The Growth Zone: Recent Episodes
Christian Bartsch
The Growth Zone Podcast covers in 2022 topics from Innovation, Business, Startups, Marketing, ESG and interviews with industry leaders. Our Mission is to help people to grow their business by applying sustainable business strategies in marketing and leadership. Thereby local communities enjoy more environmentally responsible and socially responsive contributions from the business world.
| In Marketing we cover the core areas of sales funnels, branding, positioning, lead generation and online advertising. | When talking about startups we will look into innovation, funding, investment, technology as well as artificial intelligence. | An entrepreneur can not be successful if the mindset is dislocated. Confidence is so important for a good starting out into networking and gaining clients. | When you gain access to the knowledge and guidance of an experienced entrepreneur you can grow using coaching and mentoring. Hence, leadership, strategy and finding a solution to a conflict is so vital. | Subscribe to our newsletter at meetchrisbartsch.com/newsletter
In this episode, christian will discuss the 3 Stages towards business growth.
No business can jump a stage even if some young business coaches try to convince you of their fake story. No business grows rapidly without burning some kind of resource (cash, reputation, connections, quality, profitability). At first any business will consume more time and money than you desire.
If you have valuable connections they can help you expand your market reach but they are not an automatic guarantee that you will grow in a sustainable way by only relying on their connections.
GET THIS BOOK >>>
Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way:
Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch.
It is availabe at Amazon, Barnes and Noble and other retailers:
ISBN: 979-8-8330-3548-1 Softcover
ASIN: B0BKWWJL4H Kindle edition
In this episode, Christian will explain how you can redesign a business that you already started but now want to redict on a new path.
This episode's core topic: Designing a business from scratch that already exists.
GET THIS BOOK >>>
Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way:
Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch.
It is availabe at Amazon, Barnes and Noble and other retailers:
ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition
In this episode, Christian looks at how implementing ISO 27001 standards in a business can help form a real Green cyber security.
It takes a lot of effort to improve an organization's digital footprint. Buying equipment that is overly consuming energy and damaging the environment once it has to be disposed off, is not a great idea. Longterm IT procurement strategies need to focus on protecting the environment and the business.
Cyber security is an important part of the IT infrastructure of an organization, today. By implementing an ISO27001 standard one can improve the sustainability contribution of IT. Nevertheless, Green Cyber security is more than buying a green firewall and green coloured pens.
It is more a mindset and longevity game. You score high when you are protecting the environment, local communities and jobs. All 3 need each other to thrive. Find out how to avoid greenwashing in IT departments as ESG is often misused to overcharge companies for products that are in no real sense green.
GET THIS BOOK >>>
Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way:
Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch.
It is availabe at Amazon, Barnes and Noble and other retailers:
ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition
The sustainable idea - The fossil fuel scam
The fossil fuel industry has been active in keeping sustainable green technology at bay. Greenwashing and ESG are popular methods to make their products appear greener than they really are. Lobbyist are active in many European nations with direct contacts to the heads of state.
Find out whats happening - from the Author of the book "The sustainable business idea". What are the green trends and the fake trends. Understand the difference and spot the secret activities that are taking place to discredit any real environmental initiative.
People read in socal media that people bought certain products and is was their worst experience. These products apparently were of low quality, they blew up or they simply gave them back. The community in those platforms is then responding in astonishement as they are showing actively with real photos that they own the products and are hapily using them every day. The negative narrative is being spread by hired trolls.
This kind of troll farms can be hired to attack entrepreneurs, local politicians and will even amass a mountain of lies to simply discredit any politician or political leader who is daring to threaten the fossil industry with their core products (e.g., oil, gas, coal) and complementary products (ICE cars, ICE vans, Gas heaters),
This kind of troll farming is not new. The Russian Governments have been using this strategy for decades to make western social media a toxic environment. The social media scandals of 2022 showed how many employees were needed in social platforms to stop tentions from going crazy.
There is so much more. Listen and grow to make better sustainable decisions
GET THIS BOOK >>>
Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way:
Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch.
It is availabe at Amazon, Barnes and Noble and other retailers:
ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition
In this episode Christian will look into how organizations have been using ESG to mislead consumers and B2B clients to believe they are actually environmentally friendly and not hurting local communities. There are many SMEs who are actually making a real effort to protect the environment by reducing waste, energy consumption and optimizing their supply chain. In contrast some of the old economy industries are using fake green labels and lobbyists to promote their greenwashed products.
Consumers and businesses need to avoid such dirty products as they hurt local communities, the wild life and future generations. It is not just about being ESG compliant but about being a positive impact on the planet.
GET THIS BOOK >>>
Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way:
Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch.
It is availabe at Amazon, Barnes and Noble and other retailers:
ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition
In this podcast episode, Christian will share with you, why is it important to implement a green cyber security in an organization.
At first you might ask, what is actually the difference between green cyber security and cyber security. The "green" in this IT security strategy tries to not only make an organizational environment safer for users but also reduces the negative impact of the cyber technology on the environment.
When we look at the EU taxonomy in regards to ESG, we need to realize that our IT infrastructure consumes a lot of energy and in some cases also polutes our local environment. some datacenters use ground water and river water to cool its room temperature.
Eventually the warm water is often pumped back into the local water system. This leads to substantial problems for animals, plants and farmers in that vicinity.
GET THIS BOOK >>>
Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way:
Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch.
It is availabe at Amazon, Barnes and Noble and other retailers:
ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition
In this episode, Christian discusses with Zoltan how B2B startup sales strategies can make a difference.
Who is Zoltan A. Vardy?
Zoltan is a startup mentor, trainer, and speaker who helps B2B tech founders build predictable, recurring revenues and scale their sales globally by applying his business development blueprint called The Launch Code.
Zoltan was formerly Sr. Vice President/Global Sales at NBC Universal International and a regional CEO at Germany’s ProSiebenSat1 Media. He helped launch a dozen media, technology, and professional services businesses including eEuropeMedia, Brainient, and Antavo, where he also serves as Chairman.
He was born & raised in the US, graduated from Cornell University, and divided his time between London and Budapest. He tests his personal limits by participating in Spartan Race obstacle course races.
Linkedin: https://www.linkedin.com/in/zoltanvardy/
Get Zoltan's free video guide: https://zoltanvardy.com/podcast
The topic of this episode is: CyberAttacks are costing businesses and consumers millions of dollars each year, through ransomware, data breaches, and stolen funds. So, how do we prevent this? Investing!
Who is Bryan Kuderna?
Certified Financial Planner Bryan M. Kuderna believes the tech space offers many opportunities for passive income. In 2020, “the cybersecurity insurance market was valued at $7.35 billion and is expected to reach over $27 billion by 2026, registering a compound annual growth rate of 24.30 percent over the forecast period,” says Kuderna.
Draw from his new book, "What Should I Do with My Money?: Economic Insights to Build Wealth Amid Chaos" great insights for your own actions.
Get his book NOW on Amazon: https://amzn.to/40wqV9w
Trust is an important part of driving sustainability in an organization.
Questions:
1) How can we build that trust in an organizational culture that deliveres real results for all stakeholders?
2) Is there a proven trust model that can spark action in people in- and outside of an organization?
Who is Jim?
Jim is the Chief Sustainability Officer at Zai Lab, where he drives the design of the global biopharmaceutical company’s sustainability vision and strategy.
Jim is also the author of the forthcoming book "Trust in Action" on the role of trust in tackling society’s biggest challenges and how leaders can cultivate it. Jim offers a unique perspective on how trust forms the foundation for getting things done in an increasingly polarized society.
Jim is a longtime advocate and developer of diverse and inclusive organizational cultures that deliver results for customers, employees, supply chains, communities, and investors.
A frequent keynote speaker on topics including DE&I, sustainability, and trust, Jim was named one of Compliance Week Magazine’s Top Minds in 2019.
As a respected leader in business transformation, he has led and developed groundbreaking programs for large scale organizations such as AstraZeneca, as well as providing strategic guidance to smaller organizations as Chair of Vizibl’s Strategic Advisory Board.
Connect with him on LinkedIn:
https://www.linkedin.com/in/jimmassey/
Get his book on amazon:
https://amzn.to/3nev7fE
What are the In-Demand Content Marketing Formats for 2023
GET THIS BOOK >>>
Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses:
Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers:
ISBN: 979-8-488609-90-7 Softcover ISBN: 979-8-797126-01-0 Hardcover ASIN: B078WX5VKF Kindle edition
or read more about it here:
https://meetchrisbartsch.com/books-on-marketing/
Gain an insight into the Role of AI in Content Marketing in 2023.
GET THIS BOOK >>>
Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses:
Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers:
ISBN: 979-8-488609-90-7 Softcover ISBN: 979-8-797126-01-0 Hardcover ASIN: B078WX5VKF Kindle edition
or read more about it here:
https://meetchrisbartsch.com/books-on-marketing/
Get insights into how Lead Generation Channels rank and will impact 2023
GET THIS BOOK >>>
Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses:
Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers:
ISBN: 979-8-488609-90-7 Softcover ISBN: 979-8-797126-01-0 Hardcover ASIN: B078WX5VKF Kindle edition
or read more about it here:
https://meetchrisbartsch.com/books-on-marketing/
See how google is fighting ChatGBT created content! As google feels extremely vulnerable to being replaced by ChatGBT they are clearly warning people that they will penalize website owners who are too lazy to create original content and simply use ChatGBT. Many SEO agencies who let this AI tool write the content will soon see their client websites drop out of google.
GET THIS BOOK >>>
Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses:
Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers:
ISBN: 979-8-488609-90-7 Softcover ISBN: 979-8-797126-01-0 Hardcover ASIN: B078WX5VKF Kindle edition
or read more about it here:
https://meetchrisbartsch.com/books-on-marketing/
Find out how Google's Lighthouse 10 will affect your ranking. Largest Contentful Paint (LCP) and Speed Index are usually better for a page's contents feeling loaded than a count of active network requests. Lighthouse 10 brings a brand new performance audit and a significant change to another.
GET THIS BOOK >>>
Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses:
Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers:
ISBN: 979-8-488609-90-7 Softcover ISBN: 979-8-797126-01-0 Hardcover ASIN: B078WX5VKF Kindle edition
or read more about it here:
https://meetchrisbartsch.com/books-on-marketing/
This episode is all about how to structure an article to make google help your website rank on page 1. Your article needs to be relevant but also well strctured. Even if you already have great content, you need to make sure your CMS, Wordpress or other design tools have not added wrong coding.
This can happen very unexpectedly. On one page i once got highlighted by my SEO tools that i had several H3 titles with no text in them. That was astonishing as i would normally never do such a crappy job only websites. So i went to investigate and at first, couldnt see any empty H3.
Looking at the page using another bowser i couldn't find it either, until i decided to check the generated html code manually. There it was in between lines of code.
