Content Inc. Podcast's tracks: Recent Episodes
Content Inc. Podcast
Native advertising is not a new idea, but it is picking up steam with most if not all media companies today. In this episode of Content Inc. Joe Pulizzi shares how native advertising is the gateway drub for true content marketing and though it may have it's critics, is not necessarily a bad idea. He shares a few examples of how native advertising my be working but more importantly how taking the risk to give it a try, may be the first step to take.
Content distribution is not easy. But is it a good idea to put your content onto a third party platform vs. your own platform? In this episode of Content Inc. Joe Pulizzi discusses the recent decision by Basecamp to move their blog from their own site over to Medium. Joe shares his concerns of giving up control of your content entirely and provides an alternative solution if you may be considering a similar move.
In this episode of Content Inc. Joe Pulizzi again reminds you of the importance of setting specific goals and reviewing them on a daily basis. He breaks down the six areas he works on every year in his goal-setting process and reviews some of the key elements to successful implementation and achievement.
Accomplishing a goal is not the hardest part of the goal-setting process. Setting the goal and then following through to accomplishment is where most people and businesses fail. In this episode of Content Inc. Joe Pulizzi challenges you to make your content marketing goal for 2016 bigger than your brand. Work towards putting full effort on serving your customers and go big in the process.
As 2015 winds down to a close and the New Year is set to start just around the corner, it's time to share some predictions for 2016. In this episode of Content Inc. Joe Pulizzi shares three of his big predictions for content marketing as an industry for 2016.
This quote from "The Glory Road" by Robert Heinlein sums up the content marketing journey for those who are successful: "If you walk the glory road, you are certain to find mostly rocks." In this episode of Content Inc. Joe Pulizzi shares why backbone will win out with content marketing in 2016. Most businesses and teams give up too early in their content marketing efforts, but those that stay the course are much more inclined to experience great success.
"Our goal is to create the least amount of content with the maximum amount of impact."--Robert Rose. In this episode of Content Inc. Joe Pulizzi reminds you that less is truly more when it comes to content creation for your target audience. At the time of year when predictions seem to be all over the web on what will be big in the New Year, less content is an easy, but not necessarily easy-to-implement prediction.
What does the mega-hit movie "Star Wars: The Force Awakens" have to do with content marketing? In this episode of Content Inc. Joe Pulizzi says...everything. The movie is expected to break box office records worldwide and, of course, this will bring about big revenue dollars for Disney and LucasFilm. But really, even if the movie did not break even in terms of money, it would still be considered a revenue success. The movie is the content that drives other money-making opportunities for the business; ie: merchandise and product. The are, in reality, leveraging their content to sell other products and services.
What makes up the perfect content product? In this episode of Content Inc. Joe Pulizzi shares the five key elements of the perfect content product as defined by Jason Calacanis. Learn why real-time, fact-driven, visual, efficient and curated content is the perfect mix for your Content Inc. model. Then go back to your blog, podcast, articles and other content to compare and set your sights on content perfection moving forward.
In this episode of Content Inc. Joe Pulizzi reminds you of the importance of developing a strong buyer persona of your target audience. The information obtained in putting together a persona will be the foundation by which all of your content is created and distributed. Adele Revella has developed the 5 Rings of Insight for building buyer personas. Joe breaks down these insights and why they are critical for content marketing success.
The individual pieces of content you create are not valuable. In this episode of Content Inc. Joe Pulizzi asks you to consider the collection of assets you are creating in terms of content vs. the individual output of each platform. The collection of assets is what creates and keeps your audience over time. Not just the one blog post, that blog with your social media content with your articles with your podcast, etc... Think about the larger strategy of how all these assets work together that will make your content more valuable to your audience over time.
In this episode of Content Inc. Joe Pulizzi discusses a current quote from Content Marketing Institute's Chief Content Strategist, Robert Rose: "We should plan for creating the least amount of content that we can have the maximum amount of impact". Really ask yourself the tough questions as you plan for the coming year. Now is the perfect time to take a hard look at your content. If the content you are creating is not truly valued by your audience, maybe it's time to stop.
In this episode of Content Inc. Joe Pulizzi responds to an article written by Jerry McGovern on a negative generalization that "content marketing is a mixture of snake oil storytelling and winning the lotto delusions". Yes, there are marketing teams that are doing content marketing wrong, but this doesn't mean that all content marketing doesn't work. Though there are marketers doing bad practices, the approach of content marketing as a whole is not at fault.
Setting goals is not a new idea. Yet statistics show that with only 32% of marketers writing down a content marketing strategy, goal-setting is still missing from the industry. In this episode of Content Inc. Joe Pulizzi makes the connection of how Michael Jordan had really, just one big goal for his career(to be the best player that ever played the game) and how that one big goal drove him day after day, year after year. You need to set one big goal: building your audience and focusing on subscribers. Every successful Content Inc. model has a strong subscriber initiative that drives the rest of the content marketing success.
