Jay Today TV: Recent Episodes
Jay Baer
They say all good things must come to an end, even Jay Today.
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SHOW SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.
*** FOLLOW JAY BAER:
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*** FOLLOW CONVINCE & CONVERT
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*** OUR PODCASTS
Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/
Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/
Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/
Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/
MarketingPodcasts.com: http://marektingpodcasts.com/
Marketing that helps is better than marketing that sells.
Today's Sprout Social Shout Out goes to Kelly McDonald, a terrific author and speaker. Follow Kelly on Twitter at https://twitter.com/kellymcdonald.
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Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/
SHOW SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.
*** FOLLOW JAY BAER:
http://jaybaer.com/
https://twitter.com/jaybaer
https://www.facebook.com/jaybaer
https://www.linkedin.com/in/jasonbaer
https://plus.google.com/u/1/+JayBaer
http://instagram.com/jaybaer
http://www.slideshare.net/jaybaer
*** FOLLOW CONVINCE & CONVERT
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https://twitter.com/convince
https://www.facebook.com/ConvinceConvert
https://www.linkedin.com/company/convince-&-convert
http://www.slideshare.net/convinceandconvert
*** OUR PODCASTS
Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/
Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/
Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/
Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/
MarketingPodcasts.com: http://marektingpodcasts.com/
Facebook keeps adding features that are great for users, but particularly good for them to make money.
Today's Sprout Social Shout Out is to Brian Carter, a friend of mine who has a great handle on social media advertising at the Brian Carter Group. Follow Brian at https://twitter.com/briancarter on Twitter.
Subscribe on YouTube: https://www.youtube.com/jaybaer00
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Today's Sprout Social shout out goes to my friend and fellow video marketer Greg Taylor. Follow Greg on Twitter at https://twitter.com/grtaylor2.
SHOW SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.
*** FOLLOW JAY BAER:
http://jaybaer.com/
https://twitter.com/jaybaer
https://www.facebook.com/jaybaer
https://www.linkedin.com/in/jasonbaer
https://plus.google.com/u/1/+JayBaer
http://instagram.com/jaybaer
http://www.slideshare.net/jaybaer
*** FOLLOW CONVINCE & CONVERT
http://www.convinceandconvert.com
https://twitter.com/convince
https://www.facebook.com/ConvinceConvert
https://www.linkedin.com/company/convince-&-convert
http://www.slideshare.net/convinceandconvert
*** OUR PODCASTS
Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/
Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/
Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/
Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/
MarketingPodcasts.com: http://marektingpodcasts.com/
Wilco just became the latest force bringing Youtility to the music industry.
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Today's Sprout Social shout out goes to my friend and fellow video marketer Greg Taylor. Follow Greg on Twitter at https://twitter.com/grtaylor2.
SHOW SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.
*** FOLLOW JAY BAER:
http://jaybaer.com/
https://twitter.com/jaybaer
https://www.facebook.com/jaybaer
https://www.linkedin.com/in/jasonbaer
https://plus.google.com/u/1/+JayBaer
http://instagram.com/jaybaer
http://www.slideshare.net/jaybaer
*** FOLLOW CONVINCE & CONVERT
http://www.convinceandconvert.com
https://twitter.com/convince
https://www.facebook.com/ConvinceConvert
https://www.linkedin.com/company/convince-&-convert
http://www.slideshare.net/convinceandconvert
*** OUR PODCASTS
Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/
Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/
Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/
Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/
MarketingPodcasts.com: http://marektingpodcasts.com/
After its initial growth surge and smart scaling, what's happened to LinkedIn?
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Today's Sprout Social shout out goes to my friend Viveka von Rosen, one of the foremost LinkedIn experts in the world. Follow Viveka on Twitter at https://twitter.com/linkedinexpert.
SHOW SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.
*** FOLLOW JAY BAER:
http://jaybaer.com/
https://twitter.com/jaybaer
https://www.facebook.com/jaybaer
https://www.linkedin.com/in/jasonbaer
https://plus.google.com/u/1/+JayBaer
http://instagram.com/jaybaer
http://www.slideshare.net/jaybaer
*** FOLLOW CONVINCE & CONVERT
http://www.convinceandconvert.com
https://twitter.com/convince
https://www.facebook.com/ConvinceConvert
https://www.linkedin.com/company/convince-&-convert
http://www.slideshare.net/convinceandconvert
*** OUR PODCASTS
Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/
Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/
Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/
Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/
MarketingPodcasts.com: http://marektingpodcasts.com/
A very happy 1st birthday to Jay Today.
Subscribe on YouTube: https://www.youtube.com/jaybaer00
Subscribe to my Definitive newsletter: http://www.convinceandconvert.com/newsletter/
SHOW SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.
*** FOLLOW JAY BAER:
http://jaybaer.com/
https://twitter.com/jaybaer
https://www.facebook.com/jaybaer
https://www.linkedin.com/in/jasonbaer
https://plus.google.com/u/1/+JayBaer
http://instagram.com/jaybaer
http://www.slideshare.net/jaybaer
*** FOLLOW CONVINCE & CONVERT
http://www.convinceandconvert.com
https://twitter.com/convince
https://www.facebook.com/ConvinceConvert
https://www.linkedin.com/company/convince-&-convert
http://www.slideshare.net/convinceandconvert
*** OUR PODCASTS
Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/
Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/
Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/
Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/
MarketingPodcasts.com: http://marektingpodcasts.com/
Is the almighty emoji just a fad or a totally new way to communicate?
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Today's Sprout Social shout out goes to Jen Kane, a super smart social media speaker, author, and strategist who has written an excellent book on social media etiquette that you can pick up here: http://candc.ly/1HXhp57
Follow Jen on Twitter: http://twitter.com/jenkaneco
SHOW SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.
*** FOLLOW JAY BAER:
http://jaybaer.com/
https://twitter.com/jaybaer
https://www.facebook.com/jaybaer
https://www.linkedin.com/in/jasonbaer
https://plus.google.com/u/1/+JayBaer
http://instagram.com/jaybaer
http://www.slideshare.net/jaybaer
*** FOLLOW CONVINCE & CONVERT
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https://twitter.com/convince
https://www.facebook.com/ConvinceConvert
https://www.linkedin.com/company/convince-&-convert
http://www.slideshare.net/convinceandconvert
*** OUR PODCASTS
Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/
Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/
Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/
Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/
MarketingPodcasts.com: http://marektingpodcasts.com/
If you really want to boost the effectiveness of your social media program, the best place to do that is probably Instagram. BUT, is the fact that Facebook owns the network going to cause problems in the future for visibility and engagement?
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Today's Sprout Social shout out goes to Tim Hayden of Zignal Labs, who is also a wonderful sponsor of our brand new show, The Business of Story. Check it out at http://www.convinceandconvert.com/podcasts/shows/business-of-story-podcast/ and follow Tim on Twitter: http://twitter.com/thetimhayden
SHOW SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.
*** OUR PODCASTS
Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/
Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/
Business of Story: http://www.convinceandconvert.com/podcasts/shows/business-of-story-podcast/
Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/
Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/
MarketingPodcasts.com: http://marektingpodcasts.com/
*** FOLLOW JAY BAER:
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*** FOLLOW CONVINCE & CONVERT
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If you're doing a contest or giveaway, think about providing an adventure or memorable experience, not just a free trial or product from your business. Let me know what you think about my giveaway idea for our next Convince & Convert contest!
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Today's Sprout Social shout out goes to Ian Cleary, a fantastic social media consultant and agency owner who specializes on marketing and social media tools. He and I are collaborating on a brand new show all about software and tools for business, coming soon! Follow Ian on Twitter: http://twitter.com/iancleary
SHOW SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.
*** FOLLOW JAY BAER:
http://jaybaer.com/
https://twitter.com/jaybaer
https://www.facebook.com/jaybaer
https://www.linkedin.com/in/jasonbaer
https://plus.google.com/u/1/+JayBaer
http://instagram.com/jaybaer
http://www.slideshare.net/jaybaer
*** FOLLOW CONVINCE & CONVERT
http://www.convinceandconvert.com
https://twitter.com/convince
https://www.facebook.com/ConvinceConvert
https://www.linkedin.com/company/convince-&-convert
http://www.slideshare.net/convinceandconvert
*** OUR PODCASTS
Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/
Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/
Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/
Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/
MarketingPodcasts.com: http://marektingpodcasts.com/
The most popular application among high school students may surprise you. And the usage of the most popular apps is staggering.
***Did you like this video? Please take a moment to like, rate, comment on, or share it. Thanks!
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Today's Sprout Social shout out goes to Pam Slim, a terrific life coach, author, speaker, and overall great person. Follow Pam on Twitter: http://twitter.com/pamslim
SHOW SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.
*** FOLLOW JAY BAER:
http://jaybaer.com/
https://twitter.com/jaybaer
https://www.facebook.com/jaybaer
https://www.linkedin.com/in/jasonbaer
https://plus.google.com/u/1/+JayBaer
http://instagram.com/jaybaer
http://www.slideshare.net/jaybaer
*** FOLLOW CONVINCE & CONVERT
http://www.convinceandconvert.com
https://twitter.com/convince
https://www.facebook.com/ConvinceConvert
https://www.linkedin.com/company/convince-&-convert
http://www.slideshare.net/convinceandconvert
*** OUR PODCASTS
Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/
Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/
Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/
Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/
MarketingPodcasts.com: http://marektingpodcasts.com/
Facebook has announced that if you want to use Facebook Messenger, you do not have to be a Facebook user. This is a huge announcement and leads the network toward its master plan to become the de facto communications tool.
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Today's Sprout Social shout out goes to Tamsen Webster, who helps speakers become better presenters. She's a brilliant person, a great speaker, and a friend. Follow Tamsen on Twitter: http://twitter.com/tamadear
SHOW SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.
*** FOLLOW JAY BAER:
http://jaybaer.com/
https://twitter.com/jaybaer
https://www.facebook.com/jaybaer
https://www.linkedin.com/in/jasonbaer
https://plus.google.com/u/1/+JayBaer
http://instagram.com/jaybaer
http://www.slideshare.net/jaybaer
*** FOLLOW CONVINCE & CONVERT
http://www.convinceandconvert.com
https://twitter.com/convince
https://www.facebook.com/ConvinceConvert
https://www.linkedin.com/company/convince-&-convert
http://www.slideshare.net/convinceandconvert
*** OUR PODCASTS
Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/
Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/
Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/
Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/
MarketingPodcasts.com: http://marektingpodcasts.com/
We need to stop wasting time, energy, and conversation cycles on the concept of "hustle."
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Today's Sprout Social shout out goes to Marcus Sheridan, a truly amazing thought leader. Follow Marcus on Twitter: http://twitter.com/thesaleslion.
SHOW SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.
*** FOLLOW JAY BAER:
http://jaybaer.com/
https://twitter.com/jaybaer
https://www.facebook.com/jaybaer
https://www.linkedin.com/in/jasonbaer
https://plus.google.com/u/1/+JayBaer
http://instagram.com/jaybaer
http://www.slideshare.net/jaybaer
*** FOLLOW CONVINCE & CONVERT
http://www.convinceandconvert.com
https://twitter.com/convince
https://www.facebook.com/ConvinceConvert
https://www.linkedin.com/company/convince-&-convert
http://www.slideshare.net/convinceandconvert
*** OUR PODCASTS
Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/
Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/
Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/
Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/
MarketingPodcasts.com: http://marektingpodcasts.com/
If you want user-generated content (and you do), you have to remember to ask for it.
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Today's Sprout Social shout out goes to the brilliant Rohit Bhargava, author of Non-Obvious. Follow Rohit on Twitter: http://twitter.com/rohitbhargava.
SHOW SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.
*** FOLLOW JAY BAER:
http://jaybaer.com/
https://twitter.com/jaybaer
https://www.facebook.com/jaybaer
https://www.linkedin.com/in/jasonbaer
https://plus.google.com/u/1/+JayBaer
http://instagram.com/jaybaer
http://www.slideshare.net/jaybaer
*** FOLLOW CONVINCE & CONVERT
http://www.convinceandconvert.com
https://twitter.com/convince
https://www.facebook.com/ConvinceConvert
https://www.linkedin.com/company/convince-&-convert
http://www.slideshare.net/convinceandconvert
*** OUR PODCASTS
Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/
Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/
Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/
Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/
MarketingPodcasts.com: http://marektingpodcasts.com/
Facebook doesn't just want to help you promote your website. Maybe they actually want to replace your website.
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Today's Sprout Social shout out goes to Mark Schaefer. Mark wrote a blog post about this topic, which you can read here: http://www.businessesgrow.com/2015/06/18/sticky-content-for-facebook/
Follow Mark on Twitter: http://twitter.com/markwschaefer
SHOW SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.
