Cliff’s Notes on Profitable Coaching: Recent Episodes
Cliff Ravenscraft
In this podcast I share what I have learned about building a profitable coaching business. If you have a desire to bring about massive transformation in the lives of those you serve and get paid extremely well to do it, this is the podcast for you.
Be sure to check out my main podcast, The Cliff Ravenscraft Show, in your favorite podcast directory.
I'm thrilled to welcome Edwin Soler to the show today! Edwin dedicated 27 years of his life to helping others as a probation officer, where he made a profound impact guiding thousands of clients. Now, he's courageously stepping into a new season and harnessing his gifts to become a full-time coach, speaker, and author.
While this transition hasn't been easy, Edwin is determined to own his value and share his story. Today, we'll dig into how we can strengthen his mindset, gain clarity on next steps, and put together an actionable game plan. Edwin is eager to fully own his potential - so let's give him our full support as he moves boldly into this next chapter!
If you would like to experience one of these complimentary full blown 90-minute one-on-one coaching experiences with me, send me an email at cliff@cliffravenscraft.com and put "Live Stream Coaching" in the subject line.
If you ever wondered why I shut down my Podcast Answer Man business and rebranded myself as the Mindset Answer Man, this episode will give greater insight into my decision than I've shared previously.
Recently, I hosted an "Ask Me Anything" session on the topic of "The Business of Coaching."
Kate Nankivell let me know that she would be participating live and that she planned to ask the following question:
"I’ve just started a new podcast called The Shape of Kate. I’m at the beginning of my much needed weight loss and regain my fitness and health journey and I want to share this journey and so much more through this podcast. Now this represents a departure from my current business so I’m thinking about my monetization strategies.
My clear intention with this podcast is to be an inspiration through sharing my journey but not a weight loss coach or fitness expert. I’ll interview those experts as I go. They rightly claim their expertise. My monetization ideas at this early stage is to bring on advertisers who pay for results. Eg when people who listen and click through to their offer and/or use my coupon code they pay me an agreed affiliate fee."
When it came time to have my conversation with Kate, I had already created an outline of insights that would have helped her optimize the effectiveness of her affiliate income streams, plus I had created a list of several other income streams that most people have not considered.
Yet, within a few moments into our conversation, I closed the browser that had all the pre-outlined insights that I had prepared. It had become clear to me that there was a much more powerful and important conversation to be had.
Have a listen to this episode to see where our conversation went. After the conversation, I give a commentary on the overall experience. I know that you'll gain a lot of value from this conversation.
If you are resonating with the content that I create, you will find one or more of the following products and services extremely valuable and life transformative. 1. Train With Cliff Audio Journal Podcast - This "audio journal format" podcast contains many of the same insights that my clients who pay tens of thousands of dollars to get from me directly. Plus there are "behind the scenes insights," about how I operate my business, that have enticed nearly all my existing clients to subscribe to this show as well. Go to http://TrainWithCliff.com to learn more.
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Free The Dream Online Course - Do you have a dream or goal that you are struggling to turn into reality? Some have gone through this course in a single day, others have taken a weekend retreat to go through it. However, everyone who has gone through the six hours of this material has completely altered their experience of the world. Go to http://FreeTheDreamCourse.com to learn more.
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Next Level Mastermind - If you are full-time self-employed and are not yet in an ongoing mastermind group, stop what you are doing and read every word and watch all the video content found at http://NextLevelMastermind.info.
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One-On-One Coaching - God has granted me unique gifts and a capacity to help clients see things that they are not able see on their own. For every problem there is a solution. For every desired destination, there is always a path to get there (often multiple paths). Click Here To Apply For One-On-One Coaching With Me.
Of course you might be interested in some of my other free content * Click Here To See My Other Podcast Shows * Click Here For My Best Keynote Message “All Beliefs Have Consequences.”
This is a TEMPORARY podcast announcement to make sure that you are aware of my Black Friday through Cyber Monday sale where I am offering an incredible one-one-one coaching package to work with me over the next three months for only $1,500.
