Marketing Made Human with Malene Bendtsen: Recent Episodes
Malene Bendtsen
Marketing for entrepreneurs and small business owners who want marketing to be easy and authentic - without integrity issues, discomfort, or fear. We cover all things social media, funnels, authority building, community building, and success mindset to help you on your business journey.
In this interview with Nuzayra Haque, a US attorney specialising in legal matters for course creators, we dive into a number of aspects relevant to course creators like copyrights, privacy laws, working with independent contractors and terms of enrolling students into your course.
Resources & links:
https://www.malenebendtsen.com/blog/legal-aspects-of-your-online-course-business
Writing and publishing a nonfiction book might be one of your most powerful marketing strategies if your own a teaching or speaking business. The book can easily become your key asset for years to come. But how do you protect this amazing new intellectual property of yours?
In this interview with Nuzayra Haque, a US attorney specialising in legal matters for course creators, we dive into a number of aspects relevant to nonfiction authors.
Resources and links:
https://www.malenebendtsen.com/blog/how-to-protect-yourself-against-others-stealing-your-nonfiction-book
Evaluating your performance should have ASSETS as a starting point if you want to build long-term profitability and stability.
At all times, you must focus not only on day-to-day tasks in your business but on developing assets that move the needle in your business and provide a stronger and stronger foundation for growth.
The 5C framework can help you evaluate the most important assets in your business and make sure you are on track to your goals.
All episodes:
https://malenebendtsen.com/podcast
Follow on Instagram:
https://instagram.com/malenebendtsen
There are so many things you can do on Instagram. But what is it that is actually working? Right now.
Jenn Hermans shares her business story and update all of us on what's currently working on Instagram and helps you decide, where you should focus.
Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. Her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog over multiple years.
For more information and links:
malenebendtsen.com/podcast
Do you want to be your own boss and the one calling the shots?
To select who you work with, when you work and where you work?
Do you want to break the financial glass ceiling and have no limits to how many people you can impact and how much money you can make?
Here is how you prep before taking the leap!
Join us in the Course Creators Café:
https://www.facebook.com/groups/coursecreatorscafe
Episode link on the blog:
https://www.malenebendtsen.com/blog/what-you-should-know-before-leaving-your-9-5-ep-32
Follow on Instagram:
https://www.instagram.com/malenebendtsen/
Have you ever set goals that you didn't hit?
Do you sometimes experience a lack of motivation or do you procrastinate a lot?
Or in other words: Are you living the life of your dreams - or are you simply dreaming the life you want to live?
Cliff Ravenscraft gives you the real reasons and a framework to achieve your goals and know you are pursuing the right ones.
Links and episode notes:
malenebendtsen.com/podcast
Are you getting everything out of your ads that is possible with the budget you are investing?
Bob Regnerus shares his wisdom on:
- How to use the Customer Awareness Timeline to make sure the right audience sees your ad at just the right time
- How to hook audiences with the right content at the exact right time using compelling storytelling and copywriting depending on awareness stages
Shownotes, links, and overview of all podcast episodes:
https://malenebendtsen.com/podcast
Coaches often struggle with one of two problems: finding enough customers or being fully booked and not having time for more customers. AKA they experience a lack of growth, lack of flexibility - and impact fewer people than they feel they should.
They know creating an online course could solve that - but there are just so many new things to learn and so many decisions to make. So they give up and stay where they are. Or they pick themselves up and get cracking on their course.
But you don’t need to do this alone.
In this episode, I share 7 important decisions a coach can help you make for your online course.
Join the Course Creators Cafe on Facebook for free support
Have you read the book yet? Marketing Made Human helps you to efficiently build your personal brand and sell without feeling salesy or lost. Get it on Amazon or Barnes & Noble.
If you can describe your perfect customer based on their skills and profession, using LinkedIn Ads is likely to be a great option for you to attract and engage with your audience.
AJ Wilco guides you to know exactly when to use LinkedIn Ads and how.
Full shownotes and links at malenebendtsen.com/podcast
Creating content is time-consuming but also one of our best strategies for visibility and pulling people into our business and communities.
In this episode, I share ideas on how you can repurpose your best content to reach even more eyeballs - and ears - spending a minimum amount of time.
- Learn the 4 unexpected reasons why you should consider repurposing your best content
- The process of saving time with repurposed content
- 13 specific ideas to repurpose a single video
Find all mentioned links for this episode on malenebendtsen.com/podcast
All Podcasts Episodes
Malene Bendtsen on Facebook (Page)
Malene Bendtsen on Instagram
Malene Bendtsen on LinkedIn
Allie Bloyd is a local marketing expert helping local business businesses and marketers maximize their return on investment by implementing new technologies, marketing strategies, sales processes, content plans, and more. No worries, you can easily apply her framework to your online course business.
