Level Up Your Wedding Business: Recent Episodes
TheLevelUpCo.
Ready to level up your wedding business? Taylor's got you covered. Each week we will discuss tips and strategies to take your wedding business to the next level. From marketing + branding, to wedding day strategies, I've got you covered. There's room for all of us to succeed, so let's level up together.
What if growing your wedding business didn't mean booking more weddings?
So many photographers and filmmakers believe the only way to make more money is to raise their prices or fill their calendar. But there are other ways to build a more profitable, sustainable business.
In this episode, Kelley sits down with Taylor Nixon from Narrative to talk about the power of diversifying your income through authentic brand partnerships and affiliate marketing. Whether you've ever considered becoming an affiliate or partnering with brands you already use and love, this conversation will challenge the way you think about additional revenue streams.
One of the biggest takeaways is that great partnerships aren't built on follower count. They're built on trust. Brands are looking for genuine creators who have real influence within their community, not just the biggest audience.
We also dive into one of the biggest mindset shifts creatives need to make. So many opportunities are missed simply because we assume we'll hear "no." But you'll never know what's possible until you're willing to take the first step.
If you're a wedding photographer or filmmaker looking to create more stability, more freedom, and more opportunities outside of weddings alone, this episode is for you. Tune in and discover why building multiple streams of income could be one of the smartest business decisions you make.
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
What if the biggest thing holding your business back isn't your talent... it's your perspective?
In this episode, Kelley sits down with wedding photographer Bailey Pianalto to talk about the moments that completely changed the trajectory of her business. From attending her first industry conference to realizing there was a much bigger world outside of her local market, Bailey shares what it really looked like to shift her mindset, refine her brand, and start building a business that aligned with the life she actually wanted.
If you've ever felt stuck, overwhelmed by comparison, or wondered why your growth isn't happening as quickly as you'd hoped, this conversation is for you.
Growth doesn't come from copying what everyone else is doing. It comes from getting clear on where you're going, staying consistent with the fundamentals, and trusting the process even when the results take longer than expected.
Whether you're a wedding photographer or filmmaker trying to break into the luxury market or simply looking for your next level, this episode will leave you feeling encouraged, challenged, and ready to keep moving forward.
Timestamps:
00:00 - 01:15 | Sponsor: Elevating the Client Delivery Experience
01:15 - 04:43 | Meet Bailey Pianalto: From Travel Photography to Wedding Photography
04:43 - 09:18 | Finding Growth Through Networking, Rebranding & Industry Perspective
09:18 - 13:08 | Defining Success Beyond Awards, Lists & Comparison
13:08 - 15:14 | Why Real Business Growth Takes Time and Patience
15:14 - 17:21 | Sponsor: The Luxury Mastermind Program
17:21 - 20:50 | Returning to the Basics and Creating a Better Client Experience
20:50 - 24:42 | Building Planner Relationships, Refining Sales & Attracting Ideal Clients
24:42 - 25:32 | Final Goals, Where to Connect with Bailey & Closing Thoughts
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Let's be honest... most wedding photographers and filmmakers didn't start their business because they love bookkeeping, spreadsheets, or talking about profit margins.
We started because we love creating.
But if you want a business that gives you more freedom, more income, and long-term sustainability, you can't afford to ignore your numbers.
In this episode of The Level Up Podcast, Taylor sits down with financial strategist Gayla McCray to talk about why understanding your finances isn't about becoming an accountant. It's about building a business that supports the life you actually want to live.
Together, they discuss the importance of knowing your true costs, making business decisions based on strategy instead of emotion, and creating financial systems that prepare you for both exciting opportunities and unexpected seasons.
They also dive into why comparison can lead you away from your own goals and how defining success on your own terms creates a business that's both profitable and fulfilling.
If you've ever wondered if you're charging enough, struggled to understand your numbers, or simply want to feel more confident running the business side of your creative business, this episode is for you.
And if you're ready to build a profitable, sustainable wedding photography or filmmaking business, we'd love to help. Learn more about The Luxury Mastermind at thelevelupco.com/mastermind.
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here - https://thelevelupco.com/mastermind
This episode was sponsored by VidFlow. Level up your delivery experience at https://vidflow.co/thelevelupco
And don't forget to sign up for our free class on marketing to Gen-Z couples on July 29th at 10AM PT. Register here https://thelevelupco.com/genz
Timestamps:
00:00 - 01:44 | Sponsor Introduction & Podcast Welcome
01:44 - 10:19 | Building a Financially Healthy Wedding Business
10:19 - 11:03 | Booking the Next Generation of Couples Training
11:03 - 18:28 | Money Mindset, Business Vision & Avoiding Comparison
18:28 - 22:14 | Understanding Your Numbers & Financial Habits
22:14 - 23:40 | Luxury Mastermind Sponsor Break
23:40 - 30:32 | Pricing, Profit, Taxes & Creating Financial Stability
30:32 - 33:32 | Preparing for Life's Unexpected Seasons & Final Advice
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
It sounds like you're working hard to build a business that attracts higher-end weddings, raises your prices, and gives you more freedom... but what if the biggest opportunity isn't another portfolio update or Instagram trend?
In this episode, Taylor sits down with destination wedding photographer Micah Cook to unpack the mindset shifts, business decisions, and marketing strategies that helped him build a thriving luxury wedding business.
Together, they dive into what it really takes to break into the luxury wedding market, why confidence matters just as much as talent, and how TikTok has become one of Micah's most powerful tools for building trust, creating relationships, and booking dream clients.
They also discuss why luxury couples often book on a different timeline, how your language influences the clients you attract, and why investing in your business mindset can completely change your trajectory.
If you're a wedding photographer or filmmaker who wants to book more luxury weddings, attract premium clients, grow through social media marketing, and build a business that feels both profitable and fulfilling, this conversation is full of insights you won't want to miss.
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here - https://thelevelupco.com/mastermind
This episode was sponsored by VidFlow. Level up your delivery experience at https://vidflow.co/thelevelupco
And don't forget to sign up for our free class on marketing to Gen-Z couples on July 29th at 10AM PT. Register here https://thelevelupco.com/genz
00:00 - 01:44 | Sponsor Introduction & Podcast Welcome
01:44 - 07:06 | Micah Cook's Photography Journey: From Hobby to Weddings
07:06 - 12:20 | Breaking Into the Luxury Market & Booking Higher-End Clients
12:20 - 13:28 | Booking the Next Generation of Couples Training
13:28 - 20:24 | Using TikTok to Build Trust, Grow an Audience & Book Weddings
20:24 - 25:50 | Instagram vs. TikTok & The Power of Client Transparency
25:50 - 27:51 | Luxury Mastermind Sponsor Break
27:51 - 35:03 | Scaling to Luxury: Pricing, Confidence & Business Strategy
35:03 - 41:47 | Luxury Mindset, Networking & Final Advice for Wedding Creatives
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
There are some conversations that are just too good to keep behind closed doors.
In this special episode, recorded live at Hybrid Conference, we're answering real questions from wedding photographers and filmmakers who are navigating the same challenges you probably are. From posing plus size couples with confidence, to creating better work-life balance as a business owner, to staying consistent with marketing when you're buried in client work, these conversations are packed with practical advice you can start applying right away.
One of the biggest takeaways from this episode is that sometimes the smallest shifts create the biggest results. Whether it's making a client feel more confident in front of your camera, protecting your time so you can be fully present with your family, or building simple systems that make marketing feel sustainable, success is often about making better decisions consistently, not working harder.
If you've ever wondered how other wedding professionals are thinking through these challenges, or wished you could sit in on a live coaching session, this episode is for you.
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here - https://thelevelupco.com/mastermind
This episode was sponsored by VidFlow. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps:
00:00 - 03:44 | Welcome to Hybrid: Live Podcast Q&A Series & Conference Kickoff
03:45 - 10:24 | Building a Business That Fits Your Life: Audience Coaching Session
10:24 - 14:16 | Photographing Plus Size Couples with Confidence: Posing Tips That Flatter Every Body
14:16 - 24:12 | Work-Life Balance, Family, and Building a Sustainable Creative Career
24:13 - 32:56 | Audience Business Coaching: Growth, Mindset & Industry Insights
32:57 - 38:51 | Social Media for Wedding Videographers: Marketing Without the Burnout
38:51 - 39:24 | Final Thoughts & Closing Remarks
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Success in business is rarely about one big breakthrough.
More often, it's the result of hundreds of small decisions, years of consistency, and a willingness to keep growing long after you've figured out the basics.
In this episode, Kelley sits down with Shauna Cooney of Shauna & Jordan Photography to talk about the journey of building a business alongside your spouse, navigating the challenges of leadership, and creating a life that feels just as fulfilling as the business you've worked so hard to build.
Shauna shares how she went from a career in education to running a thriving destination photography business, the lessons she's learned from nearly a decade in the industry, and why continuing to invest in your growth never stops mattering.
One of my favorite parts of this conversation is the reminder that success isn't one-size-fits-all.
For some seasons, growth looks like booking more weddings. In others, it looks like creating more freedom, spending more time with family, building a stronger team, or creating systems that allow your business to support the life you actually want to live.
We also dive into the realities of working with your spouse, learning how to lead well, letting go of control, and building trust as both business partners and life partners.
If you've ever felt pulled between building a successful business and building a meaningful life, this conversation is a beautiful reminder that you don't have to choose between the two.
The businesses we build should support the lives we want to live.
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here - https://thelevelupco.com/mastermind
This episode was sponsored by VidFlow. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps:
00:00 - 01:44 | VidFlow Sponsor: Elevating the Client Delivery Experience
01:44 - 04:45 | Meet Shauna Cooney: From Education to Destination Weddings
04:45 - 09:07 | Building a Luxury Wedding Photography Business
09:07 - 12:30 | Pricing Growth, Mentorship & Industry Abundance
12:30 - 17:23 | Working With Your Spouse: Leadership, Roles & Communication
17:23 - 20:32 | Kelly’s Husband-and-Wife Business Journey & Leadership Lessons
20:32 - 23:34 | Building a Team: Third Photographers & Wedding Day Dynamics
23:34 - 27:30 | Parenthood, Travel Weddings & Finding the Right Work-Life Balance
27:30 - 31:26 | Scaling a Business, Family Support & Defining Success
31:26 - 32:01 | Where to Find Shauna & Closing Thoughts
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
What happens when a wedding photographer walks off the job? Or when a photographer shows up to a wedding dressed completely inappropriately? Or when a client demands their gallery while their photographer is grieving the loss of a parent?
In this episode, we're trying something completely different.
We dove into some of the wildest wedding industry stories we could find and gave our honest take on who was right, who was wrong, and most importantly, what wedding photographers and filmmakers can learn from these situations.
While some of these stories are hilarious, they also reveal important lessons about professionalism, communication, client experience, online reputation, boundaries, and what it really means to run a successful business.
One thing we see all the time is that small decisions have big consequences. The way you dress on a wedding day. How you communicate when something goes wrong. What you post online when you're frustrated. How you handle difficult clients. These moments may seem small, but they shape your reputation and ultimately impact the growth of your business.
If you're a wedding photographer or filmmaker who wants to elevate your client experience, build a stronger brand, and avoid the mistakes that can hold you back, this episode is packed with valuable takeaways disguised as entertainment.
Plus, you'll probably laugh a few times along the way. 😂
In this episode, we discuss:
✨ Wedding photography horror stories
✨ Professionalism on wedding days
✨ Client communication and expectations
✨ Wedding photographer attire and brand perception
✨ Contracts, delivery timelines, and client experience
✨ Social media mistakes business owners make
✨ Building a luxury wedding photography and filmmaking brand
✨ Lessons every wedding creative can learn
Grab your coffee and join us for one of the most entertaining conversations we've had on the podcast in a long time.
This episode was sponsored by VidFlow. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps:
00:00 - 02:14 | Podcast Introduction & Wedding Industry Reddit Stories
02:15 - 08:19 | Wedding Photography Miscommunication: A First-Time Photographer's Dilemma
08:20 - 15:21 | Professionalism on Wedding Days: Attire, Reviews & Client Perception
15:22 - 17:19 | Growing a Luxury Wedding Business with The Luxury Mastermind
17:20 - 23:55 | Family Weddings, Boundaries & Maintaining Professionalism Online
23:56 - 30:51 | Client Expectations, Contracts & Handling Delays with Grace
30:52 - 31:53 | Final Thoughts & Should We Do Another Reddit Episode?
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Most wedding professionals spend years trying to figure out how to stand out.
They tweak their websites.
They refine their portfolios.
They spend hours creating content.
But often the thing that creates the deepest connection with clients isn't another perfect image or beautifully curated post.
It's you.
In this episode, Kelley sits down with Steve Sinclair of Sinclair & Moore to talk about the power of personal branding, authentic storytelling, and building relationships that last far beyond the wedding day.
Steve shares how a business that started with wedding cakes, custom gowns, and flowers evolved into one of the most respected planning and design companies in the industry. More importantly, he shares why showing up as a real person online has been one of the most impactful business decisions he's ever made.
We talk about:
✨ How sharing your personal life can help build trust with clients
✨ The role hospitality plays in creating a luxury experience
✨ Why people connect with people, not just businesses
✨ Building legacy clients who come back generation after generation
✨ Setting boundaries while still showing up authentically online
✨ Creating a business that supports your life, not the other way around
If you've ever struggled with how much of yourself to share online, or you're looking to build deeper relationships with your clients, this episode is packed with wisdom you won't want to miss.
This episode was sponsored by VidFlow. Level up your delivery experience at https://vidflow.co/thelevelupco
Connect with Steve:
Instagram: https://www.instagram.com/sinclairandmoore
Website: https://sinclairandmoore.com/
Timestamps:
00:00 - 01:44 | Sponsor Spotlight: Elevating the Client Delivery Experience with VidFlow
01:45 - 04:44 | Meet Steve Sinclair: 24 Years in Weddings and an Unconventional Journey
04:45 - 07:50 | From Cakes to Planning: The Power of Service and Hospitality
07:51 - 11:34 | Building a Personal Brand Through Family and Authentic Storytelling
11:35 - 18:50 | Sharing Your Personal Life Online with Intention and Boundaries
18:51 - 22:18 | Human Connection, Brand Trust, and Why People Buy From People
22:19 - 29:04 | Legacy Clients, Family Values, and Relationships Beyond the Wedding Day
29:05 - 30:14 | Where to Find Steve Sinclair and Final Thoughts
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
What does it actually take to move from the middle market to the luxury market?
In this special live Q&A episode recorded at Hybrid Conference, we sit down with wedding photographers and filmmakers from across the country to answer some of the biggest questions about growing a profitable, sustainable business.
We cover everything from creating a luxury client experience and building stronger planner relationships to navigating husband-and-wife business dynamics and refining your wedding day workflow.
One of the most powerful conversations in this episode centers around success itself. Is being featured on the biggest publications really the goal? We discuss why reputation, relationships, and consistently serving clients well often matter more than industry recognition.
We also talk about keeping business in perspective. Growth is exciting, but your health, your relationships, and the people you love matter more than any booking goal or accolade.
If you're a wedding photographer or filmmaker looking to attract higher-end clients, elevate your client experience, and build a business that feels both profitable and fulfilling, this episode is for you.
Topics discussed:
• Moving into the luxury market
• Creating an elevated client experience
• Building planner relationships
• Husband-and-wife business partnerships
• Wedding day workflows
• Industry recognition vs. reputation
• Balancing ambition and personal well-being
Learn more about The Luxury Mastermind at thelevelupco.com/mastermind.
This episode was sponsored by VidFlow. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps:
00:00 - 03:01 | Hybrid Conference Q&A Series Introduction & Elevating the Client Experience
03:02 - 06:14 | Luxury Wedding Day Workflows: Service, Presentation & Planner Communication
06:15 - 11:44 | Supporting a Spouse on Wedding Days & Photo/Video Team Dynamics
11:45 - 17:57 | Photographer Wellness: Fitness, Recovery & Surviving Wedding Season
17:58 - 23:24 | Recognition vs Reputation: Defining Success in the Luxury Market
23:25 - 27:28 | Perspective, Health & Keeping Business in Its Proper Place
27:29 - 28:01 | Closing Thoughts & Hybrid Conference Series Wrap-Up
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
What if the thing holding your business back isn’t your talent… but your workflow? 👀
In this episode, we’re sitting down with wedding photographer turned tech founder James Broadbent, the creator of Narrative, to talk about AI, business growth, workflow optimization, and how photographers + filmmakers can stop spending countless hours stuck behind a computer and start creating more freedom in their businesses.
James shares how he went from shooting 50 weddings a year to building one of the most widely used AI culling and editing tools in the photography industry, and this conversation is FULL of perspective shifts for wedding creatives who want to work smarter, scale their income, and create more time for the things that actually move the needle in their business 🚀
We also dive into the fears surrounding AI in the wedding industry and why embracing new tools does NOT mean sacrificing your artistry. The wedding industry is evolving fast, and the creatives who are willing to adapt, stay curious, and focus on growth are going to be the ones who thrive.
One of the biggest takeaways from this episode? Your business does not grow because you are the most talented artist in the room. It grows because you learn strategy, stay consistent, and focus on the right things over and over again 💪
Timestamps:
00:00 - 05:19 | From Wedding Photographer to Tech Founder
05:20 - 10:17 | Building Narrative & Saving Photographers Time with AI
10:18 - 16:44 | AI, Creativity & The Future of Photography
16:45 - 22:24 | Using AI Tools & Diversifying Revenue Streams
22:25 - 26:53 | Business Strategy vs Artistic Talent
26:54 - 32:00 | Marketing, Growth & Final Thoughts
This episode was sponsored VidFlow. Level up your delivery experience at https://vidflow.co/thelevelupco
Connect with James:
Narrative Instagram: https://www.instagram.com/narrativeapp/
Photography Instagram: https://www.instagram.com/chasewildphotos/
Website: https://narrative.so/
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
In this episode, we’re sitting down with internationally recognized wedding photographer Samm Blake to talk about what it really takes to build a long-term, creatively fulfilling career in the luxury wedding industry. From shooting her first wedding for $500 and losing money on the job to now starting at $40,000 per wedding, Sam shares the mindset shifts, creative risks, and intentional decisions that shaped her journey over the last 20+ years.
We dive into the evolution of the wedding industry, building a recognizable artistic voice, and why standing out matters so much more than blending in. Sam shares her perspective on portfolio curation, attracting luxury clients without sacrificing your style, and how photographers can stop chasing trends and start building work that actually feels true to them.
We also talk about photographing high-profile celebrity weddings, navigating pressure at the highest level, and the confidence that comes from finally realizing you do not have to conform to succeed in the luxury market.
If you’re a wedding photographer or filmmaker wanting to raise your prices, book more intentional weddings, refine your portfolio, and create work that feels both profitable and artistically fulfilling, this conversation is packed with perspective shifts and tactical takeaways you won’t want to miss.
In this episode, we cover:
• Building a luxury wedding photography brand
• How to stand out in a saturated wedding market
• Portfolio curation tips for photographers
• Creative risk-taking at weddings
• Luxury wedding client experience
• Breaking into the high-end wedding industry
• Finding your unique artistic voice
• Growing a profitable photography business without copying trends
This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/
And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps:
00:00 - 02:19 | Podcast Introduction & Elevating the Client Delivery Experience
02:20 - 06:10 | Sam Blake’s Photography Journey & Adapting Through Industry Changes
06:11 - 09:25 | Moving to New York, Building an International Brand & Luxury Pricing
09:26 - 12:14 | Career-Defining Weddings & Photographing High-Profile Clients
12:15 - 18:25 | Finding Confidence in Your Artistic Voice Within the Luxury Market
18:26 - 20:14 | Outsourcing, Business Growth & Creating Space to Scale
20:15 - 23:34 | Standing Out in the Luxury Market Through Authenticity & Curation
23:35 - 28:37 | Portfolio Curation, Identifying Weaknesses & Improving Your Craft
28:38 - 33:17 | Taking Creative Risks, Experimentation & Artistic Growth at Weddings
33:18 - 36:27 | The Value of Representation, Support Systems & Creative Freedom
36:28 - 37:14 | Final Thoughts & Where to Connect with Sam Blake
Connect with Samm:
Instagram: https://www.instagram.com/sammblake/
Website: https://www.sammblakeweddings.com/
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Today on The Level Up Podcast, we’re answering your questions straight from Hybrid Co. and diving into everything from networking at luxury events, building real connections in the wedding industry, handling pricing pushback, creating an elevator pitch that actually reflects your brand, and knowing when it’s time to diversify your income beyond weddings.
One of the biggest mindset shifts we’ve learned over the years is that growth rarely comes from staying comfortable. The photographers and filmmakers who build sustainable, profitable businesses are the ones willing to keep evolving. They refine their brand. They stay visible in the off-season. They learn how to position themselves differently. And eventually, they stop relying on one single revenue stream to carry the weight of their entire future.
We also talk about:
✨ How to confidently introduce yourself at networking events
✨ Why understanding your ideal client changes everything
✨ The truth about “off season” as a business owner
✨ How we personally navigate pricing flexibility and client budgets
✨ The smartest ways to diversify your income as a wedding creative
✨ Why digital products, education, and corporate work can completely change your financial future
If you’ve ever questioned whether you’re capable of building something bigger, this is your reminder that you are.
The wedding industry is changing quickly, and the creatives who are willing to think long-term, take strategic risks, and keep showing up are the ones who will continue to grow.
We’re so excited for you to listen.
This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/
And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps:
00:00 - 01:44 | Elevating the Client Experience Through Premium Delivery Systems
01:44 - 02:50 | Hybrid Conference Recap & Listener Q&A Introduction
02:50 - 08:00 | Networking Events: Elevator Pitches, Personal Branding & Ideal Clients
08:00 - 12:51 | Off-Season Mindset: Work Ethic, Business Growth & Long-Term Success
12:51 - 15:08 | Navigating Pricing Pushback & Making Strategic Business Decisions
15:08 - 19:11 | Diversifying Revenue Streams & Reducing Financial Risk
19:11 - 25:24 | Revenue Growth Through Education, Digital Products & Corporate Work
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Your business can only grow as far as your team can carry it.
In this episode, we’re diving into what it actually looks like to build a high-level team that supports your growth, elevates your client experience, and allows you to show up at your highest creative level. Because the truth is, your second shooters, your assistants, your team… they are not just extra hands. They are a direct reflection of your brand.
We’re talking about when to bring people on, how to source the right talent, and why waiting for the right timing matters more than locking people in too early. We’re breaking down the difference between just filling a role and intentionally building a team you can trust when it matters most.
You are not just a creative. You are leading people. And that requires a different level of responsibility, communication, and preparation than most people realize. From setting expectations to creating clear workflows to making sure your team feels supported on the wedding day, it all matters more than you think.
Your team will either elevate your business or hold it back.
So the question is… are you building one that can take you where you want to go?
If you’re ready to stop doing it all alone and start building a business that actually supports your growth, this episode is for you.
This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/
And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps:
00:00 - 01:28 | Elevating the Client Experience
01:29 - 03:42 | Podcast Intro at Hybrid
03:43 - 06:06 | Why You Need a Strong Team
06:07 - 08:13 | When to Book Your Team
08:14 - 10:00 | Trusting Your Team at a Higher Level
10:01 - 12:21 | Pricing, Value, and Better Talent
12:22 - 14:10 | Layers of Value in Your Business
14:11 - 16:04 | Leadership on Wedding Days
16:05 - 18:13 | Training and Setting Expectations
18:14 - 20:18 | How Your Team Impacts Growth
20:19 - 21:16 | Final Thoughts on Building a Team
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
We’re recording live from Hybrid in Charleston, and this conversation turned into a real, honest look at what it actually takes to grow in today’s wedding industry. From the power of getting in the room and building real relationships, to the behind-the-scenes decisions we’re making as we head into the 2026 season, this one is packed with perspective shifts that can change the trajectory of your business.
We talk about pricing in a way that most people avoid. When it makes sense to hold the line and when it actually benefits you to be flexible. How one referral can turn into tens of thousands of dollars in bookings. And why your relationships with planners and photographers matter more than any marketing strategy.
We also get into branding and what clients are really looking for right now. The shift we’re seeing with the next generation of couples, how to stay true to your style while still evolving, and why being clear in your positioning will always win over trying to be everything to everyone.
And then we go deeper into what it looks like to scale. Letting go of control. Building a team. Outsourcing in a way that elevates your brand instead of diluting it. Because at a certain point, growth isn’t about doing more. It’s about doing the right things, with the right people.
This episode is a reminder that you don’t have to stay stuck where you are. You are capable of more. Your business can look different. But only if you’re willing to move, adapt, and go for it.
If you’re ready to step into a higher level of business, start thinking bigger, and build something that actually supports your life, you’re in the right place.
Let’s get into it.
This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/
And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps:
00:00 - 01:30 | Elevating Client Experience & Delivery Systems
01:31 - 03:30 | Hybrid Conference & The Power of In-Person Networking
03:31 - 06:30 | Pricing Flexibility & Strategic Booking Decisions
06:31 - 10:00 | Leveraging Relationships & Referral-Based Growth
10:01 - 14:30 | Branding Clarity & Evolving Client Preferences
14:31 - 18:30 | Navigating Client Dynamics & Planner Relationships
18:31 - 22:39 | Preparing for 2026: Scaling Through Team & Outsourcing
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
In this episode, we’re unpacking one of the simplest but most overlooked shifts you can make in your business. Start saying what you actually want. The bookings you’re after. The markets you want to step into. The rooms you want to be in. Because the moment you speak it, things start to move.
We talk about what it looks like to go from waiting… to taking action. From playing small… to actually putting yourself in the position to grow. And how something as small as asking for an introduction or sharing your goals can open doors you didn’t even know were there.
I spent years thinking if I just kept my head down and worked hard, it would all happen for me. But growth didn’t come from staying quiet. It came from getting uncomfortable, speaking up, and going for it before I felt fully ready.
Momentum doesn’t come from overthinking.
It comes from action.
This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/
And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps
00:00 - 05:30 | Elevating Client Experience & Intentional Delivery
05:31 - 10:30 | Stop Waiting: Why You Need to Speak Your Goals Out Loud
10:31 - 16:00 | Awareness, Growth & Navigating Different Market Levels
16:01 - 22:00 | Building Momentum: Education, Action & Saying Yes Before You're Ready
22:01 - 27:30 | Networking That Converts: Opportunities, Relationships & Visibility
27:31 - 33:00 | Shoot Your Shot: Confidence, Communication & Closing Thoughts
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
What actually separates a luxury wedding brand from everyone else charging less?
Spoiler: It is not just prettier work.
In this episode of The Level Up Podcast, we are breaking down the real differences between standard service and true luxury hospitality by pulling examples from our own experiences with Disney VIP tours, five-star hotels, and other high-end brands outside the wedding industry.
Because if you want to book luxury clients, you need to understand what luxury actually feels like.
We unpack how elite brands create trust, exclusivity, and white glove experiences from the very first touchpoint, and how you can apply those same principles to your wedding photography or filmmaking business.
Inside this episode, we cover:
How concierge-style booking creates instant perceived value
Why luxury clients expect you to lead with confidence
The small hospitality details that make a massive difference
How social etiquette impacts your ability to book higher-end clients
Why luxury brands never nickel and dime their customers
How to study other industries to improve your own client experience
If you want to attract higher-end clients, raise your rates, and create an experience that makes your brand unforgettable, this episode is a must-listen.
Because luxury is not just about what you deliver.It is about how you make people feel every step of the way.
This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/
And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps:
00:00 - 05:24 | Intro to Car Chats & Why Luxury Experiences Matter
05:25 - 10:22 | Disney VIP Booking Experience & The Power of Concierge-Level Sales
10:23 - 15:27 | Leading Clients With Confidence & Going Above and Beyond
15:28 - 21:14 | Hospitality, Social Etiquette, and Reading the Room as a Professional
21:15 - 28:34 | Ritz-Carlton Lessons, Saying Yes, and Expanding Your Offerings
28:35 - 34:44 | Hotel Hospitality Examples & Personalization in Luxury Service
34:45 - 39:19 | Why Luxury Brands Don’t Nickel and Dime Their Clients
39:20 - 43:19 | Building a White Glove Client Experience in Your Wedding Business
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
If you’ve ever wondered what actually happens inside rooms like Engage! Summit and whether they are really worth it, this episode is a full, honest debrief.
We’re taking you behind the scenes of three days spent surrounded by some of the top planners, designers, photographers, and filmmakers in the luxury space and sharing what actually matters once you’re in the room.
Because yes, the details are beautiful. The events are over the top. But that is not why you go.
We talk about what it looks like to walk into a room like this for the first time, the social dynamics that no one prepares you for, and how networking at this level is so much less about pitching yourself and so much more about building real, long term relationships.
We also get into the real ROI of events like this. When it makes sense to go, when it does not, and why getting in the right rooms at the right stage of your business can completely change your trajectory.
And maybe most importantly, how to approach these opportunities with intention so you are not just attending, you are actually leveraging them.
If you’ve been curious about luxury industry events, feeling like you are not quite ready, or questioning if proximity really makes that big of a difference, this episode will give you clarity.
Because growth does not come from working harder.
It comes from getting in rooms that expand the way you think.
This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/
And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps:
00:00 - 05:30 | Elevating Client Experience & Podcast Introduction
05:31 - 12:00 | Arriving at Engage: First Impressions & Event Overview
12:01 - 20:30 | Gifting Experience, Event Structure & Behind-the-Scenes Moments
20:31 - 30:30 | Networking, Social Dynamics & Making Meaningful Connections
30:31 - 40:30 | Education Sessions, Branding Presence & Industry Insights
40:31 - 49:07 | Key Takeaways, ROI of Networking Events & Final Reflections
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
We recorded this episode in the car on the way to Santa Barbara, and it turned into a conversation that completely shifted how we think about marketing.
For the longest time, we believed ads were for mainstream businesses. Not luxury. Not high-end.
But what if we were wrong?
In this episode, we’re unpacking how ads actually fit into the luxury market, why brands like Chanel still use them, and how your ideal client is already being influenced by them every day.
Because running ads like a beginner attracts beginner clients.
But running ads like a luxury brand?
That’s a completely different strategy.
We also break down visibility vs conversion ads, targeting, and why staying top of mind might matter more than booking directly from an ad.
If you’ve ever thought ads would cheapen your brand, this episode will challenge that.
Because staying where you are feels safe.
But it might also be what’s keeping you stuck.
The industry is evolving.
Your marketing should too.
This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/
And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps:
00:00 - 01:37 | Elevating Client Experience & Podcast Introduction
01:45 - 06:14 | Car Chats: Travel Realities & The Truth Behind “Luxury” Weddings
06:14 - 12:56 | Rethinking Ads: From Mainstream to Luxury Strategy
12:56 - 14:11 | Breaking the Editing Cycle: Why Outsourcing Matters
14:11 - 18:20 | Ad Strategy Deep Dive: Targeting, Visibility vs Conversion
18:20 - 21:56 | Running Ads Without Diluting Your Brand
21:56 - 24:04 | Building Authority in a Luxury Market
24:04 - 25:28 | Goals, Positioning & Industry Insights
25:29 - 25:45 | Final Thoughts & Community Engagement
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
In this episode, we’re back in the car for another Car Chats… which means it’s a little unfiltered, slightly chaotic, and honestly just feels like you’re sitting in on one of our real-life conversations.
And today, we’re talking about the things we genuinely can’t live without as wedding creatives.
Not the obvious gear… but the small, often overlooked things that make your days smoother, your client experience stronger, and your business more sustainable long term.
We’re sharing everything from what we keep in our bags on a wedding day, to the tiny touches that helped us build referrals early on, to the mindset shift around being fully self-sufficient… and why that matters more than you think.
We also get into travel essentials, tools that have made our workflows faster, and the simple upgrades that have made a big difference in how we show up… both professionally and personally.
Because the truth is, it’s rarely one big thing that changes your business.
It’s the accumulation of small decisions, small details, and small ways you choose to go above and beyond… over and over again.
This episode is part practical, part mindset, and part a reminder that the little things? They’re actually the big things.
This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/
And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps:
00:00 - 01:17 | Editing Bottlenecks & Outsourcing
01:17 - 05:02 | Car Chat Intro & Road Trip Setup
05:03 - 10:15 | Wedding Day Must-Haves & Client Experience
10:16 - 18:10 | Self-Sufficiency & Vendor Meal Mindset
18:11 - 30:21 | Travel Tips, Tools & Stories
30:22 - 36:20 | Appearance & Professional Presentation
36:21 - 42:08 | Productivity & Working Smarter
42:09 - 47:06 | Tech, Workflow & Final Thoughts
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
In this episode, we’re doing something a little different. We’re recording together from the car for episode two of our Car Chats series… slightly unhinged, a little all over the place, but still packed with the kind of conversations we know you actually need to hear.
And today, we’re diving into a concept that has shaped so much of our growth over the years… the idea of “overpaying” in your business.
Not just financially, but with your time, your energy, your willingness to go further than what feels normal.
We’re sharing real stories from the early days… shooting weddings for next to nothing just to build experience, saying yes to everything, investing in education, and the moments where we overpaid without a strategy and saw nothing from it.
Because here’s the truth… overpaying only works when it’s intentional.
We also get into what this actually looks like in practice. The small details that elevate your work. The opportunities most people pass on. The difference between playing the short game versus building something long-term.
And the honest conversation around what we would do differently if we were starting again.
This episode is part mindset shift, part reality check, and part encouragement to stop doing what’s normal… and start doing what actually moves the needle.
Because the people at the top? They didn’t get there by doing the bare minimum.
This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/
And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps:
00:00 - 01:13 | Car Chat Intro: Road Trip Episodes & Casual Format
01:14 - 05:22 | The Concept of Overpaying: Time vs Money in Business Growth
05:23 - 08:32 | Overdelivering Early: Using Time to Elevate Your Work
08:33 - 13:09 | Building Experience Fast: Volume vs Perfection Mindset
13:10 - 17:58 | Strategic vs Unstrategic Overpaying: Missed Opportunities
17:59 - 22:03 | Investing for Growth: Education, Networking & Long-Term ROI
22:04 - 26:41 | Working On vs In Your Business: Time Allocation & Vision
26:42 - 29:13 | Motivation, Dopamine & Reaching the Next Level
29:14 - 33:49 | Final Thoughts: Going the Extra Mile & Embracing Discomfort
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
In this episode, we’re doing something a little different. We’re recording together from the car for the very first time as we kick off a brand new series on the podcast: Car Chats.
