Digital Business: Recent Episodes
Arthur Charlez
A podcast by award winning agency owner Arthur Charlez to help entrepeneurs and business owners do business better by adding technology.
Mobile Optimization can help you reach more users online and on social media. And save you money.
If you don’t know and understand the business you’re in. You will pay a heavy price. Protect Your Neck
SEDA is not doing what it’s supposed to. So their responsibility now falls to the entrepreneurial community. Let’s help our brothers and sisters
Next time you get angry. Try and use it as fuel to achieve a short term goal. It’s easier than you think.
Never put all your social media eggs in one basket. I almost lost all my eggs. Don't lose yours.
Be very careful about your professional associations. Especially the ones where you benefit them more than they benefit you.
Your client will replace you the minute your business no longer benefits his business. He is not your friend.
A powerful business lesson i learnt a bit late in my career. But I learnt nonetheless. I'm thankfu for the lesson.
Our agency had undergone rebranding. We no longer operate as Fluence. Our agency is now The Digital Ad Agency.
Let your employment history show that you're committed to one skill. One craft. One career path.
Instead of telling clients what you CAN do for them.. rather tell them what you have ALREADY DONE for someone else.
With education you can add an extra 5K to your income this week still. A qualification will take years just to get and then another cycle of jumping through hoops to prove that you're worth employing.
In this episode I unpack a little known secret in Marketing. When it boils down to nuts and bolts. All you need to deliver is 3X.
If you want to get ready for something. Get ready for e-commerce. Its the future of business.
You will never win a race if you wanna ride every horse in the stable. Pick a horse and stay with it
I spent two weeks with two cats who clocked 15 - 20K in income per week. And I discovered the ONE thing they did that made them successful.
It is your network that makes your net work. We explore how this applies to entrepreneurs and modern business.
We unpack the fundamental differences between Return on Investment and Return on Ad Spend.
I simply expound on the new changes for Facebook groups that took effect on 15 April 2021
In this episode I unpack how a business owner is saving himself 2-3 hours every workday bu just deploying online forms.
In this episode we unpack the biggest yet most unacknowledged entrepreneurship trap. Events.
Never ever accept that there is only one way to do something. Especially from those who have done it that way for years.
You cannot launch anything today and expect to successfully sell lots of it without creating bucketloads of content. Here is why..
Readers are leaders. So if you want to lead. Guess what you have to do more of? Yep. You guessed correct.
The fact that we now have digital marketing does not mean we should forget about the other things that work in business.
In the year 2021 no one listens to your brand message if you come at them with ads that say what ads have always said.
Today we unpack why you should always do exactly as you say. And why that's important in business
If you are a startup business owner and it’s just you in the business. What’s the fastest way to get money into that business?
We unpack why it will become absolutely imperative that you take stock of the ownership of your business domain.
When bragging about what you do in business. It’s better to brag on your client than on yourself
Todays’s podcast is deeply personal to me. Watch what you sign and sign up for before you sign or sign up.
We unpack how every image on your website is potentially an arrow in your marketing quiver
Online Shopping has evolved. We have to evolve with it. Your customers can now buy directly off your organic posts. And you should make it easy for them to do this.
Yes it’s possible to lose money on Facebook even with the ability to reach over 500 million people on that platform .
Whether you realize it or not. Admit it or not. Your business needs Search Engine Optimization.
Use what’s available to you right now. And there’s so much available. We must just look in the right places.
We explore why not having access to resources is no longer and will never ever again be an excuse for people doing nothing and going nowhere.
Doing what someone else does does not get easy just because you heard them say how they do it. You need to get your own experience before you can confidently say you can do something.
You are committing a grave sin if you deploy a website and you run ads to that website before you have done this ONE thing first.
Imagine if the creators of Game of Thrones quit making the series on episode 3 of season one because too few people were watching.
In this episode I talk about the cardinal sins people commit against their own businesses when they advertise on Google.
In our 60th episode we look at the only way you can guarantee serious results in marketing in the present day.
When the question arises: “What is the most important skill to have?” There is is only one answer. And this is it.
People buy from companies and brands that they know, like and trust. We unpack the process to that point in this episode.
Sometimes an opportunity presented to you may just be the vehicle you were looking for to take you to where you’re headed.
Most companies who advertise to make a sale directly off the ad is wasting their entire ad budget. We do not advertise to sell.
We look at how most business people are leaving money on the table by not doing this one thing with their website.
We explore which skill will be the best to acquire to help you start, run and grow a business
In this episode we look at why attention has become one of the most precious aspects of modern marketing and business.