In this episode
- The difference between an offer and a product
- When to use gated content, loss leader and preview offers
- How each offer type can generate leads - and when
- The huge mistake of not testing which offer performs best - and how to know for sure what will be worth your ads budget
- The gold in having the perfect organic audience and why you should avoid the mistake of taking their input of face value
- How to deal with content overwhelm
- The 6 criteria for a perfect offer: I.N.S.A.N.E.
- How the wrong offer can derail you from your goals even if you are successful in your advertising campaigns
- When limiting beliefs or lack of knowledge on the potential customer's side stand in the way of what you want to convey and what you want to offer
- Exactly how to test ads and optimise your ads budget
- The leg work you need to do before even thinking about ads
Find Allie's I.N.S.A.N.E. framework for creating the perfect offer along with more information and links at:
malenebendtsen.com/podcast
And please!
If you found this episode valuable, go and support Allie by buying her poetry book on Amazon and provide a review. It costs less than a great cup of coffee and a cookie! 📚
Allie's poetry book on Amazon:
https://amzn.to/2SRsuBe
If you are looking to create your first online course or fix sales for the one you already have, join us in the free group Course Creators Café on Facebook.
One of the things we lost in 2020 was the belief that creating detailed plans makes sense. Everything changed a million times for many business owners and many had to pivot and reinvent their business completely to survive.
The fundamentals of marketing haven’t changed. And some trends in the marketing area are rooted way back before the pandemic. But there are also new trends - not necessarily related to the pandemic at all - that will inevitably influence how you can attract your audience and convert them into customers and eventually ambassadors for your brand.
This episode reveals 7 marketing trends to notice in 2021 that are especially relevant if you are an online course creator or educator!
In this episode, my guest is Michelle Barnum Smith, Queen of Amazon chatbots and we discuss strategies for automated campaigns that can significantly improve your ranking and skyrocket your sales during product launches keep your ranking at a high level.
Self-publishing authors, pay attention because this can be a game-changer for you!
In this episode
- 07:00 The easiest way to build a retail business online
- 09:01 Three ways to use ManyChat bots to boost sales on Amazon
- 12:55 Create conversations that are simultaneously personalized and automated
- 15:19 Keywords strategies for ranking books and other products on Amazon
- 17:02 Product launch campaigns that will nudge people into elevating your ranking
- 19:35 What to do if your ranking sucks and nobody sees your product
- 21:04 How to avoid significant ranking drop immediately after launch
- 22:36 How to maximize the benefits of chatbot subscribers
- 25:45 Automate getting reader reviews for your self-published book
- 27:23 Turn book readers into customers for your online courses
- 29:27 Should you create ad campaigns inside ManyChat?
- 30:50 Should you use Amazon Ads?
- 32:20 How to comply with policies and avoid Amazon or Messenger jail
- 37:07 Holiday campaigns (with FREE templates!)
- 38:40 What the future holds for Amazon Sellers
Links
All episode links (including the FREE holiday templates!)
Join Course Creators Café
Follow @malenebendtsen on Instagram
EPISODE 22
Title
How to keep your email subscribers and customers engaged using ads
If you have ever gone live on any of your social platforms, I am sure you've discovered, the barriers to go live have very little to do with camera tips or which buttons to push.
Instead, it has everything to do with HOW YOU show up on camera.
In this episode, I talk to Luria Petrucci about how to harness the power of your most painful flaws to break through to your tribe on social media.
In this episode
- The 2020 blow-up of Live Video
- Building a human connection being “Uniquely You” on camera
- Turn your “flaws” into strengths and engagement
- What your audience doesn’t want to know about you
- Multi-streaming in a clever way
- The truth about how to get benefits of the algorithms
- Live for Leads or Live for Launches
Links
All episode links
Join Course Creators Café
Live Streaming Pro's website
Malene Bendtsen on Instagram
Malene Bendtsen on LinkedIn
Putting more effort into developing a relationship with the people already in your world can have a significant impact on your total revenue. In this episode, I share how you can use ads to increase your revenue by raising engagement among your email subscribers to convert them to customers - and among your customers to move them faster to their goal and thus, amazingly happy customers.