And to start things off, we’re sharing the story that so many people in our community have asked us about… how Level Up actually began.
The truth? It didn’t start with a big strategy session or a perfectly mapped out business plan. It started with a single text message in January of 2023.
You’ll also hear how our very different personalities and skill sets became one of the biggest strengths of our partnership. One of us loves the behind-the-scenes strategy, systems, and launches. The other thrives in community building, mentorship, and the student experience. Together, we built something neither of us could have created alone.
This episode is the full origin story of how Level Up began — and why sometimes the best things start with simply deciding to go for it.
This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/
And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps:
00:00 - 01:16 | Editing Backlogs & The Power of Outsourcing
01:17 - 02:50 | Introducing the Car Chats Series & Episode Setup
02:51 - 06:00 | The Early Days of The Level Up Podcast
06:01 - 09:33 | How Taylor & Kelley First Connected During the Pandemic
09:34 - 13:39 | The Text Message That Started Their Partnership
13:40 - 18:05 | Building The Luxury Framework & Defining Their Brand Vision
18:06 - 22:07 | Complementary Strengths & Division of Roles in Business
22:08 - 25:49 | Growing Level Up & Navigating an Unconventional Partnership
25:50 - 28:42 | Impact of Education, Mentorship & Looking Ahead
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Many wedding photographers and filmmakers hit a frustrating ceiling in their business. Your work is strong. Your clients love you. But somehow… your pricing, bookings, and growth feel stuck.
In this episode, we sit down with Chicago wedding filmmaker Kyrie Copeland to talk about the mindset shifts, branding changes, and business strategies that helped her raise her average booking from around $3,500 to $6,500 in less than a year.
We dive into breaking into the luxury wedding market, raising your prices with confidence, attracting better clients, and building relationships with planners that lead to higher-end bookings.
If you’re a wedding photographer or filmmaker who wants to grow your business, book higher-paying clients, and step into the luxury market, this episode is for you.
This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/
And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps:
00:00 - 01:15 | Editing Backlogs & The Case for Outsourcing Video Editing
01:16 - 03:09 | Podcast Introduction & Luxury Mastermind Success Story
03:10 - 10:00 | Finding the Right Market: Pivoting to Chicago Weddings
10:01 - 18:00 | Branding, Niching Down & Communicating Like a Luxury Vendor
18:01 - 28:00 | Inside the Mastermind: Systems, Client Experience & Raising Prices
28:01 - 36:00 | Luxury Market Sales: Booking Faster with Clear Communication
36:01 - 43:54 | Pricing Confidence, Demand Strategy & Long-Term Business Goals
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
So many wedding photographers and filmmakers believe there’s a ceiling on their income.
That $7,500 packages are “just how it is.”
That planners are gatekeepers.
That luxury clients aren’t for them.
In this episode, we sit down with Alyssa and Matt, a husband-and-wife photography team who shattered that belief. They went from hoping for a $7,500 booking to landing a $15,000 wedding before Mastermind was even over.
But the real shift wasn’t just pricing. It was mindset. They moved from scarcity to abundance. From skepticism to confidence. From playing small to thinking bigger.
We talk about raising your wedding photography prices, building genuine planner relationships, creating a high-touch client experience, and redefining what it means to be “local” in today’s luxury wedding market.
Here’s the truth: you can only win if you decide to GO FOR IT.
There is no ceiling.
You are more capable than you think.
The question is… are you ready to move? 🚀
This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/
And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps:
00:00 - 01:09 | Outsourcing for Growth: Wanderlust Ad & Reclaiming Time
01:09 - 02:18 | Podcast Introduction & Meet Alyssa and Matt
02:18 - 06:05 | From Competition to Collaboration: Building a Husband-Wife Photography Brand
06:05 - 10:13 | Crafting a Light, Timeless Style & Elevating the Client Experience
10:13 - 15:20 | Defining the Ideal Client & Embracing Travel as a Growth Strategy
15:20 - 19:57 | From Skepticism to Abundance: A Transformational Mastermind Journey
19:57 - 26:13 | Breaking Income Ceilings: Pricing Confidence & Strategic Implementation
26:13 - 33:41 | Planner Relationships, Long-Term Strategy & Redefining “Local”
33:41 - 40:25 | Collaboration Over Competition & Operating from Abundance
Follow Alyssa + Matt:
https://www.instagram.com/alyssamattphotography/
https://alyssamattphotography.com/
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
We can shoot more. We can post more. We can work harder. But if we never refine what we’re building, growth eventually stalls.
A rose garden doesn’t flourish just because it gets sunlight and water. It flourishes because it’s pruned with intention. The same is true for your wedding photography or filmmaking business.
In this episode, we’re talking about what it actually takes to elevate: archiving old work, refreshing your portfolio, upgrading your client experience, and letting go of habits that no longer reflect the level you’re stepping into.
Most creatives think the answer is adding more. More marketing. More weddings. More hustle. But real momentum comes from knowing what to remove. You can only bloom if you’re willing to prune 🌿
This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/
And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps:
00:00 - 10:30 | From Backlog to Bloom: Outsourcing, Hybrid Conference & The Rose Garden Analogy
10:31 - 20:30 | Water, Sunlight & Fertilizer: The Basics of Marketing, Visibility & Showpiece Work
20:31 - 26:30 | The Power of Pruning: Archiving, Refining & Letting Go to Elevate Your Brand
26:31 - 29:30 | Quarterly Refresh Cycles & Intentional Business Maintenance
29:31 - 30:23 | Mastermind Invitation & Community Momentum
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
We can work hard. We can set big goals. We can stay consistent. But if we’re constantly sharing those goals with people who doubt us, downplay them, or don’t understand them, it slowly chips away at our confidence.
We are the product of the energy around us.
In this episode, we talk about building a business village that pushes us forward instead of pulling us back. Because wedding photographers and filmmakers often work in isolation, and isolation can stunt momentum. We’ve seen it over and over again. When creatives step into rooms filled with growth-minded entrepreneurs, their confidence rises, their pricing increases, and their businesses expand.
We all start at the same starting line. The difference is who we allow to influence us along the way.
You can only win if you decide to GO FOR IT 🏃♀️ And it’s a whole lot easier to go for it when you’re surrounded by people doing the same.
This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/
And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps:
00:00 - 05:30 | Life Updates & Industry Events: Hybrid, Family, and Real-Life Seasons
05:31 - 12:00 | The Power of Your Circle: Business Village & Influence
12:01 - 16:00 | Energy Is Contagious: Leadership at Home and in Business
16:01 - 20:30 | Community Over Isolation: Mastermind & Collective Growth
20:31 - 24:30 | Auditing Your Inner Circle: Who’s Fueling or Draining Your Growth
24:31 - 30:06 | Taking Control of Your Environment & Raising the Standard
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
So many creatives set goals that feel safe. Goals that won’t rock the boat. Goals that guarantee you won’t fail… but also won’t grow. In this conversation, we’re unpacking how playing small quietly limits your income, your opportunities, and your confidence—and what actually happens when you decide to aim higher.
We talk through real examples of saying yes before you feel ready, making strategic moves that don’t pay off immediately but compound over time, and why momentum only shows up after you take action. Growth doesn’t come from waiting until fear disappears. It comes from moving forward despite it.
This episode is for you if you’ve ever thought, “I’m not ready yet,” “That works for other people, not me,” or “I’ll do it once things slow down.” We’re breaking down why those thoughts keep you stuck, how successful creatives push past them, and what it looks like to build confidence through action instead of perfection.
You are more capable than you think. You don’t need permission, a perfect plan, or another year of overthinking. You just need to get started.
If fear has been holding you back from raising your prices, expanding your income, or stepping into bigger opportunities, this episode will challenge you to move differently—and remind you that growth is available when you decide to go for it.
Momentum is waiting. The next level is closer than it feels.
This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/
And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps:
00:00 - 03:30 | Listener Question: Charging vs Complimentary Work for Planners
03:31 - 07:45 | Strategic Decision-Making: Evaluating ROI, Market Fit, and Relationships
07:46 - 11:30 | Calculated Risks: Industry Awareness and Portfolio Positioning
11:31 - 15:10 | Momentum & Visibility: Getting Out of Stagnation
15:11 - 18:40 | Letting Go of Old Habits: Adapting to New Seasons of Business
18:41 - 22:10 | Evolving Client Expectations & Industry Standards
22:11 - 25:45 | Mindset Shifts: Knowing Your Worth Without Blocking Growth
25:46 - 29:45 | Saying Yes Strategically: Long-Term Growth Through Openness
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
In this episode of The Level Up Podcast, we talk about what momentum really looks like at different stages of business and why the strategies that once worked stop working as you raise your prices and take on fewer weddings. The goal isn’t to stay busy. It’s to stay growing.
We break down the shift from volume based momentum to intentional momentum. Why fewer weddings require more strategy. Why consistent, qualified inquiries matter more than a packed calendar. And how playing it safe, even when things feel “fine,” can quietly stall your growth.
We also talk honestly about what happens when momentum slows. The scramble. The freeze. The temptation to discount or pivot just to feel busy again. And why sometimes the fastest way forward is taking a step back, getting clear, and choosing a smarter plan.
You are more capable than you think, and momentum builds the moment you decide to go for it.
Register for our free Referrals on Repeat Masterclass on February 4th https://thelevelupco.com/referrals-on-repeat
This episode was sponsored by Wanderlust Videos, use LEVELUP100 for $100 off your first edit at https://www.wanderlust-videos.com/
And thank you to VidFlow for sponsoring today's episode. Level up your delivery experience at https://vidflow.co/thelevelupco
Timestamps:
00:00 - 03:30 | Breaking the Editing Cycle: Why Momentum Matters
03:31 - 07:00 | Volume-Based Momentum vs. Intentional Growth
07:01 - 11:30 | Niching Down: Building Momentum With Fewer Weddings
11:31 - 15:00 | What Momentum Actually Looks Like at Higher Price Points
15:01 - 19:30 | When Momentum Slows: Fight, Flight, Freeze Reactions
19:31 - 23:30 | Rebuilding Momentum With Strategy and Humility
23:31 - 27:30 | Proof of Momentum: Student Wins and Real Results
27:31 - 31:56 | Long-Term Momentum: Strategy, Education, and Staying in Motion
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
So many photographers and filmmakers are doing all the “right” things and still feel stuck. You’re booked, but not excited. Busy, but not progressing. Your goals feel safe. Too safe. And more often than not, that safety is rooted in fear. Fear of saying no. Fear of raising prices. Fear of outgrowing the market you’re in. Fear of believing you’re capable of more.
In this episode, we talk about the shift from booking everything to booking intentionally. Why filling your calendar too early can limit your growth. How visibility, pricing, brand perception, and client experience all work together. And why raising your prices without increasing value almost always leads to frustration and stalled momentum.
We share real examples from our own businesses and from the luxury and hospitality world to show why experience, not just talent, separates entry-level brands from premium ones. The small details. The order of operations. The refinement that comes from repetition. Growth isn’t about flipping a switch. It’s about building layer by layer and adjusting when something no longer fits.
You are more capable than you think. You are not behind. And you’re allowed to want more from your business than just staying booked. Momentum builds when you decide to go for it, even if you don’t have it all figured out yet.
What fears are holding you back from your next level right now?
If you’re ready to stop playing small and start building a business that actually supports the life you want, this episode is for you.
00:00 - 04:30 | Setting the Stage: Goals, Growth Seasons & Looking Ahead
04:31 - 10:30 | Booking vs. Opportunity: Scarcity, Calendar Control & Saying No
10:31 - 17:45 | From Volume to Intentionality: Visibility, Pricing & Market Shifts
17:46 - 22:45 | Raising Prices the Right Way: Value, Brand Perception & Experience
22:46 - 30:30 | Luxury Client Experience: Hospitality, Etiquette & Industry Nuance
30:31 - 34:45 | Second Shooting to Lead Shooter: Building Your Own Brand Authority
34:46 - 37:45 | Long-Term Growth Mindset: Continuous Refinement & Staying in Motion
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
In this episode, we are pulling back the curtain on the wedding industry and share the real conversations that usually only happen behind the scenes. From unhinged client requests and early-career mistakes to red flags, pet peeves, and the boundaries that actually protect your creativity and your income, this episode is equal parts honest, educational, and entertaining.
We’ve both been there. Saying yes when we should’ve said no. Offering things that sounded great on paper but burned us out in real life. Ignoring our gut because we wanted the booking. Over time, those decisions taught us powerful lessons about pricing, positioning, professionalism, and staying in our own lane as creative business owners. This conversation dives into what we’ve learned after nearly two decades in the wedding industry, why “more” isn’t always better, and how clarity in your brand, boundaries, and communication changes everything.
If you’ve ever felt frustrated on a wedding day, unsure how to handle client expectations, overwhelmed by industry advice, or conflicted about how to grow without losing yourself creatively, this episode is for you. We’re talking about what actually moves the needle, what advice we disagree with, and how to build a business that feels aligned, profitable, and sustainable long-term.
Sometimes growth doesn’t come from doing more.
It comes from doing things differently.
Listen in, laugh with us, and take what resonates as you continue building a business you’re proud of.
Timestamps:
00:00 - 06:15 | Catching Up & Life Updates: Personal Stories, Family, and Industry Context
06:16 - 14:00 | Unhinged Client Requests & Early-Career Lessons Learned
14:01 - 20:30 | Red Flags, Boundaries, and Professional Standards with Clients & Teams
20:31 - 28:30 | Industry Hot Takes: Pricing, Automation, Branding, and Staying in Your Lane
28:31 - 36:30 | Wedding Day Pet Peeves: Collaboration Breakdowns & Content Overload
36:31 - 40:27 | Final Reflections: Industry Culture, Professional Respect & Listener Engagement
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
What if the thing holding your business back isn’t your talent or the market, but your hesitation to let go?
In this episode of The Level Up Podcast, we sit down with Cheyenne of Cheyenne Films to talk about the power of niching down, choosing specialization over being everything to everyone, and making strategic decisions that actually move the needle. Cheyenne shares her journey from offering everything under the sun to going all-in on filmmaking, and how that clarity transformed her brand, her confidence, and her momentum.
We dive into why luxury clients value specialists, how rebranding is about more than aesthetics, and what it looks like to align your business with the planners, vendors, and venues you want to work alongside. We also have an honest conversation about building a business through major life transitions, including pregnancy, postpartum, and motherhood, and why simplifying your offerings can open the door to more sustainability and growth.
If you’re a wedding photographer or filmmaker feeling stretched thin, creatively unfulfilled, or stuck trying to please everyone, this episode will challenge you to think bigger, simplify your approach, and commit to where you’re headed next.
You are more capable than you think. Clarity creates momentum. And growth starts when you decide to GO FOR IT.
Save your seat now for our brand new Magnetic Brand Masterclass where we walk through what it really looks like to build a brand that attracts the right clients, better opportunities, and sustainable growth here https://thelevelupco.com/masterclass
Timestamps:
00:00 - 03:24 | Life, Business, and Setting the Tone for a New Season
03:25 - 07:54 | From Doing Everything to Realizing It Wasn’t Working
07:55 - 12:41 | Niching Down, Specializing, and Rebranding with Intention
12:42 - 18:01 | Aligning Your Brand with Luxury Clients and Creative Partners
18:02 - 26:23 | Motherhood, Time Management, and Redefining Success
26:24 - 40:15 | Sustainability, Letting Go of Scarcity, and Long-Term Growth
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
The new year always gives us that fresh-start feeling. A little more clarity. A little more motivation. And a quiet nudge that maybe this is the year things finally shift.
In today’s episode, we’re kicking off 2026 by talking honestly about visibility, branding, and what it actually takes to become in demand as a wedding photographer or filmmaker. Not just busy. Not just posting. But booking the kind of clients and weddings that move the needle and light us up creatively.
So many of us are doing all the “right” things and still feel invisible. We’re showing up online. We’re posting consistently. We’re trying to keep up with trends. And yet the bookings don’t always reflect the effort.
And the truth is, visibility alone isn’t enough.
In this conversation, we’re introducing the framework behind our brand new Magnetic Brand Masterclass and walking through what it really looks like to build a brand that attracts the right clients, better opportunities, and sustainable growth. We talk through who we’re actually trying to reach, what we’re putting out into the world, where we’re showing up, and why getting clear on our deeper motivation matters more than ever as we scale.
Save your seat now at https://thelevelupco.com/masterclass
Timestamps:
00:00 - 02:10 | Welcome to 2026: Setting the Tone for Growth
02:11 - 04:18 | Introducing the Magnetic Brand Masterclass
04:19 - 10:23 | The “Who”: Defining Your Ideal Client & Brand Clarity
10:24 - 16:45 | The “What”: Curating Work That Attracts the Right Clients
16:46 - 19:51 | The “Where”: Choosing the Right Platforms for Visibility
19:52 - 22:12 | Your “Why”: Motivation, Fulfillment, and Scaling in 2026
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
This episode is a year-end exhale and a mindset reset.
We are closing out 2025 with an honest reflection on the growth, risks, and decisions that shaped the year. From expanding revenue beyond weddings, to building League, to redefining what it means to work hard without burning out, this conversation pulls back the curtain on what real evolution in business actually looks like.
If you’ve been feeling torn between wanting more and wondering if you’re doing too much, this episode will hit home. We talk about diversification as a path to freedom, networking with intention, pricing with logic instead of emotion, and why loving your work isn’t something to apologize for.
If you’ve been setting goals too small.
If fear has been keeping you comfortable.
If you’re waiting for the “right time” to go all in.
Let this be your reminder: momentum comes from movement.
2026 is around the corner.
You don’t need permission.
You just need to decide to GO FOR IT.
Timestamps:
00:00 - 04:00 | Year-End Reflections & Community Gratitude
04:01 - 10:30 | Revenue Diversification & The Revenue Multiplier
10:31 - 17:30 | Speaking, Branding, and Personal Milestones
17:31 - 24:30 | The Luxury Mastermind & Building League
24:31 - 34:00 | Networking Strategy, Industry Events & Engage
34:01 - 44:00 | Entrepreneur Identity, Work Ethic & Mindset Shifts
44:01 - 52:00 | Business Metrics, Pricing Conversations & Growth
52:01 - 59:00 | Health, Balance, 2026 Vision & Closing Thoughts
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Today we are running back the tapes with one of your favorite episodes from 2023! Enjoy this rerun and hope you are having a wonderful holiday season!
As you grow into higher-end weddings, your ability to communicate with planners becomes just as important as your filmmaking or photography. In this episode, Taylor and Kelley break down the key shifts wedding creatives need to make to build trust, stay professional, and become planner favorites.
In this episode, we cover:
✅ How communication changes when planners are involved
✅ Common mistakes to avoid when working with planners
✅ How to be a respectful, proactive creative partner
✅ When it's appropriate to contact the couple directly
✅ How to position yourself for future planner referrals
🎯 Want to become the creative planners want to work with?
This episode will show you how to stand out through smart, respectful communication.
🔗 Learn more: thelevelupco.com
📲 Follow us: @thelevelupco
Timestamps:
00:00 – 03:00 | Introduction
03:00 – 08:00 | The Shift from Client-Facing to Planner-Facing
08:00 – 14:00 | Do’s & Don’ts of Planner Communication
14:00 – 20:00 | When and How to Communicate Directly with the Couple
20:00 – 25:00 | Building Long-Term Planner Relationships
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
This week on the show, we sat down with Liza Kirk to talk about something we rarely highlight in the wedding industry: your energy on a wedding day. Your presence can shape the entire experience for your couple, and once you learn how to read the room, support them emotionally, and show up with confidence, everything shifts in your favor.
Liza spent years moving from rural markets into bigger cities and higher-end events. For a long time, she believed her work needed to fit a certain look to belong in the luxury space. The moment she let go of that belief and leaned into her true artistic style, her business began to open up in new ways.
She realized that her perspective, her voice, and the way she cares for people were the things her clients valued most. Not the trend. Not the mold. Her.
If you have been hesitating or talking yourself out of leveling up because your work looks different or you do things your own way, this is the reminder that you are capable of more than you think. There is room for your artistry. There is room for your growth.
Let this episode encourage you to step with more intention, build deeper trust with planners, and see yourself as the luxury creative you are becoming.
If you are ready for more support, community, and momentum, join us inside LEAGUE and step into your next chapter with confidence.
Timestamps:
00:00–02:17 | Meet Liza + Entering the Industry
02:17–05:31 — Expanding Markets + Outgrowing Your Local Scene
05:31–10:01 | Wedding Day Energy: Golden Retriever vs. Black Cat
10:01–17:25 — Emotional Intelligence on Wedding Days
17:25–26:04 | Navigating Family Dynamics + Protecting the Couple
26:04–36:20 — Evolving Style: From Trends to True Artistry
36:20–42:15 | Pricing Growth, Planner Relationships + 2026 Goals
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
This week on the podcast, we are sharing what really happens when a big opportunity shows up out of the blue and you have to decide whether to go for it or play it safe. Kelley walks through her Four Seasons Lanai FAM trip, the whirlwind four day turnaround, and the creative growth that came from trusting herself and saying yes even when it felt overwhelming.
This episode is about rising to the moment. The kind of moment that stretches you in the best way and reminds you that you are more capable than you think. Hearing how she handled approvals, travel, solo shooting days, next morning edits, and building real relationships with top planners will give you a clear look at what is possible when you choose to bet on yourself.
Opportunities like this are not reserved for other people. They are available to anyone willing to show up, take action, and step into something bigger than their comfort zone. One small yes can shift the entire path of your business.
Tune in to this episode to hear the full story and take away the exact inspiration you need for your next big leap.
Timestamps
00:00–03:11 | Introduction, Series Wrap-Up & Podcast Updates
03:11–07:06 | What a FAM Trip Is & Why It Matters in the Luxury Market
07:06–12:34 | The Last-Minute Invite: Approvals, Logistics & Preparing in Four Days
12:34–18:03 | Balancing Business, Motherhood & Opportunity: Saying Yes When It Counts
18:03–24:09 | Behind the Scenes of the FAM Trip: Shooting, Editing & Solo Workflow
24:09–28:30 | Relationship Building: Planner Conversations, Visibility & New Leads
28:30–32:13 | Creative Flexibility, Evolving Style & Closing Thoughts
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
This week on the podcast, Taylor and Kelley walk through two weddings we filmed just weeks apart at the same venue, Santa Lucia Preserve. If you have ever worked a massive property with no cell service, winding roads, and multiple locations that all demand precision and calm, you will feel this one.
We break down the experience of navigating first looks in the Redwoods, dealing with rain delays, swatting off bugs, trusting our team when we cannot communicate, and staying composed when timelines shift unexpectedly. You will also hear the story of how a drone ended up in a very tall oak tree. The memory card survived. The drone did not.
This episode is full of practical takeaways for anyone working in the luxury market. We talk through managing complex timelines, becoming the easy choice for planners, and building strong relationships with photographers that lead to real referrals. These are the skills that elevate your career and help you stand out in rooms that matter.
We also share a deeper look at LEAGUE, our private networking community for photographers, filmmakers, and planners who want real connection and real opportunity. If you know it is time to grow your circle in a more intentional way, this conversation will give you clarity on where to begin.
Applications are open now https://thelevelupco.com/league
It is a good one, and we are excited for you to tune in.
Timestamps
00:00–02:00 | Introduction + Reflection on Last Week’s Episode
02:00–05:30 — Two Weddings at Santa Lucia Preserve + First Impressions
05:30–10:40 | Navigating Logistics: No Cell Service, Routes, Team Communication
10:40–15:50 — Redwoods Portraits, Buggy Ceremony Sites + Multi-Location Timelines
15:50–20:45 | Rain Delays, Guest Movement, Gear Drops + Trusting Your Team
20:45–27:30 — Drone Crash, Travel Costs, Pricing Education + Vendor Etiquette
27:30–39:27 | Photographer Collaboration, Super 8 Moments, LEAGUE Overview + Next Week’s Preview
The next round of The Luxury Mastermind will start in Fall 2026! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
In this week’s debrief, the conversation turns toward one of the most personal chapters shared on the podcast. Instead of highlighting a luxury wedding or a creative challenge behind the scenes, this episode opens the door to real life and the quiet moments that unfold beyond the work.
While preparing for a September wedding, the week was shaped by the final days of a beloved grandmother’s life. Balancing deep grief with the responsibility of showing up for a wedding day required a level of emotional strength that can only come from navigating something tender and profound.
The wedding industry often shines a light on the beauty, the wins, and the artistry, but it rarely shows the very human experiences happening behind the scenes. This episode offers a look into what it means to honor commitments while also honoring your heart, and how meaningful it is to have community that understands the emotional weight of this work.
A gentle reminder for anyone moving through a heavy season that you are not alone, and there is space here for the real, human parts of this work.
Timestamps:
00:00–03:33 | Entering the Winter Season + Debrief Series Context
03:33–06:16 — Black Friday Announcements + Offers
06:16–10:53 | Backstory: Family, Health Decline, and the Week Before the Wedding
10:53–17:44 — The Wedding Day While Grieving
17:44–24:29 | Real-Life Challenges Behind the Wedding Industry
24:29–27:13 — Closing Reflections + Upcoming Debrief Episodes
Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
We’re continuing our Debrief Series, where we pull back the curtain on our biggest weddings of the season and share what really happens behind the scenes.
In this episode, Kelley walks through the story of a legacy client family that has trusted 618 Studios for over a decade, four daughters, four weddings, and countless lessons about what it means to serve with excellence, build connection, and create work that stands the test of time.
From building lifelong client relationships to evolving your artistry as the industry shifts, this episode is packed with insights that will remind you what matters most in building a sustainable, high-end brand.
We talk about legacy, loyalty, and the power of being known for how you make people feel. Because luxury isn’t just about price, it’s about trust, experience, and consistency over time.
If you’ve ever wondered how to turn clients into lifelong supporters or how to adapt your brand while staying true to your identity, this one’s for you.
🎧 Tune in to learn how to strengthen your client relationships, elevate your reputation, and position yourself as the go-to choice in your market.
00:00–01:09 | Introduction and Series Continuation
01:09–03:16 — Legacy Client Story: Four Sisters, One Brand Connection
03:16–07:19 | Building Loyalty Through Relationships + Service
07:19–13:36 — Inside the Montage Laguna Wedding
13:36–20:19 | Creative Challenges, Scale Shifts, New Perspectives
20:19–29:17 — Evolving Artistry, Adapting Style, Attracting Modern Clients
29:17–30:45 | Closing Reflections + Next Week’s Preview
Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
We’re continuing our Debrief Series where we pull back the curtain on our biggest weddings of the season and share the real stories, lessons, and creative decisions that shaped them.
In this episode, Taylor takes you behind the scenes of a two-day Napa Valley celebration, one of her most colorful, high-energy, and portfolio-worthy weddings yet. From navigating vendor boundaries with confidence to protecting your brand presence online, she shares the exact mindset and strategy that allowed her to lead with authority and deliver work she’s truly proud of.
This episode is for the wedding filmmaker or photographer who is ready to step into the luxury market, refine their client experience, and claim their place at the top of their craft.
🎧 Tune in to learn how to protect your creative work, elevate your reputation, and show up like the luxury professional you already are.
00:00–02:20 | Introduction + Series Setup
02:20–05:17 | Napa Wedding Overview + Client Feedback
05:17–10:21 | Vendor Boundaries + Protecting Your Brand
10:21–17:13 | Team Building, Travel + Welcome Party
17:13–25:14 | Wedding Day Highlights + Real-Time Problem Solving
25:14–38:12 | Creative Takeaways, Lessons + League Update
Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
We’re continuing our new Debrief Series, where we pull back the curtain on real weddings and share what it looks like to lead, create, and grow behind the scenes.
In today’s episode, we’re talking about the incredible destination wedding Kelley filmed in Maui. A multi-day celebration that pushed creative limits, tested logistics, and reminded us why preparation and mindset matter more than anything else when you’re working in the luxury space. From travel planning and team dynamics to handling unpredictable weather and delivering a seamless client experience, Kelley shares the real lessons that come with capturing destination weddings at this level.
If you’ve ever dreamed of traveling for weddings or stepping into the world of destination work, this conversation is full of the perspective and inspiration you need to take that next step with confidence.
Because growth doesn’t happen in your comfort zone. It happens when you challenge yourself to say yes to the opportunities that feel a little bigger than you’re ready for.
Timestamps:
00:00 – 01:15 | Introduction to the Debrief Series and Maui Wedding Overview
01:15 – 05:15 | Booking the Wedding and Choosing Between Multiple Opportunities
05:15 – 08:45 | Legacy Clients, Planner Relationships, and Family Dynamics
08:45 – 13:30 | Travel, Childcare Logistics, and Managing Destination Work
13:30 – 20:30 | Packing, Flying with Gear, and Travel Tips for Filmmakers
20:30 – 25:30 | Overcoming Weather Challenges and Handling Ceremony Audio
25:30 – 29:30 | Marketing Destination Work and Showcasing Travel Content
29:30 – 40:59 | Long-Term Goals, Destination Strategy, and Closing Reflections
Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
We’re kicking off something new and exciting, our Debrief Series. In this series, we’re taking you behind the scenes of real weddings to break down what went right, what challenged us, and the lessons that can help you grow as a creative and business owner.
In today’s episode, we’re diving into a 3-day luxury wedding weekend that Taylor filmed in Lake Tahoe. From the welcome party to the field day to the wedding itself, this event pushed every part of the process, planning, communication, teamwork, and execution. We’re unpacking what it looks like to navigate the high-pressure world of multi-day luxury weddings while maintaining confidence, leadership, and creativity at every step.
Whether you’re stepping into larger-scale productions or just want to strengthen your approach to luxury weddings, this episode gives you an honest look at the realities of filming high-end events and leading a strong team.
We’re so excited for this new series and can’t wait to share more behind-the-scenes moments that will help you build confidence, strengthen your business, and elevate the way you work.
Timestamps
00:00 – 02:00 | Introduction and New Debrief Series Launch
02:00 – 06:00 | Setting the Scene: The Biggest Wedding of 2025
06:00 – 10:00 | Team Building, Preparation, and Planner Collaboration
10:00 – 18:00 | Multi-Day Wedding Coverage and Logistics
18:00 – 27:00 | Field Day, Welcome Party, and Behind-the-Scenes Challenges
27:00 – 35:00 | Vendor Etiquette, Team Management, and Realities of Luxury Weddings
35:00 – 42:00 | Wedding Day Highlights and Production Details
42:00 – 45:26 | Confidence, Takeaways, and Series Preview
Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
The truth is, pricing in the wedding industry isn’t just about numbers. It’s about how you position yourself, how you present your work, and how confidently you communicate your value.
In this episode, we’re breaking down the concept of perceived value through the lens of the diamond industry and what it can teach you about pricing your own services. Just like diamonds are graded by their cut, clarity, color, and carat, your brand has its own version of the “Four Cs” that determine how clients see your worth.
If you’ve ever struggled to raise your prices, felt frustrated that others in your market charge more for the same work, or wondered what it actually takes to become the “luxury” choice, this conversation is for you.
You’ll walk away with a renewed perspective on how luxury brands build trust, why curation matters more than comparison, and what small shifts can completely change how clients perceive your business.
Your work is already valuable. It’s time the world sees it that way too.
Doors to the Luxury Mastermind are now open. This is your opportunity to step into the next level of your business with strategy, clarity, and community that will support your growth every step of the way.
👉 Learn more at thelevelupco.com/workshop
00:00 – 02:09 | Mastermind Enrollment & Workshop Recap
02:10 – 06:00 | Handling Criticism and Industry Skepticism
06:01 – 10:08 | The Diamond Analogy: Pricing and Perceived Value
10:09 – 17:00 | The Four Cs Framework: Carat, Cut, Clarity, and Color
17:01 – 27:30 | Bridging the Gap: Curation, Clarity, and Brand Differentiation
27:31 – 38:49 | Client Experience, Confidence, and Final Call to Mastermind
Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Every photographer and filmmaker hits that moment when they realize something has to change. The work is there, the passion is there, but the business side feels heavy. The pricing conversations, the boundaries, the burnout, the self-doubt. You start to wonder if you are really capable of building the kind of brand that commands respect, trust, and luxury-level bookings.
In this episode, we sat down with Taylor, a talented creative who made the bold decision to reinvent her business from the inside out. From raising her prices with confidence to navigating the leap into the luxury market, she shares what it truly takes to grow beyond comfort and into clarity.
The truth is, your next level is not waiting on a viral post, a new camera, or a perfect moment. It is waiting on your decision to finally step forward.
You are capable of building a brand that attracts high-end clients, of creating work that feels both meaningful and profitable, and of running a business that supports your life, not the other way around.
Doors to the Luxury Mastermind are now open. This is your opportunity to step into the next level of your business with strategy, clarity, and community that will support your growth every step of the way.
👉 Learn more at thelevelupco.com/workshop
Timestamps:
00:00 – 03:00 | Mastermind Announcement and Episode Introduction
03:00 – 10:30 | Taylor’s Journey from Planner to Photographer
10:30 – 17:00 | Pricing Growth and Shifting Toward Luxury Clients
17:00 – 23:00 | Social Media Boundaries and Professionalism in Business
23:00 – 32:00 | Networking, FAM Trips, and Building Industry Relationships
32:00 – 48:46 | Overcoming Fear, Elevating the Client Experience, and Mastermind Invitation
Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
For too long we believed that success meant playing it safe. Keep your prices low. Wait until you “deserve” to raise your rates. Build a huge following before anyone will take you seriously. Those lies kept us small, and they might be holding you back too.
The truth is, growth happens when you decide to stop waiting and start owning the value of your work. Your dream clients are not booking you because of how many Instagram followers you have or whether you bought the latest camera. They are booking you because of your artistry, your confidence, and the way you show up in your business.
This episode is your reminder that raising your prices does not push clients away, building real planner relationships is more powerful than going viral, and your most profitable year yet is closer than you think.
If you are ready to step into the business you know you are capable of building, join us for our free two-day training, Your Most Profitable Year Yet. Inside, we will show you how to shift your strategy, attract luxury clients, and make 2026 the year everything changes.