Doug Kessler of Velocity Partners says, "If you do not write down your content marketing strategy, it does not exist." Yet only 32% of marketers actually have a documented content strategy. In this episode of Content Inc. Joe Pulizzi breaks down the key elements you need when developing a written content marketing strategy for your organization. This is a critical component to your content marketing success, so be sure to take the time and get it in writing.
Seven out of ten content marketers fail at their content initiatives. But, according to Joe Pulizzi, that's ok. In this episode of Content Inc., Joe discusses how failure can be the driving force that gets you to your biggest success. This is not a new idea, but in a time when only about 30% of content marketing efforts seem to be successful, it's a great reminder.
It seems that the term 'content marketing' is everywhere today. Most brands and companies are taking some sort of content approach to growing their business. In this episode of Content Inc. Joe Pulizzi reminds you to not only create content, but to tell a different story. Find the content gap in your industry and fill it. By sharing this story, you will rise above what everyone is saying and build a better, stronger Content Inc. model for your business.
In this episode of Content Inc. Joe Pulizzi shares a bit of the Marcus Sheridan story of how he grew River Pools and Spas by becoming the best teachers in their industry. He reminds you that what you sell will probably change over the next few years. But if you are putting a value first approach to your content and becoming the leading educator in your industry, this won't matter. Content that teaches your audience will ensure you will always be relevant to your audience.
The recent announcement of ESPN's decision to shut down their site Grandland has caused a bit of a stir in the online world. In this episode of Content Inc. Joe Pulizzi shares why brands such as Nike or Under Armour should consider purchasing Grantland as part of their content strategy. With millions of dollars being spent annually on ads that interrupt viewers, listeners and readers, what could an already established site with great content targeted to your audience bring in terms of loyal customers and increased revenue? Perhaps it's time to look at already existing content platforms as part of your content strategy and move ad spend to a Content Inc. model.
Social media has been a game changer for business. But it's important to remember that these platforms are ones you get to use; you do not own them. In this episode of Content Inc. Joe Pulizzi discusses the latest platform to change up their model and require users to make decisions on their content. YouTube's Red subscription model just another in a long, recent live of social media platforms that are changing things up to gain more revenue opportunities. Don't bet the farm of your business on another company's revenue goals. Focus on building content on platforms that you own.
Are you looking at your competition and simply doing what they are doing with content marketing? Or are you looking to be more original and innovative with what you produce? In this episode of Content Inc. Joe Pulizzi shares three ways you can get more focused with your content marketing efforts and create content that is original and innovative. Don't go insane trying to copy what others are doing. Become the original content creator that really taps into the audience of your industry.
In the recent B2B content marketing survey put out by Content Marketing Institute and MarketingProfs, more and more marketers are embracing content marketing as a philosophy and discipline. Yet, most of these same content marketers admit that they are not being successful with their efforts. In this episode of Content Inc. Joe Pulizzi breaks down the 5 key items that need to be considered to create a successful content marketing program. If you are struggling with content marketing success, listen to this episode!
A self-fulfilling prophecy is when what we believe actually stands as our truth, especially when it is a limitation to success. In this episode of Content Inc. Joe Pulizzi dares you to move away from your self-fulfilling prophecy of not succeeding with a Content Inc. model for your business and instead, frame your ideas to fulfill a prophecy of success.
This week Time Inc. made headlines when they announced their purchase of the female friendly blog site, Hello Giggles. It is estimated that this blog site , that is only a few years old, was purchased for somewhere between $20 and $30 million dollars. In this episode of Content Inc. Joe Pulizzi asks you to not just notice the buying of this site by a major media company, but to ask why other female friendly brands had not considered doing the same thing? If it's often cheaper to purchase existing assets vs. building your own, perhaps it's time for brands to consider other content assets on the market and bring them into their own companies, much like Time Inc. is doing.
The end of the year is when most businesses start the process of planning for the year ahead. What do you want to accomplish? What goals do you want to achieve? In this episode of Content Inc. Joe Pulizzi shares the Warren Buffet 25-5 Method of making your list of goals and working on them over the next year. Focused energy on a few things will yield greater results than working on a lot of things a little bit. Get focused.
In this episode of Content Inc. Joe Pulizzi shares his journey from getting an MBA from Penn State to his role today as Founder of Content Marketing Institute. Though it may look like an "overnight success", Joe is very clear that getting to where he is today took a lot of blood, sweat and tears over the past decade(or more). He encourages you to not give up and push through any doubts and fears that you may be having. Success is on the way...and luck has nothing to do with it.
As content marketing evolves, so does how and why we measure it's success. In this episode of Content Inc. Joe Pulizzi discusses how content marketing measurement needs to move beyond the campaign mindset and toward the idea that it is an asset for your company. If you treat your content like a product, you will begin to ask different questions around it's value. Questions that could lead to some revelations on how important, or not so important, your content is to your business.
Every time a social media platform makes a big change, it gets a lot of attention. Many speculate how a change to a social platform, like the recent Twitter announcement to drop share counts, will negatively impact businesses using the social media site. In this episode of Content Inc. Joe Pulizzi reminds you to build your content on your own platform and use social media for the great distribution opportunity it can provide. These companies can and will do whatever they want to when it comes to growing their revenue. Own your own platform so you can do the same.