*** FOLLOW JAY BAER:
http://jaybaer.com/
https://twitter.com/jaybaer
https://www.facebook.com/jaybaer
https://www.linkedin.com/in/jasonbaer
https://plus.google.com/u/1/+JayBaer
http://instagram.com/jaybaer
http://www.slideshare.net/jaybaer
*** FOLLOW CONVINCE & CONVERT
http://www.convinceandconvert.com
https://twitter.com/convince
https://www.facebook.com/ConvinceConvert
https://www.linkedin.com/company/convince-&-convert
http://www.slideshare.net/convinceandconvert
*** OUR PODCASTS
Social Pros: http://www.convinceandconvert.com/category/podcasts/social-pros-podcast/
Content Pros: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/
Jay Today: http://www.convinceandconvert.com/category/podcasts/jay-today-tv/
Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/
MarketingPodcasts.com: http://marektingpodcasts.com/
It's time for the rise of the "second tier" social networks.
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Today's Sprout Social shout out goes to my friend Ann Handley, a fantastic author and Chief Content Officer at MarketingProfs. Follow Ann on Twitter at http://twitter.com/annhandley.
SHOW SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.
*** FOLLOW JAY BAER:
http://jaybaer.com/
https://twitter.com/jaybaer
https://www.facebook.com/jaybaer
https://www.linkedin.com/in/jasonbaer
https://plus.google.com/u/1/+JayBaer
http://instagram.com/jaybaer
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*** FOLLOW CONVINCE & CONVERT
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When done right, customer service is a profit center--something most businesses just don't get.
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Today's two Sprout Social shout outs go to my friend Joseph Jaffe, author of Flip the Funnel, and the team at Social Business Hour. Follow Joseph on Twitter at http://twitter.com/jaffejuice and follow the Social Business Hour conversation at https://twitter.com/hashtag/SBizHour.
SHOW SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.
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The creative ecosystem of third party social media developers is being cut off at the knees, and we're all poorer for it.
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Today's Sprout Social shout out goes to my friend Jon Steiert, Social Media Manager at Pet360. Follow Jon on Twitter at http://twitter.com/jwsteiert.
SHOW SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.
*** FOLLOW JAY BAER:
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*** OUR PODCASTS
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Not every experience should garner a five-star review. Rejecting the "average" might be the wrong idea.
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Today's Sprout Social shout out goes to my friend Tom Webster, who'll be contributing the Foreword to my upcoming book, Hug Your Haters. Follow Tom on Twitter at http://twitter.com/webby2001.
SHOW SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.
*** FOLLOW JAY BAER:
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*** FOLLOW CONVINCE & CONVERT
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*** OUR PODCASTS
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Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/
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In honor of Memorial Day, I'd like to give thanks to all our veterans.
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Today's Sprout Social shout out goes to all our servicemen and women being honored this Memorial Day.
SHOW SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.
*** FOLLOW JAY BAER:
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Let's find a way to take inefficiencies out of your process and turn your business into a one-click, transparent customer experience.
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Today's Sprout Social shout out goes to Roadtrip Nation, who just hit the New York Times Best Seller List with their book, Roadmap. Follow Roadtrip Nation on Twitter at http://twitter.com/roadtripnation.
SHOW SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.
*** FOLLOW JAY BAER:
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The gap between what's expected and what you deliver is where the magic happens, in business and in life.
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Today's Sprout Social shout out goes to Kruno Stifter, a photo retoucher with some amazing online courses and resources on retouching in Photoshop. Follow Kruno on Twitter at http://twitter.com/krunostifter.
SHOW SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.
*** FOLLOW JAY BAER:
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*** FOLLOW CONVINCE & CONVERT
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*** OUR PODCASTS
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Even if you're the biggest, it's still the little things that count.
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Today's Sprout Social shout out goes to Andrew Davis, a really great guy, speaker, and podcaster. Follow Drew on Twitter at http://twitter.com/tpldrew.
SHOW SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.
*** FOLLOW JAY BAER:
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No matter how tempting it gets to trade cash for brand equity, the brand you've worked so hard on should never come in second place.
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Today's Sprout Social shout out goes to Kim Garst, an amazing social media thought leader you should absolutely be following. Follow her on Twitter at http://twitter.com/kimgarst.
SHOW SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.
*** FOLLOW JAY BAER:
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Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/
MarketingPodcasts.com: http://marektingpodcasts.com/
It's a paradox, but good writing is more important than ever. In this episode I'm going to give you 10 tips on how to be a better writer.
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Today's Sprout Social shout out goes to Josh Bernoff. You should absolutely be following him in social media and read his blog as well: http://withoutbullshit.com/
Follow him on Twitter at http://twitter.com/jbernoff
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Check out the first ever search engine for marketing podcasts:
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Microsoft has a new age detection software, but it's not quite ready for prime time. Check out these fun celebrity examples to see what I mean.
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Today's Sprout Social shout out goes to Adam Buchanan, a former Convince & Convert client who is now the head of social media at Experticity. Follow him at http://twitter.com/adam_buchanan
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Check out the first ever search engine for marketing podcasts:
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You know what I'm not a fan of these days? Brands trying to be too clever with their marketing. Take these example from Bud Light and the Dallas Mavericks to heart.
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Today's Sprout Social shout out goes to Andy Crestodina, who is a smart content marketer based out of Chicago. Andy is recovering from some health problems, so please give him your well wishes and follow Andy at @crestodina.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Check out the first ever search engine for marketing podcasts:
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Find More Jay:
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When you're working with your customers, do you make it feel like it's the first time? This, my friends, is the key to differentiating yourself with your customer service.
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Today's Sprout Social shout out goes to Jeff Bullas, a fantastic social media marketer all the way from Australia. Follow him on Twitter at http://twitter.com/jeffbullas.
JAY TODAY SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer.
*** FOLLOW JAY BAER:
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Convince & Convert: http://www.convinceandconvert.com/category/podcasts/content-pros-podcast/
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Here's an idea... What if newspapers actually contained REAL news?!
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Today's Sprout Social shout out goes to CC Chapman, who is a fantastic author, blogger, and photographer and an overall great guy. Make sure you're following CC on social media at http://twitter.com/cc_chapman
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Check out the first ever search engine for marketing podcasts:
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Find More Jay:
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Just because something is temporarily successful doesn't mean it's going to stay successful over the long haul.
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Today's Sprout Social shout out goes to Tim Hayden, who is now VP of Marketing at Zignal Labs and is doing some really innovative stuff with real-time marketing. Follow Tim at http://twitter.com/thetimhayden
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Check out the first ever search engine for marketing podcasts:
http://marketingpodcasts.com
Find More Jay:
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I'm totally changing the way email marketing education works.
Can I count on you to be with me?
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OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Check out the first ever search engine for marketing podcasts:
http://marketingpodcasts.com
Find More Jay:
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The NHL has banned livestreaming in its arenas, which means you cannot use Meerkat or Periscope to record the playoff games (or any other games). But how with the NHL enforce this? How can any organization enforce this in the real world?
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Julien Smith, founder of Breather, which is an amazing rent-by-the-hour office solution for people who want to work, play, or nap while they're on the go. Breather just launched in Boston, so check out http://breather.com and follow Julien at http://twitter.com/julien
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Check out the first ever search engine for marketing podcasts:
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Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter
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Twitter has announced that they will allow users to send and receive direct messages without having to follow the account. Will this be the key that opens up new customer service avenues for businesses?
How often do you use Twitter for customer service as opposed to Facebook?
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Sean McGinnis, who is a really smart guy and the head of all things digital at Sears. Follow Sean at http://twitter.com/seanmcginnis
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Check out the first ever search engine for marketing podcasts:
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Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter
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"Mobilegeddon", also known as April 21st, is the day that Google changed their algorithm to punish websites for not being mobile-friendly. This is going to be the tipping point for businesses to embrace mobile.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Mitch Joel, a thought leader and prolific author and speaker who published a great post about the mobile future. Follow Mitch at http://twitter.com/mitchjoel
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
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Are media companies getting into the marketing software business?
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Frank Eliason, who is a genius about how customers can interact with businesses and vice versa in this modern age. Follow Frank at http://twitter.com/frankeliason and pick up his book on Amazon: http://www.amazon.com/At-Your-Service-Customers-Techniques/dp/1118217225/
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Check out the first ever search engine for marketing podcasts:
http://marketingpodcasts.com
Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter
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We talk a lot about Facebook and Twitter, but maybe the one to watch is LinkedIn. They just announced two big moves that I'm really excited about. Tune in to hear more.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Jason Miller who is the marketing director at LinkedIn and author of Welcome to the Funnel (http://www.welcometothefunnel.com/). Follow him at https://twitter.com/jasonmillerca
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Check out the first ever search engine for marketing podcasts:
http://marketingpodcasts.com
Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter
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What's the best way to build a brand from scratch? By identifying your differentiation factors and getting people from outside your organization to help you.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Steve Woodruff, owner of Clarity Therapy and a really great guy. Check out his site at http://www.stevewoodruff.com/get-clarity/ and follow him at https://twitter.com/swoodruff
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Check out the first ever search engine for marketing podcasts:
http://marketingpodcasts.com
Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter
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Nowadays, if people are unhappy, they take it public. And that makes the issue marketing's responsibility, not customer service's.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Shep Hyken, a terrific author and speaker about the customer service industry. Follow Shep at http://twitter.com/hyken
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Check out the first ever search engine for marketing podcasts:
http://marketingpodcasts.com
Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter
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It doesn't matter what the circumstances or the conditions are. Having class is important.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Dorie Clark, a fantastic speaker and author of the new book, Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It. Follow Dorie Clark at http://twitter.com/dorieclark
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Check out the first ever search engine for marketing podcasts:
http://marketingpodcasts.com
Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter
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I am the proud owner of a new Amazon Echo, which is like Siri for your house. It's pretty amazing because you can ask it for anything, but it is more than useful? Is the data that the Echo stores in its system going to come back to haunt us?
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Chuck Hemann, a social media and digital marketing analyst. Follow Chuck at http://twitter.com/chuckhemann
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Check out the first ever search engine for marketing podcasts:
http://marketingpodcasts.com
Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter
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When should we stop talking about a topic? When it's been discussed or when it's been implemented? Tune in to find out.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes out to Jason Falls, who is a great friend and marketer at Elasticity. Follow Jason on Twitter at http://twitter.com/jasonfalls
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Check out the first ever search engine for marketing podcasts:
http://marketingpodcasts.com
Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/newsletter
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So, Google wants to transform advertising once and for all? WATCH to find out what they're up to.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Mark Schaefer. Follow him at http://twitter.com/markwschaefer.
Also, Mark has a new book out called, "The Content Code." Get your copy on Amazon: http://amzn.to/1BRTcEd.
Shout out #2 goes to Tamsen Webster, who has been helping me with the presentation that accompanies my new book, Hug Your Hater. Find Tamsen on Twitter at http://twitter.com/tamadear and learn more about my new book at http://www.hugyourhaters.com.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.
Check out the first ever search engine for marketing podcasts:
http://marketingpodcasts.com
Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/new...
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Maybe Meerkat and Periscope are the greatest things ever, and it's going to be the end of live events as we know them.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes out to David Armano, who is head of all things digital at Edelman. Follow Mike at:https://twitter.com/davidarmano
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.
Check out the first ever search engine for marketing podcasts:
http://marketingpodcasts.com
Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/new...
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If you have to do the marketing basics, make them memorable. Otherwise you're just going to be blending in with the masses.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes out to Mike Corak, a dear friend and smart marketer at Ethology. Follow Mike at:https://twitter.com/mikecorak
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.
Check out the first ever search engine for marketing podcasts:
http://marketingpodcasts.com
Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/new...
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It's time to stop wasting your money promoting your social media accounts. Why? Find out in this episode of Jay Today.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes out to Scott Stratten, the king of rants and the author of UnMarketing as well as a number of other fantastic books. Follow him at: https://twitter.com/unmarketing
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.
Check out the first ever search engine for marketing podcasts:
http://marketingpodcasts.com
Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/new...
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Twitter may finally be able to catch up to Facebook's lead by embracing video. Combine Twitter's new video capabilities with the new livestreaming video app, Meerkat, and we will start to see a huge difference in the video marketing world.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Lee Odden, who leads a digital marketing agency in Minneapolis and is an extremely smart guy. If you're not following Lee, you're missing out - http://twitter.com/leeodden
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.
Check out the first ever search engine for marketing podcasts:
http://marketingpodcasts.com
Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter: http://www.convinceandconvert.com/new...
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Behavior on airplanes is so bad, we now have six more things that you should never do in the sky. Check out the original video here:http://youtu.be/-myRbUhM-Hw
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to the folks at Century 21, who are doing an unbelievably great job on social media. Follow them athttp://twitter.com/century21
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.
Check out the first ever search engine for marketing podcasts:
http://marketingpodcasts.com
Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter:http://www.convinceandconvert.com/new...
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Are we finally at the convergence of content marketing and social media software? A new announcement from Sprinklr proves that now might be the time for these digital marketing pieces to come together.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Tom Martin, author of the Invisible Sale. Tom is a wonderful speaker and a great guy. Follow him athttp://twitter.com/tommartin, and if you're in New Orleans, look him up and he'll give you the grand tour.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Check out the first ever search engine for marketing podcasts:
http://marketingpodcasts.com
Overwhelmed by the daily flood of social media news and happenings? Join 20,000 others and subscribe to Convince & Convert's newsletter:http://www.convinceandconvert.com/new...
