Louder Online Podcast: Recent Episodes
Louder Online
This show provides industry-leading marketing tips and advice to help you take your business to the next level.
At Louder Online, we're passionate about delivering growth and helping hundreds of great companies generate traffic. With more than 10 years of technical expertise, you can count on us to help you get better results for your Search, Content & Social marketing.
If you’d like to know more about how you can work with Louder Online to grow your business, visit louder.online/connect. Let us show you how to generate more traffic, leads and sales today!
Running one business can be tough. Running several can feel totally overwhelming. But we’ve discovered some very simple, practical tactics we think could make your life easier. Tune in to this episode to learn more.
Read the article at the Louder.Online blog here: http://bit.ly/2nqWwrf
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If you’re just starting out in business, it’s likely that both your time and your budget are limited. In this episode, we share some tried and tested tips on how to build your empire with these constraints using startup marketing.
Read the article at the Louder.Online blog here: http://bit.ly/2mUFRPa
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Visual content is fantastic for building up your content marketing endeavors. The only problem is that it takes a lot of time and resources to produce. Because of this, you might want to curate content from other sites and sources in order to supplement your own content. In this episode, we share 10 strategies that can help you do so effectively.
Read the article at the Louder.Online blog here: http://bit.ly/2lSIHVA
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For those who don’t have access to a large budget, it can be difficult to make content that stands out among such large marketing giants. Luckily, there are ways to make your content stand out without breaking the bank. In this episode, we share a few tricks to producing truly epic content without an enormous budget.
Read the article at the Louder.Online blog here: http://bit.ly/2lSGMjH
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Do you want people to pay attention to your headlines? In this episode, we share some tips and tricks on how you can do so and get more clicks in 2020.
Read the article at the Louder.Online blog here: http://bit.ly/2lSLL41
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To build a content campaign that will produce the best results, you need to put the right building blocks in place. In this episode, we show you how to create the right framework for your campaign in order to get the maximum benefit from your content.
Read the article at the Louder.Online blog here: http://bit.ly/2lSKycT
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The biggest benefit of getting your content syndicated is getting your company’s name out on the internet. After all, drawing in a big audience is the whole point of content marketing. In this episode, we discuss the tools that you can use to develop a greater presence online through content syndication.
Read the article at the Louder.Online blog here: http://bit.ly/2mB9Dq0
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Content marketing is a wonderful tool for bringing customers to your business. The problem, though, is that it’s not always easy to figure out the best way to maximize your profits. In this episode, we walk you through the steps that you can take to drive more ROI from your content campaigns.
Read the article at the Louder.Online blog here: http://bit.ly/2eWzDHC
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When you’ve used the right outreach method, influencers will be thrilled to hear from you. Of course, in reality, not every influencer is going to share your content or even respond to your messages. So what are you doing wrong? Why don’t influencers seem to care about your obviously fantastic content? In this episode, we explore the reasons and actions that you can take upon facing such issues.
Read the article at the Louder.Online blog here: http://bit.ly/2g1zBlX
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When starting out with an online marketing strategy, it can sometimes be difficult to find the right approach and direction for your content. This is especially so if you are a startup. Ultimately, the right goals and metrics should be kept in mind in order to make progress. In this episode, we take a look at the KPIs that all startups should be watching in order to measure the effectiveness of their efforts.
Read the article at the Louder.Online blog here: http://bit.ly/2eWylfL
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Interactive content is one of the biggest methods of content marketing. Creating something unique that customers can personalize to get direct feedback from can help your business reach new audiences. But how do you succeed with interactive content? In this episode, we share some tips on how to hook your audience with interactive content.
Read the article at the Louder.Online blog here: http://bit.ly/2g1BIWN
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Repurposing content is a great way to get the most out of every piece of content you produce. That said, it’s not always possible to tell when you should be recycling older content. Luckily, there are some simple metrics that you can rely on to tell you when audiences are ready for more on a certain topic. Check out this episode to find out more.
