Marketing and Tech Book Club: Recent Episodes
MarTech Alliance
Mmmmm marketing and tech books, we love em, can't get enough of em. Audiobook, soft cover or hard we'll take em any which way, especially in bed on a lazy Sunday.
We read em, we review em, we chat to the legends who wrote em.
Join our founder and host Carlos Doughty as he chat's to the BIGGEST names in marketing an tech in our Marketing & Tech Book Club
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https://www.martechalliance.com/marketing-book-club
In our latest Marketing & Tech Book Club episode, we're joined by Joe Pulizzi godfather of content marketing to chat about his latest book: Content Inc.
In this episode we cover: - Taster of what the book uncovers - Joe's writing process - What's playing out in the media landscape - Content creators who have really understood the changing landscape and capitalised on it - Tilt coin - What is in the skills stack of a great content creators - Joe's advice to his younger self - & more!
In our latest Marketing & Tech Book Club episode, we’ve been chatting CDPs with Chris O’Hara and Martin Kihn authors of Customer Data Platforms about you guessed it, customer data platforms.
We catch up with Chris and Martin on: - Breaking down CDPs in simple terms - Why there is so much confusion in the space surrounding CDPs - Pinpointing which CDP promises deliver and why some are falling short - CRMs, DMPs and CDMPs - The competitive advantage a CDP can bring to your business - The importance of the growing role of a Data Scientist - M&A predictions for the CDP space - The impact of the death of third-party cookies - Martech predictions for the years ahead
As part of #MarTechFest Dial Up our host Carlos Doughty got the opportunity to catch up with Rory Sutherland to chat about his latest book Alchemy.
As part of #MarTechFest Dial Up our host Carlos Doughty got the opportunity to catch up with Nir Eyal to chat about his latest book Indistractable
As part of #MarTechFest Dial Up our host Carlos Doughty got the opportunity to catch up with Nancy Duarte to chat about her latest book Data Story Book.
We're excited to finally share our next episode of the Marketing & Tech Book Club! Marc Randolph, Co-founder and first CEO of Netflix joins our host Carlos to chat about his latest book 'That Will Never Work'. An incredible story of how Netflix went from concept to company.
In this ep:
No doesn't always mean no Stop thinking about your idea and just do it Mentoring early stage entrepreneurs Roll back to Amazon and Blockbuster could have acquired Netflix Streaming wars The Randolph rules of success What next - Could Netflix acquire Spotify?
We're excited to share our first episode of the Marketing & Tech Book Club 2020! Ryan Wallman, doctor turned creative copywriter joins our host Carlos to chat about his latest book Delusions of Brandeur.
In this ep:
Calling out the BS in the marketing industry Advice for starting a career in marketing How to find balance between marketing fundamentals and new industry channels The bizarre world of LinkedIn
There are a lot of logos on the Marketing Technology Landscape Supergraphic, and with each logo a rich story of trials and tribulations for martech companies from their humble beginnings, growth, wins and losses. In this special 2 part podcast Carlos chats to Chris Wickson, founder and CEO of Akkroo and now GM at Integrate about his journey from start up to acquisition.
Check out part 1 featuring Scott Brinker, godfather of martech and producer of the Marketing Technology Landscape
In this special 2 part podcast Carlos and Scott Brinker get together to chat about the inimitable Marketing Technology Landscape Supergraphic, how it's grown over the years and what it's come to mean to marketers everywhere.
Check out part 2 featuring Chris Wickson from Integrate
Sam Conniff, founder, author and professional rule breaker joins our host Carlos in this episode to chat about his latest book Be More Pirate.
In this ep:
Being a 'professional rule breaker' Modern day pirates such Malala Yousafzai, Elon Musk and Chance the Rapper Taking your own medicine, how Sam used the pirate methodology to launch his book You're nobody until you have an alliterated framework Aligning risk with data
Simon Sinek, optimist, visionary, and bestselling author joins our host Carlos in this episode to chat about his latest book The Infinite Game. Simon is best known for his concept WHY in his first TED Talk in 2009 which has totalled 42m views.
