PubCast with PubMatic: Recent Episodes

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The Drum and PubMatic have launched a special three-part podcast that aims to delve into the future of one of digital advertising’s most important topics, PubCast: the future of programmatic.

Episode two takes on one of advertising’s most important topics - transparency and how Supply-Side optimisation (SPO) is playing a part in solving this issue. GroupM Asia Pacific investment director, John Miskelly, joins to explain the challenges facing agencies, brands and publishers alike. Also in each episode, PubMatic chief revenue officer, APAC, Jason Barnes will give a need-to-know account of this all-important topic.

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In this episode of Pubcast, we take a look at the future of in-app advertising.

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PubCast: the future of programmatic Episode 1: OTT with Viu’s Janice Lee The Drum and PubMatic have launched the first episode in a special three-part podcast that aims to delve into the future of one of digital advertising’s most important topics, PubCast: the future of programmatic.

Episode one takes on the much-talked-about growth channel of over-the-top (OTT) streaming, inviting leading streaming platform Viu’s CEO Janice Lee on as the special guest. Also in each episode, PubMatic chief revenue officer, APAC, Jason Barnes will give a need-to-know account of this all-important topic.