Now the problem was even rooted much deeper. These H3 titles were not created by me but by a design element that had been placed in the particular page. In this episode, i will share with you how to find such and how to fix it rapidly.
In this episode lets focus on: "How we look for longtail keywords to outplay large competitors". Building an organic visiblity is important to have a marketing based on SEO and SEM strategies. it is unhealthy to only focus on only one of those! This takes time but is worth the effort.
GET THIS BOOK >>>
Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses:
Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers:
ISBN: 979-8-488609-90-7 Softcover ISBN: 979-8-797126-01-0 Hardcover ASIN: B078WX5VKF Kindle edition
or read more about it here:
https://meetchrisbartsch.com/books-on-marketing/
In this episode we will look into How do we create a quality backlink for our websites. Create a quality backlink for websites by having the right anchor text, avoiding link farms and spammy backlink building services.
When you check out a backlink automation provider, you will notice in some cases that they used their service themselves to generate a certain level of visibility. In tools like Sistrix you will see the backlinks and also the quality. If you generate 600 backlinks per month (=600/30 = 20 / day), you need to consider, if they are really of any value.
20 backlinks per day is possible, but only if you have humans adapting the texts and connecting them with valuable content. If you are simply collecting garbage backlinks you will most likely be given a penalty by google once the algorythm realizes you are cheating very badly.
Sponsor of this Episode:
Econry is an international training academy focused on innovative subjects. Companies, government employees and students use this to upskill their talents. In Germany the department of labour sponsers courses for unemployed. In other countries there are other options to help finance this additional education. Econry also cooperates with several universities and academies focused on other complementary niches.
You might ask what econry focuses on. With AI being an important element of business, econry is looking to provide knowledge where this technology is relevant. Hence, this also applies to marketing, sales and even cyber security. Any company pumping marketing content into the inernet space needs to ensure that customer data is safely transmitted and stored. If this is poorly done, the trust will be lost and any great sales person will have difficulty convincing a buyer that they are safe with you.
You can take courses from Neural Networks to Multi-plattform development, Cyber Security, SEO and HR Retention. Most of the courses are streamed live but some are also available at on demand video in combination with live workshops. If you want to learn a subject properly you need some level of human help.
Hence it is a wise idea to look at how Tesla has used neural networks to drive their global innovation success. This is where Deniz and his team of scientists are teaching people how to design and implement neural networks for industrial and consumer products. This is done via the neural network engineer course which is taught at econry.
As a global education provider, econry is a partner of selected universities and manufacturers. Thereby increasing the career options for people with and without a university degree.
In this episode we will look into: What strategy can you use to generate leads to a new website. You can use Search Engine optimization (a.k.a. SEO) to build visibility in search engines so that your website generates leads and increses your revenue.
Sponsor of this Episode:
Econry is an international training academy focused on innovative subjects. Companies, government employees and students use this to upskill their talents. In Germany the department of labour sponsers courses for unemployed. In other countries there are other options to help finance this additional education. Econry also cooperates with several universities and academies focused on other complementary niches.
You might ask what econry focuses on. With AI being an important element of business, econry is looking to provide knowledge where this technology is relevant. Hence, this also applies to marketing, sales and even cyber security. Any company pumping marketing content into the inernet space needs to ensure that customer data is safely transmitted and stored. If this is poorly done, the trust will be lost and any great sales person will have difficulty convincing a buyer that they are safe with you.
You can take courses from Neural Networks to Multi-plattform development, Cyber Security, SEO and HR Retention. Most of the courses are streamed live but some are also available at on demand video in combination with live workshops. If you want to learn a subject properly you need some level of human help.
As a global education provider, econry is a partner of selected universities and manufacturers. Thereby increasing the career options for people with and without a university degree.
Who is actually on the Team of econry?
The founders and trainers are experts in their particular niche. Christian, the leading founder is an expert in Cyber Forensics, New Business Development and Multi-Channel Market Entry Strategies (SEO, SEM, Coldcall, , while leading companies in 4 countries. Deniz, is a Researcher and University Professor focused on AI, VR, VX and Online Marketing. Eren is a cyber security and virtualisation expert, who has worked on google VR projects. Neylan is an expert in HR, Recruiting and leads several train-the-trainer programs to improve the quality of educators.
Econry.de itself is the education section of ACATO GmbH, which is a Vodafone Enterprise Partner, Member of the Dell Expert Network and Partner of several Software and hardware manufacturers. This also includes SEO / marketing tools and automation solutions, e.g. keap / infusionsoft, memberium, TechSmith, ...
Hence, people looking for a new career path have access to a wide variety of specialized knowledge from the founders and the trainers who also help educate more people in different languages. Some o the upcoming courses will include the "Digital Business Growth Expert" which is a combination of Search Engine Optimization Training and Branded Marketing Strategist.
Entrepreneurs differ from small business owners by the way they invest their profits back into the company. Based on this narrative we will look at Why you need to use Twitter blue to get new qualified leads.
Generating leads does not automatically mean that you spam peoples inboxes. This insane strategy is the general BS that some Sales Gurus try to tell you to do. That will not get you to a sustainable level of revenue. Find out how to do it properly on Twitter and linkedin.
Sponsor of this Episode:
Econry is an international training academy focused on innovative subjects. Companies, government employees and students use this to upskill their talents. In Germany the department of labour sponsers courses for unemployed. In other countries there are other options to help finance this additional education. Econry also cooperates with several universities and academies focused on other complementary niches.
You might ask what econry focuses on. With AI being an important element of business, econry is looking to provide knowledge where this technology is relevant. Hence, this also applies to marketing, sales and even cyber security. Any company pumping marketing content into the internet space needs to ensure that customer data is safely transmitted and stored. If this is poorly done, the trust will be lost and any great sales person will have difficulty convincing a buyer that they are safe with you.
You can take courses from Neural Networks to Multi-plattform development (.NET MAUI), Cyber Security, SEO and HR Retention. Most of the courses are streamed live but some are also available at on demand video in combination with live workshops. If you want to learn a subject properly you need some level of human help.
As a global education provider, econry is a partner of selected universities and manufacturers. Thereby increasing the career options for people with and without a university degree.
Who is actually on the Team of econry?
The founders and trainers are experts in their particular niche. Christian, the leading founder is an expert in Cyber Forensics, New Business Development and Multi-Channel Market Entry Strategies (SEO, SEM, Coldcall, , while leading companies in 4 countries. Deniz, is a Researcher and University Professor focused on AI, VR, VX and Online Marketing. Eren is a cyber security and virtualisation expert, who has worked on google VR projects. Neylan is an expert in HR, Recruiting and leads several train-the-trainer programs to improve the quality of educators.
Econry.de itself is the education section of ACATO GmbH, which is a Vodafone Enterprise Partner, Member of the Dell Expert Network and Partner of several Software and hardware manufacturers. This also includes SEO / marketing tools and automation solutions, e.g. keap / infusionsoft, memberium, TechSmith, ...
Hence, people looking for a new career path have access to a wide variety of specialized knowledge from the founders and the trainers who also help educate more people in different languages. Some o the upcoming courses will include the "Digital Business Growth Expert" which is a combination of Search Engine Optimization Training and Branded Marketing Strategist.
Topic of this podcast: The new model for transforming customer acquisition with the intersection between paid search [Value-based bidding & automation], data science, and performance creative at scale.
Who is today's guest?
Paris Childress is an Ex-Googler, the CEO & Founder of Hop-Online, and the host of the Paris Talks Marketing Podcast.
Paris has grown the agency to a highly recognized and awarded global performance marketing agency. Today, Hop Online is a Premium Google Partner Agency, managing over $20 million in annual performance advertising spend across Google and Facebook.
You can find Paris Childress here at LinkedIn: https://www.linkedin.com/in/parischildress/
Sponsor of this Episode:
Econry is an innovative training academy focused on innovative subjects. From Neural Networks to Multi-plattform development, Cyber Security, SEO and HR Retention.
As a global education provider, econry is a partner of selected universities and manufacturers. Thereby increasing the career options for people with and without a university degree.
Who is actually on the Team of econry?
The founders and trainers are experts in their particular niche. Christian, the leading founder is an expert in Cyber Forensics, New Business Development and Multi-Channel Market Entry Strategies (SEO, SEM, Coldcall, , while leading companies in 4 countries. Deniz, is a Researcher and University Professor focused on AI, VR, VX and Online Marketing. Eren is a cyber security and virtualisation expert, who has worked on google VR projects. Neylan is an expert in HR, Recruiting and leads several train-the-trainer programs to improve the quality of educators.
Econry.de itself is the education section of ACATO GmbH, which is a Vodafone Enterprise Partner, Member of the Dell Expert Network and Partner of several Software and hardware manufacturers. This also includes SEO / marketing tools and automation solutions, e.g. keap / infusionsoft, memberium, TechSmith, ...
Hence, people looking for a new career path have access to a wide variety of specialized knowledge from the founders and the trainers who also help educate more people in different languages. Some o the upcoming courses will include the "Digital Business Growth Expert" which is a combination of Search Engine Optimization Training and Branded Marketing Strategist.
Why should we bother doing SEO for our websites? Google is changing a lot but before we even consider running ads or changing our website structure, we need to look at how we can use Search Engine Optimization to improve our foundation in our marketing and sales engines.
If our website confuses visitiors or does not match what we were suggesting ahead of visiting it, we will see a growing dropout rate. Before we get someone to click on our website, we need them to actually find us. This is where Search Engine Optimization can help. It has a wide range of activities. Building backlinks, generating valuable content that matched the demand. This podcast episode will look into a few of these aspects.
GET THIS BOOK >>>
Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses:
Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers:
ISBN: 979-8-488609-90-7 Softcover ISBN: 979-8-797126-01-0 Hardcover ASIN: B078WX5VKF Kindle edition
or read more about it here:
https://meetchrisbartsch.com/books-on-marketing/
What gets people to learn new skills? In school we were told what to learn. Lets face it: much of it was never of any help to our future lives. Who needs to know how many keys are on a piano keyboard? Why do i need to know this? Kids are learning this stuff although they don't have a piano and are not learning to play it. Same happens with career related education. An apprenticeship has lots to offer, but some things don't get the necessary attention and others are outdated. University studies also have their issues. Many uni teachers are not working in the field. They either finished their masters then got a PhD and from their worked their way to get a teaching contract. Many have never or far too short of a business career to show others, how to do stuff the right way. A lot of uni content is theory. That is why people develop limiting believes, that if competitors are everywhere, there is no space for them to do business, find a job, get clients, grow their business or get other things done, just because they were told the market is a limited environment. Apparently the market is a cake and beyond that piece of cake, we see there is a big tiger who does not let us have more. In fact the market is not a cake. It is a sphere in which we can thrive as business people, employees, employers, politicians or simply as human beings. GET THIS BOOK >>>
Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way:
Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch.