In this episode of Content Inc. Joe Pulizzi addresses what he refers to as the KEC, The Kurzweil Effect on Communications. Ray Kurzweil, famed inventor and futurist, recently stated that "information technologies are doubling in power every year". This means that how we communicate with each other, and especially with our customer is constantly evolving. This will require you as a business owner to make some changes to attempt to stay in line with this constant change.
In this episode of Content Inc. Joe Pulizzi shares how creating something unique and connected to only your brand can provide a differentiating factor for business success. He shares how the color orange has become so connected with Content Marketing Institute and for others it may be a type of clothing or phrase. Is there something you are really passionate about or really into that you can lean into with your brand? How can you make quirky work for you?
Gartner's Hype Cycle is an adoption curve model that shows how a disruptive technology's adoption is implemented. In this episode of Content Inc. Joe Pulizzi breaks down where content marketing as a practice and industry falls today within the Hype Cycle and why this can be an opportunity for those that build a strategy and keep to a plan.
If it's not written down, it doesn't happen. In this episode of Content Inc. Joe Pulizzi discusses the importance of doing two simple things that can steer you on a successful path. Write down your goals. Review your goals on a regular basis. It sounds so simple and we know it's a pretty simple thing to do. But yet, so many of us just don't do it. Put your life on the path to success for you by doing these two simple things and get started today.
It seems almost every week there is a platform launched that can help us gain an audience or share our content. As small business owners, you are already challenged with keeping the shiny objects at bay. Now, with all the digital distractions, this challenge has increased exponentially. In this episode of Content Inc. Joe Pulizzi reminds us to not only stay focused, but to leave the new shiny objects to others to test and try out. Getting really great at one or two platforms can not only help your business succeed, it may also provide additional business opportunities by becoming an expert, too.
Too often in content marketing we feel we need to be all things to all people. In this episode of Content Inc. Joe Pulizzi challenges you to think differently when it comes to your content marketing strategy. Every Content Inc. example of success has done the same thing: they focused on one content type and one content platform to grow their business. It's time to focus and make the hard choice. What will you choose NOT to do with your content marketing?
Content envy is the idea that your content is so good, that others want to be a part of it. In this episode of Content Inc. Joe Pulizzi shares the three things your content needs to truly create content envy. Grow a content platform so valuable that others ask to contribute to the output. This is what has happened at Content Marketing Institute and it can happen for you, too. Listen and learn how to create content envy!
Even the best content creators find themselves with writer's block. This can be a frustrating process and can often lead to bad content, or not content at all. In this episode of Content Inc. Joe Pulizzi shares how freewriting has helped him get past some of the content ruts he falls into as a content creator. Learn the rules applied to this process and next time you have writer's block, give them a try. You'll be glad you did!
Joe Pulizzi has been teaching the importance of the content marketing mission statement for a few years now. So obviously, when he finds one that is not only written out, but well implemented, he wants to share it with his audience. In this episode of Content Inc. he discusses how Darren Rowse grew his Digital Photography School by focusing on a content tilt and implementing on a content marketing mission.
It's the beginning of fall and thoughts of the football season ahead is on the minds of many. In this episode of Content Inc. Joe Pulizzi draws the similarity of building out your fantasy football team to building out your fantasy content marketing team. Think of your key platform as your running back and the one that is the foundation for driving your subscriber model through the goal posts. All other content, you ebooks, events, email, etc...support the main platform. Focus on building out that foundation of content from which to build from and you will start to content marketing touchdowns along the way!
Having a strong point of view is important and necessary when it comes to being a leading expert with your content. Of course, this point of view may not resonate with everyone and negative reactions, comments and reviews will more than likely come your way. In this episode of Content Inc. Joe Pulizzi shares how the haters are actually a good thing and if you are not ruffling feathers, you probably are not doing something right with your content efforts.
If you, like so many small business owners, have been creating content over the past few months or perhaps even years and have not seen results, you are probably doing it wrong. In this episode of Content Inc. Joe Pulizzi reminds you that to grow big with your Content Inc. model, you really need to get very, very small. Find that tight niche in your industry that you can become the leading expert in and make big things happen.
To better understand where we are today with content marketing, it is helpful to look at the past and see where we have come from. In this episode of Content Inc. Joe Pulizzi discusses how content marketing has evolved from a past that included great content marketing efforts in the first half of the 1900's. Mass media changed advertising options for companies in the 1950's, but today, with the consumer in control, ads are declining and content is back on the rise.
Does everyone in your company know what the other departments do and why they do it? In this episode of Content Inc. Joe Pulizzi shares why you should consider creating a Company Policies and Procedures Manual for your business, regardless of the size. He shares how Content Marketing Institute implemented this process this past year and how it has changed how team members view the company and increased their understanding of the mission and goals for each department.