Read the article at the Louder.Online blog here: http://bit.ly/2eWCrEp
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If you’re facing a content marketing campaign that isn’t going your way, don’t get discouraged. Watching a campaign fail can often set you up with the knowledge and skill you need to make a successful campaign next time. In this episode, we share some advice on how to pick yourself up after a failed campaign and build an even better future attempt.
Read the article at the Louder.Online blog here: http://bit.ly/2g1zAhT
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The world of content marketing moves fast. With a lot of pressure to perform a wide variety of different jobs every day, it can be easy to overlook changes that can be made to your campaign to make it more effective. In this episode, we share some tips on how you can schedule a quick campaign check that only takes 15 minutes.
Read the article at the Louder.Online blog here: http://bit.ly/2g1Br6m
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Common wisdom surrounding blogging isn’t necessarily the best practice. Sometimes, it's best to conduct tests to find out what works best for your company and its customers. In this episode, we examine the results of our own survey and case studies to find out what works best for content marketing.
Read the article at the Louder.Online blog here: http://bit.ly/2eWCr7n
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SEO is the best way to get your eCommerce site in front of people who are already searching to buy. If you need a checklist to optimize it for SEO success, look no further. Tune in to this episode to learn more.
Read the article at the Louder.Online blog here: http://bit.ly/2n2ftmx
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Is your content making a solid return on your investment? It’s not always possible to clearly measure how much money content marketing efforts make when compared with how much they cost to produce and distribute. That said, it’s possible to work out how well your content is performing and what financial success it’s having - the key is to track the right metrics. In this episode, we share some tips on how to track conversions and ROI with several content marketing metrics.
Read the article at the Louder.Online blog here: http://bit.ly/2eWCrnT
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We believe that there's one forward-thinking tool that all entrepreneurs should add to their experience tool belt. Tune in to this episode to learn more.
P.S: It's an oldie but a goodie
Read the article at Entrepreneur here: http://bit.ly/2nxE2p4
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It's easy to get bogged down just by looking at the data on Google Analytics. We’ve all been there: you’re so busy analyzing the data and considering all options that you never actually make a choice. Nothing happens. In this episode, we share tips on how you can break that cycle, take action, and slay the analysis paralysis beast.
Read the article at Sited here: https://bit.ly/2YGhCqc
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When your conversion rates are lower than you’d like to see them, the culprit just might be some sub-standard copy. In this episode, we share some tips on how you can give your underperforming copy a makeover.
Read the article at 10 Forward here: https://bit.ly/2B7W2Cg
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The “flow” in a free and easy path a user (i.e. your customer) takes on your website to do something: make a purchase, sign up, download, subscribe, or whatever. Also known as the user journey, the flow must reflect their needs and their preferred route. In this episode, we discuss how and why all marketers should document this flow.
Read the article at Sited here: https://bit.ly/3g3Ggac
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Did you know that a returning customer can be worth up to 10x more than a first-time customer? Even if you only make small changes intended to delight your customers, you might see a massive shift in revenue as a result of increased loyalty toward your brand. In this episode, we talk about ways you can troubleshoot your customer retention approach.
Read the article at 10 Forward here: https://bit.ly/2NDINeV
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Choosing the right content marketing tools can help you expedite your startup's content marketing success. There are countless tools out there today, but there are some that you should definitely consider. Check out this episode to learn more.
Read the article at Entrepreneur here: https://bit.ly/2BJcR6g
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Is your existing content not generating traffic? Is repurposing your best stuff not doing much to move the needle? When it feels like your content campaigns are failing, the Skyscraper Technique might be a solution. Tune in to this episode to learn more.
Read the article here: https://bit.ly/3gbAkMx
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A/B testing isn’t for everyone. If it’s not done at the right time with the right conditions, you might end up accumulating a lot of false data that does more harm than good. In this episode, we talk about the seven points you should consider before investing in testing and optimization for your website.