Find More Jay:
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A lot of the "new stuff" that's out right now isn't really new; it's taking old things and making them easier, faster, and less complicated. Maybe the era of innovation is over.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Sandy Carter, who is head of the IBM social business team. Follow her at http://twitter.com/sandy_carter
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Check out the first ever search engine for marketing podcasts:
http://marketingpodcasts.com
Find More Jay:
https://www.facebook.com/jaybaer
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If you run a professional services firm, here are ten rules to live by.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Chris Johnson, founder of Simplifilm and the smart guy who put this list together to us. I know I'll be using it in my own business, and you should too. Follow Chris athttp://twitter.com/genuinechris
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Check out the first ever search engine for marketing podcasts:
http://marketingpodcasts.com
Find More Jay:
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https://plus.google.com/u/1/+JayBaer
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We've got all kinds of new technology, but can regulations keep up with it?
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Bryan Kramer, who joined me at the IBM event in Las Vegas that I was at this week. Bryan is an amazing speaker and marketer, so be sure to follow him athttp://twitter.com/bryankramer
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Check out the first ever search engine for marketing podcasts:
http://marketingpodcasts.com
Find More Jay:
https://www.facebook.com/jaybaer
https://twitter.com/jaybaer
https://plus.google.com/u/1/+JayBaer
http://instagram.com/jaybaer
https://www.linkedin.com/in/jasonbaer
The future of social media isn't going to be reaching your audience on social platforms, it's using those social platforms to reach your audience everywhere else.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Tom Webster from Edison Research. His team recently released a new study that shows that 46 million Americans have listened to podcasts in the last 30 days. That's no joke and is another big trend to watch. Follow Tom at http://twitter.com/webby2001
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Find More Jay:
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https://twitter.com/jaybaer
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https://www.linkedin.com/in/jasonbaer
If someone is saying yes, just get them to keep saying yes. I recently experienced this in downtown Denver with an Uber driver, and it was a win-win for both of us. Why don't we see this more often in the real world?
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Holly Hamann (http://twitter.com/hollyhamann) who is the VP of Marketing at TapInfluence, a network that connects brands to influencers. Follow Holly and TapInfluence in social media.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.
Find More Jay:
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http://instagram.com/jaybaer
https://www.linkedin.com/in/jasonbaer
Sometimes one person can ruin a company for you forever, and this could cost the company more than just one customer. Is this fair? Or is it just how the world works?
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Mark Sanborn, a terrific author and strategic speaker. Follow Mark in social media (http://twitter.com/mark_sanborn).
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.
Find More Jay:
https://www.facebook.com/jaybaer
https://twitter.com/jaybaer
https://plus.google.com/u/1/+JayBaer
http://instagram.com/jaybaer
https://www.linkedin.com/in/jasonbaer
Some things worth doing are worth doing really well. Here is the best thank you gift I've ever received, and it's from my team at Convince & Convert.
GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to everyone on the Convince & Convert team - Lisa, Kelly, Daniel, Chris, Zontee, Megan, Kim, Lauren, and Jess. Follow the team over athttp://twitter.com/convince
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Find More Jay:
https://www.facebook.com/jaybaer
https://twitter.com/jaybaer
https://plus.google.com/u/1/+JayBaer
http://instagram.com/jaybaer
https://www.linkedin.com/in/jasonbaer
Recently, Google and Twitter announced that tweets will appear again in search results. This is helpful for both parties, because the traditional utilization of Google has changed when it comes to real-time search.
GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Adam Singer, advocate for Google Analytics, blogger at The Future Buzz, and former guest on the Social Pros Podcast (http://www.convinceandconvert.com/pod...). Follow Adam in social (http://twitter.com/adamsinger).
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Find More Jay:
https://www.facebook.com/jaybaer
https://twitter.com/jaybaer
https://plus.google.com/u/1/+JayBaer
http://instagram.com/jaybaer
https://www.linkedin.com/in/jasonbaer
We talk badly about airline experiences all the time. But what kinds of stories do you think the airline staff has about us?
Here are six things, from my experience, that you should never, ever do on an airplane.
GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to DJ Waldow, a community manager, email marketer, and career coach. Follow DJ on Twitter (http://twitter.com/djwaldow).
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.
Find More Jay:
https://www.facebook.com/jaybaer
https://twitter.com/jaybaer
https://plus.google.com/u/1/+JayBaer
http://instagram.com/jaybaer
https://www.linkedin.com/in/jasonbaer
Are you giving yourself permission to make the story bigger? Take a tip from this real-life story of policemen who are trying to create Youtility for their community.
GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Mike Corak, VP of Strategy at Ethology, a wonderful digital and content marketing agency. Follow him on Twitter: https://twitter.com/mikecorak
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Are we about to finally crack the mobile marketing code? Learn about hyper-relevent, real-time mobile marketing ideas in this episode of Jay Today.
GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Michael Port, who has a new book coming out this fall, so keep an eye out. Follow him on Twitter: https://twitter.com/michaelport
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Either you support something or you don't. You don't get to pick and choose the conditions of your support. GoDaddy is the prime example of this idea in action.
GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Joe Chernov, VP of Content at Hubspot and a good friend. Follow him on Twitter: https://twitter.com/jchernov
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
In our zeal to be noticed, we are killing our most important words.
I recently read the "ultimate" guide to content marketing, but it was not that great. It was an okay guide to content marketing.
I also hear people using "awesome" and "remarkable" all the time, when really the things they're describing are not worthy of awe or remark.
Now that we've completely overused words like awesome, ultimate, and remarkable, where do we go from here? What words will we use now? I'm not sure, and would love to hear what you think.
GET MORE JAY TODAY & SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Nadine Dietz (nadinedietz1), the Chief Marketing Officer at the CMO Club with whom I am working on an awesome new ebook (stay tuned for more details on that).
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
I'm going to give you an easy way to know whether or not the people who work for or with you care enough about what you're doing.
We just bought a new car for my daughter who is officially legal to drive in Indiana, and my experience with the salesman was exceptional. Why? Because he was genuinely excited about the car that I was buying and knew more about it than anyone else.
On the other end of the spectrum, I overheard a woman on a phone call who was telling the person on the other line that the reason she left one job and went to a new one was because the one job offered more vacation days.
If all you care about is the number of vacation days you get and if your work always feels like work, you're not in the right job.
Here's my advice if you're an employer or manager:
Go talk to the people on your team and tell them, "We're going to double the amount of vacation days this year."
The people who are super excited about that are the ones that shouldn't be working at your company.
There are a lot of people out there who say you should follow your passion and find a job that you love. This isn't realistic for everyone because they have circumstances keeping them in a certain job for the money or the benefits. But that's not their fault; it's the employer's fault.
What you need to do as an employer is hire for passion and train for skills, not the other way around.
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Peter Shankman (http://twitter.com/petershankman), who has a new book called Zombie Loyalists that helps you learn how to turn your customers into raving, crazy fans. Check it out and follow him in social media (http://www.zombieloyalists.com/).
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
I got some sad news recently. Sports Illustrated has laid off its last six contract photographers and is going to go full freelance instead.
Sports Illustrated is known for its photography, so why would it let go of the people who helped make it known for this?
Southwest Airlines is still the only airline that offers a free checked bag and no change fees. They probably lose thousands if not millions of dollars each year by offering this, but they recognize that it's an important value-add to their customers, so that's why they continue to do it.
Taking the thing that made you special and getting rid of it is the worst thing you can do for your business. If I were running Sports Illustrated, I would make it nothing but pictures. I would capitalize on that amazing photography that put the magazine on the map.
Cutting your way to success has never worked, and it never will.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to CC Chapman (http://twitter.com/cc_chapman), a wonderful photographer and fantastic content marketer. I heard about this Sports Illustrator story from CC, and he's always a great source for marketing news.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
I ripped on Delta a few weeks ago because I felt like they were undercutting their most loyal members (http://youtu.be/Kg4U4ykTNjs). But sometimes a brand does something to win back your heart and your trust. I was in Atlanta making a connection on my way to sunny Puerto Vallarta, and the agents thanked me for being a platinum member when they scanned my boarding pass. Pretty standard behavior as far as I've seen, but what they did next surprised me. They scanned my wife's boarding pass and said:"Mrs. Baer, I just want to thank you for allowing your husband to live on our planes. Sometimes the wives get ignored, but I just want you to know how much we appreciate you."Wow! Talk about something that really changes the way you feel about an organization and makes your day. There are two lessons here for your business:1. It's the little things that count. Find small things that don't cost anything but time and desire to do and make them happen.2. Allow your team members to work off-script. These unplanned events are often the things that have the biggest impact on your organization.SUBSCRIBE: https://www.youtube.com/jaybaer00SPROUT SOCIAL SHOUT OUTToday's Sprout Social shout out goes to Lisa Loeffler (http://twitter.com/lisamloeffler), who is the publicity and events manager at Convince & Convert and helped plan this magnificent retreat for the team. She's also a great follow in social media and runs our new Convince Twitter account (http://twitter.com/convince). OUR SPONSORSCandidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.ABOUT JAY TODAYJay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.
When brands start using phrases like "bae" and "on fleek", it's not the slang that's the problem, it's the targeting.
One recent article about this use of slang among brands stated that they see it as a desperate attempt to connect with their audiences, and proof that they're not doing a great job of it.
I don't have a problem with brands using youth culture slang, especially if those brands are targeted to those younger demographics. The biggest issues occur when brands use that kind of language on Twitter.
Demographically, Twitter reaches a really broad cross-section, but has no ability to do any sort of targeting unless you pay for it. As a result, brands are pumping out this language to anyone in the world whether it makes sense to them or not. This is a problem. If you're going to use any kind of slang, make sure you're using it on the networks and to the audiences that actually know what you're talking about and can use that language in a sentence, otherwise you're totally missing the mark.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to my company, Convince & Convert (http://twitter.com/convince). We have finally started our own Twitter account, @convince, which I've been squatting on for 6 years. Give us a follow if you get a chance!
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.
You may think there are many things that could keep someone from doing their best, but the reality is that there's really only one reason why.
Some people don't do great work because they're not passionate - they don't love the client they're working with or the project they're on.
Some people are stretched too thin - they don't have the time to devote to doing great work.
The truth is that if you are passionate about your work and really love what you're doing, the time issue will fix itself. You make the time or find the time to be great because you want to, and everyone will benefit as a results.
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Peter Shankman (http://twitter.com/petershankman), who has a new book coming out about how to make passionate friends and fans for your brand. Check out his book, Zombie Loyalists (http://www.amazon.com/Zombie-Loyalist...)
Also, we have started a new Twitter account for Convince & Convert, so please take a look and give us a follow over athttp://twitter.com/convince
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.
Unless you're selling advertising, website traffic isn't really the goal.
In some recent research, the Content Marketing Institute found that the number one thing that ineffective content marketers have in common is that they use website traffic as a key success metric.
Instead of measuring views, consider actionable metrics like whether visitors tell their friends about you, make a purchase, or fill out a contact form. These deeper metrics are much more valuable when figuring out whether your content marketing has been successful.
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Jon Loomer (http://twitter.com/jonloomer) best person out there for Facebook advertising. Check out his blog and his courses for more information (http://www.jonloomer.com/).
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.
When I started the Jay Today show, I didn't know whether it would catch on or if people would like it. In the moments since launching the show, however, I've realized that the show's talkable trigger is its length. The show is only 3 minutes long each day, which is different from most video and audio podcasts. This is what has triggered a word of mouth marketing effect.
You may not plan your WOM feature; it's something might discover over time. But unless you have a talkable trigger for your product, service, or project, you're never going to be successful.
Today's Sprout Social shout out goes to Jason Keath, whose big social media event is happening right now in Orlando! Jason runs the blog at SocialFresh.com and also puts on a few intimate social media conferences. Follow Jason at https://twitter.com/jasonkeath
Jay Today (http://www.convinceandconvert.com/jay...) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
Is every email you send helping your brand image or hurting it?
In a recent Social Pros Podcast interview with Scott Stratten (http://www.convinceandconvert.com/soc...), we discussed the idea of a "brand pulse," which says that you are never neutral about a brand - you always have some level of negativity of positivity in your mind.
Now that it's so easy to press "send" to tens or hundreds or thousands of fans, it's more important than ever to really think and consider whether or not your emails are increasing your audience's love of your brand or not. And if you're not sure, chances are you're not.
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Tim Hayden (http://twitter.com/thetimhayden), your go-to guy on all things mobile. Follow Tim for tips and trends on using mobile to reach your audience.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.
The problem with technology is that it forces you to think that everybody uses technology.
What's happening at CES and the sharing economy in big cities isn't really happening in smaller town. This is a dangerous game to play because we think that everyone is using technology and social media, we start to create products and services that won't be consumed by the masses.
Take this ad that I found in my local paper - it's for a baby monkey doll called Clementine. If you order this weighted monkey doll for $99.99, you can expect to receive it at your house within 10-12 weeks (unless mobile app-delivered marijuana at your door within minutes or Amazon next-day delivery service).