In this episode
- Your ultimate goal: Customers that will promote you
- The basics to get started with ads
- Warm audiences: Five target groups to consider
- The two journeys that will determine your ad message
- The caviar: Reduce your cold ads cost
- Using ads to speed up the funnel
Links
All Podcasts Episodes
Malene Bendtsen on Facebook (Page)
Malene Bendtsen on Instagram
Malene Bendtsen on LinkedIn
Pinterest is in my opinion an overlooked and under-utilized platform that by many a marketer is considered most relevant for planning weddings, gardening, and cooking. Marketers are missing out on the potential of the rapidly growing platform due to one BIG misconception...
In this episode
- Why Pinterest grew 38% in just one year
- Pinterest is not a social media platform
- Evergreen content with snowball effect
- The introverts platform
- Top of funnel powerhouse
- The SEO benefit of boards you don’t want to miss out on
- Pin rookie mistakes to avoid (best practices)
- Video pins and story pins
- Using keywords wisely - Pinterest vs. Google
- Pinterest Ads and return investment
- Building a deeper connection on a non-engagement platform
ABOUT CARA CHACE
Cara Chace is the creator of the “Pin Power Method” – a Pinterest marketing membership designed for online entrepreneurs. She started in social media in 2011 by managing 13 million fans across 17 social media accounts for a worldwide band. Since then, she’s gone on discover what makes a fantastic digital marketing strategy for online entrepreneurs by teaching how Pinterest fits into that strategy and creating lots of lightbulb moments. She loves nothing more than helping fellow business owners, except for a good book and one more cup of coffee.
Links
All episode links
All podcasts episodes
Course Creators Café on Facebook (Community)
Malene Bendtsen on Instagram
As a branding expert, Keenya Kelly helps business owners at all stages to develop million dollar brands. Earlier this year, Keenya more or less stumbled into the opportunity of making TikTok a significant part of her marketing strategy. She then grew her audience on TikTok to more than 70k followers - in 5 months!
Should you include TikTok in your digital marketing strategy?
In this episode
- Who uses TikTok and how many?
- Analytics and functionality available
- A beginners guide to understanding TikTok
- The type of video that will give the best results
- Differences between Instagram Reels and TikTok
- Turning followers into business
- Is there a risk of TikTok being banned?
- Advertising on TikTok
- What NOT to do on TikTok
About Keenya Kelly As an accomplished business executive, teacher, and inspirational speaker, Keenya Kelly found her voice by writing & speaking about understanding your God-given purpose and living up to your fullest potential. She captures her audiences by conveying powerful lessons of overcoming fear, self-doubt, & divorce to creating successful six-figure businesses.
Links Full show notes for this episode
All Podcasts Episodes
Malene Bendtsen on Facebook (Page)
Malene Bendtsen on Instagram
Malene Bendtsen on LinkedIn
Keenya Kelly
The truth about what stops entrepreneurs from success
If you are an entrepreneur, I am sure you have experienced being stuck from time to time. In this episode, I talk to Andrew and Pete about the fears and internal struggles that are often stopping entrepreneurs from success. Though we discuss topics like profit, leadership, human marketing, time management, sales and more - this episode is really about the internal fears and struggles that can stop you from business success.
In this episode
- Andrew and Pete’s business journey - struggles, fears, and mindset shifts
- How you can create a human connection within your business
- Becoming the leader your business needs
- Keeping it personal while growing your business.
- Want better results? Outsource.
- How to remain human while selling?
- Common fears stopping you from success
About Andrew and Pete
Hosts of the YouTube channel Andrew and Pete and leaders of the Atomic community that helps entrepreneurs transition their businesses into a scalable model and build their income.
Links
All episode links
Join the Community: Course Creators Café
Atomic
Search Engine Optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. It is all about which content people will find when they type in a keyword, a phrase, or ask a question in their internet browser - and how you make sure YOUR people will find you.
This episode is about how to prioritize your time spent on content creation and how to get the most out of the content you create optimizing it for SEO. I share 5 tools that I use in my business and that you can easily apply to yours - even if you are a newbie.
Apart from the 5 tools, make sure you also check out the video and free SEO course from HubSpot to understand how clusters work. Links below.
In this episode
- What is SEO?
- How to optimize time spent on content creation as a SEO beginner
- Moving from keywords to topics
- Tools I use in my SEO strategy (full list in extended show notes - link below)
- How I work with SEO in my business
Links
Episode show notes with all episode links
Podcast Website
Marketing Made Human Facebook Group
Facebook Page
In this episode, we are going to learn how to “Marie Kondo” our e-mail list using her method of organizing known as the KonMari method, and consists of gathering together all of one's belongings, one category at a time, and then keeping only those things that "spark joy" and choosing a place for everything from then on.