Are you considering a SEO strategy for your Content Inc. model? In this episode, Joe Pulizzi shares seven key questions to ask of your SEO process to ensure you are integrating smart SEO practices into your content. Too often, especially for small business owners, SEO gets pushed to the side of the content creation process. Take these seven questions and use them to help you improve your SEO strategy as you create your Content Inc. model.
For the past few years, it seems the mantra of content marketing has been to create more content. In this episode of Content Inc. Joe Pulizzi reminds you that more content is not necessarily the right strategy. It's really about creating content that allows your audience to make some sort of movement, a change in how they behave toward you, your business, your industry. Getting the maximum impact with minimum effort is key to your Content Inc. strategy.
Where will you be in 2025? It may sound far off, but in reality, it's only a short ten years from now. In this episode of Content Inc. Joe Pulizzi challenges you to take a good look at where you really want to be in ten years: financially, physically, spiritually, mentally, your family goals and philanthropic goals. Write down your goals and review them daily. To understand what actions you need to take to achieve your goals, you must start first with the end in mind.
It's been said before that a content marketing program takes time to bear real results. Time, that too often, the C-Suite is not willing to give the process. In this episode of Content Inc. Joe Pulizzi shares three ways you can possibly buy time while implementing a content marketing program for your company. If you are not ready to give up the good content fight, then perhaps one of these ideas is perfect for you!
As a small business owner, often you wear a lot of hats that require you to do more than you should in your business. There comes a point where it's time to delegate those activities that are not suited for you and find talented employees or contractors to do them for you. In this episode of Content Inc. Joe Pulizzi challenges you to take an activity inventory of your daily tasks and start making decisions on how to better use your time to grow your business.
Here's the thing...if you are just starting out with a Content Inc. model and feel pressured to get strong ROI results in just a few months, then this model is not for you. In this episode of Content Inc. Joe Pulizzi reminds you that developing, implementing, and tracking marketing around content is a process. One that can take up to a year or longer to bear results. It's about building an audience and providing value to them consistently. Prepare for your content to be a marathon, not a sprint.
Creating new content is great, but it does take a lot of effort. But perhaps, new content is not always the way to go. In this episode of Content Inc. Joe Pulizzi discusses a new content role that you may want to consider for your content marketing team: Chief Content Curator. This role is responsible for organizing the current content assets of the company so that they can possibly be used again by the existing resources of the organization. Working with what you already have vs. creating new content may be just what your Content Inc. model needs.
The return on investment can be measured in more than just increased revenue. Along with more sales, content marketing can also decrease costs and increase customer retention. In this episode of Content Inc. Joe Pulizzi teaches "The Why Exercise", an easy, yet very effective exercise that will help you deduct if the channels you are currently using for content, are actually working. Listen and learn....then do the exercise with your team.
Though Joe Pulizzi is an author, speaker and educator when it comes to content marketing, he is also a small business owner growing is own business (Content Marketing Institute)with a Content Inc. model. In this episode, he shares the seven issues that keep him up at night when it comes to content, marketing and business growth.
In this episode of Content Inc. Joe Pulizzi discusses the Latin term 'Tabula Rasa' and how you can embrace this philosophy with your marketing today. Tabula rasa means "clean slate" and though originally defined in terms of the human brain to be capable of learning, changing and adapting while not faded to any particular belief structure, Joe encourages you to consider this same philosophy when it comes to marketing your business. If marketing was a clean slate, how would you set up what you do and invest in differently?
As you develop content across multiple platforms and channels, are you ensuring that what you create is providing true value to your audience? In this episode of Content Inc. Joe Pulizzi shares how one change within the Content Marketing Institute newsletter now provides content that can only be received in that channel. By reviewing each content channel, you can deduct if you are offering true value or simply repurposing content your audience could find somewhere else.
Content marketing initiatives do not usually fail due to a lack of quality content. The majority of the time, content failure is due to the lack of consistency, or even worse, the content simply stops. In this episode of Content Inc. Joe Pulizzi discusses the importance of patience when launching a content marketing program. The most successful business models that have taken on a Content Inc. approach need at least one year, if not longer, to create revenue or success. Are you being patient with your content marketing strategy?
Brick content is content that is so good it hits your industry like a ton of bricks. In this episode of Content Inc. Joe Pulizzi shares how the annual research report done by Content Marketing Institute and MarketingProfs has become a valuable form of brick content. This one piece of content brings a spike in attention every time it's published each year but then continues to be referred to ongoing. What type of brick content could you create that would fulfill a missing piece of information in your industry?
If you think you have a business or service that just would not work with a Content Inc. model, think again. In this episode of Content Inc. Joe Pulizzi shares how the legal firm Pinsent Masons out England has dominated the technology law space mainly in part due to their content strategy. Learn how this law firm decided to focus on creating quality content to increase their practice and their revenue.
If your content no longer existed, would your audience miss it? In this episode of Content Inc. Joe Pulizzi discusses the importance of creating audacious goals when it comes to your content marketing. To be a true player in your industry, it requires more than just "good enough" content. You need to set your sights on being the leading resource that provides content that would be truly missed if it no longer existed.
