Take this title and rewrite it based on Lexical, Semantic and Bert matching “Beard Oil Conditioner Sandalwood Scent (Large 2 Oz) - Natural Organic Formula with Tea Tree, Argan and Jojoba Oils for Men - Promotes Growth, Softens, & Hydrates - Striking Viking

“ and use all of the knowledge base for other factors that could improve conversion and Click through rate then summarise and explain why to you did them?

4.Take these bullet points and rewrite it based on Lexical, Semantic and Bert matching “ • Invigorate Your Senses - Our beard oil for men is non-greasy and made with nothing but pure all natural ingredients, leaving your beard looking and smelling its best

Softens and Conditions - Our beard oil conditioner is made with high quality ingredients to help tame your beard, while also making it thicker, fuller and softer. Striking Viking beard grooming products for men will give you the confidence to conquer the world!
Healthy Beard Growth - Our beard conditioning oil promotes growth by effectively restoring the natural moisture to the root of your beard leaving you with thick luscious hair
Goodbye Itch and Dandruff - No more rough, scratchy beard from now on because we use only the finest ingredients, so our beard softening oil is lighter and easier to absorb. Just a few drops will keep your beard deeply nourished and looking well maintained throughout the year!
Try It Risk Free - Try our collection of beard care oils today, all designed to help your beard look and feel great

5.Write a unique and compelling product description for the above bullet points and title, including tips on how to use it and how it can improve {the pain your product solves}.

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Ranking and Product Launches on Amazon With Colin Raja Introduction: Danny interviews e-commerce expert Colin Raja, an experienced Amazon seller from India now based in New York. Colin shares his proven pre-launch strategies for optimising product listings and rankings on Amazon.

Key Topics Covered: * Importance of getting product type, browse node, and attributes right for rankings * Defining "browse" vs "purchase" keywords on Amazon * Step-by-step process for launching and ranking products * Using keyword linking strategy to improve relevancy * Tips for troubleshooting when rankings drop * Considerations for pricing new products

Takeaways: * Check competitor listings to identify the right product category, browse node, attributes etc to match * Target browse keywords first, then add relevant purchase keywords to support them * Collect ranking data in the first week to see which keywords get traction * Use PPC, external traffic sources, or reviews to increase keyword relevancy as needed * Consider launching new brands with low pricing first to gain traction

The show covers specific launch strategies as well as high level best practices for ranking products. Colin emphasises starting with the product metadata first before investing in promotions.

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Recapping 2023 in the Amazon seller world - major trends and pain points Personal and business challenges faced in 2023 - including health issues, family emergencies, and day to day struggles Reflecting on importance of family, health, and relationships over business and material success Maintaining perspective and finding meaning amidst life’s ups and downs 2023 Amazon Seller Trends and Challenges: “Post-COVID hangover” - sales declined 30% for many sellers, increased competition and costs

-Success is now about differentiated, high-quality products with good branding and customer experience

Organic SERP littered with ads - mastering Amazon PPC essential
Overall industry seems to have shrunk, with fewer new sellers entering market
Agencies struggling as more sellers view them as commodities, quickly switching between providers

Coping With Personal Crises and Hardships: - After business exit and dream lifestyle, Adam experienced emptiness and depression

Had to re-ground himself amidst divorce and 40% revenue declines
Perspective change - happiness not tied to outcomes, but rather presence, intuition, and relationships

Emergency With Teenage Daughter: Shattering call from Danny’s daughter Maia - “I can’t feel my legs” after bad car accident

Long wait for emergency responders - incredibly stressful time with daughter in jeopardy
Thankful her injuries not worse in the end

Losing Beloved Family Dog Cookie to Cancer: - Already sleep-deprived, agonising decline was drawn out over weeks - Reached breaking point - had to step away briefly to regain composure

Ongoing Crisis for Friends in Israel: - Adam feels deep connection to affected communities now after years in the Amazon space

Heart goes out to all impacted families - unimaginable turmoil and displacement - No easy words of comfort, but expressing solidarity and grace

Summary The "post-COVID hangover" brought declining sales, fierce competition, and rising costs for Amazon sellers in 2023. Success now depends on high-quality, differentiated products with strong branding and customer experience. As organic rankings faded behind ads, mastering Amazon PPC became essential. Personally, after a business exit and the dream lifestyle, Adam experienced emptiness and depression, needing to reground himself amidst divorce and revenue drops. True happiness rests not in outcomes, but presence, intuition, and relationships. A shattering call from Danny's daughter after a bad car accident left her immobile tested their strength. Thankfully her injuries were not worse. Losing their beloved family dog Cookie to cancer after weeks of agony also pushed them to the edge and required stepping back briefly to regain composure.

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Introduction: In this episode of Seller Sessions, hosts Danny and Adam have an insightful discussion about shifts they are seeing in how Amazon ranks products in search, and what this means for sellers going forward. They talk about moving beyond a primary focus on keywords to a more holistic optimisation strategy.

Key Topics Discussed: * Evidence that Amazon search algorithms are incorporating more semantic matching (and BERT), looking at full product listings rather than just keywords * Success with broad match and phrase match PPC campaigns, indicating changes under the hood at Amazon * The concept of "semantic cores" - clustering single word terms that show up repeatedly across competitors' rankings * Titles focused on human readability combined with key conversion keywords performing better recently * Danny's massive research compiling over 1200 academic papers on Amazon search algorithms * Building AI tools to help sellers optimise listings based on latest search science (Danny’s A9 Bot)

Actionable Takeaways: * Keyword stuffing likely no longer moves the needle much; focus is shifting more towards optimising images, offers and creative * Sellers should double down on their top 20% of SKUs driving 80% of performance * Regularly test different angles, pricing, etc. with A/B experiments on important listings * Ensure flat files have accurate attributes for Amazon's catalog * Monitor aggregate conversion rates across advertising and organic traffic

Outro: Danny is building a free knowledge base of Amazon search insights at SellerSessions.com and access to his A9 Bot. He welcomes ideas and feedback from the community to produce more helpful content based on the science literature.

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AMC is a cloud-based database that gathers signals from all over Amazon to provide insights into customer behavior. It still requires technical expertise like SQL to maximize its potential. Since the last episode, AMC has expanded the data it provides beyond just sponsored ads. It now includes things like TV streaming ads, Alexa ads, etc. AMC makes it easier to analyze the customer purchasing journey across multiple touchpoints. Often purchases take 7-8 days and involve multiple ad exposures rather than a direct path. You can use AMC to build targeted audiences in DSP, like people who searched related terms but didn't convert or added to wishlist. Look at gateway products that lead to further purchases and maximize exposure. See which products have the highest overlap/cross-sell.

Appoint someone in your team or agency to become the AMC expert through certifications and training. Queries take practice but it's accessible. Get AMC set up ASAP to start gathering historical data, even if you don't use it right away. The instance backfills 13 months of data. New-to-brand data is only available in AMC for sponsored product ads. See which keywords drive incremental sales.

Other Notes: * Brent recommends getting started with AMC if you spend $10k+ per month on Amazon sponsored ads. It's free to use. * Some of Brent's favorite uses are analyzing customer journey, frequency of ad exposure, gateway products, and CLTV. * Brent offers Amazon PPC services through his agency Pathfinder. Reach out to him at brant.bike or amcpathfinder.com.

Podcast Details: * Show: Seller Sessions * Episode: AMC 1 Year Later - Tips and Strategies for 2022 * Host: Danny McMillan * Guest: Brent Zahradnik, Amazon PPC Expert

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8 Figure Amazon Seller Mels Terlouw Goes Deep On Data Introduction Danny McMillan welcomes Mels Terlouw, an Amazon seller from the Netherlands, to the podcast for his first time on Seller Sessions.

About Mels * Mels started selling on Amazon in 2014 after discovering people selling $100k per month. * He set a goal to hit $10k in sales by end of 2014. Hit $100k that first year. * Grew to $2.4 million in sales in 2015, then continued rapid growth each year. * Hit 9 figure mark in 2020 but had a setback afterwards. Still doing great. * In 2016, started building own software tools and put them into a mastermind group. * Opened the tools up in 2022 as Intellivy.

Obsessed With Listing Optimisation * Focus is on listing creation based on consumer insights. * This can be the difference between 15 units vs 250 units sold per day.

The Evolution of Amazon * In the "golden age" of 2014-2016, selling was easy on Amazon. Fake reviews worked. * Now Amazon algorithm and competition has evolved. Old tricks don't work as well. * Need to go where "the puck is going" instead of where it's been. Get back to basics of selling.

3 Types of Amazon Sellers 1. Ignorance Sellers: Try stuff without much strategy, hope for the best. 2. Arrogant Sellers: Copy competitors thinking they know better. 3. Vigilant Sellers: Build on consumer insights and real selling fundamentals.

Understanding the Amazon Algorithm * BERT algorithm understands search intent, customer persona/journey better. * Search results will be tailored more to individual searcher. * Recommendations are already customised to user. Search will follow. * Amazon wants to match real world experience better.

Adapting to the Changes Can still succeed in saturated market with the right approach: know your customer + selling fundamentals.

The Iceberg Analogy * Most fighting happening "above water" on Amazon right now. * By going deeper below surface there is calm and less competition. * This represents focusing on consumer insights and the lost art of selling.

Video Lesson from Jordan Belfort on Selling Key points:

Understand your consumer thoroughly
Know their persona, journey stage, needs
Ask pointed questions
Craft sales pitch
Develop products to match
Optimise listings for buyer-focused messaging
Start selling in the right way

The Scientific Method for Amazon Listings * Ask questions * Research to find answers * Form hypotheses * Test with experiments * Analyse results * Repeat until find winning formula * Implement in listing

Key Questions to Ask * What problem are you solving? * What are alternate solutions/products? * What are the customer objections, drivers, preferences?

Brainstorm Extensively * Get multiple people involved. * Spend hours diving into data. * Come up with creative hypotheses.

Develop Listing Theme Focus on winning the click, converting the customer, countering objections. Weave together into cohesive theme for listing.

Test and Validate * Try different creative variations. * Tools like Intellivy can help with robust testing. * Make sure hypothesis proves true before investing in new listing.

Case Study: Dollar Shave Club Upstart disrupted market by simplifying down to core job of razors - conveniently replace dull blades monthly. Didn't get caught in feature arms race. Addressed root consumer frustration.

Types of Amazon Shoppers Different groups have different needs. Most sellers focus only on "need based" shoppers. But many other opportunities exist. Be creative.

Connect on an Emotional Level * Surface features don't create enough certainty and trust. * Tap into beliefs, objections, and emotions. * Storytelling and visual patterns are powerful.

Focus on the Buyer, Not You or the Product * Avoid self-focused messaging. * Put yourself in the customer's shoes. Talk to them directly.

Execute the Lost Art of Selling * Go below the surface noise on Amazon. * Dig deep into consumer insights. * Master stories, emotions, and relationships. * This creates real connection and converts browsers into loyal buyers.

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Sourcing and Manufacturing Options Outside of China - With Mike Michelini Introduction In this episode of Seller Sessions, host Danny McMillan interviews Mike Michelini, an expert on sourcing and manufacturing in Asia, specifically Thailand. They discuss the pros and cons of manufacturing in Thailand compared to China.

Key Takeaways * Thailand is known for handmade, natural products vs China's expertise in electronics and injection molded plastics * Northern Thailand specializes in wood, handmade goods, natural products. South Thailand near Bangkok has more traditional factories. * Response times are slower in Thailand - you have to follow up more but once engaged, they commit * Use Facebook and Line app to source suppliers in Thailand * Higher minimum order quantities (MOQs) in Thailand - educate on holding inventory * Packaging options less abundant than China - focus on great branding * Overall quality has been higher for Mike in Thailand vs China

Comparisons of Manufacturing in China vs Thailand * China is the "world's factory" - expertise in electronics, injection molded plastics * Thailand better for handmade, natural products - wood, dried flowers, clothes * Northern Thailand known for wood, handmade goods, natural products * Southern Thailand near Bangkok has more traditional factories with port access * Response times slower in Thailand - have to follow up more aggressively * Once engaged, Thai suppliers very committed * Source Thai suppliers via Facebook and Line app vs Alibaba * Higher minimum order quantities (MOQs) - educate to hold inventory * Packaging options less abundant than China - focus on great branding * Quality has been higher in Mike's experience with Thailand vs China

Sourcing Suppliers in Thailand * No Alibaba-like platform - use Facebook and Line app * Search Facebook in Thai for suppliers and products * Engage via Facebook Messenger then move to Line app * Get friendly with emojis and build relationship * Recap terms in a quotation for clarity * Prepare to educate on holding inventory for lower MOQs * Packaging options less abundant - develop great custom branding * Overall quality has been higher than China factories

Tips for Manufacturing Outside China * Expect higher minimum order quantities (MOQs) and educate to hold inventory * Develop great custom branding and packaging to stand out * Build relationship with factory through messaging apps * Don't assume same level of urgency - follow up aggressively * Confirm terms: pricing, MOQs, delivery timelines, inspection process * Leverage inspection companies expanding across Asia * With lower volumes, consider negotiating payment terms favorable to you * Be prepared to educate on your needs like lower MOQs

Mike's Joint Venture Brand in Thailand * Mike partnered with long-time plastic manufacturer in Thailand * Started joint venture company and private label brand together * Mike has 30% equity stake, manufacturer holds 70% * Manufacturer finances inventory for launch around $150k * Mike's company makes payments over time to pay back capital

Cross Border Summit in Thailand * Mike's signature event connecting Amazon sellers and experts * Started in China alongside Canton Fair schedule * Moved to Thailand and postpones 2 years for border reopening * Occurs annually in March/April timeframe * Valuable for networking and meeting suppliers * 2023 summit scheduled for March 30-31 near Chiang Mai * Check CrossBorderSummit.com for details

Conclusion Thailand offers a compelling option for sourcing quality products outside China. With the right expectations and preparation, you can find great partner factories to produce your products. The Cross Border Summit provides an opportunity to network and meet potential suppliers in Thailand.

Keywords: Thailand manufacturing, China manufacturing, sourcing outside China, finding suppliers in Thailand, Cross Border Summit

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In this episode, we engage in a conversation with Paul Nicol about the tumultuous journey of his life in and around Amazon. Paul hails from humble beginnings in Scotland and was predominantly raised by his grandparents. As a child, Paul was reserved and found solace in martial arts. He spent several years in the corporate world before realizing he yearned for more autonomy. While short contracts and some flexibility were appealing, he craved something greater.

Paul's introduction to Amazon marked a turning point. In private, he made a bold move, investing $4,000 from the family savings, as failure was not an option. At the time, $4,000 represented a substantial sum for his family.

As he gained momentum, Paul poured more and more of his time into Amazon. In 2020, he launched a line of hand sanitizers well before the March surge. Describing its success as remarkable would be an understatement. Despite frequently adjusting prices to maintain inventory, demand remained robust, with some customers willing to pay over $200 due to the prevailing panic.

Subsequently, a buyer approached Paul, and they finalized a deal. However, what followed was less than favorable. Issues emerged post-deal, primarily concerning the product listing, leaving the buyer dissatisfied. The situation deteriorated rapidly, with Paul facing the looming threat of a multi-million-dollar lawsuit. As the problems escalated, so did the stakes.

Fortunately, a turning point arrived, and they managed to find common ground, ultimately opting to collaborate in resolving the issues. Paul went as far as setting aside personal matters to become a paid consultant for the venture.

To learn more, be sure to explore this episode and discover firsthand the lessons gleaned from navigating such challenging situations.

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Amazon Seller Health Check

Maintaining Your Health During the Stressful Q4 Season: Insights from Amazon Sellers

The Q4 season is a crucial time for Amazon sellers, with increased competition and sales targets to meet. However, it's important to prioritise your health during this time to avoid burnout and maintain productivity.

Prioritise exercise

Exercise is key for maintaining your health during the Q4 season. Matt Phipps, an Amazon seller and fitness enthusiast, shared that exercise is crucial for his daily routine. It helps him stay clear-headed, productive, and connected to the world. By prioritising exercise, you can reduce stress, improve your mood, and boost your energy levels. Phil Hadfield, another Amazon seller and health advocate, also emphasised exercise's importance in reducing anxiety and depression, common issues faced by Amazon sellers during Q4. Incorporating exercise into your routine improves overall health and well-being.

Take breaks and rest

Taking breaks and resting is vital for maintaining your health during Q4. Danny McMillan, the host of the Seller Sessions podcast, noted that many guests recommended breaks and rest to prevent burnout. Though it may seem counterintuitive during a busy season, giving your body and mind time to recharge is essential. By taking breaks and resting, you can reduce stress, improve focus, and boost productivity. Preventing burnout has long-term positive effects on your health and business. Prioritise rest by taking short walks, meditating, or napping during Q4.

Get enough steps

Getting enough steps is another important aspect of maintaining your health during Q4. Danny McMillan noted that even during the busiest times, it's important to prioritise movement and physical activity. Even on vacation, you may end up getting more steps than when working from home. Sufficient steps improve cardiovascular health, reduce stress, and boost energy levels. They also prevent health issues like obesity, diabetes, and heart disease. Incorporate movement into your routine by taking walks during lunch breaks, using a standing desk, or taking the stairs instead of the elevator.

Address common health issues

Addressing common health issues faced by Amazon sellers during Q4 is crucial. Phil Hadfield discussed issues such as back pain and eye strain caused by long hours of sitting and screen time. He recommended stretching and moving around during breaks and using blue light filters to reduce eye strain. By addressing these issues, you can prevent long-term health problems and improve overall well-being. Invest in an ergonomic chair, take regular stretch breaks, and use blue light filters on screens to address any health issues you may face.

Conclusion:

Maintaining your health during the Q4 season is crucial for avoiding burnout and maintaining productivity. Prioritise exercise, take breaks and rest, get enough steps, and address common health issues to take care of your body and mind during this busy time. Remember, your health is your most valuable asset, and taking care of it will ultimately benefit your business in the long run. By incorporating these tips into your daily routine, you can maintain your health and well-being during the Q4 season and beyond.

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Key Points: * Unethical behavior by some aggregators in the Amazon space is a growing concern. * Sellers need to be cautious when sharing sensitive information and should read NDAs carefully. * Not all aggregators engage in unethical practices, and many have brought benefits to sellers. * Staying true to your brand's authenticity can help navigate competition and protect your business.

In a recent conversation between Danny McMillan, an Amazon expert, and Ryan Adkins, an experienced seller, they delved into the murky waters of unethical behavior by some aggregators in the Amazon space. This issue has been a growing concern for many sellers who have had their business models replicated or even stolen. Ryan shared his personal experience of being approached by an aggregator, only to discover later that one of their employees had started a competing brand using the same products and suppliers. This situation highlighted the difficulty of proving intent behind such actions, especially when there is a lack of concrete evidence. The incident underscored the importance of keeping sensitive information confidential. When dealing with aggregators, it's crucial to read Non-Disclosure Agreements (NDAs) carefully. These documents should clearly outline what information can be shared and how it can be used. If not handled properly, this could lead to significant damage to your business. Ryan's experience also shed light on the impact such situations can have on a seller's business. It's a stark reminder of the need for sellers to protect themselves and their intellectual property. However, it's important to note that not all aggregators engage in such unethical behavior. As Danny pointed out, the industry as a whole has been beneficial for many sellers. The rise of aggregators has provided opportunities for sellers to exit their businesses profitably and has brought more professionalism and structure to the marketplace. Despite these benefits, the challenges of competition remain. Sellers must stay vigilant and ensure they are protecting their brands. One way to do this is by staying true to your own brand and authenticity. In a competitive market like Amazon, authenticity can set you apart and help build a loyal customer base. In conclusion, while the Amazon space offers immense opportunities, it also comes with its share of challenges. Unethical behavior by some aggregators is a concern that sellers need to be aware of. However, with the right precautions and a strong commitment to your brand's authenticity, you can navigate these challenges successfully.

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In this insightful episode of the Seller Sessions Podcast, host Danny McMillan brings together a panel of e-commerce experts to discuss Q4 strategies. As the holiday season approaches, this episode offers invaluable insights for Amazon sellers aiming to optimize their strategies. Guest Lineup and Bios: Cara Sayer: Cara is the inventor of SnoozeShade - a global baby brand that has helped hundreds of thousands of parents, won 80+ awards, and is recommended by the world’s leading baby experts. Passionate about her journey, Cara loves sharing her experiences and the reality of running and growing a 7-figure business in her signature straight-talking style. Joe Jakes: Joe successfully transitioned his multigenerational family business from 100% wholesale to 100% D2C. Regularly achieving seven-figure months and big six-figure days, the business now sells millions of units per year. Matt Parker: Founder of the digital media agency 'Trendlution', Matt has been a part of the e-commerce world for over 15 years. Having created over 250 top-selling items across Amazon, Ebay, and Woocommerce, he is also a part of the external pro trader and Ebay development program globally. Matt recently helped beta test the personalization feature and next-day service pre-release on eBay.com and .co.uk. Matt Phipps: Matt, along with his wife Kata, began selling on Amazon in 2018. They achieved 7-figures by the end of their first year and sold the brand within three years. Currently, Matt is building a second 7-figure brand and coaches top-tier 7 and 8-figure sellers inside the Titan Network. Nick Eary: Nick began his Amazon journey in 2017 and successfully exited two of his 7-figure companies in 2021. Having launched over 300 products worldwide, he now runs and operates 3 brands, scaling them towards 8 figures. Ryan Edkins: An author, pilot, and serial entrepreneur with 3 exits, Ryan began selling on Amazon in 2021. In just two years, he scaled his FBA brands to mid 7-figures and beyond. He regularly coaches Amazon sellers, sharing his experiences and guiding them towards achieving financial freedom. Key Takeaways: 1. Ryan Edkins: The Power of Video Ryan emphasizes the effectiveness of sponsored videos, especially during high-traffic events like Black Friday and Prime Day. He also touches upon the challenges of sponsor positions and the importance of adjusting brand store images for seasonal sales. 2. Nick Eary: Gifting and Photography Nick shares his brand's focus on gift-able items and the potential of product photography in enhancing sales. He also highlights the importance of basic deal management, promotions, and the challenges faced in the German market due to VAT number discrepancies. 3. Matt Phipps: Keyword Mastery Matt P. delves into the significance of keyword research and the utilization of past performance reports. He suggests creative additions like ribbons for gift-able products and the potential of brand-tailored promotions for retargeting. 4. Matt Parker: Carousel Advertising Matt P. (yes, another Matt!) discusses the effectiveness of the carousel feature in advertising. He stresses the role of creative angles, the importance of negative keywords, and harnessing the power of hashtags on platforms like Pinterest and TikTok. 5. Joe Jakes: Amazon's Evolving Algorithms Joe provides insights on top search adjustments and the ever-evolving Amazon advertising algorithms. He also underscores the role of deals in increasing visibility and sessions. 6. Cara Sayer: Strategies Beyond Q4 Cara offers a fresh perspective for businesses that might not peak during Q4. She talks about the importance of housekeeping, optimizing listings, and shares success stories from the Australian market. Cara also gives recommendations on stock management with Amazon during non-peak seasons. Special Mention: Danny also gives a shoutout to the upcoming Seller Sessions social event in December. It promises to be an excellent opportunity for networking and knowledge sharing. Closing Thoughts: This episode of the Seller Sessions Podcast is a must-listen for anyone in the e-commerce space. With the holiday season fast approaching, the insights shared by the panel can be the difference between a good Q4 and a great one.

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Insights from John Hefter, Co-founder of Thrasio: A Conversation on Entrepreneurship and the Future of Sellers In this episode of the Seller Sessions Podcast, Danny McMillan interviews John Hefter, co-founder of Thrasio. John shares his journey as an entrepreneur and offers predictions for the future of sellers.

They delve into the challenges and opportunities of running a successful Amazon business, the impact of the recent layoffs at Thrasio on the seller community, and the upcoming trends that sellers should be aware of. With his wealth of experience and knowledge, John provides valuable insights and advice for anyone looking to succeed in the world of e-commerce. Key

Takeaways:

John discusses the changes that occurred at Thrasio, including the layoffs in March 2022, and how they affected the seller community.
He emphasizes the importance of embracing failure and viewing it as a necessary part of personal growth.
John also highlights the significance of self-care and avoiding burnout.
They explore upcoming trends for sellers, such as the need to diversify and expand beyond Amazon.
John underscores the necessity for sellers to stay informed and adapt to market changes.

Overall, this episode provides valuable insights and advice for individuals who are interested in achieving success in the realm of e-commerce, especially those who are contemplating selling their products on Amazon.

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Canton Fair October 2023 - Expert Tips with Kian Golzari In this episode of Seller Sessions, host Sharon Even welcomes back Kian Golzari - expert on sourcing and manufacturing products in China. Their engaging discussion centers around the Canton Fair scheduled for October 2023.

Kian shares invaluable insights into preparing for such events. He emphasizes the necessity of walking in with a clear objective, a deep understanding of the product, and, if possible, a specification sheet or actual sample in hand. The two delve into the intricacies of supplier interactions, highlighting the importance of trust. Kian stresses the value of face-to-face negotiations, noting potential savings and improved production methods that can arise from these direct conversations.

Sharon and Kian discuss cultural nuances, like the significance of business cards in Chinese business etiquette, and how bonding over shared interests, like basketball, can foster smoother dialogues. A major takeaway from Kian's insights is the central role of preparation, trust, and transparency in fostering successful supplier relationships, whether you're a seasoned entrepreneur or a newbie.

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Amazon AntiTrust Lawsuit Roundtable with Steve Simonson, Tim Jordan, Adam Hiest, Liran Hirschkorn and Paul Rafelson

Today, I am joined by Steve Simonson, Tim Jordan, Adam Hiest, Liran Hirschkorn and Paul Rafelson. The topic of this roundtable is the lawsuit filed by the FTC which has been gaining momentum over the last few days.

Key parts of the lawsuit

Anti-Discounting Measures: Amazon's fair pricing policy makes it impossible for sellers to offer lower prices on competing platforms.

Prime Eligibility: It's claimed that Amazon conditions a seller's ability to have their products marked as "Prime" on using Amazon's fulfilment service, which can be costly.

Search Result Biases: There are concerns that Amazon might be prioritising its own products in search results, even if other products are of better quality.

High Fees for Sellers: The FTC points out that Amazon charges various fees to sellers, which can amount to nearly 50% of their total revenues.

Degrading the customer experience by replacing relevant, organic search results with paid advertisements—and deliberately increasing junk ads that worsen search quality and frustrate both shoppers seeking products and sellers who are promised a return on their advertising purchase.

Amazon’s surmised response?

Amazon is contesting a lawsuit filed by the Federal Trade Commission (FTC), arguing that the lawsuit is misguided and would, if successful, harm consumers and the many businesses that sell on Amazon.

Customer-Centric Innovations:
Amazon believes its innovations and customer-centric focus have benefited consumers through low prices and increased competition in the retail industry.
The company has cooperated with the FTC in the past and respects its role in protecting consumers and promoting competition.
Misguided Lawsuit:
The current lawsuit by the FTC is seen as a radical departure from its role, with Amazon arguing that it is misguided and would force Amazon to engage in practices that actually harm consumers and businesses, such as featuring higher prices and making Prime more expensive and less convenient.
Allegations of Anticompetitive Practices:
The FTC alleges that Amazon's pricing practices, Fulfilment by Amazon offering, and Amazon Prime are anticompetitive, revealing a fundamental misunderstanding of retail by the Commission.
Amazon argues that its model is pro-competitive, and the lawsuit could negatively impact consumers and businesses selling on Amazon.
Low Prices and Competitive Offers:
Amazon is proud of the low prices and competitive offers it provides to customers and has enabled third-party businesses to sell their products alongside Amazon’s.
The company invests in tools and education to help third-party businesses offer competitive prices and does not highlight or promote offers that are not competitively priced.
Support to Independent Sellers:
Amazon has lots independent businesses selling on its platform and provides support and services to help them succeed.
The company has invested billions in resources and services to support sellers at every stage of their journey, providing them with data, insights, and various features to manage their businesses effectively.
Fulfilment by Amazon (FBA):
FBA is an optional service where Amazon handles product storage, packaging, shipping, returns, and customer service, allowing sellers to focus on growing their businesses.
Amazon argues that FBA is competitively priced and offers significant benefits to independent businesses, contributing to job creation and investments in the economy.
Innovation and Amazon Prime:
Amazon continues to innovate to delight customers, with Prime being a prime example, offering more than just free shipping.
The company has invested in making Prime better for customers, achieving faster shipping speeds and allowing sellers to offer Prime shipping on their own sites, which has been beneficial to both consumers and sellers.
Thriving Retail Industry:
Amazon operates in a vibrant and varied retail industry where over 80% of all retail products are still bought in physical stores.
The company argues that the FTC’s complaint grossly mischaracterizes the retail industry and ignores the dynamic competition that benefits consumers, with numerous options available to consumers and sellers.
Amazon sees itself as a part of a massive and robust retail market and not as a monopolistic entity, with the FTC attempting to narrowly define markets to make Amazon appear more dominant than it is.
Commitment to Consumers and Sellers:
Amazon is proud of its role in spurring low prices, innovation, and competition across retail.
The company fundamentally disagrees with the FTC’s allegations and approach to antitrust, vowing to contest the lawsuit and continue inventing to put consumers and businesses first.
Amazon believes that the FTC’s approach, if successful, would harm consumers, hurt independent businesses, and upend long-standing and well-considered doctrines.

Final Summary:

Amazon is defending its practices and innovations, asserting that they have always been in favor of consumers and sellers, providing low prices, options, and competition in the retail market. The company sees the FTC lawsuit as fundamentally flawed, misrepresenting the retail industry and Amazon’s role in it. Amazon is committed to contesting the lawsuit, maintaining that the success of the FTC in this case would result in anti-consumer and anti-competitive outcomes, harming both consumers and the independent businesses selling on Amazon.

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Amazon OG Frankie Thorogood's Near Fatal Crash To Spectacular Exit in 18 Months

- About Frankie: Not commonly found in traditional FBA circles like Facebook groups or events, Frankie is an old-school seller who's carved out his unique path in the FBA community.

### The Early Years: Starting on eBay

Frankie shares that he got his start in 2012 on eBay.
Frankie recounts how eBay served as his starting point before Amazon became the juggernaut it is today. - He believes eBay offered essential lessons in understanding marketplace dynamics.

### Frankie's Iconic First Product: The Snood

Frankie reveals he started by selling football snoods that gained popularity among Premier League players. - A spike in sales occurred when the Football Association banned the product.

### Tackling Marketplace Dynamics

Frankie discusses the challenges of maintaining a business amidst stiff competition. - He notes that these hurdles encouraged him to look for more sustainable, unique products.

### Transitioning into Compression Sportswear (early years)

Frankie shifts focus to compression sportswear, a booming category. - Shares his experience visiting the Canton Fair in China to source quality suppliers. - Talks about how he broadened his product range and brand.

### The Jump to Amazon

Frankie initially was hesitant about moving to Amazon due to its complex Flat file process. - Decided to take the leap, which coincided with Amazon becoming a dominant marketplace.

### Building a Brand

Danny questions Frankie about his journey in brand building. - Frankie admits initial resistance to Amazon but couldn't ignore its market significance. - Frankie summarises his journey and the unique aspects of his compression sportswear brand. - Lemon Market Concept: A marketplace scenario where product quality is unknown until after the purchase.
Focus on Sportswear Fabric: Quality relies heavily on fabric and fit. - Customer Feedback: Importance of involving customers in product development. - Pitfalls of Rapid Scaling: Discusses how expanding too quickly nearly led him to bankruptcy. - Decision to Sell Business: Explored selling the business after a near-decade in operation. - Brand Milestones: Overcame cash flow issues between 2014 and 2018.

#### The Exit Strategy and Beyond:

Frankie and Danny discuss exit strategy planning, valuations, and Frankie's new ventures post-exit.

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In-Depth with Amazon seller Michael Fenech

### Introduction

Host Danny McMillan welcomes entrepreneur Michael Fenech to the Seller Sessions Podcast.
Brief overview of the episode's focus on the entrepreneurial journey, mindset, and success in various business ventures.

### Michael Fenech's Brief Intro

Michael and his wife are Amazon sellers with three SKUs.
A four-year Amazon journey preceded by experiences in Dropshipping and network activities.

### Inspirations

Michael's background growing up in a high-achieving family.
The influence of his three brothers who are professional athletes and his entrepreneurial father.

### Mindset and Early Life

How Michael's early life was shaped by his family's dedication to discipline and success.
The role of his brothers as major sources of inspiration.

### Education and Early Career Aspirations

Michael as an above-average student who didn't attend university.
Initial career aspirations to be a professional golfer and the lessons learned from not pursuing it.

### Mindset in Sports and Business

Comparison between the mindset required for sports, particularly golf, and business.
The vital role mindset plays in achieving success.

### Recovering from Not Making It in Golf

The emotional and psychological transition after not making it as a golfer.
A deep dive into self-awareness and strength application.

### Transition to Business and Belief in Mindset

Transferring life lessons from sports to business, focusing on discipline, delayed gratification, and mindset.
Why success isn't solely about resources or money, but also one's mindset.

### Moving Forward

The importance of directing your strengths properly.
Accepting and acknowledging one's limitations as a positive step towards growth.

### The Entrepreneurial Bug

Michael's foray into entrepreneurship at around 22 years old.
Initial ventures into real estate and technology.

### High-Profile Business Ventures

Creating a media technology in 2010 that facilitated radio station connections.
Forming an executive team from ex-Facebook and Yahoo! execs, leading to increased confidence.

### Dropshipping, Amazon, and Beyond

The challenges and learnings from running dropshipping stores.
Transitioning to Amazon FBA in 2018-2019 and growing a brand to over seven figures.

### Community Building: The End Game Network

The inception of the End Game Network and its objectives.
Impact on the Australian Amazon Community and two success stories from the network.

### Other Business Ventures

Danny queries about 'SKU Drop', a response to high shipping costs.
Michael shares that SKU Drop is used by over 500 brands and discusses its unique features.

### Hosting an Amazon Seller Conference

Michael shares insights into hosting a large Amazon seller conference in Australia.

### Final Thoughts

Danny applauds Michael's strong community building as a significant factor behind his success.
Summary of the episode and the vast scale of Michael’s impact in various business sectors.

Thank you for joining us for another episode of the Seller Sessions Podcast!

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In this episode, host Sharon Even dives into the fascinating world of product packaging.

She breaks down 13 different types of packaging, detailing the pros, cons, and best-use scenarios for each. From classic options like Paperboard Boxes to specialized types like Rigid Boxes and Bottled Packaging, Sharon covers it all.

Boxes and Packaging Types Discussed:

1.Paperboard Box

OPP Bag
Shrink Pack / Vacuum Pack
Pillow Box
Foil Sealed / Pouch Bags
Mailer Bags
Cylinder / Tub Packaging (Sharon by mistake says Tube but its Tub 😅)
Envelope
Clamshell
Blister Pack
Rigid Box
Bottled Packaging
Clear PVC Box

Bonus Tip: Don't miss out on Sharon's bonus tip and her personal recommendation for an exceptional graphics designer to elevate your packaging design.

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In this episode, Erin Graybill, the founder of Nire Beauty, shares her advice for Amazon sellers. She talks about the challenges she faced and how she overcame them. She also shares her tips for success. • Erin Graybill is the founder of Nire Beauty, a beauty brand that sells on Amazon. • She started her business in 2016 with no prior experience in the beauty industry. • However, she has also had a lot of success. She has grown her business to over $4 million in sales and has been featured in publications such as Forbes and Vogue.

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From Killing It On Amazon To Shopify - Open Brands with Channing Dyson of Daxx Eyewear

### Introduction

Channing Dyson is back on the show, this time discussing her eyewear brand, Daxx Eyewear. Targeted at moms who want both style and affordability, Daxx Eyewear has made significant strides since its launch in 2019, primarily through Shopify.

### Key Points:

#### Personal Origin Story

The inspiration for Daxx Eyewear came from Channing Dyson's experiences at her children's sports events.

#### Business Overview

Daxx Eyewear focuses on affordable, stylish sunglasses under $40.
Specifically targets moms.
Currently boasts mid-six figures in revenue.

#### Sales Strategy

Initially used micro-influencers for promotions.
Shifted to a wholesale model, accounting for 70% of sales.

### In-Depth Segments:

#### Business Model & Success Factors

Attracts boutiques starting with small unit counts (10-15 units).
Flexible stock options allow for better inventory turnover.
130 SKUs and growing.

#### Seasonal Trends

Adapts to fashion cycles.
Year-round wearable eyewear allows for less seasonal variability.

#### Community Involvement

Engages with local communities and collaborates with local entrepreneurs.

#### Time Commitment & Growth

Requires only 5-10 hours per week outside of market events.
Market events are attended five times a year.

#### Sales Channels

Started with Shopify and word-of-mouth marketing.
The shift to wholesale after initial years with micro-influencers.

#### Product Development

Observes emerging trends and offers a personal touch.
Boutique owners provide real-world market feedback.

#### Challenges

Managing time for market events.
Pivoting from online sales to wholesale.

#### Future Plans

Focus on business growth, no plans to sell.
The sentimental value attached to the brand.

#### Return Policy & Customer Satisfaction

Low return rate, potentially due to reasonable pricing.

#### Comparison to Amazon Brands

Channing's approach differs substantially from typical Amazon brands.
Strong emphasis on Shopify as a selling platform.

### Closing Thoughts:

Channing Dyson’s story is an inspiration for aspiring entrepreneurs, particularly those who juggle family commitments and a burgeoning business. The Daxx Eyewear story also highlights the opportunities and challenges of moving from an online-centric business model to a focus on wholesale.

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15 Hacks to Supercharge Your Amazon Business with Former Amazonian John Derkits

Episode Summary:

In this highly informative episode, Adam Heist returns to the show and sits down with former Amazon employee and e-commerce expert John Derkits. They dive deep into 15 hacks that every Amazon seller should know. From leveraging Amazon Posts to optimizing for mobile shoppers, these strategies are designed to elevate your Amazon business to new heights.

About the Guest: John Derkits
- Previous Roles: Worked at Amazon and for a major aggregator.
- Entrepreneur: Built his own brands and has helped others exit their businesses successfully.
- Persona: Known for being highly intelligent and an all-around great human being.

Key Hacks & Tips:

HACK 1: Amazon Posts Infinite Content
Harness the power of Amazon Posts to create infinite content and improve your brand’s visibility.

HACK 2: Stack Amazon Influencers + Attribution for Greater Bonuses
Combine influencer partnerships with Amazon Attribution to maximize bonuses and optimize ROI.

HACK 3: ShipmentmakerPro’s FC Scorecard
Avoid stock-outs by steering clear of Fulfillment Centers (FCs) with backlogs, using ShipmentmakerPro’s FC Scorecard.

HACK 4: Activate Instock Headstart to Improve Availability
Ensure your product is always available by activating Instock Headstart.

HACK 5: SQP Shipping Speed Data
Identify the best ASINs for PEDs by analyzing SQP Shipping Speed Data. (Discussed in last week's newsletter)

HACK 6: Recover the Buy Box
Determine the exact price point necessary to regain control over the Buy Box. (Also explained in a previous newsletter)

HACK 7: Image Ratio for Mobile Shoppers
If the majority of your customers are mobile shoppers, adjust your main image to a 5:6 ratio for better visibility.

HACK 8: MobileCards Chrome Extension
Preview your mobile shopping experience by using the MobileCards Chrome extension.

HACK 9: Use Oxolo for Quick Video Creation
Enhance your Product Detail Pages (PDPs) with videos created in less than 15 minutes using Oxolo. This can lead to a 9.7% lift in sales.

HACK 10: FBA Damaged Opt-Out
Prevent Amazon from selling damaged inventory and affecting your reviews by opting out of Warehouse Deals.

HACK 11: Earn List-Price Strike-Through
Get a 3.9% sales lift by setting your Standard price as your List price and running a 24-hour coupon at 50% off.

HACK 12: Product Lifecycle Support
Cut your return rate by 50% or more with Product Lifecycle Support. (PRO TIP: Use OnSite Support for this service)

HACK 13: Increase PPC Ad Spend Limit
Extend your payback period by 30+ days by increasing your PPC ad spend limit.

HACK 14: LandingCube for Customer Data
Use LandingCube to qualify and tag traffic while capturing customer emails.

HACK 15: Inventory Funding Options
Access more affordable inventory funding through SBA 7a Express Lines of Credit and Securities-Backed Loans.

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MMA Nutrition - Amazon Open Brands

Mina Elias joins the show as we delve into another behind-the-scenes episode in our Open Brands series. Here, a few brave souls open up and discuss their brands in an industry where it's common for brands to be kept secret due to fears of being copied or, in some cases, attacked.

Introduction and Background
Danny McMillan welcomes Mina to the show for an Open Brands series discussion.
Mina is known for his work in content with PPC and his own brand.
Mina emphasises the importance of hard work, innovation, persistence, and consistency over just product ideas.
Mina's Amazon Journey
Mina's brand journey started with electrolyte powder.
His initial launch was modest but improved over time.
He emphasises that execution matters more than just having an idea.
Challenges and Learning
Mina discusses challenges in investing money without proper guidance.
He mentions getting scammed by gurus, leading to wrong investments.
Lack of proper guidance and mentorship impacted his early decisions.
Agency Transition
Mina pivoted to an agency model due to challenges with the brand.
He focused on helping clients navigate Amazon and succeed.
Balance and Future Plans
Mina talks about balancing brand growth and the agency.
He discusses future plans and the challenges of scaling a brand.
Key Advice for Amazon Sellers
Mina advises sellers to focus on learning and getting good at their craft.
He suggests investing in learning from experienced mentors.
Mina emphasises the importance of having a clear vision and hiring skilled professionals.

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Exploring the Future of Product Research: A 2023 Perspective for Amazon Sellers with Sharon Even.

In this episode, host Sharon Even, a seasoned Amazon seller and innovative product developer, provides her approach and strategies governing product research in 2023 and beyond. Sharon delves into her main approach, focusing on the guiding question: "How can I build a brand?" rather than merely seeking opportunities in a single product. By pivoting towards brand creation, she explores the broad spectrum of possibilities in today's dynamic marketplace. Sharon shares her strategies to uncover starting points for product research, each illustrated with practical examples. Though casual in tone, this chit-chat-style episode is rich with hidden golden nuggets and tangible examples, offering valuable insights for both aspiring and established Amazon sellers.

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A New Hybrid Model For Financing Your Amazon Business

In this episode of the Seller Sessions Podcast, Danny McMillan and returning guest Fe Soutter dive into a discussion on a groundbreaking hybrid model tailored for Amazon sellers aiming for exponential growth.

Fe Soutter, seasoned Amazon seller, opens up about her own experiences grappling with cash flow constraints and the intricate complexities of managing her brand. At a critical juncture, she confronted the tough choice between sourcing funds for expansion or selling her business altogether. Traditional avenues like a standard business sale or going through an aggregator came with the heavy baggage of tax implications, prompting Fe to explore uncharted territory.

Enter the hybrid model – a game-changing approach that would see Fe not only retain her role as the managing director but also actively collaborate with a partner company. The crux of this innovative pact involved granting a calculated percentage of her company to this strategic partner on only the new revenue and profits generated.

Fe walks us through the intricacies of this model, highlighting how this strategic affiliation allowed her to tap into unparalleled expertise and structural reinforcement.

Central to this hybrid model's success is the relentless pursuit of scalability and methodical systematisation. While relinquishing partial ownership, Fe seized the opportunity to channel her energy into the facets she's most passionate about – nurturing creativity, fostering vision, and fortifying the brand's presence in the market.

Fe dishes out advice drawn from her profound journey, emphasising the immeasurable value of learning from skilled team members. As the episode unfolds, we glean insights into the roadmap ahead. Fe's target? Steering this model towards a strategic exit in the coming years, with aspirations to hit the eight-figure mark before the final curtain call.

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The Best Finance Options For Amazon Sellers

In this episode, Danny is joined by Brandon Young and Peter from Uncapped in a compelling discussion about funding options specifically tailored for Amazon sellers. The focus of the conversation centres around the importance of providing a good service with low fees and reputable companies, ensuring Amazon sellers have access to the best funding opportunities.

Conversation Agenda:

The guests delve into various funding options available to Amazon sellers, exploring the benefits and drawbacks of each.
Brandon Young takes the lead in discussing calculations and financial considerations related to funding.
Peter from Uncapped elaborates on the vital role his company plays in offering diverse funding options, specialised in providing working capital to both Shopify and Amazon sellers

Peter's Background:

Peter is the Founder and CEO of Uncapped, a renowned financial services provider.
Uncapped specialises in offering working capital solutions to Shopify and Amazon sellers.
With funding ranging from £10,000 to £5 million, Uncapped caters to the needs of sellers at all stages, including those with revenues up to 100 million per year.
Operating in both Europe and the U.S., Uncapped offers its services to a broad spectrum of sellers.

Brandon's Lever for Growth: Capital to Find and Launch More Products:

Brandon highlights how access to adequate capital is pivotal for Amazon sellers to drive growth and expand their product portfolios effectively.

The Importance of Understanding the Cost of Capital:

Brandon emphasises the significance of comprehending the cost of capital and its impact on the Amazon selling business.
He discusses the challenges of comparing fees among different lenders in the space and stresses the value of transparency.

Exploring Various Funding Sources and Their Limitations:

The guests delve into the limitations of traditional bank loans, which often require comprehensive financials and tax returns.
They discuss the difficulties faced by international sellers due to varying lending practices worldwide.
The ecosystem of lending companies, including Uncapped, is explored, which provides alternative options for sellers seeking funding.

Uncapped's Customer-Centric Approach:

Peter sheds light on Uncapped's customer service approach, which offers flexibility and personalised assistance to clients.
The importance of being transparent with clients about rates and financing options is underscored.

Navigating Challenges in the Amazon Business:

Brandon shares his personal experiences in navigating challenges within the Amazon business, including inventory issues and product launches.
He discusses the strategic approach of launching multiple products to adapt to market changes and avoid stale inventory.

Optimising Inventory Management:

Peter highlights the significance of inventory turnover for e-commerce companies, and the risks associated with stale inventory.
Brandon and Peter discuss the optimal inventory levels to maintain (around 45 to 60 days) and explore factors that can lower costs, such as currency exchange and geopolitical risks.

Hedging and Analysing Downside Risks:

Brandon considers buying options as a hedge and analyses potential downside risks for Amazon sellers.
The discussion revolves around margin suppression in the current Amazon market.

Contributing to Growth with VC Background:

The hosts delve into how lenders like Uncapped, with a venture capital background, can contribute significantly to a seller's growth through strategic partnerships.

Focus on Customer Success and Mission Alignment:

Both hosts emphasise that the success of Amazon businesses often hinges on their focus on customer success and mission alignment.

Danny's Open Conversation for Best Funding Options:

Throughout the episode, Danny aims to provide the best funding options for sellers by having an open conversation with Brandon and Peter.
He seeks clarity on Uncapped's services and how they can benefit Amazon sellers.

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Life After Exit With 7 Figure Amazon Seller Tom Wang

Adam Heist returns; today he sits down with Tom Wang…

Exploring Tom's experiences post-business exit, highlighting that an exit is the start of a new phase, not the pinnacle of success.

Bullet Points:

Tom's introduction: An Amazon seller based in Vancouver, started at 17 with his now-wife, sharing a passion for entrepreneurship and selling on Amazon.
Skincare business journey: Tom's first venture, Sedaris Skin Care, began as a side hustle with initial product failures, but eventually found success with their third product.
Peak revenue: The skincare brand reached $5-6 million yearly revenue, reflecting the high-profit margins in skincare and supplements on Amazon.
The life-changing exit: Tom sold the business in December 2020, providing him the opportunity to buy his dream house and travel.
Health struggles: Tom faced health issues after the sale, leading to self-reflection and exploration during his year and a half of recovery.
Current ventures: Tom now runs the FBA Masterclass course and plans to launch more brands, seeing continued potential in e-commerce.
Emotional roller coaster: The exit process was stressful due to market uncertainties during the COVID-19 pandemic, but the deal closing marked a significant moment for Tom.
Self-discovery journey: Tom reflects on his childhood desire for validation through financial success and shares his transformation towards pursuing purpose and fulfilment.
Importance of relationships: Tom emphasises valuing personal relationships and happiness over immense wealth, based on studies showing the impact of relationships on well-being.

The episode delves into the post-exit life of Tom Wang, a successful Amazon seller. Tom shares his journey of self-discovery after exiting his skincare business, emphasising the significance of relationships and personal fulfilment over wealth. He highlights the challenges of entrepreneurship, the importance of adapting to economic conditions, and the need for discipline and resilience in business. Tom's wisdom gained at a young age serves as a valuable reminder to focus on personal values and growth while navigating life's uncertainties.

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Open Brands: A Chat with 7 Figure Seller Adam Jagot

In this episode of Seller Sessions, we have Adam Jagot, an experienced Amazon seller in the clothing category, sharing his journey and insights.

Here are the key points discussed:

Starting out on eBay: Inspired by the success of big clothing brands like Boohoo, Adam began his selling journey on eBay, primarily focusing on women's clothing due to the availability from manufacturers.

Learning the ropes: With limited knowledge about clothing styles, Adam had to learn from others in the industry and adapt to the demands of the market.
Expanding to Amazon: Adam eventually expanded his clothing business to Amazon, alongside his existing shoe business. Sales quickly skyrocketed, leading to the need for recruiting more staff for efficient picking and packing.
Dealing with challenges: Adam faced the issue of hijacked listings and price undercutting by other sellers. This prompted him to explore Fulfilment by Amazon (FBA), which resulted in significant revenue growth.
European expansion: Seeing the potential for growth, Adam expanded his business to different European countries, translating listings for each market and experiencing unprecedented sales numbers.
Discovering new opportunities: Attending the Retail Without Borders trade event in early 2020, Adam stumbled upon new opportunities and learned about selling on multiple platforms. He successfully transitioned between inventory management systems.
Positive impact of COVID-19: The pandemic had a positive impact on Adam's sales as online shopping surged. He adapted to the changing landscape and benefited from increased customer demand.
Brand diversification: Adam ventured into the kids' clothing market, introducing additional brands to his portfolio.
Focus on staple garments: Adam's strategy revolves around offering staple and neutral garments that appeal to a wide range of customers, ensuring consistent sales.
Seasonal inventory management: Adam orders inventory in advance based on seasons and data, anticipating demand and preparing accordingly.
Managing returns: To mitigate returns, Adam implements careful inspection processes and donates unsellable items.
Manufacturing considerations: Adam shifted manufacturing primarily to Turkey for faster delivery times compared to China, given the importance of timely supply in the fashion industry. * Key sellers: Leggings and cardigans are standout sellers for Adam's brand, capturing customer interest and driving revenue.
Seasonal spikes: Adam's brand experiences spikes in sales during specific seasons, notably in February, summer, and October (Halloween), while Christmas and January sales are not significant for their brand.
Challenges of website sales: Despite having their own online store, Adam notes that revenue from websites is only about 10% compared to Amazon. Building and maintaining websites requires significant effort and driving traffic can be costly.
Influencer marketing impact: Influencer marketing can generate sudden sales spikes, but the window of opportunity is short. Collaborating with major influencers can attract attention from other influencers and retailers.
Brand partnership challenges: Adam shares an experience with a potential brand partnership with Debenhams, where a large stock investment was required. Ultimately, the partnership did not materialise.
Current challenges: The present year has proven to be the toughest for Adam's business, with various market challenges and obstacles to overcome.
Future plans: Adam is planning to pivot and explore other product categories while entering the US marketplace for further growth opportunities.

Tune in to the full episode to gain more valuable insights from Adam Jagot’s journey as an Amazon seller in the clothing category.

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Sourcing Mishaps: A Tale of Caution for Amazon FBA Sellers

In this episode of Seller Sessions, Sharon Even shares a personal and humbling tale of sourcing mishaps that led to unexpected costs and delays. Sharon, known for her expertise in the industry, shares how even seasoned professionals can make avoidable mistakes when driven by passion.

The story revolves around two separate products sourced from different suppliers. Due to a lack of thorough communication and assuming certain aspects, Sharon faced issues with consolidation and packaging. In this episode you will learn the importance of requesting photos, being explicit in instructions, and not underestimating attention to detail when sourcing products.

This cautionary tale, narrated by Sharon herself, serves as a reminder that entrepreneurs are not immune to mistakes and highlights the significance of learning from others' experiences.

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The Dynamic Duo On Their Way To 8 Figures On Amazon From Domestically Sourced Products

Welcome to Seller Sessions, where we delve into the inspiring journey of Amanda and John, accomplished Amazon sellers on their way to 8-figure success. Since their fortuitous meeting in 2008, Amanda and John have built a thriving partnership by harnessing their individual strengths and division of roles. In this episode, they share their experiences, insights, and aspirations, shedding light on their journey from flipping books online to conquering the world of private labels. Join us as they discuss work-life balance, market strategy, expansion, and the importance of a harmonious partnership.