It is availabe at Amazon, Barnes and Noble and other retailers:
ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition
or read more about it here:
https://meetchrisbartsch.com/books-on-sustainability/
How will AI change the way leaders attack and hold talents?
Brands and niche companies have similar problems in regards to keeping good staff and attracting new talent to their business. Small businesses have a limiting belief that because they are not as well known as Coca Cola or BMW that they are unable to hire great people. They do tend to claim the global players already took all the good people from the market and left the bad apples to them.
The truth is different The way employeers communicate and reach out has an influence on their level of success in hiring. Unfortunately, there is also a second part to their weakness in the market They disregard the needs, desires and expectations of talented people. They treat staff like a cleaning mob. Nobody want to work for such a poor business culture.andnbsp;
Even small companies have a business culture. You might ask whot does this all have to do with Artificial Intelligence.
Employees of all levels of talent and initiative are willing to improve their standard of employment. This is where AI can help employeers understand what is happening and how to adapt to a changing world. This way they will gain talents and keep them loyal to their employeers.
GET THIS BOOK >>>
Don't miss out on how to drive your business to be sustainable, while avoiding the ugly side of ESG, which can be a great revenue driver when applied in a non-toxic way:
Get the 2022 edition of "The Sustainable Business Idea - A pocket guide to Environment, Social and Governance (ESG)" written by Christian Bartsch.
It is availabe at Amazon, Barnes and Noble and other retailers:
ISBN: 979-8-8330-3548-1 Softcover ASIN: B0BKWWJL4H Kindle edition
or read more about it here:
https://meetchrisbartsch.com/books-on-sustainability/
Businesses are not ready for the disruption AI will cause. Retail is already suffering from the effects of online stores like amazon and the multitude of flexible shopify shops. Cyber threats are also being advanced by the use of AI and very competitive attack strategies.
Furthermore, industries are being disrupted by the way AI is helping competitors to cut cost in production and administration. This is also starting to add preasure in sales and marketing. The fact that everyone is now talking about ChatGBT is that is have become an interesting thing for the general public. Before, AI was something for nerds and universities.
Business cases are now developing rapidly to show, how AI can be used to increase productivity, downscale workforce and increase market dominance opportunities.
Reskill your Education: Green Cyber Security with AI and ESG Compliance
With increasing concerns about energy consumption and threat vulnerability of IT infrastructure, companies are having to find workable solutions to this seamingly unsolvable mess.
Finance directors keep urging CEOs to cut expenses related to staffing and IT. If the cuts are done in the wrong way, hackers and activists will create losses beyond the savings - a finance manager would have desired to achieve in a recession.
Luckily enough for IT and HR, there are issues that can only be solved with investing in staff education and equipment. The unpopular ESG taxonomy is poking at the finance directors, as a wrong step and their company's ESG rating rises to a costy level. Refinancing and corporate debt cost bloat with a detrimental rating of their governance behaviour.
This is where Executives need to get insights into how to balance ESG and cyber threats, without welcoming hoards of costly consultants ransacking his budget and not delivering significant im provements to their situation.
Once the executive level has understood the shortcuts that help them create a usable ESG strategy that also allows for a cost improving Cyber Security strategy, they will want their staff to also be provided the necessary skills and tools to make this happen.
Simply putting a green label on your Cyber Security will not statisfy ESG!
Corporations of many sizes are taking advantage of the expertise they can tap on by reskilling their staff to understand how to improve cyber security while cutting equipment related cost (energy, space,fees, etc.) and improving the efficiency of the IT organisation in regards to 360° defence attitude.
You can check out the corporate courses at econry.com
These courses are delivered in English by niche experts in a virtual classroom or in a mastermind scenario.
Is Multiplatform the future for Developers? Lets talk about Net Maui and how we might consider using it vs a platform like flutterflow. We should also consider the opportunities for people wanting to learn .Net Maui and thereby find a job as a developer.
What are the benfits of .Net Mail when devloping apps for iOS and Android? What do we want to achieve? Think first and then commit to one system for that project.
There are many ways to learn .Net Maui and that is why it can be very confusing for people to pick. This is also the case with any other iT related subject we want to learn. We can buy books, listen to videos, take classes or do CBTs.
So what options do we have?
Sponsored Career Education
If you are looking to expand your knowledge in .Net MAUI or other topics such as Cyber Security, ESG, Neural Networks? A virtual .Net MAUI class with real trainers let s you learn from home and keeps cost down.
In Germany you can get the education vouchers (Bildungsgutschein) to participate free of charge in a variery of AZAV certified courses. These vouchers are provided by the dept. of labour (Arbeitsamt) for those who are unemployed, or were recently notified of their contract ending soon or placed by their employer on short time.
There is also a way for the selfemployeed (freelancers) to get a training voucher to save them a lot of money in updating their programming skills. It is advisable to consider what you really want to focus on to make sure your reskilling is matching your education preferences (Sorry, this article is in German, will soon provide also English version with tipps relevant to the UK and US).
You can check out the sponsored courses at econry.de
These courses are delivered in English by trainers in a virtual classroom. The benefits of not having to travel and waste valuable family time are the reason why people like taking part.
What can we learn from the evolution in cyber? The internet no longer comprises of colourful websites. it is full of SaaS applications, cloud drives, streaming services, VoIP, VPNs, and hackers. 15 years a go a company would have a proxy server and a firelwall. Today they have an arsenal of defenses. Looking at this arms race between the endangered companies and the offensive hackers we can learn alot about where the cyber industry is moving.
Sponsored Career Education
If you are looking to expand your knowledge in Cyber Security, ESG, Neural Networks or .Net MAUI you should consider taking part in a virtual class with real trainers.
In Germany you can get the education vouchers (Bildungsgutschein) to participate free of charge in a variery of AZAV certified courses. These vouchers are provided by the dept. of labour (Arbeitsamt) for those who are unemployed, or were rfecently terminated or placed by their employer on short time.
You can check out the sponsored courses at https://econry.de/gefoerderte-kurse/
These courses are delivered in English by trainers in a virtual classroom. The benefits of not having to travel and waste valuable family time are the reason why people like taking part.
Why are companies more than ever in the focus of cyber crime? After years of ransomware and trojans attacking consumers who have little money to pay the ransom, hackers have also undergone an evolution. They have realized that companies are a much better target.
It might take more time to hack and hijack an entire enterprise but the payoff is by far outstanding. Traditionally we would presume that enterprises are much better protected. That is true to a certain extent where the human factor then turns the wheel to the advantage of the hacker. Hackers have found out that companies invest heavily in defense but not in recovery.
The organisational structures even ensure that hackers can destroy any systems that were put in place for desaster recovery. This provides hackers a perfect bargaining chip. Listen in to find out how to increase your security by better understanding what ist happening.
Sponsored Career Education
If you are looking to expand your knowledge in Cyber Security, ESG, Neural Networks or .Net MAUI you should consider taking part in a virtual class with real trainers.
In Germany you can get the education vouchers (Bildungsgutschein) to participate free of charge in a variery of AZAV certified courses. These vouchers are provided by the dept. of labour (Arbeitsamt) for those who are unemployed, or were rfecently terminated or placed by their employer on short time.
You can check out the sponsored courses at https://econry.de
These courses are delivered in English by trainers in a virtual classroom. The benefits of not having to travel and waste valuable family time are the reason why people like taking part.
Can we use Neural Networks in Online Marketing? What are these AI driven systems?
Many questions arrise with people as new products are entering the market to help win in new social platforms.
In future episodes, Christian will discuss AI, Neural Networks and XDR with several European and US based professors for AI/AR/VR/XR/NN/CS. For now, enjoy this episode on Neural Networks in Online Marketing.
See what we can learn by what companies like Tesla, Amazon and Apple are doing. They are constantly driving up sales and inprove their customer experience with the help of AI and Neural Networks.
Also get an insight into how ESG is affecting Online Marketing as the cryteria is feeding into the AI of banks and retailers. If you understand the game, you can push ESG aside as still be a great positive contributor to society.
GET THIS BOOK >>>
Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses:
Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers:
ISBN: 979-8-488609-90-7 Softcover
ISBN: 979-8-797126-01-0 Hardcover
ASIN: B078WX5VKF Kindle edition
or read more about it here:
https://meetchrisbartsch.com/books-on-marketing/
Can we use Neural Networks in Online Marketing? What are these AI driven systems?
Many questions arrise with people as new products are entering the market to help win in new social platforms.
In future episodes, Christian will discuss AI, Neural Networks and XDR with several European and US based professors for AI/AR/VR/XR/NN/CS. For now, enjoy this episode on Neural Networks in Online Marketing.
See what we can learn by what companies like Tesla, Amazon and Apple are doing. They are constantly driving up sales and inprove their customer experience with the help of AI and Neural Networks.
Also get an insight into how ESG is affecting Online Marketing as the cryteria is feeding into the AI of banks and retailers. If you understand the game, you can push ESG aside as still be a great positive contributor to society.
GET THIS BOOK >>>
Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses:
Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers:
ISBN: 979-8-488609-90-7 Softcover
ISBN: 979-8-797126-01-0 Hardcover
ASIN: B078WX5VKF Kindle edition
or read more about it here:
https://meetchrisbartsch.com/books-on-marketing/
How do you prevent revenue cyber skimming?
If a digital thief is trying to make money by stealing your digital assets or taking part of your revenue away, you need to be aware of the risks that are now endangering the capital reservers of small to large companies.
Hackers attack online shops, order carts, advertising accounts and even bank accounts when companies are doing online banking or transmitting bank transfer order files via VPN.
Most medium sized companies are barely coping with protecting their websites from DDoS attacks and their networks from Ransomware.
Unfortunately, marketing and sales are the key units that keep the company alive as money comes in.
In this episode Christian will discuss topics of cyber skimming, larcening, extortion and other forms of business sabotage that are killing the future of many companies.
We need to face today's reality. Businesses are already seeing their profits eaten up by the rising costs of electricity, gas, heating and other commodities. If these companies get their hard earned revenue or cash stolen from them, it might be the last nail on their coffin.
GET THIS BOOK >>>
Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses:
Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers:
ISBN: 979-8-488609-90-7 Softcover
ISBN: 979-8-797126-01-0 Hardcover
ASIN: B078WX5VKF Kindle edition
or read more about it here:
https://meetchrisbartsch.com/books-on-marketing/
How do you prevent revenue cyber skimming?
If a digital thief is trying to make money by stealing your digital assets or taking part of your revenue away, you need to be aware of the risks that are now endangering the capital reservers of small to large companies.
Hackers attack online shops, order carts, advertising accounts and even bank accounts when companies are doing online banking or transmitting bank transfer order files via VPN.
Most medium sized companies are barely coping with protecting their websites from DDoS attacks and their networks from Ransomware.
Unfortunately, marketing and sales are the key units that keep the company alive as money comes in.
In this episode Christian will discuss topics of cyber skimming, larcening, extortion and other forms of business sabotage that are killing the future of many companies.