This ad isn't from 50 years ago, it's from yesterday. There is a large percentage of this country that's more like that consumers who want a baby monkey doll than who want to know about the technology at CES.
You are not your own customer, and if you can remember that, you'll be better off.
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Viveka Von Rosen (http://twitter.com/linkedinexpert) is a wonderful marketer and LinkedIn expert who we had as a guest on the Social Pros Podcast this week, so stay tuned for her episode to go live next week on SocialPros.com.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
The economy is getting better than ever in the United States, and here's how I know it's true.
I was in New York City having lunch with a friend, and while the restaurant is generally good, the service was terrible. I couldn't even get a water refill. This experience reminded me of my thesis:
When service is bad, the economy is good.
This is because when the economy is good, the people who end up taking service jobs fall down the ladder of expertise. While it might be frustrating to get bad service, this might actually bode well for our economy. What do you think?
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out is for Laura Hall (http://twitter.com/laurahall), a super bright public relations professional in New York. Follow her on social media.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Are you as efficient as you could be at how you learn about marketing and business?
It's a really interesting time for podcasts. Recent research has shown that from 2013 to now, podcast consumption has increased to 15% of Americans. That means 15% of all Americans have listened to a podcast, which is a huge number of people. It's almost as many people as use Twitter or Instagram.
People are so busy. The more technology we have, the busier we get. That's why podcasting has is on the rise – it allows you to do something useful as you're doing something else that's useful.
As a result, today I'm announcing a new venture called MarketingPodcasts.com, a discovery engine for marketing podcasts. You can search by category, topic, audience approval rating, and more to find new podcasts to learn from. Check out the site and let me know what you think!
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Eric Boggs (http://twitter.com/ericboggs), who got me involved in podcasting and was the original co-host with me on Social Pros. Eric was formerly the CEO of Argyle Social and has now started a new company called RevBoss (http://revboss.com), which helps software companies drives sales.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Maybe it's too easy to send somebody an email. And maybe when you do, you're actually doing more harm than good.
I was hiding in the basement on Cyber Monday because I was inundated with emails from hundreds of companies, many of which I hadn't heard from in years.
I wasn't alone - people were getting multiple emails in the same day from the same brand, which is ridiculous. Yes, it may be true that Cyber Monday sales were up 8% over last year, but a lot people had to piss off a lot of other people to make this happen.
Instead of clicking a button to send an email, companies need to look at email value over the long term. Just because you made your Cyber Monday sales doesn't mean this strategy is going to pay off in the long run because it will likely cause ill will and unsubscribes.
You have to be thoughtful about what you're doing and what you're sending to your subscribers.
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Vanessa Sain-Dieguez (http://twitter.com/vsdieguez), who is in charge of social strategy for Hilton and was the brains behind the Hilton Suggest program which I talk about all the time. It's a great example of Youtility. Follow Vanessa in social media for more great ideas like this one.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Maybe it's too easy to send somebody an email. And maybe when you do, you're actually doing more harm than good.
I was hiding in the basement on Cyber Monday because I was inundated with emails from hundreds of companies, many of which I hadn't heard from in years.
I wasn't alone - people were getting multiple emails in the same day from the same brand, which is ridiculous. Yes, it may be true that Cyber Monday sales were up 8% over last year, but a lot people had to piss off a lot of other people to make this happen.
Instead of clicking a button to send an email, companies need to look at email value over the long term. Just because you made your Cyber Monday sales doesn't mean this strategy is going to pay off in the long run because it will likely cause ill will and unsubscribes.
You have to be thoughtful about what you're doing and what you're sending to your subscribers.
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Vanessa Sain-Dieguez (http://twitter.com/vsdieguez), who is in charge of social strategy for Hilton and was the brains behind the Hilton Suggest program which I talk about all the time. It's a great example of Youtility. Follow Vanessa in social media for more great ideas like this one.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
When are companies going to learn that nickel and diming their customers isn't going to work in the long haul?
For a 5 year period, I spent 100 nights per year in the same room at a Marriott hotel in Phoenix. I was there so often, in fact, that the manager invited me to his going away party when he switched jobs.
But I've recently learned that Marriott has petitioned to have all outside wireless connections banned in their hotels because, as they say, they're worried about people hacking their systems.
We all know, however, that it's because they want to charge for their wifi instead of letting customers access it for free. On the other hand, other major hotel brands are now offering FREE wifi because they realize that wifi isn't an amenity. It's a basic right to customers.
It reminds me of a few months ago when I was at Disney and they were charging per refill of soda. This is ridiculous. You're treating your customers like cattle. Enough of this. You won't see me at a whole lot of Marriotts in 2015, that's for sure.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out is for Shel Holtz (http://twitter.com/shelholtz), an amazing author and marketer who wrote a fantastic blog post about this wifi issue and made me aware of it. You can read the post here: http://holtz.com/blog/blog/an-open-le...
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Social media is never going to get the credit it deserves when driving commerce and here's why:
My wife gave me a brand new laptop bag for Christmas (for the first time ever, I told her exactly what I wanted). I had heard about the bag from my friend Rohit Bhargava, who recommended it in a private Facebook group that I'm a part of. The bag is not sold in the United States, so I gave my wife the link.
As a result, the bag company will never know that I heard about it from social media. Instead, they'll see it as direct traffic or potentially organic traffic from Google.
This is an important reminder for marketers. Just because you can't always see the impact of social media doesn't mean it doesn't exist. This is why brands are using surveys more and more to figure out what social media's true value is. How are you measuring the value of social in your marketing?
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Rohit Bhargava, a fantastic speaker and author of several books, including Likeonomics (which is a great read for every marketer).
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Is our addiction to Twitter ruining journalism?
Last week, I saw an article from People.com about Elon Musk, who is the founder of Tesla and SpaceX. It turned out Elon is divorcing his wife (again).
The interesting thing about this article was not the content, but the last sentence, which said that Elon Musk did not immediately tweet out a comment about the divorce.
Are people's tweets really what journalism is all about now? Are journalists unable to pick up the phone to get a statement about their reports or are they only going to use public tweets as facts?
I get it. It's tough to be a journalist these days and budgets are tight. But if you're still a working journalist, you need to hold yourself to a higher standard of reporting. Monitoring the Twitterverse is not journalism, and it's a lazy way of reporting. I hope this isn't the end of journalism as we know it.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Rory Vaden (http://twitter.com/rory_vaden), author of the new book Procrastinate on Purpose (http://www.amazon.com/Procrastinate-Purpose-Permissions-Multiply-Your/dp/0399170626). If you're a busy person with lots of responsibilities (aren't we all?), then you need to pick up this book!
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
You think you might need new or more content this year, but it's possible that the content you need might be right under your nose.
In all of the marketing trends and predictions for 2015, I've been saying the same thing: This year is going to be the year of cooperative content.
What do I mean by this? I mean that the content sources that you have at your disposal are vast and untapped. Everyone that works for you, every customer you have, and every business partner is potentially a content creator. You can use their skills and knowledge to create new and interesting content that helps drive revenue.
Stop thinking of content as some Hollywood film that you have to create and start considering the ways you can get your content out quickly. These Jay Today videos are recorded in my house with my iPhone, for example, yet we still get thousands of views each day.
You have so many content sources at your finger tips, and my challenge for you in 2015 is to figure out how to use them.
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SPROUT SOCIAL SHOUT OUT
Nick Westergaard (http://twitter.com/nickwestergaard) runs a company called Brand Driven Digital (http://www.branddrivendigital.com/) and also a fantastic conference called the Social Brand Forum. I recommend Nick in social media as well as his conference. Hope to see you there!
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
We're being told to do more faster, but is that always the best way?
The brisket that I made for Christmas Eve took about 12 hours when all was said and done. As a barbecue judge (it's true!), I've learned that all the best barbecue takes a really long time.
And although we're often better off now to be fast than be good, sometimes our customers don't want that. They want to self-serve educate and then make decisions later.
Gary Vaynerchuk said it best. He says that the problem with most marketers today is that they act like 19-year-old guys who want to close the deal on the first date.
Instead of always trying to close the deal, make sure you give your customers a second option besides "buy." Give them a chance to do something else, like subscribe to your blog or newsletter. That way, when enough time goes by for them to trust and feel comfortable with your brand, they will indeed want to give you their money.
As it turns out, all the great things in life actually require you to go slow.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Gary Vaynerchuk (http://twitter.com/garyvee) for that great quote and all the work he does in digital marketing.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Is your job massively in demand in 2015?
Recently, LinkedIn released their top 25 jobs of 2014. Number one was "Big Data Analyst", and many other technical and marketing jobs were included as well.
The number 5 most searched for professional skill on LinkedIn in 2014 was SEO and paid search. Despite the claims that "SEO is dead" and "content is king," helping people find and land on your website is still extremely important.
Will you reconsider the importance of search in 2015?
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Arnie Kuenn (http://twitter.com/arniek) of Vertical Measures, an SEO/SEM company out of Phoenix. I've worked with Arnie on various projects and books, and you should definitely check him out on social media, especially if you're placing more emphasis on search in the new year.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Is social media so important now that we should be teaching it as a mandatory class in high school?
In the UK, students are required to take a class on cyber security. Their idea is that since kids are using social media so pervasively, they should understand how their status updates and Instagram posts affect their privacy and their future. Of course, it begs the question: Should this class also be required here in the U.S. and across the world?
In San Francisco, some educators are saying that, well, kids need to know how to swim, but we don't teach that in school so why should we teach social media?
But if my mom, who has been a high school teacher for 30 years says, "Absolutely, we should be teaching social media in high school," then I agree.
What do you think?
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Kyle Lacy (https://twitter.com/kyleplacy), who is currently head of marketing at Salesforce Marketing Cloud, but is moving to OpenView Partners to lead their content in Boston. Check out Kyle and my "Baer Facts" videos (https://www.youtube.com/playlist?list=PLHYDWFM-nbDtRJa7o1QXzFETwx8vkFDeZ) and follow Kyle's insights in social media and content marketing.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Whatever you're scared of, here's how to fix that:
I'm recording this episode from a recording studio in Bloomington where I'm creating audio versions of my books.
I was freaked out about this process. What if people don't like the way they sound? What if I screw up?
I'm not a big believer in writing down your goals because I feel like you're limiting yourself. But many times when you're scared of something, it's all in the abstract.
To overcome your fears, write them down. Because when you take a piece of paper and write down all the things we're scared of, you can dimensionalize them, look them in the face, and overcome them.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Max Yoder (https://twitter.com/maxyoder), who is the co-founder and CEO of Lesson.ly. Lesson.ly is a super easy system for online training that we use at Convince & Convert and that you should check out for your own courses and trainings.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Sometimes when we try to use technology to solve problems, there's an easier way.
I have a personal story about this, which happened over Thanksgiving. I was going to a friend's farm to enjoy a deep fried turkey with some friends, when we realize we didn't have enough oil.
We drove over to the grocery store, only to realize neither one of us had our wallets. We couldn't pay for the oil!
Being the tech-type that I am, I went through every money app on my phone - Paypal, my banking app, Apple Pay, and others. I wasn't able to use any of them to pay for the oil at this grocery store.
Just when we thought we were out of luck, my friend made a novel suggestion:
"Why don't we just ask someone?"
Somewhat ashamed that I hadn't thought of this myself, we were able to convince someone to lend us the $15 to buy the oil with the promise that we would pay him back (more than double what he spent for his trouble).
Instead of using the "Uber" for whatever app on your phone to get something done, why not just pick up the phone and call someone? Or ask a friend? Maybe the tech is more trouble than it's worth and
sometimes, we fall prey to technology to the detriment of ourselves.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Mike Stelzner (http://twitter.com/mike_stelzner), a fantastic social media marketer who runs Social Media Examiner (http://socialmediaexaminer.com) and the Social Media Marketing Podcast (https://itunes.apple.com/us/podcast/social-media-marketing-podcast/id549899114?mt=2). Follow Mike on social media if you aren't already!
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
If you're some kind of drunk hobo dressed up as an Elmo in Times Square of Hollywood, that's not really doing much for the Elmo brand, is it?
In December, UPS is scheduled to deliver 580 million packages in the United States alone. But I've noticed that during the month of December with all of these deliveries, the UPS branding goes out the window. they're using Budget rental trucks, their friend's pickup, or some other mode of delivery, and they're looking haggard and worn.
Does it really benefit the company when you have so many customers or so many Elmos or so many non-Starbucks employees working at the airport Starbucks?
Sometimes, the zest for growth actually hurts your customer experience because you are cobbling together a delivery strategy without the proper resources.
I'm not certain that customer service and branding can survive being that busy and that big. What do you think?
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Lauren Teague (https://twitter.com/laurentee), formerly of the PGA Tour, is now working as part of the Convince & Convert team along with some of her other projects. So excited to have Lauren on the team. Learn more about us here: http://www.convinceandconvert.com/about-us/
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Maybe hashtags are more trouble than they're worth.
There was a recent Twitter controversy in Indianapolis surrounding the protestors that were arrested for blocking traffic on Sunday night, and the Indianapolis newspaper had contacted me to see what I thought about it.