Read the article at 10 Forward here: https://bit.ly/2YCtdqq
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Did you know that images are a crucial part of any blog post? In this episode, we share some tips on how to pick the right image and make the most of it to guarantee more eyeballs on your blog.
Read the article at the Louder.Online blog here: http://bit.ly/2nraLw5
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You probably know about some of the psychological triggers marketers use to drive sales. While these tactics are effective, they don’t always apply when developing content campaigns. So what psychological triggers do you use instead? Tune in to this episode to learn more.
Read the article at LinkedIn here: https://bit.ly/38fztaQ
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Marketers dream of creating and implementing the greatest buzz-building marketing campaign on social media. So far, there's been no shortage of companies striving towards this ambitious goal with both traditional and new tactics. In this episode, we examine 10 great social campaigns that you can learn from to achieve social media success.
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Thanks to the rise of other data-driven technologies, marketers have access to extensive customer data and granular insights. However, we need to be more thoughtful about the value we attribute to the data we capture, as well as the resulting actions we take. In this episode, we look at a few data blind spots that marketers need to be aware of.
Read the article at Forbes here: https://bit.ly/2NgH9A0
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Ever thought about going into business with your partner? In this podcast episode, our Managing Director, Aaron Agius, shares with us how he has successfully worked together with his other half as business partners. He also dishes out the steps they took to grow Louder.Online to where it is now.
Read the article at Forbes here: https://bit.ly/2V2ofRz
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Google’s algorithm is constantly changing. It’s hard to keep up with what’s good and bad in terms of link building. In this episode, you'll find some actionable tips on link building tactics.
Read the article at Bluewire Media here: http://bit.ly/2Fs8p8C
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The average Internet user is very impatient. Nearly half (47%) of people expect a webpage to load in two seconds or less. If it takes longer than three seconds to load, 40% will abandon your site. Fortunately, there are several different adjustments you can make to fix a slow site, increase your speed, and boost overall site performance. Tune in to this episode to learn more.
Read the article at Site Pro News here: http://bit.ly/2znexNE
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Trying to come up with amazing content ideas on a consistent basis is a challenge for most content marketers. But what happens once you’ve exhausted all your ideas? In this episode, we take a look at 8 content-generating tactics that can keep your creativity flowing.
Read the article at Vitamin Talent here: http://bit.ly/2vJPLIH
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A quality blog is a keystone for most content strategies. It’s a long game: you need plenty of ideas and topics to write about if you want to keep the content creature fed. Eventually, the well goes dry for everyone. You might find yourself running out of ideas. In this episode, we share some simple writing prompts that can be your ticket back to business blog bliss.
Read the article at Salesforce here: http://sforce.co/2s2EgZu
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Tune in to this episode to learn more about the tips and tools that can help you take advantage of the opportunities in SEO markup and structured data for your content campaigns.
Read the article at Site Pro News here: http://bit.ly/2nfEBGA
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Looking for ways to grow your Periscope audience with Twitter? In this episode, we share some tips to help you get started.
Read the article at Social Media Examiner here: https://bit.ly/37wMV9T
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At Louder.Online, we develop digital marketing strategies that include everything from SEO to content marketing for clients around the world. The one consistent challenge we face is the need to create content – and lots of it. To meet these needs, we rely on a team of top freelance workers based all around the world. Remote workers can be a great way to scale your business, but only if your internal processes are strong. Tune in to this episode for a peek of how we do things at our agency.
Read the article at Search Engine Journal here: https://bit.ly/2YGGQU2
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RankBrain is an AI developed by Google engineers as a rank factor to process “a large fraction of search results every day.” While little is known about RankBrain, some details have emerged that serve as subtle hints about how SEO is changing for the automated age. We take a closer look at these changes in this episode and examine how they could affect your business.
Read the article at Advanced Web Ranking here: https://bit.ly/30JoEvI
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Complying with Google's full quality guidelines won’t necessarily affect how the search algorithms rank your website. But websites that do comply with the guidelines are the ones that Google wants to rank well – so it helps to be one of those. Tune in to this episode to learn more.