We need to face today's reality. Businesses are already seeing their profits eaten up by the rising costs of electricity, gas, heating and other commodities. If these companies get their hard earned revenue or cash stolen from them, it might be the last nail on their coffin.
GET THIS BOOK >>>
Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses:
Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers:
ISBN: 979-8-488609-90-7 Softcover
ISBN: 979-8-797126-01-0 Hardcover
ASIN: B078WX5VKF Kindle edition
or read more about it here:
https://meetchrisbartsch.com/books-on-marketing/
How do cyber security risks affect any growing business?
Cyber security risks lead to a variety of problems for any growing business. Finding the best reasonable solutions to them, helps founders limit cost without killing cashflow.
In this episode, Christian will highligh the current core risks that need to be addressed by companies in the UK, USA, Europe and Asia. As company leaders, startup founders or corporate decision makers we need to select the best option on how to respond to these threats.
Simply ignoring a threat or making excuses or hiding behind a cyber insurance will only make your business a desirable target for criminals and state saboteurs.
Hacking has become one of the key tools used by some countries that have build hacking armies to steal the ideas of founders, engineers, inventors and successful sales & marketing experts.
This is where Cyber Security experts are needed to protect. The job market is very dry in regards to such technical experts. Therefore, companies need to make use of their existing staff.
This episode will be the start of episodes looking at how business, IT, marketing and sales need to be combined so to grow in a volatile time.
GET THIS BOOK >>>
Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses:
Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers:
ISBN: 979-8-488609-90-7 Softcover
ISBN: 979-8-797126-01-0 Hardcover
ASIN: B078WX5VKF Kindle edition
or read more about it here:
https://meetchrisbartsch.com/books-on-marketing/
How do cyber security risks affect any growing business?
Cyber security risks lead to a variety of problems for any growing business. Finding the best reasonable solutions to them, helps founders limit cost without killing cashflow.
In this episode, Christian will highligh the current core risks that need to be addressed by companies in the UK, USA, Europe and Asia. As company leaders, startup founders or corporate decision makers we need to select the best option on how to respond to these threats.
Simply ignoring a threat or making excuses or hiding behind a cyber insurance will only make your business a desirable target for criminals and state saboteurs.
Hacking has become one of the key tools used by some countries that have build hacking armies to steal the ideas of founders, engineers, inventors and successful sales & marketing experts.
This is where Cyber Security experts are needed to protect. The job market is very dry in regards to such technical experts. Therefore, companies need to make use of their existing staff.
This episode will be the start of episodes looking at how business, IT, marketing and sales need to be combined so to grow in a volatile time.
GET THIS BOOK >>>
Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses:
Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers:
ISBN: 979-8-488609-90-7 Softcover
ISBN: 979-8-797126-01-0 Hardcover
ASIN: B078WX5VKF Kindle edition
or read more about it here:
https://meetchrisbartsch.com/books-on-marketing/
Selling products and services in the Internet is becoming even more complex. New social platforms drain old concepts like facebook.
Looking to use AI in your Online Busines Development and Sales? There are many ways that AI can be used to increase sales and profits. The key is knowing what to offer to buyers. Hence, we need AI and other human interactions. See how you can do this for your company and clients.
GET THIS BOOK >>>
Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses:
Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers:
ISBN: 979-8-488609-90-7 Softcover
ISBN: 979-8-797126-01-0 Hardcover
ASIN: B078WX5VKF Kindle edition
or read more about it here:
https://meetchrisbartsch.com/books-on-marketing/
Selling products and services in the Internet is becoming even more complex. New social platforms drain old concepts like facebook.
Looking to use AI in your Online Busines Development and Sales? There are many ways that AI can be used to increase sales and profits. The key is knowing what to offer to buyers. Hence, we need AI and other human interactions. See how you can do this for your company and clients.
GET THIS BOOK >>>
Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses:
Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers:
ISBN: 979-8-488609-90-7 Softcover
ISBN: 979-8-797126-01-0 Hardcover
ASIN: B078WX5VKF Kindle edition
or read more about it here:
https://meetchrisbartsch.com/books-on-marketing/
You will learn how to increase your hourly rates and then transition to selling packages. Most people end up eating other peoples mud. Why do you let others degrade you? It is due to limiting believes and wrong approach to selling your own services.
Let Christian explain to you your best options to not fall off the road. If you are not sure how to go about building your presence in social media then you must pick a platform to focus on where your clients are.
If you pick LinkedIn then follow a clear set of steps from being unknown to being trustworthy. Christian has laid out the necessary steps in his book "Social Marketing". You can get that in Amazon as eBook, paperback and even as hard cover.
It will show you how to get each step actually accomplished as Christian shows how he uses each tool to build the content and momentum. As with increasing rates and transitioning to packages, you need to follow a strategy that you can become immersed.
The scary part is that you will think, you will end up with less money when you increase your rates by 25%-50%. Christian is explaining in this episode of his podcast how you need to think. He is a business guy who built many companies being bootstrapped and who hybrid VC build startups today using the bootstrap methodology in order to protect investors money.
GET THIS BOOK >>>
Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses: Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers:
ISBN: 979-8-488609-90-7 Softcover
ISBN: 979-8-797126-01-0 Hardcover
ASIN: B078WX5VKF Kindle edition
or read more about it here:
https://meetchrisbartsch.com/books-on-marketing/
In this episode Christian Bartsch will explain in greater detail why funding a startup using bootstrap funding and sustainable business development strategies. GET THIS BOOK >>>
Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses:
Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers:
ISBN: 979-8-488609-90-7 Softcover
ISBN: 979-8-797126-01-0 Hardcover
ASIN: B078WX5VKF Kindle edition
or read more about it here:
https://meetchrisbartsch.com/books-on-marketing/
In this episode Christian will explain how to drive sales using cyber security as part of your online marketing strategy. You will understand that cybersecurity in sustainable ecommerce reduces the risk exposure and potential fraud claims. Since online sales need to take payments online this also affects sustainable financial services.
Hence, businesses must look to drive profits by applying greater sustainability goals. It is not just about ratings and ESG but about how our mission and vision translate into a sustainable future.
GET THIS BOOK >>>
Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses: Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers:
ISBN: 979-8-488609-90-7 Softcover
ISBN: 979-8-797126-01-0 Hardcover
ASIN: B078WX5VKF Kindle edition
or read more about it here:
https://meetchrisbartsch.com/books-on-marketing/
Why is it important to communicate in your marketing your ESG efforts?
In this episode Christian Bartsch will look into the needs to communicate your positive efforts to protecting the environment, society and governance.
People tend to overcomplicate and misinterpret the taxonomy around ESG.
Even small companies can make ESG into a competitive advantage. You do not need to spend thousands of bucks to become ESG compliant.
There are a few simple steps and a mindset shift. Nevertheless, we want to focus on communicating our positive contribution to the environment and society. How do we achieve this kind of ethical marketing?
GET THIS BOOK >>>
Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B busineses: Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers:
ISBN: 979-8-488609-90-7 Softcover
ISBN: 979-8-797126-01-0 Hardcover
ASIN: B078WX5VKF Kindle edition
or read more about it here:
https://meetchrisbartsch.com/books-on-marketing/
In this episode, Christian will disuss the need to attract talent as a startup. Is using Employeer branding a way to get passionate people via social media like LinkedIn or Reddit or Discord? In contrast to large corporations, startups can not offer excessive salaries, benefits and a long history of business continuity. Depending on the culture of the region where the startup is getting its employees from, you will notice a different rate of recruiting and retention success. Some cultures are very risk averse, so that you have to look for a bit crazy people who do not fit the corporate hiring profile. You will realize that being a bit crazy is actually not that bad.
This is where diversity becomes you competitive advantage in relation to any kind of difference in regards to mainstream life styles. It is not always easy to work with crazy people but maybe you are not aware that you are crazy too. Otherwise why would you want a bunch of crazy people in your startup? The crazy people change the world. The fearful only maintain status quo in fear of change and risk.
GET THIS BOOK >>>
Don't miss out on how to generate more leads with a simple but focused approach to using social media for B2B businesses: Get the 2022 edition of "Social Marketing - Reaching your audience so they can buy from you with trust" written by Christian Bartsch. It is availabe at Amazon, Barnes and Noble and other retailers:
ISBN: 979-8-488609-90-7 Softcover
ISBN: 979-8-797126-01-0 Hardcover
ASIN: B078WX5VKF Kindle edition
or read more about it here:
https://meetchrisbartsch.com/books-on-marketing/
You are trying to attract investors for your business activities. Complex projects often need funds that go beyond your current financial means.
In order to be able to take advantage of these market windows, you need to convince an investor that you are going to help them grow their wealth. The world of investment has drastically changed.
We often see marketing in the investment sector to be quite emotional and numbers driven. Let us look at how we should adapt our marketing narrative to tap on investors who are looking for sustainable investment opportunities.
Of course, it is a very different marketing context if we compare marketing of toys and of investment projects. Investor relationship is sort of a subset of investment marketing. Overall, we need to be more sensitive about the factors that attract ESG aware investors.
For more insights, you can read Christian’s Blog or his upcoming book called “Sustainable Business Strategies” (ISBN 979-8-4239-8286-7).
Have you read Christian's latest book on Social Marketing (ISBN 979-8-4886-0990-7)? Get it here on amazon https://www.amazon.com/dp/B09PW8L75Q
This may sound a little farfetched for you: Diversity helps scale marketing effectiveness
Our society has changed due to migration and cultural mergers. People have adopted different kinds of food, habits and interests. This leads to buyers being open to a very different kind of products.
Hence, your marketing narrative needs to speak to a diverse part of society. Just look at how uncle bens had to rebrand their products. Many of us were not really aware how offensive their product labelling was. Our situational awareness was truly lacking until we were educated about the discrimination that is still happening in the American society.
When you look a product without its product packaging and marketing content, you will realize that all parts of society will be using it.
If we are able to be more socially sensitive, we can redesign out marketing to be appealing to a wider audience. If you simply continue to ignore the changes in society and ESG you will eventually be driving your business of the track into the next ditch. Don’t be silly.
Use this opportunity to scale your market share and reach. You will recognize that the increased margins and profits are worth the extra effort.
For more insights, you can read Christian’s Blog or his upcoming book called “Sustainable Business Strategies” (ISBN 979-8-4239-8286-7).
Have you read Christian's latest book on Social Marketing (ISBN 979-8-4886-0990-7)? Get it here on amazon https://www.amazon.com/dp/B09PW8L75Q
If you think your buyers are stupid then you are disrespectful of your audience. It does not matter if you are trying to push a product or a political statement. There will be doubt in listeners ears as the subconscious can spot dishonest intentions.
We seldom hear of greenwashing in today’s media. It is not really very interesting to them as it does not generate a lot of views or listeners. Nevertheless, people are being educated on real sustainable products and products that have simply been manipulated to appear environmentally friendly.
