Business Over Breakfast: Recent Episodes
Stephen Rosenthal
Join Stephen Rosenthal, CEO | Founder as he documents his experience building a business! This show will house a plethora of different types of episodes. Everything from interviews with prospects, customers, business partners to quick thoughts to meeting recordings to webinars. Also check out his YouTube Live show for more.
Welcome to part 2 of how we got started. In this episode of Business Over Breakfast, the team talks about what we have learned so far and some of the structure as to how we have built the companies so far. From the beginning to the end of building businesses, we tell you our secrets with the hope to help you on your journey.
What we talk about:
- How we get clients on
- Market research
- How to develop a podcast
- What does it mean to create a culture / core values
- Acquiring Pics DocLib
- Bringing more employees into the company
- Prioritizing hiring for culture over talent
- How to pick the right sub-contractors
In this episode of Business Over Breakfast, Stephen talks about how he met Vanessa and his history with Jeshal. They each take turns explaining what they do in the business and how they all support each other. They also take some time to go down memory lane and tell some stories. What does it take to start/take over a business? You'll find out in this episode of Business Over Breakfast!
In this episode the topics include
Aurra Media and Vanessa running operations
Going over the early days of Aurra Media
Rosenthal Companies Management
Taking over Pics DocLib
Outsource Sales
Podcasting with Aurra Media
Starting a brand new business
Stock Purchase Vs. Asset Purchase
What is the SBA - Small Business Association
Building out a team for your business
Sometimes running a business feels like herding cats. Leadership comes with a fair share of challenges and victories. Chris Jones has experienced a lot of victories over the course of his career leading engineering and mining teams across the country. Before his recent retirement, he was the President and CEO of Westwater Resources. On this episode, you’ll hear Chris discuss his engineering career in consulting and leadership. Tune in to listen to the full episode and learn how leadership looks different for each role and team.
Resources:
Connect with Chris Jones on LinkedIn
Connect with Stephen Rosenthal on LinkedIn
Need a podcast marketing strategy that works for your business? Get in touch with Aurra Media to get started.
On part two of this conversation, Jesus McDonald of JRM Marketing and Stephen Rosenthal discuss what it’s like running marketing agencies. Working in the B2B marketing world is complex and exciting. It’s really a problem-solver’s dream. Listen to Jesus and Stephen compare notes about working in the B2B agency space on Business Over Breakfast. Resources:
Connect with Jesus McDonald on LinkedIn
Connect with Stephen Rosenthal on LinkedIn
Need a podcast marketing strategy that works for your business? Get in touch with Aurra Media to get started.
Sometimes a podcast host has the opportunity to be a guest. Breakfast Over Breakfast host Stephen Rosenthal got to experience that on the Mastering B2B Marketing Podcast with Jesus McDonald. As the CEO of Rosenthal Management Companies, Stephen is a serial entrepreneur who enjoys the challenge to build a profitable business from scratch. Jesus McDonald runs the JRM Web Marketing. On this episode, the two CEOs talk about what it’s like working in B2B marketing. Tune in as Stephen and Jesus talk about marketing as an entrepreneur and for their clients.
Resources:
Connect with Jesus McDonald on LinkedIn
Connect with Stephen Rosenthal on LinkedIn
Need a marketing strategy that works for your business? Get in touch with Aurra Media to get started.
Strategy is only as strong as execution. On this episode of Business Over Breakfast, we hear from Paul Green about the significance of building a solid marketing system to grow your business. Green is the CEO of the MSP Marketing Edge for over 450 satisfied clients. As with everything in life, there’s a balance. He encourages all of his clients to align their business goals to their lifestyle—that’s the best way to follow through on strategy. Listen to the full episode for tips on navigating social media for business.
Resources:
Interact with Paul Green on LinkedIn
Learn more about the MSP Marketing Edge, trusted by hundreds and hundreds of MSPs worldwide: https://www.mspmarketingedge.com/
Need a marketing strategy that works for your business? Get in touch with Aurra Media to get started.