In this ep:
The creative writing process, you don’t have to settle for just one A trusting team and what makes a good leader The value of a worthy rival Steve Jobs and the existential flex Simon on becoming a publisher and new exciting projects
Scott Kupor managing director at Andreesen Horowitz joins our host Carlos Doughty to chat about his latest book Secret of Sandhill Road. Secrets of Sandhill Road is filled with Kupor's own experiences, takeaways and insider tips that serve as a practical guide for navigating the VC journey.
In this ep:
The relationship between VCs and the Startup The entrepreneurial process "We are wrong more often than we're right" Nailing the pitch process Why 'egomaniacal leaders' can be a good thing Vitamins vs aspirin: nice to have vs must have solutions The pace of change and future of jobs due to automation Scott's book recommendations: > Masters of the Senate: The Years of Lyndon B. Johnson > Devil Take the Hindmost > Range: Why Generalists Triumph in a Specialised World
Following the outrageous success of his debut book The Four, Scott Galloway has gifted us with something very different but equally as brilliant. He joins us in this episode of the Marketing & Tech Book Club to chat about The Algebra of Happiness.
In this ep:
The dirty truth about publishing Being talented vs being lucky Is balance a myth in the pursuit of success? Gettin' sweaty Disney's subscription model Plus plenty more
It's time to stop thinking of your audience as Bs and Cs and start talking to them like real live people. The future of marketing is conversation and in this episode of the Marketing & Tech Book Club, Carlos is joined by co-author of Conversational Marketing Dave Gerhardt.
In this ep:
Exactly what is Conversational Marketing? How to break out of the B2B norms and start thinking differently The Gary Vee approach to content distribution What does the role of a sales person look like in the future? The Hypergrowth event How to use video to disarm your audience Speaking to your customers like real humans The number one objection to conversational marketing Empathy...'Do unto others what you would have them do unto you'
In this episode of the Marketing & Tech Book Club Carlos chats with Richard Shotton about his book The Choice Factory: 25 behavioural biases that influence what we buy.
The two chat about;
Tech giant Uber's success with the application of psychological principals...and where it might fail due to the consumers inherent bias towards 'punishing unfairness' The application of the Pratfall Effect in recent ad campaigns by Carlsberg and Argos Richard's advice for marketing newbies Why marketers might be failing to analyse their social listening data Why 'Brand Purpose' should not be the focus of marketing and plenty more.
Tom Fishburne founder & CEO of Marketoonist joins our host Carlos Doughty to chat about his latest book 'Your Ad Ignored Here'. A collection of some of his best marketoons, showing his great sense of humour as well as his ability to write commentary on the very industry he has worked within for decades.
Tom Goodwin expert in innovation and digital transformation joins our host Carlos Doughty to chat about his new book, Digital Darwinism: Survival of the Fittest in the Age of Business Disruption. Tom Goodwin is the quintessential digital disrupter and in this episode of Marketing & Tech Book Club, we got Tom to dish on what excites (and frustrates) him about the industry.
Seth Godin, entrepreneur, author and teacher joins our host Carlos Doughty to chat about his book 'This is Marketing: You Can't Be Seen Until You Learn to See'.
In this episode, Seth Godin talks about his book, his role as a teacher within the marketing space and the debate between logos and brands. If you want a book that details a hands-on marketing strategy, that provides tactics for how to get more Facebook followers- then this is not the book for you. Instead, Seth provides marketers with a long list of thoughts on the marketing world.
Scott Brinker editor of the chiefmartec marketing technologist blog aka the martech godfather joins our host Carlos Doughty to chat about his latest book, Hacking Marketing: Agile Practices to Make Marketing Smarter, Faster, and More Innovative.
In this episode, we chatted with Scott Brinker about Hacking Marketing, his thoughts on agile adoption and what exactly is martech? Influential names such as Scott Brinker and Roland Smart have rallied around the agile approach, pointing out that marketers need to keep pace with the ever-evolving landscape.
Tim Hughes, pioneer, innovator, and social selling evangelist joins our host Carlos Doughty to chat about his book, Social Selling: Techniques to Influence Buyers and Changemakers.