Sign Up For This Special Offer at MindsetAnswerMan.com/Sale
Recently, I hosted an "Ask Me Anything" session on the topic of "The Business of Coaching" and Jennifer Swanson asked the following question:
"My coaching is off the side of my desk (and I want it to stay there because I'm doing several things) but it would be nice to have a handful of steady clients, and while word of mouth has been good in the past, it's never stead. What strategies would you suggest for finding clients that are not high-pressured or sale-sy?"
The advice I gave in this episode:
- Create an evergreen marketing funnel that is purpose built to consistently generate new potential clients who are interested in your coaching.
- Create a niche topic podcast with only five to ten podcast episodes that are more valuable than a $2,000 dollar course on the topic.
- For every episode, give away a high quality “hand-out” or “PDF Quick Guide” that relates to the content of that episode. (They will opt-into your email newsletter to receive this)
- Write a series of emails (at least 10 to 20) that will be released once a week after they are added and that are meant to add increase value that you are providing, thereby nurturing your relationship further.
- At natural points, put CTA’s will get people to submit an application for your coaching.
- Create a Waiting List.
- Create a series of easy to follow through, ongoing actions, that you can do to continue brining people into the top of your marketing funnel.
If you are resonating with the content that I create, you will find one or more of the following products and services extremely valuable and life transformative. 1. Train With Cliff Audio Journal Podcast - This "audio journal format" podcast contains many of the same insights that my clients who pay tens of thousands of dollars to get from me directly. Plus there are "behind the scenes insights," about how I operate my business, that have enticed nearly all my existing clients to subscribe to this show as well. Go to http://TrainWithCliff.com to learn more.
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Free The Dream Online Course - Do you have a dream or goal that you are struggling to turn into reality? Some have gone through this course in a single day, others have taken a weekend retreat to go through it. However, everyone who has gone through the six hours of this material has completely altered their experience of the world. Go to http://FreeTheDreamCourse.com to learn more.
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Next Level Mastermind - If you are full-time self-employed and are not yet in an ongoing mastermind group, stop what you are doing and read every word and watch all the video content found at http://NextLevelMastermind.info.
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One-On-One Coaching - God has granted me unique gifts and a capacity to help clients see things that they are not able see on their own. For every problem there is a solution. For every desired destination, there is always a path to get there (often multiple paths). Click Here To Apply For One-On-One Coaching With Me.
Of course you might be interested in some of my other free content * Click Here To See My Other Podcast Shows * Click Here For My Best Keynote Message “All Beliefs Have Consequences.”
Recently, I hosted an "Ask Me Anything" session on the topic of "The Business of Coaching" and Loubna Zarrou asked the following question:
"I have been coaching many years but one struggle is how to turn it into a business when you can coach on almost anything."
The advice I gave in this episode:
First, I shared one of my favorite Steven Chandler quotes about the topic of "choosing a niche" for your coaching.
Next, I provided the following five pieces of advice:
- Determine how much money that you need to generate on a monthly basis to thrive financially from your full-time self-employed coaching business.
- Do the math….
- Can you find 1 client to pay 100% of your monthly amount within 15 to 20 hours a week of work?
- Can you find 2 clients to pay 50% of your monthly amount within 15 to 20 hours a week of work?
- Can you find 4 clients to pay 25% of your monthly amount within 15 to 20 hours a week of work?
- Can you find 10 clients to pay 10% of your monthly amount within 15 to 20 hours a week of work?
- Determine exact ideal client for that offer and go validate it. However, while searching for that exact fit, don’t ignore all the other clients who would fit within that price ranged product.
- Commit to generating all your monthly income needs by working with as few clients as possible that would require no more than 15 to 20 hours a week of your time to serve.
- Once booked solid and consistently generating that revenue on a monthly basis, start adding other products and services.
If you are resonating with the content that I create, you will find one or more of the following products and services extremely valuable and life transformative. 1. Train With Cliff Audio Journal Podcast - This "audio journal format" podcast contains many of the same insights that my clients who pay tens of thousands of dollars to get from me directly. Plus there are "behind the scenes insights," about how I operate my business, that have enticed nearly all my existing clients to subscribe to this show as well. Go to http://TrainWithCliff.com to learn more.