You can read more about the situation here (http://www.indystar.com/story/news/crime/2014/12/05/critics-condemn-impd-wecanbreathe-tweet/19941857/), but in general, I've noticed that in a lot of cases when Twitter goes bad, its' because of the hashtag. It could be a simple typo or misunderstanding, or it could be a larger case of misused newsjacking.
We're addicted to speed and brevity now, but Twitter is already a short form social network site. Hashtags are like a shortcut within a shortcut. We need to be conscious of this and be extremely careful about how and when we use hashtags to avoid these kinds of issues.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Mitch Joel (http://twitter.com/mitchjoel), a legendary digital marketing and one of the original marketing podcasters. His show, Six Pixels of Separation is worth checking out today - http://www.twistimage.com/tag/podcast
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
More than ever, businesses, especially big B2B companies, need to create content. And they're trying to find creative and interesting ways to create that content, oftentimes tapping into the knowledge of their own employees.
The problem they encounter is that the engineer or the artist or whoever holds the knowledge is not interested in writing a blog post or shooting a video for the company marketing efforts.
Instead of relying on them, worry about getting the content first, and worry about the format second.
Get the information out of the person's head however you can and then take that information to create content on your own.
There's a company called Backbone Media that got people on the phone and interviewed them about 2015 trends. They then took those telephone interviews and created blog posts and videos out of them. This way, the people being interviewed didn't have to worry about writing anything or sending any tweets. All they had to do was get on the phone and talk for a couple minutes.
Another example of this idea is what we do here with the Jay Today show. We create 8 pieces of content out of the Jay Today show, and I outlined our process on the Convince & Convert blog last week: http://www.convinceandconvert.com/content-marketing/how-to-make-8-pieces-of-content-from-1-piece-of-content/
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SPROUT SOCIAL SHOUT OUT
Amber Naslund (ambercadabra), co-author of The NOW Revolution, now works at Sysomos, and will be the co-host of a new podcast that we're launching called Content Pros. Stay tuned for the launch of that in January!
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
What's the point of accruing airline miles if you can't even use them?
If you've ever tried to use airline miles to book a flight, then you know how difficult it can be. But what if you were able to use airline miles for something other than air travel?
United Airlines is partnering with their terminal in Newark to offer a new program where customers can use their United miles to pay for food and beverages. This sounds like a brilliant idea given the amount of miles that people have, but never get to spend.
Now, if they could tie this into Apple Pay, I'd be all over it!
Is there something else besides actual flights that you'd use airline miles to pay for? Let me know in the comments.
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Colin Haas (http://twitter.com/colinmhaas), who is the marketing manager for Paradox Creator, and is also one of the lead reviewers for MarketingPodcasts.com. Colin sent me these amazing cookies as a holiday gift, and they're some of the best food-related gifts I've ever had! Check out Carol's Cookies: http://www.carolscookies.com/
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Just because something exists in popular culture, doesn't mean you have to use it as a platform for click-bait.
The new Hunger Games movie just came out last Friday (at the time this episode was recorded). And almost immediately after the film was released, people started writing articles about things like "what PR pros can learn about crisis management from the Hunger Games".
Writing articles that tie into pop culture events doesn't build your thought leadership in the industry. In fact, I believe it does the opposite. Instead of trying to relate to what's happening in Hollywood, why not just write the post about what you actually know about your top tips for crisis communications?
Everyone has written a blog post about pop culture (including me). But we have to draw the line somewhere, because trying to tie marketing and communications into pop culture events is ridiculous.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Heather Whaling (http://twitter.com/prTini), a fantastic PR professional who has developed the public relations plan for MarketingPodcasts.com, my new project that helps you learn about the best marketing podcasts in the world.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Why do people think it's okay to bribe their customers to talk about them in social media?
There's a company down in SoHo that is offering a deal to its customers: If you mention them on Twitter, they will give you dollars off of your purchase. Customers will get $1 for every 500 followers they have up to $20.
The company makes gourmet onesies for adults. Just because someone has 10,000 followers and the person tweets about it, doesn't mean the person is influential about onesies or even cares about them. It also doesn't mean that anything will listen to the person who mentions the company just because they talked about them on social.
Quit worrying about audience and start worrying about creating the kind of experience that people actually want to create content about. Give them something they care about and they'll go ahead and create social media content on their own because they want to.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goest to Ted Rubin (twitter.com/tedrubin), the co-author of Return on Relationship (http://www.amazon.com/Return-Relationship-Kathryn-Rose/dp/1622958209). I can't wait to see Ted's face when he hears about what this company is doing!
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Facebook already has all your free time. Will they get your business too?
Facebook recently announced that it is releasing a business tool that will allow companies and teams to communicate internally, share files, and exchange feedback. It will look like Facebook but will compete with Yammer and other internal communications tools.
I would imagine that business professionals, and especially IT professionals, might feel dubious about giving Facebook even more of their personal information. Plus, there are already companies that are doing this, and doing a great job at it I might add. It's hard to know if this will catch on or if it will flop.
So, what do you think? Would YOU use Facebook for Business?
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Guy Kawasaki (https://twitter.com/guykawasaki), who is a brilliant social media marketer and Chief Evangelist at visual marketing tool, Canva. He and Peg Fitzpatrick are coming out with a new book called The Art of Social Media (http://www.amazon.com/The-Art-Social-Media-Power/dp/1591848075/ref=tmm_hrd_title_0) and they will also be guests on the Social Pros Podcast that airs this week. Check out SocialPros.com to listen tomorrow.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
After creating your online videos, are you putting them in the wrong place?
We talked about the success of the ALS Ice Bucket Challenge a few months ago and the small Facebook shift that helped make it so successful (watch that episode here:https://www.youtube.com/watch?v=FtUFA...).
Coupled with the auto play functionality from Facebook, new research from Business Insider has found that Facebook may be more engaging for audiences than YouTube. The example they showed was from a British company, whose latest video saw almost 40% of the total shares come from Facebook. Plus, among the people who watched the video on Facebook, the sharing ratio was 5%. Compare that to YouTube? Only 1%.
I can say first hand that we are seeing traction for the Jay Today show from Facebook. We put the show on YouTube, Facebook, and iTunes, and we're seeing more views and shares on Facebook than any other place.
If I'm a brand now, and I have a short-form video like this one, I am most definitely putting my videos on YouTube AND Facebook.
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
DJ Waldow (http://twitter.com/djwaldow), who is starting a new business called Coach DJ. If you're thinking about making a career switch in the near future, talk to DJ - http://coach-dj.com.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Are Amazon and Ali Baba going to dominate our lives in ways that Google and Apple never will?
Amazon has introduced a new tool called Echo. It's basically Siri, but as a standalone device that's not connected to your phone. You can ask it for any information, like weather or sports scores, and you can also ask it for things like toilet paper and books.
That's because it's connected to Amazon's e-commerce system, and I'd imagine more partnerships will be coming soon.
This is a very interesting and potentially scary development because it is taking our buying process from one click to zero clicks. Now, instead of going to the store or browsing online, all of our shopping can theoretically be done with our voice.
Commerce is ultimately the key to our hearts. Commerce is the killer app. And that's why Echo is going to change everything. Whoever controls commerce is going to control the household.
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Chris Penn (http://twitter.com/cspenn), who is one of the smartest marketers in the business and, in my opinion, releases the best newsletter in the business every Sunday. Subscribe here: http://www.christopherspenn.com/newsletter/
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Are you putting all of your emphasis on social media measurement on exactly the wrong thing?
I recently did a webinar with social media management platform, Expion, about cross-channel analytics. Albert Chou, CIO of Expion, brought up a great point: We've got tons of social media measures of outputs, but we are not always measuring the input.
Forget about how your social media activities perform for a minute. How much does it actually cost to do these social media activities?
We can measure outputs very easily, but we almost never take the time measuring the inputs. Yet we cannot figure out ROI without knowing what the "I" is. If you take the time to do these calculations, your understanding of where you are in social media will be much more clear.
Expion.com will have the replay of the webinar soon, so check them out!
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Nick Cicero (http://twitter.com/nickcicero), a really smart marketer (who actually used to work at Expion) and is on the cutting edge of social media strategy. Fun fact about Nick: he's also a jazz trumpeter!
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
In your marketing department, are you asking the exact wrong question?
I recently got an interesting question from an attendee at one of the events I was speaking at. I was asked, "What companies like ours are doing this kind of marketing?"
If you always seek inspiration from others or need to see case studies to prove that something works, you're doing it wrong. Instead of being sure that something has worked in the past, why not try asking yourself, "What would our customers genuinely love?" What would make them excited about receiving your marketing materials?
If all you care about is averages, then you'll never be anything other than an average marketer.
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SPROUT SOCIAL SHOUT OUT
Mack Collier (http://twitter.com/mackcollier), someone who is decidedly not average. Mack is a thought leader and author of Think Like a Rock Star (http://www.amazon.com/Think-Like-Rock-Star-Strategies/dp/0071806091/), which teaches some great lessons about how to turn customers into fans.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Are you cutting off your nose to spite your face?
I'm coming to you from Orlando, FL, where the feeling of Disney World roams wild. And I noticed that one of the things Disney has implemented is a technology system that measures how many refills you get on the soda you bought. Using a microchip on the bottom of the cup and a video screen above that displays how many refills you have left.
This reminded me of a case study that I did for Youtility on Holiday World. At Holiday World, you get soda for free. It's true: You can free drink soda until you pass out at Holiday World.
There are a lot of differences between Holiday World and Disney World, of course, but how much do you think this fancy soda measurement cost to implement? And it is really helping their bottom line or their customers?
Sometimes I wonder if we don't actually cause ourselves more harm than good. And maybe we could do without microchips in our soda cups.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Andy Sernovitz (http://twitter.com/sernovitz), best-selling author of Word of Mouth Marketing (http://wordofmouthbook.com/) and an all-around great guy.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
I get the same question over and over at the many, many events that I speak at each year. People are always wondering how they can possibly create all this content around what they're doing without having someone steal their "secret sauce."
And I tell them the same thing every time:
The sauce that you think is secret isn't actually secret.
Your competitors already know what you're doing and how you're doing it. And your potential clients or prospects aren't going to steal your thunder just by reading a blog post or another piece of content that you've created.
Just because you have a list of ingredients, it doesn't mean that you're a chef.
Stop worrying about giving away information and just give away information that your customers and clients want. It will work.
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Brian Fanzo (http://twitter.com/iSocialFanz), Chief Digital Strategist at Broadsuite in Phoenix, AZ. Check out Brian on social media for his smart ideas on marketing and strategy.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
If you were given the choice to log into websites with your email address or your phone number, which would you choose?
Twitter has announced a new platform called Digits, which allows you to log in to any application the Twitter powers with your mobile phone number and password. McDonald's is an early partner of this program and is allowing users to download coupons using their phone numbers and without downloading any special application or software. Pretty neat.
In addition to the ease of use, it's possible that using phone numbers will allow us to be a little more careful with our logins as opposed to email addresses, which we throw around all the time to sign up for things.
But what do you think? Is the phone number too personal? Which would you prefer?
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Peter Shankman (http://twitter.com/shankman), author, speaker, and founder of HARO. He has a new book coming out in January called Zombie Loyalists, which should be fantastic. Check out the book here - http://www.amazon.com/Zombie-Loyalist... and follow Peter if you aren't already!
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
If you were given the choice to log into websites with your email address or your phone number, which would you choose?
Twitter has announced a new platform called Digits, which allows you to log in to any application the Twitter powers with your mobile phone number and password. McDonald's is an early partner of this program and is allowing users to download coupons using their phone numbers and without downloading any special application or software. Pretty neat.
In addition to the ease of use, it's possible that using phone numbers will allow us to be a little more careful with our logins as opposed to email addresses, which we throw around all the time to sign up for things.
But what do you think? Is the phone number too personal? Which would you prefer?
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Peter Shankman (http://twitter.com/shankman), author, speaker, and founder of HARO. He has a new book coming out in January called Zombie Loyalists, which should be fantastic. Check out the book here - http://www.amazon.com/Zombie-Loyalist... and follow Peter if you aren't already!
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
I had an interesting interaction in Kansas City with the Budget rental car company. I am a Budget Fast Break member, which means that I get to reserve my car in advance and then arrive to the location with a car waiting for me.
In this situation however, I arrived to my space and there was no car.
The woman in the office told me they were sold out and all they had available was a mini van. And it bothered me because what's the point of my Fast Break membership if there's no car available for me?
The situation wouldn't have been so unpleasant if she had said the two magic words of business:
"I'm sorry."
If you can teach everyone in your company to be sorry when things go wrong, or at least say sorry even if it wasn't your fault, people will respond more favorably to your overall business, especially in sticky situations.
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to John Jantsch (http://twitter.com/ducttape), an expert marketer, author of many books, an amazing public speaker, and a guy worth following in social media.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
The problem with Google isn't revenue or growth. Google is a victim of our own expectations.
People are freaking out because Google's growth rate has slowed. That's true, but let's be realistic – their growth rate is currently at 17%, which is still crazy.
