Salon Owner Evo Revo Show: Recent Episodes

Jason Everett, Doug Campbell

Listen here with Jason Everett and Doug Campbell to keep you in-the-know and up-to-date on the latest for the salon industry! If you feel that your current business model is not working for you and hasn't changed in the last two years or for two decades, we're here to show you the light! Salon Owner Evolution Revolution helps commission salon owners grow their business, profits and an amazing team! Jason has helped hundreds of salons and thousands of stylists grow their personal income and find their passion for the industry once again. His infectious high energy makes every event he runs not only educational, but extremely engaging. In addition, Doug Campbell owns 3 highly successful commission salons and barbershops and prides himself on creating the ultimate experience for his staff and guests. His passion for helping individuals achieve success in the industry is unmatched!

Topic: The discussion centers around burnout and practical ways to overcome it, focusing on causes and cures.

Guest: Chris Baran shares his experiences, emphasizing his journey in the beauty industry and lessons learned over 50 years.

Causes of Burnout: Overwork, feeling unappreciated, and imposter syndrome are highlighted as key contributors.

Universal Education: Chris points out that everyone is an educator in life, whether as a stylist, parent, or leader, which can lead to exhaustion.

Experience-Based Insights: Chris speaks about identifying burnout through personal struggles and recognizing it in others, especially salon owners and educators.

Self-Discovery: He emphasizes understanding where burnout originates, often tied to deeper emotional roots.

Cure Framework: He outlines solutions like continuous learning, open communication, motivation, and mentorship.

Straight Talk: The importance of honest, direct communication is stressed as a way to alleviate misunderstandings and improve relationships.

Mentorship: Chris advises finding mentors who can provide genuine guidance without imposing their own views.

Upcoming Webinar: A free webinar is mentioned, happening on November 18th, focused on addressing burnout and boosting productivity.

Social Media Burnout: Salon owners often feel overwhelmed by the pressure to constantly create engaging social media content.

Shift in Perspective: Instead of viewing social media as a daunting task, approach it as an opportunity to showcase your business and engage clients.

Entertaining Content: Understand that social media is a platform for entertainment. Your posts should aim to entertain first and then promote services.

Inspiration from Others: Look at successful salon posts for inspiration. Saving and adapting ideas can help streamline content creation.

Team Involvement: Engage your team in content creation by hosting fun, collaborative "social media play days" to generate ideas and content together.

Embrace TikTok Trends: Use the trends from TikTok and other platforms to create relatable, engaging videos that resonate with your audience.

Frequent Posting: Accept that producing a high volume of content (50-100 pieces) is crucial to finding what works and gaining confidence.

Minimal Editing: Start with simple video concepts that require little editing to avoid getting stuck in perfectionism.

Resource Sharing: Provide valuable resources to help salon owners create engaging content, such as cheat sheets for social media posts.

Celebrate Success: Encourage salon owners to share their content, tag the podcast, and celebrate their progress to build a supportive community.

Combatting Booth Renter Mentality: Joanne Peterman discusses strategies to reduce booth renter mentality and build a cohesive, team-oriented culture in salons.

Code of Honor: Emphasizes the importance of a salon's Code of Honor to set clear standards and expectations for the team, fostering accountability and consistency.

Team Culture: Joanne shares that her salon’s success comes from a strong team culture, where everyone supports each other beyond hair services, including helping with laundry, cleaning, and client follow-up.

Wellness and Personal Growth: Joanne integrates wellness practices like Reiki and yoga into her lifestyle, which she believes benefits her personal and professional growth, positively impacting her team and salon.

Staff Buy-In and Engagement: Discusses the importance of team buy-in, with everyone understanding why certain tasks are essential for business growth, creating a supportive and engaged salon environment.

Incentives and Rewards: Joanne implemented reward systems, such as two-hour passes, as incentives for staff performance and team-building activities, which are popular among her staff.

Onboarding and Expectations: New hires receive a clear handbook and manual to set expectations and outline roles, ensuring everyone understands their responsibilities.

Handling Team Turnover: She stresses the importance of letting go of staff who don't align with the salon's culture and Code of Honor, prioritizing long-term cultural fit over immediate staffing needs.

Owner Self-Reflection: Encourages salon owners to look inward and assess how their leadership impacts team dynamics, emphasizing that team culture begins with the owner’s actions and mindset.

Future Growth and Wellness Center: Joanne is expanding her business to a larger space focused on wellness, reflecting her vision of a holistic, supportive, and connected team culture.

Staff Retention and Growth: One of the main reasons staff leave is the lack of a clear growth path. Establishing defined career goals and providing a structured growth plan is crucial for retention.

Simplifying Performance Metrics: Creative salon staff often find tracking numbers stressful. Simplifying the process by providing clear, actionable metrics like guest count and average ticket can boost staff confidence.

Personal Goals Drive Motivation: Understanding the personal goals of your staff, such as buying a home or car, can be a strong motivator. Aligning their personal dreams with performance metrics can lead to better results.

Addressing Turnover: High staff turnover in salons is a challenge, but creating a supportive and growth-driven environment helps retain staff longer.

Weekly Check-ins: Instead of monthly reviews, weekly performance check-ins allow for timely adjustments and foster continuous improvement.

Effective Leadership Mindset: Salon owners should focus on guiding their team through collaborative leadership, rather than controlling or micromanaging, to create a positive work environment.

Supporting Team Strengths: Utilize team members’ strengths by assigning tasks like performance tracking to those who excel at it, while alleviating stress for others.

Motivating with Tangible Goals: Breaking down big financial goals into smaller, manageable targets, like increasing average ticket sales, makes achieving success feel more attainable.

Mindset Shifts for Growth: Shifting the leadership mindset from enforcing rules to supporting personal and professional growth encourages team engagement and loyalty.

Building a Positive Culture: By focusing on the well-being and development of the team, salon owners can create a thriving, energized work environment that benefits both staff and clients.

Communication Struggles: Many salon owners struggle to communicate effectively with their teams, which can impact staff meetings and overall team morale.

Responsibility in Communication: Taking full responsibility for how your message is received, not just what you say, is key to effective communication.

Tailoring Your Message: Adjust your communication style based on your audience, whether it’s a staff meeting or a larger group.

Importance of Feedback: Constantly seeking feedback and checking if your message was understood can improve communication in any setting.

Impact of Tone and Body Language: The tone of your voice and your body language play a critical role in how your message is perceived.

Communication in Relationships: Misunderstandings often stem from the initial communication, not the aftermath, requiring more focus on clarity upfront.

Telepathic Communication: Sometimes unintentional, subconscious messages are conveyed through body language and tone that can affect communication.

Continuous Growth: As a business owner, your ability to communicate should evolve along with the size and needs of your team.

Seeking Understanding: Effective communication starts with understanding others before trying to make yourself understood.

Performance Pressure: Pressure in staff meetings or conversations can arise from misaligned communication and team expectations.

Guest Introduction and Transition: Host Kayla Swanson introduces Lindsey Compton, who recently transitioned into a new phase of her life after getting married, including taking on a new last name, which symbolizes stepping into a new chapter.

Leadership Team vs. Manager Role: Lindsey discusses the distinction between a leadership team and a traditional manager. A leadership team handles broader responsibilities, supports growth, and drives the salon’s mission.

Transitioning to a Leadership Team: Lindsey shares her experience of managing all tasks herself for years before transitioning to a dedicated leadership team, which significantly improved the business.

Delegating Responsibilities: By delegating specific roles to people skilled and passionate about certain areas, Lindsey’s business has grown faster and more efficiently.

Importance of Personal Development: Lindsey emphasizes that personal development is a key trait she looks for in leaders and encourages it among her team members.

Weekly Leadership Meetings: Lindsey holds 90-minute leadership meetings weekly to ensure alignment, accountability, and continuous improvement.

Finding the Right People for the Right Seats: Building a leadership team means placing individuals in roles that best suit their skills and passions, ensuring they feel supported and capable.

Handling Misalignment in Leadership: Open conversations and regular check-ins help identify if someone is in the right role and allow for smooth transitions if a change is needed.

Empowering Growth and Retention: Creating clear paths for growth and open communication prevents stagnation and keeps team members engaged and motivated.

Avoiding Common Mistakes: Lindsey warns against promoting individuals solely based on seniority, overlooking compensation, and neglecting proper support and training.

Podcast Rebrand: The episode marks a significant rebrand for the podcast, with a new logo and color scheme, emphasizing fresh beginnings and renewed energy.

Embracing Change: Change is inevitable and essential for growth, whether in business, personal life, or global events. Jason discusses how change can often lead to unexpected positive outcomes.

Personal Transformation: Jason shares his personal transformation story of losing 30 pounds and how it triggered a series of positive changes in his business and personal life.

Leadership & Influence: Jason reflects on the idea that team members, family, and business associates replicate a leader's habits, making it crucial for leaders to embody the qualities they want to see in others.

Adapting to Seasons of Change: Using the metaphor of natural seasons, Jason explains how personal and business growth often requires going through uncomfortable changes.

Catalyst for Growth: Jason emphasizes that adversity and challenges, such as losing a team member or undergoing a business transformation, often serve as catalysts for significant personal and professional growth.

Mindset Shift: Changing one's mindset is highlighted as the most critical factor for creating a positive ripple effect in other areas of life, including finances, relationships, and business outcomes.

Reflection on Impact: Rather than focusing solely on financial goals, Jason aims to make an impact in the lives of those around him, stating that having an "impact goal" is more fulfilling and drives long-term success.

Responding Positively to Setbacks: Jason discusses how setbacks, such as damaging a car or losing a client, can be reframed positively, serving as signals for necessary change or lessons to learn from.

Power of Self-Improvement: The episode ends with a discussion on the power of self-improvement and the importance of striving to be a better version of oneself each day, setting small daily goals that build momentum over time.

Marketing as Communication: Marketing is about clear communication with clients, potential clients, and team members. It's vital for building relationships in the salon business.
Audience Understanding: Knowing who you are marketing to is crucial for crafting effective messages. Tailor your marketing to resonate emotionally with your audience.
Lead Nurturing: Focus on nurturing leads by capturing their information and building relationships over time through consistent communication.
SEO & Awareness: Invest in SEO to be found by potential clients. Build awareness early in the marketing funnel before pushing for conversions.
Automation Importance: Use tools like email drip campaigns and automated messages to respond quickly and nurture leads.
Personalized Communication: Maintain communication with clients through various methods like emails, texts, and personal outreach to build loyalty and retention.
Marketing Investments: Understand that generating leads requires an upfront investment. Leads may cost between $45 and $400, depending on the industry and method.
Drip Campaigns for Success: Automating email sequences and regularly interacting with your CRM can improve lead conversion and client retention.
Marketing Psychology: Neuromarketing principles help build brand awareness subconsciously, keeping your salon top of mind when clients are ready to book.
Continuous Practice: Marketing is not a one-time task but a continuous practice. Constantly refining and adjusting strategies will yield better results.

Consultation Beyond the Picture: The episode emphasizes moving beyond Pinterest-inspired consultations to uncover what clients truly want, not just replicating a look.
Vivienne Mackinder’s Expertise: Vivienne shares her 40+ years of experience as a stylist and artistic director for iconic brands, providing insight into fashion, style, and consultation techniques.
Understanding Client Emotions: The discussion highlights that clients often seek to replicate an emotion or feeling associated with a look, not necessarily the exact style.
Empowering Stylists: Vivienne encourages stylists to assert their expertise, helping clients achieve looks that fit their body type, age, and lifestyle, rather than simply copying trends.
Improving Consultation Techniques: A large gap exists between stylists who believe they provide consultations and clients who feel they receive one, highlighting the need for better communication skills.
Design from the Inside Out: Stylists should consider the client’s whole appearance—body type, face shape, and personal style—before recommending a haircut.
Building Trust and Confidence: Gaining a client’s trust is key; otherwise, the client may take control of the process, leading to unsatisfactory outcomes.
Tailoring Hairstyles to Body Types: Stylists must consider the client's body proportions (apple, pear, banana body types) to create balanced and flattering styles.
Leadership in Salons: Salon owners must lead by example, empowering their stylists with the right skills, confidence, and systems to succeed.
Vivienne’s Advice on Success: Vivienne shares advice on building confidence, creativity, and leadership, and emphasizes the importance of mirror neurons in learning and setting a good example in salons.

Inclusive Salon Experience: The podcast focuses on how to curate a sensory-friendly and inclusive salon environment for clients with special needs or sensory sensitivities.
Host Introduction: Kayla Swanson introduces the episode, featuring Danielle Cherewyk, who shares her personal story of making her salon more inclusive.
Danielle’s Inspiration: Danielle’s journey started after her son was diagnosed with autism, leading her to make changes to accommodate clients with sensory issues.
Sensory-Friendly Haircuts: The salon offers “happy haircuts” for children on the autism spectrum, creating a calm and supportive environment with sensory-friendly tools and practices.
Private Room Setup: Danielle’s salon features a private room where clients can have a quieter, more controlled experience, away from the main salon.
Staff Training: The salon team receives training to handle sensory-sensitive clients, including strategies like starting a haircut so it looks good even if it’s unfinished.
Tools for Comfort: Sensory-friendly tools, like weighted capes and lap pillows, are used to help clients feel more comfortable during their haircut.
Community Support: The salon has become a community resource, offering a welcoming space for parents and individuals with sensory needs, which has strengthened its connection with the local community.
Paid Premium Service: While sensory haircuts require more time and attention, the salon charges based on the time needed to deliver the service, positioning it as a premium offering.
E-book for Sensory Haircuts: Danielle offers a free e-book, "Happy Haircuts," as a resource for other salons to implement sensory-friendly practices.

Retail-to-Service Success: Kristie Leslie achieved a 100% retail-to-service (RTS) ratio in her salon, an exceptional achievement in an industry where the average is around 12%.
Passion for Retail: Kristie's background in sales and her deep passion for retail contributed significantly to her success, with experience ranging from selling hair color to shoes.
Business of Retail Program: Kristie founded the "Business of Retail" program, designed to help other salon owners boost their retail sales, showing impressive results in participating salons.
Mindset Shift: A key factor in retail success is overcoming mental blocks and negative perceptions about selling, shifting towards a positive mindset.
Client Experience: Kristie emphasizes the importance of creating a personalized and exceptional experience for each client, which fosters loyalty and increases sales.
Strategic Brand Partnerships: Aligning with brands that reflect the salon's core values is crucial for successful retail sales, making it easier to sell products authentically.
Educational Approach: Educating clients about the products they use turns retail into an extension of the service, making recommendations more effective and genuine.
Staff Training: Kristie trains salon staff to deepen their product knowledge and view retail as an integral part of client care, leading to increased commissions and loyalty.
Debunking Retail Myths: Kristie addresses common misconceptions, such as retail being pushy or greasy, reframing it as essential customer care.
Continuous Evolution: Retail success requires constant evolution, trying new approaches, and staying adaptable to keep up with industry changes and client needs.

Inventory Management: Leah Freeman discusses how excessive inventory, particularly in hair color products, can cost salons significant money.
Background: Leah Freeman is a global ambassador for L'ANZA Healing Haircare and has been a salon owner for nearly 20 years.
Business Expansion: Besides her salon, Leah owns an apparel store and a med spa, showcasing her diverse entrepreneurial ventures.
Early Struggles: Leah's salon struggled with profitability for the first 10 years, even after her family invested $1.4 million to keep it open.
Coaching Influence: Leah shares how her coach, Jason Everett, helped her realize the importance of profitability, not just revenue.
Wake-up Call: A major turning point was when Leah reevaluated her inventory, realizing they were hoarding unnecessary products that weren’t selling.
Lanza Partnership: Partnering with L'ANZA, Leah reduced her inventory significantly, which led to immediate profitability and more creative freedom for her stylists.
Mindset Shift: Leah emphasizes the importance of changing the mindset around inventory, likening it to cleaning out a closet—only keeping what is necessary.
Staff Buy-in: She stresses the importance of getting staff buy-in by explaining the reasons behind changes and involving them in the decision-making process.
Creative Flexibility: Leah encourages salon owners to embrace creative possibilities with fewer products, making inventory more intentional and cost-effective.

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Profit Control: Discusses the importance of having control over profits in business and differentiates between making money and making a profit.

Employee vs. Business Owner Mindset: Highlights the difference between being an employee, who gets paid for showing up, and a business owner, who takes risks to earn profits.

Business Design: Emphasizes the value of designing a business that can function and generate income even when the owner is not actively involved.

Understanding Break-Even: Stresses the necessity of knowing and updating your break-even point regularly to ensure financial stability.

Profit as a Plan: Argues that profit should not be seen as a byproduct but as a planned outcome, requiring strategic financial management.

Levels of Business Growth: Breaks down the stages of business growth, explaining that profitability often begins to show significantly after hitting $50,000 to $100,000 in monthly revenue.

Investment Mindset: Encourages salon owners to transition from an employee mindset to an investor mindset as their business grows.

Managing Finances: Discusses the importance of mastering finances early in business to avoid larger financial issues as the business scales.

Profit First Philosophy: Introduces the "Profit First" concept, advocating for setting aside a percentage of income as profit before managing other expenses.

Get Support: Urges business owners to seek help in areas where they may struggle, such as financial management, to ensure long-term success.

Introduction of Jennifer Alvarez: Jennifer Alvarez, a successful salon owner, shares her journey and strategies for growing salon profits.

Jennifer's Background: Started in the salon industry in high school and opened her first salon suite in 2016.

Building a Team: Moved from a salon suite to a full-service salon and spa, hiring and managing a growing team.

Leadership Transition: Jennifer stepped away from behind the chair to focus on leading and growing her team and business.

Key Strategies for Growth: Emphasizes the importance of mentorship, leadership, and coaching for team development.

Hiring and Delegation: Discusses the impact of hiring a manager, a virtual assistant, and a CFO to handle different aspects of the business.

Use of Technology: Utilizes tools like Slack for communication and Maya for lead generation to streamline operations.

Marketing Tactics: Focuses on diversified marketing strategies, including email campaigns and lead generation to attract new clients.

Focus on Team Development: Implements monthly masterminds, quarterly reviews, and structured service flows to ensure consistent growth.

Future Goals: Aims to achieve seven-figure revenue by continuously improving team performance and leveraging new technologies and strategies.

Understanding Crisis Management: The episode focuses on how salon owners can effectively manage crises to prevent their business from slowing down or falling apart.
Identifying a Crisis: Learn to recognize when you're in a crisis by paying attention to emotional and physical signs, such as confusion, anxiety, and sleep disturbances.
Real-Life Crisis Example: Mandy McCollough shares her personal experience of dealing with a severe crisis involving employee misconduct and how it impacted her salon.
Emotional Control: Emphasizes the importance of managing your emotions during a crisis to make clear, rational decisions rather than reacting impulsively.
Effective Communication: Discusses the need to communicate with your team, clients, and other stakeholders within 24 to 48 hours of a crisis, focusing on honesty and transparency.
Building a Support Network: Highlights the importance of having a support system of trusted professionals and emotional support to help navigate through crises effectively.
Creating a Crisis Management Plan: Suggests developing a crisis management plan in advance, including having key contacts and resources readily available.
Celebrating Small Wins: Encourages celebrating progress and small victories during tough times to maintain morale and motivation.
Documenting Your Journey: Recommends keeping a journal to process your emotions and track progress during a crisis, which can aid in both mental and emotional recovery.
Learning from Crises: Urges salon owners to view crises as opportunities for learning and growth, helping to build resilience and improve crisis management skills for the future.