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Free The Dream Online Course - Do you have a dream or goal that you are struggling to turn into reality? Some have gone through this course in a single day, others have taken a weekend retreat to go through it. However, everyone who has gone through the six hours of this material has completely altered their experience of the world. Go to http://FreeTheDreamCourse.com to learn more.
-
Next Level Mastermind - If you are full-time self-employed and are not yet in an ongoing mastermind group, stop what you are doing and read every word and watch all the video content found at http://NextLevelMastermind.info.
-
One-On-One Coaching - God has granted me unique gifts and a capacity to help clients see things that they are not able see on their own. For every problem there is a solution. For every desired destination, there is always a path to get there (often multiple paths). Click Here To Apply For One-On-One Coaching With Me.
Of course you might be interested in some of my other free content * Click Here To See My Other Podcast Shows * Click Here For My Best Keynote Message “All Beliefs Have Consequences.”
Recently, I hosted an "Ask Me Anything" session on the topic of "The Business of Coaching" and Chris Pinckley asked the following question:
How can a seasoned or veteran coach, in other words someone who already knows the coaching industry, turn their podcast into a lead generation tool effectively?
- Talk consistently about the exact topics that your current coaching clients are bringing to their sessions. (No Specifics of the client Included of course)
- Use the precise language that they use to describe their pain, problem, struggle, obstacle, etc.
- Host “Ask Me Anything” sessions like this to offer a “public example” of the type of coaching you do and include some examples of those conversations in your podcast.
- Create “Custom CTA’s” For Every Episode.
- Prioritize getting people to your mailing list to nurture the relationship.
- Add different price point offerings for your value ladder of products and services.
- Invite your best clients who have experienced the most transformation to tell their story, as a guest, on your show. (They 'may' share it with others)
- Consider creating “niche topic podcasts."
- Be a guest on other people’s podcasts who reach your exact, ideal, client.
If you are resonating with the content that I create, you will find one or more of the following products and services extremely valuable and life transformative. 1. Train With Cliff Audio Journal Podcast - This "audio journal format" podcast contains many of the same insights that my clients who pay tens of thousands of dollars to get from me directly. Plus there are "behind the scenes insights," about how I operate my business, that have enticed nearly all my existing clients to subscribe to this show as well. Go to http://TrainWithCliff.com to learn more.
-
Free The Dream Online Course - Do you have a dream or goal that you are struggling to turn into reality? Some have gone through this course in a single day, others have taken a weekend retreat to go through it. However, everyone who has gone through the six hours of this material has completely altered their experience of the world. Go to http://FreeTheDreamCourse.com to learn more.
-
Next Level Mastermind - If you are full-time self-employed and are not yet in an ongoing mastermind group, stop what you are doing and read every word and watch all the video content found at http://NextLevelMastermind.info.
-
One-On-One Coaching - God has granted me unique gifts and a capacity to help clients see things that they are not able see on their own. For every problem there is a solution. For every desired destination, there is always a path to get there (often multiple paths). Click Here To Apply For One-On-One Coaching With Me.
Of course you might be interested in some of my other free content * Click Here To See My Other Podcast Shows * Click Here For My Best Keynote Message “All Beliefs Have Consequences.”
My great friend, Deacon Bradley, is a member of my Next Level Mastermind and has been using the Prosperous Coach Method to create new clients.
Over the past several months, Deacon has experienced a few scenarios where he has had a hard time with follow-ups after the first complimentary coaching session, specifically getting his potential clients to book their second complimentary session.
This is NOT an issue where the coaching is not powerful enough. On the contrary, Deacon's concern, initially, was that the first session may be far too powerful and that the potential client may have four to six months worth of insights to implement after the first call.
Yet, in a recent conversation via one of LinkedIn Live Audio events, we uncovered a few missing components within the Connect, Invite and the first session of the Create phase of the Prosperous Coach Process.
No doubt, you will find a tremendous amount of value in this episode.
Links Mentioned at the end of the episode * TrainWithCliff.com * FreeTheDreamCourse.com * TheCliffRavenscraftShow.com * My Work With Me Page
This episode contains just one incredibly powerful story how how my participation within a mastermind group has made my dreams, personally and professionally, become reality. Click here to see the video version of the message included within this episode.
