Built on Strategy: Object 9: Recent Episodes
Jessica Lucia
Listen to Built on Strategy, a podcast that explores digital marketing strategies for driving successful businesses and successful lives. Come back every Tuesday for new episodes.
What is it like to cook for POTUS every day?
For our 50th episode of the Built on Strategy Podcast, we are joined by guest Marty Mongiello, CEO of the US Presidential Service Center, which is in the US Presidential Culinary Museum at the Inn of the Patriots. Marty’s fascinating journey begins with being turned away from the United States Airforce to landing a career as a chef at the White House, and eventually opening a bed and breakfast and culinary school inside of his very own Presidential Culinary Museum. We talk about the unique opportunity of cooking for the top-ranking executives of the United States government, the recent tendency for Super PACs to avoid partisan rhetoric at events, and how Marty and his wife ended up with 5,000 turkeys on their North Carolina farm. When it comes to organizing big events, personalities and appetites, Marty is the man for the job, and he’s collected plenty of stories throughout his journey.
In what ways can digital content inform and engage an audience?
On this episode of Built on Strategy we are joined by Todd Weyandt, Marketing and Creative Director with Applied Software. We talk about the current state of software providers serving the AEC industry, building a team that needs to fulfill a multidisciplinary role, and the power and value of current digital marketing trends. Many events over the past year have shifted into virtual events, which in turns makes the activities, lectures, and content much more accessible to a wider audience who are interested in products and services. Within marketing, there is a very real psychological phenomenon regarding people’s fear of missing out, and in such a rapidly evolving industry as software and technology, it is crucial to have efficient messaging and outreach with engaging content.
How can employers effectively navigate the gig economy in a post COVID-19 world?
On this special workforce engagement focused episode of Built on Strategy, I'm joined by Amy Appleton, Director of Marketing at BELAY. We discuss the nuances, etiquette, and benefits of the explosive remote freelancer market, as well as how to set expectations and the dynamics of a successful relationship between employers and virtual assistants. The gig economy has been on a steady rise for several years, and the recent surge in remote workforce has stimulated the supply of specialized part-time workers. Finding the right freelancer for any business can be a difficult task, however BELAY are experts at matching personality profiles to fit within different cultures and facilitate working relationships that oftentimes lead to adding responsibilities and a shared vision of ownership for temporary workers. There are certain abstract qualities that create an instant connection for those seeking virtual assistance, and as Amy says, “If it’s not a hell yes, it’s a no.”
How can data inform an approach to life and success?
On this special workforce engagement focused episode of Built on Strategy, I'm joined by Dr. Alan Kemper, Founder of LEAD Workforce Consulting. We discuss the importance and strategies revolving around using data to install the best possible positions in any company. In addition to these vital metrics, Allen emphasizes the importance of self-care and what he refers to as being a four-dimensional person. Attracting ideal candidates to your team requires building a culture for your workplace and creating an authentic community filled with individuals who are just as passionate about shared ownership of the idea, product, or service. Great entrepreneurs always bring something unique to the place where they work, and Allen is an expert at quantifying that human capital.
How do advancements in technology affect customer support?
On this episode of Built on Strategy, I'm joined by Abhi Jain, head of the Digital & Cloud Business Unit at Servion Global Solution, who are leaders in designing and managing contact and customer service centers. We discuss the long-lasting changes that have impacted all industries due to the COVID-19 pandemic, especially for companies who’ve shifted their experience-based customer support strategies to in-home ones. Abhi has extensive knowledge and experience working in customer service and understands how technology is defining the future of consumer experiences. As traditional in-person customer support is becoming less essential, data collection and automation are serving a new role in helping people navigate products and markets in which they’ve invested.
How much influence does data have on our lives?
On this episode of Built on Strategy, I'm joined by Lexy Kassan, Senior Strategic Solutions Architect at Databricks and creator of the DataTalk podcast. We discuss the relevance, regulation, and ethics of data collection. Lexy describes the genesis of the data collection industry, how business implements statistics, and how policy makers are always a few steps behind the technology sector in terms of ethical and responsible data collection. Social media and Wi-Fi connected cell phones have created a structure of numbers and figures linked to each of us, and Lexy is an expert at understanding and explaining the collection and implementation of these structures.
Guest Bio
Lexy Kassan has 15 years of experience in statistics and data analytics. Currently, she is the Senior Strategic Solutions Architect at Databricks, where she leads her team in strategy in terms of data and analytics. Attaining her Master of Arts in International Economics and Finance, she went on to work in a variety of fields related to data and is an expert in the ethical implementation of it.
What kind of strategies can we implement to grow and support our communities?
On this episode of Built on Strategy, I'm joined by Dr. Beth-Sarah Wright, author of D.I.G.N.I.T.Y., which describes seven tenants that assist institutions to clarify and align core purpose, brand identity and leadership to create an authentic community. We discuss the fundamental importance of understanding our history without a filter, in order to implement policy that creates cultural awareness in our institutions, as well as procure an environment that seeks to embolden and enable stability, opportunity and accessibility across America.
Guest Bio
Beth-Sarah Wright, Ph.D serves as Director of Enrollment Management at the largest U.S. Episcopal Parish Day school, Holy Innocents’ Episcopal School in Atlanta, Georgia. She is an author, speaker, former NYU and Spelman College professor, and advocate for authenticity in our communities by aligning aspirational identities with our lived realities. Originally from Jamaica, Wright has lived and studied worldwide, from Edinburgh, Scotland to San Juan, Puerto Rico.