Episode Highlights:

Leveraging Strengths: A Recipe for Success
Amanda and John attribute their successful partnership to identifying their individual strengths and weaknesses.
John's prowess lies in execution and operations, while Amanda excels in logistics and identifying deficits.
The couple emphasises the importance of clearly defined roles as they aim to build a robust team.
Private Labels and Seven-Figure Milestones
Amanda discusses their transition from their previous business model to private labels, highlighting the remarkable difference in margins.
They recount hitting the coveted seven-figure milestone within two years of venturing into private labels.
The couple recalls their journey, from humble beginnings flipping books to focusing solely on their thriving private label business.
Building a Powerhouse Product Line and Market Presence
Amanda shares their strategic decision to phase out income-providing businesses and focus on developing their brand.
Maintaining a reliable supply chain and optimising inventory levels to avoid stock shortages become key priorities.
The couple reveals their current four-product line, with two main focuses, and the significance of capturing a substantial market share in each vertical.
Solidifying Market Position and Future Opportunities
John highlights the high barriers to entry in their business space, which insulate them from potential competitors.
They discuss the potential impact of market changes and innovation on their business model.
Amanda emphasises the importance of staying abreast of market trends, expanding market share, and exploring opportunities beyond the Amazon platform.
Balancing Amazon and Off-Platform Expansion
Amanda shares their cautious approach to expanding beyond Amazon, prioritising the establishment of a solid Amazon operation.
They discuss the potential allure of a robust Amazon presence for potential buyers eyeing off-Amazon opportunities.
The couple reflects on their experiences with aggregators interested in acquiring their business and their decision to wait until their desired selling price is achieved.
Scaling Up, Hiring, and Future Goals
Amanda unveils their target numbers for the current year, aiming to reach eight figures in 2024/25.
They discuss the process of hiring additional staff and transitioning John's focus from the warehouse to business growth.
John emphasises the significance of finding products that allow for streamlined shipping to scale at a rapid pace with solid systems and processes in place.
Navigating Supply Chain Dynamics and Domestic Suppliers
Amanda underscores the role of a supply chain manager as a vital component of their operations.
They emphasise the importance of maintaining strong relationships with suppliers and negotiating mutually beneficial terms.
The couple expresses their commitment to U.S. manufacturing, aligning with their brand's patriotic values, and highlights the value of repeat customers in the consumer space.
Overcoming Challenges and Strengthening the Partnership
Amanda recalls a daunting moment when their Amazon account was suspended for six weeks, highlighting the importance of swift conflict resolution.
John and Amanda share their strategies for diffusing heated arguments, emphasising the significance of taking breaks to cool down and seeking spiritual guidance during challenging times.

Conclusion:
Join us on this captivating episode of Seller Sessions as Amanda and John, accomplished Amazon sellers on their way to 8-figure success, share their invaluable experiences and insights. From recognising their individual strengths to conquering the private label space, they provide inspiration for aspiring entrepreneurs and couples aiming to build thriving businesses while maintaining a harmonious personal and professional life. Discover the secrets behind their remarkable growth and future aspirations as they continue their journey.

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In this episode, Sharon explains the five stages of a product's life cycle in the context of selling on Amazon FBA. She emphasises the importance of understanding the product life cycle and provides tips on how to extend the life cycle of a product.

Sharon starts by comparing the life cycle of a product to the life cycle of humans or animals. She explains that every product goes through a journey from its launch to its eventual decline or discontinuation. On Amazon FBA, the product life cycle typically consists of five stages: development, introduction, growth, maturity, and decline.

During the development stage, the product is being sourced, manufactured, and prepared for sale on Amazon. The introduction stage is when the product is launched in the marketplace, and Sharon advises focusing on differentiation and branding during this stage to ensure acceptance by the market.

The growth stage indicates that the product is gaining acceptance and experiencing faster sales growth. Sharon mentions the importance of organic ranking, profitability, and positive cash flow during this stage.

The maturity stage can vary in duration and is characterised by market saturation and the presence of copycats. Sharon highlights the need to focus on branding and differentiation to extend the product life cycle during this stage.

Sharon concludes by emphasising the significance of branding and building a brand around a specific niche or buyer avatar. She suggests dominating within a niche and using branding to extend both the product and brand life cycle.

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Open Brands: From Pools to New Markets. Exploring Entrepreneurship and Growth Strategies With Michael Kaufman

The conversation is a part of the "Open Brands" series, where brands openly discuss their experiences.
The guest is Michael Kaufman, the founder of Pro Tuff Products, which started in 2014.
Michael initially sold organic fertilisers and synthetic lubricants through a multilevel marketing company.
In 2012, he started looking for online opportunities for income diversification and discovered Amazon.
Michael began with retail arbitrage and later ventured into private labelling after attending a webinar by Amazing Selling Machines.
They discuss the difference between the broader Amazon seller community and the Amazon FBA community.
Michael didn't fully realise the potential of Amazon until a few years into selling on the platform.
The conversation highlights the changing landscape of Amazon and the challenges faced as the market matured.
Michael didn't set specific revenue goals but aimed to continuously grow sales and expand his business.
They faced challenges in expanding their team and dealing with competition from low-cost Chinese sellers.
They played catch up in a saturated category but managed to increase sales.
They are looking for an exit strategy for their current brand and planning to launch a new brand.
The new brand will focus on a telescoping pole with a patented locking mechanism.
They launched their first product, a pool rake, and gradually added variations.
They introduced a lifetime warranty, which was a differentiator in their category.
They developed a good review profile and received positive feedback.
They partnered with a pool pro who invented a new locking mechanism, which became their most profitable product.
They used their subscriber list for product launches, including pre-orders and beta testing.
They created a groundswell of engagement and feedback from their subscribers.
They launched new products, including a flat skimmer and a pool brush, using their organic launch approach.

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Open Brands - Amazon Seller Rich Hawkins - Gravity Fitness

Introduction:

In this episode of Seller Sessions, host Danny McMillan is joined by e-commerce expert Rich Hawkins.

This is the first part in a new series where we chat with Amazon Sellers that show their brand, which means we are able to discuss context to the business with the line of questioning.

Rich shares his insights on leveraging influencers as affiliates and the challenges of quantifying their impact. He also highlights the significance of brand recognition and the highest converting phrase for his business. Additionally, Rich talks about the role of Facebook ads, working with larger affiliates, and the development of their fitness app.

Key Points Covered:

The pivotal role of influencers in their business success, although quantifying their impact is challenging.

Utilising influencers as affiliates, incorporating discount codes, and other strategies.

The significance of brand recognition and its impact on customer conversion.

Exploring the effectiveness of Facebook ads as a marketing channel.

Partnering with larger affiliates and the benefits of collaborating with publications for sales and SEO.

The development of a fitness app and the extensive effort involved in creating high-quality content.

Overcoming challenges in the European market due to Brexit and establishing a separate European company.

The advantage of Estonia's tax rule that allows reinvestment back into the business.

The future focus on expanding into the US market and the logistical challenges of shipping larger products.

The shift towards seller fulfilled orders and the decreased reliance on FBA (Fulfilment by Amazon).

Rich Hawkins' contact information: Instagram - @rich_hawkins

Conclusion:

In this episode, Rich Hawkins provides valuable insights into leveraging influencers, expanding into new markets, and overcoming challenges in the e-commerce industry. Listeners gain practical knowledge on utilising influencers as affiliates, optimising Facebook ads, and the benefits of collaboration with larger affiliates and publications. Rich's experiences and expertise offer valuable lessons for e-commerce sellers seeking to enhance their marketing strategies and expand their business reach.

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Join Sharon Even in this captivating episode as she explores the ins and outs of NNN agreements for sourcing from China. Discover when and why to use them, the role of a Chinese lawyer, and how to handle supplier resistance. Sharon also shares an example of a complicated NNN agreement she had made with her Lawyer! Get ready for valuable insights and practical tips to protect your business interests. Don't miss this essential episode for successful China sourcing!

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Behind The Scenes of Seller Sessions Live with Adam Heist and Danny McMillan

Episode Summary:

In this episode of Seller Sessions, Adam Heist and Danny McMillan take a deep dive into the behind-the-scenes aspects of organising the Seller Sessions Live conference in London. They discuss the challenges, successes, and unique experiences that make Seller Sessions a must-attend event for Amazon sellers. From the origins of the conference to creating a safe and inclusive environment, this episode offers valuable insights into the world of organising and hosting live events.

Episode Highlights:

The Origins and Challenges of Seller Sessions Conference:
- The discussion delves into the origins of the Seller Sessions conference and the challenges Danny faced in starting and organising the event.
Finding Passion and Energy for Long-Term Engagement:
- Danny emphasises the importance of finding one's passion and energy to sustain long-term engagement in a particular field.
Creating a Vibrant and Unique Event Experience:
- Danny discusses his vision for the Seller Sessions conference, focusing on creating a vibrant atmosphere that encourages self-expression and differs from traditional events.
Balancing Sponsorship and Attendee Experience:
- The conversation covers the significance of affordable pricing made possible by sponsorship, which facilitates the inclusion of diverse speakers and perspectives while maintaining a quality attendee experience.
Creating a Safe and Inclusive Environment for Women:
- Danny highlights the significance of creating a safe and inclusive environment for women in the industry, and how the Seller Sessions podcast and events contribute to this goal.
Event Economics and Maintaining Reasonable Pricing:
- Danny explains his pricing strategy and how he balances sponsorships with maintaining reasonable pricing to avoid sponsor influence.
Challenges, Recovery, and Reflections:
- The guests discuss the challenges of recovering from a half-empty event, organising events during the COVID-19 pandemic, and the impact of human connection during events.
Embracing Authenticity and Continuous Improvement:
- The importance of authenticity, embracing flaws, and continuous improvement is emphasised, along with anecdotes and stories from past events.
The Intense Pressure of Organising an Event and Overcoming Challenges:
- The guests discuss the intense pressure of resolving logistical issues, and maintaining great relationships with sponsors. Strategies employed to overcome challenges are shared.
Reflecting on Successful Event Execution:
- The Danny shares a personal experience of organising an event, including last-minute room rearrangements, maintaining the schedule, and engaging the audience during presentations.
Lessons Learned and Planning for the Future:
- The guys reflects on the event experience, plans for improvements in the coming year, and expresses gratitude to attendees for their support.

Join Adam Heist and Danny McMillan as they provide an inside look into the world of organising Seller Sessions Live, revealing the dedication, challenges, and rewards behind the scenes.

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In-Depth With Amazon Seller Ben Webber

In today's episode, we sit down with Ben Webber, an entrepreneur with multiple successful Amazon businesses. Ben shares his journey, from his early influences to his experiences building a thriving e-commerce empire. Join us as we explore the challenges, triumphs, and key takeaways from Ben's remarkable entrepreneurial journey.

Early Influences and Ambitions
Ben grew up in West Virginia with a strong entrepreneurial influence from his aunt and uncle, who were successful entrepreneurs and lawyers.
Initially, Ben aspired to become a marine biologist but later developed a passion for ancient history in college due to his interest in the subject and the quality of his teachers.
Customer-First Approach in Business
After graduating college, Ben started a tennis lesson business, where he prioritised customer satisfaction and relied on word-of-mouth referrals instead of traditional advertising.
His approach focused on keeping customers happy, leading to increased positive referrals and business growth.
Transition to Entrepreneurship
Following his experience with the tennis lesson business, Ben worked with a telecom company, but left in 2015 to pursue entrepreneurship full-time after changes to his bonus structure.
Ben embarked on his Amazon business journey in 2014/2015, teaming up with three friends, including a lawyer and a friend looking to transition out of their family business.
Early Ventures in Amazon FBA
The team discovered a price disparity for Swiffer liquid and decided to venture into Amazon FBA, establishing a company under the holding name JLS (Johnny's Lawn Service) as a nod to their friend's first entrepreneurial venture.
Initially focused on retail arbitrage, they eventually shifted to private label, capitalising on gaps in the market and achieving significant revenue growth.
Expansion and Success
By sourcing from Chinese manufacturers, the team improved margins and introduced multiple brands across various categories on Amazon.
Their revenue reached $30 million by 2021, thanks to systemisation, team training, and proprietary software development.
Challenges and Growth
Maintaining a moral compass in the competitive marketplace was a significant challenge.
The team attempted to diversify by investing in an in-house printing setup but eventually sold the equipment due to low production rates.
They pivoted their strategy to patent acquisition and purchasing existing products, leading to better margins and substantial success.

In this episode, we delved into the entrepreneurial journey of Ben Webber, a successful Amazon entrepreneur. Ben's story teaches us the importance of a customer-first approach, adapting to market trends, and maintaining a moral compass in highly competitive environments. We explored their transition from a tennis lesson business to building a thriving e-commerce empire, their early ventures in Amazon FBA, and the challenges they encountered along the way. Ben's story is a testament to the power of perseverance, team success, and personal growth.

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Introduction:

In this episode of the Seller Sessions Podcast, host Danny McMillan welcomes Mihkel Moosel from Estonia to delve into the fascinating world of entrepreneurship. Mihkel shares his inspiring journey, from his childhood aspirations to his experiences as a successful Amazon seller. They also explore the challenges he faced along the way and how he found motivation and inspiration.

Childhood Dreams and Role Models:
Mihkel reflects on his childhood and how he looked up to his father for inspiration. He shares his early aspirations, ranging from wanting to be a veterinarian to a car mechanic, highlighting the diverse range of interests that shaped his entrepreneurial spirit.
Academic Journey and Discovering Sales:
Mihkel excelled in high school but found university to be lacking excitement. He then stumbled upon an opportunity that would change his life - selling books door-to-door in the United States during his university years. This experience marked his entry into the world of sales.
Building Sales Teams and Venturing into Amazon:
Mihkel explains how his sales acumen led him to become a sales manager, where he recruited and managed teams for a company. Eventually, in 2016, he made the pivotal decision to start selling on Amazon. He launched two brands, one focused on water and air quality testing, and the other revolving around RFID wallets.
The Journey of Selling Brands:
Mihkel shares the process of selling his brands, from receiving offers to negotiating the deal. He reflects on the emotional aspects of this decision, as well as how he celebrated the successful sale. This marked a significant milestone in his entrepreneurial journey.
Overcoming Challenges and Learning from Mistakes:
Mihkel opens up about facing challenges with a previous brand, which resulted in financial losses and the departure of valuable team members. He discusses how personal and business-related difficulties, including depression and a severe shoulder injury, took a toll on his well-being and team motivation.
The Road to Recovery and Personal Growth:
Taking a break and seeking solace in Madera for five weeks became a turning point for Mihkel. He shares how this rejuvenating vacation helped him regain his strength and mental well-being. Gradually returning to work, he focused on a healthier work-life balance, personal growth, and travel experiences.
Supporting a New Brand and Overcoming Initial Setbacks:
Mihkel's business partner and a talented team member started a new brand, with Mihkel providing financial and strategic support. They encountered challenges with defective products during the initial launches but persisted, resolved the issues, and ultimately achieved profitability.
Aspirations and Inspiration:
Looking ahead, Mihkel aspires to build a successful eight-figure business on Amazon. However, he remains open to exploring new opportunities if needed. He finds inspiration through various channels, including walking, exercise, conversations with others, and exposure to new experiences and information.

Conclusion:

Mihkel Moosel's entrepreneurial journey is a testament to the resilience and determination required to overcome challenges. From childhood dreams to facing setbacks, he demonstrates the importance of learning from mistakes and maintaining team motivation. Tune in to this captivating episode as Mihkel shares his experiences and insights that can inspire aspiring entrepreneurs and those seeking to find their own path to success.

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Factory Red Flags with Steven Selikoff

Welcome to Seller Sessions where we talk about real experiences from the world of manufacturing and commerce. In this episode, we're joined by Steven Selikoff who shares his recent, eye-opening trip to China. From the unsavory revelations about illegal labor to an awe-inspiring visit to an ultra-modern manufacturing hub, Selikoff provides a unique, insider perspective on the reality of today's factory landscape in China.

Key points:

Factory Transparency: Steven Selikoff emphasises the importance of thoroughly inspecting factories, including the office and showroom, production floor, quality assurance, and shipping warehouse. This is essential in assessing the factory's practices and potential clientele.
Labor Issues: Selikoff recounts a startling experience where he discovered a factory was potentially employing illegal labor. A "showcase" factory was used to impress auditors and customers, while another hidden factory carried out the actual production. The scenario highlighted potential issues like forced labor or child labor in some factories.
Modern Factory Practices: In stark contrast, Selikoff also shares his experience at a large, modern factory where high-quality, ethical production practices are followed. This factory demonstrated effective use of automation, strict quality control, and a clean, organized work environment, illustrating the strides China is making towards modern manufacturing.
Cost vs Ethics: The anecdote brings to light the ethical considerations businesses must keep in mind when choosing their suppliers. Cheaper costs can sometimes point to unethical labor practices, and it's important to thoroughly vet potential factories.

Final Summary:

This podcast episode offers a compelling glimpse into the realities of factory operations in China, as told by Steven Selikoff. From the alarming discovery of potential illegal labor practices to the promising strides towards modern, ethical manufacturing, his experiences underline the importance of due diligence and ethical considerations in global commerce. It's a must-listen for anyone sourcing products from overseas, providing valuable insights into navigating the complex landscape of international manufacturing.

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Estonian Super Star Amazon Seller Egle Radeek - Back From The Brink

Welcome back to the podcast! In today's episode, we have a special guest, Egle, who will be sharing her story of an exit just before the bubble burst in 2022. Egle has been a frequent guest on our show and has also appeared on other platforms. While her journey may not have followed the traditional success story, it's important to shed light on the challenges entrepreneurs face. So, let's dive into the compelling parts of Egle's story and explore the lessons we can learn.

Key Points:

The prelude to the exit: Egle was approached to start selling her business in December 2021, and everything seemed promising. However, their main seller faced issues due to a catalogue error in the Amazon system, leading to a significant loss in revenue. Despite working with aggregators and consultants, they struggled to overcome the obstacles.
The impact of COVID-19: Just as they managed to resolve the listing issue, the COVID-19 pandemic struck. Since their business focused on office supplies, their customer base suffered as people transitioned to remote work. This further added to their challenges, making survival seem like a daily struggle.
The decision to continue or shut down: Faced with mounting debts and the need to invest in new ventures, Egle and her business partner had to make a difficult choice. They consulted with experts and realised that although their business had flatlined, it still had potential for growth post-pandemic. They decided to persevere and wait for better times.

Final Summary:

Egle's story highlights the harsh realities entrepreneurs can face, even in favourable circumstances. Despite setbacks, Egle and her team chose to weather the storm and find opportunities within the adversity. By stabilising their business, optimising their strategies, and leveraging the understanding of aggregators, they held on, believing that their industry would eventually recover. This tale reminds us that entrepreneurship is a rollercoaster journey, and success often requires resilience and the ability to adapt to unexpected challenges.

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Estonian Roundtable with 7+8 Figure Amazon Sellers

On this episode of Seller Sessions, the hosts (Danny & Adam Heist) sit down we a group of successful Estonian sellers to discuss the challenges faced by Amazon sellers in general and how to overcome them. The Estonian crew share their experience with finding the "sweet spot" for their product to generate the most sales. They also discuss the importance of community in solving business problems, as well as the need for a solid plan to succeed in the industry.

Episode Topic: Finding the Sweet Spot for Amazon Sellers

The team's goal is to find the "sweet spot" for their product category to generate the most sales velocity.
Ivan negotiates in China to determine how to achieve the right price point and required velocity.
The team focuses on the market and sweet spot first.
Internal workshops help them realise their biggest mistake in not mentioning the market earlier.

Key Takeaways:

The importance of community in a co-working space, including non-Amazon experts.
Building a tool for keyword targeting and the importance of relevance and being realistic.
A discussion of the challenges Amazon sellers face this year versus last.
The importance of finding the right market before the product.
The necessity of managing expenses, detaching from unsuccessful products, and building a product pipeline.
Pay-per-click is a necessary evil and a significant cost centre outside of factory cogs.
The team's pivot from product development to finding a suitable market to populate with five-figure products.

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Aligning Product Development and Brand Personality for Amazon FBA Success In this episode Join Sharon Even as she Explores the transformative impact of shaping products to align with your brands purpose to help shape your Brands personality. She emphasizes the significance of comprehensive buyer and competitor research, uncovering market gaps on a brand personality level that fuel effective branding strategies and more. Through an engaging real-life story, discover how she strategized transforming three unrelated kids' products into a cohesive niche, simplifying target marketing efforts and empowering a robust brand strategy.

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Ben Leonard - In-Depth

On this episode of Seller Sessions, Ben Leonard shares his experience of selling his first business and working with experts to invest his exit money smartly. He talks about the challenges he faced while setting up his own brand, including facing legal challenges and self-doubt. Ben also discusses the impact of entrepreneurship on mental health and how this played a role in turning around to build BeastGear into a 6m business before exiting to Thrasio in Nov 2019.

- Ben's Personal Story

- Ben's initial career in environmental advising

- Heart problem and mental health struggles that led to his entrepreneurial spark

- Mistakes he made with trademarks and selling his business

- Ben's Business Journey

- How Ben started his business with the Beast Rope jump rope

- How he ordered samples from manufacturers and refined the product with boxers

- Legal challenge from a Canadian company that sued Ben for patent infringement

- Advice from Scott, and Ben's customer-first approach

- Personal Finance and Investing

- Ben's journey meeting an independent financial advisor after selling his first business

- Importance of working with experts and learning enough about a topic to understand it

- Ben's investment strategy after selling his business

- Importance of saving money in multiple accounts to protect against bank busts

- Ben's lifestyle changes after the sale

- Entrepreneurship and Mental Health

- Why people become entrepreneurs

- Mental health issues prevalent among entrepreneurs

- Potential genetic link between entrepreneurship and mental health issues

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Seller Sessions Live Recap with Adam Heist

On this episode of Seller Sessions, Adam Heist is recording remotely from Morocco and discussing the key themes and learnings from a recent Seller Sessions Live. He talks about the importance of creating products based on specific customers and building a brand product emotion. He shares his approach to building his new brand, Radio, using equity to bring in world-class team members and leveraging 3D renderings from a company in Germany to bring the visual identity of the brand together.

The focus of the discussion is on the move towards more professionalized businesses in the Amazon space and the key theme of brands over hacks from the speakers on the day. The podcast addresses ways to uplift views, reach, followers and commercial sales, such as running ads on Reels and TikTok. Also, they discuss using expired domains and generating SEO-rich articles using AI for cheap organic traffic and good Google organic SEO.

Adam also discuss strategies for optimising Listing Quality Score (Ben Webber), including improving listing quality and adding missing attributes. They suggest using hooks, like mentioning that a product is BPA-free to increase conversion rates and launching individual single keyword targeting campaigns for specific words. They advise to focus on maintaining conversion rates for those keywords, simplifying 7 to 10 keywords to achieve dramatic launch results within the first 30 days. In addition, the podcast discusses the strategy used by Beast Gear to engage with their Instagram followers, and the importance of customer engagement at a personal level by using personally typed-out replies to customer comments on posts and reaching out to customers when new products are launched. They will also do a future podcast episode with a deep dive on their brand build strategy.

Topics covered in this episode:

1. Building a new brand called Radio

- Selling folding kids balance bikes

- Importance of creating products based on specific customers and building a brand product emotion

- Different approach to building this business compared to others

2. Discussion on an event that took place

- Key themes and learnings from the presentations at the event

- Amazon space becoming more professionalized

- Key theme of brands over hacks

3. Running ads on Reels, TikTok, and Google

- Uplifting views, reach, followers, and commercial sales

- Focusing on broad trends and niching down as an effective strategy

- Using expired domains and Phrase IO for SEO-rich content

4. Launch strategy for a brand

- Starting with Kickstarter and moving to Amazon and retail

- Focusing on audience and brand building, using influencers, email traffic, and "weaponising" tactics for Amazon

5. Tools and strategies for Amazon sellers

- Updates to Pixel Me software for driving external traffic to Amazon using conversion objectives

- Listing Quality Score on Amazon

6. Recap of Seller Sessions live event in London

Key facts:

- Beast Gear's strategy to engage with Instagram followers

- Simplified 7 to 10 keywords result in dramatic launch results within the first 30 days

- Listing Quality Score can impact organic results on Amazon

- Using hooks, like mentioning that a product is BPA-free, can significantly increase conversion rates.

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From Ordinary to Extraordinary: Transforming Your Business with a Unique Brand Personality In this episode, Sharon delves deep into the captivating realm of brand personality and uncovers its profound significance in establishing lasting connections with your buyers.

Learn why a clear Brand Personality is vital in 2023 and how it sets the tone for your entire Branding and marketing strategies. Uncover the main brand personalities and archetypes and their impact, with examples from real brands.

Explore how brand personality helps you stand out on Amazon. Align your brand personality with your target audience and optimize creative and marketing strategies.

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Understanding Search Query Performance and KPIs with Supa Template

In this episode Danny is joined by Mansour Norouzi to discuss his prebuilt Dashboard to help sellers really dial in on their metrics around the search query performance dashboard.

To help you get started with Amazon’s search query performance dashboard, Mansour created two pre-built SUPA templates that you can use to organise the data from your Seller Central account. These templates will help you analyse your search term data more efficiently and make data-driven decisions about optimising your listings

Episode Summary:

- Importance of checking data sources before making judgments

- Amazon's various reports can cause confusion and incorrect assumptions

- Metrics are important for measuring performance

- Issues with Amazon's APIs

- Using Amazon advertising for experimentation and measuring impact

- Importance of measuring purchase share for ad impact on branded keywords

- Importance of tracking conversion rates and market share for brand performance

- Traditional measures like total sales trend may not accurately reflect brand growth

- Product Opportunity Explorer for tracking search term trends and brand comparison to market

- Consistency of performance for specific keywords

- Utilising Brand Analytics for maintaining or increasing market share

- Importance of analysing impact on purchase share for advertising and keyword testing

- Amazon's focus on customers rather than vendors

- Understanding search query performance and KPIs through funnel and super template shapes

- Potential issues with local and geo ranking.

About Mansour

Mansour Norouzi was born in Tehran, Iran on August 25, 1986. He is the second Child among his 4 siblings. Mansour stood out in high school for being good with math and physics. Due to his passion for math, he applied to study engineering in university.

After graduating from master of civil engineering in 2010, Mansour started his career as a construction manager. Then, he immigrated to Canada and continued his career as a construction manager.

Although, Mansour liked his field, he was fascinated by the idea of working online and being able to work while traveling. He started searching and learning for the online opportunities till he got to know about selling products on Amazon in 2018.

While working in his full-time job, Mansour kept learning and started his own online business by the end of 2018. He made like-minded friends by attending to business seminars and expanded his network.

Being good with math and numbers, Mansour realised he is pretty good with one important part of Amazon FBA business and it was Amazon Advertising. Soon, he started getting his own clients to manage their advertising. He finally joined Incrementum Digital team in July 2020.

Grab your Template here and get to work https://incrementumdigital.com/blog/performance-growth/understanding-search-query-performance-sqp-on-amazon-a-comprehensive-guide/?fbclid=IwAR3dAZrS2MIiTf89NpwWgmlGZGbtD1YYqJPnctYL-zvbL20Zp3i_pG0blYI

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On this episode of Seller Sessions, Danny and Ferit discusses the unknown factors behind Instagram's algorithm and how it may impact organic reach. They also share valuable insights on how to effectively reach and engage with audiences on platforms like TikTok and Instagram. They emphasise the importance of determining clear KPIs and establishing a strong audience base before monetising content. They also provide valuable tips on utilising ad platforms like Ad Center and highlight the significance of quality and engagement ranking for content. Additionally, they share their experience running ad campaigns on Instagram reels and provide insights on the effectiveness of using user-generated content for video production.

Introduction to the podcast episode
The unknown factors regarding organic reach on Instagram's algorithm
Testing target pre for organic plays on Instagram for only £25
Choosing between TikTok and Instagram as platforms for building a brand
The potential for reach on Instagram becoming capped due to ads and competition
Importance of starting with clear KPIs to avoid going in different directions later on
Building an audience first as a common strategy for monetisation
The ease of reaching an audience on TikTok versus the engagement and loyal followers on Instagram and Meta services
A brand approaching the podcast hosts for an audience expansion project and finding quality leads for soon-to-be-monetised content
Determining clear KPIs to choose the right platforms to leverage for ads
Ad targeting options on Facebook Ads Manager and Instagram app boosting
Ad Center as an alternative ad platform
The trend of vertical video consumption on TikTok and the success of similar platforms such as Reels
The benefits of running ads on Real, including organic-feeling placement and CTA buttons
The low cost of video creation on Real and confusing reporting on Instagram reels
The unexpected additional organic plays generated by ad spend on comments, shares, likes, and saves
Ad Center providing accurate estimations compared to the Instagram app
The importance of terminating KPIs that aren't working for a brand's growth
Understanding and utilising quality ranking and engagement ranking on Ads Manager
The effectiveness and limitations of Instagram versus TikTok for building audiences and selling products
Key factors such as KPIs, cost per acquisition, and quality followers
The value of engagement shares and saves versus three-second video plays
The potential benefits of content being shared between peers
The organic increase in reach due to content being sent to friends not being included in reporting
Conclusion to the podcast episode.

Bio

Ferit is a digital marketing expert who understands the importance of creating quality content and building an engaged audience before monetising. He believes in determining clear KPIs and leveraging various platforms to expand brand reach and generate quality leads. Ferit has worked with several brands and tested different alternatives for audience expansion, including using Facebook Ads Manager, Instagram boosting options, and the algorithm from the Instagram app, while also emphasising the importance of flexibility in audience segmentation, budget, and scheduling. His goal is to help brands create engaging content and build loyal audiences to achieve long-term success.

If you want to get in touch with Ferit send a DM.

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Paul Harvey returns and chat about some of the nuances of TikTok ads that will be useful for sellers.

Amazon does not index TikTok traffic (evident from no changes to the sessions and conversion rate).

Amazon Attribution's tracking metrics cannot be relied upon.... either TikTok negates the tracking or Amazon does not track it.

The only metric we can rely upon is SALES. There is a sales impact from TikTok traffic, often around 30-40%, but the effect is either immediate or delayed by days, weeks even months.

Here is the blog post: https://www.newsletter.rankster.co/p/measured-success-tiktok-campaign related to this episode

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Parent Guilt - The Challenges of Balancing Business and Parenting Join us for an inspiring episode as host Sharon Even candidly shares the challenges she's faced in balancing her roles as a mother and entrepreneur all while also going through Fertility treatment and the impact it's had on her mental and emotional well-being. Sharon discusses the importance of creating one-on-one time with her child, the fear of missing out (FOMO) she's felt, and the constant struggle of mom guilt. She also shares the changes she's made in her life to find balance, such as setting boundaries and prioritizing self-care. Tune in as Sharon offers valuable insights and tips for other Parents who are striving to balance their personal and professional lives. She emphasizes the importance of patience, taking breaks, and seeking support when needed.

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Brandon Young In-Depth Part 2

Brandon Young returns to the show to follow up on his first In-Depth way back in 2019 before the world was locked down. Since then a lot has changed from breaking mid 7 figures into 10s of millions etc year.

Make sure you tune in, as we pick up the timeline from 2019 to the present day.

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In this episode we go inside the mind of Justin Cobb, the head of Carbon6. Carbon6 came out of stealth last year at Prosper with the end goal of centralising software so Amazon sellers have a single login and have enough best in class tools to efficiently run their Amazon business.

About Justin

Lifelong competitor.

Won numerous competitions playing saxophone in grade school.

Loved sports but undersized and thus went out for the wrestling team as a Freshman in high school. Rough start, 1 win and 19 losses in year one. Loved the sport and went all-in round the calendar and two years later won a state championship.

Took that winning mindset to business. In 2002, upon graduating college, while taking a year off before law school, started a direct sales company. Training others to run their own business, Justin moved to England, Ireland, Scotland, Wales, Spain, Portugal, Italy and Poland before returning to the US in 2015. Today that sales force spans 15 countries, generating north of $1bn in revenue and donations for the largest for-profit and non-profit companies in the Western world.

After a failed attempt at early retirement in which he had planned on becoming a full time investor, at a time during Covid when e-commerce was flying, Justin saw a gap in the market for top tech solutions servicing the professional seller and other large brands on Amazon and formed Carbon6.

Carbon6 has combined successful serial entrepreneurs, some of the greatest minds in the Amazon community and accomplished career SaaS professionals to create the ecosystem for the professional marketplace seller. The mission is to simplify success online.

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Ranking on Amazon- The A10 Myth In this episode I will try and put the A10 myth to bed. Every few months, this pops up in the echo chamber. Which is great for debates and click bait but not very productive for those that are serious about ranking on Amazon. In this episode I will break down a number of reasons the mythical A10 will not appear as a product search based algorithm. 1. Introduction 2. Algorithms are not Static Entities 3. Practical Considerations 4. Investors, Share Price and Calculated risks 5. Moving from feelings to facts to foundation 6. Why it’s called A9

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5 Essentials When Choosing a Freight Forwarder with Refael Elbaz for Amazon Sellers In this episode of Seller Sessions, host Sharon Even interviews Refael Elbaz, the founder of Unicargo Freight Forwarding and Logistics, about the five essential things to consider when choosing a freight forwarder. Refael draws on his extensive experience in the logistics industry to share valuable insights into what sellers should look out for when selecting a freight forwarder to ensure that their products are shipped efficiently and cost-effectively. Whether you're a seasoned seller or just starting out, you won't want to miss this informative discussion on the critical factors to consider when selecting a freight forwarder in 2023 and beyond. About Refael: Refael Elbaz is an Israeli entrepreneur, and founder of Unicargo, a modern freight forwarding company that focuses on creating advanced solutions for e-commerce companies and entrepreneurs. Unicargo is leveraging technology to consolidate all the data points of international shipping, thus creating services and tools for E-commerce businesses enabling them to make intelligent, data-driven supply chain decisions. Refael is an e-commerce logistics advisor to the Israeli export institute and a public speaker in international logistics and supply chain conventions.

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Adam Heist is back to do his monthly show, this time it is a roundtable on the real state of Amazon exits. What is the REAL state of selling an Amazon business in today's market? In this episode of Seller Sessions a panel of the foremost experts in Amazon M&A reveal insights into the true state of exits in 2023. Unlike research reports and vague second hand accounts, this conversation gets to the source of what is really happening. - What aggregators are actively buying brands? - What are the current multiples? - Is your brand unsellable in today's climate? - Are we in the winter of selling amazon businesses? We've assembled the foremost experts in the space to dive into these questions. The panel includes two of the leading ecomm investment banks with billions in transactions, a leading online broker, one of the top Amazon M&A lawyers, and a former Amazon employee, aggregator executive and amazon seller

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The Good, The Bad and The Ugly Of CPM Advertising on Amazon

Ritu Java joins the show and uncovers some shady looking metrics to look out for… Offering crazy low ACoS and highly Questionable TACoS. Don’t worry, we got you.

Ritu will show you step by step on how to break this down to get to the real numbers.

Also covered in this show:

What is CPM advertising?
What are Viewable Impressions?
What are the pros and cons?
Can VCPM campaigns cannibalise your organic sales?
Why do VCPM campaigns have high ROAS?
Last touch attribution in Amazon advertising
Understanding reporting for CPM based advertising
Similarities with DSP advertising
Impact of VCPM ads on TACoS
Using CPM advertising for the right reasons

Ritu Java began her eCommerce journey as an Etsy seller over a decade ago and now serves as the CEO of PPC Ninja, an esteemed software tools and services provider for 6 to 8-figure brands, specialising in DSP and Sponsored Ads management. A passionate data science and advertising aficionado, Ritu has led numerous PPC mastermind programs, workshops, and webinars, while empowering hundreds of Amazon sellers with her expertise in PPC. As someone who is respected and valued for her insights, Ritu has shared her knowledge through contributions to over a hundred podcasts, webinars, blogs, and conferences, including the prestigious Prosper Show, Billion Dollar Seller Summit, Global Sources Summit, and PowWow, among others.

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In this podcast episode of "Thursdays with Sharon," Sharon Even shares how to come up with effective brand and product names without breaking the bank. By using Chat GPT, Sharon demonstrates how she saves hundreds of dollars while generating unique and memorable names for her business ventures.

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Image Prompt Engineering For Amazon Sellers

In this episode former Amazonian Max Sinclair joins to discuss Prompt Engineering for images.

Prompt engineering is an iterative process that requires experimentation and variation to achieve the desired outcome. Use prompts that are specific, concise, descriptive, and well-formed. Additionally, choosing the right camera lens is crucial for generating high-quality AI-generated images. Understanding the impact of different mm lenses is essential for creating the best output.

AI-generated images can be used in various types of content, including blog posts, email marketing campaigns, website graphics, packaging, product design inspiration, and even creating products such as t-shirts, mugs, and phone cases.

With AI-generated images, sellers can create visually appealing content that helps illustrate product benefits or brand stories and values. These images can help increase click-through rates and drive sales in email marketing campaigns, enhance the overall branding and visual appeal.

In conclusion, prompt engineering is a crucial aspect of generating high-quality AI-generated images. By experimenting with different prompts and camera lenses, sellers can create unique and relevant images that help enhance the overall visual appeal of their products and services.

Max Sinclair is the Founder and CEO of www.ecomtent.ai. Ecomtent enables Sellers to create lifestyle images with Generative AI. Using Ecomtent, you can put your product in any scenario, and with a person of any age, ethnicity, or gender. Prior to founding Ecomtent, Max spent six years working at Amazon. Here he worked in a number of roles, including on the launch of Amazon Buisness (B2B) in the UK, and being responsible for customer browse and catalogue quality for the launch of Amazon in Singapore.

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Ranking On Amazon - A9 Masterclass Part 3

What is Rank Juice and how does it work?

Want to boost your product's ranking on Amazon?

Then you need to know about Rank Juice! In our A9 Masterclass Part 3, we dive into the science behind this powerful (part) of the algorithm and reveal how it feeds into other areas to improve your search results. From query tagging to auto-complete behaviours and structured data.

Introduction to Rank Juice
The Stuff you don’t know about Rank Juice
The Magic of Query Tagging
Why you are not indexing for keywords (if you know, you know)
Rank Juice and Auto-Complete
Auto Complete Behaviours and Rank Juice
Ranking before Ranking - Structured data
Summary - Why the science and observations together, will help you optimise better.

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The Canton Fair Experience: Essential Tips for a Successful Trip with Kian Golzari As China opens back up and the Canton Fair finally goes live again - Sharon Even welcomes back her good friend Sourcing King Kian Golzario who is also an experienced attendee of the Canton Fair. Kian shares his insights on how to plan, prepare, and succeed at this important trade event. Sharon and Kian discuss the importance of doing research before attending the fair, including identifying the types of products and suppliers you want to focus on. Kian also shares tips for arranging travel and accommodations, as well as how to navigate the logistics of the fair itself, How to approach sampling and so much more.

Kian emphasizes the importance of being organized and efficient while at the fair, and provides guidance on how to make the most of your time there. He also shares advice on networking and building relationships with suppliers, as well as negotiating effectively to get the best possible deals.

Throughout the conversation, Kian draws on his years of experience attending the Canton Fair to provide actionable tips and strategies for anyone looking to attend this year. Whether you're a first-time attendee or a seasoned veteran, this episode offers valuable insights and advice to help you plan, prepare, and succeed at the Canton Fair.

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The Logistics of Bundling Products from Multiple Manufacturers In this podcast, Sharon Even delves into the complexities of managing logistics for bundled products sourced from multiple manufacturers.

She shares invaluable insights and strategies to help ensure a seamless logistics operation, addressing important questions such as where to conduct inspections, who should create the commercial invoice, and who is responsible for receiving and bundling the products.

Additionally, she offers practical solutions for handling the logistics of bundled products from different manufacturers based in different countries. Tune in to discover all this and more.

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Maximise Your Listing Conversion Rate with UGC Content

Join Ian Sells from MDS as he shares his wealth of knowledge on how to maximise your listing conversion rate with user-generated content (UGC).

With over $7 billion in combined revenue from his group members, Ian is a serial entrepreneur who has successfully grown, scaled, and exited multiple seven and eight figure businesses.

In this episode, Ian will reveal insider tips on how to get the hook in video ads and the benefits of using Spark ads for both sellers and influencers. You'll also learn about the common problems with scaling influencers and how to avoid them.

But that's not all, Ian will also take you through the 9 slots on your listing that can be improved with UGC, and how UGC can increase your conversion rate. Additionally, he'll caution you on the potential legal issues that can arise when working with influencers and how to protect your brand.

Don't miss out on this invaluable opportunity to learn from one of the most successful Amazon community leaders around. Tune in now to take your listing conversion rate to the next level!

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Amazon Conversion Optimisation and What to Track in 2023 In this episode I sit down with Mina Elias. What gets measured gets managed and what you manage best will make you money. Looking to boost your Amazon sales in 2023? In this episode, I sat down with Mina Elias, to discuss the latest strategies and techniques to optimise your Amazon conversion rates and increase your sales. We dive into the nitty-gritty details of Amazon conversion optimisation, including a systematic approach to fixing your click-through rates and the factors that improve your conversion rates. We also explore how you can leverage the power of Chat GPT for listing optimisation and take a full-funnel approach to DSP. But that's not all, we also discuss the dos and don'ts of running a successful DSP campaign, giving you the tools you need to make informed decisions about your Amazon marketing strategy. As the saying goes, what gets measured gets managed, and in this episode, you'll learn exactly what to track to ensure your success on Amazon.

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Ranking on Amazon. A9 Masterclass part 2 - The Challenge With Ranking Models.

Make sure you watch this on the Seller Sessions Youtube Channel to add more context to the audio

https://www.youtube.com/watch?v=sclmOx_kpmc

In this episode I will breakdown Feature Vectors and why Power Law Distribution of Queries play a vital role relating to search terms.

Don’t worry if you don’t know what these are - 99.9% of Amazon sellers don’t.

Give me 8 mins; and I’ll break it down for you!

I’ll also cover how the A9 team deals with the majority of Search Queries which are unique and how they handle the most common search terms (based on the literature).

I’ll cover some of the things you need to be aware of with Long-Tail Queries, especially, when it comes marketplaces outside of the US.

Then… You can think how you can apply this to your own Amazon business.

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Adam Heist does his first in person interview with Anthony Cofrancesco from Data Dive. Seller Sessions Live is Back! Grab A Ticket - https://www.eventbrite.co.uk/.../seller-sessions-live... Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added - [ ] Danny McMillan - [ ] Sharon Even - [ ] Leo Sgovio - [ ] Adam Heist - [ ] Jana Krekic - [ ] Tim Jordan - [ ] Ben Leonard - [ ] Ben Webber - [ ] Matt Altman - [ ] Erin Graybill - [ ] Kata Phipps - [ ] Cara Sayer Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK, Trendlution and Ecomcy. Get Tickets - https://www.eventbrite.co.uk/.../seller-sessions-live...

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Adam Heist does his first in person interview with Anthony Cofrancesco from Data Dive. Seller Sessions Live is Back! Grab A Ticket - https://www.eventbrite.co.uk/.../seller-sessions-live... Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added - [ ] Danny McMillan - [ ] Sharon Even - [ ] Leo Sgovio - [ ] Adam Heist - [ ] Jana Krekic - [ ] Tim Jordan - [ ] Ben Leonard - [ ] Ben Webber - [ ] Matt Altman - [ ] Erin Graybill - [ ] Kata Phipps - [ ] Cara Sayer Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK, Trendlution and Ecomcy. Get Tickets - https://www.eventbrite.co.uk/.../seller-sessions-live...

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Ranking on Amazon - A9 Masterclass.

Here is a quick overview.

Ranking on Amazon - A9 Masterclass Part 1

This is our first Masterclass in understanding the A9 algo, where we dive deep into the three main components of product search and provide real-life examples to help you understand how it all works based on the science papers and directly from A9 team member presentations.

In the first episode of our series, we break down the Query Category Score, Hunger Score, and In-Category Relevance Score, and explain how they are used by Amazon's Search Relevance Team to determine the best results to show when someone executes a search query and how they combine all three.

We provide clear explanations and real-life examples to help you understand how these components work and how you can use this knowledge for your own brand. We also dispel some of the myths surrounding A9 algorithm and provide insights directly from the source.

This episode is 13 minutes, watch to the end as you will hear some really interesting stuff on the "Honeymoon" Period.

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On Thursdays with Sharon Even, we invite Christina Passmore from Christina Ink back to talk about how leveraging User Generated Content in your Business can not only help earn buyers' trust but also help grow Brand Awareness and of course Increase Sales!

……………………………………………………………………………….

Seller Sessions Live is Back!

Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun!

This years line up thus far... More to be added

Danny McMillan
Sharon Even
Leo Sgovio
Adam Heist
Jana Krekic
Tim Jordan
Ben Leonard
Ben Webber
Matt Altman
Erin Graybill
Kata Phipps
Cara Sayer

Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK and Ecomcy

Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807

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On Thursdays with Sharon Even, we invite Christina Passmore from Christina Ink back to talk about how leveraging User Generated Content in your Business can not only help earn buyers' trust but also help grow Brand Awareness and of course Increase Sales!

……………………………………………………………………………….

Seller Sessions Live is Back!

Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun!

This years line up thus far... More to be added

Danny McMillan
Sharon Even
Leo Sgovio
Adam Heist
Jana Krekic
Tim Jordan
Ben Leonard
Ben Webber
Matt Altman
Erin Graybill
Kata Phipps
Cara Sayer

Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK and Ecomcy

Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807

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Launching on Amazon In The EU In 2023 (Roundtable) In this session we talk about all areas of launching in the EU, from compliance, VAT, Taxes, what products to launch from your brand catalogue and how to target correctly without wasting time on products that will simply not work. We will discuss translations, multi language keywords, launching and getting reviews. With me on the panel is Mel (AVASK) whom heads up a multi national Tax empire, 7 figure seller Fe Soutter, translations whizz Jana Krekic whom manages around 100 translations in many, many languages. Jana Krekic is the founder and CEO of YLT Translations, the largest Amazon-centric localization firm in the space today. An international public speaker, polyglot and a translator herself, Jana has considerable knowledge and experience in e-Commerce and Amazon, which she has - and continues to - leverage on to help 7- to 9-figure businesses expand on a global scale.

She heads around 80 native speakers, who take content and localise it to convert and engage in a seller's target country. Each translator is well-versed in Amazon's dynamic and ever-changing landscape, and can perform the keyword research and write the copy needed to improve conversions and engagement.

The result is a localisation firm that transposes and transcreates content to maximise conversion and engagement. Clients range from medium-sized enterprises ready to take the plunge to global expansion, to eCommerce monoliths seeking to spread their footprint.

Melanie Shabangu-Katsari Melanie Shabangu is a highly experienced and qualified professional with over 20 years in the field of Global Expansion, Tax Advisory, and Accounting.

As a Partner at AVASK Accounting & Business Consultants and other successful multi-million-dollar businesses, she has built a thriving global enterprise that supports e-commerce sellers in realizing their full online business potential.

With her expertise in the e-commerce industry, she not only guarantees clients' tax compliance but also brings innovative growth solutions to drive their businesses forward.

Fe Soutter After leaving a teaching career in 2008, Fiona Soutter saw the opportunity to establish an online business. The mother of three was drawn to the idea of being a ‘digital nomad’ - she wanted the flexibility of working anywhere, anytime.

Fiona dedicated her efforts to learning about the world of digital marketing. She founded a consultancy business, spoke at events, and published books.

However, a car accident in 2014 derailed Fiona’s progress, and she had to fight through years of chronic pain and all that came with it to re-establish herself.

In 2020, Fiona launched her e-commerce business. By combining her accumulated skills with a powerful purpose, she developed a brand that resonated with her audience, which resulted in her being able to create a multiple 7-figure business within 18 months. Fiona is now three years into her e-commerce journey and is now close to launching in the EU.

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Unpacking the Post-CNY Landscape: Insights and Strategies for Amazon Sellers on Thursdays with Sharon Even. Join Sharon as she provides a comprehensive look at the current state of affairs in China and how it may impact your Amazon business & Get actionable tips on how to optimize your product for maximum profitability. Stay ahead of the curve and tune in for valuable insights and advice on Thursdays with Sharon Even. ……………………………………………………………………………….

Seller Sessions Live is Back!

Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun!

This years line up thus far... More to be added

Danny McMillan
Sharon Even
Leo Sgovio
Adam Heist
Jana Krekic
Tim Jordan
Ben Leonard
Ben Webber
Matt Altman
Erin Graybill
Kata Phipps
Cara Sayer

Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK and Ecomcy

Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807

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Ranking on Amazon in 2023 Roundtable Time to put on the lab coat and talk A9 and all thing ranking on Amazon with Brandon Young, Gonzalo Martinez Dr Ellis Whitehead and more to be announced before Wednesday. Brandon Young is an 8-figure Amazon seller, active course instructor, and YouTuber. On his YouTube channel, he shares the latest information about the private label business model, Amazon’s ever-changing Terms of Service, and the world trends he sees that will affect sellers. He also sells courses on his Seller Systems platform for beginners, sellers who have specific issues they want to work on, and those looking to start or completely revamp their Amazon FBA business. His unique strategies for private label include data-based keyword and product research strategies as well as using social media and chat bots to drive traffic. Brandon Young has been in the e-commerce industry since 2013 when he started selling on Amazon FBA. He has seen many changes in this industry over the years and plans to continue sharing his best tips with other sellers so they can increase their profits and grow their businesses. Dr. Ellis Whitehead is a Data Scientist and Algorithm expert and co founder of Databrill with Danny McMillan. He was one of the architect behind the smart technology used by Jungle Scout, a groundbreaking Amazon software tool. With a PhD in automation and data science, Ellis has a proven track record in solving complex problems through software engineering, mathematics, and data science. Gonza Martinez: A former Medical Doctor and a Rescue Diver with a calling to serve. He spent a number of years designing, engineering, and manufacturing products for the consumer goods industry out of China. He has started 5 Amazon brands and has accumulated a number of failures and achievements he’s willing to share in order to help others be successful on the platform. He is currently an 8-Figure seller and manages other brands with his full-management agency. ………………………………………………………………………………. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added - [ ] Danny McMillan - [ ] Sharon Even - [ ] Leo Sgovio - [ ] Adam Heist - [ ] Jana Krekic - [ ] Tim Jordan - [ ] Ben Leonard - [ ] Ben Webber - [ ] Matt Altman Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK Get Tickets - https://www.eventbrite.co.uk/.../seller-sessions-live...

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Amazon Seller Roundtable -Strategies For Inventory Auction and Rising Fees I’ll be joined by an all-star line up of 7-8 figure sellers as we discuss some strategies around rising fees and Inventory Auction. Leo Sgovio is an Amazon seller and innovative entrepreneur with a strong passion for digital marketing and technology. With over 15 years of experience in the e-commerce space, Leo has a wealth of knowledge and expertise to share with others. He started his career as an SEO and pay-per-click advertising specialist, working with companies such as Google and Adobe. In 2018 and 2019, Leo headed innovation at Viral Launch, a company that helps e-commerce businesses grow and scale on Amazon. After exiting one of his brands, Leo founded Convomat, an influencer marketing solution for Amazon sellers. Leo is always looking for new and innovative ways to succeed on Amazon, and he loves sharing his strategies and growth hacks with others. Whether you're just getting started as an Amazon seller or looking to take your existing business to the next level, Leo is a valuable resource to have in your corner. Benjamin Webber is a seasoned Amazon seller with a wealth of experience in the private labelling space. He has been selling on Amazon since 2015 and has built a successful 8-figure business with his partners, three friends from college. What started as a retail arbitrage operation run out of a house has now evolved into a thriving private label business, thanks to Benjamin's expertise and dedication. Benjamin specialises in generating high conversions through listing optimisation and is skilled at building both internal and international teams. Matt Altman is an experienced Amazon seller who has been successfully operating on the platform for the past 12 years. Over that time, he has sold a wide range of products and generated tens of millions of dollars in sales each year. Matt is always on the cutting edge when it comes to marketing on and off Amazon, and he is constantly seeking out new strategies to drive sales. In recent years, Matt has focused mainly on the supplements space. He has a deep understanding of the Amazon marketplace and knows how to navigate the constantly evolving rules and regulations to achieve success. His team uses detailed data analysis, advanced algorithms, and high-level strategic planning to help sellers generate more sales from their existing traffic or come up with ideas for new products that can be sold profitably on Amazon. If you're looking to boost your sales on Amazon, Matt and his team are a valuable resource to have on your side. Also joining is James McConnel Jr one of the smartest people in the space when it comes to optimising logistics and 3PL costs. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added - [ ] Danny McMillan - [ ] Sharon Even - [ ] Leo Sgovio - [ ] Adam Heist - [ ] Jana Krekic - [ ] Tim Jordan - [ ] Ben Leonard - [ ] Ben Webber - [ ] Matt Altman Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK Get Tickets - https://www.eventbrite.co.uk/.../seller-sessions-live...

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Amazon Seller Roundtable -Strategies For Inventory Auction and Rising Fees I’ll be joined by an all-star line up of 7-8 figure sellers as we discuss some strategies around rising fees and Inventory Auction. Leo Sgovio is an Amazon seller and innovative entrepreneur with a strong passion for digital marketing and technology. With over 15 years of experience in the e-commerce space, Leo has a wealth of knowledge and expertise to share with others. He started his career as an SEO and pay-per-click advertising specialist, working with companies such as Google and Adobe. In 2018 and 2019, Leo headed innovation at Viral Launch, a company that helps e-commerce businesses grow and scale on Amazon. After exiting one of his brands, Leo founded Convomat, an influencer marketing solution for Amazon sellers. Leo is always looking for new and innovative ways to succeed on Amazon, and he loves sharing his strategies and growth hacks with others. Whether you're just getting started as an Amazon seller or looking to take your existing business to the next level, Leo is a valuable resource to have in your corner. Benjamin Webber is a seasoned Amazon seller with a wealth of experience in the private labelling space. He has been selling on Amazon since 2015 and has built a successful 8-figure business with his partners, three friends from college. What started as a retail arbitrage operation run out of a house has now evolved into a thriving private label business, thanks to Benjamin's expertise and dedication. Benjamin specialises in generating high conversions through listing optimisation and is skilled at building both internal and international teams. Matt Altman is an experienced Amazon seller who has been successfully operating on the platform for the past 12 years. Over that time, he has sold a wide range of products and generated tens of millions of dollars in sales each year. Matt is always on the cutting edge when it comes to marketing on and off Amazon, and he is constantly seeking out new strategies to drive sales. In recent years, Matt has focused mainly on the supplements space. He has a deep understanding of the Amazon marketplace and knows how to navigate the constantly evolving rules and regulations to achieve success. His team uses detailed data analysis, advanced algorithms, and high-level strategic planning to help sellers generate more sales from their existing traffic or come up with ideas for new products that can be sold profitably on Amazon. If you're looking to boost your sales on Amazon, Matt and his team are a valuable resource to have on your side. Also joining is James McConnel Jr one of the smartest people in the space when it comes to optimising logistics and 3PL costs. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added - [ ] Danny McMillan - [ ] Sharon Even - [ ] Leo Sgovio - [ ] Adam Heist - [ ] Jana Krekic - [ ] Tim Jordan - [ ] Ben Leonard - [ ] Ben Webber - [ ] Matt Altman Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK Get Tickets - https://www.eventbrite.co.uk/.../seller-sessions-live...