If you are full-time self-employed or plan to become full-time self employed within the next 12 to 18 months, I want to invite you to CLICK HERE TO APPLY FOR THE NEXT LEVEL MASTERMIND TODAY.
Here are a few testimonials from current and former members of The Next Level Mastermind: Tom Heffner said... Cliff Ravenscraft and the mastermind he created were a major inflection point in my career and life. I went from feeling trapped in a day job to creating my own freedom and autonomy. I left the day job at that time to start my own business to give myself more freedom to do what I want, with whom I want, when I wanted. I've never looked back. Here's the interesting part - as much as Cliff can help you with the tactical/practical (e.g. the in's/out's of online business - he can definitely help with this) ... what really helped me was changing my mindsets and removing the limiting beliefs holding me back from achieving what I wanted.
Dan Faulknor said... I joined the group with the plan of maybe leaving my day job in the next year or two. Within 6 months of joining (and attending meetings at 3am my time. It was worth it!) I had a plan to leave my day job within a couple of months. I did leave my day job, much sooner than expected and now 4 years later my business is thriving with 3 employees + myself. Cliff's ability to ask you questions and get you to lead YOURSELF is his greatest strength, in my mind. You have nobody to 'blame' but yourself, because you provide all the answers with Cliff's guidance.
Kevin Davis said... I was at a standstill. Didn’t know what the next step was. Actually, I didn’t think I was qualified to make the next step. Didn’t have anyone in my circle at that time to help. So I took a leap and joined Cliffs mastermind. My how things changed! First was overcoming some thoughts that held me back. Then some steps and next action items to get the ball rolling. Now I’ve moved the ball down the field farther and quicker than ever imagined.
Leslie Graham said... If you are thinking about this, be sure to reach out to Cliff. Joining NLM was the biggest leap I'd ever made in terms of investing in myself and my business, but my life was radically changed in so many ways as a result of my nearly two years with the group. In fact, my current business was launched as a result and I couldn't be happier with the trajectory of that business.
I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups? If so, visit my WORK WITH ME PAGE and submit an application today.
Avoiding The Advice Monster...
I recently had a gentleman enter one of my Clubhouse rooms and he said....
"I'm a little concerned right now about where to go in life. I'm curious about outsourcing ideas beyond people who know me well and I wanted to see if I could get some advice from a coach and professional such as yourself."
In this episode, you get to hear our entire conversation. This client got all the advice and answers to the questions that he had been looking for, but if you listen closely, you'll notice that I never once gave him any advice other than a book recommendation that I thought might be valuable for him.
I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast
Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups? If so, visit my WORK WITH ME PAGE and submit an application today.
Anyone who calls themself a coach or wants to "become a coach" will need to have a solid answer to the question... "How long have you been coaching?"
Before you answer that question again, listen to this episode first!
I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast
Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups? If so, visit my WORK WITH ME PAGE and submit an application today.
Creating free content is an amazing way to demonstrate the amount of insight and value that you could provide to potential clients.
I'm often asked the question.... "How do I decide how much content to give for free so that potential clients will still hire me?"
Almost everyone is shocked when I say.... "GIVE IT ALL AWAY FOR FREE."
I explain why this is my philosophy of content creation in this very short podcast episode.
I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast
Let's Work Together! Would you like to connect with me through one-on-one coaching or through one of my paid mastermind groups? If so, visit my WORK WITH ME PAGE and submit an application today.
I recently launched a brand new podcast called "Upgrade Your Peer Group - The Power of Mastermind Groups."
Knowing that this new podcast would be of great interest to those who are looking to build a profitable coaching career, I decided to share a recent episode of this new podcast here in the Cliff's Notes on Profitable Coaching podcast.
In this episode, I share the most common questions I get related to mastermind groups.
For each question, I share an answer off the top of my head, with what comes to my mind today, as my answers to many of these questions have evolved as I have continued to experience the Mastermind Principle in my own personal and profession journey through life.
Question 1 - What Is A Mastermind Group?
Question 2 - What Are Some of The Benefits of A Mastermind Group?
Question 3 - Should I find a group to join or just start my own?
Question 4 - Where Can I Find A Mastermind Group?