Read the article at Advanced Web Ranking here: https://bit.ly/2YGYJSX
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Do you need ideas on how to share your own business on Periscope? In this episode, we share 17 great examples of branded videos on the platform to inspire you.
Read the article at SEMrush here: https://bit.ly/2YHTm5M
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Do you want to reach new audiences? In this episode, we talk about you can achieve this using videos.
Read the article at SEMrush here: https://bit.ly/3enQv8I
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Content promotion doesn’t have to be complicated. In fact, sharing your company’s branded content has never been easier. We'll show you how it can be done in this episode.
Read the article at Search Engine Journal here: https://bit.ly/2Fkov9H
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Data from studies have shown the importance of visuals in content marketing. The great news? You don’t need to have a perfect eye for design to create them. You just need the right tools. In this episode, we talk about 25 great design resources that you can use for your content campaigns.
Read the article at Search Engine Journal here: https://bit.ly/3kCRNAo
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It's important to measure what matters in marketing, and not just what’s easy to track. In this episode, we discuss 12 important content marketing metrics that you might have missed out on.
Read the article at Search Engine Journal here: https://bit.ly/2DJNP8u
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Facebook has become a competitive advertising juggernaut. Unfortunately, this level of competition has created a noisy atmosphere and many smaller businesses don’t have the budget to pay to play. In this episode, we share some tips on how smaller companies can achieve Facebook success with little to no budget.
Read the article at Search Engine Journal here: https://bit.ly/37cAcZD
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If you're serious about content marketing, you can't just write a blog post and call it a day. In this episode, we uncover 15 unexpected ways to use content to drive results.
Read the article at Search Engine Journal here: https://bit.ly/2XGtacC
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In uncertain economic times, budget cuts may be a necessary evil. But declines in funding don’t take the pressure off your marketing team to deliver results. If anything, hitting key metrics becomes even more important to your company’s future. If you find yourself in this position, check out this episode for some advice.
Read the article at Entrepreneur here: http://bit.ly/2GguImI
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Are you looking for ways to leverage chatbots and maximize your impact with Facebook Messenger ads? In this episode, we share some tips that can help you out.
Read the article at Social Media Today here: http://bit.ly/2scYxhe
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Is growth hacking a viable long-term strategy for your small business? Tune into this episode and get your questions answered.
Read the article at All Business here: https://bit.ly/2UlQkmD
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Gusto is an HR and payroll management platform designed for SMEs. Beginning life as a fledgling startup in 2011, the company is now a unicorn valued at over 1 billion USD. Whether you own an e-commerce business, a services business, or a software company like Gusto, there are many invaluable lessons you can take from their case study to generate amazing results in your business. Tune into this episode to learn more.
Read the article at Site Pro News here: http://bit.ly/2I5aqMR
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Data security breaches are a real threat. The more you grow your online presence, the more your website becomes a juicy target for hackers. Tune into this episode and learn how your digital marketing strategy might be leaving your business vulnerable.
Read the article at JeffBullas.com here: http://bit.ly/2GtHqK9
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One of the biggest potential sources of new revenue out there is your existing customer base. Customer surveys can provide you with valuable insights and help drive these future wins. In this episode, we discuss some tips on how you can drive growth with these surveys.
Read the article at Hubspot here: http://bit.ly/2DW8TXv
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Do you manage or own an eCommerce store? There’s a good chance that cart abandonment is one of your core frustrations. In this episode, we examine some tactics that can dramatically lower your abandoned cart rate.
Read the article at All Business here: http://bit.ly/2En3O7H
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Bryan Harris, the pioneer behind Videofruit, laid out the process he used to earn $220,750 from his online training course: Get 10,000 Subscribers. In this episode, we look at some of the actionable takeaways that can be taken from this case study.
Read the article at Site Pro News here: https://bit.ly/2NhddUg
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Have you ever considered social media to recruit new employees? In this episode, we discuss how you can do it effectively.