Introduction: The podcast, hosted by Kayla Swanson, features guest Ketmanee Whitlock, discussing issues related to hair loss and solutions available for salon owners.

Ketmanee Whitlock's Background: She owns Edify Salon and Extension Bar in Johnson City, Tennessee, and is expanding to include a head spa and trichology lounge.

Trichology Overview: Trichology is the study of hair loss, focusing on non-surgical solutions and scalp health to address various types of alopecia.

Rising Hair Loss Statistics: Hair loss is increasing, affecting 50 million men and 30 million women as of 2024, up from 35 million men and 25 million women in the early 2000s.

Types of Alopecia: Different types include androgenetic (genetic), traction alopecia (caused by hairstyles), stress-related, and others, each requiring specific treatments.

Scalp Health: Healthy scalp conditions are crucial for hair growth. Issues like oily scalp, dandruff, and lack of exfoliation can hinder hair health.

Importance of Nutrition: Proper nutrition plays a significant role in hair and scalp health, as the body prioritizes vital organs over hair when distributing nutrients.

New Business Ventures: Ketmanee Whitlock has opened a new business focusing on trichology and scalp health, offering specialized services like scalp analysis and treatments.

Challenges in Trichology: The field is not widely covered in dermatology due to lack of insurance coverage for most types of alopecia, making it less profitable.

Future Plans: There is an interest in expanding the trichology and head spa services to other cities and forming partnerships with local salons to enhance client offerings.

"Revolutionize Your Salon: The Tech Secrets Top Stylists Swear By!"
"From Paper to AI: How This Salon Became the Most Desired Workplace"
"Unlock the Future of Salon Recruitment with Cutting-Edge Technology"
"Salon Success: The Ultimate Guide to Using Tech for Top Talent Recruitment"
"Why Stylists Are Flocking to This Tech-Savvy Salon – And How You Can Too"
"Transform Your Salon Culture: Tech Tips to Attract and Retain Stylists"
"The Secret Weapon for Salon Owners: How AI is Changing the Game"
"Boost Your Salon's Appeal: The Role of Technology in Modern Recruitment"
"Inside the Tech-Driven Salon Revolution – What You Need to Know"
"Stay Ahead: How Embracing Technology Can Make Your Salon the Best Place to Work"

Introduction: Host Kayla Swanson introduces guest Danielle Cherewyk, owner of The Head Room Incorporated and One Beauty Academy.
Background: Danielle shares her history in the beauty industry, noting her 15 years of salon ownership starting at age 22.
100K Club: Danielle discusses her initiative, originally named the "100K Club" and now called "Peak," which aims to support stylists in becoming six-figure earners.
Goal Setting: The conversation emphasizes setting clear goals and supporting staff to achieve high performance and financial success.
Mentorship: Danielle highlights the importance of mentorship and how her academy offers group and one-on-one coaching to help stylists reach their potential.
Culture Shift: The podcast explores how Danielle's initiatives are changing the culture in her salon, promoting high standards and a supportive environment.
Celebrating Success: Danielle shares stories of celebrating achievements, such as retreats for staff who hit their targets, to maintain motivation and morale.
Handling Finances: They discuss the challenges and strategies of dealing with increased earnings, especially for those new to high incomes.
Team Dynamics: The conversation covers how group coaching helps team members support each other, fostering a collaborative atmosphere.
Future Vision: Danielle and Kayla talk about the importance of continuous growth and how focusing on staff development benefits the salon as a whole.

Introduction to Five-Star Experience: Kayla Swanson hosts Shelby Bills to discuss curating a five-star experience in your salon.
Guest Introduction: Shelby Bills, owner of Graeber and Company Salon and Spa in Boise, Idaho, shares her expertise.
Beyond Technical Skills: Shelby emphasizes the importance of creating an emotional connection beyond delivering technical services.
Warm Welcome Strategy: The significance of a warm welcome, making clients feel special right from when they enter.
Memorable Moments: Curating touchpoints throughout the client's visit to evoke positive emotions and lasting impressions.
Consistent Service Standards: Implementing consistent high standards and expectations for staff interactions with clients.
Eye-to-Eye Consultations: Conducting thorough consultations by sitting eye-to-eye with clients, even for regulars.
Team Training and Leadership: The role of team training and leadership in maintaining a five-star experience.
Personalized Client Experience: Adapting services to meet individual client needs and preferences.
Continuous Improvement: Engaging the team in ongoing discussions and improvements to enhance client experiences.

Kayla Swanson and Jason Everett discuss the rising trend of credit card fees in salons.

Emphasizes the importance of understanding local laws regarding credit card fees.

Explains the shift in laws allowing salons to pass credit card fees to clients.

Recommends itemizing fees transparently on receipts to educate clients.

Highlights minimal client pushback observed when implementing these fees.

Advises on communicating the benefits to clients as a service rather than an additional cost.

Discusses strategies to mitigate concerns and objections from salon staff and clients.

Stresses the financial benefits of recouping credit card fees for salon profitability.

Offers practical steps and checklists for smoothly rolling out fee changes in salons.

Encourages salon owners to focus on what's best for their business and clients' interests.

Introduction and Background:

Host Kayla Swanson introduces Lia Hakim, who owns four blow-dry bar locations in New York.

Lia shares her story of starting her business 10 years ago.

Career Journey:

Lia began as a licensed cosmetologist in Los Angeles.

Worked for an airline while continuing her cosmetology practice part-time.

Business Genesis:

Noticed a growing demand for blow-dry bars in New York City.

Opened her first blow-dry bar, leading to rapid expansion.

Rapid Expansion:

Expanded to four locations within four to five years.

Faced challenges managing multiple locations simultaneously.

Learning and Systems:

Engaged a salon coaching company to help establish effective systems.

Developed processes for consistent management across locations.

Biggest Challenges:

Transitioning from one to two locations was the hardest step.

Emphasized the importance of thorough financial planning and strategic team building.

Management Strategies:

Highlighted the need for a strong team, including accountants and managers.

Implemented a departmental structure to delegate responsibilities effectively.

Personal Growth and Company Culture:

Stressed the significance of personal growth and self-care.

Focused on building a cohesive company culture across all locations.

Evaluating Success and Adjusting:

Made the strategic decision to close a fourth location to enhance profitability.

Advocated for making data-driven decisions and being adaptable.

Future Plans and Final Thoughts:

Continues to focus on growth and refining business systems.

Encourages aspiring business owners to take informed leaps and seek support when needed.

Introduction to the Topic: Mental health is crucial yet often uncomfortable to discuss, especially in the salon environment where interactions are constant.

Guest Introduction: Stephanie Russell, a global Redken facilitator and psychological safety coach, joins to discuss mental health in salons.

Psychological Safety: Stephanie focuses on creating psychologically safe environments in salons to reduce mental harm and promote well-being among staff and clients.

Importance of Relationships: The quality of interactions between salon owners, stylists, and clients significantly impacts mental health.

Identifying Problems: Many people experience unease without clear reasons, highlighting the need for language and awareness around mental health issues.

Emotional Intelligence: Essential for a psychologically safe salon includes self-awareness, self-management, social awareness, and relationship management.

Red, Yellow, Green Lights: Using traffic light analogy to recognize emotional states - green for trust and safety, yellow for caution, and red for distrust and defensiveness.

Leadership Role: Leaders must model and mirror the desired psychologically safe behavior to cultivate it within their teams.

Practical Steps: Begin with leadership, foster self-awareness among team members, manage emotions, and practice compassion and empathy.

Continuous Improvement: Mental health and psychological safety are ongoing processes requiring constant effort, reflection, and commitment from everyone involved.

Introduction to Flexible Scheduling: Kayla Swanson and Holly Fox discuss the importance of flexible scheduling in the salon industry to keep teams happy and productive.
Industry Changes: The salon industry has changed significantly, with rising booth rent and a demand for flexible schedules.
Pandemic Impact: The pandemic has driven a shift towards hybrid work models, influencing salon scheduling practices.
Employee Retention: Flexible scheduling is crucial for retaining employees who seek work-life balance and control over their schedules.
Custom Scheduling Options: Salons can implement varied scheduling options to cater to different needs, such as financial goals, family commitments, and personal preferences.
Lifestyle Scheduling: Lifestyle scheduling prioritizes employees' personal lives, allowing them to attend events and spend time with family.
Implementation Challenges: Introducing flexible scheduling requires clear communication and boundaries to ensure it aligns with the salon’s operational needs.
Cultural Benefits: Flexible scheduling positively impacts the salon’s culture by fostering a supportive and understanding work environment.
Generational Shifts: The upcoming generation values flexibility and work-life balance more than previous generations, necessitating adaptable work policies.
Continuous Adaptation: Salons must continuously reassess and adapt their scheduling practices to meet the evolving needs of their employees and industry trends.

Introduction: Host Kayla Swanson introduces guest Cindi Mausehund to discuss handling walkouts and rebuilding salon culture.
Cindi’s Background: Cindi shares her journey from sales desk to co-owning a salon with 16 team members.
Experiencing a Walkout: Cindi details the impact of losing 8 team members over several months, reducing the staff to 4 stylists.
Adjustments: The salon condensed hours and adjusted schedules to maintain a vibrant environment with fewer staff.
Emotional Impact: Cindi discusses feelings of hurt and betrayal, emphasizing the owner's emotional investment.
Rebuilding Strategy: Post-walkout, the salon held open Q&A sessions, revised their mission statement, and focused on team communication.
Hiring for Culture Fit: New hires were chosen based on cultural fit rather than skill level to ensure alignment with the salon’s values.
Team Involvement: Involving current team members in the hiring process helped integrate new hires and strengthen the team.
Leadership & Connection: Cindi highlights the importance of staying connected with the team and regularly seeking feedback.
Final Advice: Cindi advises balancing future goals with enjoying the present, fostering a fun and positive work environment.

Introduction to the podcast episode discussing achieving success beyond traditional salon practices.
Carla's background as a stylist and her journey into exploring modalities like EFT tapping and coaching.
The importance of understanding how our thoughts and emotions impact our professional and personal lives.
Exploring the three distinct pillars that can block success: fear, energetic exhaustion, and self-awareness.
Strategies for managing fear and anxiety, including recognizing triggers and reframing negative beliefs.
Understanding the energetic aspects of our being and how to manifest positive outcomes.
Carla shares her personal experiences and insights into embracing self-awareness and overcoming challenges.
Encouragement to explore various self-discovery methods, such as therapy, reading, or EFT tapping.
Emphasizing the significance of taking proactive steps towards personal growth and embracing the unknown.
Acknowledging the transformative power of shifting perspectives and nurturing a deeper understanding of oneself.

Introduction by Kayla Swanson to the topic of sustainability in salons and its profitability.

Interview with Paul and Valorie Tate, founders of Sustain Beauty, discussing their journey into sustainability and its importance in the salon industry.

Emphasis on sustainability not just as energy conservation but also as a performance enhancer and a future-focused strategy.

Examples of sustainable products like eco-friendly color mixers and pigmented lighteners that improve efficiency and profitability while reducing environmental impact.

Discussion on the importance of storytelling and community-building in aligning salon brands with sustainability.

Recognition of the impact of sustainability on both stylist and client recruitment and retention.

Highlighting the role of sustainability in attracting like-minded individuals to salons and building a brand with a strong mission.

Practical tips for salon professionals to integrate sustainability into their businesses, including calculators for cost comparisons and creating branded content.

Testimonial of the positive impact of sustainable practices, such as providing fresh drinking water to communities in need through product purchases.

Encouragement for salon teams to engage in community initiatives and discussions to foster a shared commitment to sustainability.

Podcast delving into challenges in the beauty industry.
Hosted by Kayla, featuring insights from renowned industry veteran Vivienne Mackinder.
Guest Vivienne shares insights from her 40-year career.
Vivienne's passion lies in enhancing people's appearance.
She emphasizes the importance of discernment and expertise.
Social media can create unrealistic expectations for hairdressers.
Balancing client desires with professional judgment is crucial.
Continuous learning and skill development are essential.
Salon owners should foster a culture of education and growth.
Gain valuable insights from Vivienne to thrive in the salon business!

Introduction: Kayla Swanson discusses the implementation of a system to solve salon team and culture problems.
Sponsorship: Sponsored by Salon Scale, a backbar management app designed by salon owners.
Guest Introduction: Jason Everett joins the discussion about implementing a "Code of Honor" inspired by Blair Singer's book.
Purpose: Exploring how to teach and implement a Code of Honor within a salon team.
Importance: Code of Honor fosters unity, solves conflicts, and strengthens organizational culture.
Process: Steps include clarifying core values, converting values into rules, and refining them.
Impact: Code of Honor ensures consistency, accountability, and adherence to standards.
Application: Can be implemented in any organization regardless of size or industry.
Challenges: Mistakes include not involving the team in creating the Code, neglecting regular review, and setting unrealistic standards.
Conclusion: Emphasizes the transformative power of Code of Honor in improving team dynamics and performance.

Recognize signs indicating it's time to let go of problematic clients, such as constant complaints and difficulty scheduling appointments.

Firing clients can benefit salon staff by showing support and maintaining a positive work environment.

Handling client complaints involves listening to both sides, gathering information, and addressing issues professionally.

Utilize consent forms to clarify services and manage client expectations, including potential costs and outcomes.

Address abusive behavior towards staff members promptly and firmly, establishing a non-negotiable policy.

Equip salon staff with de-escalation tools and protocols for handling uncomfortable situations with clients.

Maintain high standards in the salon environment to ensure a positive experience for both clients and staff.

Build the perfect clientele by pre-booking preferred clients and being intentional about referrals.

Consider matching clients with compatible stylists to avoid conflicts and ensure a harmonious experience.

Prioritize creating perfect days by balancing client appointments to accommodate different needs and preferences.

Introduction: Kayla Swanson hosts the "Profitable Salon Owner Podcast," sponsored by Salon Scale, discussing salon management and staff support.

Guest Introduction: Kayla invites Carla Anger, a personal growth coach and EFT tapping practitioner, to discuss alternative support methods for salon staff.

Carla's Background: Carla shares her 30-year journey in the salon industry and how personal challenges led her to explore modalities like EFT tapping.

Salon Work Challenges: The discussion delves into the mental and physical toll of salon work, emphasizing the need for self-awareness and self-care.

EFT Tapping Explanation: Carla explains EFT tapping as a technique to disrupt habitual patterns and bring the body to a calmer state.

Tapping Process: The process involves tapping on specific points of the body while acknowledging emotions to achieve emotional balance.

Gentleness and Self-Care: Carla emphasizes the importance of gentleness and self-care, urging listeners to honor themselves and connect with their emotions.

Resources for EFT Tapping: Viewers are encouraged to explore resources like the Tapping Solution app for learning and practicing EFT tapping.

Key Takeaways: The discussion highlights the significance of emotional expression, self-awareness, and gentle self-care in the salon industry.

Closing Remarks: Kayla and Carla thank viewers and invite them to subscribe to the podcast for more insights into salon management and personal growth.

Discussion on optimizing salon staffing for profitability.
Hosted by Kayla Swanson, featuring Doug Campbell, a multi-business owner.
Importance of viewing salon staffing as an investment rather than an expense.
Shifting mindset: understanding the role of staff in boosting sales and customer experience.
Importance of hiring for sales positions rather than traditional receptionist roles.
Emphasizing the connection between staffing and customer experience.
Utilizing technology to streamline operations and enhance customer service.
Letting go of tasks as a salon owner to focus on growth and delegation.
Advice on hiring: specificity, trust-building, and avoiding desperation hires.
Creating a team that adds value and enhances the salon experience.

SWOT Analysis: Assess your salon's strengths, weaknesses, opportunities, and threats compared to competitors.
Competition: The salon industry's competition has increased significantly, including individual stylists and boutique salons.
Client Retention: Over 65% of new clients may not return for a second visit, highlighting the importance of retention strategies.
Digital Presence: Google remains crucial for attracting new clients, emphasizing the need for a strong online presence.
Website Importance: Your salon's website should be visually appealing, informative, and easy to navigate to attract and retain clients.
Team Page: A detailed team page on your website builds trust and connection with potential clients.
Conversion Funnel: Implementing a conversion funnel guides potential clients from awareness to becoming repeat customers.
Retention Strategies: Personalized experiences, consistent service, and attention to detail are crucial for retaining clients.
Culture Fit: Assessing if clients align with your salon's culture can enhance overall satisfaction and retention.
Continuous Improvement: Regularly evaluate and improve your salon's offerings, digital presence, and customer experience.

Introduction: Kayla Swanson hosts the Profitable Salon Owner Podcast, sponsored by Salon Scale, with guest Jason Everett

Reasons for Salon Failure: The discussion focuses on why salons fail, emphasizing business blind spots, especially related to finance and management.

Statistics: Only 7% of salons make a profit, with 20% breaking even, highlighting the prevalent financial challenges in the industry.

Identifying Blind Spots: Blind spots, such as leadership deficiencies or financial mismanagement, often lead to business failure.

Learning and Growth: Continuous learning and personal growth are crucial for business success, as complacency can lead to stagnation.

Understanding Business Metrics: Salon owners must understand key metrics like profit, break-even point, and capacity utilization to run a successful business.

Seeking Help and Support: Getting assistance from mentors, consultants, or supportive communities can help identify and address blind spots.

Personal Accountability: Taking responsibility for business outcomes and acknowledging areas needing improvement is essential for growth.

Creating a Culture of Growth: Cultivating a culture of personal and professional development within the salon team fosters success and mutual support.

Actionable Steps: Implementing strategies from resources like the Profitable Salon Owner book can help translate knowledge into tangible improvements.

Introduction to Bennie Pollard: Bennie Pollard, co-owner of Cool Beauty, shares insights on intentional relationships and marketing in the salon industry.
Early Influences: Growing up in a family of hairdressers, Pollard developed a passion for the industry from a young age.
Passion for Lifting Others: Pollard's passion lies in uplifting others, whether it's clients, stylists, or struggling salon owners.
The Birth of Cool Beauty: Cool Beauty was born out of Pollard's desire to bring success to salons through intentional strategies.
The Power of In-Person Interaction: Pollard emphasizes the importance of in-person branding and creating memorable experiences for salon clients.
Building Trust: Trust is key in the salon industry, and Pollard discusses the significance of eye contact and genuine interactions.
Chair Energy and Client Experience: Pollard stresses the importance of chair energy and making clients feel safe and confident during their salon visits.
The Impact of Small Things: Being intentional about small details in the salon experience can lead to significant improvements in overall client satisfaction.
The Value of Distributor Relationships: Pollard highlights the value of strong relationships with salon product distributors in enhancing salon success.
Empowering Beliefs: Pollard encourages challenging limiting beliefs and adopting empowering thoughts to fuel personal and professional growth.