As a matter of fact, many politicians do not really care about your health, safety or livelihood. They only care about their own pockets and status. Hence, you need to educate yourself.
Looking at the growing trend towards greener products and adoption of the ESG framework, companies can generate substantial profits while being committed to environmentally and socially responsible business models.
Business leaders who really want to be successful in the next decade will have to change their way of doing business. Looking at this, we as buyers, sellers, and marketeers must change our fundamental mindsets.
Only then we can access the richness of being ESG compliant. Let us discuss the advantage of sustainable products and how our marketing approach needs to be realigned for a better corporate governance.
For more insights, you can read Christian’s Blog or his upcoming book called “Sustainable Business Strategies” (ISBN 979-8-4239-8286-7).
Have you read Christian's latest book on Social Marketing (ISBN 979-8-4886-0990-7)? Get it here on amazon https://www.amazon.com/dp/B09PW8L75Q
The world has changed due to the pandemic and other terrible events. Nevertheless, people are demanding a different kind of political and business leadership.
They expect leaders and organisations to act in a responsible way. Wasting our natural resources with only create more pain and drama for society. Society has also realized that it is no longer willing to accept multiple kinds of discrimination and destruction.
Let me provide you with some really useful examples on how to create products that are sustainable and easier to market in the near future.
Getting marketing to be ESG compliant is not that easy. Popular misconceptions about sustainability and ESG often take people down the wrong route.
A sustainable business model needs a different market entry and sustainability approach. This leads to marketing strategies being transformed into sustainable marketing strategies.
ESG is more than just Environmental, Social and corporate Governance. It is about a mission for every organisation to be less wasteful and enable a circular economy. There are ways to make billions of dollars of profits while doing good. It is all about knowing the why, the how, the when and to where.
For more insights, you can read Christian’s Blog or his upcoming book called “Sustainable Business Strategies” (ISBN 979-8-4239-8286-7).
Have you read Christian's latest book on Social Marketing (ISBN 979-8-4886-0990-7)? Get it here on amazon https://www.amazon.com/dp/B09PW8L75Q
How will ESG affect Marketing campaigns? Understand what ESG actually is and how it will change the way you have been doing marketing. It starts with product design, over offline and online marketing vehicles to sustainable product life time.
A sustainable business model needs more than just a label. ESG is more than just Environmental, Social and corporate Governance.
It is about a mission for every organisation to be less wasteful and enable a circular economy. There are ways to make billions of dollars of profits while doing good.
It is all about knowing the why, the how, the when and to where.
For more insights, you can read Christian’s Blog or his upcoming book called “Sustainable Business Strategies” (ISBN 979-8-4239-8286-7).
Have you read Christian's latest book on Social Marketing (ISBN 979-8-4886-0990-7)? Get it here on amazon https://www.amazon.com/dp/B09PW8L75Q
Listen to this podcast as Christian Bartsch discusses with Asa Hochhauser: How tech startups rapidly grow their B2B sales? Episode #251
Who is Asa Hochhauser?
Asa Hochhauser is the VP of Sales at McGaw.io
Asa arms sales teams of fast-growing startups to win through sales technology.
You can reach Asa on LinkedIn at: https://www.linkedin.com/in/asahoc/
Are the questions you need answered in future episodes? Suggest topics for future podcast episodes:
https://meetchrisbartsch.com/how-you-can-suggest-a-podcast-topic-for-the-growth-zone-show/
Are you looking to increase your revenue by creating new products or service offers? To achieve true market innovation you need to design your entire value to market strategy in alignment with the requirements of the P9 concept. This allows SMEs and corporates to grow their market share where competition is not in sight.
If you are a business leader with $10m+ Revenue and want to know more about how Christian advises business leaders on market innovation, then contact him here: meetchrisbartsch.com
Christian discusses with Shawn Thomas (Nashville, Tenesse) on following topic:
Where is the value in mentoring for bootstrapped startups?
The key reasons young entrepreneurs are failing:
1) feasibility study not done
2) market fit not clearly identified
3) lack of sales knowledge
4) no business experience
5) lack of situational awareness
6) lack of access to other people's business experience
Entrepreneurs who have a lack of experience and funds benefit from a mentoring community as it allows them to access knowledge and advice at an affordable cost.
That is why you need to make sure that when choosing a mentor you ar talking to someone who really has business experience other than selling mentorship / coaching services.
You can get in touch with Shawn Thomas at: https://www.acceleratorsorg.com/
Are the questions you need answered in future episodes? Suggest topics for future podcast episodes:
https://meetchrisbartsch.com/how-you-can-suggest-a-podcast-topic-for-the-growth-zone-show/
Are you looking to increase your revenue by creating new products or service offers? To achieve true market innovation you need to design your entire value to market strategy in alignment with the requirements of the P9 concept. This allows SMEs and corporates to grow their market share where competition is not in sight.
If you are a business leader with $10m+ Revenue and want to know more about how Christian advises business leaders on market innovation, then contact him here: meetchrisbartsch.com
Christian discusses with Simon Severino (based in Vienna) on SaaS Business strategies: How B2B Saas companies double their revenue in 90 days when nobody knows them
Who is Simon Severino?
Simon Severino helps business owners in SaaS and Services (Consultancies, Agencies) discover how to be able to run their company more efficiently which results in sales that soar. He is also a Forbes Business Council Member, a contributor to Entrepreneur Magazine, and a member of Duke Corporate Education.
You can reach his company at: https://strategysprints.com
or connect with him via LinkedIn: https://www.linkedin.com/in/simonseverino/
Are the questions you need answered in future episodes? Suggest topics for future podcast episodes:
https://meetchrisbartsch.com/how-you-can-suggest-a-podcast-topic-for-the-growth-zone-show/
Are you looking to increase your revenue by creating new products or service offers? To achieve true market innovation you need to design your entire value to market strategy in alignment with the requirements of the P9 concept. This allows SMEs and corporates to grow their market share where competition is not in sight.
If you are a business leader with $10m+ Revenue and want to know more about how Christian advises business leaders on market innovation, then contact him here: meetchrisbartsch.com
How organisations survive in industries that experience disruption.
Who is Dan McClure?
As a systems strategist and agile product manager, Dan helps organizations envision and create high impact innovations.
He has over 30 years of hands-on experience shaping systems-level initiatives that combine business + technology in tumultuous environments.
Dan specializes in complex systems innovation challenges, and acts as a senior innovation strategist for commercial, non-profit, and governmental organizations. He has authored a number of papers on systems innovation methodologies and agile enterprises.
You can reach his company at: https://innovationecosystem.com
or connect with him via LinkedIn:
https://www.linkedin.com/in/mccluredc/
Are the questions you need answered in future episodes? Suggest topics for future podcast episodes:
https://meetchrisbartsch.com/how-you-can-suggest-a-podcast-topic-for-the-growth-zone-show/
Are you looking to increase your revenue by creating new products or service offers? To achieve true market innovation you need to design your entire value to market strategy in alignment with the requirements of the P9 concept. This allows SMEs and corporates to grow their market share where competition is not in sight.
If you are a business leader with $10m+ Revenue and want to know more about how Christian advises business leaders on market innovation, then contact him here: meetchrisbartsch.com
In this episode Christian discusses with Benjamin Shapiro (San Francisco):
How do businesses build a solid Brand Development in a disrupted industry?
Key insights of this episode will be:
1) How to build a constant flow of content?
2) Users are now constantly bombarding with requests for attention
3) Advertorial that delivers value to the right person at the right time wins
4) Companies need to understand the foundation of their marketing efforts
5) What are the pods for differentiation in a disruptive market?
Who is Benjamin Shapiro?
He is an omnichannel marketer that specializes Brand Development and Growth Strategies. Benjamin is also the managing director of a network of boutique consultants that specialize in helping companies identify, reach and monetize their customers.
You can reach his site at: https://benjshap.com
or connect with him via LinkedIn:
https://www.linkedin.com/in/benjshap/
Are the questions you need answered in future episodes? Suggest topics for future podcast episodes:
https://meetchrisbartsch.com/how-you-can-suggest-a-podcast-topic-for-the-growth-zone-show/
Are you looking to increase your revenue by creating new products or service offers? To achieve true market innovation you need to design your entire value to market strategy in alignment with the requirements of the P9 concept. This allows SMEs and corporates to grow their market share where competition is not in sight.
If you are a business leader with $10m+ Revenue and want to know more about how Christian advises business leaders on market innovation, then contact him here: meetchrisbartsch.com
Listen to this podcast episode as Christian discusses with Andie Monet (Texas): What is the difference between "growth" and "scaling", and why it's important.
Key learnings:
- can't scale before you aren't growing
- profits shrink despite revenue with wrong growth approach
- scale by streamlining process
Who is Andie Monet?
Are the questions you need answered in future episodes? Suggest topics for future podcast episodes:
https://meetchrisbartsch.com/how-you-can-suggest-a-podcast-topic-for-the-growth-zone-show/
Are you looking to achieve true market innovation? If you are a tech founder you will have realized that developing a perfect market is a long journey.
A product idea alone does not make a valuable investment. Investors expect to see a proof or concept and market fit. A new product that tackles an untouched market segment needs time to build a revenue growth curve.
"Know what to do - when and how. The why will lead you to your destination", Christian Bartsch.
According to Christian, that companies are most successful when they understand why and how to implement a strategy. To be consistent you must know the "where" of your organisational journey.
Christian is passionate about technology driven business models and enjoys conversations with company leaders who are willing to put in the effort to build a sustainable business driven by an effective purpose. That is why he is a board member of tech companies and advises corporate leaders in multiple countries.
He guides the CEOs along the the necessary steps. You need to know what to do when and how.
Enjoy this podcast episode Where Christian and Jennifer speak about: How to build innovation ecosystems or clusters that lead to a sustainable growth
Who is Jennifer Wilde?
Jenny is currently serving as Managing Director at Innovation Ecosystem, an organisation offering practical tools and support to deliver a step change in innovation effectiveness. A leader in System Innovation, they enable organisations to solve challenging problems, and find the right solutions to build high impact change.
Are the questions you need answered in future episodes? Suggest topics for future podcast episodes:
https://meetchrisbartsch.com/how-you-can-suggest-a-podcast-topic-for-the-growth-zone-show/
Are you looking to achieve true market innovation? If you are a tech founder you will have realised that developing a perfect market is a long journey.
A product idea alone does not make a valuable investment. Investors expect to see a proof or concept and market fit. A new product that tackles an untouched market segment needs time to build a revenue growth curve.
"Know what to do - when and how. The why will lead you to your destination", Christian Bartsch.
According to Christian, that companies are most successful when they understand why and how to implement a strategy. To be consistent you must know the "where" of your organisational journey.