With an average 70% new growth each year, co-founder Bradley Kaine of KMT has experienced his share of success with running his MSP. While there have been a lot of successes, he’ll be the first to admit to you there’s a lot of unglamorous behind the scenes work. Carla, Bradley’s wife and the KMT’s Head of Marketing, is serious about presenting a consistent message across all channels. Both would agree investing time to get clear on their messaging was a foundational part of growing their brand and business over the years.
Learn how you can grow your business and brand, tune into hear the KMT story!
Resources:
Interact with Bradley Kaine on LinkedIn
Interact with Carla Kaine on LinkedIn
Learn more about the KMT: https://kmtech.com.au/
Need a marketing strategy that works for your business? Get in touch with Aurra Media to get started.
Business Over Breakfast is back! We took a brief hiatus because running a business can get busy, but we’re excited to relaunch BoB! On the show, you’ll hear from other founders and CEOs about bootstrapping a business, lifestyle balance, and breakfast food with other founders and CEOs. Because who doesn’t love bacon? Let’s dig in.
Resources:
Connect with Stephen Rosenthal on LinkedIn
Learn more about what Aurra Media marketing can do for you: https://www.aurra.media/ Have a project? Get in touch with Aurra Media to get started.
Happy Easter!
Accidentally published this episode on the wrong podcast the other day! Whoops!!
Great coaching call with the one and only Bill Caskey from the advanced Selling Podcast. Really appreciated his insight and had a couple thoughts for you this morning around managing your sales and marketing teams.
I’d love to hear your thoughts on this idea and whether or not you would use this application. Email me at stephen@aurra.media
I LOVE THIS . . . If you can say that on hour 14 you know you’re in the right job.
Love the job I created for myself. What do you think!?
Hit me up at Stephen@Aurra.Media
Some thoughts around a new application to enable podcast host and guest to connect and nurture their relationship.
Would love to hear your thoughts and if you would use this application stephen@aurra.media
I plan on defining a few applications that I think would really serve the podcasting community very well and would love to hear your feedback!
Please email me at stephen@aurra.media if you want to respond or give some feedback to these ideas
Really excited about this episode for you all to listen to. I would highly encourage you to make this actionable in your company as soon as possible. Please email me at stephen@aurra.medIa if you want to talk about this and learn about how you may be able to implement this idea into your business.
Awesome meeting with my tax attorney yesterday. Helped define a huge core concept that is uber important for any professional. Hit me up with your comments stephen@aurra.media
I am thinking about doing a longer form episode on Mondays centered around marketing. These are my initial thoughts on how consistency is so important when it comes to doing anything worthwhile in business. Have a listen and let me know what you think stephen@aurra.media.
If you were interested in building longform audio content for your business whether that be an audiobook, podcast, webinar series, etc. Make sure you hit me up at stephen@Aurra.Media
Trucking along on DGMG’s challenge of publishing daily content.
If you want a podcast for your brand, organization, or business, hit me up! Stephen@Aurra.Media
If you want my team to write awesome headlines for you. Email me at Stephen@aurra.media
Would love to hear your thoughts on this concept!
Shoot me an email Stephen@Aurra.Media
If you are looking to implement a podcast for your business please hit me up at stephen@aurra.media
This will be my platform of choice for publishing daily as a part of the challenge in DGMG. Look up Dave Gerhardt on LinkedIn for more context
Keep the Faith! The Lord is good. Shoot me an email if you want to talk Stephen@Aurra.Media
This episode is a tribute to the three grandparents I lost over the past 12 months. It has been challenging but their legacy lives on. Excited to share this with you all and would love to hear your thoughts.
Loss by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. https://creativecommons.org/licenses/by/4.0/
Source: http://incompetech.com/music/royalty-free/index.html?isrc=USUAN1100171
Artist: http://incompetech.com/
Got some thoughts for you today on this Christmas feeling Saturday morning. Take a listen and let me know what you think. Put a few related videos up on LinkedIn. Not in front of my computer so can’t put the link to my LinkedIn but just search for Stephen Rosenthal.