Introduction: Kayla Swanson and Jamie Dana discuss effective strategies for organic audience growth on Instagram in 2024, providing valuable insights for salon owners and beauty professionals.

Guest Introduction: Jamie Dana, an expert in Instagram marketing, shares her journey from a career behind the chair to full-time education, offering practical advice for salon growth.

Jamie's Background: Raised in Orange County, California, Jamie's homeschooling upbringing led her to enter the hair industry at 16. Her diverse experience includes salon ownership, education, and consultancy.

Instagram Growth Strategy: Jamie's focus is on helping salon professionals grow their Instagram presence organically, emphasizing real growth metrics over vanity metrics like likes and followers.

Enhancing Follower Experience: The discussion underscores the importance of providing a unique and valuable experience for followers on salon Instagram pages to attract potential clients effectively.

Diversifying Content: Jamie advocates for diversifying salon Instagram content beyond hair photos, incorporating elements like backgrounds, videos, and reels to engage followers effectively.

Client-Centric Approach: Addressing common client questions and concerns through Instagram content is emphasized as a means to provide value and attract potential clients to the salon.

Stylist Engagement: Collaboration with stylists in content creation is highlighted as a way to foster teamwork and shared growth within the salon, potentially through resources like Jamie's Social Suite membership.

Practical Tip: Jamie shares a quick strategy to boost Instagram story views by posting a photo with text, resulting in significant engagement growth within a short span of time.

Conclusion: Kayla concludes the episode by thanking listeners for tuning in, inviting them to explore further content on profitable salon growth strategies through profitablesalon.com.

Social media can be overwhelming and anxiety-inducing due to the multitude of rules and expectations.
The episode discusses how to navigate social media authentically and effectively.
The host, Kayla Swanson, introduces guest Celine Dupuis, who is experienced in social media and salon ownership.
Celine Dupuis emphasizes the importance of building a real and authentic audience despite not having a massive following.
Mental health struggles related to social media use are acknowledged, especially among salon stylists.
Setting boundaries and managing time effectively are essential strategies for combating social media fatigue and comparison.
Planning and scheduling content ahead of time can help in maintaining balance and focus.
Differentiating between personal and salon branding is discussed, highlighting the importance of authenticity.
The significance of sharing personal stories and struggles authentically while maintaining boundaries is emphasized.
Finding joy and purpose in social media engagement can lead to building a genuine community and attracting the right audience.

The podcast underscores the significance of implementing reward systems and point-based incentives to encourage both clients and salon staff to actively participate in cross-promotion, fostering a win-win scenario.
Practical considerations for salon owners are discussed, such as evaluating the profitability of adding new services, assessing available space, and determining the overall cost-effectiveness before venturing into cross-promotion strategies.
The conversation addresses the potential challenges and solutions in introducing additional services, emphasizing the importance of gauging client needs and preferences to ensure a successful and seamless integration.
Doug provides insights into the impact of effective cross-promotion on client retention, highlighting how clients engaging with multiple services within the salon tend to become more loyal and integral to the establishment.
The podcast explores the role of professional advice in the retail aspect, stressing the value of salon professionals guiding clients in product selection based on their unique hair and skincare needs.
Doug shares practical steps on creating a supportive team culture, focusing on how fostering an environment of collaboration and mutual support enhances the success of cross-promotion efforts.
The podcast touches on the importance of gauging client feedback and adjusting cross-promotion strategies accordingly, ensuring that promotions align with client expectations and contribute to overall satisfaction.
Kayla Swanson and Doug Campbell discuss the broader societal shift in perception of the salon industry, aiming to redefine it as a space for personal transformation, professional growth, and a fulfilling career.
The conversation addresses the potential pitfalls of forcefully implementing cross-promotion strategies, underscoring the need for a balanced and genuine approach that resonates with both clients and salon staff.
The podcast concludes with a call-to-action, encouraging salon owners to assess their unique circumstances, explore strategic cross-promotion initiatives, and transform their salons into comprehensive beauty destinations.

Discussing personal development and the topic of processing change.

Episode sponsored by Salon Scale, emphasizing charging based on knowledge rather than emotions.

Shawn Stearns introduces the theme of struggling with change and emphasizes its impact on personal development.

Discussion on the emotional challenges of change and the importance of gaining awareness to navigate through it.

Introduction to the emotional cycle of change, highlighting the stages individuals go through when facing significant life changes.

Overview of the stages: Excitement, Optimism Fading, Cost Realization, Honeymoon Phase, Decision Point.

Analysis of decision-making during the Change Cycle, exploring the options of giving up or persisting.

Exploration of societal tendencies for short-term pleasure versus long-term gain and the importance of defining one's purpose.

Importance of overcoming the urge to quit and acknowledging personal growth in each stage.

Discussion on reaching success and fulfillment, with the acknowledgment that the cycle restarts with new goals.

Introduction by Kayla Swanson and guest Jason Everett, exploring the dynamics of successful business partnerships.
Jason's extensive experience with various business partners, highlighting both positive and negative aspects.
The significance of careful partner selection for fostering a thriving business relationship.
Insights into Jason's enduring 10-year partnership with Doug Campbell and the challenges they've overcome.
Discussion on common challenges in partnerships, including disagreements over workload distribution.
Jason's cautionary advice on avoiding the exchange of equity for services instead of fair compensation.
Emphasis on the importance of shared missions and objectives in sustaining successful partnerships.
Anecdote about Jason's past partnership in launching an electric scooter business, shedding light on potential pitfalls.
Practical advice on handling partnership disputes and the crucial role of well-defined written agreements.
Considerations and cautionary insights before bringing on shareholders and their potential impact on the business.

Introduction: The podcast discusses inspiring, empowering, and creating a mission-driven leadership team.

Guest Introduction: Samantha Olsen, lead of the client success department, is the guest, and she and the host, Kayla, work together in the office.

Leadership Team Background: Samantha and Kayla are both on the leadership team, emphasizing the importance of teamwork and collaboration.

Code of Honor: Setting up a leadership team involves establishing a code of honor to guide the team's actions and decisions.

Delegation: The podcast highlights the significance of having a leadership team to share responsibilities, allowing the salon owner to focus on business growth.

Personal Experience: Samantha shares her experience of joining the leadership team and how it positively impacted her confidence and role within the company.

Mission Statement: The discussion delves into the importance of a salon having a clear mission statement and ensuring team members align with it.

Hiring Process: The podcast suggests incorporating mission statement discussions during the hiring process to assess alignment with the salon's goals.

Empowering Team Members: Encouraging team members to create their own mission statements and align them with the salon's mission fosters a sense of purpose and connection.

Tools for Empowerment: The podcast concludes with insights on empowering the leadership team, including one-on-one discussions, love language understanding, and fostering a culture of learning from mistakes.

Introduction to the Podcast:

Kayla Swanson, host of the Profitable Saloner Podcast, introduces Mandy Maka, a salon owner and educator with over 22 years of experience.

Mandy's Background:

Mandy owns a recognized salon company in Seattle and has been an educator for Redkin for over two decades.
She is passionate about training and mentoring the new generation of Redkin artists.

Definition of Celebrating Wins:

Celebrating wins goes beyond traditional successes; it includes acknowledging risks, stepping out of comfort zones, and attempting challenging tasks.

Psychology Behind Celebration:

Celebrating wins triggers the release of endorphins, fostering a positive mindset and creating a foundation for learning from experiences.

Importance of Celebrating the Process:

Recognizing the effort and process, even if the desired outcome isn't achieved, helps individuals focus on gratitude and learning rather than self-criticism.

Building a Positive Team Culture:

Daily rituals, like morning greetings focused on celebrating small achievements, contribute to building a positive team culture.

Impact on Employee Performance:

Celebrating wins, no matter how small, has a profound impact on employee performance, leading to self-correction and a more positive attitude.

Individualized Celebrations:

Tailoring celebrations to individual preferences fosters a culture of understanding and support, empowering team members to take risks.

Cultivating Personal Celebratory Habits:

Cultivating a habit of celebrating personal wins, no matter how minor, contributes to a positive mindset and personal growth.

Creating a Ripple Effect:

Celebrating wins within a team creates a ripple effect, influencing the culture of the entire salon and contributing to the success and retention of team members.

The podcast discusses the importance of retaining clients and employees for organizational success.

Joey Coleman, the guest speaker, emphasizes the power of remarkable experiences in driving client and employee retention.

He introduced a methodology called "Never Lose an Employee Again," focusing on the first hundred days of an employee's experience.

The challenge of retaining quality and talented employees is highlighted, especially in industries like salon ownership.

The employee journey is divided into phases, starting from the assessment phase during recruitment to the accomplished phase when goals are achieved.

The initial days are crucial for making a positive impression on new employees, ensuring they feel welcomed and valued.

A buddy system is recommended to foster camaraderie among employees, making it harder for them to quit if they have friends at work.

The podcast emphasizes the need for salon owners to care about their employees as much as they care about their clients.

Building connections and understanding employees' goals contribute to creating a positive work environment.

The importance of personalized and intentional efforts in building relationships with both clients and team members is highlighted for long-term loyalty and success.

Unleashing Success: Explore the correlation between team empowerment and business millionaire status.
Hosts Unveiled: Kayla Swanson leads a conversation with Lindsay Haney, delving into her journey from hairstylist to med spa owner.
Evolution of Success: Lindsay shares her transformation from a stylist to a med spa owner in Austin, Minnesota.
Invest for Impact: Stressing the vital role of personal and professional development in achieving entrepreneurial goals.
Leadership Investments: Discover the crucial decisions in investing in leadership skills and community engagement.
Pandemic Chronicles: Navigate the challenges faced during the pandemic and the valuable lessons derived.
Life's Pivot: Lindsay's profound shift as a single mom and the drive to secure a brighter future for herself and her team.
Cultural Blueprint: Emphasis on cultivating a positive salon culture through core values, clear vision, and regular reviews.
Development Dynamics: Lindsay underscores the impact of personal development on salon culture and overall success.
Risk, Support, Thrive: Learn about the significance of taking risks, building a strong support system, and prioritizing mental health for entrepreneurial triumph.

Importance of building a leadership team within a business or salon for success.
Emphasizing the significance of having crucial people and relationships in one's life.
Transitioning from being a hands-on worker to effectively managing and leading a team.
Hiring passionate individuals committed to the job, not just for the sake of having a position.
Crafting job postings that reflect the uniqueness and direction of the company.
Inspiring team members to step up and take on leadership roles.
Continual personal growth and development as an essential aspect of leadership.
Delegating tasks without imposing rigid guidelines, allowing for individuality within set goals.
Fostering an environment where employees feel ownership of their roles.
Shift in focus from clients/customers to prioritizing the growth and care of the leadership team.

Podcast Focus: The podcast discusses the challenges business owners face, specifically the feeling of wanting to quit and offers advice on navigating these difficult moments.
Guest Introduction: Kayla, the host, engages with Jason, focusing on the theme of wanting to quit a business when it becomes overwhelming.
Falling Out of Love with Business: Jason emphasizes the common disillusionment business owners face, debunking the myth of effortless success and discussing the need to reignite passion for one's business.
Purpose and Risk-Taking: Jason shares his purpose in business—discovering his true capabilities through risk-taking and embracing failure as part of growth.
The Weight of Responsibility: Jason talks about the weight of responsibility as a business owner, particularly when others' livelihoods are at stake, influencing his decision-making process.
Adaptability and Gratitude: Being adaptive and grateful for each day, acknowledging the unpredictability of life and business, is highlighted.
Implementing Knowledge: Acknowledgment that many struggling business owners possess the necessary information but struggle with implementation, stressing the importance of taking action.
Reframing Stories: Encouragement to edit and rewrite personal narratives, challenging limiting beliefs that stem from past experiences.
Community and Mindset Shift: Emphasizing the impact of surrounding oneself with a community that fosters a positive, growth-oriented mindset, steering away from commiseration.
Perspective Shift: The importance of flipping perspectives on problems, viewing challenges as opportunities for immense personal and professional growth.

Introduction: Kayla hosts the "Profitable Salon owner" podcast, joined by Jade Green, discussing salon productivity.
Jade's Background: Jade shares her journey from a trailer park upbringing to traveling the globe, working with top industry players.
Career Transition: Moved from headhunting/recruitment to business coaching in Bali and delved into spirituality-business amalgamation.
Mindvalley Involvement: Became a Master Certified trainer, worked with Mindvalley, combining business and spirituality teachings.
Focus on Productivity: Discussion shifts to productivity, the impact of nutrition on energy levels, and optimizing mental/physical health for productivity.
Managing Distractions: Addressing procrastination, identifying permissions we grant ourselves for distractions, and understanding the impact of food choices.
Stacking Rewards: Advocacy for time management through rewarding oneself after focused intervals to boost productivity.
Influencing Team Productivity: Strategies for salon owners to influence team productivity by fostering vulnerability, understanding their staff's perspectives, and creating psychological safety.
Addressing Team Issues: Encouraging open communication with team members about issues like tardiness and finding collaborative solutions.
Flexible Solutions: Advising flexibility in work hours based on team members' personal needs to enhance team efficiency and cohesion.

Introduction and Background: Host Kayla interviews Stefanie Fox, a salon owner focused on team building and recruitment.
Passion for Team Building: Stefanie's enthusiasm for team building stems from valuing the impact on individuals in the beauty industry.
Evolution in Leadership: The significance of leaders evolving with industry changes and overcoming resistance for effective team leadership.
Data-Driven Approach: Stefanie's inclination toward data, psychology, and seeking information for effective decision-making in team building.
People-Centric Business: The importance of prioritizing team and client relationships for overall business success.
Playing to Strengths: Advocacy for leveraging individual strengths rather than trying to excel in every aspect.
Cultivating Team Culture: The emphasis on hiring individuals who align with the salon's culture and fostering connections among team members.
Balancing Work and Life: Acknowledging the need for a supportive work environment considering employees' lives outside of work.
Recruitment Strategy: Highlighting the role of marketing in recruiting, understanding the salon's story, and aligning it with the team's preferences.
Embracing Change: Stressing the importance of adapting to change and addressing the need for real representations of the salon's culture, especially on social media.

Importance of Retail: Retail sales are crucial for salons because they have higher profit margins, adding more earnings to the business.
Challenges with Retail: Many salon owners struggle with getting their staff to sell more retail products.
Mindset Shift: Instead of focusing on "selling," it's about serving and helping clients find solutions for their hair needs.
Overcoming Resistance: People often have a negative view of selling, so it's about changing that mindset from selling to serving.
Staff Incentives: Creating incentives and showing how retail sales benefit the staff can encourage them to engage more in selling.
Coaching and Support: Providing tools, resources, and coaching to help staff feel more confident and comfortable discussing retail with clients.
Client-Centric Approach: Understanding clients' needs, asking the right questions, and building rapport to offer personalized solutions.
Setting a Plan: Every client should have a personalized plan, the right tools/products, and necessary assistance to achieve their desired hair goals.
Handling Objections: Preparing to address objections by having genuine conversations and not taking objections personally.
Focus on Conversation: Emphasizing genuine conversation over pushing products, ensuring clients feel heard and understood.

The podcast features Kayla and Alicia Soulier, the CEO and founder of Salon Scale, discussing back bar profitability and innovative solutions.
The host, Kayla, is joined by Alicia Soulier, the CEO and founder of Salon Scale.
Alicia's last name, Soulier, means "true" in French, and she started Salon Scale to address back bar profitability.
Alicia's journey began as a salon owner who struggled to make a profit.
She identified the back bar as an area with significant waste, much like an open bar.
The idea of creating a machine to mix hair color for salons wasn't feasible, leading to the birth of Salon Scale.
Salon Scale calculates the cost of goods and helps turn the back bar into a profit center.
They discuss the "profitable back bar system" designed to make the back bar a source of revenue.
Measuring products at the back bar reduces waste and improves cost management.
The podcast emphasizes the importance of clear communication, implementation, and support for salon owners looking to make their back bars profitable.

The video features Kayla as the host of the Profitable Salon Podcast with guest Jason Everett.
They discuss the importance of creating a successful and effective business plan for a salon.
Jason shares his experience and mentions having owned multiple businesses.
They emphasize that there is no one-size-fits-all business plan; it depends on the owner's goals.
Jason suggests that a one-page business plan with a clear mission statement is a good start.
Seeking advice from people with experience in a similar business is important.
Jason's business started as a franchise but evolved over 16 years.
They discuss the challenges of letting go of the "hustle culture" in a salon business.
Jason highlights the importance of keeping the business financially sustainable.
They stress the value of learning from mistakes and seeking outside perspectives.

The podcast features Kayla Swanson and Kati Whitledge discussing marketing strategies for salons and businesses in the beauty industry.
Kati Whitledge is a speaker, author, and the founder of the software company MYA for the beauty industry. She also owns multiple salons.
Kati emphasizes the importance of having the right leaders and teams in place to make business growth easier.
This podcast highlights the significance of identifying and marketing to specific niches within the beauty industry.
Understanding where your target audience is, including social media platforms, is crucial for effective marketing.
The discussion touches on the potential impact of AI in the industry and the importance of embracing and learning about AI.
Email marketing is presented as a powerful tool for staying in front of customers and maintaining a presence in their minds.
Consistency in email marketing is encouraged, with a recommended minimum of two to three emails per week.
The importance of inspiring and engaging your own salon team as brand advocates is discussed.
Don’t forget to text “playbook” to (916)258-0720 to get your hands on Kati’s 2024 marketing playbook

The podcast episode discusses the topic of raising prices in a salon business to increase profits.
The hosts, Kayla and Jason, explore various aspects of pricing strategies and how to communicate price changes to clients.
They emphasize the importance of setting prices for profit rather than merely following the competition.
Pricing should consider factors like location, demand, and value added to the service.
The hosts highlight that businesses like Ferrari do not base prices on what others are doing but on the unique value they provide.
It's suggested that if prices haven't been raised in six months to a year, it may be time to consider an increase.
Communicating price changes to clients can be done subtly rather than through direct emails.
The hosts discuss the challenge of managing personal relationships with clients when raising prices.
They caution against overextending and making personal exceptions, as it can negatively affect the salon's success.
The episode encourages salon owners to value their services and not view their businesses as charities.

The video features Kayla, the host of the Profitable Salon Owner Podcast, and her guest, Doug Campbell.
The discussion revolves around leadership in the salon and managing staff effectively.
They emphasize the importance of creating a "Code of Honor" for the team, which should be collaboratively developed.
The "Code of Honor" sets the environment and standards for the salon and helps prevent conflicts and confusion.
Doug Campbell, with 20 years of experience in owning salons, shares insights on staff management.
They stress the need to communicate what's in it for the staff, ensuring they understand the benefits of following policies.
The video discusses the importance of maintaining a compliant handbook and seeking legal advice to protect the salon.
The hosts recommend evolving policies based on experiences and learning from other salon owners.
They touch upon staff getting services within the salon, emphasizing reciprocity and fair pricing.
New hires should be welcomed with an open attitude, valuing their fresh perspectives.

