HVACPro's Podcast: Recent Episodes
Wendell Bedell
This show will showcase the A-Z Book on Residential HVAC Business Operations on how the best HVAC residential contractors implement best-practice business processes, pricing, methodologies, and governances for their successful retail, residential HVAC service, and replacement business.
The $59.95 eBook can be ordered link below:
Demo Content & Order Form
Visit us at HVACProPodcast.com by clicking link below:
Welcome everybody. My name is Wendell Bedell, author, HVAC business growth coach, and today’s presenter on Establishing Flat Rate Repair & Crew Truck & Labor Hourly Cost & Sell Rates, which focuses on how to identify your flat rate hourly costs and sell rates to deliver repair and replacement work.
Wendell Bedell, HVAC Business Education Instructor and CEO, Join HVAC Success, host of the HVACPro Podcast and HVACPro Business Growth Club
He has established himself as an expert sales trainer, business manager, author, and inspirational speaker in demand nationwide and Canada. He has trained thousands of HVAC professionals, conducted several hundred HVAC Business Evaluations, and authored seven residential and commercial marketing, sales, and general-service management publications.
He has over 25 years of experience as a proven general manager, operations manager, and sales and marketing manager, developing successful residential and commercial-industrial HVAC service businesses. He has been a keynote speaker and trainer for ACCA, Design-Build Seminar, Comfortech, HVAC Service Summit, MSCA, CMX & HRAC of Canada. He has sat on the Contractor Magazines Advisory Board.
He holds a Master’s in Business Administration from the University of Hartford (1990), a Bachelor in Business Management, Westfield State College (1987), and an Associate in Industrial Electronics, New Hampshire Technical College (1981).
Today's Topics:
- First, we review how standard procedures and forms provide for an effective and motivated workforce.
- Then, we will review how to get input from all operating or work delivery stakeholders implementing the procedure and forms.
- Then, we briefly review the business functions that must occur in business.
- Then, we will review common customer expectations from their HVAC, plumbing, or electrical service provider.
- Then, we will review how written operating & work delivery procedures and forms help guarantee success.
- Lastly, we will review the 8 steps to generate maximum buy-in from your people when implementing operating or work delivery procedures and forms.
Welcome everybody. I am Wendell Bedell, HVAC business growth coach, author, and today’s Commercial HVAC Service Lead Generation Strategies and Organizational Tactics and today's presenter.
This session will review a step-by-step commercial HVAC service sales lead generation strategy and tactics plan proven to close more qualified opportunity appointments.
You will also learn organization options to staff or outsource of some of the implementation aspects of your lead generation program.
For more details, visit us at www.joinhvacsuccess.com to view A to Z Book on Commercial HVAC Service Business growth club and textbook.
Today’s learning set:
- We will first discuss why you need a professional website that is optimized for search engines.
- Then, we will review the 5 key on-website optimization strategies and off-website optimization strategies.
- Then we discuss the difference between pay per click and organic search results and how to calculate your pay per click rate.
- Lastly, we will review how to calculate your pay-per-click expense budget.
Welcome everybody! My name is Wendell Bedell, Author & HVAC Business Growth Coach and today’s presenter of the A to Z Book's on Residential and Commercial HVAC Service Business published textbooks its online training companion HVACPro Masterclass HVAC Service Business Growth club, your choice for unlimited online training and live expert coaching, and a way to open a world of opportunities to impact your HVAC, Plumbing, or Electrical service company, and you.
It is powered by Join HVAC Success’s 25‐year history of success! In HVAC service business development, professional and career development, and staff education programs for ACCA, Comfortech, Design-Build Conference, Grow My HVAC, Join HVAC Success, and today’s HVACPro Podcast. It is the HVACPro Advantage.
We give you the control to schedule your business improvement work. HVACPro Club 24/7 access to today's proven HVAC, Plumbing, or Electrical service business operating and staff job training on efficient work delivery procedures and forms means no job interruptions, travel expenses, or hours spent searching the campus map.
Episode #12 Stop Inefficiencies with Work Delivery & Safety Standard Operating Procedures showcases how retail, residential HVAC contractors implement standard repair work delivery procedures. When combined with planned staff training and daily labor performance reporting, you will learn that these procedures lead to an effective and motivated workforce.
You will discover the four main benefits of using our written work delivery standard procedures are:
- Standards help them "harvest" more opportunities on all calls with opportunity assessment survey forms.
- Standards help them to achieve consistent work delivery & profitability.
