DMN8 the Day: Recent Episodes
Gary Geiman
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
https://twitter.com/DMN8theDay
or you can email Gary at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
or you can email Gary at gary@dmn8partners.com or call the office at 859-757-2252.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
or you can email Gary at gary@dmn8partners.com or call the office at 859-757-2252.
We're going through this series of things to do to get out of a slump, get out of a sales slump, get out of a slump in business, and go back and listen to the previous episodes so far, cause I've gone over some things, small things that you can do to get out of that slump. You know, things from not panicking, getting your confidence back, listening to music, eating better food, healthy food, high protein food, exercising, lifting, animals that can have an impact on your emotional state, writing, blogging, journaling all are great ways to overcome that slump, but there is something you still gotta do. You gotta, you gotta put in the reps, you gotta put in the reps. You know, I've talked before about Kobe Bryant and in the off-season, how he'd put up reps, something like 4,000 shots a day. It's hard to be in a slump when you're practicing the routine. You're practicing what it is you're good at. So you gotta get in the reps. You gotta do the reps. A lot of times we think we're in a slump, but we're not really in a slump. We're just not doing anything. So if you're not putting in the reps, it's gonna be difficult to overcome a slump because you're not doing anything to overcome the slump. And if you're putting in the reps, then you can see, okay, you have the chance to gauge where there's success and where there's not a success and where you have the strength and where you have a weakness. And if you take the time to review the reps and begin to understand the strengths and the weaknesses, you get really clarified on that, and you're honest with yourself, you'll DMN8 the day.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
or you can email Gary at gary@dmn8partners.com or call the office at 859-757-2252.
We're talking about overcoming sales slumps or business slumps, and we've talked about a few things to use, ideas to use to overcome those. First of all, don't panic, start from the beginning and figure out where the problem is, and then build confidence. You know, taking those small layups to get back to three-pointers for jump shots, utilizing music or eating healthier food, high protein type food, taking a walk, doing exercise, pumping iron, listening to that music that can get you rocking and rolling, using animals as comfort or de-stressors. Like, all those things are great ways to help you begin to remove yourself from the slump. One thing I love to do, and I like to do this on a daily basis, not even in a slump, but is to write. Write down things that are on your mind. Write down things you're trying to accomplish. Write down your goals. I just recently changed the goal for our company for the next 24 months. You know, it's one of those big, hairy, audacious goals. Every time I write that down, every time I look at what it is that I'm trying to accomplish, man, it gets me excited, gets me jazzed up, gets me thinking about what that success is going to look like. So the things that I have to do to be able to fit into that success. When you write, you can, you know, especially trying to get out of that slump like put down the things that are frustrating you or annoying you, and then, you know, just, just rant, like vomit, get your feelings out. Then go back and look at that and identify the things that you have the power to change. That's our problem as humans, we want to change sht that we don't have any power to change. And so we battle against the things that aren't fair, the things that are working against us instead of battling against things we can fcking change. You might not be able to change somebody else's mind, but you can remove yourself from that person, but we have to be willing to see what we can and can't change. And then once you figure that out, create a plan on how you're going to make a change with the things that you can impact and begin to feel success, begin to see success, begin to climb out of the slump, and as you're climbing out of that slump and your emotions change, everything begins to change for the day, the week, the month, you definitely DMN8 the day.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
or you can email Gary at gary@dmn8partners.com or call the office at 859-757-2252.
In this series of how to overcome a sales slump, how to overcome a sales slump. I've talked about some things that you need to do - don't panic, getting confidence back, using music and healthy food to re-energize your emotions. Well, another thing that you can do is definitely utilize exercise, a run, or pumping some iron, or doing something to get your heart level up, your heart rate up like doing that can help to elevate the way you think, the way you move, the way you act. Cause when you're in a slump, think about slumping your shoulders for a minute, like how does that feel? You feel defeated. You feel like you can't do anything. You're not gonna accomplish anything. And so what you need to do is you need to get into an elevated state. Exercise can help that like hop on the row, or hop on the step, or hop on the treadmill, go take a walk. If you're in a climate where you can take a walk every single day, take the walk every single day. You're gonna elevate some endorphin. You're gonna get the blood flowing. You're gonna give yourself a chance to think of some new, fresh ways to generate business, maybe, or think of some new ways to operate your business. Getting out of the scenery that you're in, where the slump is happening. Taking a walkout in the environment, feeling the fresh air, getting everything moving can really begin to get the ideas popping. Make you have a new outlook because really that's all a slump is, is you're just seeing the same sht happen over and over again, and you need to see some new sht. That's what it comes down to. Some people even go as far as utilize, you know, their dog to get 'em off the couch and take a walk or utilize their dog for comfort, or their pets for comfort. Those are other ways to insulate or remove yourself from the slump, but exercise and paying attention to what can change your emotional state is where you need to focus to begin to start seeing yourself come out of that slump. You get focused on other ways to produce energy. The slump begins to end and you start to DMN8 the day.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
or you can email Gary at gary@dmn8partners.com or call the office at 859-757-2252.
We're talking about getting out of that slump, moving out of the slump. Look it's tricky. It can be overwhelming. I've been in slumps before and I start to get anxiety, had problems breathing. So I wanna talk about some things that you can do to come out of the slump, and that's what this has been. We talked about not panicking, getting your confidence back. Well, start utilizing healthy, external influences, like listening to music. I'm a big fan of Eminem - Till I Collapse as a song I can listen to and get f*cking jacked up on Mountain Dew, Chip. I'm all jacked up on Mountain Dew, Chip. And if I want to get jacked up, I listen to, Till I Collapse, your left, your left, your left, right-left. Eminem does that for me. Maybe you're a hard rock, heavy metal kind of dude or I mean I'm a country music fan. Don't get me wrong, but there's not a country music song that really gets me jacked up. I could jam out to some Party in the USA by Miley Cyrus though, but music can help lift your emotions. Can help get you thinking about success. Can get you out of the dumpster, can get you out of doldrum to begin to think about what got you to the success, and when you think about what got you to the success, then you can begin to see success again and get out of that slump. Like it's hard to come out of it. So music can help lift your spirits. So another thing that you can do is change up your diet. Foods can boost hormones, can get rid of stressors, can give you energy. Focusing on healthy foods, foods that are higher in protein, and aren't gonna make you sleepy, and are gonna give you energy are things that you can put your body to help get you focused and refocused on generating that success. Once again, you get into a sales slump, you get into a slump in your business. You can't keep doing the things that you were doing. You gotta try something new to get out of that slump. Find what's going to trigger the success, then DMN8 the day.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information:
https://salvonow.com
https://www.facebook.com/gwgeiman72
https://www.facebook.com/dmn8partners
https://www.youtube.com/c/TheMarketingMafia
or you can email Gary at gary@dmn8partners.com or call the office at 859-757-2252.
So you hit the slump. Yesterday, we talked about not panicking, relaxing, starting to go through that process, so you can begin to get your confidence back. Well, getting your confidence back is definitely one thing you should do or focus on doing when you are in a slump. Basketball shooters can't hit threes, they gotta see the ball go in the bucket, so you start with layups. Cause layups can be made pretty easily by almost anybody on the court. You don't need the same amount of skill to hit a 15-foot jump shot that you do a two-foot layup. So you watch the ball, go in the bucket. It's one of those mind over matter-type things you take control of the things that you can control. Well, you get your confidence back, start setting small daily goals. And once you start hitting those daily goals, then go to weekly goals. And once you start hitting those weekly goals, then go to monthly goals. It's like clearing out your email inbox or organizing your Google drive. We got a couple of Google drives in the business, and sometimes it's like going through, a closet of a hoarder. Sh*t, we gotta find where this stuff is. Well, if you just look at it from a hole, you're not going to be able to accomplish it. You're not gonna be able to accomplish what you're trying to accomplish. The same thing with a sales slump, like start at the beginning and work your way through it. When you get some confidence and start building on that confidence as you build on that confidence, you're gonna push yourself out of the slump. You'll definitely DMN8 the day.
What's happening listeners? DMN8 the day. God, don't that song gets you pumped up, DMN8 the day, that's what we about to do, cause that's what we're about to do. I'm gonna give you some takeaways when you hit that inevitable slump, some of you guys have never been in sales. You start a business and realize you're a salesperson. Cause you have to be a salesperson. It's like a hunter, you kill what you eat. Right? Well, the same thing in business, you have to take on those sales skills. So the inevitable thing that happens to every salesperson is a slump. So how do we overcome the slump? Well, that's what I'm gonna teach you over these next 10 episodes, Overcoming the Slump. So the first thing about overcoming the slump is not panicking. Don't you dare panic. When a slump hits or something happens that punches you in the gut, hits you in the nose, smacks you around. The first thing you have to do is just pause, take a long deep breath and relax. I am not a baseball fan, but I used to enjoy watching the Yankees, especially when Derek Jeter played and they were in their World Series hunt, and Derek Jeter inevitably had some hitting slumps, some batting slumps, every great player goes into a slump. I remember Michael Jordan having a shooting slump, Kobe Bryant having a shooting slump, right? So let's be honest, basketball is a real sport, baseball is just a little hobby, right? All you baseball fans, I just pssed you all off. Well, don't worry, stick around, I'll pss everybody else off too, but there's always a slump and you have to have a process to get out of the slump. The first thing you do is you pause, take a break, relax, chill the fck out. Right? The next thing you do is figure out where in your process you're missing the boat. So how can you do that? Well, listen to yourself sell. That's the first thing I recommend in trying to overcome the slump is to start recording your sales calls, listen to how you sell. I know that, if I back to my 20-year-old self, selling, I missed a lot of opportunities because I was more interested in answering their question and I knew I had the solution instead of just listening, letting them tell me what was wrong and then providing a solution. I already knew the solution. So let me tell you, but they wanna be heard. Right? So I figured that out throughout my process of just shut the fck up. And I know that if I'm not converting, then I'm probably not listening. I'm just telling. I'm just selling. Well, don't panic, know that there's something that's wrong, and start to investigate your process. Start at the beginning and work through it. Some way, somewhere through that process, you'll find while you're slumping, you'll get your mojo back, and you'll DMN8 the day.
We're in a 10-day series, DMN8 Your Market in 90 Days, a step-by-step guide to grow your revenue. It's a book I wrote in September of 2019 today's day 10. So if you haven't heard the other episodes go back and listen. Today's day 10. You wanna buy the book? Go to the show notes. The link is there. You can get the paperback or the Kindle. Get the book, be awesome. DMN8 your market today.
We're on Chapter Nine: Skill Building - Writing.
Writing daily is a habit that every business owner needs to develop. Some are great at it and others loathe it.
Here's the deal - the more you work that muscle, the better you become.
First thing every morning open up the notes app in your phone or a word document on your laptop and start writing.
There's no wrong or right way to write. When you're trying to get into the habit.
Just write!
Here are a few subjects to help you focus but really if you decide to write about the way the sun looks rising in the East you are winning, but if you need subjects, think about these:
- Recently Completed Jobs
- Employee Wins
- Difficult Decisions
- Customer Scenarios
- Employee Issues
- Personal Stories
The best thing to practice when writing is transparency. Transparency delivers honesty to your audience which will then allow them to connect with you on a personal level. Always connect on a personal level with prospects and customers and you'll never be unsuccessful in your business or life.
For everybody listening and have listened to the last 10 episodes of this. My entire purpose for writing this book was not to become a millionaire. The pricing and the distribution would not allow that like ever like I'd have to sell at least 300,000 copies of this thing. I think we're a couple thousand so far.
But the whole ideal of this book is to give you a roadmap, and that's what the rest of this book is about. It's a 90-day roadmap. Here's what you do day one here that you do day two and all those skills that I just gave you along with you joining the Facebook group where there's some PDFs and some files you can download for scripts and things like that. All of these things I gave you are tools.
How good is a hammer if it just sits on the bench? how good is a drill, if it's never put in your hand? How good is a level if it's never put on anything to see if it's level or not? Like these are tools and the tools have to be used.
And if you don't do the action, you're gonna be the same place you were in three months that you are today. So the idea is to grow your revenue. The idea is to DMN8 your market. In order to do that, you have to take action. And when you take action, you'll DMN8 the day.
DMN8 Your Market in 90 Days Book
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information: https://salvonow.com https://www.facebook.com/gwgeiman72 https://www.facebook.com/dmn8partners https://www.youtube.com/c/TheMarketingMafia or you can email Gary at gary@dmn8partners.com or call the office at 859-757-2252.
We're in a 10 episode series, DMN8 Your Market in 90 Days, a step-by-step guide to grow your revenue. It's a book I wrote in September of 2019 to help business owners grow their business, capture more revenue, dominate their market. You want a copy of this book. You can get it in paperback or kind go to the show notes. There's the Amazon link. Buy the book, be awesome. DMN8 your market today.
We're on Chapter Eight: Skill Building - Effective Questions
In all my years of selling services (primarily) and owning service businesses, I've found that the most important skill to develop is learning how to ask effective questions.
You know the kind. The questions that elicit responses that aren't "yes" or "no". The questions that require thought and multiple sentence responses.
Why is it important to ask effective questions?
Simple. When you ask effective questions, your prospect's answers will typically tell you how you need to sell them or what it will take to get them to buy from you.
I believe that having five effective questions available for every service you sell and ready to fire them off without hesitation puts you in the driver's seat.
In sales, like motion negotiations - He who talks most, loses.
When you're able to ask your prospect questions that uncovers the pain of why they need you or gives you buying signals, your job becomes very easy.
Think of about five questions that will require your prospect to answer you with more than a "yes" or "no" answer. These are questions that usually start with "W".
What, Where, Why, When, Who?
Think about scenarios you've witnessed that have created "W" questions about your business.
Write those questions down.
Just like your elevator speech, commit these questions and answers to memory.
When you ask the question to the prospect, just be quiet and listen to the answer. When you think they have completed their answer, count to 10 before you speak.
Most of the time that pause (it's called a pregnant pause.) will cause your prospect to continue with their answer.
Remember he who talks most, loses.
Every time there is a sale, there is a winner and a loser in order for you to be successful, you want to be the winner more than the loser.
As you progress with these five questions, you'll begin to notice more question opportunities. Continually add these effective questions to your repertoire so you can focus on uncovering your prospect's true needs.
Selling is not telling. It's the biggest thing I want you to know. It's not telling your features and benefits. Selling is asking your prospect questions, finding out what their need is, and then answering their need with a solution that you can provide. If you listen and you listen with the intent to be able to provide a solution, you'll DMN8 the day.
DMN8 Your Market in 90 Days Book
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information: https://salvonow.com https://www.facebook.com/gwgeiman72 https://www.facebook.com/dmn8partners https://www.youtube.com/c/TheMarketingMafia or you can email Gary at gary@dmn8partners.com or call the office at 859-757-2252.
In a series, 10 episode series, DMN8 Your Market in 90 Days, a step-by-step guide to grow your business. It's a book I wrote in September of 2019. If you wanna buy the book, the link is in the show notes, go there now, click on that. You can get the paperback or the Kindle. Get the book, DMN8 your market today.
Chapter Seven: Skill Building - Content Production Plan.
As a business owner, we have so many things to do on a daily, weekly and even monthly basis that little things like producing content gets overlooked.
Let me implore you to make producing content as important as writing checks to pay bills to keep the lights on. It's the blood vessels and capillaries of your business.
Consistently produced content will create engagement, reach and leads!
So how are you supposed to produce content consistently?
The easiest way to produce content is to do Facebook live videos.
Wait, I'm trying to trick you into using Facebook live, right?
No seriously, using Facebook live helps you to produce content for other platforms.
Let me explain.
When you do a Facebook live post, you create a video which is an mp4 file. You can download the mp4 file and then use that to post those videos on other social media platforms.
By using a transcription service, you can take the transcript of the video, add the video or picture and post that to places like LinkedIn, Google My Business and even your website blog.
Here's the exact process to use:
- Go live on your Facebook Business page (5-8 minutes is the goal). Follow the guidelines from the previous chapter.
- After the video is posted to your page (there is a short delay), click on the three horizontal dots in the upper right corner and then click Download Video. The Video will re-populate in a new window in the lower right corner, click on the 3 vertical dots and click Download Video again. This time you'll be able to save the mp4 file to your desktop or laptop.
- Search for a transcription service online. (I use rev.com.). These services can usually transcribe your videos within a couple hours for 10, 20, 30 cents a minute, up to $1 a minute of the recorded video. Once you receive the transcript, you'll have to do some editing, but within a couple minutes you'll have a readable format of your video.
- Post a transcript and video to your website blog.
- Post a transcript and video to YouTube.
- Post a transcript and video to LinkedIn.
- Post a transcript and a picture from the video to Instagram.
- Post a link from the blog on Twitter with the picture you used on Instagram.
That's content for six platforms from one Facebook live video!
To me, that's DMN8-ing the content game.
Look, content production is critical. Follow my content production plan and create content for six platforms with one video, and you'll DMN8 the day.
DMN8 Your Market in 90 Days Book
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information: https://salvonow.com https://www.facebook.com/gwgeiman72 https://www.facebook.com/dmn8partners https://www.youtube.com/c/TheMarketingMafia or you can email Gary at gary@dmn8partners.com or call the office at 859-757-2252.
We are in a 10 episode series on DMN8 Market in 90 Days, a step-by-step guide to grow your revenue. It's a book I wrote in September of 2019. If you wanna buy the book, the link is in the show notes below, click on it, go to Amazon. You can get the paperback or the Kindle. Get the book, follow along.
We're into chapter six today, Skill Building - Live Video. A little 4runner to this chapter. I built my following in 2017, February of 2017. I started building a following on social media that eventually became this business in November of 2017, 9 months later. But I built that following from doing live Facebook video. I remember being asked after I did about two or three of those videos. "Hey, what's your, what's your goal here? What are you trying to accomplish?" I don't know. I don't know yet. I was gonna put out content. See what happens? Nine months later, we started this business
Chapter Six today: Skill Building - Live Video.
Getting comfortable doing live videos on Facebook and YouTube will help to quickly increase your success!
Unfortunately, the only way to get comfortable doing live video is to just do it.
Here's the process I followed before and during live videos.
Have a specific subject to discuss.
Do the video in a well at space or with minimal glare.
In the first 10 seconds of the video, introduce yourself on the topic.
Engage the audience. Answer their questions and ask them questions. Ask for "likes" while you're live. The more engagement during the video the more likely your video will appear in other PE people's feeds which increases your reach.
Ask the audience to share the video to their page.
Ask the audience a question and put their answer in the comments.
Be consistent and do live video daily.
For video ideals:
- Look at online forums where your customers ask questions about your services.
- Answer the questions posted on your social media profiles about your services.
- Introduce a new service.
- Show your company's growth.
- Discuss engaging items regarding your community.
There isn't a rule to what you should or shouldn't post just be entertaining, engaging, or educational with your videos and you'll be successful.
Like I said, live video is critical. Do live video. If you haven't done live video yet commit today to start doing live video. Do live video, you'll DMN8 the day.
DMN8 Your Market in 90 Days Book
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information: https://salvonow.com https://www.facebook.com/gwgeiman72 https://www.facebook.com/dmn8partners https://www.youtube.com/c/TheMarketingMafia or you can email Gary at gary@dmn8partners.com or call the office at 859-757-2252.
So we're in a 10 episode series, DMN8 Your Market in 90 Days, a step-by-step guide to grow your revenue. It's a book I wrote back in September of 2019 for the sole purpose of helping home service business owners, rock the fricking market, dominate the mark, let's grow our business, right?
So we're on chapter five, Skill Building - Service Videos.
Service videos are important for social media, your website and to answer questions asked by your prospects.
If you perform services that aren't physical, having a video describing what work is performed and how those services can help your prospect are just as important.
The easiest way to develop a library of service videos is to show your work. Use your phone to record a service being performed at a customer's house.
In these videos be very descriptive. In fact, there is no such thing as over-describing. Done correctly, these videos can make you money!
To get started, write down a complete list of every service you provide. Continue by listing each component of the services and what is used to complete the service. If you have to use specialized equipment, products not available to the public or specific processes to complete the service, make sure you detail these actions.
Unless a part of your service is proprietary to your success, show every piece of the process. Don't get caught up in concerning yourself with your "competition" stealing your ideas. More than likely, they know about your process and they think that their modification to the process gives them a leg up.
Once you've completed these videos, you need to post them everywhere!
This includes but isn't limited to your website, social media profiles. Ask your friends and family to share these videos to their profiles as well.
Think you yourself as P.T. Barnum and you're trying to promote your company to anyone and everyone who will listen - these videos are a great way to promote you, your company and the services you provide.
I'll say this, and I say it all the time. Video is the communication tool that will grow your business. Video. People love watching videos. And in fact, two and a half years later, videos are even more prevalent than they were then, we got things like reels, and oh my God, the dreaded TikTok, stories. The list goes on and on and on. Create video, create content, DMN8 the day.
DMN8 Your Market in 90 Days Book
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information: https://salvonow.com https://www.facebook.com/gwgeiman72 https://www.facebook.com/dmn8partners https://www.youtube.com/c/TheMarketingMafia or you can email Gary at gary@dmn8partners.com or call the office at 859-757-2252.
We're in a 10-day episode list regarding DMN8 Your Market in 90 Days, a step-by-step guide to grow your revenue. It's a book I wrote in September 2019 and each day we're going through a chapter. Today, we're on chapter four, Skill-Building - Elevator Speech.
An elevator speech is a clear and concise brief message about you.
It's your commercial. Treat it like it's your super bowl commercial.
In this commercial, you need to communicate the following:
- Introduce yourself
- Introduce your company
- Give a brief description of what problem(s) you can solve
- Provide a call to action
An elevator speech received its terminology because it's typically about 15 to 20 seconds, the time it takes people to ride from the top to the bottom of a building in an elevator.
(The idea behind having an elevator speech is that you are prepared to share this information with anyone at any time, even in an elevator.)
It is important to have your elevator speech committed to memory.
Rehearse your elevator speech and front of a mirror. The important thing is to practice it out loud. You want it to sound natural. Get comfortable with what you have to say so it sounds second nature to anyone hearing it for the first time.
This elevator speech is absolutely no longer than 15 to 20 seconds or in words, approximately 50 to 60 words or in sentences, five to six sentences.
Here's my elevator speech.
I'm Gary Geiman - My company, DMN8 Partners, helps businesses DMN8 their market through strategic search and social marketing. We utilize automation to bring marketing solutions to small and mid-size businesses that are typically only received by larger organizations. What marketing obstacles are keeping your company from growing?
Deliver correctly, this can generate attention, interest, decision, and action. That's a Glengarry Glen Ross referral.
But building your elevator speech, that skill is very, very important to your success. What do you do? And we get tongue-tied. That's the question that crushes us. When we're at a restaurant, we're at a party with friends, we're at a family function. We should be able to tell people what we do quickly and effectively. So they get the understanding. Look, you're listening in to this book right now, but in the link and in, in the link of every episode that we've done, or I'm sorry, in the text of every episode that we've done in the show notes, there's a link to buy this book. It's on Amazon, I think paperback it's $5.99. You can get a Kendall for like $3. If you have Kendall unlimited, it's free, but get this book follow along. Let's DMN8 the day.
DMN8 Your Market in 90 Days Book
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information: https://salvonow.com https://www.facebook.com/gwgeiman72 https://www.facebook.com/dmn8partners https://www.youtube.com/c/TheMarketingMafia or you can email Gary at gary@dmn8partners.com or call the office at 859-757-2252.
Next of the 10-day series, DMN8 Your Market in 90 Days, a step-by-step guide to grow your revenue. It's a book that I wrote in September of 2019 to help you grow your business, give you an action plan to do it. Today, we are on chapter three, building your prospect list.
This is the beginning of any marketing campaign.
Identifying your target audience.
However, building a prospect list goes a step further and actually identifies specific people and their contact information.
With this beginning exercise, I want you to write down the following:
-
Title/Job description of your targeted prospects.
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Location - City, State, Region of your targeted prospects.
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Shared characteristics of your targeted prospects.
Now go find 10 individuals who fit these criteria. Opening excel spreadsheet and list their name, business address, phone number, email address and website.
Each day during this 90-day period, your task will be to add one additional name to this list and replacing any that you lose.
At the end of the 90-day period, you will have a list of 100 targeted prospects with complete contact information.
Your process daily will be connect with 10 people on the list. Your connections will happen one of the following ways:
-
Send the prospect and introductory email. Just introduce yourself, your business, and provide a little personal tidbit about you. Don't sell!
-
Text the prospect a follow-up or thank you. Don't sell!
-
Message the prospect on social media with a link to an article that you found helpful and why they might like it. Don't sell!
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like and comment on a social media post on at least two platforms. Don't sell!
You're probably starting to see the light that you aren't selling.
Why? You have to begin to build credibility. The sales funnel is no like, and trust a person can't buy from you until they trust you. And they won't trust you until they know. And then like you be patient with the process. It will reap huge rewards in a very short period.
This whole thing of building your prospect list, different people call it different things. Ryan Stewman calls a build your machine, but having a prospect list that you go after and you pursue on a daily basis is what's going to help you grow your business more than anything else you can do. Trust me, there's a ton of activity in here related to multiple activities, but getting this chapter right and getting this process right, is critical to your success. Get your prospect list dialed in so you can DMN8 the day.
DMN8 Your Market in 90 Days Book
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information: https://salvonow.com https://www.facebook.com/gwgeiman72 https://www.facebook.com/dmn8partners https://www.youtube.com/c/TheMarketingMafia or you can email Gary at gary@dmn8partners.com or call the office at 859-757-2252.
So we're in the midst of a 10-day series DMN8 Market in 90 Days, which is a book I wrote in September of 2019. It's a roadmap, a 90-day action plan to help you get success.
Today is Chapter Two: Social Media, and in this chapter, we wanted to discuss all things, social media.
I'm assuming you have all of your social media profiles set up and completed, but just in case you don't make sure you have the following setup and optimized.
Facebook Business Page
To optimize your Facebook Business Page:
- Keep the page name, address, and phone number consistent with your website, Google My Business listing, and other directories that you establish.
- Change the URL to a customer vanity URL. Preferably you can match the URL to the page name.
- Fill out your profile completely, this includes a cover photo avatar, bio, and description that are complete and up to date. The key with this info is to maintain consistency across all social media channels.
- Use keywords throughout your page, but don't spam the page with keywords.
- Stay current with new features that Facebook provides to improve communication and visibility.
Instagram Business Profile
To optimize your Instagram Business Profile:
- Complete your 150-character bio using your brand voice (casual, professional, etc.), include hashtags and emojis, if possible.
- Optimize your profile pic for a 320-pixel square. There are many schools of thought as to whether the photos should be you or a photo of your logo. I think it depends on the type of business and who is performing the services to your customer. If everything is done by you, it should be your photo. If you have multiple employees that your customer might interact with, use a photo of your logo.
- Complete all data in the profile - leave nothing blank. Use Call To Action buttons by tapping Edit Profile, then Contact Option, and then Add an Action Button.
- Including a shortened link of your website's URL is optimal and a great way to drive traffic to your website.
LinkedIn Personal Profile
To optimize your LinkedIn Personal Profile:
- Add a personal photo of you (preferably smiling) and a cover photo 1536 by 768 pixels. Include a call to action, website, address, etc. In the cover photo if possible.
- List out your Job Descriptions - not your job title. No one cares that you're the President/CEO of a small business. For instance, my descriptors are: Digital Marketing Consultant | Business Growth Expert | Public Speaker | Author
- Use the following formula in your About Section: What I Do, Who I Work With, Why it Works, Results, How it Works, Ready to Talk. You will answer your potential prospects questions quickly and effectively while giving them a way to contact you when they are ready to reach out.
- Position your profile as a business card NOT a resume.
YouTube Channel
To optimize your YouTube Channel:
- Add a channel banner photo 2560 by 1440 pixels.
- Add an avatar to your Google account. Go to aboutme.google.com and add or change your avatar.
This will be the avatar in your YouTube account. The rest of your YouTube channel is optimized through posting videos and the specific item required when posting to get them to rank. We recommend utilizing Tube Buddy - here's my affiliate link to get the free browser extension.
Tube Buddy
Google My Business
Go to business.google.com and claim your listing if you haven't already.
Make sure ALL areas are completed.
Add a hundred plus photos that are named with keyword and location. (Saved to your desktop or laptop, then uploaded GMB). If you don't have a hundred plus, start with what you have then get to a hundred. Make sure you have at least five reviews - then strive to get to a hundred by getting two reviews weekly.
Need help getting reviews. Give us a call. (859) 757-2252. We have many programs in place that will help you get reviews.
Now that we've got all these accounts set up and optimized...
Let's get ready to DMN8.
Go to your social media accounts. Make sure they are completed. Make sure they are filled out. Make sure they are ready to go. If you don't have your social media accounts, optimized and complete, it's gonna be really, really hard to DMN8 the day.
Book below:
DMN8 Your Market in 90 Days
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information: https://salvonow.com https://www.facebook.com/gwgeiman72 https://www.facebook.com/dmn8partners https://www.youtube.com/c/TheMarketingMafia or you can email Gary at gary@dmn8partners.com or call the office at 859-757-2252.
Starting a 10-day series, DMN8 Your Market in 90 Days, a step-by-step guide. It's a book I wrote in September 2019, and we're going through each chapter one per day. If there's any commentary that I'll need to do on it, I will, but, that's what this podcast is about.
Today is Chapter One: Building Skills and Processes.
We don't set out to own a business that fails.
We don't start a relationship with the end in mind.
We all want success; we just have difficulty understanding the secret to achieving it.
Here's the secret... WORK!
Unfortunately, starting and owning a business doesn't allow us to build the foundations of that work to be successful.
Everything in life provides foundations to build upon, to achieve success.
Education. We started in our early years learning how to write, spell, perform, calculations, and read so that we can use those skills later on in life to communicate, analyze, predict, and perform other activities that were built on those foundational skills.
Athletics. We learn the basics of running, jumping, throwing, catching, or shooting a ball that allow us to play the sport.
Owning a business is like being thrown into a fire without knowing where a water source exists or a way to access it to put the fire out.
A new business owner doesn't get to deal with small problems in order to develop problem-solving skills for larger, more complex problems. You start off dealing with the complex issues immediately!
Over the next couple of chapters, you will learn how to build new skills and processes or better develop ones you already possess.
Take the time to practice those skills daily but practice them on your potential customers and audience. There's nothing wrong with building revenue as you're learning to develop skills.
As a basketball coach, I would find tougher teams than ours to scrimmage to help my players develop their skills. Winning these scrimmages was always the goal, even if it was highly unlikely. Winning is winning!
The three tenets of this book I want you to focus on following are:
- Developing Discipline
- Setting and Publishing Goals
- Inspiring others
Develop Discipline - Much like losing weight, you have to take the first step. Begin learning new skills then implementing those skills using the provided roadmap.
Setting and Publishing Goals - Set and publish your 90-day goal. Tell anyone and everyone who will listen.