Associate Programs Empower New Stylists: Associate programs are designed to help new stylists transition smoothly into a salon environment, offering them the support and training they need.
Building Confidence: One of the primary benefits of associate programs is the boost in confidence that new stylists gain as they learn and practice their skills.
Structured Learning: The program is structured with multiple levels, assessments, and performance metrics to ensure new stylists progress at their own pace.
Business Skills: Associate programs include business-building components to prepare stylists for long-term success, not just technical skills.
Mentorship: Mentoring by experienced stylists is a key element of associate programs, helping new hires integrate into the salon culture and community.
Culture Fit: Stylists and associates are carefully matched to ensure they align with the salon's culture and values.
Accelerated Learning: Associate programs are like a second phase of education, focusing on honing skills and adapting to the salon's specific environment.
Preparation for Success: Associates are encouraged to build their clientele, achieve rebooking goals, and understand salon operations before becoming full-fledged stylists.
Adaptable Hiring: Salons may hire associates either specifically for a particular salon or hire them across multiple locations based on the needs and readiness of mentors.
Value for Salon Owners: Salon owners interested in implementing associate programs can seek guidance and support to build their own programs and foster a culture of growth and education in their salons.

Profit as Fuel: Profit is emphasized as the fuel for future growth in salon businesses. It's vital for achieving financial success and stability.
Profit Milestones: Profit becomes substantial in a salon's business journey, typically when revenue reaches the half-million-dollar mark. This is a significant milestone.
Taking Business Risks: Salon owners are encouraged to take calculated risks in their businesses, especially when it comes to embracing challenges for higher profits.
Separate Profit Account: The importance of creating a separate bank account dedicated to profit is highlighted. Starting small and gradually increasing contributions is recommended.
Percentage-Based Profit: Allocating a percentage of earnings as profit is an effective way to ensure financial growth and stability.
Diverse Profit Sources: Salon owners are advised to maximize profit in various aspects of their business, including retail sales and back bar operations.
Balancing Act: Achieving a healthy work-life balance is a significant goal. The business should allow for personal fulfillment and a satisfying lifestyle.
Seeking Guidance: The podcast encourages salon owners to seek coaching services that provide practical solutions and personalized guidance to overcome challenges.
Leadership and Growth: Salon owners are encouraged to embrace leadership roles and personal development, which are key to achieving both business success and personal fulfillment.
Rediscovering Passion: Salon owners should strive to rediscover their initial passion for their businesses, even when faced with challenges and demands. Rekindling this passion is crucial for long-term success.

Passion Fuels Persistence: Mandy's passion has been her driving force, helping her navigate through the toughest days in her salon business.
Connecting with Purpose: Pursuing a passion beyond the salon walls can provide a deeper sense of purpose and connection with the beauty industry.
Impact Beyond Profits: Mandy's story illustrates that making a meaningful impact can be as rewarding as financial success.
Serving the Community: The salon industry offers opportunities to give back to your community, like offering haircuts to the homeless.
Think Globally: Mandy's Global Stylist Scholarship takes the passion for hairstyling worldwide, teaching it to individuals in developing countries.
Regulations and Opportunities: Developing countries often lack strict regulations for hairstyling, making it a practical and immediate income source for those who learn the trade.
Cultural Exchange: Engaging in passion projects opens doors to connecting with people globally and forming valuable friendships.
Taking the First Step: Mandy's advice is simple but powerful – take the first step in pursuing your passion, even if it feels daunting.
Believe in Yourself: Don't underestimate your potential to make a difference; if you have a passion, it's worth pursuing.
Inspiration in Action: Mandy's journey is a testament to the incredible impact one person's passion can have, both in their salon and beyond.

Kayla, host of the Profitable Salon Owner Podcast, interviews Danielle Cherwick on salon expansion.
Danielle owns three salons and a school, celebrating the 10th anniversary of one in January 2023.
She initially purchased a small location in a women's gym, later expanding to a new location.
Danielle discusses various ways to expand a salon business, including niche focus and extended hours.
They emphasize the importance of careful consideration before expanding, considering intentions and resources.
Danielle suggests maximizing the current location's potential before opening a new one.
They touch on the idea of involving shareholders and how it impacts the salon's growth.
Danielle shares her experience of reaching 80% salon capacity and the need to expand to create management opportunities.
The interview explores how expanding into a new location can serve a different demographic.
Danielle mentions the challenges of stylists commuting between locations and the positive impact on work-life balance.

The podcast features a conversation with Blanca Mendoza, a stylist with nine years of experience in the industry.
Blanca reflects on her journey, feeling that she grew up in her salon and values her salon's culture.
She praises the supportive salon owners who care about the team's success and personal lives, not just numbers.
The leadership team consists of six members, each with specific responsibilities, promoting effective delegation.
Personal development is emphasized, driving personal and team growth, and contributing to a positive salon atmosphere.
A focus on goal setting, trust-building, and camaraderie has created a supportive and motivated team.
Blanca achieved the "100K stylist" award, highlighting her dedication and motivation to excel in her career.
Celebrating wins, big and small, contributes to a positive culture and increased team passion.
The salon's environment encourages belonging, fostering stronger team connections and performance.
Blanca's aspirations include becoming a shareholder and assisting in opening multiple salon locations.

Belief in Possibility: The most crucial aspect of helping staff become six-figure earners is instilling the belief that it can be accomplished.
Cultural Alignment: Creating a culture that emphasizes career-focused goals and aspirations from the outset is essential.
Setting Clear Goals: Providing clear, specific goals and expectations for each level of growth is vital.
Technical Skills and Consistency: Continuously honing technical skills and ensuring consistency in work are essential for building guest relationships and retaining clients.
Balancing Relationships and Consistency: Building strong guest relationships while maintaining consistency in work requires a focus on both aspects.
Supporting Self-Confidence: Celebrating wins and encouraging continuous learning helps build self-confidence and motivation.
Handling Mistakes: Embracing mistakes as learning opportunities and focusing on improvement rather than dwelling on errors is crucial.
Individualized Growth: Recognizing that not every team member may aspire to be a six-figure earner, and finding their best fit within the organization is important.
Lifestyle Vision: Encouraging team members to envision their desired lifestyle in the future and aligning goals accordingly.
Self-Development: Salon owners should be in growth mode themselves, focusing on personal development, which in turn enhances their ability to lead and inspire their team.

Introduction to the Challenge: The video discusses the common struggle faced by salon owners in making team meetings engaging and productive.
Hosts: Kayla and guest Jason Everett, a seasoned professional, delve into the dynamics of creating effective team meetings.
Private Corrections, Public Praise: They stress the importance of privately addressing issues while publicly recognizing accomplishments, fostering a positive team environment.
Negative Impact of Public Corrections: Jason shares personal experiences where public corrections led to employee dissatisfaction and the importance of avoiding this.
Engagement and Morale: Engaging team meetings contribute to boosted morale and a sense of belonging among team members, enhancing overall performance.
Educational and Informative: Successful meetings are both educational and informative, providing staff with valuable insights and information.
Balancing Corrections and Praise: A balanced approach involves addressing concerns while also highlighting achievements to maintain a constructive atmosphere.
Fun and Interaction: Injecting fun elements into meetings through activities, sharing, and shout-outs keeps the energy high and team engagement strong.
Frequency and Timing: Depending on team size, hold regular meetings, possibly once a month or quarter, to maintain a consistent connection.
Planning and Adaptation: Preparing a flexible agenda that caters to the team's needs and adjusting based on feedback enhances meeting effectiveness.

Introduction to Guest Speaker: Jason Everett discusses achieving success as a salon owner and the journey to get there.
Defining Success: Success is about doing what you want, when you want, with the people you choose, encapsulating personal fulfillment.
Varied Definitions: Success varies greatly; some have wealth, while others find success in having basic needs met, showcasing the diverse meanings of success.
Mindset Shift: Adopting a mindset of growth and progress is more valuable than a specific monetary goal, like reaching a million dollars.
Lessons from Mistakes: Embrace mistakes as opportunities for growth; they contribute to personal development and skill enhancement.
Private Mistakes: People who succeed have often made numerous private mistakes, which contribute to their ultimate achievements.
Mission-Driven Approach: Success isn't solely about profit; it's driven by a purpose, with mission-driven organizations focusing on elevating their industry's perception.
Balancing Profit and Purpose: A successful business balances profit with a commitment to staff, clients, and the mission, ensuring all aspects are aligned.
Guest-Centric Mindset: Prioritizing guests' needs and satisfaction contributes to the overall success of the business and builds a loyal clientele.
Integrated Success: Success integrates personal, financial, and mission-driven aspects, creating a holistic sense of achievement and fulfillment.

The podcast features Celine Dupuis, a salon owner, discussing branding for her two salon locations: a standard full-service salon and a blowout bar.
Celine's personal brand mission is to empower and create a community of kind individuals.
She emphasizes the importance of creating a clear and consistent brand identity that goes beyond aesthetics.
To attract the right clients, Celine advises identifying the salon's target audience or "Avatar" and aligning the branding with their preferences and values.
Hiring staff who embody the salon's brand values is essential for creating a cohesive and diverse salon culture.
Social media plays a crucial role in branding, and consistency in content and aesthetics is vital to engage and attract the target audience.
Celine recommends staying up-to-date with trends in graphic design and fashion to keep the branding fresh and relevant.
To measure branding success, Celine looks for positive feedback from customers and the ability to inspire clients to visit the salon.
During a rebrand, utilizing ambassadors and influencers can create excitement and buzz around the new brand identity.
The word of encouragement from Celine is to stay true to one's values, be interested in the clients served, and focus on the business aspect rather than seeking validation from external opinions.

The podcast episode focuses on the importance of implementing a bonus structure in salons to motivate staff and drive better performance.
Bonus structures should not be guaranteed pay but rather rewards for reaching specific goals or targets.
The hosts highlight the need for clarity in bonus structures, ensuring that employees understand the conditions required to qualify for the bonus.
Setting up bonus structures can vary depending on the salon's unique needs and desired outcomes.
There's a distinction between commission-based pay and bonuses, as bonuses provide an opportunity for staff to earn extra money based on performance.
The hosts suggest starting with a few key people, like a leadership team, to develop and fine-tune the bonus structure before implementation.
Employee involvement in setting goals and targets for the bonus structure can lead to a greater sense of ownership and motivation.
Starting with smaller, achievable goals and gradually expanding the bonus structure can lead to successful implementation.
A well-designed bonus structure can be a win-win situation for both the business and the staff, encouraging better performance and higher rewards.
Bonus structures should be seen as tools to support the overall growth and success of the salon business, fostering a positive and motivated work environment.

The podcast discusses the importance of building strong relationships with beauty schools for salon owners.
Holly Fox, a salon owner, emphasizes the significance of maintaining positive connections with schools to attract talented students.
Building relationships with beauty schools involves engaging with various personnel like owners and directors of education.
Holly shares her experience of going to schools, providing treats, and creating events to foster connections.
The salon's Redken affiliation aligns with their hiring strategy, mainly focusing on hiring fresh graduates from beauty schools.
Holly's salon has an extensive associate program, where previous students return to teach and mentor new hires.
Cultivating a positive salon culture and teamwork is vital to accommodate new graduates and help them thrive in the industry.
Holly suggests showing up when schools call for support or events, fostering a dependable and mutually beneficial relationship.
Giving back to schools, offering education, and supporting their events are ways to show appreciation and strengthen ties.
During hiring, Holly looks for candidates with teamwork experience and assesses their problem-solving abilities through creative interview questions, while also evaluating their values and charitable intentions.

The podcast episode focuses on overcoming limiting beliefs to achieve business growth.
Salon owners are praised for their generosity, but it can lead to unintended consequences.
The hosts aim to change the industry's perception and give it the recognition it deserves.
The episode features Kayla Swanson as the host, joined by guest Sean Stearns.
They discuss negative mindsets, negative emotions, and their impact on business and personal life.
Awareness is emphasized as the first step in overcoming limiting beliefs.
Beliefs and choices contribute to one's mindset, which can be either positive or negative.
The hosts encourage listeners to question and challenge their limiting beliefs.
They suggest reflecting on the origins of limiting beliefs and past experiences that strengthen them.
Surrounding oneself with positive influences and raising one's "thermostat setting" is recommended for personal growth.

The podcast episode focuses on hiring practices in the salon industry.
The hosts aim to elevate the salon industry's reputation and attract suitable candidates.
They highlight the importance of overcoming negative beliefs about hiring.
It is suggested to clarify the organization's goals and create a magnetic appeal for potential hires.
The episode discusses the challenges of retention and the need to let go of ill-fitting employees.
They mention the "fire to fly" concept, which encourages letting go of individuals who hinder progress.
The hosts stress the significance of building relationships and conducting thorough interviews.
They recommend a balance between hiring fresh graduates and experienced professionals.
The importance of energy, ambition, and humility in potential candidates is emphasized.
The hosts acknowledge that hiring will always pose challenges but offer strategies for improvement.

The podcast features Danielle Cherewyk, a salon owner and second-generation stylist, discussing retail and expansion.
Danielle's mother is also a stylist and works part-time in Danielle's salon.
Danielle has owned her salon for 13 years and currently has three salon locations and one school.
Danielle goes over effective strategies for retail in her salon, education-based approaches to selling, and influences that support her as an educator.
The salon maintains a large inventory of retail products, but careful inventory management is essential. Their retail-to-service percentage is out of this world, with some stylists achieving higher percentages that you couldn't believe.

Learn how to uncover the hidden motivators of your team without them explicitly telling you.
The Profitable Salon Owner Podcast aims to elevate the reputation of salons, spas, and barber shops.
Motivation goes beyond just money or fulfilling immediate wants.
Understand the concepts of internal and external motivation and the role of self-inspiration.
Practical strategies include asking open-ended questions to uncover motivators.
Personalized incentives are effective in motivating employees.
Help your team align their personal visions with your salon's goals.
Improve motivation to create a thriving salon business.
Bribes only provide short-term motivation; focus on developing internal motivation.
Overplan your day, underplan your year, and underestimate what can be achieved in a decade.

Alice Campbell has been a salon owner for 18 years and owns multiple salon and barbershop locations.
Alice was initially hesitant about opening a salon but was inspired by her husband's suggestion to create an environment for training and working with talented stylists.
Alice emphasized the importance of having help with paperwork and business operations and owning the real estate as personal priorities when opening a salon.
The initial stages of opening the salon involved renovating a hundred-year-old house, which required a lot of time and effort.
Over time, Alice realized the importance of having clear systems in place and making decisions with a clear head, separating emotions from business matters.
Alice's favorite aspect of being a salon owner is witnessing individuals come into the industry despite doubters and ultimately succeed, supporting themselves, and achieving personal milestones.
Alice advises struggling salon owners to seek support and not try to handle everything alone, as having a support system can provide valuable perspectives and remind them that they are not alone in their challenges.
When starting a salon, Alice initially thought she had a clear vision and business plan but soon discovered unexpected hurdles and the need for clear systems. She emphasized the importance of being adaptable and constantly checking the "winds" to navigate the ever-changing hair industry.
Alice warned against being stuck in one's ways and highlighted the necessity of being flexible and willing to adapt to new trends and generations of stylists.
Early mistakes made by Alice included trying to please everyone and losing sight of her principles. Once she defined her guidelines, boundaries, and mission, the salon's success improved.

Key Takeaways:

--Decision paralysis can occur when people are afraid of making the wrong decision or facing negative consequences.

--Outcome-based decision-making focuses on defining the problem, determining the desired outcome, and allowing freedom within a framework to achieve that outcome.

--It's important to understand the root cause of a problem rather than just focusing on the surface-level issues.

--Knowing where you want to go is crucial for effective decision-making. Define your destination to provide clarity and direction.

--Outcome-based decision-making can be applied in various contexts and industries with the right guidelines and guardrails.

--Seek reliable information, evaluate positive and negative impacts, and conduct thorough research to make informed decisions.

--Examine the financial consequences of decisions and consider whether they align with the company's mission and goals.

--Unify your team around a shared mission and core values. This empowers them to make decisions in line with the company's purpose.

--Establish a code of honor or agreed-upon behaviors that guide how team members should act and make decisions.

--Freedom within a defined framework allows individuals to take ownership of their decisions, leading to increased satisfaction and fulfillment.

Highlights of The Episode

--Difference between success and fulfillment: The guest speaker, influenced by Tony Robbins, explains that success is like a science, with a formula that can be followed to achieve goals and accomplishments. On the other hand, fulfillment is described as an art, with no specific formula but rather a subjective experience based on individual feelings and emotions.

--Success is not a guarantee of fulfillment: The speaker emphasizes that there are cases where individuals who have achieved success in terms of wealth, possessions, and status still experience unhappiness and lack of fulfillment. Success alone does not guarantee a sense of well-being and contentment.

--Fulfillment is determined by the quality of emotions: The guest speaker suggests that the key to fulfillment lies in the quality of emotions an individual experiences on a regular basis. It is not about the quantity of material possessions or external achievements, but rather the internal emotional state that determines fulfillment.

--Understanding personal definitions of success and fulfillment: The podcast discusses the importance of introspection and self-reflection to determine one's own definitions of success and fulfillment. Each individual may have a unique perspective and desires when it comes to what makes them feel successful and fulfilled.

--Growth and contribution as sources of fulfillment: The speaker mentions the importance of personal growth and contributing to others as fundamental needs for fulfillment. When individuals engage in activities that promote their own growth and make a positive impact on others' lives, it often leads to a deep sense of fulfillment and purpose.

Key Takeaways:

--> Leadership is about making a positive impact: True leadership goes beyond titles and recognition. It's about using your position to create meaningful change and positively influence others.

--> Foundational qualities of a good leader: Kindness, fairness, and integrity are essential traits for effective leadership. Treating others with respect and acting with integrity forms the basis of strong leadership.

--> Outcome-based decision-making: Instead of focusing on rigid processes, prioritize defining the problem and desired outcome. By reverse-engineering the steps needed to achieve the desired result, you can make better decisions and drive progress.

--> Empowerment and delegation: Empowering individuals to make decisions and take ownership fosters growth and development within a team. Delegation is a balancing act that involves understanding the team's capacity and knowing when and how to empower them.

--> Equipping others for success: A good leader invests in equipping team members with the necessary skills and knowledge to excel. By teaching them how to make decisions and eventually allowing them to replace themselves, leaders ensure long-term success for their teams.

Doug Campbell joins Kayla Swanson as they talk about what it looks like to own a business, especially a salon business. Doug talks about what it has looked like for him to plateau in his business over the last 18 years of owning multiple salons, a barber shop, and a restaurant. We dive deep into what to do if you feel that plateau in your business, and what to address and implement to move your business forward.