Question 5 - How many people should be in a mastermind group?
Question 6 - How Do You Decide on The Date And Time of Group Meetings?
Question 7 - What Is A Hot Seat Format?
Question 8 - Why would someone want to be in a group with 12 people, meaning that they only are in the host seat every 12 weeks?
Question 10 - Who should be invited to a mastermind group?
Question 11 - How often should a mastermind group meet?
Question 12 - Should you meet In person or Virtual?
Question 13 - Should you do Free or Paid Groups?
Final Topic: Set The Standards For Your Group!
I have other podcasts that might be of interest to you. See my list of shows at http://CliffRavenscraft.com/podcast If you would like to join on of my own, paid, facilitated mastermind groups, check out the details and apply today at http://NextLevelMastermind.info
In this episode, I share a coaching conversation that I recently had with Abd Aref via the Free The Dream Clubhouse Community.
Here is the question that was posed…
Whenever I make a decision, I'd always set out the pros and cons. And then I would predict the outcome. I will also communicate to seek some advice from people who have already made decisions similar to mine.
But the thing is that I ALWAYS GET STUCK in this stage where I always think about WHAT IF… , WHAT IF… , WHAT IF… , WHAT IF… It leaves me emotionally drawn. I cannot sleep. I cannot do ANYTHING!
I would always just have these… (thoughts?)... It could be negative, it could be positive…. But it makes me take long periods to make a decision. And I end up not making the right decision. So what's your take on that?
In the past, I may have focused the majority of our conversation on tips, tools and techniques on how to make quick decisions that will get you further, faster. However, as a coach, I like to get to the root of the issue when a client begins to use language like "I always... (fill in the blank)."
I hope that my sharing this coaching conversation will help you take your own coaching efforts to the next level.
The book I recommended in this episode is Psycho-Cybernetics: Updated and Expanded by Dr. Maxwell Maltz.
Let's Work Together: If you are ready to take your message, your business and your life to the next level, check out my Work With Me page to see how we can work together.
In this episode, I share an amazing story that I discovered within a book titled "PSYCH-K… The Missing Piece/Peace In Your Life" by author Robert Williams.
This was originally shared in The Cliff Ravenscraft Show which is my main podcast. It occurred to me that this would be an incredible insight into what it is that we do, as coaches, for our clients.
I hope you enjoy!
If you have any questions about The Prosperous Coach Method for Creating Clients, please reach out to me.
In this episode I answer a series of questions from Candace who asked...
- What do I do if I am "At Capacity" for the number of clients that I want to work with?
- Do I continue to do the Prosperous Coach Method?
- Do I tell them up front that I'm at capacity and that I have a waiting list?
- What about the issue of them losing fervor for wanting to work with me before I have an open spot for them?"
In my response to these questions I covered the topics
- The "Half-Life of Enthusiasm"
- The danger of coaching "At Capacity"
- The fact that you are "At Capacity" is a symptom of an issue. That issue being that your potential clients see far more value in what you have to offer them than you do. (aka... You're Not Charging Enough!)
- I briefly mentioned The Art of The Proposal video by Rich Litvin
- The DOUBLE YOUR RATES article by Peter Shallard
If you are enjoying this podcast, make sure that you check out my main podcast The Cliff Ravenscraft Show in your favorite podcast directory.
If you are a podcaster or are thinking about launching a podcast, I encourage you to check out my Podcast Answer Man podcast.
If you would like to learn more about working with me through my one-on-one coaching or my paid mastermind groups for who are full-time self-employed business owners, check out my Work With Me Page or email me (email mentioned at the end of this episode).
I recently had a conversation with someone who has been "struggling" to create paid coaching business for the past four years.
She has created multiple websites, social media profiles, a podcast and has a long list of other things that she feels that she needs to do before she can begin creating paid products and services as a coach.
Imagine... Struggling for four years to get a coaching business started and still having no clarity about what paid products or services you are going to offer.
This is far more common than you might imagine!
Want help taking your coaching business to the next level? Check out my Work With Me Page at https://www.cliffravenscraft.com/work-with-me
What if you actually looked forward to the next time someone rejected your proposal for paid coaching?