👉 Save your seat at thelevelupco.com/workshop
00:00 – 03:12 | Introduction & Training Announcement
03:12 – 06:36 | Riley’s Journey Into Filmmaking
06:36 – 10:30 | Early Career & Gen Z Branding
10:30 – 15:50 | Social Media Strategy & Viral Growth
15:50 – 22:12 | Professionalism & Planner Relationships
22:12 – 32:39 | Pricing Growth & Future Vision
Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Every year you have the choice to either stay where you are or step into the next level of your business. Too often, we hold back out of fear, fear of raising prices, fear of not being “ready,” or fear that the luxury market is only for someone else. The truth is, those fears are what keep you stuck.
In this episode, we sit down with Jaila, a wedding filmmaker who decided to stop letting fear call the shots. She shares how rebranding, shifting her mindset, and stepping into the Luxury Mastermind transformed her bookings, her confidence, and her revenue. Her story is proof that when you align your brand with the market you want to serve, opportunities start showing up in ways you never expected.
If you’ve ever questioned whether you’re capable of breaking into luxury or building a more profitable business, Jaila’s journey will inspire you to see what’s possible.
And if you’re ready to take the next step, join us for our free two-day training, Your Most Profitable Year Yet. We’ll walk you through the exact strategies you need to raise your prices with confidence and make 2026 your best year in business.
👉 Save your seat at thelevelupco.com/workshop
00:00 – 03:00 | Wedding Recaps, Legacy Clients, and Brand Alignment
03:00 – 07:00 | Announcing the “Most Profitable Year Yet” Workshop
07:00 – 13:00 | Introducing Guest Jayla and Her Journey Into Luxury
13:00 – 19:00 | Rebranding, Mastermind Experience, and Business Growth
19:00 – 27:00 | Money Mindset Shifts and Talking Pricing With Confidence
27:00 – 39:00 | Planner Relationships, Local Luxury Markets, and Raising Averages
39:00 – 47:00 | Learning the Luxury Market Language and Industry Etiquette
47:00 – 59:00 | Bridging the Gap, Long-Term Goals, and Consistency for Success
Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Building a wedding business isn’t a straight line. There are seasons of excitement, seasons of burnout, and moments where you wonder if starting over means you’ve failed. The truth is, every step, even the hard ones, can set you up for growth if you choose to keep going.
In this episode, we sit down with Mark Keysor to talk about what it really looks like to rebuild from the ground up. From undercharging and losing confidence to rebranding, raising prices, and finally booking clients with ease, his story is proof that resilience pays off.
If you’ve ever felt stuck, uncertain, or tempted to play small, this conversation will remind you what’s possible when you commit to your vision.
It’s not about waiting for the stars to align. It’s not about holding yourself back or questioning whether you’re enough. The moment you choose to move forward is the moment everything begins to shift.
Your business can grow, your brand can transform, and your best years are still ahead.
00:00 – 05:00 | Podcast Intro, Updates, and Announcements
05:00 – 12:00 | Meet Mark Keysor: Burnout, Restart, and Fresh Direction
12:00 – 18:00 | Early Career, Undercharging, and Lessons from the Past
18:00 – 24:00 | Pivot to Courses, Life Changes, and Realignment
24:00 – 32:00 | Rebuilding in Texas, Scrappiness, and Mastermind Growth
32:00 – 42:30 | Rebrand, New Bookings, and Renewed Confidence
Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
For years, we told ourselves lies about our businesses. Lies that kept us playing small, holding us back, and making us think success looked one certain way. We thought we had to shoot destination weddings to “arrive.” We thought buying the newest gear would finally level us up. We thought charging higher prices would mean more difficult clients. None of that was true.
The truth is, you don’t need to chase every shiny object to succeed. You don’t need to go viral on Instagram or say yes to every opportunity that crosses your path. You need clarity, strategy, and the courage to stop letting fear make decisions for you. Once we realized that, our businesses and our mindsets shifted in ways we never thought possible.
You are capable of building a profitable, fulfilling business right where you are. You don’t need to wait for permission, and you don’t need to be anyone other than yourself to do it.
No more comparing your path to someone else’s.
No more hiding behind fear.
No more believing the lies that hold you back.
It’s time to rewrite the story of what success can look like in your wedding business.
00:00 – 02:30 | Intro, Wedding Season Updates, and Destination Work
02:30 – 07:00 | Lie #1: You Have to Do Destination Weddings to Be Successful
07:00 – 12:30 | Lie #2: Buying New Gear Will Grow Your Business
12:30 – 16:30 | Lie #3: Higher-Paying Clients Are More Difficult
16:30 – 22:30 | Lie #4: Pay-to-Play Opportunities Are a Bad Thing
22:30 – 25:30 | Lie #5: Instagram is About Going Viral and Followers
25:30 – 28:00 | Closing Thoughts and Pep Talk for Creatives
Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
You can have all the talent in the world, but if your business strategy doesn’t match the level of clients you want to attract, you’ll stay stuck exactly where you are. The luxury market plays by a different set of rules, and once you learn to recognize them and align your brand, pricing, and portfolio accordingly, everything changes.
In this episode we’re pulling back the curtain on what it really takes to grow a profitable, sustainable business in today’s wedding industry. We’re talking about the mindset shifts that matter, the strategies that actually move the needle, and the difference between creatives who stay stuck and those who rise to the top.
You are capable of breaking into luxury and building a business that excites you, inspires you, and provides the income you want for your life. The only question is — are you ready to get serious about your strategy?
00:00 – 07:30 | Destination Weddings, Pricing Transparency, and Setting Income Goals
07:30 – 12:30 | Understanding the Luxury Market and Recognizing Luxury Events
12:30 – 17:30 | Building a Strong Brand and Leveraging Social Media the Luxury Way
17:30 – 24:00 | Pricing, Proposals, and Refining Your Portfolio
24:00 – 31:30 | Mastermind Program, Mentorship, and Student Success Stories
31:30 – 38:00 | Planner Relationships, Booking Process, and Etiquette in the Luxury Market
38:00 – 47:45 | Opportunities, Wedding Day Execution, and The Importance of Strategy
Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Discipline turns average into unstoppable. Distraction turns talent into wasted potential. Too many photographers and filmmakers are chasing every shiny object, trying to be everything to everyone, and spreading themselves too thin. The truth is, you don’t need to do it all. You need focus.
When you stop diluting your energy and start showing up with clarity, consistency, and discipline, everything changes. The creatives who win aren’t always the most talented, they’re the ones who stay committed, focused, and consistent long after others get distracted. That’s what sets apart the artists stuck in the mainstream market from the ones thriving at the luxury level.
You are capable of building a brand that attracts dream clients, commands higher prices, and creates loyalty through trust. But only if you choose to stop chasing every bubble in sight and start directing your energy where it matters most.
No more shiny object syndrome.No more distraction.No more dilution.
It’s time to focus, to stay consistent, and to outpace talent with discipline.
00:00 – 03:30 | Talent vs. Skill and the Balance of Art + Business
03:30 – 07:30 | Why Focus Matters More Than Being Everywhere
07:30 – 11:30 | The Danger of Dilution and Shiny Object Syndrome
11:30 – 15:30 | Consistency, Artistic Style, and Building Trust
15:30 – 21:00 | Staying Focused on Platforms and Relationships That Matter21:00 – 26:30 | Hard Work, Discipline, and Outpacing Talent
Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
So many of us are playing it safe in our businesses. We set small goals we know we can hit because the thought of failing feels terrifying. But the truth is, that fear is keeping you stuck and holding you back from everything you’re capable of. The moment you give yourself permission to dream bigger, go after something greater, and get obsessed with reaching your full potential, everything changes.
In this episode, we’re talking about what it really means to become obsessed with your business, how to tie that obsession to your bigger life goals, and the mindset shifts that will push you out of comfort and into growth. You’ll learn why obsession isn’t selfish, how to avoid burnout by finding your “why,” and the daily habits that separate those stuck in the mainstream market from those thriving at the luxury level.
If you’ve ever looked at other photographers and filmmakers landing dream clients and thought, “that could never be me” this conversation will flip that belief on its head. You’re capable of so much more than you think, and all it takes is deciding to go for it.
Timestamps
00:00 – 02:00 | Opening & Recent Weddings
02:00 – 05:30 | The Concept of Obsession
05:30 – 09:40 | Taylor’s Story & Five-Year Goal
09:40 – 14:15 | Why Obsession Needs a ‘Why’
14:15 – 18:10 | Signs You’re Not Obsessed Enough
18:10 – 23:15 | Measuring Obsession & Healthy Practices
23:15 – 26:00 | Building Skills & Continuous Growth
26:00 – 27:20 | Closing & Free Class Invitation
Register for our FREE workshop, Referrals on Repeat, happening Wednesday August 27th
https://thelevelupco.com/referrals-on-repeat
Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
You're invited to class next week! Register for Referrals on Repeat through the link below.
https://thelevelupco.com/referrals-on-repeat
Most wedding photographers and filmmakers are told to do it all: post constantly on Instagram, invest in expensive ads, keep up with SEO, and pray the inquiries roll in.
But here’s the truth: the most powerful (and profitable) marketing strategy in the wedding industry has been sitting right under your nose the entire time.
NEXT WEEK, UNLOCK THE #1 MARKETING STRATEGY FOR WEDDING PHOTOGRAPHERS + FILMMAKERSFree training on Wednesday, August 27 at 10am PT / 1pm ETYou don’t need a massive following, a huge ad budget, or endless hours creating reels.You need a referral system that works.That’s exactly what you’ll get inside Referrals on Repeat.Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
In this episode, we’re diving into what it really looks like to step into a new era of your business. Not just a new logo or fresh colors, but a true refresh that reflects who you are now, not who you were when you started. Because the reality is, you’ve grown. Your work is stronger, your vision is clearer, and it might be time for your brand to catch up.
We talk about the signs it’s time for a change, the mindset shifts that come with letting go of what used to work, and how an intentional brand experience can create real alignment between you and the clients you want to serve. If you’ve ever felt like your brand doesn’t quite match the quality of your work, this episode is your reminder that a refresh isn’t just about aesthetics. It’s about stepping fully into the version of your business that’s ready for more.
You don’t need permission to evolve. And you don’t have to figure it out alone.
Let this be the nudge to take up space, refine your presence, and create a brand that opens the door to the opportunities you’ve been waiting for. Your next level is waiting.
[00:00 – 02:26] Welcome Back and Refresh Talk
[02:27 – 05:21] Why Brand Alignment Matters More Than Ever
[05:22 – 09:05] Recognizing When It’s Time for a Rebrand
[09:06 – 15:04] The Power of Knowing Your Ideal Client
[15:05 – 20:19] How Much Should a Rebrand Cost?
[20:20 – 30:24] Building a Brand That Matches Your Next Level
[30:25 – End] Launch Strategy, Visibility, and Template Support
Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Marketing doesn’t have to be complicated. Sometimes, all it takes is one intentional sprint to boost your visibility, reignite momentum, and get in front of the people you actually want to work with. In this episode, we’re breaking down what a marketing sprint really is, how to use it when things feel slow or stagnant, and the specific mindset that makes this strategy work without burning out or spiraling into algorithm anxiety.
If you’ve ever felt like you're posting just to post or crossing your fingers that the right clients magically find you, this is your reminder that visibility is something you can create. You don’t have to wait for permission. You don’t have to have it all figured out. You just have to start.
Because momentum builds when you do. And the fastest way to get in front of new clients, build brand awareness, and spark real conversations isn’t through guesswork—it’s through consistency, clarity, and a focused plan that actually meets your business where it is now.
Ready to see what’s possible when you stop winging it and start showing up with intention?
Let’s sprint. 🏁
Timestamps:
[00:00 – 02:26] Welcome Back and Post-Summer Updates
[02:27 – 05:21] What is a Marketing Sprint and Why It Works
[05:22 – 09:05] When to Use a Marketing Sprint
[09:06 – 15:04] Core Strategies for Sprint Success
[15:05 – 20:19] Advanced Tactics for Visibility
[20:20 – 30:24] Consistency, Tracking, and Overcoming Algorithm Anxiety[30:25 – End] Mastermind Invitation and Community Power
Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
We all have that one moment that shifts everything. The opportunity that changes how we see ourselves, our business, and what’s really possible. In this episode, we’re talking about the wedding that changed everything for us—how we got in the room, what led to that booking, and what it unlocked on the other side.
If you’ve been feeling like you’re just one connection, one planner, or one portfolio piece away from stepping into a new level, this episode is going to speak straight to you. Because the truth is, those game-changing weddings don’t just happen—they happen when preparation meets opportunity.
We’re pulling back the curtain on what we wish more filmmakers and photographers knew about entering the luxury market. It's not about luck. It’s about readiness, positioning, and having the courage to show up like you're already in the room.
You’re capable of more than you think. You just have to start showing up like it.
Timestamps:
[00:00 – 01:20] The One Wedding That Changes Everything
[01:21 – 03:24] Opportunity Only Matters If You’re Prepared
[03:25 – 05:46] Why One Great Wedding Can Redefine Your Brand
[05:47 – 08:07] Planner Trust and the Real Way Into the Luxury Market
[08:08 – 13:00] Behind the Scenes of Two Career-Defining Weddings
[13:01 – 17:41] How Strategic Preparation Can Open Luxury-Level Doors
Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
What if the only thing standing between you and the next level of your business is the fear of getting it wrong?
In this episode, Kelley's reflecting on 15 years of creative work and what she wishes she had known earlier. She's talking about the shifts that actually moved the needle, the old habits she's ready to leave behind, and the creative pivots that helped us build a wedding business that felt aligned, elevated, and sustainable.
If you’ve ever looked back at your older work and cringed (same), or if you’ve been wondering whether your creative instincts are enough to compete in the luxury space, this one’s for you.
You don’t have to be perfect. You just have to be willing to grow.
Because the truth is, you’re already more capable than you think. But you have to stop hiding behind fear, perfectionism, or waiting for the “right time” and start acting like the creative entrepreneur you already are.
This is your sign to take the next step.
No more shrinking.
No more playing small.
No more waiting.
You’ve got the vision. We’ll help you get there.
Timestamps:
[00:00 – 02:13] Mastermind Updates and League Launch Behind the Scenes
[02:14 – 06:08] Reflecting on 15 Years of Business and Revisiting Old Work
[06:09 – 10:13] What Stood the Test of Time in Our Wedding Films
[10:14 – 16:05] Lessons From Looking Back: What We Could’ve Done Better
[16:06 – 22:00] Shooting Wider, Capturing Sensory Detail, and Embracing Change
[22:01 – End] Color Grading Evolution, Growth as an Artist, and Final Takeaways
Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
This episode is a rebroadcast from the archives, and honestly, it might be just what you need to hear right now.
If you ever feel like wedding mornings are chaotic, your energy is off, or you walk in feeling rushed instead of grounded, this one is for you. We are talking about pre-wedding habits, routines, and mindset shifts that help you show up as the calm, confident, and elevated version of yourself that your clients and planners will remember.
Because let’s be real, your reputation is shaped by more than just your final gallery or film. It is shaped by how you arrive. How organized you are. How you carry yourself and treat everyone on the team. And that presence can either elevate your brand or quietly limit your growth.
This episode is a reminder that showing up with intention doesn’t just make your day easier. It builds trust. It sets the tone. And it helps you become the kind of creative that high-end clients and planners want to refer over and over again.
And if you are ready to build even stronger relationships in this industry, we would love to invite you to join The League. It is our curated networking community for wedding creatives who are serious about connection, collaboration, and long-term growth. You can apply now at https://thelevelupco.com/league
Timestmaps:
[00:00 – 01:21] Rebroadcast Intro and Why Pre-Wedding Habits Matter
[01:22 – 04:35] Communication Boundaries and Letting Go of Control
[04:36 – 09:17] Gear Prep, Timeline Coordination, and Planner Etiquette
[09:18 – 15:10] Polished Presentation Through Grooming and Wardrobe
[15:11 – 22:00] Clean Vehicles, Clear Minds, and Setting the Right Tone
[22:01 – 33:41] Mental Preparation, Family Logistics, and Staying Fueled
Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
This week, we’re bringing back one of our most-loved episodes and for good reason. If you’ve ever wondered what it really looks like to scale from shooting budget weddings to booking luxury destination clients, this one’s for you. In this replay, we dive into the exact mindset shifts, pricing pivots, and relationship-building strategies that helped this creative go from starting her business at 19 to filming multi-day events for high-end planners.
It’s honest. It’s inspiring. And it’s proof that with clarity and intention, you can grow into the next version of your business even if you’re still early in the game.
If you’ve been second-guessing your pricing, overthinking your marketing, or waiting for someone to give you permission to go bigger… consider this your sign 💥
Because the truth is, your next level doesn’t come from doing more. It comes from doing things differently. And this episode will show you what’s possible when you stop playing small and start backing your vision.
Ready to build something you’re proud of?
Hit play and let’s get into it. 🎧
Timestamps:
[00:00 – 04:06] Starting a Wedding Business at 19 and Building Momentum
[04:07 – 09:13] Raising Prices and Attracting High-End Destination Clients
[09:14 – 17:00] Growing a Full-Time Career and Evolving with Industry Shifts
[17:01 – 27:00] Booking Luxury Clients and Navigating Exclusive Relationships
[27:01 – 36:22] Sharing Strategically, Setting Boundaries, and Honoring NDAs
[36:23 – End] Planner Relationships, Long-Term Growth, and What’s Next
Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
If you’ve ever felt like you’re behind or like everyone else is doing more than you this summer, this one’s for you. In this candid conversation, we’re giving you a peek behind the scenes of what life and business actually look like right now, because real success isn’t always hustle and picture-perfect productivity. Sometimes it looks like slowing down, shifting gears, and giving yourself permission to grow in other areas of your life too.
From home projects and summer travel to the mindset shifts that are helping us move forward even when things feel a little messy, this episode is your reminder that you’re allowed to be human. You’re allowed to glow up personally and professionally. You’re allowed to do things scared.
And if you’re ready for a community that supports both your business goals and your real life we’d love to see you inside League. This new monthly networking community was created just for wedding photographers, filmmakers, and planners like you to connect, learn, and grow.
Join us at thelevelupco.com/league 💛
Timestamps:
[00:00 – 03:36] Summer Rhythms, Family Life, and Finding Balance
[03:37 – 06:16] Introducing League: A New Era for Wedding Creatives
[06:17 – 11:19] Why Relationships Trump Strategy in Business Growth
[11:20 – 16:04] Being Brave Enough to Start Before You're Ready
[16:05 – 22:00] Perfectionism, Self-Doubt, and Getting Out of Your Own Way
[22:01 – End] Rapid Fire Q&A + Behind the Scenes Fun
Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
If you’ve ever felt like you’re on an island trying to build your business alone, this episode is your sign to stop white-knuckling it. We’re diving into the real reasons why community and connection are essential if you want to grow, sustain momentum, and actually enjoy the process along the way.
Inside, we break down why building relationships is one of the most overlooked strategies in the wedding industry—and how the right circle can open doors that talent alone can’t. You’ll walk away with a new perspective on networking, a deeper understanding of your role in the creative community, and the clarity to know when it’s time to stop hiding behind your work and start showing up.
Because here’s the truth—your next opportunity, dream referral, or breakthrough moment isn’t going to come from another random Instagram post. It’s going to come from who knows your name when you're not in the room.
This is your reminder that your success doesn’t have to be a solo journey. And it shouldn’t be.
Let’s do this together. 💬
Join the League: a curated networking community for wedding photographers, filmmakers, and planners who are ready to elevate their brand and build meaningful industry relationships. Apply now at https://thelevelupco.com/league and take your seat at the table.
Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
f you’ve ever felt like you’re doing everything right- posting, sharing, creating, but still not seeing the kind of referrals you want? This episode is for you.
We’re pulling back the curtain on the real reason referrals happen inside the wedding industry (hint: it’s not just about having pretty work). We talk about the relationships that actually move the needle, the kinds of connection strategies that get overlooked, and the difference between staying visible and staying valuable.
The truth? You don’t need a bigger following, you need a stronger foundation. And it starts with how you show up for the people already around you.
This episode is your invitation to stop waiting for referrals to “just happen” and start building the kind of relationships that lead to real opportunities.
Let’s stop playing small. Let’s start showing up intentionally.
Let’s go. 🤝✨
Timestamps
[00:00 – 04:17] Kicking Off Wedding Season and Creative Business Updates[04:18 – 07:02] Why Relationship Building Is the Lifeblood of Your Wedding Business
[07:03 – 11:06] Picking the Right Type of Networking for Your Season
[11:07 – 16:08] Finding Opportunities Others Miss: Taking Initiative in the Industry
[16:09 – 20:57] Online vs. In-Person Networking: What Actually Builds Long-Term Referrals
[20:58 – End] The Real Reason Referrals Happen and What’s Coming Next
Save your seat for Your Most Profitable Year Yet: https://thelevelupco.com/workshop
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 8 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
There comes a point in your creative business where doing “more” isn’t the answer—working longer hours, booking more weddings, saying yes to every opportunity. If you’re feeling stretched thin or creatively uninspired, it might be time to shift your strategy.
In this episode, we’re breaking down the simple (but powerful) shifts you can make behind the camera that instantly elevate your work and speak to a more luxury clientele. We're talking real-time choices, intentional artistry, and how to shoot with the final product in mind—even when the budget isn’t massive or the conditions aren’t perfect.
Because here’s the truth: high-end clients don’t just want beautiful—they want intentional, elevated, and editorial. And that doesn’t mean shooting differently for them, it means learning to bring more of you into every frame.
This is your reminder that the most successful creatives aren’t the ones who follow trends, they’re the ones who lead with clarity. So if you’ve been waiting for permission to evolve your process, tell better stories, or raise your standards—this episode is for you.
🎬 Hit play and let’s refine how you show up behind the lens.
Timestamps:
[00:00 – 04:19] Why Your Shooting Style Needs to Evolve as You Grow
[04:20 – 10:20] Being Observant and Taking Initiative to Elevate Your Work
[10:21 – 17:15] Creating Elevated Visuals with Limited Budgets
[17:16 – 25:15] The Power of Telling a Full, Sensory Story
[25:16 – 33:15] Shooting with the Final Product in Mind
[33:16 – End] Final Thoughts on Growth, Portfolio Strategy, and Artistic Intention
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
If you’ve ever second-guessed your work, held back from trying something new, or felt the pressure to deliver perfection in every frame, this episode is for you. We’re diving into the art of embracing imperfection in your wedding films and how leaning into raw, honest moments (yes, even the ones with tricky lighting or imperfect angles) can actually elevate your work and serve your clients better.
We talk about using black and white footage as a storytelling tool, releasing the pressure to make everything look perfect, and trusting your instincts more than the rules. Because the truth is, the best filmmakers aren’t the ones who never miss focus—they’re the ones who know what really matters in a film.
Let this be your permission slip to trust your eye, shoot what feels real, and keep growing into the creative you’re meant to be. You don’t need to do it all flawlessly to make something unforgettable.
🎬 Tune in and let’s talk about confidence, creative freedom, and telling stories that feel just right.
USE CODE LEVELUP20 FOR 20% OFF ILLUME LUT'S NEW FILM NOIR PRESET PACK 👉 https://illumeluts.com/
Timestamps:
[00:00 – 02:06] Launching a New Product for Wedding Filmmakers
[02:07 – 08:18] Embracing Authenticity Over Perfection in Wedding Films
[08:19 – 13:19] How Black and White Footage Can Elevate Storytelling
[13:20 – 17:09] Creative Control and Client Experience in Imperfect Lighting
[17:10 – 22:28] Using Black and White to Solve Technical Challenges
[22:29 – End] Encouraging Evolution in Your Artistic Process
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Have you ever wondered why some creatives seem to book effortlessly while others are left staring at an inbox full of ghosts?
In this episode, we’re pulling back the curtain on one of the most frustrating parts of running a wedding business, getting ghosted. We’re diving into what’s really going on when a client doesn’t respond, what it might be saying about your brand, and how small shifts in your inquiry process can create big wins in your booking rate 💌
Because here’s the truth: it’s not always about your work. Sometimes it’s about the way you show up. How you connect. How you communicate your value and lead the conversation with confidence.
We’re talking inquiry systems, website strategy, pricing transparency, and the mindset shifts that separate luxury creatives from everyone else. Whether you’re stuck in a feast-or-famine cycle or just tired of chasing leads that go nowhere, this episode will help you reconnect with the parts of your business you can control and remind you that your next level doesn’t require more hustle… it requires more alignment.
Let’s fix the ghosting problem, for good.
Timestamps:
[00:00 – 03:35] Personal Updates, Community Wins, and the Power of Support Systems
[03:36 – 06:47] Why Clients Ghost and What You Can Do to Prevent It
[06:48 – 10:13] Transparency in Pricing and the Psychology Behind It
[10:14 – 15:24] Responding Quickly and Humanizing Your Inquiry Process
[15:25 – 23:57] Website Strategy, Qualified Leads, and Managing Inquiry Volume
[23:58 – End] Email Templates, Communication Style, and Booking with Confidence
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Let’s talk about making more money without booking more weddings.
In this episode, we’re breaking down how upsells can completely shift your income potential without adding more work to your calendar. And no, we’re not talking about sleazy, awkward, salesy tactics that make you feel gross. We’re talking about value-driven offers that feel like a service, not a pitch.
This is about knowing your worth, trusting your expertise, and offering solutions that truly serve your clients and yes, getting paid for it.
Because here’s the truth: most wedding creatives are leaving money on the table every single time they book a client. Not because they don’t have something valuable to offer—but because they’re afraid to bring it up.
In this episode, we’re flipping that mindset on its head. We’re talking about why upselling doesn’t have to feel gross, how to introduce it without pressure, and what it means to sell from a place of confidence and care.
You don’t have to take on more work to make more money.You don’t have to say yes to more bookings just to hit your income goals.You don’t have to stay stuck in the cycle of burnout and busyness.
You just need to get clear on your value and start offering it. Let’s go. 💪
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Sometimes the biggest seasons of growth come from the hardest chapters of life.
In this episode, we sat down with the incredibly honest and grounded Anna Lord to talk about what it really looks like to evolve your business while navigating personal change—moving cities, processing grief, shifting priorities, starting a family… and doing it all without losing momentum.
We talked about letting go of the timeline you thought you had to follow. About redefining what success looks like (and feels like). About giving yourself permission to shift—not just for the sake of your business, but for the sake of your life.
And maybe most importantly, we talked about what happens when you stop trying to do it all and start building a support system that actually supports you.
If you’ve been feeling the tension of growing your business while also being human, this conversation will remind you: you’re not behind, you’re just in a new chapter. And you’re more capable than you think.
No more fear of falling behind.No more pressure to get it perfect.No more doing it all alone.
You get to evolve. You get to grow slow. You get to win on your terms.
Let’s talk about what that can actually look like. 💛
Timestamps:
[00:00 – 06:55] Life Updates, Booking Trends, and Shifting Client Behavior
[06:56 – 16:06] Moving Markets, Burnout, and Boundaries Through Change
[16:07 – 23:44] Destination Work, Pricing Transparency, and Defining Success
[23:45 – 36:18] Taking Risks, Starting a Family, and Letting Go of Fear
[36:19 – 44:00] Margin, Hobbies, and Creating Space Outside of Work
[44:01 – End] Delegation, Support Systems, and Trusting the Long Game
Connect with Anna:
🔗Instagram: https://www.instagram.com/annalord/
💻Website: https://annalord.com/
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
There’s a reason your business feels like it’s hitting a ceiling—and spoiler alert: it’s not your talent. It’s that you’re still playing by rules that don’t serve the next level you’re aiming for.
In this episode, we’re digging into the uncomfortable (but necessary) truth: average is already taken. If you’re still trying to blend in or wait for the perfect moment to make your move, you’re going to stay exactly where you are.
We talk about what it really takes to stand out in the wedding industry, especially if you’re a photographer or filmmaker who’s been at it for 2+ years and is ready for more—more income, more visibility, more aligned clients. We’re breaking down mindset shifts, why strategy always comes before aesthetics, and how to build something that actually feels like you—not a copy of someone else’s brand.
✨ Ready to stop settling for “safe” and start owning your space in the luxury market? This episode is your wake-up call.
[00:00 – 04:45] Why Playing It Safe Is Costing You Growth
[04:46 – 07:25] Average Is Already Taken: What It Takes to Stand Out
[07:26 – 10:12] Scaling in Small Markets: Dismantling the Big City Myth[10:13 – 13:56] The Tools That Got You Here Won’t Get You There
[13:57 – 18:00] Strategy Before Aesthetic: Rethinking the Rebrand Timeline[18:01 – End] Fear, Timing, and the Truth About Leveling Up
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Doors to The Luxury Mastermind are officially OPEN 🥂Learn more + enroll here >> https://thelevelupco.com/mastermind
There’s a reason we can’t stop talking about Taylor Swift—and no, it’s not just the music. It’s the evolution. The reinvention. The unapologetic confidence.
In this episode, we’re breaking down what creatives like us can learn from someone who’s mastered the art of owning her narrative, leading with clarity, and growing on her own terms. Because let’s be honest—your business has eras, too.
We’re talking about the mindset shifts that help you move out of your “fearful freshman” era and into your “confident CEO” era.About what happens when you stop trying to be everything to everyone—and start leading like the expert you already are.And about how luxury isn’t luck… it’s strategy, vision, and knowing when it’s time to turn the page.
Even if you're not a full-blown Swiftie or even if you don’t care for her at all, you'll walk away from this episode with a fresh perspective on your business, your brand, and what it takes to grow with intention.
✨ You don’t have to wait for permission.
✨ You don’t have to stay in your mid-level pricing era forever.
✨ You get to write your next chapter—boldly.
Whether you’re ready to raise your rates, elevate your brand, or step into a new season of growth—this episode will leave you inspired to go for it.
Because your next era? It starts the moment you decide it’s time. 💫
Timestamps:
[00:00 – 02:00] Behind the Scenes of the Mastermind: Who It’s For and What to Expect
[02:01 – 08:15] Resonance Over Perfection: What High-End Clients Really Care About
[08:16 – 13:45] Leading with Strength: How Successful Creatives Maximize What They’re Best At
[13:46 – 19:00] Reinventing Your Brand: Why Evolution Is Essential for Growth
[19:01 – 24:30] White-Glove Service: Elevating Your Client Experience in the Luxury Market
[24:31 – 28:00] Owning Your Narrative: Showing Up with Confidence and Clarity
[28:01 – End] Final Takeaways + An Invitation to Step Into Your Next Level
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Doors to The Luxury Mastermind are officially OPEN 🥂Learn more + enroll here >> https://thelevelupco.com/mastermind
It’s not just the portfolio. It’s not just the price tag. And it’s definitely not just the gear.
If you’ve been wondering what actually sets luxury photographers and filmmakers apart from everyone else—this episode is your invitation to pull back the curtain and find out.
In this conversation, we’re breaking down the mindset shifts and business moves that position you for high-end bookings (without guessing or hoping someone “discovers” you). Because here’s the truth: luxury isn’t about luck. It’s about intention.
We’re diving into what luxury creatives are doing differently—like showing up as the leader their clients are looking for, building brands that feel cohesive and aligned, and prioritizing the experience just as much as the work itself.
You don’t have to wonder if it’s possible for you.You don’t have to keep playing small.You don’t have to wait until someone gives you permission.
If you’re ready to stop crossing your fingers and start positioning your brand for the clients you actually want—this one’s for you. 🚀
Listen now and let’s get you out of the guessing game and into the room where luxury bookings happen. 💥
Timestamps
[00:00 – 04:40] What Separates Luxury Creatives from the Rest (Intro + Workshop Invitation)
[04:41 – 09:45] Why Brand Consistency is Non-Negotiable in the Luxury Market
[09:46 – 17:25] The Power of Leadership: How Taking the Lead Builds Trust with High-End Clients
[17:26 – 25:40] Becoming Selective: Why Intentional Client Alignment Sets You Apart
[25:41 – 32:10] Prioritizing the Client Experience Over the Final Product
[32:11 – End] The Importance of Intentional Online Presence & Final Takeaways
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Doors to The Luxury Mastermind are officially OPEN 🥂Learn more + enroll here >> https://thelevelupco.com/mastermind
You didn’t start this business to feel overworked, underpaid, and creatively drained. But somehow, between booking too many weddings and saying yes to everything, you’ve found yourself stuck in the cycle.
If you’ve ever thought, “I love what I do… but I can’t keep doing it like this,” this episode is for you.
We're talking about what it really looks like to create a business that supports your life—not one that takes it over. The kind of business where you’re shooting less, earning more, and finally attracting the kind of clients who light you up.
Spoiler: It’s not about having the perfect portfolio. It’s about mindset, clarity, and the willingness to say no to what no longer fits.
You are allowed to pivot.
You are allowed to charge more.
You are allowed to work less.
If you’ve been craving space, freedom, and a business that feels good again—this episode is your sign to take the first step 💥
You’re in the driver’s seat. Time to take the wheel. 🏁
Timestamps:
[00:00 – 01:07] Intro to the episode and guest welcome
[01:08 – 07:21] Starting a photography business, early reinvestment strategy, and focusing on elevated client experience
[07:22 – 14:45] Choosing mentorship over gear, investing in education, and building aligned relationships with coaches
[14:46 – 20:25] From burnout to balance: shifting from budget bookings to destination luxury and reclaiming personal time
[20:26 – 25:12] The mindset and branding shifts that led to premium pricing and a new level of growth
[25:13 – 32:50] Mastermind takeaways, the value of networking, social media strategy, and advice for those ready to invest in their growth
Connect with Kristen:
🔗Instagram: https://www.instagram.com/kristenthomison/
💻Website: https://kristenthomison.com/
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Doors to The Luxury Mastermind are officially OPEN 🥂Learn more + enroll here >> https://thelevelupco.com/mastermind
🚀 In this episode of The Level Up Podcast, Taylor Petrinovich and Kelley Gilster sit down with Skylar Ball to share the exact strategies that helped him break through pricing plateaus and start booking luxury weddings.
If you've ever felt stuck at the $5,000 mark or struggled to make the leap to five-figure bookings, this episode is for you. Skylar opens up about his journey from starting during COVID to landing high-end clients—proving that mindset shifts, strategic networking, and the right business moves can make all the difference.
We’re diving into how to:
- Stop playing small with your pricing and own your worth.
- Build relationships that position you as a premium vendor.
- Maintain work-life balance while scaling your business.
- Tap into new markets and make your brand irresistible to luxury clients.