1:14 -- What is AI?

3:15 -- As a salon owner, is AI coming for my job? (Maybe... let me explain)

5:36 -- A perspective shift that may challenge your resistance

6:45 -- The technology adoption life cycle

10:28 -- The biggest MIND-BLOWING part about AI

14:45 -- How is AI going to impact your salon?

16:20 -- How to utilize ChatGPT in your salon

23:20 -- The BEST PART of using AI

27:10 -- if you STILL are hesitant

Key Takeaways:

04:50 - Ideas & Sticky Notes

06:41 - The head trash of delegating

10:28 - The guilt of delegating

19:00 - The handoff while delegating

22:00 - Delegating ownership instead of end goals

28:20 - You and I together, not You vs. I

Quotes:

“One of the biggest problems I see in Salon Owners is that they don’t delegate enough.” (06:08)(Jason Everett)

“Your job as the leader and owner is to empower other people to be better at things.” (8:59)(Jason Everett)

“Be really grateful for your team all the time.” (10:45)(Jason Everett)

“The handoff is very important for delegating to be done effectively.” (Kayla Swanson)(19:00)

Takeaways:
03:31 - The definition of inflation

07:04 - How to know if you’re charging a good amount as prices for everything rise

08:18 - When’s the last time you raised your prices?

11:02 - Why NOW is the best time ever to raise prices

20:00 - The rule of 72

Quotes:

“You've got too much money chasing too few goods.” David Phelps (03:50)

“Because you can only feel like, you know, what, push prices so much, right?” David Phelps (05:53)

“if you just understand that there are people who will still have money through this entire process, they will continue to pay a high end premium for services. And when you get focused on the lowest income people that are leaving and you're worried, that's everybody, it's usually not everybody. Usually it's less than 10% and you need to continue to keep your elevated experience so that the people who have money can continue to get their services.” Jason Everett (14:05)

“Owning your building is a great way to like, fix your rent.” Jason Everett (18:57)

Links Mentioned:
Evorevopodcast.com
High-Performance Salon Website

Join our FREE FB Community

Takeaways:
02:06 - The Sales Desk

03:49 - The sales desk structure

04:45 - Do you need a sales mindset shift?

08:12 -The “People also bought…” model

14:39 - How to incentivize both stylist and front desk to sell retail together

Quotes:

“I don't sell. Sell's a dirty four letter word that we don't talk about.” Jason Everett (01:44)

“That sales desk person's job is to not only follow up on everything that, that the stylist set or the nail tech set or the aesthetician set, but also to say, is there anything else that would make your life better between now and our next visit and make sure they walk out the door with anything that makes their life better from the salon, from the spa, from the nailer, from whatever that makes their life better.” Jason Everett (06:38)

“I'm freaking out that I don't give credit to the right people. I don't wanna give it to the stylist. I don't wanna give it to the front desk. Who gets the credit?” Jason Everett (12:22)

Links Mentioned:
Evorevopodcast.com
High-Performance Salon Website

Join our FREE FB Community

Takeaways:
02:31 - What schools are teaching

03:46 - “I am a commission salon but…”

08:34 - Are you training your staff to leave?

14:15 - Getting lazy while booth renting

23:11 - Additional benefits

Quotes:

“We're actually seeing people recruit renters and get 'em back into commission salons because people are realizing it's not quite what they thought it was cracked up to be” Jason Everett (01:39)

“A lot of times commissioned salons are not providing the resources that they need to be and people are going” Jason Everett (08:23)

“There are plenty of people that have stylists that make more money as stylists than most salon owners do” Jason Everett (17:23)

“Your job as a salon owner is to create systems for your staff to take advantage of for themselves.” Jason Everett (19:19)

Takeaways:
02:22 - Are you creating a future walkout without knowing it?

03:30 - How to create your ideal staff avatar

06:55 - How to start and finish the perfect job ad

09:56 - Using a sizzle reel

16:48 - The split test

19:16 - A non-traditional hiring style

Quotes:

“The very first step is you gotta get clear about who am I actually wanting to hire so that I write the job posting appropriately.” Doug Campbell (04:50)

“You either screen in the interview process or you let your job add screen for you” Jason Everett (05:40)

“All of a sudden you have separated yourself from 95% of the job posts that are out there because it's actually written in a way to attract the right type of person” Jason Everett (09:32)

“Hey, would you like to be paid to get your master's in hair?” Doug Campbell (20:47)

Takeaways:
02:24 - Arizona Ice Tea

08:38 - Automated tools for the salon

11:16 - The biggest cost to business owners

14:04 - The Profitable Backbar

Quotes:

“And so they've been able to reduce their number one cost, which is employment.” Doug Campbell (03:46)

“Hey, deal me whatever hand you want to deal me. And I will do whatever it takes to win” Doug Campbell (05:47)

“They've literally reduce their workforce, used more automated tools inside their business to create more efficiencies, to keep their price down and still deliver a product to the consumer.” Jason Everett (06:32)

“Now all of a sudden, instead of you having to giant create this giant Excel spreadsheet before you order your color, your color's ready to order, you know exactly what you have on hand, what you need, how much color's being used. It's very, very efficient, all thanks to an innovation in technology like salon scale” Jason Everett (13:36)

Links Mentioned:
Evorevopodcast.com
High-Performance Salon Website

Join our FREE FB Community

Takeaways:
02:07 - The goods and bads of commission vs. rental salons

04:06 - The lies of marketing

06:18 - The reason to work as a booth rental stylist

07:00 - Are you really keeping your money?

10:17 - How people become salon owners

14:15 - Are you really spreading cost evenly?

Quotes:
“It becomes this like big ad campaign that says keep 100% of your money, which is a blatant lie” Jason Everett (03:13)

“Honestly, at the end of the day, if you think rent's your biggest expense, apparently you're not paying tax.” Jason Everett (07:30)

“I mean, you gotta realise it is people say, I wanna be my own business owner.” Doug Campbell (09:20)

“If you want to be able to build real wealth that comes from creating commission wealth” Jason Everett (10:42)

“…And the thing that they say is that it really made me lazy. It like one, I didn't realize how much other stuff I just have to do, but then, because I didn't have parameters around me.” Doug Campbell (12:37)

Links Mentioned:
Evorevopodcast.com
High-Performance Salon Website

Join our FREE FB Community

Takeaways

2:00 - Tips vs. income

4:30 - Going independent to not report tips

5:20 - Venmo

13:30 - How salon owners use tips

14:50 - No one cares about your effort

16:30 - The harm of cashing out tips daily

Quotes

“People under report their actual income because of tips and it leads to people not knowing how much income can be earned in this industry.” Jason Everett (2:58)

“It keeps them small indefinitely.” Jason Everett (14:00)

“Them having the discipline of waiting two weeks to get those tips in their pocket will help them to manage that better.” Doug Campbell (17:20)

Takeaways

1:45 - The kiss of death in salon ownership

3:08 - Capacity limitations

4:12 - The buying back principle

6:20 - Giving employees the opportunity to rise

13:00 - The confidence game

15:00 - Capacity bottlenecks

21:00 - The “hit by a bus” plan

Quotes

“If I’m not behind the chair, can I really fill a full time schedule?” Jason Everett (2:25)

“You’re the architect of your business.” Doug Campbell (4:24)

“In the beginning, you’re doing it all” Doug Campbell (5:58)

“How many people do I need to put in place to generate the revenue to replace me as I pull out” Doug Campbell (13:28)

“The hour or two that you spend with them will be worth hundreds of dollars later.” Jason Everett (14:20)

Takeaways:

03:22 - Hire all the time
05:10 - Humanizing the salon owner in terms of hiring process
08:57 - Leverage your career pages
10:26 - What does your hiring process look like?
13:18 - The importance of creating a portfolio when hiring
20:19 - Highlighting your staff
25:33 - Personality assessments
26:06 - Posting a mentorship

Quotes:

“That you shouldn't just be like recruiting when you need to hire, you should be recruiting all the time” Matt (03:15)
“I don't think there's a shortage of people who want to work. I think there's a shortage of incredible places to work” Jason Everett (17:10)
“They started to really humanize their employees and starting to really change the way people start to apply” Matt (22:51)
“We do personality assessments. Cause we wanna make sure that everybody feels really good about their environment in what they're working in” Matt (25:53)

Links Mentioned:

canvasme.com
Evorevopodcast.com
High Performance Salon Website
Join our FREE FB Community

Takeaways:

01:44 - Big Mistakes of Hiring in General
04:52 - Number One: Calling the school in a panic only when you need people
05:35 - Number Two: Building a relationship by teaching something at the school
06:51 - Number Three: You sell the salon too hard
11:27 - Subtle sale
13:24 - Get some help with your salon.
17:15 - Number Four: Announcing yourself
20:46 - Number Five: Giving Gifts/Bribes
24:55 - Tips: Send your leadership team and staff in to go talk about your salon

Quotes:

“Creating and molding people into the right players that you want to have on your salon team” Jason Everett (02:48)
“By teaching them what to look for, you're actually teaching them, at least for those that are interested in working for you” Jason Everett (10:33)
“Give the school something useful. And as a byproduct of you educating them, they will want to work with you” Jason Everett (11:52)
“I'm turning myself into the one being chased instead of the one chasing” Doug Campbell (12:41)
“So when you train people up from scratch and you are the training organization, you will have a better flow” Jason Everett (15:39)

Links Mentioned:

Evorevopodcast.com

High Performance Salon Website

Join our FREE FB Community

Takeaways:

02:34 - Condition yourself
07:06 - Know your criteria and Position yourself
08:33 - Have a systems
10:25 - Ask yourself, do you own a job or a business?
12:10 - Learning how to run like a Business
18:24 - Know your worth
22:17 - Have a negotiation

Quotes:

“Both realities exist and it's according to what you choose to see” Doug Campbell (08:26)
“It’s not that they're not smart. They just have not been exposed to the right information” Doug Campbell (14:53)
“Don't stay in a place where no one sees your value, know your worth and know where you're valued. A diamond doesn't shine on the bottom of a cave” Jason Everett (18:35)
“Value is constantly in the eye of the beholder” Jason Everett (19:12)
“In business, all things are negotiable” Doug Campbell (22:26)

Links Mentioned:

Evorevopodcast.com

High-Performance Salon Website

Join our

FREE FB Community

Takeaways:

02:51 - There's no reason to broadcast that you are raising your prices
04:34 - Make sure that your staff knows what to say
05:20 - Know the Law of Supply and Demand
07:19 - Know how to calculate prices
13:09 - Know the triggers and when to raise prices
18:43 - Increase price means to increase value
21:55 - Get the right abundant mindset
24:55 - Train your staff to Level Up

Quotes:

“The profit is the reward for the risk that you took to go into business” Doug Campbell (06:39)
“You gotta make sure that you're taking care of your business for your business to survive and thrive” Doug Campbell (08:18)
“If you always deliver at a higher level than what you're charging. Then you're never overpriced. Doug Campbell (18:35)
“You can increase your price when you figure out how to add more value” Jason Everett: (19:17)
“Think about the client experience because that's the thing about people will exchange their money for, an experience all day long” Doug Campbell (24:37)

Links Mentioned:

Evorevopodcast.com
High-Performance Salon Website
Join our FREE FB Community

Takeaways:

02:43 - Understanding the transition process
06:59 - Five levels of owning the salon
09:03 - Levels of piecing out
10:05 - What kind of salon owner do you want to be?
18:00 - Creating generational wealth
19:40 - Different profit methodologies
21:50 - The key is to have a plan
22:50 - Always seek help

Quotes:

“Partners start to come on when your business produces a healthy profit” Jason Everett (08:24)
“Start with something” Doug Campbell (16:36)
“Level yourself up” Jason Everett (18:43)
“Your business's number one job is to produce cash” Jason Everett (18:53)
“Pull out money as you're making money, you reinvest a portion, you pull a portion out and use that money to buy called cash flow producing assets” Jason Everett (19:42)
“Take a certain portion of that and put it to work for you” Doug Campbell (22:16)
“We believe every salon owner deserves to create wealth in their business” Jason Everett (24:11)

Links Mentioned:

Evorevopodcast.com
High-Performance Salon Website

Join ourFREE FB Community

Takeaways:

02:16 - Roles of an influencer
04:35 - Misapplication of information from influencers
08:31 - Using KPI's (Key Performance Indicators)
10:04 - When do you need to make "the" jump?
12:30 - Tracking your business
17:04 - Importance of getting direct feedback
20:30 - Charging the right prices
22:30 - Importance of getting a coach
25:16 - Measure your Retention
27:11 - Reach out, get some Support

Quotes:

“Listens to influencers, but then taking the gradient back to where you are on your journey” Doug Campbell: (07:00)
“They (influencers) inspire us to potentials that we have as artists and as hairstylist” John: (12:25)
“Getting the right feedback at the right time in order to take the right actions to do it” Jason Everett: (19:42)
”People do business with people they like” John: (21:47)
“There is a plan for you to get not where you would like to be, but where you're supposed to be” Jason Everett: (29:19)
“There is the right advice at the wrong time that will not help you, but the right advice at the right time will make you extremely successful” Jason Everett: (29:47)

Links Mentioned:

Evorevopodcast.com

High-Performance Salon Website

Join our FREE FB Community

Takeaways:

06:17 - They run out of a future with you
07:17 - Offer business partnership opportunities
08:47 - Grow people through your leadership team
09:20 - Grow people into wanting to become shareholders
14:36 - Asking the right question to know their entrepreneurial tendencies
15:40 - Get a good non-compete agreement
10:28 - Be true with your agreement
22:44 - Hire right in the first place

Quotes:

“Because they feel like they've learned everything they've learned from you and they've outgrown you” (Jason Everett) (05:29)
“So now they go from a culture mindset, they go to a profit mindset because you've got to educate them on what that looks like” (Doug Campbell) (09:22)
“You can try to figure it out and do it on your own or you can join a team that you really connect with and get into an established salon that could open up multiple locations” (Doug Campbell) (18:15)
“If you have a non-compete, you have to enforce it. I don't care if it's your favorite. Doug Campbell” (18:58)

Links Mentioned:

Evorevopodcast.com

High-Performance Salon Website

Join our FREE FB Community

Takeaways:

02:30 - Time vs. Money
04:56 -The Business Owner is the architect
06:29 - Upgrading your Time
11:55 - Delegate vs. Abdicate
14:31 - Getting Leverage from using Software Systems
17:08 - Whats your hourly rate?
18:22 - Outsourcing
20:44 - Upgrading your old habits
22:09 - Evolve as a Business Owner

Quotes:

“Time is our most precious asset and you can't buy more time” (Jason Everett) (02:38)
“When you're a business owner, you've got to start to be the architect of your business” (Doug Campbell) (04:56)
“When you're getting your time back, make sure that you're making good use of the time that you're getting” (Doug Campbell) (06:22)
“In the beginning stages of being a business owner, you have to learn how to do everything” (Jason Everett) (15:24)
“Your business owner habits are controlling the size of your business” (Jason Everett) (20:31)

Links Mentioned:

Evorevopodcast.com

High-Performance Salon Website

Join our FREE FB Community

Takeaways:

02:58 - Four crucial things to know about hiring people
05:23 - Creating an ideal staff avatar to follow
07:37 - Writing the perfect job post
08:14 - Talking about the placement of new employees
09:13 - Getting clear on your relationships
15:28 - The 3 main things on keeping staffs
23:48 - Budgeting and making Buckets
27:18 - Creating a good culture

Quotes:

“The more specific you get, the better answer you will get when you talk to people in a relationship” (Jason Everett) (13:21)
“They gotta know what their path looks like and how I'm going to move forward in that” (Doug Campbell) (16:25)
“As they get better, they start looking out the window” (Doug Campbell) (17:07)
“Even though money is associated with all of this. It's not the first thing that people pay attention to” (Jason Everett) (19:41)
“Get them to set their own goals based upon what they want to create in their life” (Jason Everett) (22:29)
“Teach good habits” (Jason Everett) (25:06)
“A culture of growth and a mindset” (Jason Everett) (27:22)

Links Mentioned:

Evorevopodcast.com

High Performance Salon Website

Join our FREE FB Community

Takeaways:

02:43 - Staying up with your bank
04:37 - Be Proactive
08:16 - Be aware
15:27 - Iteration of the ERTC
20:14 - Do your own research

Quotes:

“A lot of salons in our academy were very proactive and looked for local grants” (Jason Everett) (06:11)
“Just be aware of where you're using it because that doesn't necessarily help you grow” (Jason Everett) (08:38)
“I'm going to use this money to revamp things from a business standpoint so that my salon starts kicking out a good profit” (Doug Campbell) (09:07)
“I want to use these grants to further my education, not just for me as the owner, but for my staff to employ more people, add more employees and create an amazing lifestyle” (Jason Everett) (11:57)

Links Mentioned:

Evorevopodcast.com

High Performance Salon Website

Join our FREE FB Community

Takeaways:

02:14 - Recruitment Issues in todays current state
04:35 - Creating a Clear Program and Training
06:46 - The importance of Role-Play to practice
08:25 - How to overcome low-level conversation skills
11:38 - About the “SALON TODAY 200 COMPETITION”
17:09 - Implementing a new strategy
21:02 -Tips on recruitment

Quotes:

“What we've had to do is kind of sometimes unteach a little bit of what they learned” (Doug Campbell) (03:57)
“If you're presenting an idea that's new or different, we like to see that you measured it in some way” (Stacy Soble) (16:03)
“Usually people don't sit the submit button until the day that it's due” (Stacy Soble) (19:52)
“Make your entire salon awesome” (Jason Everett) (24:54)

Links Mentioned:

Salontoday.com

Evorevopodcast.com

High Performance Salon Website

Join our FREE FB Community

Takeaways:

02:48 - Benefits of using CBD
08:45 - Misconception about CBD
09:30 - CBD Massage
11:24 - Bringing CBD in the salon for the right reason
13:49 - Legal things you need to do in order to bring CBD into your salon
20:23 - Processing payment and the use of terminology for CBD

Quotes:

“I left everything because I was, and it was like, I either wanted to die with access to a plant that made me feel somewhat human” (Jordan Person) (03:40)
“I think people need to bring it in for the right reasons” Doug Campbell) (11:24)
“It's a powerhouse, there is a limitless potential” (Jordan Person) (14:52)
“The more we can educate people on this so that we can get the value of this product out there in the market, I think the better” (Doug Campbell) (24:01)
“I imagine next five or 10 years, it's going to be more and more mainstream as we look into it” (Jason Everett) (24:22)
“Whether, CBD is something you want to explore now or you want to in the future. I think education is the key” (Jason Everett) (24:32)

Links Mentioned:

http://www.primalhealing.com/
http://jordanperson.com/
Evorevopodcast.com
High Performance Salon Website
Join our FREE FB Community

Takeaways:

03:13 - Getting back into education
10:56 - Point system when getting a brand
14:31 - Uncommon things that we’re not aware of getting points
18:07 - The Importance of education from your brand
20:18 - How to Select the Right Educator
22:56 - Tips on selecting an artist
25:17 - How do you get resources
26:21 - An artist in your backyard vs an Artist across the country