- Standards improve morale since everyone knows what is expected of them for job performance.
- Standards provide payment & liability protection terms on all transactions.
See companion eBook to this show A-Z Book on Residential HVAC Business, page 99, entitled: "How to Stop Inefficiencies with Proven Work Delivery Standards."
Order the $59.95 companion eBook to the show A-Z Book on Residential HVAC business eBook via the link below.
A-Z Book on Residential HVAC business eBook
Or visit us at HVACProPodcast.com link below:
HVACPro Podcast
Each episode presented will be in the same logical approach used by business consultants and provided in the A-Z Book on Residential HVAC Business, from the most significant impact on profitability and sustainability to the least.
The bottom line is that this program is fueling contractor growth even in these extraordinary times.
Episode #11 Proven Replacement Sale Call Handling Procedures showcases how retail, residential HVAC contractors can implement proven professional replacement sales call handling processes and forms to increase replacement department profitability.
Equipment replacement or service project work is just like building a wall. Each brick must be laid precisely right, or the wall's integrity and appearance will suffer. Replacement or service project work includes all the planning and related tasking to mobilize (designing, scheduling) the work before physically laying the bricks (or installing the project).
To achieve 100% customer satisfaction, technicians and comfort advisors need to understand that their primary job is to evaluate customer and system replacement needs objectively. They then help customers make the right repair or replace decision. Therefore, proper communications with the customer are critical to a successful installation and integrated within each step of the replacement call to include pricing, surveying, evaluating, providing helpful information.
We demonstrate step-by-step professional sales call handling procedures and forms, including the dispatcher and technician communication guide.
See companion eBook to the show A-Z Book on Residential HVAC Business, page 81, entitled: "Proactive System Replacement Trust-Selling Standards."
Order the $59.95 companion eBook to the show A-Z Book on Residential HVAC business eBook via the link below.
A-Z Book on Residential HVAC business eBook
Or visit us at HVACProPodcast.com link below:
HVACPro Podcast
Each episode presented will be in the same logical approach used by business consultants and provided in the A-Z Book on Residential HVAC Business, from the most significant impact on profitability and sustainability to the least.
The bottom line is that this program is fueling contractor growth even in these extraordinary times.
Episode #10 Proven Repair Service Call Handling, showcases how retail residential HVAC contractors can implement proven professional repair call handling processes and forms to increase service department profitability by 65% or more while locking in 85% repair calls to a service agreement.
We demonstrate step-by-step professional service call handling procedures and forms, including the dispatcher and technician communication guide.
See companion eBook to the show A-Z Book on Residential HVAC Business, page 65, section #2 entitled: " Proactive Repair Trust-Selling Standards."
Order the $59.95 companion eBook to the show A-Z Book on Residential HVAC business eBook via the link below.
A-Z Book on Residential HVAC business eBook
Or visit us at HVACProPodcast.com link below:
HVACPro Podcast
Each episode presented will be in the same logical approach used by business consultants and provided in the A-Z Book on Residential HVAC Business, from the most significant impact on profitability and sustainability to the least.
The bottom line is this program is fueling contractor growth even in these extraordinary times.
In this Episode #9 Differentiate Your Services from the Competition, we showcase how branding involves value positioning your service offerings and it impacts all aspects of how your market and consumer customers see you.
The brand's position influences how your business presents and shares information about your service offering to your target customer audience and your delivery staff.
Your brand's position helps technicians, installers, comfort advisors, and marketers create more delightful and on-brand experiences for customers.
When consumers visit your company's website or see an ad about your services, or when you arrive in a company vehicle or provide a proposal, each visual they see should communicate the business' core proposition regarding your service brand.
See companion eBook to the show A-Z Book on Residential HVAC Business, page 84, section #2 entitled: "Onsite Replacement Opportunity Assessment Form."
Order the $59.95 companion eBook to the show A-Z Book on Residential HVAC business eBook via the link below.
Order the $59.95 companion eBook to the show A-Z Book on Residential HVAC business eBook via the link below.
A-Z Book on Residential HVAC business eBook
Or visit us at HVACProPodcast.com link below:
HVACPro Podcast
Each episode presented will be in the same logical approach used by business consultants and provided in the A-Z Book on Residential HVAC Business, from the most significant impact on profitability and sustainability to the least.
The bottom line is this program is fueling contractor growth even in these extraordinary times.