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Adam Heist Makes His Debut As Host

Adam Runquist, also known as "Heist," discovered the Amazon marketplace four years ago while working on the executive team of a leading outdoor products brand. Through his efforts, he was able to take that business from 8 to 9 figures, and he became deeply interested in the power of marketplace channels and physical products brands.

Since then, Adam has started, sold, and invested in multiple Amazon native brands. He is also the host of the YouTube channel "Adam Heist," where he shares his insights and experiences with other Amazon sellers. ………………………………………………………………………………. Seller Sessions Live is Back! Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun! This years line up thus far... More to be added - [ ] Danny McMillan - [ ] Sharon Even - [ ] Leo Sgovio - [ ] Adam Heist - [ ] Jana Krekic - [ ] Tim Jordan - [ ] Ben Leonard - [ ] Ben Webber - [ ] Matt Altman

Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK Get Tickets - https://www.eventbrite.co.uk/.../seller-sessions-live...

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Amazon FBA New Capacity Limits 2023 & AWD Today on Thursdays with Sharon, we discuss the recent news of Amazon FBA's new capacity limits for 2023. Amazon has implemented new capacity limits for its Fulfillment by Amazon (FBA) program. We'll discuss what these limits mean for sellers and how they may impact our storage, Additionally, we'll also delve into Amazon's new Automated Warehousing and Distribution (AWD) program and how it may change the way products are stored and shipped. ……………………………………………………………………………….

Seller Sessions Live is Back!

Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun!

This years line up thus far... More to be added

Danny McMillan
Sharon Even
Leo Sgovio
Adam Heist
Jana Krekic
Tim Jordan
Ben Leonard
Ben Webber
Matt Altman

Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK

Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807

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Amazon Exits in 2023 - Roundtable (The Brokers) Today I am joined by Michal Baumwald Oron, Ben Leonard and Chris Shipferling. We had a golden run from late 2019 until the beginning of 2022 (exits) when deals across the industry dried up almost overnight. Then in March (2022) we started to see the public layoffs across the aggregators and less money being raised across the board. As the multiples came down, sellers started to focus their energy on growth and now we are starting to see signs of an uptick of deals getting done again. Today we discuss some of these trends with brokers that get to see everything across the board, not just deals done with aggregators but also private buyers in the market. Michal Baumwald Oron, CEO, and co-founder of Fortunet, a leading investment banking firm specialising in e-commerce. With 25+ years of experience as an executive manager, investment banker, and commercial lawyer in senior positions at international leading brands, Michal has led major public offerings, including initial public offerings (IPOs) and follow-on offerings, as well as M&A global transactions and joint ventures. Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail. Now Ben is doing it all over again, and helping others to do the same with his e-commerce brokerage (EcomBrokers.co.uk) who help sellers sell now, or will mentor you to the perfect exit. ……………………………………………………………………………….

Seller Sessions Live is Back!

Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun!

This years line up thus far... More to be added

Danny McMillan
Sharon Even
Leo Sgovio
Adam Heist
Jana Krekic
Tim Jordan
Ben Leonard
Ben Webber
Matt Altman

Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK

Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807

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Amazon Exits in 2023 - Roundtable (The Brokers) Today I am joined by Michal Baumwald Oron, Ben Leonard and Chris Shipferling. We had a golden run from late 2019 until the beginning of 2022 (exits) when deals across the industry dried up almost overnight. Then in March (2022) we started to see the public layoffs across the aggregators and less money being raised across the board. As the multiples came down, sellers started to focus their energy on growth and now we are starting to see signs of an uptick of deals getting done again. Today we discuss some of these trends with brokers that get to see everything across the board, not just deals done with aggregators but also private buyers in the market. Michal Baumwald Oron, CEO, and co-founder of Fortunet, a leading investment banking firm specialising in e-commerce. With 25+ years of experience as an executive manager, investment banker, and commercial lawyer in senior positions at international leading brands, Michal has led major public offerings, including initial public offerings (IPOs) and follow-on offerings, as well as M&A global transactions and joint ventures. Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years; the business holy grail. Now Ben is doing it all over again, and helping others to do the same with his e-commerce brokerage (EcomBrokers.co.uk) who help sellers sell now, or will mentor you to the perfect exit. ……………………………………………………………………………….

Seller Sessions Live is Back!

Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun!

This years line up thus far... More to be added

Danny McMillan
Sharon Even
Leo Sgovio
Adam Heist
Jana Krekic
Tim Jordan
Ben Leonard
Ben Webber
Matt Altman

Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK

Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807

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Amazon PPC Roundtable: with Brian Johnson, Destaney Wishon, Dr Ellis Whitehead and Daniel Fernandez

Today, I am joined by the Brain, the First Lady of Amazon PPC, the Good Doctor and the Young Gun to discuss trends to look out for this year pertaining to Amazon PPC and we take a rear view look on 2022 and what progress we have seen over the last 12 months.

Brian Johnson is a leading strategist in Amazon Pay-Per-Click Advertising. He has founded several successful ventures in the eCommerce world, including the Amazon PPC Troubleshooting community, PPC Scope ad management software, and Canopy Management advertising agency. He is known for his ability to achieve success as an online seller and help other brands do the same.

Destaney Wishon is the Co-Founder and CMO of BetterAMS, a company that specialises in Amazon Advertising. She has extensive experience in managing ads for well-known brands and has managed advertising initiatives for over 100 brands through BetterAMS.

Dr. Ellis Whitehead is a Data Scientist and Algorithm expert and co founder of Databrill with Danny McMillan. He was one of the architect behind the smart technology used by Jungle Scout, a groundbreaking Amazon software tool. With a PhD in automation and data science, Ellis has a proven track record in solving complex problems through software engineering, mathematics, and data science.

Daniel Fernandez is an entrepreneur and expert in cross-border commerce, copyright, and marketing. He runs an Amazon marketing agency that specialises in PPC. With a global perspective and extensive knowledge of supply-chain logistics, international trade, and product launch strategies, Daniel helps brands successfully get their products into the hands of end-users.

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Seller Sessions Live is Back!

Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun!

This years line up thus far... More to be added

Danny McMillan
Sharon Even
Leo Sgovio
Adam Heist
Jana Krekic
Tim Jordan
Ben Leonard
Ben Webber
Matt Altman

Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK

Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807

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A Deep Dive Into the Technical Workings Of ChatGPT For Amazon Sellers

In this episode Anthony Lee dives deep into the technical workings of ChatGPT and OpenAI. He discusses their use and limitations, and gives practical advice on how to leverage artificial intelligence in your Amazon business.

Anthony Lee is a serial marketer and experimenter. With 8+ years experience in the Amazon space, he’s dedicated his energy to helping sellers market their products more efficiently and effectively. From getting more traffic, to earning raving fans, to building repeatable marketing systems, Anthony’s lessons help sellers scale their bottom line.

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Seller Sessions Live is Back!

Seller Sessions Live is back 13th May, bigger and better with a new home. With Seller Sessions Live 2022 being a sold out success, we want to go bigger and focus not just on bringing in the best 7 & 8 figure sellers but making sure you get multiple opportunities to network and have fun!

This years line up thus far... More to be added

Danny McMillan

Sharon Even

Leo Sgovio

Adam Heist

Jana Krekic

Tim Jordan

Ben Leonard

Ben Webber

Matt Altman

Would like to say a big thank you to our sponsors; Carbon6, Clearads, 8fig, Getida, Branded, VAA and AVASK

Get Tickets - https://www.eventbrite.co.uk/e/seller-sessions-live-tickets-333834777807

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Adam Heist Joins Seller Sessions

We are thrilled to announce that Adam Heist will be joining our team, alongside myself and Sharon Even.

In our upcoming episode, we will sit down with Adam and have a candid conversation about what's in store for the year ahead. We'll also delve into the details of Seller Sessions Live, our highly anticipated conference.

After much hard work and negotiations, we are excited to announce that we have found a new home for Seller Sessions Live. Previously, we held three sold out events at the David Game, but now it's time for a change of scenery. Stay tuned to hear more about the venue and all of the amazing speakers who will be joining us this May. Leo will join also as he will be making his debut and we will be DJing back to back in London following our tag team session on the boat party and the warehouse party at Kevin King’s BDSS.

Overall, it's shaping up to be a fantastic year for Seller Sessions, and we can't wait to share all of the exciting developments with you. Make sure to catch our upcoming episode with Adam Heist to stay in the loop on all things Seller Sessions.

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In this episode, Sharon Even shares five simple and actionable ways you could optimize your Amazon business this year. With the ongoing uncertainty facing many businesses, it is important to focus on ways to improve and make the most of what you already have, as well as what you offer and receive. Tune in to learn Sharon's expert tips for maximizing your Amazon business this year.

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Brand Strategy Steps

How to Build an Emotionally Compelling Brand

In this podcast Trevor will lead you through the entire process of defining and developing your brand, from start to finish. This includes: working with you to define the audience for your brand, identifying their problems, then crafting a message that is relevant, memorable and differentiated so that it has an impact on your target customers.

Trevor Bradford has spent the last 30 years in the creative industries, working with some of the UK’s largest design companies. A former Board Director and has built and sold his own award winning brand agency.

He has worked on multiple international brands across diverse sectors: Retail, Personal Care & Grooming, Health and Wellbeing, Consumer Healthcare (including Fragrances), Alcoholic Beverages and Food.

Trevor has won multiple DBA Design Effectiveness awards for work on alcohol and food brands over the years.

He is also a 7 figure Amazon seller and mentor in the Titan Network

Contact details:

trevor.bradsford@brandvoice.co.uk

Brandvoice.co.uk

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What To Expect on Amazon in 2023 Roundtable

What if you could see the future?

What if you could know exactly what to do, and when to do it?

What if you could be prepared for whatever comes your way?

This show is all about that. It's about knowing the right path to take—and having the tools at hand to get there. Join me as I'm joined by Kevin King, Leo Sgovio, and Mina Elias as we discuss some of the possibilities of what can be expected selling on Amazon in 2023 and some of the of the pitfalls that Amazon sellers can avoid along the way.

Leo Sgovio

Leo is an Amazon seller and innovative entrepreneur with a strong passion for digital marketing and technology.

With over 15 years of experience in the e-commerce space, Leo started his career as an SEO and Pay-Per-Click advertising specialist.

Throughout his career, Leo worked with companies such as Google and Adobe and Headed innovation at Viral Launch in 2018 and 2019.

After exiting one of his brands he founded Convomat, an influencer marketing solution for Amazon Sellers and he continues to launch new products on Amazon.

Leo loves sharing cutting-edge strategies and growth hacks on how to succeed on Amazon.

Mina Elias

Mina is a chemical engineer by trade and an Amazon PPC advertising expert. After working at a corporate 9-5 job for many years, Mina spent every spare moment developing a deep understanding of the "ins and outs" of Amazon PPC advertising. Through experience and trial and error, he developed successful methods and strategies—and in time, grew a highly profitable brand that still exists today.

Determined to help others the same way others helped him, when he first started out, he started sharing all his learnings regarding Amazon pay per click advertising and selling on Amazon, on his own YouTube channel, in Facebook groups and on Podcasts. His knowledge and unique strategies for Amazon PPC appealed to people—so much so that Amazon sellers from across the globe sought his help to manage their Amazon PPC advertising campaigns!

And so with a passion for teaching and helping others succeed like himself, Trivium was born!

Kevin King

Kevin King is one of the most well-known figures in the Amazon community. He's been involved in the industry since 1995, and it's been over 30 years since he last received a pay-check from someone else.

Kevin has traveled to all 7 continents and 90 countries. He was named one of the Top 40 Direct Marketers by Target Marketing magazine, has been featured on Lifestyles of the Rich & Famous and Entertainment Tonight national TV shows as well as the front pages of prestigious newspapers like USA Today and The Wall Street Journal.

He's sold millions of dollars of products on Amazon and has been a recurring guest on over 30 FBA and e-commerce podcasts. He's also a highly sought-after speaker at Amazon conferences worldwide (he's spoken at over 30). He mentors sellers collectively doing over half a billion US dollars per year on Amazon.com in the Freedom Ticket and Helium 10 Elite Masterminds. He also organizes the Billion Dollar Seller Summit.

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Buyers make their buying decisions based on their needs, often the purchase decisions would fit into 4 different groups: Reviews, Price, Design & Functionality. Understanding what stands behind a buying decision of a product can help in many ways to decide on the type of product/niche you decide to move forward with, how to Market a product, Price a product, and so on. How will Recession impact Buyers' Purchasing Decisions change in 2023? Sharon digs into this in today's Podcast Episode of Thursdays with Sharon.

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In this session I am joined by Brandon Young, Liran Hirschkorn and Steve Simonson.

We will take a look back on 2022, as many of you know this year has been a testing year for sellers with margin suppression, the war, rising TACoS to name a few. But like anything, you take the rough with the smooth and it just makes you more resilient, you get better at what you do; as entrepreneurs, it tests the problem solving muscle - Which for most, has had a very good workout.

We will also discuss what lies ahead, so if you want to hear from three guys who have been around the block then please tune in!

Brandon Young is an 8-figure Amazon seller, active course instructor, and YouTuber. On his YouTube channel, he shares the latest information about the private label business model, Amazon’s ever-changing Terms of Service, and the world trends he sees that will affect sellers. He also sells courses on his Seller Systems platform for beginners, sellers who have specific issues they want to work on, and those looking to start or completely revamp their Amazon FBA business. His unique strategies for private label include data-based keyword and product research strategies as well as using social media and chat bots to drive traffic.

Brandon Young has been in the ecommerce industry since 2013 when he started selling on Amazon FBA. He has seen many changes in this industry over the years and plans to continue sharing his best tips with other sellers so they can increase their profits and grow their businesses.

Liran Hirschkorn is a serial entrepreneur and e-commerce expert. After growing and selling an Internet life insurance agency in 2014, Liran decided to get involved in e-commerce and selling on Amazon.

He started several eCommerce brands that have sold millions of dollars on Amazon since. Today he is widely followed as a thought leader and speaker on marketing and selling on Amazon, and he is CEO of Incrementum Digital — an Amazon Focused Marketing Agency.

He lives in Long Island, New York with his wife and daughter.

Steve Simonson is a lifetime entrepreneur having founded, purchased, built, and sold numerous companies over the past 3 decades.

Along the way Steve's companies have been publicly recognized with three consecutive years on the Inc. 500 list, multiple listings on the Internet Retailer Top 500, Washington State Fastest Growing Business as well as a number of other company accolades. Steve was also a finalist in the Ernst and Young Entrepreneur of the Year Award.

Steve brings his deep expertise as a leader and operator at many companies which he has taken to from start-up to exit.

What does Steve do today?

His company operations today are managed through his holding company: SYMOGLOBAL.com and his FREE entrepreneurial support site and podcast platform: www.awesomers.com

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Jamie Graham has been a private label seller since 2015. Jamie and his wife run a fast-growing beauty brand and sell on Amazon UK, Europe and USA. The live in Brighton where they work out of their home office in their garden. They have a team mixed team of local and remote staff. Their current revenue is over £6m a year.

On this episode I talk to Jamie about everything he has learned building his team over the years, from first hires to make when you're a new seller to pros and cons of local staff or remote team members. We touch on whether to hire in house or use a PPC agency instead, as well as useful positions to hire for (and when).

Key Points

First hires to make when have good cashflow
Pros and cons of local staff and remote team members
Whether to hire in house best to use a PPC agency or hire in house
Useful positions to hire for (and not)
When to hire full timers and when to hire part timers

You can follow Jamie on twitter https://twitter.com/jamiemogul

If you live near Brighton (UK) you can check out Jamie's monthly meetup for Amazon sellers here https://www.meetup.com/amz-leaders-brighton-monthly-networking-for-amazon-sellers/

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Sharon Even is back with a raw, poignant episode of Thursday's With Sharon.

In this episode, Sharon speaks about the dangers of social media and reminds us that even celebrities deal with their own struggles. She also discusses her own struggle with mental health, and the importance of remembering that what we see in someone else's life isn't necessarily reality.

After a famous celebrity who Sharon has followed for years, ended their life a few days ago, Sharon felt it is important to use her voice to speak about our life struggles and to remind us all that the grass isn't greener on the other side—it's where you water it.

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Sourcing From Mexico - Update Going Into 2023

Tim Jordan returns and we follow up on a show we did for alternative sourcing solutions outside of China. Today, we dive in on Mexico with some updates and benefits as an alternative option and the capacity to scale (not just handmade goods as some may think).

E-commerce seller since 2015. Tim has developed some of the best outside-the-box training and growth strategies for Amazon sellers. He has also worked as a business development consultant for just over 25 e-commerce service providers. Tim is also cofounder and Chief strategy officer at Carbon6.

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On Thursdays with Sharon, Sharon Even talks about Amazon newest update on Search page - Review Ratings now showing in Search.

When and how could this impact your sales / ctr if at all? Sharon gives examples of the positive and negative outcomes you may see from this update which may have gone unnoticed for some.

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Leaf nodes as essentially the category browse nodes seen by Seller Central reps. However, when the seller puts in the category the Leaf Node is not always created.You can get multiple Leaf Nodes and category scoring is applied. So it is vital to have activated Leaf Nodes for maximum search visibility.

Today’s discussion on how you can optimise for this.

Benjamin has been selling on Amazon since 2015. He and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business.

He specialises in generating high conversions through listing optimisation, building teams both internally and internationally, along with outside-the-box thinking for product creation and working within the Amazon system.

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In today's Podcast Sharon Even explains why it is so important to visualize what your main image will look like when already in the product research phase.

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Joining me today is 7 & 8 Figure Sellers; Ben Webber, Erin Greybill, Nick Eary, Matt Altman and Antoni Bindi . We will take a look at the good, the bad and the ugly of Black Friday lead up, Black Friday itself and of course Cyber Monday. We also discuss what they plan to work on next year to optimise their 7 & 8 Figure businesses.

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Matt has been selling on Amazon for the last 12 years and has operated in just about every category over that time.

In the last 4-5 years he has mainly operated in the supplements space. For many years give-a-ways was the go to but then ToS changes came and limited opportunity to make money anymore on launches.

Today we discuss how he has launched 70 products in the last 6 months.

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Today I sit down with Chelsea Cohen to chat about True Unit Economics, which sellers can often over look when having so much to do as an Amazon seller on the platform. Looking at numbers on a per SKU basis, per shipment and month over month is vital in the current climate... And on going.

Chelsea is an Amazon inventory management expert and the co-founder & CEO of SoStocked.com, an Amazon inventory management software. Chelsea’s also an Amazon seller, speaker & consultant. Her regular clients include 7 & 8-figure sellers. She has been featured on AM/PM Podcast, 7-Figure Sellers Summit, Seller Events & the Prosper Show & Amazing Summit stages, among others.

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Sharon shares her take on the shifts in buying decisions due to the current recession, how this could impact your business, and what you can do (or at least try to do) to stay afloat.

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Sharon shares her take on the shifts in buying decisions due to the current recession, how this could impact your business, and what you can do (or at least try to do) to stay afloat.

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A former Medical Doctor and a Rescue Diver with a calling to serve. He spent a number of years designing, engineering, and manufacturing products for the consumer goods industry out of China.

He has started 5 Amazon brands and has accumulated a number of failures and achievements he’s willing to share in order to help others be successful on the platform. He is currently an 7-Figure seller (soon to be 8 figures) and manages other brands with his full-management agency.

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Today I am joined by Sharon Even, Kian Golzari and Adam Hiest to discuss a way at looking at product research from a basis of true needs. Food, water, clothing, sleep, and shelter are the bare necessities for anyone’s survival. When things get tight people tend focus on what matters. We see when covid a couple of years back, sellers lost their business almost over night or the thrived. Of course, we had the group inbetween that traded out of it and took a hit. In this session we will take a look at the thought procress of basic needs and then explore ideas around products that meet that criteria.

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Today I sit down with Anthony Lee and we go in depth on how purchasing decisons are made by consumers. From the ape brain, to squirral, how processing emotion and logic is integrated and not a follow on process.

Everyone knows how to optimise a listing, but do you incorporate how these decsions are made to improve conversions?

That's the conversation for today.

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Ben Webber is back and we discuss how he saved 200k a year on logistics and speeding up his load in times at Amazon.

Benjamin has been selling on Amazon since 2015. He and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business. He specialises in generating high conversions through listing optimisation, building teams both internally and internationally, along with outside-the-box thinking for product creation and working within the Amazon system.

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Ben Webber is back and we discuss how he saved 200k a year on logistics and speeding up his load in times at Amazon.

Benjamin has been selling on Amazon since 2015. He and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business. He specialises in generating high conversions through listing optimisation, building teams both internally and internationally, along with outside-the-box thinking for product creation and working within the Amazon system.

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On Thursdays with Sharon Even, we dive into Amazon's recently launched Expanded Product Targeting Match type under Sponsored Products Product Targeting. Sharon covers - How it works, gives her opinion from experience on if it is or isn't worth it, talks about negating asins and how important it may be using this match type, Plus Sharon shows a real example of a product she targeted under product expanded targeting, and what asins amazon then targeted from within that targeted product. This is defiantly a feature you need to proceed with caution on, listen to learn more.

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Benjamin has been selling on Amazon since 2015. He and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business.

He specialises in generating high conversions through listing optimisation, building teams both internally and internationally, along with outside-the-box thinking for product creation and working within the Amazon system.

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Benjamin has been selling on Amazon since 2015. He and his partners, 3 friends from college, have taken a business that started as retail arbitrage out of a house and turned it into an 8-figure private label business.

He specialises in generating high conversions through listing optimisation, building teams both internally and internationally, along with outside-the-box thinking for product creation and working within the Amazon system.

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On Thursdays with Sharon Even, Sharon digs into the Pro's and Con's of the Amazon Prime Reviewer Program, the Cost of the program, and even shares examples of how many reviews were received for herself or her clients compared to how many units were claimed as Vine Orders.

Do all products make sense to enroll in Vine?

Sharon also shares a story from her experience with a product that is an excellent example of what NOT to enroll in the program.

Note: Vine Program in the USA currently has 50% until October 30th 2022

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Gracey is an influencer who has helped Amazon Sellers and Brand generate over 7 Figures in Sales through promoting their products on Tiktok through her account DealCheats with had over 971k followers! She is also an Amazon Live.

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Today I am joined by John Cavendish to chat about some key things to remember with dealing with Seller Support. For most, Q4 is an important time for Amazon Sellers.

John Cavendish is the CEO & Founder of Seller Candy. Through his ecommerce journey, John owned and operated multiple 7-figure brands on Amazon, leading him to start a full-service Amazon agency. While running this agency, he quickly realized that there was a gap in the market, and pivoted the business into what is now known as "Seller Candy". Seller Candy acts as the technical arm of your Amazon business, bridging the gap between you and Seller Support. No more templated responses, complicated POAs or being bounced between departments - they deal with all of that and free up your time and energy to focus on growth.

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The 132nd Canton Fair is now Live - Online. In today's podcast, Sharon Even does an in-depth Tutorial on navigation around the 132nd Canton Fairs Website. The 132nd Online Canton Fair Website will be live until March 2023 - you will have access to all exhibitors, products, and exhibitors information and contact information however from October 24th the Live streaming option and the scheduling of a meeting with the exhibitors option will be closed. If you are listening to this on the podcast it is recommended you find the tutorial video on the seller sessions youtube channel. 132nd Canton Fair Website Link:

https://www.cantonfair.org.cn/

Happy Sourcing!

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Steve Simonson joins me today, to chat about the current climate and the impact on sellers. Patterns often repeat themselves, focussing on PNL per product and dialling in on the products with a strong profit profile. With consumer uncertainty, we need to focus on “not being” over leveraged, turning trash into cash and being lean on inventory. Rigouse economic scrutiny is a must and budgeting by justifying and approving all expenses for each accounting period, rather than basing it on your past spending.

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Protecting Yourself From Blackhat in Q4 with Howard Thai

Howard and I chat about the 5 most common blackhat tactics and how to counter and deal with them.

Howard Thai is a former top 50 Seller on all of Amazon, and his origin story as a Seller is an epoch itself. Between selling thousands of units of hoverboards daily and battling with Apple Inc. on Amazon, the story of his humble beginnings is a story too long to tell. But this is all you need to know about Howard…

Signalytics.ai

Elitesellersociety.com

https://howardthai.com/

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Why Ranking Premium Priced Products Is A Misnomer

Today I breakdown Premium Priced Products and why most of the time they fail to get, or maintain the top three keyword placements.

This is one of the most common issues sellers face when speaking to them.

They ask me either in person or online. "Why is my product is not converting"

I ask them, to do a search with their main keywords and 9 times out of 10, their product is priced higher than the average price of the page and / or the top three positions. Normally 50% or more...

So we broke down some of the key data points to explore this.

Youtube Version: https://www.youtube.com/watch?v=MS8amvL1Cz8

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In today's podcast, Sharon Even Speaks with Refael Elbaz, Founder of Unicargo to chat about the current Q4 2022 Shipping and Logistics Updates.

Shipping prices are down, back to pre covid rates - but what are Shipping Carriers trying to do to fight these low spot rates? What Can We Expect this Q4 and how can we plan in advance for the Chinese New Year? We discuss all of this and more in this podcast.

About Refael: Refael Elbaz is the founder of Unicargo, a modern freight forwarding company that focuses on creating advanced solutions for e-commerce companies and entrepreneurs.

Unicargo is leveraging technology to consolidate all the data points of international shipping, thus creating services and tools for E-commerce businesses enabling them to make intelligent, data-driven supply chain decisions.

Refael is an e-commerce logistics advisor to the Israeli export institute and a public speaker in Amazon, international logistics, and supply chain conventions.

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Today I will be talking about where we are going next with Seller Sessions and what is in store for 2023. I spent most of 2022 on tour covering the UK, EU, US and Australia. Now I am back home for the next 6-8 months. We are closing in on 1000 episodes and it is important to keep things fresh and I want to keep all our listeners in the loop of what to expect and thank them for their loyalty over the last 5 years.

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For the last two years Izabela has been with us on Mondays with her Inspired with Bell show, covering all things mindset. But now is the time for her work on new things, and today we will take a look back and discuss what she has in store for the future.

Also, we will have some surprise guests jumping on throughout the podcast.

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AMC (Amazon Marketing Cloud) For Amazon Sellers

Brent Zahradnik returns to the show to go technical on the benefits of AMC and how you can get the most out of it. What we will cover on Today’s show…

What is Amazon Marketing Cloud and why does it matter?
What does AMC do and who can use it?
The major benefits and insights you can get from using AMC
Some of the new metrics in AMC and their definitions
How can you access AMC?

Brent is the founder of AMZ Pathfinder, an advertising agency that since 2015 has worked with businesses selling on the North American and EU Amazon marketplaces helping them maximize their outcomes for all advertising-related goals.

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Today on Thursdays with Sharon, Sharon Even welcomes back Elson Zhou, Founder of BD Inspections to give us an "on the ground" update on the current Pandemic restrictions in China, Supply Chain updates, and Tips + Predictions for the coming months. We cover: * The current situation with daily testing all over China, Zero c0vid tolerance, restrictions, etc, and how this impact the manufacturing sector. * Current situation with the Chinese Economy + Tips and Predictions * Possible Issues and Risks for sellers with solutions on how to handle these issues. And more! Elson based in Shenzhen has been in the manufacturing scene for over 15 years and founded BD Inspections 14+ years ago. BD Inspections is a Chinese Based 3rd Party Inspection Company with over 100 inspectors around China, they offer multiple Inspection Services including Factory Audits, Sample inspections, Mid Production Inspections, Pre Shipment inspections, Shipment Loading Inspections, and more. Note from the Host - Sharon: It was very interesting interviewing Elson who I have known for years, A Chinese businessman based in China, and hearing his perspective on life in China - the good the bad, and the ugly, especially on how it is to own a business in China and the hardships that come with it, I highly recommend anyone who deals with China Supply chain to watch this interview! Contact BD Inspections: Email: info@inspection.com.cn & elson@inspection.com.cn Whatsapp/ Wechat: +86-13423991319

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Today, I am joined By Izabella Ritz to talk about some additional metrics when undertaking product research and validation.

Izabella emigrated from Russia in 2015 with her three children. A serial entrepreneur since the age of 17, she has created and sold multiple businesses where she developed e-commerce, SEO, and digital marketing expertise to grow any online business.

Izabella serves as the CEO of Ritz Momentum, a company she founded in 2019 to provide services for the students whom she was teaching how to sell on Amazon. She saw that they led extremely busy lives, and wanted to help them bring their vision of starting an Amazon business to life, just as she had in 2015.

Today, Ritz Momentum is your one-stop-shop for Amazon business services. From the heavy lift of finding and creating a product for you to sell on Amazon, to optimizing Amazon listings and PPC campaigns, the agency has grown to provide anything a new or experienced seller needs to scale their business.

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Today I am joined by Jen Baker to take through her life and selling on Amazon. Jen is an original OG as started back on Amazon way back in 2010.

Jennifer Baker, Mother of 3, from Glasgow Scotland, Started on ebay in 2007 and evolved in to a 7 figure Amazon seller, now multi brand owner, hoping to retire to the beach one day soon and for good!

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Liran Hirschkorn’s POV On Overcoming Obstacles

This week on Inspired with Bell...

After growing and selling a successful online life insurance agency in 2014, Liran decided to get involved in ecommerce and selling on Amazon. Since then he has sold millions of dollars in products on Amazon and today is a sought after speaker and thought leader on Amazon marketing. Liran is founder and CEO of Incrementum Digital, which is one of the fastest growing marketing agencies in the Amazon space. Liran is also an advisor to Bellway Fiber, and 8Fig. When not working Liran enjoys spending time with his family in New York.

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When developing a product and adding a design change, you may find yourself needing to have molds done before even having a sample made... however... what happens when you first pay for the mold, then receive your sample and the product needs to be slightly changed ????? Now you need a new mold...and this can get very costly! On Thursdays with Sharon Even, Sharon shares how she recently had a sample 3d printed before the final design was made and sent to the supplier and then had a temporary mold made for the pre-production sampling. This process could save you thousands and is something every product developer should know.

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Today Leo Sgovio joins me as we talk about some tests he has done with URL's and the impact it has had on ranking and being penalised.

“Leo is an Amazon seller and entrepreneur with a strong passion for digital marketing and technology innovation.

With over 15 years of experience in the e-commerce space, Leo started his career as an SEO and Pay-Per-Click advertising specialist.

In the years to follow, Leo spent most of his time ranking websites on Google and after entering the Amazon space he led Viral Launch as Head of Innovation.

After exiting one brand he started Convomat, a marketing automation software for Amazon Sellers, which is what he is currently focused on together with his new Amazon brand.

Leo loves sharing cutting-edge strategies on how to succeed on Amazon. “

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This week on Inspired with Bell... Mechelle Clark got into Amazon after 2018 when her father fell ill and needed to have freedoms that a regular career couldn’t provide. She is a lover of living a very full life, with purpose, not without regard. Mechelle owns three Ecom brands, owns a promotional products company (you can visit and shop at austinatxpromotionalproducts.com) and she is passionate about real estate investments and development. She has reinvented herself multiple times over and she is a kind powerhouse.

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The Pros & Cons Of Having Multiple Amazon Seller Accounts

Today Jason joins as we run through the pains of multiple brands from one account including shared inventory decisions, crossovers in softwares with brands at early and late stages and the pain of accounting and reconciling of multi brands from a single account.

Jason Landro is the co-founder of Nectar, which is a full-service Amazon digital marketing agency. Nectar was founded in 2018, after Jason and his partners had built a successful 7-figure Amazon business, which they sold in 2020. Jason's expertise is branding, positioning, and scaling, and he frequently writes and speaks about these topics. At Nectar, Jason currently leads sales and partnerships but is still intimately involved with the latest and best tactics to scale brands on and off Amazon.

Contact:thinknectar.com

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Building Better Relationship Dynamics This week on Inspired with Bell. Today, I will be joining Izabela as we talk about some of the dynamics and misunderstandings between Men and Women. Relationship dynamics are the patterns of behaviour that happen between people in the ways we relate, interact and communicate with each other. Having an awareness and understanding of the dynamics that play out in our relationships. What is a healthy relationship dynamic? Healthy relationships involve honesty, trust, respect and open communication between partners and they take effort and compromise from both people. There is no imbalance of power. Partners respect each other's independence, can make their own decisions without fear of retribution or retaliation, and share decisions.

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Brand Analytics (Amazon Search Terms tab) + Search Query Performance Reports Combo For Launch

Daniel Fernandez joins me today to discuss ways to use Brand Analytics and the Search Query Performance Reports for launching new products.

Daniel is the founder and CEO of AMZclever.com, a full-service agency that manages and grows brands on Amazon and Walmart since 2015. He has worked with several 7, 8, 9-figure brands; public companies; and product startups on launching and expanding in the Amazon and Walmart platforms, as well as taking many of them internationally. Daniel spent some years living in China; he has spoken at several industry-leading conferences in US, Canada, China, Netherlands, Hong Kong; and is a frequent contributor to different publications in the Amazon and e-commerce space. Currently resides in Florida, where he leads his global team and enjoys the sunny weather.

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Communities: How They Recession Proof Any Business This week on Inspired With Bell... Nick Shackelford has spent the last 9 years immersed in the performance marketing world. After working with legacy brands Pepsico and Apple, he quickly found his groove going direct consumer with viral products like Fidget Spinners and Magnetic Eyelashes. Now, having worked with over 127 D2C brands specifically focused in paid media and creative on Facebook, Instagram, Snap, and Pinterest. This has provided Nick an interesting perspective on how brands truly scale in modern times with or without VC / PE backing.

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NFT's For Amazon Sellers with Kevin King

Right now, there is lots of hype (mostly negative) about NFT's in some cases, and rightly so, as there are people taking advantage of people with scams. On the flip-side, the underlining technology is sound and there are opportunities for people to apply to their Amazon business in creative ways. Kevin discusses some of the options and the benefits of the utility (acts like a membership) and less so on the seeing it as expensive jpegs with bragging rights and status signalling.

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Getting Your Needs Met In Life & Business

Today, I am covering for Izabela as she is on the road.

In this mindset episode, we look at your needs getting met in life and business. Every business interaction from staff, to suppliers; to clients - Is equal to needs being met and factoring in reciprocity. If reciprocity and needs are not met then the value chain breaks. This goes for family, friends and loved ones.

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On Thursdays with Sharon Even, Sharon welcomes Elson Zhou, CEO and Founder of BD Inspections, The Chinese Inspection Company She has been working with for over 5 years, to chat about the different Inspections , Factory Audits and why they are so important, Type of training inspectors go through, Bribery in the Inspection world, Sample Consolidation, information inspection companies need and so much more.

BD Inspection is a 14 year+ Chinese Based 3rd Party Inspection Company with over 100 inspectors all around China, they offer multiple different Inspection Services including Factory Audits, Sample Inspection, Mid Production Inspections, Pre Shipment Inspection, Shipment Loading Inspections and more.

http://www.inspection.com.cn/contact/

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The Legal Side Of Amazon Exits and The Slow Down in 2022

Today I chat with Paul Rafelson on how had 2 deals a day coming across his desk from August - December 2021(which doubled in the last two months) and the big drop into 2022. Whilst January was still active deals started to be pulled by February as the bubble started to simmer down. By March, we started to see the dry up and the sponsor activity and visibility disappeared from view. Then came some of the layoffs and some of the aggregators went on pause for new acquisitions of Amazon brands. We also discussed closing cash, claw backs and challenging buyer deals in non US/ UK territories in places like Singapore.

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This week on Inspired with Bell...

Shivali Patel comes from an incredibly versatile background. Though she had three degrees that were ready to drive her into medicine, she switched gears after falling in love with business in 2015. Whether you're thinking about network marketing, drop-shipping, launching a brand on Amazon, or writing and publishing several of her own books, she has probably tried her hand at it all. Shivali is passionate about industries centred around delivering authentic, helpful tools others can use to grow and succeed.

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On Thursdays with Sharon Even, we welcome Anna Davidson, Long Time Amazon Seller and Digital Success Coach, to talk about Creating Niche Based Journals (and more) to Sell on Amazon through KDP. Creating and Publishing KDP no content and low content journals can be a great way to get started on

Amazon or a great add-on to your current business with a low investment. In today's Episode, Anna will share how she finds niches within the journals category and launches different types of low-content journals to help create an almost passive income.

We talk about what the process looks like, what tools are best used for this, how creative you may or may not need to be, PPC for books, and more!

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In-Depth with Amazon Seller Tomer Rabinovich

Tomer returns, but this time we chart his history as an entrepreneur and his contributions to the Amazon community.

Tomer Rabinovich is an Amazon seller who has created and launched multiple private label brands.
A sought-after speaker, Tomer’s addressed thousands of people around the world. His audiences range from intimate mastermind groups to national and global conventions and trade shows.
Though he’s still an active online seller, Tomer’s real passion is helping other sellers and online retailers scale their businesses. As the founder and owner of Top Dog, Tomer launched Tog Dog Community, an online network of entrepreneurs, and an annual in-person event, Top Dog Summit. He’s grateful for the life-changing opportunities he’s earned as an Amazon seller and enjoys nothing more than seeing other people fulfill their dreams by following a similar path.
Tomer lives in Israel with his wife and their three children.

Get Tomer's new book, Ride the Amazon Wave, on Amazon here: https://geni.us/RidetheAmazonWave
Website: https://www.jointopdog.com
Facebook: https://www.facebook.com/tomerab
LinkedIn: https://www.linkedin.com/in/tomer-rabinovich-7722361b2

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Entrepreneurship and Non Profits This week on Inspired with Bell Armand King is a serial entrepreneur. He is the cofounder of the successful nonprofit 'Paving Great Futures'. With his lead, he was able to take his nonprofit from a budget of 0 to a multi-million dollar establishment. He is a published author and keynote speaker. King’s guidance helps build the organisation’s capacity through gaining substantial relationships and fund development. He has over 20 years of experience building startup businesses, learning from his first hand experiences on what should be done and not be done to have a successful business. Although this is him now, his past wasn't easy. He was born and raised in an impoverished community where he began his early years as a homeless youth, being involved in numerous toxic lifestyle activities. After losing several of his closest friends to the streets he turned his pain into passion to help others. He has spent the last half decade speaking and training many people, companies, and institutions about awareness and prevention of gangs, drugs, and domestic human sex trafficking as well as helping to design programs that help guide youth from falling into these toxic lifestyles.

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Expanding To Different Amazon Marketplaces and The Local Leading Platforms...

Jana Krekic joins me today to discuss some ideas around expansion to other marketplaces whilst expanding to Amazon alternatives to .com.

Example, when you rollout it is worth looking at the leading player in the market to double down on your ROI. Rakuten, Zalando, Allegro, CDiscount
and Wildberries are leading marketplaces in their own rights.

Jana is a certified translator, international speaker, an e-commerce consultant and also the founder of 7-figure Amazon dedicated translations agency - YLT Translations. She has had over 5 years of experience working with various 7 to 9-figure Amazon sellers and is very passionate about her work.

Jana was also a business development manager in one of the biggest North European online eCommerce platforms for 8 years where she had gained a lot of experience with online businesses.
She doesn’t only lead the team of 60 people, but also completely understands E-commerce and Amazon and has created an Amazon dedicated translation agency which helps sellers scale their businesses across different international marketplaces.

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This week on Inspired with Bell... Mina Elias is a multiple seven-figure seller in the supplement industry, investor, Amazon PPC expert, and founder of Trivium Group, an Amazon Advertising agency. Mina excels at developing cutting-edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. He has spoken on every major stage in the Amazon industry, consulted over 400 brands, consulted 3 aggregators worth $1.2 billion combined, has been on over 100 Amazon and E-commerce podcasts to share his knowledge, and continues to be a leader, innovating in the Amazon advertising space. His goal is to change the way people perceive Amazon PPC and empower them to take back control and dominate their ads.

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When Will The Next Wave Be For Amazon Brand Exits?

In this episode I give my thoughts on a recent Marketplace Pulse “Gold Rush To Fund Amazon Aggregators Dries Up”

I have had a pretty good view of the space over the last couple of years. I have a great relationship with many Aggregators and Brokers and seen dozens of sellers and personal friends walk away with great multiples. Plus at Databrill we are primed perfectly; seeing a lot of our clients exit, as they fit the remit for being acquired.

Check out the article here https://www.marketplacepulse.com/articles/gold-rush-to-fund-amazon-aggregators-dries-up

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This week on Inspired with Bell... Alina Gordon was born and raised in Ukraine. At the age of 9, her family immigrated to Boston, where she learned what it meant to be unique and independent. Childhood wasn't easy but it helped Alina understand who she was and what she had to offer the world early on in her life. Starting Church of Music was really a culmination of all of her life's experiences combined into one. She brought over 10 years of supply chain logistics, recycling, and reverse logistics along with business development skills. Her experience in working in software IP, helping Flagship IP in software patent monetisation and enforcement, helped her with the legal side of CoM. Her extensive experience in starting and being part of startups for the past 6 years, contributed to helping her understand the process as well as the structure for building something from ground up. And of course her global MBA from Columbia University, London Business School, and Hong Kong university didn't get in the way either. Her classical piano training since the age of 5, helped her understand music on a deeper level and create a sound for CoM that truly resonates with people of all ages, colours, backgrounds, and religions. Alina truly believes music is one of the biggest forces on this planet that can unite people and raise their vibration through sound and movement, which ultimately leads to healing and love!

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Opening Up New Discoveries On Flat Files Pertaining To Keywords

In this session I sit down with Vanessa to discuss more options that have opened up in flat files and the impact on the Product Detail page at category level and why its important for the A9 team; the work that the catalog team and the seller does with data.

Vanessa Hung is a problem solver of the unsexy stuff of Amazon. She began transforming Amazon businesses in 2017. As the founder and CEO of Online Seller Solutions, she has helped many sellers free themselves from the pain of dealing with and managing their
Seller Central account.

She is a public speaker and the co-host of the podcast "Wizards of Ecom en Español."
Her passion is to share knowledge about strategies, trends, and tips on starting, scaling,
and transforming eCommerce businesses, specifically Amazon. For her, every day is a learning day.

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This week on Inspired with Bell...

Melissa Rodríguez is the founder of Social Media Relations, an award-winning marketing partner focused on helping brands build relationships with the Millennial, Gen z, and LatinX audiences- specializing in consumer insights, omnichannel marketing, and native creative content. Approaching its fifth anniversary, the company's 300% growth over the past year is a clear testament to her vision and intention.

As a former corporate risk advisor in the media and entertainment sectors within Ernst & Young, Melissa traveled the world on behalf of Disney and its subsidiary, ESPN. She became one of their highest performing consultants and attributes her work with Big Four to developing a keen eye for making daring yet enterprisingly progressive moves.

Prior to this Melissa was a Consultant for over 6 years with Ernst & Young, specializing in the Media & Entertainment sector, where she worked closely alongside clients such as Disney and it’s subsidiary ESPN on their digital efforts strategy.

Social Media Relations is an LA-based agency leveraging paid traffic and social growth campaigns to help organizations utilize emerging digital trends and industry change makers to stay relevant and at the forefront of their potential clients.

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In today's episode of Sharon Even talks about The Pros and Cons of Prime day for Amazon Sellers. With the increase of cost in selling physical products, participating in prime day exclusive deals (which must be at least 20% off your price), doesn't make sense for everyone.... neither does participating in HUGE increased CPCs.... plus Amazon is pushing their own brands more than ever..... and Buyer intent goes down whilst so many people are window shopping. So what do we do? Sharon talks exactly about this and how past data available to you and knowing what is more important to you and your brand (profitability/brand awareness etc) can help you to make business first decisions.

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This week on Inspired with Bell…

I join Izabela on her show to discuss consistency, as Seller Sessions hits 900 episodes we talk about all areas in life where consistency plays a role. Everyone gets the same 24 hours in the day, and in life and business you have a few non-negotiable. Where you put your energy and for how long is important, you can be consistent watching Netflix or the News, but they will not yield you any returns.

Consistency develops discipline, and when the initial motivation runs out (which it will) it is the discipline that takes over. As entrepreneurs, nothing follows a linear curve and on the days you are not on your game - you do it anyway! This is what separates you from the pack, as discipline and consistency does not care about your feelings. This is why it is so important to focus on things you enjoy, as it will almost be impossible to stick to it.

You will never be good, or top tier in what you do, when you are up against people that live and breathe it. They will always outwork you, out smart you and out earn you. As for them, it is child's-play but for you, it’s a chore.

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This week on Inspired with Bell…

I join Izabela on her show to discuss consistency, as Seller Sessions hits 900 episodes we talk about all areas in life where consistency plays a role. Everyone gets the same 24 hours in the day, and in life and business you have a few non-negotiable. Where you put your energy and for how long is important, you can be consistent watching Netflix or the News, but they will not yield you any returns.

Consistency develops discipline, and when the initial motivation runs out (which it will) it is the discipline that takes over. As entrepreneurs, nothing follows a linear curve and on the days you are not on your game - you do it anyway! This is what separates you from the pack, as discipline and consistency does not care about your feelings. This is why it is so important to focus on things you enjoy, as it will almost be impossible to stick to it.

You will never be good, or top tier in what you do, when you are up against people that live and breathe it. They will always outwork you, out smart you and out earn you. As for them, it is child's-play but for you, it’s a chore.

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Today we go in-depth with Yoni and discuss the early years of serving in the military. How that developed and laid the foundation to him being a successful entrepreneur. Hard times build character and your character is tested when you are building fast paced companies. How a time selling his textbooks on Amazon lead to the most successful period of his life in business when building Getida.

Yoni is the CGO & Co-Founder of GETIDA. Yoni began developing GETIDA after successfully operating a $20 million yearly Amazon FBA business, selling fashion Brands internationally.

GETIDA specializes in Amazon discrepancy analytics and consulting. By utilizing data visibility technology, GETIDA focuses on discovering and managing financial and Inventory-related discrepancies with billions of dollars of transactions managed daily.

Yoni frequently appears in media outlets such as Forbes, CBS, ABC, Fox, MSN, and INC to provide insights about the state of Amazon, global logistics, inflation, consumer Behavior, and the economy. He also comes with military intelligence experience, having Served in the IDF Special Navy Intelligence.

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On Thursdays with Sharon, we welcome Crystal Ren for a Sellers Of Amazon episode to talk about her Amazon journey.

Sharon first met Crystal 2 years ago when she had just left her 6 figure corporate job to fulfill her dream of becoming an Entrepreneur, She has just started selling her first product.... which was a copycat $10 product that didn't do so well however came with a lot of lessons learned, from there Crystal understood the importance of Brand Building and launched new products and was able to scale her brand to 7 figures within the first 12 months.

Now, 2 years later Crystal went through a 7 figure exit and she is here to share her entrepreneurial story with us, She shares the good, the bad, and the ugly... Don’t miss this VERY inspirational Story.

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Today I bring in Steven Selikoff to discuss the possibility of a strike happening as the Longshoremen agreement expires soon (ca). With shipping companies making $190 Billion in profits last year alone. This could be a tough stand off for the union, and the employees that do the back breaking and dangerous work, around the clock, for national average salary for $54,439.The shipping companies increased prices sevenfold last year. During the same time, the Longshoremen worked through a pandemic on the same money.

You do not want your products sitting on a ship caught in a backlog, or worse, stuck offshore if a strike hits. The 2014 Christmas slowdown shows that the longshoremen know the leverage they have by causing supply chain problems during the Holidays.

This is the topic of discussion today, and some workarounds if the work case scenario happens.

Steven Selikoff is a serial entrepreneur who has been developing innovative products since 2005. His products have been sold through Amazon Vendor & Amazon Marketplace, in independent & specialty retailers, and in big box stores all over the world. He has four patents, has had products on every major morning show from the Today Show to Fox Business News, featured in newspapers and in magazines ranging from USA Today to Forbes to Vogue, and were even in the gift bags at the Oscars.

Steven was formerly Global Business Manager for Microsoft Worldwide Retail Sales & Marketing, and has taught and has lectured on Negotiation, Product Development, and Business Process Improvement across the globe. He is the author of The COMPLETE BOOK of Product Design, Development, Manufacturing & Sales, which has sold over 60,000 copies, and is now used as a textbook in major universities.

Steven recently founded the Product Development Academy, which teaches entrepreneurs how to develop and sell unique products – yet like thousands of others, Steven still loves producing and selling his own unique products as well.

https://Productdevelopmentacademy.com

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Today I bring in Steven Selikoff to discuss the possibility of a strike happening as the Longshoremen agreement expires soon (ca). With shipping companies making $190 Billion in profits last year alone. This could be a tough stand off for the union, and the employees that do the back breaking and dangerous work, around the clock, for national average salary for $54,439.The shipping companies increased prices sevenfold last year. During the same time, the Longshoremen worked through a pandemic on the same money.

You do not want your products sitting on a ship caught in a backlog, or worse, stuck offshore if a strike hits. The 2014 Christmas slowdown shows that the longshoremen know the leverage they have by causing supply chain problems during the Holidays.

This is the topic of discussion today, and some workarounds if the work case scenario happens.

Steven Selikoff is a serial entrepreneur who has been developing innovative products since 2005. His products have been sold through Amazon Vendor & Amazon Marketplace, in independent & specialty retailers, and in big box stores all over the world. He has four patents, has had products on every major morning show from the Today Show to Fox Business News, featured in newspapers and in magazines ranging from USA Today to Forbes to Vogue, and were even in the gift bags at the Oscars.

Steven was formerly Global Business Manager for Microsoft Worldwide Retail Sales & Marketing, and has taught and has lectured on Negotiation, Product Development, and Business Process Improvement across the globe. He is the author of The COMPLETE BOOK of Product Design, Development, Manufacturing & Sales, which has sold over 60,000 copies, and is now used as a textbook in major universities.

Steven recently founded the Product Development Academy, which teaches entrepreneurs how to develop and sell unique products – yet like thousands of others, Steven still loves producing and selling his own unique products as well.

https://Productdevelopmentacademy.com

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This week on Inspired With Bell...

Mayra Martinez is a 7 figure wholesaler and multiple 6 Figure Amazon FBA Seller. Currently running the FBA Queen Academy where she empowers women to start their own Amazon FBA business.
Araceli Velazquez is a multiple 6 figure seller & mentor. Co-founder of Amazon FBA Queens who dedicates her time to teaching dedicated woman how to start their 6 figure business on Amazon.

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On Thursdays with Sharon Even, Sharon welcomes back Meghla Bhardwaj and Margaret Jolly to discuss the current updates when sourcing from India. Since being last on the podcast, Meghla has relocated with her son (and dog) back to India, so she gives us an exact update of what manufacturing in India looks like now in 2020, and what industries are growing and have government backing too, Margaret gives an update on where shipping and supply chain in India is at, and together we discuss the importance of diversifying your sourcing in the current climate and why India can be a great option. We also discuss the India Sourcing Trip coming up in October to learn more about it: https://www.indiasourcingtrip.com About Meghla: Meghla Bhardwaj has over 20 years of experience in the Asia sourcing industry. She is passionate about helping global Amazon and eCommerce sellers discover unique products to source from India. She has been interviewed on over a hundred podcasts and webinars about the benefits of importing made-in-India products. She is the Co-Founder of India Sourcing Network, a first-of-its-kind platform that provides importers everything they need to build private label brands sourcing from India. Meghla also runs The Asian Seller, a community for e-commerce sellers in Asia to help them start and grow their businesses. About Margaret Jolly: Margaret is a successful and experienced Amazon seller, giving her first-hand knowledge of the daily challenges faced by online sellers. Together with her partner, Kevin, she has been actively buying products from India for over four years. She is also a coach on India Sourcing Trip and offers one-on-one coaching to other sellers. After years of owning and managing many different businesses, Margaret became a mentor to small businesses and more recently, e-commerce sellers. She understands one of the most important business fundamentals is making sure you can make a reasonable profit.

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In this episode I host a panel live from E-Retail Fest disccussing all the topics that are hot right now in the space pertaining to what is happening in the world of aggregators. What to expect in the future and how everyone is dealing with everything since the multiples have come down and the rapid changes we are seeing in the last few months. From the current volume of quality Amazon businesses ready to buy verse 12 months ago to why pausing is a good thing and how to vet your buyer effectively. John Hefter Senior Vice President, Founder at Thras.io As a Founder of Thrasio, John has been lucky to witness their original team of four grow into a one thousand person, billion-dollar powerhouse.

At work and in life, he’s a savant with unrelenting energy and curiosity. He enjoys often deploying his experience in branding, creative, neuroscience marketing, business development, acquisitions, leadership, culture building, and product development across numerous sets of business domains. If there’s a challenge met, John can face it overtly with ability, humor, and persistence.

David Mood Head of Investments, Olsam. Prior to Olsam, David was an Investment Director at Generation Investment Management, where he was part of the growth equity team focusing on high-growth disruptive consumer and technology companies accelerating the sustainability transition. David started his career at Barclays Capital in London working on cross-border European M&A transactions. He holds an MSc in Finance & Investments from Rotterdam School of Management and BSc in Business Administration from EBS University and is a CFA Charterholder.