Quotes:

“Education is the key to everything” (Carolyn O'Connor) (04:32)
“Principles are true in all cases” (Jason Everett) (06:40)
“You got to learn and to earn” (Carolyn O'Connor) (18:22)
“In order to grow, you have to have the knowledge” (Carolyn O'Connor) (18:54)
“It's so important for you to stay inspired” (Jason Everett) (26:02)
“An expert is anybody a hundred miles away.” (Carolyn O'Connor) (26:35)

Links Mentioned:

coconnor@redkin.com

Evorevopodcast.com

High Performance Salon Website
Join our FREE FB Community

Takeaways:
03:11 - The fears and concerns in making the transition
05:26 - Biggest mistakes at any salon consulting
03:22 - Signs that you need to get out from behind the chair
16:54 - How to maintain a beautiful relationship with the guest when you transition
22:25 - The benefit of being in a community

Quotes:

“You have to transition out of that to be able to make more money.” (Doug Campbell) (08:30)
“The power of our community is like, they start to see people transition out from behind the chair.” (Jason Everett)(11:17)
“You need to upgrade your impact.“ (Jason Everett)(15:14)
“You have to transition from a me to a we idea” (Jason Everett)(19:27)

Links Mentioned:

Evorevopodcast.com

High Performance Salon Website

Join our FREE FB Community

Takeaways:
03:25 - How television and media create negative imagery
04:59 - Fear is not real
06:30 - Where do you sail your ship?
09:41 - How to get a positive result
16:51 - Are you teaching people to survive? Or to thrive?
21:10 - Be Positive Optimistic
24:35 - Wake Up, Make A Choice

Quotes:

“You must realize that fear is not real. It is a product of thoughts you create, do not misunderstand me. Danger is very real, but fear is a choice” (Jason Everett)(04:58)
“There are dangerous things you can do, but you have a choice to be in a moment of fear or panic, or be in a moment of gratitude and excitement. “ (Jason Everett)(05:43)
“The way that I see it is that all the good and bad things in your day are already out there. It's not that it was a great day or a bad day. It’s according to what you saw” (Doug Campbell)(06:03)
“Don't look for an excuse to quit, look for an opportunity to win” (Doug Campbell) (07:33)
“Bravery is not the absence of fear, but it's the action despite the fear” (Jason Everett) (10:52)
“Your subconscious is a powerful thing. What you feed it, is what it's going to live off.” (Doug Campbell) (19:02)

Links Mentioned:

Evorevopodcast.com

High Performance Salon Website

Join our FREE FB Community

Takeaways:

03:11 - Finding a good lawyer for your business
05:17- The two legal games that are happening in the salon and spa spaces
13:09 - Identifying what environment you are operating in
13:41 - Having a clear agreement with the people you're hiring
24:00 - Knowing your role as an Employer

Quotes:

“but ignorance is not an excuse” (Doug Campbell) (19:54)
“Take the time to get the clear agreement, do the homework, get the agreement” (Doug Campbell) (25:56)

Links Mentioned:

Evorevopodcast.com

High Performance Salon Website

Join our

FREE FB Community

Takeaways:

03:07 - A couple of ways of getting started as a salon owner
06:46 - Shifting from “how can you sell yourself” into becoming a leader
09:22 - The importance of changing your brand name before hitting your first 50k
10:23 - The process of recruiting and hiring
14:06 - How to pay yourself properly and legally
21:47 - Building a code of honor inside the salon

Quotes:

“Shift that mentality from that it's on my shoulders to let's lift this thing, but my plan needs to get beyond me doing all the lifting.” (Doug Campbell) (04:43)
“Make a shift in your social media to go from promoting yourself to promoting the salon” (Jason Everett) (7:55)
“The sooner you clean it up, the sooner you do things the way you're supposed to do it” (Doug Campbell)(16:50)
“Creating it together is such a huge cultural shift.” (Doug Campbell)(22:41)

Links Mentioned:

Evorevopodcast.com

High Performance Salon Website

Join our FREE FB Community

Takeaways:

03:43 - The “Insta Hangover”

05:55 - Finding a balance and the community to be authentic online

08:27 - Taking bad scenarios and turning it into education rather than a rant

10:05 - Figuring out the actual emotion and intent in a social media post

16:00 - How Celene’s stylists handle an upset client on social media

Quotes:

“People are tired of having fake connections.” (Celene Dupuis)(03:21)

“So many of us do on social media what we wouldn’t do in real life.” (Celene Dupuis)(05:15)

“When I am the most emotionally charged that is the best time to share something BUT there has to be one layer of filter on it” (Jason Everett)(09:40)

“We have put a mental health piece right in our training.” (Celene Dupuis)(21:29)

Links Mentioned:

High Performance Salon Website

Join our FREE FB Community

Takeaways:

04:08 - Living like an entrepreneur

10:16 - Why not having a plan is a bigger deal than you think

13:58 - Finding and training top talent

15:20 - Are you blocking our profit or just hoping it will come around?

Quotes:

“Yes you’re going to have to work extra hard at the beginning but you should have a plan to make that temporary.” (Doug Campbell)(02:26)

“Entrepreneurship is not for everybody.” (Doug Campbell)(05:20)

“Your budget should be the decision on that.” (Jason Everett)(11:15)

Links Mentioned:

High Performance Salon Website

Join our FREE FB Community

Takeaways:

06:10 - How to create a code of honor within a growing team and what a code of honor is

07:25 - Stylists or wild stallions?

11:15 - Paying yourself as the owner for being the owner not BTC

16:48 - What software is right for you

19:13 - Are you greedy with new guests coming into the salon?

Quotes:

“The grass is not always greener on the other side and now they’re on an island by themselves.” (Doug Campbell)(2:20)

“One of the best things you can do is get an operating agreement for you as the ownership team.”(Jason Everett)(08:08)

“He was still running a 10 chair salon like a singular booth rental.” (Jason Everett)(14:22)

“The best thing you can do is set aside one day a week to work on the business.” (Jason Everett)(20:57)

Links Mentioned:

High Performance Salon Website

Join our FREE FB Community

Takeaways:

01:53 - Why Doug and his wife decided to own both salons and barbershops

07:40 - Setting up a proper culture in a barber shop

11:39 - How barbershops miss out on selling retail

15:13 - The Art of Shaving in barbershops

17:02 - How barbers should be selling retail

17:37 - All about men's skin care

Quotes:

“The idea is you got to set up a culture and a business where people can come in and do what they love to do, being an environment that's cool.” (Doug Campbell) (07:41)

“Guys do want their problem solved.” (Doug Campbell)(17:01)

“There is this myth that men don’t buy retail.” (Jason Everett) (19:26)

Links Mentioned:

High Performance Salon Website

Join our FREE FB Community

Takeaways:

03:35 - How you should be paying yourself as an owner still working behind the chair

8:44 - The mistake of bringing shareholders in too early

14:17 - What percent of salons actually take some profit

21:49 - The financial and the creative partner

Quotes:

“Do you have a wealth mentality or do you have a poverty mentality?” (Doug Campbell)(02:43)

“What would it cost for you to replace yourself with another person?” (Jason Everett)(8:36)

“Otherwise you have something that is not really a business, you have a job that you own.” (Doug Campbell)(13:30)

“The reason you got in was to make money, so let's protect that money right off the bat.” (Doug Campbell)(17:26)

Links Mentioned:

High Performance Salon Website

Join our FREE FB Community

Takeaways:

03:03 - The background of an amazing company Beauty Changes Lives

04:33 - The various ways and people who might be shutting down a beauty career dream

07:00 - The types of scholarships Beauty Changes Lives offers and how to obtain one

11:42 - The importance of the financial information in the beauty industry and how it is lacking

15:12 - The “Make Your Mark” campaign

21:50 - The goals and dreams for our industry

Quotes:

“We believe 100% that beauty changes lives.”(Lauren Conway)(03:04)

“So we know that the public school system receives their funding based on their percentage of students that go into a four-year degree.” (Lauren Cnway)(09:31)

“Once you know that, once you know the game is rigged against you..”(Jason Everett)(10:42)

“So I think part of the thing is getting the scholarships out there, but with the scholarships, the education for people to understand what's truly possible in this career, in this career field.” (Doug Campbell)(12:49)

“The goal is to let people know about all of the possibilities” (Lauren Conway)(15:30)

“It is going to be a long road but it is a very worthy road to travel on.” (Jason Everett)(23:02)

Links Mentioned:

High Performance Salon Website

FREE FaceBook Community

https://beautychangeslives.org/

https://itstimetomakeyourmark.com/

Takeaways:

03:02 - The MAIN issue salon owners all face revealed

04:14 - The curse of creative industries

06:36 - 9 key drivers to grow your business

10:36 - The 3 things to fix in your business to drive it forward

12:51 - Transferring BTC time to face time with your employees

19:09 - Importance of profitability

Quotes:

“We're really good at shiny object syndrome. Oh, that's fun. Let's start there. I've got a great idea. I'd like to serve my clients better. Uh, I want to an implement something new and before we know it, we juggling a hundred things” (Larissa Macleman) (03:50)

“What's the result I'm going to get, because I think we can too easily want to do things because they're fun. They're cool. I can see that they can be better that we forget to go, how is this going to impact my business, right?”(Larissa Macleman) (07:49)

“Do you want to be a service provider? Or do you want to be the business owner?)(Jason Everett) (11:50)

“People just rely so heavily on the stylist to represent the brand rather than the brand representing the brand and the stylist to be a representative of the brand.”(Jason Everett)(21:15)

Links Mentioned:

Website - https://highperformancesalon.com

Join our FREE FB Community - https://www.facebook.com/groups/113597492523494

Takeaways:

02:17 - How COVID affected the cancellation policy in salons

07:58 - Is an online booked appointment a REAL appointment?

08:20 - A couple ways to solve the no show problem

13:56 - The importance of a “guest form”

15:18 - The language of a confirmed appointment

18:13 - Should you cancel an appointment who is not confirmed?

Quotes:

“Before covid you had more authority to enforce”(Jason Everett)(04:30)

“I think that the idea, instead of punishing them for doing it is how do we take care of them and procure them correctly when they book that online appointment”(Jason Everett) (05:18)

“I want to talk about what's the sequence that needs to be set up so that whether you have your own software that does this, or they do it, there's a tool to make sure like a system to follow, to make sure that they actually show up for their appointment.”(Jason Everett)(11:25)

“If you no show on me, that is my fault”(Jason Everett)(15:57)

“True communication is the response you get, if you're not getting a response, you're probably not asking for a response.”(Jason Everett)(19:34)

Links Mentioned:

Website: https://highperformancesalon.com

Join our FREE FB Community - https://www.facebook.com/groups/113597492523494

Takeaways:

03:13 - How John DeMato got started in the photography industry

05:03 - What details in the salon to look for when taking shots of your salon

08:40 - John explains how to use different angles and shots to tell a story in your salon

14:30 - The curse of being an expert in the salon industry and how it may be affecting your social media feed

17:17 - Tips for getting the best interaction candid shots from a professional photographer

18:43 - The 3 angels you should be getting for the perfect candid shots

21:50 - What shots to ask a photographer to get if you bring one into the salon

24:15 - The importance of telling the story of the salon

Quotes:

“All of these things are what paint the full picture in addition to the human part”(John DeMato)(07:22)

“It gets very boring.. Another thing of hair, great”(Doug Campbell)(09:56)

“Don't fall into the trap of doing the same thing every time, what are the elements that”(Doug Campbell)(11:20)

“It should be the whole experience from start to finish” (Jason Everett)(14:30)

“Don't be satisfied with one photo”(John DeMato)(18:20)

“Having other people on your team to know to instinctively come over and grab some shots for you.”(Doug Campbell)(19:39)

Links Mentioned:

Website - https://highperformancesalon.com

Join our FREE FB Community - https://www.facebook.com/groups/113597492523494

John DeMato - https://www.johndemato.com/siy-headshot

Takeaways:

01:40 - Are you comparing apples to apples when looking at booth rental vs commission?

06:09 - How salon owners have disserviced their stylists with lack of info

07:22 - Is booth renting owning a business or owning a job

08:09 - What is an entrepreneurial seizure

14:15 - Jason and Doug give a spreadsheet that shows the financial difference of booth renting vs. commission

16:00 - The ACTUAL apples to apples financial comparison of rental vs. commission salon

25:05 - The value of a commission salons benefits

Quotes:

“We have the answer for you and it's called… INFORMATION” (Jason Everett)(0:50)

“The only way I see you doing better on the rental thing, is by accident or on purpose, not doing your taxes correctly” (Doug Campbell)(04:23)

“If you're a booth renter, you're not a business owner” (Doug)(12:09)

“People on islands do not create good things, people in communities create good things”(Doug Campbell)(8:45)

Links Mentioned:

Website: https://highperformancesalon.com

Join our FREE FB Community - https://www.facebook.com/groups/113597492523494

Takeaways:

01:22 - Are you rewarding yourself for being an owner?

03:05 - The 3 main types of income you should be pulling in as an owner

07:30 - Are you paying yourself for behind the chair time as the owner?

08:35 - Jason covers the various areas $ should go to calculate your stylists commission

15:58 - Planning for profit

20:13 - How to separate your profit by service

Quotes:

“Number one mistake is that they don't figure in their profit margin at the beginning”(Doug Campbell) (01:28)

“If you want to have a real business, hopefully with any business, the goal should be at some point to sell it.” (Doug Campbell) (03:56)

The goal should be to properly reward your stylist for working inside the salon and have them get paid at a level that they make money and the business can make money.” (Jason Everett) (05:54)

“If you train your staff properly and if you can help them achieve what they're after, which is earning more income, growing their own personal book of business so they can have the lifestyle that they want and you can grow it. You don't need to pay more commission. (Jason Everett) (12:10)

Links Mentioned:

High Performance Salon Website

Join our FREE FB Community of Salon Owners

Takeaways:

3:30 - How do you navigate so that it is good for the business (staff) and clients

5:30 - Tell staff and clients about your decision on mask mandate

8:00 - Giving the guest the option to have the stylist wear a mask

10:30 - If a client asks if the staff are vaccinated?

12:45 - Make sure your front desk knows how to handle these situations

17:00 - Put a plan in place and deal with it

22:15 - Changing your communication to clients

Quotes:

“You have to have a clear policy that everyone understands.” (Doug Campbell)(12:00)

“It goes a long way if you have the humility to say that there will be mistakes.” (Jason Everett)(21:20)

“You cannot please everyone!” (Jason Everett)(24:15)

“Make a decision and move on.” (Doug Campbell)(25:00)

Links Mentioned:

Website: https://highperformancesalon.com

Takeaways:

4:30 - Talking to new people coming in

7:20 - Employee seeing it good only for the owner and not for them (motivating for self interest)

13:00 - How do you provide a different perspective on the same old information

17:15 - Brainstorming together (Leadership team)

19:00 - How do you get someone from knowing to doing it

22:30 - Show Me! (Ask them to demonstrate something so that staff can improve)

Quotes:

“Do you want to be heard or do you want the results?” (Doug Campbell)(5:15)

“Utilize other people on your staff to help communicate.” (Jason Everett) (16:45)

“Your way is boring and dry” (Jason Everett)(17:50)

“Help find your staff motivation and build that bridge for them.” (Doug Campbell)(19:30)

“Ask them to show you so that you can see the gaps and improve on it.” (Jason Everett)(22:30)

“Stop telling them and have them show you!” (Jason Everett)(24:00)

Links Mentioned:

Website: https://highperformancesalon.com

Join our FREE FB Community - www.facebook.com/groups/beautifulmindsfam/

Rewire your brain with our FREE 7 Day Beautiful Minds Challenge -

https://highperformancesalon.com/7day

Takeaways:

5:20 - Does your reality line up with the truth?

9:00 - Serving your/their self interest first.

11:30 - Changing with the time

16:45 - Wanting them to become an owner

18:30 - How do you adapt?

22:00 - Growing with the changes to the industry

Quotes:

“It's not selfishness, it’s self interest.” (Doug Campbell)(6:10)

“Are you better off because you forced them out the door.” (Doug Campbell)(9:00)

“The problem is you start treating everyone as if they are going to leave.” (Jason Everett)(19:45)

Links Mentioned:

Website: https://highperformancesalon.com

Takeaways:

4:30 - I can’t claim ERC if I received the PPP?

7:40 - Partial or full suspension qualifications

10:15 - If my business has grown, how does that work?

19:30 - Looking at tax deductions in all avenues

24:00 - What strategy is compared to compliance

27:40 - When is it time to break up with your CPA?

Quotes:

12:00 - “If you had full or partial suspension then you qualify” (Jeff Socha)

21:30 - “What you do in 2021 is what your compliance will be reporting in 2022” (Jeff Socha)

25:45 - “It's not about buying a product, it's about engaging into the planning to solve your problems” (Jason Everett)

Links Mentioned:

High Performance Salon Academy : https://highperformancesalon.com/

Website: jeffsocha.com

Takeaways:

3:40 People can do what you do, but nobody has your story

5:10 How to build the best story of yourself

11:35 How do you tell stories as a salon owner

14:30 HERO Story telling (Heart, Education, Results, Origin)

17:45 Journaling some of your memories because of that story

21:45 Conflict and desire in your story

Quotes:

4:00 Your story is like your fingerprint (James)

13:45 People are paying for your perspective on things (James)

21:20 The story will make the sale so it doesn’t sound forced (Jason)

28:00 Here’s ‘what is’, here’s ‘what could be’ (James)

Links Mentioned:

High Performance Salon Academy : https://highperformancesalon.com/

Instagram: @jamescooperfilms

Takeaways:

3:00 What are control freaks

4:45 Delegation vs Abdication

7:30 Four steps delegation (1. I do, you watch; 2. I do, you help; 3. You do, I help; 4. You do, I watch)

14:00 Shrink the task for better outcome, then add more. (Builds confidence)

20:00 Hiring someone who is better than you (Can do your job better than you)

Quotes:

2:50 “They are a control freak and have to be in control” (Doug)

13:30“Don’t give someone an agreement that is too big knowing they cannot keep it” (Jason)

18:30 “Your job is to help people get wins” (Doug)

23:00 “You won’t allow others to fail” (Jason)

Links Mentioned:

High Performance Salon Academy :

https://highperformancesalon.com/

Takeaways:

6:00 A hamster on a wheel is busy but is not making any progress.

7:00 Doing the activity (busy) everyday but not making any progress.

12:15 How do you buy back your time and be productive

16:00 Lower value tasks that you should not be doing

19:30 How much is your time worth?