Many entrepreneurs and business owners want to use speaking as a means to market their business and gain a bigger audience. In this episode of Content Inc. Joe Pulizzi breaks down the 4 steps to help you achieve this goal. Learn how to find your content tilt (see Episode 39) to develop your platform that will lead to a book and subsequently, onto the stage.
Often business owners and marketers tend to create content that resonates with them or is what they "think" their customer will want. In this episode of Content Inc. Joe Pulizzi addresses the need to take time to build out audience personas before you get too far down the content marketing road. He shares some important questions to be asking when developing your personas and reminds you that there may be a few personas to create along the way.
There are a lot of shiny objects out there when it comes to content marketing tactics. It's easy to get overwhelmed and fall into analysis paralysis around the process. In this episode of Content Inc. Joe Pulizzi reminds you that you are your own media company. And this means you need to be focusing on building an audience that will also subscribe to your content. These subscriptions lead to more potential to turn them into customers. Learn the three ways you can drive subscriptions with your content marketing and begin building your own media empire.
Anyone, anywhere and at anytime can create a Content Inc. model for their business. It's an exciting time to be in business and even more exciting time to develop yourself as the leading resource in your industry. In this episode of Content Inc. Joe Pulizzi shares his six key elements that make up an epic content marketing model. Learn these six key elements, put them in practice and watch your Content Inc. business grow!
In this episode of Content Inc. Joe Pulizzi shares how a seven year old boy makes videos with his dad that have generated over $1 million in revenue. EvanTube started out as a fun claymation video project between Evan and his dad. Now, two years after their first video launched on YouTube and millions of downloads later, EvanTube has become a fun and passionate video business model. What could you do if you created content like a seven year old?
As you start your Content Inc. model of marketing and content creation, you may have only one or two main revenue drivers associated with your process. As your audience and community grow, so do the possible revenue opportunities. In this episode of Content Inc. Joe Pulizzi reminds you to keep an open mind to the possibility of future revenue ripples that come from your content marketing efforts. And it's ok to think big.
If you are serious about developing a Content Inc. model for your business, there is a very good chance that you will need to hire freelance writers to assist you with content creation. In this episode of Content Inc. Joe Pulizzi shares some key items to consider before bringing an outside writer onto your content team.
Creating partnerships is not a new idea. But often, coming up with the right project to partner on can be the real struggle. In this episode of Content Inc. Joe Pulizzi shares how developing a research project idea can be the key to working with business and media partners. If you are struggling with an idea for partnership, this may be the one tactic you need to implement.
In this episode of Content Inc. Joe Pulizzi discusses how changes in platforms such as Google and Facebook not only force us to change how we use them, but is a great reminder not to solely rely on them. Now more than ever it's imperative to build your own content platform and create engagement strategies with your audience and customers.
There are a lot of ways to create quality content. In this episode of Content Inc. Joe Pulizzi shares the four key elements you need to create the strong foundation to a Content Inc. methodology. Get focused, intentional and create quality content for your audience within your content tilt (see Episode 39) and you will create a solid base as a content expert in your industry.
The power of partnership is a key component to growing a Content Inc. model. In this episode of Content Inc. Joe Pulizzi discusses how partnering with other media can be a great way to grow your audience and leverage a much needed pool of talent. Learn the five ways you can work with media companies to create a solid win-win situation for both of you.
Social Media marketing can work. However, in this episode of Content Inc. Joe Pulizzi warns you of the possible seduction to get too involved in buying fans and followers. He encourages you to build your own media and use social media as a driver to what you can control, making raving fans along the way. Leverage social media. Don't let it control your marketing model.
According to Edison Research, podcasts now get 30% share of ear. Podcasts are easier for audiences to access and many individuals are choosing to download them more and more. In this episode of Content Inc. Joe Pulizzi shares how choosing to launch a podcast has positively affected the brand and revenue for Content Marketing Institute. Learn why podcasting may be your next platform of choice as you develop your Content Inc. model.
If you are still struggling with getting C-Suite buy-in on a content marketing strategy, this episode of Content Inc. is perfect for you! Joe Pulizzi breaks down the two methods he recommends for getting executive level buy-in to launch a content marketing strategy in your company. Learn how to use preparation, information and a little bit of research to your advantage that will get the decision makers to turn that no into a yes.
Though the term 'content marketing' seems to have taken off in the last few years, the concept of what it is and what it can accomplish has been around for over 100 years. In this episode of Content Inc. Joe Pulizzi discusses how John Deere has been in the Content Inc. strategy game since 1895 and how, still today, provide content that is valuable to farmers around the globe.
Now that you believe and understand the importance of a Content Inc. model for your business, it may also be time to identify what is holding back your success. In this episode of Content Inc. Joe Pulizzi shares the various reasons your Content Inc. model may not be working. He also provides some ways to fix what isn't working and put you back on the road to Content Inc. success!