If you take just ONE thing away from today's episode let it be that a BIGGER list is not a BETTER list. On the contrary, a BETTER list services you and your audience in a much BIGGER way.
Links
Full show notes with all links
Podcast Website (all episodes)
Marketing Made Human Facebook Group
Facebook Page
In this episode, Jay Baer shares the types shows you need to attract, engage, and convert audiences into excited customers. Author of 6 marketing books, a sought-after speaker, and the host of the popular Social Pros podcast, the Talk Triggers Video Show, and the Standing Ovation podcast - Jay is one of America’s top marketing and online customer service consultants. In this episode 1. The backstory of a speakers source of inspiration 2. The fallacy of content marketing 3. Perspiration over inspiration 4. The 3 shows any social media plan should contain 5. How to be smart about your binge-worthy content 6. What happens when you sunset a popular show 7. When to STOP creating content 8. The kind to post every day and the kind NOT to 9. Customers expectations for customer service 10. How to use the right call-to-action for the right content 11. Why most people are bad content marketers 12. Covid-19's fundamental impact on customer relationships
Links Podcast Website Marketing Made Human Facebook Group Facebook Page Instagram LinkedIn Jay Baer's website
A great way to position yourself as an expert within your field is to become an author and publish your non-fiction book. But what does it take to sell self-published books on Amazon?
Episode links
Podcast Website
FREE course to create the PERFECT BOOK
Marketing Made Human Facebook Group
Book: Marketing Made Human
Facebook Page
In this episode, Rob Balasabas shares his approach to creating video content and what he learned on his own journey to grow and connect with an engaged audience.
Links Full show notes and link list Podcast Website Marketing Made Human Facebook Group Facebook Page Instagram LinkedIn
Chatbots can help you automate your business which is key to being able to scale your business efficiently. But do you really want a robot to run your business and build your brand? Kelly Noble Mirabella shares how to use chatbots and more specifically Facebook Messenger to create a human connection to your audience. Links Podcast Website Marketing Made Human Facebook Group Facebook Page Instagram LinkedIn ManyChat
In this solo episode, I share how you can create smarter income streams, taking into consideration which tasks are related to each type of income and what it takes to succeed with each.
Links
Podcast Website
Marketing Made Human Facebook Group
Facebook Page
In this week’s episode, I’m talking to Ray Edwards. Ray is a Communications Strategist, Copywriter, Speaker, and author and we are talking about how to connect with people and be a shepherd to your flock through copywriting.
In this episode
- Why COVID-19 will be a kickstarter for online businesses
- Victim or Victorious - how to manage panic and fear
- Shepherding your customers: Copywriting that sells
- Love and presence always win
- Magnetic leadership beats cold market analysis
- Why you need to upset someone to make money
- Staying 'on brand' makes you boring
Links
Podcast Website
Marketing Made Human Facebook Group
Facebook Page
Episode links
Ray's website
Book: How to write copy that sells
In this episode, I point out 3 main reasons to why you may struggle in your communication.
Fear of rejection sparks a perceived need to satisfy what we think others want to hear. Also, we learned marketing and selling is about showing our best side and only those, hiding the rest.
I walk you through the 6 steps from ‘The Personal Brand Playbook’ that will help you to become more authentic in your communication.
Links Podcast Website Marketing Made Human Facebook Group Facebook Page Instagram LinkedIn
In this episode, Lou Mongello shares how to build a thriving self-driven community and which media are the best to do so. Lou is a Disney expert and named one of the Top 50 Social Media Influencers, ranked #2 overall podcast in iTunes with WDWRadio.
In this episode * How Lou built a passionate community organically * Loved by marketers - but gives Lou the heebie-jeebies * The return on social equity and how support creates a sense of belonging * Community-driven content creation * Lous best strategy for fostering a meaningful sense of community * How to manage a self-moderating community * The most intimate medium to build relationships
Links Podcast Website
Marketing Made Human Facebook Group
Facebook Page
Lou Mongello website
Lou's Facebook Group: WDW Radio Box People
In this first solo episode, I share 5 ways to being smarter about your video. Actionable tips to either improve what you are already doing - or to get started with videos TODAY.
Links Podcast Website
Marketing Made Human Facebook Group
Facebook Page
Chrome extension: Keywords Everywhere
TubeBuddy
In this episode, I talk to Desiree Martinez, an experienced video creator and Youtuber, and host of the Women of Youtube podcast show. We are discussing what it takes to succeed on Youtube and if it plays a role if you are a man or a woman.