Whether you’re a seasoned pro or just starting to think about leveling up, this episode is packed with actionable insights to help you book higher-paying clients without burning out. 🎉
You’re more capable than you think—and sometimes, all it takes is shifting your mindset and getting in the right rooms. 💪 Tune in and get inspired to GO FOR IT! 🏃♀️
Timestamps:
[00:00 – 05:45] Starting and Scaling a Profitable Wedding Business
[05:46 – 10:12] Breaking Through Pricing Plateaus
[10:13 – 15:00] The Role of Education and Mindset in Growth
[15:01 – 25:30] Building a Sustainable Business and Expanding to New Markets
[25:31 – 30:30] Creating Exceptional Experiences That Lead to Referrals
[30:31 – End] Growth Mindset, Final Takeaways, and Networking Tips
Connect with Skylar:
🔗Instagram: https://www.instagram.com/skylarball_/
💻Website: https://skylarball.com/
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Doors to The Luxury Mastermind are officially OPEN 🥂Learn more + enroll here >> https://thelevelupco.com/mastermind
Breaking into the luxury wedding market isn’t just about booking high-profile clients or creating jaw-dropping visuals—it’s about building genuine connections, showing up with integrity, and making a lasting impression that keeps your name at the top.
Save your seat inside our free workshop Break into the Luxury Market: https://thelevelupco.com/workshop
In this episode, we’re sitting down with Josh from Birch Event Design, who’s built an iconic brand by focusing on relationships, professionalism, and always showing up “in the green.”
We’re diving deep into the real stories behind building a reputation in the luxury event world—from navigating influencer partnerships to handling unexpected challenges with grace. Josh shares his insights on why being in the room matters more than just getting the shot, and how creating a positive experience for everyone involved is the key to staying booked and in demand.
If you’ve ever felt stuck—working hard but not seeing the growth you want, or feeling unsure how to approach high-profile opportunities without sacrificing your worth—this episode is for you.
🔥 What you’ll learn:
✔️ How to strategically position yourself for high-end clients
✔️ The mindset shift that will elevate your networking game
✔️ Why your attitude and professionalism matter more than your portfolio
Doors to The Luxury Mastermind are opening soon! If you’re ready to position your business for the luxury market, build meaningful industry connections, and start booking the clients you’ve always dreamed of, head to thelevelupco.com/mastermind to secure your spot.
💬 Let’s chat: What’s one mindset shift you need to make to level up your brand? Drop a comment, send us a DM, or share your thoughts!
Timestamps
Introduction and Guest Introduction (00:00 - 08:00)
Building Connections and Imposter Syndrome (08:00 - 11:00)
The Power of Photography and Capturing Moments (11:01 - 13:00)
Navigating Influencer and Celebrity Weddings (13:00 - 19:00)
Leveraging Opportunities and Protecting Yourself (19:00 - 25:00)
Relationship Management and Ego in the Industry (25:01 - 31:00)
Personal Branding and Lasting Impressions (31:00 - 46:35)
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Doors to The Luxury Mastermind are officially OPEN 🥂Learn more + enroll here >> https://thelevelupco.com/mastermind
In this episode, we’re diving into the rapid rise of Will Whiteley—a wedding videographer who went from zero to a fully booked $6K+ brand in just 13 months. Yep, THIRTEEN. From saying “yes” to every opportunity, to refining his client experience, to showing up in a suit and bowtie at every single wedding (even the barn ones), Will is proof that growth doesn’t have to take forever.
Inside this convo, you’ll hear: → The mindset shift that helped him grow faster than most do in 5 years
→ How your brand positioning impacts your pricing (hint: it’s not just about your films)
→ Why obsessing over your client experience is the real game-changer
→ The #1 thing you can start doing today to elevate your brand, instantly
If you've ever thought, “I haven’t been around long enough to raise my prices” or “I need to wait until I’m more experienced to go for it” — this one’s for you.
Because here’s the truth:
You don’t need more time.
You need more intention.
You need a plan.
And you need to start right now.
Hit play and get inspired to take action—because the fastest way to build a high-end wedding business is to stop playing small and start acting like the pro you already are.
Timestamps
00:00 – 05:38 | How to Grow a Wedding Business Fast (Without Waiting Years)
05:39 – 10:17 | From Low-Priced to Premium: What Really Drives Growth
10:18 – 14:25 | The Business Side Most Creatives Overlook
14:26 – 20:53 | Branding, Perception, and Standing Out in the Industry
20:54 – 26:03 | Elevating the Client and Vendor Experience
26:04 – 33:44 | Scaling Back to Scale Up: Booking Less, Earning More
33:45 – End | The Value of Coaching and Taking Fast Action
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Doors to The Luxury Mastermind are officially OPEN 🥂Learn more + enroll here >> https://thelevelupco.com/mastermind
Breaking into the luxury wedding market isn’t just about raising your prices—it’s about building a brand that attracts high-end clients effortlessly. In this episode, we sit down with Britt of Caleb and Britt Photography, who took a leap of faith, restructured her business, and doubled her prices while working less.
We’re diving deep into the mindset shifts, marketing tweaks, and strategic pivots that helped Brittany break out of a saturated market and start booking weddings that inspire her creatively and financially. She shares the turning point that pushed her to let go of videography, refine her brand positioning, and step into the high-end space with confidence.
If you’ve ever felt stuck—booking clients that don’t align, struggling to raise your rates, or unsure how to market yourself to a luxury audience—this episode is for you.
🔥 What you’ll learn:
✔️ How Brittany transformed her brand to attract high-end clients
✔️ The mindset shift that unlocked higher rates without booking more weddings
✔️ The power of strategic marketing and relationship-building in the luxury space
Doors to The Luxury Mastermind open soon! If you’re ready to elevate your business, refine your brand positioning, and step into the luxury market with confidence, secure your spot now at thelevelupco.com/mastermind.
💬 Let’s talk: What’s holding you back from breaking into the high-end market? Drop a comment, send a DM, or tag us in your biggest takeaway!
Timestamps
Introduction & Background (00:01 - 02:15)
Early Challenges & Burnout (02:16 - 05:20)
Mastermind Experience & Business Pivot (05:21 - 09:18)
Brand Positioning & Booking Transformations (09:19 - 14:30)
Mindset Shifts & Market Expansion (14:31 - 20:12)
Goal Setting for 2026 (20:13 - 26:52)
Encouragement & Final Thoughts (26:53 - 35:01)
Connect with Britt and Caleb:
🔗Instagram: https://www.instagram.com/calebandbrittphoto/
💻Website: https://calebplusbritt.com/
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Doors to The Luxury Mastermind are officially OPEN 🥂Learn more + enroll here >> https://thelevelupco.com/mastermind
Breaking into the luxury wedding market isn’t just about talent—it’s about strategy. In this episode, we sit down with Tommy Kirkpatrick, a wedding filmmaker who skyrocketed his business in just a few months by shifting his mindset, refining his brand, and positioning himself for high-end bookings. We’re diving deep into what it takes to break past pricing plateaus, attract planners, and build a portfolio that speaks luxury—even if you don’t live in a high-end market.
It’s time to stop playing small and start charging what you’re worth. If you’re ready to elevate your business, build real relationships with planners, and finally step into the luxury space—this episode is for you.
🎧 Hit play and get ready to level up. 🚀
🔗 Want to fast-track your success? Doors to the Luxury Mastermind are opening soon—RSVP now at https://thelevelupco.com/mastermind
Timestamps:
00:00 - 03:30 | Introduction to the Rising Star Series
03:30 - 07:50 | Tommy’s Background & Journey into Wedding Videography
07:50 - 11:40 | Business Growth & Transition to Luxury Market
11:40 - 16:30 | Service Offerings & Social Media Strategy
16:30 - 21:50 | Lightbulb Moment: Working in the Luxury Market
21:50 - 26:20 | Overcoming Business Plateaus & Pricing Strategies
26:20 - 35:00 | Building a Luxury Network & Finding High-End Clients
35:00 - 38:30 | The Doer Mindset: Taking Action in Business
38:30 - 39:00 | Final Thoughts & Where to Find Tommy
"📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
Connect with Tommy Kirkpatrick.:
🔗Instagram: https://www.instagram.com/tommykirkpatrickfilms/
💻Website: https://www.tommykirkpatrick.com/
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Doors to The Luxury Mastermind are officially OPEN 🥂Learn more + enroll here >> https://thelevelupco.com/mastermind
f you’ve ever wondered why some photographers and filmmakers seem to land all the premium bookings (even when their work isn’t better than yours), this episode is for you. Spoiler alert: It’s not just about having mind-blowing work — it’s about brand alignment.
In this episode, we’re diving into:
🔥 Why your work might already be good enough to charge luxury prices
🔥 The #1 mistake creatives make when trying to raise their rates
🔥 How aligning your Instagram and website can instantly attract higher-paying clients
Your work is ready. Your dream clients are out there. Now it’s time to make sure they see you.
🎧 Press play to learn the simple shifts that can take your business to the next level!
Join the Luxury Wedding Playbook today https://thelevelupco.com/playbook
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
If you’ve ever felt stuck trying to break into the luxury wedding market, this episode is for you. This week’s guest, luxury wedding planner Lindsay Landman, is sharing exactly what top planners look for in photographers and filmmakers and the common mistakes that could be holding you back.
Sign up for The Luxury Wedding Playbook: https://thelevelupco.com/playbook
Spoiler: It’s not just about talent—it’s about alignment, strategy, and knowing how to communicate your value.
Inside this episode, we’re covering:
✨ The #1 mistake wedding photographers & filmmakers make when reaching out to planners
✨ How to strategically build relationships with luxury wedding planners
✨ Why pricing transparency matters (and how to structure your rates)
✨ The key differences between mainstream vs. ultra-luxury clients—and how to adapt your approach
If you’re serious about leveling up your wedding business, this episode is packed with tactical takeaways you can start implementing today. Stop waiting for opportunities to land in your lap. It’s time to position yourself for the high-end bookings you actually want.
🎧 Press play & start scaling!
Timestamps:
00:00 - 03:00 | Introduction and Chit Chat
03:00 - 06:00 | Meet Lindsay Landman: 23+ Years in Luxury Event Planning
06:01 - 10:00 | Scaling an Event Planning Business: Adding Design, Florals & More
10:01 - 15:00 | How Photographers & Videographers Can Build Relationships with Wedding Planners
15:01 - 19:30 | How to Attract Luxury Wedding Planners & Break Into the High-End Market
19:31 - 26:00 | Inside the Mind of a Luxury Wedding Planner: What They Look for in Vendors.
26:01 - 33:00 | Wedding Pricing Strategies: How to Set Rates & Communicate Value
33:01 - 39:30 | Business Growth Strategies for Wedding Photographers & Filmmakers
39:31 - 44:00 | Final Thoughts & Where to Connect with Lindsay Landman
Connect with Lindsay Landman.:
🔗Instagram:https://www.instagram.com/lindsaylandman/
💻Website: https://www.lindsaylandmanevents.com/
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Struggling to scale your creative business while staying inspired? In this episode, we’re diving into the exact strategies that will help you free up time, maximize revenue, and build a business that fuels your creativity instead of draining it.
We’re breaking down the mindset shifts that separate struggling creatives from thriving entrepreneurs, how outsourcing the right tasks can unlock explosive growth, and why waiting until you “feel ready” is the biggest mistake you can make.
🔥 Your fears are holding you back.
💡 You’re more capable than you think.
🚀 The only way to win is to take action.
If you’re tired of feeling stuck, overwhelmed, or trapped by your business, this episode will show you how to break free, work smarter, and create a life you actually love.
No more fear of failure. No more imposter syndrome. No more hesitation. It’s time to take control and level up.
👉 Hit play now and start making moves.
Timestamps
00:00 - 10:30 | The Creative Journey: Balancing Passion & Business Growth
10:31 - 22:00 | Business Growth Strategies: Scaling & Revenue Models
22:01 - 34:00 | Overcoming Fear & Shifting Your Business Mindset
34:01 - 44:00 | Strategic Planning & Long-Term Business Vision
44:00 - 52:00 | Scaling Smart: The Power of Outsourcing
52:00 - 56:00 | Final Thoughts & Creative Community Engagement
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Are you a wedding photographer, videographer, or planner looking to increase your income and build a more sustainable business in 2025? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster share what do to when your business feels more like a hobby and how to shift it into success mode!
What You'll Learn:
✔️The benefits of setting a dedicated time to work instead of just working when you can.
✔️ The importance of getting all your legal ducks in a row.
✔️ The secret to creating a professional looking website without having to go fully custom.
✔️ How not spending money on your business is actually losing you money.
✔️ How to transform your social media from hobbyist to business owner
Timestamps:
00:00 - 04:30 | Introduction & Chit Chat
04:31 - 13:00 | The Importance of Setting Dedicated Working Hours & Incorporating More Structure into Your Day
13:01 - 20:00 | Getting Your Legal Ducks In a Row
20:01 - 23:00 | Why There is No Excuse For a Bad Website
23:01 - 29:00 | Open Your Wallet and Invest in Your Business
29:01 - 37:00 | Posting On Social Media as a Hobbyist vs. as a Business Owner
37:00 - End | Using 2025 to Create Positive Habits
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Are you a wedding photographer, videographer, or planner looking to increase your income and build a more sustainable business in 2025? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster share exactly how to identify when you've outgrown your current market and how to have the confidence to scale to that next level.
What You'll Learn:
✔️ How uncomfortable growth can be but why choosing not to grow can hurt you in the long run.
✔️ What the different tiers of the wedding industry are and how to identify which one you currently serve.
✔️ How to identify if you have outgrown your current market.
✔️ Setting yourself up for the next level & mapping out your business journey.
✔️ What you need to successfully level up towards the next market.
Timestamps:
00:00 - 03:00 | Introduction & Announcements
03:01 - 6:00 | The Importance of Growth as a Wedding Creative
6:01 - 10:00 | The Different Tiers of the Wedding Industry
10:01 - 19:00 | How to Identify if You Have Outgrown Your Current Market
19:01 - 25:00 | Setting Yourself Up For Success in the Next Level
25:01 - 29:00 | Mapping Out Your Business Journey
29:00 - End | The Next Level is Waiting For You
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Are you full of creative ideas but struggle to execute and grow your wedding business? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster sit down with Austin Trenholm to discuss the key differences between successful entrepreneurs and those stuck in the idea phase.
🎯 What You’ll Learn:
✔️ How to move from mainstream to luxury weddings and attract high-end clients.
✔️ Why execution is harder than ideation—and how to overcome perfectionism.
✔️ The importance of discipline vs. motivation in growing a profitable wedding photography or videography business.
✔️ How to break big goals into small, actionable steps to achieve success.
✔️ The latest wedding industry trends, including true-to-color editorial styles and how to refine your editing workflow.
✔️ The power of accountability, networking, and investing in your business to scale faster.
🚀 Whether you’re a wedding photographer, filmmaker, or creative entrepreneur, this episode is packed with actionable strategies to help you execute your business ideas and achieve real growth.
🎧 Tune in now and learn how to level up your wedding business today!
🔗 Connect with Austin Trenholm: @TrenholmPhoto
💻 Check out Good Light Presets: GoodLightPresets.com
Timestamps:
00:00 - 05:00 | Introduction & Guest Introduction
05:01 - 15:00 | Ideas vs. Execution: Overcoming Stagnation
15:01 - 25:00 | Overcoming Mental Barriers & Avoiding Perfectionism
25:01 - 35:00 | Motivation vs. Discipline: The Key to Consistency
35:01 - 45:00 | Execution Strategies & Business Growth
45:01 - 55:00 | Industry Trends & Scaling to Luxury Markets
55:01 - End | Final Takeaways & Encouragement
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Are you a wedding photographer, videographer, or planner looking to break into the luxury market and build lasting industry relationships? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelly Gilster talk with Samantha, a top-tier wedding planner and networking expert, to discuss how in-person networking events can transform your business.
In This Episode:
✔️ Why networking beyond the wedding day is crucial for business growth.
✔️ How to connect with wedding planners without feeling pushy.
✔️ Strategies to maximize retreats, workshops, and networking events for real ROI.
✔️ Why bringing your camera gear to networking events can position you for destination work.
Join us at Kinetic Experience in Santa Barbara, a three-day retreat for wedding professionals looking to scale, attract high-end clients, and build powerful industry connections.
🔗 Connect with Samantha & Kinetic Experience:
📸 Instagram: @KineticExperiences
🌐 Website: KineticExperiences.com
Timestamps:
00:00 - 03:00 | Introduction & Guest Introduction
03:01 - 10:00 | The Power of In-Person Networking for Wedding Professionals
10:01 - 18:00 | How Wedding Planners and Creatives Build Relationships
18:01 - 25:00 | Maximizing Your Networking Experience
25:01 - 32:00 | How Networking Helps Break into Luxury Markets
32:01 - 38:00 | Final Thoughts & Special Offer
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Are you a wedding photographer, videographer, or planner looking to increase your income and build a more sustainable business in 2025? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster share three proven strategies to help wedding creatives make more money without burning out.
What You'll Learn:
✔️ How to raise your prices the right way and attract high-paying clients.
✔️ Why booking more weddings isn’t always the best strategy—and how to do it sustainably.
✔️ The power of diversifying your income through digital products, education, and commercial work.
✔️ How branding and pricing strategies impact your success in the wedding industry.
✔️ The future of wedding bookings and pricing trends in 2025.
Timestamps:
00:00 - 02:30 | Introduction
02:31 - 07:00 | Why Making More Money in 2025 Should Be a Priority
07:01 - 14:00 | Strategy #1 – Raising Your Prices
14:01 - 22:00 | Strategy #2 – Booking More Weddings (Without Burnout)
22:01 - 30:00 | Strategy #3 – Diversifying Your Revenue
30:01 - 36:00 | Final Takeaways & Special Offer
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Are you a wedding photographer, filmmaker, or creative looking to increase your income without booking more weddings? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster break down exactly how they added $833,000 in revenue through corporate work, education, and digital products—and how you can do the same.
What You'll Learn:
✔️ Why relying only on wedding bookings can cap your financial growth.
✔️ The three proven revenue streams that helped Taylor & Kelley scale their business.
✔️ How to create digital products, online courses, and templates for passive income.
✔️ The power of corporate and commercial work as a high-value revenue stream.
✔️ The biggest myths about revenue diversification—and how to overcome them.
Timestamps:
00:00 - 03:30 | Introduction
03:31 - 10:00 | Why Diversification is Key to Financial Success
10:01 - 17:00 | Breaking Down the $833K Revenue Increase
17:01 - 25:00 | How Wedding Professionals Can Get Started with Diversification
25:01 - 32:00 | Passive & Scalable Income for Wedding Creatives
32:01 - 38:00 | Final Takeaways
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Want to book higher-paying weddings and break into the luxury market? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster reveal the exact strategy that helped them scale their wedding businesses to $15K+ bookings—and how you can do it too.
What You'll Learn:
✔️ The #1 mistake keeping wedding pros stuck in low-budget bookings.
✔️ Why revenue diversification is the secret to booking luxury weddings.
✔️ Why financial freedom = more creative control over your bookings.
Timestamps:
00:00 - 02:30 | Introduction
02:31 - 14:20 | The Secret Strategy
14:21 - 19:30 | Taking Strategic Risks in Business
19:31 - 25:15 | The Impact of Diversification
25:16 - 30:50 | Addressing Common Struggles
30:51 - 36:30 | The Role of Pricing & Sales Strategy
36:31 - 41:00 | Final Thoughts
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Are you a wedding photographer, videographer, planner, or creative looking to stabilize your income and escape the feast-or-famine cycle? In this episode of The Level Up Podcast, hosts Taylor Petrinovich and Kelley Gilster reveal the six biggest signs that it’s time to diversify your revenue beyond weddings—and how to do it successfully.
What You’ll Learn in This Episode:
✔️ How to tell if you’re ready to diversify your business in 2025.
✔️ Why corporate work, digital products, and education can create financial stability.
✔️ How wedding pros can raise prices and attract luxury clients by diversifying income.
✔️ The best ways to sell presets, courses, coaching, and commercial work for extra revenue.
✔️ The biggest mistakes to avoid when launching a new revenue stream.
Timestamp:
00:00 - 02:30 | Introduction
02:31 - 06:00 | Common Misconceptions About Diversification
06:01 - 09:15 | Sign #1: You Have Knowledge or a Skill to Share
09:16 - 13:00 | Sign #2: You Have Extra Time or an Off-Season
13:01 - 16:30 | Sign #3: People Keep Asking You for Advice on a Skill
16:31 - 19:45 | Sign #4: You’re Feeling Burnout or Want to Expand Creatively
19:46 - 22:00 | Sign #5: You Want to Work Fewer Weekends
22:01 - 24:15 | Sign #6: You Want to Escape the Income Rollercoaster
24:16 - 27:00 | Final Thoughts
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
The wedding industry is shifting—are you prepared? In this episode of The Level Up Podcast, hosts Taylor Petrinovich & Kelley Gilster dive into the uncertainty of the wedding market and how creative entrepreneurs can protect their income by diversifying revenue streams.
What You’ll Learn in This Episode:
✅ Why wedding bookings are becoming more unpredictable in 2025
✅ How economic trends, inflation, and market saturation impact wedding businesses
✅ The biggest mistakes creatives make when trying to diversify
✅ 3 proven ways to create steady, year-round income outside of weddings
✅ How corporate work, education, and digital products can transform your business
✅ Why separating your diversification brand from your wedding brand is key to success
✅ A step-by-step guide to scaling beyond wedding services without burning out
If you're tired of the wedding industry revenue rollercoaster and want to secure a more profitable, predictable future, this episode is for you!
Timestamps:
00:00 - 03:15 | Introduction
03:16 - 07:45 | The Reality of an Unpredictable Wedding Industry
07:46 - 12:20 | Diversification as a Solution for Financial Stability
12:21 - 16:40 | The Power of Multiple Revenue Streams
16:41 - 21:00 | Common Diversification Mistakes & What Not to Do
21:01 - 25:30 | How to Start Diversifying Without Overcomplicating It
25:31 - 30:50 | The Emotional & Practical Benefits of Diversification
30:51 - 34:10 | Why 2025 Is the Best Time to Diversify
34:11 - 36:00 | Final Thoughts
The next round of The Luxury Mastermind will start in October 2025! We are thrilled to welcome you inside our signature 12 week program. Learn more + save your seat here >> https://thelevelupco.com/mastermind
📲 Love this episode? Screenshot and share it on social media! Tag us on Instagram at @TheLevelUpCo and let us know your biggest takeaway.
The Level Up Co. Resources:
- Wedding Planner Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Elevated Shot List: https://thelevelupco.com/elevated-shot-list
- The Luxury Framework Course: https://thelevelupco.com/theluxuryframework
- The Luxury Pricing Mini Course: https://thelevelupco.com/reset
Connect with Taylor , Kelley + The Level Up Co.:
🔗Instagram: https://www.instagram.com/thelevelupco/
🔗Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
🔗Kelley's Instagram: https://www.instagram.com/618studios/
💻Website: https://thelevelupco.com/
Our final sip n' tell series has arrived!! It has been so fun getting a little more informal and chatting more casually with you all! With it being New Years Eve, it seems fitting that today's episode should be all about our goals for the future. A new year brings a clean slate and we are so excited for all the possibilities the future holds!
See you in 2025!
MASTERMIND IS COMING BACK! Reserve your spot for May 2025 here- https://thelevelupco.com/mastermind
Join us for our FREE 1 Day Training - The Revenue Blueprint, happening January 2025. Save your seat here >> https://thelevelupco.com/blueprint
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
https://thelevelupco.com/
Wow what a year it has been! On today's episode we are running it back and reflecting on 2024. From weddings, to the growth level up has seen, to achievements in our personal life, it has truly been an amazing year.
Thank you for being such a monumental part of our 2024! We cannot wait to see what 2025 has in store for all of us!
MASTERMIND IS COMING BACK! Reserve your spot for May 2025 here- https://thelevelupco.com/mastermind
Join us for our FREE 1 Day Training - The Revenue Blueprint, happening January 2025. Save your seat here >> https://thelevelupco.com/blueprint
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
https://thelevelupco.com/
There is something to be said for staying in your lane and staying true to yourself as an artist instead of chasing the trends. But on the flip side, sometimes that attitude is not always the right answer. Today's guest Erich McVey is opening up about when he realized sometimes it is ok to try things you aren't super comfortable with.
You can try and emulate others but when it comes down to it, it is better to be yourself than a watered down version of someone else. But how do achieve that while also making sure you aren't falling behind? Today's episode might just tell you exactly how to do that!
MASTERMIND IS COMING BACK! Reserve your spot for May 2025 here- https://thelevelupco.com/mastermind
Join us for our FREE 1 Day Training - The Revenue Blueprint, happening January 2025. Save your seat here >> https://thelevelupco.com/blueprint
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
https://thelevelupco.com/
When you have been in this industry long enough you learn that it is ever evolving. But how do you evolve with it while also staying authentic to yourself? Lauren Fair is on the podcast today answering that very question. And the answer? Micro shifts.
It's all about being intentional with your micro shifts as you are making changes in your business and choosing to be authentic to who you are as a creative instead of just going with the trends. Lauren has mastered this concept and we are so excited to share her insight with you today!
MASTERMIND IS COMING BACK! Reserve your spot for May 2025 here- https://thelevelupco.com/mastermind
Join us for our FREE 1 Day Training - The Revenue Blueprint, happening January 2025. Save your seat here >> https://thelevelupco.com/blueprint
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
https://thelevelupco.com/
Don’t be afraid to explore other passions. Sometimes when you get in this business you feel like you are locked in to the goals and dreams you set for yourself when you started. But that is simply not the case. Todays guest, Magi Fisher, a photographer and lawyer, experienced that first hand.
You are allowed to set new goals and explore new passions when your current ones are not completely filling your cup. You are allowed to do more than one thing. There are so many interesting people out there who have carved out ways to make money and provide for themselves and their families by doing things they love. Don't play it safe. That could be you.
Check out The Artists’ Lawyer- https://theartistslawyer.com/
MASTERMIND IS COMING BACK! Reserve your spot for May 2025 here- https://thelevelupco.com/mastermind
Join us for our FREE 1 Day Training - The Revenue Blueprint, happening January 2025. Save your seat here >> https://thelevelupco.com/blueprint
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
https://thelevelupco.com/
Full transparency- we truly have no idea what we are talking about on the podcast today. We have no idea what we are going to say or which roads we are going to be lead down. All we know is we are overly caffeinated and we are loving this sip n tell series!
30% off the levelup library https://thelevelupco.com/shop. Use code LU30
MASTERMIND IS COMING BACK! Reserve your spot for May 2025 here- https://thelevelupco.com/mastermind
Join us for our FREE 1 Day Training - The Revenue Blueprint, happening January 2025. Save your seat here >> https://thelevelupco.com/blueprint
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
https://thelevelupco.com/
Part of the beauty of having your own business is you can make decisions that work for you. You're the one who measures your success. And todays guest, Cat Galletti, has a thing or two to say about that concept.
We chose this journey because we can make our own rules. Of course there are industry standards we have to abide by here and there, but when it comes down to it, we are in the drivers seat of our business.. We can guide our business journey wherever we want it to go. Your business is meant to work for you not the other way around.
30% off the levelup library https://thelevelupco.com/shop. Use code LU30
MASTERMIND IS COMING BACK! Reserve your spot for May 2025 here- https://thelevelupco.com/mastermind
Join us for our FREE 1 Day Training - The Revenue Blueprint, happening January 2025. Save your seat here >> https://thelevelupco.com/blueprint
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
https://thelevelupco.com/
We are winding down our wedding season and heading straight into engagement season! Weddings are being planned, planners are reaching out, calendars are being filled and because of that, the biggest thing we should all have on our minds, is how can we best prepare for the season ahead. If you don’t want 2025 to look the same as 2024 you need to take absolute control over the things in YOUR control.
On today’s podcast we are walking through what we are doing to prepare for booking seasoning in hopes to remind you to do the same! Did we miss anything? What are you doing to prepare for the year ahead? We would love to hear!
30% off the levelup library https://thelevelupco.com/shop. Use code LU30
MASTERMIND IS COMING BACK! Reserve your spot for May 2025 here- https://thelevelupco.com/mastermind
Join us for our FREE 1 Day Training - The Revenue Blueprint, happening January 2025. Save your seat here >> https://thelevelupco.com/blueprint
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
https://thelevelupco.com/
Wow is it really November already? With fall wedding season coming to a close, we thought this would be the perfect time to reflect on how are we doing. When we are "go go go" it can be easy for us to enter into survival mode and put certain things, like our own health, on the back burner.
And whether that health is mental, physical, or emotional, it is important to remember that we can't see progress in other areas of our life if we aren't taking care of ourselves. On today's podcast we are sharing why health truly is wealth as just a little reminder to please take care of yourself!
Join us for our FREE 1 Day Training - The Revenue Blueprint, happening January 2025. Save your seat here >> https://thelevelupco.com/blueprint
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
https://thelevelupco.com/
What if we told you the ability to say no was actually a superpower in your business? Today we sat down with Victoria from Victoria Ann Events to talk about the power of saying no.
When you start to feel confident in saying no, you start to open up to your greatness. And once you are able to have your greatness, the sky is the limit for you. Have the confidence and don’t let the scarcity feeling get you down. The bookings will come. The couples will come. And you will be able to really shine through
LIMITED TIME: Get 50% off by taking advantage of our presale here https://thelevelupco.com/revenue.
Join us for our FREE 1 Day Training - The Revenue Blueprint, happening January 2025. Save your seat here >> https://thelevelupco.com/blueprint
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
https://thelevelupco.com/
A few episodes ago we teased that we have had something in the works and we are so excited to finally share what we have been up to! Drumroll please…. Intruding our new offering- the Revenue Multiplier! Your complete blueprint for diversifying your revenue as a wedding creative to maximize your income + impact.
The Revenue Multiplier was created for wedding filmmakers, photographers, and other creatives who are eager to learn and grow, become more profitable, all while maintaining the integrity of their primary wedding brand.
Whether you've been in the industry for 1 year or 15 years, we are excited to teach you our approach to diversifying your revenue that has helped us both scale our own wedding businesses FASTER while 2x (or even 3x) our annual income through additional streams.
LIMITED TIME: Get 50% off by taking advantage of our presale here https://thelevelupco.com/revenue.
Join us for our FREE 1 Day Training - The Revenue Blueprint, happening January 2025. Save your seat here >> https://thelevelupco.com/blueprint
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
https://thelevelupco.com/
Today we are sip and telling about unhappy clients. One of our main goals in business is keeping our clients happy, which by the way is a lot more than just creating a film they will love. And while we are sharing our best practices on making sure our clients are happy from pre wedding to post wedding, we are also talking about what happens when we do get that dreaded unhappy client.
Yes it is frustrating and can bruise our ego a little but you know what? It happens. It is a normal part of the process. But it's one that you can take as a learning opportunity to educate yourself moving forward.
Can we tell you a little secret though? You will have less and less unhappy clients as you move into the luxury market. So if you are feeling frustrated with unhappy clients who don’t quite trust you and your process you are in the right place!
Join us for our FREE 1 Day Training - The Revenue Blueprint, happening January 2025. Save your seat here >> https://thelevelupco.com/blueprint
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
https://thelevelupco.com/
Picture this: You just said goodbye to the wedding planner while the couple is having the time of their lives on the dance floor. Your gear is packed up and loaded in the car and you finally are done after a loooong 12 hour day. What do you do next?
It’s week two of sip n tell and today we are chatting all the things post wedding routines! Do we grab a bite to eat on the way home? Are we loading our footage onto a drive that night? Are we going straight to sleep?
Everyone’s is different so don’t forget to shoot us a DM on instagram (@thelevelupco instsgram.com/thelevelupco) to share yours with us!! Hope you are loving this series as much as we are!
Join us for our FREE 1 Day Training - The Revenue Blueprint, happening January 2025. Save your seat here >> https://thelevelupco.com/blueprint
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
https://thelevelupco.com/
We are doing something different on the podcast today and we have been so excited to share it with you!! Introducing our new series "Sip & Tell!" This really is just a chance for us to be a little more casual and just chat with you about everything that goes into running your business. And first up is how we stay sane as work from home entrepreneurs!
After you listen to our tips we would love to know what we missed! What do you do? Shoot us on DM over on instagram at @thelevelupco! https://www.instagram.com/thelevelupco/
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
How many times have you looked at someone else's success and gone "wow they got so lucky." Yes luck is a thing but what if we also told you that luck is where opportunity meets preparedness?
Today's guest, Austin Trenholm of Trenholm Photo has something to say about the matter. With over 20 years in the wedding industry we are chatting the concept of "getting lucky" in your business and the work that really goes on behind the scenes to get you there.
And don't forget our course The Luxury Framework is now open for enrollment! Learn more here - https://thelevelupco.com/theluxuryframework
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
Okay guys we're baaaaack! Did you miss us? Cuz we missed you!
We loved taking some time off after launching our workshop + fall mastermind but we are so excited to be back and catching up! Today's episode we are chatting about all the things. From reflecting on the year so far, to our current mental states and even some hints about the future of level up... you won't want to miss this one.
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
As you may know, last week we hosted Break Into the Luxury Market - a free 3 day workshop where we shared our step by step system e to constantly booking 5 figure weddings. It was incredible and had nearly 2000 photographers and videographers register and attend!
If you didn’t have a chance to attend that’s ok! We get it- life is buys. So for today’s podcast we wanted to give you a glimpse into Day 2 of our workshop.
And if you loved listening to this make sure to catch replays of each day of the workshop by going to https://thelevelupco.com/replays before they expire!
And lastly the doors to our Luxury Mastermind close TOMORROW!! We only have a few spots remaining so make sure to save your seat here-https://thelevelupco.com/mastermind
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
Are you ready for 2025 to completely blow 2024 out of the water? Are you ready to start booking the types of weddings you want to be booking and start charging the prices you want to be charging? Are you ready for your most profitable year yet?
Doors to our mastermind are now OPEN and we want YOU in there! Join us for a LIVE 12-week coaching experience packed with next-level strategies, individual guidance, and a proven framework designed to help you reach the luxury market faster. Enroll today at https://thelevelupco.com/mastermind
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
There is a time and place to put your blinders on- but did you know there is also a time and place to take them off? There is something to be said about putting your head down and putting the work in, but make sure to come up and learn from others to see the possibility of where you could to go next!
Today’s guest, Carl S. Miller, shares about how he used to pride himself on not paying attention to what others were doing but soon learned that was actually hurting his business instead of helping it! Networking, education and your brand are equally important to the level of work you put out. Your talent is only going to take you so far, so make sure to back it up with smart business practices!