When you've reach ubiquity, growth WILL slow. That's just math. The same thing has happened to Facebook. And now that Facebook is starting to implement some of the services that Google offers, they will likely take a piece of Google's revenue. But Google's model is changing and not everyone is necessarily on board. At this point, this is an expectation problem on our end, not a company problem with Google.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Bob Knorpp (http://twitter.com/bobknorpp). Bob is the host of the Beancast, one of the best podcasts out there. And if you love podcasts, check out my new podcast review site, MarketingPodcasts.com, and enter your email address to be alerted when we launch.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
What if you found a way to build extreme trust BEFORE you ever interacted with a customer?
After a recent event, I was approached by an attendee who runs his own dental practice. He told me about an amazing program that he runs at his office. Every Friday, he is given a call sheet of all the people who are coming in the following week and are new to the practice. He calls these patients over the weekend and asks them if they have any questions before they come in.
This blows the minds of his new patients because doctors don't normally do this. And it builds immediate trust among the patients because they feel like this doctor is looking out for them and genuinely cares about their needs.
How can we do the same things in our businesses? I can guarantee that there are more things that we can do to build trust among our prospects before we ever sell to them.
How are you building trust before the transaction?
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SPROUT SOCIAL SHOUT OUT
How you treat people is up to you, not up to your circumstances.
I recently had the chance to meet and interview Ron Howard, who is extremely humble and kind. I was a little surprised because of his massive success. But it got me thinking – why wouldn't he be?
Similarly, I was told several times over the last couple of weeks from conference directors and events coordinators that they were impressed that I was so approachable. Yes, things are going pretty well in Jay Baer Land, but success doesn't give me the right to be a jerk. And being successful doesn't have to equal being inaccessible.
Think about it: Just because you're doing well doesn't mean you should treat people any differently. People notice whether or not your approachable. And it's you're responsibility to make that decision.
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Ron Howard (http://twitter.com/realronhoward), an amazingly talented and successful guy who is still extremely kind, down to earth, and approachable.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Are you prepared for the new era of three-way digital marketing?
While organic reach continues to decline, now is the time to incorporate paid social media and paid search into your overall digital marketing strategy.
And, because of the influence that search has over social media and vice versa, I predict that the "social media team" will turn into simply the marketing team, overseeing social, content, and search including both paid and organic elements. It's more important than ever for your team to understand all aspects of these digital marketing tactics, so take the time to train them now.
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Jon Loomer (http://twitter.com/jonloomer) who is one of the premiere experts in paid Facebook advertising, so check him out for help on this very topic.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.
Delta recently sent me an email telling me that in order to keep the same frequent flyer rewards, I have to spend more money. They said, "If everyone is a frequent flyer, no one is a frequent flyer."
Really, Delta? You couldn't just tell me that your costs are going up and that you need to change the structure of your program? Instead you had to come up with some story about how frequent flyers and non-frequent flyers can't be in the same tier? This is bad form, and I think Delta is losing a lot of trust from its loyal customers by doing this.
When you wrap up your information in a load of crap, your customers will trust you less, not more, so don't underestimate them. They're smarter than you think.
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Jess Ostroff (http://twitter.com/jessostroff), founder of Don't Panic Management (http://dontpanicmgmt.com) and Managing Editor of Convince & Convert (http://convinceandconvert.com). Jess helps with much of the Convince & Convert content as well as with many of our other friends out there in the marketing and PR world.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Newsflash: Visuals matter.
I would even venture to say that visuals matter more than words. Because if you don't have a great visual, people aren't going to click through to read those words that are so important to you.
And it's not just any visual - it's high-quality visuals. Adding a stock photo to your content isn't going to be what gets your content read. It needs to be good-looking and compelling. If your featured images suck, it doesn't say much about you and your content.
Furthermore, your visuals must work on mobile, because more and more people are consuming and sharing content through those handheld tiny screens.
If you're not working to create better visuals to market yourself, it's time to start.
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Jason Wiser (http://twitter.com/ontracktips). Jason creates video hangouts on his Google+ page to help small business owners grow with marketing and other expert tips, and he has recently set up 3-minute versions inspired by the Jay Today show. Check him out: https://plus.google.com/+JasonTWiser
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Just because you can doesn't mean you should.
Yet businesses often try to do everything, even if it's not going to have a great outcome.
The most important word in business isn't yes - it's no. Have the courage to make the decision NOT to do something if it doesn't make your customers happy.
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Jonathan Wichmann (http://twitter.com/jonathanwich), who was one of the first guests on the Social Pros Podcast (http://socialpros.com) when he worked at Maersk. Now, he is off on his own consulting B2B marketers throughout Europe. Give him a follow for great marketing advice, especially for B2B.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Wondering what people think about your products or services?
Why not ask your customers?
A few recent examples reminded me how valuable this is. From a restaurant offering a discount for providing feedback to an app that asked for testimonials in exchange for free prizes, these kinds of questions can provide you with invaluable information about your company.
It's not your customers' responsibility provide you with their reviews. It's your responsibility to ask.
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Heidi Cohen (http://twitter.com/heidicohen), a prolific writer and digital marketing professional who blogs at HeidiCohen.com.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Are you doing things in your business just for the sake of doing it? Because it's always been done that way? There are many, many things in hotel rooms, for example, that are there because they've always been there. But I never use them. Why not put things in hotel rooms that people actually use or save the money from worthless things to upgrade the rooms or lower the room rates? Think about whether the things that you do and the things that you are offering are actually useful for your team or your customers. If they're not, consider rethinking your strategies and processes so that you aren't doing things just because history said so. SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Scott Stratten, a fantastic social marketer, speaker, and author. I was fortunate enough to read an advance copy of his new book, UnSelling, and it's definitely one to add to your list. It will be released on September 29th, so grab your copy now: http://www.amazon.com/UnSelling-Customer-Experience-Scott-Stratten/dp/1118943007/ref=sr_1_1?ie=UTF8&qid=1411749485&sr=8-1&keywords=unselling OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.
Success isn't owned. It's leased. And rent is due every single day. If you're not consistently improving your game, someone else is. So, if you want to be the best, you need to work on it every day. That's because someone else will always be trying to take away whatever you have built for yourself. It doesn't matter what type of work you do - there is always going to be someone else who is coming for your success. There are no days off. What can you do today to climb that mountain and stay on top? SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Michael Brenner (http://twitter.com/brennermichael), who is one of the best people to learn from when it comes to content marketing. Formerly of SAP and now at NewsCred, Michael is a great personal to follow today. OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.
Every time someone complains on social media (or any other channel), it's not because of social media. It's not even a customer service issue. It's almost always a hiring problem, a training problem, or a management problem. It's because a person at your company did not do their job adequately. While you should always answer the complaint as soon as possible, don't forget to dig deeper. Figure out what the human failure was that caused the customer to reach out or complain in the first place. This is how you can avoid future social media complaints and make your business better. SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT Today's Sprout Social shout out goes to Justin Levy (https://twitter.com/justinlevy), head of global social media at Citrix. A smart, talented, and overall fantastic person, Justin has been dealing with some serious health problems. He is blogging about his journey at Built Unstoppable (http://www.builtunstoppable.com/), and we wish him the very best in his recovery. Get well soon, Justin!
OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.
Is this the beginning of the end of celebrity culture in America? It has been a tough week for celebrities, including backlash against athletes like Ray Rice and Adrian Peterson, plus musicians like U2 and Robin Thicke. But the one issue that is making me crazy right now is what happened with Rihanna and her spot that was pulled from CBS (http://www.cnn.com/2014/09/16/showbiz/tv/rihanna-cbs-thursday-night-football/). CBS, who thought they were doing the right thing by removing a song that was performed by a woman who was a victim herself of domestic violence, was slammed by Rihanna. Clearly, she believes more in selling records than supporting the fight against domestic violence. It's time for a values check. These celebrities are standing in the spotlight, making bad decisions, and sending the wrong message to our kids. Businesses must consider this when choosing whether to work with valued consumers, who already love your business, and potential "influencers", whom you'll have to persuade to love your business. Stop running your company as if you are going to recruit Rihanna to support it. SUBSCRIBE: https://www.youtube.com/jaybaer00
OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.
Times have changed, and the traditional method of walking by a store to see what they have is becoming obsolete. Instead, potential buyers are educating themselves on what your company has to offer before they ever pick up a phone, send a contact form, or click a button. As a result, you must offer as much information as possible on your website so that there is no confusion about whether your products or services are right for your audience. If a prospect has to pick up the phone to find out the answer to a question about their product, you're doing it wrong.
SUBSCRIBE: https://www.youtube.com/jaybaer00 SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Joe Pulizzi (http://twitter.com/joepulizzi), the head of Content Marketing Institute and who some call the Godfather of Content Marketing. Check out Joe's new book, Epic Content Marketing (http://www.amazon.com/Epic-Content-Marketing-Different-Customers/dp/0071819894).
OUR SPONSORS Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter. Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter. ABOUT JAY TODAY Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Unless you're selling advertising, website traffic isn't really the goal.
In some recent research, the Content Marketing Institute found that the number one thing that ineffective content marketers have in common is that they use website traffic as a key success metric.
Instead of measuring views, consider actionable metrics like whether visitors tell their friends about you, make a purchase, or fill out a contact form. These deeper metrics are much more valuable when figuring out whether your content marketing has been successful.
SUBSCRIBE: https://www.youtube.com/jaybaer00
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Jon Loomer (http://twitter.com/jonloomer) best person out there for Facebook advertising. Check out his blog and his courses for more information (http://www.jonloomer.com/).
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
There are 2 marketing trends that we can glean from a pine tree:
1) Marketing sideways: It's not always about your products and services. Sometimes, it's taking something that would be useful to your customers and giving it to them to offer additional value. This pine tree, for example, was provided to a friend by their real estate company to make their yard more beautiful.
2) Small business: In addition to a free pine tree, the real estate company offered $1,000 off the next real estate purchase. This is a great way to create loyal customers, especially for smaller businesses that can offer that personal touch.
Speaking of real estate, my new ebook, Youtility for Real Estate, is now available for pre-order here: http://www.amazon.com/Youtility-Real-Estate-Professionals-Specialfrom-ebook/dp/B00MNNAOPS
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Adam Buchanan (http://twitter.com/adam_buchanan), who does social media for Cabela's, and this very pine tree was found in his yard!
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
After an experience in a hotel with the famous Sleep Number bed, I realized that having the option to choose my sleep number when I wasn't familiar with it wasn't easier for me - it was harder.
And this same paradox of choice plagues businesses just as much as it plagues travelers. If you offer too many choices, people will get lost and give up. I see this most commonly on business websites, where multiple links, navigation bars, and color schemes take away from what exactly the company wants me to do on their site.
Remember only include options on your website that either drive a specific behavior or lead someone directly and consistently to your desired funnel.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Lee Odden (http://twitter.com/leeodden), who runs the TopRank Online Marketing Blog (http://www.toprankblog.com/) and consults on all things digital marketing and social media.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
THE SHOW
Today's episode comes to you live from Fargo, ND, where a new announcement from the PGA is sparking some serious debate.
The Ryder Cup has banned the use of social media by fans and players.
Seriously?
This is the most ridiculous concept I have ever heard of. Perhaps they're trying to protect their video rights, or perhaps they are living in the stone age, but this is a terrible decision.
The PGA is absolutely insane. And they'll realize it soon after this event.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Josh Lysne (http://twitter.com/jlysne), who work for Flint and Ad Farm and is a good friend and client of Convince & Convert.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration athttp://bit.ly/JayToday.
THE SHOW
Hubspot recently announced their IPO, which raised a lot of questions among marketers and business people alike.
Tom Webster, a fantastic research and analytics guy at Edison Research, wrote a blog post for Convince & Convert about the IPO that sparked a huge discussion (http://www.convinceandconvert.com/digital-marketing/is-inbound-marketing-actually-profitable-or-just-a-slogan/).
Brian Clark was one part of the discussion, and he brought up his opinion which was that at the end of the day, the product itself matters more than the marketing.
Ultimately, marketing is dependent on the entire company. If your company's products or services aren't great, the marketing team won't be appreciated, even if they're doing great work. Likewise, great companies with great products have marketers that are often overappreciated and overrated because they make the team that is already good look great.
At the end of the day, there is only so much marketers can do, and it's important to take a team approach to business and marketing for success.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to the one and only Brian Clark (http://twitter.com/brianclark) who started Copyblogger way back in the day and is one of the original content marketing experts. Follow Brian now if you aren't already.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
THE SHOW
A recent statistic showed that 80% of the average American's time online is spent on 15 websites or fewer.
It's likely the same scenario for the way Americans shop and watch TV - we choose our favorite 5-15 places or channels to spend our time.
This is extremely important for marketers because while you should focus some of your efforts on your own website content, you should focus more of them on the other websites and channels out there that your audience is already visiting such as Facebook, Youtube, Slideshare, and more.