In this episode * Finding your natural tribe * How free content create need for paid services * Women fighting bro-culture on YouTube * Value-driven over vanity-driven * Corona on-camera virgins * Suck, learn and improve * Two powerful tips to improve your videos * Your best friend as a YouTube creator * This could kill your retention * How to end your video perfectly * The power of being mission-driven * The one thing to do when first starting out
Links Show notes with full list
Podcast Website
Marketing Made Human Facebook Group
Facebook Page
Desiree on Youtube
In this episode, I talk to Mark Schaefer, a globally-recognized keynote speaker, educator, business consultant, and author of 7 bestselling marketing books. We are talking about personal branding and business resilience during a major crisis.
In this episode * How Mark Schaefer became an entrepreneur * Redefining relevancy during a major crisis * Nonconformity as a key marketing skill * Resistance to being a personal brand * The power of being known * The four things all known people do * The biggest mistakes when building a brand * Pivoting a brand * Grape lollipops on the web
Links Show notes with full list
Podcast Website
Marketing Made Human Facebook Group
Facebook Page
Mark Schaefers website
In this week’s episode, I’m talking to Park Howell of Business of Stories. Park shares the do's and don'ts when using stories to build your personal brand.
Park Howell is a trusted brand story strategist and sought-after speaker on story marketing. He is the founder of the Business of Story platform has helped international brands, including Coca Cola, Beyer Pharmaceutical, Cummins Diesel, American Express, and the United States Air Force craft and tell compelling stories that sell. He is also is the professor of storytelling in the Executive Masters of Sustainability Leadership at Arizona State University.
In this episode * The business of story * How imagined realities connect people * The stories any brand needs to tell * When to use which stories * Common mistakes in storytelling * Bewitchery and the ABT-framework * Defining story moments * If you skip this, your stories fall flat * Anecdotes vs. binge-worthy stories * Connecting your offer to the story * The most potent story you will ever tell
Links Show notes with full list
Podcast Website
Marketing Made Human Facebook Group
Facebook Page
Park Howell's website
In this week’s episode, I’m talking to Mike Morrison, one of the most experienced guys when it comes to designing, building, and marketing membership businesses.
Mike Morrison is the co-founder of The Membership Guys and Membership Academy, the host of a popular podcast, international speaker, and author of two bestselling books. He has also been featured on the likes of Social Media Examiner, Huffington Post, and Net Magazine.
In this episode * How Membership Guys came about * The Apple app content marketing strategy * The difference between membership sites and online courses * Do you need to have an audience before launching? * From audience to devoted community * The number one factor that drives profitability * The fallacy we struggle to accept * The most transcendent moment of a membership owner * Beyond the sale: The marketing flywheel * Mikes #1 tip to make marketing human * How to not lose sight of the person in front of you
Links Show notes with full list
Podcast Website
Marketing Made Human Facebook Group
Facebook Page
The Membership Guys website
Listen in as Malene reads Part 2 from her book 'Marketing Made Human: The Art and Science of Creating a Lovable Brand'.
In this episode * Part 2: The new marketing paradigm (4 chapters) * How to think, act and measure your business success * How Social media is supporting human connection in marketing * The Lovable Brand model
Links Get the book 'Marketing Made Human'
Podcast Website
Marketing Made Human Facebook Group
Facebook Page
Listen in as Malene reads Part 1 from her book 'Marketing Made Human: The Art and Science of Creating a Lovable Brand'.
In this episode * Part 1: The Ignored Truth (3 chapters) * What human marketing is and why you should care * The biggest fallacy in marketing revealed * Why many feel discomfort or fear in marketing and selling
Links Get the book 'Marketing Made Human'
Podcast Website
Marketing Made Human Facebook Group
Facebook Page
Welcome to the first episode of Marketing Made Human with Malene Bendtsen. She’s the founder of the Marketing Made Human for entrepreneurs movement, your place for learning authentic and easy marketing. Listen in as Malene tells you how she got into business strategy and human marketing, her story and she gives you a glimpse of what to expect in the next episodes.
In this episode
- Get to know Malene Bendtsen, author of 'Marketing Made Human: The Art and Science of Creating a Lovable Brand'
- How Malene started in the online business and human marketing space
- What to expect from the Marketing Made Human Podcast
Links
Podcast Website
Marketing Made Human Facebook Group
Facebook Page
InstagramLinkedIn