Inspiring Others - Show your results. Helping others WANT to achieve success.
If you focus on these three tenets every day, your business will begin to evolve. Each tenant has a specific purpose to help move the needle.
Developing discipline is the beginning of the journey - committing to your success before the end is known. This separates the adult from the children; women from girls and men from boys.
Setting and publishing goals require you to not only create a goal to strive for, but the publishing of those goals requires you to be held accountable for the goals. This creates a greater need to develop stronger disciplines.
Inspiring Others is where growth begins to occur in you as an individual. We all need "this" to be more than just about us or our little piece of the world. Inspiring Others gives us a reason to continually do this work that will help us on the path to greater growth and success.
Now that we've cleared this all up, let's DMN8.
You see, we have to be disciplined, we have to set and achieve goals, and we have to inspire others. The purpose of the chapter of this book is to understand those three things are what should drive you on a daily basis.
Developing a discipline is about doing a skill over and over and over. Setting and publishing goals are about having a plan for a roadmap in place to get to your destination. Because if you're publishing the goal, you're holding yourself accountable by telling someone I want to do this. Inspiring others. Inspiring others allow that momentum to continue, so you can rinse and repeat.
Develop discipline, set and publish goals, inspire others. You follow those three tenets on a daily basis. You'll DMN8 the day.
Link to book:
https://salvonow.com/buy-dmn8-book/
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information: https://salvonow.com https://www.facebook.com/gwgeiman72 https://www.facebook.com/dmn8partners https://www.youtube.com/c/TheMarketingMafia or you can email Gary at gary@dmn8partners.com or call the office at 859-757-2252.
In September of 2019, I wrote a book, DMN8 Your Market in 90 Days, a step-by-step guide to grow your revenue, and the reason why I wrote it is because I always get questions from business owners, "what do I do? Like I don't know what to do." This guide was written with the whole intent and purpose of giving you daily activity to follow that will help you build revenue, grow your business, DMN8 your market. So over the next 10 episodes, we're actually gonna dive into this book.
Today, we're gonna do the introduction and I'll expand on that a little bit.
Introduction as a small business owner and operator of other people's businesses, I've developed a knack for growing revenue. I always care about the revenue first and I'll figure out the other stuff later. Sometimes that works perfectly, other times, well, this book is about growing revenue. And growing it quickly.
Look, there's no quick fix to sagging or stagnant sales. It comes down to putting in the work. The problem I see with most business owners, is they don't know what work to put in.
Business owners, needing their business to be successful are akin to a blind person who has dropped off in a new city with no help in navigating this new area. Then when they ask for help, someone tells them to go a mile down the road, past the white farmhouse and a big oak tree then turned towards the large red barn.
Literally no help!
As business owners, we are constantly searching and seeking for the process that will take the pain of not having a growing business away.
We do everything we know how to do.
We attend conferences and conventions.
We follow the "it" guy or gal on social media and buy their products.
We listen to our friends and family who have never owned a business, give us advice.
I'm not the only one who's done this. Don't worry no one is gonna ask you to raise your hand.
So what's the answer?
I found that the answer lies within setting a goal, reverse engineering how to achieve the goal, developing a plan from the reverse engineering, and then taking action.
But that's not what I do. I just do the last part.
Take action!
Then figure the rest out.
All the buttoned-down MBAs will call me out because I didn't provide a business plan or proforma so that we could debate the effectiveness of the.......
That's the problem.
We think. We philosophies. We ideate. We plan.
None of those non-activities make any money without action.
We just need to produce.
I get it. That can be scary. Especially, when all through our life we're told to plan and prepare.
Planning and preparing are great until life punches you in the mouth. Life is a way of making you act even if you don't want to.
This book will lay-out an exact plan to grow your revenue (I would say "double" but then I might get challenged by federal agencies or social media bullies. So I'll just use grow.)
You will need to learn some new skills and processes; or perfect some old ones first. I have identified those skills and processes along with a step-by-step guide to implement.
There are two sections: The first section is the skill and process building. The second section is the 90 days of activities laid out like a map or guide.
The only thing I can't do for you is the work.
The work is the one thing that is keeping you from your birthright, your destiny.
We aren't talking about building pyramids or mining salt here; just daily, repetitive activity to pushing the needle forward.
One of the biggest reasons why we don't complete the work is there is no accountability or inspiration. When the work gets mundane or hard.
I've created a Facebook group to assist with the accountability and inspiration to get you through the first 90 days.
Go to facebook.com, groups, and then look forward 90 days to DMN8.
Go join the group!
It's free to join and others are waiting to help and be helped alongside you. It's an open forum to rant, rave, provide hope and success stories, but it's not a place for quitters!
It's a movement of business owners who wanna succeed in their business, in their relationships, and in their life!
Do me and do yourself a couple of favors, commit to reading this book entirely before starting; build the skills and processes before proceeding to the 90-day activity; and then follow the 90-day activity from beginning to end.
I promise that if you build the skills and processes, then work wholeheartedly doing the daily activities, your business will grow.
Don't get caught up in the size of the growth just celebrate the growth, 5%, 25%, 100% growth; whatever the size of the growth, the number is worth celebrating, then commit to doing those activities daily after that initial 90 day period.
That, my friend, is when you begin to achieve the business you've always desired.
That's what I consider domination. I want to help 25,000 business owners in the next 12 months grow and DMN8 their market. I need you to be one of the 25,000.
Let's DMN8.
You see, this book is nothing more than getting you to do action. And that's what we're gonna talk about over the next nine days is doing the motherf*cking action. And if you do the action, you'll DMN8 the day.
Link to book:
https://salvonow.com/buy-dmn8-book/
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information: https://salvonow.com https://www.facebook.com/gwgeiman72 https://www.facebook.com/dmn8partners https://www.youtube.com/c/TheMarketingMafia or you can email Gary at gary@dmn8partners.com or call the office at 859-757-2252.
One thing that we see daily, mostly daily, sometimes weekly, but we see it constantly, is negotiation. Customer, vendor, someone wants to negotiate with you, and if you go into Facebook groups, it's hilarious, because I'll see business owners really get pssed off about a customer trying to negotiate. Then in a day or two, I'll see the same business owner, talk about the deal they just negotiated. I mean, okay, but never mind. I'm not even gonna try to figure that out. Right? It's a part of our daily life. So what do you do? Well, become a good negotiator. That's what you do. One of the soft skills of negotiating is not wanting it that bad or letting the other person perceive that you don't want it that bad. Right? And you know, for all the guys listening, trying to find a lady, this does not work with a lady. So if you're gonna play hard to get with a lady like that might backfire, don't say Gary Geiman told me to play hard to get, and so now I don't have a lady friend. No, Gary Geiman did not tell you to play hard to get. Gary Geiman said when you're negotiating that you should act like you don't want it as bad as you do want it. That's serious. Right? You're gonna buy a car. You really like that car. You don't tell the salesperson, man, I love this car, I want to take this car home and you haven't even signed anything. Cause he's like, oh, you're gonna take it home. So what are some other things you can do to become a better negotiator? I think there are three things. There are three things. Number one. When you are providing your position, cause negotiating requires you to provide your position. You need to provide and explain the value of your position. Why are you charging that much for that service? What is it that you bring with that service that provides so much value, right? Provide and explain the value. The second thing you need to do, understand the other side's position and ask how they came to their starting point. In other words, tell them to provide and explain the value of their point, right? So you provide it your point, you provide it, you explain the value. They provide their point and they provide and explain the value. Then the third thing, this is the critical thing, right? It's simple. Determine if you want that business. If it's yes, then you find an agreeable point, and how you find an agreeable point is to use words like fair. Okay. Fair. My favorite is I tell you what, we very rarely lower our prices. This service costs $800 and I can understand how you feel like that this service done by any other company may be worth $500, but the reasons why, and you reexplain your value, we are at $800 and it's not features you don't tell 'em about features. Not because you got beautiful equipment or shiny trucks or sexy race car shirt, that's not valuable to them. What is the value to the customer? Right? Explain the value, pick two or three things then, then, but I tell you what I tell you, what I'll do. My favorite way to negotiate is to add more value to your price. Typically, we do this service at $800, and this is when they want another service, right? So maybe they've asked about an ancillary service and this service usually costs an additional $150, but what I'm willing to do is give you both of these services for $800. You didn't drop the price. You added value. Yeah, but you're giving a service for free. Are you, really? They were probably going somewhere else. Most of the time, if somebody negotiates, two things, either they aren't gonna buy from you, and that's what you need to find out when they're explaining their value. If their value is well, I just want to pay less. They're not buying from you or they truly do want to buy from you, but they just want a good deal because us fcking Americans, we gotta get a deal. That's the way we work. So three steps, provide and explain the value, ask them to provide and explain the value, then determine if you want the business. If it's yes, find an agreeable point. If it's no then walk away, plain and simple. Becoming a better negotiator is gonna make you better in business, it's gonna make you more money. It's gonna help you DMN8 the day.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information: https://salvonow.com https://www.facebook.com/gwgeiman72 https://www.facebook.com/dmn8partners https://www.youtube.com/c/TheMarketingMafia or you can email Gary at gary@dmn8partners.com or call the office at 859-757-2252.
I hear a lot of people say this, constantly. I'm really good at sales. I'm really good at sales, really good at "saling". I'm really good at it. Are you? Are you good at it? A lot of times what we think is selling, isn't selling, it's telling, right? So how do you get better at being a good salesperson? Well, you get better by reps, and what are reps? Reps are practicing. Constantly practicing. Like Kobe Bryant, he wanted to become the best outside shooter in the league. So what did he do? Put up J's, all the time. I think there was a time like in the off-season we put up 4,000 shots in a day, during the season put up a thousand shots. I don't know if you've ever shot a hundred times in a row, but your arms are gonna feel like jello after about 500 times, he's putting up 4,000 shots in the off-season. Now, to be clear, he's not chasing down the ball cause he's got people rebounding for him, but he's still putting up 4,000 mother-f'ing shots. That's a lot of freaking shots, but he got better. He developed an outside jump shot. His three-point percentage started getting above 35%, which if you shoot above 33%, that's better than taking twos. If you shoot 33% from three that's better than shooting 50% from two. Do the math, it is. And so he wanted to become a better outside shooter. So he put up J's, constantly. So you wanna become a better salesperson? Are you practicing? How do you practice? Can't go to the gym and put up J's and all of a sudden become a better salesperson. That would be awesome if you could, but I digress. So what's the best way that you can practice as a salesperson. Number one, this is really, I mean, this is super secret sht right here. This is what the sales Illuminati gods won't tell you, and I'm gonna tell right now the number one way that you practice selling is by asking questions. That's number one, ask questions. Number two, and this is like the secret of secrets, nobody wants to tell you this sht. The second thing you need to practice to become better at sales is listening. Ask questions, listen. And then the third thing you need to do is ask more questions. And then the fourth thing you need to do is listen more. Are you getting the drift here? Ask questions, listen, ask questions, listen. See selling isn't telling, it's listening to find out what the problem is and then providing a solution, but we want a diarrhea vomit all over with everything that we have about how our process is the greatest, we have the greatest equipment, our trucks look so beautiful, we've wear these sexy race car shirts like blah, blah, blah, blah, blah, blah, blah. Nobody cares. All they care about is the problem that they have with their house or their business that they've called you to fix and they want you to fix it. So how are you gonna fix it? And instead of worrying about all the features, all the shiny benefits, you should be listening to what their problem is, so you can provide them a solution that solves the problem cause that's what selling is, providing solutions to problems. It's not telling, it's not looking at my shiny new equipment, look at my beautiful truck. It is literally listening, providing solutions. So, you wanna get better at selling? Unfortunately, you can't go to the gym, start putting up jump shots, you're going to be a better seller. It ain't gonna happen. You would be a better shooter, but you won't be a better seller. You wanna get better at selling? Ask questions, listen, ask questions, listen. You do those things, you'll DMN8 the day.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information: https://salvonow.com https://www.facebook.com/gwgeiman72 https://www.facebook.com/dmn8partners https://www.youtube.com/c/TheMarketingMafia or you can email Gary at gary@dmn8partners.com or call the office at 859-757-2252.
As a business owner, we face adversity continuously, continuously. You've probably faced adversity already multiple times this month, and it's the second day of March. You've definitely faced adversity this year already, and we're just starting the third month of the year. Wow. So, what's a person to do? You can do a couple of things. Go back to bed. You crawl underneath the covers. Hopefully, it goes away. It won't, it'll still be there waiting. You can maybe try to hack your way through it. Sometimes that works. Sometimes it doesn't or, or refocus, recalibrate and start it new. See that's what you need to do on a weekly basis. We get, we get in this rut of like trying to be an overcomer and trying to be really good at something trying, trying, trying, trying, instead of doing, and see doing requires you to focus, doing requires you to be optimized, and so on a weekly basis, maybe even more just depends on what kind of adversity you're facing. If you're facing personal adversity, then it's probably daily. But if it's something in your business, something that isn't, you know, death-defying or death coming at you. Recalibrating and refocusing on a weekly basis, getting your mind to the point to where, okay, I'm ready for this week. I'm ready to take on the things that have come at me this week. All the stuff last week is passed, it's overcome, it's not gonna kill anybody. Now let's take on this week. And depending upon where you're at in your business, depending upon where you're at in your life like that recalibration, and that refocus is critical to not only your success but continued "thrivability" as an individual, and I don't even know if "thrivability" is a word, but it sounds good. It's critical to you being able to move forward. So those times when man, I don't know if I can move on or this is really a crushing blow. I can't tell you how many times I've talked to business owners where they've said, man, I thought that was gonna be the end. I thought I was over. I thought I was all done. And it wasn't, cause you see recalibration, refocus allows you to see things differently. What I like to do when I'm recalibrating refocusing or getting ready for the week, let's say, is I like to think about the things I want to accomplish, I like to think about the things that are gonna be that are gonna keep me from accomplishing that what I need to do to overcome those, and then I like to reflect on where I'm at based upon my goals for the month, for the year. Doing that allows me to see the big picture, allows me to understand, okay, this is what we've accomplished, this is what we can accomplish, we just need to look out for these pitfalls, and if we do, and we're definitely gonna DMN8 the day.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information: https://salvonow.com https://www.facebook.com/gwgeiman72 https://www.facebook.com/dmn8partners https://www.youtube.com/c/TheMarketingMafia or you can email Gary at gary@dmn8partners.com or call the office at 859-757-2252.
Business ownership requires a lot of different skills, a lot of different things that you have to know. Unfortunately, every business owner tries to learn everything like the bottom line is you need to delegate, automate, innovate if you want to DMN8. But there are also some soft skills that are required to own a business that we all have to develop. Things like, you know, leadership, communication, negotiation, having a positive mindset, active listening, having discipline, transparency, overcoming adversity, integrity, persuasion, time management, team building like all those soft skills are things you have who work on developing, and there are a lot of times those things get overlooked and then they become a glaring piece to the puzzle that's missing. Like someone that doesn't work on their communication skills probably has high turnover because they can't communicate effectively to train, they can't communicate the vision effectively, and it's difficult to run an operation that way. Someone that doesn't work on their time management, like they never meet deadlines, they lose customers, they have people p*ssed off all the time and you have to work on this. So how do you work on them? Well, think about the gym. Like you want to build a muscle, what do you gotta do? You gotta put it through the wringer, you gotta make it feel uncomfortable, and that's the way developing soft skills work as well. You wanna become a great communicator, you're having difficulty communicating. The first thing that I would do is develop your written communication. So how do you do that? You write every single day, you write. You write 300 words a day, write 500 words a day, write a thousand words a day, write. Okay. So you've developed your written communication, so then how do you develop the verbal communication? Well, you develop verbal communication and this is crazy. Ready? By listening. By listening. That's how you become a better verbal communicator. Verbal communication is two ways, it's talking and it's listening. And if you can become an effective listener, you can become an effective communicator and all the soft skills work this way. You gotta build it well in order to build it, you have to make it uncomfortable. And developing soft skills is one of the most critical pieces to becoming successful in business ownership, that there is, almost like your superpowers. And we negate, we neglect. We wanna worry about the sexy stuff. You know, we wanna worry about the things that we think are gonna make us money, when really soft skills are what's going to make the money. So do an inventory, do an inventory of what you're good at, do an inventory of what you're not so good at. Start working on those things, develop a plan to become better. Put the plan in place and you'll start to see the change. You build your soft skills. You definitely gonna DMN8 the day.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information: https://salvonow.com https://www.facebook.com/gwgeiman72 https://www.facebook.com/dmn8partners https://www.youtube.com/c/TheMarketingMafia or you can email Gary at gary@dmn8partners.com or call the office at 859-757-2252.
End of the month. End of February 2022. And this is the end of my mindset conversation for now. I'm sure I'll come back to it because mindset is so, so, so important. I've talked strongly about things that you can do to impact your mindset. And one of the best ways to change your mind is to surround yourself with people that are focused on their success, and focused on helping you become the best version of you. The worst thing that you can do is go hang out with people that don't wanna become the best version of them, and they're jealous of everything that you have. It sucks balls. It's horrible to your mindset and just a downer all day. Is all it is. Like there are people in my life that when I hear they've invited us to do something, I don't wanna do it, and I usually don't do it because I know on the other side of that is overcoming listening to the crap of why they don't have what they want and the jealousy, even though they try not to make it seem jealousy. The jealousy of you having what you have, the must, it must be nice when really they don't think about the work that's been put in the sweat, the tears, the struggle. They don't think about all that. They just see the highlight and man, it must be nice. I wish I had your life. Those people, X out of your life, if somebody wishes they had your life, what are they doing to get your life? Or do they just wanna win it like the lottery? Fck that sht. Find people that want the same thing that you want. Maybe find people that are ahead of you in getting to that. Find people that are pursuing their purpose. Find people that are focused on being the best version of themselves in all areas of their lives, and I don't mean somebody that's a great business person, but they're a shtty parent. Like I've hung out with those kinds of people, and it just impacted my ability to be a parent. I sucked, right? People that, man, they focus on their business, but they don't focus on relationships. So all that does is allow you to rub off knowing how to have shtty relationships, people that were focused on their business, but they weren't focused on their health. So all that allowed you to do is focus on not having good health. No, find people that are focused on becoming the best version of them in all areas of their life and get involved with them somehow, some way. Make your network be worth something. Make the people that are around you have similar vision and goals that you do. How do you make them do that? Well, you find them and then you hang out with them. Don't be with the people that wish they had your life or wish they, you know, were more healthy. Wish they had more money. Wish they could start a business. No, wishes are bullsh*t. Like either do it or you don't. Find those people, hang out with those people. That will help you steel your mind, transform your thoughts, and renew your mind daily. And when you have a network that's strong like that, you definitely will DMN8 the day.
If you're interested in learning more about Gary Geiman and/or DMN8 Partners, you can visit these online resources for more information: https://salvonow.com https://www.facebook.com/gwgeiman72 https://www.facebook.com/dmn8partners https://www.youtube.com/c/TheMarketingMafia or you can email Gary at gary@dmn8partners.com or call the office at 859-757-2252.
We're coming up on the end of February 2022. Today is the last Friday of February. Monday will be the last day of February. Wow. Two months down in 2022. When you look back, what have you accomplished in the last two months that you set out to in 2022? What keeps you from accomplishing that? I can tell you. I can tell you it's one thing that keeps you from accomplishing what you're wanting to accomplish. It's what I've been talking about the last couple of days and that's mindset. Your mindset is critical to the foundation of you maintaining success, not of success, but maintaining success. And we get caught up in the ways, the hows, the twos, the wheres, the wins, the whys, I think I already said whys. We get caught up in that instead of maintaining our mindset to achieve the purpose that we were given. I talked yesterday about your unique purpose and every day programming your brain to achieve that unique purpose. So what are some other ways to maintain your mindset? One of the best ways of maintaining mindset is to focus on your health. And I have a love/hate relationship with health. Like I love to be healthy, but I hate to be healthy at the same time. When I was a younger, teenager, young adult, it was easy. It was easy to be healthy, eat whatever the fck you wanted, go to the gym. It's all good. And then 30 hits, 30 is an sshole. Let me tell you we're not 30 yet, it's an sshole. If you are 30, you know what I'm talking about? Metabolism starts to change a little bit. Your body composition starts to change a little bit, and as you get older, it continues to change. And then what does that do physically to you? It begins to show a different you. And then all of a sudden, your mind starts telling you, you suck, when really you don't suck. You just need to change what it is you're doing. You need to be willing to evolve with time. You need to be willing to adapt to the changes that are happening to you physically. And I let 20 years of not wanting to change affect me. And so now I struggle with maintaining health. And those times that I work on health, my mindset is the strongest. The times that I don't work on health, sometimes it's the weakest, my issues with depression. I don't mean like the sun isn't shining today, so I'm not feeling good. I'm talking like manic bullsht depression, where you contemplate life. Issues with wanting to just not do anything, and having melancholy days, like those things are affected by health. And when you have, when you're not focused on health, then you're not focused on becoming the best version of yourself. You're not going to produce at the level you need to produce at, you're not going to follow your purpose. You're not gonna achieve your purpose. So one of the best ways to maintain a good mindset is to focus on health. Focus on the food you put in your body, focus on activity and focus on limiting substances. That changes the way you think. Alcohol, drugs, obviously, and focus on putting things into your body that make you at maximum optimization. If you're a Ferrari, you don't want people putting 87 octane in you to run that engine, like give me the highest octane let's go, and your body directly affects your mind. And if we're putting in bullsh*t octane, you're gonna get less output. So what are you doing on a daily basis to impact your health? What are you doing on a daily basis to impact the way you feel based upon what you're putting in your body, based upon the activity that you're performing, focus on your health on a daily basis, it'll help you to change your mind, transform your thoughts, and you'll DMN8 the day.
We've been talked in the past two days about mindset and how mindset is important to the foundation of maintaining success, or it is the foundation of maintaining success and mindset is critical. It's critical in many, many ways to help you achieve. The purpose is something that people always talk about when they get to a certain point in their life. Like what's my purpose in life? What is it I'm supposed to be doing to impact the people around me, my city, my state, my town, my community, what am I supposed to be doing? And I remember having that conversation with myself probably about a decade ago, like, what is it that I'm here to do? What is it I'm here to perform? I don't feel like I'm in a situation that I'm doing the things that I'm supposed to be doing. I'm just, I'm waking up every day. I'm going to work. I'm checking the box. I'm doing this. I'm doing that. And no purposes being performed, no purposes being achieved. And so I started to look inward at what was I put here for, what is my unique gift to give others? And as I begin to see that my unique gift is to help others achieve their goals related to business. That's what I was put on this earth to do, inspire others to achieve success and to be great. And once I started to understand that, which was probably about five years ago, then I started to walk inside of that purpose. And when I started to walk inside that purpose, then I no longer am allowed to have a mindset that keeps me from pursuing that purpose. I'm no longer allowed to tell myself that I can't do what I need to. I'm no longer allowed to be negative to myself. So I found what my unique purpose is. And when you find your unique purpose, then you can set up yourself on a daily basis to tell yourself, this is what I'm here to do today. This is what I'm going to accomplish today. I'm gonna change somebody's lives. I say that almost daily to my wife. What are you gonna do today? I'm gonna change somebody's life because that's what my unique gift is, is to help someone change their life, to help someone see this world a little differently, where they can impact others. And if I can help someone change their life to impact others, then I can be felt through many people. But if my mindset isn't where it needs to be to create the change in myself, to be able to show others and to help others with my unique gift, then not pursuing the purpose that I was given to pursue. And therefore I'm not doing what I'm supposed to be doing. So in order to daily renew my mind. To daily, transform myself, I have to remember what my unique purpose is, why I'm here and what I'm going to accomplish. If you focus your day on, what's your purpose is, you renew your mind, you transform your thoughts. You'll DMN8 the day.
I talked yesterday about mindset and at the time I really didn't know I was gonna create a series about it, but I'm gonna create a series about it. And we're gonna talk the next couple of episodes about mindset. And I said mindset is the foundation. Your mindset is the foundation for success, of maintaining success. I'm sorry. The foundation for maintaining success, not the foundation of success. It's the foundation for maintaining success. It's what keeps you focused on the prize. It's what keeps you focused on the thing that you need to accomplish. And so on a daily basis, you need to be renewing your mind. So what are some things you can do to renew your mind? That's what I wanna talk about, positive self-talk. David Goggins talks about the accountability mirror. And he talks about looking in that accountability mirror on a daily basis and telling himself truths and things that he knew that he needed to be able to do that day or that he had to accomplish that day. And he had to look in that mirror and say, did I accomplish this? Did I accomplish that? Or you didn't accomplish this. You didn't accomplish that. There was never a time when he called himself names. Never a time when he talked down to himself, he was just holding himself accountable in the accountability mirror, and take the accountability mirror a step further and have positive self-talk. I talk all the time about people talking into your life. Especially as kids, we get talked into our life. You can do this, you can do that. You can't do this. You can't do that. And that sets the foundation for our expectations in life. See, we're not born as Kings and Queens like we should have been with inside of our mindset, like the Royal family and Great Britain. You know, William was born as a prince, he was told his whole life one day, you're going to be king, William. It's amazing, right? Where we're born as individuals into a situation to where the people that are most predominant in our lives. Mostly parents, sometimes grandparents, sometimes aunts, sometimes uncles, teachers, things like that. And they're talking into your life and that talk then gets perpetuated by you. What you're good at. What you're not good at. I can do this. I can't do that. And so in order to be successful in order to maintain a foundation of success, you have to be renewing your mind daily, and a way to do that is through positive self-talk. Positive self-talk can help you correct that mindset on a daily basis. I'm not a loser, I'm a winner. I finish things. I complete things. I go the extra mile. I do what's necessary to make sh*t happen. That's all positive self-talk. And you need to be telling yourself on a daily basis because you see the renewing of your mind allows you to pursue the purpose that you created to pursue. So you want to make your mindset steel? That hard metal that can't be penetrated, practice positive self-talk on a daily basis. Tell yourself the things that are positive in your life. Renew your mind daily, DMN8 the day.
I talk a lot about mindset and how mindset is important to success, which isn't isn't wrong. Mindset is the foundation of maintaining success. It's not the foundation to success, it's the foundation to maintaining it. Cause all kinds of things to come at you on a daily, weekly, monthly basis to knock you off your goals, to knock you off of your pursuits. Mindset really it's like people think, oh well mindset is positive thinking, and that's part of it, that helps you to steal your mind. But mindset is more about where you're at today, where you want to go, and having no barriers to get there of yourself. So some people call it, you know, the Bible calls it, "killing your flesh" on a podcast, if you listen to it, they'll say "kill the clone", "kill yourself" because you see we're as humans we're made in an image of greatness, we're made in an image of greatness, but the problem is we're born, and we become part of this world, and then we begin to be told that you can't do something. You can't achieve this. If you're not as athletic physically, as you think you are in your mind, you're probably told, you can't play professional sports. And while that's funny, that's what makes people begin to change their minds. Like I want this goal once, I want this goal. And then people start talking into you, and they start talking, speaking into your life and you can accept that or you cannot accept it. You know, I've had people speaking in my life positively. I've had people speaking in my life negatively, and I didn't know at the time, especially teenage years, even younger than teenage years, didn't know at the time that that speaking into my life was causing or creating how I viewed the world, my inabilities or my abilities were defined by other people. And so it took years of becoming an adult and understanding that I'm not defined by someone else. I'm defined by the fact that I was born to be great. And my mindset is knowing that I have a purpose to perform, to be great. And so on a daily basis, I have to check myself at the door. I'm self, I'm not going to let you keep me back. I'm going to be great. I'm going to be better. I'm going to perform the purpose. And part of that purpose is I'm doing the work today. I'm doing the work today. You see, we get lost in our mindset looking 10 days out, 10 months out, 10 years out, when we need to be thinking about the here and the now and what can I do right now to impact what it is I'm trying to change. So your mindset is part of that. And you have to watch where you're getting your information. And so one of the ways to improve your mindset is to create what's called an information diet on a daily basis. Information like podcasts, maybe YouTube videos, books, things that you can invest your time, get information into your mind, and to change your mindset. The whole idea of being successful is the mindset is the foundation of being successful means they have to look to change your mind every single day. And one way to do that is through an information diet that provides positive information to help you change your mind. So go find daily podcasts, go find daily YouTube videos, go find books, and invest in the time to ingest that information. So you can constantly be keeping your mind on the prize and you can constantly be renewing your mind on a daily basis. In Romans 12, and I'm not a big Bible Thumper, but in Romans 12, Paul was talking to the citizens of Rome and he told them to transform themselves by the renewal of their minds on a daily basis. In order for them to become good and acceptable and perfect, they had to renew their minds on a daily basis. And so for, in order for you to become that person that you wanna become, that good person, that acceptable person, that perfect person, the person that walks in their purpose, renew your mind daily. You want to maintain a foundation of success, renew your mind daily, kill your clone, kill yourself on a daily basis, DMN8 the day.
Speaker 1: (00:42) Really, really, really, really close to ending February couple more days left in the month. You know, you started at the beginning of this year with some grand goals, maybe personal goals, financial goals, business goals. Where are you at with those goals? I mean, I'm on the daily having to refocus and reset. And if I don't, then I get off track from what I wanna accomplish this year. So are you doing that? Are you resetting? Are you refocusing on your goals? Are you trying to make sure on a daily basis that you're going to achieve the goals that you set in 2021 for 2022? Because if you're not daily trying to recharge, reset, refocus, you're gonna lose your way. Like we get, we come out of the end of the year and we're coming into 2022 and we're all motivated. We're gonna crush it. We're gonna kill it. We're gonna make sht happen. Right? And then we get punched in the face a few times, something happens that we weren't expecting. We have tragedy. We have sht that just sucks. You gotta reset. You gotta refocus, retarget, go get that goal. And if you don't do that, you won't achieve your goals. You'll make excuses and you'll reset your goal alright, you'll make it lower. You'll refocus your goal alright, you'll make your focus be lower. Fck that. Don't do that. Make your mind steeled to the fact that you're achieving what you set in 2022. There's nothing gonna keep you from that goal that you set for 2022. There's no outside impact. There's no inside impact, family, friends, whatever it may be, I'm going to achieve X. You see, unless you have that singular focus to achievement, you won't achieve anything. And the unfortunate thing is in having a singular focus, other things get pushed aside. That's why you gotta have people running along with you, helping you in the areas where you are not the strongest. That's why you gotta have a team. That's why your whole team should be bought into your goal. That's why all the people around, "well, I own my business by myself." You probably have a family, maybe have friends. You need to tell these people that this is my goal, and I need your help achieving it. It doesn't mean they're gonna get in the trench with you, but they're going to look to motivate you and assist you, and support you. And at the end of the day, that goal is now doable. That goal is now attainable. If you get knocked off your perch and then you stop, you're gonna never obtain the goal. So set goals, knowing there's gonna be a bump, knowing there's gonna be something that knocks you off your perch, knowing you're gonna have to reset refocus, retarget, go in knowing, expecting it. It's like getting in the boxing ring with Mike Tyson and you know that jabs coming, that motherfcker gonna hit me so hard. I know it's coming. So you've been preparing to get hit. And then when he hit you it wasn't as bad as I thought, when you get knocked off the perch, it wasn't as much of a setback as I thought, cause I was prepared for it. I was ready for it. Be prepared to go to war for your goals. You're prepared to go to war. You'll DMN8 the day.
