Rise Above Be Visible: Recent Episodes
Aunia Kahn
The Rise Above Be Visible podcast assists small businesses and enthusiastic entrepreneurs to rise above in their industry and become visible by providing tips and strategies that work! The client is everything. The result is epic.
As business work in design and marketing, representing disabilities have been challenging. There is always the question about the right or wrong way to properly include and represent the disable community.
Unfortunately, the default way web and graphic designers, as well as a marketers represent the disabled community is by using the "Wheel Chair Symbol" also known as "The Universal Sign of Accessibility".
The truth is, there is "No Universal Symbol for Disabilities".
It is important for those in the design and marketing world to understand this. The disabled community does not have a symbol and we don't want one. However, we do appreciate the "The Universal Sign of Accessibility" which helps us navigate the world better.
Please stop using the "Wheel Chair Symbol" as a default graphic when dealing with topics based on disabilities for design, blogs, flyers, events, marketing, etc. Unless you are using it purely to represent accessibility options.
Also, only 11.6 percent of people in the disabled community use wheel chairs and 80% of disabilities are invisible.
If you want to represent those with disabilities on website, in graphic design and marketing, use real people. 1 and 4 people living in the united states has a disability so it is important that the disabled community is represented.
Businesses are always looking for ways to get more visibility and gain success, and Google Reviews is one of the best ways to get both.
If you are listening to this podcast because you are considering purchasing Google Reviews for your business the quick answer is don't do it.
Also, we will give you authentic ways to get reviews.
Show Notes: https://risevisible.com/paying-for-google-reviews-is-illegal-get-authentic-google-reviews/
In this episode we talk about 5 ways small businesses can stay connected during covid. It can be a hard time to connect and feel a sense of community - so we have some suggestions to help you stay connected!
In this episode we examine the truth behind the value of existing client/customer revenue. We take a page from the school of traditional marketing where we see the intrinsic value in all shades of growth, success, and investment that are presenting themselves right under your nose.
In this episode we examine the truth behind the value of existing client/customer revenue. We take a page from the school of traditional marketing where we see the intrinsic value in all shades of growth, success, and investment that are presenting themselves right under your nose. In this episode, we discuss what branding is and what it is not, as well as why branding even matters. Generally, people associate branding with primarily logos and websites, but it is going far beyond that on many levels. If this topic interests you, take a listen below to the new podcast episode and learn how your branding or lack of branding is impacting your business.
Show Notes ###### 3 Important Reasons Your Need Branding
- You need recognition. If someone goes to your website and has no idea who you are and what you do. You have lost a potential client. It’s that quick. 3-5 seconds on average. As a web designer for 20 years, I can tell you how quickly a person will leave a site if they have no idea what they are dealing with or have no easy way to interact with said site.
- Branding helps people know who to expect from you. If I market my web and graphic design business and brand it as such, people know they can come to me for that. Will clients come to me that want accounting, no. I am situated in a niche market, I proclaim what I do, I am branded as such which leaves no one to “try to figure it out”. They know what to expect from me.
- Creates loyal customers and referrals. Which creates growth and longevity in your business. If you provide a service or product without visible branding how can this be passed onto others with ease? How can I refer you? If you don’t have a logo, a website, social media, anything that showcases who you are that is concise and branded, you will get lost in the mix.
###### 5 QUESTIONS TO ASK YOURSELF ABOUT YOUR BUSINESS BRANDING
- Do I have any branding?
- If I do, is it good branding?
- Does the brand relate to my target audience? Will they instantly "get it" without too much thought?
- Does the brand reflect the values that I want to represent to my customers?
- Why do you want your brand to represent in your industry?
SHOW LINKS 5 Tips You Can Utilize Right Now To Help Your Business Adapt and Succeed
SHOW QUOTES “A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is.” – Scott Cook
Show Notes In this episode, we discuss the pros and cons of drag and drop website builders vs. designer built websites. There are big decisions to make concerning either way you choose to design your website. A key factor to keep in mind is the user experience of the platform, particularly the advantages and disadvantages of working alone or with a designer on your website. We are in a time where a website has become more necessary to personalize and optimize towards whatever our goals are. We explore several of those pertinent questions in this episode.
A few key points mentioned in this episode are:
- Design
- Personalization
- Hosting
- User Experience (UX)
- Cost
- Website Goals & Growth
SHOW LINKS * Why Are Quality Designed Websites So Important * What is an SSL and Why Does Your Website Need One
We examine in this episode, the 7 key design elements for an effective homepage. The homepage is the most important page of your site. As a general rule, you have 3 seconds for your homepage to connect with the visitor to keep them on your site and/or bring them in further. Your homepage will be the first encounter a visitor will have with your business. This, as in everyday life is your moment of the first impression and therefore should be considered with great purpose.