Got some thoughts for you today on this Christmas feeling Saturday morning. Take a listen and let me know what you think. Put a few related videos up on LinkedIn. Not in front of my computer so can’t put the link to my LinkedIn but just search for Stephen Rosenthal.
I had such a fun time talking with my mentor about an experience I had back in high school. I hope you enjoy this episode.
In the premiere episode of The Landscaping Secrets Podcast, host Jon Kontz talks with Stephen Rosenthal, a sales extraordinaire and former sales rep for Plant Design Group. They discuss lead generation, finding employees to go door to door, and how they built a lead machine.
I am thinking about launching a new podcast on marketing!
I would love to hear your thoughts on this idea and garner some feedback on how to make this valuable to my audience.
If you are interested in contributing to this new show, email me at stephen@aurra.media
Sean is a true entrepreneur.
There is nothing like steady, solid growth of a business over time. He has managed to do this through a high quality partnership and a relentless commitment to value and community.
I learned a lot about how to treat people, partners, and customers from this wide ranging conversation with Sean.
Follow Sean and his business venture here.
For more, subscribe to my YouTube channel where I am doing a live daily show on how I am building this business.
It is so so important to hold others opinions in tension with your own in business. Make sure you make this a priority moving forward.
Getting a good guest for your show is essential! It is a must!
Here I run through 3 areas of consideration for what makes a good guest on your podcast
I am a big big fan of partnerships!
I have been thinking through and working on a few potential campaigns with my partners.
Believe it or not, I think podcasting is a great medium to introduce these campaigns and build out a full funnel for leads to follow.
I have a lot of thoughts around accountability in many areas of my life but have seen very tangible results of implementing accountability in the financial life of my business.
I want to share these thoughts and encourage you in how you can also drive accountability.
It is about doing more with less.
Solution Selling and Customer Focused Marketing seem to fly in the face of what we call Product Marketing.
Lots of buzz words here but there are some important points to be made.
How do you market your product but focust on the customer?
For more, check out our YouTube Channel.
Some times we can take the basics for granted so here is a breakdown for you of content and why it is important for businesses.
So many business focus on only brand or only MQLs when it comes to marketing.
I am unapologetically of the mindset that you should only attach your marketing efforts to revenue.
This is especially challenging if you are selling to large enterprise. I can personally attest that it is possible and you should be religiously committed to driving revenue with your marketing efforts.
Everyone looks for growth, growth, growth.
I am too and want to share what I have found to work since starting my business.
Jake covers a whole slew of awesome topics during this interview about his experience building BlockIt.
I would highly recommend you listen to the entirety of this interview to learn about questioning assumptions, doing the right thing for your customer, building awesome software companies, and more!
Enjoy!
Check out more on our YouTube Live show.
Grant has been a long time friend of mine and is a great thinker. We had a catch up scheduled and figured we would turn on the mics and let you in on the conversation.
Check out the YouTube playlist as well.
I am astounded with the one size fits all mentality people have when building and performing in business.
I have been binging "How I Built This" from NPR this week and am astounded with the variability in the way people build their businesses.
Give yourself permission to be unique.
I had someone tell me the day before I recorded this episode that they saw how well I was doing with my business.
This hit me strangely because in reality this has been a slow, hard grind at times.
After thinking more about this statement, I do believe my passion for the big picture must be shining through my content. I loooovvveeee building this business. I am passionate about it and it is exciting. I do however have micro failures often. Probably every day. I am working to be consistently confident in the slow build and protect against the temptation to allow failures and others opinions of failure to penetrate my mentality. Hard to do but that is what patient persistence is all about.
Check out the YouTube Live show for more!
I am working on a customer's email sequence today and was thinking about what friction in the audience journey would look.
Too Many Forms, Too Many Landing Pages, Too Many Links
Keep it simple stupid.