From our office where we're sitting right now, I'm looking up on this hill and there's this new development that's going in. I think it's called park place point, it's on a, I don't know if it's on the highest hill in Northern Kentucky, but it's probably one of the highest hills in Northern Kentucky. It looks out over the river, downtown Cincinnati, phenomenal views, phenomenal views. I've driven past it many times, they used to have a sign that said homes starting at $700,000, and then they changed that a couple of months ago. And it says lots starting at $800,000, cause the home you were getting for $700,000 may or may not have had plumbing, may or may not have been able actually to live in that home because the lots were so expensive, and now they just changed it to lots starting at $800,000. Like you can't live on that hill for less than 1.5, two million, something like that. And those aren't big houses. They're like three-story, 2,400 square foot houses. But all of 'em have like a rooftop deck. It's pretty legit. It's pretty legit. But it got me thinking like you're up on that hill and like you rule the world. Back in the medieval days, kings would try to take the highest point and they'd set up their compound on the highest point, and then their goal would be to knock people off as they try to come up to that highest point and a lot of Kings survived for a long time, that way. But eventually, someone would figure out how to navigate that hill and take that king down. That's just like your business. Like you have a focus of getting your business to the top, get it to the top, get it to the top, get it to the top. And then you get it to the top. Then what are you gonna do? Think about Amazon. Amazon started in 1996 selling books online. I remember vividly because I used to go to like Barnes & Noble. There was another Joseph-Beth Booksellers was another bookstore nearby. I'd go to those bookstores, check out books, read books, like buy books. And then this guy, Jeff, we couldn't, we didn't know if his name was Beezos, Bezos. Like what the hell it was and this company "amazen", "amazen", huh? Which is really what Amazon was, "amazen". That's what he, what his idea was. 1996, I'm gonna sell books and everybody thought that was a joke. And here we are in 2021, they're worth a trillion dollars. Like it worked, but is he sitting on top of a hill? Like I'm done. I've achieved. No, no. That whole company innovates all the freaking time and they didn't get to the top of the hill by the books. They sell everything, anything and everything you want is on "amazen". You can buy groceries, you can buy clothes, you can buy car parts. You can buy house stuff. You can buy appliances. I mean, the list goes on and on and on. There's not much that you can't buy on "amazen". Amazon is what I'm saying, but they didn't get that way by getting up on a hill and then trying to take out their competition and see that's what we do as business owners, we worry about the competition instead of setting our sites on getting to the top. Then once we're at the top, then innovating to stay at the top. Are you trying to find ways to make your business be innovative? Are you trying to find ways to get your business to be the business that can't be taken off the hill? Or are you worried about everybody coming up the hill? Quit worrying about everybody coming up the hill and innovate to become the best business you can be. So your business stays on the hill and you'll DMN8 the day.
Your home service, one of the biggest things that you need to do to hit your yearly revenue goal is to crush Q1, to crush that first quarter. I talk to my clients about this all the time. Hey, I wanna hit my goal this year, my goal is this, okay, what's your first quarter goal? Well, it's this. Okay. We need to crush that goal. Like if you crush that goal, it'll be downhill. You don't get focused on the annual goal. And in fact, you don't get focused on the quarterly goal. You get focused on the daily, weekly, monthly goal, and that's where we get lost with crushing our goals. Like, because if you don't hit the monthly the first month and then you miss the quarter, it's gonna be a hard time hitting the annual, and so you gotta back everything up and start at the least common denominator and crush Q1. Like Q1 is out of the gates where you need to be. I remember 2016 was the first year that we had significant revenue in Q1 because we have sh*tty weather, number one. And number two, we never, we didn't market in the first quarter. We just didn't try. So we didn't make any money. Like literally, maybe 10 grand, something like that. So I decided 2016 like we're market, we're gonna be aggressive, and we did something stupid, like 60k I'm like, where did this come from? In 2017, we doubled down and we doubled that number in Q1. It's like, why weren't we doing this before? Well, cause we were stupid. And, we let our ideas and our thoughts hold us back instead of just trying. And we do that in a lot of different things. But with your goals, like if you are going to hit a goal, you can't let outside interference keep you from doing it. Like I was letting weather impact my thought process, impact my mindset. Screw that. Stop that. Don't do that. Don't let outside forces impact your mindset. Don't let impact what your goals are. Like you get a goal, you go after the goal and you achieve the goal. You do those things. You'll DMN8 the day,
One question that I see almost nonstop is the proverbial, "how do I". How do I? How do I get more leads? How do I make more money? How do I, how do I, how do I, I should write a song, How Do I? It would probably be a hit, put a little EDM bass thumping, snare driving. Like, how do I, how do I? How do I? The problem with that question is the last word of the question, I. Like, we want to know everything. We want to do everything. We want to control everything. When really you should be asking, who can I find that will do this? Who do I know that is good at doing this? Who can I delegate my stuff to? I say, all the time, you wanna DMN8, you need to automate, delegate, or innovate, but we wanna own everything. I own a business and I want to control everything that I can control. That's not gonna get you anywhere. It's not going to make you any money. It's not gonna make you successful. So stop asking the question. How do I, and start asking the question, who should I use to do this? That's the question you should be asking instead of being all up in yourself and wanting to protect your territory and not letting people be able to function in your business instead of how do I, who should I? You don't know everything because if you knew everything, you wouldn't be here today owning a home service business, listening to Gary Geiman on a podcast trying to grow it. So get rid of that ego. You don't know everything. I don't know everything. I just know what I know. And I know enough to know that I need help in areas, and I go get help. I know enough to know that I don't try to do sh*t that I'm no good at. That's what I know. And so you need to know too that how do I is the wrong question? Who should I, where should I, what should I? Not how do I. Stop asking that question and DMN8 the day.
Everybody wants to know what's gonna make them a millionaire. Well, maybe not a millionaire, but what's gonna make 'em money, right? What is going to make them money? There are a lot of things that make people money. But if you're in a home service industry, you have a home service business. You're the number one thing you need to do to make money, increased revenue is communicating with customers. Continuously posted something on Facebook the other day, and it was about email marketing. There are schools of thought people, "oh, email marketing doesn't work. Email market is not effective", or then there are people who write war and peace when they send out email messages. I had just gotten an email from Grant Cardone and he emails like six sentences long, and the subject line is, "Hey Gary, call me when you get this." It was pretty effective. It's good. But he was communicating now. I'm not his customer, I'm his prospect, but he's communicating. He communicates all the time. Same with Ryan snowman, Billy Jean, Sean Whalen. Like they sent out emails the freaking time. They're not war and peace, they are effective communication. Not all of 'em are selling, some of 'em are just giving you information and it's communicating. Communication. We get lost on this communication part. Well, cause we don't want to, this guy said in comments, I don't wanna come off spammy or salesy. Okay, so don't. Don't be spammy, don't be salesy. Like when you're dating and you take your girl out for the first time, you are not going to get in her pants, and if you do, you don't want to hang out with that girl probably much longer or guys vice versa, girls, whatever. Right? You get it. You gotta work for it. You gotta woo 'em same thing with your customers, you gotta continually woo 'em. Communicate. Make 'em feel pretty, make 'em feel special. Keep reminding them who you are. If you communicate with your customers on a continuous nonstop basis, and you're telling them things about your company, telling 'em things about your services, you're being a little funny, you're being a little engaging, maybe being a little educational. You'll keep them as a customer. You don't do that, your competition will do it, and they will gain them as a customer. So you wanna make a lot of money. You wanna have the business that you want when you get a customer continually communicate with that customer. You communicate, you'll DMN8 the day.
So I'm doing a Q&A today. We did a Q&A yesterday. If you didn't check, if you didn't get it, go back, check it out. It was, what's the best marketing to do starting out. Great question. Covered a couple of things today. Today, I wanna talk about, I got a question, this was actually a comment on, the post that I made. I wanna talk a little bit about out this and answer the question for this follower on social media as well as everyone that's listening. So the question was beginning to grow and needing to start to delegate out things that he does. And his question was, you know, what's the first thing I should delegate out completely. Now he already has somebody answering the phone. So that would be my first answer. His phone is answering the phone, but he already has somebody answering that. And I know that. So my second answer to him is paying your bills, like hiring a bookkeeper, 150, 200 bucks a month. Boom. They manage your checking account. They pay your bills, look at everything they give you know, have processes set up, have a CPA review there, work monthly, like do all this stuff to protect yourself, but hire a bookkeeper. Next thing you should hire, marketing, period. And in fact, depending upon where you're at in your business, like maybe marketing before the bookkeeper, but I didn't wanna sound like I'm biased, but I am. Those should be like one bees, bookkeeper, marketing. That's what you should hire because, in order to keep the engine running, you gotta constantly be marketing. And if you're out working in the field, or you're out training people, or you're putting out fires, then you're not keeping the engine running. And a lot of sales there's these dips and valleys there are these skyrocket mountains and then dips into the valleys, skyrocket mountains dips. And I was in the mortgage industry. I started in the mortgage industry. I was 23 years old and I remember like straight commission, there's no salary like I gotta make money. Right. Have to make money, gotta figure out how to make money. So like I went all in first 30 days, within 30 days, I made about seven grand and I had built up this pipeline that February I made another about, so that was a January, and then February, I made another like six grand, but I hadn't been working on building the pipeline. So in March, I made like two grand. I was like, wow, this sucks. Like, I've made 15 and three months. But if I would've pulled another six or $7,000 out, like I wouldn't have averaged five grand a month, I would've averaged probably seven grand a month. Big difference. Right. And so I had to get focused again. And so took off again, like April. Like April, I did like an $8,000 month, and in May did a $10,000 month and then June hit and I did like a grand. I was like, okay, stop doing this stupid sht, and it continued for like probably two more cycles, right? Until I realize, oh, you know what? I should hire someone to telemarket, to pull these leads, and then I could take the lead and turn it into a loan app. Bingo. I stopped having the dips and valleys and you see putting people into place to create stop gaps, so revenue continues is what you wanna be thinking about. You definitely don't wanna be sitting out, writing checks out, or setting up bill pays like people are like, well bookkeeper I can pay my bills online. You can, that's for sure, but they're not managing that flow, and you want somebody that gives you the ability to be able to manage your cash flow. Additionally, marketing, you want somebody to be able to manage prospect flow, keep prospects coming in the door. And you wanna hire companies that have proven track records have reviews across like not written reviews, but people are talking good stuff about them in other places. My favorite thing is somebody comes to me because somebody, you know, they heard somebody talking about me, great. In a group, they'll come to me and like, we'll talk. And then they'll be like, do you have any reviews? Motherfcker, didn't you come to me because somebody was talking about my success? Sure. Go read my reviews. Absolutely. I got a ton of them, but you came to me from a review. You know what I mean? Hire companies that have people chattering about them. Good, good, good chatter. Now I've p*ssed a few people off don't get me wrong, but I've never not done what we said we were to do. And we never ever got to a point to where we weren't providing results. Like I would fire people because of communication issues or they weren't doing what they needed to do, or they had unrealistic expectations. Two months in, how come my phone's not ringing off the hook. You're cute. Do you know what I mean? It's never rang before. You've gotten leads. It's just not 10 a day yet. Sorry. Like, so if someone tells you, oh, we are hundred, like we're perfect. No, they're not perfect. Like there are issues somewhere. We're human beings, right? Every marketing company in the world has had issues. You have to find out who fits best with you and hire them, but definitely hire those two processes out as quickly as possible. Along with somebody answering your phone. You wanna run your business? You wanna work on your business instead of in your business, which is the catchphrase or whatever. Do those three things immediately. As soon as possible. You do those three things, you'll DMN8 the day.
What's going on? What's going on? I get questions sent to me in, comments. I get questions sent to me, DMS. They hit me in my DMS, slide into the DMS with some questions. So I wanna answer one of those questions on this episode and kind of give you kind of open your mind a little bit based upon the question that's they're asking. So this business owner, he's just starting out, obviously, he's worried about getting customers, which you should be. That should be your, that should be your number one focus every single day go. Who's got my money as Grant Cardone would say, who's got my money. I'm gonna go get my money. Who's got my money? It should be the first thing you ask yourself every single day. I coached two business owners, two brothers last year. And I was like, do you guys have a conversation about money every single day? Nope. Why not? Isn't that what's on both of your minds? Yeah. So you should start today with, who's got my money. Where's our money? Just start that like, if you got salespeople, you start that day, every single day who's got my money, period. So just starting out, what is the best marketing to start with? Great question. Appreciate that question. Believe that was from Arkansas. Ar-Kansas. So best marketing to start out. If I'm starting a business, I'm doing three things. The first thing is social media. I'm doing a couple of different things on social media. Number one, I am posting about my new venture on a daily basis. If not a minute-by-minute basis, I'm doing this on my personal profile too. So first thing makes your personal profile public. Why? Well, if you post something and somebody comes to you, it's not public, they're not gonna be able to share it. So you're gonna get, "can you please make the shareable?" That's my favorite. That's my favorite comment. It's my favorite comment, especially in private groups. No, you cannot make content in private groups shareable. It's the whole reason that the group exists. Go invite someone to the group, but I digress. On your personal profile, make it public. You own a business, fck the privacy, make it public. Okay. Now, post on social media daily, if not multiple times a day. If you want to know the best way to do it, start posting like every freaking hour. If you're not working post. "Hey, I learned this new thing today. Bought this new piece of equipment today. Check out what I did to my truck. Check out what we are doing with this equipment. Check out this job we're doing." On and on and on and use video. Use video, use video, use video, use video, connect, connect connect. Next thing, go into local community groups and search for your services that you are providing to see if they've been asked about in that group, if they have been, and I don't care how long ago it was, go like and comment. Like and comment on every single post. For bonus points, go into the post and like and comment on every single comment. Why? Your connection with them then puts them in the algorithm of seeing your sht when you do post in that group, or if your friends outside of the group. So do it. And if somebody's asking about your service, now, you gotta lead. Boom! And this is good for Facebook and this is good for Nextdoor. You should be focused on those two platforms, especially if you provide a service. Facebook. Nextdoor. Next thing set up your Google My Business. Well now called Google Business Profile. Go to business.google.com, set up your listing, fill every piece of information out. Be honest. Don't bullsh*t. If you're not open 24 hours, don't put it open 24 hours. If you don't work on weekends and you shouldn't. Don't work seven days a week, people, this is called a business, not death. Don't do it. Set up your Google Business Profile, period. Social media, Google Business Profile, and then update that profile on a weekly basis. Add pictures, add posts. Just do that. Just focus on that. You don't have to go and learn everything there is to know about Google Business Profile if you're starting out. Like just do the activity, just do the activity. Post photos, post photos, post photos, and what you're posting on social media. Here's a pro tip. You can post on Google Business Profiles. The third thing, get a WordPress website. And these are 1, 2, 3, like social media, number one, Google business profile. Both of those are free. Do it, do it, do it, do it. And then when you get some money and you should be able to get a WordPress website for a couple of hundred bucks to start with, and then you can get all the fancy bells and whistles, but get a WordPress website. And every service you provide should have its own page. Don't put all your services on one page. Your homepage should be about your company and the overall focus of what you do, and then you should have service pages for every service that you do and have a contact page, like do that. Don't worry about a gallery. Don't change your homepage every other freaking week. Like, get your homepage set upright. Add to the homepage, don't change it. Service pages, get them set upright and don't change it. Each page should have about a thousand to 1500 words. Should have pictures, should have calls to actions. What are calls to actions? How customers can communicate with you. A phone call, a contact form, like should be throughout the page. WordPress website, period. Get it. Don't go get a Wix. Don't go get a square space. Don't go get something from some company that they provide a custom-coded word website. These $49, $59, $79 a month jokes that aren't WordPress. Like they'll tell you that they're custom versions of WordPress. They aren't WordPress because if you bring it to us or any other WordPress developer, we have no idea what their custom coding is. That's why they do that. Okay. We can't work on 'em. We can't fix 'em. Get a WordPress website, not custom code it. Get a theme that is like divvy, preferably oxygen or Elementor something like that, and have a WordPress website built. Social media, post all the time, Facebook, Nextdoor, interact, Google business profile, set it up, update weekly, get a WordPress website. Do those three things. You'll DMN8 the day,
So we are in a three foundations of DMN8ing your market. The first foundation we talked about was automation, automating processes, things like customer follow-up, billing, review capture, some marketing. There's a ton of stuff you can automate. You set it. You forget it. You might have to, maybe you gotta pay attention to it monthly, but you said it, you forget it. Automating processes like número uno in your business. The next step, delegate processes, like you shouldn't be answering your phone period. Somebody should be answering it for you. Not a digital voicemail, no a human being. Preferably an employee, not a service, but if you don't want to get an employee, then get a freaking service to answer it. You're only gonna spend more money on service because you gotta train 'em, you're gonna get p*ssed off at 'em. Like the list is gonna go on and on. You should get an employee, but get a human being to answer your phone, who isn't you. Do it, do it already. Have somebody pay your bills, do it, do it already, like delegate these processes. And the final step of DMN8ing your market is innovating. Innovating. Taking something and doing it better. Building a better mousetrap, doing it, different, doing it in a way that's more successful, doing it in a way that crushes your competition. Part of our business was a Christmas light business, a Christmas light installation. And we had, there's a, just like every market, there's a ton of competitors. There are landscapers that will hang, you know, hang your lights. Other services. A national franchise that we're in our market and they all did this as we rent you the lights, we lease you the lights, blah, blah, blah, blah, blah. I was like, no, no, no, no, no, no. It's not what we're gonna do. Like we're gonna do us. You are paying us for the service of Christmas lights. So that means no matter what your Christmas lights will be on. And if they're not, you call us and we're out within it in 24 hours, regardless of the day, time, whether it doesn't matter, we're out within 24 hours to fix that problem because you are paying us for the service of lights. You don't own the lights. You're not renting the lights. You don't care about the lights. You just want lights on. So we started doing that as this concierge service and we were able to get our ticket average ticket up to almost $1,500. And we were able to help 200 plus customers in our market because we innovated. In this business of digital marketing, you know, everybody wants to rank page one, wanna rank page one. You know, there are factors related to that. One of 'em is credibility from Google. Like Google sees your website as credible because it answers questions that have information, blah, blah, blah, blah, blah. In service businesses, you have multiple things that have credibility about both the service you provide, and the location. So for instance, I have a page here, Pressure Washing Cincinnati, like that's a page, right? And so my credibility to Google should be both about pressure washing and answer questions to give information about pressure washing and also Cincinnati. Two completely things, two completely different things than I'm putting together. So it should have information about Cincinnati. And so what we've done is we've developed a WordPress plugin that brings credibility signals by using Wikipedia through the Google API, to provide information about the location. So you got the service and the location. You put the information together on the page, boom bada bing. You give Google service credibility, location credibility. It's a beautiful thing. It's a beautiful, beautiful, beautiful thing. And what we want to do is continually innovating. So the next thing that we're developing is a plugin for our clients to have ADA compliance. ADA is the disability act that was passed in the eighties, that related to wheelchair access to buildings. That's what it was built for. But now there are lawyers, bloodsuckers that are out there going after companies suing them if their website isn't ADA compliant, things like reads the page to you and if you're blind, it makes, you know, it could also make fonts bigger, it takes away like sharp contrast if you're epileptic so you don't go into a seizure. That list goes on and on and on. And so we're building a plugin. Those services can cost 50 to a hundred dollars a month. We're building a plugin to add to our clients' websites as part of the service that we provide. So they are ADA compliant. Boom! We're innovating. We're innovating. We are in-no-vating. I have a third plugin that we're developing, which will innovate as well. Basically, internal linking provides credibility links from pages and there are options out there, sure. But I don't like those options, I wanna build our own. So we'll have about four or five pieces of software that can be used to help customers rank be ADA compliant, like innovate. Seriously, you have to innovate. You don't innovate. You do things the same way all the time. Then you're gonna get passed by. You get passed by you're losing the game. So get your business automated, delegated, and innovative. So you can DMN8 the day.
So we are talking about the foundations of domination. What are those foundations? Those foundations are simple. Those foundations are quite simply automate, delegate, innovate. Talked yesterday about automate. Automate processes to get your business to the next level, automate follow up, automate billing, automate Google review capture, automate the process to get your business to the next day or to the next level. Boom, bada bing. Today, we wanna talk about delegate. Delegate things in your business that you should not be doing. Like you should have dollar an hour tasks, $10 an hour tasks, $50 an hour tasks, $100 hour tasks, $1,000 tasks. And you should only wanna be doing those higher level tasks, unfortunately in your business when you first start, you're doing all of those tasks, right? You're answering the phone, paying bills, simple, simple marketing. Like all of these, we don't necessarily need to call 'em menial tasks cause they're not menial, but they're tasks that shouldn't be completed by the individual that's driving the bus. Okay? The guy driving the bus is the one that has the vision. If he's also cleaning the bus, then it takes away from him being able to drive the bus. If he's gotta fill the gas tank, it takes away from him driving the bus. If he's gotta keep the windshield clean, it takes away from him driving the bus. So what are some of those things in your bus you can delegate? First thing you can delegate is answering the phone. You can use a third party system. Although I really, or a third party company, which I don't really recommend that, I recommend hiring someone and either allowing them to work remotely or in your office. I prefer in the office. And then after hours, like it's okay after hours to send somebody to voicemail, but don't send somebody to voicemail during the day. Especially if you're running ads. Stop doing that now. Have someone answer the phone. Like I know companies that they do at 24/7 and that's fine, but at least answer the phone during the day, delegate that task. It's a simple task to delegate. Bill paying, hire a bookkeeper. "But I don't want anybody. I don't trust anybody." Blah blah. Put controls in place. Shut the fck up. Like hire a bookkeeper and shut up. That's one of the easiest things you can do and the smartest things you can do because they can prepare monthly statements to send to a CPA or quarterly statements to send to a CPA. They shouldn't be the same person, and a CPA can review the bookkeeper's work and give you the information. So you have two sets of reports and you have a set of eyes watching the bookkeeper, right? It's good. It's genius. But you should have that delegated. Those are some of the foundational pieces you should get delegated. Third piece is your marketing. Like unless you know, marketing, you're a marketing wiz, you're a marketing genius. Don't do frigging marketing. And if you are marketing genius and a marketing wiz, then do marketing and have other people do everything else. Like don't try to do everything. This ideal of a business owner has to come in and know everything is ludicrous. It is crazy. Like where did this come from? Go to a doctor's office, and the doctor is in charge of seeing patients. Is he trying to fix the computers? Hell no. "But a doctor makes so much more money." He also focuses on one thing, and hires out everything else. And in a physician practice, they don't make money right away. They have a ton of expenses. How do they overcome that? They get credit lines. They are bought into what they are going to do. They are sold into what they are going to do. We are scared shtless as small business owners. It's time to stop being scared shtless, delegate tasks that you can make you money and DMN8 your freaking market. Otherwise you're gonna be in the same place that you are today in three years, seven years, ten years, because you're afraid to take the next step. "Cash only is all I do. I don't buy anything without cash." That's just fcking stupid. It really is. There, I hurt your feelings. Go watch, go listen to Dave Ramsey's podcast. You can, you can commiserate with that sht over there. Look, I'm looking to DMN8 my motherfcking market. I'm not looking to be an also ran. And so if I'm looking to DMN8 my market, I wanna take every advantage that I can to DMN8 my market. So I'm gonna automate processes and I'm gonna delegate processes because if I'm doing something that takes my time away from me making money, then I'm doing myself a disservice. And I definitely will not DMN8 the day.
Utilize automation in your business to DMN8 your market is by using a CRM and a CRM that has automation. A CRM can perform follow-up, it can perform sales, it can do all kinds of things to help you DMN8 your market, grow your business, and get to the point of success to DMN8. Automation can be utilized with pricing, many pricing tools out there where customers put in basic information and they get a price range or they get an estimate of the price. Don't get caught up on thinking, "Ooh I gave them this price, so I have to do it at this job." Well, that's why you have communication in life, so you can communicate and set expectations and do those types of things. But utilizing automation in customer follow-up, utilizing automation to provide quotes, using automation for billing, using automation for review capture, using automation for social media posting, like the list can go on and on and on. These are all things that you can set up once or you can set up monthly. And like that automation just begins to happen. One of our big undertakings right now is setting up a CRM, not only for our business before our clients, so we can manage client communication with their customers. And eventually, we're gonna roll out a sales and marketing CRM to every client, have them be able to manage through us their relationships. So they'll get our automation and they can get our messaging, but it's in their CRM platform that they're touching that customer consistently. You see if you are not being aggressive, if you are not being in front of that customer on a continuous basis, then somebody else does it, you lose that customer. If you don't send out billing, when you complete a job, then it may take you longer to get paid. If you're not asking for reviews constantly, continuously through text and email, then you're probably not gonna get a review. That list goes on and on and on. See if you can automate it, you can set it and forget it. It gets done. But if you don't automate it, you gotta remember to do it. You gotta tell yourself, you gotta put it on a calendar, you gotta set reminders. The list goes on and on and on and things that you have to do on a daily basis. Your time is limited. There's only so much time in the day. So will you get to everything? And that's where automating comes into play. To be able to automate these processes, to be able to get you to the point of success that you free up time, you buy back your time to be able to reinvest that time either in your business or in your personal life to grow, to be able to get to the next level. You wanna get to the next level of your business, automate processes. You automate processes, you'll DMN8 the day.
Soon as you are born, the end of your life becomes quicker. It's very morbid, kind of depressing if you think about it too much, don't think about it though. Here's the thing, time is a valuable piece in our lives. In fact, most would say, and dare I argue, it is the most valuable piece in our life. We should, we should look at it as such. So what do we do? Well, we should value our time. Value others' time, value other people's time, and value our own time. Right? Very important. Time is a non-renewable resource. You can always make more money, but you can't make time. And the problem is as business owners, we get stuck in this rut of thinking, we don't wanna spend money, we'd rather spend time. No, you'd rather spend money and keep your time. In fact, I'm at a point in my life where I wanna buy back my time. Like there's sh*t I don't wanna do so I pay others to do it, or I automate it, or I delegate or innovate to make sure I don't have to. Time is very valuable. So what are some ways that you can follow or what are some steps you can follow? What are some things you can do to not only value your time, but save your time and keep your time as that valuable resource? Number one, follow a schedule, follow a schedule. Like everything you do should be on your calendar. Everything you do should be on your calendar at an event a couple of weeks ago, we talked about time budget. We talked about having budgets that are related to our time that keep us focused on what it is we need to accomplish what it is we need to do. So knowing what we spend our time on can help us focus on getting that time. We need to do the things we want to do. Knowing your time allows you to maximize your time. So how do you do that? You follow your schedule. If it's not on the schedule, don't do it. That's pretty aggressive. Yes, but it allows you to take control of your time. The second thing, is don't allow phone calls, emails, or texts to blow up your day. Don't allow it. This is one of the hardest things for me. I wanna solve problems. I wanna solve problems. Now I get an email at seven o'clock at night. I wanna respond to the email, wrong. You don't need to respond to an email at seven o'clock at night, respond to the email at 9:00 AM, or whatever your dedicated time is to respond to email. There are a lot of people that follow first in email, and then they don't look at their email for the rest of the day. Honestly, our business doesn't work that way, but if yours does follow it, the same thing with texts, the same thing with phone calls. Just because somebody calls you on the phone does not mean they get your time. Don't answer every call. Don't respond to every text. Don't respond to every email because it is not that urgent. What is urgent? Stuff you have to get done today in order to get the stuff done today, you have to do the activity. You're not doing the activity. If you're jumping, not doing that activity. And honestly, if people get upset because you're not responding to their email, text, or phone call, they don't value your time. And if they don't value your time, then you can't value theirs. Yeah, it hurts. I know. So follow, follow a schedule. One of the biggest things for me that I've hated, hated, hated, hated, but I've succumbed to it. And that step two is to give people calendar links to schedule your time. It's amazing though. It is amazing. You gotta go into the program, set up when you're available when you're not available, and then you give them a link, and then they can pick when they wanna schedule time with you. You can request them to provide you with information for that time. Like, what is it that you wanna discuss? What do you wanna accomplish? What are your goals of this call? Things like that. But then they are scheduling the time. You don't have to go back and forth to come up with the perfect time. And so following a schedule, providing a calendar link, and really honing in on your time. If you take value in your time, people will then see your time as valuable. But if you don't, no one else will. You wanna DMN8 the day? You wanna get ahead of the curve, see time is that valuable non-renewable resource. And once you do, once you do that, then you'll definitely DMN8 the day.