Think of your content marketing as a digital dandelion - your website is the stalk and the other networks and channels are the seeds. The magic of successful content marketing really lies in the seeds, because your website will never be one of the 15 websites that the average American spends most of their time.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to David Meerman Scott (http://twitter.com/dmscott) who is a prolific author and digital marketing leader. Follow him on social media and check out his new book, The New Rules of Selling, which has lots of great information on the confluence of digital marketing and the new form of salesmanship.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
THE SHOW
We're all about finding new ways to be helpful to fans and customers instead of always trying to sell to them, and these two new examples of Youtility will knock your socks off.
During a recent trip to Arizona, Jay heard an awesome commercial on the radio about a car dealer who bought a band for one of its Facebook fan's wedding. The Valley Honda Dealers participate in what they call "Random Acts of Helpfulness," and this radio commercial showcased their helpful nature, not their car promotions. While we're not sure what the outcome was in terms of ROI, that is one helpful treat that this fan will never forget.
Another great example of Youtility is one that can actually save lives. A couple of college students developed a nail polish that people can use to help detect the presence of date-rape drugs in their drinks. Learn more: http://www.cbsnews.com/news/nail-polish-may-help-detect-date-rape-drugs/
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Greg Taylor (http://twitter.com/grtaylor2), an awesome WordPress developer who helped build the Convince & Convert site, our new MarketingPodcasts site, and he also runs his own daily video show, MarketingPress TV, which you can check out at http://marketingpress.com/category/wordpress-video/
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
THE SHOW
Facebook has released some new information that is important for marketers to note.
Now, if you post something on Facebook that people click on but then click right back to Facebook, that shows Facebook that the quality of that link or article isn't great, so Facebook will devalue it and not show it in the newsfeed.
Google has been doing this for many years, and it's one of the ways they rank ads. Facebook has adopted this technology, which is great for all of us because it will help remove spam and those famous click-baiting articles.
The second thing that Facebook has done is that it is putting more emphasis on showing links instead of images.
What does this mean for you?
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Be sure to build landing pages and share articles that are relevant and effective to your audience.
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Make sure anything you're linking to has a good signature image and coherent description so that when you add a link to Facebook, it pulls in quality information.
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SPROUT SOCIAL SHOUT OUT
Jason Falls (http://twitter.com/jasonfalls), founder of Social Media Explorer, is a pioneer in social media and has a big announcement coming soon, so follow him to find out.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
THE SHOW
JD Power & Associates surveyed 1900 American consumers, and found that only 1% of consumers used social media when shopping for a new or used vehicle.
No kidding!
When would you ever use social media to buy a car? You wouldn't.
Social media is not a direct-response channel. It's about taking people who like you and making them love you. Remember that as you're developing your own strategy.
Tune in to meet Sharpie, Jay's daughter's new hedgehog, live and in the flesh!
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Robert Rose (http://twitter.com/robert_rose), lead strategist for the Content Marketing Institute and amazing digital marketing strategist, writer, and podcaster.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
THE SHOW
As of last week, Slideshare has announced that all of its features, including the ones that were only available on a PRO account, are now free.
In addition to a customized background and the ability to embed video into your presentations, you may now set up lead capturing tools in your Slideshare presentations.
This is especially useful for any business that is looking to generate more qualified leads, and you can implement the feature now absolutely free (http://Slideshare.net).
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Chris Sietsema, who works as a digital marketing strategist for Convince & Convert and also runs his own agency - Teach to Fish Digital. Chris is extremely knowledgable in all things digital marketing, but especially email. He writes a monthly newsletter called The Email Email, which is all about, you guessed it, email! Subscribe here: http://teachtofishdigital.com/emailemail/
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
THE SHOW
Jay has recently started using the LinkedIn Publishing platform to repurpose popular blog posts, and even transcriptions of the Jay Today show, to reach new audiences.
But a strange thing has happened since publishing - tons of new connection requests that Jay doesn't know are flooding into his inbox.
LinkedIn always seemed different than other networks in that it was about connecting with people that you know IRL, whereas Twitter and Google+ are more public "follow" networks where it's about making new connections. The great thing about LinkedIn has been that there is less noise and more great content from people we know.
But maybe we're using LinkedIn all wrong. What do you think?
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to DJ Waldow (http://twitter.com/djwaldow) who is starting a new email newsletter about rediscovering his passion while helping others do the same (http://socialbutterflyguy.com/).
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
THE SHOW
If you haven't seen your friends douse themselves in ice to support ALS research yet, you're probably living under a rock.
The ALS Ice Bucket challenge has raised over $13.3 million (compared to $1.7 million last year) and has over 260,000 new donors.
Why is the ice bucket challenge so effective? 2 reasons:
1) It plays on the power of video, which is much more visceral and experiential than text or photo could ever be.
2) It happened concurrently with the new Facebook update that now allows videos to autoplay in your news feed.
The other important reason this challenge has succeeded is that it wasn't ALS who asked people to dump ice on their heads, it's friends. And while we may not all have a personal connection to ALS, we do have personal connections to our colleagues and friends so we want to support the cause in their honor.
This is a lesson that all businesses, not just non-profits can learn from: Social media is about people, not logos, and it's the individual connectivity that makes campaigns successful.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out is a three-part challenge to Sally Hogshead (http://twitter.com/sallyhogshead), author of the new book, How the World Sees You (http://www.amazon.com/How-World-Sees-You-Fascination/dp/0062230697); Rory Vaden (http://twitter.com/rory_vaden), best-selling author of Take the Stairs (http://www.southwesternconsulting.com/takethestairsbook/); and Jess Ostroff (http://twitter.com/jessostroff), Managing Editor at Convince & Convert and Director of Calm at Don't Panic Management (http://dontpanicmgmt.com).
You have 24 hours to complete the ice bucket challenge and/or donate $100 to ALS research!
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
THE SHOW
Many businesses these days spend hours in meeting rooms trying to figure out what the next big thing will be and how they can harness its power.
But being the first or the most original isn't as important as doing whatever you do with conviction, and doing it well.
Steve Jobs wasn't the first to come up with a smartphone or a tablet, but he flawlessly executed their release into the world.
We need to stop overvaluing originality and undervaluing execution.
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SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Chris Moody (http://twitter.com/cnmoody) who works with Oracle and is a man-about-town in the Raleigh area of North Carolina. Follow Chris for marketing insights and some fun "that's what she said" references.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
THE SHOW
During a recent trip to NYC, Jay visited two businesses that are thriving from innovation: Nike and Breather.
Nike is the better-known of the two, and they continue to create comfortable, fashionable, and innovative products that their audience wants. Breather is a lesser-known company that is providing quiet, comfortable spaces around the world for travelers like Jay and locals alike.
Both companies have one thing in common: They innovate from a point of strength, not desperation. When things are going poorly, that's the time to focus on making your current offerings better, not trying something new. When things are going well, however, that's the time to take your imagination to the next level.
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Julien Smith (http://twitter.com/julien) who is the co-founder of Breather (http://breather.com). Julien also co-authored Trust Agents with Chris Brogan and is the author of The Flinch (http://www.amazon.com/The-Flinch-ebook/dp/B0062Q7S3S/), which helps us overcome our fears and find courage.
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
In working with a local university, Jay learned that the tactics they used to engage their audiences was different than many of the other companies he's worked with. Instead of saying, "Do you like this or that?" or, "Like us on Facebook!", this university simply said, "Tell us what you think."
This open-ended request for opinions allows their audience to share, candidly, exactly how they feel about anything the organization is doing - both good and bad. This creates the feeling of trust and kinship, which psychologically builds a lasting bond between the customers and the business. It's also why crowdsourcing works so well.
Try using the power of crowds to build your own business, and let us know how it works for you.
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to David Meerman Scott (http://twitter.com/DMScott), a brilliant marketer whose new book Marketing to the Moon is not only a fascinating read, but is also visually stunning. Check it out: http://www.amazon.com/Marketing-Moon-Selling-Apollo-Program/dp/0262026961
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Jay recently went to the PGA Tour in Valhalla. Prior to attending, he sent a tweet to the PGA asking about umbrella size and parking lot location. He has yet to hear back from them.
This brings up an interesting question of consumer expectations when it comes to social media customer service. Are we reaching a tipping point where people have the same expectations of social media service as they do of phone calls? If so, companies need to be prepared with the resources and strategy to handle it.
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Gary Vaynerchuk (http://twitter.com/garyvee) who, among the other amazing things he's done, has started a new series of daily videos that answer the #AskGaryVee questions that his fans often pose on Twitter. Check out Gary's channel: https://www.youtube.com/user/GaryVaynerchuk
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Your life is never going as well as you think it is, but it's also never going as poorly as you think it is. The way to keep yourself off the roller coaster ride of emotions that make up life is to never fly too high or too low when something happens. It's easy to take a victory lap or wallow in your sorrows, but always remember that life is a series of curve balls, so you never know what is coming around the next corner.
SPROUT SOCIAL SHOUT OUT
Today's Sprout Social shout out goes to Gini Dietrich (http://twitter.com/ginidietrich), who heads the ship at Arment Dietrich and runs the popular Spin Sucks blog (http://spinsucks.com). Follow Gini for her insights on PR, crisis communications, reputation management, and digital marketing. Also, pick up a copy of her new book by the same name as her blog - http://www.amazon.com/Spin-Sucks-Communication-Reputation-Management/dp/078974886X/
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
THE SHOW
The problem with social media metrics is that people think it's just about likes and fans. And that these numbers stand alone.
If you want to know what value social media is providing, you have to do the work. Insights always require effort, and it's important to remember that the goal is not to be good at social media, it's to be good at business as a result of social media.
We have too many metrics, so it can be difficult to pull out the ones that matter. Consider using metrics like lead generation, sales, net promoter score, propensity to order, and other business metrics as opposed to new likes and retweets.
SPROUT SOCIAL SHOUT OUT
Speaking of social media metrics, today's Sprout Social shout out goes to Chuck Hemann, Executive Director of Analytics at GolinHarris and co-author of Digital Marketing Analytics which is a great book on social media measurement for business success (http://www.amazon.com/Digital-Marketing-Analytics-Consumer-Biz-Tech/dp/0789750309).
OUR SPONSORS
Candidio (http://candidio.com), a simple and affordable video production company. Follow @candidio on Twitter.
Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day. Follow @sproutsocial on Twitter.
ABOUT JAY TODAY
Jay Today is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration at http://bit.ly/JayToday.
Back in the day before email and smartphones, it was common for people to stop working and leave the office at 5pm.
Now, we are all constantly connected to our work and our time has become scarce. This creates a common issue that marketers struggle to overcome: My customers don't have time for me.
That may be true on the surface, but if you want to break through and steal some time or borrow some attention from your potential customers and client, you need to give them something that is hyper-relevant.
An example of this hyper-relevant messaging comes from a Guatemalan sneaker company, Meat Pack. By installing their mobile app, sneaker fans can get the best deals on hot new items. The app, which includes a GPS locator, has been successful in pulling customers away from competitors and generating buzz (http://www.thinkwithgoogle.com/campaigns/meat-pack-hijack.html).
Today's Sprout Social shout out goes to Jeffrey K. Rohrs, fellow Social Pros Podcast host (http://socialpros.com) and a good friend. Jeff is a wonderful speaker and used the Meat Pack case study in a recent talk. He also is the author of Audience: Marketing in the Age of Subscribers, Fans, and Followers, which is a must-read for digital marketers (http://www.amazon.com/Audience-Marketing-Subscribers-Fans-Followers/dp/1118732731).
Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
Facebook has just launched a new app that will remove the messaging functionality from its primary app and include it instead in a stand-alone messaging app. While some users are frustrated with having to download yet another app (Facebook already has 8 apps), this is the trend we're seeing - specialized applications for specific functionalities.
Facebook isn't the only one adopting this trend. Giant superstores like Walmart and Target are seeing a decline in sales, while smaller boutique shops are growing.
This is the future. People no longer want portals that include everything but are great at nothing, especially when they're using their mobile device as their primary connection to the internet. They want specialized services for their specific needs.
Today's Sprout Social shout out goes to Andrew Davis (http://twitter.com/TPLDrew), author of Brandscaping (http://www.brandscapingbook.com/) and a fantastic speaker. If you ever have the chance to see him speak, do it!
Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
A recent article about Nintendo showed that sometimes when a company has a smash hit with their products or services, it may actually be the beginning of the end.
In today's episode, Jay explores why the NFL might be going through the same "last blockbuster" issue that Nintendo is for five main reasons:
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Attending a game isn't as family-friendly or enjoyable as watching from home
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The NFL is saturating us with too many games on TV
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Their drug policy is ridiculous
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Their concussion policy is insane
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They lack a respectable discipline policy with players
Tune in to hear Jay's take on the specifics of these very real issues.
Today's Sprout Social shout out goes to Dennis Yu (https://twitter.com/dennisyu), a fantastic thinker on digital marketing and ROI. Dennis recently sent over a vat of Haribo gummy bears after a mention of them on Jay Today. Thank you, Dennis!
Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
The TSA (transportation security administration) has announced a new crowdsourcing campaign whereby they will look to the public to come up with ideas to make the TSA lines shorter.