Johan Hallenby CEO/Founder, Go North With +15 years of Entrepreneurial/investor experience, Johan started his Amazon journey as an FBA seller with one brand successfully launched. Founded Go North in late 2021 with already +10 acquired brands in the portfolio, 20 people on the team, and the ambition to acquire at least one new brand per week. Go North strives to be “Kings of operations”, a friendlier aggregator with the purpose of making sustainable consumption possible.

Olivia Jones Director of Acquisitions at BRANDED Olivia spent a decade at Goldman Sachs, where she worked across M&A origination and execution, capital raising, and broader corporate strategy in the tech sector. At BRANDED, she is responsible for the end-to-end sourcing and integration of European-based brands and brands in the Beauty & Personal Care vertical globally.

Lorenzo Cerchi Investment Associate at SellerX MSc in Finance from Bocconi University, BSc in Economics and Management from Luiss University. Prior experience in investment banking at Citigroup in London, working with financial sponsors on transactions spanning several industries.

Aïda Aït-Ahmed Co-founder, COO, Nextoria With a background in Consulting and Private Equity (Bain & Company), and experience scaling a Tech start-up across the EMEA region with a focus on product and data-driven operations, Aïda is one of the co-founders at Nextoria.

Nextoria is a global VC-backed M&A advisory firm and technology platform born out of a passion for entrepreneurship, and a drive to help business founders achieve their full potential. Nextoria’s mission is simple: find businesses that create and sell amazing products online, and give them the tools and support they need to achieve the best exit possible. With an approach that combines data-driven decision making and professional exit strategies and processes, Nextoria works with e-commerce business founders across the globe, acting as a trusted partner on their exit journey.

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In this session I sat down with conference promoter Augustas Kligys to discuss a new format that originated from Germany for sellers to interact, learn and network.

A barcamp is an event where the content is generated by attendees. Based on what topics you as an Amazon seller want to learn about, we will organize multiple breakout rooms throughout the day.

The topics will be chosen and decided by the participants (including you!) during the first hour of the event.

Rather than following a predetermined schedule that might not work for everyone, we will invite you, experienced sellers and experts, to share your expertise and insights, as well as to get advice on your current challenges.

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In this episode I speak with 4 international Amazon sellers about product development, reviews and a bit around launches and visibility. All live from Band Camp put on by Orange Klik and Dragon Flip. This is a new conference format that originally took off in Germany, whereby the content is determined by the delegates on a voting system and then rolled out on the day and delivered.

Joshua Asquith Joshua has achieved an 8-figure empire from the ground up. From the age of 13, Josh became a serial entrepreneur, currently operating 4 brands in 12 markets globally and employing a team of 25.

Roy Van Loon

Started as a one man show in 2013 selling porcelain coffee cups on eBay. He made a switch to Amazon in 2015 after he experienced the potential. Nowadays he runs an all FBM Amazon business with a team of 4 and is looking to expand to the USA.

Dietmar Luer Born in Germany and has been living in Portugal Since 2009. Dietmar is a former athlete, coupled with working in the commercial sector. In 2011 he launched on Amazon and today is a 7 figure seller selling seeds and spices.

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This week on Inspired With Bell...

Holly Eve is the founder, CEO, and Creative Director of Madame Lemy, a natural and sustainable luxury body care brand. Synthesizing both of her passions, she speak regularly on entrepreneurship and mental health to a wide range of audiences and is a contributing writer for multiple publications including Forbes and Foundr. Holly is passionate about animal advocacy; she lives a vegan lifestyle and enjoy adventuring with my rescue dog, Violet. As a beauty influencer, she uses her platform to spread awareness and advocate an end to cosmetic animal testing. Prior to founding Madame Lemy, Holly worked as a celebrity and TV makeup artist in New York City and Los Angeles.

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Prime shopping expands beyond Amazon.com with Amazon's new "Buy with Prime" button - Today on Thursdays with Sharon Even, Sharon Speaks about the Pro's & Con's of adding the "Buy with Prime" button and goes over the information provided by amazon about it. To learn more about it: https://buywithprime.amazon.com/how-to-get-started

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On the episode I bring in Dan Ashburn and Adam Heist to discuss some of our views and observations on the changes over the last few years.

A lot of seller at the top of search have sold, whilst a good chunk come back as sellers, and some as service providers over time... And with the higher walls built around selling on Amazon, is there a shift in volume; of new people coming through? Sometimes, in our community we forget we are in an echo chamber. Of course, there will be plenty of sellers that do not engage directly within and some do not even know it is there as they do not listen to podcasts, Facebook groups or attend networking events.

Adam Heist

Adam "Heist" Runquist first discovered the Amazon marketplace 4 years ago after being on the executive team of a leading outdoor products brand. After taking that business from 8 to 9 figures - and discovering the power of marketplace channels and physical products brands in the process - Adam has since started, sold and invested in multiple Amazon native brands. In addition to leading and launching his own brands, Adam runs the YouTube Channel “Adam Heist” and is an investor and advisor to Amazon aggregator D1 Brands (who just raised $123M).

Dan Ashburn

Dan and his industry-leading team are responsible for delivering 8-figures in annual sales on Amazon. Operating in online marketing for 17 years, Dan is an international speaker, advisor and co-founder of Titan Network.

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This week on Inspired with Bell...

Daniela Bolzmann is the Founder of MindfulGoods.co, the one-stop-shop for Amazon listings done better. This female-led agency has had their work featured in a case study by Amazon and supports hundreds of passionate brand builders to step up their Amazon game with done-for-you creative that makes products stand out and sell.

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Today I record live and direct from Estonia. I sit down with some of the key members of the community in a working space in the centre of Tallinn.

Egle Raadik

Egle is a serial entrepreneur who has founded five different companies starting from furniture production to digital marketing before diving into Amazon entrepreneurship five years ago. Her latest company made the largest-ever Amazon company exit in Estonia in 2021. Today she is a management board member to three Estonian-Amarican companies that are developing products for Amazon customers all over the globe.

Mihkel Moosel

During his 6 years on Amazon, Mihkel has built 3 7-figure Amazon accounts which in combination have done over 10 million in yearly Amazon sales. He’s exited one Amazon brand and has built a small Amazon PPC & Marketing Agency to help skyrocket Amazon brands to 7-figures and beyond.

Also on the show is Alvar Räägel, Neeme Rõõs and Ardo Huul

Tickets https://pood.aripaev.ee/kampaania/ambizion-amazon-conference/

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Following my recent gig at ASGTG in Brooklyn for Ed Rosenburg, I caught up with Many Hoffman to get an inside view of what makes Brooklyn a hot bed of turning out some of the most successful Amazon sellers on the planet. As a concentration point, Brooklyn is pretty much pound for pound the most successful place of collective sellers doing 10's of millions in revenue each year.

Many Hoffman is the CEO and Founder of Ptex Group; an award winning marketing and business services agency headquartered in Brooklyn, NY. They specialise in helping businesses flourish amidst a rapidly evolving marketplace. Ptex Group has garnered critical acclaim for its work and been featured in Inc. Magazine, Crains Magazine, The Daily News, and the American Express OPEN Forum.

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On Thursdays with Sharon Even we welcome Christina Passmore, Founder of Christina Ink, to discuss the importance of Social Media Marketing for scaling an Amazon FBA business. Christina discusses the importance of Social Strategy, the benefits of effective social media management, and some great tips to help sellers leverage the best content across multiple channels.

About Christina:

Christina ditched her luxury airline lifestyle at 40 to start selling on Amazon to test her determination. In 2019 she sprung into action and carved out a 6 figure beauty brand that even some of the biggest names in the Amazon space couldn't believe possible for someone with no experience. Her secret weapon? Unlike most Amazon sellers, Christina understood the power of content marketing and social media marketing to grow a following and skyrocket her reach and sales across the world's largest online marketplace. Her savvy approach to content helped her leverage 7 viral TikTok influencers without paying a dime to catapult her brand across the Canadian market. She transitioned into copywriting and content marketing when she realized covid-19 would force many Amazon sellers out of business. Instead of giving up, she studied Amazon listing creation, content curation, and social media management to help sellers scale their businesses with the same secret weapon that helped her grow two online businesses in less than a year. Content was and is the driving force of her passion and profession, and her innate content marketing skills are a force to be reckoned with.

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This week on Inspired with Bell... Abraham Muheize is an entrepreneur from San Diego, Ca who started his own Professional Basketball team called the San Diego Kings. They focused on Community First “winning in the community before winning in the gym.” Abe now brings this same concept to NFT’S and growing a community with Picture Day by Gina Palmerin as well as the Web 3 League. 3 on 3 basketball with athletes that get compensated to focus on the Community First.

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Today I am joined by 9 figure seller Ash Thompson, 8 figure seller Brandon Young and John Hefter, a co-founder of Thrasio, the fastest growing profitable start up in history. You could say these guys know a thing or two about optimising main images; on products doing millions of dollars per year on Amazon. We also welcome back to the show Marius Serban whom is one of the leading photographers in the US for large Amazon sellers.

Ash Thompson

Spent 3 years playing poker professionally 2011-2014 before moving into Ecommerce and selling products on Amazon in 2014. Went from 0-120m / year in 7 years before selling to Branded in Jan 2021. Global team of 200 employees with, offices in Florida, China, UK, Mexico & PH. Also, invested in Multi family real estate in the US to multiply the money he earned from his Amazon business.

Brandon Young

Considered by many to be one of the leaders in current Amazon Private Label strategies, Brandon Young began selling on Amazon in 2015, as most sellers do, with arbitrage. Seeking a more scalable business model, he pivoted to wholesale and private label. In June of 2016 he launched his first private label brand. Less than 3 years later, he is exclusively private label, has multiple brands with 8 figures in revenue.

Marius Serban

Marius Serban is a designer and a photographer with 22 years experience in the field. Regardless of the task at hand, designing a checkout page for a 9 figure Silicon Valley company, or photographing for Amazon sellers, his goals was and remains the same: conversion.

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This week on Inspired with Bell...

Janice Buu is the founder of Kana Skincare, CBD infused K-beauty skincare (custom formulas, vegan, cruelty free) has also been organically recognised by Forbes, Wall Street Journal, Allure, New Beauty, Vogue, South China Morning Post, award winning TV shows and Netflix/HBO series. With an innate talent in entrepreneurship and business, Janice was raised on the sales floor since age 3. She's named "The Woman to Watch in the CBD Space" by Marie Claire, and "The Beauty Industry Disruptor" by Huffpost. She's also passionate about connecting like-minded groups to create a greener planet.

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In today's podcast, Sharon Even Shows how she uses Facebook groups to promote her products, this can help with Brand Awareness and Sales and is FREE to do.

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In today's podcast, Sharon Even Shows how she uses Facebook groups to promote her products, this can help with Brand Awareness and Sales and is FREE to do.

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AMZ not only says the want to build build brands and they also want to reward people who provide external traffic. Sellers have to be seen as the authority. Understanding SEO and ranking off AMZ is as important as understanding how to optimise your listing. Google provides free tools to help promote your brand but also drive traffic back to your product listing. Learn how to set up you Google Profile and find out how to optimise your content to reach maximum authority.

Norman Farrar is an entrepreneur who provides online marketing and managed eCommerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola, Mercedes-Benz and 20th Century Fox. Since the early 1990s, Norman has focused on helping entrepreneurs optimise their operations and unlock their business’s potential.

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Marius Serban is a designer and a photographer with 22 years experience in the field. Regardless of the task at hand, designing a checkout page for a 9 figure Silicon Valley company, or photographing for Amazon sellers, his goals was and remains the same: conversion.” should be "his goal was and remains the same: conversion

A technical approach of product photography...

Lighting
• Lighting is the MOST important key of a great product photo. If you take a picture with a $50,000 camera in very poor light conditions, that picture will turn worse than a picture taken with an iPhone in great light conditions.
• Source of light - the bigger the light modifier, the softer the light, which will compliment the model better. As a general rule, I use 3x 7’ umbrellas for my lighting. However, if I shoot something like a sport product, where I need more defined shadows, I either use a smaller umbrella, or a small reflector.
• 3x 600w strobe lights will be enough for most scenarios, but sometimes I’m using 4-5 depending on how much space I need to cover.

Aperture
• Aperture will determine the amount of blur your picture will have in the background.
• The smaller the aperture, f11-f14, the sharper the background will be. However the smaller the aperture, the more light you will need.
• A lot of photographer choose to use higher aperture (which will make the background blurry) just because they don’t have enough light.

ISO
• The higher the ISO, the more noise you will have in the picture.
• For my studio shots, I am at ISO 100 with an aperture of f14-f16. For my on-location pictures, I will go to about 320ISO max, so the pictures will be clean as much as possible.

Lenses
• I am using my 24-70mm lens for about 90% of my pictures. The tighter the space you have, the smaller the focal lens will need to be. Sometimes, like if I’m shooting in a tight laundry room or party, 24mm is barely enough.
• However, I am always trying to shoot at over 50mm (59mm is the equivalent of what our human eyes see).
• The wider the lens, the more deformed the subject will be (which is not ideal!)
• For super detailed shots, I love to use my 100mm lens

www.amz.photography
info@amz.photography
+1-916-833-6127 WhatsApp (the fastest way to reach me)

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This week on Inspired with Bell…

Jana Krekic is a certified translator, international keynote speaker, an e-commerce consultant and also the founder of 7-figure Amazon dedicated translations agency - YLT Translations. She has had over 5 years of experience working not only with various 7 to 9-figure Amazon sellers, but also with multi-national brands/marketplace across the globe.

Prior to becoming the founder of YLT, Jana was also a business development manager in one of the biggest North European online eCommerce platforms for 8 years where she had gained a lot of experience with online businesses.

She doesn’t only lead the team of 80 people, but also completely understands E-commerce and Amazon and has created an Amazon dedicated translation agency which helps sellers scale their businesses across different international marketplaces.

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Recently Sharon launched a Niche product focused on a very specific buyer avatar within the camping niche, and Today on Thursdays with Sharon she shares what she recently discovered about the product listing which is negatively impacting the sales. Sharon put a lot of time into understanding the buyer avatar, understanding keywords with buying intent for this niche, and how she could differentiate the product to appeal to her avatar. A lot of time and money was put into this, But 2 months later and the product is not selling as expected. Sharon shares what she realized she is doing wrong and how she means to fix it.

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We have seen a lot of activity in the market for Amazon sellers getting an exit in the past couple of years, but now, things are changing. As buyers are seeing the impact of covid, post covid bump in missed calculations and the impact on logistics and rising costs in raw materials - the landscape is shifting again. A lot of the aggregators and brokers have moved the bar on what they are purchasing and representing in the exit process.

Today, Liran Hirschkorn will join me, as we discuss this topic and what to do if you fall between the stalls and how to fuel the growth to make up the gap in being ready for sale.

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This week on Inspired with Bell...

Shawn Hart has been a lifelong serial entrepreneur, created and sold 17 businesses, sold his first business to make his first million dollars at age 27. He's written two books about business and marketing. Shawn is the co-founder of Post Purchase PRO which focusses full time on helping other Amazon sellers make every customer more valuable and keep them around longer with the only done for you email marketing service specifically for Amazon sellers.

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Knowing who your competitors are, what they offer on and off amazon, what their marketing and branding strategies are etc is CRUCIAL and can really help you when developing a brand and or products. On Thursdays with Sharon, Sharon Even gives an overview of what competitor analysis is, why it is important and how it is done.

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Amy Wees joins me today to discuss the various options of sourcing from Mexico, China and the USA. With rising material costs and logistics in the toilet, it is always handy to look around at the various opportunities that are on hand. China has the scale and very responsive, this is not always the case in other countries. We discuss this and much more on today's show.

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Richard Hollowood and Jim Mann from Close Brothers join me today to speak more in-depth about where to put your money in both the short and long term. We chat about off shore and the pros and cons, Pensions, the difference between Investment Adviser, Wealth Manager and a Relationship Manager.

Jim joined Close Brothers in September 2021 to manage a range of global portfolios for offshore institutional and private clients and is based in Guernsey.

Jim trained as an equity analyst and worked for Merrill Lynch in London and Boston, USA. He has had extensive experience of running institutional global equity portfolios since 2004. Jim has also worked within a UHNW Family Office, and most recently at BNP Paribas Investment Management.

Jim graduated from the University of Exeter with a BSc (Hons) in Mathematical Statistics and Operational Research.

Richard Hollowood is a Managing Director based in Guernsey, having joined the organisation in 2006.

Prior to joining Close Brothers Asset Management, Richard was a Private Client Investment Manager at Singer and Friedlander for three years and gained over six years of institutional investment experience managing US and Global equities with Mercury Asset Management and AXA Investment Managers.

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This week on Inspired with Bell...

Janelle Page’s career in business and marketing began in elementary when she first started selling lollipops and candy bars to her fellow schoolmates. Her resume includes successful ventures in marketing, real estate, sports nutrition, supplements, events, consulting, teaching, and public speaking. Over the years, she has created and sold several companies, as well as helped hundreds of brands—both large and small—grow their business. Most recently, she led the Amazon and online marketplace strategy for one of the largest nutraceutical companies in the world where she was responsible for growing online DTC sales to over $100 million annually. She currently serves as a strategic consultant for companies, has ownership interest in several brands, and is the CEO and co-founder of Unifish, a firm that partners with creators to develop incredible products and build world class brands. Janelle is an outdoor enthusiast who’s passionate about calisthenics, mountain biking, rock climbing, hiking, and practicing exceedingly difficult yoga poses. She enjoys spending time with her four children and loves learning, life, and most importantly, people. She is an eternal optimist who believes in abundance, service, tenacity, kindness, discipline, teamwork, and generosity. You can find Janelle on Facebook or Instagram where she eagerly anticipates becoming your friend or visit her website janellepage.com to view her living resume.

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Paul Harvey joins me today for an interesting conversation... Amazon operators are in high demand due to the influx of aggregators. But most companies and aggregators are struggling to find good talent.

The irony is that most Amazon sellers fail... but still know a lot more than the aggregator's without operational chops and would be an asset to any ecom business.

Seller Sessions is now sold out! 10 tickets left for Branded By Women.Grab tickets for Branded By Women Live brought to you by Branded.

Use Discount code: 30BBW Grab Tickets Now: https://brandedbywomen.com/ Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps and many more

Grab Tickets Now: https://brandedbywomen.com/ Ticket includes the full day conference and the Cocktail party brought to you by Helium 10 Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii, Carbon6

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Paul Harvey joins me today for an interesting conversation... Amazon operators are in high demand due to the influx of aggregators. But most companies and aggregators are struggling to find good talent.

The irony is that most Amazon sellers fail... but still know a lot more than the aggregator's without operational chops and would be an asset to any ecom business.

Seller Sessions is now sold out! 10 tickets left for Branded By Women.Grab tickets for Branded By Women Live brought to you by Branded.

Use Discount code: 30BBW Grab Tickets Now: https://brandedbywomen.com/ Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps and many more

Grab Tickets Now: https://brandedbywomen.com/ Ticket includes the full day conference and the Cocktail party brought to you by Helium 10 Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii, Carbon6

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This week on Inspired with Bell...

This is a mindset show and the Pinterest info is at 58 mins if you want to start from there.

Bio: Matt Parker is Co-Founder of Pinformative; a marketing ,e-Learning development agency that works with Pinterest and is dedicated to scaling brands from a multitude of marketplaces including Amazon, Ebay, Shopify & Etsy. Matt has worked with many well known blue-chip companies all over the World including clients such as Universal Studios and the BBC television in the UK and is Co-Director of multiple 7-figure brands. Having been in the ecommerce World for over 15 years, he has been involved with over 250 top selling items scaling across Ebay, Amazon and Woocommerce. Primarily, his background is in multimedia programming and UI interface design which he initially studied at the University Of Wales.

Seller Sessions is now sold out!

17 tickets left for Branded By Women.Grab tickets for Branded By Women Live brought to you by Branded.

Use Discount code: 30BBW

Grab Tickets Now: https://brandedbywomen.com/

Hosted by: Sharon Even and Izabela Hamilton

Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps and many more

Grab Tickets Now: https://brandedbywomen.com/

Ticket includes the full day conference and the Cocktail party brought to you by Helium 10

Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii, Carbon6

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On Thursdays with Sharon, Sharon Even welcomes back Refael Elbaz CEO of Unicargo International Logistics to give us an update on the current Shipping & Logistics situation.
We go over:
* USTR Exclusion of 352 products from Trump tariffs - Can you get refunds on the tariffs paid, if so how and what you need to know.
* Update on current Shipping Rates
* Port Congestion Update - How many Vesicles at anchor, time it takes to pass customs currently, and our prediction of what is to come
* China Lockdowns and how they have and are impacting shipping and logistics
* Labor Union Negotiations - How this may impact the LA ports
* Bidon ban on Russian oil and how this is impacting trucking and more.

Seller Sessions is now sold out!

19 tickets left for Branded By Women.Grab tickets for Branded By Women Live brought to you by Branded.
Use Discount code: 10BBW

Grab Tickets Now: https://brandedbywomen.com/

Hosted by: Sharon Even and Izabela Hamilton

Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps and many more

Grab Tickets Now: https://brandedbywomen.com/
Ticket includes the full day conference and the Cocktail party brought to you by Helium 10

Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii, Carbon6

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Brandon Nutter from Ampd joins me today to discuss external traffic and how that impacts on the store vs product page. Many of the results show a greater attribution for reduced ACoS and how best to set this up.
We discuss products and user intent, how to plug the leaks and the copy on your Google Ads for a better yield.

Seller Sessions is now sold out!
19 tickets left for Branded By Women.Grab tickets for Branded By Women Live brought to you by Branded.

Use Discount code: 10BBW

Grab Tickets Now: https://brandedbywomen.com/

Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps and many more

Grab Tickets Now: https://brandedbywomen.com/

Ticket includes the full day conference and the Cocktail party brought to you by Helium 10
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii, Carbon6

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Make your Amazon account healthier – and more profitable – one ASIN at a time Lesley Hensell is co-founder of Riverbend Consulting, where she oversees the client services team. Lesley has personally helped hundreds of third-party sellers get their suspended Amazon accounts and ASINs back up and running. She leverages two decades as a small business consultant to solve the underlying business issues in online retail businesses, resulting in improved operations and profitability. She has been an Amazon seller for a decade, thanks to her boys (20 and 14) who do most of the heavy lifting. A lifelong Longhorns fan, Lesley earned an MBA from the University of Texas at Austin. In her free time, she enjoys hiking and volunteering for A Wish With Wings, a wish-granting organization for little Texans with life-threatening conditions. Seller Sessions is now sold out! 19 tickets left for Branded By Women.Grab tickets for Branded By Women Live brought to you by Branded. Use Discount code: 10BBW Grab Tickets Now: https://brandedbywomen.com/ Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps and many more Grab Tickets Now: https://brandedbywomen.com/ Ticket includes the full day conference and the Cocktail party brought to you by Helium 10 Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii, Carbon6

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This week on Inspired With Bell... As a refugee from Kyiv (Ukraine), Regina was not born into an entrepreneurial family - but she did watch he parents work hard for their new life and opportunities. Deciding in her mid teens that a "normal" life was too boring for her, Regina has spent the last 35 years figuring out what she wants to be when she grows up. An expert at jumping out of planes and building the parachute on the way down, she has travelled the world, built businesses, spoken on stages, inspired others and is super passionate about not living with regrets. She may even tell you her 3 favourite places-in the world to visit - they may surprise you. Seller Sessions is now sold out! 20 tickets left for Branded By Women. Grab tickets for Branded By Women Live brought to you by Branded. Use Discount code: 10BBW Grab Tickets Now: https://brandedbywomen.com/ Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps and many more Grab Tickets Now: https://brandedbywomen.com/ Ticket includes the full day conference and the Cocktail party brought to you by Helium 10 Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii, Carbon6

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As supply chain gets more and more complicated, lockdowns in China keep popping up and sourcing from China continues to become harder, we as product developers have learned that allowing our businesses to be solely dependent on manufacturing in China is not an option anymore. Mexico is a great option for many reasons - but how can we find suppliers? On Thursdays with Sharon, Sharon shows how she has been able to find Mexican-based tradeshows, summits, manufacturers, logistics companies and much more using Linkedin! Grab tickets for Branded By Women Live brought to you by Branded.

Use Discount code: 10BBW

Grab Tickets Now: https://brandedbywomen.com/

Hosted by: Sharon Even and Izabela Hamilton

Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps and many more

Grab Tickets Now: https://brandedbywomen.com/

Ticket includes the full day conference and the Cocktail party brought to you by Helium 10

Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii, Carbon6

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Mina is multiple seven-figure seller in the supplement industry, investor, Amazon PPC expert, and founder of Trivium Group, an Amazon Advertising agency. Mina excels at developing cutting-edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. He has spoken on every major stage in the Amazon industry, consulted over 400 brands, consulted 3 aggregators worth $1.2 billion combined, has been on over 100 Amazon and E-commerce podcasts to share his knowledge, and continues to be a leader innovating in the Amazon advertising space. His goal is to change the way people perceive Amazon PPC and empower them to take back control and dominate their ads.

___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist, Toimer Rabnovich, Paul Harvey, Dr Ellis Whitehead and many more.. Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Use the code:10SSL (for 10% off) Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP Dinner is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative, Unicargo and Profit Whales, Carbon6

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Darren is CEO of Vendo, a is a 360° digital growth agency specializing in online marketplaces such as Amazon and Walmart.com having. Darren has 20 years+ of ecommerce experience including affiliate marketing, PPC marketing, marketplace strategy, supply chain, sourcing, and all areas of general ecommerce management. He believes that in today's highlight competitive online marketplaces you need to win as much off of those platforms as on them by building brand awareness. Darren is very passionate about all things ecommerce and is focused on how we can continue to add value and growth for all of our VENDO clients in an ever-changing online marketplace. *10% off discount code when you use 10SSL ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist, Toimer Rabnovich, Paul Harvey, Dr Ellis Whitehead and many more.. Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Use the code:10SSL (for 10% off) Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP Dinner is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative, Unicargo and Profit Whales, Carbon6

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This week on inspired with Bell...

Paul Baron has been in the digital marketing space since 2008 and has been an eCommerce brand owner selling on Amazon since 2015. He is a million dollar Amazon seller, international Keynote speaker on Chatbots and Influencer marketing, and a sought-after expert consultant on all things digital marketing- specifically Influencer and Chatbot Marketing Automation. His brands have received consulting from Shark Tank’s Barbara Corcoran and have been featured on the Rachael Ray Show, in Forbes magazine, on televised and print news, and in national magazines and blogs. As founder and CEO of Chat Marketing University, Paul teaches Messenger marketing automation strategies which leverage ManyChat for product launching, ranking, list building, and review-generation to Amazon and eCommerce sellers. The Chat Agency, offers full-service conversational marketing and audience-building services leveraging chatbot marketing automation including his proprietary nano-influencer framework to build brands and drive sales.

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On Thursdays with Sharon, Sharon goes over the new Query Performance Dashboard in Brand Analytics. The Query Performance Dashboard Provides visibility into your search term's performance based on shoppers' search behavior. For the selected timeframe, it shows metrics of the top terms of your catalog or ASIN (e.g., search displays, clicks, adds to shopping cart, and purchases). This information can help you to understand customer demand, what queries lead buyers to your products, at what stage you may be “losing” the buyer and much much more! ___________________________________________________

Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022

Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist, Toimer Rabnovich, Paul Harvey, Dr Ellis Whitehead and many more..

Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton

Grab Tickets at: https://live.sellersessions.com/

Use the code:SSL10 (for 10% off)

Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.

Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/

Big Thank you to our sponsors:

Seller Sessions Live in brought to you by Thrasio (May 7)

The VIP Dinner is brought to you by Avask (May 6)

Afterparty is brought to you by BetterAMS and Clear Ads (May 7)

Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative, Unicargo and Profit Whales

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Today Andy Arnott joins as we discuss some of the future possibilities for marketing on the cutting edge for Amazon sellers. The impact of AI on Marketing, Machine Learning and how to use in your business. How AI can improve your supply chain and why those that do use AI will have the upper hand. Andy started selling on Amazon in 2012 and hit 7 figures in sales within the first year of starting the business. Before starting his Amazon business, he worked for the US government in the aerospace industry & created a 7 figure mobile app software company. In 2015, he started an Amazon-related saas service to help sellers get reviews. Through his podcasting, coaching, & software has helped thousands of Amazon sellers grow their businesses. Today he’s building a media network, and with his wife growing their real estate empire with long and short term rental properties. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

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Today we take a look at what is going on for Amazon sellers inside the Ukraine the impact on their families and Amazon business. Today, Vitalii Khyzhniak joins me to gives us some insight on how things are going and the effects of those around him.

Vitalii Khyzhniak is an Amazon advertising and marketing expert, Chief Executive Officer at Profit Whales, a full-service marketing agency for Amazon brands, that accelerates sales growth using on & off Amazon traffic to give them an edge over competitors and diversify the revenue streams while increasing the business evaluation. Amazon Ads partner. Pinterest partner. He’s obsessed with increasing profits for 7-9 figure brands selling on Amazon, helping them with building strong brands beyond the marketplace, finding the best CPA, and conversion.

More ways to donate and help Ukraine:

- https://helpukrainewin.org

The credible news sources to follow on the updates in English:

- Telegram channel https://t.me/ukrainenowenglish

- https://www.eurointegration.com.ua/eng/;

- https://www.economist.com/ukraine-crisis.

To contact someone from Ukraine directly, write to Profit Whales, they will help you:

- https://profitwhales.com

- dari@profitwhales.com

-https://www.linkedin.com/company/profitwhales

- https://www.facebook.com/profitwhales/

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Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

___________________________________________________

Grab tickets for Branded By Women Live brought to you by Branded.

Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

More ways to donate and help Ukraine:

- https://helpukrainewin.org

The credible news sources to follow on the updates in English:

- Telegram channel https://t.me/ukrainenowenglish

- https://www.eurointegration.com.ua/eng/;

- https://www.economist.com/ukraine-crisis.

To contact someone from Ukraine directly, write to Profit Whales, they will help you:

- https://profitwhales.com

- dari@profitwhales.com

-https://www.linkedin.com/company/profitwhales

- https://www.facebook.com/profitwhales/

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Yev Marusenko is founder of Zontracker, tracking $4B+ of Amazon sales including attribution from Facebook ads. He also created the georank tracker for regional Amazon keyword ranks in each US state. With Zontracker, Georank, and Wego behind him, he is taking a data-driven and innovation approach from e-commerce to web3.

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Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

___________________________________________________

Grab tickets for Branded By Women Live brought to you by Branded.

Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

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This week on Inspired With Bell... 14 year old entrepreneur ready to conquer the world. From a young age Hayden has realised that he can make money through different small business opportunities. His journey is inspiring and uplifting and a must listen for all your business owners coming through the ranks.  \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_  Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_  Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

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This week on Inspired With Bell... 14 year old entrepreneur ready to conquer the world. From a young age Hayden has realised that he can make money through different small business opportunities. His journey is inspiring and uplifting and a must listen for all your business owners coming through the ranks.  \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_  Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_  Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

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This is part 2 of Dima's story where we dive into the Amazon area of his career on the road to building and running 7 businesses.

Dima is a master of balance. He maintains a crazy work ethic without compromising on happiness or his amazing lifestyle. He has 7 companies, 2 kids, a wife and sweet dog.His business began in 2013 and he hit $500k monthly revenue within 120 days of starting out. Dima has also been through downs as well as ups - including firing 36 out of his first 40 employees. He is a high-energy, inspiring character with a heart bigger than Jeff Bezo's bank account.

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Dima is a master of balance. He maintains a crazy work ethic without compromising on happiness or his amazing lifestyle. He has 7 companies, 2 kids, a wife and sweet dog.His business began in 2013 and he hit $500k monthly revenue within 120 days of starting out. Dima has also been through downs as well as ups - including firing 36 out of his first 40 employees. He is a high-energy, inspiring character with a heart bigger than Jeff Bezo's bank account.

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Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

___________________________________________________

Grab tickets for Branded By Women Live brought to you by Branded.

Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

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Amazon is bringing out new tools this year to help Brands (only accessible to brand registered 3rd party sellers) with Insights on Search Performance of Their Products. On Thursdays with Sharon today Sharon introduces the new Search Catalog Performance Dashboard which is currently available for all Brand Registered Sellers from the Brand Analytics Dashboard, and also touches on a not yet released dashboard called "Query Performance Dashboard" which should be launched within the coming months. Here is what Amazon says about the dashboard: The new Search Analytics Dashboard will include the Search Catalog and Query Performance dashboards: The Search Catalog Performance Dashboard (out now in beta) will help brands understand their sales funnel at the product level. Sellers will be able to use this tool to quickly identify conversion issues or drop-off points where they lose customer attention. The dashboard will also help sellers analyze the price competitiveness of their products and optimize their marketing investments and inventory planning. The Query Performance Dashboard (not yet released) will help sellers understand top search terms that are associated with their products. This information can help sellers better target the keywords they use in their marketing campaigns and identify opportunities to expand their product portfolio based on customer interest. ___________________________________________________
Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

___________________________________________________

Grab tickets for Branded By Women Live brought to you by Branded.

Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

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Shelley started on Amazon in 2015 and one of the only people I know that sold two brands at the same time to two different aggregators. Two lots of discovery, two lots negotiations and double the stress. Whilst having help with the process using two different brokers both were over the line in a three month window.

More info on Shelley and Scale For Etail
https://www.facebook.com/groups/scaleforetail
https://scaleforetail.com/upcoming-events/
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Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative
___________________________________________________
Grab tickets for Branded By Women Live brought to you by Branded.
Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

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Steve Simonson returns to chat about the impact on metals, gas, oil and plastics from the current situation the world faces and those affect on both sides. Prices are increasing already in homes across many countries. Energy, people, materials and production are key drivers for brand owners across many product categories on Amazon. From internal circuit boards in electronics to plastics that account for many underpinned components that drive manufacturing.

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Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative
___________________________________________________
Grab tickets for Branded By Women Live brought to you by Branded.
Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

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On Thursdays with Sharon Even, Sharon welcomes a "not so typical" Amazon Seller who shares his story of building an assorted Snack Box company. Nick Neve is an Actor, Turned Subscription Box Seller, Turned Amazon Seller, Who has seen great success buying Niche Snacks Wholesale in the USA and creating different types of Snack Boxes under his brand in America on Amazon, Etsy and his own store. During this interview (which is a long one), Nick shares his story of struggling to make ends meet to how he came up with the idea of creating snack boxes, insight on how the operation works, Tips on how to reach out to wholesalers if you are interested in putting their products in your bundle/box, how being a "customer first" brand has helped him grow - and so much more. ___________________________________________________
Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

___________________________________________________

Grab tickets for Branded By Women Live brought to you by Branded.

Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

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On Thursdays with Sharon Even, Sharon welcomes a "not so typical" Amazon Seller who shares his story of building an assorted Snack Box company. Nick Neve is an Actor, Turned Subscription Box Seller, Turned Amazon Seller, Who has seen great success buying Niche Snacks Wholesale in the USA and creating different types of Snack Boxes under his brand in America on Amazon, Etsy and his own store. During this interview (which is a long one), Nick shares his story of struggling to make ends meet to how he came up with the idea of creating snack boxes, insight on how the operation works, Tips on how to reach out to wholesalers if you are interested in putting their products in your bundle/box, how being a "customer first" brand has helped him grow - and so much more. ___________________________________________________
Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

___________________________________________________

Grab tickets for Branded By Women Live brought to you by Branded.

Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

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Liran Hirschhorn returns to go in-depth on how he and his team using third party eye balls including running white listed ads against influencer profiles. Using a mixture of Hispey, MixMax, Upfluence (Free Chrome Experience) they dial in to get the maximum return. We discuss group buys on weekly stories over a month to maximise exposure (calculating eyes for each stories and expressed conversion rate)... And bartering for your budget requirements and never paying the ad rate card. The chat is mainly focusing on TikTok (18-25) and Instagram (25-34) which accounts for around 70% of the users on each platform.

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Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

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Grab tickets for Branded By Women Live brought to you by Branded.

Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

View Details

Destaney Wishon returns to the show as we talk all things Amazon PPC. As Amazon PPC is clearly moving towards (for a while now) a full pay to play model at the top of search and the endless adding of new ad placements. What impact does this leave for the buyer experience? Sponsored Products is still 75% > of where the conversions are but what about the other ad types that are unproven? Do you invest early to play to win and then ride the wave before the CPC's go up, or do you get more cute with Sponsored Products and etch out the incremental improvements? That is the topic of the day...
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Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

___________________________________________________

Grab tickets for Branded By Women Live brought to you by Branded.

Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

View Details

Destaney Wishon returns to the show as we talk all things Amazon PPC. As Amazon PPC is clearly moving towards (for a while now) a full pay to play model at the top of search and the endless adding of new ad placements. What impact does this leave for the buyer experience? Sponsored Products is still 75% > of where the conversions are but what about the other ad types that are unproven? Do you invest early to play to win and then ride the wave before the CPC's go up, or do you get more cute with Sponsored Products and etch out the incremental improvements? That is the topic of the day...
___________________________________________________
Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

___________________________________________________

Grab tickets for Branded By Women Live brought to you by Branded.

Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

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Frankie Quiroz is a serial eCommerce brand genius who has successfully built 8-Figure Brands. Frankie is the Co-Founder of Tuned in Tokyo and Drip Creationz. Starting from rock bottom in a small town in Riverside, California; Frankie achieved acclaim by building his first 8-Figure Clothing Empire known as Tuned in Tokyo (the leader in automotive apparel and social media popular brand with over 1 million organic followers) in the summer of 2015. What started out as a dream has blossomed into a global business with a social network of 30 Million Followers and 30+ team members in a 32,000 square foot office. Drip Creationz is his latest venture where he decided to turn his younger sister’s etsy hustle into a world recognize shoe customisation company. Drip Creationz sold $4.5 million worth of shoes its first year in business, grew from 0 - 1,000,000 organic followers, and has had over 1,500 influencers & celebrities post Drip Creationz on their social for free. As a brand genius, Frankie has successfully helped other 7-Figure & 8- Figure entrepreneurs strengthen their digital marketing strategy and eCommerce infrastructure. Aside from his own business ventures, Frankie is on a mission to inspire and empower a new generation of eCommerce entrepreneurs.

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Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

___________________________________________________

Grab tickets for Branded By Women Live brought to you by Branded.

Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

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Adam Hiest joins me today as we discuss the issues faced by sellers today, vs the last 7 years from the gold rush of 2015, the OGs of 2008 to 2014 and the cyles of change. We cover the game today at 10,000 feet the massive upside in selling your brand and how the multiples are on their way down from the peak of the last 6 months.

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Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

___________________________________________________

Grab tickets for Branded By Women Live brought to you by Branded.

Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

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Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

___________________________________________________

Grab tickets for Branded By Women Live brought to you by Branded.

Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

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Tim Jordan joins today as we chat about sourcing and production in Latin American. This does away with lead time on frieght and greatly reduced import taxes and in some cases you can land your stock into your 3PL in 36-72 hours.

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Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

___________________________________________________

Grab tickets for Branded By Women Live brought to you by Branded.

Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

View Details

This week on Inspired With Bell...

Corinne Lebrun is an author, speaker, expressive artist and scholar. She is working on her Ph.D. in social psychology and works with companies as a management consultant and organizational psychology expert. She is also passionate about spiritual growth and creative expression and teaches individuals tools for staying connected to their soul while living fully in the world. Her book a Handbook for Badass Spiritual Warriors can be found on Amazon, her second book Infinity Within is scheduled to come out in early 2023.
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Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

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Grab tickets for Branded By Women Live brought to you by Branded.

Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

View Details

This week on Inspired With Bell...

Corinne Lebrun is an author, speaker, expressive artist and scholar. She is working on her Ph.D. in social psychology and works with companies as a management consultant and organizational psychology expert. She is also passionate about spiritual growth and creative expression and teaches individuals tools for staying connected to their soul while living fully in the world. Her book a Handbook for Badass Spiritual Warriors can be found on Amazon, her second book Infinity Within is scheduled to come out in early 2023.
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Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

___________________________________________________

Grab tickets for Branded By Women Live brought to you by Branded.

Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

View Details

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Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

Selling on Amazon, and Physical products in general gets more complicated every year, never ending problems arise from costs of goods increasing to cost of advertising to saturation in markets etc … it’s never ending. That’s why when possible, avoiding certain mistakes in the first place and where possible could save you or make you thousands, and even be the make or break of your business.

On Thursdays with Sharon - Sharon dives into the top mistakes she sees sellers Still making that really should be avoided in 2022, these tips and tricks are a must to look out for.

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Grab tickets for Branded By Women Live brought to you by Branded.

Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

View Details

Brandon returns to chat about scaling from 7 figures to 8 and is on beat to hit 25m this year.
With the logistics situation still upside down, ToS tightening up and the rising costs of PPC. It shows
that with creativity, edge, processes and the right people in the right seats there is still plenty to play for if you play the game right and execute.

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Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

___________________________________________________

Grab tickets for Branded By Women Live brought to you by Branded.

Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

View Details

This week on Inspired with Bell...

Yael Cabilly is the founder of Cabilly & Co. (www.e-cabilly.com), and one of the leading attorneys in the E-Commerce space. With over 16 years of experience in Intellectual Property, Yael uses her unique IP background to solve problems on E-Commerce platforms and protect her clients’ interests. Her firm represents thousands of sellers worldwide and helps them with suspended listings/accounts as well as intellectual property protection and enforcement.
Yael is also one of the co-founders of Fortunet (www.Fortunet.net), an investment banking firm focusing on the sale of medium and large Amazon businesses.

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Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative
___________________________________________________
Grab tickets for Branded By Women Live brought to you by Branded.
Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

View Details

Work-Life Balance is something so many entrepreneurs struggle with, especially when both Life and Business can be so Dynamic. On Thursdays with Sharon today Sharon Talks about why taking care of yourself is so important to then be able to take care of your business. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

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Today I do a run down of key Amazon Conferences to check out for 2022. I also run down key fringe parties at Prosper Show. We all know the power of networking and it is also to have a bit of fun outside of staring at our screens.

Make sure you sign up our VIP party on Tuesday 5-8pm with me DJing, It is put on by Fortunet (Yael Cabilly) and sponsored by Carbon6, Getida, Nozzle, Clear Ads and Sellers Funding

Sign up here for free>>>>https://fortunet.net/exit-another-day/

Upcoming Fringe Parties https://fbaprivatemarket.com/prosper-show-party-schedule/?fbclid=IwAR19IJ5KJoWxxELgyc5QC7mnPeLcVQez1_3OBjwJSz6zkmj6KY_P9G30Dh0

Upcoming Conferences in 2022 https://amzsummits.com/?s&event-category%5B0%5D=6&event-time
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Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

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Grab tickets for Branded By Women Live brought to you by Branded.

Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

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Joe Reichsfeld is an Ecommerce Consultant with experience going back to before 2000. He has helped and worked with sellers of all sizes from 1-person shops up to Fortune 500 corporations. Joe focuses on helping sellers maximise the potential of the platforms they are on while diversifying and expanding their reach and dominance into other channels and markets.
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Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

___________________________________________________

Grab tickets for Branded By Women Live brought to you by Branded.

Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

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This week on Inspired with Bell... Cara Sayer is an entrepreneur and the inventor of SnoozeShade, the world’s bestselling range of baby sun and sleep shades. In 2009, Cara found herself in need of a solution to help her baby daughter sleep in the pushchair. She couldn’t find anything already on the market, so she decided to create that solution herself! Despite having no previous experience in retail or manufacturing, Cara has since turned SnoozeShade into a global brand that has helped hundreds of thousands of parents, won more than 70 awards and is recommended by the world’s leading baby-sleep experts. Cara is passionate about teaching other small-business owners what she has learned, sharing the real ups and downs of running and growing a business in her signature straight-talking style ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

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On Thursdays with Sharon today Sharon speaks about why tracking your market is so important for many reasons including: a. Understanding the Market Cap / Volume b. Potential of Market Share / Current Market Share c. Keeping on top of new competitors coming in and more. Sharon shows how using a marketing tracking tool can assist you with getting a birds-eye view of your niche and keeping on top of the market and market changes. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative ___________________________________________________ Grab tickets for Branded By Women Live brought to you by Branded. Hosted by: Sharon Even and Izabela Hamilton Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps. Tickets: https://brandedbywomen.com/ Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

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Every time our clients get ready for sale we need to take at their objects and desired outcomes. Everyone wants to cut their PPC spend but there are many variables here that could have a negative impact on rankings and consistency of sales. Today I will go through a 4 point system that you can implement to make improvements to your bottom live and or, getting ready your Amazon PPC as part of your exit process. ___________________________________________________
Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

___________________________________________________

Grab tickets for Branded By Women Live brought to you by Branded.

Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

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Today I sit down with Brian Anderson the producer of leading Amazon conference The Prosper Show.

You can use my discount code (this is not an affiliate code, just a discount passed onto you) - SPEAKDMCM10

Visit : https://prospershow.com/

In March many sellers will head to Vegas for a few days of networking, learning and partying. We will have a look on what is coming up at the 2022 show and understand some of the inner workings on the large scale conference meets trade show.

Prosper Show is ideal for the established Amazon seller for learning how to make their business more profitable and for meeting leading solution and service providers that are eager help sellers scale their businesses more efficiently. We lead with education while also providing sellers with access to 100+ leading solution and service providers in the Amazon ecosystem. Accomplished Amazon sellers will benefit from Prosper’s sessions that feature replicable best practices and structured and unstructured and networking opportunities. Customized to the needs of online sellers who want to improve their businesses on Amazon, this conference features multiple former Amazon insiders as well as CEOs and general managers from top Amazon marketplace solution providers.

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Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

___________________________________________________

Grab tickets for Branded By Women Live brought to you by Branded.

Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

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Email Marketing With A Content Driven Perspective

This week on Inspired With Bell...

Chase Dimond is currently a Partner at Structured — a top e-commerce marketing agency, where he runs the email team. Since June of 2018, we’ve helped our clients send over a billion emails resulting in over $100 million in email attributable revenue. A few of our previous and current clients include: Orgain, The Chive, Original Grain, and CrossNet.

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Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

___________________________________________________

Grab tickets for Branded By Women Live brought to you by Branded.

Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

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Today I fly solo to chat about migrating your Amazon PPC using Portfolios to manage. I often hear how sellers switch to software and say it blows up their account. Two points here, the seller is in control of the software and a massive part of it, is the sellers PPC chops and time they invest in the software. More importantly, your campaign history and the dead start and your ability to recover, if your new campaigns go sideways. I'll share some ways to avoid all of the above and get your transition done as smooth as possible.

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Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

___________________________________________________

Grab tickets for Branded By Women Live brought to you by Branded.

Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

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Today I am joined by Anthony Lee and McClain Warren to talk about the Canonical URL making changes outside of Seller Support and the loopholes with ToS. The ToS presents some interesting factors and depends on how you read it. If you compare what is written for US vs CA you will begin to understand some of the challenges pertaining to actual / perceived manipulator. We also chat about active and passive voice when it comes to copy.

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Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

___________________________________________________

Grab tickets for Branded By Women Live brought to you by Branded.

Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

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Olivia Jones spent a decade at Goldman Sachs, where she worked across M&A origination and execution, capital raising, and broader corporate strategy in the tech sector. Last May she joined BRANDED, where she is a Director in the Acquisitions team responsible for the end-to-end sourcing and integration of UK-based brands and brands in the Beauty & Personal Care vertical.

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Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton
Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

___________________________________________________

Grab tickets for Branded By Women Live brought to you by Branded.

Hosted by: Sharon Even and Izabela Hamilton
Featuring Yael Cabilly, Melanie Shabangu, Olivia Jones, Amy Wees, Cassandra Craven, Jana Krekic, Michele Venton, Cara Sayer and Kata Phipps.
Tickets: https://brandedbywomen.com/
Big Thank you to our sponsors: Branded, AVASK, Helium 10 and Multiplymii

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 In this session I sit down with Matt Parker that has been working with Pinterest for sometime and has an account manager on the Pinterest developer team. We discuss the power of video vs static images, the meta tagging the impact of frame rates and cover areas on Geo-Rankiing on both Amazon and Pinterest.  \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

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Gift Keywords: The Good, The Bad, The Ugly Gift keywords can be like hitting the lottery and whilst you should explore and test it would be silly to bank on this without a clear path laid with core keywords. I know of brands that were able to do well with this in the kids category and had a real knack of finding the right gift keywords to their products and had a strong hit rate. I have also seen sellers try to pivot to gift keywords as they used broadly related keywords in a niche whereby their product(s) fall between the stools. Why can gift keywords be problematic? That is the topic of today! ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

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This week on Inspired with Bell... Karina Molostova is an entrepreneur, tech investor, and advocate for women in business. Her days are spent by dancing, growing her businesses, teaching women to succeed financially and finding new passions. ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

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On Thursdays, with Sharon we talk: PRODUCT IMAGES made for conversion, How to create the brief for your photographer or graphics designer. Product Images are the most important part of your product page, It is what gets the click from the search results, what helps to showcase your product, and what helps the shopper envision your product in their life, or how it will solve their problem. In order to know what type of images you need for your product, you must first understand the following about your product: * Main Benefits * Main Features * Where it is used * How it is used * Who uses it? * What does your Branding need to look like in order to attract your buyer avatar? Once you understand the above, then you will know what types of images your product NEEDS to have so that it can showcase your product best and help boost conversion. Only then can you create the brief and give the direction to the service provider making your images. Different Types of Images: * Main Image (hero) *Lifestyle: a few when possible (can turn into a collage) * Different angles of product (Can be mixed with infographics on the side) * What's Included (when applicable and can also include some other information like dimensions for example ) * Dimensions / measurements / weight * Collage: 4 images in a collage showing either where to use, how to use, main benefits etc * Infographics: Stand Out Features, must be to the point, Icons with limited text, can be mixed with a lifestyle like shown in the video of the podcast, must have Easily read texts and fonts ___________________________________________________ Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

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Yael Cabilly, Co-founder of Fortunet (www.Fortunet.net), returns today to discuss the most common deal “blockers”, and how to overcome them:

Trust and confidence
Intellectual property
Momentum
Compliance / TOS

Fortunet is an investment bank, focusing on the sale of medium and large Amazon businesses. The firm has closed dozens of 7-8 figures deal, and some of the largest transactions in the industry.

Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022
Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even and Izabela Hamilton

Grab Tickets at: https://live.sellersessions.com/
Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

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I see a lot of accounts whereby brands are not dialling in deep enough on their keyword research and tend to filter keywords by search vol on tools or base on frequency rank on Brand Analytics. Another thing I see is when sellers research the market and build a differentiated product which is too far removed from the niche that they were targeting, and falling between the stools. When they chase the original keywords and their product appears in the returned results it stands out like a sore thumb, in a good way if they convert, but can be a problem if they don’t. Because they no longer have the option to fall back on other keywords because they have created a new sub market without any mature keywords to rely on. Then you are in the territory of creating a market, which in itself is another podcast. Amazon is searchers in intent for supply and demand (in the main). Check out today’s show to find out how you can build a framework for your own products.

Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022

Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more

Hosted by: Danny McMillan, Sharon Even and Izabela Hamilton

Grab Tickets at: https://live.sellersessions.com/

Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.

Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/

Big Thank you to our sponsors:

Seller Sessions Live in brought to you by Thrasio (May 7)

The VIP is brought to you by Avask (May 6)

Afterparty is brought to you by BetterAMS and Clear Ads (May 7)

Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

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This week on Inspired with Bell...

Today we're talking about LOVE and how to have and feel more of it in 2022.

“You can’t create what you’re not BEING.” -Cortney McDermott.

Join us to dive into what love really is and how you can align to it to attract anything you want….

From a deli waitress who couldn’t pay the bills to a bestselling author, TEDx speaker, and expert mind-body coach, Cortney McDermott believes in human alchemy. She helps the world’s leading organisations and creatives to disrupt old patterns of behaviour, grow sustainable businesses, and apply the physiology and psychology needed for success.

Her work in the field of self-development has been featured in Inc., Women’s Health, SUCCESS, The Huffington Post, FOX news, and most other major business and lifestyle media.
Cortney started her career as a temp secretary, rose to corporate executive, and went on to become a VP, before leaving her elite corporate jobs to start her own businesses, with clients and audiences at Universal Music Group, Google, Nike, Starbucks, the US Military and NASA.

Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022

Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even and Izabela Hamilton

Grab Tickets at: https://live.sellersessions.com/

Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.
Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/
Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

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Discovering what Certifications your products may need or regulations you must follow can be a headache, but absolutely crucial when manufacturing physical products. Today on Thursdays with Sharon - Sharon Even shows how to use the new Amazon Compliance Reference Tool, a tool by Amazon designed to help sellers navigate their compliance obligations and stay up-to-date on changing requirements. HOWEVER, this tool is limited to the number of products and niches it covers therefore, Sharon also shows a secondary tool she uses beyond Amazon called Compliance Gate. Links to the Tools: Amazon Compliance Reference Tool: https://sellercentral.amazon.com/ckp/ Compliance Gate: https://bit.ly/compliancegate - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022 Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist, and many more Hosted by: Danny McMillan, Sharon Even, and Izabela Hamilton Grab Tickets at: https://live.sellersessions.com/ Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”. Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/ Big Thank you to our Sponsors: Seller Sessions Live is brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

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Neutrally Evaluation process is now in effect and making sellers and rights owners life a little easier, with a 3 week window, before the ASIN(s) are yanked. However, what happens when both parties put in the fees to enter their argument over the patent? That is what we will discuss on today's show with Rich

Rich Goldstein works with entrepreneurs to help them protect their ideas, products, and brands with patents and trademarks.

Over the past 26 years he has obtained more than 2,000 patents for his clients.

Rich is host of the “Innovations and Breakthroughs” podcast.