So we're talking about lead generation, how to utilize lead generation to grow your company. And I'm gonna say it one more time, Garrett. Lead generation is the lifeblood of your company. If you don't focus on lead generation, your company will die. It's kind of like if you go without oxygen, I don't know what is two, three minutes you go without oxygen, you begin to die. There's some crazy that can go underwater and like sit for seven, eight minutes. That's not me. But eventually, without oxygen, they will die. The same thing with your business without leads, it will be no more. So focus on being the chief lead officer in your business. Two days ago, if you didn't listen, go back and listen to that episode, utilizing Venmo to create penny leads, bang, bada bing. I mean that's mind-blowing and I didn't come up with it. I'm just, putting it out there. I mean, every lead strategy that there is, I haven't came up with cause it's been somewhere, some way by someone and that's to think about business, but you have to do them to create a business. Yesterday, I talked about using affinity relationships and referrals to create a business as lead generation because we get, we get lost in doing that. And, today I'm gonna talk about one of my favorite ways and how I cut my teeth in sales, is the phone. The phone needs to be utilized in lead generation. I'm gonna tell you how and why. It needs to be utilized in social media, it needs to be utilized in texting, and it needs to be utilized in calling. One of the things that we're working on in 2022 is building a call center to help our clients attract commercial leads. Why a call center, because a call center gets immediate results and it finds people that need your services. Even though they may not be thinking about it. Call centers are legit and still great ways to generate business via telemarketing. When I was 19 years old, that's how I learned sales. Telemarketing lawn care worked for a company called ChemLawn, who is now TruGreen. I started selling lawn care on the phone and it taught me how to handle objections. Taught me how to take a no and turn it into a yes. And it taught me that selling was a great way to make some freaking money. And so on a daily basis, you need to be utilizing your phone intentionally to not only follow up but to create lead opportunities. I'm gonna explain why so or how I should say. So let's say most everybody listening to me provide some type of home service trade, and who has access to homeowners. What group of people have the most access to homeowners? Real estate agents. Second, maybe property managers. And so we should be focusing on having conversations with these types of people on a daily basis. They don't have to belong, drawn-out conversations, but introductions and "Hey, my name is. Who does that? That's Eminem, right? My name is, my name is, Hey, my name is, right. We need to have those conversations via phone calls and texts with real estate agents, five per day. If you need a guide on what to do on a daily basis, go check out my book, Dominate your market in 90 days, I wrote this in September of 2019 to help guys who were starting out, businesses needed a jumpstart, but it also helps guys to develop up a 90-day habit of what to do on a daily basis. It outlines what you should do, how you get it, what you say, all that, all that stuff is in this book. If you have Kindle Unlimited, it's free. If you want the paperback, it's like $5.97 cents on Amazon. I think if you, search my name and Amazon, the book will come up. If not, it's Dominate your day, I'm sorry. Dominate your market in 90 days, it's a quick read. It's an easy read. It's a guide. It's a daily guide. And in that guide, I talk about calling five real estate agents or five property managers on a daily basis. I teach you how to find where those property managers are or real estate agents. And really it's easy to find real estate agents. You just go and look up the realtor association, right? And you'll start getting all these names, realtors. Then you go to Facebook and you find that person on Facebook find their business page. Realtors have to be contacted. So you're gonna find their email address and their phone number. So you reach out like you reach out, you call them on the phone, then you text them, then you email them. Like all of that together. All of that together is how, is how you get in front of them, and you do the things necessary to get them to know who you are. Cause that's really all you're trying to do. See a lead isn't a sale. A lead is an inquiry. A lead is an opportunity. And so you wanna create these opportunities on a daily basis. We wanna generate leads on Facebook. We wanna generate leads on Google. We wanna gen, and that's great. And that's great, but don't forget that the phone is and should be the backbone of how you create leads. Like you should be able to pick up your phone. You need to get five leads today. You should be able to pick up your phone and get five leads. If you can't do that, then you need to start exercising that muscle to get good at generating leads via the phone. You want to grow your business in 2022, you want to have a business that DMN8s your market. Focus on lead generation, utilize the three things that I've given you over the past three days, Venmo, affinity relationships, and utilizing the phone, and you'll definitely DMN8 the day,
Talking about ways to generate leads for your business. I've said it in the last two episodes and I will say it again. Leads are the lifeblood of your company. You wanna be successful. You wanna grow your business. Focus on generating leads. Like there needs to, everybody wants to be the CEO, the chief of executive officer be the chief lead officer. You wanna grow your business? Focus on leads. You get enough leads in the door. You can do whatever the hell you want. Every business that I've ever owned. Focus on leads, the money comes. It's amazing. It's freaking amazing how that works. Focus on leads. If you're not focused on generating leads. If you're not focused on getting prospects in the door, you won't grow your business. You won't DMN8 your market. You get your butt kicked. You'll be doing something else in another year. Focus on generating leads. So I wanna help you. I wanna help you with some ways to generate leads. If you didn't listen to yesterday's episode, go back, listen to it. I tell you how to generate leads for a penny. Boom. It's easy like a piece of cake. Today, I wanna talk about affinity relationships, affinity relationships, how to generate leads through affinity relationships. What are affinity relationships? Affinity is knowing people that know, right? People that kind of have the same customer that you do, but you don't do the same service other trades if you're in the trades. Right? So some of the most successful people that make money and I'm talking about seven digits, eight digits a year are connectors. I mentioned Ryan Stewman. I think two episodes ago, Ryan Stewman is a connector. Like, that's what he says, his superpower is. He connects people, oh, this person does this. This person needs this. Let me connect you. Right. Connectors make money, right? Why is that? Because you give value to someone without expecting anything in return. And now that person you gave value to kind of feels obligated to somehow give that back. I owned a mortgage company. I've said that probably a million times on this podcast, but I've owned a mortgage company back in 99 to 2007. And one of the ways that we generated leads, we generated new home buyers. And so what we would do is we would call the higher-end apartment complexes in our market, where we knew that you had to have like a 680 credit score plus, and you had to qualify with income. Basically, people were in those apartments that qualified for houses. Boom. So we started calling the people from the apartment complexes, and, Hey, we can get you qualified for a new home loan. Well, I'm not interested. I'm not even looking for a home. That's great. What we can do is show you what you can afford and get you qualified. And then if you're interested in pursuing it, we can introduce you to a realtor. So what we would do is we generate somewhere between 15 to 20 weekly new home buyers that were prequalified. And what do people that are looking for homes need, they need a realtor. And as a mortgage company, we wanted to get leads from realtors. We wanted realtors to tell their buyers, Hey, you should use this company to get pre-approved for your mortgage loan. But the old antiquated things didn't work going and taking rate sheets, dropping off donuts. It was a bunch of crap. It was a bunch of BS. It did not freaking work, so we decided we're gonna give them something, and in return we want something it's called quid pro quo, which is more of a legal term, but quid pro quo this for that. So we'd generate these leads. We'd get people pre-qualified to buy a house. All they needed was a house. We'd call realtors. Hey, I have an individual that's looking for a house. Great. Great. We give 'em the first one, don't even ask for anything in return. We'd give 'em the second one, and then we'd say, Hey, do you have any customers that need to be qualified to buy a house? And, oh, I got a realtor. Does that realtor give you leads? I've given you two so far in the last 30 days. Boom. If they wanted to keep getting leads, they started sending us leads. If they didn't wanna keep getting leads, they didn't send us leads. It was pretty simple. So we had a network of about 20 real estate agents who was sending us leads. We didn't have to give 'em a donut. We didn't have to give 'em a free and race sheet. We gave them something and they felt like they needed to give us something back. Same thing with you. You know, somebody that needs something, you refer the service and you don't just tell that that prospect to call the service, you get their information. You call that service provider and say, Hey, this guy, this phone number, this address needs your service. Boom. Now what's gonna happen is you do that consistently and continuously. They're gonna start referring you to be the center of the referral product of the referral system, and those referrals will start flowing to you will like a river of gold and it is a river of gold. You just have to be looking for opportunities and connections. So you can send people money and in their own return, send you money back. You wanna DMN8 the day, get your mind right, and understand what people provide, what services the people around you need. And you'll definitely DMN8 the day.
Yesterday, I talked about setting your goals related to lead generation to lead gen, cause lead gen is the light blood of any company. It's kinda like oxygen. We need oxygen to breathe. Our companies need leads to grow, right? So let me give you, this mind-blowing tip on how to generate leads for a penny. Leads for a penny. Here it goes, ready? You ready for this? Might, might put some like, some music in there that's suspenseful. Oh my God! Leads for a penny. What are they seriously? I'm not this ain't clickbait leads for a penny, Venmo. But, but we gotta report Venmo. If it's $600 if I hear somebody say that I'm gonna smack 'em in the face. Number one, you own a business, right? You own a business. And any revenue that you get, you have to report. You have to report the revenue. And if you're not reporting the revenue you deserve to go to jail, you deserve to get in trouble. So anybody that says, oh, I'm not gonna take Venmo cash up, whatever, blah. Cause I I'm gonna get taxed by the IRS. Shut the fck up. You get cash, you get a check, you get a credit card, you gotta report the motherfcking income. Right? So quit worrying about that stuff. All that stuff is just noise. And it's related to business accounts, not personal accounts. So read the sh*t, understand it before you start bellyaching. All right? Venmo, penny leads, here's how, you go to the Venmo search function. Go to the Venmo search function. You can search for a couple of different things. Let's say your customers are restaurants, right? You could put in restaurants and see what restaurants pop up. Okay? You can also put in a phone number. Venmo is attached to a cell phone number. You can put in phone numbers of people you know that own businesses and pop, right? You don't have a list of businesses and their cell phone number, business owners and their cell phone numbers contact Dope Marketing, Dave Carroll. He'll get you a list. And then boom bada bing. What you do is you put that in, you click on the Venmo account of those that do have a Venmo account, which I mean a lot of people have a Venmo account. Garrett, do you have any friends that don't have a Venmo account? One? He's got one friend, right? Everybody's got a Venmo account. Even, even the old man, 49 years old. I got a Venmo account. We got Venmo accounts, right? So you click on the Venmo account. You go to pay, you put in a penny, 0.01 and you list your, you put in the message. Hey, do you need boom, your service, right? Why is that important? Because when you get a Venmo, you get a Venmo, you get a notification. Where's that notification pop up, Garrett? Your phone. On your phone. What if your phone's locked? Does it still show the Venmo notification? Yeah. The phone screen is locked and you get the Venmo notification that you got paid with the message. The message pops up too, doesn't it? Yeah. So, instead of texting people, which you have to go through a bunch of crap to be able to text people, and the federal trade commission and the FCC are working together to try to make it illegal for text marketing. I mean, they're always raining on parades. I got you. I got you. Here's how you get into a business owner's phone your service for a penny. Venmo, search, add business name, add person name, add cell phone. One of those three. If there's, if there's a Venmo account that they have attached to any of those three, it'll pop up. You send a penny, put your message in, do you need boom? Do you need boom? It's one-touch penny touch. Not many marketing touches that cost a penny. The Venmo trick works. You wanna DMN8 your market? You wanna get leads. You wanna generate leads for a penny. Use Venmo, do it consistently DMN8 your day.
So a lot of times as business owners, our number one primary concern is generating leads. So what I wanna do over the next three days or so probably three days is I wanna talk about lead generation. I wanna give you some specific ways to generate leads. The first thing I wanna talk about is setting goals for lead gen on a daily basis. So how do you come up with that goal? Well, the first thing you do is you determine what your macro goal is and that macro goal is probably revenue. So let's say you want to do, we'll call it a hundred thousand a year because I don't want to have to get too deep into math, right? Let's say you wanna do a hundred thousand dollars a year. You have an average ticket of $500 and you close 50% of your leads. Okay? You know that 20% of your business is gonna come from repeat, referral, basically your customer database, right? So we take out the 20%, which is 20 grand year, you're at $80,000, you have a $500, average ticket, $500, an average ticket. So basically you take that 80 grand, you divide that by $500. Now, the reason why I did a hundred thousand is to make this freaking easy for me, and I just made it hard cause I reduced the 20%. So anyway, $500, divide it into 80 grand. How many jobs do you need to make? 80 grand, 160, right? You need 160 jobs. Your close rate is 50%, so that means you need two leads to get one job, which that means you need 320 leads. Let's say that in your market, you have 10 months out of the year that you can work 10 months out of the year. We're gonna use 20 days a month. So that's 200 days. You need 320 leads, right? 320 leads over a 200 day period to hit the hundred grand. It's not too bad, right? 320, 200 days. That's 1.6 leads per day. You need to generate two leads per day. You need to generate. So every a hundred thousand, right? So if he times up by five and you wanna do 500,000, you know, you need eight leads per day to hit that goal, right? And obviously, you can adjust the close rate, you can adjust the average ticket, you can adjust those things, and that gets you back to what your daily lead goal is. But see too many times we set a goal. I wanna do a million dollars a year and we don't know, we don't have a map or a plan to get to a million dollars a year. Right? Here's the other thing we don't track how many leads we're getting on a daily basis, and lead generation is the most important to developing and establishing a consistent business. If you don't have a consistent flow of prospects who are interested in services that you provide, you're not gonna have a business cause without customers, it's not a business without somebody paying you, it's not a business. It's a plan. It's an idea. It's a hobby. It's not a business. Okay? So the first thing you do when it comes to lead generation is how many freaking leads do I need? this isn't a throw it against the wall and see what sticks, this is a let's determine how many leads I need on a daily basis. When I was 22 years old, I started in the mortgage industry and I was told that I needed to go find five leads a day. Like you need to go find five leads a day. Now I didn't have a goal of how much money I wanted to make. Cause my goal was I wanna make as much f*cking money as possible. That was my goal. Okay. So I was told, go get five leads a day. So that's what I focused on. I was told by, I'm in Ryan Stewman's Apex coaching group, and Ryan Stewman preaches five leads a day to build your machine. Like there's something to that five leads a day. So if you focus on getting five leads a day, then you're focusing on getting to the numbers that you want to get to five leads a day, right? Five leads a da, you have a $500 average ticket and a 50% close rate. You're gonna make $1,250 a day at five leads a day, which is about $25,000 a month. It's not too shabby, right? You wanna make more money than that. Focus on getting 10 leads a day, 15 leads a day. Those types of things. When we closed or when we sold pro serve in 2018, we were averaging somewhere between 15 to 20, this is on average leads per day. And the way it broke down was Google got us about 50%, not all ads, some SEOs, some Google maps, ads, Google got us about 50%. Our customer database got us about 30%. And then the other 20% came and customer database, I mean repeat referrals, that kind of thing. And, then the rest of our business came from signs, social media and you know, seeing our truck, I was in a McDonald's drive-thru one time and some lady calls my phone. I answer the phone. She said, yeah, I'm interested in a Christmas light estimate. I was like, great. Where did you hear about us? She goes, well, I'm in the drive-thru two cars behind you. Awesome. So our leads came from things like that. 50% from Google, 30% from our customer database, and then the remaining 20% from signs, social media, wraps, all that good stuff, right? That was 100% that's where 100% of our leads came from. One glaring misstep on our part was we didn't have five lead sources that gave us at least 10% of our business. Like we should have had five lead sources giving us 10% of our business. So when you're thinking about lead generation, you need to think about how many leads do I need, right? And you need to think about how many sources you can create of leads that give you at least 10% of your revenue. Then, then you can start that next step of how to on the lead generation, but get the plan down, know how many you need. Let's DMN8 the day.
End of January 2022. I hope that the year has brought you newness new ways to think about things, new opportunities, new perspectives, things that you can add to your life and make it better. You see that's what we have to do on a continuous basis is create an opportunity that makes our life and other lives better. And when we focus on creating opportunities for others, then the money and the success and the opportunity for us will come our way. Don't be inward, be outward. And if you look at it from your, the perspective of your business and how you operate your business, how you run your business, when you focus on those outsides, when you focus on improving those that are external to you, when you focus on providing opportunity, when you focus on providing things that matter to them, and you really drilled down and get intentional on being of service, then the things that you want, money, success, fame, whatever those things are, will come back your way. You see as people we're selfish, we're selfish bastards, and we worry about ourself, and we don't worry about much more than that. And by ourself it could be you and your family. Not talking about singular you, but sometimes it is singular you. Some people are selfish bastards to themselves and not even encompass their family into that. But if you wanna achieve generational change, you wanna achieve things that you only thought were dreams and not possible. That's when you have to focus on improving the lives of those around you so that your life can be improved. You see the external work is what's gonna be brought back to you and we get too caught up in what we need to do for ourselves, how we have to, you know, make this happen for ourselves. And sure the old adage is true. You have to take care of yourself before you can take care of others. But I'm talking about more than just taking care of ourselves. I'm talking about giving, I'm talking about providing opportunity. I'm talking about being a source of light to others. I'm not talking about making sure you're well, making sure you're safe, you know, put your mask on before you help someone else put their mask on. Yeah, absolutely. But then after you got your mask on, go provide an opportunity. Go provide a light, go provide things that other people need to be successful. That's when you begin to dial into what your life should be, what your purpose is, and when you find purpose and when you live purpose, you'll DMN8 the day.
In life, in business, relationships, whatever we are motivated by two things, pain and pleasure. It's what motivates us. You think about it, it goes down to those foundations. You're motivated by pain. You're motivated by pleasure. And the great David Goggins says, "motivation is sh*t because motivation is just what gets you started." So something happens to you that causes pain, you're motivated to remove the pain, something that happens to you. That causes pleasure. You're motivated to continually create that pleasure. That's why when you make money, it feels good, you wanna continue to make that money. When you get kicked in the nuts, you never wanna get kicked in the nuts again. When your parents tell you, don't put your hand on the hot stove and you do it anyway, you never do it again. We're motivated and instructed by two things, pain and pleasure. And the problem is they all go back helping to create your mindset and mindset is the most important thing to help you to gain success. You see when your mindset is focused on success and pain happens, you're gonna have a motivation to not let that pain occur again, but your mindset is gonna keep you focused on where it is you need to go, or you focus on success and something pleasurable happens. It knocks you off your game. Maybe your focus on building the best physical version of you. And you have some buddies in town. So you wanna go hit at the bars with them and you get a little rowdy, have a few brewskis more than you should, or have brewskis than you shouldn't have. Like the pleasure, it's easy to perpetuate, but your mindset keeps you focused on what the goal is. You see Burton Hughes in a talk he gave to, apex member here recently said "that most people die at 25, we just don't bury them until they're 75." And the problem and what he is stating with that is we get wrapped up in what, what it is in our lives that we think matters. And we let negativity creep in and that's where the motivation it's over. Like you let negativity creep in. You let negativity tell you, you don't deserve something. You can't achieve something. You can't do something. Then it's about mindset to get you back to where you were. And a lot of people in his quote, "most people die at 25, we just don't bury them until they're 75." What he's saying is the negativity, the negativity stops them from living. It keeps them from achieving their dreams, keeps them from achieving their purpose. So what you have to do is be focused on you and what you can do to make yourself better. That mindset of renewing yourself daily of getting into the trenches and making sure that you're achieving what's necessary. That accountability mirror, that David Goggins talks about. When you're looking at the accountability mirror, are you proud of yourself? Yes or no. If you're not making the changes to become proud of yourself if you are then do then give yourself levels to step up to that next level. But your mindset has to be in place and it has to be solid to help you get to where you want to be because motivation's gonna be there and it's gonna be fleeting. But your mindset is what's gonna help you achieve when the chips are down. So resolve to be focused and to have that mindset of them never gonna fail. That's the true character of a successful individual. I'm never gonna fail. That means you're gonna have failures. You're just not going to stop because failure is the stop. When you get pushed back, you reset, you move forward, get pushed back again. You reset, you push forward. Change your mindset, you change your life. You change your life, you'll DMN8 the day.
Coming up on the end of the first month of the year. Hopefully, you're, reviewing your goals, looking at your goals, and determining what you've accomplished, what you haven't accomplished, what you need to accomplish. But there's a breakdown with goals where people lose sight and can't achieve them. It's widespread. It happens more often than it doesn't. The idea with goals are they should be measurable and attainable, and in order to measure them, you need to break the goal down to the least common denominator. Like you might come in, you know, 2021 you came in at the end of the year, and you're like, you know what, I wanna do $500,000 in revenue this year. I wanna make 200K in income this year. Like what, whatever that goal is, right? Well, if you look at it from the elephant, the whole goal, it's hard to attain, you know, like that's why, if you hear NFL coaches, even college coaches, they'll be talking about the next game, even though sports reporters are like, so are you, you know, do you feel like you have a good shot at the playoffs? Playoffs? You talking about playoffs? When they worry about the next game like they get done with the game, they're not thinking ahead, three weeks, a month, and a year they're thinking to the next game. What can they do to prepare to compete in the next game? And with goals, you have to break it down to that level. Like, what did you do today? What did you do tomorrow? So like I every week have a goal of revenue, new revenue that I have to, that I focus on. I don't wanna always achieve it, but I focus on getting that number every single week. And I really got focused on that this year, this month looking at our numbers on a weekly basis of what my new revenue goal is. A lot of our stuff is monthly recurring. So I don't look at the total revenue. What I do is I look at what I'm bringing in new revenue-wise, and I do that on a weekly basis. For you, it might be looking at number of leads on a daily basis or number of jobs you complete on a daily basis. I had a conversation, it was actually an email conversation with a client today and we were troubleshooting something and I asked them, do you track your leads on a daily basis on a spreadsheet, like pop up a Google sheet and every day, write down how many leads you got. You don't have to write down where they came from. Just write down how many leads you got, how many calls, how many forms, because then you can take that information review in a month, review in three months, review in a year, reviewing two years like you know what that day should expect. And you know what you need to do in terms of growth. Having those numbers and tracking those numbers help you be able to obtain goals. Again, the goal needs to be measurable and it needs to be attainable. Doesn't need to be easy, needs to be attainable. If you did a hundred grand this year, don't say you're gonna do a million next year, just by showing up. Like you got to have a plan in place to be able to 10X, that number. Not saying you can't do it, but I'm saying you need to have a way to get there. So when goals are measurable and broken down to their least common denominator, and when goals are attainable, not easy, but attainable, more likely than not to achieve them. And you get broken down to that least common denominator and you have something that is in your sites. That's when you're gonna DMN8 the day!
You listen to David Goggins, he'll say things like motivation is sht. And I don't necessarily disagree with that. Motivation is fleeting. It really is. We look at and we wanna be motivated. But really what we mean is we wanna be, we wanna develop discipline. And so motivation versus discipline, like where are you at in your life? Do you have to be motivated? Does somebody have to like, get your fire burning every day? You know, I'll listen to, Ryan Stewman as a daily podcast, the Rewire podcast, it's got some inspiration, it's got some motivation. It also has some real talk. Get your mind, right. Get your head right. And that's really what you need to be doing on a daily basis. You don't need a rah-rah. You know you don't, you don't need to walk in to, listen to a head coach, tell you, you're gonna win this game and get everybody pumped up and ready to run there, you know, run their head through a wall. What you need is you need the ability on a daily basis to know, okay, I'm gonna take this day, and now I'm gonna kick this day's and here's how I'm gonna kick this day ss. And that's discipline, that's not motivation. We all love the motivation. We all love going to events that get us pumped, that get us psyched up, and get us jazzed up. But at the end of the day, the discipline is what's going to win out. Discipline is what's going to give you success. Discipline is what's gonna give you long-term results. The motivation is David Goggins will say sht. Motivation is fleeting. Motivation gets you started. Motivation is the match that lights the fire but keeping the fire burning takes discipline. If you build a fire, you're building it in a way to try to keep that fire burning. The motivation is the match that lights it, and then you stoking it and putting logs on is the discipline. So what do you have to do in your life to change from being motivated to do something, to being disciplined, to do something? We all have those areas. We all have them. We all have the area where we need to be kicked in the ss, where we need to be kickstarted, where we need to be focused. But no one, no one is gonna get you more focused than yourself. Understand what your goal is, understand what the result that you want to achieve is, and then how do I go get it? If you think about it on a daily basis, you break down the activity, you need to perform on a daily basis. You're gonna get closer to your goal every single day. And after 30 days, you're a lot closer than you are than you were 30 days before. After 90 days, you're a lot closer than you were 90 days ago. And that's how discipline works. Doing the same thing every day to achieve a result. Do you need motivation in your life or do you need discipline? Odds are you need discipline. And if you develop disciplines that will help you be successful. You'll DMN8 the day!
I had a call with a client, I think a day or so ago. And, the was bad. It was really bad. Basically, it was starting the week going from fully staffed to not staffed at all. He had a situation to where all of his employees walked out. He was contemplating a lot of things, business, how to continue. I can remember those types of things. Sometimes you contemplate life in general, you know, but as we begin to talk, I begin to tell him, look, man, you've overcome adversity how many times in your business, And you can look back at those times when you got smack in the mouth, and your ability to overcome adversity puts you ahead of where you were at then. How many times did that happen? Named off a number. I was like, exactly. That's how you're wired. That's how successful business owners are wired. We don't let adversity keep us from what's ours. We don't let adversity keep us from being successful. We take the steps necessary to overcome the adversity. That's what sets apart winners from losers. Had an individual make a comment one time, "I wish I had your life." Well, no you don't. What you wished that you had is all the good sht, cause you don't want all the bad sht. And unfortunately, a lot of people only see the highlight reel and when they only see the highlight reel, they think that the highlight reel is easy to obtain and it's not the highlight reel that takes work. It takes constant effort, takes constant struggle. You get kicked back a few times. You turn around, you keep going. But the adversity is what builds you into a strong character that can handle anything that comes your way. And so I'll always, my wife always jokes with me. "Do you want their life?" And I don't want anybody's life. Sometimes they have things that I want, but I don't want their life cause I don't know what they had to do to get to where they're at. I like my life. I like the fact that I've been able to overcome and I wanna continue to be able to overcome. Sometimes I want their sh*t. I just don't want their life. And so knowing that I can overcome adversity tells me I can have whatever I want. It's the same thing with you. Think about all the times you've overcome adversity. You were in the adversity. Man, am I ever gonna get out of this? This really sucks, blah, blah, blah, three months later, where were you? You were out of it. Most likely adversity doesn't last that long. And if it does, you're eventually gonna be out of it. At some point, you came out of the adversity. You might be in adversity right now. Think back to the last time you were stuck in the pile of muck. Didn't know if you were gonna be able to move and eventually slowly you came out of it, probably stronger, tougher, wiser, more reserved, or resolved I should say of being a better person of overcoming more of achieving more. That's what adversity does. It creates that resolve to be the best you can be. And so next time you get smacked in the face. I don't necessarily say embrace the adversity, but understand that you're gonna learn a lesson, take the lesson on whatever that lesson is. Do better, become the best version that you can at that time, and move forward because the adversity is what makes you strong. The adversity is what's gonna make you DMN8 the day.
Having a conversation today with somebody who's starting a business. And he asked me if you could give me one piece of advice, what piece of advice would you give me? So as always, it comes down to one thing and that's just taking action. We live in this world of thinking and overthinking, you know, there's anxiety and depression and all kinds of things that we deal with. And it's caused because our thoughts are just compounding. And as humans, we have that yin and yang, the good and the bad we can, we can complicate and we're critical thinkers, but that's both good and bad. We try to, we try to reason. We try to, we, we try to determine. When all along doing all of that keeps us from the success from taking action. Now not all action is going to give you success, but success is only gonna come from action. No one ever planned out a billion-dollar company. Let me say that again. No one ever planned out a billion-dollar company. So what do I mean by that? "Gary they had a plan." I'm sure they had a plan, but they didn't create a plan to a billion dollars. They took action to a billion dollars. How do you know that? Well, cause there's missteps along the way. And if they would've had a flawless plan there, would've never been missteps, but that's the whole idea of business ownership. You get punched in the face. You reset, you take action. You don't go back and you try to think, see, and that's, that's our biggest problem. It goes back to when we were kids. When I was a kid, my grandparents, they had this, four, it was a three-season room, but my grandpa made it a four-season room cause it had this hella fireplace. Like, he could run you out. If it was 10 degrees below zero, that room would be 90 degrees. He could do it. Well I had 39 cousins and during the holidays we would be at their house and the holidays were cold, Christmas, New Year's. And I remember there was one holiday and in that room, we were playing some type of sport that we shouldn't have been playing probably. The adults were in the other parts of the house playing cards, I'm sure. And the ledge of that fireplace was third base. And I can remember going from second to third base with all my mite, so I wouldn't get out. The problem was you have the time to stop so you don't run into the fireplace. So I didn't have enough time to stop and I hit the metal grate, and you know what happens when heat and metal come into contact, they're hot as balls. So my right arm didn't have skin for a few weeks. And so every time I was in that room, I would tell myself, do not get close to the fireplace. Don't do it. Don't get close to the fireplace. I never played anything in that room again. I told myself that was a bad thing. And that's what happens as business owners, something happens to us and we don't wanna get burnt again. So we don't ever do that one thing. I used to work for an individual that they didn't want to have employees. Like they didn't wanna scale up at all, but yet they hired me to scale up, but they didn't wanna scale up. And it was a rough first 12 months to get them to the point, to be able to scale up. Why didn't they wanna scale up? Cause they had an employee that sued them and won money. And so they never wanted to deal with an employee ever, didn't wanna deal with an employee. And it kept them, it limited them from taking action and they never could get past that until I took 12 months of my time to get them to trust me so that we could hire employees and by hiring employees, their business totally changed. So what is it that you are not wanting to take action on? What is it that you're afraid to get burnt on? Why are you afraid to get burnt on it again? That's the whole idea of business ownership. Something bad happens. You recollect you come back. Okay. How do I do it to where it doesn't kick my ass? Let's go. If you do that, if you take action and you're constantly not overthinking it, you're gonna get to success. But if you're always thinking and thinking and thinking, you're not taking action, you're not gonna see success. So you wanna be successful? Take action. You take action. You'll DMN8 the day.
So it's January 2022, and we're talking about getting your business to the next level, doing the things necessary to get your business to the next level. And we've covered a lot of topics. We've looked at a lot of different things. I've hopefully given you one to take away from this, but I wanna really end it on this note and that's don't do this alone. Doesn't matter if you're a solopreneur or you got 15 employees. Do not try, do not try to own and operate a business by yourself. Huh? That's right. Have partners, have people that you trust have something around you that gives you a space to be able to provide ideas that provides you with the ability to get focused on what it is you do well, have those around you, help you grow your business. Maybe it's a marketing partner. Maybe it is a vendor. Maybe it's a trusted advisor advisory group tax professional, a lawyer, all those things you need. So don't try to do it by yourself. Have a mechanism in place so that you can get advice. You can find out information. You can be the CEO without being the know-it-all, and that's where business owners fall into peril. They think they know-it-all. They want everyone to think they know-it-all. And at the end of the day, there's no way you can know-it-all. There's no way anyone can know-it-all about their business. That's why, if you look at a large corporation, let's say a fortune 500 company, there's 3, 4, 5, 10 individuals that are C level, they're chief something officer in that company because the CMO isn't in charge of finances, that's the CFO. The CFO isn't in charge of the operations, that's the COO. The COO isn't in charge of the IT and technology, that's the CTO. See what I mean? We want to be everything. We want to know everything, but at the end of the day, it's impossible for that to happen, so don't do this alone. Put together a team, put together a group, put together something that allows you to be able to have accountability in place, information in place, that helps you grow your business. Get it to the next level. DMN8 the day.
January 2022, and we're talking about taking your business to the next level. DMN8ing your market, growing your business, and building a bulletproof business. My goal today is to give you information that will help you do all of those things. I think one of the best ways to get your business to the next level is to plan like you're selling your business, build things like you're selling that business. So when you go to sell a house, what do you do? You make that house look as good as possible inside and out. You do all of the things that you've been putting off. You do the maintenance, you do the painting, you do all of that stuff because you're planning to sell the house, and when somebody comes to see it, you want them to see the best foot forward. Well, that's what you should do with your business, if you were looking to sell or not is plan to sell the business. So do all of the things that you put off, do all the maintenance that you put off, build the SOPs, make sure that people know how to do the job from front to back. Make sure that everyone knows how to handle customer issues from front to back. Make sure everyone understands everything about the business that involves them. And they're able to do their job at the best of their ability. Why is that important? Well, if a buyer comes to look at your business and you don't have all of those things together, then they're going to devalue the business because it's not ran as a business. It's ran as your hobby. So you want to get your business to the next level. You wanna be a business that's looked at as a leader in the market. You want to have your best foot forward for your business. Set your business up to where you're. It looks like you're planning to sell it. Even if you're not put that coat of paint on it, do the maintenance, give it its best look so that when you're into the market to find customers, the customers see the best business that you have, or there is someone looking to buy your type of business in your market. Here's what's gonna be looked at cuz you're doing all the things to make sure the outside and the inside are the best that they can be. You do that. You're definitely gonna get your business to the next level. You may end up selling your business, but you're definitely gonna get your business to the next level. And you'll DMN8 the day.