In this episode of Content Inc. Joe Pulizzi walks us through a real-world Content Inc. model that successfully implements the six steps (Episode 25 and 26). Joy Cho launched her blog in 2005 and that would be the start to her Content Inc. success story. Learn how Joy used these six steps: The Sweet Spot, Content Tilt, Building The Base, Harvesting Audience, Diversification and Monetization to grow a successful design studio, work with some of the biggest brands in the world and achieve some lofty goals along the way.
As a small business, don't make the mistake of going too wide with your content strategy before you even get started. In this episode of Content Inc. Joe Pulizzi discusses the importance of going small to get big. So often we are tempted to go wide with our content, when it makes more sense to go very niche with perhaps one buyer persona, or even a specific group of buyers within that persona. Don't try to compete with brands that have bigger budgets. Do what you do well in a tighter, niche area and go deep with your content.
In this episode of Content Inc. Joe Pulizzi reiterates the importance of setting a goal around building your audience. In recent surveys, the majority of marketers do not have this goal in their top list of goals for the year. Joe implores you to reconsider and start with goals around building lists and subscribers so that you have an audience in which to share content and build some sort of engagement.
The Content Inc. model of marketing your business requires not only creating valuable content your audience wants, but also requires the ability to listen to your audience for feedback. Feedback is critical for content ideas and to gain an understanding of what is working and what is falling flat. In this episode of Content Inc. Joe Pulizzi shares five ways you can start creating your own listening posts to gain valuable audience and customer feedback.
Too often we dive into content creation without a solid strategy on why we are creating the content we develop. In this episode of Content Inc. Joe Pulizzi shares how Amazon's Press Release Strategy can be used by you to develop your Content Tilt(Episode 39) or to refine your Content Tilt even deeper. Be the leading informational source in your content niche by developing a strong content strategy.
If you are not striving to be the 'go to' resource in your niche, you are settling. In this episode of Content Inc. Joe Pulizzi shares why setting your BHAG (Big Hairy Audacious Goal) around your content is critical for success in today's content driven business world. Find out the four elements that you need to cover when setting your best of breed goals with your content strategy.
In this episode of Content Inc. Joe Pulizzi breaks down the definition of content tilt and why this approach is so critical to your content strategy. What makes your approach to a topic different? What makes how your approach to the content of this topic unique? When you tilt, you see something from a different angle or perspective. Creating a content tilt can differentiate you from all the others in your industry.
Understanding who your audience is when it comes to content creation is critical. Your content can be great, but who you are writing it for provides the context in which you will actually create it. In this episode of Content Inc. Joe Pulizzi breaks down the importance of this context and how understanding the information needs of your audience can make all the difference.
Skill is important when it comes to creating content, but the secret behind the Content Inc. model is having passion for the subject or topic of the content you produce. In this episode, Joe Pulizzi shares examples of how individuals put their passion first when it came to content and have built an audience, and serious revenue because of it.
You don't own your audience. They can get up and leave, mentally or physically, at any time. The need for valuable content is critical to engage your audience and provide them the necessary incentive to move from an existing platform to one that is owned by you. In this episode of Content Inc. Joe Pulizzi breaks down the various platforms where you can engage your audience and how the ability to control, both message and where the message is placed, is key to understanding your subscriber hierarchy.
Tracking progress in your marketing efforts are key to understanding what is working and what may need to be modified or eliminated when it comes to growing your business. In this episode of Content Inc. Joe Pulizzi shares the one metric that is critical for building a Content Inc. approach to your business. Yes, there are a lot of metrics to consider when implementing your marketing strategy. But what is the one area that could change everything for you and be the key ingredient for success? Listen and find out!
Though creating original content is most often where all content strategy begins, considering to purchase existing content platforms to grow your audience and business may actually be a better decision...in some cases. In this episode of Content Inc. Joe Pulizzi shares examples of how brands have sought out existing content platforms to purchase them vs. starting from scratch when it was time to diversify content.
You already know that repurposing content can be a great way to leverage what already exists in your organization. This episode of Content Inc. has Joe Pulizzi breaking down how planning your repurposing efforts before you publish any content can not only be a great leverage point, but can bring amazing results.
If you believe that speaking will increase your business objectives, this episode of Content Inc. is a must listen. Joe Pulizzi shares the top ways you can increase your speaking opportunities by becoming more intentional and setting up a plan with action items to achieve this goal.
In this episode of Content Inc. Joe Pulizzi breaks down eight key tips to consider before you dive into writing that book. A published book can open up some amazing opportunities for you and your business. It's not an easy project, but one that can be very effective if done right. If writing a book is on your goal list, listen to this episode to get started on the right track.
Probably the number one reason most business owners struggle with the Content Inc. model is because they don't believe they can come up with enough ideas for content creation. In this episode of Content Inc. Joe Pulizzi shares three easy ways for anyone, anywhere and at any content level to come up with solid content ideas. Even utilizing just one of these ideas will get your content ideation kick started today!
To successfully develop a Content Inc. business that is scalable, you need to be developing your content process. In this episode of Content Inc. Joe Pulizzi breaks down the ten roles you need to be creating for your content team, even when the team consists of one person: you. By working with the end in mind on your content process, you will reach a scalable level much faster and develop a stronger understanding of each role along the way.