Read the article at Social Media Today here: http://bit.ly/2AWhrsA
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Are you looking for ways to harness the power of LinkedIn? In this episode, we share some tactics you can use on the platform to market your business and generate new B2B leads.
Read the article at All Business here: http://bit.ly/2GQUcnj
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PPC advertising has become more competitive. As advertisers flock to Facebook, the cost per click increases for campaigns and makes it harder to turn a profit. In this episode, we share tips and tricks that can help you move from losing money to running profitable campaigns.
Read the article at Crazy Egg here: http://bit.ly/2B6DfEP
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What do you do when your content piece underperforms? In this episode, we look at the tactics you can employ
to revive it.
Read the article at Hubspot here: http://bit.ly/2Dx2yPE
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There are many ways to get retargeting wrong and lose customers. In this episode, we examine some of the most common mistakes and what you can do about it.
Read the article at JeffBullas.com here: http://bit.ly/2lMV6Ho
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Have you been posting high-quality content in order to grow a social media following for your brand? That’s good, but it would obviously be better if you could start converting those followers into paying customers. In this episode, we share some tips to help you get started.
Read the article at Social Media Today here: http://bit.ly/2zPhQjS
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Create brand advocacy programs will help you engage your best customers. If you want your brand advocates to continue promoting for you, it’s important to invest in them. In this episode, we share some tips on how you can do it effectively.
Read the article at JeffBullas.com here: http://bit.ly/2AUVudj
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There’s no single ‘best practice’ approach to using social media for content marketing. While your social media efforts should supplement your content, there are a million ways to go about posting online and developing your presence within online communities. In this episode, we share some tips on how to integrate social media with your content marketing strategy.
Read the article at the Louder.Online blog here: http://bit.ly/2mBrVHE
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Like most marketers, you've probably made mistakes when it comes to landing pages. Mistakes are OK - as long as you learn from them and move forward. In this episode, we discuss the 5 mistakes marketers make that could kill landing page optimization.
Read the article at Site Pro News here: http://bit.ly/2yZ71eZ
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Customer Acquisition Cost (CAC) is one of the most important digital marketing metrics. It allows you to determine the profitability of your business. In this episode, we share some tips on how to reduce your CAC and generate more profits.
Read the article at Blue Wire Media here: http://bit.ly/2B6g8Ku
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As their employer, you do your best to create a healthy work environment that inspires hard-working employees. But are they telling you what they actually want in return for their hard work and loyalty? Do they even know what they want for that matter? Check out this episode to learn more.
Read the article at All Business here: http://bit.ly/2Ga7WsL
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Educational content has the highest value. When you teach someone a skill or give them the knowledge that will positively affect their life, you'll gain their trust and grow awareness for your brand. In this episode, we examine how five brands excel at delivering such content.
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User experience (UX) is arguably the most important component of a website or app. It affects everything from engagement and purchasing decisions to conversions and your brand’s overall bottom line. A study has found that 79% of individuals who are dissatisfied with a visit are less likely to buy from the same site again. In this episode, we share some tips on how you can fix UX issues before they cost you customers.
Read the article at Jeffbullas.com here: http://bit.ly/2mr5vwm
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The lead up to a product launch is an exciting, yet daunting period for a business. It could lead to huge sales and positive publicity, but this isn't always the case. A study done by Harvard Business School found that an estimated 95% of consumer goods fail. In this episode, we explore some of the ways companies can beat the odds with a successful new product launch.
Read the article at All Business here: http://bit.ly/2FHatu8
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Nowadays, modern communication platforms like Slack, WhatsApp, and Facebook Messenger are social as well as functional. Not only can you share large files for work collaborations, but you can also use videoconferencing and share emojis that humanizes the interactions. In this episode, we look at some of the ways this latest generation of platforms has altered modern communications.
Read the article at Site Pro News here: http://bit.ly/2znLCc0
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Social media is one of the most powerful tools available to showcase the humanity behind your brand. It enables you to develop real relationships with consumers in your niche. In this episode, we look at some of the best ways to get personal on social media in order to build a long-term brand.