January 2022, we're all wanting to grow our business. We're all wanting to DMN8 our market. We definitely want to get to the next level. One thing that can keep you from getting to the next level is not understanding taxes or falling into the tax trap. Look, every dime you make every piece of revenue that you make has the ability to be taxed. Having a professional on your side, like a CPA or a tax attorney, if you're really rolling is important to helping you keep as much of that revenue from taxes as possible. That's the way the tax code is set up in the United States. It's a game of them putting out rules, but also ways to circumvent the rules and not have to pay legally. Of course, we're not talking about the illegal ways. You should always pay what you, what you owe and you should report your income. But after that, having a CPA, having a tax advisor who knows their sh*t is gonna help you keep as much of that money in your pocket as possible. For instance, if you're a W2 employee and you make a hundred dollars, that W2 is probably gonna produce about 72% of that in income, $720, right? Or $72, a hundred dollars, 72%, $72. With a business, you own a business, a hundred dollars comes into your business. You don't wanna pay tax on that a hundred dollars. You don't wanna pay tax on $50. You only wanna pay tax on really, what is the profit? So if you turn a 30% net profit, if you turn a 20% net profit, like you wanna pay tax on $30 of the hundred, or $20 of the hundred, how do you do that? Well, you keep good track of expenses. You allow a professional to be involved in your tax preparation, you professional to do the tax preparation and you allow the professional to advise you on what you should and shouldn't do. Going into Facebook groups or asking your best friend, like what would you do are dumb. If you were charged with murder, would you go into Facebook and go, Hey, how should I plead? Or would you go hire an attorney who is an expert in the field of getting people off of murder charges and asking them, what should I do? Me? I'm hiring many attorneys. That's what I'm doing. But too many times as business owners, we get into our Facebook groups and we say things like, "Hey, I don't wanna have to pay taxes on this, so what should I do this? How should I do this? When should I do this?" No, bro. No! Hire a CPA. Get a trusted tax professional that helps you develop a plan for taxes. So you don't fall into the tax trap and you DMN8 the day.
So we're talking about January 2022 being the year that you take your business to the next level. And so we want to help you. We want to help you do just that, get your business to the next level. Today I want to talk about something that a lot of business owners don't think about correctly or don't utilize correctly, and that's having advisors, trusted advisors. Honestly, if you're at the couple hundred thousand dollars mark three, four, 500,000, and you're trying to get to the next level, or you're a couple million trying to get to the next level, like an advisory board, a board of individuals, a couple, a group of a couple of individuals that you can go to bounce ideas off of, ask them for their opinions, get them to provide feedback. Man, that's valuable, very valuable. So having an advisory board can help you overcome problems, can help you formulate plans, can help you with strategy. You know, if you focus on putting people on this group of advisors that are business owners, people that have had success, people that have shown success, then you can utilize these connections to help you get your business to the next level. But we get ourselves in the way. Well, I don't want to, give up control. I don't want to have someone meddling in my affairs, okay, but you don't know what you're doing. This is the first business you've ever owned, or maybe it's the first home service business you've ever owned, and you're learning as you go. What's wrong with bringing in people that have the knowledge, wisdom, and intelligence to grow a business? There's nothing wrong with it. In fact, if you do it correctly, it can add large dollars to your bottom line can help you not make mistakes that you could make that's gonna cost you a lot of money, and it's gonna help you become profitable quicker. Those are all win-wins, but yet we get focused on, what we're giving up, or what we would give to someone to be able to do that for us, instead of what it can bring to our business. I know people that do this and they give up small equity. I know people that do this and they pay by the hour. There's all kinds of ways to set this up. But if you have people that you trust, you have people that, you know, you have people that are of the same mindset and they have the knowledge and they have wisdom, and they have the expertise, put 'em together, ask 'em questions, get information that allows you to grow your business, and DMN8 the day.
January 2022, and we're talking about getting your business to the next level, getting your business to the next level. What are some things you can do to get your business to the next level? That's what I wanna help you with. Today, I wanna talk about one of the best ways to grow your business, and that's strategic acquisitions. You know that there's a small player in your market. They got in, but maybe they decided, you know what? I'm gonna continue with my full-time job, and I'm not gonna really mess with this side hustle or somebody bought equipment, sh*t happens, they no longer need the equipment, they're getting out. These are some of the best ways to grow your business. The thing that is most important is grabbing the customer data and at times, and this is how large companies do it. We just had a restaurant owner buy another large restaurant company. They have like three locations, probably do about 10 minute million a year among the 10 location, three locations. They bought the restaurant, cash upfront was the cost of the liquor license, which is about 70, 80 grand per location. So about 240, 250, I think they covered a couple of debts that were outstanding. Total cash for a $10 million revenue business was like 500 grand, and then the owners are gonna get payments over three years. Well, where do you think those payments are gonna be, are gonna come from? It's gonna come from those restaurants that they bought. They're basically arbitraging the purchase of the restaurant with about half a million dollars in cash. And they're gonna own a $10 million in revenue asset. That's probably worth about 10 to 15 million depending upon what their profitability looks like, which probably isn't that bad. They own three buildings and all of the equipment that goes inside of those three buildings there were some money, but someone bought them for half a million in cash. And then they're gonna pay out the owners over three years for on proceeds of those three restaurants, not too shabby, right? You can do the same thing in your marketplace by trying to find companies that either are struggling, looking to get out, maybe bought something and they really don't need it. Strategic acquisitions can help you grow, can help you get to the next level. And if you're smart about it, you can put together a type of purchase that doesn't require you to bring a lot of capital outta your pocket. Everyone wins. You shouldn't be paying a couple hundred thousand dollars for a home service business. If there's one, two employees and a truck-like who cares, what that equipment is, equipment's garbage. What's not garbage is the customer list. So how much revenue did the customer list bring and how much CU, how much revenue can you get out of that customer from the list over the next 12 months? That's the real value? The equipment, eh, you never know when, when it's gonna break down, what's gonna happen, right? Vehicles, same thing. But the customer list, having the data, if the data complete will definitely help you grow your business will definitely help you get to the next level. Well, if you do it correctly, strategic acquisitions will help you DMN8 the day.
So we're talking today about getting your business to the next level and what that looks like. It's January 20, 22, and everybody's focused on getting to the next level. But one thing that we don't focus on enough as small business owners is cyber security. We, we don't focus on this enough things like two-factor authentication, huge, any social media, any place where you have a credit card stored, you should have two-factor authentication. If you don't, somebody is trying to figure out how to get access to that account so they can get that credit card information. "But Gary have it stored in my Facebook ad account." Okay? Then what they'll do is they'll get access to your Facebook ad account. They will set up ads that run to websites that they own to sell products that they have. Don't believe me? Huge scam. It's something they do all the time and they are, they're focused on taking what's yours. So you should have strong, strong cyber security protocols in place. Things like a password keeper to keep all of your passwords in a secure place. We use keeper security, things like two-factor authentication for Facebook, Google, any access to any account that has a credit card number. Backups, backups to websites, backups to data, all of that should be done consistently and continuously. If you have a provider that helps with marketing, they should be doing backups on your website. They should be doing backups for data that they're managing. They should have two-factor authentication in place for accounts. If you're doing it, you need to make sure you have that in place. You see it's one thing to get your business to the next level with growth. It's another thing to get hammered by some type of cybercrime that puts you back. Two, three steps. How bad would it hurt if somebody hacked your Facebook ad account and charged up 10 grand before you knew it? "Well, I could get it all back." Um, maybe, maybe not. How bad would it be if somebody hacked into your website and before you knew it, they were channeling leads to someone else? "Well, I would know it before they did it." Hmm, maybe, maybe not. How bad would that be? How bad would it be if your social media was hacked and your social media was taken offline, period? How bad would it be if somebody got into your bank account? I can keep going, I can find out where your pain is, but instead of me continuing to try to figure it out, figure out what your pain is and how bad would that be. It would suck. I can remember there was a movie that came out not too long ago to where hackers would actually take over the cars that people were driving. Don't think that's true. Sh*t. Get in a new car today. Everything's ran by GPS and computer. It can be done. Take protective measures over the things that you own and the things that are related to your business. To keep people from hacking in taking control, stealing your money, keeping you from getting to the next level you want. You want to get to the next level, put in cybersecurity protocols, utilize those protocols, and make sure that you're locked down and producing backups for website data, etc. You'll definitely DMN8 the day,
January 2022, and we're talking about getting your business to the next level. What are you doing to get your business to the next level? What is the next level in your business? Look like many, many questions that you have to answer, but let me give you a tip to help you get your business to the next level today. I wanna talk about knowing your numbers and digging deep, digging deep into your numbers. We talked about knowing your numbers for planning at the end of 2021. But I wanna talk about knowing numbers that are inside of the business, not just dollar amounts, but if you keep inventory of that you use in your business, like how much inventory do you have on hand? How long does that product last you? How much revenue should that product make you? Really getting into the specifics of the things that you have in your business? You might have, it might be you and a truck. It might be you and a couple employees in a truck and two trucks. It could be a couple of teams. It could be an office staff, whatever it is like, the things that you have and that you've paid for how much money should it make you? And how many of those things do you have currently on your truck, in your shop, at your warehouse, in your office. Those are the things that you should be digging deep into on a weekly and monthly basis. Understanding where your money currently is and how it's going to work for you is gonna help you be able to strategize. It's gonna help you to be able to plan, and it's gonna help you be able to utilize and implement your money to make you more money. Not knowing exactly how that five-gallon a product helps you, not knowing how that five, how much money that five-gallon a product makes you, not knowing how much that product, that five-gallon product cost you, not knowing those things is unacceptable. If you have a five-gallon bucket of product right now, you should be able to look at it and say, that is X number of dollars in revenue, that will last us X number of hours of service, that will provide X number of customer service. It costs me X number of dollars per ounce, per gallon, per customer. All of those things should happen with every product that you provide or every product use inside of your service business. If you don't know those things, you're going to fail. I know roofers that don't know what a nail costs, nor how many nails it takes to complete a job. And when I ask them that question, they look at me and go, what are you talking about? I guarantee you if you know your consumables if you know your minimal numbers, you can number one, make more money, make a higher profit percentage and take better care of your business. You wanna get your business to the next level, dig deep into your numbers. Know the numbers of the small things. You focus on the small things, you'll get the big things, and you'll DMN8 the day.
We're in this series, getting our business to the next level. It's January 20, 22, we're all focused on growth. We're all focused on getting to the next level. So what can you do to get your business to the next level today? I wanna talk about time management living by your calendar. Do you do that? Are you, you just give time to whoever comes about. Are you answering, answering the phone, responding to texts immediately, text, text, text messages immediately, responding to emails immediately, or do you take specific time to be able to handle communication at specific times of the day? Does communication own you or do you own the communication? Does your calendar own you or do you own the calendar? Time management is one of those things as a business owner, if you get control of your time, you'll be able to focus and focus being that superpower helps you expand, helps you come up with new ideas, helps you take care of customers, helps you do the daily activities that you need to complete. We're in this series, getting our business to the next level. It's January 20, 22, we're all focused on growth. We're all focused on getting to the next level. So what can you do to get your business to the next level today? I wanna talk about time management living by your calendar. Do you do that? Are you, you just give time to whoever comes about. Are you answering, answering the phone, responding to texts immediately, text, text, text messages immediately, responding to emails immediately, or do you take specific time to be able to handle communication at specific times of the day? Does communication own you or do you own the communication? Does your calendar own you or do you own the calendar? Time management is one of those things as a business owner, if you get control of your time, you'll be able to focus and focus being that superpower helps you expand, helps you come up with new ideas, helps you take care of customers, helps you do the daily activities that you need to complete. Planning is dedicating time to resources, schedules for the operation of the business. And strategizing is evaluating time on how you can improve your business performance, your customer experience, your profit model, your revenue model, all of those types of things. So break your day up 60, 40, 60% add value, make money 40% plan strategize. Think about your day. Think about the time that you're spending is that time being used like it should be or are you just whacking the mole as it pops up, putting out fires as they happen. Putting out fires isn't gonna make you money all the time. It's not gonna make you consistent. It's not gonna help you get to the next level. Focus your time, take control of your calendar, DMN8 the day.
We're in the series of getting your business to the next level. And my goal with this is to give you something you haven't thought of, a tip, an idea, something you can use implementing your business, take it to the next level. We talked about coming up with multi-channels for leads yesterday. I wanna talk today about finding a employees eager for a second chance. This can be many, many different ways. I think they call 'em justice-involved individuals is the correct term. Maybe someone has went through the justice system and they have a felony or a misdemeanor find out what it is, especially in this day and age of low unemployment. And second chances like there's people that have made bad choices that are trying to overcome that bad choice and just can't their best options are minimum wage. So what can you do? What can you do to number one, offer an opportunity, and number two, help your business at the same time? There also can be extra incentives for hiring these types of individuals. Tax credits, there's assistance programs, but you're struggling to find employees like this is a great, a great place to find employees. Reach out to a local probation officer or a local prosecutor's office. There's halfway houses. There's all kinds of ways that you can funnel into finding individuals. Not everybody that is committed. A crime is looking to continually commit a crime. Look, they committed a crime because something was lacking in their life. They needed leadership. So you can do two different things for them. You can provide leadership and you can provide a second chance. Not everyone who is in those programs though is looking for a second chance. They're looking, you know, to get one over and be understanding of that. So utilize a process to find people that can fit inside of your organization and help you get your business to the next level. The worst case is you gain some short-term employees and you are able to build out some training mechanisms, best case you gain long-term employees, and you're able to grow your company. Either way, it's definitely a resource to connect to, to begin to find some quality individuals that maybe just made the wrong turn at the wrong time. Or they got caught doing something they shouldn't do. Everybody listening to this has done something they shouldn't have done. And they just didn't get caught. I say that every day, the difference between me and somebody that has served time is the sh*t I did, I just happened to not get caught. That's the only difference. And there's many, many people listening to this who's lived that same life. So what can you do? What can you do with this resource to help you and getting your business to the next level? If you're struggling to find employees develop some resources around what type of individual you wanna find, what type of training you can provide, make the connections necessary and begin to utilize this in your business. To grow your team. You never know, growing your team can help you get to the next level, help you achieve the results you want to achieve. Help you get people a second chance. You're doing those things consistently, definitely DMN8 the day,
So it's 2022. We're in the second week of 2022. And we're really focused on getting to the next level. We want to get our business to the next level. And I've done. There's a podcast series that I've done already back around episode 45, that seven ways to take your business to the next level. But I wanna talk about some tips specifically to getting your business to the next level. And I want to go through these things and help you look at different ways to grow your business. Cause that's probably why you're listening to this podcast because you wanna DMN8 the day you want to grow your business. So today I wanna talk about reach your customers in more ways than one, find prospects in more ways than one. Should be using Google, should be using Facebook, social media should be using targeted email marketing, targeted direct mail, all kinds of ways that you can be reaching your customers. When you're using a multi-channel approach to grab prospects, you're not limiting yourself to one or two things that brings in prospects, because what happens when you're limiting yourself to one or two things, yet peaks and valleys. And you'll see this more so in established companies than you will in younger companies, but they'll get dialed in on one or two sources of sales revenue, or one or two sources of customer acquisition. And you really focus on that and they don't do anything else, and they see peaks and valleys. You want to be focused on casting a wide net with as many options as possible. If I a home service business, I'm definitely utilizing Google, ads, search optimization, local SEO. I'm definitely using social media, both paid and unpaid. I'm definitely going to utilize signs. I'm definitely gonna use utilize targeted direct mail. I'm definitely going to utilize email. I'm gonna ask for referrals. I'm gonna ask for repeat business. I'm going to cast my net as many ways as possible to as many opportunities as possible and in doing so, what I'm doing is building up the options to get more clients, to get more customers, to get more money instead of just depending upon one. Google's great search is great, but there's gonna be a time when search is low, social media is great, but if you get suspended, it happens. What if you go to Facebook jail, it happens to the best of us. You have other things in place to draw in customers. So you wanna take your business to the next level. Do this, sit down. How many lead sources did you have in 2021? How many of those lead sources produced at least 10% of your leads? If that number isn't at least four, maybe five, think of ways to now begin to produce more leads to get four or five of those lead sources producing at least 10% or more of your leads. You do that. You're gonna get your business to the next level. You're gonna DMN8 the day.
We are changing it up January 2022, are you changing it up? Are you seeing a change in your life? Are you desiring to be great? Are you destined to be great? Your mind. Your mind can be a terrible thing. We used to have a commercial that was on TV. I think it was in the 90s and it was an anti-drug commercial. Your mind is a terrible thing to waste. This is true. Your mind is a terrible thing to waste, but I would get rid of, to waste. Your mind is a terrible thing because your is a terrible thing. It has a memory function and that memory function reminds you of the sht you failed at. Your memory function reminds you of what you don't do good at. Your memory function reminds you of all the times you missed out. Your memory function reminds you of the times that you've done bad. Your memory function reminds you. I can guarantee you this. Your memory function reminds you of the negative a lot more than it reminds you of the positive. So how do you change that? You have to rewire your mind. You have to take that mindset and utilizing some of the things that I talked about earlier, self-talk and developing habits, of changing your mindset and changing your mindset becomes the game changer in erasing the memory or the playback of the memory. Because you're not gonna get rid of the memory, but you can get rid to the playback of the memory. And that's what your fcking mind tries to do to you. That's why it's called a mind fck. Your mind wants to tell you, you can't. Your mind wants to tell you all the reasons why you shouldn't. Your mind wants to tell you what, if you fail, what then. I'm here to tell you I've hit bottom financially, probably three or four times. I've hit bottom personally, three, two, or three times. I've hit bottom. Do you know what happens at the bottom? The beginning of the way back up. Does it suck me in at the bottom? Sure, but I wouldn't change hitting that bottom because when I hit the bottom, I get higher than I was the time before. You have to change your mindset, you have to quit living in the past. You have to quit living in the failures of the past. You have to quit living in the consequences of the past. Make a change, fck your mind, DMN8 the day.
Pulling out all the stops in January to make you a better you, because that's all that typically is holding you back from achieving what it is that you need to achieve. So let's talk about self-talk. If you know anything about me, I like the books that are read to you, audible. My favorite app, one of my favorite books to listen to is David Goggins, Can't Hurt Me, man is a fcking machine. But the thing that David Goggins preaches is self-talk. The way you talk to yourself is the way that you will produce. And typically we like to talk down to ourselves when you should be talking up to yourself and you should be talking in a positive way that you know, you deserve what is out there. And so I ask you what self-talk are you having with yourself on a daily basis? What are you yourself you can achieve? I've coached sports, had multiple teams. And I can tell you there have been many, many times when I've walked on the court with my team in my, in my heart, I was like, man, I hope we don't get our ss kicked because that team's really fcking good. But then I looked at my team and I knew that that team wanted to win that fcking game. And so the talk was you do what you came here to do, you do your job, we'll win this game. And I was fortunate, I think over my career of basketball having over a 700% win percentage and we played some tough competition at times. And we didn't back down. We got our ss kicked at times, but we also won a lot of times. And it was because of the talk that we gave to ourselves, either from me or for the others on the team, we weren't going to lose. We decided we were gonna lose and we told ourselves we were gonna lose. We were feed it. And so you have to be in a situation where on a daily basis, you're talking to yourself. You do deserve this. You do deserve to be better. You do deserve greatness. Instead of all the bullsht self-talk that keeps us down, that puts a lid on our success. That puts a lid on what the opportunity is. Change yourself talk, become positive, DMN8 the day.
One of the things that, I did in 2021, was join a coaching group. I did that for multiple reasons, but the number one reason why I did it was for accountability. Mainly because you know, as business owners, who are we accountable to? Like you're accountable to your bank account, you're accountable to your spouse, you're accountable to your employees. You are, but do you submit to that accountability? Most of the time, the answer is no. So I joined a coaching group because I wanted to have a layer of accountability in my life that not necessarily somebody getting in my *ss but giving me a reflection of what it is that we're accomplishing versus what it is my goals were, our goals are, or where I want to be. And so I challenge you to find accountability and find someone that can help you lend yourself to be accounted for in terms of the things that you're trying to accomplish. Why? Because external accountability gives you a way of viewing the things happening in your life and viewing the things that are going on so that you can change. You can pivot, you can do whatever it takes to make sure that you achieve whatever it is you're trying to achieve. And this is exactly why I joined up in a coaching group to do just that. Now here's the other part of it, it costs money. You know the right accountability group is gonna cost you some change. I think I'll invest about 10 grand a year into this accountability group, not accounting, flights and hotels, and things like that. That I'll do to go to the headquarters for events. So all in maybe 20 grand, lot of money, lot of money. So it would be stupid for me not to be accountable. A lot easier to not be accountable when it's free than when it costs you money. What's the investment that you're making into you to become better. Because you see if you're not becoming better, you're gonna stagnate. And if you stagnate, you die. And so you have to look at the things around you that make you better. The things that are in place that make you better. And the people around you that are making you better. Who are you listening to? Who are you accountable to? Find accountability so that you can improve in your life and in your business. And you'll DMN8 the day.
Habits, habits, habits. There's a couple of different thoughts on habits. One is, takes 21 days to build a habit. Mm, probably true. Sometimes it takes longer. It just depends on how hard the activity is or how much you like or don't like the activity for it to become a habit. Some habits are easier to develop. Some habits are not, it's always crazy. The ones that are easier to develop are the ones that aren't any good for you. The habit of eating cake every day, I mean, I can make that a habit real quick, right? But the habit of eating the right protein every day and not having sugar every day, like that's gonna be a little bit more difficult of a habit, but habits that come with pain make you stronger, make you better. And when we reach for habits that give us strength, we become a better individual. We become a better person. We become a better business owner. We become a better employer. We become a better father. We become a better husband. We become better. And so as we are in this moment of reflection because the end of a year and the beginning of a year always put us in that moment of reflection. You have to ask yourself, okay, what is it that I need to do differently? What is it I need to change? Maybe it's getting up and taking a walk every day and in January, in greater Cincinnati, that sucks. Why? It's cold. Probably cold, maybe snowing, maybe sleeting, maybe icy. That habit is not, not going to be easy, but maybe that's what it is you need to do. Maybe it's not drinking for a period of time. I'm not one of these people that would tell you to abstain forever. That's up to you, but maybe it's, I want to get some mental clarity. I did that last year for 60 days. It's different, definitely different. And now I find myself not drinking maybe once a week, once every two weeks, unless I'm around people that drink all the time and then I'm drinking with them. Maybe it's changing what kind of food you're putting in your body? All of this stuff helps you to build a better you. Maybe it's reading a certain amount of pages on a daily basis. Maybe it's being grateful and having gratitude for the things in your life. Those habits help you become better, help become stronger. And when you implement habits, making time in your life, you become the best version of you. And when you become the best version of you, you begin to accomplish things that you've only dreamt of accomplishing. So you want to change sht up. You want to do things that are better. Create some habits in your life. Do the hard sht, DMN8 the day.
First week, new year, let's go. You tell yourself that I tell myself that at the beginning of every month, first week, new month, let's go. So this is different January 1st week, new year, let's go. There's something awesome about beginnings. There's something great about beginnings, that feeling of fresh start over. You know, it's kinda like mornings, every morning, a new day, a new opportunity. Well, 2022 is a new opportunity and it starts right now. What are you gonna do today that was different from January 2021, or January 2020, or January 2019? What are you doing today that's different? You have to set your mind up to understand that doing the same thing is not gonna get better results. Doing the same thing isn't going to change the trajectory. You have to do something a little better, a little more each and every day. If you're going to the gym and you've been to the gym five years in a row, and you've been going to the gym five times a week, and you're still only benching a hundred pounds, or you can only curl 10 pounds or you can only squat 200 pounds. That's because you're not trying to become better. Just going through the motions. Same thing with your business. What are you doing to become better? Are you making an extra call? Are you trying to get that upsell every time? Are you improving your follow-up mechanism? What are you doing today that's gonna make you 1% better, and then you build on that tomorrow? You see everybody everywhere is probably going to the gym this month. And for people that go to the gym, they hate this fcking month because nothing is available. But by about the 27th of January, the sht starts to get getting back to normal. Because the ones with the commitment are still going to the gym and the ones that made their new year's resolution to go to the gym, eh, 27 might have, might have been cold today, might have been a little different, right? And so same thing with your business. Every January, people have set themselves up in terms of what they want to achieve, but that sht gets hard. And if you're not doing something to become better than by the middle-end of January or maybe the beginning of February, sometimes they may get to March. The sht has changed. And so now what do we do? Do we quit? Do we pivot? What is it that we do? You have to become better on a consistent basis. Day over day, week over week, month over month, year over year. Otherwise, you're gonna be the same individual today that you were two years ago. You're gonna be the same individual in two years that you were today. You gotta do so thing better. You gotta do something bigger to make a change, to become successful. So what are you gonna do in January 2022 that was different from January 2021? Write that down, make yourself accountable to it. DMN8 the day.
Happy New Year! Happy New Year! Man, the new year can come with a lot of different things, personally, professionally, and, I'm not one of those people that's against resolutions or setting goals. I'm just against only doing that at the beginning of the year. So while it's a great time to reset and restart, you also have to understand like you should be resetting and restarting almost monthly or quarterly. Especially when it comes to your business. We had that kind of slap us in the face in early 2020, like everybody came, came into 2020. We had all these goals, dreams, resolutions, visions that we wanted to achieve. And then by mid-February, mid-March that sh*t was getting changed. And so we had to pivot. And that's how you should look at the new year. Like you yourself up to go after something and understand that on a weekly, monthly, quarterly basis, you're gonna have to weave, dodge, duck. You know, if you can dodge a car, you can dodge a ball. Well, if you can dodge pitfalls, you can make your business be successful. So in this new year, in this 2022, of course, I wish you and your family and your business, the greatest of happiness, the greatest of success, but I also charge you to be flexible and to become willing, to do whatever it takes to achieve your goal. Take responsibility, become the best version of you, develop the best version of your business. And you'll definitely DMN8 the day.
Happy New Year! Happy New Year! Actually, it's the day before the New Year, December 31st. Man, it's a, I don't know about you, but as I get older, I reflect a lot more. I reflect a sht ton more than I used to. In my 20s and 30s, I didn't really reflect too much. 40s, I started to reflect in the last three or four years I've reflected a lot. One of the things that I've reflected the most about is legacy, and legacy to me is multiple touches. One financial, two-family, and then three, this bigger than you think. Legacy to me is part of the fabric of your character, of your integrity. You know, in 50 years, like if this podcast still exists, nobody's going to be able to talk to me, because I'm probably going to be dead. What have I sewed? What did that sewing reap and what are the people that trusted me to provide for them? How did they, how did they accomplish this? If you look over the history of America, you have the families like the Vanderbilt railroad Titan that he was, you got the family, the Rockefellers that were banking and real estate, magnates. Like what was it that made them turn into this legacy-type family. Recently you think about the Bush family or political magnates, the Kennedy family, political, Trump, the Trump family, which primarily is real estate, but now also some, politics. Like what put them in that sphere of that family having that legacy, started with someone, having that conversation, not just setting resolutions for next year, but setting goals for your legacy. You see setting a goal for next year is great. And I mean, one of the biggest accomplishments for goals was my wife this past year, she set a goal in November of 2020, I'm losing fcking weight. She didn't weigh that much but losing fcking weight. She went from 147, I think she's down to like 115. What did she do? She changed her mindset. She focused on it. And she went after it. Think about if you did that from a lifestyle perspective or from a life perspective, I'm going to change the end result. I grew up poor. Shtting in an outhouse until I was like eight, didn't have running water. We had, from the time I was eight, till the time I was 16, we lived in a three-room house, one bathroom, I could go on and on and on. My dad didn't work for like five years, From the time I was in sixth grade to the 11th grade like we had no money. Our monthly rent was like 70 bucks a month, but he'd government cheese like sucked. Suck big time. So I was like 14 years old, I started working to make money so that I could have things. And you know, there were times during those years that I made more money than my parents did on a monthly basis because I want it to change the legacy. I wanted to change my mindset. I want it to change sh*t, and I, I took chances early on in life in my twenties. And some of those chances played out well, some of them didn't, but if you're not putting yourself in the game, you're not going to be able to change the legacy. I have to believe that all of those families that I've named the legacies that have occurred is because chances were taken at some point someplace, chances were taken. Look it wasn't Donald Trump that created the Trump family, it was Fred Trump or his dad who created the family or his grandpa. Same thing with George Bush. It wasn't George Bush or George Bush senior, it was the grandpa or the great-grandpa, Cornelius Vanderbilt like it was his father. The list goes on and on and on, but it had to start somewhere. So are you starting with you? Are you changing your legacy? Make your resolution for 2022 be, I'm going to change the narrative of my legacy, and here are the things I'm changing because folks resolutions are great, but changing the pursuit, changing the end goal, changing your legacy. That'll definitely DMN8 the day,
End of the year, actually today's the day before the last day of the year. I want to be honest with you, we're recording this in December earlier. And my ss is in the Keys. I hit Key West on the 29th and I'll be back on the 3rd. If it's snowing, cold in Cincinnati, it ain't in the Keys, but that all happened because I set a goal last year. My goal was like, I don't want to be in the cold weather during New Year. Here's what I want to do. And so we put together a plan to make it happen. And I talked the past five episodes about planning for 2022. Now I want to talk about reviewing your goals from 2021, because I think that's what the 30th, the day before the last day of the year is all about, reviewing your goals, reviewing your accomplishments. Now, a lot of people who are winners comes to mind, Tom Brady, probably one of the most prevalent winner of our time prior to that was probably Michael Jordan. But Tom Brady is the most iconic right now. If you think about the interviews that Tom Brady gives after winning games, losing games, during the season, they're kind of the same, same interview. He'll get asked questions about, you know, oh Tom, you threw for 400 yards today and four touchdowns. And, you hit six different receivers, like talk to us a little bit about, you know, what your mindset was. Well, my mindset was to come in and win the game. You guys are in first place in your division, how do you think that'll play out in the playoffs? I'm not really worried about the playoffs, I'm worried about the next game. They don't take a whole lot of time to celebrate the win. Now, they do, when they hit a big win. I think, the other day, Alabama beat Auburn. What's that called the iron bowl, Alabama beat Auburn and the Iron Bowl. I'm from fcking Kentucky we don't pay attention to fcking college football that much, basketball baby. But anyway, Alabama beat Auburn and the Iron Bowl and four overtimes, four fcking overtimes, I think. And in college, overtime suck. Over time as they put the ball on the three-yard line, and they're like, okay, you got to score. Which to me, that's not an overtime, but whatever, four overtimes and Auburn won and like Nick Saban, oh, Alabama won. Did I say Auburn? Sorry. Sorry, Nick. Alabama won, and Nick Saban celebrated the fcking win. Like how many times has Nick Saban celebrated a win, when it wasn't the national championship? Like stoic, you know, he's Bill Belichick of college football, stoic. I worried about the next game. We won this game, the work is not finished. Like that's and he has another game to worry about. Cause I got to play Georgia this weekend and probably going to get their kicked by Georgia, but he celebrated a win. Like that's very not winning, winners don't celebrate that often. And that's wrong. That is wrong. I believe you should celebrate every opportunity that you can. You know the thing I hate the most is when somebody on social media is awh, be humble. Be humble. No motherfcker, celebrate your accomplishment. Fck the humble. Fck the humble. Like if I was Michael Jordan and I walked on a basketball court and I knew that I outworked every motherfcker on that court. And I believe this is how he acted on the court. Like, why are you even trying to guard me, seriously? You haven't put in the work. Garrett and I have seen kids, 12, 13, 14, 15 years old that had those mentalities. Like you walk on the floor and they would act like you ain't gonna fcking play with us. You can't play with us. They were already celebrating their win. I believe that's what in Jordan's mind, Tom Brady's mind. Like Tom Brady, he plays with defenses. I mean that motherfcker so good he can look to the left side of the field and know that the receiver streaking down the right side of the field is wide open. And the safety is looking at the left side and then Tom Brady at the last minute turns his head, throws the ball 70 yards, touchdown. What the fck just happened is what that defensive coordinator saying. Why? Because he puts in the work to get there. So that's why this be humble bullsht is horrible. Like, celebrate your win. Celebrate. I saw someone that follows me on social media. I'll protect the ignorant, not the innocent. The ignorant. I saw someone who follows me on social media, made a post about all this winning that people talk about all the time. You know, this was, this was a hard year. That was, this is, this was a tough year. We shouldn't be celebrating winning when other people are losing. Nah, motherfcker, you should be celebrating winning because the only way going to keep winning is to know what that feels like to want to get to the next level. That's why Tom Brady is still playing at, what is he Garrett, 44, 40, 45, 45? Something sht like that. Like he's only a few years younger than me, and he's the best quarterback in the league. He's the best quarterback of all time. All you Joe Montana lovers can suck it. I mean, Tom Brady's the best quarterback to ever play the game period. Period. And he only gets better as he gets older, whatever is in that avocado ice cream must be working because the motherfcker can play, and that's worth celebrating. So are you celebrating your wins? Look, it's the day before the celebration of the year's going to happen. Are you celebrating? Pop some bubbly, pull the bottle out, have the steak dinner, eat the dessert, do whatever you gotta do. Celebrate your wins, DMN8 the day.