DOORS ARE NOW OPEN! Enroll today for The Luxury Mastermind here https://thelevelupco.com/mastermind
Don't forget to save your spot in our FREE upcoming workshop "Break into the Luxury Market" here- https://thelevelupco.com/workshop. The workshop will be August 20th - 22nd and we would love to see you in there!
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
If we are being honest, a lot of people don’t understand what market they are in and how to utilize a strategy that fits not only that market, but where they want to go. But former luxury mastermind student Myla Garlitz understood that from day 1.
Probably why she went from charing 3k to 10k in her first year of business. You heard that right. It took her only one year to start charging five figures. And on today’s episode she is sharing how she did it!
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
A lot of times we hear “How can I show a planner that I can be a really great creative partner without having worked with them directly before?” Well today’s guest, Erin Taylor of Bustle Events is giving her take on just that. And do you want to know a big part of it? Someone who can not only tell the story of the day through the couple, but someone who can tell the story of the day through the design, the guest experience and all the details that are poured into the wedding during the planning purpose. Whew that was a mouthful but it doesn’t make it any less true! We are excited for you to listen to today’s episode and to start implanting some of the tips Erin shares!
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
You can’t compare your day 1 to someones day 100. And today’s guest, former Luxury Mastermind student Madeline Kuzminsky joins us to talk about how she learned that first hand.
We have had so much fun with our Allstar series but we know how important it is to also speak to creatives who are still in the trenches of growth. And even though Madeline has grown so much in just 3 short years, she isn’t stopping any time soon. We chat everything from the changes she has made to her website and instagram to how she deals with comparing herself to others who are further in their career.
Our biggest takeaway? Instead of comparing yourself to others, use that to fuel your fire. When someone is achieving something you want that just means it is possible for you to achieve that too!
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
You are your brand. Not your logo. Not the font you pick for your website. It is YOU. So are you attracting the types of clients you want? No? Well it is time to start.
Today’s episode we are discussing how branding really is the key to booking the types of weddings you want to be booking. You are in control of what you are attracting. There is no reason to wait for the “right time” to make those necessary changes. Let’s start today.
RESOURCES MENTIONED IN THIS EPISODE
https://thelevelupco.com/brand
https://thelevelupco.com/instagramchallenge
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
We won't be the first to tell you that 2024 has been a weird year for most of us. And we are sure more than a few of you are ready to leave it behind. So as we begin to open our books for 2025, we want to make sure you are setting yourselves up to be as successful as possible!
On today's podcast we are sharing what we are doing (and what you should be too!) to ensure our business is serving us the way we want it to! We can't wait to see where 2025 takes you!
Don't forget to save your spot in our FREE upcoming workshop "Break into the Luxury Market" here- https://thelevelupco.com/workshop. The workshop will be August 20th - 22nd and we would love to see you in there!
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
Today we are rebroadcasting one of our favorite episodes from last year! Having a repeatable go-to process for the days leading up to a wedding helps to ensure success on the wedding day. Making sure you are in a great creative mindset and feel confident that you've crossed your T's and dotted your I'd will allow you to tackle each wedding with confidence.
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
Do you ever wish you could go back in time and spill alllll the secrets you have learned over the last 5 years? Today's podcast we are doing just that! The year 2019 and our 2024 selves are holding nothing back.
From not taking every wedding that comes your way, to alining yourself with the right brands, to just being 100% authentic to yourself- we are covering it all. And even though this a great episode for those just starting out, everything we are covering is applicable no matter how long you have been in the industry.
So what do you think? Did we miss anything? Let us know!
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
We know content creation is a hot topic in the industry right now. You either are triggered by it or you are embracing it. We figured it was time to really dive into what it all entails because it is not going anywhere.
Today's guest, Saira Mirza of Social Saira has actually been doing content creation since before content creation was even a thing! She shared with us her tips on how photographers, videographers, and content creators, can effectively work together- and after over 14 years in industry she knows what she is talking about.
The most important thing to remember is that we are all on the same team and ultimately we are all there to serve our couples the best we can. We are so excited for you to listen to this one!
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
Not only has technology changed over the last decade, but so has the industry, the way we form relationships and lets not even get started with the rise of social media. No matter what facet of the industry you serve, you really have to either adapt or die.
Today's guests, Rick and Sarah Pendergraft of PenWeddings have been in the industry for over 15 years. They have learned first hand how important it is to not be stuck in their ways and how to evolve with the times. They truly follow the mantra of "Don't be afraid of the unknown. Learn it. Embrace it. And move forward." We have a feeling that you will be singing the same tune after listening to this conversation.
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
So what does it truly mean to be a tastemaker and trendsetter in this industry? When you first start out, of course you want to work with these big names. But the clout chasing will only make your work look like everyone else's work. You are better off building your brand based on what works for you.
This weeks guests, Sunna and Mollie of Bash Please, are no strangers to this concept. And today we are chatting all about what planners really want to see from their vendor partners. From how they present pricing to how they vet vendors they have never worked with before. But mostly importantly, how as long as they are showing something that is authentic to what they want to produce and believe in, it will happen.
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
Did you know that it is possible to level up too quickly? Listen, we are all about growth here and love to encourage fellow creatives as they scale their businesses, but jumping too quickly doesn't do you, or your creative partners, any favors.
Todays guest, Rosemary Hattenbach of Rosemary Events, knows a thing or two about paying her dues. Before entering the wedding world, Rosemary got her start in the film industry, where she worked her way up from PA to line producer, and how she applies the principal of paying your dues in her business today. Master your craft and work your way up. We promise it will be so worth it!
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
Are you doing it because you are copying somebody and copying a trend or are you doing it because you authentically believe it is storytelling? These are the types of questions that led today's guest, Christina McNeill, to discover who she truly was as an artist.
On today's episode, Christina shares her view on how to be unapologetically yourself in this industry. She discusses the importance of having your own signature style and allowing the client to fully trust you and your process. If someone were to see your work without your name on it would they be able to tell it is you? It's time to own your artistry because after all what people really want is for you to simply be you!
SESH by Christina McNeill - https://www.christinamcneill.com/sesh
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
Being an introvert or extrovert can totally impact your networking style and it is really important to understand where you fall so you can play to your strengths.
Today on the podcast, Taylor and Kelley are sharing how understanding their personalities help guide them in authentic genuine networking. And even though these two are vastly different with Taylor being an introvert and Kelley being an extrovert, the core principles really remain the same. Whether you are an introvert or extrovert, the way to success is by being yourself.
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
We all start at the same starting line. It is time to realize that enough is enough, take control of your business and no longer let it run you.
Today's guest Brooke Keegan, one of the top wedding planners in the world, is sharing how she got her start in the wedding industry. Hint- it was a whole lot of faking it till you make it! We hope today's conversation leaves you inspired to put whatever you want out in the universe. And remember that people believe what you tell them!
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
Is there really such a thing as an overnight success? With 17 years in the industry, today’s guest Amanda Crean is sharing her take on the phrase. After moving halfway across the world and reestablishing her business in a completely new city, Amanda discusses the importance of leveraging opportunities when they come your way.
Plus Kelley shares the number one thing she has learned after shooting with Amanda. In fact that she has implemented it in every wedding since! Amanda truly is a wealth of knowledge and we can’t wait for you to listen to this conversation- it may leave your head spinning with all of the nuggets of gold she shares!
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
Do you think it is possible to be tactical and strategic within your business while still approaching things in an authentic and organic way? That truly is today’s guest in a nutshell! Deanna from Harrison Films is on the podcast talking all about how her and her husband Grant are able to serve their clients while staying true to themselves as artists. We are so excited for you to hear their take on how they use their branding and social media to add value to their clients and the rewards you can reap by going that extra mile.
Join our free 3 day instagram challenge - https://thelevelupco.com/instagramchallenge
Harrison Films Color Mastery Series
https://www.harrisonweddingfilms.com/davinci-resolve-color-grading-mentorship
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
If you could only do ONE thing to level up your business what would it be? We are picking right back up where we left last week and we are so excited to answer this question and others like it. We are diving a little deeper and getting into some juicy ones so make sure to listen to the whole episode!
We had so much fun answering your questions and can't wait to do it again soon. We will see you back here next week as we resume our all-star series. We have some amazing guests lined up that you won't want to miss!
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
We are putting a quick pause in our all-star series to answer YOUR questions!! That's right you asked and we answered! From our tips on how to build relationships with planners without cold calling them to how much time do we really spend on Level Up each week- we are answering it all.
And if you didn't hear your questions answered don't worry! Tune in for part two next week!
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
It is no secret that operating as a team is not super common once you reach a certain level in the industry. But can it be done when executed correctly? Today’s guest Abby Jiu is showing us that it absolutely can!
Abby of Abby Jiu excels as the leader of a dynamic team of four photographers. Together, the all-women lead team specializes in luxury weddings, creating visual masterpieces that have earned recognition in prestigious publications like Over the Moon and Brides.
And today Abby is walking us through how she built her team, how they are able to operate at such a high level, and some do’s (and don’ts) for those looking to do the same in their own business.
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
Risk taking is a muscle. You can flex it, you can get better at it, but that doesn't make it any less scary. Today's guest Chris Jespersen is proof of that. Chris's company, Storybox Cinema, is at the top of almost every "best of" list and how did he get there? By taking risks.
Chris discusses how taking calculated risks in his career has gotten him to where he is today. And how as he rose in the industry, those risks never got less scary. But he knows by taking the risks everyone else is too scared to take, he is automatically putting himself in the front of the pack. So it is time to get comfortable with being uncomfortable and take those risks!
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
What do you do when you have all these goals and dreams for your business but feel limited by your local market? Do you choose to accept those pre convinced notions that there may not be space for "luxury weddings" or do you push those boundaries and make it happen?
We started the conversation last week about bringing luxury to your local market and this week we are continuing it with Kate Turner of Kate + Co. Kate not only shares her story of how she got into wedding and design but also how she helped bring the level of weddings she wanted to be producing to her local market.
Don't forget to check out Kate's new networking and educational group Kate's Party People!
https://katespartypeople.com/
https://www.instagram.com/katespartypeople/
And don't forget to check out our shop for all of the resources we mentioned in today's episode!
https://thelevelupco.com/resources
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
Have you ever thought that you can’t charge luxury prices because there is no luxury market in your area? First of all, you are not alone in thinking this. But second of all, you might be wrong. And today’s guest proves that.
Mike Cassimatis is sharing his story about how he helped bring luxury to St Louis and how he has gone from charing 1500 to 18k, all in his local market. He has mastered the practice of asking himself “Is this thought reality or is it mindset?” which has helped him pave the way for other vendors in his area to start charging what they are worth.
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
When you are thinking about your brand, you should be thinking beyond your logo and the colors on your website. Yes the fonts you choose and the words you use are important, but it will mean nothing if you aren't giving the same care and attention to your social media.
Today's guest Peyton Frank has mastered making her social media presence part of her brand. Named one of the top videographers in the world by publications like Harper's Bazaar and Over the Moon, Peyton is sharing how she has found success by carefully crafting a luxury social media presence.
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
It's time to go all in. It is time to show up and pull that safety net from your business. It is time to simply go for it and figure it out along the way. Let's burn the boat and further our growth together.
The Luxury Framework + Mastermind are now OPEN FOR ENROLLMENT. The door will close March 20th so DO NOT WAIT!
https://thelevelupco.com/theluxuryframework.
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
Sometimes it can feel like all we ever do is plant seeds in our business but we never actually reap those rewards. Today on the podcast Taylor and Kelley are joined with some of their Luxury Framework Mastermind alumni to discuss how easy it is to become impatient and just give up. Instead, you must prioritize progress over perfection and remember you just have to fully commit. Being consistent over time is the only way to do it and you will be reaping all those rewards before you know it.
The Luxury Framework + Mastermind are now OPEN FOR ENROLLMENT.
https://thelevelupco.com/theluxuryframework
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
Do you ever feel frustrated trying to figure out how to attract luxury clients when you are not shooting luxury weddings quite yet? Today's guest Giselle Diaz shares how she learned to find the luxury in every event. She has been able to double her prices by discerning what to show, and not show, from each wedding she captures- even if they may not feel luxury as a whole.
THE ROAD TO LUXURY // A free 3 day virtual workshop starting TODAY! March 12th - 15th at 10am PST / !pm EST. Head to https://thelevelupco.com/workshop to sign up!
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
We are taught from a young age how not to be selfish. But what if we told you that you actually NEED to be selfish in your business sometimes? Today we are giving you four reasons why. From how to curate what you are showing on social media to learning when to say no, we are holding nothing back. We promise you will leave this episode with a newfound appreciation for what being selfish at the right time can do for you.
THE ROAD TO LUXURY // A free 3 day virtual workshop happening March 12th - 15th at 10am PST / !pm EST. Head to https://thelevelupco.com/workshop to sign up!
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
Are you letting who books you dictate the kind of weddings you are shooting? Or what about feeling totally in control of the video side of things but lost when it comes to the business side of things? Today's guest Miranda Rangel of Rosemary Films opens up about how she felt stuck in her business and overwhelmed with where to turn. Running a successful videography business is just as much about the actual business part as it is the technical. And while there are many different avenues of education to explore, sometimes you just have to block out the noise and find the one that speaks directly to you.
THE ROAD TO LUXURY // A free 3 day virtual workshop happening March 12th - 15th at 10am PST / !pm EST. Head to https://thelevelupco.com/workshop to sign up!
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
How much can you really learn after almost two decades worth of experience in the wedding industry? Today's guest Matthieu Meynier has the answer. And spoiler alert? You actually never stop learning. Matthieu has been in business since 2001 and is revealing the best investment he has made in those 23 years- continuing to invest in education.
THE ROAD TO LUXURY // A free 3 day virtual workshop happening March 12th - 15th at 10am PST / !pm EST. Head to https://thelevelupco.com/workshop to sign up!
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
Want to know the truth about booking luxury weddings?
Your business is meant to serve you. Not the other way around. Period. On today's podcast, Taylor and Kelley are talking about all the ways to make sure your business is serving you how it should. From figuring out which market you should target to the benefits of having a healthy work/life balance, they are holding nothing back. Stop letting your business run you and open your eyes to the life that could be yours if you do.
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
So you have had your eyes opened to the luxury wedding industry- now what? Today’s podcast guest Summer Jones of Summer Films talks about just that. After feeling burnt out in her business Summer chats about the actionable steps she took to reach the luxury market. From rebranding, to updating her headshots, to really honing in on finding her ideal client, she did it all.
Summer Jones is a wedding filmmaker serving the southeast and beyond. Through a relationship-focused, elevated, and meaningful client experience, she creates beautiful films to be cherished for generations to come. Summer hopes that others chose her business not only because of her films but also because of her warm and kindhearted approach.
If your ideal client landed on your instagram page would they book you based off that alone? Make that answer YES!! FREE Instagram Review February 15th in our Level Up Co Facebook page. Submit your instagram for review at https://thelevelupco.com/instagramreviews.
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
Can you imagine quadrupling your prices in less than a year? Because that is exactly what today's guest Drew Coleman did. He went from charging $2500 to $10k in just 9 months!
If your ideal client landed on your instagram page would they book you based off that alone? Make that answer YES!! FREE Instagram Review February 15th in our Level Up Co Facebook page. Submit your instagram for review at https://thelevelupco.com/instagramreviews.
Drew Coleman of Drew Coleman Films is a North Carolina based videographer. He began filming weddings after graduating college and his business quickly began to flourish. Drew is a founding member of the Level Up Mastermind and has seen an insane amount of success in such a short period of time. Drew is known for his polished visuals, heart-driven work ethic, emotional story-telling and most importantly, his servants heart .
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
The possibility of millions of people seeing your content and being exposed to your brand is an amazing thing, right? Well, maybe.
The popularity of reels + TikTok and the excitement of trying to going viral has changed the way we view content and these platforms. We see more and more people acting like influencers, whose sole mission is audience building and view count.
The thing is: we aren't influencers. We are business owners. And our goals are very different.
Today's podcast episode is a discussion on mistakes we see wedding photographers and videographers making on social media, all while trying to go viral (and how it's likely HURTING their businesses far more than it's helping). We even talk about some of our students who have gone viral on Instagram and TikTok, and what they noticed happening as a result of that.
Submit your Instagram profile to be reviewed on February 15, 2024 at 10am PT / 1pm ET: https://thelevelupco.com/instagramreviews
MISSED THE RESET SUMMIT AND INTERESTED IN GETTING ACCESS? LEARN MORE: https://thelevelupco.com/reset
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
For many of us we are currently in the midst of our off season. Of course this is a time to rest, but it's also a time to RESET and REFRESH a few areas of our business that can use some TLC.
We walk you through the most effective ways to utilize this off season so that you are setting yourself up for the best year ahead!
MISSED OUR RESET SUMMIT? PURCHASE THE REPLAY - AVAILABLE NOW: https://thelevelupco.com/reset
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
https://thelevelupco.com/
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
Does the luxury market put you in a box? Today's guest Kim Alvarado is well on her way to the luxury market and firmly believes in remaining true to yourself. We love her outlook and dedication to her brand!
GRAB YOUR TICKET TO THE RESET SUMMIT: https://thelevelupco.com/reset
About Kim:
Kim is a former journalist turned filmmaker who began filming weddings on the East Coast before moving to San Diego during the pandemic. She is proud to pair her knowledge for telling true love stories as a journalist with her visual talent as a filmmaker. She was a founding Level Up Mastermind member and has always led her business while remaining true to herself and her natural led style.
www.kimalvaradofilms.com
@kimalvaradofilms
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
Hate getting ghosted? So do we.
If you're a wedding filmmaker or photographer, you might be making one (or many) of these 7 common mistakes when it comes to the booking process.
GRAB YOUR TICKET TO THE RESET SUMMIT: https://thelevelupco.com/reset
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
Heading in to a new year is always exciting, and as wedding filmmakers and photographers, we tend to have a fresh and energized outlook on the coming year.
Now is the time to:
Reset.
Refocus.
Restart.
Especially since booking season is upon us.
We challenge you to adopt a fresh perspective and strategy to the way you approach pricing, packages + proposals. And that's what we will be discussing during this year's Reset Summit.
GRAB YOUR TICKET TO THE RESET SUMMIT: https://thelevelupco.com/reset
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
Do you ever feel like you're being pulled in multiple directions creatively, but having a hard time gaining meaningful traction in any one of them?
You might be lacking focus. And as it turns out, focus is a key ingredient to building a successful and sustainable business in the wedding industry.
Megan Edgemond founded Saltrock Studios with the goal of creating fine art wedding films that truly capture the essence of each couple she works with. Her desire to tell stories make each film unique, as each film edited in house.
Her and her team travel across the country to film weddings, capturing the essence of the event to let you relive it as if it was the first time all over again.
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Join the VIP Waitlist for Luxury Filmmaker Framework: https://thelevelupco.com/course-waitlist
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
https://thelevelupco.com/
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
We put out a call for questions from YOU on our Instagram and in our Facebook Group (linked below), and today we are answering your questions!
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
As you begin to rise within the industry, your content will begin to shift. The way you capture the event + what you capture will slightly change, and you'll want a more polished and refined set of imagery to deliver to your clients and wedding planners.
We created the Elevated Shot List in partnership with a luxury wedding planner to help you identify ways you can be sure to capture the right details at weddings + how to easily elevate your images. Grab yours below:
Grab your Elevated Shot List >>> https://thelevelupco.com/elevated-shot-list
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
Did you know that if you leverage your content well, it can lead to more bookings?
This week on the podcast we chatted with Dryden and Emily of Wild + Roam about their strategy for utilizing Instagram to book incredible weddings across the world.
This husband and wife photo/video team has only been in business for 3 years and are already doing some incredible things.
Tune in to this week’s episode of the LEVEL UP podcast for some serious inspiration and incredible takeaways.
https://wildandroam.co/
https://www.instagram.com/wildandroam.co/
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
No matter what area of the wedding industry you serve, when you reach the luxury level, there are certain things you're expected to understand. The "language" and understanding of the ins and outs of luxury events will help you impress planners and avoid faux pas.
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
Many of us have either encountered another filmmaking team capturing behind the scenes at a wedding, or have been the one to fulfill this role. The lines of what's appropriate to capture, share, and how to interact on the wedding day may seem blurred, but in this conversation we talk about the etiquette of filming bts at a wedding so we can be sure to never step on anyone else's toes.
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
If you've ever walked into an event and wondered to yourself, "Is this luxury?" then you're not alone. Chances are, the florals will be a good indicator as to whether or not the event is "luxury," and that's the theme of today's discussion.
About Sarah Wahhab:
www.mulberryandmoss.com
@mulberryandmos
mulberryandmoss.com/shop
Sarah is the founder and owner of Mulberry & Moss, a Southern California Based Floral Studio specializing in luxury weddings with an outdoor, romantic garden aesthetic. As an entrepreneur, she scaled her weddings from $4k to $27k in the last 5 years, and now offers floral business education & digital resources to floral designers under the same brand, helping them to streamline their workflow to ultimately scale their business.
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
Specializing in story-centric copy that elicits emotion, Sarah crafts brand messaging, website text, & client communication that emulates and amplifies the artistry of those she collaborates with. Inspired by the tangible allure of coffee table books & an intention to make the online world equally beautiful, Sarah writes content for creators who resonate with her artful style of commentary. Thanks to twenty years of experience in events— including design, execution, and photography— her firsthand understanding of the industry delivers a first-person approach for wedding professionals who want words to match their work.
https://cearrcreative.com/
https://www.instagram.com/cearrcreative/
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
Enrollment for Luxury Filmmaker Framework and Luxury Filmmaker Mastermind is now closed! Join the waitlist here >> https://thelevelupco.com/luxuryfilmmakerframework
About Alex:
Cuban-American born and raised in Miami currently I reside in Vero beach FL. I’m a husband, girl dad of 2 with baby boy finally on the way lol. Former athlete/actor/dancer! Started with photography in 2019 and started video towards end of 2020.
www.vowedonfilm.com
@vowedonfilm
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
Self sabotage is something we see a lot of in the wedding industry. Are you guilty of it, too?
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
Today on the podcast, Kelley and Taylor sit down with Luxury Filmmaker Mastermind ALUMNI Kara and Drew Lenox of Lens of Lenox to discuss how they approached making a HUGE leap in their own business in 2023.
About Lens of Lenox:
Kara and Drew Lenox are the owners of Lens of Lenox, a wedding filmmaking company based in Northern California. While planning their own wedding, Kara and Drew found a wonderful community of creatives and knew right then and there that they could apply their technical experience and love of filmmaking to an industry ripe with stories to be told. As a husband and wife team, they are inspired by couples who see their wedding as a celebration of their love story and all the people who play a role in it
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
Luxury Filmmaker Mastermind Alumni Gabrielle Fordham has seen incredible growth in her business in 2023, and her story is an inspiring one. With backgrounds in design and psychology, Gabrielle Fordham brings deep emotion and beautiful aesthetics together in her films. Since becoming a filmmaker nearly 10 years ago, she's come to love events rich in family history with meaning woven into every detail. Gabrielle aims to capture the essence of the human spirt and showcase the beautiful design of multi-day events. At a wedding you'll find her chatting with your grandma and singing the word to every song on the dance floor.
Connect with Gabrielle
Instagram @gabriellefordhamfilms
Website https://gabriellefordham.com/
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
Jake Weisler and Nate Teahan of Runaway Vows have risen within the wedding industry quickly, and it's clear why: they have a solid vision for their business and they make consistent moves to push themselves towards their goals.
From doing primary destination wedding work to now focusing in on their local market in Utah, Jake and Nate have a knack for strategy, and beautiful films are the cherry on top.
Connect with Runaway Vows:
https://runawayvows.com/
https://www.instagram.com/runawayvows
As wedding filmmakers, Instagram is one of the most powerful assets we have when it comes to booking clients. Unfortunately, we see filmmakers and photographers alike making the same mistakes that might be hurting their businesses in the long run.
So are you making these mistakes on Instagram?
Join our free 5 DAY INSTAGRAM CHALLENGE here to instantly elevate your IG: https://thelevelupco.com/instagramchallenge
Podcast Sponsor: Wedding Posthouse
About Wedding Posthouse:
-Wedding videography culling service
-Fast turn arounds (less than a week)
-You get to keep your creative control
-Available on FCPX, Davinci, and Premiere Pro
Get 10% off your edit with code levelup10 (all lowercase!)
https://weddingposthouse.com/
https://www.youtube.com/@weddingposthouse
https://www.instagram.com/weddingposthouse/
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Learn more about The Luxury Framework + Mastermind: https://thelevelupco.com/theluxuryframework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studio...
Can you run a highly profitable business while still feeling creatively fulfilled as a wedding filmmaker? The answer: absolutely.
Today's podcast guest is John Bunn, a wedding filmmaker and educator based in Oklahoma. Having been in the industry for 17 years, John's wedding film business has taken many forms: from managing a team of 10 and shooting 50+ weddings per year, to now only taking a small number of premium clients, and everything in between.
He's also 1/2 of the power duo over at How to Film Weddings. Click the links below to connect with John and check out his work!
https://johnbunnfilms.com/
https://www.instagram.com/johnbunnfilms
https://howtofilmweddings.com/
https://www.instagram.com/howtofilmweddings/
As wedding filmmakers, Instagram is one of the most powerful assets we have when it comes to booking clients. Unfortunately, we see filmmakers and photographers alike making the same mistakes that might be hurting their businesses in the long run.
So are you making these mistakes on Instagram?
Join our free 5 DAY INSTAGRAM CHALLENGE here to instantly elevate your IG: https://thelevelupco.com/instagramchallenge
Podcast Sponsor: Wedding Posthouse
About Wedding Posthouse:
-Wedding videography culling service
-Fast turn arounds (less than a week)
-You get to keep your creative control
-Available on FCPX, Davinci, and Premiere Pro
Get 10% off your edit with code levelup10 (all lowercase!)
https://weddingposthouse.com/
https://www.youtube.com/@weddingposthouse
https://www.instagram.com/weddingposthouse/
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Join the VIP Waitlist for Luxury Filmmaker Framework: https://thelevelupco.com/course-waitlist
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
https://thelevelupco.com/
Quick business growth requires a lot of strategy, a little bit of grit, and an attitude of "why not?" thrown in.
Today on the podcast, we are sharing Taylor's story. Taylor began her wedding cinematography business in 2017, and in 2020 was booking weddings for $4500. Fast forward to 2023, and she is booking weddings at $18,000 - that's a jump of $13,500 in just 3 years!
Listen now to hear how she made this happen.
As wedding filmmakers, Instagram is one of the most powerful assets we have when it comes to booking clients. Unfortunately, we see filmmakers and photographers alike making the same mistakes that might be hurting their businesses in the long run.
So are you making these mistakes on Instagram?
Join our free 5 DAY INSTAGRAM CHALLENGE here to instantly elevate your IG: https://thelevelupco.com/instagramchallenge
Podcast Sponsor: Wedding Posthouse
About Wedding Posthouse:
-Wedding videography culling service
-Fast turn arounds (less than a week)
-You get to keep your creative control
-Available on FCPX, Davinci, and Premiere Pro
Get 10% off your edit with code levelup10 (all lowercase!)
https://weddingposthouse.com/
https://www.youtube.com/@weddingposthouse
https://www.instagram.com/weddingposthouse/
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Join the VIP Waitlist for Luxury Filmmaker Framework: https://thelevelupco.com/course-waitlist
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
https://thelevelupco.com/
LEVEL UP cohost Kelley Gilster, alongside her husband Paul, has built 618 Studios over the past 13 years into a recognizable and wildly profitable brand within the wedding industry. But it didn't always look that way.
From doing their first several weddings for under $1000 to now booking weddings at $25,000+, their journey and calculated growth path is an inspiring one to hear.
As wedding filmmakers, Instagram is one of the most powerful assets we have when it comes to booking clients. Unfortunately, we see filmmakers and photographers alike making the same mistakes that might be hurting their businesses in the long run.
So are you making these mistakes on Instagram?
Join our free 5 DAY INSTAGRAM CHALLENGE here to instantly elevate your IG: https://thelevelupco.com/instagramchallenge
Podcast Sponsor: Wedding Posthouse
About Wedding Posthouse:
-Wedding videography culling service
-Fast turn arounds (less than a week)
-You get to keep your creative control
-Available on FCPX, Davinci, and Premiere Pro
Get 10% off your edit with code levelup10 (all lowercase!)
https://weddingposthouse.com/
https://www.youtube.com/@weddingposthouse
https://www.instagram.com/weddingposthouse/
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Join the VIP Waitlist for Luxury Filmmaker Framework: https://thelevelupco.com/course-waitlist
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
https://thelevelupco.com/
As wedding filmmakers, Instagram is one of the most powerful assets we have when it comes to booking clients. Unfortunately, we see filmmakers and photographers alike making the same mistakes that might be hurting their businesses in the long run.
So are you making these mistakes on Instagram?
Join our free 5 DAY INSTAGRAM CHALLENGE here to instantly elevate your IG: https://thelevelupco.com/instagramchallenge
Podcast Sponsor: Wedding Posthouse
About Wedding Posthouse:
-Wedding videography culling service
-Fast turn arounds (less than a week)
-You get to keep your creative control
-Available on FCPX, Davinci, and Premiere Pro
Get 10% off your edit with code levelup10 (all lowercase!)
https://weddingposthouse.com/
https://www.youtube.com/@weddingposthouse
https://www.instagram.com/weddingposthouse/
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Join the VIP Waitlist for Luxury Filmmaker Framework: https://thelevelupco.com/course-waitlist
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
https://thelevelupco.com/
Erikson Corbin is a wedding cinematographer based in South Florida, serving couples on the east coast and select destinations with vibrant and story driven wedding films.
https://eriksoncorbin.com/
https://www.instagram.com/eriksoncorbin/
Grab our Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
Podcast Sponsor: Wedding Posthouse
About Wedding Posthouse:
-Wedding videography culling service
-Fast turn arounds (less than a week)
-You get to keep your creative control
-Available on FCPX, Davinci, and Premiere Pro
Get 10% off your edit with code levelup10 (all lowercase!)
https://weddingposthouse.com/
https://www.youtube.com/@weddingposthouse
https://www.instagram.com/weddingposthouse/
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Join the VIP Waitlist for Luxury Filmmaker Framework: https://thelevelupco.com/course-waitlist
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
https://thelevelupco.com/
As you grow within the wedding industry, it becomes extremely common to book clients through wedding planners and have little to no relationship with the client, but there are typically still a few clients here and there who want to communicate with their creative partners directly. So what does communication with clients look like as a wedding videographer or photographer as you grow into the luxury market?
Grab our Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
Podcast Sponsor: Wedding Posthouse
About Wedding Posthouse:
-Wedding videography culling service
-Fast turn arounds (less than a week)
-You get to keep your creative control
-Available on FCPX, Davinci, and Premiere Pro
Get 10% off your edit with code levelup10 (all lowercase!)
https://weddingposthouse.com/
https://www.youtube.com/@weddingposthouse
https://www.instagram.com/weddingposthouse/
LEVEL UP resources:
- Luxury Client Communication Guide- https://thelevelupco.com/luxury-client-communication-guide
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Join the VIP Waitlist for Luxury Filmmaker Framework: https://thelevelupco.com/course-waitlist
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
https://thelevelupco.com/
The wedding industry is a fast paced industry where styles evolve quickly, trends come and go, and many are chasing those Instagram likes and followers. But when it comes down to serving our clients + fellow creative partners, is it best to chase those trends or stay in your own lane?
This week's conversation with Manda from Mae + Co Creative is an eye-opening conversation that will benefit you whether you're a filmmaker, photographer, wedding planner, florist, or any type of wedding creative.
Experiment: if you are reading the show notes of today's episode, comment in with a fire emoji on this week's podcast Instagram post (episode 117). We would love to know who dives deep with us each week!
About Mae + Co Creative
Manda is the owner of Mae&Co Creative, a destination wedding and event planning company that specializes is creating elevated and luxury experiences for their clients across the globe. Manda has also created and educational space for wedding vendors called Mae&Co Monthly which focuses on down to earth, gate keeping free coaching and resources for those in the industry wanting to level up their businesses.
https://www.maeandcocreative.com/
https://www.instagram.com/maeandco_creative/
https://www.maeandcomonthly.com/
https://www.instagram.com/maeandcomonthly/
Podcast Sponsor: Wedding Posthouse
About Wedding Posthouse:
-Wedding videography culling service
-Fast turn arounds (less than a week)
-You get to keep your creative control
-Available on FCPX, Davinci, and Premiere Pro
Get 10% off your edit with code levelup10 (all lowercase!)
https://weddingposthouse.com/
https://www.youtube.com/@weddingposthouse
https://www.instagram.com/weddingposthouse/
LEVEL UP resources:
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Join the VIP Waitlist for Luxury Filmmaker Framework: https://thelevelupco.com/course-waitlist
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
https://thelevelupco.com/
There are many different ways to run a business within the wedding industry. Whether you're a photographer, videographer, wedding planner, or another form of creative, building a large team is an option that can be both fulfilling and profitable.
Katie Webb is the co-founder of Intertwined Events, one of the largest event planning companies in Southern California planning corporate events, social events, and weddings throughout the world.
https://www.intertwinedevents.com/
https://www.instagram.com/intertwinedevents/
Podcast Sponsor: Wedding Posthouse
About Wedding Posthouse:
-Wedding videography culling service
-Fast turn arounds (less than a week)
-You get to keep your creative control
-Available on FCPX, Davinci, and Premiere Pro
Get 10% off your edit with code levelup10 (all lowercase!)
https://weddingposthouse.com/
https://www.youtube.com/@weddingposthouse
https://www.instagram.com/weddingposthouse/
LEVEL UP resources:
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Join the VIP Waitlist for Luxury Filmmaker Framework: https://thelevelupco.com/course-waitlist
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
https://thelevelupco.com/
Garrett Richardson is a destination wedding photographer based in Nashville, TN. He serves luxury clients across the globe with a focus on intentional and authentic experiences. His work has been featured in Brides and Martha Stewart and is known for its timeless and refined quality. Since 2011, Garrett’s ultimate goal has been to deliver photographs that inspire joy and create hope so that marriages can thrive.
