Simply Digital Marketing: Recent Episodes
Amy Atkinson
Each week, we bring you the latest trends in digital marketing. With detailed execution plans, subject matter experts and actionable insights into growing your business using digital marketing, the Simply Digital Marketing podcast will demonstrate how digital marketing can finally give you astonishing results in your business.
Hosted by Amy Atkinson, tune in to a show created for solopreneurs, small business owners, and everyday dreamers that want to learn how to form strong marketing strategies to position their brand and develop businesses that offer freedom to their founders.
Your host, Amy Atkinson, worked for big corporates (such as British Gas, Sainsbury’s, BT and Curry’s and PC World) and increased their customers and revenue by up to 300% in some cases.
Nowadays, she helps the small business and start up owners that really deserve it most and shows them how to line their own pockets with profits. She is a woman passionate about seeing people win in life and in business.
Simply Digital Marketing's founder, Amy Atkinson is a serial entrepreneur and a renowned expert on branding, consumer psychology, and marketing strategy. She is an avid speaker and business motivator.
Katie is a multi-award winning business mentor & Meta ads and business strategist who helps women in business get from where they are to where they want to be, by filling in their tech and marketing gaps, helping with launches, challenge and visibility. In this episode we talk about why just boosting posts and creating ads WON'T get you sales and so we go into details and practical steps to what you should be doing, to improve your conversion. Katie’s links: 5 steps to successful ads free masterclass: https://katiecolella.online/5-steps-ads Website- https://katiecolellasocial.co.uk/ https://www.instagram.com/katie_colella_social/ https://www.facebook.com/katiecolellasocial/
In this episode Ina and I talk about the difference between marketing to a big audience vs a small audience. We all start with smaller audiences...so how do you market to them? Check out what Ina has to say - a 6 figure earner BEFORE even reaching 1k followers on any social media platform. She shares helpful sales hints and tips that don't feel weird or icky.
Find her on Insta: https://www.instagram.com/yourengagementcoach/ Check out her post ideas for coaches: 100postideas.com Listen to her interview with Lisa Johnson: Episode 39 https://www.theglobalphenomenon.com/podcast/
In this episode Margaret and I dig deep into the importance of you ideal client and niching down. We go through how to do that, even touching on sales conversations and getting more people to buy from you. This is an absolute must listen to anyone finding their social media isn't working for them right now!
To find out more on Margaret, head to: https://mgcoach.co.uk/ https://www.instagram.com/mgcoachuk/
This episode Johanna de Ruyter and I go into detail about pitching your business both online and offline and how to command a room, grab peoples attention. If you're looking to go into public speaking to help promote yourself and what you do, this is a must listen!
In this months episode I am with Rachel Maunder who is an incredible Story Coach who helps small business owners and business professionals to bring out and share their stories. It is so important to share your story to really build up trust and the likeability factor with your audience. Rachel talks us through a couple of the reasons we may not be sharing our story... 1. No story worth sharing 2. Fear of Judgement
These are two of the things I struggle with when sharing my story and I KNOW if you struggle with these thoughts too, listen to this episode. It's absolute gold!
Rachel also has an incredible free series called 'Your Story Matters Series' so definitely check that out as it covers these five worries us business owners have sharing our stories!
- No story worth sharing
- Fear of Judgement
- Not wanting to implicate anyone
- How much to share
- My story is too boring
You can find Rachel at all these places: www.rachelmaunder.com www.facebook.com/rachelmaunderstorycoach Rachel Maunder on LinkedIn or email her directly at coach@rachelmaunder.com
I am talking about fitting this pain in the bum task of social media. Does anyone wake up every morning or even go to bed at night with that looming thought of you having not put anything up on social media or that you need to? Then where to start, what to post and oh sod it, I’ll just do a post tomorrow. Then the cycle begins again and gradually throughout the week you get more and more stressed and frustrated by it, that you just wing something out and then it flops? So then you’re like, well that was pointless and you go back to square one of feeling frustrated and deflated that social media/Facebook/Instagram is the absolute devil and yet you know you need to be doing more. This episode I'll go over how you can fit it in more easily but also how this will actually make your posts work better.