In this episode, we chatted to Tim Hughes about Social Selling, social media and the shift in influence from offline to online. The alignment between sales and marketing is under constant debate. Tim insists that while sales and marketing are edging closer together, it should be all about creating the right content for the person. Whether a result is achieved through marketing or sales techniques, what is right for the customer should take priority.
In this episode, we sat down with Travis Wright and Chris J Snook, to chat about their book, Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience.
Alongside their collaboration on Digital Sense, Travis and Chris have both found themselves within the cryptocurrency space, with Travis co-hosting The Bad Crypto Podcast and Chris as Chairman for the World Tokenomic Forum. We spent a bit of time during this interview to get them to answer the well-asked question..- what is blockchain?
Gary 'Vee' Vaynerchuk, self-starter, and social media master joins our host Carlos Doughty to chat about his new book, Crushing It: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too
Gary's most recent book, Crushing It, is a step-by-step guide to achieving your own business success. Gary incorporates real examples of businesses who truly benefited from the ideas from his first book, Crush it.
Crushing It is the perfect motivation piece for any budding entrepreneurs who need help starting a business and cutting through the industry bull$hit.
Roland Smart, marketing leader and definitive figure on agile marketing joins our host Carlos Doughty about his new book, The Agile Marketer: Turning Customer Experience Into Your Competitive Advantage.
In this episode, Roland to tell us more about his agile approach, discuss his book The Agile Marketer, and dish on what's happening in the industry.
Roland's book is not the first to explore the line between customer experience and a strong competitive advantage but it is unique in its focus on improving customer experience through an agile marketing approach. Similar to the lean approach, agile thinking is all about streamlining a brand's marketing function.
Robert Rose, content marketing strategist, advisor and storyteller joins our host Carlos Doughty about his new book 'Killing Marketing'.
In this episode, we chatted with Robert Rose about Killing Marketing, new projects and the powerful role content plays within the marketing landscape.
What is content marketing? We started Robert off with an easy one. Content marketing is basically all about creating value. Summarising a definition Robert has used for his Content Marketing Institute, content marketing is basically about delivering value through the engagement of customers. As the online influence spreads, this now incorporates blogs, websites and social media.
Rand Fishkin, tech entrepreneur, blogger and leader in the field of SEO joins our host Carlos Doughty to chat about his book, The Lost and Founder: A Painfully Honest Field Guide to the Startup World
In this episode, we got the chance to chat with Rand Fishkin, the quintessential founder, SEO master and author of Lost and Founder We couldn't resist hearing more about his departure from Moz last year and his recent project, SparkToro.
Above all, Rand was eager to share the personality behind being a founder. Beyond the figures and the media appearances, Rand is candor about his stubbornness and confessed more than a few regrets- particularly his decision to step down as CEO at Moz.
Jeanne Bliss founder and president of CustomerBliss and co-founder of The Customer Experience Professions joins our host Carlos Doughty about her new book, Would You Do That To Your Mother?
In this episode we got Jeanne to chat to us about Would You Do That To Your Mother, her opinion on the industry and why mums deserve the highest praise.
Jeanne is customer experience personified, so there is no-one better equipped to teach businesses how to get customers to love them. Her book may have a fun title but her content is overflowing with 32 case studies as well as the tools businesses can put into action immediately.
Scott Galloway, entrepreneur, marketer and uber-cool clinical professor of marketing at the New York University Stern School of Business joins our host Carlos Doughty to chat about his book, The Four.
In this episode, we chatted to Scott about The Four, what he predicts for the landscape in 2019 and what new projects he has lined up.
Despite their undeniable power in our current cultural landscape, Scott is confident that The Four can be broken up. This won't be happening tomorrow, or even next year, but if enough people begin to rally against them it could at least bring them down a peg or two.
Eric Ries entrepreneur and the author joins our host Carlos Doughty to chat about his new book, The Startup Way: How Modern Companies Use Entrepreneurial Management to Transform Culture and Drive Long-term Growth
The Startup Way, explores how to build a truly modern company - whether you’re a startup or a large corporate - by harnessing the power of entrepreneurship for every employee. It takes much more than simply “acting like a startup.” To become a successful company today, you need both continuous innovation and continuous transformation - the process of re-educating, re-aligning and embracing a new cultural mindset.