Podcast Sponsor: Wedding Posthouse
About Wedding Posthouse:
-Wedding videography culling service
-Fast turn arounds (less than a week)
-You get to keep your creative control
-Available on FCPX, Davinci, and Premiere Pro
Get 10% off your edit with code levelup10 (all lowercase!)
https://weddingposthouse.com/
https://www.youtube.com/@weddingposthouse
https://www.instagram.com/weddingposthouse/
LEVEL UP resources:
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Join the VIP Waitlist for Luxury Filmmaker Framework: https://thelevelupco.com/course-waitlist
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
https://thelevelupco.com/
As wedding filmmakers and photographers, we have a truly unique job. We have. a level of flexibility that many only dream of, and can essentially work anywhere across the globe.
Whether you're a wedding filmmaker who is simply interested in working in a new location, or maybe you're moving across the country, this conversation is here to help and inspire you in this big transition in business.
Kelly LaFleurKelly LaFleur is a wedding filmmaker based in Nebraska, and was named "The Knot's One to Watch in 2023."
https://klafleurfilms.com/
https://www.instagram.com/k.lafleurfilms/
Podcast Sponsor: Wedding Posthouse
About Wedding Posthouse:
-Wedding videography culling service
-Fast turn arounds (less than a week)
-You get to keep your creative control
-Available on FCPX, Davinci, and Premiere Pro
Get 10% off your edit with code levelup10 (all lowercase!)
www.weddingposthouse.com
Youtube.com/@weddingposthouse
https://www.instagram.com/weddingposthouse/
LEVEL UP resources:
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Join the VIP Waitlist for Luxury Filmmaker Framework: https://thelevelupco.com/course-waitlist
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
https://thelevelupco.com/
The wedding industry is experiencing a bit of a lull in 2023, and as wedding videographers, many of us are feeling the strain. Many filmmakers we talk to have only filled their calendar halfway, and are feeling pressure to lower their prices to continue booking.
This is definitely an option, but there are a few other things you can do to increase your revenue this year instead.
Podcast Sponsor: Wedding Posthouse
About Wedding Posthouse:
-Wedding videography culling service
-Fast turn arounds (less than a week)
-You get to keep your creative control
-Available on FCPX, Davinci, and Premiere Pro
Get 10% off your edit with code levelup10 (all lowercase!)
www.weddingposthouse.com
Youtube.com/@weddingposthouse
https://www.instagram.com/weddingposthouse/
LEVEL UP resources:
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Join the VIP Waitlist for Luxury Filmmaker Framework: https://thelevelupco.com/course-waitlist
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
www.TheLevelUpCo.com
Do you have an exit plan? As we all know, the wedding industry is amazing. But one drawback is that for many wedding creatives, there is a limit to how much time we can work within this industry. And the unfortunate reality is that the average lifespan of a wedding creative is only 5 years.
Our mission is to help you craft a thriving and long lasting business. But at the end of the day, it's wise to have an exit strategy in place.
Today's conversation is with Brandon Kidd, a consultant and business strategist.
https://www.brandonkidd.net/
https://www.instagram.com/brandonkiddphoto/
Book a call with Brandon
Podcast Sponsor: Wedding Posthouse
About Wedding Posthouse:
-Wedding videography culling service
-Fast turn arounds (less than a week)
-You get to keep your creative control
-Available on FCPX, Davinci, and Premiere Pro
Get 10% off your edit with code levelup10 (all lowercase!)
www.weddingposthouse.com
Youtube.com/@weddingposthouse
https://www.instagram.com/weddingposthouse/
LEVEL UP resources:
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Join the VIP Waitlist for Luxury Filmmaker Framework: https://thelevelupco.com/course-waitlist
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
www.TheLevelUpCo.com
Zac and Bethany of Current Films are a husband and wife team known for storytelling that is equally vibrant and emotive. Founded in 2013, their brand has evolved from the “go to” local videographers in their hometown of Sarasota, FL, to destination cinematographers serving clients all over the world. Their collaborative approach to both filmmaking and vendor partnerships has led them to working with an array of elite artists in the industry. This has allowed them to create a diverse portfolio of films for clients with differing design characteristics and personal styles, in the luxury and ultra luxury market.
@currentfilms
www.thecurrentfilms.com
Podcast Sponsor: Wedding Posthouse
About Wedding Posthouse:
-Wedding videography culling service
-Fast turn arounds (less than a week)
-You get to keep your creative control
-Available on FCPX, Davinci, and Premiere Pro
Get 10% off your edit with code levelup10 (all lowercase!)
www.weddingposthouse.com
Youtube.com/@weddingposthouse
https://www.instagram.com/weddingposthouse/
LEVEL UP resources:
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Join the VIP Waitlist for Luxury Filmmaker Framework: https://thelevelupco.com/course-waitlist
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
www.TheLevelUpCo.com
Our signature course Luxury Filmmaker Framework is now OPEN FOR ENROLLMENT!
For the next week only, the doors to LFF will be open for the only time in 2023. Don't miss your opportunity to scale your business from mainstream to luxury, with Kelley and Taylor as your personal mentors.
Enroll here: https://thelevelupco.com/luxuryfilmmakerframework
Podcast Sponsor: Wedding Posthouse
About Wedding Posthouse:
-Wedding videography culling service
-Fast turn arounds (less than a week)
-You get to keep your creative control
-Available on FCPX, Davinci, and Premiere Pro
Get 10% off your edit with code levelup10 (all lowercase!)
www.weddingposthouse.com
Youtube.com/@weddingposthouse
https://www.instagram.com/weddingposthouse/
About Cassie:
Cassie Hiatt Films was previously Little Eye Film Co as a tribute to Cassie's little eye. Cassie was born completely blind in her right eye with poor vision in her left. Studying film in college ignited her passion to tell stories and be behind the camera yet she always felt like she couldn’t because of her little eye.
When she finally decided to pursue videography as much more than just a hobby, Cassie named her company Little Eye Film Co to prove to herself that you should never let anything get in the way of pursuing your dreams. Through that experience, she learned that she is who she is because of her eye, not despite it.
As Cassie grew as a filmmaker she realized that even though her eye is a huge part of who she is and why she is in business, there is so much more.
https://cassiehiatt.com/
https://www.instagram.com/cassiehiattfilms/
https://www.tiktok.com/@cassiehiattfilms
Cassie's Favorite Affirmations: https://cassiehiatt.com/2023/06/05/top-10-affirmations/
LEVEL UP resources:
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Join the VIP Waitlist for Luxury Filmmaker Framework: https://thelevelupco.com/course-waitlist
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
www.TheLevelUpCo.com
Did you know that creating systems and efficient workflows in your business can help your business grow AND be more profitable?
Today's podcast guest is Brady Huf.
Brady got his start in the wedding industry in 2013 filming weddings in Hawaii where he quickly developed a love for the wedding industry. Fast forward ten years, and he now runs a luxury, destination wedding cinematography team.
As travel started to create a busy schedule, he turned to find a company that could perform the brunt work of sorting, syncing, and culling through his footage without having to relinquish creative control with zero results.
He found that outsourced editors only available service was full wedding films edits and their availability was even worse... No availability for months and a couple weeks turnaround time at best. Noticing the need in the market, Brady decided to provide a service to fill it and Wedding Posthouse was born.
About Wedding Posthouse:
-Wedding videography culling service
-Fast turn arounds (less than a week)
-You get to keep your creative control
-Available on FCPX, Davinci, and Premiere Pro
Get 10% off your edit with code levelup10 (all lowercase!)
www.weddingposthouse.com
Youtube.com/@weddingposthouse
https://www.instagram.com/weddingposthouse/
LEVEL UP resources:
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Join the VIP Waitlist for Luxury Filmmaker Framework: https://thelevelupco.com/course-waitlist
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
www.TheLevelUpCo.com
Curious about destination weddings, and about whether they are a good fit for you? Then this is the conversation for you.
Named Filmmaker of the Year by Love Stories TV, Stanton Giles is a destination wedding filmmaker and educator based in Colorado. Stanton captures weddings and elopements in some of the most beautiful locations across the globe, including Iceland and Bali.
Grab Your Seat for the Road to Luxury Workshop - June 5-7
Register here: https://thelevelupco.com/workshop
Grab your free guide by Stanton - Travel Wedding Lead Roadmap
https://thelevelupco.com/filmsbystanton
LEVEL UP resources:
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Join the VIP Waitlist for Luxury Filmmaker Framework: https://thelevelupco.com/course-waitlist
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
www.TheLevelUpCo.com
Curious about what the road to luxury looks like? Sign up for our FREE Road to Luxury Workshop, taking place from June 5-7.
Register here: https://thelevelupco.com/workshop
LEVEL UP resources:
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Join the VIP Waitlist for Luxury Filmmaker Framework: https://thelevelupco.com/course-waitlist
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
www.TheLevelUpCo.com
Does work/life balance exist? This honest conversation with Charlie Hilbrant brings a fresh perspective to something we all deal with as entrepreneurs and creatives within the wedding space: real life.
Charlie Hilbrant is a wedding filmmaker based in Chicago, but his work takes him to destinations far and wide, and everything in between.
https://charliehilbrantfilms.com
https://www.instagram.com/charlie_hilbrant/
LEVEL UP resources:
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Join the VIP Waitlist for Luxury Filmmaker Framework: https://thelevelupco.com/course-waitlist
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
www.TheLevelUpCo.com
What is one of our favorite reasons to pursue the luxury market within the wedding industry?
There is no shortage of inspiration.
From the stunning locations, unique design elements, to the fashion, the luxury market is an inspiring segment of the wedding industry for artists and creatives - especially filmmakers.
About Lucy:Lucy Mann is the owner and lead cinematographer behind Lucy Camryn Films. Starting at only 18 years old, Lucy’s brand has now accumulated over half a million followers and became a 6 figure business by the time she was 20. Known for lavish films, Lucy is passionate about capturing elevated celebrations all over the globe.
Instagram: https://www.instagram.com/lucycamrynfilms/
Website: https://lucycamrynfilms.com
LEVEL UP resources:
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Join the VIP Waitlist for Luxury Filmmaker Framework: https://thelevelupco.com/course-waitlist
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
www.TheLevelUpCo.com
Being a wedding filmmaker can oftentimes feel lonely and isolating, since much of our time is spent behind a computer screen, editing. That's why being intentional about fostering a community of other wedding filmmakers and creatives around you is so important.
Miguel Garcia is a wedding filmmaker based in Southern California, and has a heart for building community within the wedding filmmaking space.
We feel so honored to be speaking at his upcoming wedding filmmaking conference - Moments Conference. Moments will be held on October 23-24, 2023 in Malibu, CA.
Use code levelup for $100 off your ticket price.
Moments Conference: https://momentsconference.com
LEVEL UP resources:
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Join the VIP Waitlist for Luxury Filmmaker Framework: https://thelevelupco.com/course-waitlist
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: https://www.instagram.com/thelevelupco/
Taylor's Instagram: https://www.instagram.com/taylorpetrinovich/
Kelley's Instagram: https://www.instagram.com/618studios/
Visit the Website: https://thelevelupco.com/
Raising your prices means rising to the occasion. Kelley loves to say that we are in the hospitality industry, and just happen to create beautiful films, and creating an excellent client experience is at the heart of hospitality.
So what does an elevated client experience look like? And how does an elevated client experience look in the luxury market?
Let's dive in.
We are so excited to announce our Exclusive Presale Event of our new course Luxury Filmmaker Framework. For 1 week only, enroll in LFF at a discounted price and get first access.
- Join the VIP Waitlist for Luxury Filmmaker Framework: https://thelevelupco.com/course-waitlist
LEVEL UP resources:
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Join the VIP Waitlist for Luxury Filmmaker Framework: https://thelevelupco.com/course-waitlist
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: @thelevelupco
Instagram: @taylorpetrinovich
Instagram: @618studios
www.TheLevelUpCo.com
As you scale your business into the premium and luxury markets, it's no secret that wedding planners are a huge source of referrals, and can really help you to grow quickly. But what are wedding planners looking for in their filmmaking team?
Owner of Heather Hoesch Events, Heather plans a select number of luxury wedding weekends each year. After 18 years and over 800 weddings, Heather has a reputation for exceptional care of her clients, meticulous attention to detail and is a well respected, collaborative leader. Passionate about the collaboration and success of the wedding industry, Heather is also Co-founder and Lead Educator at Planner Life Academy- a wedding planner education community.
www.heatherhoeschevents.com
https://www.instagram.com/heatherhoesch/
https://www.instagram.com/plannerlifeacademy/
LEVEL UP resources:
- Download your free Planner Communication Guide here: https://thelevelupco.com/planner-communication-freebie
- Purchase the Filmmaker / Wedding Planner Communication Email Templates: https://thelevelupco.com/planner-email-template-bundle
- Purchase the Elevated Client Experience Bundle: https://thelevelupco.com/client-experience-bundle
- Join the LEVEL UP Facebook Community: https://www.facebook.com/groups/levelupyourweddingbusiness
- Join the VIP Waitlist for Luxury Filmmaker Framework: https://thelevelupco.com/course-waitlist
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: @thelevelupco
Instagram: @taylorpetrinovich
Instagram: @618studios
www.TheLevelUpCo.com
Having a repeatable go-to process for the days leading up to a wedding helps to ensure success on the wedding day. Making sure you are in a great creative mindset and feel confident that you've crossed your T's and dotted your I'd will allow you to tackle each wedding with confidence.
LEVEL UP resources:
- Download your free Planner Communication Guide here
- Purchase the Filmmaker / Wedding Planner Communication Email Templates
- Purchase the Elevated Client Experience Bundle
- Join the LEVEL UP Facebook Community
- Join the VIP Waitlist for Luxury Filmmaker Framework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: @thelevelupco
Instagram: @taylorpetrinovich
Instagram: @618studios
www.TheLevelUpCo.com
For many filmmakers or photographers who also own their own businesses, 2nd shooting sometimes comes with a bit of a stigma. We are here to put that stigma to rest, and who better to speak to how amazing 2nd shooting can be than the one and only Daniel Shackleford.
Daniel Shackleford is not only an incredible and filmmaker for his own brand, he also shoots for and with the TOP filmmakers in the world. He gets to travel the world, watch how the industry's top filmmakers conduct themselves and shoot, and he gets to fill his cup by being around people and serving them well.
About Daniel:
Daniel is a video producer specializing primarily in destination weddings, and has been serving the wedding industry full-time for over 7 years after leaving his job in the finance space. He's married to Anna Shackleford, a talented (and beautiful:) ) wedding photographer and they live outside Atlanta, GA with their two boys.
www.danielshackleford.com
https://www.instagram.com/danielshackleford/
LEVEL UP resources:
- Download your free Planner Communication Guide here
- Purchase the Filmmaker / Wedding Planner Communication Email Templates
- Purchase the Elevated Client Experience Bundle
- Join the LEVEL UP Facebook Community
- Join the VIP Waitlist for Luxury Filmmaker Framework
Connect with Taylor , Kelley + The Level Up Co.:
Instagram: @thelevelupco
Instagram: @taylorpetrinovich
Instagram: @618studios
www.TheLevelUpCo.com
Gaining referrals from wedding photographers can be a huge source of clients for wedding filmmakers. No matter what level of the market you serve, building and strengthening relationships with photographers who are in alignment with your business and brand can be extremely beneficial to your business - and your bottom line.
About CHARD Photo:
A Southern California native, bringing a laid back feel with him no matter where in the world his weddings are taking him. Featured in publications like Brides Magazine, People, and Cosmopolitan, his over a decade worth of experience has helped him balance paying close attention to details and putting subjects at ease.
https://chardphoto.com/home
https://www.instagram.com/chardphoto/
Download your free Planner Communication Guide here
Purchase the Filmmaker / Wedding Planner Communication Email Templates here
Connect with Taylor , Kelley + The Level Up Co.:Instagram: @thelevelupcoInstagram: @taylorpetrinovich
Instagram: @618studios
www.TheLevelUpCo.com
One of the most buzz worthy wedding filmmakers on Instagram, Love Story Films has a signature style that is uniquely their own. Their style has become synonymous with their brand, and it comes with very intentional planning and production.
Listen in on this week's conversation as Kelley, Taylor, and Molly dive into what makes a memorable brand and client experience, and the level of production that goes into creating their signature style.
About Love Stories Film:
Love Story Films is an Emmy nominated film studio, lead by owners Molly + Luke Williams. They started as high school sweethearts, and after years together, founded Love Story Films after they were married in the summer of 2012. Their studio now consists of 6 lead filmmakers and 2 assistants.
With our avant-garde approach, we capture the authenticity and emotion of your love story to create an heirloom film. Our weddings have been regularly featured in People, Martha Stewart Weddings, BRIDES, Style Me Pretty, Love Stories TV and more.
http://yourlovestoryfilms.com
https://www.instagram.com/lovestoryfilms/
Download your free Planner Communication Guide here
Purchase the Filmmaker / Wedding Planner Communication Email Templates here
Connect with Taylor , Kelley + The Level Up Co.:Instagram: @thelevelupcoInstagram: @taylorpetrinovich
Instagram: @618studios
www.TheLevelUpCo.com
Excellent communication skills are always in style. As you grow your business and begin to work more with wedding planners, it's imperative that you communicate effectively with them. Not only will great communication make for a smoother process, but it will also make a great first impression (and can lead to more bookings).
Download your free Planner Communication Guide here
Purchase the Filmmaker / Wedding Planner Communication Email Templates here
Connect with Taylor , Kelley + The Level Up Co.:Instagram: @thelevelupcoInstagram: @taylorpetrinovich
Instagram: @618studios
www.TheLevelUpCo.com
In a sea of other wedding filmmakers, sometimes it can be hard (or even nerve-racking) to stand out from the crowd. But what makes you, your films, your brand, and your voice unique is what will be the thing clients are attracted to most.
Standing out from the crowd is essential in establishing your brand identity, and honing in on working with your ideal clients.
Listen in on this week's conversation with Kyle Smith of 87&Smith for encouragement and insight on the topic of "Standing Out from the Crowd."
About Kyle - 87&Smith
A wedding filmmaker going on 10 years in the industry serving Washington DC and the whole North Eastern coast. Kyle focuses on authentic storytelling through the lens of cinema, combining an editorial approach with an artistic creative edge. A firm believer that less is more and simplicity can yield some really beautiful results.
https://www.instagram.com/87andsmith/
https://www.87andsmith.com/
Download your free Planner Communication Guide here
Connect with Taylor , Kelley + The Level Up Co.:Instagram: @thelevelupcoInstagram: @taylorpetrinovich
Instagram: @618studios
www.TheLevelUpCo.com
It's no secret that, as you enter the upper tiers of the wedding market, most of your referrals and inquiries will come directly from wedding planners. Becoming a "go to" choice for your favorite wedding planners is an excellent strategy for scaling your business, which is the topic of today's conversation with Sam Eng.
About Sam Eng Films:
Sam has been filming weddings for 10 years, and he is based out of Orange County California. For the last two years, his company has filmed over 80+ weddings and events. His mission is simple: blend in, be ready, and be helpful.
https://www.samengfilms.com/
https://www.instagram.com/samengfilms/
Download your free Planner Communication Guide here
Connect with Taylor , Kelley + The Level Up Co.:Instagram: @thelevelupcoInstagram: @taylorpetrinovich
Instagram: @618studios
www.TheLevelUpCo.com
Growing your business from mainstream to luxury doesn't happen on accident. The filmmakers + other wedding creatives who have forged a path to the upper tiers of the market are living proof that it's possible, but takes high levels of intention.
Editorial work is one strategy many of these filmmakers have in common. Editorial work allows you to grow creatively, form industry connections, and create content that will boost your brand forward.
About Aziz Studios:
Andrew thrives on genuine connection with others. He enjoys the small acts of sharing a meal, a morning coffee, and unique one-of-a-kind experiences. Andrew brings each couple’s wedding stories to life through a studied film approach. His films are influenced by each couple’s memorable day, surroundings, details, and the entire experience of that moment. Intentional movement and subtle details are things he constantly seeks to capture on a wedding day
Connect with Taylor , Kelley + The Level Up Co.:Instagram: @thelevelupcoInstagram: @taylorpetrinovich
Instagram: @618studios
www.TheLevelUpCo.com
Nervous about entering the luxury market as a wedding filmmaker?
Many times, those uneasy feelings about reaching for more and setting your sights on the luxury market for your own wedding business can be based on misconceptions. There are a lot of ideas and preconceived notions about the premium and luxury markets that are simply not the case.
Today, Taylor and Kelley discuss some common misconceptions of the luxury wedding filmmaking market, and dispel the myths surrounding it.
Connect with Taylor , Kelley + The Level Up Co.:Instagram: @thelevelupcoInstagram: @taylorpetrinovich
Instagram: @618studios
www.TheLevelUpCo.com
As a wedding videographer, knowing when to raise your prices can be a tricky thing. There are tons of factors involved with pricing, and today's candid conversation goes in depth to help you discover if it's time for a price increase in your own business.
It’s the start of the year, which is a great time to take a look at your pricing and what you’re offering to clients.
- When + Why to Raise your Prices
a. inflation was 6.5% in 2022, so for someone charging 5k, they would have to raise their prices by $325 to be making the same amount in 2023.
b. You’re 60-70% booked for the year, meaning your services are in high demand.
c. You are ready to target a new level of client. Pricing is part of your marketing, and needs to be in alignment with your target clientele.
d. You've worked hard to increase your skill level / value that you can bring to end your product and clients.
e. Your personal life requires it (ex: getting married, having kids, your business model changes)
- Where do you announce your new pricing, and with who?
a. Should you show pricing on your website?
b. Emailing planners and common referral sources.
- How much do you raise your collections?
HUGE ANNOUNCEMENT:
I am so excited to announce that Kelley Gilster of 618 Studios (and the creator of Illume Luts) is taking up a permanent position as my new co-host! We have so much amazing content in store for you all, and we can't wait to help you LEVEL UP your own business and craft.
Connect with Taylor , Kelley + The Level Up Co.:Instagram: @thelevelupcoInstagram: @taylorpetrinovich
Instagram: @618studios
www.TheLevelUpCo.com
Branding isn't all logos and websites. As entrepreneurs and creatives within the wedding space, we ARE our brands. On episode 91 of the podcast, Andrea Eppolito and Taylor discuss what it means to live your brand, and why it's so important.
About Andrea:
Wedding Planner Andrea Eppolito has dedicated her life to celebrating life, luxury, and above all else love. Andrea specialized in creating extraordinary experiences for people who lead extraordinary lives. Event designer, author, and educator, Andrea lives in Las Vegas with her husband and their children.
www.andreaeppolitoevents.com
@andreaeppolito
Connect with Taylor , Kelley + The Level Up Co.:Instagram: @thelevelupcoInstagram: @taylorpetrinovich
Instagram: @618studios
www.TheLevelUpCo.com
Times are changing, friends.
As we embark on a new year and a new wedding season, I can't help but feel like we are ushering in a new era in the wedding industry. What worked 5 years ago won't work now, and what was HUGE in 2022 is suddenly on the "out" list.
Join in on this fun, lighthearted conversation about Kelley + Taylor's "In / Out List" for 2023 in the wedding filmmaking world.
Connect with Taylor , Kelley + The Level Up Co.:Instagram: @thelevelupcoInstagram: @taylorpetrinovich
Instagram: @618studios
www.TheLevelUpCo.com
The luxury market is anything but boring. If you've been hesitant to take the leap into the luxury market as a wedding creative because you're afraid it's all white flowers and well-mannered guests, then I have good news for you. Luxury can look a lot of different ways, and can sometimes come with an unexpected twist.
Connect with Osiris & Michele:
modernlovemiami.com
@modernloveproductions
Modern Love Productions is the wedding videography company of wife and wife team Osiris and Michele Harvey. Modern Love is based in Miami and New York but go wherever bold celebrations take them. Their work has been featured in Brides Magazine, Vogue India, Telemundo, and more. The duo won the first ever rising star award from the How to Film Weddings Mastermind Group, were a finalist in LoveStoriesTV's 2022 Wedding Film Awards, and their work is being featured in The World's Best Weddings TV show. They believe the best wedding videos can spark positivity in a world that’s often overrun with the opposite and welcome couples from all walks of life with open, eager arms.
Connect with Taylor + The Level Up Co.:Instagram: @taylorpetrinovich
Instagram: @thelevelupco
www.TheLevelUpCo.com
Interested in joining Elevate Mastermind? Send me an email at taylor@taylorpetrinovich.com to start a conversation about joining.
Whether you're a seasoned pro or a beginner, there are always things to learn that will improve your work quality, overall business, or both. Joining me today in conversation about this topic of pursuing knowledge and always learning is guest Calen Rhome of White In Revery.
Get your ticket to Venture Workshop for $100 off using the code LEVELUP:
https://ventureworkshop.co/
@ventureworkshop
Doors to Elevate Mastermind are open! To learn more and apply: https://thelevelupco.com/elevate-mastermind
About White In Revery
From Italy to Iceland, White In Revery has traveled the world over in order to capture the most intimate of elopements and bespoke weddings. With recognition and accolades from Brides Magazine, People, and even Apple, White In Revery is a wedding film house that is built upon telling iconic stories forged from reckless love and penchant for the wild. Formed in 2011 by husband-and-wife team, Kristine and Calen Rhome, White In Revery has filmed over 300 weddings while constantly producing high-end quality films with a premiere demand for perfection in every detail.
Connect with & learn from White In Revery
https://www.youtube.com/whiteinrevery
https://www.whiteinrevery.com/
Wedding Film Editing Masterclass in FCPX
Connect with Taylor + The Level Up Co.:Instagram: @taylorpetrinovich
Instagram: @thelevelupco
www.TheLevelUpCo.com
The wedding industry is an endless sea of possibility. So where, exactly, do you want to fit in? Instead of following the crowd, feel empowered to pave your own way as a wedding creative with Harrison Films.
Together, Deanna and Grant are Harrison Films: a husband and wife destination wedding filmmaking team, based in Washington, DC.
With formal education in film production combined with over a decade of experience in their field, Deanna and Grant have developed a distinguished style that has led them to work with their dream clients and collaborate with some of the industry’s top vendors.
Between traveling for weddings and editing from their home on Capitol Hill, Deanna and Grant enjoy exploring their neighborhood and spending time with their families.
Connect with Harrison Films - www.harrison-films.com // @harrisonfilms
Doors to Elevate Mastermind are open! To learn more and apply: https://thelevelupco.com/elevate-mastermind
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Connect with Taylor + The Level Up Co.:Instagram: @taylorpetrinovich
Instagram: @thelevelupco
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Wonder what you can accomplish in just 2 years? If you're anything like today's guest Julia Kentner, a whole lot. She has pushed the boundaries of her own wedding film business since 2020, and has really spring boarded to success through intentional strategy.
Julia Kentner is a destination wedding cinematographer based out of St. Louis, Missouri. She began capturing weddings in 2020 and went full time in her business one year later in August 2021. Born and raised in Germany, traveling throughout Europe and the United States, she was passionate about documenting every beautiful moment. With a background in classical ballet and a love for travel, Julia infuses her films with these elements to take the thoughtfully crafted details of a wedding day and weave them into a personal masterpiece of light-filled art and authentic emotion that her clients admire.
https://juliakentnerfilms.com
Instagram @ juliakentnerfilms
Doors to Elevate Mastermind are open! To learn more and apply: https://thelevelupco.com/elevate-mastermind
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Connect with Taylor + The Level Up Co.:Instagram: @taylorpetrinovich
Instagram: @thelevelupco
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An honest look at business and life in 2022 with Taylor Petrinovich
Instagram: @taylorpetrinovich
Doors to Elevate Mastermind are open! To learn more and apply: https://thelevelupco.com/elevate-mastermind
Episode Sponsors:
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Connect with Taylor + The Level Up Co.:Instagram: @taylorpetrinovich
Instagram: @thelevelupco
www.TheLevelUpCo.com
As a wedding videographer or wedding photographer, sometimes it can be challenging to let go of tasks within your business, and that's especially true with editing. Miguel Garcia shares what freeing up editing time has allowed him to do (professionally and personally), as well as what to look for in an editor.
Want to learn more? Sign up for his free Masterclass Here. The class will be taught live on June 13, 2022 at 5pm PST
Doors to Elevate Mastermind are now open! To learn more and apply: https://thelevelupco.com/elevate-mastermind
Episode Sponsors:
The Artist's Lawyer - Use code LEVELUP for 15% off contract templates
Illume LUTS - Use cose LEVELUP for 15% off LUTs
Tonic Site Shop - Use code LEVELUP15 for 15% off Website Templates
Connect with Taylor + The Level Up Co.:Instagram: @taylorpetrinovich
Instagram: @thelevelupco
www.TheLevelUpCo.com
As a soloprenuer, the wedding industry can be a lonely place. That's why finding a group of vendors who align with you in terms of style, business, and personality is crucial to building a sustainable business. It's just more fun that way.
Today's episode is with Wendy Kay of Birds of a Feather Events.
Doors to Elevate Mastermind are now open! To learn more and apply: https://thelevelupco.com/elevate-mastermind
Connect with Wendy:
Instagram: @birdsofafeatherevents
Connect with Taylor + The Level Up Co.:Instagram: @taylorpetrinovich
Instagram: @thelevelupco
www.TheLevelUpCo.com
We all know that Instagram is an incredible marketing tool for us in the wedding industry. It can be challenging enough to decide what to post, and many of us tend to neglect one very important piece of the Instagram puzzle: the caption.
As wedding photographers, wedding videographers, and wedding planners, Instagram's main purpose is to connect with our ideal clients & other vendors within the industry. The captions of our posts is where most of that connection happens. Don't sleep on the captions, folks!
Ash Baumgartner is breaking down how to craft Instagram captions with this end goal in mind.
Doors to Elevate Mastermind are now open! To learn more and apply: https://thelevelupco.com/elevate-mastermind
Connect with Ashley:
Instagram: @ashbaumgartner
https://ashbaumgartner.com/
Connect with Taylor + The Level Up Co.:Instagram: @taylorpetrinovich
Instagram: @thelevelupco
www.TheLevelUpCo.com
Whether you're a wedding photographer or wedding videographer who wants to go full time, make six figures, or shoot a celebrity wedding, you probably have a pretty big goal for your business.
When it comes to going after your goals, it's paramount to create a roadmap on how you plan to achieve those goals. The old saying "Failing to plan is planning to fail," holds a lot of weight, especially in the wedding industry. Today's conversation with Sean Thomas Photography focuses on this very sentiment.
Sean has achieved a lot in the short amount of time he's been in the wedding industry, and it hasn't happened by accident. He puts a lot of focus, attention, and care into creating a roadmap to what his version of success looks like.
Connect with Sean:
Instagram: @seanthomasphoto
https://seanthomasweddings.com/
Doors to Elevate Mastermind are now open! To learn more and apply: https://thelevelupco.com/elevate-mastermind
Connect with Taylor + The Level Up Co.:Instagram: @taylorpetrinovich
Instagram: @thelevelupco
www.TheLevelUpCo.com
About Sean Thomas Photography:
Sean Thomas Photography is a husband and wife team located in Boise, Idaho. The team is a perfect synergistic blend with Sean putting in the miles traveling domestically and internationally documenting wonderful people in beautiful places. Molly puts in the miles at home, meticulously pouring her attention over the final gallery, making sure that there is a level of unmatched consistency and care with every image presented.
As a team, we focus on capturing every moment with a sense of wild romance, moments caught in time, but with an intentionality in storytelling. We are obsessed with the older talents in both the photography and painting world of artistic expression. Light is our medium.
When not photographing or editing a love story, you can find us enjoying a meal at a local restaurant or sipping a glass of wine at one of our many wineries. We are big fans of the wild outdoors and will spend our free time driving deep into the surrounding wilderness and hiking one of Idaho's many stunning trails. We are also big travelers and love to explore the many various cultures and cuisines that the rest of the world has to offer.
It's true that your brand can make or break you. That's why taking the time to make sure your brand is targeted & cohesive is vital. My guest today is Ida Winstead. Read more about Ida and her company below.
Ida Winstead is the owner of Hygge Design Co, a brand and Showit website design company serving creative entrepreneurs and the host of The Hygge Hour Podcast. After moving to the US from Norway and finding that American corporate life was not for her, she’s made it her mission to help other entrepreneurs bring more hygge and less hustle to their lives through strategic design and increased confidence, so that they can work less and enjoy life a little more. When she’s not busy designing away you can find her hanging out with her High School sweetheart husband or working on their fixer-upper in Raleigh.
https://hyggedesign.co/
hyggedesign.co
Doors to Elevate Mastermind are now open! To learn more and apply: https://thelevelupco.com/elevate-mastermind
Connect with Taylor + The Level Up Co.:
Instagram: @thelevelupco
www.TheLevelUpCo.com
One question most creatives forget to ask themselves, but has a HUGE impact on their overall success, consists of a single word: why. Today, I'm chatting with Elevate Mastermind Alumni Kevin Cochran of 718 Creative about his rapid business growth, and how asking himself "why?" has played a huge role in his overall success.
Doors to Elevate Mastermind are now open! To learn more and apply: https://thelevelupco.com/elevate-mastermind
Connect with Kevin & 718 Creative:
718creative.com
Instagram: @718.creative
Connect with Taylor + The Level Up Co.:
Instagram: @thelevelupco
www.TheLevelUpCo.com
Instagram has been pushing their Reels feature heavily over the last 6-12 months. If you haven't hopped on the bandwagon yet, it's not too late! Join in on the conversation with Alesia Films on how to best leverage reels to grow your business, and your revenue.
About Alesia:
Alesia is a destination wedding and elopement videographer based in Portland, Oregon. She specializes in engaging wedding films for non-traditional couples who want their story told through a fun, music driven video to share with family and friends. On top of that, she's an educator that offers mentorships for other videographers and has came out with guide templates and courses to help others re-define the industry with client experience and high quality storytelling films. With a degree in Psychology and Education, she's now focused on her Videography Education and helps encourage those to kill it in social media and start additional income streams for their businesses.
Connect with Alesia Films:
Instagram: @alesiafilms
Connect with Taylor + The Level Up Co.:
Instagram: @thelevelupco
www.TheLevelUpCo.com
Erica is the Lead Planner and Designer of Erica Estrada Design, a Full Service Wedding Planning and Design company. Although based in Northern California, Erica travels wherever her clients take her. She has been named Top Planner and Designer by both BRIDES and Martha Stewart.
Connect with Erica:
ericaestradadesign.com
Instagram: @ericaestradadesign
Connect with Taylor + The Level Up Co.:
Instagram: @thelevelupco
www.TheLevelUpCo.com
Join the Free Facebook Community - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone.