In this Episode #8 Lead Generation - Using Replacement Onsite Opportunity Assessment Forms, we showcase how this assessment form provides a structured or logical path for the selling technician or comfort advisor to take on a replacement sales call systematically. These forms help prevent missing available service, system fixes, enhancements opportunities that often result in missed sales and, worse, in poor customer satisfaction.
Successful HVAC contractors use onsite replacement Opportunity Assessment Forms to identify and record work scope and transaction requirements systematically.
These replacement opportunity assessment forms provide a step-by-step, customer-friendly, and logical process for assessing a system replacement, ductwork fixes, and potential enhancement opportunities.
These forms incorporate the customer’s personal and systems replacement needs. These onsite replacement opportunity assessment forms are proven to generate 65% or more in system fixes and system enhancement add-on sales.
See companion eBook to the show A-Z Book on Residential HVAC Business, page 84, section #2 entitled: “Onsite Replacement Opportunity Assessment Form.”
Order the $59.95 companion eBook to the show A-Z Book on Residential HVAC business eBook via the link below.
A-Z Book on Residential HVAC business eBook
Or visit us at HVACProPodcast.com link below:
HVACPro Podcast
Each episode presented will be in the same logical approach used by business consultants and provided in the A-Z Book on Residential HVAC Business, from the most significant impact on profitability and sustainability to the least.
The bottom line is this program is fueling contractor growth even in these extraordinary times.
In Episode #7, Lead Generation - Using Repair Call Onsite Opportunity Assessment Forms, we showcase how this assessment form provides a structured or logical path for the technician to take systematically. It helps technicians from missing other opportunities that often result in missed sales and, worse, in poor customer satisfaction. Proven to close on average 3 out of 10 calls to a sold added job.
See companion eBook to the show A-Z Book on Residential HVAC Business, page 48, section #2 entitled: “Onsite Repair Opportunity Assessment Form.”
Order the $59.95 companion eBook to the show A-Z Book on Residential HVAC business eBook via the link below.
A-Z Book on Residential HVAC business eBook
Or visit us at HVACProPodcast.com link below:
HVACPro Podcast
Each episode presented will be in the same logical approach used by business consultants and provided in the A-Z Book on Residential HVAC Business, from the most significant impact on profitability and sustainability to the least.
The bottom line is this program is fueling contractor growth even in these extraordinary times.
In this Episode #6, The 3-Key Lead Generation Mechanisms you Need, we showcase how marketing is another name for lead generation. Lead generation is the process used for making potential customers aware of your solutions to their problems/issues. Getting leads is one of the primary objectives of any residential HVAC business. Companies are dedicating up to 8% of revenues to internet-based marketing resources. They also use onsite Opportunity Assessment Forms to identify work scope and transaction requirements systematically. These forms incorporate the customer’s personal and systems repair or replacement needs. These onsite opportunity assessment forms are proven to generate 65% or more in added repairs, system fixes, and enhancements add-on sales. Topics covered include:
- What makes a professional website optimized for search engines.
- How to successfully “bid” on search engine pay-per-click ads.
- How onsite opportunity assessment forms are generating 65% more service revenues.
See companion eBook to the show A-Z Book on Residential HVAC Business, page 22, section #2 entitled: “How to Stop Missing Your Fair Share of Service Opportunities.”
Order the $59.95 companion eBook to the show A-Z Book on Residential HVAC business eBook via the link below.
A-Z Book on Residential HVAC business eBook
Or visit us at HVACProPodcast.com link below:
HVACPro Podcast
Each episode presented will be in the same logical approach used by business consultants and provided in the A-Z Book on Residential HVAC Business, from the most significant impact on profitability and sustainability to the least.
The bottom line is, this program is fueling contractor growth even in these extraordinary times.
In this Episode 5, Pricing Your Replacement Services to Make a Fair Profits, we showcase how to prevent underpricing your system fixes, enhancements, and replacement services. Underpricing just not only hurtful to you, but it is hurtful to your company and its people, too. In this episode, you will learn how to structure and price your replacement labor, equipment, and warranty reserve to make a fair profit. Topics covered include:
- We discuss how customers love options and how best to structure your upfront replacement price guide logically.
- We present the value you bring to the job and what s customers are getting.
- We present how to price up your 2-man crew labor and vehicle breakeven cost rates.
- We present how to price up your post-installation warranty reserve cost rates.
- Lastly, we present how to price up a typical upfront replacement job.
Order the $59.95 companion eBook to the show A-Z Book on Residential HVAC business eBook via the link below.