Quotes:

4:00 We wear “Busy” as a badge of honor. (Jason)

16:35 How do I elevate my time? (Doug)

19:30 How much is your time worth. What is your effective hourly rate? (Jason)

Key Takeaways:

5:00 - How business/salon owners are taxed

8:00 - How to setup your taxes (dividend plan)

13:00 - Capture those that we are spending money on for tax deductions

15:45 - Emergency Wage Assistance (Canada) + Emergency Business Account (Canada)

18:45 - PPP Loan

21:25 - Putting our kids on payroll (deduction)

Quotes:

19:15 - “If you are eligible for the PPP Loan, go out and get it and max it out.” (Bob)

25:30 - “There are compliant CPAs and there are creative CPAs.” (Jason)

Links Mentioned:

Bob Gauvreau CPA Firm - https://gauvreaucpa.ca/

Key Takeaways:

4:08 - Poverty Mindset with money (People don’t have a good relationship with money)

7:30 - The 5 financial You’s

14:40 - Define the destination What do you want?

20:30 - How do we bridge the gap between the owner and the employee

22:00 - Putting our team member in a better position (investing in your team members)

Quotes:

"If you can't speak open and honestly, not just about your wins, but also about the things you haven't done well. It means those situations and experiences have power over you." (Jackson Millan) (6:30)

"The only difference between a dream and a goal is a plan." (Jackson Millan) (16:20)

Links Mentioned:

Jackson Milian Facebook : https://www.facebook.com/jackson.millan

Jackson Millian Program : shor.by/TheWealthMentor

High Performance Salon Academy :

https://highperformancesalon.com/

Key Takeaways:

2:15 Social Media Burnout overview

7:23 How salon owners are feeling towards social media (one word)

11:10 What’s professional and what’s authentic

13.15 Social Media Imposter Syndrome overview

19:00 Focus on what is profitable as a salon owner

20:45 Taking a break from social media

Quotes

“It feels like I have to be perfect right now” (Jamie Dana) (7:45)

“Be authentic but be my professional self” (Doug Campbell) (11:43)

“Focus on one to two things at a time that I love that will bring me money” (Jamie Dana) (16:00)

Links Mentioned

Jamie Dana YouTube : https://www.youtube.com/channel/UCQRi9AqAtLRkzzmxcdc5kKg

Jamie Dana IG : https://www.instagram.com/jamiedanahairstylist/

Key Takeaways:

03:17 - The biggest mistakes people make when marketing themselves online

06:25 - Tips on building a gorgeous AND functional website

09:30 - The detriment to having too much text copy on your website

12:10 - The numbers behind the website

17:10 - Should you be concerned about massive follower count?

Quotes:

“Now that websites are turning more into lead generation tools instead of fancy brochures, we’re flipping the script on traditional website design and web build” (Lucas) (04:31)

“Social media has been pushed down the throats of salon owners tremendously.” (Lucas) (07:37)

“Social media is your portfolio, google is your client acquisition.” (Lucas) (08:10)

“If they’re not getting what they want in the first 30-60 seconds they’re probably going to leave anyways.” (Jason) (11:37)

“Advertise as locally focused as possible.” (Jason) (17:56)

Key Takeaways:

04:30 - The importance and proper technique of debriefing situations

08:25 - The issue with emotionally branding yourself

13:40 - How to successfully debrief in a personal development meeting

16:45 - Your job as a leader during a team debrief

22:30 - How to debrief with your clients at the chair

Quotes:

“It's a program that your subconscious creates to handle a situation.” (Doug) (01:33)

“What worked, what didn't work, and what’d you learn?” (Jason) (06:05)

“If your little voice learned that one thing in high emotion, when that situation happens again you’re going to go right back into high emotion.” (Doug) (08:07)

“We talk about the situation and not attacking people.” (Doug) (15:05)

“Thats a wall, that's why people get stuck, they keep taking things back instead of teaching people how to grow through it.” (Doug) (15:46)

Links mentioned:

www.highperformancesalon.com

Key Takeaways:

03:13 - How and when you should fire YOURSELF

09:10 - Getting caught in a comfort zone transferring from behind the chair to being a business owner

15:33 - Jason gives a model for how to determine if you should be keeping or firing an employee

23:20 - How to prepare to fire a cancerous top performer

Quotes:

“Fire yourself from the job that you have and give yourself the job of the owner.” (Jason) (07:19)

“That's part of what profit is, is paying you or rewarding you for taking the risk and putting yourself in that position.” (Doug)(11:09)

“Are your top performers costing you more money than they are making you?” (Jason) (14:06)

“If their values do not match the business then guess what, they need to go” (Jason) (17:27)

“I have never had someone come back to me and say I wish we would not have fired so and so, I have never heard someone wish they would come back” (Jason) (26:26)

Key Takeaways:

8:36 - The largest reason your clients are no-showing your stylists

8:43 - Keeping a positive relationship with your staff

8:44 - How to motivate your team to practice their skills

8:48 - Learning the RIGHT lessons from every situation, not just the easy ones

8:50 - Hot tips from 2 successful salon owners on building relationships

Quotes:

“What is the secret ingredient to becoming more successful behind the chair.. It has always been relationships” Matt 8:34

“Give opportunity to people that I see are pushing and putting in effort” Matt 8:45

“I dont do as much management, I do more relationship building” Doug 8:47

“Listening is probably the biggest thing.” Matt 8:51

“Put your hand over your heart next time you are having a conversation” Jason 8:53

Key Takeaways:

02:40 - Doug’s tells his story of switching from a hybrid salon to a fully commission salon

08:39 - The issues that might arise while owning a booth rental salon

11:10 - The ways the salon culture has improved moving to a commission based model

14:30 - How Mandy and Ashley told their team they were switching salon models

19:30 - Advice on transitioning company structure

Quotes:

“We could not control the culture leasing out stations” (Ashley) (08:08)

“When you’re growing people and allowing them to grow, it is much different.” (Doug) (10:52)

“Know that not everyone is going to convert and that is okay, be patient” (Mandy) (17:22)

“You need to know the rules and make sure you’re running it correctly.” (Doug) (20:43)

“The biggest mistake that rental salons make is running your salon like a commission salon but paying everyone like a rental salon” (Jason) (21:25)

Key Takeaways:

03:23 - The main drama that affects growth in a salon and how to get around it

05:10 - How to curb miscommunication in your salon

12:40 - The importance of using a “time to do” list to continue your success

16:40 - The struggles of being a perfectionist in the beauty industry and how to get around them

18:00 - Hot tips on how to keep growing during a shutdown

21:00 - How to spend your office hours as a salon owner to stay productive

Quotes:

“The code of honor is designed to help everybody show up as the best version of themselves.” (Lindsay) (04:39)

“If you don't know where your money is leaving or how it is coming in, then you cannot influence any part of it and you don’t have a stable environment for everybody.” (Lindsay) (07:46)

“Most people over plan a day and underplan the year” (Jason) (13:52)

“Version done is better than version none.” (Jason) (16:33)

“If you focus on your growth, the salon's growth, and your staff’s growth, you will forever be a growing salon.” (Jason) (21:52)

Key Takeaways

4:18 Every Business is Different

6:45 Why Do You Need to Know Your Salon’s Value

9:45 Fair Market Value

16:46 How Sellable is Your Business?

Quotes

Doug: 1:36

I think it's just good to be grounded in what a realistic value of your business in. Because again I said, the whole thing, if you're not aware of it, you can't manage it. You can't make it worth more. You can't offer the right people into your company if you don't know what that number is.

Laurel: 4:18

So that's the first thing that's very difficult because every business is different. Every salon is different and because the humans are different, so in how they handle things.

Key Takeaways:

01:50 - The purpose and overview of PPP loans

07:00 - Who qualities for the second round of PPP loans

09:05 - What defines a “quarter” for the PPP loans, the answer might surprise you

12:30 - The importance of having a relationship with a business banker

16:30 - Why having a coach through these times is vital

Quotes:

“More than likely there is going to be some extra cash with this that you can use for other things” - (Doug) (03:15)

This is your opportunity to go to bat with your accountant, with the SBA… to qualify for this second round of PPP”- (Jason) (08:34)

“This is an opportunity to stabilize your business and possibly catapult it into a much better position by later in the year” - (Doug) (16:05)

“Use it for the areas you need to use it for, use it in things that you can invest in the growth of your company.” (Jason) (18:10)

Key Takeaways:

03:55 Learning to question yourself with “what am I truly capable of”

05:43 Discussing the fact that you have to CHANGE yourself in order to LEAD better

06:44 Overview of a customized personal development challenge ran by HPSA

12:02 Going through different vices adults use as “pacifiers” in their everyday life

14:50 The “how to” and physical benefits of taking a daily cold shower

Quotes:

“When people see you are willing to push yourself, willing to take yourself to that next level, it encourages them to do it. ” (03:30)(Doug)

“If I am my biggest problem that sucks, but on the other side it is good news because the only one you can truly change is you.” (05:33)(Doug)

“Publicly accepted pacifiers that we use for our emotional support.” (13:02)(Jason)

“If you cannot give this up for 7 days, there is a bigger problem that you need to look at.” (13:50)(Doug)

“The healthiest high you can possibly be on is when you experience what you’re capable of.” (22:58)(Jason)

Key Takeaways:

04:39 - Gift Card Promotions

09:04 - Dangers of Discounting Down

09:28 - Perks of Valuing Up

11:35 - Pre-book Contests

18:39 - Marketing for January

Quotes:

“And we always say you got to add value, value up. Don't discount down. Don't put everything on 50% off for January to get people in the doors.” (2:49) (Doug)

“I want to tell you that in a digital world, physical things have a big impact.” (15:40) (Jason)

“Literally every single day of January, you should have something that you create to get people to come in the salon.” (19:03) (Jason)

Key Takeaways:

02:08 - What is December In A Typical Salon

03:26 - The Most Important Thing To Sell This December

05:18 - Enjoy December By Staying Healthy

10:02 - It’s Not About The Amount Of Time, But The Presence And Quality

16:08 - Give Your Brain A Minute To Relax

Quotes:

“So if something shows up in your life, usually something else moves out of your life.” (04:45) (Doug)

“It's not about the amount of time you spend with your family, the time you spend for yourself or time you spend at work, it's about the quality of that time. The presence you have in each of those things.” (10:12) (Jason)

“Social media is kind of like people's new coffee.” (12:17) (Jason)

Key Takeaways:

01:10 - It’s The Busiest Time Of The Year

02:42 - What Are The Things To Do To Plan The Holidays For Your Salon Business

03:32 - Biggest Mistakes That Salon Owners Make During Holidays

08:42 - A “Popsicle Sticks” For Conversation Starters

17:12 - Holiday Open House

Quotes:

“I think as a salon owner, one of the biggest things, and the ladies can chime in on this, is controlling the mindset of what are we about, what are we doing about the experience.” (05:59) (Doug)

“I think you just need to find in your environment and your area of what works best. Don't solve a problem that you don't have.” (14:39) (Doug)

“I don't think there's any good rules that come out of anger when you put them in place.” (15:44) (Jason)

Key Takeaways:

07:37 - Shoot Videos That Talk About Promotions Or Special

08:10 - Many Are Still Getting Nervous In Front Of Camera

11:01 - Make Your Salon Transactions Legally Through Writing

14:42 - Communicating Through Models and Methods

18:05 - Be The Unique Person To Stand Out In Your Local Marketplace

Quotes:

“Are you making some really simple mistakes on taxes that are robbing you from the lifestyle that you deserve to have?” (10:42) (Doug)

“If somebody is not hearing the other person, you want to put a mediator in the middle and control how the conversation goes. What if you use a model? What if you draw a model?" (15:23) (Jason)

“If you're sitting in the middle of the forest with other people and you're sitting in one place, it's really hard to find your way out of a thick forest sometimes. You got somebody from the outside comes in, then all of a sudden it becomes very clear what the path is.” (18:47) (Doug)

Key Takeaways:

05:11 - Goal Of Having A Strong Associate Program

06:48 - Common Mistakes When Building Associate Programs

09:15 - Start Everything By Planning

10:06 - How Does P-A-C-C Improve Your Salon

20:24 - Perfectionist Game VS Installation Game

Quotes:

"All salons are different." (06:38) (Doug)

"Better to be having somebody trained that leaves and somebody that you didn't and stays." (08:18) (Chris)

"That there's a difference between knowing something and being able to do it." (17:48) (Jason)

Key Takeaways:

01:07 - Having Fun Doesn’t Mean Playing Around Work

03:47 - Difference Between Goofing At Work And Having Fun At Work

08:10 - Why Games Are Important To Learn Inside The Salon

13:44 - Create A Fun Environment To Keep The Energy Up

15:16 - Effective Ways To Successfully Operate Your Salon

Quotes:

“If you're doing something, if you can't find a way to have fun doing it, then do something else.” (01:31) (Doug)

“If you love what you do, you'll never work a day in your life.” (01:40) (Jason)

“Your team in the salon are just like children in the sense that they like to be treated like human beings. They don't like to be treated as less than.” (17:12) (Jason)

Key Takeaways:

04:56 - The Best And Worst Employees

07:05 - Relationship Business

08:26 - First Reason Why Your Staff Might Hate You

12:20 - Being Tired Might Get Your Staff Secretly Hate You

15:16 - Being On The Phone All The Time Brings You A Negative Impact

Quotes:

“Everybody is a leader, but a smart leader knows how to bring out the best in other people.” (08:15) (Winn Claybaugh)

“Gratitude is a muscle, it needs to be exercised.” (21:33) (Jason)

“Get back to the original joy, your original why of entering the industry, of wanting to become a salon owner, stay true to what that original reason was, and that brings you the joy. And you better believe, with that joy, that comes along with being a better leader.” (26:27) (Winn Claybaugh)

Key Takeaways:

03:10 - How To Get All Of Your Guests To Come Back In

07:13 - Salon Experience: An Escape To The World

13:54 - Your Customer's Fun Experience Starts At Your Door

17:44 - Connecting With The Right People Is Important

20:51 - Stay Positive And Opportunities Will Be In Front Of You

Quotes:

“The key is the making it fun and entertaining. Because part of the salon experience, really, is an escape.” (07:13) (Doug)

“When you get smacked in the face with one of the biggest challenges, that there's something to be grateful for. I think that's a sign of an emotionally healthy individual.” (15:30) (Jason)

“I don't ever let it wipe me out and I don't give up. I mean, I do not.” (18:54) (Chelle Neff)

Key Takeaways:

04:00 - Develop A Process Of Getting Talent To Audition For You

07:09 - Unique Setup For Commission Salons

09:52 - An Extraordinary Audition Process for Your Salon

13:22 - Building A Relationship Within Your Team

18:17 - What Does It Look Like To Have A World-Class Audition Process For Your Salon Business

Quotes:

“There was no win-win scenario situation I guess we'll say.” (04:53) (Shelby)

“They want to have that team culture, they just don't know how to create it.” (05:40) (Jason)

“This is not something that you just built overnight, like you just built a relationship.” (11:06) (Jason)

Key Takeaways:

2:12 Jason explains High Octane Adventures

7:10 Taking direction as a salon owner

9:55 The importance of listening and level of trust

18:47 First impressions change in the midst of growth

Key Takeaways:

03:12 - Searching For People To Work On Your Salon Is Difficult

04:51 - Set A Positive Mind To Attract Great Employees

08:02 - Set A Great Perception Within Your Salon

15:21 - Surround Yourself With Positive People

17:37 - How Are You Leading your Staff As A Salon Owner?

Quotes:

“This is one of Mack Newton's deals, when you project your future for where you want to be, subconsciously your body will start doing things to get you there.” (04:35) (Doug)

“Reality is created by agreements.” (05:53) (Jason)

“I think the mindset to go with here, as a business owner, is you've got to get the mindset that I am the pathway for people to have amazing lives.” (20:47) Doug)

Key Takeaways:

04:25 - How To Come Out Strong Amidst The Crisis

09:16 - There Will Come A Point Where Some Part Of Your Management Team Need To Go

10:37 - Benefits Of Being A Part Of High Performance Salon Academy

17:52 - Figure Out Truth VS Fact

23:20 - Who Are The People Who Bring In Money To Your Salon Business?

Quotes:

“Nobody ever wants a salon walkout, but it happens to the best of the best.” (00:00) (Jason)

“Let's just focus on what you can control now and what you're going to do, and we're going to set a plan.” (14:26) (Lia)

“This business was not built on two people's income.” (22:40) (Lia)

Key Takeaways:

02:41 - Phones: The Safest Thing For Both Salon Clients And Employee

06:27 - How John Harm Changed The Game In The Salon Industry

12:00 - How Meevo Software Makes Salon Appointments Easier

19:05 - Utilize Your Device To Interact With Your Customers

21:55 - Stay More In Communication And Preserve Your Relationship With Your Clients

Quotes:

“Trying to learn a lot of that stuff on your own, I mean if you want to waste a lot of time and beat your head against the wall, then that's a really good pastime. But I'd say go find professionals that can handle those problems with you.” (06:07) (Doug)

“The best device you can be on is your own.” (18:51) (Jason)

Key Takeaways:

05:02 - Reasons Why Virtual Consultations is a Must In Salon

06:02 - How Consultation Online Affects Your Revenue

09:39 - Seeing More At The Emotional Side

16:41 - Bringing Your Staff Closer

20:29 - The Unity Inside High Performance Salon Academy

Quotes:

“I'm seeing the emotional side of it, and this is why I feel like it just saved us so much, even the emotional side for the guests and stylists.” (10:03) (Leti)

“And at the end, we had some staff that left and wanted to do different things, or maybe just not come back to doing hair but it left us with the core. It left us with the ones who we stuck through it together and want to stick with it for future. It's exciting. It's really exciting.” (17:27) (Leti)

“I have faith and I have a faith in a God who is going to be backing me up no matter what. He's in control. He's in control of all of it.” (18:41) (Leti)

Key Takeaways:

02:10 - Restoring the Trust of your Guests inside Your Salon

04:28 - Salons are Super Safe Place

06:31 - How To have a Successful Salon while Staying Safe

14:43 - Make Safety as Your Top Priority

18:22 - Four Best Places To Communicate for Unity

Quotes:

“The fact is the salon is probably one of the safest places that you can be. Everybody's wearing masks, everything's getting wiped down, we got sanitation everywhere.” (02:59) (Doug)

“It's building that trust. And like anything, it takes time to build it.” (17:01) (Doug)

“You're registering this stuff in the background and it's building trust without a two way communication. It's not like I said, "Trust me," now you trust me. It's like, you ever walked in somewhere and it's dirty, or you walked in somewhere and it's just gross? Not to bring up a whole topic, but like gas station bathrooms, not a pretty place to go pretty much anywhere.” (20:57) (Jason)

Key Takeaways:

03:41 - Three Ways To Make Money Inside A Salon

04:47 - Right Time To Buy A Building VS Right Time To Lease A Building

06:15 - What to Do When Purchasing Commercial Real Estate

15:03 - How Do You Get Out Of A Lease?