He is author of the Consumer Guide to Obtaining a Patent for the American Bar Association and regularly speaks to entrepreneurs and marketers to help educate them about the patent process is

Links

Explanation of patent claims:
https://www.youtube.com/watch?v=4n3mQET0ylY&list=PLfB8Om5CN3mFMIrXPtNycYxlM4yGnhFYq

Firm website:
www.goldsteinpatentlaw.com

Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022

Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even and Izabela Hamilton

Grab Tickets at: https://live.sellersessions.com/

Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.

Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/

Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

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Richard Turnbull recently sold his Amazon business to an Amazon aggregator for seven figures.

In this podcast he answers the most common questions that other sellers have asked him about his sale and what could help them sell their business.

Richard has set up a website to further answer these key questions in more detail, including the difference between an asset and share sale.

Plus the website helps you to filter down over 150 Amazon aggregators into the select few that are most likely to buy your FBA business for the highest valuation.

Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022

Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even and Izabela Hamilton

Grab Tickets at: https://live.sellersessions.com/

Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.

Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/

Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

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"If you fight for your limitations, you get to keep them." -Cortney McDermott
Want to create more wealth, freedom, happiness?
Today we're going to cover the principles behind wealth accumulation, what it really means to be wealthy, and how we can turn limiting beliefs about money into empowering ones.

From a deli waitress who couldn’t pay the bills to a bestselling author, TEDx speaker, and expert mind-body coach, Cortney McDermott believes in human alchemy. She helps the world’s leading organisations and creatives to disrupt old patterns of behaviour, grow sustainable businesses, and apply the physiology and psychology needed for success.

Her work in the field of self-development has been featured in Inc., Women’s Health, SUCCESS, The Huffington Post, FOX news, and most other major business and lifestyle media.
Cortney started her career as a temp secretary, rose to corporate executive, and went on to become a VP, before leaving her elite corporate jobs to start her own businesses, with clients and audiences at Universal Music Group, Google, Nike, Starbucks, the US Military and NASA.

Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022

Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more
Hosted by: Danny McMillan, Sharon Even and Izabela Hamilton

Grab Tickets at: https://live.sellersessions.com/

Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.

Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/

Big Thank you to our sponsors:
Seller Sessions Live in brought to you by Thrasio (May 7)
The VIP is brought to you by Avask (May 6)
Afterparty is brought to you by BetterAMS and Clear Ads (May 7)
Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

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On Thursdays with Sharon, this week Sharon invites Carrie Knapp a Successful Amazon Seller to share her Brand Building journey and talk about the good, the bad, and the ugly sides of Selling on Amazon. Carrie started selling on Amazon in 2020 with a product that came with many ups and downs but didn't give up. She soon realized that Brand Building is the way to go and designed a product that fits a specific buyer avatar and allowed her to expand her brand by creating different versions for a specific buyer. Her willingness to invest in Branding from day one helped her to get to 500,000k revenue with over 40% profit margin in 2021 and is on track to hit 7 figures soon. Join us to hear Carrie's journey of Resilience and see why it pays off when selling on Amazon. Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022

Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more

Hosted by: Danny McMillan, Sharon Even and Izabela Hamilton

Grab Tickets at: https://live.sellersessions.com/

Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.

Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/

Big Thank you to our sponsors:

Seller Sessions Live in brought to you by Thrasio (May 7)

The VIP is brought to you by Avask (May 6)

Afterparty is brought to you by BetterAMS and Clear Ads (May 7)

Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

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 On the top table today, we have...   **Dr. Ellis Whitehead**   A Data Scientist and Algorithm expert, Ellis is the architect of all DataBrill's smart technology.   Ellis’ has a proven track record in his ability to solve complex problems and turn them into simple solutions through software engineering, mathematics and data science.   He has been deeply involved in the success of the groundbreaking, Amazon software tool, Jungle Scout.   Ellis became inspired to solve these complex problems after completing his PhD in automation and data science.   **Jelena Nuhanovic**   After gaining rich experience in general business analysis; she found her true passion for scaling e-commerce businesses through paid advertising channels. Jelena makes sure that every dollar invested in advertising is being spent on the right channel through the usage of the right strategy.   **Sophie Down**   Sophie is a senior account manager at one of the leading Amazon agencies in London, ClearAds. With over 8 years of digital marketing experience working with global brands in both B2B and B2C including some of the biggest eCommerce groups, Sophie is a business-minded marketer and strategist with proven results in paid marketing strategy across a wide variance of channels. Sophie is qualified in Amazon PPC and DSP, with experience in programmatic, Google Ads, and social media marketing.   **Grab Tickets for Seller Sessions Live** Brought to you by Thrasio on May 7, 2022   Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more Hosted by: Danny McMillan, Sharon Even and Izabela Hamilton   **Grab Tickets at:** https://live.sellersessions.com/   Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.   **Purchase tickets to the VIP Dinner** “brought to you by Avask” https://live.sellersessions.com/   Big Thank you to our sponsors: Seller Sessions Live in brought to you by Thrasio (May 7) The VIP is brought to you by Avask (May 6) Afterparty is brought to you by BetterAMS and Clear Ads (May 7) Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

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Yoni is a former Amazon Seller having scaled an Amazon business from 2 – 5m in 12 months that was acquired. Today he is the Founder & CEO of MultiplyMii & Escala two business-focused on supporting business growth by way of process improvement and highly-skilled, cost-effective professionals in the Philippines. A driving mission of the business is to create better opportunities for talent in the Philippines and as a result, in just one year the business grew from four team members to 130 full-time on payroll. This has also seen the start of the Successful Scales Podcast where Yoni interviews now successful professionals on what it takes to scale a business.

Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022

Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more

Hosted by: Danny McMillan, Sharon Even and Izabela Hamilton

Grab Tickets at: https://live.sellersessions.com/

Conference tickets include the “Afterparty brought to you by BetterAMS and Clear Ads”.

Purchase tickets to the VIP Dinner “brought to you by Avask” https://live.sellersessions.com/

Big Thank you to our sponsors:

Seller Sessions Live in brought to you by Thrasio (May 7)

The VIP is brought to you by Avask (May 6)

Afterparty is brought to you by BetterAMS and Clear Ads (May 7)

Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative

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This week on Inspired With Bell...

WANT TO FEEL BETTER?

You deserve to be happy. Here’s how…

A lot of things are out of our control. Our happiness is not one of them. Join Izabela and Cortney in this podcast interview to learn the ONE thing you need to free yourself from the fear, frustration, depression, anxiety, stress, and loneliness that covid has created.

From a deli waitress who couldn’t pay the bills to a bestselling author, TEDx speaker, and expert mind-body coach, Cortney McDermott believes in human alchemy. She helps the world’s leading organisations and creatives to disrupt old patterns of behaviour, grow sustainable businesses, and apply the physiology and psychology needed for success.

Her work in the field of self-development has been featured in Inc., Women’s Health, SUCCESS, The Huffington Post, FOX news, and most other major business and lifestyle media.
Cortney started her career as a temp secretary, rose to corporate executive, and went on to become a VP, before leaving her elite corporate jobs to start her own businesses, with clients and audiences at Universal Music Group, Google, Nike, Starbucks, the US Military and NASA.

Grab Tickets for Seller Sessions Live Brought to you by Thrasio on May 7, 2022

Featuring: Ivelin Demirov, Tim Jordan, Destaney Wishon, Adam Heist and many more

Hosted by: Danny McMillan, Sharon Even and Izabela Hamilton

Grab Tickets at: https://live.sellersessions.com/

Conference tickets include Afterparty brought to you by BetterAMS and Clear Ads

Purchase tickets to the VIP Dinner brought to you by Avask https://live.sellersessions.com/

Big thank you to our sponsors:

Seller Sessions Live in brought to you by Thrasio

The VIP is brought to you by Avask

Afterparty is brought to you by BetterAMS and Clear Ads

Thank you to Perpetua, YLT Translations, SellersAlley & Pinformative...

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In this episode we look at curving out unnecessary costs around Product Pricing, packaging costs, lowering duty rates, optimising carton dimensions for container packing, back up suppliers, forecasting for your supplier to get an competitive advantage and much more...

Entrepreneur Kian Golzari is a world leading product development and sourcing expert who has sourced over 2,500 products for leading brands such as Tesco, Panasonic, United Nations and Google. After graduating, Kian joined his family business Highlander Outdoor. Here, he became a specialist in sourcing and product development and is well respected in the Amazon community.

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Today, Kian drops by as we discuss your factory’s capacity, optimal timings for production and when not to; around CNY. We also look at pricing around CNY for freight forwarding, gift giving with your suppliers and order forecasting for 2022.

Entrepreneur Kian Golzari is a world leading product development and sourcing expert who has sourced over 2,500 products for leading brands such as Tesco, Panasonic, United Nations and Google. After graduating, Kian joined his family business Highlander Outdoor. Here, he became a specialist in sourcing and product development and is well respected in the Amazon community.

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Amy Wees is the CEO of Amazing at Home E-Commerce Consulting, a world-renowned company that has helped thousands of brands launch private label products on Amazon and beyond! Amy's knowledge in product development, sourcing, marketing, and sales have enabled her to help countless entrepreneurs develop their own successful businesses.

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You Never want to let your customer be the one to find a quality control issue in your product no matter where you sell it! In today's Podcast on Thursdays with Sharon, Sharon Even will be talking about why Preshipment inspections are ALWAYS important on EVERY single order, but even more important around Chinese New Year and explains why. Sharon also will explain AQL Standards and Show a sample Inspection Report, Bribery issues with Inspections, and more!

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Today I am joined by Michele Venton, Fe Soutter and Matt Phipps to discuss the ups and downs of this Q4 and what people can takeaway and learn from their massive experience.

At the top table, we have...

Michele Venton

Brand owner and top performing Amazon entrepreneur.

Having started her e-commerce journey in 2015, Michele built a 7 figure brand that sold predominantly on Amazon marketplaces and exited this business in October 2019 for a 7 figure sum. Highly skilled in scaling, brand building and product development and she is now building her second brand.

Recent 2019 finalist in the Natwest EveryWoman Awards and speaker at International e-commerce and Amazon events.

Fe Soutter

After leaving a teaching career in 2008, Fiona Soutter saw the opportunities in running an online business. The mother of three was drawn to the idea of being a ‘digital nomad – she wanted the flexibility of working anywhere, anytime. However, a car accident in 2014 derailed Fiona’s progress and she had to fight through years of chronic pain, and all that came with it, to re-establish herself. In 2020, Fiona launched her e-commerce business quickly grow it to a 7-figure turnover.

Matt Phipps

Matt was a British Royal Air Force Intelligence Officer, looking for his next move at the end of a 21-year military career. After coming across Amazon on a Podcast, he decided that the Amazon FBA war zone would be a better place to spend the next part of his career. This year Matt and his partner Kata had a massive exit, taking life changing money off the table. As ever, the entrepreneur, he already had a brand in the works ready to compete in this Q4.

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Today we will take a look back from January to December and go through some of the key changes that happened in 2021, how to over come them in 2022. We will discuss everything from Shipping being in the toilet and all the workarounds, the impact with Search Manipulation via Amazon's update of the ToS, the rising costs of PPC at the top of search and the introduction of real search volume plus much more.... Roundtable will be announced shortly.

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 Ty Blackard, AKA "Tytaninc." in the crypto community, is the COO and co-founder of NFTY Labs. He has spent 4+ years in the crypto industry. He traveled all over Asia in 2019, networking with some of the greatest minds in crypto. His background is in media, business development, and strategy.

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Today on Thursdays with Sharon, Sharon welcomes back Jamie Paros from ShipSavy and the EndGame Network to talk about the not-so-sexy but super crucial subject of Logistics Optimization... Something every amazon seller should familiarize themselves with. As an Amazon seller in 2022, with all the logistics and supply chain chaos, master carton and pallet optimization can save you a lot of time and money...But how do you know which configuration is best for your products? What is master carton and pallet optimization? We cover all this in today's podcast as Jamie Paros introduces us to Shipsavy - a new logistics optimization tool made specifically with Amazon Sellers in mind. Shipsavy allows you to quickly and easily compare different master carton and pallet configurations so that you can find the one that is best suited for your products. About Jamie: From a young age, it was clear that Jamie had that entrepreneurial spirit built into his DNA. He started a transport business at age 22 and soon realized that he could not sustain such long hours swapping time for money. Too much of his time was spent away from his family. Jamie’s hunger and motivation for change led him to discover the Amazon FBA business model. He intuitively knew that Amazon would help him leave the daily trucking grind behind. Jamie’s incredible work ethic and “Get Sh!t Done” war cry led him to become one of the real rock stars in the Amazon world, turning over $1,000,000 in sales in the USA. Now, Jamie is giving back to the Amazon community and also reinventing supply chain processes through various software ventures.

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On the top table today... John Hefter Thrasio is the fastest growing acquirer of Amazon FBA businesses. They are becoming one of the largest and most profitable consumer product companies in the Amazon ecosystem. They are backed by a group of serious investors and as such can pay cash for all acquisitions and will support you throughout the entire process, if you are not a match Thrasio they either offer you advice regarding the current market and provide you with a clearer understanding or alternatively introduce you to one of their broker partners. Olivia Jones Olivia is a Director in the Acquisitions team at Branded, and previously spent a decade at Goldman Sachs where she worked across M&A origination and execution, capital raising, and broader corporate strategy in the tech sector. At Branded, she is responsible for the end-to-end sourcing and integration of UK-based brands and brands in the Parent & Baby vertical. Rob Bell Rob is the Chief Growth Officer of Elevate Brands, a leading Amazon reseller and private label operator + acquirer. Rob has significant experience in international commodity trading, investment banking and principal investing. From Melbourne, Australia originally, he now calls Austin, TX home. Jeremy Bell Elevate Brands (recently rebranded from Recom Brands) buys, launches and operates consumer-leading Amazon brands and elevates them to their full potential. The Elevate difference is that we are Amazon experts. We started in 2016 as sellers, just like you, and understand the challenges and complexities in operating an Amazon FBA business at scale. We are now one of leading acquirers of Amazon FBA businesses, with a world class deal team who close transactions in less than 30 days in a hands-on, professional manner.

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In this episode I will cover the quickest way to get your account reinstated after it has been hacked by a third party. One of the downsides of being locked out of your own account, is the inability to directly contact the Seller Support team. I will cover what happens on multiple hacks whereby you recover the account and lost it again and the protocol to follow.

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Melissa Rodríguez is the founder of Mel Rodriguez & Co, where she works alongside her digital marketing agency, Social Media Relations to help brands digitally connect with the Female, Hispanic, and Millennials audience. Melissa specialises in consumer insights and funnel strategies that help organisations utilise emerging digital trends to stay relevant and at the forefront of their potential consumers.

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On Thursdays with Sharon, Sharon rides solo and gives 6 actionable Product Research Methods you can use in order to find future products for your current Brand.

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Kevin joins me as we do a bit of a round up on what has been going on in the industry, bouncing back from 1m in loses and bouncing back back fast like an entrepreneur does. We discuss the aggregator space and all the money in the market with the focus on a sellers and what they can expect.

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Today on Inspired With Bell...

I will be joining Izabela once again to discuss an array of topics that is centralised around sleep including the impact of light on our circadian rhythm, poor sleep hygiene, dopamine regulation and how we constantly operate above baseline as entrepreneurs looking for the edge in business and life. We will also take about the third eye (opening) using breathing work to release DMT in the brain for equilibrium and reseting the nervous system in the process.

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As we hit our landmark 800th show we bring in some of the brightest minds in the industry to offer a tip each to help you kick off 2022 with a bang. It has been a tough year for many, but as aways, you win, with the right mindset and knowledge. As we approach 800 episodes with our 5th birthday around the corner, we will reflect back to see how far we have grown as a community. I want to say big thank you to my co hosts Sharon Even and Izabela Hamilton, the endless stream of wonderful guests and of course, you, the people that tune in to Seller Sessions…Without you, there would be no Seller Sessions. Thank you from the bottom of my heart x

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As we hit our landmark 800th show we bring in some of the brightest minds in the industry to offer a tip each to help you kick off 2022 with a bang. It has been a tough year for many, but as aways, you win, with the right mindset and knowledge. As we approach 800 episodes with our 5th birthday around the corner, we will reflect back to see how far we have grown as a community. I want to say big thank you to my co hosts Sharon Even and Izabela Hamilton, the endless stream of wonderful guests and of course, you, the people that tune in to Seller Sessions…Without you, there would be no Seller Sessions. Thank you from the bottom of my heart x

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oday I am joined by Destaney Wishon, Liran Hirschhorn, Dr. Ellis Whitehead, Sophie Down, Lazar Žepinić and Brent Zahradnik. This year has thrown up many challenges in the world of Amazon FBA with rising PPC costs, more money in the market from Aggregators and those running inventory with military precision winning the race (in most cases). Outside the numbers, what does next year bring in terms of ranking with PPC? Updates to ToS and how micros build the macros at scale.

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This week on Inspired With Bell.. Lee is an award-winning business innovator and visionary. She has garnered multiple awards throughout her entire career. She was recognised as one of the Top 100 Women Business Leaders in 2019 by the San Francisco Business Times. She’s a multifaceted woman of success. Not only is she a number one best-selling author, but she’s also a producer at Abundance Studios™ and a member of the Forbes Business Council.

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SellerPoll 2021 Live Final is here. Today we run down the top 15 across all 9 categories including; Outstanding Contribution, Podcast, Service Provider. Course Provider, Event / Conference, Youtube Channel , Amazon Consultant, Software and Facebook Group. We are now into our third year and this is used to give newcomers an opportunity to use as a resource to help on their Amazon journey. Unfortunately, there are a few fly by nights and charlatans, like there is in any other industries. Rather than focus on them, we focus on the ones that provide value to the community. So come and join us live as we announce the top 15 in all categories and of course interview the winners of SellerPoll 2021. The annual awards for Amazon and Private Label Sellers. Brought to you by Fortunet.

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On Thursdays with Sharon, Sharon talks about product research in 2022 and how to niche down and build a brand within your niche. Sharon shows some of her unique ways for discovering starting points that are both educational and useful for product research and how she takes those starting points and finds niches to build brands that can be sold both on and off amazon.

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Everyone is well aware of the new Code Of Conduct but what is Amazon's take on it at Seller Support? This is the topic of today's show along with context to code of conduct in different countries. How these are mixed from percieved violations to more concrete verbige in the US. I will also round up some other news from inside that may impact including; keyword stuffing titles, Trademarks, Brand Registry and more.

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Today we run the last leaderboard before the final on Thursday. I address the cheating situation, code of conduct and of course give a final run down of the leaderboard positions of the top 15 across all 9 categories.

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On Thursdays with Sharon, Sharon invites back 7 figure seller Tomer David from Sourcing Monsters to discuss how he runs experiments to scale his 7 figure amazon business.

Running experiments for your Amazon FBA business can be challenging, but it's worth the effort. You don’t know what will work until you try something new!

Tomer David, is the owner of 2 Amazon FBA brands and has over 14 years of experience in e-commerce. In addition to his own success on Amazon, he also teaches other sellers how to succeed on and off the platform through his Youtube channel - Sourcing Monster.

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Today we chat with Andrew fresh from exiting his Amazon business. We discuss why taking as many calls from buyers as possible is key to both learning and selling and why brokers can play a pivotal role in exiting and getting the best deal to the table

Andrew Erickson is an engineer turned entrepreneur. He has several private label brands that combine to multiple 7-figures in sales on Amazon and the host of the Zon Con Podcast

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This week on Inspired With Bell...

When you know your value and acknowledge the bounty of miracles in your life, you can step into pure possibility and live like a legend! Hazel Ortega is living proof of this principle and knows what it is to settle for nothing less than a legendary life. Born in East Los Angeles and raised in downtown L.A. in a 60-unit apartment building filled with cockroaches, rats, and gang members, it was a miracle if she had lunch money growing up. Today, she is the founder of several multimillion-dollar businesses, including one of LA’s top best restaurants, the Nixon Chops and Whiskey in Whittier, and the designer sensation, Savvy Socks. Her companies have been featured in the United Nations, the LA Times, the BBC, CNN and NBC.

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On Thursdays with Sharon, Sharon will be riding solo and going through her Buyer Avatar Creation Process - Step by Step.

Knowing who you’re selling to is a step often missed by Amazon sellers, yet such a crucial step that can later help you in so many ways - what type of images do you need in your listing? What other keywords could you target that possibly others have missed as they don’t know enough about the buyer? And much more….

Ultimately knowing who buys the product and who is the end receiver of the product, how and where they use it is a step that should never be missed. Sharon will do a walk through of her process on how she digs deep into understanding her buyers and how this knowledge will help her with conversions.

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In this episode we again go inside Seller Support and discuss the ongoing changes. Today we cover negative feedback removal, a new “Inbound Performance” dashboard that is currently in beta but is used to manage inventory work flow much better. Changes to defaults in shipping templates which could catch some sellers blind sided. Mandatory fields for video encoding to avoid suppression and ASIN suppressions on no buyable offers with no path to reinstatement.

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On Inspired With Bell this week I will be joining her again and we will cover “Life is 10% what happens to you and 90% how you react to it.” a popular quote by Charles R. Swindoll, a Christian pastor. This is especially prevalent in our businesses, family life and friendships. Having a stoic approach to life will bring calm (which we will cover), also, building a philosophy on how you want to live your life - which I covered in the boundary show a couple of weeks back. I will also cover some interesting data from Dr John Gray When a man has low testosterone and high estrogen levels, he becomes stressed. When a woman has high testosterone and her estrogen levels drop she becomes stressed. It is an inverse effect as our biological structure is different from one another. If both parties have their hormone system in an optimal state, this brings equilibrium. How you react to things change, of course you have to throw in other areas including any past trauma or self esteem issues. And how time can heal most things as people can get to reflect, if they have the tools to do proper self reflection. Make sure you check in as we will go in-depth in many other areas within this subject.

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Today is the Second leaderboard show of the year. Where you get to see who is in the first 15 places over the usual 9 categories. SellerPoll 2021 is brought to you by Fortunet....

Voting closes on Nov 24 and the live show will take place Nov 25 2021

To see who is in the top 5, make sure you tune in to the show....

Outstanding Contribution
1////
2////
3////
4////
5////
6 Meghla Bhardwaj
7 Athena Severi
8 Liran Hirschkorn
9 Kevin King
10 Steve Simonson
11 Steven Black
12 Eric Castellano
13 Casey Gauss
14 Scott Needham
15 Saad Aqeel

Software Company
1 ////
2 ////
3 ////
4 ////
5 ////
6 Smartscout
7 Titan Tools
8 Datadive
9 Seller.tools
10 Sellerboard
11 Inventorylab
12 Ppc Ninja
13 Sostocked
14 Feedbackfive
15 Seller Seo

Service Provider
1 ////
2 ////
3 ////
4 ////
5 ////
6 Getida
7 Ecom Attorneys
8 Unicargo
9 Rich Goldstein Patent Law
10 Urtasker
11 Incrementum Digital
12 Buyboxer Services
13 Online Merchants Guild
14 Multiplymii
15 Ecomxprt

Amazon Consultant
1 ////
2 ////
3 ////
4 ////
5 ////
6 Liran Hirschkorn
7 Dan Ashburn
8 Amy Wees
9 Mohammad Jalil
10 Anthony Lee
11 Eric Castellano
12 Steven Black
13 Ashley Armstrong
14 Paul Harvey
15 Usama Shahid

Facebook Group
1 ////
2 ////
3 ////
4 ////
5 ////
6 Amazon Fba High Rollers
7 Sourcing From India
8 Amazon Fba Heroes
9 Amazon Seller Tribe
10 Unstoppable Fba
11 Orange Hat Marketing
12 Amazon Fba Rockstars!
13 Amazon Fba Competitive Edge
14 Sourcing With Kian
15 Amazonlit

Youtube Channel
1 ////
2 ////
3 ////
4 ////
5 ////
6 Jungle Scout
7 Amazonlit
8 Amazing.com
9 Full-time Fba
10 Sourcing With Kian
11 Samer Brax
12 Private Label Masters
13 Seth Kniep
14 Brock Johnson
15 Viral Launch

Podcast
1 ////
2 ////
3 ////
4 ////
5 ////
6 The Amazon Seller Podcast
7 The Smartest Amazon Seller
8 Ecommerce Momentum Podcast
9 Ecom Crew
10 The Amazon Entrepreneur
11 The Amazon Fba Private Labeler Show
12 Awesomers.com
13 Keyword: The Amazon Insider Podcast
14 Crossover Commerce
15 Follow The Data

Event Conference
1 ////
2 ////
3 ////
4 ////
5 ////
6 Orange Klik
7 Prosper Show
8 Titan Event Cancun
9 Amazon Accelerate
10 Canton Fair Online
11 Endgame Network Workshop
12 Asgtg
13 Global Sources Summit
14 Austin Seller Meetup
15 Billion Dollar Summit

Amazon Training Course
1 ////
2 ////
3 ////
4 ////
5 ////
6 Amazing At Home
7 Esellersri
8 Endgame Access
9 Amazing Selling Machine
10 Fast Track
11 Amazon Ppc Ams Course
12 The Last Amazon Course
13 Private Label Mba
14 Marketplace Superheroes
15 Amazing Freedom

If you want to ask your audience to vote in any of the categories please use the official promo material https://drive.google.com/.../1zIxU0mCcxXTXpxflnWX7sZBJ...
Remember, there is a difference between begging and asking, you know where the line is. If people rate you, they will vote for you X

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On Thursdays with Sharon we welcome back Barcus Patty and Anthony Lee to Discuss the recent events around Rebates and Ranking manipulation on Amazon. Adam Heist may pay a visit too. What has caused all the fuss? Over the last 2 weeks sellers received an email from amazon stating that Rebatekey, a well knows rebate service, will be losing their access to MWS. The same message was sent to Elite Seller users also offering rebate services. A few days ago in the amazon seller forums an amazon employee stated that 2 step urls, rebates, search find buy and other tactics are against amazons code of conduct when used for search rank manipulation. We will be discussing these events and our interpretations of them. More on our Guests: Anthony is an Amazon Subject Matter Expert at Canopy Management. He leverages his experience as a brand owner, consultant, and executive at a number of popular Amazon software services to share content, training, and education that help sellers take actionable steps to grow. Barcus Patty has been in the Amazon seller space since 2015, selling his own products on Amazon, EBay and Etsy over the years. He’s also worked on the software side for sellers. Building tools, roadmaps and leading teams since 2015 as well. He has recently moved into the aggregator space as Head of Growth for Emergant where he is creating relationships with brands and services in the space. Vetting and analyzing deals that come into the pipeline.

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On this show Alex and I will chat about some of the complications with Product Insurance that put a lot of sellers in a squeeze as it has been difficult for those residing outside of the US as some insurers are not willing to commit, especially those that sell on Amazon.com but are owners of non US based companies. Alex Shanahan is a Director of Christopher Trigg Insurance brokers who have been established for 50 years and have been arranging insurance cover for e-commerce businesses for around 20 years. Alex and his team have provided hundreds of FBA’s with insurance advice and cover during the last 12 months and are highly recommended within the FBA communities and on various forums.

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Today I will talk with Tyler Gregg from Ampd to discuss dial in your external traffic efforts with API’s and extended data access that tie up usually fudged attribution data for your Google Ads campaigns specifically sending to your Amazon product page.

Tyler and his team at Ampd are big data analysts who previously worked very closely with the Google Analytics team! They’ve now brought that knowledge to the Amazon industry and have developed a major breakthrough that allows you to confidently get sales on Amazon with external traffic!

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This week on Inspired With Bell.

I will join Izabela for a mindset Monday show and we will go in depth on how you can hold down your own power without impeding on the boundaries of others. You should check out my show a couple of weeks back about setting Boundaries in Life and Business as it is a compliment to this show.

We discuss 5 books including The Prince, 48 Laws Of Power, The Power Paradox, The Art Of War and the archetypes in the book King, Warrior, Magician, Lover. How there are two ways to consume the first two books, defence or offence... And the other three (books) which focus on the betterment of being a human (depending on how you extrapolate the information at hand).

We run through the theory on Jordan Peterson’s dominance hierarchy, the impact it has on serotonin levels and how people that play the power game and if caught, come tumbling down the said hierarchy.

The dangers of believing in your own hype as you get more success in business. As success is only rented and never owned and that the rent is due everyday and you must accept the burden of performance is on you

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Today is the first leaderboard show of the year. Where you get to see who is in the first 15 places over the usual 9 categories. SellerPoll 2021 is brought to you by Fortunet....

Voting closes on Nov 24 and the live show will take place Nov 26 2021

To see who is in the top 5, make sure you tune in to the show....

Outstanding Contribution
1 ----
2 ----
3 ----
4 ----
5 ----
6 Amy Wees
7 Liran Hirschkorn
8 Athena Severi
9 Steve Simonson
10 Kevin King
11 Steven Black
12 Scott Needham
13 Casey Gauss
14 Eric Castellano
15 Saad Aqeel

Software Company
1 -----
2 -----
3 -----
4 -----
5 -----
6 Smartscout
7 Inventorylab
8 Seller.tools
9 Titan Tools
10 Sellerboard
11 Ppc Ninja
12 Feedbackfive
13 Feedbackwhiz
14 Data Dive
15 Sellerise

Service Provider
1 -----
2 -----
3 -----
4 -----
5 -----
6 Getida
7 Ecom Attorneys
8 Rich Goldstein Patent Law
9 Unicargo
10 Online Merchants Guild
11 Buyboxer Services
12 Incrementum Digital
13 Urtasker
14 Ecomxprt
15 Bobsled Marketing

Amazon Consultant
1 -----
2 -----
3 -----
4 -----
5 -----
6 Liran Hirschkorn
7 Dan Ashburn
8 Amy Wees
9 Anthony Lee
10 Steven Black
11 Eric Castellano
12 Ashley Armstrong
13 Paul Harvey
14 Brad Moss
15 Usama Shahid

Facebook Group
1 -----
2 -----
3 -----
4 -----
5 -----
6 Sourcing From India
7 Amazon Fba Titans
8 Amazon Fba Heroes
9 Amazon Fba Sellers - Amazon Fba Titans
10 Amazon Seller Tribe
11 Unstoppable Fba
12 Amazon Fba Rockstars!
13 Orange Hat Marketing
14 Amazon Fba Competitive Edge
15 Sourcing With Kian

Youtube Channel
1 -----
2 -----
3 -----
4 -----
5 -----
6 Jungle Scout
7 Amazonlit
8 Amazing.com
9 Full-time Fba
10 Samer Brax
11 Private Label Masters
12 Sourcing With Kian
13 Brock Johnson
14 Seth Kniep
15 Viral Launch

Podcast
1 -----
2 -----
3 -----
4 -----
5 -----
6 The Amazon Seller Podcast
7 Lunch With Norm
8 Ecommerce Momentum Podcast
9 Ecom Crew
10 Awesomers.com
11 The Amazon Entrepreneur
12 The Amazon Fba Private Labeler Show
13 Crossover Commerce
14 Follow The Data
15 Keyword: The Amazon Insider Podcast

Event Conference
1 -----
2 -----
3 -----
4 -----
5 -----
6 Seller Summit
7 Titan Event Cancun
8 Amazon Accelerate
9 Prosper Show
10 Canton Fair Online
11 Global Sources Summit
12 Endgame Network Workshop
13 Asgtg
14 Austin Seller Meetup
15 Billion Dollar Summit

Amazon Training Course
1 -----
2 -----
3 -----
4 -----
5 -----
6 Amazing At Home
7 Esellersri
8 Amazing Selling Machine
9 Endgame Access
10 Fast Track
11 The Last Amazon Course
12 Marketplace Superheroes
13 Amazon Ppc Ams Course
14 Amazing Freedom
15 Private Label Mba

If you want to ask your audience to vote in any of the categories please use the official promo material https://drive.google.com/.../1zIxU0mCcxXTXpxflnWX7sZBJ...
Remember, there is a difference between begging and asking, you know where the line is. If people rate you, they will vote for you X

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On Thursdays with Sharon, today Sharon Even shares 10 Crucial Tips to help you Maximise your Amazon Holiday Sales.

These are Must have tips from Black Hat Preparation to Using Previous Years Brand Analytics Data to Christmas Themed Ads - That will help you to make sure you are well prepared this Q4 and for Holiday Sales.

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Our guests will discuss the results of a comprehensive survey conducted by Fortunet, among 42 active Amazon aggregators. The survey reveals the Aggregators’ investment criteria, factors that increase the valuation of brands and other considerations related to their acquisition process, as well as about their plans moving forward. For the full survey: https://www.fortunet.net/fortunet-buyers-survey-2021 At the top table... Michal Oron, Co-Founder and CEO at Fortunet Yael Cabilly, Co-Founder of Fortunet Nate Jackson, VP of acquisitions, Perch Jim Mann, Head of EU acquisitions at Thrasio Rob Bell, Chief Growth Officer, Elevate Brands

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SOPBox.co presents a DUALcast podcast for SellerSessions.com and Awesomers.com

Danny McMillan and Steve Simonson are teaming up to share some background about what has happened in China and the global economy since the covid-19. The last chapter in our mini-series helps highlight some of the distraction tactics and other behaviours that China is engaged in at present. Perhaps more importantly we also learn how the instability of production can be something that negatively impacts amazon FBA sellers and e-commerce operators at large ability to procure enough inventory.

Supply chain disruption comes from 3 primary areas: Labor, Energy and Raw materials. Companies engaged in product production must have a consistent supply chain to manage those 3 key ingredients. The lack of any one of these 3 components means that the supply chain is failing.

Steve speculates about the future of China and it’s competitiveness. Additionally Steve shares suggestions about where to consider manufacturing in the future and how to structure your own mental framework to deal with the present day problems while planning for the future.

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This week on Inspired With Bell...

Dr. Travis Zigler is a recovering optometrist turned ecommerce entrepreneur. He is the founder of Eye Love, https://eyelovethesun.com, whose mission is to heal 1,000,000 dry eye sufferers naturally. Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation, https://eyelovecares.org.

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This week on Inspired With Bell...

Dr. Travis Zigler is a recovering optometrist turned ecommerce entrepreneur. He is the founder of Eye Love, https://eyelovethesun.com, whose mission is to heal 1,000,000 dry eye sufferers naturally. Dr. Travis and his wife, Dr. Jenna Zigler, use the profits from Eye Love to fund free clinics in Jamaica and the US through their charity, the Eye Love Cares Foundation, https://eyelovecares.org.

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Due to a few technical issues, todays podcast is up later than usual but better late than never and definitely worth the wait! On Thursdays with Sharon, Sharon will be doing a screen share and showing all the features of Amazon's New Beta Feature - Product Opportunity Explorer Tool which also shows REAL Amazon Search Volume data which has never been shared before! This tool is currently in Beta, If you have access to it, it will show in your seller central account under Growth > Product Opportunity Explorer, If not open a case with Amazon and ask for access - they may allow you to have access you can email them here: opportunity-explorer-request@amazon.com. To read more about the feature you can look here: https://sellercentral.amazon.com/gp/help/GNJ4YRTXWLMBY38U

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SOPBox.co presents a DUALcast podcast for SellerSessions.com and Awesomers.com

Danny McMillan and Steve Simonson are teaming up to share some background about what has happened in China and the global economy since the covid-19. Part III of this series focuses on causation of the issues at hand, beyond Covid, and specifically into the inflationary pressure driven by changing Demographics.

Your ability to understand how populations are changing gives you an edge in planning your products, production, supply chain, and even your products and selling strategies. The world population is changing in large ways and the most critical parts of the supply chain in China, Japan, Germany and most of Europe have shrinking populations which removes their ability to operate as a consumer based economy and forces them to export to survive.

Furthermore the ageing population changes the dynamics of how economies work especially related to the retirement populations being larger than the working and tax paying populations so your understanding of this can help you position your business properly.

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SOPBox.co presents a DUALcast podcast for SellerSessions.com and Awesomers.com

Danny McMillan and Steve Simonson are teaming up to share some background about what has happened in China and the global economy since the covid-19. This episode dives into the recognition that we may be experienced COVID the sequel over the next 12 months. Instead of everything returning to normal as we all hope the reality is that the complicating factors are pushing us toward more supply chain issues, higher prices, and unpredictable shipping costs.

Every single part of the supply chain remains under pressure, especially when crossing borders. Your ability to understand the reasons why and then develop your own strategy on how to cope with these realties gives you an edge over those who do not yet understand these realities.

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I am covering for Izabela Hamilton for this week as she will be mid flight at 4pm - She will be back in the chair next week.
As this is a mindset day, I deep dive into boundaries and how to develop your own philosophies for life...

A boundary is an imaginary line that separates from you and others. It separates your physical space, your feelings, needs, and responsibilities from others. Your boundaries also tell other people how they can treat you – what’s acceptable and what isn’t.

Physical Boundaries
Emotional Boundaries
Sexual Boundaries
Intellectual Boundaries
Financial Boundaries

-Setting boundaries hard and soft
-Adjusting your boundaries
-Respecting other people's boundaries
How to map your friend and family table
-Inner circle - family, friends
-Outter circle - work, neighbours
-What is a enmeshment?
-Shaming
-Guilt tripping
-Handling arguments
-Circular conversations
-Gas lighting
-Handling your tiggers and look at what triggers you and why
-Self awareness
-Victimhood

Finally, designing your own philosophies to live by

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SOPBox.co presents a DUALcast podcast for SellerSessions.com and Awesomers.com

Danny McMillan and Steve Simonson are teaming up to share some background about what has happened in China and the global economy since the covid-19. The context and background help us remember some of the key breaking points that have continued to impact the global supply chain to this very day.

Data points combined with commentary will help you understand the background for this China Reality Check 4 part mini-series. When you have this information you will be better informed about the current events and more importantly what you as an Amazon seller or ecommerce entrepreneur should think about now and going forward when it comes to sourcing, inflation, and product production.

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The 130th Canton Fair is Live from 15th - 19th October 2021, Today is day 1, and Kian Golzari and Sharon Even do a Live tutorial on how to use the platform and what updates have been made since the last online fair in April. Make sure you apply these tips to see the improvements from the last online canton fairs!

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Today's show I cover some of the keypoints from Seller Sessions Live in London, the launch of SellerPoll and adressing an article published on agrregators. Also, IRX in Birmingham along with a VIP Dinner for sellers sponsored by Pepetua and Fortunet. I also discuss the latest news from Inside Amazon Support with some key info on leadtime with carriers and shipping. As always, thank you for your continued support of the podcast.

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This week on Inspired With Bell...

Mac Lackey is an American entrepreneur who has started, scaled and sold six companies (all seven or eight figure exits). Mac and his companies have been featured on CNN, The Wall Street Journal, Fast Company, Business North Carolina, USA Today and The New York Times. Notable ventures include: KYCK (acquired by NBC Sports), Mountain Khakis (acquired by Remington) and InternetSoccer Network (acquired by division of News Corp/Sky). He additionally served as a member of the Board of Directors for publicly traded Lending Tree for six years and is currently an angel investor in over 50 companies. Mac resides in NC with his wife of 25 years and is the father of two amazing daughters.

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On Thursdays with Sharon, Refael Elbaz Founder of Unicargo is back to give us the latest updates in the Shipping and Logistics world for October 2021. The supply chain has been hugely impacted in 2021, but Shipping prices have shown a 40% decrease in the last 2 weeks.... are these prices here to stay? What are the current market conditions in the logistics world? How bad is the congestion in LA? Everything you need to know to stay updated in October will be covered today.

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Matt Phipps was a British Royal Air Force Intelligence Officer, looking for his next move at the end of a 21-year military career. After coming across Amazon on a Podcast, he decided that the Amazon FBA war zone would be a better place to spend the next part of his career. He suggested the business idea to his wife, Kata Phipps, who immediately embraced it and even took the lead. Kata is a chilean-come-British clinical psychologist who travelled the world accompanying Matt until coffee mornings didn’t quite fit the life vision she had in mind. After mastering several fancy letters in the academic world, Kata was able to adapt those skills into the e-commerce jungle, changing her life. Together, Matt and Kata are now multi 7-figure, multi-brand, owner-entrepreneurs in the Amazon world. Today, I get the low down on how they ran solo without a broker to nail legacy money and signing the deal of their life.

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Steve Chou is a highly recognized influencer in the ecommerce space and has taught thousands of students how to effectively sell physical products online over at ProfitableOnlineStore.com. His blog, MyWifeQuitHerJob.com, has been featured in Forbes, Inc, The New York Times, Entrepreneur and MSNBC. He's also a contributing author for BigCommerce, Klaviyo, ManyChat, Printful, Privy, CXL, Ecommerce Fuel, GlockApps, Privy, Social Media Examiner, Web Designer Depot, Sumo and other leading business publications. In addition, he runs a popular ecommerce podcast, My Wife Quit Her Job, which is a top 25 marketing show on all of Apple Podcasts. To stay up to date with all of the latest ecommerce trends, Steve runs a 7 figure ecommerce store, BumblebeeLinens.com, with his wife and puts on an annual ecommerce conference called The Sellers Summit. Steve carries both a bachelors and a masters degree in electrical engineering from Stanford University. Despite majoring in electrical engineering, he spent a good portion of his graduate education studying entrepreneurship and the mechanics of running small businesses

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On top of major supply chain issues since the pandemic, outrages shipping prices and raw material price increases, now amazon sellers and product developers are facing a new Challenge due to the major Power Outages in China which impacts manufacturing production lines, factory workers and now also residential areas in China… all of this directly impacts anyone manufacturing in China.

Today on Thursday’s with Sharon, Sharon will be riding solo to speak about how these power outages in China are directly impacting her business and how it may impact yours too, and sharing what herself and her clients are doing to deal with this situation and what we all need to consider when sourcing from China in the near future.

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Seller Sessions Live 2021 brought to you by Thrasio Afterparty brought to you by Sellers Alley and YLT Translations VIP Dinner - by Perpetua Seller Sessions Live 2022 (May 7) Branded By Women Live (May 6) Early bird tickets live Monday 11 oct with reduced price upgrades for Branded By Women Live SellerPoll 2021 Voting opens on Oct 11 and is brought to you by Fortunet IRX IRX Oct 13 / 14 at the birmingham NEC https://internetretailingexpo.com/about-irx/travel-info When and where is IRX 2021? IRX takes place across two days at the conveniently located National Exhibition Centre (NEC) near Birmingham on: Wednesday 13 October 2021: 09:30 - 17:00 Thursday 14 October 2021: 09:30 - 16:00 Venue address: Hall 3, NEC Birmingham Pendigo Way Birmingham B40 1NT United Kingdom The venue is easy to access by car, train or plane. On the 13th I will be doing a VIP Dinner sponsored by perpetua Email danny@sellersessions.com if you are a 6-7 figure seller as only limited spaces available I will be speaking at the London Exel on Nov 10 https://www.e-retailfest.com/ Tickets are on sale now CentrEd at ExCeL London 1 Western Gateway, London E16 1XL Nov 20 I will be heading to Germany to speak at AdWork Scale Day Hyatt Regency Düsseldorf - Tickets on Sale week commencing Oct 11 Danny McMillan World Tour 2022 Australia Tour Dubai Prosper - Speaking and VIP Parties Asia (Hong Kong, Mainland China, Singapore) USA Tour Europe & UK

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Again, we return with news from within the vault that is Amazon’s Seller Support. We cover Stock Limits and adjustments, claiming Overage Fees & what to expect from the Amazon Exclusive Program and more…

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This week on Inspired With Bell...

Craig Ballantyne is the worlds most disciplined man, the author of The Perfect Day Formula, and the creator of the WinningStreak accountability app.

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A product that has won or been nominated to win awards related to the product category gives a strong indicator of trust-worthiness which can help shoppers with their buying decisions ultimately resulting in more sales.

On Thursdays with Sharon we welcome back the one and only Cara Sayer - Brand Owner, Inventor and all up a kick ass entrepreneur.

Caras products have been nominated and won multiple awards, in todays session she will be sharing her tips and tricks on how to find the right awards and competitions to enter your products and how to maximize your marketing leveraging the awards won.

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Barcus has been in the Amazon seller space since 2015, selling his own products on Amazon, EBay and Etsy over the years. He’s also worked on the software side for sellers. Building tools, roadmaps and leading teams since 2015 as well. Barcus has recently moved into the aggregator space as Head of Growth for Emergant where he is creating relationships with brands and services in the space. Vetting and analyzing deals that come into the pipeline.

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This week sees the return of the In-Depth series where I take you back to the entrepreneurs childhood to present day to find out how they tick and what has been the catalyst of their success.

Adam "Heist" Runquist first discovered the Amazon marketplace 4 years ago after being on the executive team of a leading outdoor products brand. After taking that business from 8 to 9 figures - and discovering the power of marketplace channels and physical products brands in the process - Adam has since started, sold and invested in multiple Amazon native brands.

In addition to leading and launching his own brands, Adam runs the Youtube Channel “Adam Heist” and is an investor and advisor to Amazon aggregator D1 Brands (who just raised $123M).

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This week on Inspired With Bell...

Irina Wynn is an experienced Chief Executive Officer with a demonstrated history of working in the health wellness and spa industry. Skilled in Management, Entrepreneurship, Networking, CEOs, and Marketing Strategy. Strong business development professional with a Bachelor of Laws - focused in International Business, Trade, and Corporate Law . Bult, scaled and exited several companies on different niches.

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On Thursday’s with Sharon, Sharon will be riding solo with a tutorial on how she finds potential manufacturers worldwide without using Alibaba.

As supply chain continues to be broken, and shipping prices continue to be at an all time high from China, lead times continue to be extra long and labor costs go up…..many sellers are starting to look worldwide for alternatives to China.

Finding suppliers without Alibaba, attending the Canton Fair or physically flying to manufacturer worldwide is tough right now for many, in this tutorial Sharon shows one method that has allowed her to be introduced to some large and high quality suppliers and manufacturers.

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Today Sophie Down and Naio Olsen-Stahl make their debut on Seller Sessions along side the first lady of Amazon PPC Destaney Wishon. We will cover off some advanced level PPC & DSP tips to get your campaigns popping leading into the business end of the year.

Sophie Down

With over 8 years of digital marketing experience working with global brands in both B2B and B2C, Sophie is a business-minded senior account manager at ClearAds with proven results in paid marketing strategy across a variance of channels. Sophie is qualified in Amazon PPC and DSP, with experience in programmatic, Google and social media marketing.

Destaney Wishon

Passionate about Amazon Advertising and e-commerce!

Her goal is to provide in-depth, strategic recommendations on all things Sponsored Products, Sponsored Brands, Sponsored Display, and DSP. She’s an Amazon Advertising thought leader & brings the vibes everywhere she goes

Naio Olsen-Stahl

French-New-Zealander with a passion for Amazon Advertising and E-commerce Data Analysis. Actively working to ensure businesses control and expand their market share on Amazon through full ad management and in-depth knowledge of the A9 algorithm.

This also includes total involvement in communications; advertising data analysis, the creation and optimisation of digital marketing campaigns; and budgeting control of over half a million dollars in monthly advertising spend

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Today, Yael returns alongside Shira Bubis to discuss suspension prevention tips to make sure you have a great Q4 without being taken down by a competitor or making mistakes on your part. Yael Cabilly is the founder of Cabilly & Co. (www.e-cabilly.com), and one of the leading attorneys in the Amazon space. With over 15 years of experience in Intellectual Property, Yael uses her unique IP background to solve problems on E-Commerce platforms, and protect her clients’ interests. The firm firm represents thousands of sellers worldwide, and helps them with suspended listings/accounts, as well as trademark, copyright, and patent protection and enforcement. She is also a co-founder of Fortunet (www.fortunet.net), an investment banking firm that focuses on the sale of Amazon businesses. Shira Bubis is a Partner at Cabilly & Co., and US attorney (NY bar), with over 13 years of experience. Shira heads the Amazon Suspension Department at the firm, which deals with Amazon Seller Suspended Accounts and Listings. Shira excels in original thinking and focuses on getting the accounts/listings reinstated in the shortest possible time. She specializes in writing Amazon appeal letters and plans of action and has a deep understanding of the Amazon platform.

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The week on Inspired With Bell... After building, buying, and selling a 1⁄2 dozen of his own companies, Joe Valley helped build one of the leading online-focused M&A Advisory firms in the world. Now, after facilitating nearly 1⁄2 billion in exits, Joe has written the bestselling book The EXITpreneur’s Playbook - to help online business owners get the maximum value and best deal structure when they sell their business.

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On Thursday’s with Sharon we welcome back Jim Kennemer from Cosmo Sourcing to discuss sourcing from Vietnam.

With the ongoing Chinese trade war, broken supply chain, price increases, 7-8x shipping increases + surcharges many product developers and Amazon sellers are looking at alternatives to China, for some Vietnam could be the answer!

Vietnam is the 7th largest supplier of goods to the United States. The 2007 United States-Vietnam trade agreement provided a platform for easy business trading between both countries and today the US and Vietnam are major trade partners, with billions exported from Vietnam each year.
The US is Vietnam's 2nd largest trade partner (after China), and 18% of all Vietnamese exports end up in the United States.

Is Vietnam the right move for your business right now? Catch this episode to find out

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Remaining tickets for Seller Sessions Live eventbrite.co.uk/.../seller-sessions-live-in... Suspensions / Reactivations, Sponsored Products, Mandatory Flat File Attributes and much more coming today from my source inside of Seller Support.

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Remaining tickets for Seller Sessions Live

https://www.eventbrite.co.uk/e/seller-sessions-live-in-london-tickets-62848061243

In an AMZ environment that becoming more competitive (CPCs increasing, records amounts of capital raised by aggregators), Sellers need to find new angles to compete.

One way to do this for brands who think they have a decent amount of repeat purchasers (supplements, pet product, any type of consumable really), is to focus on your own customers to inform some more strategic decisions about how you acquire new customers and what products to sell.

Using the FBA report and excel (ideally a tool like PowerBI/Google Data Studio/Tableau), you can calculate some key customer metrics such as:

Profit per customer (Customer Lifetime Value): A critical metric to see how profitable an average customer is over time (i.e. at first purchase, vs 3 months vs 12 months). This determines how much you can spend to acquire a new customer and how to allocate your ad budget more efficiently across ASINs and across keywords.

Customer acquisition cost (CAC): Calculated as ad spend / new customers. How much you're spending on ads to acquire a new customer on Amazon. This is compared to the profit per customer to see whether you're breaking even (and after how long).

Repeat Order Rate: The number of orders a customer places on average. Helps with breakeven ACoS/RoAS calculation as well as being a broad customer loyalty metric.

Customer Retention Rate: How many customers buy twice/three times/four times, etc. For instance 1,000 customers have bought the product, 250 bought it twice (25% retention rate on the 2nd purchase), 100 bought it three times (10% retention rate on the third purchase but also 40% retention rate from the second to the third purchase).

Most Popular Second/Third Order: This measures the most popular follow up purchase after buying a given product. This can be used to track cross/up sells as well as trial conversion rates.

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Val Yakovchik is the founder & CEO of MoxieLash®,an 8 figure lash brand recognized for bringing first to market Magnetic Eyeliner & Lashes & all new Lashies™ (no glue, no magnet lashes) to the beauty space. Moxie doesn't create average products. Digitally native, brand direct response driven, with a fully remote work environment from inception — The Moxie team prides itself on being an exclusive, private family like environment with a culture of collaboration, love and gratitude. Moxie is a customer centric brand, focused on building a world class winning team and developing talent to bring beauty innovation to the world. Prior to MoxieLash, Val is a former professional poker player of 12 years turned business entrepreneur in 2017 with no formal business experience or beauty industry background. Val loves working with women, creating collaborative environments, and leaning into women's needs to understand where product standards can be improved and disrupted.

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On Thursday’s with Sharon, Sharon will be riding solo and sharing one of her secret weapons for how to find potential products, run relevant polls to get answers from relevant buyer avatars and how to promote your product using facebook groups relevant to your niche!

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Today I will be joined by some of the speakers for Seller Sessions Live on October 9. Izabela & I will be chatting with Liran Hirschkorn, Brandon Young, Howard Thai, Casey Gauss, George Meressa, Brent Zahradnik and more. It has been a rocky road getting there, Seller Sessions Live sold out in two weeks back in January last year. We have the full conference on the Saturday and VIP Dinner on the Friday with industry heads from around the world flying in. On Saturday night we have done a night club take over with me Djing from 7pm to 2am and then it is onto the after, after party until daylight. We have a handful of refunds so we will be marking back and redistributing as Conference + VIP Dinner packages. Seller Sessions Live is brought to you by Thrasio. The afterparty is brought to you by Sellers Alley and YLT Translations. The VIP Dinner is brought to you by Perpetua. I would like to say a special thanks to our other sponsors pingpong, Urktasker, Alex De Lille Design and PikFu.

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Lots going inside of Seller Support this week. Amazon are doing clawbacks on sellers abusing shipping on weight / dimension, DSP and updates on Product Titles and much more...

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This week on Inspired With Bell...

Chris Shipferling serves as the Head of Business Development for Global Wired Advisors, leveraging his background as a Consumer Products sales and marketing executive as well as a digital marketing expert. For the past seven years, he has focused exclusively on high-level consulting for multi-million-dollar omni channel, digitally native, and Amazon-based private label and re-seller brands. Chris is especially adept at finding Client Companies that are poised for sale, guiding them through the initial steps, and preparing them to make the best possible first impression. Chris enjoys working closely with owners from a strategic perspective throughout the process of selling their business, getting to know them on a personal level so that we can better assist them in realising their goals.

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Welcome back to part 2!

Brian R. Johnson

Award-winning Consultant, Coach, and Speaker and Expert in Amazon Marketing.
Co-Founder and Chief Technology/Innovation Officer at Canopy Management.

Although affectionately known as the “Brain in the Jar”, he is anything but. Brian is a driving force in the eCommerce world. Not only has he achieved success as an online seller, but he has become the Leading Strategist in Amazon Pay-Per-Click Advertising.