The 7 Key Design Elements
- Logo
- Navigation
- Hero's Section
- Images
- Responsiveness
- Color Scheme
- Connecting
SHOW LINKS Why Are Quality Designed Websites So Important
In this podcast, I discuss the basics around domain names (URLs) and hosting, as well as touch base on SSLs and backups. If you are looking to create a website or needing to revamp an existing one, we will discuss the job of and effectiveness of domain names. We further touch on the choices in hosting services, the importance of SSL, and backups. Whether you are just starting in a small business, interested in e-commerce, or choosing to revamp that old design and grow further in the business you have already immersed yourself in, the "toolbox" of the aforementioned information may help you in the specific needs of your website and business.
Show Links Domains.com
Bluehost
Aunia Kahn Art
In this episode, we discuss '5 Tips You Can Utilize Right Now to Help Your Business Adapt & Succeed'. In order to adapt to an ever-changing business environment, noticing the signals of change is key.
In these 5 key steps to adapt and succeed, we touch on what to look out for to pick up on those signals of change. We discuss the factors involved in decoding, deciphering, and executing change within a current business model. WE examine further the challenges and opportunities involved to be able to reshape, redesign, adapt to your business mindset.
The 5 Key Steps:
- Modify Your Business Mindset
- Review/Renew Your Online Presence
- Stay Connected & Show Up
- Be Consistent, Keep Things Fresh & Quality
- Try Something New
Show Links Why Are Quality Designed Websites So Important
Simon Senek "Adapting to Changing Time" (Video)
Simon Senek "How Great Leaders Inspire Action" (TED Blockbuster)
Show Quotes "It is not the strongest that survive, nor the most intelligent, it is the most adaptable to change." - Charles Darwin
The word SSL gets thrown around a lot in relation to websites, but not a lot of people know what it is or why it is important. I felt this was a good topic because I go to great websites for great companies and I am always a little shocked to see their site is marked "insecure". Which is not good for posterity. Anything marked insecure does not make me feel confident they know what they are doing.
Show Links 5 Ways to Improve Your Websites's SEO
Numerous people are currently dealing with a challenging time in life and business. It is my goal in this episode to provide you with “10 Ways to Utilize Digital Marketing for your Business During Tough Times”. They will be short, sweet and to the point with links to more detailed information.
- Quality Website
- Social Media
- Email Marketing
- Sharable Content
- Quality Content
- Webinar/Classes/Online Events
- Social Proof
- Blogging/Articles
- Support/Promote Others
- Be Human/ Be Real
Episode Links
- Learn More About S.M.A.R.T Goals
- Episode 40: Why Are Quality Websites So Important?
- Wix, Weebly, Square Space, Hire Me!
- The Key to Email Subject Lines That Get Opened: 8 Data-Backed Ways To Boost Open Rates
- The Toughest Case UNDER $20?! – Spigen Tough Armor XP for iPhone XS/XR – Review
- Episode 39: 5 Ways to Improve Your Website’s SEO
- Episode 2: Scarcity & Abundance
Episode Quotes ’A rising tide lifts all boats’ – JFK (Kinda?)
Self-Deprecation (belittling/diminishing/undervaluing oneself) Self-Destruction (sabotaging/punishing/harming oneself) Martyrdom (denying responsibility for oneself) Stubbornness (resisting change in one’s life) Greed (selfish overindulgence, over-consumption) Arrogance (inflating/exalting/overvaluing oneself) Impatience (intolerance of frustration/obstruction/delay)
“The twin killers of success are impatience and greed.” — Jim Rohn
In this episode, we discuss why quality websites are so important for success in connecting with clients and customers.
Show Notes
In this episode, we provide 6 tips to help you navigate Facebook's ever-changing Algorithm. These tips will help your posts have better visibility and connection with your audience.
We discuss the main questions of "what is an algorithm and how do we navigate it to benefit our social media presence?" In its most basic definition, an algorithm is a means by which social media, Facebook in particular here, decides and deciphers content that the users of social media see. How and what is seen is a bit more complex and we discuss that very important information here in this episode.
Show Links
MyModern.Met
Canva
Grammarly
Show Notes In this podcast episode, we provide '5 Ways to Improve Your Website's SEO'. SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. SEO is incredibly important for those wishing to market and increase traffic towards blogs or e-commerce. The main reason being, you are utilizing the methods explained further in this episode to expand your reach with your business or service via search engines like Google
Learn more and delve deeper into understanding and utilizing this key source of gaining traffic.