Read the article at Social Media Today here: http://bit.ly/2g5uiDC
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If your articles don’t genuinely help and educate people, don’t expect to use blog writing as a way to successfully market your business. It’s impossible to be effective with blogging if you don’t have a genuine desire to help people. In this episode, we take a look at three brands that are successful at blogging and are able to make a great profit.
Read the article at All Business here: http://bit.ly/2lLgY63
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When you truly care about your readers, prospects, and customers – they can feel it. In order to create brand advocates out of people who are not yet your customers, you must strive to deliver as much value as possible. In this episode, we share some tips on how to create brand loyalty before your customer even makes a purchase.
Read the article at Jeffbullas.com here: http://bit.ly/2z4zEpE
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Sales are the lifeblood of any business. It's critical that you have a clear strategy for acquiring customers. In this episode, we dive into how and when you can get into paid customer acquisition.
Read the article at Blue Wire Media here: http://bit.ly/2BB88lM
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If you want people to engage with your content, it's important to also think about the captions that accompany the visuals. While the visuals are undoubtedly the main attraction, captions play an understated, yet crucial, supporting role. In this episode, we discuss tips for writing killer Instagram captions.
Read the article at Social Media Today here: http://bit.ly/2jo8Bj9
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User-generated content (UGC) is a powerful weapon. It taps into people’s inner desire to be recognized and appreciated. In fact, 93% of consumers find UGC helpful when making purchasing decisions. In this episode, we talk about some of the ways you can improve your content marketing using UGC.
Read the article at Content Marketing Institute here: http://bit.ly/2yCZj9L
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As a marketer, there is one page you may have forgotten about: the thank you page. Many marketers forget that there is still work to do after a user makes a purchase or opts in to your email list. In this episode, we discuss the tactics you can implement to optimize your thank you page, and create an excellent experience for your users.
Read the article at Crazy Egg here: http://bit.ly/2wqRcMz
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A Nielsen report found that a whopping 92% of Internet users trust the recommendations of their friends above all other forms of advertising. As such, brand advocacy is something that every business should prioritize. In this episode, we examine some tried and tested tactics for manufacturing advocates.
Read the article at Site Pro News here: https://bit.ly/3clDevO
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The social media landscape is constantly changing. New technologies are rapidly integrated while others are going obsolete overnight. In order to market your startup effectively, it’s important to focus on cutting edge activities while dismissing those that are no longer relevant. In this episode, we discuss the growing and declining social media trends for startups.
Read the article at Startup League here: http://bit.ly/2wCKgc9
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Your personal brand communicates your identity to the world. Without a personal brand, it’s harder to establish trust, and everyone knows that trust is essential for sales. In this episode, we talk about three marketing superstars who are leveraging personal branding to achieve great business results.
Read the article at All Business here: http://bit.ly/2wCPxjR
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Relevance score is one of the most important yet under-discussed metrics for Facebook advertisers. If you want to improve it, check out this episode for tips.
Read the article at Unbounce here: http://bit.ly/2fLRmY7
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Are you wondering how to write a sales case study that gets leads? Look no further. In this episode, we share some tips to help you get started.
Read the article at CoSchedule here: http://bit.ly/2z3BE1C
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It's not easy to carry out an effective content marketing program. It requires a skilled team and a well-run process. To help you build and operate an elite content team, check out the tips we have for you in this podcast episode.
Read the article at Content Marketing Institute here: http://bit.ly/2fMk9vg
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Are you a startup that's new to paid search ads? In this episode, we share some tips that could help you get started.
Read the article at Startup League here: http://bit.ly/2uEmcba
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Are you serious about using social media marketing to engage your audience and drive long-term profits? In this episode, we take a look at five social media KPIs that you should consider.
Read the article at Social Media Today here: http://bit.ly/2vJvnHv
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As your content marketing team grows, you may benefit by making a developer your next hire. In this episode, we discuss why this may be the case.