When it comes to building a wedding business that stands the test of time, there are several key things to consider. In today's episode, Taylor sits down with Kevin Dennis, a wedding industry veteran, to discuss what has kept his business alive and well for the past few decades. Points discussed in this episode include:
- How to step back and look at the bigger picture of your business's trajectory, whether as a new event pro or a professional with experience under your belt
- Best practices for setting your business up for success - in productivity, partnerships, and internal structure/workflow
- Identifying changes and trends that require your business to adapt, as well as tactics for evolving
Join the Free Facebook Community - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone.
Connect with Taylor + The Level Up Co.:
Instagram: @thelevelupco
www.TheLevelUpCo.com
About Kevin Dennis:
Kevin has a deep love and respect for education and seeks to develop a hub of information and opportunities for the industry as he embarks on his latest endeavor at WeddingIQ.
As an event industry veteran and owner of Fantasy Sound Event Services, Kevin takes pride in his leadership of and involvement in industry associations. He is the international president for WIPA. Recognizing a need for networking in his own region, Kevin founded the Tri Valley Wedding Professionals in 2010 and the association has now grown to a membership of nearly 700 pros.
A respected thought leader and national speaker, Kevin was recently ranked as one of the top 3 speakers at NACE Experience. He is an ongoing contributor to Catersource and SpecialEvents.com and has been featured in BRIDES, Martha Stewart Weddings and the Travel Channel, among others. He recently received the Certified Professional in Catering and Events (CPCE) designation from NACE.
Website: http://weddingiq.com/
https://weddingindustryspeakers.com/speaker/kevin-dennis/
Facebook: https://www.facebook.com/WeddingIQ
Instagram: https://www.instagram.com/wedding_iq/
It's no secret that success doesn't happen accidentally. Achieving your dreams takes big, purposeful action on a regular basis. And this philosophy, paired with a strong work ethic, is what gave today's guest, Peyton Frank, the edge in her career that yielded huge results.
Join the Free Facebook Community - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone.
Connect with Taylor + The Level Up Co.:
Instagram: @thelevelupco
www.TheLevelUpCo.com
Learn more about Peyton Frank:
www.peytonfrankfilms.com
www.instagram.com/peytonfrank
Peyton Frank is a destination wedding, commercial, and editorial filmmaker based out of Dallas and Austin, Texas. She has traveled internationally and domestically filming with top wedding professionals such as KT Merry, Jose Villa, and Joy Proctor. When she isn't filming or editing, Peyton can be found traveling and relaxing with her mom or boyfriend or relaxing at home with her two cats, Zoe and Elio.
Marketing is a crucial part of business, and that statement also applies to us in the wedding industry. But how can you tell if your marketing strategy is even working? Christie Osborne joins Taylor on the podcast today to chat about :
- Sales and marketing funnels: what are they and how can a business owner get started in structuring their own funnel?
- How can business owners determine the best channels to reach their target market?
- What is at risk when skipping the evaluation stage of one’s advertising and marketing strategy?
- How can smart business owners measure their return on investment? What tools can they use to track their progress?
- How someone can identify (and solve) gaps in their sales and marketing funnel?
Join the Free Facebook Community - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone.
Connect with Taylor + The Level Up Co.:
Instagram: @thelevelupco
www.TheLevelUpCo.com
Learn more about Christie Osborne:
https://www.facebook.com/mtnsidemediaco
https://www.instagram.com/mtnsidemediaco/
http://mountainsidemedia.com/
Christie Osborne, proud data nerd, is the owner and founder of Mountainside Media, a consulting firm devoted to using market research, data, and analytics to support event professionals as they develop scalable marketing strategies to grow their business. Christie is dedicated to guiding the industry in a direction that ditches tired, old sales pitches and turns its focus on what really matters: turning data into dollars.
Her penchant for all-things-digital and a knack for critical thinking have made Christie into the analytics master that she is today, always prepared to dig into web metrics and refine a marketing strategy based on its ROI. Her approach marries website stats with social media data for an effective one-two punch of real, concrete analytics that are invaluable to her clients.
Beyond data-driven marketing analysis, Christie frequents the national speaker circuit where she shares her expertise onstage for organizations like NACE, Catersource, WIPA, and ABC. She is also a regular contributor to industry publications, including Special Events, Catersource, Sage Wedding Pros, and Wedding Business Magazine.
What could possibly go wrong on a wedding day for the vendors involved? Apparently there's quite a list! This lighthearted episode about wedding horror stories is a compilation of previous guests on the podcast sharing their stories of what went wrong on a wedding day.
Join the Free Facebook Community - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone.
Connect with Taylor + The Level Up Co.:
Instagram: @thelevelupco
www.TheLevelUpCo.com
What is a publication, and why should you care if your work is featured? Today I'm chatting with Jainé Kershner all about the ins and outs of being published as a wedding creative.
Connect with Jainé :
Instagram: https://www.instagram.com/jainekershner/
Website: https://www.jainekershner.com/
Podcast: https://www.teawithjaine.com/
Join the Free Facebook Community - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone.
Connect with Taylor + The Level Up Co.:
Instagram: @thelevelupco
www.TheLevelUpCo.com
As wedding industry pro's, client experience makes up a huge portion of our jobs. Yes, we are technically hired to deliver the film, photos, or the floral design, but taking care of our clients by going above and beyond is what creates a standout brand.
Today I'm chatting with Elevate Mastermind member Kristen of Kristen Whitehead Productions all about this topic.
Elevate Mastermind is a group coaching / mentorship program for ambitious wedding professionals.
Want to learn more or get on the waitlist? Click here.
Join the Free Facebook Community - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone.
Connect with Taylor + The Level Up Co.:
Instagram: @thelevelupco
www.TheLevelUpCo.com
Today's episode is actually highlighting a piece of a live training I did inside Elevate Mastermind. Before you invest money in branding or marketing, it's beyond important to get crystal clear on who your ideal client is. Your ideal client is the foundation that your entire business should be build upon.
Elevate Mastermind is a group coaching / mentorship program for ambitious wedding professionals.
Want to learn more or get on the waitlist? Click here.
Join the Free Facebook Community - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone.
Connect with Taylor + The Level Up Co.:
Instagram: @thelevelupco
www.TheLevelUpCo.com
If you ever feel a sense of imposter syndrome as a creative business owner, then I'll be the first to tell you that you aren't alone. Feeling inadequate, like you're not enough, or having chronic self-doubt is something many of us struggle with. The good news: it means you're on the right track to success. Because success doesn't come from your comfort zone.
Today I'm chatting with Elevate Mastermind member Cassie of Little Eye Film Co. all about this topic.
Elevate Mastermind is a group coaching / mentorship program for ambitious wedding professionals.
Want to learn more or get on the waitlist? Click here.
Join the Free Facebook Community - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone.
Connect with Taylor + The Level Up Co.:
Instagram: @thelevelupco
www.TheLevelUpCo.com
Connect with Cassie (and peep her gorgeous new branding):
Website: https://littleeyefilmco.com/
Follow Cassie on IG: https://www.instagram.com/littleeyefilmco/
The destination wedding market is growing rapidly, and it’s one that holds abundant business opportunities. However, breaking into destination weddings requires careful strategy. Whether you want to take local clients to a tropical paradise or bring faraway couples to your hometown, you need to learn the finer points of operating from a distance. In this session, Jennifer will share her own experience to guide wedding pros in finding their ideal destination(s) and how to become an expert with a foothold in that market.
Register for my free workshop Build a Better Wedding Business: https://thelevelupco.com/freeworkshop
Join the Free Facebook Community - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone.
Connect with Taylor + The Level Up Co.:
Instagram: @thelevelupco
www.TheLevelUpCo.com
About Jennifer:
Owner and founder of Taylor’d Events, Jennifer Taylor carries over 15 years of wedding planning and has earned a wealth of knowledge throughout her career. While running her own business, she had the pleasure of working alongside highly innovative and talented creatives throughout the industry and beyond.
She noticed that many creatives are predominantly right-brained—wildly imaginative and expressive, but missing the necessary structure to create logical systems in their companies. In launching Jen Taylor Consulting, she made it her mission to help creatives build streamlined workflows, processes, and procedures so they can grow their business and spend their time on what they love most — their craft, their family, and their life.
Jen’s systematic knowledge of the inner workings of creative businesses has brought her to national stages and major industry publications. She has spoken at conferences like The Special Event, NACE Experience, and ILEA, as well as chapter-based events for NACE, The Wedding Network, ABC, and Western Washington University. Her expertise has also graced the pages of WeddingWire EDU, Special Events, Catersource, Book More Brides, Honeybook, and Wedding Planner Magazine.
Outside of work, you can typically find her traveling throughout the West Coast or in Maui — the two markets her company serves for destination events. She also has a penchant for cooking and can often be found sipping on a refreshing glass of wine.
Find Jennifer:
Website: https://jentaylorconsulting.com/
Facebook: https://www.facebook.com/JenTaylorConsulting/
Instagram: https://www.instagram.com/jentaylorconsulting/
Pinterest: https://www.pinterest.com/taylordevents/
Do you want to know the difference between those who succeed vs. those who don't? They've mastered and committed to the 1% rule.
Join the Free Facebook Community - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone.
Connect with Taylor + The Level Up Co.:
Instagram: @thelevelupco
www.TheLevelUpCo.com
Today on the show we have husband and wife photography team, Scott and Dana, These two have been shooting alongside each other since 2012, totaling over 300 weddings! Having been married for 20 years, the way in which they cherish their own marriage fuels their desire to serve clients just starting out on their own lifelong adventure. When people ask how they manage living and working together, they say they love partnering in all aspects of their life, and wouldn't want it any other way. Scott and Dana are only half joking when he affectionately refers to her as his personal secretary, while she expresses appreciation in having him for a butler.
Join the Free Facebook Community - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone.
Connect with Taylor + The Level Up Co.:
Instagram: @thelevelupco
www.TheLevelUpCo.com
Connect with Scott + Dana
www.weddingsbyscottanddana.com
Instagram: @scottanddanaphotographers
MAKE MORE MONEY, SERVE YOUR DREAM CLIENTS, SHAPE YOUR FUTURE
Build a Better Wedding Business is a free 5 day workshop built to be the catalyst for change in your business. Every day for 5 days straight, we will come together as a community to learn & grow. Ready to tackle your goals? This is the place to start.
Register Here: https://thelevelupco.com/freeworkshop
Upleveling Your Time Management & Productivity for Maximum Growth
Join the Free Facebook Community - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone.
Connect with Taylor + The Level Up Co.:
Instagram: @thelevelupco
www.TheLevelUpCo.com
Whether you are brand new to the industry or shifting into a new segment of the market, it can be intimidating to enter a new market. This conversation on how to enter a flooded wedding industry market powerfully is one that is sure to kick you into high gear.
Join the Free Facebook Community - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone.
Connect with Taylor + The Level Up Co.:
Instagram: @thelevelupco
www.TheLevelUpCo.com
About Kristy Rice
Kristy’s work, like her personality, is at times difficult to pin down. Her brushstrokes can ebb and flow from highly detailed and meticulous to free-flowing and boundless, all the while remaining captivating and unmistakable. For the last 16 years, Kristy’s obsession with paint and paper has evolved into the innovative and wildly recognized brand, Momental Designs. Kristy has transformed event stationery into a persuasive and compelling medium that garners global attention from media, celebrities and some of the world’s most creative individuals. Widely regarded as an industry tastemaker, Kristy’s styling, painting and stationery innovations have been featured in creative editorials and installations in some of the world’s most famed publications.
Kristy’s work has been credited in People Magazine, OK! Magazine, Good Morning America, New York Live, The Knot, Inside Weddings and Brides Magazines, Vanity Fair, Martha Stewart Weddings, Flutter, You and Your Wedding, Brides UK along with countless blogs. Kristy’s work has also crossed over into fine art and lifestyle markets with licensing and the development of branded product lines for the top Arts & Crafts stores nationwide. Her licensed artwork can be found at Bed, Bath and Beyond, Target, Walmart, Anthropologie, Chatbooks and more. She is an 8-time author with Schiffer Publishing with her ninth title set to release in July of 2019.
In life + in business, we can either choose to be comfortable, or we can choose to grow. So what's it going to be for you?
Join the Free Facebook Community - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone.
Connect with Taylor + The Level Up Co.:
Instagram: @thelevelupco
www.TheLevelUpCo.com
Now more than ever, professionals in the wedding industry should be looking for ways to be strategic in their marketing efforts. Future proofing your business is definitely the theme for 2021 and beyond.
Today, I’m chatting with marketing expert Aleya Harris about how we can future-proof our businesses, so that things like, I don’t know, a global pandemic, don’t push us too far off track ever again.
Mentioned in this episode:
Get 50% off your email marketing with Flodesk using this link
Join the Free Facebook Community - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone.
Connect with Taylor + The Level Up Co.:
Instagram: @thelevelupco
www.TheLevelUpCo.com
About Aleya
Aleya Harris, CPCE is the founder and owner of Flourish Marketing, an agency dedicated to
helping wedding, catering, and event professionals reach their full potential through fresh,
cutting-edge marketing strategies that get and keep a consistent stream of clients. She is a firm
believer that business owners should make good money doing what they love and she spreads
this message through her role as a thought leader in the industry.
Aleya has made it her personal mission to support catering and event businesses in their
growth and help them to reach their definition of success. Her decade-plus long career as a chef
and catering company owner, paired with her wealth of expertise in marketing, are matched
with a remarkable work ethic, providing her clients with an engaging and interactive experience that inspires them to take action. As a professional speaker, she fosters valuable discussion about actionable marketing strategies and profit-driven storytelling in an effort to inspire her audience to take charge of their businesses’ financial futures.
Her in-depth knowledge about social media marketing, branding, sales conversions, and
effective marketing tools have earned her spots and top rankings on stages across the nation,
including The Special Event and Catersource. She also serves as the marketing committee chair
for NACE National and is a StoryBrand Certified Guide. Aleya recently received The Certified
Professional in Catering and Events (CPCE) designation to add to her list of accolades.
Website: https://www.flourishmarketing.co/
Facebook: https://www.facebook.com/flourishmarketing.co/
Instagram: https://www.instagram.com/flourishmarketing.co/
How can you strategically position yourself as a high-end wedding professional from the very beginning? Today's episode is the first of many in the new HOT SEAT mini series here on the podcast.
Join the Free Facebook Community - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone.
Connect with Taylor + The Level Up Co.:
Instagram: @thelevelupco
www.TheLevelUpCo.com
Special guest Tayler Cusick Hollman with Sourced Co. joins us on the podcast today. Learn how to unleash the power of messaging online by pairing it with the proper imagery.
Join the Free Facebook Community - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone.
Sourced Co. - Want to see what all the hype is about? Founded with the mission to bring high-quality stock imagery specifically to the wedding industry, Sourced Co. provides a beautiful solution to your brand-building and marketing needs.Connect with Taylor + The Level Up Co.:
Instagram: @taylorpetrinovich
www.TaylorPetrinovich.com
Instagram: @thelevelupco
www.TheLevelUpCo.com
The Story Behind Sourced Co.
In 2018, we founded Sourced Co. on the belief that building a brand shouldn’t be so (insert expletive) hard. Because, as fellow wedding pros, we get it: not just any stock photos and videos will do in our aesthetics-driven industry. You need effective, engaging wedding-specific imagery to market your business successfully. And, our goal is simple: to offer a low-risk, high-reward solution that lightens your load as a wedding brand builder. With everything from stock photos, videos, and art—to mockups, templates, and our fan-favorite styling blocks—we offer everything you need to curate an engaging library of the eye-catching, on-brand imagery it takes to book leads and build your business. Because a picture is worth a thousand leads—whether you created it or we did.
The term "luxury," is tossed around constantly in the wedding industry. But what does "luxury" even mean? Taylor Petrinovich & special guest Bron Hansboro discuss how we can each define luxury on our own terms towards a more meaningful and impactful definition.
Join the Free Facebook Community - As wedding professionals, we are often running our businesses while flying solo. But you don't need to go it alone.
Join the free Facebook Community for daily encouragement, support, and to connect with your people
About Bron:
Website: www.theflowerguybron.com
https://weddingindustryspeakers.com/speaker/bron-hansboro/
Facebook: https://www.facebook.com/theflowerguybron Instagram: https://www.instagram.com/theflowerguybron/ Bio:
Award-winning floral and event designer Bron Hansboro has devoted his career to navigating clients through the creative process and transforming their visions into exquisite events since 2014. Fondly referred to as “The Flower Guy,” he is the lead creative and floral designer at The Flower Guy Bron. He provides bespoke design and styling experiences for weddings and events of all types. Bron deeply values his interactions with clients and peers alike, and understands the power of making connections through design. His motto is, “We don’t sell flowers, we sell experiences.”
Bron has received the WeddingWire’s “Couples Choice” designation for three consecutive years and is a Metropolitan Business League’s “One to Watch” Honoree. He is a sought-after speaker and will be featured at Wedding MBA 2018. Bron is dedicated to providing seamless and stress-free design services and loves seeing the look on his clients’ faces when they see their completed concept come to life. When he’s not dreaming up magical events, he loves to cook, travel, entertain, shop and connect.
Connect with Taylor:
Instagram: @taylorpetrinovich
www.TaylorPetrinovich.com
Instagram: @thelevelupco
www.TheLevelUpCo.com
The Rise of Micro Weddings w/ Gretchen Culver
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Guest: Gretchen Culver
Owner - Rocket Science Events & Minne Weddings
Although she didn’t realize it at the time, Gretchen’s desire to run her own business started at a young age with her summer lemonade stands. After college, a lemonade stand didn’t seem to be the best way to pay back her student loans, so she entered the world of events working for a catering company. She quickly fell in love with weddings and has been creating them ever since.
Over the past 14 years, Gretchen has worked in almost every area of the industry. She launched her own event planning company, Rocket Science Events, in 2010, hoping to revolutionize weddings. In the same revolutionary spirit she launched Minne Weddings in 2020.
She has been named one of the “30 under 40 to watch” by Special Events magazine and one of BRIDES and Martha Stewart’s Top Planners. Her work has won international awards and been featured in magazines, online and on TV. She's a past president of the Minneapolis-St. Paul ILEA chapter, founding member of the Small Wedding Society, and a proud Ravenclaw.
When she isn’t working, she enjoys spending time drinking wine, eating good food, building LEGO with her kids, and Netflix and chilling with her husband.
Instagram: @rocketscience.events
Website: https://www.rocketscience.events/
Connect with Taylor:
Instagram: @taylorpetrinovich
www.TaylorPetrinovich.com
Instagram: @thelevelupco
www.TheLevelUpCo.com
Kaleb and Elaine are the husband and wife team and creators of KEJ Productions. As a highly in-demand videographer team in Central Florida & the Southeast, KEJ places a strong emphasis on storytelling and personal relationships, With an extensive background in live production and audio engineering (as production leads for Emmy Award-winning shows to international touring artists), they approach filmmaking with a perspective that is particularly unique. Now as full-time filmmakers, they are continually expanding their brand, in and out of the wedding industry.
Get KEJ's Audio Masterclass HERE
Episode Sponsor:
Illume LUTs: Fine-art Film Photography Video Presets
Get Illume LUTs Here!
Use code: LEVELUP for 15% off
Connect with Kaleb & Elaine:
Instagram: @kejproductions
Connect with Taylor:
Instagram: @taylorpetrinovich
www.TaylorPetrinovich.com
Instagram: @thelevelupco
www.TheLevelUpCo.com
Making it easier for clients to book you is a simple way to streamline the sales process. In today's episode, I’m chatting with Brandee Gaar about converting leads into clients with one simple tactic we can all start implementing today.
Illume LUTs: Fine-art Film Photography Video Presets
Get Illume LUTs Here!
Use code: LEVELUP for 15% off
Brandee Gaar is a luxury Event Planner, Thought Leader, Educational Speaker and Host of the "She Who Dares" Podcast. As a lifelong lover of all things events, Brandee spent 7 years as a corporate event planner with the prestigious Gaylord Hotels brand before opening her own event consulting firm. Blush by Brandee Gaar and Eleven Events by Blush have quickly become known for their over the top events and high touch standard of customer service.
Brandee is passionate about teaching new and aspiring entrepreneurs her exact strategies in growing two 6-figure businesses. She provides expert tools for those who are ready to make their side hustle into a full time passion. Her goal is to help new businesses beat the statistics by starting with a success-minded focus!
Connect with Brandee:
Instagram: @brandeegaar
https://brandeegaar.com/
Connect with Taylor:
Instagram: @taylorpetrinovich
www.TaylorPetrinovich.com
Instagram: @thelevelupco
www.TheLevelUpCo.com
This post contains affiliate links. If you use these links to buy something we may earn a commission.
Break free from the mold and craft wedding films your way. Today I'm chatting with Ben Journee about how you can set yourself apart from the pack, and about how he is disrupting wedding film conventions in his own business.
---EPISODE SPONSORS--
Sprout Studio: an all-in-one studio management solution
- CRM
- Galleries
- Scheduling
- Email Marketing
- Bookkeeping
- Customizable templates and contracts
https://www.sproutredo.com/levelup
Black Friday Sale:
30% off any Sprout Studio plan for up to 3 years
November 27-November 30, 2020
Illume LUTs: Fine-art Film Photography Video Presets
Get Illume LUTs Here!
Use code: LEVELUP for 15% off
About Ben Journee:
Ben Journee has been a wedding filmmaker for nearly 10 years now, and is based in Auckland, New Zealand. He also hosts his own podcast, called Show love, about a year and a half ago as a way to connect with fellow creatives in the industry and strengthen the wedding filmmaking community down in NZ and Australia.
Ben is a big ol' nerdy Dad who loves Dungeons and Dragons and skateboarding, and he tries to bring a super upbeat, fun and nostalgic vibe to his wedding films.
Connect w/ Ben:
Instagram: @sideprojectfilms
https://sideprojectfilms.co.nz
Show Love Podcast
Connect with Taylor:
Instagram: @taylorpetrinovich
www.TaylorPetrinovich.com
Instagram: @thelevelupco
www.TheLevelUpCo.com
This post contains affiliate links. If you use these links to buy something we may earn a commission.
Work smarter, not harder; that's my favorite business motto. Part of working smarter involves streamlining our business processes, and that's exactly what I am talking about today with Bryan Caporicci.
---EPISODE SPONSOR--
Sprout Studio: an all-in-one studio management solution
- CRM
- Galleries
- Scheduling
- Email Marketing
- Bookkeeping
- Customizable templates and contracts
https://www.sproutredo.com/levelup
Black Friday Sale:
30% off any Sprout Studio plan for up to 3 years
November 27-November 30, 2020
--ABOUT BRYAN--
Bryan Caporicci is an award-winning wedding and portrait photographer based out of Fonthill, Canada. In 2014, he was awarded his Masters of Photographic Arts (MPA) designation by the Professional Photographers of Canada (PPOC), making him one of the youngest Canadian photographers to receive this level of achievement.
Bryan is the host of the Business of Photography Podcast with over 2 million downloads. He teaches at workshops across North America, including industry-leading conventions and conferences such as WPPI, Shutterfest and Canada Photo Convention. Bryan is also the CEO and Founder of Sprout Studio.
Instagram.com/getsproutstudio
Today, I’m chatting with Anna Lord about following your passions as a wedding filmmaker, and how you can structure your business to make sure you’re creating content that keeps you inspired.
---EPISODE SPONSORS--
Sprout Studio: an all-in-one studio management solution
- CRM
- Galleries
- Scheduling
- Email Marketing
- Bookkeeping
- Customizable templates and contracts
https://www.sproutredo.com/levelup
Black Friday Sale:
30% off any Sprout Studio plan for up to 3 years
November 27-November 30, 2020
Illume LUTs: Fine-art Film Photography Video Presets
Get Illume LUTs Here!
Use code: LEVELUP for 15% off
About Anna Lord:
Anna Lord is a traveling filmmaker based in Southern California with a background in Fine Art and French. She began capturing weddings in 2013 and has traveled across the world, from Hawaii to New York to Paris, to capture love & beauty. In addition to weddings, Anna has worked with notable wedding industry designers, photographers, and florists to create brand and editorial films.
Anna’s full sense of nostalgia and inspiration from European culture has greatly influenced her work and the way she sees the world. She strives to capture and narrate the slow, quiet, and organic beauty that surrounds her subjects.
Connect w/ Anna:
Instagram: @annalord
www.AnnaLord.com
Connect with Taylor:
Instagram: @taylorpetrinovich
www.TaylorPetrinovich.com
Instagram: @thelevelupco
www.TheLevelUpCo.com
This post contains affiliate links. If you use these links to buy something we may earn a commission.
Today I’m chatting with Meghan Ely of OFD consulting all about this next-level marketing tactic for your wedding business, and that’s PR.
---EPISODE SPONSORS--
Sprout Studio: an all-in-one studio management solution
- CRM
- Galleries
- Scheduling
- Email Marketing
- Bookkeeping
- Customizable templates and contracts
https://www.sproutredo.com/levelup
Black Friday Sale:
30% off any Sprout Studio plan for up to 3 years
November 27-November 30, 2020
Illume LUTs
Get Illume LUTs Here!
Use code: LEVELUP for 15% off
OFD Consulting owner, Meghan Ely, combines in-the-trenches event experience with a love of wedding PR to empower her clients to take their businesses to new heights.
A long-time industry speaker and writer, she is a WeddingPro educator with The Knot + WeddingWire, as well as a regular contributor to Wedding Planner Magazine, Catersource and SpecialEvents.com.
Her team’s publicity efforts are regularly honored by the Public Relations Society of America. Meghan and her colleagues won top honors in issues management for her median strategy pivots at the height of the Zika crisis.
More recently, the OFD team has been working around the clock with COVID related media coverage and have received 100+ placements with such outlets as CNN, NPR, Fortune, Good Morning America, Bride Martha Stewart Living, among others.
A longtime supporter of industry associations, Meghan currently serves as the 2020 International Vice-President for WIPA, and was the founding Marketing Director for Richmond NACE.
Sample Media Pitches for Wedding Filmmakers
Contains affiliate links
Join my FREE 3-Day Challenge: Unlock Your Potential as a Wedding Filmmaker----Register here----
Today, I’m chatting with Camden Johnson of Sea Jay films about his strategy of taking a Hollywood approach to wedding filmmaking. This is a really interesting conversation, and I know you guys are going to love it.
Sea Jay Films curates wedding films that exemplify the God-given gift of marriage for individuals who regard love as a verb. We are passionate about couples who love unconditionally and aren’t afraid to show it. We believe your wedding day perfectly encompasses every vital part of you as a human being and as a couple. Our main focus is to create wedding films that will stand the test of time.
--Connect with Sea Jay Films--
@seajayfilms
https://www.seajayfilms.com/
--Connect with Taylor--
@thelevelupco // @taylorpetrinovich
thelevelupco.com
Join my FREE 3-Day Challenge: Unlock Your Potential as a Wedding FilmmakerRegister here--Connect with Taylor--
@thelevelupco // @taylorpetrinovich
thelevelupco.com
Join my FREE 3-Day Challenge: Unlock Your Potential as a Wedding FilmmakerRegister hereToday, I’m chatting with Vanessa Kynes about a very under utilized marketing strategy among wedding filmmakers: Pinterest
Vanessa is a Pinterest Marketing Strategist for creative small businesses. As a YouTuber, blogger, and consultant, she helps creative small businesses grow by teaching traffic-generating Pinterest strategies to increase their brand visibility, book more clients, and ultimately, generate more sales. When she's not pinning on Pinterest, Vanessa, along with her husband, cares for her three sweet daughters.
Connect with Vanessa: @vanessakynes
https://vanessakynes.com
The Power of Consistency w/ Kemari Lyn
Join my FREE 3-Day Challenge: Unlock Your Potential as a Wedding FilmmakerRegister here
About Kemari
Kemari is a Florida girl born and raised. She lives off snuggles with her dog, Netflix, iced lattes, and spicy foods. She’s a joy seeker at heart and is obsessed with all things floral. Most days you can find her editing wedding films, gardening, drawing, or cuddling with her pup. Kemari is a formally trained filmmaker with a BFA in Motion Picture Arts Production from one of the top film schools in the nation and is the lead videographer and owner of Kemari Lyn Films. Kemari and Jacob make up this husband and wife wedding videography team that crafts timeless wedding films that truly reflect who you are as a couple.
@kemarilynfilms
www.kemarilynfilms.com
I am so excited to announce that I’ll be hosting a free 3-day challenge that begins on November 10th, 2020. We are all going to come together as a community to prepare for 2021 and beyond. This challenge is titled Unlock your Potential: a 3-Day Challenge for Wedding Filmmakers.
Each day of the challenge will consist of a live training hosted by me, where we cover the areas you need to address in order to unlock your potential. I’ve put my blood, sweat and tears into this because I’m so passionate about helping our community succeed. Ok, maybe not blood. But definitely a lot of tears. There have been many late nights staring at my computer screen, doing my best to craft a challenge that will inspire, motivate, give you all tough love (because that’s kind of my style), and practical + tangible takeaways that we can all walk away with.
I would love to see every single one of you listening in that free challenge. You can register by visiting https://www.thelevelupco.com/freechallenge
SEO & How to Rank on Google w/ Jeffrey Armstrong
I recently put out a poll on my Instagram stories asking what you, the podcast listeners, want to hear about most. And marketing won by a landslide. So I knew I had to get my friend Jeffrey Armstrong onto the podcast to talk about what he does best - SEO.
Jeff is a wedding photographer that used a unique approach to SEO to rank on Google. This has helped him get established in his market by going full-time and hitting six figures in two years of beginning his photo business. Not long after, many began asking how he was ranking for so many keywords and if he could do the same for their sites. Out of this came the EasySEO Program which is transforming photographers and videographers SEO game, leading to massive results in 30 to 90 days without confusion or wasted time that's typically so common to SEO. His mission is to help creatives generate leads on autopilot with minimal long-term upkeep that allows them to focus on connecting with their ideal clients so they can live and make more while doing less, developing what Jeff calls the "growth zone" where they can scale their businesses with digital products and programs that allow the maximization of lifestyle design.
--Connect with Jeff--
@jeffandmichelephoto
Check out Jeff's Easy SEO Website
Easy SEO Facebook Group
--Connect with Taylor--
@thelevelupco // @taylorpetrinovich
thelevelupco.com
--MORE RESOURCES FOR YOU--
Check out my Instagram Masterclass*Join the Level Up Your Wedding Film Business Community on Facebook*Check out these free resources**:
-Download your Free Guide to Instagram Hashtags here.
-Are you ready to raise your prices? Click here to find out.
Visit the Level Up Your Wedding Film Business website
About 2 weeks ago I booked my highest paying client EVER. In the middle of a pandemic. Here’s what I learned from that experience.
--Connect with Taylor--
@thelevelupco // @taylorpetrinovich
thelevelupco.com
--MORE RESOURCES FOR YOU--
Check out my Instagram Masterclass*Join the Level Up Your Wedding Film Business Community on Facebook*Check out these free resources**:
-Download your Free Guide to Instagram Hashtags here.
-Are you ready to raise your prices? Click here to find out.
Visit the Level Up Your Wedding Film Business website
Today, I’m chatting with Madison Rhoton - or as she’s known on Instagram - Madstuhh. She is a filmmaker specializing in elopements, and I think you guys are really going to enjoy today’s episode
--Connect with Madison--
Instagram: @Madstuhh
--Connect with Taylor--
@thelevelupco // @taylorpetrinovich
thelevelupco.com
--MORE RESOURCES FOR YOU--
Check out my Instagram Masterclass*Join the Level Up Your Wedding Film Business Community on Facebook*Check out these free resources**:
-Download your Free Guide to Instagram Hashtags here.
-Are you ready to raise your prices? Click here to find out.
Visit the Level Up Your Wedding Film Business website
Have you ever wondered what it takes to work with a luxury planner? And what does luxury actually mean? Today’s episode is an interview with Julie and Courtney from Invision Events. You might want to take notes today, because these ladies dropped a ton of wisdom in today’s episode.
Julie Bunkley is the owner & creative director of Invision Events, a Birmingham, AL and Atlanta, GA. based design and plan firm. A PR and design maven as well as a longterm, strategic visionary, Julie’s aesthetic and passion for building a brand is well over a decade in the making. Her eye is always on the long game, reminding us that a sustainable and successful business is a marathon and not a sprint.
Courtney Wolf is Invision’s principal planner and is a business and life coach wrapped up in a wedding planner’s body. Dubbed a “personal trainer for your small biz” and a “small business therapist,” her background includes a degree in Marketing as well as her MBA. With this lens, she views our industry objectively and runs all things operational and client facing for Invision.
Together they serve couples from coast to coast and are known for their refined and tailored aesthetic as well as their thoughtful and intentional approach. Featured in Martha Stewart Weddings, People, The New York Times, Fortune, BRIDES, In Style and Bridal Guide, they've been named by Southern Living as one of the South's Best Wedding Planners.
--Connect with Julie & Courtney--
Instagram: @invisionevents // @courtney_invision
Website: www.invision.events // www.educateempowerencourage.com
--Connect with Taylor--
@thelevelupco // @taylorpetrinovich
thelevelupco.com
--MORE RESOURCES FOR YOU--
Check out my Instagram Masterclass*Join the Level Up Your Wedding Film Business Community on Facebook*Check out these free resources**:
-Download your Free Guide to Instagram Hashtags here.
-Are you ready to raise your prices? Click here to find out.
Visit the Level Up Your Wedding Film Business website
Today, I’m going to be talking all about building systems and routines within your business to be efficient as possible with your time.
--MORE RESOURCES FOR YOU--
Check out my Instagram Masterclass*Join the Level Up Your Wedding Film Business Community on Facebook*Check out these free resources:
-Download your Free Guide to Instagram Hashtags here.
-Are you ready to raise your prices? Click here to find out.
--Connect with me on Instagram--**
@thelevelupco // @taylorpetrinovich
Visit the Level Up Your Wedding Film Business website
At just 20 years old and 1 year into filming weddings, Lucy Camryn is creating absolutely gorgeous films and working on some pretty beautiful weddings. So how has she progressed so quickly AND at such a young age? You’ll just have to listen to find out.
Connect with Lucy on Instagram: @lucycamrynfilms
--MORE RESOURCES FOR YOU--
Check out my Instagram Masterclass*Join the Level Up Your Wedding Film Business Community on Facebook*Check out these free resources:
-Download your Free Guide to Instagram Hashtags here.