Want help taking your coaching business to the next level? Check out my Work With Me Page at https://www.cliffravenscraft.com/work-with-me
In this episode, I share a coaching conversation that I had via Clubhouse with Chika Bullock.
Chika has an inspirational story of how she moved from Japan to New York City 15 years ago and she shared with me her additional inspirational story of her recent journey towards becoming a certified life coach over the past two years.
She came to me requesting help to overcome her fear, frustration and overwhelm about all the things that stand between her and the completion of her coaching certification course at the end of this year.
While there are a number of valuable lessons that can be pulled out of this conversation, the main point that I would suggest that you pay attention to is the concept of understanding as much as is possible about what someone wants, what seems to be standing in the way of them getting what they want and then simply present that information back to them by “defining their problem in solvable terms.”
In less than forty minutes, I was able to recognize what Chika desired, what resources she already had available to her and then I was able to present a clear plan that helped her get everything she wanted in the simplest way possible.
Want help taking your coaching business to the next level? Check out my Work With Me Page at https://www.cliffravenscraft.com/work-with-me
In this episode, I interview Mike Mandel, Chris Thompson and Lori Hammond who all three have an amazing background in the area of Hypnosis / Hypnotherapy.
Here are the links mentioned at the end of this episode:
- https://mikemandelhypnosis.com/castle
- http://theimpostermonster.com
Want help taking your coaching business to the next level? Check out my Work With Me Page at https://www.cliffravenscraft.com/work-with-me
This episode is worth THOUSANDS of dollars to anyone who is interested in facilitating paid mastermind groups. If you are one of those people and you found this episode that valuable, please email me at Cliff@CliffRavenscraft.com and let me know.
If you are interested in my Next Level Mastermind, you can apply at http://NextLevelMastermind.info
Want help taking your coaching business to the next level? Check out my Work With Me Page at https://www.cliffravenscraft.com/work-with-me
Marc asks if he should go ahead and start charging money for coaching or wait until he's achieved success in all the things that people may ask for his advice about.
Want help taking your coaching business to the next level? Check out my Work With Me Page at https://www.cliffravenscraft.com/work-with-me
Want help taking your coaching business to the next level? Check out my Work With Me Page at https://www.cliffravenscraft.com/work-with-me
Want help taking your coaching business to the next level? Check out my Work With Me Page at https://www.cliffravenscraft.com/work-with-me
The podcast episode mentioned in this episode can be found at http://MindsetAnswerMan.com/539
Want help taking your coaching business to the next level? Check out my Work With Me Page at https://www.cliffravenscraft.com/work-with-me
In episode 5, I shared the fact that I applied for a unique coaching opportunity with Rich Litvin, co-author of the book “The Prosperous Coach.“
In this episode, I actually share the UN-EDITED audio recording of my first call with Rich.
Want help taking your coaching business to the next level? Check out my Work With Me Page at https://www.cliffravenscraft.com/work-with-me
A powerful example of how to evaluate an investment in your own personal/professional development.
Want help taking your coaching business to the next level? Check out my Work With Me Page at https://www.cliffravenscraft.com/work-with-me
In this episode, I share some of the distinctions that I've learned that has helped me experience significant success in the area of creating clients using the Prosperous Coach Method.
If you have not yet read The Prosperous Coach by Steve Chandler & Rich Litvin, I encourage you to do so.
Affiliate link to the book: https://amzn.to/2KZuz7B
Want help taking your coaching business to the next level? Check out my Work With Me Page at https://www.cliffravenscraft.com/work-with-me
In this episode, i share my thoughts on a book titled "The Coaching Habit" by Michael Bungay Stanier.
Affiliate link to the book: https://amzn.to/2ZreRpN
Want help taking your coaching business to the next level? Check out my Work With Me Page at https://www.cliffravenscraft.com/work-with-me
In this episode, I share my thoughts on the topic of whether or not you "need" to be certified to be a coach.
Want help taking your coaching business to the next level? Check out my Work With Me Page at https://www.cliffravenscraft.com/work-with-me
In this first episode, I simply give a brief introduction of how I get into coaching.
Want help taking your coaching business to the next level? Check out my Work With Me Page at https://www.cliffravenscraft.com/work-with-me