The idea on its own isn't a terrible one, but after doing some digging, it turns out that it's not about making lines shorter, it's about getting people to sign up for the TSA Pre-Check program and pay what it takes to get there. That's not a technology issue for the masses to solve, that's an issue for a marketing person or team within the TSA to tackle. And it's extremely frustrating for someone who travels as much as Jay does.
The problems that the TSA are having with line length and the time it takes to get through security transcend any sort of crowdsourcing campaign the TSA could implement.
Today's Sprout Social shout out goes to Jason Miller (http://twitter.com/jasonmillerCA), who is the Senior Manager of Content and Social Media at LinkedIn and is also a rock n' roll photographer in his spare time. Jason is a great guy to follow for his insights on creative content.
Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
People often ask Jay why he does so many different things. Between the Convince & Convert blog, the Social Pros podcast, and the new Jay Today show, Jay always has a lot of irons in the fire.
The reason for this is that technology is always changing, as are people's wants, needs, and desires. By wearing many hats and working on many different projects, there is a the element of research and experimentation that helps us understand which things will work best.
This is how Jay approaches business as well. While we may not always have the answer for clients and prospects on what WILL work, we do know HOW to do the work to get there. Knowledge is overrated. Research is underrated.
Today's Sprout Social shout out goes to C.C. Chapman (https://twitter.com/cc_chapman), author, speaker, and consultant. If you're not following C.C., definitely check out his work and his photography: http://www.cc-chapman.com/
Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
Now that Jay's children are both officially teenagers, the future of social media is becoming more and more apparent.
While marketers have been using technology to build up an audience, study their needs, and reach them all at once, teens are using social media to have a conversation with a small number of people. For them, it's not about the audience, it's about the personal communication. The future of social media is all about using a phone book, not an auditorium.
Today's Sprout Social shout out goes to Robert Rose (http://twitter.com/robert_rose), who is the Chief Strategist at the Content Marketing Institute and a real thought leader in the content marketing space.
Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
Did you know that Weird Al's new album, Mandatory Fun, is the number one album in the U.S. right now?
Weird Al has always been, well, weird, but the masses haven't caught on to what he's doing... until now.
So, what changed? Weird Al did three things right with the launch of this new album that we can all learn from:
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He leveraged the power of video by releasing an accompanying music video with each song.
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He hasn't strayed from his wild ways, which in this age of absurdity is extremely relevant.
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He atomized his content by releasing one song per day, instead of releasing them all at once.
If you're a grammar nerd, you'll love this song called Word Crimes (parody of Blurred Lines): http://www.vevo.com/watch/weird-al-yankovic/word-crimes/USRV81400343
Today's Sprout Social shout out goes to Shep Hyken (http://twitter.com/hyken), who is the incoming president of the National Speakers Association (NSA) and a customer service expert. Read his blog and sign up for his newsletter here: http://www.hyken.com/blog/
Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
This is the "silver lining" episode of Jay Today and is brought to you by what could have been a travel nightmare.
Jay is coming to you today from a hotel in Delaware, where he got stuck overnight due to a cancelled flight. Instead of panicking, Jay used his airline app to re-book the flight, his hotel app to find a nearby hotel, and his Uber app to get there.
He was prepared for a crisis.
And there's no reason why your company shouldn't be prepared as well. Crises WILL happen whether you're prepared or not. If you don't have a crisis communications plan in place today, it's imperative to work on that immediately. Your future reputation (and customers) will thank you.
Today's Sprout Social shout out goes to Corey Perlman (http://twitter.com/coreyperlman), whose new book Social Media Overload is number one in social media on Amazon.com right now. Great work, Corey! You can learn more about the book, which Jay contributed a chapter to, at socialmediaoverload.com.
It's more than likely that you promote blog posts, about pages, testimonials, product pages, and the like to your social networks. You're not exclusively driving traffic to your homepage.
As a result, it's possible that less than 50% of your website visitors are landing on your homepage with they first come to your site, which means that every page on your site is a homepage.
Don't leave all the important information about your company on your homepage. Sprinkle it about your website, and make sure the most important information is on every page, especially the ones you are driving traffic to.
Today's Sprout Social shout out goes to Scott Monty who recently left his position at Ford Motor Company to join SHIFT Communications as SVP of Strategy (http://www.shiftcomm.com/2014/07/big-news-scott-monty-joins-shift/). Congratulations Scott and team!
Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
Google Plus has announced that it will allow aliases and pseudonyms, removing the requirement that users sign up for the service with their real names (http://www.pcmag.com/article2/0,2817,2460945,00.asp).
This is a dangerous game for Google as it has the potential of making the service into a Myspace-esque trap of fake identities and inauthentic personalities. Does this switch mark the beginning of the end for Google Plus?
Today's Sprout Social shout out goes to Martin Shervington (http://twitter.com/martinsherv), who runs a company called Plus Your Business (http://www.plusyourbusiness.com/). Martin is a Google Plus expert (and a great guy!) who has helped Jay and many other businesses boost their strategies on G+.
Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
This episode of Jay Today comes to you from the Social Fresh conference (http://socialfresh.com). Laurie Meacham of Jetblue spoke at the conference about her experiences leading social media for the popular airline. She told an interesting story about a tweet that referenced the old Oregon Trail game (http://en.wikipedia.org/wiki/The_Oregon_Trail_(computer_game)). Instead of saying a generic "thank you," Jetblue came back with a fun and relevant reply that truly impressed their passenger (https://twitter.com/JetBlue/status/258938937698054145).
Changing the way we interact and respond to the people who are watching us gives us a chance to make a lifelong customer (or personal friend).
Today's Sprout Social shout out goes to Jessica Gioglio (http://twitter.com/savvybostonian), who is the social media lead at Dunkin' Brands. She is a contributor to Convince & Convert with her weekly Social Image of the Week column (http://www.convinceandconvert.com/author/jessica-gioglio/) and co-author of The Power of Visual Storytelling (http://www.amazon.com/gp/product/007182393X).
Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
According to a new study by Accenture, 35% of CMOs say that mobile will be 50% or more of their budget within five years.
This is truly amazing and goes to show that leaders understand the power that mobile has now and will have going forward.
It's important to remember that just because you have a following in one place, such as your blog or social media channels, doesn't mean you've got it made. People's tastes and needs change, and now is the time to start adopting other outlets, such as mobile and video, for your content.
You can't keep the Zoolander "blue steel" look forever.
Speaking of mobile, today's Sprout Social shout out goes to Tim Hayden, one of the foremost mobile marketers in the United States. Pay attention to Tim and his predictions for the future of mobile by following him on Twitter (https://twitter.com/thetimhayden) and check out his new company - TTH Strategy (http://tthstrategy.com/).
Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
When I started the Jay Today show, I didn't know whether it would catch on or if people would like it. In the moments since launching the show, however, I've realized that the show's talkable trigger is its length. The show is only 3 minutes long each day, which is different from most video and audio podcasts. This is what has triggered a word of mouth marketing effect.
You may not plan your WOM feature; it's something might discover over time. But unless you have a talkable trigger for your product, service, or project, you're never going to be successful.
Today's Sprout Social shout out goes to Jason Keath, whose big social media event is happening right now in Orlando! Jason runs the blog at SocialFresh.com and also puts on a few intimate social media conferences. Follow Jason at https://twitter.com/jasonkeath
Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
Trust is the foundation of every successful relationship - business and personal. And it's something that not all businesses truly understand.
Today's story comes from Joe Manausa, a real estate agent that Jay interviewed for Youtility for Real Estate (coming out this fall). Joe is a real estate agent, but has offered a free ebook on how to sell your home on your own.
It may seem counterintuitive at first, but showing people all the reasons NOT to hire you by providing free information is the perfect way to get them TO hire you. Get the ebook here: http://manausa.com/downloads/how-to-sell-a-home-on-your-own-2/
Today's Sprout Social shout out goes to Chris Brogan. Chris is the king of reinvention, always finding ways to step up his game and offer something useful to his audiences. His new book, The Freaks Shall Inherit the Earth, is available now: http://www.amazon.com/gp/product/B00H7JE3FK/
Jay Today (http://www.convinceandconvert.com/jay-today) is a video podcast with 3-minute lessons and commentary on business, social media and digital marketing from New York Times best-selling author and venture capitalist Jay Baer. Join Jay daily for insights on trends, quick tips, observations and inspiration. The show is sponsored and produced by Candidio (http://candidio.com), a simple and affordable video production company, and Sprout Social (http://sproutsocial.com), a social media management and analytics company that Jay uses for much of his social media every day.
A fellow marketer asked me an interesting question recently -
How do you get your boss to agree to go all in on content?
My advice? Don't.
It's easy to forget that the primary goal is not to be good at content marketing. The goal is to be good at business as a result of your content. Think about what you want your business goals to be and translate those into a language your boss can understand - dollars and cents, not clicks and conversion rates.
Today's Sprout Social shout out goes to Tom Webster, also known as @webby2001, who works for Edison Research, writes his data-driven insights on BrandSavant.com, and occasionally contributes to Convince & Convert. Tom also co-hosts a podcast with previous Sprout Social shout out, Mark Schaefer. Tune in to The Marketing Companion here: https://itunes.apple.com/us/podcast/the-marketing-companion/id663933566?mt=2
Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics tool that Jay uses for much of his social media every day.
Gone are the days when being locked into one specific carrier was a make-or-break in terms of your mobile phone decisions. Now, it's all about the hardware.
The next age of smartphones will not only control your contacts, email, and media, they will also control your car, your house, your appliances... your entire life.
If you're thinking of switching phones, now is the time to do it. Once you're locked in to a certain piece of hardware, switching will become extremely painful.
Today's Sprout Social shout out goes to Marcus Sheridan, also known as The Sales Lion, whose blog about pools and spas has reached over 320,000 visits per month. Marcus wrote about the amazing journey on his blog here: http://www.thesaleslion.com/seo-content-marketing-techniques/
Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics tool that Jay uses for much of his social media every day.
Blogging is the hub of your media company. And it's no longer enough to have a "good" blog or even a consistent blog.
Instead, your ultimate goal is to create a blog that is someone's favorite blog on the planet. Unless you're someone's favorite blogger, you'll never truly succeed.
Today's Sprout Social shout out goes to Rory Vaden -- one of the best speakers in the world. His latest book, Take the Stairs, is the perfect book if you're anything like me - always busy. It will change the way you think about your time and your priorities. Buy the book here: http://www.amazon.com/Take-Stairs-Steps-Achieving-Success/dp/0399537767/
Rory also hosts a podcast called Daily Discipline, where he interviews movers and shakers in the business world about their work. Listen to the podcast here: https://itunes.apple.com/us/podcast/daily-discipline-rory-vaden/id650895336?mt=2
Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics tool that Jay uses for much of his social media every day.
Jimmy Graham, a professional football player for the New Orleans Saints, is up for salary arbitration. Why, you ask? Because Jimmy is typically lined up as a tight end, even though he's actually a wide receiver. The judge recently ruled against Graham, partly because his Twitter bio says he's a tight end for the Saints.
This is extremely interesting because what you say about yourself matters. Are you really putting your best foot forward on your social media bios? Perhaps it's time to re-evaluate your persona online.
Today's Sprout Social shout out goes to Mark W. Schaefer, who recently published a fantastic Slideshare presentation called Engagement is Not a Social Media Strategy.
Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics company that Jay uses for much of his social media every day.
See you tomorrow!
News flash: There is no secret sauce when it comes to gaining customers.
And you can't always convince people to pay for your products and services - that's not the way modern business works. Instead, you have to give away everything you know. This requires both patience and courage to make sure you're doing things the right way.
Today's Sprout Social shout out goes out to Jeff Rohrs of ExactTarget and co-host of Social Pros. We're so proud of him because his book, Audience: Marketing in the Age of Subscribers, Fans, and Followers, was named one of the 25 books that marketers and CMOs are reading this year.
Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics company that Jay uses for much of his social media every day.
If everybody wants to use Facebook, every other service should change their offerings to be just like Facebook. Right?
Wrong.
Jay Baer examines Twitter's design and functionality changes that are making it look more and more like Facebook and why that's not a great strategy for long-term success.
Today's Sprout Social shout out goes to a good friend, Sally Hogshead. Her new book, How the World Sees You takes an almost scary look at you personality, strengths, weakness, and how you can use all of them to your advantage. We encourage you to check it out today, you'll be glad you did.
Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics tool that Jay uses for much of his social media every day.
See you tomorrow!
In the inaugural episode of Jay Today, Jay Baer discusses Facebook's recent News Feed experiments. While they might seem interesting from a marketing perspective, experimenting with human emotion has a much bigger implication on Facebook's reputation and the trust it has built among its community for the last 10 years.
Today's Sprout Social shout out goes to John Jantsch, whose new book Duct Tape Selling will change the way you think about turning your audience into customers forever.
Jay Today is sponsored and produced by Candidio, a simple and affordable video production company, and Sprout Social, a social media management and analytics tool that Jay uses for much of his social media every day.
See you tomorrow!