-Are you ready to raise your prices? Click here to find out.
--Connect with me on Instagram--**
@thelevelupco // @taylorpetrinovich
Visit the Level Up Your Wedding Film Business website
Is it time for you to rebrand? In case you missed the announcement last week - I’ve rebranded! My business has gone from Fleeting Moments Cinema to now, just my name: Taylor Petrinovich. So I thought it would be fitting to bring on my brand designer, Krista Jones, to talk all about branding, and when YOU might want to consider a rebrand as well.
Krista Jones is a brand and website designer and one half of the Davey & Krista duo. After several years working as a web designer for a nonprofit, photographing over 100 weddings and launching the Rising Tide Society, Krista decided to make helping creatives run better businesses her full time gig.
Krista and her husband Davey specialize in helping people create brands that book through custom branding and website design, consulting, and search engine optimization.
Connect with Davey & Krista:
https://daveyandkrista.com
@kristaajones + @daveyandkrista
Download the Anatomy of a Brand free guide mentioned in today's episode
--MORE RESOURCES FOR YOU--
Check out my Instagram Masterclass*Join the Level Up Your Wedding Film Business Community on Facebook*Check out these free resources:
-Download your Free Guide to Instagram Hashtags here.
-Are you ready to raise your prices? Click here to find out.
--Connect with me on Instagram--**
@thelevelupco // @taylorpetrinovich
Visit the Level Up Your Wedding Film Business website
Whether you’re in the thick of your wedding season, or you’re finding yourself with a minimal to-do list these days, there are several things you should pause to take care of sooner rather than later. Today, I want to give you some tangible and tactical advice that you can implement today that will ultimately make a huge impact on your business.
Check out my REBRAND!
Instagram: @taylorpetrinovich
Website: taylorpetrinovich.com
Brand Designed by Davey & Krista
--MORE RESOURCES FOR YOU--
Check out my Instagram Masterclass*Join the Level Up Your Wedding Film Business Community on Facebook*
--Connect with me on Instagram--**
@thelevelupco // @taylorpetrinovich
Check out these free resources:
-Download your Free Guide to Instagram Hashtags here.
-Are you ready to raise your prices? Click here to find out.
Visit the Level Up Your Wedding Film Business website
Today’s episode actually comes from a request I received from Instagram. Every once in a while, I put out a call on my instagram stories asking you all what you want to hear about on the show. And one request I received was about freelancing. So today’s guest is Jason Belkov, who shoots for his own brand, but also freelances on the side which is a great source of additional income. This is a great episode, and I think you guys will really enjoy it.
Jason Belkov is a former executive chef turned filmmaker. After working 10 years for one of the worlds largest food service companies, Jason gave up his lifelong chef career to pursue film making. Initially he started the business filming food sustainability projects for the his former employer. That same year Jason began to film weddings and diversify his clients between corporate and weddings.
Jason is 5 years into his business and only shoots 10 weddings per year for himself while freelancing wedding films is a bigger part of his work. Shooting for 10 studios and 70+ weddings in 2019 has kept him very busy. Last year brought Jason to Iceland & Mexico documenting world leaders in food sustainability.
-Connect with Jason on Instagram - @jasonmatthewfilms & @modernstoryfilms
--MORE RESOURCES FOR YOU--
Check out my Instagram Masterclass*Join the Level Up Your Wedding Film Business Community on Facebook*
--Connect with me on Instagram--**
@thelevelupco // @taylorpetrinovich
Check out these free resources:
-Download your Free Guide to Instagram Hashtags here.
-Are you ready to raise your prices? Click here to find out.
Visit the Level Up Your Wedding Film Business website
Today’s episode is an interview with Andrew Gilford. Andrew filmed his first wedding back in May 2017 and quit his landscaping job to go full time in 2018. In the last year, Andrew says he feels like he’s found his voice and his “WHY” in the world of video, and has rebranded from Andrew Jay Films to “Film & Flourish,” a business that’s 100% focused on capturing his couple’s as they are.
-Connect with Andrew on Instagram - @filmandflourish
--MORE RESOURCES FOR YOU--
Check out my Instagram Masterclass*Join the Level Up Your Wedding Film Business Community on Facebook*
--Connect with me on Instagram--**
@thelevelupco // @taylorpetrinovich
Check out these free resources:
-Download your Free Guide to Instagram Hashtags here.
-Are you ready to raise your prices? Click here to find out.
Visit the Level Up Your Wedding Film Business website
It’s so important to hear about other people’s experiences in the industry, so that we can learn from their mistakes, and decide what elements and practices we want to adapt to our own films and businesses. Today's episode is an open conversation with you about my own experiences in the industry, the mistakes I’ve made, and what I’ve done to fix them.
--MENTIONED IN THIS EPISODE--
Illume LUTsUse code LEVELUP15 for 15% off
illumeluts.com
--MORE RESOURCES FOR YOU--
Check out my Instagram Masterclass*Join the Level Up Your Wedding Film Business Community on Facebook*
--Connect with me on Instagram--**
@thelevelupco // @taylorpetrinovich
Check out these free resources:
-Download your Free Guide to Instagram Hashtags here.
-Are you ready to raise your prices? Click here to find out.
Visit the Level Up Your Wedding Film Business website
As I continue pushing forward in my own business, I can’t help but wonder what other filmmakers are doing to elevate their own businesses. Expanding into the luxury market is definitely something that takes a lot of time, intention, and consistency. But what can we do specifically to elevate our films and our brands?
Today on the podcast, I’m chatting with Kelley from 618 studios. 618 Studios is a husband and wife team based in Orange County, CA. They have been in business 10 years this year! Throughout their journey they have honed a unique fine art cinema style that set them apart. Through their years of deep focus on color grading they created Illume LUTS, video presets designed to give other wedding filmmakers a light and film-ic look to their films!
--MENTIONED IN THIS EPISODE--
Illume LUTsUse code LEVELUP15 for 15% off
illumeluts.com
-Connect with 618 Studios on Instagram - @618studios
--MORE RESOURCES FOR YOU--
Check out my Instagram Masterclass*Join the Level Up Your Wedding Film Business Community on Facebook*
--Connect with me on Instagram--**
@thelevelupco // @taylorpetrinovich
Check out these free resources:
-Download your Free Guide to Instagram Hashtags here.
-Are you ready to raise your prices? Click here to find out.
Visit the Level Up Your Wedding Film Business website
I get questions from filmmakers every day about how they can go about leveling up their own businesses, and start serving more of their dream clients. One often overlooked piece to the puzzle of running a successful business may surprise you. And that’s really focusing on building a community with wedding professionals in your local market. Keep listening to find out why community is a crucial part of your business, and how you can intentionally build that community.
Today's episode is sponsored by my Instagram Masterclass. Use the code PODCAST15 for 15% off the course.
Today on the podcast, I'm chatting with Kristine Herman and Ashley Baumgartner who host Dare to Develop. Dare to Develop is a podcast started by two hybrid photographer friends to empower small business creatives to focus on DEVELOPING community and take DARING leaps in their businesses.The Dare to Develop podcast will feature creative professionals who excel at their craft, have dared to redirect or change things up, and have focused on developing themselves, their community, and their industry into something new.
Kristine Herman and Ashley Baumgartner dub themselves “work wives” and want to bring you on a journey. A journey of artists, makers, business professionals who want to level up their business by daring greatly and developing community.
--Connect with Ashley + Kristine--
Follow Ashley on Instagram
Follow Kristine on Instagram
Dare to Develop Podcast
--RESOURCES FOR YOU--
Check out my Instagram Masterclass*Join the Level Up Your Wedding Film Business Community on Facebook*
--Connect with me on Instagram--**
@thelevelupco // @taylorpetrinovich
Check out these free resources:
-Download your Free Guide to Instagram Hashtags here.
-Are you ready to raise your prices? Click here to find out.
Instagram is my absolute favorite marketing tool for my wedding film business. I use it every single day in my business, and it’s been a game changer for me. But, when scrolling through my feed, I see a lot of mistakes that other videographers are making. If you’re making these mistakes, it might be hurting you and your business.
My Instagram Masterclass that walks you through my 5 step process for booking more clients using Instagram. This class is under an hour long, so you can watch it TODAY and start implementing the things I teach there to really take your business to the next level. If you want some guidance or just haven’t had much luck with Instagram in the past, I highly recommend checking out that masterclass.
Check out my Instagram Masterclass
--EPISODE SPONSOR--
Illume LUTsUse code LEVELUP15 for 15% off
illumeluts.com
--MORE RESOURCES FOR YOU--
Check out my Instagram Masterclass*Join the Level Up Your Wedding Film Business Community on Facebook*
--Connect with me on Instagram--**
@thelevelupco // @taylorpetrinovich
Check out these free resources:
-Download your Free Guide to Instagram Hashtags here.
-Are you ready to raise your prices? Click here to find out.
Visit the Level Up Your Wedding Film Business website
--EPISODE SPONSOR--
Illume LUTsUse code LEVELUP15 for 15% off
illumeluts.com
--MORE RESOURCES FOR YOU--
Check out my Instagram Masterclass*Join the Level Up Your Wedding Business Community on Facebook*
--Connect with me on Instagram--**
@thelevelupco // @taylorpetrinovich
Visit the Level Up Your Wedding Film Business website
One of the most often overlooked pieces of having a cohesive brand that actually converts potential clients into booked ones, is a solid brand voice.
Today’s episode is an interview with Kaitlyn Parker. Kaitlyn is the owner, copywriter, and wine enthusiast behind Copy Uncorked, a copywriting & brand strategy studio pouring up high-converting copy for modern brands and creative entrepreneurs. She holds a Master’s in Strategic Communications and is a certified copywriter. Between keyboard strokes, she enjoys spending time alongside her tall, dark & handsome hubby and mini Goldendoodle, where there's usually a body of water, great food, and a glass of Cab involved.
--EPISODE SPONSOR--
Illume LUTsUse code LEVELUP15 for 15% off
illumeluts.com
--MENTIONED IN THIS EPISODE--
- Copy Uncorked on Instagram
-Copy Uncorked free resources
--MORE RESOURCES FOR YOU--Join the Level Up Your Wedding Business Community on Facebook
--Connect with me on Instagram--
@thelevelupco // @taylorpetrinovich
Visit the Level Up Your Wedding Film Business website
Sometimes, it can feel nearly impossible to book the types of couples you really want to focus on serving. But attracting, and then actually getting those clients to book with you, is as much of an art as it is a science.
Today’s episode is an interview with Joy Aleman of Joy Michelle Photography. And after photographing weddings for 7 years, she has nailed down a formula that works wonders in her own business.
An Annapolis, Maryland intimate wedding photographer and now Youtuber and Educator to photographers. Joy helps photographers attract their dream brides through her course Hook and Book Brides, her Photoboss Facebook group, and private coaching. She is married to a cute Colombian named Felipe and together they have a little girl named Clara. In 2019, Honeybook and the Rising Tide named Joy top "20 on the rise" in the category of Marketing.
--EPISODE SPONSOR--
Illume LUTsUse code LEVELUP15 for 15% off
illumeluts.com
--MENTIONED IN THIS EPISODE--
- Joy's Instagram
- Joy's YouTube Channel
- Photoboss Facebook Group
- Hook & Book Brides Course
- Joy's FREE Marketing Framework Masterclass
-Client gifting:
- Southern Grown Vintage
- Marigold & Grey
--MORE RESOURCES FOR YOU--
Check out my Instagram Masterclass*Join the Level Up Your Wedding Film Business Community on Facebook*
--Connect with me on Instagram--**
@thelevelupco // @taylorpetrinovich
Check out these free resources:
-Download your Free Guide to Instagram Hashtags here.
-Are you ready to raise your prices? Click here to find out.
Visit the Level Up Your Wedding Film Business website
If you’re anything like me, then you probably have your sights set on the next big milestone that you’ll reach in your business. What if I were to tell you that you can reach that next big breakthrough sooner than you think?
Today’s episode is an interview with the husband and wife team behind Hugo Film Co, who only started filming weddings 2 years ago, but have taken over the luxury market in their local area. Buckle up and get ready to take some notes, because this episode is a good one.
--EPISODE SPONSOR--
Illume LUTsUse code LEVELUP15 for 15% off
illumeluts.com
--MENTIONED IN THIS EPISODE--
Hugo Film Co.
-Instagram
-17th and Ocean
Hugo Film Co Rebrand Team:
-Copy Uncorked (copywriter): @copyuncorked
-Tonic Shop Site (website template): @tonicsiteshop
-Ellie Koleen (branding photographer): @elliekoleen
-Micah Wong Co. (logo): @micahwongco
-Showit (website platform): @showit
--MORE RESOURCES FOR YOU--
Check out my Instagram Masterclass*Join the Level Up Your Wedding Film Business Community on Facebook*
--Connect with me on Instagram--**
@thelevelupco // @taylorpetrinovich
Check out these free resources:
-Download your Free Guide to Instagram Hashtags here.
-Are you ready to raise your prices? Click here to find out.
Visit the Level Up Your Wedding Film Business website
Have you ever wondered what’s possible for you? If you were to just push past the point of comfort and contentment, and go all-in with a goal you have in life, or in business? Well, that’s exactly what my friends John and Nick from How to Film Weddings did, and the results? More than they ever could have expected.
--EPISODE SPONSOR--
Illume LUTsUse code LEVELUP for 15% off
illumeluts.com
--MENTIONED IN THIS EPISODE--
How to Film Weddings
-Instagram
-YouTube
-Facebook Group
--Connect with me on Instagram--
@thelevelupco // @taylorpetrinovich
Visit the Level Up Your Wedding Business website
Balancing running a wedding film business and having a family can be… a lot. There can be a bit of a struggle when trying to find the perfect balance between being a parent, and getting your work done.
Today’s episode is a conversation with Beth from Grove Media. Beth is a new film maker from Bozeman, Montana who also happens to have 5 kids. She spent 6 years in photography when, in 2018, decided to try her hand in videography. Beth's passion for telling emotional stories mixed with her love of being behind the camera was the foundation of Wild Grove Media. Her main focus of business is wedding films, but she also works with families and occasionally on brand content.
--MENTIONED IN THIS EPISODE--
Connect w/ Beth:
Instagram: @wildgrovemedia
--Connect with me on Instagram--
@thelevelupco // @taylorpetrinovich
Visit the Level Up Your Wedding Business website
Today’s episode is an interview with Jay Worsley. A self-taught award winning filmmaker, Jay started out filming weddings with his wedding film studio Everyly Films. Since then, he has mastered creating award-winning drone films, and has since transitioned to specializing in commercial and film work. Jay has worked with brands like Sprite, Amazon and PetSmart.
--MENTIONED IN THIS EPISODE--
Connect w/ Jay:
Instagram:@jmworsley
Website: https://www.everlyfilms.com
Website: http://jayworsley.com
Drone Masterclass
--MORE RESOURCES FOR YOU--Check out my Instagram MasterclassJoin the Level Up Your Wedding Film Business Community on Facebook
--Connect with me on Instagram--
@thelevelupco // @taylorpetrinovich
Check out these free resources:
-Download your Free Guide to Instagram Hashtags here.
-Are you ready to raise your prices? Click here to find out.
Visit the Level Up Your Wedding Film Business website
Right now, as I’m recording this podcast episode, we’re in the middle of the Covid-19 pandemic. We are all staying home, doing social distancing, and weddings are being postponed or cancelled. These are some hard times, I’m not going to sugar coat it. But there are a few things that we can be doing right now that will make a difference in our businesses, and in our lives.
Participate in the Isolation B-Roll Challenge!
-Create a short video of what you're doing in isolation
-Post it to Instagram
-Tag me in the post + in the caption @thelevelupco
-Submit your entry by Sunday April 5th
--RESOURCES FOR YOU--Check out my Instagram MasterclassJoin the Level Up Your Wedding Film Business Community on Facebook
--Connect with me on Instagram--
@thelevelupco // @taylorpetrinovich
Check out these free resources:
Download your Free Guide to Instagram Hashtags here.
Are you ready to raise your prices? Click here to find out.
Visit the Level Up Your Wedding Film Business website
Today I’m beyond excited, because I had the pleasure of chatting with the one and only Matt WhoisMatt Johnson all about editing. From mindset shifts to practical takeaways, Matt had some great insight for us all about keeping editing fresh and exciting.
--MENTIONED IN THIS EPISODE--
Connect w/ Matt:
Instagram:@whoismatt
Website: https://whoismatt.com
YouTube: Subscribe to his channel
Matt's Editing Course: Wedding Film Framework
--MORE RESOURCES FOR YOU--Check out my Instagram MasterclassJoin the Level Up Your Wedding Film Business Community on Facebook
--Connect with me on Instagram--
@thelevelupco // @taylorpetrinovich
Check out these free resources:
-Download your Free Guide to Instagram Hashtags here.
-Are you ready to raise your prices? Click here to find out.
Visit the Level Up Your Wedding Film Business website
If you’re anything like me, then you’ve either been here before, or you are still in this constant battle with yourself about one very important part of your business - and that is your style as a filmmaker. At the core of what we do, creativity is what our wedding videography businesses are centered around. It’s what sets us apart from others, and it’s also what draws in our ideal clients. So how can we find our unique style as filmmakers?
Today’s episode is an interview with Stephanie and Justin from Tone Media. Steph and Justin are a husband and wife team based in New Jersey and specialize in story-driven wedding films. They also do commercial editing work for some larger clients like the NY Jets and SYFY tv network. Their love for video started early on by capturing everyday moments of their life and editing together videos as a keepsake. It was through this, they discovered their passion for storytelling and editing.
--MENTIONED IN THIS EPISODE--
Connect w/ Steph + Justin of Tonemedia:
Instagram:@tonemedia
Website: https://tonemediastudio.com
--MORE RESOURCES FOR YOU--Check out my Instagram MasterclassJoin the Level Up Your Wedding Film Business Community on Facebook
--Connect with me on Instagram--
@thelevelupco // @taylorpetrinovich
Check out these free resources:
-Download your Free Guide to Instagram Hashtags here.
-Are you ready to raise your prices? Click here to find out.
Visit the Level Up Your Wedding Film Business website
Today’s episode is a special one, because I had the pleasure of interviewing Elaine from KEJ Productions, and we talked all about the importance of playing to your strengths as a wedding filmmaker and in life in general.
Kaleb and Elaine are the husband and wife team and creators of KEJ Productions. As a highly in-demand videographer in Central Florida & the Southeast, KEJ places a strong emphasis on storytelling and personal relationships. With an extensive background in live production and audio engineering (as production leads for Emmy Award-winning shows to international touring artists), they approach filmmaking with a perspective that is particularly unique. Now as full-time filmmakers, they are continually expanding their brand, in and out of the wedding industry.
--MENTIONED IN THIS EPISODE--
KEJ Productions:
Instagram: @kejproductions
Website: https://kejproductions.com
YouTube: Check out their channel
--MORE RESOURCES FOR YOU--Check out my Instagram MasterclassJoin the Level Up Your Wedding Film Business Community on Facebook
Let's Connect on Instagram: @thelevelupco // @taylorpetrinovich
Check out these free resources:
Download your Free Guide to Instagram Hashtags here.
Are you ready to raise your prices? Click here to find out.
Visit the Level Up Your Wedding Film Business website
I am all about finding new tools to help me grow and run my business efficiently. So today, I’m sharing some of my favorite things I use in my wedding videography business.
--MENTIONED IN THIS EPISODE--Visit this episode's page to sign up for my email list
-Apps+Programs Mentioned (may contain affiliate links):
- Later - Instagram Scheduling
- Storychic
- Canva - Graphic Design
- Dubsado - CRM
- Calendly - Calendar to book meetings + appointments
-Books Mentioned:
- Girl Wash Your Face + Girl Stop Apologizing by Rachel Hollis
- Profit First by Mike Michalowicz
- Building a Storybrand by Donald Miller
- Talk Triggers by Jay Baer, Daniel Lemin
- Business Boutique by Christy Wright
- Atomic Habits by James Clear
- Entreleadership by Dave Ramsey
- Jab, jab, jab, Right hook by Gary Vaynerchuk
- This is Marketing by Seth Godin
- Steal Like an Artist by Austin Kleon
-Wedding Day Must-Haves:
- Collapsible Sports Wagon - this is the one I have
- Fanny Pack - the super dorky one I use ;)
-Get stronger: Strong Lifts 5x5
--MORE RESOURCES FOR YOU--Check out my Instagram MasterclassJoin the Level Up Your Wedding Film Business community on Facebook
Let's Connect on Instagram: @thelevelupco // @taylorpetrinovich
Check out these free resources:
Download your Free Guide to Instagram Hashtags here.
Are you ready to raise your prices? Click here to find out.
Visit the Level Up Your Wedding Film Business website
I am a huge believer in taking your future in your own hands. And if you’re wanting to expand into a higher-end market, or start attracting a specific type of client, Styled Shoots are an excellent way to do it.
Today’s episode is all about styled shoots. I’ve personally done a handful of them, and I’m a believer that they can be extremely beneficial to our wedding film businesses. In today's episode, I'm interviewing Stephanie Teague, an event planner and stylist specializing in fine art weddings and occasions.
She designs and coordinates fabulous events from Napa/Sonoma to Sacramento to Lake Tahoe and everywhere in between.
--MENTIONED IN THIS EPISODE--Visit this episode's page to download the Styled Shoot Guide
Stephanie Teague Events:
Featured on: Wedding Chicks, Style Me Pretty, Ruffled, and the television network TLC
Instagram: @stephanieteagueevents
Website: https://stephanieteagueevents.com
--MORE RESOURCES FOR YOU--Check out my Instagram Masterclass
Let's Connect on Instagram: @thelevelupco // @taylorpetrinovich
Check out these free resources:
Download your Free Guide to Instagram Hashtags here.
Are you ready to raise your prices? Click here to find out.
Visit the Level Up Your Wedding Film Business website
I very intentionally grew my following on Instagram by 100 people per week. How did I do it? You’ll have listen to this episode to find out ;)
--MENTIONED IN THIS EPISODE--Check out myInstagram Masterclass
Let's Connect on Instagram: @thelevelupco // @taylorpetrinovich
Check out these free resources:
Download your Free Guide to Instagram Hashtags here.
Are you ready to raise your prices? Click here to find out.
Visit the Level Up Your Wedding Film Business website
Have you ever wondered what it takes to get on the preferred vendors lists at your favorite venues to work at? If you have, then you are going to love this episode.
If you’ve been listening to the podcast for a while, you will probably know that I’m a huge fan of free marketing tactics, and I’m also a big believer in building relationships within the industry. These relationships don’t always need to have a direct benefit to me and my business, but man oh man, it sure is nice when they do. It’s the best of both worlds.
Today I am beyond excited to share with you all of the amazing information from an interview I did with Kinsey Roberts. This woman is a true powerhouse.
A wedding venue educator, marketing strategist, and co-owner of Vista View Events, when Kinsey isn’t sitting down with brand-building women for She Creates Business, you can find her co-hosting The Venue Podcast, attending an industry conference, or helping wedding pros build their marketing efforts and content strategy. On the rare occasion she’s not immersed in the world of weddings, she’s likely wandering around her husband's family ranch with him and their two boys or hosting friends for a fun-filled, family-style dinner.
Connect with Kinsey: https://www.instagram.com/shecreatesbusiness/
Check out my Instagram Masterclass
Check out the website: thelevelupco.com
Let's Connect on Instagram: @thelevelupco // @taylorpetrinovich
Check out these free resources:
Download your Free Guide to Instagram Hashtags here.
Are you ready to raise your prices? Click here to find out.
Knowing when it’s time to put yourself into hustle mode is going to help you keep pushing forward in your life, and in your business. So, friend, tell me. Is it time for you to hustle?
There are times when it’s just flat out time to hustle. Your wedding videography business is only going to be sustainable if you’re willing to put in the extra effort from time to time. Whether you’re just starting your business, expanding into a new market, or entering a new pricing bracket, it’s probably time for you hit the pavement running.
--Check out my Instagram Masterclass--
Check out the website: thelevelupco.com
Let's Connect on Instagram: @thelevelupco // @taylorpetrinovich
Check out these free resources:
Download your Free Guide to Instagram Hashtags here.
Are you ready to raise your prices? Click here to find out.
Today, we are going to be talking all about how your branding and your website can impact your business.
This episode is an interview with Amanda Shuman of Carrylove Designs. Amanda is an award-winning website designer and brand strategist. She is a true artist and helps take clients' visual brands to the next level. She is passionate about design and believes pairing a beautiful brand aesthetic with an intentional website strategy is the cornerstone for success, booking clients effortlessly, and creating a delightful online experience.
--Check out my Instagram Masterclass--
Amanda Shuman of Carrylove Designs
Visit her Website
Check her out on Instagram @CarryloveDesigns
Check out her YouTube Channel
Check out the website: thelevelupco.com
Let's Connect on Instagram: @thelevelupco // @taylorpetrinovich
Check out these free resources:
Download your Free Guide to Instagram Hashtags here.
Are you ready to raise your prices? Click here to find out.
Today, I I’ve got my friend Kathryn from BLNK Films on the show to talk about something she does with excellence, and that’s infusing yourself and your personality into your business. And how that can truly benefit you.
I’ve said this before on the podcast, but it’s definitely worth repeating, especially given the topic of today’s episode. And that is the fact that clients are far more likely to book a vendor that they feel connected to. I actually have a statistic here, and it says that 64% of consumers say their loyalty and desire to purchase a product, or in our case, hire us for a service, increases when they feel personally connected to that brand.
Kathryn Majic is the wedding and elopement videographer behind Blnk Films. Based in Denver, Colorado, she started Blnk Films in 2017 immediately upon graduating college and hasn’t looked back since. Since launching her business, it has been Kathryn’s mission to produce films that break the mold of what wedding films “should be”, creating work that is a raw and intimate look into the couple and their love story, beyond the simple documentation of a wedding day. Kathryn is an incredibly passionate filmmaker, and it’s evident that she strives to make each couple’s film a true reflection of them.
--Check out my Instagram Masterclass--
Connect with Kathryn:
Check out her website
Instagram: @BLNKfilms
Youtube Channel
Check out the website: thelevelupco.com
Let's Connect on Instagram: @thelevelupco // @taylorpetrinovich
Check out these free resources:
Download your Free Guide to Instagram Hashtags here.
Are you ready to raise your prices? Click here to find out.
Today, I’ve got my friend Jordan Jeanty on the show to talk about something pretty awesome - and that’s how he runs his 6-figure wedding film studio.
Jordan Jeanty Studios is a boutique wedding film company currently based in the New York City market. At the heart of Jordan's business is the desire to develop genuine connections with each couple he serves. Over the past 4 years as a full-time wedding filmmaker, he has slowly and organically built a six figure brand while creating heartfelt and genuine films cherished by his clients.
--Check out my Instagram Masterclass--
Connect with Jordan:
- Instagram: @jeantystudios
- Website: JordanJeanty.com
MENTIONED IN THIS EPISODE:
- Venture Workshop
- Vision Quest
- Hustle & Flow
- Henry Martens
- Sculpting with Time
- A Little Long Distance
- Rhinoceros Success by Scott Alexander
Check out the website: thelevelupco.com
Follow along on Instagram: @thelevelupco // @taylorpetrinovich
Check out these free resources:
Download your Free Guide to Instagram Hashtags here.
Are you ready to raise your prices? Click here to find out.
Today, we are going to be talking about how you can build valuable relationships with photographers, and why those relationships are an important part of running an effective business.
--Check out my Instagram Masterclass--
MENTIONED IN THIS EPISODE:
GUEST: ALLIE SIARTO
Website: http://alliesiarto.com
Instagram: https://www.instagram.com/alliesiarto/
PHOTO FIELD NOTES PODCAST
Website: https://photofieldnotes.com
Instagram: https://www.instagram.com/photofieldnotes/Check out the website: thelevelupco.com
Follow along on Instagram: @thelevelupco // @taylorpetrinovich
Check out these free resources:
Download your Free Guide to Instagram Hashtags here.
Are you ready to raise your prices? Click here to find out.
This week I’m getting my financials ready to take to my CPA, which means I have some interesting numbers to share with you. How much did I spend in my wedding film business in 2019? The answer: more than I wanted to.
--Check out my Instagram Masterclass--
Mentioned in This Episode:
- The Knot
- Soundstripe
- Musicbed
- Dubsado
- Flothemes
Check out the website: thelevelupco.com
Follow along on Instagram: @thelevelupco // @taylorpetrinovich
Check out these free resources:
Download your Free Guide to Instagram Hashtags here.
Are you ready to raise your prices? Click here to find out.
What’s the #1 thing you should invest in for your wedding film business in 2020? Listen to find out.
--Check out my Instagram Masterclass--
MENTIONED IN THIS EPISODE:
LIVE WORKSHOPS / CLASSES
- Venture Workshop
- Wedding Film Retreat
- Ray Roman Workshop
ONLINE COURSES
- White in Revery FCPX Masterclass
- Matt Johnson’s Wedding Film Framework (Adobe Premierre Pro)
- Fulltime Filmmaker
- Complete Wedding Videography Course (by How to Film Weddings)
- Jay Worsley’s Drone Masterclass
PODCASTS MENTIONED
- Gold Digger Podcast by Jenna Kutcher
Check out the website: thelevelupco.com
Follow along on Instagram: @thelevelupco // @taylorpetrinovich
--Check out this episode's webpage--
Check out these free resources:
Download your Free Guide to Instagram Hashtags here.
Are you ready to raise your prices? Click here to find out.
It’s really important for us, as wedding filmmakers, to keep pushing forward. In our businesses, and specifically with our skills as filmmakers. Because everyone else around us is constantly learning and growing, and if we’re not, then we might as well be moving backwards.
But it all starts with filmmaking. Because without the right raw materials - aka your footage, you really can’t make something out of nothing in the editing room. I truly believe that no matter what level you’re at, there is room for improvement. I don’t think thereis a destination, we are just all on a journey towards becoming better, at all times.
There are 3 areas to improve in as a filmmaker that will really help the overall quality of our films.
- Technical skills: lighting, composition, movement, and how to use a camera properly
- Anticipation: knowing where to be and when on the wedding day. And knowing where to look for specific emotions and actions that will really add to your films.
- Interactions: knowing how to interact with a couple on their wedding day in a way that helps them feel comfortable, so that they come across as being comfortable on camera.
--Check out my Instagram Masterclass--
Mentioned in this episode:
YouTube Videos:
- Cinematic Lighting Techniques by Parker Walbeck
- 5 Ways to Instantly Make Better Videos by Peter McKinnon
- Visual Storytelling 101 by Film Riot
- Cinematic Gimbal Movements by Parker Walbeck
- Shutter Speed for Video Explained by Matt WhoisMatt Johnson
- Establishing Shots Tutorial by Matt WhoisMatt Johnson
Check out the website: thelevelupco.com
Follow along on Instagram: @thelevelupco // @taylorpetrinovich
Check out these free resources:
Download your Free Guide to Instagram Hashtags here.
Are you ready to raise your prices? Click here to find out.
Are you ready to raise your prices as a wedding filmmaker? Move away from a scarcity mindset and adopt a mindset of abundance. There is always enough work to go around for everyone, and the coolest part is this: there are couples at every pricing tier ready and willing to pay for your films.
But first, you need to position yourself in order to reach those clients. There are 4 things you need to do before raising your prices. So buckle up, and get ready to put in the work to reach that next level in your business.
--Check out my Instagram Masterclass--
Check out the website: thelevelupco.com
Follow along on Instagram: @thelevelupco // @taylorpetrinovich
Check out these free resources:
Download your Free Guide to Instagram Hashtags here.
Are you ready to raise your prices? Click here to find out.
I made my first $100K with a $750 camera I bought on eBay. And do you want to know a secret? I still use that camera today.
In this episode, I explain why I still use the camera I shot with on day 1 of my business. And why, in the end, the gear that you use doesn't actually matter that much.
Check out the website: thelevelupco.com
Follow along on Instagram: @thelevelupco // @taylorpetrinovich
--Check out my Instagram Masterclass--
Check out these free resources:
Download your Free Guide to Instagram Hashtags here.
Are you ready to raise your prices? Click here to find out.
Want to hit the ground running this wedding season? The secret is this: keep your head in the game, and keep that momentum going. In this episode, we talk about the 5 things you should be doing in the off-season to keep pushing forward in your business so that you don't loose your momentum.
Check out the website: thelevelupco.com
Follow along on Instagram: @thelevelupco // @taylorpetrinovich
--Check out my Instagram Masterclass--
- The start of a new year, and a new decade. There is no better time to lay out some goals for yourself to give yourself a roadmap to success. 2020 is going to be your year. You are finally going to book that perfect number of weddings, hit that revenue goal, or film at that venue you’ve been wanting to shoot at since you started.
You can accomplish your goals, as long as you set the right ones and stick to them this year. There are 4 main categories of goals that will help you in your business.
- Revenue Goals
- Quality Goals
- Systems Goals
- Community Goals
Each of these goals will help you make progress in your business.
Grab your free Goal Setting Workbook here.
This Episode's Show Notes
Check out the website: thelevelupco.com
Follow along on Instagram: @thelevelupco // @taylorpetrinovich
--Check out my Instagram Masterclass--
Is the wedding industry saturated? Is there room for you? Great questions. This episode covers everything you need to know about finding room in this industry to succeed.
Check out the website: thelevelupco.com
Follow along on Instagram: @thelevelupco // @taylorpetrinovich
--Check out my Instagram Masterclass--
I’m Taylor Petrinovich, and I’ve spend the last 2 years working intentionally to take my wedding film business to the next level. In less than a year I’ve gone from charging $1,500 for a wedding film, to over $5,000. I’m focused on continually moving forward with my business, and I want to help you do the same. I want to keep learning, keep improving, and keep striving for more. Let’s level up together.
Check out the website: thelevelupco.com
Follow along on Instagram: @thelevelupco // @taylorpetrinovich
--Check out my Instagram Masterclass--
Today I want to help you get your mind right. I want you to find a path and find what motivates you, and stick to it. So that all of the energy you put into your business moving forward is aimed in the right direction.
Grab Your "Find Your Why" Worksheet
Check Out Today's Show Notes
Check out the website: thelevelupco.com
Follow along on Instagram: @thelevelupco // @taylorpetrinovich
--Check out my Instagram Masterclass--