This episode will help you really make your social media and digital marketing efforts not go to waste. I will share NEW tips and advice you cannot find elsewhere. I wanted to use my advanced knowledge to help you move in the right direction. Listen in to find out more.
How many times have you gone to record yourself on camera, or even just take a photo and stopped because your hair is not right, or your makeup needs a touch up? Ultimately this comes down to us being confident in ourselves and realising that YES there are people that judge but also there are a hell of a lot MORE people who are just interested in what you have to say. This episode I take you through my ways of helping yourself be more confident on camera.
The truth is we cannot be truly healthy ourselves AND have a truly successful business with a money nightmare going on in the background.
We cover why it's so important to invest in your business and yourself in order to really see success.
Free resource to find out what your money personality is: https://thefemalemoneydoctor.com/sma-quiz/
In this episode I go through the best way to grow a small business is through digital marketing because it can help you reach and connect with your potential customers FOR FREE using the various online channels. The problem is there are obviously a bunch to choose from and it’s easy to lose track of where to focus and what you should do. Which is why I thought I would create a checklist to help you with all this! Don’t worry about writing everything down – comment on the podcast or on my social media channels and I will send you the list!
In this episode I walk you through what Instagram Reels are, step by step how to create one and the sort of Reels you should create to help you promote your business.
In this episode I walk you through the ins and outs of Instagram stories, from how to get started and post your first story to advanced strategies for creating content that will make your business stand out on Instagram.
Let's get started....
I know many of you wonder whether blogging is even still a thing nowadays and I’m here to tell you it definitely is. If anything it helps with the SEO of your website as you come across as an expert to the Google algorithms AND you update your site often with a blog which also helps with SEO.
I am interviewing Michelle Eshkeri; expert in content and blog writing who literally talks us through where to start to not only help with SEO but also writing the blog itself. There is some absolute gold in here, with website to check out to help you with key words and coming up with catchy headlines!
I know a lot of you struggle to create content for all your different digital channels, time and time again. Creating valuable and engaging content can take an abundance of effort and resources. So why do it only once to educate your customers?
Obviously you don’t want to just use the exact same blog or post again, but you can update it with something new you have come across, or use updated imagery on social.
You’ve already seen your customers liked the content in the past so they will definitely find it helpful again and even more so as your audience grows, they will also like it.
This will instantly increase the value of your work, while also helping you to save time.
In this episode I interview Inner Calm Coach Amanda o'Rourke who specialises in helping High Achieving Business Women to push forward and achieve everything they want within their life and business. We talk all things affirmations and why they're so important. I go into my personal experience with them, from skeptic to avid affirmation lover!! This is a must for anyone wanting to up their game in business and really starting to believe in themselves.
We all know the algorithms change so often on Facebook and now they're moving to a more transparent way of content being shown to people. So what does that actually mean for your small business? Listen now to find out what you can be doing to help yourself grow now!
You have likely read somewhere that content is the king and it is very important to make yourself stand out from the crowd. When developing a content marketing strategy, one of the most crucial aspects of the plan is often social media marketing. When content is created, it is usually produced with hopes of being shared across the Web, not only through internal marketing campaigns, but also organically on social media networks.
It isn’t always as easy as it may seem to create content that people want to share. Generating buzz is difficult when a content piece isn’t optimized for social media or wasn’t created with social-specific goals in mind. So here are 10 simple rules of content marketing in 2020 that will help you to gain good follower engagement.
This episode is actually taken from a video we recorded with the EXACT steps to setting up a Facebook ad. Right from campaign objective through to pressing submit. A must listen! If you want the video, DM us on Insta @thefemtrepreneur or on Facebook /thefemtrepreneur.
When you use social media for business do you get confused as to why it’s not working as a marketing channel for you? You maybe understand you need to be social and create relationships as well as maintain relationships but maybe it’s still not working? The key is to really knowing the 4 C’s of Social Media in order to make sure you’re properly doing the right thing…In this episode I talk about why your social media efforts may not be working for you AND give you some tips, tricks and hacks to get you started.
In this track Rebecca and I go through some personal experiences with where to focus your spending in your business, but also go through how to plan and be more strategic with your personal and business spending. It's not one to miss!