Christian is passionate about technology driven business models and enjoys conversations with company leaders who are willing to put in the effort to build a sustainable business driven by an effective purpose. That is why he is a board member of tech companies and advises corporate leaders in multiple countries.
He guides the CEOs along the the necessary steps. You need to know what to do when and how.
Enjoy this podcast conversation which Christian had with Pieter K de Villiers on workflow efficiency: How to automate your tasks of your business which lead to business growth.
You can reach Pieter at: https://macantacrm.com
or via LinkedIn: https://www.linkedin.com/in/pieter-k-de-villiers-3443b031/
Who is Pieter K de Villiers?
Pieter is CEO and co-founder of Macanta Software Ltd and a small business systems & automation expert. He works with business owners to design, systemise and automate their business, in order to free them up from the day-to-day and help cure their business from the cancer of two-minute tasks.
Pieter is the author of the Amazon #1 International bestseller Barefoot Business. Pieter was born and raised in South Africa, moving to the UK in 1997. He is husband to Sophie, a medical oncology consultant, and papa to the awesome Amélie & Olivia. Pieter has a passion for Hi-Fi, music, books, single malt whisky and Smoker BBQs, but doesn’t like wearing shoes much.
Are the questions you need answered in future episodes? Suggest topics for future podcast episodes:
https://meetchrisbartsch.com/how-you-can-suggest-a-podcast-topic-for-the-growth-zone-show/
Are you looking to achieve true market innovation? If you are a tech founder you will have realized that developing a perfect market is a long journey.
A product idea alone does not make a valuable investment. Investors expect to see a proof or concept and market fit. A new product that tackles an untouched market segment needs time to build a revenue growth curve.
"Know what to do - when and how. The why will lead you to your destination", Christian Bartsch.
According to Christian, that companies are most successful when they understand why and how to implement a strategy. To be consistent you must know the "where" of your organisational journey.
Christian is passionate about technology driven business models and enjoys conversations with company leaders who are willing to put in the effort to build a sustainable business driven by an effective purpose. That is why he is a board member of tech companies and advises corporate leaders in multiple countries.
He guides the CEOs along the the necessary steps. You need to know what to do when and how.
Take the time to listen to this podcast episode where Christian discusses with Fernando Clemente (florida) about marketing strategies that increase the value of a business: How to scale a startup that will make corporates want to be part of the founder's journey.
Who is Fernando Clemente?
He started Mule in 2018 after he worked in several different industries and realized how much potential there was to educate businesses on different marketing strategies and help them grow. Fernando is one of the most motivated and hardworking people I have EVER met!
He believes so darn much about Mule that besides putting food on the table for himself, the rest of the money he makes goes back into making this business thrive!
You can reach his company at:
https://digitalmule.com
or connect with Fernando via LinkedIn: https://www.linkedin.com/in/fernando-clemente23/
Are the questions you need answered in future episodes? Suggest topics for future podcast episodes:
https://meetchrisbartsch.com/how-you-can-suggest-a-podcast-topic-for-the-growth-zone-show/
Are you looking to achieve true market innovation? If you are a tech founder you will have realized that developing a perfect market is a long journey.
A product idea alone does not make a valuable investment. Investors expect to see a proof or concept and market fit. A new product that tackles an untouched market segment needs time to build a revenue growth curve.
"Know what to do - when and how. The why will lead you to your destination", Christian Bartsch.
According to Christian, that companies are most successful when they understand why and how to implement a strategy. To be consistent you must know the "where" of your organisational journey.
Christian is passionate about technology driven business models and enjoys conversations with company leaders who are willing to put in the effort to build a sustainable business driven by an effective purpose. That is why he is a board member of tech companies and advises corporate leaders in multiple countries.
He guides the CEOs along the the necessary steps. You need to know what to do when and how.
Listen to this podcast conversation Christian had with Sean Campbell on B2B Market Research: How to use market research in b2b to be laser focused on solving the relevant problems of their niche market. Understand how B2B Market Research can help you avoid blindfolds and capture true market opportunities.
Who is Sean Campbell?
Sean is the CEO of Cascade Insights and is based in Oregon City (USA). Sean Campbell's company Cascade Insight focuses on B2B Market Research. He's mentoring companies on how to build a marketing pipeline that won't break the bank and grow sustainable companies with consistent revenue streams.
You can find out more about Cascade Insights here: https://cascadeinsights.com
or connect with Sean Campbell via
LinkedIn: https://www.linkedin.com/in/seancampbell/
Are the questions you need answered in future episodes? Suggest topics for future podcast episodes:
https://meetchrisbartsch.com/how-you-can-suggest-a-podcast-topic-for-the-growth-zone-show/
Are you looking to achieve true market innovation? If you are a tech founder you will have realized that developing a perfect market is a long journey.
A product idea alone does not make a valuable investment. Investors expect to see a proof or concept and market fit. A new product that tackles an untouched market segment needs time to build a revenue growth curve.
"Know what to do - when and how. The why will lead you to your destination", Christian Bartsch.
According to Christian, that companies are most successful when they understand why and how to implement a strategy. To be consistent you must know the "where" of your organisational journey.
Christian is passionate about technology driven business models and enjoys conversations with company leaders who are willing to put in the effort to build a sustainable business driven by an effective purpose. That is why he is a board member of tech companies and advises corporate leaders in multiple countries.
He guides the CEOs along the the necessary steps. You need to know what to do when and how.
Listen to this podcast episode #241 where Christian discusses with Marjorie Radlo-Zandi: "How startups can benefit from closing the VC Diversity Gap."
She provides insights during the podcast into:
1) Why diversifying both by gender and race in VC’s and Angel Investors makes good economic sense?
2) Why investors are looking to invest into more diverse founding teams?
3) Why people of both gender and people of color make a winning difference in startups?
Marjorie Radlo-Zandi is a Angel Investor and board member of several tech companies. She is based in the Boston area.
Find out more about Jazzas: https://www.jazzas.com/
or connect with Marjorie Radlo-Zandi on LinkedIn:
https://www.linkedin.com/in/marjorieradlozandi/
Are the questions you need answered in future podcast episodes? Tell us at https://meetchrisbartsch.com
Get more helpful content on achieving true market innovation. Build that essential competitive advantage in a rapidly changing market place.
"Know what to do - when and how. The why will lead you to your destination", Christian Bartsch.
The new world expects companies to have purpose and positive impact. Your strategic leadership drives product and service innovation. Marketing sales and client retention increase revenue and profitability.
According to Christian, that companies are most successful when they understand why and how to implement a strategy. To be consistent you must know the "where" of your organisational journey.
Christian is passionate about technology driven business models and enjoys conversations with company leaders who are willing to put in the effort to build a sustainable business driven by an effective purpose. That is why he is a board member of tech companies and advises corporate leaders in multiple countries.
He guides the CEOs along the the necessary steps. You need to know what to do when and how.
Furthermore, he advocates for more progressive universities that provide students up to date education. He has identified key trends that will influence the next 20 years of innovation. They significantly impact graduating students in their ability to build a career that has a real meaning and contributes to improving the world for the benefit of all creatures on the planet.
That is why he believes that we need more private universities with sustainable business models that actually deliver more than just a degree. They must be life changing so that the world also changes for the better. They provide problem solving knowledge, #confidence to bring about ideas and provide #mentorship based on life experiences.
Take the time to listen to Christian's podcast conversation with Jay Haynes (@jayhaynes) on following topic:
How to design as product roadmap that leads to a successful product launch?
This episode leads you to answering these 2 fundamental product roadmap questions of a post pandemic era:
1) how do you achieve a systematic approach?
2) which product strategy is a better approach:
a) Analysing your customer's real unsolved problems?
b) Copying the existing competition
Find out more about York & Chapel: https://www.thrv.com/
or connect with Jay on LinkedIn: https://www.linkedin.com/in/jayhaynes
Are the questions you need answered in future podcast episodes? Tell us at https://meetchrisbartsch.com
Get more helpful content on achieving true market innovation. Build that essential competitive advantage in a rapidly changing market place.
"Know what to do - when and how. The why will lead you to your destination", Christian Bartsch.
The new world expects companies now to have purpose and positive impact. Your strategic leadership drives product and service innovation. Marketing sales and client retention increase revenue and profitability.
According to Christian, that companies are most successful when they understand why and how to implement a strategy. To be consistent you must know the "where" of your organisational journey.
Christian is passionate about technology driven business models and enjoys conversations with company leaders who are willing to put in the effort to build a sustainable business driven by an effective purpose. That is why he is a board member of tech companies and advises corporate leaders in multiple countries.
He guides the CEOs along the the necessary steps. You need to know what to do when and how.
Furthermore, he advocates for more progressive universities that provide students up to date education. He has identified key trends that will influence the next 20 years of innovation. They significantly impact graduating students in their ability to build a career that has a real meaning and contributes to improving the world for the benefit of all creatures on the planet.
That is why he believes that we need more private universities with sustainable business models that actually deliver more than just a degree. They must be life changing so that the world also changes for the better. They provide problem solving knowledge, #confidence to bring about ideas and provide #mentorship based on life experiences.
Take the time to listen to Christian's podcast conversation with Dave Ho on following topic:
How a message that resonates with a B2B audience strengthens your revenue growth?
The episode lead you to answering these 2 fundamental marketing questions of a post pandemic era:
1) How can you reevaluate and strengthen your position in the market?
2)You communicate a message that resonates with a B2B audience?
Find out more about York & Chapel: https://www.yorkandchapel.com/
or connect with Dave on LinkedIn: https://www.linkedin.com/in/dave-ho-2b0b787/
Are the questions you need answered in future podcast episodes? Tell us at https://meetchrisbartsch.com
Get more helpful content on achieving true market innovation. Build that essential competitive advantage in a rapidly changing market place.
"Know what to do - when and how. The why will lead you to your destination", Christian Bartsch.
The new world expects companies now to have purpose and positive impact. Your strategic leadership drives product and service innovation. Marketing sales and client retention increase revenue and profitability.
According to Christian, that companies are most successful when they understand why and how to implement a strategy. To be consistent you must know the "where" of your organisational journey.
Christian is passionate about technology driven business models and enjoys conversations with company leaders who are willing to put in the effort to build a sustainable business driven by an effective purpose. That is why he is a board member of tech companies and advises corporate leaders in multiple countries.
He guides the CEOs along the the necessary steps. You need to know what to do when and how.
Furthermore, he advocates for more progressive universities that provide students up to date education. He has identified key trends that will influence the next 20 years of innovation. They significantly impact graduating students in their ability to build a career that has a real meaning and contributes to improving the world for the benefit of all creatures on the planet.
That is why he believes that we need more private universities with sustainable business models that actually deliver more than just a degree. They must be life changing so that the world also changes for the better. They provide problem solving knowledge, #confidence to bring about ideas and provide #mentorship based on life experiences.
Benefit from listening to Christian's conversation with Brian Gioia (S50 Agency) based in Norwalk Conneticut: Identify how your business can grow by understanding the strategies of amazon's social ecommerce.