Anthony Lee

Amazon SME, Canopy Management www.canopymanagement.com

Anthony has served the Amazon community over the last 6+ years as:
* COO of Sixleaf (Formerly Zonblast)
* Content Manager at Helium 10
* CEO of Signalytics
* Consultant to 6-, 7-, and 8-Figure Brands

As a thought leader and teacher in the space, Anthony’s primary focus has been on Amazon’s ranking algorithm and buyer psychology. As such, he has provided the community with numerous references, key insights, experiments, and actionable works that move the needle in growing an Amazon-centric business.

Danny McMillan

Founder, Seller Sessions https://sellersessions.com

Danny McMillan is the host of Seller Sessions, the largest podcast for advanced Amazon sellers.
Danny is also the co-founder of DATAbrill. Working alongside respected algorithm expert Dr. Ellis Whitehead, DATAbrill manages PPC and advertising automation for 7 and 8 figure Amazon brands.
He also runs the yearly conference Seller Sessions Live, The Branded By Women Summit and SellerPoll; the annual awards for the Amazon FBA Community.

Troy Johnston

Co-Founder, Seller.Tools https://seller.tools/

Troy Johnston is a brand builder and Amazon SaaS Co-Founder at Seller.Tools. He specializes in data, optimization and automation strategies and tools for Amazon brands looking for an edge.

Brandon Young

Founder/Lead Instructor. Seller Systems www.seller-systems.com

Brandon Young's strengths lie in his in-depth knowledge of Amazon’s ranking algorithm and ability to create data based processes which improve the success rates and profitability of FBA businesses.

Steven Pope

Founder, My Amazon Guy https://myamazonguy.com

Founder of My Amazon Guy, an 80+ person Amazon Seller Central agency out of Atlanta, GA. We Growth Hack eCommerce and Marketplaces through PPC, SEO, Design, and Catalog Management.

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Brian R. Johnson

Award-winning Consultant, Coach, and Speaker and Expert in Amazon Marketing.
Co-Founder and Chief Technology/Innovation Officer at Canopy Management.

Although affectionately known as the “Brain in the Jar”, he is anything but. Brian is a driving force in the eCommerce world. Not only has he achieved success as an online seller, but he has become the Leading Strategist in Amazon Pay-Per-Click Advertising.

Anthony Lee

Amazon SME, Canopy Management www.canopymanagement.com

Anthony has served the Amazon community over the last 6+ years as:
* COO of Sixleaf (Formerly Zonblast)
* Content Manager at Helium 10
* CEO of Signalytics
* Consultant to 6-, 7-, and 8-Figure Brands

As a thought leader and teacher in the space, Anthony’s primary focus has been on Amazon’s ranking algorithm and buyer psychology. As such, he has provided the community with numerous references, key insights, experiments, and actionable works that move the needle in growing an Amazon-centric business.

Danny McMillan

Founder, Seller Sessions https://sellersessions.com

Danny McMillan is the host of Seller Sessions, the largest podcast for advanced Amazon sellers.
Danny is also the co-founder of DATAbrill. Working alongside respected algorithm expert Dr. Ellis Whitehead, DATAbrill manages PPC and advertising automation for 7 and 8 figure Amazon brands.
He also runs the yearly conference Seller Sessions Live, The Branded By Women Summit and SellerPoll; the annual awards for the Amazon FBA Community.

Troy Johnston

Co-Founder, Seller.Tools https://seller.tools/

Troy Johnston is a brand builder and Amazon SaaS Co-Founder at Seller.Tools. He specializes in data, optimization and automation strategies and tools for Amazon brands looking for an edge.

Brandon Young

Founder/Lead Instructor. Seller Systems www.seller-systems.com

Brandon Young's strengths lie in his in-depth knowledge of Amazon’s ranking algorithm and ability to create data based processes which improve the success rates and profitability of FBA businesses.

Steven Pope

Founder, My Amazon Guy https://myamazonguy.com

Founder of My Amazon Guy, an 80+ person Amazon Seller Central agency out of Atlanta, GA. We Growth Hack eCommerce and Marketplaces through PPC, SEO, Design, and Catalog Management.

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Last week Sharon and Afolabi gave away Golden Nuggets for sourcing and manufacturing in the USA… this week is the part 2 of that conversation. Today they will be covering how to communicate with USA suppliers, payment terms, inspections and more!

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We brought you the news recently at which the speed of the Antitrust is moving and Amazon’s statement to slow things down. This could have massive impact on sellers if they switch things up and get rid of 3P and back channel via 1P to skirt the issues of competing with its own customers. Though it does not always feel this way, sellers are Amazon customers too. We drive billons of revenue in PPC spend, give Amazon the opportunity to be the “Everything Store” whilst driving a fees based revenue generator called FBA. Whilst this is happening, we have to trade in almost darkness on data, whilst they can refine their own in house brands. Today I bring in Clement Wan, Steve Simonson and Diana Gershman to re open the discussion on Fair Play and the email Amazon sent to customers for support.

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In this short episode I will cover a series of announcements coming to sellers and associates that are coming down the pipe we should all be aware of. From PPC updates in Campaign Manager, lending to sellers in specific territories, phone support, Kindle and much more…

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This week on Inspired With Bell...

Krystal Little is Chief of Staff at Stax (formerly Fattmerchant) - the industry’s only complete all-in-one solution for managing everything in the payments ecosystem. Since joining the fintech almost 3 years ago, Krystal has been instrumental in the company’s evolution and recent rebranding, where she consolidated Stax’s technology systems to one, helping the customer service team achieve a 98% client retention rate. Outside of the office, Krystal is passionate about giving back to her community and inspiring the next generation of women in tech careers.

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Shipping Prices from China are up 800%+, raw material prices are up, manufacturing and lead times are longer than usual… It may be time to move your manufacturing to the USA!

On Thursday’s with Sharon we welcome back Afolabi Oyerokun co-founder of Honu Worldwide to discuss the very relevant subject of Sourcing and Manufacturing in the USA.

Sourcing in America is very different from sourcing in China, we will deep dive into the process, how to find manufacturers, how to communicate with them, how to pay them… and how to know if it even makes sense to source in America!

This is a very relevant subject and one that every amazon seller selling in America should be considering!

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For a general product search, the top results of the query in each category are chosen. But there are over dozens of categories. How do they combine them to show only the most relevant? For this, the Search Relevance Team uses a blend of three main components. Today I am joined by both Amy Wees and Andy Arnott as we break these out and About our Guests...

Andy Arnott

𝗔𝗺𝗮𝘇𝗼𝗻 𝗦𝗘𝗢 𝗮𝗻𝗱 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗘𝘅𝗽𝗲𝗿𝘁. 𝗠𝗶𝗹𝗹𝗶𝗼𝗻 𝗗𝗼𝗹𝗹𝗮𝗿 𝗔𝗺𝗮𝘇𝗼𝗻 𝗦𝗲𝗹𝗹𝗲𝗿 𝗔𝗻𝗱 𝗔𝗺𝗮𝘇𝗼𝗻 𝗦𝗮𝗮𝗦 𝗳𝗼𝘂𝗻𝗱𝗲𝗿 & 𝗦𝗲𝗹𝗹𝗲𝗿 𝗖𝗼𝗻𝘀𝘂𝗹𝘁𝗮𝗻𝘁. 𝗜 𝗹𝗼𝘃𝗲 𝘁𝗼 𝗰𝗼𝗺𝗲 𝘂𝗽 𝘄𝗶𝘁𝗵 𝗻𝗲𝘄 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮𝗻𝗱 𝗻𝗲𝘄 𝗶𝗱𝗲𝗮𝘀. 𝗠𝘆 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗳𝗼𝗰𝘂𝘀 𝗶𝘀 𝗔𝗺𝗮𝘇𝗼𝗻 𝗮𝗻𝗱 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗻𝗲𝘄 𝗮𝗻𝗱 𝘀𝗲𝗮𝘀𝗼𝗻𝗲𝗱 𝘀𝗲𝗹𝗹𝗲𝗿𝘀 𝗺𝗮𝗸𝗲 𝗺𝗼𝗿𝗲 𝗺𝗼𝗻𝗲𝘆 𝗼𝗻𝗹𝗶𝗻𝗲. 𝗜 𝗮𝗹𝘀𝗼 𝗿𝘂𝗻 𝘁𝘄𝗼 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗦𝗮𝗮𝗦 𝘁𝗼𝗼𝗹𝘀 𝘁𝗼 𝗵𝗲𝗹𝗽 𝘀𝗲𝗹𝗹𝗲𝗿𝘀 𝗿𝗮𝗻𝗸 𝗮𝗻𝗱 𝘀𝗲𝗹𝗹 𝗺𝗼𝗿𝗲 𝗼𝗻𝗹𝗶𝗻𝗲. 𝗜 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂 𝘁𝘂𝗿𝗻 𝘆𝗼𝘂𝗿 𝗵𝗼𝗯𝗯𝘆 𝗶𝗻𝘁𝗼 𝗮 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗱𝗼𝗹𝗹𝗮𝗿 𝗯𝘂𝘀𝗶ness!

Amy Wees Inventor, Entrepreneur, Teacher & Business Consultant. SEO Expert & Copywriter.

Proven leader, mentor, director, communicator, problem solver, and innovator. Accountable for results, master of task tracking and follow up to accomplishment. Always thinking of new and better ways to do business – one step ahead. Expert critical thinker ensuring a ready path to success.

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Today I an joined by Troy Johnston, Anthony Lee and Dr Eliis Whitehead as we disscuss the vagueness of the verbige and how this impacts sellers and the restrictions of offering different features on roll outs.

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This week on Inspired With Bell... Andrew Morgans is the resident mentor at UMKC's Regnier Institute for Entrepreneurship and Innovation, and guest lectures at the Henry W. Bloch School of Management. He received the mentor of the year award in 2019 from UMKC. He was given masters certificates in 2020 in both Entrepreneurship from Babson College, and in Design Thinking from Missouri State University. Andrew found early success as an internal corporate e-commerce manager. In less than a year he launched and scaled corporate brands new to Amazon topping over $1 million in new sales, and repeated this more than once with several different businesses before launching on his own with the launch of Marknology as a service based, Amazon focused marketing agency. He simultanously launched his first brand, Landlocked Co Apparel. Marknology™ has worked with over 300 global brands and has managed sales of over $500 million. Adidas, Marvel, Arrojo NY, Nylabone, Guardian Bikes, and Swiss are just some of our international clients. Kansas City clients include: Faultless Starch, Made in KC, Modigliani, Hyalogic, The Fishing Caddy, Helio, Contour MD, Mobility Designed, and Notes to Self. Andrew is featured on a weekly podcast, Startup Hustle and speaks on e-commerce, branding and Amazon at conferences and events all over the United States.

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On Thursdays, with Sharon, we welcome back Refael Elbaz - Founder of Unicargo, and Kian Golzari from Sourcing with Kian. As shipping prices continue to increase, and sourcing from China becomes more and more of a headache, many of us will need to start adjusting, make changes, and optimizing our supply chain. In today's podcast, we speak about What is going on in the current supply chain world? and what can we do about it to make sure we are still running a profitable product-based ecom business.

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Replay from Ecommerce Mindset with Liran Hirschkorn

Danny McMillan, host of the Seller Sessions Podcast joins me to discuss A9, the shifting landscape of selling on Amazon, U.S vs Europe, and exiting the business.

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Two of our friends and clients at Databrill join me today to talk about their stories of being under attack and how they were able to deal with them. You may know both from being part of Brand By Women and of course successful brand owners in their own right. Cara Sayer is a slayer of one of the big High St brands that copied her products and Fe Soutter grew really fast to 7 figures and resides in sunny Australia…

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Dr Ellis Whitehead returns to go through data showing why it is not a good reason to trust Unit Session Percentage Data in Business Reports. Today we will show some examples whereby it can be in the extremes of 40% registered as a conversion rate yet the true conversion rate is only 16% (which is still good). New product launches with PPC are great indicators of this, showing more red flags than a matador. We know the importance of conversion rate pertaining to A9, what makes this harsh is the reality is we are still partially blind on one of the most important ranking metrics.

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Bell returns after recovery from Covid. However her guest missed their flight connection so Danny stepped in and the did a Mindset Monday session with her. The two of them talk about Covid, the impact on mental health over the long term, why you cannot have it all and why peace of mind is a key ingredient for happiness.

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As Amazon Australia’s revenue grows year by year, so does the opportunity for 3rd party sellers.

On Thursday’s with Sharon we invite back Regina Peterburgsky and Chris Thomas, both Amazon Australia Sellers and Mentors.

We cover why you should consider selling on Amazon Australia, weigh up the pros and cons & look at how Amazon Australia works in comparison to selling on Amazon in the US.

We dive into the process of setting up an Amazon Australia account and what costs are involved such as subscription and referral fees.

We also outline how taxes work when selling in Australia and what to expect when importing goods into the country, What types of products make sense to sell in Amazon Australia, what tools to use, how large or small the Demand is and ppc.

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In part three in the Inside Amazon series we will take a look at Yanked ASIN’s. A breakdown on why these happen and what the support teams do to help the seller remedy the issues. We also take a look at Brand Protection including associate tools and auto detection of infringement and auto reinstatement.

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In part two of our series of Inside Seller Support whereby I interview an Amazon Associate, we breakdown the Captive Team, how it works and what it actually is. There is a version of the Captive Team externally (masterminds etc) but it is known as something else completely, internally. I breakdown step by step what to do in order to reach the actual IIDP team. We will also cover some announcements, a clearer picture on how tickets are distributed on a keyword level via the AI software and more...

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 Amazon wants to compete with 3PLs for your Multichannel Fulfilment Business. Despite Warehouses being full, Amazon is going ahead with plans to increase storage space and opening new warehouses for this. In this session I chat with Tal Asad, as we discuss how you can get temporary storage increases in Q3 - up to double - on a case-by-case basis.

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On Thursday’s with Sharon we welcome Meghla Bhardwaj and Margaret Jolly to discuss Sourcing from India in 2021 a very relevant subject with the current supply chain issues…Trade war, China port congestion’s, increased lead time, raw material increase, shipping and supply chain issues, many are looking to source either outside of China or domestically. But, India is a great solution for some products.

Today We cover what sourcing in India looks like with the pandemic, lead times, quality issues, what types of products make sense to source from India, how to communicate with Indian suppliers and much more!

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We always hear aggregators raising huge sums of money, like todays guest Ryan Gnesin from Elevate Brands. Whom has just raised a 250m war chest to buy more Amazon businesses. But what does that actually mean, is it debt? is it equity? What are the commitments behind it to the investors and what are the benefits of going to a shop that has just raised a round.

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This morning I interviewed a Seller Support rep; off the record. We were going to do a full interview with no camera feed and scramble the voice but it made more sense to write up my notes and walk everyone through it. We talk about onboarding, training, time allocated for each support ticket, support frustrations dealing with sellers laziness on not using the search bar and how we can communicate better to get the results we are looking for. Are you tired of raising a ticket, the support person does not read your message and sends you back a bit cut and paste? Yeah, we will talk about that too!

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Today, Tamara Popovic makes her debut and is here to discuss how she uses Amazon Attribution with Google Ads, how to optimise the set up and the shortcomings in some of the tracking at keyword level. Whilst it is not perfect, it is a great way of sending external signals to Amazon and low CPC's with very high CTR's.

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As Shipping Price hits an all time max, raw material costs are up, lead times have doubled and amazon inventory levels keep changing without warning, the way we source products may need to change - for some.

On Thursday’s with Sharon today Sharon is riding solo to talk about how we can price our products with cashflow in mind and how sometimes selling less is actually better.

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If you have not had a chance to as yet, make sure you check out my A9 shows breaking the algorithm into layman's terms using the science papers. A few months ago a massive shift happened (over a weekend) with products in high ranking positions with no reviews leaving everyone scratching their heads.Today, we will take a look at when the Amazon community spots some changes in the algorithm, what led to the changes, again, we will be using the science literature...

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There is a simple reason why Search Find Buy works most of the time. There is a simple reason why you have to keep going back and topping it up. Today, I will talk about this and some other factors that can blindside you. With every upside there is a down, knowing is about accepting and/or mitigating the problem.

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This week on Inspired with Bell...

Building teams and interpersonal relationships... James van Elswyk is a serial entrepreneur that is currently involved in all things related to clicks and purchases with multiple teams in the Ukriane and Israel to support his agency and brands. He is also the founder of geek out edu and intense believer in education to change lives.

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On Thursday’s with Sharon we welcome back to the show Jamie Paros and Michael Fenech from the Endgame Network.

In this session we speak about important factors to take into consideration when in your product selection phase, why having a buyer focused USP that can be seen from the search page is important, what they have seen Amazon Sellers face when putting their hands on certain products, and how adaptability is important in this business.

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Today I am joined by an all-star cast live from Prosper. Joining me is Kevin King, Tim Jordan, our very own Izabela Hamilton, Rich Goldstein, Rob Bell (Elevate Brands) and whoever we can get out of bed in Vegas 8am after a big night of partying.

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Back on a solo one today as I wanted to follow up on my A9 In-depth breakdown from last week. This week we look at what keywords to rank with, this is an area a lot of people mess up as they choose keywords that are not in Brand Analytics (fatal mistake), too high volume and cannot get impressions or high volume with poor relevance to chosen product. I will provide you calculation you can use to verify which search terms are best to use based on your current position. Example this will change on an existing product with campaign or organic sales history verses dropping a new SKU with zero.

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This week on Inspired with Bell... This is part 1 of the Prosper Week specials. A social media maven, Cassandra Craven has been making strides in organic social media for over a decade, bringing her edge and expertise in community management, influencer relations, content creation, social strategy, and analytics to the Helium 10 social branding. At the forefront of cutting-edge tactics and trends, she has been a pivotal part of the company’s growth and evolution as the first woman to ever represent the Helium 10 brand on stage at countless industry events.

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On Thursday’s with Sharon we invite on Joshua Chin the CEO and Co-Founder of Chronos Agency - an Email Market Agency.

Often people believe that email marketing is dead, or Amazon Sellers don’t take it seriously. As you expand your brand off amazon and put your energy into social media, email marketing should be a part of your off amazon marketing strategy.
On today’s show we talk about why all brand
Owners should be using email marketing to expand their reach and potential to increase revenue and ROI.

Joshua explains how we can capture the buyers email through landing pages, how to create great campaigns without pestering your buyers and taking over their inbox, polished emails vs promotional emails, abandon cart emails and much much more.

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Today we will look at the Customer Quality Score that pertains to ranking and reviews and look at some of the logic and reasoning behind it. It is commonly spoke about that A9 has a Customer Quality Score that determines that discounted vs non discounted products are weighted differently. Older reviews are weighted better than newer reviews, and the quality of the customer plays a role in in the review calculation.

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This week I am flying solo as part of following up from the "A10"show a few weeks back. Of course, A10 does not exist, I found this out looking through all the research papers and speaking with respected engineers. Whilst I was there, I decided to take a deep dive and truly attempt to understand how it actually works and present it back in laymen's for you guys to understand and get comprehension. It will get heavy and dry in places but you will understand terms like "Hunger Score", "Ranking Models", "Positive & Negative Labels" and "Blended Score" plus much, more...

Resources

Danny's A9 Slides

A9 Youtube Video

PDF

Blog Post

github

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Melissa Simonson is the General Manager and on the board of directors for the Empowery eCommerce Cooperative, a nonprofit, member-owned co-op founded to help eCommerce entrepreneurs come together to increase leverage and get better prices on services they need. She’s an international speaker and has roots in eCommerce going back to age 15 when she learned html to change listings on products back when Amazon was still just selling books.

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Today on Thursdays with Sharon we welcome Afolabi Oyerokun and Norman Farrar founders of HONU Worldwide.

As the world continues to be impacted by COVID in many ways, the way we source and the entire supply chain system has been impacted dramatically , if you do not adjust, make changes and or prepare yourself and your products for these impacts, you may find yourself without a business!

In today’s episode will be giving tips and tricks on how to source smarter, and how to look at your entire supply chain and understand where you can improve, this includes better and smarter negotiations with your suppliers, holes in your supply chain, optimizing shipping, possibilities in raw material changes and more!

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Yesterday we looked at last weeks Prime Day in terms of PPC results and stats. Today, I am joined by the wizard Norm Farrar and his trusty man boy in Tim Jordan. The ama-sphere has been set a light with these two being photoshopped as superheroes over the last few weeks... However, today is strictly business and they will be joined by John Hefter from Thrasio.

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Joining me today is an all-star cast of PPC nerds and Amazon OG's to discuss how things went last week (over PD)... And we do a geek out on numbers and trends that were spotted. (The good doctor) Ellis Whitehead returns as does the lovely Destaney Wishon, cycle nut Brent Zahradnik, Serbia's finest, Lazar Zepinic and the boy wonder Liran Hirschkorn.

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Greg will talk about Mobile commerce, sms marketing, rented verses owned audiences. iOS updates and more... Greg is the Co-founder & CSO of Via, a mobile commerce software platform. Greg is an expert on mobile commerce and the law's surrounding the messaging space. He's focused on building authentic relationships with you and believes the future of customer conversion will take place on mobile real estate. Greg has worked with brands doing $1B in revenue. Via has generated over $50MM in revenue for e-commerce business owners.

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On Thursday’s with Sharon we welcome back Sharon’s first guest on the Podcast - Adam Runquist AKA Adam Heist who has recently sold one of his Amazon Brands for 7 figures. Should you go broker or DIY? How do you reach out to buyers? How do you pitch your brand? Adam will share his tips and tricks as from a sellers point of view - for how he scaled this brand to sell, and the steps and processes he used to find buyers for his brand and ultimately sell it in under 2 weeks!

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Paul Raelson joins me today to pick apart the implications from a legal perspective and the wholesale changes that would be required if this is reinforced. Amazon statement on negative effects of proposed House legislation Amazon released the following statement from Brian Huseman, vice president of Public Policy, on proposed legislation introduced by members of the U.S. House of Representatives: “We are still analyzing the bills, but from what we can tell so far, we believe they would have significant negative effects on the hundreds of thousands of American small- and medium-sized businesses that sell in our store, and tens of millions of consumers who buy products from Amazon. More than a half million American small- and medium-sized businesses make a living via Amazon’s marketplace, and without access to Amazon’s customers, it will be much harder for these third-party sellers to create awareness for their business and earn a comparable income. Removing the selection of these sellers from Amazon’s store would also create less price competition for products, and likely end up increasing prices for consumers. The Committee is moving unnecessarily fast in pushing these bills forward. We encourage Chairman Cicilline and committee members to slow down, postpone the markup, and thoroughly vet the language in the bills for unintended negative consequences.”

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Back by popular demand, James goes through a series of hacks to improve on your management at 3PL level.

While most twelve year olds were playing with LEGO, James McConnell Jr began his ecommerce journey by selling them on Bricklink. Seven years into his adventures in ecommerce, James started using the Amazon marketplace & FBA program for its scalability. He started, like many, in books and retail arbitrage, then scaled into online arbitrage & wholesale.

A master in supply chain management, James graduated Summa Cum Laude in 2019 with a B.S. in Logistics & Supply Chain Management from the University of North Texas. Most recently, when everyone was scrambling for storage space during the pandemic of 2020, James established Marketplace Prep, a third party logistics company.

James’s early eCommerce experience, self-learning curious mindset, and intuition has led him to delve into new ventures and challenges to stay ahead of the industry trends. For fun, he loves learning new ski building award winning art pieces, and networking with people to further his business curiosity. In business, his applied use of process re-engineering, data analytics, algorithm/process study, has helped him consult, work with, or partner with some of the largest sellers across many marketplaces. Over the numerous years in business, James has established himself as an expert in detailed operational processes, unique to Amazon and other marketplaces that likely get overlooked by other sellers.

By taking complex concepts and breaking them down into simple, actionable plans, James has consulted with sellers to help them understand their business better using data and process improvement to drive business growth.

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This week on Inspired With Bell...

Ershad will walk us through his journey and amazon success.

Ershad Ganji came to the US in 2009 to get his masters in petroleum engineering. After graduating in 2011 he worked for an oil company for 5 years, until oil prices tanked in 2015. He knew he was going to get laid off so he figured that would be a good time to start a side hustle. He started selling tea sets and tea at a kiosk mall for 2 months hated it. Here comes amazon! Now he is an 8 figure seller, soon to be 9. He is married and recently had a baby girl.

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Today on Thursday with Sharon we welcome back to the show CEO of Unicargo Refael Elbaz. Unicargo is a leading Freight Forwarding and Logistics Company catering mostly but not only on E-commerce Sellers.

COVID 19 impacted the logistics world in a way the industry has never seen before, add to that the Suez Canal Blockage, and today we are seeing an increase of 3-4x in container pricing and huge delays all over.

Refael will update us on the current logistics worlds updated and how we can best prepare our inventory for the craziness that q4 will being with it to the freight industry and the impact in pricing, delays, errors and more.

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Tim Jordan returns today to discuss a number of third party funding options for raising debt that can be used to fund a pipeline of products prior to an exit. Depending on your appetite for risk, you can be better off taking safer money off the table. As we all know, on Amazon, you can be cock of the walk one minute and a feather duster the next. Having said that, the right funding terms and options to bring out a new line is an important card to have up your sleeve.

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While most twelve year olds were playing with LEGO, James McConnell Jr began his ecommerce journey by selling them on Bricklink. Seven years into his adventures in ecommerce, James started using the Amazon marketplace & FBA program for its scalability. He started, like many, in books and retail arbitrage, then scaled into online arbitrage & wholesale.

A master in supply chain management, James graduated Summa Cum Laude in 2019 with a B.S. in Logistics & Supply Chain Management from the University of North Texas. Most recently, when everyone was scrambling for storage space during the pandemic of 2020, James established Marketplace Prep, a third party logistics company.

James’s early eCommerce experience, self-learning curious mindset, and intuition has led him to delve into new ventures and challenges to stay ahead of the industry trends. For fun, he loves learning new ski building award winning art pieces, and networking with people to further his business curiosity. In business, his applied use of process re-engineering, data analytics, algorithm/process study, has helped him consult, work with, or partner with some of the largest sellers across many marketplaces. Over the numerous years in business, James has established himself as an expert in detailed operational processes, unique to Amazon and other marketplaces that likely get overlooked by other sellers.
By taking complex concepts and breaking them down into simple, actionable plans, James has consulted with sellers to help them understand their business better using data and process improvement to drive business growth.

Source: https://marketplaceprep.com/ipi

Source: https://marketplaceprep.com/restock-limits

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Jordan will discuss his experience with writing and creating personal brands such as Consulting.com, Agora Financial, Robert Kiyosaki, Adrian & Anthony Morrison, Jay Abraham, Rich Schefren, Alex Jeffreys and more. Jordan Menard is the Founder and CEO of Motif Digital, a full-service digital marketing firm that creates, produces, buys, and scales digital acquisition campaigns for some of the world's biggest brands on Facebook, Instagram, and Amazon. Mostly recognized for scaling Facebook ads, Jordan has worked with Diff Eyewear, Consulting.com, Jordan Belfort, Agora Financial, Robert Kiyosaki, Adrian & Anthony Morrison, Jay Abraham, Rich Schefren, Alex Jeffreys Dan Lok, and more. Jordan travels the world speaking about e-commerce and Facebook ads, and has personally scaled ad campaigns over $150k per day in ad spend.

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On Thursday’s with Sharon we welcome Talor Ofer from www.retail-empire.com to discuss getting your products into Retail Stores and Specialty Stores. We discuss how pricing a product to sell in wholesale works, how to find the contacts needed, compliance, payments, logistics and more.

Talor has been selling products offline to retailers and specialty stores for over 16 years. Over the years he had sold to over 60 different retailers across the USA Today Talor continues to sell his own line of products + coaches and closes deals for online vendors on how to expand their sales to many different offline platforms.

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Today I bring in Jason Boyce (Prosper Show) to get a full breakdown and insights into the current antitrust lawsuit and the treatment of third party sellers.

The report finds that Amazon “has monopoly power over many small- and medium-sized businesses.” It says these businesses largely “do not have a viable alternative to Amazon for reaching online consumers.” The report alleges that Amazon “has engaged in extensive anticompetitive conduct in its treatment of third-party sellers.”

One interesting tidbit from the report: “Publicly, Amazon describes third-party sellers as ‘partners.’ But internal documents show that, behind closed doors, the company refers to them as ‘internal competitors.’ ”

Source: GeekWire

Jason Boyce, the author of The Amazon Jungle and founder of Avenue7Media, began selling direct to consumer as an e-commerce retailer in 2002, and as an Amazon Merchant in 2003. Together with his A+ teams, he has bootstrapped several of his own brands to success with methods developed over nearly 20 years of real-world experience. These methods helped Jason’s company become a Top 200 Amazon Seller and a top 1,000 E-commerce seller according to Internet Retailer Magazine. In 2014, while speaking at several Amazon Selling and E-commerce conferences, Jason realized that helping others succeed was more meaningful than growing his own brands. He began supporting a small group of sellers in 2014 which spawned Avenue7Media, a 21st-century product marketing agency.

Start from page 276 https://judiciary.house.gov/uploadedfiles/competition_in_digital_markets.pdf

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We have known since day one the customer always comes first. We also know our place in the food chain based on how we are treated. So, what happens when an Amazon customer is pissed off and they decided they want to take it out on you (via reviews, insert your crime here)... Or they are social warriors that pull you on products that you have certs for, yet will write negative stuff in Facebook groups and on their blogs. Today, we bring in leading industry legal eagles Yael Cabilly and Jeff Schick to talk about what action we can take against rogue customers on the platform.

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 Van Oakes will give us an insight into his life and all of his rags to riches story. If you’ve ever watched the Discovery Channel, chances are, you may have already seen his work. Van is the CMO of DieselSellerz, an online eCommerce store featured on the hit TV show, “Diesel Brothers”. DieselSellerz has since built an eight-figure empire using social media influencers with interests centred around diesel enthusiasts.

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On Thursdays, with Sharon, we welcome Barbara Boschen from CoMerchant a company that helps Amazon sellers to get their products onto Wallmart... Barbara Boschen left the corporate world to become an online entrepreneur. After building a successful 7 figure product-based business, she branched out to coaching, account management, and software services. She is the Co-Founder of MerchantMinds which includes two apps: CoMerchant for relisting from Amazon to Walmart and EasyKey to grow Amazon sales through automated keywording. Barbara believes you need to be creative to find the ways you can prosper in the spaces others overlook. This approach has led to innovative approaches to sourcing, selling, and marketing. In the podcast session, she will get us tips on how to get into Walmart, what is needed, how Walmart works and more!

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This week we bring in the guys from Thrasio, Elevate Brands and Perc,h to chat about some of the comments from last week show we did with an Investment Banker. It is important to get all views out in the open and these guys have kindly stepped in between their busy schedules.

Rob Bell is the Chief Growth Officer of Elevate Brands, a leading Amazon reseller and private label operator + acquirer. Rob has significant experience in international commodity trading, investment banking and principal investing. From Melbourne, Australia originally, he now calls Austin, TX home.

Ken Kubec is Vice President Acquisitions at Thrasio, the consumer goods company reimagining omnichannel commerce and the largest acquirer of Amazon brands globally. At Thrasio, Ken and his team have spoken with and analyzed thousands of Amazon FBA businesses and negotiated deals for over 100 acquisitions over the past two years. Prior to this role, Ken ran a $15M/yr Amazon FBA business while consulting with an Amazon 3rd party software provider. Before entering the Amazon ecosystem, Ken spent thirteen years in investment management as a stock analyst and portfolio manager overseeing $500M+ of institutional assets at some of the top investment management firms globally including Fidelity, State Street and Manulife.

Brandon Hendrix is a growth marketing executive with a talent for spotting commercial opportunities through the use of online innovations and data-driven decision making. He has held Senior Leadership Team roles in several industries including Technology, Entertainment, Advertising, and Direct to Consumer. His areas of expertise include Amazon, digital advertising, DTC, creative production, awareness generation, and discovering unique insights that will dramatically influence business growth. He is a proven marketing leader with continued success in high-growth startups managing and scaling today's hottest brands.

Nate Jackson is the VP of Acquisitions at Perch, a technology-driven commerce company that acquires and operates top Amazon third-party and other D2C brands at scale. Prior to Perch, Nate was a Senior Manager at Bain & Company’s Private Equity Group. He received his MBA from Carnegie Mellon’s Tepper School of Business.

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We are still getting the persistent talk of A10, the new / upgraded A9 that we should all be optimising for. In this session, I bring back Anthony Lee, Ivelin Demirov and Zack Franklin whom need little introduction when it comes to ranking on Amazon.

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This week on Inspired With Bell... Jason Akatiff will give us an insight into his success and how he has been able to continually grow 2 businesses and scaling rapidly. Jason runs 2 businesses both over $60M a year and growing at 50% and 100% per year. His goal is to build a billion dollar company in the next 4 years. He has almost 20 years of specific digital marketing and business building experience and loves to work with smart people.

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On Thursday with Sharon we welcome Sacha Gorelik founder of Sacha Gorelik Copywriting onto the show.

Sacha Gorelik is an anomaly in the Amazon industry. She started as a normal freelancer on Upwork and soon became a sought after copywriter and brand strategist all quite by accident. Somehow she juggles running her small boutique biz while looking after 4 tiny humans.

Although she hates to brag, she’s worked with HUNDREDS of Amazon sellers helping them to increase sales and brand loyalty. Today we’ll be talking about brand personality. What the heck that means, how to find your personality, and why it’s essential for connecting with your customers.

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CHRIS SHIPFERLING offers invaluable insight to help sellers and buyers reach their full potential before and during, and after the sale of their business. Chris also serves as the Head of Business Development for Global Wired Advisors, leveraging his background in sales and digital marketing to grow the brand. For the past seven years, he has focused exclusively on high-level consulting for multi-million-dollar omni channel, digitally native, and Amazon-based private label and re-seller brands. Chris is especially adept at finding Client Companies that are poised for sale, guiding them through the initial steps, and preparing them to make the best possible first impression. Chris enjoys working closely with owners throughout the process of selling their business, getting to know them on a personal level so that we can better assist them in realizing their goals.

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Today, I will do a tear down and do a reconstruction on a couple of videos, to show you how to get the best bang for your buck, when it comes to producing video content for your Social Media, PPC or product videos. The principles are pretty much the same across the board other than length and target audience. We look at the importance of emotive music, why you should never use a Voiceover Artist and how to build a mini team to get the best video for your budget.

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Paulina Masson will talk about special systems that she has created which make her life easier and helped her become more successful in all areas.

Paulina sold her previous SaaS business for 7 figures. She is now building CreatorBooks, a bookkeeping software for Content Creators. Paulina comes from a software development background, with her current focus being on marketing.

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Emil is a medical doctor, health coach and entrepreneur. He has developed a programme that helps high performers fulfil their potential through fat loss and health optimisation. He practises what he preaches and lives a healthy lifestyle while travelling the world, running multiple businesses and (most importantly) embracing life and all of it's experiences. He has experimented in the past with the limits of human performance as both a bodybuilder and national strongman competitor and the extremes of nutrition including fasting, veganism and ketogenic style dieting. He has applied scientific rigour to his trials using blood tests and biometrics to gain information allowing him to optimise his current lifestyle and programme.

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Today on Thursday with Sharon we welcome Michele from GS1 US. As amazon enforces even more the push towards using GS1 only barcodes, today We will be speaking about the new GS1 US offer for single UPCs(GTIN) purchasing, and answering question in an around the GS1 and Amazon relationship, why GS1 US? Do you need to be living in America to be registered with GS1 US? And much more!

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Today, I will be showing a friends tool that is in beta, to demostrate Geo-Rank and some of the possibilites for optimising in the future.

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Destany Wishon and Leo Sgovio join me today as we discuss the heart attack over the weekend as many sellers see their products disappear from organic results which lasted a few hours to a couple of days. Some of the losses run into the millions for the larger blue chip brands that Destany looks after. However, adjusting PPC bids helped claw back poor results earlier in the day.

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This week on Inspired With Bell...

Joseph will dig deep into the Amazon automation business, his military background, his passion for traveling in a van and the ability impact the minds of those around him.

Joseph Carter went from a broke military veteran to a multi-millionaire entrepreneur who travels the country in a van. Joseph Served 6 years in the military as a Navy FMF Corpsman from 2008 to 2014. When he left the military, he had less than $800 to his name. He was eager to start his new life in the civilian world, but he yearned to take a different approach from the structured Military environment he had been accustomed to.

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As we continue our series on Biohacking for Amazon Sellers. Today I bring in David Toman from NootropicExperts.com to discuss how you can turn your brain back on. We talk about the stigma around nootropics and then difference between them and smart drugs. We discuss building stacks... David built two for me, one AM (to optimise my productivity) and one PM (for sleep, or lack of). We also chat about some quick wins for you guys sitting in front of the computer day in and day out in order to squeeze out some more productivity and get time back for your family and downtime.

About David Toman

I was diagnosed with Adult ADD several years ago. Up to then I had no idea why I had a problem with focus all my adult life. Ritalin turned the lights back on for me. A couple of years after the ADD diagnosis I ended up in the ER. And was told I was hypothyroid. A full-page, two-column list of symptoms including brain fog. Not only was I struggling to focus, my memory was failing too. Episodes of not remembering dates and appointments, a failing business, and a crumbling marriage. I saw psychologists, doctors, endocrinologists, neuroscience specialists and therapists. Two unrelated doctors tested me for dementia, and early-onset Alzheimer’s disease. One of the tests is the “Mini-Mental State Exam”. A “health professional” asks a series of questions designed to test a range of everyday mental skills.

The maximum MMSE score is 30 points. A score of 20 to 24 suggests mild dementia, 13 to 20 suggests moderate dementia, and less than 12 indicates severe dementia. I got 30 points on every test.

Nootropics Saved My Life

I’m a Virgo. And this means I’m very methodical in my approach to life. There had to be another answer to my cognitive problems. And thus began years of research and experimenting. I had to find out if there was a way to deal with brain fog and ADHD naturally. Ritalin was able to help me focus. But was not helping in the memory and thinking department. Years of searching websites, reading stacks of books, and combing through the forums. And I was able little by little to get my brain working again. Better than ever before. With the right combination of supplements and lifestyle changes, I’ve been able to reduce my use of prescription stimulants.

My business turned around, my relationship is better than the day we got married, and my brain is firing on all cylinders. And I continue to tweak and refine every area of my brain and cognition.

Check out his website to find out more... https://nootropicsexpert.com/

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On Thursday’s with Sharon we Welcome Yoni amazon founder of Getida and Nir Raveh from Marketwize to discuss the latest emails sellers have received after asking multiple times for reimbursements. Getida is a service that helps Amazon Sellers get money back that amazon legitimately owes them. Yoni will help us understand how we can avoid these suspensions and how to ask for reimbursement the right way. Nir Raveh helps sellers to get out of sticky situations like suspensions and will tell us how to tackle this issue should you come across it.

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Last week Christian Otto Kelm joined us to discuss how he and his team are no longer seeing the correlation when using Amazon PPC to rank organically. Today, my cofounder and good friend Dr Ellis Whitehead joins to to discuss our findings and how we using PPC across dozens of our clients at Databrill. If you have a competitive Conversion Rate with PPC, PPC sales definitely boost Organic Ranking - We will demonstrate this all on today's show.

Ellis Whitehead
A Data Scientist and Algorithm expert, Ellis’ has a proven track record in his ability to solve complex problems and turn them into simple solutions through software engineering, mathematics and data science.

He has been deeply involved in the success of the groundbreaking, Amazon software tool, Jungle Scout.

Ellis became inspired to solve these complex problems after completing his PhD in automation and data science.

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With over 13m data points and 200,000 email addresses exposed this is one of the biggest breaches we have seen in the Amazon community. Lots of huge sellers have been caught in the crosshairs for review manipulation on an unprecedented level.

Joining me today live from China will be Chris Davey and Cameron Walker... From the US, Brandon Young and John Hefter from Thrasio.

"The SafetyDetectives cybersecurity team uncovered an open ElasticSearch database exposing an organised fake reviews scam affecting Amazon.

The server contained a treasure trove of direct messages between Amazon vendors and customers willing to provide fake reviews in exchange for free products. In total, 13,124,962 of these records (or 7 GB of data) have been exposed in the breach, potentially implicating more than 200,000 people in unethical activities.

While it is unclear who owns the database, the breach demonstrates the inner workings of a prevalent issue affecting the online retail industry.
Source: Safety Detectives

Chinese new site, use Google Translate

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This week on Inspired With Bell...

The balance between launching products, building a team and systems

Tomer started selling on Amazon in 2015 with no background in online sales. While growing his Amazon business, Tomer started consulting advanced sellers. Tomer is known for helping sellers scale their business by showing them how to release the day-to-day operations, so they could focus on scaling the business instead of running the business.

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To kick off our series on Biohacking for Amazon Sellers we kick off with Testosterone Replacement Therapy. My first reaction to TRT was it was for meatheads in the gym to get big and focused on external aesthetics and vanity. However, low testosterone in men is a massive health hazard and leads to long term health deficits with low sex drive/libido and/or erectile dysfunction, Poor cognition/poor arithmetic/brain fog, fatigue/tiredness and loss of muscle mass/sports performance. Testosterone plays a vital role in the workings of the heart, kidneys, skin, bone health, sex organs and muscle maintenance and growth. Having optimal levels means you can operate on a similar level to someone 20 years younger.

Alastair Kennett is the Founder and Managing Director of Optimale, he suffered from low testosterone for several years before finding TRT. Both him and his brother have benefited hugely from the treatment, and they recognised that TRT was poorly provided by the NHS and other private doctors. So in 2017 they decided to start Optimale with the aim of providing convenient, safe and affordable TRT using the best protocols available in the UK.

Thomas Fallows-Baker is currently working part time at Optimale, supporting patients and helping to spread awareness of TRT. He is about to complete his degree in Medical Physiology and then will work full time at Optimale.

Optimale provides the top Testosterone replacement therapy protocols and treatments, directly to your doorstep, and can offer remote consultations and blood testing for convenience and effective monitoring.

Visit Optimale today at: www.Optimale.co.uk

Or read more at: www.Optimale.co.uk/trt/

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On Thursday’s with Sharon we welcome Paul Baron, 7 figure Brand Builder and Chat Bot Marketing Expert. Paul is the founder of Chat Marketing University and The Chat Agency. His brands have been featured on the Rachel Ray Show, in Forbes Magazine, Parents.com and NYTimes.com among many others. Paul will be speaking and giving expert advice about working with influencers and how working on Brand Building & Awareness has helped him grow and scale his brands to 7 figures.

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In this episode we have an allstar cast including Kevin King, Norm Farrar, Tim Jordan, Izabela Hamilton, Steve Simonson and John Hefter. We will look at the forth coming events in the US, including Prosper Show and what is happening around Europe and of course the UK.

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Christian Otto Kelm is the Vice President of Product for AMALYZE AG. He is responsible for the development of the tool and is one of the leading experts for Amazon PPC and Amazon SEO in Germany. Whilst at gaming accessories manufacturer Speedlink he set up the Amazon European channel, later, he worked for the Amazon agency Factor-a and after that he joined KW Commerce which is one of the biggest Amazon sellers.

Today we will take a look at datasets Christian and his team have collected; analysing the correlation between Organic ranking using Amazon PPC from their perspective.

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This week on Inspired With Bell...

Navigating DTC in the iOS 14.5 era. Jason Wong is the founder and CEO of Wonghaus, a brand incubator specialising in developing and investing in consumer brands.

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On Thursday’s with Sharon we welcome back Gracey Ryback founder of DealCheats.

Gracey is an influencer who has helped Amazon Sellers and Brand generate over 7 Figures in Sales through promoting their products on Tiktok through her account DealCheats with had over 971k followers! She is also an Amazon Live influencer but today we will focus on Using Influencers on TikTok to help Increase sales and brand awareness from an influencers point of view.

We will cover topics including, How she picks what products to work with? How do brands approach her? What do influencers look for when choosing what products to promote and much more!

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On Thursday’s with Sharon we welcome back Gracey Ryback founder of DealCheats.

Gracey is an influencer who has helped Amazon Sellers and Brand generate over 7 Figures in Sales through promoting their products on Tiktok through her account DealCheats with had over 971k followers! She is also an Amazon Live influencer but today we will focus on Using Influencers on TikTok to help Increase sales and brand awareness from an influencers point of view.

We will cover topics including, How she picks what products to work with? How do brands approach her? What do influencers look for when choosing what products to promote and much more!

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The latest Account-wide storage announcement, was packaged as a "relief" for sellers has been fine for bigger sellers with limited launches, but will be devastating for brand new sellers and ones who are expecting large launches. If a brand new seller had 6 ASINs going into Amazon at the 200 unit limit, they will technically be in violation.

As always, Amazon is going through some major changes, and the time they are taking to communicate and enforce those changes is so haphazard that it will likely put some sellers out of business.

Talal Asad is owner/principal of the small eCommerce consultancy Brand Together. They work with CPG brands of varying sizes, with the aim of giving a collaborative approach to share ideas, business tips and scaling. He has been doing Amazon for over 5 years, first as a Digital and eCommerce lead for an energy drink brand that was in over 2400 stores in the United States. Prior to that he was running multimillion dollar DSP campaigns for Fortune 10 and Top 10 agencies.

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Today Fiona Soutter joins once again to talk us through a suspension and a troublesome recovery to get back to selling 100 units a day. We will discuss all the issues and mistakes and how we were able to turn it around.

After leaving a teaching career in 2008, Fiona Soutter saw the opportunities in running an online business. The mother of three was drawn to the idea of being a ‘digital nomad - she wanted the flexibility of working anywhere, anytime. Fiona dedicated her efforts to learning about the world of digital marketing. She founded a consultancy business, spoke at seminars, published her book, Mumpreneurs Online: EXPOSED and featured as an expert author in other books on the topic. However, a car accident in 2014 derailed Fiona’s progress and she had to fight through years of chronic pain, and all that came with it, to re-establish herself. In 2020, Fiona launched her e-commerce business. By combining her accumulated skills with a strong purpose, she developed a brand that resonated with her audience, which resulted in her being able to quickly grow it to a 7-figure turnover.

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Shopify DTC eCommerce brands. Strategies and tactics to improve the online experience and how it can translate into additional revenue for brands.

Sergii Popovych is the founder of CommerceMate, an agency based in LA with a mission to help small and medium-sized brands on Shopify improve their online experiences and generate more revenue. He spent most of his life working in tech, startups, and marketing before finding his true passion in eCommerce as an intersection of everything he loves, business, marketing, technology and design. He’s worked with many big names and celebrity-owned brands (Jlo Beauty, Cindy Crawford's Meaningful Beauty, NZXT Bld) in the past. In 2020 he decided to take his experience and leanings and start his own agency to help smaller brands and founders. When he’s not working, he spends his time traveling and striving to live a more eco-friendly and sustainable lifestyle.

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Today on Thursdays with Sharon we welcome back Destany Wishon Co Founder and CMO of BetterAMS.

Sharon and Destany will be digging into Sponsored Display Ads, What is a Sponsored Display Ad, When do we use these types of Ads, How to use Display Ads to Scale and reach a wider range of audience, Placement and the new audiences features recently added.

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Liran needs little in the way of introductions. Today he will be talking about getting the most out of the upcoming Prime Day. The rumour has it, the two day affair will land on either Monday 14 and Tuesday 15 June, Monday 21 and Tuesday 22 June or Monday 28 and Tuesday 29 June.

Liran has been selling on Amazon since 2014. Since then, he has successfully launched multiple million-dollar private label brands. As the CEO of Incrementum Digital, he applies his expertise to empower other Amazon sellers. He also enjoys giving back to the Amazon community through his podcast and E-commerce mindset.

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Tiffiany Hepburn is the founder & CEO of Eat Sleep Amazon, LLC, an agency that helps Amazon sellers with Account Health issues, such as account suspensions, blocked ASINs, IP claims, & manually sourced online arbitrage leads lists. She began selling on Amazon FBA in February 2019 and quickly fell in love with the platform. Today she runs an Amazon FBA business while healing from Lyme disease & medical disabilities. She has a passion for all things Amazon FBA and living a life of intention and purpose. She resides in Austin, TX with her dog, Blake.

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Klaidas Siuipys is a young passionate entrepreneur who has been in the Amazon space since 2015. He started with his family business and grew their Amazon account to 7 figures in the first 2 years with 300% annual growth. After 3 years in his Amazon journey, he started working with other sellers and in the last 2,5 years has reached impressive results. He is now managing the biggest local (Lithuanian) Amazon sellers Community (+4,000 strong) Klaidas agency has grown one of their clients from $50k to $1.2M in monthly revenue in only 7 months, while maintaining 40% profit margin. Most of the companies he has partnered up with for account management that started at 0 or 5 figures, are now doing 7 figures yearly.

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Today on Thursdays with Sharon we invite Nir Raveh CEO of Marketwize. Nir is an Amazon Seller and brand builder who over the years has had to deal with many ups and downs with Amazon, His wife and himself started offering amazon services after learning how to deal with the ugly sides of Amazon. Today we will be speaking about ugly subjects like de-indexing, change of categories, deleted reviews, flagged as restricted and together talking about solutions on how to deal with these situations when they come up.

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Today we chat about service providers, this can be a touchy subject as some can work out really and others, not so good. This happens of course in any industry and it is how you vet them that is really important. Kristina Mertens is the Matchmaker and Partner at Sermondo, the largest global directory platform for Amazon services. It’s her mission to help Amazon sellers grow their business internationally by connecting them with the right service providers from all around the world. Her passion is creating content that educates sellers on how to successfully establish B2B relationships and interviewing different Amazon experts for the Sermondo Talks podcast.

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Jana is a certified translator, international speaker, an e-commerce consultant and also the founder of 7-figure Amazon dedicated translations agency - YLT Translations. She has had over 5 years of experience working with various 7 to 9-figure Amazon sellers and is very passionate about her work.

YLT has alo been working with all the leading acquirers such as Thrasio, Elevate brands, Perch and many more.
Jana was also a business development manager in one of the biggest North European online eCommerce platforms for 8 years where she had gained a lot of experience with online businesses.
She doesn’t only lead the team of 60 people, but also completely understands E-commerce and Amazon and has created an Amazon dedicated translation agency which helps sellers scale their businesses across different international marketplaces.

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This week with Bell...

Steven Pope will talk about the changing space, Chinese coming in from the left with direct to consumer pricing pressure, aggregators coming in from the right increasing competition, and Amazon pushing down from top with new policy and procedures. How to overcome all of this.

Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.

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On Thursdays with Sharon we welcome back Refael Elbaz, CEO of Unicargo - one of the leading logistics companies for focused on e-commerce sellers.

Refael will update us on the current situation with shipping price increases, the impact the Suez Canal blockage has on the supply chain industry, current updates on what is happening in certain Ports in the USA & Europe and tips for for all sized import based Business Owners for how to manage your supply chain in the most efficient way during these times. This is an Episode you don’t want to miss!

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As e-com sellers, we all need to find ways to drive traffic. Fortunately, there is a whole world of top end digital marketers out there that need OUR products. Today, Tim Jordan shares with us how he utilises affiliates to boost his Amazon sales!

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Today I chat with founder Bill Evans on his new platform to aggregate selling your Amazon business to handpicked buyers without brokerage fees. The market for Amazon FBA businesses is exploding. Over $1b has been poured into market aggregators in the last 12 months alone.

Bill is the creator of FBA Private Market. He is a former corporate M&A attorney with expertise in eCommerce & SAAS transactions. He has also been a $1m+ Amazon FBA seller since 2016.

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Steven will discuss consumer’s psychology, the mindset and the mental game of business.

Steven Black has been a marketer for 15 years. He specialises in consumer psychology, content marketing, and audience building. He owns and operates multiple online brands and runs the largest fb group for amazon sellers who want to talk everything marketing and brand building - Unstoppable FBA. He also has a following for his writing and talks about the psychology of business.

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On Thursday’s with Sharon we welcome Fredrik Grönkvist the CEO of Compliance Gate, a resource for Importers for Compliance needed for products imported into the USA, Europe and Australia. Fredrik who is based in Hong Kong comes from a manufacturing and product development background, during his years of developing products for brands he realized the lack of knowledge importers have when it comes to making sure you have the right certifications, labeling and product testing for your products. In today’s session we will be going over what compliance is, what it means on an amazon level and importing level, we will also be covering certifications, labeling and product testing.

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Micheal Hartman returns to let us know what he's been cooking up in the lab in terms of performance marketing. Also, we go into why he scaled his team to 240 staff through the pandemic and some of the issues he faced along the way. How building the right teams for on and off Amazon businesses is key to success in the current climate.

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Dr Yev (Marusenko) is back and we will discuss an array of things that could play a big part in your Amazon business from API's, fulfilment networks, attribution and why absolute data doesn't matter anymore for marketing optimisation. Yev focuses to help advanced brands scale through innovative software using external marketing and ad partnerships. He is without doubt one of the best brains in our community, highly regarded by his peers and moves the needle when it comes to innovation.

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Frank Acosta runs a branding agency based out in NYC. Today we will be discussing how to scale on a large level, and his experience in building teams internationally. After building an online television channel, Frank stepped out to open a creative agency. Learning the importance of how to keep things moving, to break rules and being adaptable is a big factor in success.

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On Thursday’s with Sharon, we welcome back Kian Golzari from Sourcing with Kian. After working with hundreds of sellers and importers between themselves, Sharon and Kian will be sharing the biggest mistakes they have seen sellers make when it comes to Sourcing products from Asia and specifically China. Topics discussed will include product development, not abiding by correct regulations, inspections, negotiations and more!