Check out the YouTube Video as well.
If you are interested in engaging your employees, your current customers, or a network then you might want to consider the role of a private podcast. I am investigating this opportunity over the next couple weeks and will be testing it out.
Check out the YouTube Live Recording for the visual.
I am jumping between meetings today and noticed that my questions have been a little off. I am throwing up some of my thoughts as to why.
Love the quote:
Judge a man by the quality of his questions not his answers
Leave a comment on the YouTube video. Would love to hear your thoughts
Leaving room for valuable learning in your contexts has been so important for me in my short career so far.
Make sure you are filling your mind consistently with "Just in Time Information"
Tim Ferriss is such a great example of this concept. He never rests on his laurels but is consistently learning about what is new
TASTE & TEST
Check out my YouTube channel for more.
Time management is a top differentiator for winners and losers
How do you manage your time?
I have some awesome documentation around time management that I would love to share with you. Hit me up at stephen@aurra.media
Also, check out my YouTube channel for more.
If you have not heard of Grant Hensel yet . . . I have a suspicion that you will one day.
He is an incredible serial entrepreneur that I have followed closely since we were in college together.
He has started many businesses and successfully sold 2 of them. For a 27 year old, bootstrapping a number of businesses and seeing them through to scale is remarkable.
Please enjoy this wide-ranging discussion with THE Grant Hensel.
Check out our YouTube channel as well for more
What you do off the platform informs how well you do off the platform
This was a great insight for me and is certainly applicable for podcasting.
I love audio but Social Media Platforms love video so take advantage of tools and create audio grams to promote your show.
Check out my YouTube channel for the visual component of this episode.
Make sure you take this in light of the last episode but . . . . . Weekends are a great time to level up and out work your competition.
What do you do on your weekends to help build your dream?
Check out my YouTube channel for more.
Daymond John is a big proponent of this since he did it the wrong way.
He says as an entrepreneur you need to listen to and take care of your body.
I had my first battle with sickness as an entrepreneur and it was not easy! Make sure you listen to your body and do what it needs to stay well.
Check out my YouTube channel for more.
The long game takes patience.
I am learning this every day as an entrepreneur.
Check out my YouTube channel for more.
I have been blown away by the results of intersecting sales and marketing in my efforts for my clients.
The QAD Customer Podcast is a great example of this effort. I closed $60,000 worth of business off of 10 episodes. That means each episode has been worth $10,000 to my customer, PICS DocLib.
If you are a sales rep, don't wait for marketing to launch a podcast. Get after it!!
Also, check out my YouTube channel for more.
Barrett O'Neill said it best "The less you do, the more you make"
It has been so important for me to have my first assistant join me on this journey. It is so hard to keep up to date on it all and she has been an integral part of the team.
Check out the YouTube channel to learn more.
I had a great session with a business coach and wanted to share some of my insights from that session.
I am going to be a part of another coaching experience with Dave Gerhardt on B2B Marketing this year. Really excited to learn from the best and hoping to use some of that content in this podcast.
Hope you enjoy!
Also, check out my YouTube channel when you can.
Atomic DC is a Dallas based marketing agency that is doing awesome work!
Make sure you check them out and listen to this wide ranging conversation about how their CEO Jackie built this awesome business.
I learned so much from this episode and am thankful for Jackie and his awesome insights.
I got some great feedback on the initial couple episodes and wanted to bring you some more info.
Check out the YouTube Live I mentioned here.
Here is episode 1 of the new show following my journey as an entrepreneur.
I hope you really enjoy it.
Check out my YouTube Channel for more
It has been somewhat challenging for me in situations where I have not clearly defined all the downsides.
Make sure you are rigorous about the downsides and think about the following categories:
Relational
Time
Money
Professional Development
Family & Friends
Missed Alternatives
Hope you really enjoy this episode and would love to hear what you thought.
Shoot me an email at stephen@aurra.media
Also, check out my YouTube Show.