For more information visit Brian's LinkedIn profile or go to https://www.s50.agency/
Are the questions you need answered in future podcast episodes? Tell us at https://meetchrisbartsch.com
Get more helpful content on how to achieve true market innovation so that you gain that essential competitive advantage in a rapidly changing market place.
"Know what to do - when and how. The why will lead you to your destination", Christian Bartsch.
Provide your enterprise the necessary purpose and positive impact the world is expecting of corporates and SMEs. Being effective in your strategic leadership drives product and service innovation beyond average expectations. Your marketing sales and client retention will help increase your revenue and profitability.
Todays' customers and employees are very aware of filtering out market participants that do not help improve our planet.
Christian has seen that SMEs and realigned corporates are most successful when they understand why and how to implement a strategy. To be consistent you must know the "where" of your organisational journey.
Christian is passionate about technology driven business models and enjoys conversations with company leaders who are willing to put in the effort to build a sustainable business driven by an effective purpose. That is why he is a board member of tech companies and advises corporate leaders in multiple countries.
He guides the CEOs along the the necessary steps. You need to know what to do when and how.
Furthermore, he advocates for more progressive universities that provide students up to date education. He has identified key trends that will influence the next 20 years of innovation. They significantly impact graduating students in their ability to build a career that has a real meaning and contributes to improving the world for the benefit of all creatures on the planet.
That is why he believes that we need more private universities with sustainable business models that actually deliver more than just a degree. They must be life changing so that the world also changes for the better. They provide problem solving knowledge, #confidence to bring about ideas and provide #mentorship based on life experiences.
Take the time to listen to Christian's podcast conversation with Hasani X (@hasani) on following topic:
How can you communicate your brand story so that you seperate yourself from the pack.
X has been helping companies communicate their value proposition for over 20 years. In this episode he shares with us his knowledge and experience that helps SMEs and corporate trade on a powerful brand.
Find out more at: www.leadyourstory.com
Are the questions you need answered in future podcast episodes? Tell us at https://meetchrisbartsch.com
Get more helpful content on achieving true market innovation. Build that essential competitive advantage in a rapidly changing market place.
"Know what to do - when and how. The why will lead you to your destination", Christian Bartsch.
The new world expects companies now to have purpose and positive impact. Your strategic leadership drives product and service innovation. Marketing sales and client retention increase revenue and profitability.
According to Christian, that companies are most successful when they understand why and how to implement a strategy. To be consistent you must know the "where" of your organisational journey.
Christian is passionate about technology driven business models and enjoys conversations with company leaders who are willing to put in the effort to build a sustainable business driven by an effective purpose. That is why he is a board member of tech companies and advises corporate leaders in multiple countries.
He guides the CEOs along the the necessary steps. You need to know what to do when and how.
Furthermore, he advocates for more progressive universities that provide students up to date education. He has identified key trends that will influence the next 20 years of innovation. They significantly impact graduating students in their ability to build a career that has a real meaning and contributes to improving the world for the benefit of all creatures on the planet.
That is why he believes that we need more private universities with sustainable business models that actually deliver more than just a degree. They must be life changing so that the world also changes for the better. They provide problem solving knowledge, #confidence to bring about ideas and provide #mentorship based on life experiences.
Listen to this podcast episode where Christian talks to Wian Smith (Amsterdam/Pretoria): How to use digital marketing in times where you standout via personal branding.
Never a dull moment? That is what marketing should be providing to people who want to follow the journey of an inspirational person. Personal brands truely outperform faceless brands in the long run.
You can reach Wian and his global marketing team at: https://marketingzoo.com
Are the questions you need answered in future podcast episodes? Tell us at https://meetchrisbartsch.com
Get more helpful content on how to achieve true market innovation so that you gain that essential competitive advantage in a rapidly changing market place.
"Know what to do - when and how. The why will lead you to your destination", Christian Bartsch.
Provide your enterprise the necessary purpose and positive impact the world is expecting of corporates and SMEs. Being effective in your strategic leadership drives product and service innovation beyond average expectations. Your marketing sales and client retention will help increase your revenue and profitability.
Todays' customers and employees are very aware of filtering out market participants that do not help improve our planet.
Christian has seen that SMEs and realigned corporates are most successful when they understand why and how to implement a strategy. To be consistent you must know the "where" of your organisational journey.
Christian is passionate about technology driven business models and enjoys conversations with company leaders who are willing to put in the effort to build a sustainable business driven by an effective purpose. That is why he is a board member of tech companies and advises corporate leaders in multiple countries.
He guides the CEOs along the the necessary steps. You need to know what to do when and how.
Furthermore, he advocates for more progressive universities that provide students up to date education. He has identified key trends that will influence the next 20 years of innovation. They significantly impact graduating students in their ability to build a career that has a real meaning and contributes to improving the world for the benefit of all creatures on the planet.
That is why he believes that we need more private universities with sustainable business models that actually deliver more than just a degree. They must be life changing so that the world also changes for the better. They provide problem solving knowledge, #confidence to bring about ideas and provide #mentorship based on life experiences.
Listen to this podcast episode where Christian talks to Joris Bryon (Valencia): How you can use conversion optimization to scale consumer brands in a time where retail is changing its flow.
You can get Joris book at amazon or here: https://dexter.agency/free-book
#branding #consumerbrand #virgintrains #thenetherlands #mediamarkt #Valencia #ecommerce #handbag #flyingschool #Belgium
Are the questions you need answered in future podcast episodes? Tell us at https://meetchrisbartsch.com
Get more helpful content on how to achieve true market innovation so that you gain that essential competitive advantage in a rapidly changing market place.
"Know what to do - when and how. The why will lead you to your destination", Christian Bartsch.
Provide your enterprise the necessary purpose and positive impact the world is expecting of corporates and SMEs. Being effective in your strategic leadership drives product and service innovation beyond average expectations. Your marketing sales and client retention will help increase your revenue and profitability.
Todays' customers and employees are very aware of filtering out market participants that do not help improve our planet.
Christian has seen that SMEs and realigned corporates are most successful when they understand why and how to implement a strategy. To be consistent you must know the "where" of your organisational journey.
Christian is passionate about technology driven business models and enjoys conversations with company leaders who are willing to put in the effort to build a sustainable business driven by an effective purpose. That is why he is a board member of tech companies and advises corporate leaders in multiple countries.
He guides the CEOs along the the necessary steps. You need to know what to do when and how.
Furthermore, he advocates for more progressive universities that provide students up to date education. He has identified key trends that will influence the next 20 years of innovation. They significantly impact graduating students in their ability to build a career that has a real meaning and contributes to improving the world for the benefit of all creatures on the planet.
That is why he believes that we need more private universities with sustainable business models that actually deliver more than just a degree. They must be life changing so that the world also changes for the better. They provide problem solving knowledge, #confidence to bring about ideas and provide #mentorship based on life experiences.
Take the time to listening to this deep and meaningful podcast conversation Christian had with Jonathan Deyoe: How important is to be mindful when you think about wealth and the unexpected events in life?
Are the questions you need answered in future podcast episodes? Tell us at https://meetchrisbartsch.com
Get more helpful content on how to achieve true market innovation so that you gain that essential competitive advantage in a rapidly changing market place.
"Know what to do - when and how. The why will lead you to your destination", Christian Bartsch.
Provide your enterprise the necessary purpose and positive impact the world is expecting of corporates and SMEs. Being effective in your strategic leadership drives product and service innovation beyond average expectations. Your marketing sales and client retention will help increase your revenue and profitability.
Todays' customers and employees are very aware of filtering out market participants that do not help improve our planet.
Christian has seen that SMEs and realigned corporates are most successful when they understand why and how to implement a strategy. To be consistent you must know the "where" of your organisational journey.
Christian is passionate about technology driven business models and enjoys conversations with company leaders who are willing to put in the effort to build a sustainable business driven by an effective purpose. That is why he is a board member of tech companies and advises corporate leaders in multiple countries.
He guides the CEOs along the the necessary steps. You need to know what to do when and how.
Furthermore, he advocates for more progressive universities that provide students up to date education. He has identified key trends that will influence the next 20 years of innovation. They significantly impact graduating students in their ability to build a career that has a real meaning and contributes to improving the world for the benefit of all creatures on the planet.
That is why he believes that we need more private universities with sustainable business models that actually deliver more than just a degree. They must be life changing so that the world also changes for the better. They provide problem solving knowledge, #confidence to bring about ideas and provide #mentorship based on life experiences.
Enjoy this podcast episode where Christian chats with Chris Pistorius (Denver Colorado) on search engine marketing for local businesses. The topic of the episode:
How can small businesses gain more visibility in search engines in order to catch up with the market.
You can reach Chris Pistorius at: kickstartdental.com
Are the questions you need answered in future podcast episodes? Tell us at https://meetchrisbartsch.com
Get more helpful content on how to achieve true market innovation so that you gain that essential competitive advantage in a rapidly changing market place.
Provide your enterprise the necessary purpose and positive impact the world is expecting of corporates and SMEs. Being effective in your strategic leadership drives product and service innovation beyond average expectations. Your marketing sales and client retention will help increase your revenue and profitability.
Todays' customers and employees are very aware of filtering out market participants that do not help improve our planet.
Christian has seen that SMEs and realigned corporates are most successful when they understand why and how to implement a strategy. To be consistent you must know the "where" of your organisational journey.
Christian is passionate about technology driven business models and enjoys conversations with company leaders who are willing to put in the effort to build a sustainable business driven by an effective purpose. That is why he is a board member of tech companies and advises corporate leaders in multiple countries.
He guides the CEOs along the the necessary steps. You need to know what to do when and how.
Furthermore, he advocates for more progressive universities that provide students up to date education. He has identified key trends that will influence the next 20 years of innovation. They significantly impact graduating students in their ability to build a career that has a real meaning and contributes to improving the world for the benefit of all creatures on the planet.
That is why he believes that we need more private universities with sustainable business models that actually deliver more than just a degree. They must be life changing so that the world also changes for the better. They provide problem solving knowledge, #confidence to bring about ideas and provide #mentorship based on life experiences.
Keywords: Dental marketing and Digital marketing
Enjoy this podcast Episode where Christian discusses corporate sustainability with Steve Schmida (Vermont, New England, USA):
How corporate sustainability impacts the way products and services are delivered to the market place.
You can reach Steve and his team at: www.resonanceglobal.com
You might also like to read Steve Schmida's book that is availale at Amazon and retail bookstores. The title is: "Partner with purpose".
Are the questions you need answered in future podcast episodes? Tell us at https://meetchrisbartsch.com
Get more helpful content on how to achieve true market innovation so that you gain that essential competitive advantage in a rapidly changing market place.