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Andrew Erickson is an engineer turned entrepreneur. He has several private label brands that combine to multiple 7-figures in sales on Amazon and the host of the Zon Con Podcast. Today we chat about the pros and cons of various funding sources for your Amazon business to help scale and grow and some of the pit falls to avoid taking in external money.

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The Onsite Associates Program is an extension of the Amazon Associates (affiliate) program, that brings product-related content from third-parties onto Amazon to help customers research and discover products they might be interested in. Amazon Editorial Recommendations are short articles
by Amazon approved publishers of bloggers and influencers. The best thing about Amazon Editorial Recommendations is that they appear on page 1. This is massively underused, especially in the UK. Today I bring back Shane Oglow as we spar back and forth on some advanced level stuff and what you can do with editorials to enhance your ranking and PPC strategies.

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Justin will talk about how to build a global company in a two years with zero business background.

Justin Breen is CEO of the PR firm BrEpic Communications and author of the No. 1 International Best-Selling Book, Epic Business. Justin is hard-wired to seek out and create viral, thought-provoking stories that the media craves. And he finds the best stories when he networks with visionary entrepreneurs and executives who understand the value of investing in themselves and their businesses. Justin believes strongly in the power of introductions and creates important relationships through those introductions. He is an extremely active member of Entrepreneurs' Organization, Strategic Coach and Abundance 360, and he has an incredible global network of visionaries and exceptional businesses.

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On Thursday’s with Sharon we welcome Ashlin Haden from Ashlin Hadden Insurance as we discuss the subject of Insurance for Amazon & ecommerce Sellers.
Did you know that if an amazon buyer trips on your ups parcel before they have even opened your product, they can sue you? Did you know amazon is asking sellers to upload their Insurance Certificate that is requested for every professional account holder to have?
Join us as we discuss why it is so important to have insurance and the ins and outs of insurance for specifically amazon sellers.

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Today we continue our Conversion Optimisation series with my sparring partner Zack Franklin. He will be going in-depth on using Google Tag Manager. Which is a free tool that allows you manage and deploy marketing tags (snippets of code or tracking pixels) on your website (or mobile app) without having to modify the code. I'll be showing how we took page load times from 11.5 seconds and insight rating of 25 and 2 (Mobile & Desktop) to 1.5 seconds and insights rating of 95. If 100ms of latency costs Amazon 1% in sales then you know why super fast landing pages matter.

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Joe Reichsfeld returns as we get into the data of the increases in cargo and FC's space in the last 12+ months. The sheer numbers of locations and expansion of both FC's and Hubs is mind boggling. Beyond Amazon’s retail rivals, the mass opening of small, quick-delivery warehouses poses a significant threat to United Parcel Service and the U.S. Postal Service. Amazon.com Inc.’s Prime Air fleet will grow nearly fourfold to about 200 planes within the next few years. What does this mean for Amazon Sellers? Today we pick apart the data and look to understand where the puck is going.

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This week on inspired with Bell...

Marczell Klein helps people change their mindset extremely quickly using hypnosis and other psychological techniques so they can achieve the financial success they desire, attract the relationships they want, and conquer their physical and mental health.

Marczell is a success coach who travels all over the world giving seminars teaching people how to change their mindset quickly so they can have the wealth health and relationships they want.

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On Thursdays with Sharon, We bring on Dana Midkiff an Amazon Handmade Seller and coach. Seven years ago Dana started her handmade business, fast forward to today, she now has a built a 7 figure brand, has a team of almost 20 employees, and has scaled to 7 figures through selling on amazon handmade! We will deep dive further into understanding how Amazon Handmade works and how it is different from selling on Etsy or the usual amazon platform!

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Today Yoni Kozminski joins me to chat about scaling up with a team built around Executive level VA's. This is an interesting approach as the dynamics change when your VA has deep knowledge with a background in corporate. It can be very expensive to build teams, especially the right one for your business.

Yoni is a former Amazon Seller having scaled an Amazon business from 2 - 5m in 12 months that was acquired. Today he is the Founder & CEO of MultiplyMii & Escala two business-focused on supporting business growth by way of process improvement and highly-skilled, cost-effective professionals in the Philippines. A driving mission of the business is to create better opportunities for talent in the Philippines and as a result, in just one year the business grew from four team members to 130 full-time on payroll. This has also seen the start of the Successful Scales Podcast where Yoni interviews now successful professionals on what it takes to scale a business.

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Welcome to part 4 of the conversion optimisation series, today we will review the multitude of landing page changes, the target market of sellers doing 1 million and above. This is super critical as they are less than 1% of the market so your data has to be really dialled in. How to get started with Google Data Studio, creating benchmarks and segmenting to each international market. We look at, and set up, A/B split testing with Google Optimise and finally, page load times one of the biggest killers of website conversion unless micromanaged on the backend.

Conversion Optimisation Series

Part 1
https://www.facebook.com/danny.mcmillan/videos/10158740321721075/

Part 2
https://www.facebook.com/danny.mcmillan/videos/10158742970056075

Part 3

https://www.facebook.com/danny.mcmillan/videos/10158760684501075

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This week on Inspired with Bell...

This conversation will change the way you think about time, success, purpose and productive fulfilment.

My guest this week is Jesse Elder, an action philosopher, explorer, and teacher of practical techniques for simply getting better at life. A former fighter turned entrepreneur, he has coached some of the world’s top entrepreneurs and their teams, created the Mind Vitamin video series seen by millions on social media and has helped people around the world reclaim their natural state of genius, free from fear and worry. He lives in his native Austin Texas where he enjoys writing, homesteading, creating music, riding motorcycles and occasionally writing about himself in the third person.

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On Thursday’s with Sharon, we welcome Gracey Ryback. Gracey is an Infulencer with over 500k followers on TikTok, and also has an Amazon Livestream Channel where she promotes brands and products. We will be speaking about how to approach influencers to promote your products, how amazon livestream works and more!

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In the third instalment of the Conversion Optimisation series, I used two sites to get feedback on our Databrill PPC Management company. This produced a huge amount of insights to put a Conversion Rate Optismisation plan in place, to dial in our landing page efforts. This is designed to cut waste on blind ad spend and giving our target Avatar everything they want with lower barriers to entry. Qualitative Research Qualitative data is defined as non-numerical data, such as text, video, photographs or audio recordings. This type of data can be collected using diary accounts or in-depth interviews, and analysed using grounded theory or thematic analysis. Sites used in this session https://www.databrill.com/ https://fivesecondtest.com/ https://www.pickfu.com/

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Brandon Young returns to chat attribution traffic and building up a list that you can tap into for specific actions that can impact your Amazon lunch. We discuss insert cards and other strategies that elongate multiple channels and traffic overspill to raise signals for ranking and more...

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This week on Inspired with Bell… We are diving into an exit discussion with 3 sellers (Tom Peper, Idan Barzilay and Oded Lilos) who sold their brands last year. We'll gather tips and advice, as to the best way to prepare for an exit. Yael Cabilly, is one of the co-founders of Fortunet, an investment banking firm that focuses on medium and large Amazon businesses. She's also the founder of E-Cabilly, one of the leading law firms in the ecom space.

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On Thursdays with Sharon, Sharon is joined by Anna Davidson - Amazon Seller and Brand Builder to discuss different ways to find products to sell on amazon. We will dive into how to find products without using software as your starting point, different methods, different market places, Buyer Avatars and more!

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In this session we will look at why sliders are bad. When ugly landing pages work, what to avoid with affiliate style pages and building out a landing page our home page with research. Why it makes sense to have a team that work on all the different facets and you all bring the knowledge together for a better user experience.

Why sliders are bad https://cxl.com/blog/dont-use-automatic-image-sliders-or-carousels/

Research into building a landing page

Who is on your team?

Designer, Copywriter, UI and researcher for your customer avatar.

When you try to do all this yourself, it will be hard to get a great product finished as the skills

Tools

https://www.colourlovers.com/

Customer feedback

https://www.pickfu.com/

https://fivesecondtest.com/

https://www.usertesting.com/

https://www.userzoom.com/

Browser validation tool

https://www.browserstack.com/

A/B Testing

https://www.optimizely.com/

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Over the next two shows I will be flying solo as I go in-depth on conversion optimisation on your Amazon third party sites. The episode we will take a look at the anatomy of a landing page and conversion colours. I will show a few examples on why it is very important to build a lander / Home page that is relevant to your audience. Example, Apple does not have long landing pages full of hypnotic copy. Why? Because they are not selling e products or marketing tools to marketers. This goes the same for Tesla, Nike, Coca Cola and Versace. What does this mean for your high ticket product? Or, you refined brand that sells beauty or fashion products?

Resources

Reviewing site home pages
https://www.shopify.co.uk/blog/shopify-stores

Importance of design
https://cxl.com/blog/first-impressions-matter-the-importance-of-great-visual-design/

Other sites that were mentioned
Events
https://brandedbywomen.com/

Service based business
https://www.databrill.com/

Kevin King site
https://www.billiondollarsellersummit.com/

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This week with Bell...

Som will be discussing the expectations of women and how they could only be good in business or a great homemaker. Another topic will be the importance of having more women focused communities.

Som is a serial entrepreneur, bestselling author, motivational speaker and investor. Armed with a PhD degree in Economics, has served as the former Vice-Chairperson of NASSCOM Product Council, a core committee member of WEP – NITI Aayog and as a board member at Kotler Impact. She is at present the MD and Founder at Assiduus Global with offices in New York, Manila and Bangalore. She has formerly been the Founder and CEO of Unspun Group, one of India’s first ad-tech companies and the Founder of IRA – House of Designers, a crowd-sourced social impact multi-million-dollar fashion label. As a serial entrepreneur, Som has a strong focus on building, enabling & scaling brands across digital platforms and global E-commerce marketplaces in Nutraceutical, Health & Beauty, Fashion, Houseware & Kitchenware segments. Som is also a Global Mentor at Google Launchpad and a Mentor of Change at Atal Innovation Mission. She speaks at influential platforms, forums and events such as RISE conference, Economic Times Conclave, London Tech Week, TiE summit US and the like. Som is the author of bestselling book - Decoding Digital:Unlocking Digital Barriers that entails a detailed analysis of digital sciences, its impact on marketing and serves as a manual, a text for students and businesses. On a lighter note, Som plays the piano, trained Indian classical singer, amateur golfer, combat training and kickboxing enthusiast, a voracious reader and avid traveller. Som administers a not-for-profit organisation by the name Digital Leadership Institute that invests in the youth of India and empowers them with digital skills and leverages technology facilitating them to lead self-sustainable lives. Som’s adage that defines her perspective towards life - Every adversity comes with an opportunity!

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Today on Thursdays with Sharon we bring on Amy Wees, Barcus Patty and Nicholas Citrini to discuss 3D Printing products for proof of concept, profit and mold making.

You can 3D print almost anything, many people 3D print their ideas and use that as proof of concept before investing thousands of dollars in an expensive mold or inventory. We will be discussing the ins and outs, do’s and do not dos of 3d printing and how you can leverage it for maximum profits.

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Today we welcome back Steven Black to discuss how to set it up squeeze page vs a full site, timeframes for an effective launches, tools and platforms to use and how to boost order values BEFORE your product goes live.

Steven Black has been a marketer and selling for 15 years. He owns and runs multiple online stores of various types and consults with other companies from startups to 8 figure+ monsters about how to better their efforts. He also runs a FB marketing group for Amazon sellers with over 10,000 members - Unstoppable FBA - Marketing Hacks for Amazon Sellers.

His specialty is building and growing massive engaged audiences and driving repeat business through content marketing and buyer psychology.

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Today we are joined by Michele Venton, Ben Leonard, Richard Billings and Paul Nicol.

Last week we focussed on the Aggregators, this week we are bring is a few UK sellers that have had recent exits and working / planning their new brands to go again.

We look at what the did the first time, what they learned and what they will do different in getting back on the horse and riding again.

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Today we bring back Casey Gauss to talk about some of the strategies across the hundred or so brands under Thrasio. We will cover on page optimisation and some of the Google SEO they are implementing at the current time. Founded and built Viral Launch at the age of 21 to help 10,000's of brands generate more than $10B in sales on Amazon. Casey is currently an executive at Thrasio, deep into the weeds on best practices for success on Amazon.

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On today's show we cover the landscape of aggregators, what they do and how you can tell the difference in what they offer. More and more sellers are being contacted each day with offers and requests to look under the hood to value your business. Across the industry dozens of Amazon businesses are being bought up on a monthly basis.
Our guests today are some of the key players in the space...

John Hefter

Thrasio is the fastest growing acquirer of Amazon FBA businesses. They are becoming one of the largest and most profitable consumer product companies in the Amazon ecosystem. They are backed by a group of serious investors and as such can pay cash for all acquisitions and will support you throughout the entire process, if you are not a match Thrasio they either offer you advice regarding the current market and provide you with a clearer understanding or alternatively introduce you to one of their broker partners.

Jeremy Bell

Elevate Brands (recently rebranded from Recom Brands) buys, launches and operates consumer-leading Amazon brands and elevates them to their full potential. The Elevate difference is that we are Amazon experts. We started in 2016 as sellers, just like you, and understand the challenges and complexities in operating an Amazon FBA business at scale. We are now one of leading acquirers of Amazon FBA businesses, with a world class deal team who close transactions in less than 30 days in a hands-on, professional manner.

Ollie Horbye

Olsam Group - Founded by ex-Amazonians for Amazon Sellers.
Between them, they have years of experience in eCommerce - They have worked internally at Amazon in the London HQ; supported on M&A transactions at some of the world's most well-known financial institutions (Rothschild, Deloitte, Alvarez & Marsal). They are backed by some of Europe's leading investors, with $500M under management and 40 IPOs.

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This week with Bell...

Dr Jeff is passionate about giving people the path to manifest their potential in order to create a high impact legacy and live a life of value and contribution doing it. In this episode he will discuss the possibility of creating opportunities for people to cultivate their talent, so they can live a life of value and contribution.

Dr Jeff has worked with Bono backstage, Sir Richard Branson on his private island and Tiger Woods preparing for a major golf tournament. He has changed peoples lives and helped them discover their inner potential. He has coached the cycling teams win eight Tour de Frances, advised Nike on hidden recovery secrets and guided Bulletproof to become a worldwide brand. He was an olympic athlete, an artist showing his sculpture in best galleries in nyc, has a masters degree in sports science, International Sports Chiropractor of the year, has and helped athletes win over 40+ gold medals, father of adopted daughter (proudest achievement), advised: Tiger Woods, Richard Branson, U2, Nike etc.

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This week with Bell...

Dr Jeff is passionate about giving people the path to manifest their potential in order to create a high impact legacy and live a life of value and contribution doing it. In this episode he will discuss the possibility of creating opportunities for people to cultivate their talent, so they can live a life of value and contribution.

Dr Jeff has worked with Bono backstage, Sir Richard Branson on his private island and Tiger Woods preparing for a major golf tournament. He has changed peoples lives and helped them discover their inner potential. He has coached the cycling teams win eight Tour de Frances, advised Nike on hidden recovery secrets and guided Bulletproof to become a worldwide brand. He was an olympic athlete, an artist showing his sculpture in best galleries in nyc, has a masters degree in sports science, International Sports Chiropractor of the year, has and helped athletes win over 40+ gold medals, father of adopted daughter (proudest achievement), advised: Tiger Woods, Richard Branson, U2, Nike etc.

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Today on Thursdays with Sharon, we welcome back Tim Jordon, Norm Farrar and for the first time Nir Raveh as we debate whether or not there will be an impact on us as sellers now that Jeff will be stepping down as CEO.

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On the show today we discuss FB and Google ads, which brands should keep their 2021 strategies the same as in previous years, and what needs to change. We also look at geo rank updates, something that Yev has led the way on for the last 18 months or so.

Yev focuses to help advanced brands scale through innovative software using external marketing and ad partnerships. After analysing 100's of millions of FB ad spent, each advertiser can follow a distinct strategy for growth.

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Today we have a roundtable Dr. Ellis Whitehead, Leo Limin, Ivelin Demirov and Brandon Young. Between us, we have seen 10s of millions of data points and thousands of accounts over the years. Today we look at some of the trends and ask… Does luck play its part? For instance, how many people nail it out the gate (on every product)? Why do we often hear about hero products mixed with the also rans? Have you noticed people can kill it in one category and then cannot recreate the magic in another? What about the 2015 effect vs what happens today? These are just a few of the questions we will be discussion today.

Ellis Whitehead
A Data Scientist and Algorithm expert, Ellis is the architect of all our smart technology. Ellis’ has a proven track record in his ability to solve complex problems and turn them into simple solutions through software engineering, mathematics and data science. He has been deeply involved in the success of the groundbreaking Amazon consumer sourcing software tool Jungle Scout. Ellis became inspired to solve these complex problems after completing his PhD in automation and data science.

Leo Limin
Software Developer and Internet Marketer since year 2000. Leo is an expert 7-figure Amazon seller, member of MDS group and also an experienced Amazon and Facebook software developer, co-founder of EliteSeller.com, Pixelfy.me and Rebatekey.com projects.

Ivelin Demirov
Ivelin is a Canadian based serial entrepreneur, best selling author, investor and the founder and CEO of River Cleaner. Ivelin started his career as an industrial design engineer, a profession he abandoned for his love of entrepreneurship, initially selling on eBay and then moved to Amazon. Since 2001, he started and sold multiple ecommerce and SaaS companies, invented, designed and manufactured over 100 products. After 9 successfully delivered Kickstarter projects, he is now collaborating and partnering on multiple products that are planning to sell later on Amazon Launchpad.

Brandon Young
Considered by many to be one of the leaders in current Amazon Private Label strategies, Brandon Young began selling on Amazon in 2015, as most sellers do, with arbitrage. Seeking a more scalable business model, he pivoted to wholesale and private label. In June of 2016 he launched his first private label brand. Less than 3 years later, he is exclusively private label, has 4 brands, and is on pace for 8 figures in revenue. Now he splits his time between launching his own new products and teaching others how to effectively choose, source, and launch private label products through his 12 week guided course, Seller Systems.

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This week with Bell...

Vince will be discussing about the importance of mindset shift of newer Amazon sellers when it comes to advertising, along with the changing behaviors of Amazon shoppers and how these two things are related

Vince Montero is the Sr. Product Marketing Manager for Helium 10's PPC tool, ADS. During his 14 year career in digital marketing, he built his expertise around the latest ad-tech in both America and the UK spanning everything from Affiliate Marketing to Mobile Marketing at an app development firm. As a consultant since 2016, he’s focused on helping Amazon sellers advertise effectively on Amazon and brings that experience to Helium 10 with the goal of designing the ultimate PPC tool

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On Thursday with Sharon we welcome back Kian Golzari from Sourcing with Kian, and Refael Elbaz from Unicargo, we will be deep diving into what is going on right now in China with Factories and Chinese New Year around the corner as well as the Broken sides of the Logistics world and what we can do to stay on top of everything.

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Anthony Lee returns with a Swiss army knife of tips you may not know about, for your, on and off Amazon marketing strategies. In this session we will cover various URLs, tools for title creation, marketing without messenger, digital billboard ads, crafting videos for your products and much more...

Anthony Lee has been digging deep into Amazon's search algorithm and terms of service for over six years. Like a (mad) scientist running experiments in a laboratory, he emerges with fresh information about how ranking and promotions work on Amazon as well as other marketplace platforms.
He discovers what levers to pull to increase keyword rank and relevance, what language to use to increase customer conversions, and what tools to use to do it all with.

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Today guests include Athena Severi, co hosts Izabella Hamilton and Sharon Evan. Clubhouse has quickly become Crackhouse in some quarters of the community. Tons of Amazon related rooms are popping up with an array of different moderators and topics. Every few minutes someone is resetting the room, asking you to follow the speakers and pregnant pauses between points of communication on the stage. Clubhouse has the potential of being a great resource outside of FB groups, FB Lives, podcasts and newsletters. It is still in its infancy but is showing some great potential - today we pull back the layers and see what is sitting under the hood and look at the positives and negatives.

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Heather will be speaking about the mindset of the entrepreneur, metaphysics and social dynamics, online marketing and most importantly how to monetize that which you already have and know.

Heather Ann Havenwood, Award Winning Media Mogul, know as the 'Chief Sexy Boss', Author of the top selling book: SEXY BOSS™: How Female Empowerment is Changing the Rulebook in Business. She was recognized by The Stevie Awards as 'The Most Innovative Woman of the Year - in Social Media for 2020', named 'Top Media Mogul 2020' by the Woman of Achievement Association for her work with women. From making her first dollar online back in 2001; Heather Ann is now on a life legacy Mission: To Help 10,000 people to Start, Launch and Grow a Six-Figure Consulting, Expert and Influencer business online. She whole heartily believes that every person is an Influencer and a Leader, and it is time for their VOICE to be UnCAGED, to be heard, to Shine and to EARN Six-Figures and beyond!

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On Thursdays With Sharon Evan, Sharon Welcomes 7 figure seller Tomer from Sourcing Monsters. Tomer will share how he has scaled his Amazon Business from $0 - $1,000,000 within a short period of only 18months. We will be chatting about why he got into Amazon in the first place, his journey and what systems he now has in place that have helped him grow so fast as a first time Amazon Seller and Brand Builder.

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Today we bring back Zack Franklin, one of the smartest people I know, to walk us through tools and platforms he uses to spy on his competition on and off Amazon. This will include Shopify, Facebook and a few more.

Zack Franklin is an Amazon seller and the secret weapon of the Chinese e-commerce giants.

Originally from Detroit but now based in Shenzhen, he runs multiple SaaS businesses and is the CEO of AMZKungfu, a one-stop shop of services, software, and know-how for Amazon sellers that want to rapidly scale their business.

Zack has sold in dozens of categories and managed top selling brands and Amazon listings with some having more than $100,000 in revenue per day. He has created and trained marketing teams for his local titan clientele and has spoken at more than 70 Amazon events in China over the last few years.

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Today my guests will include ranking expert Anthony Lee, Chatbot champ Paul Harvey and first time to the show Joshua Porter. Today we will look at the the landscape of Chatbots in 2021. Lots of Facebook advertising accounts have been shut down recently leading to confusion. With so many guidelines to follow including facebook’s own rules, community guidelines, no default opt-in messages within Manychat templates for new users and of course this is before you get to Amazon’s TOS. The nature of guidelines are vague and open to interpretation and can leave users of the platforms a bit overwhelmed.

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This week on Inspired With Bell...

Mina Elias walks us through his routines and habits that help him achieve top performance in all areas of his life.

Mina is a multiple seven figure seller in the supplement industry, investor, Amazon PPC expert and founder of the PPC university. Mina excels at developing cutting edge supplements for different target audiences and combines his passion for supplements, his background in chemical engineering and chemistry, and his expertise in PPC to crush the competition on Amazon. His goal is to disrupt the supplement industry and make a significant positive impact by cleaning up the market and giving consumers the supplements they deserve.

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On today’s show Sharon welcomes Sumner & Aline Hobart to talk about how they balance their Amazon and e-commerce stores as a husband & wife team.

Having a partner in business isn’t always easy, and can be even harder when your partner is also your husband or wife! Sumner and Aline will be sharing their story on how they started and scaled their amazon and e-commerce business together, They will share what systems they have put in place to make it work and in general How they are able to live the digital nomad life and run their business as a husband and wife team from all around the world.

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On today's show we welcome back Brian Johnson, Dr. Ellis Whitehead, George Meressa and Brent Zahradnik to talk all things Amazon DSP and is this something you should be using for your brand.

Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display, video and audio ads both on and off Amazon, reaching audiences across the web on both Amazon sites and apps, as well as through our publishing partners.

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Joining me on today's roundtable is Mark Johnstone, Britt Klontz and Lexi Mills.

We look at what does link building mean in 2021, particularly for e-commerce websites?
Where should an e-commerce website focus their efforts with links and content?
What is Google looking for when it comes to links as a signal in the algorithm?
What tools can website owners use to quickly gauge where gaps and opportunities may lie?

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This week on Inspired With Bell...

Elena Saris will be discussing about recognising opportunities and acting on them appropriately. Making connections and solving problems has been a big part of Elena’s journey. Her diverse background and skills have helped Elena become a huge success

Elena Saris is a criminal defence attorney, a former stand up comic and a 7 figure E-commerce seller. After a successful 25 year career as a deputy public defender, she realised it was time for Chapter Two. She started an e-commerce business from scratch, first as an Amazon seller and then as a store owner on the Shopify platform. Her Shopify stores generated over $3 million dollars in sales in 2020. Elena was the co-founder of Source In Asia and Ecom Roadmap which taught regular folks how to sell successfully online. She still practices law, but limits her practice to murder cases where the death penalty is being sought. She is a frequent speaker on mindset and marketing and is a television consultant for TV shows focused on the criminal justice system. In her free time she reads voraciously and has recently become addicted to Pickleball.

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Sharon Even has now joined Seller Sessions as a co-host alongside myself and Izabela Hamilton. Each and every Thursday Sharon will be getting into the weeds on all things Amazon. She will also be championing new faces in our community that you may not see as much (as you do the more high profile names). As our community evolves, it is important to keep bringing new talent through to gain different perspectives and keep things fresh and interesting. As a co-host, Sharon and her related interests will not be eligible for SellerPoll 2021, so to remain impartial.

Today, Sharon is joined by 7 figure seller Adam Runquist AKA Adam Heist to discuss some of the best strategies that he has been using to launch his products that got him the Number 1 New Release Badge on them all.

Please give her a big welcome!

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Today I am joined by Brandon Young, Tim Jordan and Norm Farrar to discuss the new trends in 2021 that maybe a fit for your business in the year ahead.

Tim Jordan

After gaining experience in international sales and logistics, Tim began his e-commerce journey somewhat unintentionally. Combining the experience he has gained in building his own Private Label businesses with his unique vantage point of assisting hundreds of other Private Label sellers, Tim has tremendous wisdom in differentiating the methods that work, as well as the ones that don’t.

Brandon Young

Considered by many to be one of the leaders in current Amazon Private Label strategies, Brandon Young began selling on Amazon in 2015, as most sellers do, with arbitrage. Seeking a more scalable business model, he pivoted to wholesale and private label. In June of 2016 he launched his first private label brand. Less than 3 years later, he is exclusively private label, has 4 brands, and is on pace for 8 figures in revenue.

Norm Farrar

Norman is a serial entrepreneur who provides marketing and managed e-commerce solutions for brands. He has worked with Fortune 500 companies such as Coca-Cola and 20th Century Fox. He loves the challenge of a good startup. Since the early 1990s, Norman has focused on helping entrepreneurs optimise their operations and potential of their businesses.

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Today we discuss ways to capture earned media for your Amazon brand. We will cover understanding the media landscape for your industry, tools you can use, the value exchange (how to think about earned media) and popular tactics. Mark Johnstone is a creative director, consultant and the founder of Content hubble. He specialises in data-driven, visual and interactive content. The content Mark has been responsible for has gained over 38,000 links, 2.8 million social shares and 44 million visits. He is obsessed with breaking the creative process down into concrete, actionable steps for anyone to follow. Britt Klontz is a digital marketer based in Seattle, WA with expertise in account management and the successful planning and execution of digital PR campaigns and content marketing initiatives through earned, paid and owned media channels. She keeps the goal of developing resourceful & engaging content in the forefront of her mind because she believes that branding isn't just a logo or CTA, it is storytelling at its finest. Britt has been practicing the art of content marketing since 2010 and has a deep understanding of media relations. She is happiest when she is offline and exploring all of the exciting hiking trails that the Pacific Northwest has to offer.

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Izabela kicks off 2021 with the discussion of money. How people fear money and have both a good and bad relationship with it. Today she is joined by Cortney McDermott, whom is an award-winning writer and bestselling author, a TEDx speaker, and a strategic trainer to Fortune 500 executives. Her work has been featured in multiple major media including: Success Magazine, Women’s Health, Fox News Chicago, MindBodyGreen, Startup Canada, and The Huffington Post. Cortney’s debut book, “Change Starts Within You: Unlock the Confidence to Lead with Intuition” was selected for Inc. Magazine’s “26 Favourite Books of High Achievers”, alongside works by Richard Branson and Anthony Robbins, and has been described as “‘Eat, Pray, Love’ meets ‘The 4-hour Workweek

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Mike is a life-long entrepreneur who started his first business with a pager and a box of business cards when he was 18 doing computer consulting. In 2004 Mike started an affiliate marketing business that grew to be one of the biggest in the world. Over the past 7 years Mike has been focused on eCommerce with brands like Treadmill.com (sold), cuttingboard.com (sold), IceWraps.com, ColorIt.com (sold), Wildbaby.com, and tactical.com. He's been blogging and podcasting about this along the way at EcomCrew.

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Meghla Bhardwaj, Founder, India Sourcing Trip & Virtual India Sourcing Show Meghla has been working in the Asia sourcing industry for close to 20 years. She has visited hundreds of factories and tens of trade shows in India and China and has a deep understanding of manufacturing and sourcing processes. Meghla is passionate about helping Amazon and eCommerce sellers source effectively and sell more. She organizes a number of in-person and virtual events and conferences in Hong Kong and Singapore, and a unique sourcing trip to India. She also runs Virtual India Souring Show, the world’s first monthly live sourcing show that features manufacturers from India in live webinars.

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Liran Hirschkorn returns to chat mindset for 2021 and a review of 2020 alongside Izabela Hamilton.

After growing and selling an Internet life insurance agency in 2014, Liran decided to get involved in e-commerce and selling on Amazon and started several e-commerce brands that have sold millions of dollars on Amazon since. Today Liran is widely followed as a thought leader and speaker on marketing and selling on Amazon and is CEO of Incrementum Digital - an Amazon Focused Marketing Agency, and is an advisor to brands and an e-commerce focused fin-tech company helping brands with growth capital. He lives in Long Island, New York with his wife and daughter.

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Today we are looking at how to dial in using your greatly under appreciated Customer Avatar for your Amazon business.

Originally a free-lance copy writer for websites, blogs, news-pieces, and articles, McClain Warren soon became an expert in Listing Optimisation and Persuasive Sales Copy in Marketing, creating Liazon Marketing - an Amazon-focused company that specialises in such aspects of advertising.

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Nathan Hirsch is an entrepreneur and expert in remote hiring. Most recently, Nathan co-founded FreeeUp.com in 2015 with an initial $5,000 investment, scaled it to $12M per year in revenue, and was then acquired in 2019. Today, Nathan is a co-founder of Outsource School, a company working to educate entrepreneurs on how to effectively hire and scale with virtual assistants through formulas and playbooks.

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Ian Sells is the CEO and founder the Facebook group Million Dollar Sellers (MDS) which has over 400+ members and represents over 4 billion in sales on amazon. Ian is also the CEO and cofounder of RebateKey, the first and largest rebate site for e-commerce sellers. Having almost 10 years experience selling on Amazon and has exited two seven-figure Amazon brands. With a background in finance and real estate he has been able to leverage his knowledge of investing and data analysis to grow multiple successful businesses.

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As it is our Birthday, we have decided to do 60 guests in 60 minutes. Joining us on the show today are... Norm Farrar, Liran Hirchkorn, Brandon Young, Tim Jordan, Steve Simonson, Anthony Lee, Amy Wees, Howard Tai, Kevin King, Izabela Hamilton, Krystsina Uradzimskaya, Karyn Maridee Thomas, Cassandra Craven, Jana Krekic, Melissa Simonson, McClain Warren, Tiffany Hepburn, Mina Elias, Kata Phipps, Athena Severi, Dan Ashburn, Matt Phipps, Luke Knight, Lyden Smithers, Alycia Shapiro, Kim Ford, Stephanie Khalikyar, Anne Ferris, Chris Rawlings, Meghla Bhardwaj, Regina Peterburgsky, Egle Raadik, Michele Venton, Barcus Patty, Nathan Hirsch, Mike Zagare, Michael Hartman, Casey Gauss, Joe Reichsfeld, Augustas Kligys, Marie O'Shea, John Hefter, Stetson Oku, Sharon Evan, Destaney Wishon, Lazar Žepinić, Brent Zahradnik, George Meressa, Jelena Nuhanovic, Ellis Whitehead, Sean Smith

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In this session we will cover manufacturers capacity, pricing, quality, freight forwarders, gifts for suppliers and how to forecast for a better CNY. Kian Golzari is one of the world’s leading product development and sourcing experts who has personally sourced over 2,500 products for global brands such as Bed, Bath & Beyond, Tesco, Argos, Aldi, and the list goes on. The relationships Kian built while living in China led him to manufacture products for Proctor & Gamble, Visa, Panasonic, United Nations, Google, and far too many others to list. He was also awarded the 2012 Olympic Games contract to design, produce, and supply official merchandise. Kian’s expertise landed him a board member advisory role for Sedex, an organisation for globally responsible manufacturing. Kian has won numerous international awards including the 2017 Sunday Times Fast Track Award for Top 100 UK Companies in Export Growth. Kian is currently designing and manufacturing best-selling products on NBA.com while simultaneously launching an innovative new travel brand, Veltra. Kian continues to speak at international events and mentors over 100 top Amazon sellers.

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On this episode we are going to take a look at an often overlooked area (books), which was Amazon's bread and butter back in the day. We have sellers producing ebooks as ad-ons (though done to death now) but some of these are actually packed with quality content, illustrations and educational tools.

Guest around the table
Anthony Lee needs no introduction when it comes to Amazon, he is a world class ranking expert and published author. After years of running her own successful global accounting and e-commerce advisory practice, Melanie V. Shabangu has published her first book (with Dr. Angelos Katsaris) for digital entrepreneurs. Joe Reichsfeld, started helping other businesses on the Internet in 2001, specifically helping small businesses understand how the Internet has levelled the playing field for them. To complete the line up we have Steven Selikoff the author behind "The COMPLETE BOOK of Product Design, Development, Manufacturing, and Sales".

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Kevin King returns to pick up where we last left off 2 years ago... And we discuss his new brand and some of the clever marketing tie-ins he undertook to make this a truly memorable product.

Kevin has been an entrepreneur his entire life. It’s been 30 years since he last received a paycheck from someone else. He has traveled the world, including all 7 continents and 90 countries. A few years ago, he was named one of the Top 40 Direct Marketers under 40 by Target Marketing magazine. He has been quoted in the New York Times, USA Today, The Wall Street Journal and has appeared on shows such as Lifestyles of the Rich and Famous, Inside Edition and Entertainment Tonight.

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Inspired With Bell... Joshua Schulman is an accomplished and an award winning speaker and coach of all ages. His company, SCi (Schulman Communications Interactive) is a coaching company teaching many different and interesting topics, ALL in the area of communication. Whether it’s Public Speaking, Sales Training, Business and General English skills, Acting and Voice, even Chess and Poker. His online live programs are very innovative which are now even using Virtual Reality and exciting new technologies to teach these important skills sets.

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In May of 2021, Google will begin holding sites accountable for Page Speed. Called Core Web Vitals, it actually refers to page speed, responsiveness and the visual stability of a page as represented on a mobile phone. Page speed won’t be the silver bullet to higher rankings if your content is poor, it takes a lot more than just that. Beginning in May of 2021, Google will begin de-indexing sites that do not meet the mobile requirement. We discuss on this episode what to do to meet the above requirements.

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Brent Zahradnik, George Meressa, Igor Nuhanovic and Lazar Zepinic all join me as we geek out on the Amazon PPC numbers from this years Black Friday and Cyber Monday.

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  Paul Harvey returns and we delve into the realm of rebate scammers and how they run their businesses. He even got into one of their VA training courses gaining understanding on a granular level of which he will share insights on today.   Paul is the co-founder of Seller Chatbot and was an early adopter of leveraging Facebook Messenger Bots for product launches and ranking Amazon products. This led him to develop his own marketing software, to break free from the current limitations on offer in pursuit of advancing the sophistication of this exciting and powerful marketing niche.

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 Cortney McDermott, whom is an award-winning writer and bestselling author, a TEDx speaker, and a strategic trainer to Fortune 500 executives. Her work has been featured in multiple major media including: Success Magazine, Women’s Health, Fox News Chicago, MindBodyGreen, Startup Canada, and The Huffington Post. Cortney’s debut book, “Change Starts Within You: Unlock the Confidence to Lead with Intuition” was selected for Inc. Magazine’s “26 Favourite Books of High Achievers”, alongside works by Richard Branson and Anthony Robbins, and has been described as “‘Eat, Pray, Love’ meets ‘The 4-hour Workweek

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 While we all fear of suspensions and don't sleep that well on Q4, it turns out that the great majority of cases are resolved fairly quickly. Yael Cabilly, an e-commerce attorney, returns today to talk about this stressful period, what issues and suspensions her clients are facing these days, how many of them successfully deal with the issues, and how she calms her clients’ concerns during this period.

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   John Hefter was raised in the hamlet archipelago of the Berkshire hills in New England. His father, A Fulbright winner, software innovator, and author and illustrator of over 150 children’s books, ensured that the family was raised in privilege. His mother was a wild and irreverent woman from Manchester England. Both parents came from hard beginnings. John has three siblings, two of which are adopted. John was sent two a series of exclusive private schools. Here, he experienced the tangible misery of the wealthy, and became wary of their path. The second chapter of John’s youth was a dark one. The family was plagued with illness, both mental and physical. By the time John reached adulthood, The family fortune had crumbled and both of his parents were gone. It was at this point that John decided to take on the world with vigor. No longer in his father‘s shadow, he strived to live a successful life that was authentically his. Today, John is a founding team member and Senior Vice President at Thrasio. Thrasio is the fastest profitable company ever to reach a $1B valuation in the United States.

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 Social Media Maven, Cassandra Craven, is taking us behind-the-scenes of her time in Hollywood. From growing up with her mother working for the top ticket agencies in LA and Orange County, to making her own mark on tinsel town - Cassandra is sharing the good, the bad and everything in between. Afterall… social media is an all-access pass to all the action

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 This week on Inspired With Bell... From working hard in a corporation to building his own 7 figure e-business selling on Amazon in just a few years - this is the success story of Alex Huditan. Alex’s journey started with changing himself and his own attitude towards success. It was only then that he was able to become truly successful. Alex has been selling on Amazon for 4 years, and now he is currently spending a few hours per month while managing a multi-million dollar brand. He is also the founder of the biggest community of Amazon sellers in Romania called “Amazonienii” and the co-creator of Romania's best-selling online course, Amz SetUP.

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This week on Inspired With Bell... Derek James is an American entrepreneur, investor, and businessman. He has built his companies from the ground up in the e-commerce space and presently sells over $7-$10 million a month on Amazon and Multiple 8-Figures on Google, Walmart and Facebook. He is the Founder/CEO of VA Relief, The CEO/ Co - Founder of multiple private label brands, and has led seed round investments for tech start ups

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Kellianne Fedio is a Founder, Chief Amazon Strategist, and Exit Planning Advisor. She is a recovering attorney who went from practicing law to founding and scaling up her own multi-million dollar e-commerce brand and sold last year.

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Paul Rafelson is a founding partner in one of the Nation’s leading eCommerce law firms, Rafelson Schick, PLLC (“RS”). In addition to his law practice, Paul is the founder of an online trade association called Online Merchants Guild (“OMG”), where he volunteers as the executive director. As the executive director of OMG, Paul fights to make sure eCom sellers’ voices are heard and that their rights are protected. Some examples of Paul’s advocacy work include submitting amicus briefs to the Supreme Court; advocating for business owners as the Supreme Court decides cases that affect online merchants worldwide and filing a lawsuit in Federal Court against California’s Department of Tax and Fee Administration challenging the CDTFA’s prolonged illegitimate pursuit of eCommerce Sellers for uncollected sales tax. Also spearheaded by Paul, OMG was recently granted a preliminary injunction by a United States District Court Judge which blocked Kentucky’s Attorney General from investigating Amazon sellers for price gouging pricing, which the court ruled was unconstitutional, since Amazon was the only party that could control prices on a state by state basis. And, in the recent congressional antitrust investigation of Amazon, Paul/Online Merchants Guild was one of, if not the most, cited committee resource in the final report.

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 After leaving a teaching career in 2008, Fiona Soutter saw the opportunities in running an online business. The mother of three was drawn to the idea of being a ‘digital nomad - she wanted the flexibility of working anywhere, anytime. Fiona dedicated her efforts to learning about the world of digital marketing. She founded a consultancy business, spoke at seminars, published her book, Mumpreneurs Online: EXPOSED and featured as an expert author in other books on the topic. However, a car accident in 2014 derailed Fiona’s progress and she had to fight through years of chronic pain, and all that came with it, to re-establish herself. In 2020, Fiona launched her e-commerce business. By combining her accumulated skills with a strong purpose, she developed a brand that resonated with her audience, which resulted in her being able to quickly grow it to a 7-figure turnover.

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Really happy to bring back Steve Simonson as we pick up from where we left off in his original In-Depth. Steve has been recently cleared of stage iv cancer; we discuss how he adapted and what he learned from the experience. Steve Simonson is a lifetime entrepreneur having founded, purchased, built, and sold numerous companies over the past 3 decades. Along the way Steve’s companies have been publicly recognized with three consecutive years on the Inc. 500 list, multiple listings on the Internet Retailer Top 500, Washington State Fastest Growing Business as well as a number of other company accolades. Steve was also a finalist in the Ernst and Young Entrepreneur of the Year Award.

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Brandon Young, Liran Hirschkorn & Norm Farar join me today to get the lowdown on what is going on sharing insights that will hopefully benefit you guys as sellers.

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Cameron has been living and working in China since 2002. He worked first in corporate B2B marketing and most recently, helping to run an 8-figure Amazon family business.

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Mike Zagare is a serial entrepreneur. After a career in Physical Therapy, he went on to become a 7 figure Amazon seller, founder of the PPC Entourage software and agency, and founder of the Days of Nuggets charity.

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Melanie Amandine is a BACP registered mental health counsellor and life coach, with over 10 years' of experience working with trauma recovery and self-restoration. Following the passing of TV Presenter Caroline Flack we look at mobbing, what drives people to participate and will Lockdown make things worse as the mental health of society is slowly deteriorating.

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Erin Graybill is the founder and Managing Director of Luxe England - a UK based company that specialises in beauty and lifestyle products with the purpose to exceed the expectations of its global customers through high quality, thoughtfully designed bundles. In five years the business grew from being a side-hustle, to 7 figures through a blend of Amazon FBA, B2B and website sales.

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This week Izabela Hamilton interviews Robert Oliver to find out what makes him tick. Robert is founder of The Genius Brand and an 8 figure Amazon seller. A second generation entrepreneur, who has a passion for all facets of business. He’s a branding fanatic with a passion for high quality, disruptive products.

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India-China Supply Chain Disruption Meghla Bhardwaj, will share why supply chains between India and China have been disrupted, and what impact this might have on Amazon sellers. Meghla is the Founder of India Sourcing Trip, and has been working in the sourcing industry for 20 years. She has been focused on helping eCommerce sellers source from India for the last few years. She is also the organiser of the upcoming Global Sources Virtual Summit. The Changing Face of Retail Steven Selikoff joins us to talk about the changes he is seeing in the retail industry since the pandemic. He will do a bit of crystal ball gazing and tell us what retail might look like in 2021. Steven started developing and importing products from China in 2005 while working at Microsoft. Eventually, he started his own importing and retail business. One of the gift bags he developed was featured at the 2019 Oscars. He has recently started Product Development Academy, where he teaches entrepreneurs how to develop their own brands to sell in retail and on Amazon.

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Dan Ashburn, husband and father of 2, has made money online from the age of 13. Navigating a turbulent childhood, Dan has served in the military, served overseas and built multiple 7-figure business in different industries. Fast forward to today, Dan and his industry-leading team are responsible for delivering 8-figures in annual sales on Amazon. Operating in online marketing for 17 years, he is an international speaker, advisor, co-founder of Seller Events, co-founder of Titan Network, Head Mentor on China Magic and more recently the co-creator of ASM.

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Izabella Hamiltion joins us on Monday's as a guest host bringing in guests from around the world. For her first show, Bel will chat with the talented Cortney McDermott, whom is an award-winning writer and bestselling author, a TEDx speaker, and a strategic trainer to Fortune 500 executives. Her work has been featured in multiple major media including: Success Magazine, Women’s Health, Fox News Chicago, MindBodyGreen, Startup Canada, and The Huffington Post. Cortney’s debut book, “Change Starts Within You: Unlock the Confidence to Lead with Intuition” was selected for Inc. Magazine’s “26 Favourite Books of High Achievers”, alongside works by Richard Branson and Anthony Robbins, and has been described as “‘Eat, Pray, Love’ meets ‘The 4-hour Workweek’.”

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Jana is a certified translator, an e-commerce consultant and also the founder of YLT Translations, very passionate about her work. She has had over 4 years of experience working with various 7 to 8-figure Amazon sellers. Jana was also a business development manager in one of the biggest North European online eCommerce platforms for 8 years where she had gained a lot of experience with online businesses. She doesn’t only lead the team of 43 people, but also completely understands E-commerce and Amazon and has created an Amazon dedicated translation agency which helps sellers scale their businesses across different international marketplaces.

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Joe is an 8th generation game maker. He and his family have been inventing toys & games since 1795. As Commercial Director of Jaques of London, he overseas an 8 figure business and delivery of new products and innovation.

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The final is here... After 8 weeks, the time has come to crown Amazon sellers' favourites across 9 categories including; Outstanding Contribution, Service Provider, Podcast, Event, Facebook Group and more... We will bring on some of the winners along with Ken from Thrasio, our proud sponsors for this year's awards.

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Life After Exit returns with Richard Billings. After following a short course 5 years ago with the object to make a side income selling on Amazon, he went full time within 6 months and has now just exited and sold his brand for a 7 figure sum.

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Today we talk about how they live on the road and how they have navigated Covid running their empire. This powerhouse duo has been featured in The Times, The Telegraph, The Independent, Huffington Post and the BBC to name a few... Working together for over a decade, Tim Connor and Francesca Armstrong have built businesses across a range of sectors including Property, Hospitality and e-commerce. Building businesses together from a young age and also working together as couple, has given them a breadth of knowledge and skills, from Bangladesh to Seattle. They work with both developed and developing teams combining agile 'start up - no bulls*it anything can work' approach.

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Today we talk about how they live on the road and how they have navigated Covid running their empire. This powerhouse duo has been featured in The Times, The Telegraph, The Independent, Huffington Post and the BBC to name a few... Working together for over a decade, Tim Connor and Francesca Armstrong have built businesses across a range of sectors including Property, Hospitality and e-commerce. Building businesses together from a young age and also working together as couple, has given them a breadth of knowledge and skills, from Bangladesh to Seattle. They work with both developed and developing teams combining agile 'start up - no bulls*it anything can work' approach.

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Nick is a UK seller doing multiple 7 figures. Only 4 years ago he was on his arse when his business went down and he lost it all. Showing his resilience, like all good entrepreneurs do, he bounced back and plans to exit in 2 years. Join me as we chart his bust to boom on the lonely road of being an entrepreneur.

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In this show we speak to Kian Golzari and Steve Simonson on the issues with supply chain and the changes made in and around covid. This is a replay from the recent Linn Academy that normally takes place off line in the UK each year will around 3000 delegates in attendance.

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Canton Fair is back ONLINE for the second time - Kian Golzari gives an in-depth on the best way to navigate the online fair to find the best suppliers and products for your business. Make sure you apply these tips to see the improvements from the last online canton fair!

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This is the final leaderboard before the grand finale on Wednesday 28th October. Voting is still open but this gives the current positioning across all 9 categories including, Outstanding Contribution, Service Provider, Facebook Group and more. Make sure you tune in to see all the current movers and shakers in our community. Voting closes midnight on the 27th October. SellerPoll is brought to you by Thrasio.

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After 30 years without a “salaried” job, Regina Peterburgky considers herself to be unemployable. Regina has tried her hand at many careers in life – succeeded in some and failed in others. She has done everything from selling advertising, cars and insurance on commission, to travelling the world as a Tour Director for 10 years and more recently owned a fashion business with manufacturing, wholesale and 2 retail stores to manage. As a successful 7 figure Amazon seller, Regina now spends her time building Amazon brands and helping others do the same in between single handedly raising her 10 year old daughter.

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This is the final leaderboard before the grand finale on Wednesday 28th October. Voting is still open but this gives the current positioning across all 9 categories including, Outstanding Contribution, Service Provider, Facebook Group and more. Make sure you tune in to see all the current movers and shakers in our community. SellerPoll is brought to you by Thrasio.

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As we hit the eye of the storm of Q4, it requires discipline to avoid burnout and be on your game all the way through. Today, joining me is Norm Farrar, Anthony Cofrancesco and McClain Warren share some of their burnout stories and what they did to get back on top of their game

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Chris is based in Shenzhen, China. He is a 7-figure Amazon seller who designs, engineers and sources his own private label brands of products, sold worldwide via Amazon. Founder of FBA4U networking events, the biggest networking events in China for western e-commerce sellers, attracting 500+ high level sellers, the event is held every six months during Canton Fair in Guangzhou, China.      SHOW LESS

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Paul Harvey drops by to discuss his recent case study on the impact of Facebook profiles and Amazon buyer accounts that could be impacting on your ranking efforts. Low Buyer Quality & Behaviour = Footprint. We discuss the impact of the source and destination to the point of sale with data from $25,000 of ad spend.

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We return with part four in the series with Dan Little talking to us about his life post exit and how he got here today. Dan built and sold two 7 figure brands and has his hands in various software tools in the space.

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Today on Mindset Monday we all disccuss 5 Philosophies we live by. On the panel we have Tim Jordan, Stephanie Khalikyar, Chris Rawlings and Barcus Patty breaking down and sharing the meanings behind them.

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This week on In-Depth we welcome to the show Destaney Wishon. Not only is she one of the brightest PPC minds in the Amazon community she has just been appointed as CEO at Better AMS.

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We return with part three in the series with Michele Venton talking to us about her life post exit and how she got here today. Michele built and sold an 8 figure brand from home and was one of the many inspirations behind Branded By Women.

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Last week Liran broke the news that Amazon follow up with their customers on negative reviews. Does this smell like double standards from team Bezo? Today, alongside myself and Liran Hirschkorn will be Brandon Young and Anthony Lee to share their views.

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Last week we had the Father's in to chat, this week we bring in Kata Phipps, Anne Ferris, Sharon Even and Izabella Hamilton to get their views on The Social Dilemma and how they protect and nature their own kids while juggling entrepreneurship.

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Rich Goldstein, host of the Innovations and Breakthroughs Podcast, interviews Danny McMillan, host of Seller Sessions, about how working as a DJ and being a natural product innovator helped Danny enter the Amazon seller world. They discuss the importance of creating quality and consistent content and the value of building good relationships.

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Joe is an E-commerce consultant, mentor, and marketer with 40 years of solid business experience in many different areas both online and off-line. His success in business before the internet combined with over 18 years of E-commerce and Internet marketing, gives him a unique perspective and at times unconventional approach.

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Today we reveal the current rankings across all 9 categories of the SellerPoll Awards. I will give you a countdown on positions on the top 15 movers and shakers in the Amazon community. SellerPoll is brought to you by Thras.io... Make sure you go vote for your favouite Podcast, Facebook Group, Amazon Consultant, Outstanding Contribution and more...

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We return with part two in the series with Ben Leonard talking to us about his life post exit and how he got here today. Best known as the founder of Beast Gear, Ben Leonard is the classic millennial entrepreneur. He built a business on a laptop, in a cupboard, in his spare time. The difference? Ben grew an international 7-figure business and successfully exited after 3 years...      SHOW LESS

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Liran joins me today as we discuss how we can help manage the mental health of our children; alongside our partners? I sat down with my wife and daughter to watch The Social Dilemma - This is pretty scary stuff, and something everyone may want to look at some point. With Covid, and the level of isolation with disruption with education, what are the long term implications of the current climate and our children's health?      SHOW LESS

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Shane has been an Amazon seller since 2013 and was fortunate enough to realize early success by building his first brand to over 1 million in revenue in just over a year. His latest endeavour is that of co-owner of prREACH, a video and traditional press release distribution platform. In this episode he will be sharing his story, some of which will make your eyes water, this man has packed in a lot over the years.

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This is a new series based on sellers and brands that have made it to the summit of getting an exit, and taking legacy money off the table from the sale of their Amazon business. Joe built his business to 8m and has now returned with a new brand currently sitting at 2m. He will run us through some additional investments and how his life has changed.

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Today Dr Ellis Whitehead and I will be doing a demo of our new Free PPC Tool. This is aimed at new and growing sellers to help them optimise for the right Search Terms for their Campaigns. We know on a monthly basis, sellers spend hours on end deciding on which terms to use and get paralysed by data analysis. We cover this in 5 structured steps on what to look for and optimise using a colour coded system based based on 5 questions and our tool.

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SellerPoll Update - Reminder of the rules. This video hopefully addresses some of the feedback and questions that may come up in the future. Thank you to everyone in the Amazon FBA Community. SellerPoll is brought to you by Thrasio.

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This week on In-Depth, 7 figure Amazon Seller joins as we discuss his background and the bumpy road of his journey to a successful Amazon brand owner. We take a look at his highs and lows and what it is like to scale to this level.

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Today we will be covering a series of news stories floating around regarding Review Manipulation and Black Hat tatics in Q4. We will talk about this on our roundtable today on how to protect your neck and staying out of the crossfire. Line up will be announced later today

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Today we reveal the rankings across all 9 categories of the SellerPoll Awards. I will give you a countdown on positions on the top 15 movers and shakers in the Amazon community. SellerPoll is brought to you by Thras.io... Make sure you go vote for your favourite Podcast, Facebook Group, Amazon Consultant, Outstanding Contribution and more...

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Steve Simonson, Brandon Young and Kata Phipps all join today as we take a look where we are with Covid 19, on a business and personal level. We chat the variables of what's next and how to ride the ebb and flow of the current climate.