Connect with Dr. Beth-Sarah Wright on LinkedIn.
What should you know about the direct health impact of air pollution?
On this episode of Built on Strategy, I’m joined by Urecsys (Urban Ecology Systems) Vice President of Strategy Jonathan Houri to discuss the battle against urban air pollution. We look at the impact of air pollution on overall healthcare, the correlation between air pollution and cognitive abilities, and pioneering environmental health technology to protect people and the environment.
Guest Bio
Jonathan Houri is an entrepreneur, investor and businessman, dealing in a variety of fields. His specialization in a wide range of projects, capabilities, and present partnerships, accompanied by strategic thinking and long-term perspectives are what led him to his successful position at Urecsys today.
Urecsys is an environmental health technology pioneer that has developed a smart, all round solution for (a) improving air quality indoors and reducing indoor air pollution in an unprecedented manner, (b) effective and unique protection against the penetration of urban air pollution into buildings, (c) efficient air quality management, including energy conservation in the building and full compliance with the most rigorous international standards.
Thank you for joining me for a special episode of Built on Strategy!
On today's episode, I'm joined by Dr. Keith Herndon, who is a Professor of Practice in Journalism at the University of Georgia, Morris Chair in News Strategy and Management, and Director of the Cox Institute for Journalism, Innovation, Management and Leadership. We look at the three main challenges facing media leaders today, the strategic perspective from someone on the front line of journalism, media literacy, and teaching people how to identify false information.
Guest Bio
Keith Herndon, Ph.D. holds a Doctor of Philosophy in Media and Information from the Curtin University of Technology, Master of Liberal Studies from the University of Oklahoma, and Bachelor of Arts in Journalism from the University of Georgia. He is an accomplished media industry leader with exceptional academic achievements. He has an expertise in journalism, news and media management, media technology, and consulting and applied research. Dr. Herndon's teaching and academic specialties are in management (including leadership development and financial skills), media ethics, media technology, innovation and entrepreneurship with an emphasis on mobile media for newsgathering and storytelling.
By now, we’re all used to the necessity of contact-less delivery orders and socially distant checkout lines because of COVID-19.
On this episode of Built on Strategy, I’m joined by Revel Systems Chief Strategy & Marketing Officer Chris Lybeer to dig deeper into how our point of sales systems have also adapted to consumer needs during the pandemic.
Chris and I talk about the demand for open solutions that can quickly adapt to new technologies and delivery systems. We look at the future of cloud-based point of sales systems, adopting modern technologies, and change driven by the desire for convenience.
Guest Bio: Chris Lybeer is the Chief Strategy & Marketing Officer at Revel Systems. He is a dynamic leader with a track record for identifying strategic opportunities and launching them into growth businesses. Chris’ experiences encompass a deep knowledge of retail & financial software, with a focus on mobile, consumer facing, and transaction-based technology. His specialty is the ability to marry innovation with business needs to drive financial success.
Revel Systems powers the ambitions of restaurants and retailers with a robust cloud-based point of sale (POS) and business management system. Designed to maximize security, stability, ease of use, and service delivery, Revel’s ecosystem replaces bulky, expensive legacy solutions with a quick, intuitive iOS-based POS platform that combines cloud-based technology and the mobility of the iPad. Founded in 2010 with major offices in Atlanta, Lithuania and San Francisco, Revel is a leading member of the Apple Enterprise Mobility Program.
And why do you need to know about them?
On this episode of Built on Strategy, I’m joined by Control System Cyber Security Association International or (CS)²AI Founder & Chairman Derek Harp. We look at who (CS)²AI is, what they do, why you should join, and why we should all be more aware of our personal, professional and global cyber security safety.
Guest Bio
Derek Harp is the Founder & Chairman of Control System Cyber Security Association International. A cyber security serial entrepreneur, speaker, board member, author, and podcast host, Derek has frequently focused on cyber security within his career. Going back to his time as a U.S. Navy Officer where he was introduced to communications security, management and intelligence; to co-inventing Intellishield™, a pioneer IT security product which was later acquired by Cisco Systems; co-founding NexDefense, a software company focused on the specific security needs of industrial control systems (ICS) asset owners.
Control System Cyber Security Association International, (CS)²AI, pronounced “See-say”, is the premier global not for profit workforce development organization supporting professionals of all levels charged with securing control systems. With over 19,000 members worldwide, (CS)²AI provides the platform for members to help members, foster meaningful peer-to-peer exchange, continue professional education and directly support cyber security professional development in every way.
Are you future-proofing your business?
On this episode of Built on Strategy, I’m joined by Trenton Systems Director of Marketing & Business Development Yazz Krdzalic to discuss strategies for future-proofing systems, programs, and processes. We look at the tactical edge network, go-to-market strategy, and the strategic implications of evolving technology not just on the battlefield but in Corporate America.
Guest Bio
Yazz Krdzalic is a Marketing Executive by trade, and a Chief Growth Officer at heart. Director of Marketing & Business Development at Trenton Systems, Yazz believes in investing in people first, arming your team with the right toolset, training and coaching tirelessly, and sharing the vision of your winning strategy while keeping an open door to input.
Trenton Systems designs, manufactures, and integrates customer-driven computing solutions for mission critical applications in diverse industries such as government & defense, communications, medical, energy, video walls, high density embedded computing, GPU computing, video processing, and test & measurement - all within their ISO 9001:2015 registered facilities located in the U.S.