In this episode I interview guest speaker Sarah Catherine on how she has moved her business online in such a short period of time and how it is going to be beneficial in the long run. I give practical advice on what you could doing during the lock down in order to move some or all your business online in order to keep growing your business, giving you an income or at the very least growing your customer base and making your customers even more loyal to you.
I have collaborated with the incredible Liz Devonshire to give you some practical help on styling your own photographs and how to get the lighting perfect even using your own smart phone. She is also has some incredible free guides which you can sign up to here: https://www.newshootsphototraining.com
Happy snapping everyone and make sure you use this time to really start taking control of your online presence!
In this episode I take you through the simplest way to create consistent content without the stress and overwhelm. If you’re feeling like something in your business in terms of consistent content creation has become a big pain in the butt maybe it’s time to mega batch so you can walk away from it for a very big period of time and then come in excited to tackle it again.
In this episode we are going to take you through ways to grow your email list using social media. They are simple and easy steps to really start growing your sales and business using digital marketing. You'll be surprised as to most of them being free ideas. No spending money!
Email list building is a sure fire way for your business to see growth so make sure you're jumping on that band wagon right away.
This is the last episode of the business growth through social media challenge, so if you haven’t listened to all the other episode in this challenge, then make sure you listen to them first as following all the steps will hugely help you grow your business on social media!
This episode will reassure you about overspending on Facebook ads. If you’re worried about overspending on ads, the first thing you need to do is to set up some rules that Facebook needs to follow for you. It will also go into how you can make your social media ads turn into sales by using a strategic sales funnel to build and nurture your customer relationships.
In this episode we are going to go through how to grab AND KEEP attention on the busy newsfeed. Take a second to consider, what will stop your customer from scrolling? Your biggest problem is to break through the noise. We are all so distracted by our phones and you want and need to stand out in a busy newsfeed. Think of Facebook newsfeed as a notice board. So what’s a way to stand out on a notice board?
Step 1 in our 5 step strategy to seeing growth through social media, is to 'identify and find'. It is identifying your target customer and then finding them. This is where targeting is SO important. Do you remember the four action points we gave you in the last episode?
Target, Reach, Implement, Test. We talk you through these, what they are and how to make these part of your strategy.
In this podcast you are going to understand how to set up your Facebook advertising account properly. With organic reach for business pages decreasing, paid advertising is the best way to get into your target market’s newsfeed. It’s also the best way to get ahead of your competitors who aren’t learning this and really leverage your time and money to get your products and services in front of the right customers so you can sell. We show you exactly how to do that in this episode.
To make sure you get the most from this free training, make sure you have printed out the work book available at www.thecrowdconverters.com/episode6 so you can take down some notes and really get to grips with our 7 step marketing strategy that is going to help you grow your business.
The next few episodes are going to be part of a series to seriously start growing your business using social media.
I’m going to show you the tools that you need to grow your business starting today, and I know as a small business owner you feel pressed. You’ve got to pay the bills and mortgage AND you’ve got to provide for your family and your business is what provides all that.
This session is going to rock your world and focus on getting you up to scratch with writing your content for your Facebook and social media posts. Do you feel your posts are a bit flat and boring? Let’s face it, you know your business relies on words to help you generate sales and that words convince and convert so you need to fix this as a priority! It’s your copy that will help your business fly, so just dive right in.
Do you feel as though no body knows your business yet, or perhaps a few people do but you don’t seem to be growing at the rate you wanted to be? This is likely because you need to develop your brand – it's possible that to the outside world, you maybe just a name and logo. So to your ideal customers, it isn’t clear who you serve, what you stand for and what you promise your customers. Check out this episode to change this perception straight away!
This episode will talk you through the best ways to raise your engagement and grow your page organically on Facebook. You’re posting your content and yet no one seems to see it, in fact you are only getting 1 or 2 likes! You know you need to keep consistent, but hell what is the point when, from what you can see no one actually sees it! So what are our top tips to help you change this?
This episode will talk you through how to use Facebook pages for your small business. You know you need to focus on it, but you can’t keep up with the algorithm changes, so what are the latest things that you need to be doing to help you grow your Facebook page?