I share where e-commerce is going and why you should get your head in the game now already!
I dedicate this entire episode to convey My most heartfelt thanks to those who listen to this podcast.
We unpack why people keep going back to Starbucks and why young people would rather have a MacBook than a Dell or HP laptop.
In this episode we unpack the first thing every business needs when they kick things off.
In the episode I expound on why one souls never look at price in isolation. Always see it in relation to value.
I unpack what social media is, what it is not and how you should be using it for business.
Never ever have just one domain extension. It may cost you, but the benefit outweighs the cost ten to one
There are innumerable reasons why your business needs a website. In this episode we expound on two of them.
There are people who make money teaching people how to make money. But never made a dime before they started teaching. These are the people we learn from today.
Digital is being integrated into every facet of business and life. It’ll be new for at least another 10 years.
We look at one of the primary reasons why online advertising is so much more attractive.
We unpack the number one reason you continue to work in a business you enjoy and have success.
When you’re listening to someone. Listen to understand and then respond intelligently. Don’t just listen to respond.
Every mindblowing achievement was once a dream dreamt by someone who got up and did something about it
For a plethora of reasons. It is much better to give than to receive. In this episode we unpack why that is..
For the time we’re living in, it’s become necessary to tap every skill that you have. Every hobby. Every passion.
Stop looking at what other businesses have done and take what you do to build that into your website.
It’s so much more than just a free email address and a place where you go to find information. Google is truly your friend.
Do not put your money in the bank and smile when they pay you interest. Take your money and put it where the bank puts their money. Let your money grow at the same rate the bank’s money does.
You have a decision to make. To live the life you’ve always dreamed of. Are you going to be a consumer or a producer.
This will undoubtedly help you during the inevitable dry spells in your business or your job.
Before you can have a lead. Before you make a sale. Before you have a customer. You need this.
Walmart increased their online conversions by 20%. By speeding up their website loading time by just 2 seconds. How fast does your website load?
You are already marketing online. May as well do business online too. And the best way to do that is with a funnel.
Backlinks can be defined as “popularity by association”. The more popular people you know. The more popular you become.
If you have too many people in your organization making decisions. You may just be setting yourself up for failure.
Marketing is a confluence, that aims to influence and create affluence. Marketing is fluence.
Instead of bringing the best marketing mind on board they should have opted for the best software engineers and infrastructure instead.
Today I received a book via courier that is going to save me and make me significant amounts of money in future. I’m ecstatic.
It’s not enough to just tell people what you can do for them anymore. You need social proof. So why not sell by telling the story of what you do AND who you’ve done it for.
If someone does not have all the information or the right information about your product or service. They will always say no to the sale.
Where digital marketing is today, it’s no longer necessary to ask HOW to get something done. The question you need to be asking though.. is..
Your website is so much more than a glorified brochure and a digital business card. Your website is a weapon
The traditional model of the agency is dead. Clients no longer want to buy a bouquet of services they don’t understand. All they want from their service provider is a predictable and guaranteed result.
If you’re really passionate about something and it drives your every decision. Stay the course. It may take years. The scale eventually tips.
We are all on lockdown. Some businesses do not have the marketing budgets they usually spend. So it’s back to basics. Good old SEO. In this podcast we share two thing you can do right now to increase your website’s findability and search engine rank.
In this podcast I expound on two industries that will be severely impacted by the Covid19 lockdowns happening across the globe.
The best businesses today were conceptualized to solve the biggest problems. So when you find the problem, that’s where you will find your best business ideas.
If we put some thinking into our purchases and apply a little logic we will quickly discover that the cheapest and the lowest price are almost never the same thing.
The reason why business owners want to rank high on Google search results.. why they want a huge mailing list. TRAFFIC. Because traffic begets leads, which begets sales and then customers.
Over 90% of all business owners who have invested in a website for their business have not invested a dime in getting visitors to that website. To this very day.
Jews do not mow their own lawns or fix their own cars. They give those tasks to the people who are good at it and make money doing it. And they prioritize the things they are good at and make money with.
Business success is usually gauged by material affluence in the business owner. Not any more. Just look at Buffett. But people today still think the car you drive and the clothes you wear is a reflection of how successful you are. I just built a 7-figure gold asset in 10 months and I still rock cargo shorts and T-shirts on weekdays to work. Scam artists also know this so people lose their money by running after appearances.
What would you enjoy more? A presentation with just a speaker on s stage talking or a speaker talking with on screen visuals that makes what he’s saying worth listening to?