Read the article at Content Marketing Institute here: http://bit.ly/2fMJgeo
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Live chat is your direct connection to the most important people in your universe: your customers. But simply offering live chat isn’t enough to keep them satisfied. You have to go the extra mile and deliver value if you want to keep them as customers. In this episode, we examine three brands that are winning at instant customer service.
Read the article at Entrepreneur here: http://bit.ly/2ybokom
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Are you thinking about integrating live video in your marketing campaigns? In this episode, get inspired as we take a look at five brands who are already making waves in the world of live video.
Read the article at JeffBullas.com here: http://bit.ly/2xt3B2s
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For young startups on a tight budget, content marketing is a great way to boost brand awareness without breaking the bank. Instead of taking a “publish and pray” approach to content marketing, beginning with a documented strategy would be a better way. In this episode, we discuss 5 tips for creating a content strategy that actually works.
Read the article at Startup League here: http://bit.ly/2tFBBaD
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While video is the best type of content available, it's also the most expensive. If you're on a shoestring budget but still want to leverage the immense power of video, check out this episode for some tips to get you started.
Read the article at Entrepreneur here: http://bit.ly/2z5evvE
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Branding is an important aspect of all businesses. When there's a misalignment between the core values of your business and the behavior of your employees, your branding will suffer. In this episode, we take a look at some of the ways your employees may be unintentionally sabotaging your branding efforts.
Read the article at Entrepreneur here: http://bit.ly/2z5qz07
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There are so many social media platforms out there. All of them have their own learning curve. Plus, the landscape is always changing. Since no two platforms are the same, if you’re not careful, you can easily create a disjointed experience for your fans. In this episode, we take a look at some tips to help you create a cohesive experience across all your social accounts.
Read the article at Site Pro News here: http://bit.ly/2wClmbi
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Sometimes, people can say and do everything right during the interview. But when it comes to the actual job, they perform poorly. This issue is especially relevant when hiring marketing professionals, for one big reason: Marketers are usually very good at marketing themselves. Since most marketers can talk the talk, it’s critical to use your hiring process to find marketers who can also walk the walk. In this video, we discuss the 4 steps you can take for recruiting marketing rock stars.
Read the article at All Business here: http://bit.ly/2wCNKdI
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Time spent researching and creating fully fleshed out customer avatars could be spent creating content. And that time could be a cost in terms of missed opportunities. In this episode, we discuss 3 questions that you can ask yourself to get you started on your content planning and hack your buyer personas.
Read the article at Content Marketing Institute here: http://bit.ly/2uDH3er
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Much has been written about conventional methods for finding B2B leads. But you can often improve your results by thinking outside of the box. In this episode, we discuss 10 unexpected lead sources for B2B marketers.
Read the article at Entrepreneur here: http://bit.ly/2z0aG92
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The most successful brands on Facebook are the ones that deliver extreme value to their audiences. Check out this episode for some inspiration to improve your Facebook marketing. Learn from six brands that are successful in driving real engagement.
Read the article at Social Media Today here: http://bit.ly/2tmFxN7
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Are you considering to automate your Facebook ad campaigns? In this episode, we explore 4 AI tools that you can use for this purpose.
Read the article at JeffBullas.com here: http://bit.ly/2vGJnSK
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Are you looking to get started with chatbots? Choosing a platform that fits your requirements is crucial. In this episode, we take a look at some of the most popular chatbot platforms to help you choose the right one.
Read the article at Entrepreneur here: http://bit.ly/2tVWT02
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Email is an amazing communication tool. But it’s also a notorious productivity killer. In this episode, we'll show you how you can set up email marketing automation workflows to free up valuable time in your calendar.
Read the article at Entrepreneur here: http://bit.ly/2zmTpaf
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Onboarding new content team members can be challenging. It’s an important part of talent retention. So how can it be efficiently and effectively carried out with limited time and resources? In this episode, we discuss the onboarding checklist that we created for this purpose.
Read the article at Hubspot here: http://bit.ly/2tk2RIv
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