17:00 - Have The Best Relationship With Your Banker

Quotes:

“Whenever you start to sell your salon business, it's not attached to the real estate, so you can sell your salon business and it still would be paying you rent in the space and you would still have all that equity that would belong to you that no one else would be buying into.” (07:51) (Doug)

“One vacancy open just one month can sometimes train wreck their entire year's worth of profit for having a month or two of a vacancy in your building.” (10:45) (Jason)

“Because money is so cheap, meaning interest rates are so low right now. Keep as much cash as you can so you can do other deals.” (12:08) (Doug)

Key Takeaways:

05:30 - Money Is Not Enough To Make Your Staff Stay With You

08:25 - Making The Best Salon Team

10:12 - Steering To The Same Path With Your Team

17:57 - Your Staff, Your Family

21:55 - How to Strengthen Your Team

Quotes:

“It's very valuable to have someone look at things from an outside perspective.” (04:59) (Doug)

“People need to feel valued. They need to feel comfortable. They need to feel they're part of a team, and they need to know that each other's got their back.” (07:16) (Doug)

“We're sitting down today to do our code of honor as a team because we've grown and the glue feels weak, right? It just feels weak. We're not as tight as we need to be. So let's get that cleaned up. Let's move it forward, and let's get the team to rocket you forward because you want your team to be tight. And the tightness of the team comes from the culture.” (23:33) (Jason)

Key Takeaways:

03:42 - The Value of Backstory in Every Salon Business

09:28 - Dreaming and Believing Make Things Happen

15:27 - Turn your Dream into Reality

21:38 - Success Tip: Step Out of Your Comfort Zone

23:20 - Surround Yourself With People Who Push You To Achieve Your Dreams

Quotes:

“You got to have that dream and that drive that you want something more than where you are.” (09:10) (Doug)

“You got to figure out what motivates you.” (16:40) (Jason)

“By putting yourself in that different situation, all of a sudden your body starts believing that it can do things that it never thought was possible. Your mind starts believing things differently. And it just makes such a difference in how you operate as a person when you start believing things that you didn't believe before.” (22:43) (Jason)

Key Takeaways:

05:01 - How Kati Whitledge Manage and Motivate Her Staff

08:42 - Your Relationship with your Customer Depends on their Satisfaction

11:12 - Meet Your Stylist as a Great Starting Point

12:21 - Connecting New People with your Team through Emotions

13:33 - Linking with your Whole Team

Quotes:

“It's typically because we fear rejection as humans. We don't want to be rejected. We don't want to reject others.” (08:56) (Kati)

“People buy the best or the least expensive. There's no in between.” (13:07) (Kati)

“Sometimes when people get a little too excited, a little too expressive on some of their points of view that should be kept in a different arena but not out there for the public to see. They just got to think that through.” (20:44) (Doug)

Key Takeaways:

01:43 - Focusing on the Positive Side of Everything

03:28 - Social Media Impact to the Mindset of your Staff

05:07 - How to Win the Game of Business

10:38 - Doug explains the importance of having a “Leadership Team”

19:02 - Consistent service of High-Quality Experience to Your Customers

Quotes:

“Business is a game.” (04:53) (Jason)**

“You can either fight the rules or deal with the rules.” (20:53) (Jason)**

“You guys stay open. That's the goal.” (22:11) (Jason)**

Key Takeaways:

06:52 - Playing games reflect yourself

07:50 - What made digital training painful?

10:28 - Edge of Digital Education to Salon Owners

11:52 - Connecting Salon Owners Online

13:05 - Bringing Salon Owners as One through Intimate Discussions

Quotes:

“How we play games is how we act in life.” (06:21) (Celene)**

“Everybody wants to feel validated and appreciated.” (19:01) (Celene)**

“Our job as an entrepreneur is to create jobs, not to take jobs. And so many hairstylists, we struggle getting ourselves to lead and get out from behind the chair so we can run our businesses.” (08:38) (Celene)**

Key Takeaways:

05:49 - Support your Staff

07:04 - Key points in Training your Staff

11:54 - A Call for Leadership

14:58 - Connect through Pain

18:58 - Online Education for Salon Artists

Quotes:

“It's not about your name on the shingle. It's about what are you doing in that business to make better people that leave your salon and what are you doing to train people within there?” (05:24) (Chris)

“That first time is always going to be scary. Your brain's always going to tell you that it shouldn't be. We don't know what's going to fail. They're not going to like me. It's all thing. That's okay.” (10:55) (Chris)

“It's okay, be authentic.” (12:55) (Chris)

Key Takeaways:

04:21 - Salon E-commerce

05:03 - Salon Virtual Consultations

06:58 - Stacey Soble explains the positive effect of Curbside check-in for Salon Business.

07:53 - Ability to upload digital forms into your platform: Another Virtual Must for Salon Business

08:11 - Salon owner’s different perspective about adjusting with technologies

09:30 - Can new tech replace papers, which has been the traditional platform for salon transactions?

12:43 - Ideas that helped implement a quicker, faster, and better technology to the people.

14:29 - Available applications perfect for your salon business!

17:50 - Having AI Chatbots for better customer satisfaction

19:25 - Tech tip: Before implementing technology in your salon business, consider first its pros and cons, and weigh it carefully.

Quotes:

“Going paperless saves money.” (10:10) (Doug)

“There's a lot of places out there to go get digital education as a stylist, but not a lot of places to go get digital education as a salon owner.” (11:49) (Jason)

“Capturing the service accurately, and charging for it accurately.” (15:16) (Stacey)

“I think this pandemic is helping move the salon industry in that direction of adopting technology faster.” (20:22) (Stacey)

“More people have had great ideas during this pandemic than probably the last five or 10 years inside the salon industry.” (24:58) (Jason)

Key Takeaways:

05:07 - Why do people split up the world of salon business?

06:46 - Perceive texture hairs in a different point of view

11:08 - Understanding the differences in everybody’s culture

13:51 - Hair texture VS. Race

19:48 - Race conflicts: How to solve it?

Quotes:

“As stylists, we should strive to understand hair, not people.” (13:04) (Shawn)**

“Let's start by employing and understand what it means to host and have diversity in your salon. Not just pick your people.” (16:02) (Keya)**

“Even though there are things that are different, it doesn't need to stay that way forever or mean that one is better or worse or anything in between.” (22:57) (Jason)**

Key Takeaways:

04:33 - Being aware of the mental situation of your staff

08:54 - How to be the best salon out there despite the pandemic?

11:59 - Influencing the society with a positive effect

13:49 - Start your Day with Good vibes

17:10 - What are you in this Society: The cause or The effect?

Quotes:

“No matter what's going on in the world, there's always things that we have in our life that we should be grateful for.” (14:40) (Shawn)

“Don't be somebody that you're not.” (15:26) (Doug)

“The one thing we can control is ourselves, and the most important thing to control about yourself is your mindset.” (16:59) (Doug)

Key Takeaways:

03:43 - Self meditation

08:47 - Connect with your employees as a salon owner

14:22 - Being a salon owner

16:36 - Right person for the salon industry

18:54 - Why do most salon staff leave their jobs?

22:14 - Health is wealth

Quotes:

“You can be a lot more vulnerable because it's just you, and you're just feeling the feels, you're living within yourself. Sometimes it's hard to do that, personally.” (03:56) (Jay)

“When you're left with your own thoughts, then you might be distracting yourself from every single day.” (04:05) (Jason)

“No stylists left behind.” (05:20) (Jason)

“Bigger groups of people leave more room for diversity.” (06:46) (Gina)

“It's important to connect one-on-one with them.” (08:26) (Jay)

“If you've tried to force somebody into something they don't want, then find why do that? I mean that's like the dumbest thing in the world.” (10:10) (Doug)

“People don't quit salons, they quit leaders.” (13:43) (Gina)

“It's crazy, people want to be seen, heard, valued, and want to live a beautiful life. And it's sad. It makes me really sad to read just what people are going through. So I'm really passionate about that, I think that salon owners are the most amazing unsung heroes. We love salon owners.” (18:05) (Gina)

“People support what they help create.” (19:49) (Gina)

“You shouldn't be a 100% booked, if you're a hundred percent booked, stop.” (22:08) (Jay)

“Creating a safe space is my biggest tip, and it's not easy. It's a lot of work.” (24:06) (Gina)

Key Takeaways:

3:04 Shawn opens up about the stress he felt during the transitions of new family life during COVID

05:58 You don’t need to fall into “fix it” mode

07:05 Two tips on how to control stress levels

10:58 Mental Real Estate

16:23 Stress that bring up emotions and what to do about them

Quotes:

“As a salon team, communication has been key, we've remained closer together than we even were before COVID-19, so one of the things that I know has helped us tremendously as a salon team is, turning to this digital world, turning to Zoom and being able to do almost weekly check ins, weekly team meetings to where we were meeting on a weekly basis.” (Shawn Stearns) (04:26)

“You've only got so much mental real estate available to you. So the idea is, if I use that mental real estate on things I can actually control, then I can get things done. And then my stress level goes down.” (Doug Campbell) (10:58)

Key Takeaways:

1:39 How to find talent in the salon industry

6:43 Options you have as the salon owner to find your ideal candidates

13:05 How can I start using Canvas Recruit?

17:10 How to eliminate the “Help Wanted” sign out of your salon window

Quotes:

“If we can build this platform, Canvas Recruit, that's going to help empower thousands and thousands of beauty professionals on a massive scale, well, that would have served my purpose of empowerment.” (Jen Martinelli) (2:32)

“It's a great industry. The thing about it is, it's such a great industry. And I think the better that we match the student up with the proper place, the higher we elevate that!” (Doug Campbell) (16:30)

“I swear to God. Our goal is to literally rid the industry of the "Help Wanted" sign in the window. No more are we going to put "Help Wanted" sign in the window.” (Matt Martinelli) (17:10)

“The younger people coming up, it's easy to be negative about, but they're the ones that really want to be woven into the culture. But if you're trying to do it with the wrong pieces of thread, it's not going to work. I think that's getting at your point, to get people to say, "Yes, that's the piece of cloth I want to be part of." And you build a team that way.” (Doug Campbell) (18:39)

Key Takeaways:

2:44 Are you experiencing “the dip?”

6:14 What kind of experience are you allowing your guests to have post-pandemic?

9:47 Advertising and Marketing for your salon

15:23 Alter your focus to what your guests are lacking

17:24 You’re the curator of how you lead

Quotes:

“People are coming into your salon because they want to feel amazing they’re being made to look amazing!” (Doug) (6:35)

“Your marketing should be changing every 10 to 14 days right now.” (Jason) (14:09)

Links Mentioned:

Join our Academy : https://highperformancesalon.com/

Key Takeaways:

3:40 The gap made between the stylist and the salon owner, when it comes to promoting on social media

7:30 Jamie talks about how current and potential would like to see more than just hair pictures, you can get a lot of engagement through the “behind the scenes” posts

11:30 Ways to engage people to your posts as a stylist and/or educator, what is your goal? Do you want to promote education or do you want to grow clients?

17:02 What to do when you run out of content ideas? Ask your audience

20:00 Explaining the need to create a standard, as a salon owner, of the kind of content you are willing to promote from your stylists

Quotes:

“I truly think that a stylist and a salon owner can come together and build it as a team and support each other” (Jamie Dana) (2:53)

“From my perspective as a salon owner, I think it’s very valuable to have these specialized stylists within the salon. It’s ok if they love one aspect of their career, why discourage that when we can encourage it!” (Doug Campbell) (5:26)

Links Mentioned:

www.ohhotgram.com

03:46 Start from the beginning, “What can you use the money for?” With a PPP loan.

7:34 Forgiveness application wants you to specify what the owner’s pay was, is this pay allowable or trying to disallow?

12:37 What does the Flexibility Act fo for owners that cannot get back to the level of staffing they had prior of COVID.

15:11 The necessity of a good culture in your salon.

19:16 How to receive help from Kopsa Otte.

Key Takeaways:

2:53 Your businesses are going to be flooded with challenges and obstacles but also cash and opportunity

9:11 Return on investment in marketing, investing in your team and investing in self

16:53 How much savings should you have as a salon owner

20:28 Savings account, Is it working for you?

Quotes:

The investment is priming the pump to get the machine to start to work. So rather it's marketing, rather it’s investing in your team, rather it's investing in yourself in business development and personal development. You've got to start putting that money in there. (Doug) (12:49)

Bucky Fuller defined wealth this way: "Is the number of days you could go without any more income coming into your life." So think about that for a second. How many days could you go without income coming into your life? (Jason) (19:07)

Key Takeaways:

1:47 When pressure happens, people’s real character shows up

6:36 Having tougher conversations about, who do we really want to do business with and during this process.

12:53 Ask yourself, “How can I show up bigger?”

15:53 Correct the behavior, not the person

18:45 How diamonds are forged

Quotes

“It’s asking the question, “What can I do” not, “I’m sorry, I can’t.”

(11:31) (Jason)

“What I would say is, whether it’s vendors, stage, or guests, show gratitude and let them know that you appreciate them.” (14:58) (Doug)

Key Takeaways:

4:10 Salon Owners and other professionals need to serve everybody when they return to the salon after re-opening.

7:08 Jason opens up about his self care rituals to sub stain from burning out.

8:57 Doug shares his self care tips.

15:44 Write “What drains you?” And “What fills you up?” List.

18:33 “Complement Waterfall” for you and your team.

Quotes:

“People say, "Why are you staying that situation?" Well, because it's familiar, you're comfortable with it. It's just, it's the way we're made. So you just got to be aware of that. It's like, "Oh, am I falling back into that? Even though I know it's not healthy for me, but it's familiar. I know how to operate at that level of chaos." “ (14:32) (Doug)

Key Takeaways:

1:25 Doug discusses “What is a Quarantennial?”

5:33 Viewer comments on her experiences coming back into the salon with the new rule of having to wear a mask while in the building.

9:19 Doug discusses that this time away is a great period to reset the culture of your salon, if need be.

11:25 Jason speaks on “How much are you giving your staff from a managerial perspective?”

15:47 Doug talks about changes they have made to prepare clients for the new experience inside the salon

20:04 Jason talks about being aware of what your clients really want, when deciding if you are taking away services, such as blow drying, from your guests.

Quotes

“There are real anxiety and real stress things that are happening and the question becomes how much are you giving your staff from a management perspective of what do they say to themselves when things start to get a little sideways, when they start to get a little bit messy?” (11:25) (Jason)

Key Takeaways:

3:37 Robyn talks about the plan and challenges she had rescheduling her clients after being closed for almost 2 months

7:05 Doug asks Robyn and Amy “What were the emotions you felt when you’re back in and opened and live to the public again?”

10:22 Doug asks Robyn and Amy “How did you prepare your staff?”

18:25 Jason asks how they are handling the social distance order while the business is open

24:40 Amy and Robyn weigh in on question from the chat, “If you could re do your soft opening, what would it look like”?”

Key Takeaways:

2:28 Give people grace when choosing whether to open their salon back up

5:18 Discussing Georgia reopening their salons already

7:15 Discuss making the call as a salon owner

10:10 Doug talking about looking at your new business expenses when you open

12:49 Accepting the consequences of any choice you make

14:38 Thoughts on employees who would like to stay on unemployment and what to do

Quotes:

“I don’t really think there is a right and wrong decision, there is your decision” (1:31) (Doug)

“We should be empowering people for them to make the right decision for themselves, their families, their team and allow them to own it” (3:11) (Doug)

“If your team is getting blown apart right now, it’s a reflection of you as a leader.” (17:02) (Jason)

Key Takeaways:

3:13 Getting Staff ready prior to salon opening back up

6:50 Getting your guest ready for the new procedures inside the salon

10:05 Conversations on social distancing in salons

15:01 Discuss the topic that “Salons are going to be slower than ever before”

18:24 Discussing the topic of whether it is a good idea to have services on sale for reopening

22:50 Control the attitude and energy of your salon

Quotes:

“I think salons are going to be busier than ever when they open back up, I don’t think being slow is going to be an issue!” (15:11) (Jason)

“Your job is to serve your client’s beauty needs, don’t get lost about what your job is, to help them to look beautiful and they’ve been suffering for the last 4 to 6 weeks, so serve them.” (20:05) (Doug)

“You will control the attitude and energy at which you look at reopening you salon” (22:50) (Jason)

Key Takeaways :

3:12 Andrew explains techniques he utilizes to elevate bad moods

4:57 Explaining the “Confidence Trap”

7:11 Difference between dysfunctional and functional moods

10:23 Professional Beauty Association resources during this time

13:29 Powerful questions to ask during coaching right now

17:11 Doug reiterating Andrew’s philosophy on helping coach or mentor your staff during these times

21:01 Andrew talks about stopping the work day at a hard limit, and switching to something positive

Quotes :

“One of the things that really support me, to change my mindset to positivity, is simple awareness” (3:30) (Andrew)

“The most powerful question you can ask somebody during coaching, “Where are you today?”” (13:38) (Andrew)

“I’m talking to salon owners, school owners, school students, and there is turmoil in their life and it’s hard not to take on that stress and energy. So I just make sure that everything I’m doing outside of that space is refueling positive energy.” (21:57) (Andrew)

Key Takeaways:

03:25 - How to use this time as an opportunity

05:07 - Optimistic vs. Pessimistic?

06:08 - How to maintain a level of high optimism

10:22 - Shift your focus from obsessed to excited about the future

14:15 - People are on camera now more than ever having to confront their image

16:58 - Pivoting in a new direction

Quotes:

“How do you shift your focus? Are you focusing on the things you have control over or are you focusing on things you can’t have control over?” (02:34) (Jason)

“Can’t control what happens to you but you can control your response to it.” (03:13) (Doug)

“This is not a time to be on vacation, this is a time to double-down, be overly optimistic for your staff” (04:43) (Jason)

“You get to choose how you want to feel” (05:19) (Jason)

“Your reality is created by the agreements you make with other people, but also the agreements you make with yourself.” (10:46) (Jason)

“Your job as a salon owner is to maintain this widely obsessive optimism for everyone around you, especially your team, especially your guests.” (13:35) (Jason)

Key Takeaways03:15 – How salon owners can stabilize, organize and capitalize during these times of uncertainty

09:17 – Why now is the time to serve, not sell

13:16 – Explaining and learning how to apply the 80% Done Rule

18:26 – Where to look for the opportunities, as opposed to the obstacles

Tweetable Quotes“What we’re trying to pay attention to right now is what can we do to keep you focused and keep you moving on and getting strong.” (06:55) (Jason)**

“So, if you’re busy out there and you’re putting on all these, ‘Hey please buy from us,’ and you’re begging your clients and customers for money, that’s not the direction we want you to go in. What we want you to do is serve your community like you’ve never served them before.” (09:34) (Jason)**

“I remember when we first opened our salon, I was everything. I was the janitor. I was the handyman. I was HR, the whole nine yards.” (11:34) (Doug)**

“I wouldn’t let go of things until they were 100% perfect, and I wouldn’t hand things off unless someone could do it 100% perfect. And, what I realized is that not only was that holding me back, but I was stealing people’s future from them.” (12:24) (Doug)**

“You either choose to look at the opportunities right now, or you choose to look at the obstacles.” (19:51) (Jason)**

Links MentionedHigh Performance Salon Academy Website – [https://www.highperformancesalonacademy.com/]

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