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Mina comes from a scientific approach when it comes to supplementation - He is a keen practitioner of MMA of which feeds into his obsession with athletic performance. We chart his leap from the cubicle in a soul destroying corp job to relentless entrepreneur and Amazon Seller.

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Casey has packed in a lifetime in the last two years with stepping down as CEO of Viral Launch. Last time, on his first In-Depth his hands were tied, this time we will pick up where we left off and go behind the scene, inlcuding his move the 1bn valued Thras.io. Make sure you tune in!

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Today we debate about Software / AI / Automation vs manually managing campaigns via Seller Central. In the hot seat are; Kevin from Perpetua, Lazar Zepinic from SellersAlley and Jelena Nuhanovic from Amazonia PPC. This should be fun!

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On this week's episode of "Books That Changed My Life", we have Anna Davidson, Emma Schermer Tamir and Stephanie Khalikyar talking about books that made a big difference in their working and personal lives.

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We go in-depth once again, this time joining me is former army delegate Amy Wees. Amy is a fire ball of energy and runs multiple brands with her own product designs.

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SellerPoll is in its second year and this time we have gone bigger. It is still in the same format with an easy to use platform for your votes. There are 9 categories. We have added a drop-down box with names to help you when voting but there is also a free form field for you to add new nominations in.

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Joe Reichsfeld is back to share a ton of resources from Asia, Brazil, Czech Republic, Estonia, France and many more. It is like the A-Z of Alibaba's in each country. This will give you insights on finding products without doing search engine searches on a local basis and find locations that you never knew existed.

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On this weeks episode of "Books That Changed My Life", we have Cassandra Craven, McClain Warren, Karyn Thomas and Melissa Simonson taking about books that made a big difference in their lives.

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On this weeks episode of "Books That Changed My Life", we have Cassandra Craven, McClain Warren, Karyn Thomas and Melissa Simonson taking about books that made a big difference in their lives.

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Krystsina Uradzimskaya joins us today on how she built her empire and where she is today with all her businesses including Pregnology.

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Gary Huang from the 7 Figure Summit joins me today to discuss the mindset of a large array of 7 Figure sellers in the community. We look at what makes them tick and some of the key things that got them where they are today. Stay safe.

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Liran Hirschkorn returns and we take a deep dive into the new 3 day conference is putting on in a few weeks. The free three-day event, taking place September 1-3, will feature Amazon executives, current sellers, and independent online selling experts who will share their insights and ideas for how small businesses can thrive on Amazon, including navigating a strong finish to 2020 and beyond.

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I am excited to announce I will be bringing on the show world renowned psychologist Richard Grannon. Richard is a NLP (neuro-linguistic programming) Master Practitioner and is passionate about helping people... In this episode, we will talk about the misuse of NLP.Ever wonder why some people sit through some 3 hour webinar and then pull out their credit card at the end? Want to know some of the triggers they use beyond scarcity?Then click the bell, as we take a look inside some of the key techniques used, so you can make better decisions in the future.Stay safe!

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Again, Danny switches places, this time with Norm Farrar for his new podcast - Lunch with Norm. Today we discuss how you need to save as much energy for the right people and your business. Saying no and creating barriers will help you be more effective and let you place your energies in the right areas of your life, to lead a fulfilling life and maximise your potential on your business and the decisions you make.

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Friend of the show Kata Phipps joins us today. We go behind the scenes of her career from the beginning to now as a 7 figure seller and Titan Network Leader.
Stay Safe!

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Rich Goldstein has built a career on working with both individual inventors and start-up companies. Today, we will talk about some funny stories and weird and wonderful patent issues that have come up, and cover some crazy designs. Stay safe!

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Today, Jana Krekic and Meghla Bhardwaj join me to discuss the merits of Amazon.ae, Amazon.sg, Amazon.sa and the roll outs to Poland and Czech Republic. Are these a waste of time or should you take a chance and jump in early?

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Your bookcase says who you are. It is that time again for guests to talk about books that changed their life. Under the microscope this week is Athena Severi, Chris Rawlings and Alycia Shapiro. Stay Safe!

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Today we bring in sourcing expert Jim Kennemer.In 2014 he recognized the opportunity of Vietnam as a sourcing destination and moved to Ho Chi Minh City. We take a look at how this compares to the might of China and what the benefits are... Stay Safe.

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Industry activist and all round nice bloke Paul Rafelson returns to pick through last weeks testimony by Jeff Bezos on Capitol Hill. What does this mean for Amazon sellers? Stay Safe!

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Mindset Sunday is now been moved to Monday. Has a ring to it, right? Today's guests include Chris Rawlings, Tiffiany Hepburn and Stephanie Khalikyar. Come and join us for another section on the books that have changed my life and what the amazing guests think of them. Tune in and Stay Safe.

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Good Morning, Today we have a real treat for you… The Interviewer is being interviewed! This session sees Liran turn the tables to find out how Danny has come to be who is today. From Danny’s background in the music industry, to how it has helped him avoid mistakes in the E-Commerce industry. Tune in to hear his advice and see the path The Seller Sessions host has taken to get to where he is today…..

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Legal eagle, turned seven figure Amazon seller Anne Ferris, has had an interesting ride to get to where she is today. We take a look at her life and history to see what makes her tick and the lessons along the way.

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Today we take a funny look on how ChatBots can go wrong. Leading the charge will be the two Paul's (Baron and Harvey) alongside Regina Peterburgsky. So come join the fun, see some screen shares and screen grabs on some of the best fall-overs of all time.

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Amazon Seller Mitchell Lam joins Amy Wees, Brandon Young and myself as we take a look at his business and what we can do to help him grow it to the next level. Make sure you tune in!

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Amazon Seller Mitchell Lam joins Amy Wees, Brandon Young and myself as we take a look at his business and what we can do to help him grow it to the next level. Make sure you tune in!

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Tim Patel and Kata join the show to discuss a mix of Tim’s knowledge of the science behind sleep and nutritional fads and the clinical background on mental health and performance held by Kata. We will take a look at how all these parts of the puzzle fit together for you to optimise for better health.

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When you look up persistence in the dictionary you will see Egle Raadik-Gonchev. She persevered through nearly half a dozen business failures. Egle is now the biggest female Amazon seller in Estonian, doing multi seven figures. We take a look inside the mind of one of the break out stars of this years Branded By Women summit. Not to be missed!

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Yael Cabilly returns as we cover the most common mistakes she has observed when it comes to legal inssues on Amazon. Today, we will work through these so they can be avoided later. So you can concentrate on more complex matters and just keep selling!

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In our second installment of the Amazon Seller Q&A, we welcome onto the Show Simon Booth. Again, our expert panel of Brandon Young and Amy Wees return to answer all the pressing questions he has on his Amazon business.

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This will be a mini series on Mindset Sunday on "Books That Changed My Life" as we bring in different guests over the next few weeks telling stories on how certain books changed, influenced and made their life better. Alongside me this week are Liran Hirschkorn, Norman Farrar, John Hefter and Chris Rawlings

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We return with our In-Depth series where I dig deep into the mind and lives of entrepreneurs to see what makes them tick and what made them what they are. This time, it is the turn of seven figure Amazon seller and show regular Sharon Evens.
Make sure you tune in!

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We welcome back Nick Katz to the show AKA "The Japan Guy" to chat all things launching and selling on one of Amazon's largest marketplaces outside of the US. Come get your questions answered.

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As the title says, today we discuss "when to give up on keywords & when to double down. As Amazon Sellers it is important for our businesses toi know exactly what is working for us and our customers, and what is not. So, The good doctor is back (Ellis Whitehead) alongside Lazar Zepinić and of course, I will be your host asking the questions that you may be on the edge of your seat to ask. See you soon!

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As the title says, today we discuss "when to give up on keywords & when to double down. As Amazon Sellers it is important for our businesses toi know exactly what is working for us and our customers, and what is not. So, The good doctor is back (Ellis Whitehead) alongside Lazar Zepinić and of course, I will be your host asking the questions that you may be on the edge of your seat to ask. See you soon!

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This will be a mini series on Mindset Sunday on "Books That Changed My Life" as we bring in different guests over the next few weeks telling stories on how certain books changed, influenced and made their life better. Alongside me this week are Anne Ferris, Izabella Hamilton, Kata and more TBC... Stay safe.

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In this episode of Manufacturing Outside Of China we take a look at the pros and cons of importing from India. Guests today include; Meghla Bhardwaj, Tim Jordan, Margaret Jolly and Teddy Smith from AceListing

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We are going to embark on a series of Manufacturing outside China, kicking off today with Taiwan... The idea is to bring in experts that operate in these countries and compare them to importing from China. Today Amazon sellers Krystsina Uradzimskaya and Peter Liu bring the noise and I ask the all important questions.

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Kian Golzari and Sharon Even are back as we debate reaching out to your potential suppliers in the best way. Come join the fun (and some possible arguments), supplier qualification and leading questions to ask.
Stay safe.

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Never under estimate the importance of campagin sturcure, the core foundation is everything for you to build and scale. Today the good Doctor is back (Dr. Ellis Whitehead) alongside Brent Zahradnik... And of course, I'll be asking the questions to get to the answers you want to know. Stay safe!

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On part two of Seller Sessions 500 we bring in ranking masters Howard Thai, Dr Yev Marusenko, Ivelin Demirov and Paul Harvey. PPC Experts Brian Johnson, Lazar Zepinic, Destany Wishon , Ellis Whitehead and Brent Zahradnik. We also welcome back Meghla Bhardwaj, Cassandra Craven, Egle Raadik-Gonchev, Yael Cabilly, Shane Oglow, Jelena Nuhanovic, George Meressa, Amy Wees and Augustas Kligys. Today is gonna be epic once again... See you there!

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We have a very big line up for our half century birthday celebrations. We never thought about getting to 500, our goal was to always work with the best and put out the best content we can. Today, in rotation, we will be joined by Steve Simonson, Liran Hirschkorn, Brandon Young, Kevin King, Michele Venton, Tim Jordan, Norm Farrar, Izabela Hamilton, Jana Krekic, Joe Reichsfeld, Kian Golzari, Anne Ferris, Sharon Even, Kata & Athena Severi.

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Dr Ellis Whitehead returns to deliver a clinic on Advanced Level Amazon PPC Bid Management. We will look at complications in ad placement and the thresholds at which you win the auction, plus much more. Come by and get all your questions answered at the good doctor's surgery here on Seller Sessions Daily.

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Today we are talking with Dr Emil Goliath about what we can fit into our daily routines to allow us to slow down at bed time and effectively bringing a shade of better sleep and lead a less stressful life. In an entrepreneurs life, it can be hard to slow down and take a moment to realise how important sleep is to your success.

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Today we talk about the landmark case that has helped Amazon Sellers and the negative stigma of price gauging applied by larger companies on smaller sellers and how to avoid it. Talking with Paul Rafelson and Steve Simonson.

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Today we have some wonder speakers join us today to help us focus on your PPC strategies, campaigns and what not to do leading into the most profitable, and sometimes expensive part of the year that is Q4. So a big thanks to those who join is the session Mina Elias, Lazar Zepinić and Jelena Nuhanovic

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Today Brandon Young, Joe Reichsfeld, Kata and Nick Eary join the conversation to discuss all things Q4; the lead up to Q4 and the adjustments the you may need to know about, to get ready in these times of Covid 19 and lockdown.

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Today Brandon Young, Joe Reichsfeld, Kata and Nick Eary join the conversation to discuss all things Q4; the lead up to Q4 and the adjustments the you may need to know about, to get ready in these times of Covid 19 and lockdown.

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Hey Guys,

Today we are talking about the Canton Fair, the high's the low's and what was going on generally. We also will be talking to Sharon Evan and Kian Golzari about how they are coping with the lockdown and what events they have been attending, comparing what they have delivered and how well.

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Today we have a treat for your mind and body. We talk to Dr Emil Goliath, Anne Ferris and Stephanie Khalikyar about how we can use our diet and nutrition to maximise our brain power and make it work for us. We have all had days where our brains are foggy and we feel sluggish; here we look how our diet can help us boost productivity and avoid brain fog, and look clearly upon our bright horizons.

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Again, we return with another dual cast with Steve Simonson from Awesomers.com. Amazon is the subject of two preliminary antitrust probes in California and Washington State. This is of course outside of what is going on in the EU. Join us as we dive in and take a look at the possible outcomes.

Stay home, stay safe.

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Today we go behind the scenes of the life of Tim Jordan. He has been recently working with the team at Helium10 with Project X and now the host of the AM:PM podcast taking over from Manny Coats...

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Check out today's show to see if the Canton Fair Online will be worth your time and effort. There will be no awards for the website or the experience using it. We welcome back Kian Golzari and Sharon Even to discuss the positives and negatives.

Stay home, stay safe!

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Ben Leonard recently exited his sports brand for 7 figures. He joins us to discuss why email is so powerful as a customer relationship tool and how he maximised segmentation, automation and targeting to generate 30% of his total (website) sales via this medium.

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On this Mindset Sunday episode, we join Stephanie Khalikyar , Anne Ferris,Egle Raadik-Gonchev, Jana Krekic and Liran Hirschkorn. Learn how to maximise your productivity through fasting and other hacks.

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In this dual cast, Steve Simonson and I talk about changes in people's behaviors as a result of the COVID19 pandemic. We all can see the changes in our own lives, but what do those changes look like across a wide range of demographics? Check out the data and charts as we walk through the data live on screen.

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Today we will be discussing who will be appearing at Seller Sessions Live in London. How we plan to manage the variables of Covid 19 and what to expect from all the events around the main conference. Stay home, stay safe!

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Kian Golzari and Sharon Even are back as we discuss the latest issues with shipping and the effects it is having on the Amazon community.

Stay home, stay safe!

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Yael Cabilly returns alonside Michal Baumwald Oron to discuss how to keep your exit on track (not easy) and make sure your buyer is happy and confident with you through the process.

Stay home, stay safe!

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Ever thought about what damage we are doing to ourselves as Amazon sellers sitting in front of a computer 10-14 hours a day? Today we talk with super seller Ash Thompson and Liran Hirschkorn about tuning out, earthing, EMF's and much more.

Stay home, stay safe!

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Brandon Young, John Hefter, and Liran Hirschkorn all join and give their views on the current climate and what selling on Amazon will be like post-Covid 19.

Stay home, stay safe!

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Steve Simonson drops in today to talk about the Dunning-Kruger effect. The goal of today is to add context and ask better questions. This is especially true for Amazon Sellers when dealing with rogue Gurus, promising a lot and delivering very little. There will be no name-calling or GURU-BASHING, this is merely an opportunity to have information to hand when making a decision.    Stay home, stay safe!

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AND WE ARE BACK...Anthony Lee, Zack Franklin & Joe Reichsfeld drop by on today's session to talk about various traffic sources that are working right now.

Stay home, stay safe!

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Sharon Even and Kian Golzari return once again but this time we talk timed negotiations, how to do them and when to execute.

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In this episode, we bring in Paul Harvey and Super Seller Ash Thompson. The three of us has something we have in common, which is part of our everyday life, we cannot control it, but do have to manage it. Check in to find out what that is...

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In this episode, we chart the rise of Alycia Shapiro who has sold in excess of 40m dollars online since the mid 2000's. We look at her road to success and the struggles she had along the way.

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Amazon translation queen Jana Krekic joins me today as we take a look at some really dodgy translation work and how you should avoid this at all costs on your own listings.

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Liran Hirschkorn, Sharon Even and Kata return as we disscuss work / life balance. Does it even exist when you love what you do? What is the best way to balance business, children and downtime? Find out what we do, join the conversation...

Stay home, stay safe!

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Cara shares the rollercoaster ride that saw her unique products snowball into an absolute must-have for new parents. The battle with the High St stores and how resilience in difficult times is the key to success.

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Micheal Hartman joins me today to discuss proactive measures as defence against attacks on Amazon listings. This one is not to be missed...

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Joe Reichsfeld and Miro Posavec return to talk all things Pinterest, and how you can leverage for your own website.

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Podcast host, Amazon seller and entrepreneur Chris Thomas joins us along side EndGames Jamie Paros and Michael Fenech for a natter on selling down under.

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Not only does Norm has the greatest beard in the game, he is quite possibly the nicest person in the Amazon space... Loved by all, far and wide in the community. Today, we chat with the man behind beard, as we go In-Depth on his entrepreneurial career.

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Cassandra Craven, Sylv Stefanowicz and Anne Ferris return as we chat social media from both a product and personal branding perspective.

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Is there such thing as perfection? Today Liran Hirschkorn, Sharon Even and Kata Phipps join me to discuss from our own experiences. Today, I will share a story that was a massive game changer for me...

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Today I interview Athena Severi, the founder of China Magic and co Founder of Titan. Athena is also co-host of Branded By Women which kicks off in 11 days. We will take a look back through her history to the present day as an entrepreneur.

Stay home, stay safe

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I mentioned I would go live everyday through the pandemic, no excuses... I did not expect to go live for 60 consecutive days in a row. Thank you for all your kind messages (public and private). Today we bring back Steve Simonson, Liran Hirschkorn, Norm Farrar and Tim Jordan for a milestone party.

Stay home, stay safe!

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Shopify and off Amazon Part 5 - Yes, so much to cover in this area for sellers. Joe Reichsfeld and Miro Posavec take centre court.

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Channing Dyson, Anne Ferris and Sylv Stefanowicz all join me today to talk about how to brand products for the female market and what Amazon sellers can learn from shopping patterns and much more.

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Sharon Evans, Chris Thomas and Norm Farrar join me as we take another walk down memory lane to discuss failed products. As always we have some laughs at our own expense so you don't have to.

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Networker extraordinaire, Alexandra is somewhat of a dab hand at LinkedIn. With over 35,000 followers and named LinkedIn Top Voice in the UK for 2 years running, we will discuss organically harness the platform and maximising growth.

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Today I will be speaking with industry unicorn Michele Venton. Michele grew her business from zero to multi 7 figures, whilst raising a young family and looking after her Mum. Last year, she sold the business to create a legacy for her family.

Happy Saturday, see you soon.

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Steve Simonson joins me once again on our co branded podcast. This week we talk systems, how the are made and owned by responsible parties within the business.

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Joe Reichsfeld and Miro Posavec are back for part 4. This week we go deep on optimisation and much more.

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Yael Cabilly is back and today we talk about "Fighting Hijackers (On Amazon) From A Legal Perspective".

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Kian Golzari and Sharon Even are back to do a deep dive into Product Quality and where your inspections are likely to go wrong (as well as right)...

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After many long days and late nights, we are finally proud to announce Branded By Women the 3 day FREE summit (coming in three weeks). Today, I will be speaking with our hosts; Athena Severi, Michele Venton and Izabela Hamilton... We will be giving you a rundown on what to expect.

Stay home, stay safe...

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Liran Hirschkorn is back... We revist the amazing mind of Naval Ravikant. He has a the Naval Podcast where he turned his tweet storms into actionable chunks of life lessons and musings. Once again, we deconstruct the meanings and how you can use them in your business and life today.

Stay in, stay safe!

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Today I will be doing an In-depth profile on Izabela Hamilton. We will discuss her journey from humble beginnings in Romaina, to the American Dream with $100 in her pocket.

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Steve Simonson is back. We discuss the steps of branding from 1-10. He will run down from idea to exit and everything in between.

Stay home, stay safe!

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Shopify has launched a new app called ‘Shop’ – and with it potentially an entirely new business model! Joe and Miro drop by to break this down and George comes back to disscuss some Adwords news.

🔥They intend to compete directly with Amazon.🔥

Stay home, stay safe!

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Liran Hirschkorn, Norm Farrar and Tim Jordan returns alongside me (for part 2), as we discuss fail products in our Amazon catalogues... This should be fun, no one is safe!

Stay home, stay safe!

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In this episode, I am joined by George Meressa, Jelena Nuhanovic and Lazar Zepinic for another roundtable on PPC. How do your adapt yout PPC strategy to your inventory? Join the conversation.

Stay safe and stay healthy!

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Kian Golzari is back... This time we are also joined by Sharon Even for the first time. Today, we will cover their way of product selection refelcting the current climate.

Stay home, stay safe!

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Liran joins me once again, but this week we are going to deconstruct some of the content from the amazing mind of Naval Ravikant. He has a the Naval Podcast where he turned his tweet storms into actionable chunks, delivered in audio format.

Stay in, stay safe!

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This week we welcome back Jana Krekic, Cassandra Craven and Ariana Bourke joins us for the first time. We will get the lowdown on what is going on in their businesses and daily life on lockdown.

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Steve Simonson, Dennis Simonson and Michael Pinkowski join me today to talk growth from zero to 50m. We look at what that means in terms of managing people, through all the stages, and avoiding bottlenecks along the way.

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Joe Reichsfeld is back to go more in depth on selling off Amazon, be it Shopify or other commerce platforms - Ultimately all the principles remain the same, execution is what matters...

More guests to be announced later today.

Stay home, stay safe!

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Liran Hirschkorn, Norm Farrar and Tim Jordan returns alongside me, as we discuss fail products in our Amazon catalogues... This should be fun, no one is safe

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Today we have a catch up with some of the best Amazon PPC experts in the community and take a look at the numbers on thriving and surviving. essential vs non essential goods. We pull out the data and the patterns to help you on your own account.

Stay home, be safe

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It has been a while but in this episode, I will be doing one of my In-Depth's, this time it is Kian Golzari's turn. Learn how a young lad from Scotland got the attention of elite footballers and NBA stars...

Star in, stay safe...

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Liran Hirschkorn is back and we also welcome to the show for the first time, Mental Health Practitioner Linda Candy. In this episode, we are going to talk through the rise of mental health issues on lockdown and it's compounding effect whilst in isolation.

Stay home, stay safe!

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Amy Wees (US), Margaret Jolly and Regina Peterburgsky (AUS) and Meghla Bhardwahj (SIN) join as we go truly global in this episode today. Come by and get all your questions answered by these wise woman.

Stay home, stay safe!

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As someone with years of experience, always worked for himself since childhood; I would like to welcome back Kevin King. Today we will talk about cash flow, owning multiple businesses and how to make your money go further without leaving yourself exposed.

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This is part one, of maybe many, as lots to cover in selling off of Amazon... Including site infrastructure, types of goods that work with high acquisition costs and long term value of the customer.

Today Joe Reichsfeld and Amazon Seller Miro Posavec join me on the panel…

Stay home, stay safe!

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Liran Hirschkorn, Tim Jordan and Norm Farrar all return for another round up of what is happening this week across all Amazon marketplaces.

Tune in and get all your questions answered.

Stay home, stay safe!

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Yael Cabilly, Jeff Schick and Paul Rafelson all join us in this episode as we talk Patents, Trademarks and legal shit that can get you in all sorts of trouble selling on Amazon.

Stay home, stay safe!

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Kian returns again to talk product development from scratch. What to do, how to source components and most importantly how to execute.

Make sure you come by and get all your questions answered.

Stay in, stay safe...

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Etienne Ameil and Liran Hirschkorn joins me once again... This time we talk about mindset and how you apply vision to your business. Ever noticed how far you get when you set massive goals? Even when you fall short, you still have a big win.

Stay home, stay safe!

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We have Super Sellers Nicole Parr, Michelle Venton and Jo Webster to talk about scaling to 7 and 8 figures on Amazon, parenthood and life. Make sure you get your questions in from this call. It will be epic...

Stay home, stay safe

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We welcome back Steve Simonson, Kevin King and Kian Golzari to discuss all types of business models off Amazon and ideas for investments to diversify your risk. Stay home, stay safe...

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We bring in Amazon Seller Christian Morgan (ScaleForE-Tail), VAT expert Alex Wyatt from Simply VAT, Tosin Oke from Payoneer to cover offer cross border trade and Jana Krekic from YLT Translations and how to optimise for each market's native tongue and I will cover Multi Language PPC and what products fit, for each EU market.

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Kevin King and Liran Hirschkorn join today to give us a rundown on what has been happening on Amazon and in the community this week. Make sure you check in, as things are moving fast in the pandemic...

Stay In, Stay Safe!

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Today we talk about the huge demand on logistics in the pandemic and how costs are spiraling out of control for brand owners. Joining today will be Kian Golzari, Brandon Young and Terry Wilson.

Stay Home, Stay Safe

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We will chat about new timelines and delays, fake Coronavirus news, how China dealt with the pandemic via tech and how you can make the most of China getting back to full capacity get better deals done.

Stay in, stay safe

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Are you getting fat and drinking on lockdown? Are you productive in the current pandemic or sitting on your arse? Drop by, as we discuss why your health will play a massive role in coming out the other side on top. See you there! Be safe, stay home..

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Join us in this episode with Athena Severi, Alycia Shapiro, Anne Ferris, Georgie Mayhew and Katherine Phipps. I will get the low down on what is going on in their world right now and the impact it is having on their Amazon businesses and services.

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In this episode, we are going top down. Starting at the canonical URL, via the Title, onto the images, bullets, backend, description and of course A + content. Steering the good ship are Liran Hirschkorn, Amy Wees and more surprises on this episode. Sharing is caring. Stay home, be safe.

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Today's heavy hitters are legal eagles Paul Rafelson and Jeff Schick, who will be giving us the low down on the shit storm brewing on Amazon. We also have inspection and QC boss Andy Church, PPE expert Matt E Silver and hopefully Amazon seller and maverick Brock Johnson joining this episode... Share this far and wide. Stay home, be safe!

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In this episode, I am joined by Helium 10's Barcus Patty, Former FreeeUp head honcho Nathan Hirsch, UrTasker's Omer Riaz and Glad Freimann from VAA Philippines. We chat VA's and distributed teams in the current climate. How to optimise your workforce, care for them and thrive post virus.
Stay home, be safe - Don't forget to share this post with our community..

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Brandon Young, Paul Harvey, Paul Baron and Michelle Barnum Smith make up today's superstar line up of chat bot scientists. As always, I will be asking the questions and hopefully getting the right answers for you to implement on your Amazon business today. Stay safe, stay home - Don't forget to share this far and wide.

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8 figure Amazon Sellers Joe Jakes, Tim Jordan, Leonardo Felisberto from Sellersfunding and Nathan Fox from Payoneer join us in this conversation to discuss multiple options on getting funding, stretching your currency and optimising financial instruments in the current climate.

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Your relationship with money and how you think has a direct correlation to you surviving or thriving. Some of the greatest companies of our time where born in the downturn. While most will be playing defence, there will be people going on the offence. Today I bring in Alex Huditan, Tim Jordan and Rupert Hodges and we explore what you guys can do with a small mind set adjustment.

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On this week's show, we bring in Melissa Simonson, Cassandra Craven, Krystsina Uradzimskaya and Izabela Hamilton to discuss life on lockdown, business and what the future holds...

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Join us as we get deep with Amazon PPC with some of the leading names in the Amazon Community. Brian Johnson, Liz Adamson and George Meressa will be in the hot seat.

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We chat with Christian Morgan, Meghla Bhardwaj, Augustas Kligys and prabhat Shah and more, about the state of play with everyone on lock down and what 2020 holds for events and networking in different countries over the world.

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Howard Thai joins us in this episode where he will be answering questions on Black Hat and how you can protect yourself on the Amazon platform.

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Ivelin Demirov, Anthony Lee, Casey Gauss, Tom Wang and Paul Harvey all join to give the community a run down on what is working right now - When it comes to ranking on Amazon in the current crisis.

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On this week's show, we bring in Melissa Simonson, Cassandra Craven, Krystsina Uradzimskaya and Izabela Hamilton to discuss life on lockdown, business and what the future holds.

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Listen to a crew of experts to help you plan through these tricky times. Listen to this podcast for more details and share across groups and to fellow sellers in the community.

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Joining us in this episode are Athena Severi , Seth Kniep and Chris Rawlings. Find out how to stay positive and overcome fear and not let fear overcome you!

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Thras.io buy 2-10 Amazon brands per month (John Hefter), Coran Woodmass does many deals per year and Brandon Young know a thing or two about building big brands and what to do in a downturn.
Make sure you share far and wide as I go in-depth to get you the answers!

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Brandon Young, Liran Hirschkorn, Tim Jordan & Michael Hartman drop knowledge on how to deal with the limited shipments into Amazon until April 5.

Part 2 of this episode.

Access Part 1 HERE

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Brandon Young, Liran Hirschkorn, Tim Jordan & Michael Hartman drop knowledge on how to deal with the limited shipments into Amazon until April 5.

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We have an all star line up in today...

Here are some the items discussed over both episodes...

-Product selection in the future
-Impact on products today and the mid term
-What to do about your ppc if down
-Shipping and shutting of borders
-Shipping increases
-Amazon deliveries in hazmat suits?
-Price gorging on coronavirus products
-Cash flow and funding
-When to go hard or preserve your cash

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We have an all star line up in today...

Here are some the items discussed over both episodes...

-Product selection in the future
-Impact on products today and the mid term
-What to do about your ppc if down
-Shipping and shutting of borders
-Shipping increases
-Amazon deliveries in hazmat suits?
-Price gorging on coronavirus products
-Cash flow and funding
-When to go hard or preserve your cash

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This is a live recording from Prague at the European Seller Conference with Simas Zelvys. He has 5 brands, one of which is being lined up for exit.

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Anthony (Lee) has been leading the pack since 2014 when it comes to ranking on Amazon. In this episode (Part Two) we cover what is working today and square off some of the rumours that speak around the Amazon FBA Community when it comes to ranking

Make sure you listen to both for the full spectrum…

In part one, we take a walk down memory lane and look at all the milestones, along the way. Join me in this fascinating road trip into the black box that is A9.

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Anthony (Lee) has been leading the pack since 2014 when it comes to ranking on Amazon. It has been his obsession and often break changes on what is working now.

In part one, we take a walk down memory lane and look at all the milestones, along the way. Join me in this fascinating road trip into the black box that is A9.

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Meny Hoffman drops by for the first time to discuss getting your voice right for your brand. This is not easy and often sellers fail miserably leaving money on the table...

📈 Need help with your Amazon PPC?

Check out what we do here...
✔️ SellerSessions.com/Agency/

Take a look at some of our client case studies
✔️ SellerSessions.com/Case-Studies/

❌No Set up Fees
❌No Long Term Contracts

Unlike some agencies, we do not take:
❌ Percentage of your profit
❌ Percentage of your Revenue
❌ Percentage of your Ad Spend

Get in touch for a free account audit...

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Dr Ellis returns and takes a fresh look at keyword research in 2020. How Brand Alalytics can play a large role if you know how to tickle out the data and use this to your advantage. Tune in to find out how you can do the yourself.

📈 Need help with your Amazon PPC?

Check out what we do here...
✔️ SellerSessions.com/Agency/

Take a look at some of our client case studies
✔️ SellerSessions.com/Case-Studies/

❌No Set up Fees
❌No Long Term Contracts

Unlike some agencies, we do not take:
❌ Percentage of your profit
❌ Percentage of your Revenue
❌ Percentage of your Ad Spend

Get in touch for a free account audit...

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Dr Yev Marusenko returns and goes deep on FBA Onsite, ranking relationship between faclity centres and Desktop ranking vs Mobile Volatility.

📈 Need help with your Amazon PPC?

Check out what we do here...
✔️ SellerSessions.com/Agency/

Take a look at some of our client case studies
✔️ SellerSessions.com/Case-Studies/

❌No Set up Fees
❌No Long Term Contracts

Unlike some agencies, we do not take:
❌ Percentage of your profit
❌ Percentage of your Revenue
❌ Percentage of your Ad Spend

Get in touch for a free account audit...

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Micheal Hartman drops by to chat about competitior attacks and how to use certain protocols to reduce the time to get reinstated.

📈 Need help with your Amazon PPC?

Check out what we do here...
✔️ SellerSessions.com/Agency/

Take a look at some of our client case studies
✔️ SellerSessions.com/Case-Studies/

❌No Set up Fees
❌No Long Term Contracts

Unlike some agencies, we do not take:
❌ Percentage of your profit
❌ Percentage of your Revenue
❌ Percentage of your Ad Spend

Get in touch for a free account audit...

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Jeff Schick and Paul Rafealson drops in to cover the issues will Amazon treating your invoices as fake. Check out the show to found out how you can workaround this and get reinstated.

📈 Need help with your Amazon PPC?

Check out what we do here...
✔️ SellerSessions.com/Agency/

Take a look at some of our client case studies
✔️ SellerSessions.com/Case-Studies/

❌No Set up Fees
❌No Long Term Contracts

Unlike some agencies, we do not take:
❌ Percentage of your profit
❌ Percentage of your Revenue
❌ Percentage of your Ad Spend

Get in touch for a free account audit...

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Friend of the show Anthony Lee returns and talks about how he grew his TikTok following to 7500 in just over 30 days and how the side effect of this doubled his Instagram following. Check this episode out as we look at how you can use TikTok to promote your Amazon products.

Seller Sessions Live is now sold out. If you want to be added to the waitlist in the event tickets become availiable then email danny@sellersessions.com with Waitlist in the Subject.

Seller Sessions Live is brought to your by Thrasio...

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Today Ben Sloyan drops by and we cover some key components of voice search pertaining to Alexa.
Are you ready to add voice search to your marketing activities?

📈 Need help with your Amazon PPC?

Check out what we do here...
✔️ SellerSessions.com/Agency/

Take a look at some of our client case studies
✔️ SellerSessions.com/Case-Studies/

❌No Set up Fees
❌No Long Term Contracts

Unlike some agencies, we do not take:
❌ Percentage of your profit
❌ Percentage of your Revenue
❌ Percentage of your Ad Spend

Get in touch for a free account audit...

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John Li from PickFu drops by to discuss the best ways (from their in house data) to test product images and what tests tend to offer the best conversion and results.

📈 Need help with your Amazon PPC?

Check out what we do here...
✔️ SellerSessions.com/Agency/

Take a look at some of our client case studies
✔️ SellerSessions.com/Case-Studies/

❌No Set up Fees
❌No Long Term Contracts

Unlike some agencies, we do not take:
❌ Percentage of your profit
❌ Percentage of your Revenue
❌ Percentage of your Ad Spend

Get in touch for a free account audit...

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In this episode, Chris Davey, Steve Simonson and Kian Golzari joins us with updates on COVID 19 from the ground and the factories in China.

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Dr Ellis Whitehead returns as we discuss the difference in Europe vs US in terms of longtail search terms. How this impacts your account and how you manage the vast variables of the EU marketplace. PPC can be a whole different ballgame in places like "Sleepy Spain" and "Little Italy."

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Shane Oglow drops by to give us a blow by blow account on how you can use Press Releases to launch your products and drive traffic to your Amazon Product Page.

Seller Sellers Live is now Sold Out!!!

Join the Waitlist? Danny@SellerSessions.com

Seller Sessions Live is brought to you by Thrasio

↪️Saturday May 9, 2020

Conference ticket includes access to the Sellers Alley and YLT Translations"Boat Party"

I would also like to thank our co sponsors; pingpong, Urtasker, Gembah and Alex De Lilla Design Services....

Don't just take our word for it...

Michele Venton
💬"The first of its kind!”

Steve Consalvi
💬"Best seller event so far!"

James Cissel
💬“Insightful and actionable”

Ott Kraut
💬"Fresh insights. Generous sellers. Recommended!"

Andrew Tainton
💬‘This incredible event was run by mad scientists to create mad sales’

Scott Gallacher
💬“Every session provided at least 3 high value, actionable strategies.

Paul Nicoll
💬”Quality Actionable Content”

Simon Booth
💬“Professional high-level informed learning community”

Steve Kong
💬“Informative, enjoyable, bring on next year”

Mark Jennings
💬“A day and night to remember!”

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Zack Franklin joins us from Bangkok following his swift departure from China due to the Coronavirus outbreak. He drops some inside knowledge on the competiton on the ground.

Seller Sessions is Sold Out!!!

Join the waitlist? Danny@sellersessions.com

Seller Sessions Live is brought to you by Thrasio

↪️Saturday May 9, 2020

Conference ticket includes access to the Sellers Alley and YLT Translations"Boat Party"

I would also like to thank our co sponsors; pingpong, Urtasker, Gembah and Alex De Lilla Design Services....

Don't just take our word for it...

Michele Venton
💬"The first of its kind!”

Steve Consalvi
💬"Best seller event so far!"

James Cissel
💬“Insightful and actionable”

Ott Kraut
💬"Fresh insights. Generous sellers. Recommended!"

Andrew Tainton
💬‘This incredible event was run by mad scientists to create mad sales’

Scott Gallacher
💬“Every session provided at least 3 high value, actionable strategies.

Paul Nicoll
💬”Quality Actionable Content”

Simon Booth
💬“Professional high-level informed learning community”

Steve Kong
💬“Informative, enjoyable, bring on next year”

Mark Jennings
💬“A day and night to remember!”

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Brandon Young joins us under Self Quarantine, Richard Ren live from China and mask seller Matt Silver joins Danny to discuss what is happening on the ground in China.

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Dr Ellis Whitehead returns and breaks down in graphic detail why we don't use Phrase Match, and how you can remove them from your campaigns.

Seller Sessions Live is Brought to you by Thras.io

↪️Saturday May 9, 2020

👉Here’s the link to book your tickets http://bit.ly/ssl2020uk

Conference ticket includes access to the Sellers Alley and YLT Translations"Boat Party"

I would also like to thank our co sponsors; pingpong, Urtasker, Gembah and Alex De Lilla Design Services....

Don't just take our word for it...

Michele Venton
💬"The first of its kind!”

Steve Consalvi
💬"Best seller event so far!"

James Cissel
💬“Insightful and actionable”

Ott Kraut
💬"Fresh insights. Generous sellers. Recommended!"

Andrew Tainton
💬‘This incredible event was run by mad scientists to create mad sales’

Scott Gallacher
💬“Every session provided at least 3 high value, actionable strategies.

Paul Nicoll
💬”Quality Actionable Content”

Simon Booth
💬“Professional high-level informed learning community”

Steve Kong
💬“Informative, enjoyable, bring on next year”

Mark Jennings
💬“A day and night to remember!”

View Details

BidX Co-Founder Nadine Schöpper joins the show to review 12 months of data sampled from 1000 users from her company. Listen for some varied and surprising results.

↪️Saturday May 9, 2020

👉Here’s the link to book your tickets http://bit.ly/ssl2020uk

Conference ticket includes access to the Sellers Alley and YLT Translations"Boat Party"

I would also like to thank our co sponsors; pingpong, Urtasker, Gembah and Alex De Lilla Design Services....

Don't just take our word for it...

Michele Venton
💬"The first of its kind!”

Steve Consalvi
💬"Best seller event so far!"

James Cissel
💬“Insightful and actionable”

Ott Kraut
💬"Fresh insights. Generous sellers. Recommended!"

Andrew Tainton
💬‘This incredible event was run by mad scientists to create mad sales’

Scott Gallacher
💬“Every session provided at least 3 high value, actionable strategies.

Paul Nicoll
💬”Quality Actionable Content”

Simon Booth
💬“Professional high-level informed learning community”

Steve Kong
💬“Informative, enjoyable, bring on next year”

Mark Jennings
💬“A day and night to remember!”

View Details

The good Dr returns to discuss how to blend Brand Analytics with Amazon PPC data...

📈 Need help with your Amazon PPC?

Check out what we do here...
✔️ SellerSessions.com/Agency/

Take a look at some of our client case studies
✔️ SellerSessions.com/Case-Studies/

❌No Set up Fees
❌No Long Term Contracts

Unlike some agencies, we do not take:
❌ Percentage of your profit
❌ Percentage of your Revenue
❌ Percentage of your Ad Spend

Get in touch for a free account audit...

Seller Sessions Live is brought to you by Thrasio

🎫 Two thirds of the tickets have been sold out. We released limited Super Early Bird Tickets to our previous delegates and they were gone in 48hrs. We have a short run of Early Birds and will release General Admission at £399 thereafter.

↪️Saturday May 9, 2020

👉Here’s the link to book your tickets http://bit.ly/ssl2020uk

Conference ticket includes access to the Sellers Alley and YLT Translations"Boat Party" on a first come, first served basis.

I would also like to thank our co sponsors; pingpong, Urtasker, Gembah and Alex De Lilla Design Services....

View Details

Richard Ren rejoins the show and talks about the recent coronavirus breakout in China. In this episdoe, we separate the myths from the facts and delve into coronavirus and its background, impact and how it can affect you business.

Seller Sessions is back at the David Game Keynote Theatre and is brought to you by Thras.io

Free Boat Party for Delegates of Seller Sessions Live

Sellers Alley and YLT Translations are kind sponsors of the Boat Party taking place on Saturday night from 7pm. Seller Sessions after parties are stuff of legend, so you won’t want to miss this… After a long day of taking in exclusive content at the conference the evening is reserved to let your hair down. See you on the dance-floor.

🎫Less than 40 conference tickets left and 7 remaining for the VIP Dinner

↪️Saturday May 9, 2020

👉Here’s the link to book your tickets http://bit.ly/ssl2020uk

Conference ticket includes access to the Sellers Alley and YLT Translations"Boat Party".

I would also like to thank our co sponsors; pingpong, Urtasker, Gembah and Alex De Lilla Design Services....

Don't just take our word for it...

Michele Venton
💬"The first of its kind!”

Steve Consalvi
💬"Best seller event so far!"

James Cissel
💬“Insightful and actionable”

Ott Kraut
💬"Fresh insights. Generous sellers. Recommended!"

Andrew Tainton
💬‘This incredible event was run by mad scientists to create mad sales’

Scott Gallacher
💬“Every session provided at least 3 high value, actionable strategies.

Paul Nicoll
💬”Quality Actionable Content”

Simon Booth
💬“Professional high-level in

View Details

Bogdan Editoiu joins to discuss how he exited his Amazon business taking some money off the table.

Seller Sessions Live is brought to you by Thras.io

Multi Brand 7 Figure Seller Liran Hirschkorn Returns May 9 2020

Liran has had his best year yet as his popularity amongst his peers has grown. Not content with running 2, seven figure brands, he is a globetrotting public speaker , course creator, podcaster and an agency owner looking after PPC for Amazon Sellers. He is the first winner of the prestigious Outstanding Contribution SellerPoll Award.

Destaney Wishon Makes Her Debut at Seller Sessions Live

Destaney is Co Founder and CMO of BetterAMS.Her career in Amazon Advertising began 4 years ago when she got a start managing ads for some of the most well-known brands on the platform. Since then she has managed advertising initiatives for over 100 brands, and a countless number of campaigns through BetterAMS.

Dr Ellis Whitehead Returns As A Special Guest Panelist

Last year the good doctor impressed the delegates with his thoughtful approach to PPC and the A9 algorithm, you can catch him again this year armed with more knowledge and insights for you to take away on the day.

Zack Franklin joins us on May 9 2020

Ever wondered what the Chinese Sellers are up to? How they stay ahead of the curve? Well, Zack works with 7,8 and 9 figure sellers and is based in the heart beat of China, in the futuristic city of Shenzhen. He will be spilling the beans and discussion some great ideas you can implement with external traffic…

Athena Severi Returns as Co Host

Athena is known for her own brands China Magic and the Titan Network, she also puts on dinners and events around the world including SellerCon. Again, Athena will be sharing mic duties on the day and keeping the program running smoothly.

Paul Harvey Back By Popular Demand

Last year Paul was voted one of the best keynotes, he has a nature talent for speaking and education. This year he will take it up a notch armed with a new bag of tips and tricks you can implement on your business.

Ivelin Demirov Returns With Workshop And Guest Panelist Spot

Last year Ivelin wooed the crowed with his simple hacks and how to implement them. In Sept we put on his Orange Hat high end Mastermind Workshop; which sold out in 47 hours. This year he is back with a spot on the panel and will be announcing his Workshop on Friday May 8 in the next few days.

Brandon Young Makes His Seller Sessions Debut

Brandon is a multi-brand late 7 figure seller, and is well respected by his peers in the community. Fresh from his double win at SellerPoll for Course Provider and Consultant. We have brought him in a as a speaker and will be announcing his workshop very shortly.

Dr Yev Marusenko Makes His Debut On May 9

Yev is one of the most progressive thinkers in our community and always looking to break ground on a technical level. He is the founder behind AmzJet and ZonTracker; carving out his own corner in the software space. We are looking forward to having his insights into some of the best external traffic strategies you can implement in 2020.

Nadine Schöpper Joins The Family At Seller Sessions Live May 9

Nadine co-founded the PPC automation tool BidX. When her partner came up with the idea of optimizing Amazon advertising programmatically, she set the technical foundation for a web application. We have spoken at the same conferences many time and I look forward to having her speak on May 9.

Seller Sessions Live Will Be Donating To Tommy’s Charity For Babies Born Asleep

As a father that lost a son and daughter, we will be supporting Tommy’s who do pioneering research into the loss of premature babies. We will be donating and hope you can too…

https://www.tommys.org/our-organisation/donate-to-charity

5 Free Spaces For Single Parent Amazon Sellers May 9 2020

This year we will allocate 5 free spaces at the conference for full time single parent Amazon Sellers.

We will cover child care either on site (insurance and Health & Safety pending) or we will pay the childcare if the capacity is not there onsite. Get in touch to see if you qualify, we will provide those that we feel will benefit the most.

Seller Sessions is back at the David Game Keynote Theatre

We take your education seriously, the David Game is a tiered seating environment which is perfect to capture your notes from the exclusive presentations given by our world class speakers….

Thank you to our Sponsor Utasker for providing the beautiful pens and pads for all our delegates to maximise their content retention on the day…

Free Boat Party for Delegates of Seller Sessions Live

Sellers Alley and YLT Translations are kind sponsors of the Boat Party taking place on Saturday night from 7pm. Seller Sessions after parties are stuff of legend, so you won’t want to miss this… After a long day of taking in exclusive content at the conference the evening is reserved to let your hair down. See you on the dance-floor.

↪️Saturday May 9, 2020

👉Here’s the link to book your tickets http://bit.ly/ssl2020uk

Conference ticket includes access to the Sellers Alley and YLT Translations"Boat Party"

I would also like to thank our co sponsors; pingpong, Urtasker, Gembah and Alex De Lilla Design Services....

Don't just take our word for it...

Michele Venton
💬"The first of its kind!”

Steve Consalvi
💬"Best seller event so far!"

James Cissel
💬“Insightful and actionable”

Ott Kraut
💬"Fresh insights. Generous sellers. Recommended!"

Andrew Tainton
💬‘This incredible event was run by mad scientists to create mad sales’

Scott Gallacher
💬“Every session provided at least 3 high value, actionable strategies.

Paul Nicoll
💬”Quality Actionable Content”

Simon Booth
💬“Professional high-level informed learning community”

Steve Kong
💬“Informative, enjoyable, bring on next year”

Mark Jennings
💬“A day and night to remember!”

View Details

Kian is back with a brace of strategies to get you going for 2020 and some key do's and don't's around Chinese New Year - The latter could save you a small fortune and a world of pain...

Seller Sessions is back at the David Game Keynote Theatre and is brought to you by Thras.io

Free Boat Party for Delegates of Seller Sessions Live

Sellers Alley and YLT Translations are kind sponsors of the Boat Party taking place on Saturday night from 7pm. Seller Sessions after parties are stuff of legend, so you won’t want to miss this… After a long day of taking in exclusive content at the conference the evening is reserved to let your hair down. See you on the dance-floor.

🎫Less than 40 conference tickets left and 7 remaining for the VIP Dinner

↪️Saturday May 9, 2020

👉Here’s the link to book your tickets http://bit.ly/ssl2020uk

Conference ticket includes access to the Sellers Alley and YLT Translations"Boat Party".

I would also like to thank our co sponsors; pingpong, Urtasker, Gembah and Alex De Lilla Design Services....

Don't just take our word for it...

Michele Venton
💬"The first of its kind!”

Steve Consalvi
💬"Best seller event so far!"

James Cissel
💬“Insightful and actionable”

Ott Kraut
💬"Fresh insights. Generous sellers. Recommended!"

Andrew Tainton
💬‘This incredible event was run by mad scientists to create mad sales’

Scott Gallacher
💬“Every session provided at least 3 high value, actionable strategies.

Paul Nicoll
💬”Quality Actionable Content”

Simon Booth
💬“Professional high-level in

View Details

Destaney Wishon returns with some great insights and data from tests ran on numerous accounts over the last few weeks.

Seller Sessions is back at the David Game Keynote Theatre and is brought to you by Thras.io

Free Boat Party for Delegates of Seller Sessions Live

Sellers Alley and YLT Translations are kind sponsors of the Boat Party taking place on Saturday night from 7pm. Seller Sessions after parties are stuff of legend, so you won’t want to miss this… After a long day of taking in exclusive content at the conference the evening is reserved to let your hair down. See you on the dance-floor.

🎫Less than 40 conference tickets left and 7 remaining for the VIP Dinner

↪️Saturday May 9, 2020

👉Here’s the link to book your tickets http://bit.ly/ssl2020uk

Conference ticket includes access to the Sellers Alley and YLT Translations"Boat Party".

I would also like to thank our co sponsors; pingpong, Urtasker, Gembah and Alex De Lilla Design Services....

Don't just take our word for it...

Michele Venton
💬"The first of its kind!”

Steve Consalvi
💬"Best seller event so far!"

James Cissel
💬“Insightful and actionable”

Ott Kraut
💬"Fresh insights. Generous sellers. Recommended!"

Andrew Tainton
💬‘This incredible event was run by mad scientists to create mad sales’

Scott Gallacher
💬“Every session provided at least 3 high value, actionable strategies.

Paul Nicoll
💬”Quality Actionable Content”

Simon Booth
💬“Professional high-level in

View Details

Brandon Young drops by and discusses with Danny multiple ways to troubleshoot and resolve indexing issues on Amazon. Make sure you listen all the way through for some surprises.

Seller Sessions Live is brought to you by Thras.io

Just under 40 tickets left. I will announce the workshops next week!

↪️ Saturday May 9, 2020

👉Here’s the link to book your tickets http://bit.ly/ssl2020uk

Conference ticket includes access to the Sellers Alley and YLT Translations "Boat Party".

I would also like to thank our co sponsors; PingPong Payments APAC , Urtasker, Gembah and Alex De Lilla Design Services....

Don't just take our word for it...

Michele Ventonv
💬"The first of its kind!”

Steve Consalvi
💬"Best seller event so far!"

James Cissel
💬“Insightful and actionable”

Ott Kraut
💬"Fresh insights. Generous sellers. Recommended!"

Andrew Tainton
💬‘This incredible event was run by mad scientists to create mad sales’

Scott Gallacher
💬“Every session provided at least 3 high value, actionable strategies.

Paul Nicoll
💬”Quality Actionable Content”

Simon Booth
💬“Professional high-level informed learning community”

Steve Kong
💬“Informative, enjoyable, bring on next year”

Mark Jennings
💬“A day and night to remember!”

View Details

10 Amazon PPC Tips For 2020 You May Not Know...

Jelena Nuhanovic joins the show to drop some PPC science to kick of 2020 in style. She picks out 10 strategies to help you get your campaigns popping; so buckle up and enjoy.

Seller Sessions Live is brought to you by Thrasio

🎫A third of the tickets have been sold out. We released limited Super Early Bird Tickets to our previous delegates and they were gone in 48hrs. We have a short run of Early Birds and will release General Admission at £399 thereafter.

↪️Saturday May 9, 2020

👉Here’s the link to book your tickets http://bit.ly/ssl2020uk

Conference ticket includes access to the Sellers Alley and YLT Translations"Boat Party" on a first come, first served basis.

I would also like to thank our co sponsors; pingpong, Urtasker, Gembah and Alex De Lilla Design Services....

Don't just take our word for it...

Michele Venton
💬"The first of its kind!”

Steve Consalvi
💬"Best seller event so far!"

James Cissel
💬“Insightful and actionable”

Ott Kraut
💬"Fresh insights. Generous sellers. Recommended!"

Andrew Tainton
💬‘This incredible event was run by mad scientists to create mad sales’

Scott Gallacher
💬“Every session provided at least 3 high value, actionable strategies.

Paul Nicoll
💬”Quality Actionable Content”

Simon Booth
💬“Professional high-level informed learning community”

Steve Kong
💬“Informative, enjoyable, bring on next year”

Mark Jennings
💬“A day and night to remember!”

View Details

The good doctor returns for a packed show discussing the data and the results outside of the final click attribution on Facebook Ads. We cover how Amazon Sellers can extract the most out of the many given situations pertaining to their own products and branding work...

Seller Sessions Live is brought to you by Thrasio

🎫A third of the tickets have been sold out. We released limited Super Early Bird Tickets to our previous delegates and they were gone in 48hrs. We have a short run of Early Birds and will release General Admission at £399 thereafter.

↪️Saturday May 9, 2020

👉Here’s the link to book your tickets http://bit.ly/ssl2020uk

Conference ticket includes access to the Sellers Alley and YLT Translations"Boat Party" on a first come, first served basis.

I would also like to thank our co sponsors;pingpong, Urtasker, Gembah and Alex De Lilla Design Services....

Don't just take our word for it...

Michele Venton
💬"The first of its kind!”

Steve Consalvi
💬"Best seller event so far!"

James Cissel
💬“Insightful and actionable”

Ott Kraut
💬"Fresh insights. Generous sellers. Recommended!"

Andrew Tainton
💬‘This incredible event was run by mad scientists to create mad sales’

Scott Gallacher
💬“Every session provided at least 3 high value, actionable strategies.

Paul Nicoll
💬”Quality Actionable Content”

Simon Booth
💬“Professional high-level informed learning community”

Steve Kong
💬“Informative, enjoyable, bring on next year”

Mark Jennings
💬“A day and night to remember!”

View Details

A third of the tickets have been sold out. We released limited Tickets to our previous delegates last year. We have a short run of Early Birds and will release General Admission thereafter. Last count we have 76 tickets left .

Buy Tickets - http://bit.ly/ssl2020uk

Seller Sessions Amazon FBA and Private Label: Recent Episodes

Danny McMillan