We're at the end of our series, preparing for 2022. Hopefully, you've been listening, if you haven't come back to the first episode, finding your numbers, then we talked about comparing your numbers, putting together what your goals are, what's the increase you want to see. The last episode was creating the plan for success. And today I want to talk about publishing your goals. This is where we miss out on goal setting. We keep that sht to ourselves. When you keep it to yourself, a couple of things happen. One, there's no accountability to your goal. None. Two, there's no way for anyone to buy into the goal. And three, because of those two things, no accountability, no, buy-in, there's no momentum. So publish your goals. Who should you publish your goals too? Well, your team. Anybody that's on the team should know what the goal is. People that are going to be impacted by that goal, your family. And then, if you have large kahunas, go tell friends. Go tell people that have nothing to do with it would say, hey, ask me every month, how I'm doing on my goal. There is nothing worse than telling somebody, Hey, I want to do this and I want to achieve it by then. And then you get to the then, and they're like, so how's that going? And you didn't achieve it. Fcking sucks. All right. Horrible. Go tell people, publish your goal. My advice is to tell five people, go tell five people your goal, what it is you're trying to accomplish, what you're trying to do, how you're trying to accomplish it. Like what's on the plate. Go tell people that it impacts. Go tell people on your team and go outside of your team. Hey, this is the sht I want to accomplish for 2022. Ask me about it next month. Ask me about it next quarter. And then talk about that goal every chance you get, you want to get critical. You want to get mission-focused, tell people about your goal. So you can be held accountable, tell people about your goal so you can get buy-in, and tell people about your goals, so you can get the big mogul one for you. You get momentum and you start that ball rolling downhill. Then sht starts being fun. You want to DMN8 the day publish goals. You want to DMN8 the day, prepare a plan for 2022. You want to DMN8 the day, go do something that somebody else isn't doing in your market, in your industry and make a change. You do all of those things. Like you, you make all that stuff happen. You'll definitely DMN8 the day.
So hopefully your Christmas was amazing, and Santa Claus brought you everything that you wanted. Let's get back to this preparing for 2022, shall we? Yeah, I'm right in the middle of a series that we started a couple of days before Christmas preparing for 2022. This is the time when I like to prepare for 2022 or the previous years, these last two weeks of the year. And, we've went through three episodes already. One find your numbers, two was know your numbers, and then three begin to determine what kind of increase, what kind of goals you want to see for next year. Now we're at creating the plan. This is always the longest and hardest part of this exercise, creating the plan for success. So you're going to be asking yourself four questions. Who, what, when, and how, and those questions are going to be related to your daily revenue, your revenue per customer, your revenue per lead source, because you have to say to yourself, okay, who owns this? What do we have to do to impact it? When do we have to do the thing to impact it? And then how do we have to impact it? Is it giving more money to that? Is it doing certain metrics? What is it going to take to be able to move the needle, if you did $500 per customer in 2021, and now we want to do $600 per customer in 2022? Who has to do that? What do they have to do? When did they have to do it? And how did they have to do it? Those are the questions you have to ask in order to be able to put this plan together. So I challenge you to begin looking at day one of 2022, that you will be working. Maybe that's, you know, January the third, maybe it's sometime in February, depending upon your season. Maybe sometime in March, I'm not sure, but when's that first day, and what is it that you're going to accomplish that first day? What's going to be your average ticket? How many leads are you going to have to have? How many clients are going to be signed up? What's that revenue look like? How's it going to be different from 2021? What are you going to do differently? Because I can tell you right now, you do the same thing next year that you did this year, you're going to get the same or worse result. So in creating the plan for success, you have to look at your metrics, that bottom, bottom number, you have to look at the activities to improve that metric, and then track that metric. How do you inspect to expect? And as you're creating this plan for success, and you think about the who, what, when, how that means you might have to add people.
Speaker 1: (03:24) You might have to add partners. You might have to add contractors. Think about the metrics, the activities, the tracking, typically the person that's performing the metrics shouldn't be tracking the performance. Think about that. If you're the one, doing all the work, who's tracking your performance, you? Are you that motivated of a motherf*cker? If you want to create a plan for success, understand what it's going to take at a minute level, by the minute, by the hour, know the activities, track the activities, and then inspect what you expect. Know the who, what, when, and how to plan for that success. And then it's as simple as this, start putting the numbers together by day, by week, by month, and use the numbers that you've already created, the percentage of lift that you want to see, and those numbers will begin to come to fruition and tell you a story. If the story is true or not. I remember at the end of 2016, I was tired of double-digit growth. I wanted some triple-digit growth, straight up. And I didn't just want 100%, I wanted 300%. And so I put together a plan to do seven figures in 2017. And it was about this time of the year when I finished the plan. And I use the same process that I'm talking about with you. And you've been listening for the last now four episodes because I wanted our home service business to get to that seven-figure mark. Cause I knew then once we got to that seven-figure mark, then the sky was the limit because we would have created an infrastructure of people to be able to get where we want it to get. And at the time, it was basically four employees to get to that million, the numbers that I was doing like I knew we were going to have to have seven hires in 2017. As the year went on the plan failed at times, the plan succeeded at times, but exactly the infrastructure, the investment, the capital, the equipment, all of that stuff I knew we had to have. And actually, I was very dead on when we had to have it based upon the plan that I created and based upon what we were trying to accomplish. And we ended up hitting the seven figures in 2017, not because of anything great that I did, but because I sat down, put together a plan, and said, here's how we're going to hit this. And here's how we're going to do it. So you want to create an opportunity and do this work, create the plan for success. You definitely DMN8 the day.
We're in a series preparing for 2022. And basically what I'm doing is giving you my groundwork for how I put together a plan for the year, the previous month, or the last month of the year. And so we're in December preparing for 2022. We've talked about finding your numbers, comparing those numbers. Today, I want to talk about what's the increase you want to see for 2022. What increase do you want to achieve for 2022? Looking at the numbers that you've compared that we talked about yesterday, can you hit those numbers feasibly? What lead sources can you lever up? What lead sources provided no lift? Once you've determined like number one is the lift feasible. Can you lever up a lead source or the lead sources that you've invested in that aren't providing anything like once you've determined those things, then you need to determine what your daily, monthly, and yearly goal numbers are. And then how you can increase from where you were to where you want to be. Like, what hires would these goals require? What investment into marketing, what investment into infrastructure, what investment into equipment, what investments do you have to make to be able to have the support in place, people, process, marketing? Like what are those things you have to invest in to get to those numbers? Like if it's a 10% increase, probably not a lot. If it's a 50% increase, you probably going to have some investment. So you, so you need to be realistic with what investments have to happen, to be able to get to those numbers. Like the numbers won't come first, you have to invest to get to those numbers. What do you need to invest? Be honest with yourself and understanding what it's going to take to hit those increases, to hit those numbers. Now you're at the point where you can start to put together a plan, but you have to come up with your goal. You have to understand what investments need to be made, and you have to understand what's going to be required of you and your team to hit that goal. And be honest with yourself, can that be done? Answer yes, proceed. Answer no, go back figure out what can be done. Knowing these things helps you achieve results instead of just hoping and praying. And that's what planning is all about, helping you achieve the results. You put together, the right plan, you put together the right process, you'll definitely DMN8 the day.
Merry, Merry, Merry Christmas Eve. So it's the day before Christmas, kind of like the night before Christmas and all through the house, not a creature was stirring, not even a mouse. I mean, you got a mouse in your house, that's some fcked up sht. But anyway, it is the day before Christmas. In my opinion, Christmas is the greatest holiday that there is. Number one giving, I like to put smiles on people's faces, I like to see them happy with gifts. So I consider myself a pretty fcking good gift giver. I'm a pretty good gift-giver, G? Yeah, pretty good. Got room to improve? You haven't had the Mercedes Maybach under the tree yet? Lambo. Christmas is a season of giving. I always looked for ways to help others that maybe were in my spot at one point, or I could have been in that spot at one point. And so like this year, my goal was to give 60 kids shoes for the holidays. We gave them some other things. We didn't quite hit 60 because I didn't find enough kids, but next year I'm going to start earlier and we're going to go for a hundred. We were 48. We gave 48 kids to a different orphanage. We gave them shoes through a partnership with champion shoes and Mike Claudio. And we also gave him a couple pairs of socks hats, a sports blanket throw. And giving is powerful. So I asked you like, wherein your life are you giving to others? It doesn't have to necessarily just be gifts or money. Like, what are you giving? What are you giving to others? Giving, the gift of giving is the biggest gift that you can have, because when you give you're allowing others to be empowered or to achieve, and in doing so, that motivates you to do better, to be better, to accomplish more, to make a bigger impact. So on this night before Christmas or the day before Christmas, whenever you're listening to this, think back on, everything that you've done this year. What have you done to give? What have you done to impact? What have you done to empower? Cause that's, let's face it at the end of the day, owning a business, being part of this entrepreneur journey. It's fun. It's exciting. Why are you doing it? Most likely you're doing it to give something to someone. So you given enough? Is it big enough? Because if it's not, then you gotta turn that sht up, make more money in 2022. So you can hit the things that you want to hit. So you can impact the people you want to impact. So you can empower those you want to empower because that my friends is what this holiday is all about. See, we were given the greatest gift of all so that we can be great gift-givers. So I challenge you as we go through this holiday, as we get through the holiday season, and as we get into 2022, make your goals big for gift giving. Impact others, empower others, and definitely, definitely, definitely DMN8 the day.
I'm doing a five-episode series. This is the second episode of the series preparing for 2022. Yesterday, we talked about finding your numbers, determining your numbers, knowing your numbers, getting them on a spreadsheet. Today, I want to talk about comparing those numbers. Compare those numbers to the previous year. Did you have an increase, decrease? Were there new lead sources? Was there consistency among lead sources? What are the comparisons? What are the stories that are being told from the numbers? But Gary, I don't have my numbers from 2020. I don't have my numbers from 2019. Go find them, go put them down, and look at what the story tells you. Because numbers tell a story. They tell a story of success. They tell a story of the brink of failure. They tell a story, they give you information and let you know what you're doing, right. And what you're doing wrong. And if you're not looking at numbers at this level on a, at least monthly, quarterly basis, then you're just throwing sht at the wall and seeing what sticks. Like you have no plan, you have no purpose for that plan, and you're just hoping to get to that number. Talk to guys all the time. Hey, what'd you do last month? Oh, we did 30. Okay. What are you trying to do this month? 80. Did you add two trucks? Like, are you dropping 30 grand on marketing that you didn't drop before? Like how are you going from 30 to 80? Right? Like, how's that possible? I literally seriously had a conversation a few days ago where they, someone told me, yeah, you know, a hundred grand is what our budget is. And I'm like, okay. So what'd you do last month? Well, last month was our best month ever, and we did 69. Okay. Okay. Back the fcking truck up. So your number monthly is a hundred grand, but the best you've ever did is 69. Like, come on. Yeah. We average about 49 to 55. Okay. So you're cute. You don't understand how numbers work and you don't have the structure in place to get to 100 grand. That's why, or you're not going to get to a hundred grand a month, right. And that's, that's our problem. We have a pie in the sky goal with no plan to get to the pie. Like you gotta be able to get to the table to eat the pie and with a pie in the sky goal, there is no way to get there. So the first thing you have to do after getting your numbers is to look at the numbers, compare them. What are the numbers tell you? What's the story being told to you that you can change the narrative of, to increase your revenue, to increase lead flows, like what is happening that can provide you with lifts because that's what you have to figure out. What is happening that can provide me with a lift and then go get those opportunities. If you're looking at your numbers, reviewing your numbers, comparing the numbers, consistently, you definitely going to DMN8 the day.
Coming to the end of the year. And that's always, either exciting time or frightening time, depending upon kind of where you're at, what your goals are, what you achieved for this year 2021. I always look at the year in reflection about the last two weeks of every year, so we're right at that time. So what I want to do with the next five episodes is talk about what my process is for preparing for the next year. Like building a plan for next year. You've heard the old adage, if you fail to plan, then you plan to fail, and that's exactly right. Now, the key to any plan is being able to adjust, being able to make changes, being able to pivot those types of things. Because look, I had a plan for 2020 that I put together in 2019, and in fact, publish a plan with my team, like we were focused on a few variables, this little thing called COVID happened, and that tore the plan to shreds. Now, to be clear, we got really close to hitting our number. I didn't really accomplish many other objectives that I wanted to accomplish for that year, but we did get close to hitting our number. And so it's very important, number one, to prepare a plan. Number two, very important to understand how to pivot and move. So let's talk about how to prepare your yearly plan as we're going into 2022, finishing out 2021. The first thing that you have to do is find your numbers, know your numbers, know your numbers on a daily basis, monthly basis, yearly basis. Know your numbers down to the metric, know your numbers. So what numbers should, you know, number one, you should know your average ticket, and I would do this across a couple of solutions, one average ticket per service, and one average ticket per customer, so that, you know, every customer brings you in this amount of money. Every service brings you in this amount of money and you should know that average ticket to a penny. I talked to business owners, a daily basis. I ask them this question almost the first one that comes out of my mouth, what's your average ticket? And 70% of people do not know their average ticket and probably 90% don't know their average ticket to the penny. You need to know your average ticket. How do I find out my average ticket? Well, the easiest way to find out your average ticket per customer is go find out how many customers had, how much revenue you had divided. The one into the other boom bada bang, but the best way is to have a software, a CRM that helps you track that. And if your CRM does not help you track average ticket per service per customer, find one that does. The next number you should know is your close percentage. What percentage of your leads become customers very important? And you should know your close percentage per lead source. So Google should have a close percentage, social media should have a close percentage, referrals, repeat. The list goes on and on close percentage macro, close percentage micro, same thing with lead sources. Where do you get your leads from? How many leads did you get from those sources? And what percentage of those lead sources represent your overall leads? What's your profit percentage per service? Per service, what's your profit percentage? This will help you. This will be eye-opening and helping you determine if a service that you provide is really something you should be providing, or if you're not charging enough for it. What is the cost per lead per source? So you have different sources, how much do those sources cost you per lead? And there's always a cost. What is the cost? And be honest. Well, I don't have any costs related to repeat business. Are you marketing to them? Are you sending them emails? Is someone taking the time to send the email, make the call, send the tax? You do have costs. What are the costs? What is your customer value for 2021? What amount of money per customer did you make in 2021? This isn't lifetime customer value, this is annual customer value. And then finally, what is your daily break-even? How much do you have to make at a minimum on a daily basis to keep the lights on, to be able to continue to the next day? What is that daily break-even? Get these numbers, put them in a spreadsheet. You're going to have multiple spreadsheets. I can tell you that, you're going to have a lead source spreadsheet. You're gonna have a customer spreadsheet. You're gonna have an average ticket spreadsheet. Like you're gonna have a ton of spreadsheets, but you need this information in one place, so you can look at it, so we can hit the next part of what we're going to do for our plan, but go find your numbers. Know the numbers daily, monthly, yearly. Get these numbers, put them on a spreadsheet, lets DMN8 the day.
We're talking about building a bulletproof business. This is the last episode in this series. Hopefully, you've done a lot of introspection, done a lot of review, like what is it that I have to do to go from owning a job to owning a business. And like, I'm not trying to hurt your feelings. I'm not trying to piss you off. You know, trying to try to help you look at what it is you do and help you change your life. That's all it matters. They get better, become better, do better. And the biggest miss, the biggest miss that people make is action. It's the biggest miss. It's action. We want to fcking plan like there's no tomorrow. We love to plan. We're a motherfcking planning generation. We are. We're planners. We loved to plan, you know, nothing ever got done because of a motherfcking plan. You think back to the revolutionary time, if they would've fcking planned to do the sht that they did, none of this stuff would have ever happened. Like, George Washington crossing the Delaware like, well, let's, let's wait when it's warm, so our plans are going to be laid, right? Nah, let's go in wintertime. Let's do it. Let's make sht happen. Think about every war that's been won. It's been won because of action. Think about what the United States. I don't give a sht about your political beliefs, because I don't care. Think about what the United States has accomplished. Like George W. Bush gets sht because he got pssed off because we got bombed on our own soil on 9/11. He was the president. He should get fcking pssed off. I have friends of mine who were in the military at that time. I have friends of mine that joined the military because of that. Like they had the same mindset. Let, let's go fck motherfckers up. Action. Action. You listen to, guys like Marcus Luttrell, Chris Kyle. Guys that were on the front lines, man, they did so much that they shouldn't have done because it wasn't part of the plan. The reason why we prevailed, cause of action. And I'm talking about a lot of military action, but you think about businesses, businesses that have succeeded in times when they would've just waited for their plan, wouldn't have happened. You're probably listening to this on a device right now that back 25 years ago would have never been thought of because you see, we were walking around with these gay little, things on our hip with a cassette tape in it and headphones called a Walkman. And we thought that was the only way you could listen to music portably, if you weren't in your car and this guy, Steve Jobs comes out and he's like, I'm going to put music in your pocket, and it's not just going to be a cassette tape. It's going to be thousands of songs. And we're like, what? And then a couple of years later, he's like, okay, I'm going to take it from being music to you talk on the phone and you can talk on the phone anywhere and you don't have to have a cord and you'll have to be in a booth. And for you guys under 20 years old, there were things called phone booths. Like what, what the F, are you serious? That? And let me tell you just like now, if somebody comes out with a harebrained scheme like that, it was like that then where people were like, oh, you can't do that. That's dumb. That's stupid. Mark Zuckerberg, I'm going to make a way so that I can communicate with chicks all across Harvard, so they know who I am because that's why he created Facebook. So he could communicate with chicks because he was a nerd. And you might be listening to this podcast because of Facebook. I remember when Facebook decided they were going to start making money off the platform. You can't do that. Can't do that. Nobody's going to want to see ads all the time. Now, now you scroll through 10 ads to see four organic posts and you don't even know it's an ad. They took action. So you have an idea. You want to do something, fcking do it. Do it. You want to lose weight, do the work, do it. You want to start a business, do the work, do it. You want to travel the world, do the work, do it. You want to create something that nobody else has created before, do the work, do it. Action beats everything else. We got a ton of signs in our office that talk about basically doing the work over anything else. You know, one of our core values is production over perfection, but we also have one that says act over plan. Fck yes. We act, baby. I can put plans up on whiteboards all day long. I'm just as good at that as anybody else. But without action, you'll fail. Without action, the people will perish. Without action, you won't have a bulletproof business. You want to DMN8 the day, get action. Put action in place and everything you do all the time, DMN8 the day.
So we're in our series, building a bulletproof business. Hopefully, you're taking this series, and you're doing some things to get yourself out of owning a job and into owning a business. It's the whole purpose of why I'm doing this. One of those foundations of helping you get there is understanding your why. And if your why is about money, you're fcked. If you started a business solely because of money, you want to make more money. You're fcked. Because owning a business, especially the first year, 18 months, two years, sometimes three, depending upon what it is you do. And the last thing you do is make money. I'm not saying that you can't make money, you know as that time period, cause you can. But man, it's a struggle, because if everybody made money in their first year, two years in business, then you wouldn't have business failure. But the reason why businesses fail, I'm just going to drop it, drop it like it's hot like they're not making fcking money. As if they were making money, it wouldn't fail. And so if your, why is money, you're fcked. So what's your why? Like, you know, some of my, I talked before about your business core values, but some of my personal core values, and I'm getting ready to build my personal website, garygeiman.com. You know, I look at those core values and two of them have to do with my family. One is to support any family member to achieve their personal goals. Like, have a family member that has a personal goal, let's go. Like if I can help do it, let's go. One of my ultimate personal goals, if Garrett or Tyler came to me tomorrow and said, you know, I want to do this. Okay, what can I do to help, period. That's my that's one of my core values, support family members to achieve their goals. The other one is to provide a financial legacy that will be felt by my grandkids, grandkids. So I just had, so Tyler, my oldest son just had his, had his first kid. So that's my first grandchild. So that means Leigh, which is his daughter, Leigh, her grandkids, I want them to feel the impact of the financial legacy that I create for this family. Now, I feel like I'm at the starting line still, but I know in looking back over the last 20 years, I'm way ahead of where I was then. And those are my two core values, which relate back to my why. I created this business to help be fuel, to create other businesses that will continue to be fueled, that will create other businesses. That's the whole purpose. That's the whole why? So if you listen to those and none of my core values talk about, I want to make as much fcking money as I can, so I can be lazy, sit on a beach and drink mai tais. They, they don't say that. My core values are, do what I say I'm going to do lead even when it's not fun, support family members to achieve their goals, provide a financial, financial legacy, protect those that I love at all times, be honorable. Sometimes I fail at that sht. The whole idea of core values is to give you a roadmap, to achieve the things you're trying to do personally, and in business. And that helps you to cultivate your, why you cultivate your why. Then you can determine what it is you want to do in life. Sh*t happens along the way. Like there are people that could poke holes in those core values all day long. That's fine. I don't wake up and think about five years ago, I don't wake up and think about 10 years ago, I don't wake up and think about 20 years ago, you can always see in the rearview mirror. You don't want to see, it's what are you looking at in front of you and what are you trying to accomplish? What is your why for creating what it is you've created? How can you achieve that why by utilizing the things that you have at your fingertips and what do you need to do on a daily basis to achieve it? Do those things, you'll begin to build a bulletproof business. You'll definitely DMN8 the day.
So we're talking about building a bulletproof business. Basically building a business you don't have to be involved in creating revenue and running the ship 24/7. It would be great, wouldn't it? Where are you at currently? Is that something that's happening in your daily business? Because if it ain't, it needs to be. And that's what this series is about. Creating that business, that you don't have to be the one, always at the helm you're creating, you're creating something that exists without you. So if you get hit by that proverbial bus, it continues. Today, I want to talk about something that is very, very important in your business for you to be able to build a bulletproof business and its core values. And I think even before the core values, it's having a mission statement and then having core values. And, I just spent the week, last two weeks, actually developing my mission statement, developing core values for the company. And then we'll start with our company. My goal will be to have everyone know what those core values are and understand what our mission is. So for instance, I'm gonna read to you guys what our mission statement is. DMN8 Partners creates new revenue opportunities for businesses daily. We are focused on helping 10,000 businesses in the next five years, create and execute sales and marketing plans that assist them in exceeding their annual revenue goals. You see? So I basically one sentence said, what DMN8 Partners does? We create new revenue opportunities for businesses daily. And then I put out a goal. We are focused on helping 10,000 businesses in the next five years, create and execute sales and marketing plans. Boom! Put that goal out there. That's our mission statement. So what are our core values? Core values are we do the work. We don't ask the customer to do something related to what we're doing for them. We do it. We do whatever needs to be done to make our efforts work for our customers. We do the work. We make digital easy. We don't complicate anything for our customers. We make it easy as possible to do business with us, communicate with us and see results. Our customers aren't the professionals, we are, the professionals know what to do, how to do when to do, and why to do the things that need to be done. We make digital easy. We solve problems. We respond to problems with solutions, not excuses. If a customer has a problem, we don't find blame. We find the reason and fix it. The result of every communication should be to solve our customer's problems. We solve problems. We respond same day. We respond to every email, phone, call and message the same business day it was sent. Our customers need to know we received their communication and we are acting diligently on their behalf. We respond same day. And finally, production over perfection, while others talk and plan DMN8 Partners, does the thing. We don't wait until it's perfect, we strike immediately, so the action gets completed as quickly as possible. Production over perfection. Boom. What are your core values? Do you have some? Do you review them on a daily, weekly basis? You should be. If you have a team, does your team know them? If not, how are you going to start giving them to the team so they can begin to know them? I'm part of a group called Apex, which is Ryan Stewman's coaching group. And, Apex has core values at the beginning of every meeting, those core values, are discussed. And, I ran into the first Apex meeting I went to and we stood up and we were saying, I felt this is a cult. I was right. It is a cult. It is a cult of people that are together, focus on the same thing, becoming the best version of themselves. And that's why the core values exist. And you want to understand how to get focused on your core values on your, on your mission. There's a book written by Tomas Keenan called Unfuck Your Business. Sorry if that hurts your ears, but that's the name of the book, Unfuck Your Business. Read the book, it's a quick read. You can listen to it on audible. It's what I did. And listen to his story on how to Unfuck Your Business. Listen to that. Implement core values, DMN8 the day.
In this series, building a bulletproof business about the foundations you need to have to create a bulletproof business. My goal as I've said, I think every episode is for you to understand where you're at in your business in terms of, do you own a job? Do you want a business? Where are you at? If I have to guess, there's a lot of people listening to this, that owns the job, you know, we're, we're transitioning in this business from job to business and there's many things that we're doing so that it's not my job, that it's my business. And you know, one of those things is standard operating procedures or processes or systems like whatever it is you want to call it, SOP, processes, systems. That is, that is what you need in your business so that other people can do the things in your business without you looking over their shoulder, right? And you should have a system process, SOP, whatever you want to call it in place for everything in your business. You know, one of the things that we do, I have an admin that gets in usually before me and she reviews leads every day. The leads that have come in since, you know, basically overnight, evening overnight kind of thing, and then tells me what leads, and then she sending out information and doing follow-ups, but that system is in place. On a daily basis that gets done. So in your business, like what are the daily, weekly, monthly functions? If you have vehicles, like what are the daily, weekly, monthly functions to make sure there's vehicles last? In our business, we did daily check-ins, check-outs, walkarounds. We did weekly reviews of the trucks, physical like eyes on, tracked mileage, all of that stuff so that we would know when an oil change is needed and when services need it. We did that with equipment. Same thing, like they get, you have people going out to do service. One of the hardest parts for non-skilled services like cleaning, for instance, is cleaning as an opinion. And everybody has a different opinion of what clean is. Some people believe clean is just no dirt. Okay. Others believe that clean is no dirt, but organized. Okay. Are they wrong? No, they're both right, but it's someone's opinion versus another. So what's your opinion, and how do you want that opinion to be portrayed across your company? If you don't have an SOP, you don't have a process. You don't have a system for people to follow. There's no way for someone to understand what your opinion is on that matter. And obviously, if it's your business, you want your opinion to shine through. So develop SOPs processes, systems, write them down, make videos, make them to where people can use them for training to be able to do the work that needs to be done. So you can get away from owning a job, begin to own a business, begin to build a bulletproof business. So you can DMN8 the day.
So we're talking about building a bulletproof business. This is probably like the seventh episode, the eighth episode of this series. The whole goal of this is for you to have introspection and to reflect on, do you own a business? Do you own a job? And then wherever you're at like to get to that next level, if you own a business, great, if you truly own a business, like you don't have to show up and revenue still happens, you truly own a business. Now it's optimizing that business, right? If you do own a job and you're trying to get to the own a business, not own a job, then you have to understand kind of the foundations, and that's what we've been talking about. And one of those foundations is metrics. Understanding your metrics. Some people call it KPIs. I call it metrics. I grew up in sales, and in sales, everything's about a metric, the basic, the beginning, where everything starts like you should know how many contacts a day you have to make to make $500. How many contacts you have to a day to make, to make a thousand dollars? You should know that, period. If you don't, you need to sit down and you need to break everything down in your business that you do, so you understand what the metrics are. Should be around sales, it should be around marketing, should be around operations. You should understand those baselines to help you know what minimum activity has to be done to get X. And you see unless you grew up in a sales background, or unless you've done a lot of reading and training on marketing or sales, you're not gonna, you're not gonna understand that. And you're not going to know it, unfortunately. So you need to research it. You need to find out everything that you can about getting the baselines, getting to the baselines, understanding those metrics that are going to help you measure, grow, and optimize because that's what metrics do they help you measure. They help you grow, and they help you optimize. So you want to get out of this owning a job mentality. You want to get out of this, owning a job on a daily basis. You want to own a business, start understanding the metrics, start tracking the metrics you inspect, what you expect, and that will help you understand what you do well, what you don't do well, what the business needs to pivot to what the business should be focusing on. And it'll get you focused on those things that grow your business and make it bulletproof so that you can go from owning a job to owning a business. And implementing metrics on a consistent basis across the platform of your business. Then tracking those metrics, it's going to help you DMN8 the day.