Probably the most exciting result of the Content Inc. philosophy is that anyone, anywhere can build a successful business using content to reach an audience. In this episode, Joe Pulizzi talks with Matthew Patrick, an online entrepreneur that started his new media empire on YouTube with a channel dedicated to Game Theory. Matthew stresses the importance of creating multiple streams of income once you have a solid content foundation with which to start.
In this episode of Content Inc. Joe Pulizzi brings on guest Rob Scallon, musician and full-time internet entrepreneur. Rob started sharing his music on YouTube and by doing so, built his own audience over time. He now has over 263,000 subscribers and is able to make a full-time living with his music via the internet. Rob shares the importance of creating content that you truly love. This is key for finding an audience that also loves what you have to offer. Then, just like any investment process, diversify. Once you have your foundation set up on one channel, then begin branching out to other ways to connect with your audience.
Joe Pulizzi continues the conversation of the six steps you need to create a Content Inc. model. This episode breaks down steps three through six, and again, Joe shares relevant examples for each one. Follow the steps, learn from those who have successfully gone before you and embrace the Content Inc. model to grow your business.
Part II of a two part series.
If you are ready to develop the Content Inc. model for your business, this episode will start to put you on track. Joe Pulizzi breaks down the first three steps needed in the six step process to creating a Content Inc. model. Joe also shares real-world examples of each step to show you how real individuals around the world are successfully putting the Content Inc. model to work for them.
This is Part I of a two part series.
A full-blown content marketing strategy requires necessary time and patience to plan, create, implement and analyze the results. But not every company is willing to wait out the necessary time for this to happen. This is when a content marketing pilot program may be just what is needed to introduce the Content Inc. concepts to leaders in the organization. In this episode of Content Inc. Joe Pulizzi breaks down the 10 key steps needed to launch a content marketing pilot program. If your executive team is hesitant to put resources behind a content marketing initiative, a pilot program could be the perfect short term solution to get things moving in the right direction.
The old adage of the overnight success is very often, if not always, a myth. There are many twists, turns and lessons that take place over the course of months and years to make a successful company become a success. In this episode of Content Inc. Joe Pulizzi has Michael Stelzner share his origin story for Social Media Examiner. Hear how Michael took lessons learned from a previous business to pivot at the right time and build a Content Inc. company around social media.
Napoleon Hill's book "Think And Grow Rich" is one of the 'must have' business books in your library. Though published in 1937, Mr. Hill's business advice and tips on success are still relevant today. In this episode of Content Inc. Joe Pulizzi shares seven key lessons he has taken from this book that can directly apply to creating a Content Inc. business. Listen to find out why Joe believes you can learn so much from a book published almost 80 years ago. And if you haven't already added this one to your book shelf, go out and get it.
As an entrepreneur, you may have already become an avid student of great business tips and success advice. Joe Pulizzi has done much of the same and after eight years growing his company, Content Marketing Institute where it is today, he has some idea on what to do, what not to do and the attitude necessary to make great things happen. In this episode of Content Inc. Joe shares his 15 critical business success tips for start ups that can help you launch and grow with confidence.
You already know that creating quality content for your audience is critical for success in today's marketplace. But who is going to create all of this amazing content? This episode of Content Inc. Joe Pulizzi shares a simple, yet highly effective trick you can use today to find some of the best content talent within your industry. What is this amazing trick? Listen in and find out. Where your next writer, editor or creative director is located may surprise you.
As Joe Pulizzi continues to dive deeper into research to deduct what makes up a successful content marketing strategy, one thing is clear: less is more. In this episode of Content Inc. Joe discusses the need for companies to relook at their current content creation process and narrow it down to one channel. He is finding that overwhelmingly, the successful Content Inc. model is to go deep with one channel, build the audience and then go wide with more channel options. He asks you to take a good look at your current content tactics and perhaps, make the decision to kill some of it off.
Taking on a content first mentality with your marketing, means you must be willing to put yourself out there, possibly in ways you never imagined. Taking a stand, having a strong point of view and perhaps even shaking up the status quo are all elements that need to be considered when developing content for your business. In this episode of Content Inc. Joe Pulizzi is joined by Ann Handley, Chief Content Officer, MarketingProfs. Ann shares a story from her grade school years of how being forced to evaluate what it meant to literally sit on the sidelines affected more than just one game of field hockey. You cannot expect to succeed if you are not in the game.
Too often, as start-ups and even as established companies, the marketing messages we create for our audience share only the features, not the true benefits that will help those we serve. In this episode of Content Inc. Joe Pulizzi brings on guest Jay Acunzo, VP of Platform for NextView Ventures, to share how to get past the features conversation and go directly to addressing the problems you solve for your customers. Don't fail by leading with your product. Succeed by leading with how you improve the current situation for your customer.