A-Z Book on Residential HVAC business eBook
Or visit us at HVACProPodcast.com link below:
HVACPro Podcast
Each episode presented will be in the same logical approach used by business consultants and provided in the A-Z Book on Residential HVAC Business, from the most significant impact on profitability and sustainability to the least.
The bottom line is, this program is fueling contractor growth even in these extraordinary times.
This Episode #4 Pricing & Selling Services Agreements to Lock In Your Customer Base show will showcase the newly published eBook entitled A to Z Book on Residential HVAC Business Operation of how the best HVAC residential contractors implement best-practice business processes, pricing, methodologies, and governances for their successful retail, residential HVAC service, and replacement business. Topics covered include:
- We discuss the many service agreement benefits to the customer and to your company’s operations, positive cash flows, and business worth.
- We present a typical service agreement scope and terms of services.
- We present how to price up your annual and monthly service agreement rates.
- We present a proven repair ticket 3-step presentation to close 85% or more repairs to a service agreement.
- Lastly, we present how the service agreement business requires contractors to implement standardized business delivery processes that systematically, seamlessly, and profitably execute service agreement work.
Order the $59.95 companion eBook to the show A-Z Book on Residential HVAC business eBook via the link below.
A-Z Book on Residential HVAC business eBook
Or visit us at HVACProPodcast.com link below:
HVACPro Podcast
Each episode presented will be in the same logical approach used by business consultants and provided in the A-Z Book on Residential HVAC Business from the most significant impact on profitability and sustainability to the least.
The bottom line is, this program is fueling contractor growth even in these extraordinary times.
Hey, let’s face it! The main reason you went into business selling repair and replacement services to customers was to make a fair profit. If you were giving away your services for less than what it cost you, or simply breaking even, you'd be operating a non-profit organization – or a business that is likely to fail.
So, what is causing poor profitability? Studies we conducted found that the number one poor profitability is directly linked to under-pricing being used as a primary closing mechanism for service repair and replacement work.
This podcast covers how to set up a consumer-friendly upfront flat-rate repair pricing system to make a fair profit as well as, to close 85% to a service agreement per the eBook entitled A-Z Book on Residential HVAC Business.
By attending this show as well as, obtaining the eBook you will discover how this and other HVAC processes presented are fueling contractor success.
Order the $59.95 companion eBook to the show A-Z Book on Residential HVAC business eBook via the link below.
A-Z Book on Residential HVAC business eBook
Or visit us at HVACProPodcast.com link below:
HVACPro Podcast
Each episode presented will be in the same logical approach used by business consultants and provided in the A-Z Book on Residential HVAC Business from the most significant impact on profitability and sustainability to the least.
The bottom line is, this program is fueling contractor growth even in these extraordinary times.
If you want to rise to the top 10% of successful retail residential HVAC businesses, an ongoing professional development step-by-step plan is required. The HVACPro Podcast and its companion eBook entitled A-Z Book on Residential HVAC Business is a researched-based step-by-step logical plan to implement proven operating practices for a successful Residential HVAC Service & Replacement Business. Each HVACPro episode and associated eBook chapter provides a set of proven business processes, methodologies, and governances for a successful Residential HVAC business, designed to FAST TRACK your business growth and development efforts.
By attending this show as well as, obtaining the eBook you will discover how each HVAC process presented is fueling contractor success.
Order the $59.95 companion eBook to the show A-Z Book on Residential HVAC business eBook via the link below.
A-Z Book on Residential HVAC business eBook
Or visit us at HVACProPodcast.com link below:
HVACPro Podcast
Each episode presented will be in the same logical approach used by business consultants and provided in the A-Z Book on Residential HVAC Business from the most significant impact on profitability and sustainability to the least.
The bottom line is, this program is fueling contractor growth even in these extraordinary times.
This show will showcase the newly published eBook entitled A to Z Book on Residential HVAC Business Operation of how the best HVAC residential contractors implement best-practice business processes, pricing, methodologies, and governances for their successful retail, residential HVAC service, and replacement business.
Order the $59.95 companion eBook to the show A-Z Book on Residential HVAC business eBook via the link below.
A-Z Book on Residential HVAC business eBook
Or visit us at HVACProPodcast.com link below:
HVACPro Podcast
Each episode presented will be in the same logical approach used by business consultants and provided in the A-Z Book on Residential HVAC Business from the most significant impact on profitability and sustainability to the least.
The bottom line is, this program is fueling contractor growth even in these extraordinary times.