So we're talking about building a bulletproof business, building a bulletproof business, and things that you need to be doing in your business to focus on building that bulletproof business. You see, we get caught up in what we think we have with this, with our business. We get caught up in thinking that something is something it's not, I'm just going to break it down for you. We think we own a business when we really own a job and you probably quit a job to start your quote-unquote business. Why don't I say you want a job? Well, do you have to show up every single day to make sure that revenue happens? Yes or no? That's the number one way you can tell if you own a job or not. If you don't have to show up every day and revenue still happens, then you own a business, but if you personally have to show up every single day to make revenue happen, you own a job. So there's things you can do to transition out of owning a job into owning a business. And one of those, the biggest transitions you can make is adding players to your team. Maybe you're a solopreneur right now. Definitely own a job. Definitely do. But you want to get to where you're owning a business. You're building a bulletproof business. So begin adding team players. But Gary, I don't, I don't want to, I don't want to headaches. It's so hard to hire people. I mean, you can come up with excuses to tell me why ice cream is no good for you. If you want it to, really, you could, you know. You could tell me why ice cream is the most horrible food in the world, and it tastes bad if you want it to. We could. And we all know that ice cream isn't and you should eat ice cream every day, except you'll get fat, so you can't. But anyway, in other words, quit being a damn negative Nelly. Add team players. All the negatives that are around team players is because the person hiring them does a shtty job at hiring them. You do a good job and adding team players, you'll get solid team players. If you do a shtty job at adding team players, you will get shtty team players and that's hurting your virgin ears. Don't get shtty team players. It's on you, period. You want to build your business. You want to grow into a dynamic organization. You want to have a bulletproof business, then develop a system that makes people want to be a part of your mission. Develop a system that gives people the ability to be something inside of your organization, to change their life, to help you grow your business, to help you achieve your mission. But I own a power washing company. I own a roofing company. I own this, I own that. So create a freaking mission. Create a mission that other people can get behind inside of your business to change their life, to help you change your life, to help you grow your business, to help you build a bulletproof business. So you can DMN8 the day.
So we're talking about building a bulletproof business. Building a bulletproof business. This should get you into a very contemplate state of where you're at in your business and what you want to have happened in the next year, three, five years. Like we should all always have a plan. We should always understand those plans. We should always write those plans down, and we should share those plans with our team. But part of the foundational success of a business is the ability to find and to communicate to prospects on a consistent basis. Now I've talked about customers, I've talked about customers, right? But you, you should also have a big, huge bank of prospects. Prospecting is the lifeblood of marketing for your business. Customers are the lifeblood of your business, but prospecting is the lifeblood of marketing for your business. So you should constantly be looking for new prospects that can pay you potentially money, because if you can find those prospects on a continuous, consistent basis, then you know that you're always going to get more customers, and getting customers is the name of the game. So what are some ways you should be prospecting continuously? Well, I think you should have multiple, multiple sources of prospecting. Sure, you're going to have some like, you know, things that are very high volume, let's call them things like pay-per-click. So Google ads, Facebook ads. You're going to have social media where you're posting on social media. Maybe, maybe you're a service business and you use yard signs or bandit signs. And if you are a service business, you should be using bandit signs on a weekly basis. Maybe you have direct mail campaigns. Maybe you do a lot of referral-type stuff where you're constantly reaching out to your customer base and asking them for referrals. In fact, I did an episode on how to create, a solid referral program that generates referrals for your business. You should be doing those things on a constant continuous basis, and then you should be communicating with those prospects. If they turn you down, they turn you down, continue to communicate. So we had, we had two different, communication channels. One was for customers and one was for prospects. Actually, we had three. Customers, current prospects, and declined prospects. And we communicated to each one of them on a monthly basis at a minimum. The declined prospects, they got a little pissy sometimes, and they would say things like stop and enter curse word, texting me, like stop, enter curse word, emailing me like stuff like that can say, I don't care. We would still communicate. We still continually communicated. And, those would turn into leads again and potentially business. We understood that 5% of our decline prospects would turn into leads over a 12 month period after they went into the decline state. So I wanted to get that 5%. I think we had like three to 4,000 declined prospects, at the end of the business when we went to sell it. So if I continue to communicate with them, I was getting 10 to 15 leads a month just from declined prospects. Why wouldn't I do that? Sending an email, sending a text. Like sending a piece of mail automated would generate 10 to 15 leads a month, well, sign me up. Right? But we get, we get confused and we think they don't want to hear from us cause they turned us down or they don't want this or that. No, no, no. You generated that lead. You paid the money for that lead. You should continually, continually communicate with that prospect. And if you're not, you're not building a solid foundation to build a bulletproof business. Again, automation and delegation will help you DMN8 your market. If you're not automating or delegating, you're not going to DMN8. And so prospect follow-up should be delegated and it should be continuous. It should be constant because if you're doing that prospect communication on a consistent basis, you'll definitely DMN8 the day.
We're talking about building a bulletproof business in this series. My hope is that you're contemplating, you're inward thinking, and you're looking at how you can grow your business, make it more bulletproof, get rid of owning a job, start owning a business like whatever that is, where you're at, my goal is you get there. So we would be remiss without talking about the number one thing it takes to own a business. Think about it for a second, what's the number one thing it takes to own a business. Customers! It takes customers. If you don't have customers, you don't have a business. You have pretty equipment, awesome trucks, know how to do some cool, whatever it is, but if you don't have somebody writing checks, it ain't a business. Think about that for a second. Writing checks makes it a business. That's exactly right. Like if somebody is not paying you to do something, it's not a business. So what do you need to do to get customers? And you see not just get customers but get customers consistently and continuously, and then continue to market to those customers. You see a lot of people get focused on the get of the customers, but then they don't maintain the data so they can continually market to them. Communicate with them, get more business from them. They miss that part. They miss that piece of it, and when you miss that piece of it, then you lose out on the opportunity and the ability to grow your business and to make it bulletproof. See customers are the backbone. Customers are the reason customers are the lifeblood of your business. And if you can't get customers, you can't grow your business. If you don't have customers, you won't have a bulletproof business. If you don't continually market to those customers, you won't be bulletproof. What's continually marketing? I have guys telling me, I touch, I touch base with my customers probably too much. And so my follow-up question as well, what's too much? I've emailed him like three times this year. Okay, it's November. You should have emailed them at least 11 times this year. Well, I called them one time. Okay. You should've called them 11 times this year. Well, I sent them a couple of texts and I could tell that they didn't like it anymore. Okay. How could you tell? Because someone sent stop or 10 people sent stop or a hundred people, who cares! Keep sending the text messages, period. Little, little antidote I'll give you, we had a Christmas light business. And I was sending out text messages to our pressure washing customers, to get them to bite on wanting quotes for Christmas lights. And we use the system that I could see who would opt out of the text messages and they would opt-out. And then, the next year I would opt them back into the text messages, and I would send them a message about Christmas lights. And no one ever said, "Hey, I opted out last year. How come you keep taxing to me?" But people did say, you know what? And the people that actually opted out the next year or the year after would say, "you know what? I want to get a quote for Christmas lights." If I wouldn't have been aggressive and opted those people back in, then I wouldn't have had the opportunity to get them a Christmas light quote. One of them ended up being a $5,000 a year, Christmas light installation. I think the opt-in was a good thing. And you see, I don't care what I think my customers think about my communication. What I care about is continually communicating, and that's what you should do too. You want to build a bulletproof business, get customers and continually communicate to those customers. You'll DMN8 the day.
I'm talking about building a bulletproof business building that bulletproof business reminds me of a couple of books that I've read recently, that I would recommend you guys take a chance, and when I say read, let's be clear. I don't read. I listen. I don't know about you, but just listening to a book gives me so much more insight and lets me pick up so much more. So one of those is Becoming Bulletproof it's by a secret, Former secret service agent, Evy Poumpouras. She's a badass! She's on a presidential detail for the last two presidents. I believe she was on Bush and Brock's presidential detail, not, not Donald's and, she's a bad-ass in the secret service. This book talks about some things that she faced, obviously, a female and the secret service. You don't see a ton of those and she was on the presidential detail. So everything you need to know, you just found out about that. And then the other one is Bulletproof Business by Ryan Stewmen. I would check those two books out just to get kind of an understanding of bulletproof, like what it means, what you should be doing to become bulletproof. Obviously, if you think bulletproof, you think of bulletproof vests, something that keeps you from dying. And that's what we're trying to do here is build a bulletproof business. And one of those things that you need to be doing foundationally is releasing information on a monthly or weekly basis, depending upon your budget. And the way to do that is through press releases. There are multiple press release distribution companies out there and press release has helped with multiple things. Not to mention search, not to mention awareness, not to mention branding, but it also provides consistent continuous information being fed to your community through local news platforms, their websites. Boom! Press releases are important. Press releases should be done consistently, continuously, and they should be press-worthy type of information. You hire somebody that's a good press release. You move into a new building location shop, that's a good press release. You start out offering a new service, that's a good press release. You accomplished something that not many in your industry have done, that's a good press release. Like there's multiple opportunities to create press releases, have to be written and then they have to be distributed. But press releases are a great foundation for creating that bulletproof business because you see you put those press releases out there, they get picked up by news organizations, they become index and index means that they are in the search vault forever. That's what you want. You want the name of your company to be in the search vault forever. For-ever. And if you do the right things, if you're constantly looking at ways to promote your company, release information about your company, then you're going to start to build that bulletproof business. You're going to start to get the focus on how to sustain business long-term. Utilize press releases on a consistent basis. You'll definitely DMN8 the day.
We're talking about building a bullet-proof business. And every time I say that that alliteration like building a bulletproof business means a lot, man, it can be powerful to have a bulletproof business. You know, I've talked already about the difference between owning a business and owning a job. And hopefully, you're listening to this series and you're reflecting and you're contemplating, and you're understanding where you're at in your business cycle. And my hope for you is to go from owning a job to owning a business. That's my hope for you on a daily basis, not just from this podcast, but my hope for you is to understand that owning a business is the goal, not owning a job. You see, we want to own that job. We want to control everything. We want to have our hands on everything and see building a bulletproof business requires trust. And how do you build trust while you build trust by helping people understand the purpose and the why behind it? So one of those foundational steps that you have to create is a social media presence that exists for your business. Now I'll be the first one to admit, this is the hardest thing for us to do because our company is built around me and in my quest to build a bulletproof business, we have to get really focused on building content around the company, and not just me. I have some pretty strong social media followings, LinkedIn, couple thousand, I think almost five digits there. Instagram, 30, something thousand Facebook, 10, 15,000, YouTube, 10, 15,000. I'm not, I mean, I'm just off the top of my head. Me. DMN8 Partners, it's like a couple thousand. If you add them all together across all platforms, a couple thousand, maybe 5,000 total. So there's the problem. We have to disconnect Gary Geiman from DMN8 Partners in order to build a bulletproof business. So you look at your social media platforms, you look at those profiles for the business. How often are you posting? How often are you engaging? How often are you creating awareness around that company brand? I think it's important for the individual who's the leader to be out front. And I think it's important for that person who's at the, at the front of the show, the CEO, whatever his title is, her title is, to be at the front, but at some point, you have to decide, okay, is this about me? Or is this about a company? If it's about you, you're going to own that job. You're going to own that job. And maybe that's what you want, but I'll be honest with you. I don't want to own a job. I'm going to hit 50 next year. That's f*cking old. 50. I'm going to hit 50 next year. I got a lot of things I want to do. And they don't revolve around going into an office on a daily basis. They don't revolve around making sure that I'm delivering something related to building this business, because I got other people in place and I'm going to put more people in place to do the things that need to be done to grow this business. So social media needs to be the thing that gets pushed for your company, not you. Well, maybe you're already there. Congratulations. Maybe you're not, but begin to decide and focus on, okay, content on social media, is it leader based or is it company-based? Get more company-based. Get more skewed to the company side and begin to produce content on a daily basis for the company to get awareness, to get branding. So you can DMN8 the day.
We're talking about building a bulletproof business. Say that three times fast, that alliteration will get you every time. Building a bulletproof business, so I want to break down 11 different areas you need to focus on to begin to build a solid foundation so that you can start to build a bulletproof business. And I'm going to start today with good old search, search optimization, or Google search, whatever you want to call it. We want to make sure that we're showing up in search for the services that we provide when customers and potential prospects are looking for those services. So how do we, how do we create that? Well, search is created and optimized by one thing, content, content, content, content that content can be used for all kinds of things, developing websites, developing blog posts, developing guests posts, developing press releases, but it's all built off of content. Now, obviously, there are multiple layers of how to optimize search, but this is all built on content. It's all built on content. And so one of the first things in building a bulletproof business is to begin to figure out ways to develop content without you doing the content. So what are those ways? Well, one copywriters, hiring copywriters. Now this can be expensive and it can be very tedious and finding the right copywriters, but if you find the right copywriter, you can begin to have them develop content. The next one is employees having employees develop content and produce content on a consistent basis because if you're the only one in the business producing content and you get hit by the proverbial bus, the content production stops, and if you can't continue to produce content, you can't continue to improve your search rankings regardless. And so your business is over. The bulletproof business becomes the bullet hole business, and now it's sunk, and you're no longer in business. So creating content and having others create content and producing content for the business is a foundational building block in growing a bulletproof business. When was the last time someone besides you built content-produced content for your business? A long time ago? Never? Maybe every once in a while? Has to be daily! Start building out the purpose and the reason why content has to be done and then begin to plug people into roles of producing content. You begin to develop content, you begin to develop a strong search ranking process with that content and showing up in search. You're growing your business. You're getting more leads, a definitely DMN8 the day.
Ask questions a lot about, you know, building a business and creating an organization or creating a business that can be successful ongoing. One of the things that I've put my mind to lately has been creating systems around what it is we do, mainly because I get asked this question all the time. Like what, what happens if you get hit by a bus, odds are I'm never going to get hit by a bus. Who knows the Garrett, I could walk out of here and get hit by a f*cking tank, but anyway, probably not going to get hit by a bus, but you know, life is life. Unfortunately, the day we, the day we are born begins the end of our hard time on earth. It starts a countdown and that's just stone-cold facts. So at some point, I'm not going to be here. And we, we need to have systems around what DMN8 partners does so that it's not just about Gary Geiman and every business I've ever created, it's always been about what value I bring to people, regardless of what the delivery of that value was. Exterior cleaning, Christmas lights, mortgage, marketing. I never really thought about creating an ongoing entity until the last year or so. And, I've been focused on creating what I call a bullet-proof business. I believe there are multiple things you have to do to create that bulletproof business, but you have to begin to structure things around every area of your business that don't require you, because see if your business requires you to be in it all the time, you don't really own a business, you own a job. I mean, that's what it is. And so if you're, if you're wanting to create something that can sustain itself without you, that can grow without you, that can make money without you. You have to begin to focus on creating this type of business. And you know, this podcast will be released in December of 2021. But if you hear me speak in 2022, you're going to hear me speak a lot about building a bulletproof business, because that's what I'm going to be talking about to every business owner that I interact with, whether it be in a group setting, one-on-one setting, a sales setting, we're going to talk about building a bulletproof business. So, begin to look at your business that way. What areas of the business am I involved in? Okay, now that you've identified those what area of the business that I am involved in, can I back away from and allow someone else to perform that activity or allow automation to perform that activity you see, unless you're willing to delegate and automate, you're never going to DMN8 and delegation and automation are the keys to a longterm businesses success or should say business apostrophe success. If you think about any large organization, you know, Tesla, Elon Musk. Elon Musk, ain't turning wrenches to build Teslas. But Gary is totally different, totally different kind of business. That's a business as what it is. Elon Musk does not own a job, he owns a company. You know, Jeff Bezos is not putting books into boxes to send them out to you. At one point he was, he's not now. And that was a long time ago, like 1996. So what can you do to remove yourself from putting the books in the boxes and delivering them to your customers? What can you do to make yourself begin to build that bulletproof business? I'm going to talk about this over the next couple episodes, 11 to be exact. And we're going to dive into ways that you can build a bulletproof business because if you're building a bulletproof business, you're definitely going to DMN8 the day!
Yesterday about competitor analysis and how that can make you great can help you rank in your market. Probably the quickest way to do it is through competitor analysis and then doing what they do and do it better. Not probably, it is. There's also another follow the leader, and that is the colleague analysis outside of your market. You know what I'm talking about? Those companies that do what you do in other markets, but they're the best in their market. These are guys that probably can give you some information, cause they're not threatened by, they're not threatened by your business because you're not in the same market, but they're in the same industry ranking at the top of search in their marketplace. So, do the same thing. Like, find out what it is they do duplicate, do it better. Ask them, what they do. Duplicate, do it better. I can remember a conversation I had with Dave Carroll in 2015, we were talking about property managers and we both were doing similar things, but not the same thing. And we both took one tip from each other and pour gasoline on it, and we both saw our business go crazy. I can remember in 2015 taking one thing that he was doing, that he told me about that we weren't going add it to my process, and I woke up on Monday morning with 11 leads in my inbox and from property managers. And prior to that, like I had gotten one or two a week. I got 11 on Monday. I was like, "holy sh*t! How am I going to get these quotes out?" I mean, it generated almost six figures in revenue, just from those 11 leads. It was ridiculous. We had one job that was $22,000 come from those leads because he told me one thing that I added to mine. And then he had similar opportunities that happened to him. He took something that I was doing it, add it to him. And his leads increased. His conversions increased. So do colleague analysis, find out what they do, find out what's working for them, and then go do it. The key is this. The key is this. We can know all of this information. We have all this information at our hands, but unless we put it into practice and unless we put it to work, we're not going to get the benefit. Having the information is part of it, but doing the work is the other part of it. You want to DMN8 your market. You want to DMN8 your market and be the leader so that others are following you. You got to do what your competitors are doing and do it better. You gotta do what your colleagues are doing and do it better. Just talking about it and thinking about it isn't gonna get you there. And yes, every market has competition and every market is competitive. Trust me, I've heard it all all the time. I got guys in rural areas that have like five competitors and they're like, oh my God, we're so competitive. And then you got guys and places like Atlanta to where there's five companies on the same street. Competition is everywhere. Figure out what the competition is doing and do it better. Figure out what your colleagues are doing and do it better. That's how you DMN8 your market. That's how you grow your business. And that's how you DMN8 the Day!
Follow the leader. Remember that game as a child, schoolyard, follow the leader. Do you guys play follow the leader in school? I was wanting it to be the leader. Did you always want to be the leader? Bullsh*t! Garrett's lying right now. He said, no. I always wanted to be the leader. Why? Because I don't like people telling me what to do. It's not fun. It's not fun. It's not fun. Being told what to do. You got parents, you got teachers, blah, blah, blah, blah, blah. We don't want to be told what to do, but I want to tell you where follow the leader pays off. Let's say in your business, in your market, you go to Google and you search your service, who are the top three listings that come up that aren't lead gen companies, the top three companies that come up in the listings for maps, for organic, who are they? Now go look at their website, get tools to help you analyze it tools to help you analyze. There's a bunch of them out there, but analyze like what's their content look like? How much content do they have? What are the pages look like? What are the calls to action look like? What are they doing on their Google maps listing? How many photos do they have? How many reviews do they have? How many reviews have they responded to? How many posts do they put up? The list goes on and on and on but look at everything your competitor does. And do that for three, the top three competitors. What does it have to do with follow the leader? Well, SEO, local SEO works like this. There's already a roadmap telling you what you need to do to be at the top. It's those competitors. Now what you have to do is do what they're doing and then do a better do it more, be better. And so if you know what they're doing and you're doing that, and then you pour gasoline on it, you're able to become the leader, but you're not going to get there until you follow the leader. What does every SEO agency in the world do? They do exactly this it's called competitor analysis. And we determine who are your competitors. Who's at the top of the game. What are they doing at the top of the game. Now, what do we need to do to beat them. That's exactly what you need to do. Follow the leader, determine what are the leaders doing in your market for the keywords that you want to be found for. Make sure that's being done at a minimum. Now do more. They post one blog a month, well you post two blogs a month. They post once on their GMB weekly. Well, you start posting daily on your GMB. They have 50 reviews, get to a hundred reviews. They've responded to half of their reviews, you respond to all your reviews list goes on and on and on. They got a hundred photos, you put 200 photos. They have one service page per location, you get two service pages per location. On and on and on follow the leader, figure out what they do duplicate and do it better and DMN8 the Day!
The third episode on massive imperfect action. Talk the last two days about working on that J, getting to the point where you're good. And I want to finish this off with just talking about action in general, action in general. For instance, do we care about action or do we care about perfection? Do we care about the result immediately, or do we care about the result long-term? As a business owner, you can't have that microwave mentality. You can't expect instant results when you do one thing. One time you have to understand that the metric is there to measure over and over and over and over and over again. I can remember the first time that I did phone sales, I was selling lawn care, and I was told that I was going to have to make 50 calls a day. And in my mind, I started breaking that down, and eight hours, 50 calls is about six to seven calls an hour to get to 50 calls. Not a ton per hour, but it's still a lot. What I didn't realize was I'm going to make 50 calls, I'm only going to talk to probably seven, eight people. Now, what a lot of people did was they only wanted to make seven to eight calls because they knew they was only going to talk to seven, eight people. So they would frame their day to try to only talk or to only call when they thought people would answer. And when they didn't answer, it was a wasted opportunity. And because they weren't focused on the 50, they were focused on the seven to eight. They never hit the seven to eight and see the problem was he had to do the 50 to get seven to eight, to be able to sell two to three, but they were focused on the seven to eight and they only talked to maybe one or two and they sold zero. And see, as business owners, we get focused on what we need in order to survive. And we think about that need, but we don't think about the work, the action to get to that need. So if you need five leads a day in your business, you shouldn't be thinking about the five leads a day, you should be thinking about the activity you have to produce to create the five leads a day. That's what you should be measuring, not the five leads a day. The five leads a day comes because of the massive imperfect action that you're doing on a daily, weekly, monthly basis. You're putting the signs out, you're posting on social media on a daily basis, two times per day, you're putting the stories up on social media, you're contacting customers, you're making contacts to property managers and real estate agents, and you're doing all of those things constantly, consistently, focused on the metric that will get you to five leads a day. But instead, we focus on the five leads a day and that doesn't get us to where we need to be. It's back yourself up. Look at your action. Are you doing the action that you need to be doing on a daily basis to hit your goals, or are you focused on the result? Get off the result, get on the action. DMN8 the Day!
Massive imperfect action. I talked yesterday about how I got to where I'm at by just doing the work, doing live videos. And that is the case in every single thing that you do in life. I can remember as a two-year-old, this person sitting next to me, I'd put balls in his hands and clubs in his hands to help him in terms of athletics. And I mean, I'm a basketball lover, there's no hiding that. And so I was always kind of pushing him into basketball, and it's funny because he started gaining the same love and he started wanting to work on his own. I can remember seeing him in the driveway, shooting the J, working on the J, shooting the J, working on the J, working on his dribble, doing all those things, and he'd go to games and that would show up. He would go to games and he'd be able to break somebody down off the dribble. He'd go to games and he'd be able to hit long-distance, three-point shots. Was it because he went to practice with the team? No. Was it because he decided he wanted to play basketball one day and all of that stuff came to him? No, he had to do the work. He had to practice. He had to practice how to dribble. He had to practice how to do a crossover, how to put it between your legs, cause the first time you do a crossover, it probably don't work. The first time you do a crossover, it's really slow and you're not breaking ankles like Allen Iverson. It might go off of your foot. You might lose the ball. It might not transfer it to your other hand. The first time you go between your legs, I remember the first time I went to go between my legs. I didn't know that when you go between your legs, you kind of got to move your legs as the balls going through. I just stood there while the ball doesn't go through legs and aren't open. I don't know if you know that or not, but that's how it works. So the first time I tried to go between my legs in a pickup game when I was like 10 years old, I turned the ball over, fail. So then I decided I'm going to work on dribbling between my legs. I got decent at that. And then I worked on a move to where I go between my legs and then reverse the ball back to my same hand that I started with. And that allowed me as a slow white boy to be a little bit faster on the court than those that weren't slow white boys, which most people aren't slow, and most people aren't slow and white together when you're playing hoops. So overcome that. But I didn't just, I'm going to do a crossover today or Garrett didn't just, I'm going to shoot threes today, and I'm going to shoot him 30 feet. He started practicing, started in missed a lot, missed a ton. You have to miss a ton. You have to work on the form. You have to work on the distance. You have to work on the release. You have to work on all that stuff in order to get the ball to go in the hole. And then you can shoot 25, 30, 35% from the three-point line. Then you can't beat somebody off the dribble by crossover, or by going through your legs. Not I do at one time and I'm perfect at it and see, that's what we want as business owners, we want to do one thing one time, be perfect. And if we're not perfect, we don't want to do it again. We're like the players for the Permian tigers and the coach would always tell them this two-word phrase after practice, before practice, before games, after games, "be perfect!" Well, it's impossible to be perfect, but what you can be perfect with is your activity. You can be perfect with your practice. You can be perfect and making sure that you do the things necessary to become great at something, but greatness only exists after you put it in the reps. So you have to do massive imperfect action to get to greatness. You want to get to greatness, start today during the massive imperfect action on a daily basis, put the work in DMN8 the day!
Massive imperfect action. We've heard that many, many people, many, many times, many, many ways. Massive imperfect action. I want to do a three-episode series on massive imperfect action. So a little backstory, if you see DMN8 partners out and about, and where we have on our dominate gear, our t-shirts, or we have a t-shirt I should say that has our logo on the left chest. And then on the back, it says production and then a line, and then perfection under the line production over the line. Perfection under the line, what does that mean? Well, it means production over perfection. If you come into our office, we have signed multiple signs up that talk about the work over the thought or the work over contemplation. You see business owners today get stuck because they aren't doing the activity. They aren't doing the things that can make them money. They're not doing the things that can give them opportunity. Little over, well, just a little under, I should say. Now, five years ago, I started doing this thing called Facebook live into a Facebook group that I created. It was called the sales and marketing mafia. And some of you may remember if you were back in the day, February of 2017 is when I started the sales and marketing mafia. And I started promoting the sales and marketing mafia by going live on my personal page, getting people interested, and then getting them to join the sales and marketing mafia. And I remember within like the first two months I had a thousand people join and we started just talking about ways to grow your business with sales and marketing. And I continued going live daily, weekly, monthly on and on. And when I started the sales and marketing mafia, the purpose was to help business owners weed through all the crap that was given online, that was bad information. That was really that, that was the why. That was why I created it. And I was asked in February of 2017, why, why are you doing this? What is your end goal? Don't have an end goal. I was asked that multiple times, I don't have an end goal. What is it you're trying to accomplish? I'm trying to accomplish giving good information over bad information. Yeah, but there's gotta be something personally you're trying to accomplish. No, really, that's what I was trying to accomplish. At the time, we had a very successful exterior cleaning, Christmas light business. That's how I made money. And that was, that was the focus. In fact, we had just got done completing a five-year plan, where we had mapped out how we were going to grow and expand this business into a $5 million operation in the next five years, we just got done doing that. So my purpose and my point was to help others. So I just started providing information, got into a lot of arguments with people. Had people call me names hurt, hurt me so bad hurt me so bad. Had people say it was dumb. They know what I was talking about. I was an imposter. I was a failure, blah, blah, blah, blah, blah, blah, blah. I just kept putting out the content, kept putting it out, kept putting it out, kept putting it out. Then in September of 2017, we had someone reach out and say, Hey, can you help us learn Christmas lights, learn the Christmas light business. Not just how to install, but how to price, how to get customers, how to keep customers, how to run the business. I'm sure we could do that. What are you thinking? Well, could you do a webinar? I mean, I hate webinars, like I suck at webinars. I was like, but you know what I'm good at? I'm good at doing live videos. So let's do this, pay me 400 bucks and we'll do four live videos about marketing. We'll do four live videos about installation. We'll do four live videos or we'll do four live videos about marketing and pricing four live videos about installation and four live videos about your business, 12 videos, 400 bucks, boom, bada bing and we sold 30 spots. 30 spots, and, I was on live video. So I got to thinking, well, Christmas lights is part of our business. Our other part of our business is pressure washing. That's where the majority of our revenue came from. So what can we do to help them grow their business? Cause it gotta be a lot of people out there who want help. So we started offering, Google Adwords setups, and we manage it for 90 days. And then if you want us to continue, we can continue. So we started doing that in January of 2018. And the reason why I came up with that was I was speaking at a convention, and in speaking at that convention, someone told me, "Hey man, you probably, you probably should have something to sell you." I don't have anything to sell. I'm going to speak about how to get more business with property managers. That's what I'm going to talk about. And so I came up with something to sell and that was the Google ad words set up. And so September of 2017 happened because I did the work in February of 2017. January of 2018 happened because I did the work in February of 2017. I kept doing the work over and over and over again. Was it all perfect? No, but it was massive and it was continuous and it was action. And by doing that continued work, I'm where I am now. We have a business where we've helped thousands of business owners in one way or another, grow their business. We have a hundred clients monthly that we work with to help them be found on Google in multiple different ways. We've created hundreds of websites. We've optimized hundreds of websites. We're in spaces other than pressure washing. We're in spaces other than home service. I consult to businesses to where we don't do any of the marketing. I just give them consulting advice to help them improve their conversion. All of that happened because of the massive imperfect action from February 2017. What's the purpose of this podcast to tell you to start your massive imperfect action today, don't think about it. Don't go try to plan it. Just start, start today, doing the work so you can begin to receive the results down the road and you can DMN8 the Day!
Totaling a pole 16 ways to grow your social media. And this is the final episode, this is the 16th. And, my goal is that you've taken this. You've utilized these ideas and ways to engage and create content differently than you probably have in the past. And now you have 16 new ways to create social media content. Today. I want to talk about don't take yourself so seriously. Oh my God. Every one of you do it too. You do it! You get on social media and you got to say the right words with the Clint Eastwood type voice and talking away that sounds so. No, be yourself! Quit taking yourself so seriously! For small businesses to thrive on social media, you have to do two things. One be authentic and act like you're having fun. You know, maybe your company isn't, you know, throw, you know, producing glow sticks and candy and having parties every day. But it doesn't mean you don't, you can't bring the party to your feed. That doesn't mean that you can't be inspiring. It doesn't mean that you can't provide inspiration. So come up with ways that are a little bit different for you to be on social media, quit taking yourself so seriously, you don't have to act like you're the godfather. You come to me on the day of my daughter's wedding asking me for a favor. You don't have to, you don't have to be that way. You can be exciting. You can be funny. You can be engaging, quit taking yourself. So seriously utilize social media to show people who you are and what your business is about and get them to help you DMN8 your market. Get them to engage with you because they like the fact that you're being real stop taking yourself so seriously, DMN8 the Day!
We're in a series 16 ways to grow your social media engagement and give your followers information to help them engage with your social media more and help you DMN8 your market. My goal is that you leave with 16 ways that you haven't utilized before that you can create for us content and provide more resources to your customers and your social media followers. Today, I want to talk about running a poll using polls in your social media, postings to get your followers to speak up because the beauty of social media is interactivity or engagement, and that's what we're looking for. And a poll is a great low-barrier way for even the shyest of fans and followers to comment or weigh in on an issue who maybe wouldn't make a post or comment. There they're the people that are like something. But a poll, they can click on a button and be involved in the engagement. They can ask for feedback on services. They can ask for feedback to gauge interest on new services, or even just to get people to pick a side about things like what do you like smooth or crunchy peanut butter. And if you don't say smooth, then you're probably communism, but polls allow people to, from the sidelines, engage and interact, and you can provide that to your followers, through a poll. I would recommend running a poll once a month. And hell, you can have a poll about a poll, right? Or come up with something that's funny. You can do something like a, you can only punch one person, the person who said they are in a better place, the person who disappeared right after the funeral, or the person who immediately made your loss themselves, right? You only get the punch one. Who is it? You can do the f*ck, marry, die, but I don't know if that's probably appropriate. I would do it. You might not, but you can always come up with poll ideals to engage your followers and create that engagement. Use polls, DMN8 the Day!