This episode of Content Inc. Joe Pulizzi has guest Jon Loomer, a Facebook Marketing Expert who has grown his business using a content marketing approach. Jon shares how he grew his audience and subsequently his revenue, by building a solid content base. In his first two years, he generated over 600 blog posts. This was truly a solid base that then allowed him to diversify into other content platforms as well as create products that his audience wanted. Listen to hear more of how Jon became the Facebook Marketing Expert by focusing on content first.
Launching products on the web is not a new idea today, however, a few years back when Brian Clark started Copyblogger, these ideas and concepts were quite new. In this episode of Content Inc. Joe Pulizzi has Brian share how he launched the first product for Copyblogger and how that initial process continues to evolve and grow the company. Learn why building your audience before you have a product is a critical component to a successful content driven business model.
What are the rules to building a Content Inc. marketing approach to your business? The rule is there are no rules. In this episode of Content Inc. Joe Pulizzi brings on Brian Clark, founder of Copyblogger, to share a bit of the origin story of launching his business and site. Brian had two aspects he knew he wanted for his business. One, he wanted to apply his copywriting skills to content to make it more engaging, more reader friendly and more valuable. And two, it had to sell stuff, not advertising, to make money.
Creating content for the sake of just creating content will not necessarily be the best strategy for your business. This episode of Content Inc. Joe Pulizzi addresses a few things to consider when honing in on your content niche. Joe is also joined by good friend Jay Baer, Convince and Convert, to ask you two questions you better be able to answer before you start any content creation. Learn why caring more about the content you create can mean the difference between just creating content and creating great content that converts.
It's time to take on a publishing mindset. If you want to dominate your industry, thinking and acting more like a media company vs. the traditional marketing tactics of the past, will get you there. In this episode of Content Inc. Joe Pulizzi breaks down the four ways you can dominate your marketing by publishing quality and useful content for your target audience. Become the leading authority on your topic or in your industry by being helpful. Choose a media platform and own it. Watch your business become the dominate player in your field.
Technology has not only changed how we do business with customers, it has also changed how we work as in organization. In this episode of Content Inc. Joe Pulizzi discusses why now is the time to consider ditching the traditional office and creating a virtual working model for your business. Joe cites this one decision as perhaps the best decision they made at Content Marketing Institute. By choosing the right talent, having less meetings and the ability to be agile, becoming virtual could put you ahead of your competition.
Cause marketing is not a new idea. However, finding a cause that your business can get behind can be a driving force that makes a huge difference not only in the lives of others, but also on your bottom line. In this episode of Content Inc. Joe Pulizzi shares how Content Marketing Institute, in partnership with the Easter Seals of Northern Ohio, has raised over $100,000 with their CMI Golf For Autism event over the past eight years. Learn the six tenets your company needs to successfully integrate cause marketing into your content strategy and align with the future of our purpose-driven economy.
Is landing more speaking gigs one of your goals for the next year? This episode of Content Inc. has Joe Pulizzi sharing the five key elements that can help you book more speaking as part of your content strategy. Get organized, get focused and get on more stages this year!
You understand that content marketing will build audience and drive business growth. Now it's time to get more organized in building a solid content marketing strategy. In this episode of Content Inc. Joe Pulizzi breaks down the seven strategies that are key to creating a successful business using content marketing.
Writing a book can seem like a daunting task. Yet, you know that a book puts you in a different level of thought leadership and can change your business. In this episode of Content Inc. Joe Pulizzi shares the seven tips to getting that book out of your head and onto paper...and published. A published book can not only change your business, it can change your life.
Joe Pulizzi learned his first lessons of entrepreneurship from his grandfather. These lessons have stayed with Joe over the years and have been a big inspiration to his own success. In this episode of Content Inc. Joe shares two lessons of storytelling that he learned from his grandfather and that still resonate with him today.
In the past it would have taken a lot of resources in both time and money to build an audience. Today, technology allows anyone to build an audience without many of the barriers that were in place in the past. In this episode of Content Inc. Joe Pulizzi breaks down the eight steps needed to successfully build an audience with content marketing and turn that audience into business growth.
The world is changing. The definition of security does not necessarily include having a full-time job and working form someone else. This episode of Content Inc. Joe Pulizzi offers up some hard questions that each of us need to consider when it comes to our professional careers. How much say do you have in the company you work in? Is it really that risky to go out on your own vs. working for someone else? Get Joe's take and then decide for yourself.
Does your organization have a content marketing mission statement? This episode of Content Inc. Joe Pulizzi breaks down the elements of a content marketing mission statement and why having one for your team is critical for consistency and content success.
What are the two things that differentiate great content marketers from average content marketers? This episode of Content Inc. Joe Pulizzi shares the power of setting goals, both personally and professionally, and how this one task can be critical for content marketing success. Once the goal is set, it's imperative it is reviewed on a regular basis. Does your content team do this?
We are all familiar with the story of David & Goliath as told from the Bible. This episode of Content Inc. host Joe Pulizzi breaks down this parable as it pertains to small business. Referencing the latest book from Malcom Gladwall, "David and Goliath: Underdogs, Misfits and the Art of Battling Giants", Joe shares how small businesses are more agile, can have a better strategy and can take down the big corporate giants.