100! 100! 100! Can be a lot of things. A hundred percent on a test is perfect. Of course, you had those classes where they gave extra credit and you hear like 105/100, never did understand that. Then a hundred years old is a long time to live unless it was biblical times. You had people like Methuselah live into 970 or some sh*t like that. 100! What's 100? Today is the 100th episode of DMN8ing the day. So I wanted to take this chance to thank you for listening. I appreciate the support. And, hopefully, these last 99 episodes have brought you some inspiration, some information, something that can change the trajectory of your business, because if you change the trajectory of your business, you can change the trajectory of your life. And the purpose that I started this podcast was that gave business owners something every day to DMN8 the day, DMN8 the day. And obviously there's different podcasts out there that I would recommend listening to, especially on a daily basis, like the rewire podcast by Ryan Stewman, daily podcasts, three, four, or five minutes long, mainly mindset motivation to where mine is more marketing motivation, but, definitely a great listen on a daily basis. And of course DMN8 the day. I would definitely look at listening, but podcasts are a great way to get your information diet. And that's why I started this podcast to give you information, to help you grow your business, to help you DMN8 the day and DMN8 your market. So have you checked out the other 99 episodes? What do you think so far? I tell you what, if you could do me this favor. Do me this favor, go to apple podcasts, if you don't use apple, go there and find the podcast and leave me a review. If you don't use apple, go somewhere, go wherever you're listening to your podcast, Spotify, whatever it may be and leave me a review, a review will help this podcast be found by others. I need that five star. So if I didn't give you a five star performance, let me know. And, maybe I can improve. Let me know what I need to do to improve love, to hear the feedback. I appreciate your support. I appreciate you listening to DMN8 the day, the purpose, the point and the premise is to help you grow your business, DMN8 your market and DMN8 the day!
So we're in a series 16 ways to utilize social media, to grow your audience, DMN8 your market. My hope is you take these 16 ideas and you have 16 new ways to engage with your followers and providing useful content. Today. I want to talk about being a showoff. If you're like me, you have a little bit of an extrovert in you. It's not too hard to be a showoff. You could pull a crazy stunt brag about a recent accomplishment. Think about it. If you don't toot your own horn, who will, and it's a great prompt for engagement. Great, great prompt. I remember not too long ago on, jeopardy mattress distributor, Casper, there was a question, that was about their mattress company and you had to name it. It was what is Casper, but you know, the question was no ghost, this mattress company, blah, blah, blah, blah, blah, something like that, and Casper took that screenshot, put it on Twitter, created some content around it, and ask, did you get this one? Right? You know, what was your response? Something like that. And they get it, I think it had 388, 388, 400, something like that, responses, just from the screenshot on jeopardy, who would've thought Casper would be a jeopardy question and it'd be about a mattress than, and not a ghost. Right? But they were showing off because, Hey, who else is going to do it? It 400 answers and 15,000 engagements. Boom. That's what you're talking about. So talk about your crazy stuff. Talk about your awesome accomplishments ring that bell toot your horn, DMN8 the Day!
The series 16 ways to utilize social media, to improve your social engagement, to improve, engagement with your followers and to DMN8 your market. And my hope is you take these 16 things and you utilize them to come to engage with your followers in different ways. Cause right now you probably are limited in the, the content, the type of content that you're providing. And with this, the idea is you come up with multiple ways to engage. So today I want to talk about what I'm doing right now, and that's creating a series, creating a series. You see, create a series, you're doing a couple of things. One you're providing information, and you're telling people that you're going to be back tomorrow, or however that series works. Our recurring feature not only helps round out the content calendar. It also gives followers a reason to keep coming back, because if they like the first episode, they're going to like the second episode, if they liked the first part of the series, they're going to like the second part of the series, you could do a Friday afternoon Instagram story that shares, you know, your team's weekend playlist or a recurring video segment that where you put, you know, every day objects and a blender. We did one, one time where, we did a series where we did, meals that you can make in a Crock-Pot. And it was like, I don't know, we did like six or seven episodes of it. And, each one of us had to come up with a couple of things. I think Tyler's was some type of white bean chicken chili or something like that, which is pretty good. And, we all had some, some different recipes and, it created a series that people were watching along with consistency, which lets people know what does expect, what to expect and continues to hammer home, the value that you provide. So what are some series that you could come up with? We have a local plumber in our market that, came up with a series and basically they had different plumbers, reading books about poop and different ways to poop. It was pretty funny and they, um, they ran those ads on Facebook, YouTube, even local TV, and it resonated. So create a series, think of a couple of different series ideas, put, put them together, write out your content. They don't have to be long. One minute, two minute, three minute. Like just something consistent, create it like a TV guide. So people know you're going to be back next week or tomorrow. Whenever it is continually produce that content and DMN8 the Day!
Speaker 1: (00:42) We're in a series 16 ways to utilize social media, to grow your following, engage your followers and DMN8 your market. My hope is you take these 16 things away and you utilize them in a way that helps you come away with 16, new ways, 16 new things you can use on social media to engage with your followers. Today, I want to talk about being useful. Resourcefulness! What can you do to be useful to your audience? What kind of resources can you share to make your followers or your clients or your prospects lives better? Maybe how to videos or answers to frequently asked questions, or downloadable worksheets, or information about your community, or information about your company, or information about the service that you provide. Being useful offers content that allows people to see the nuts and bolts, and it allows people to see that you're valuable and that'll be crystal clear to them. If you go on business pages on Facebook, you're going to see a lot of dumb and boring content. You're going to see a lot of three, four or five sentences with boring graphics. So what's any different, like what is it that you can do to set yourself apart? That's really what marketing is. That's all marketing is, setting yourself apart from the competition and you have different platforms and different ways to utilize it. And if you can come up with things that are interesting, if you can come up with things that are, that provide usefulness to your client base, then you're setting yourself apart. You're doing the thing necessary to set yourself apart from your competition. So you want to grow your engagement. You want to be a leader in social media, from your company to your clients, be useful, provide resources, and DMN8 the Day!
The series 16 ways to utilize social media, to engage with your followers and DMN8 your market. And my hope is after this series that you come away with 16 different ways that you can utilize on social media to engage with your followers. Today. I want to talk about promoting your company culture. What's a company culture, well company culture is what makes it fun. What makes it interesting? What makes it great to be at your company? Or maybe it's talking about your core values, or maybe it's talking about the way that, um, employees interact with clients or the ways that employees do their job. Even if you feel like your service isn't that captivating, your people are spotlight. What makes the people, the company, your office, your truck, what makes them unique, maybe highlight an employees talent or accomplishment outside of the office. Brag about your crew brag about the fun that your crew has brag about the things that you guys come up with to help others. It's okay to tell people that you're great. It's okay to tell people what sets you apart as definitely okay, to promote your people on social media, to others, because number one, your followers know who they're dealing with and they get to see a face. And number two, they get a feeling that, oh, wow, this company is actually fun and interesting. And I want to do business with fun and interesting companies. So if you want to improve your social media engagement, look no further than the people that you work with. Find out what's going on in their life. Promote that, engage with that DMN8 the Day!
We're in a series 16 ways to utilize social media, to grow your business and engage with your audience so you can DMN8 your market. My hope is you take each one of these, implement them into your strategy. And at the end of this series, you have 16 new ways to interact and engage on social media. Today. I want to talk about being memorable, being unforgettable, being memorable, unforgettable, and every, yeah, you don't want to hear me sing to you. You should want to hear me sing because it's memorable. Your social media, just like mine is just one, one drop in an ocean, not one drop in a bucket, but one drop in an ocean of content. If you're posting a before and after if you're posting current office view, if you're posting whatever you're posting somebody, else's posted it to every other person that owns a business has posted similar content on social media. So why shouldn't anyone bothered to come back to you for more? So a couple of ways to stand out, use eye catching graphics, pictures, photos, use shocking graphics, or my favorite funny memes. Short little TikToK, like videos just don't do the TikTok video right now The Brooks and Dunn song. I'm tired of that. It's kind of over before it even started or maybe it's been started and I'm just behind the loop. I don't know, but because I know about it tells you that it's memorable and that's exactly why you want to be memorable when you're posting content, post something at people won't forget post something that will click in people's minds and you'll DMN8 the Day!
Have you ever sold an MLM product, multilevel marketing? I've got scammed into some of that crap before energy drinks, paper goods. Like, no, I don't want to do that, but what is it? That's a learning. Think about it. Maybe you are in multilevel marketing or network marketing, whatever the spin, where it is. And, and, um, there are some that are definitely not hoaxes that are not scams. We'll call it. There definitely are sums that some MLMs and network marketing that are successful that have good products and that provide real income. And uh, so I'm not, I'm not, I'm not jacking on those. What I, what I do want to use this platform for is to discuss why, why, and how they are successful so that you can look at those kind of open the hood and go, oh, that's what I need to be doing. Okay. So let's, let's just break down network marketing. Number one. What is it that they're trying to do? They're trying to get their friends and family to buy from them period. So I want you to think about this. You own a business. Do all of your friends and family know what you do. If that answer isn't yes. Then you need to change that up and go tell all your friends, all your family, what you do. And not just one time. Have you ever been pitched by somebody with an MLM opportunity or network marketing? They don't try one. They're not wanting done. They're aggressive. Same thing with your business, your friends and family should know what you do all the freaking time. And if they don't make sure they do next, let's think about, they're always talking about their business. Constantly, always talking about their business. Why? Well, if it's making them money, that's why if they have been told they can make money. That's why do you always talk about your business now? I don't like to, and I like to mix my business with pleasure. I don't like to miss my business with personal. I don't like to mix my business. Really. If you're a business, is what makes you money? The business is already mixed with personal. Cause I don't know if you've ever went a day without eating, but that's pretty personal. And if your business isn't successful, then you're going to get to feel some of those personal things like not having any money, can't eat, pay your bills. So mix the business with personal and talk about your business. All the freaking time, learn from what they do and understand why they do it and start implementing it into your business. So tell your friends and family, tell them as many times as you frigging can talk about your business all the frigging time. I mean all the time and finally be excited about your business. Be excited. Nobody wants to hire you if you're boring or you're a lump on a log. And, uh, I got into this business and I know you're excited. I'm excited about this business and I want you. I want you to buy from me. And so you can be excited, right? So the three things we can learn from MLM, network marketing, one, tell your friends and family all the freaking time, what it is you do to tell everybody, talk about your business all the time. Talk about all the time, all day, every day, all night, every night at third, be excited about your business. Be excited, jump up and down smile. You want me? You know, you do. You need me? Let's DMN8 the Day!
Thanks for listening to DMN8 The Day. If you have questions about marketing your business, contact us by phone (859) 757-2252 or visit our website.
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Thank you. Thank you. Thank you. Thank you. How many times do you say that to your customers? How many times do you say thank you. So a way to say thank you, but also follow up because you always want to be following up. No matter what you do is my sending thank you cards utilizing thank you cards, but not just thank you. Cards, other types of cards as well. It's always good to get as much information about your client as possible. Things like birthdays, anniversaries, stuff like that. That gives you a reason to reach out. Especially birthdays. Restaurants are great at this. They'll set up their rewards program and ask for your birth date. Cause they're going to send you a follow-up in the form of a birthday card. We used to like to send our own anniversary cards, the anniversary of when they hired us for service. It's our anniversary today. Congratulations, last year you hired us to do blah, blah, blah, blah, blah. Right? It's a little bit better than a piece of mail. Number one. And number two it's follow-up, it's another touch. It's another point where the client remembers who you are and you see following up is so, so important. Even the previous clients, how important is it? Well, previous clients should account for somewhere between 20% and 50% of your revenue on a monthly basis. If it's not that, then you're doing something totally wrong. If it's more than that, you're not going to know the park. So got to be creative in how you do it. And thank you cards is a way to be creative first. Thank you for your service. All right. Thank you for spending your money, spending your hard earned money with us. Thank you. Thank you. Thank you. Thank you. Right when I have a birthday. Thank you. And as your birthday present, kid-free blah, blah, blah. When you hire us to do blah, blah, blah. See what I'm saying? Same way with the one year anniversary of the last service or the five-year anniversary of, of when they hired you, putting yourself in the ballgame. Every single opportunity is what you want to be doing. And thank you cards. Thank you cards. We'll do that. So go eat some thank you cards. Have some thank you. Cards made, do whatever you have to do, but send out thank you cards to your clients for them DMN8 the Day!
Thanks for listening to DMN8 The Day. If you have questions about marketing your business, contact us by phone (859) 757-2252 or visit our website.
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So one way to grow your business increase your revenue is extend, offers that don't decrease pricing, say what that's right extend offers that don't decrease pricing. We don't want to devalue our services because it's a certain time of the year, or you're trying to raise capital. We do it all the time, right? But look at ways that you can provide a service that gets someone to buy it at the full price, but there's an offer attach. What are some ways you can do that? Well, number one, buy now and pay later. This is one of my favorite things to do. If you buy lists today, you can pay for it. In 30 days, you can pay for it in 45 days. If you have a subscription model to where people are paying, or clients are paying for your services on a subscription basis, sign up today and your next payment won't be for 45 days. So they basically get 15 days free, but they're not getting the 15 days until they sign up. And then their next payment would be 45 days out. Another thing that you can do that extends offer without decreasing your pricing is buy now and get something with it. So for instance, if you sell a service, which most of you, people listening today sell some type of service by now get X free. If I'm providing, let's say carpet cleaning by three rooms. Now buy three rooms today, three rooms of carpet cleaning now, and as part of that, I'll give you deodorizer on those three rooms at no cost, right? Deodorizer is one of those things that makes you money, but at the same time, I can improve the value of what it is that I'm selling in terms of service. By throwing that deodorizer in, if they purchase carpet cleaning before this date, they always have to have an offer and I would always provide an expiration date of that offer. The final thing that you can do that extends offers without decrease pricing is one next step from by now and get X free. And that is buy now and get this service over a period of time. So for instance, if you provide HVAC maintenance by two maintenance services, your spring and pay for it, now get a 10% reduction by prepaying. Now the odds are you're going to get to their home, go through that inspection, and you're going to make money because you're replacing parts, doing extra maintenance. That's not included in the maintenance that you provide, or maybe even upselling and getting a new unit installed. But the ideal is you get money now to provide service later. And to me, those three things by now and pay later, buy now and get something free or buy now and get the service later. Those three things are ways that you can extend offers to provide more value without decreasing the pricing or de-valuing the services that you offer. And in all of those things, you can do these to increase revenue, to improve the cashflow of your business. And of course, dominate your market. Let's DMN8 the Day!
Thanks for listening to DMN8 The Day. If you have questions about marketing your business, contact us by phone (859) 757-2252 or visit our website.
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Do you want fries with that? That's right. Do you want fries with that? The McDonald's phrase that increased their revenue exponentially. When they put this into play, it's basically an upsell, right? They were increasing the value. Basically their hamburgers were good, but the combination when you add fries was even better, especially for their bottom line. So in your business, you're always looking for ways to increase revenue, to increase the value. And we get caught up in a customer, not accepting our price or not hiring us because they didn't like what we presented. So what we have to do is we have to improve our presentation. Do you want fries with that? So look at your business and do a couple of things. One where are there areas that I can increase the value. I'm not telling you to drop your price, because that goes against the whole idea of this podcast. We want to increase our revenue and grow our business. So with the mindset of, do you want fries with that? Where are those areas where you can increase value and your business? A couple of things you can do. Number one, create packages that clients want and make the one service they want the most only available. If they get the premium in our business. One of the top services that we get asked to provide is Google ads management. And I only provide Google ads management at our premium service. It's not that they have to pay more to get Google ads management. In fact, when you compare us to the competition, we're a great value. However, I'm only going to provide Google ads management. If you're a premium client, if you buy the premium service. So in your business, whether it be pressure, washing carpet, cleaning, HVHC junk removal, think about the things that customers call you the most for. What does that one thing they call you the most for then provide that as a package, but put it in the premium package. So for instance, with pressure washing clients may want exterior window cleaning. The only time you provide exterior window cleaning is if they purchase a premium package, they might purchase a house wash and a gutter cleaning, but they want that window cleaning. And the only way they can get the window cleaning is if they get the house wash and gutter cleaning combined. But I want that window cleaning. Yes, you do. And the way you can get that window cleaning is the pay me 9 99 for that house wash and gutter cleaning. So you go from a service that window cleaning probably only makes you 150 300, maybe $400 on an average size home to where it's part of a package that makes you a thousand dollars because they want that service. And it's put together as a premium package. The other thing that you can do is increase the value of the packages that you provide. So let's say you do offer a gutter cleaning package, and instead of just providing gutter cleaning, you provide the gutter cleaning. You provide a gutter brightening, but you also invite, you will also provide a gutter inspection to let them know that the gutters are balanced, they're running properly and they're going to work. If a downpour happens, that's increasing the value of what you're providing. And all of the sudden you're able to increase the revenue of a ticket that started out being just a couple of hundred dollars. Look at your business. Where can you increase the value. Where can you offer fries with that package. Let's DMN8 the Day!
Thanks for listening to DMN8 The Day. If you have questions about marketing your business, contact us by phone (859) 757-2252 or visit our website.
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Your follow-up game strong. Do you take no for an answer and then end the conversation. I see this all the time in groups guys will be like, yep. Soon as I get to know, I go onto the next one. That's not selling. That is not selling people selling starts. When you get told no, otherwise it's order taking, taking somebodies order, uh, you're working at McDonald's. What can I get? What can I get you today? Right? McDonald's doesn't start selling until they try to up sell you. We quit when we hear the no, well, if they don't want to, they don't, they don't want my stuff. I'll just go to somebody else who does, and they may want it. They just didn't like the way you packaged it. And like the way you presented it, or they just weren't ready to buy. That's why your follow-up game needs to be strong. How do you have a strong follow-up game? First of all, multiple points of touch. You should be using phone texts and email to follow up. You can also use mail, social media, all kinds of ways to follow up, but you should be using multiple touch. If you get stuck using one form of follow-up, you're gonna miss out on a large segment of your audience. For instance, if 15% of your audience uses email and you only use email to follow up, you're missing, you're missing out on 85%. Same way with phone, same way with texts. The list goes on and on and on and on. So use multiple points of touch. Next is follow up consistently. If you send out a quote and you don't hear anything back, how do you know if they got it? So the first point of follow-up should be, Hey, did you get that quote, phone call, email, text something. Hey, did you get that quote? You should get a yes or no. If you don't get a yes or a no, you need to keep pairing that proposal until you're told, "Yes, I got it. No, I didn't." No, I didn't resend it. Yes I did, Let's get you scheduled. The follow-up game needs to be continuous. You're looking basically for them to buy from you or to tell you to pound sand and never come back. That's what you want. We don't want people that live in live in purgatory of I'll know what I'm going to do. Screw that either. Get your checkbook out, write me a check or go the away and never come back. That's what follow-ups all about. Getting them to a definitive. Yes or definitive. No, the first note is not definitive unless they tell you to get the heck out of here. I'm not buying from you, right? So follow game needs to have multiple of touch. You need to be following up continuously and then you need to be following up consistently. If you're followed game strong, you're going to make more money. If you make more money, definitely going to DMN8 the Day!
Thanks for listening to DMN8 The Day. If you have questions about marketing your business, contact us by phone (859) 757-2252 or visit our website.
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The secret to success with email marketing is their subject line. It truly is. I've been in Facebook groups lately, and I see where a lot of people will say things like email marketing is dead. Email marketing, doesn't work. Email marketing is a useless marketing tool. And I say, email marketing can be successful. Email marketing can make you money and email marketing, email marketing can produce results. If you let it, if you let it all you have to do. All you have to do is get people to open your email. That's the secret. But here we are pushing out emails with the subject line that say stupid things like, oh, I provide this service. Do you need this service or our service and the subject line. It's not going to get open. I remember my first foray into email marketing when I realized what I needed to do, which was get down to open the email and understanding that the subject line was the most important part of the email allowed me to go from not getting anybody to open the email, to getting open rates of 20 to 25% on a cold email list. As people that do not know who I am or why I am sending them an email. Those email open rates are crazy good. And here's the thing. If you get 5% open rate and then 10% of the people respond to your email, you're not getting anybody to respond. Let's say you send out a thousand emails, you get a 5% open rate. That's 50 opens, 10% respond, which would be incredible. Only five out of those 1000 responded. But if I can get a 25% open rate and I get 10% of those people to respond, all of a sudden I have 25 qualified prospects because of the subject line. So what do you do? Well, first of all, you test subject lines, test, test, test, test, subject lines, send emails to the same people with different subject lines over time and see which ones they respond to and which ones they don't. Obviously you want to use a system or a software that tells you when someone opens or they don't open. The next thing you do is you get creative with your subject line. I follow a couple of marketers online, one being Billy Jean. Billie Jean is great at subject lines. Some of his subject lines have been things like, will you marry me? Or, Hey Gary, it's my birthday. When it wasn't his birthday or I'm firing myself today, those were three of the most memorable subject lines that I definitely opened those emails and read his copy. But here's the thing I never would have read his copy. If he would have sent me an email that said, Hey, I can help you grow your business. Okay. That's boring. Definitely. And we want to utilize things that are going to catch attention, going to get people to respond. Obviously get people to open your email. So get creative. Finally use the reply and the forward, uh, as part of the subject line R E colon FWD colon, it looks like someone is either replying to your email or forwarding an email to you and those get much higher open rates. So play with your subject lines, test them out, get creative, use replying forward, DMN8 the Day!
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The elevator pitch, the elevator pitch. This is a, um, staple. It should be, it should be a staple for every sales person, business owner, anyone that has a service or a product to pitch the elevator pitch came around, uh, that terminology in the fifties, I believe basically had the time that you got on the elevator until you or the person in the elevator reached their destination for you to pitch what it is you do. So an elevator pitch by design is quick. It should be quick. It should be very impactful as well as leave them wanting more or asking for more. A lot of times you'll ask somebody, so what's your elevator pitch and you got this long drawn out idea or thought process that they're on. And it doesn't really do a whole lot. It doesn't persuade someone to make a decision and that's really what an elevator pitch should do. So an elevator pitch number one should be something that is at the top of your tongue. When someone asks you, what do you do? You should be able to tell them pretty quickly what it is you do, who you help and how you help them. That's really what it should be about. So for instance, um, my name is Gary Geiman. I own dominate partners. We are a digital marketing service that helps home service businesses, pressure, washing carpet, cleaning, junk removal, HPAC, plumbing, et cetera, et cetera. Those types of businesses be found on Google, right? That's the core of our elevator pitch, who I am, what we do, who we help, um, and really how we help them. And I think a good elevator pitch can also then provide follow-up. Are you being found on Google would be a good follow-up or do you get business from Google maps? Do you utilize Google ads in your business? Those are good follow-up questions in that elevator pitch, but the elevator pitch is critical in making sure that you can discuss with someone who asked, what do you do? And if you have an elevator pitch, it needs to be number one, consistent. It needs to be concise and it needs deliver the information in a way that helps whoever you're delivering it to make a determination that if you and or the services you provide or something that they need. So my suggestion is to sit down and write this out. You're going to go through a bunch of different versions of what will ultimately become your elevator pitch. Then once you have an elevator pitch that you're comfortable with go to the mirror practice in that mirror, pitch the mirror. So you can get comfortable telling people what it is you do in a clear and concise way, and a consistent way with an elevator pitch. So work on your elevator pitch, drafts, get to something that you're comfortable with and go pitch it in the mirror and learn that thing, memorize that thing. So you can get out and push that elevator pitch and DMN8 the Day!
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Critical, critical piece to sales is developing a sense of urgency. You've seen it. You've seen it before. You know what? I'm talking about. A hurry by this, before this offer goes away, this offer is only good until this price will go up on this day. Creating a sense of urgency provides a way for you or a business to create urgency with your customers to do business with you. Retail stores are great at it. A lot of online services or online product providers are great at developing a sense of urgency, but are you great at developing a sense of urgency in your business? It doesn't always mean you have to drop prices or have an offer to develop a sense of urgency. Another way that a sense of urgency can be utilized as getting on the schedule while there's availability. You know, at certain times of the year that there isn't availability in your schedule. And when there is, you want to create a sense of urgency to fill that up with clients and utilizing a sense of urgency is what you need to do it. We, we provided a service, uh, in our home service business, Christmas lights that definitely had an added sense of urgency to it because, Hey, you're only going to get Christmas lights during one part of the year. And, uh, once that part of the year has gone there, there is no reason to, uh, lights your house up. Although some people still do, which is a little weird, but having a sense of urgency allows you. It allows you to be able to create a defined period when someone should buy or hire you. And so my suggestion is always have pinpoints to census, to a sense of urgency, always have specific things that point back to a sense of urgency timing obviously is one time on your schedule is another. If you are running an offer or a special on a service, having it defined, uh, will create sense of urgency. Having it defined is when it, uh, is, is over, we'll have a sense of urgency and you need to be able to convey your sales message with a sense of urgency. Having a sense of urgency makes you money, not having a sense of urgency, won't make you money. And so when we're pitching our services, when we're providing, we're providing quotes, we need to add in a sense of urgency. And that sense of urgency needs to be legitimate. It doesn't need to be something you make up. Like if it sounds like, they're going to, their meter is going to go off. And so when you're providing a sense of urgency in your pitch, in your proposal and needs to be legitimate and needs to be a legitimate sense of urgency. So develop the ideas that create sense of urgency within your services, utilize those and how you present pricing, present proposal, present your services and allow those sense of urgencies to help you fill your schedule and, and create significant and continuous streams of revenue. Utilizing a sense of urgency is going to make you money. If you do it right, you do it correctly. I recommend you have a sense of urgency with every opportunity that you can. Cause then when you're pitching with a sense of urgency, definitely going to DMN8 the Day!
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Do you have a mafia? A Mafi a well, or send a kit or a group of friends, family, whatever. What the heck am I talking about? Right. Social media mafia or social media syndicate. Basically what you're doing is creating a group of individuals that will help you. We'll call it. I'd used air quotes help you on social media. What are they going to help you do? They're going to help you stay on the wall on social media longer. Let me explain. So I make a post on Facebook. Facebook gives me 15 minutes of fame. They give me 15 minutes on the wall to see how many of the people that follow me will see that post. If I get engagement during that 15 minute period, the time is extended and I'm giving you 15 minutes, but the time is arbitrary. It's based upon the time of day. It's based upon all kinds of things in Facebook's algorithm, but let's use 15 minutes just to be, uh, just to have a number to use every time there's engagement, uh, like a comment, a share. Facebook increases the time that my posts get seen. So what you want to do is you want to create a group of people, 5, 6, 7, 8, 9, 10, 15, 20. How many ever you can create that will like comment share on your post. When you post on Facebook, on LinkedIn, on Instagram, wherever it is, you spend your time posting to promote your business. It's called a social media mafia. Ryan Stewman calls it a syndication or a syndicate. But what it does is it helps you hijack the algorithm of social media. So you want your posts to be seen by more than the two to 3% of your followers that see your posts because yeah, that's how many people see your posts, unless you're one posting your butt off constantly, or two, you have a syndication that will like comment and share on your posts. You see Facebook is going to put content that people interact with and engage with. They're going to put it in front of more people. So the goal is to get as many of your followers to see that content. I can post something right now on my wall. That's boring, as you know, and, uh, it's boring as balls and no one looks at it. It's not going to get seen by hardly many people. And I have 4,500 quote unquote on Facebook. If I post content that people start engaging with immediately, then that's going to get seen by a large majority of that group. I've had reach on posts, get up to 20, 25%, which is ridiculous. And we're talking about unpaid posts, but it's all related to building your mafia. So find friends, find family employees and let them know, Hey, I'm going to make posts on social media. I'm going to send you a text. I'm going to send you a message. And when I do, if you would go to that post like comment and share, build your mafia, build your syndicate, make your post, get seen by more of your followers so that post will create opportunity and opportunity to DMN8 the Day!
Thanks for listening to DMN8 The Day. If you have questions about marketing your business, contact us by phone (859) 757-2252 or visit our website.
You can also check out Gary via social media. Facebook Linkedin YouTube Instagram
What's your methodology for growing your business? Five new prospects per day, five new prospects per day. That's what a lot of sales coaches and sales managers will tell salespeople and business owners, what they should focus on to grow their business. Five new prospects per day. So what's a prospect. A prospect is someone who either uses the services that you provide, just not from your company, or they need to use the services that you provide. And when you're prospecting, what you want to do is you want to identify and then qualify. So when you identify the first part of the prospecting process, you identify a prospect. You want to gather information, their name, their street, address, their email, address, their cell phone, for sure. Uh, if you can gather social media links, so you can get to their profiles and connect with them on social media, but you want to gather as much data about that prospect as you possibly can. Having data about your prospect is just as important as creating revenue. Don't believe me, look at Amazon and Tesla and apple and every corporation that is crazy valued, right? Look at them. What do they all have in common? Well, they, they know things about you. They have data that tells them about their customers and the actions of their customers. Amazon, for instance, knows what you purchase on a monthly basis, what your habits are, and what to expect from you in their portal on a monthly basis. Google knows what you search. I know your secrets. They know everything that you hope your mom never finds out about you. Google knows it, right? So the same thing about prospecting goes into play with you, obtaining information, five new prospects per day puts you in the mindset of adding new prospects to your database. The more prospects you have, the more opportunities you have, the more opportunities you have more customers as you can get. So once you've identified, now it's time to qualify. I think about the things that make a good customer in your business. What are those things? What are the things that make a good customer and your business now write them down? And then as you're adding prospects, determine, do these prospects fit that criteria that's qualification. If you've ever heard the phrase, these leads suck view of a watch Glengarry Glen Ross, then you know what I'm talking about? These leads suck. We can't sell real estate. The leads don't suck. You suck well was said by that or what was meant by that was the fact that no lead sucks. It's just the process in which we are selling the lead. Sometimes we don't qualify the lead correctly. And so it's our fault. And therefore we really can't sell that lead, or we can't sell that prospect. So identifying the prospect goes a long way, but then qualifying the prospect before we add them to our database. And if you look at the numbers, if I were 21 days in a month, Monday through Friday, that's 105 prospects. You times that by 12, all of a sudden I've added over 1,250 prospects and one year, but just following that five new prospects a day, and what do you need to grow your business? You need leads and you need those leads to turn into customers. So it gets your mind, right? Start looking to add five new prospects on a daily basis. So you can DMN8 your market and DMN8 the Day!
Thanks for listening to DMN8 The Day. If you have questions about marketing your business, contact us by phone (859) 757-2252 or visit our website.
You can also check out Gary via social media. Facebook Linkedin YouTube Instagram