Provide your enterprise the necessary purpose and positive impact the world is expecting of corporates and SMEs. Being effective in your strategic leadership drives product and service innovation beyond average expectations. Your marketing sales and client retention will help increase your revenue and profitability.
Todays' customers and employees are very aware of filtering out market participants that do not help improve our planet.
Christian has seen that SMEs and realigned corporates are most successful when they understand why and how to implement a strategy. To be consistent you must know the "where" of your organisational journey.
Christian is passionate about technology driven business models and enjoys conversations with company leaders who are willing to put in the effort to build a sustainable business driven by an effective purpose. That is why he is a board member of tech companies and advises corporate leaders in multiple countries.
He guides the CEOs along the the necessary steps. You need to know what to do when and how.
Furthermore, he advocates for more progressive universities that provide students up to date education. He has identified key trends that will influence the next 20 years of innovation. They significantly impact graduating students in their ability to build a career that has a real meaning and contributes to improving the world for the benefit of all creatures on the planet.
That is why he believes that we need more private universities with sustainable business models that actually deliver more than just a degree. They must be life changing so that the world also changes for the better. They provide problem solving knowledge, #confidence to bring about ideas and provide #mentorship based on life experiences.
Enjoy this podcast episode where Christian discusses with Tim Cakir following topic:
How founders can include their team members into growth focused discussions so that they can tap into their collective intelligence and help execute the company’s vision.
Who is Tim Cakir?
Tim teaches Bachelor and Masters programs at ESEI International Business School Barcelona & Geneva Business School. He helped two startups receive 1.7 million euros in Horizon 2020 funding.
you can reach tim at: timcakir.com
Are the questions you need answered in future podcast episodes? Tell us at https://meetchrisbartsch.com
Get more helpful content on how to achive true market innovation so that you gain that essential competitive advantage in a rapidly changing market place.
Provide your enterprise the necessary purpose and positive impact the world is expecting of corporates and SMEs. Being effective in your strategic leadership drives product and service innovation beyond average expectations. Your marketing sales and client retention will help increase your revenue and profitability.
Todays' customers and employees are very aware of filtering out market participants that do not help improve our planet.
Christian has seen that SMEs and realigned corporates are most successful when they understand why and how to implement a strategy. To be consistent you must know the "where" of your organisational journey.
Christian is passionate about technology driven business models and enjoys conversations with company leaders who are willing to put in the effort to build a sustainable business driven by an effective purpose. That is why he is a board member of tech companies and advises corporate leaders in multiple countries.
He guides the CEOs along the the necessary steps. You need to know what to do when and how.
Furthermore, he advocates for more progressive universities that provide students up to date education. He has identified key trends that will influence the next 20 years of innovation. They significantly impact graduating students in their ability to build a career that has a real meaning and contributes to improving the world for the benefit of all creatures on the planet.
That is why he believes that we need more private universities with sustainable business models that actually deliver more than just a degree. They must be life changing so that the world also changes for the better. They provide problem solving knowledge, #confidence to bring about ideas and provide #mentorship based on life experiences.
Enjoy this podcast episode where Christian discusses with Antonio Thornton following hot topic:
How can startups get their productivity to a level that actually benefits their sales teams to generate more revenue.
Key learning: productivity, time management, removing fears & barriers in sales calls
Who is Antonio Thornton?
The Profit Engineer and Founder of Fearless Impact, is an incredibly successful entrepreneur who has built multiple companies from the ground up. His company, Money Mouth Marketing, has aided in the success of countless businesses through their 3x ROI guarantee.
Antonio is based in Atlanta Geogia, USA.
Are the questions you need answered in future podcast episodes? Tell us at https://meetchrisbartsch.com
Get more helpful content on how to achive true market innovation so that you gain that essential competitive advantage in a rapidly changing market place.
Provide your enterprise the necessary purpose and positive impact the world is expecting of corporates and SMEs. Being effective in your strategic leadership drives product and service innovation beyond average expectations. Your marketing sales and client retention will help increase your revenue and profitability.
Todays' customers and employees are very aware of filtering out market participants that do not help improve our planet.
Christian has seen that SMEs and realigned corporates are most successful when they understand why and how to implement a strategy. To be consistent you must know the "where" of your organisational journey.
Christian is passionate about technology driven business models and enjoys conversations with company leaders who are willing to put in the effort to build a sustainable business driven by an effective purpose. That is why he is a board member of tech companies and advises corporate leaders in multiple countries.
He guides the CEOs along the the necessary steps. You need to know what to do when and how.
Furthermore, he advocates for more progressive universities that provide students up to date education. He has identified key trends that will influence the next 20 years of innovation. They significantly impact graduating students in their ability to build a career that has a real meaning and contributes to improving the world for the benefit of all creatures on the planet.
That is why he believes that we need more private universities with sustainable business models that actually deliver more than just a degree. They must be life changing so that the world also changes for the better. They provide problem solving knowledge, #confidence to bring about ideas and provide #mentorship based on life experiences.
Listen to this podcast episode where Christian chats with Ryan Carruthers about: How to take your idea to building membership systems.
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Get more helpful content on how to increase the effectiveness of your marketing PR, sales and client retention. Increase your revenue and profitability with less waste of energy.
Christian has seen that startups and SMEs are most successful when they understand why and how to implement a strategy. To be consistent you must know the "where" of your journey.
Christian is passionate about technology driven business models and enjoys conversations with founders who are willing to put in the effort to build a sustainable business. That is why he is a board member of tech startups in multiple countries
He guides the entrepreneur along the the necessary steps. You need to know what to do when and how.
Furthermore, he advocates for more progressive universities that provide students up to date education. He has identified key trends that will influence the next 20 years of innovation. They significantly impact graduating students in their ability to build a career that has a real meaning and contributes to improving the world for the benefit of all creatures on the planet.
That is why he believes that we need more private universities with sustainable business models that actually deliver more than just a degree. They must be life changing so that the world also changes for the better. They provide problem solving knowledge, #confidence to bring about ideas and provide #mentorship based on life experiences.
Keywords of this episode: #uk #entrepreneurship #membership #systems #startup #businessideas #strategies
Enjoy this epidode where christian discusses branding with Julius Geis (based in Hawaii): How identity built branding attracts clients who really care about the true intrinsic reasons of your business.
Gain insights into how people (like Elon Musk) use their Identity to dominate their niche and attract the most engaged candidates.
Julius is an inspirational branding expert and creative innovator with more than 16 years of professional experience. He has a lot of passion for the relationship between humans and brands, always looking to lead them both to fulfillment.
Are the questions you need answered in future podcast episodes? Tell us at https://meetchrisbartsch.com
Get more helpful content on how to increase the effectiveness of your marketing PR, sales and client retention. Increase your revenue and profitability with less waste of energy.
Christian has seen that startups and SMEs are most successful when they understand why and how to implement a strategy. To be consistent you must know the "where" of your journey.
Christian is passionate about technology driven business models and enjoys conversations with founders who are willing to put in the effort to build a sustainable business. That is why he is a board member of tech startups in multiple countries
He guides the entrepreneur along the the necessary steps. You need to know what to do when and how.
Furthermore, he advocates for more progressive universities that provide students up to date education. He has identified key trends that will influence the next 20 years of innovation. They significantly impact graduating students in their ability to build a career that has a real meaning and contributes to improving the world for the benefit of all creatures on the planet.
That is why he believes that we need more private universities with sustainable business models that actually deliver more than just a degree. They must be life changing so that the world also changes for the better. They provide problem solving knowledge, #confidence to bring about ideas and provide #mentorship based on life experiences.
Keywords of this episode: #hawaii #entrepreneurship #identity #branding #startup #business #strategies
Listen to this podcast episode 228 where Christian discusses with Oz Konar: How business loan brokers can help startups get the needed seed funding.
Oz Konar is based in Pennsylvania: Oz is an entrepreneur who created the training program, Business Lending Blueprint. He is the author of two books and is regularly featured in publications such as Entrepreneur and The Huffington Post. Oz educates listeners on how to build better credit, and how to grow a six figure business as a business loan broker.
Are the questions you need answered in future podcast episodes? Tell us at https://meetchrisbartsch.com
If you have been thinking how to move your startup into more stable times, then consider reading more about what helpful guidance Christian Bartsch is providing.
Christian is passionate about technology driven business models and enjoys conversations with founders who are willing to put in the effort to build a sustainable business. That is why he is a board member of tech startups in multiple countries
He guides the entrepreneur along the the necessary steps. You need to know what to do when and how.
Furthermore, he advocates for more progressive universities that provide students up to date education. He has identified key trends that will influence the next 20 years of innovation. They significantly impact graduating students in their ability to build a career that has a real meaning and contributes to improving the world for the benefit of all creatures on the planet.
That is why he believes that we need more private universities with sustainable business models that actually deliver more than just a degree. They must be life changing so that the world also changes for the better. They provide problem solving knowledge, #confidence to bring about ideas and provide #mentorship based on life experiences.
Keywords of this episode: #funding #entrepreneurship #course #loan #useful #guide #startup #business #strategies #technology #pennsylvania #seedfunding
In this episode 227 Christian Bartsch is discussing with Chris Mercer (Austin, Texas): How can measurement marketing help SaaS companies grow their subscriber base?
Get free access to the introductory measurement course at https://measurementmarketing.io/thegrowthzone
Are the questions you need answered in future podcast episodes? Tell us at https://meetchrisbartsch.com
If you have been thinking how to move your startup into more stable times, then consider reading more about what helpful guidance Christian Bartsch is providing.
Christian is passionate about technology driven business models and enjoys conversations with founders who are willing to put in the effort to build a sustainable business. That is why he is a board member of tech startups in multiple countries
He guides the entrepreneur along the the necessary steps. You need to know what to do when and how.
Keywords of this episode: #Marketing #sales #entrepreneurship #course #howto #useful #guide #startup #business #strategies #technology #saas #nashville #texas #austin #b2b #siliconvalley
In this podcast Episode 226 Christian Bartsch is discussing with David Ledgerwood: How to scale your B2B niche products when addressing medium to large companies?
You need standardize and not customize everything in your business. Why? You can not scale your business when you are customizing everything.
Are the questions you need answered in future podcast episodes? Tell us at https://meetchrisbartsch.com
If you have been thinking how to move your startup into more stable times, then consider reading more about what helpful guidance Christian Bartsch is providing. He is on the board of a VC and holds multiple positions as member of the advisory/supervisory board.
Christian is passionate about technology driven business models and enjoys conversations with founders who are willing to put in the effort to build a sustainable business.
He guides the entrepreneur along the the necessary steps. You need to know what to do when and how. You are not supposed to burn investors money. Christian does not like you to waste money on stuff that is not relevant or helpful.
Keywords of this episode: #Marketing #sales #entrepreneurship #management #howto #useful #guide #startup #business #customize #strategies #technology #saas #manchester #warsaw #Nashville #b2b
In this podcast episode 225, Christian Bartsch is discussing with Mark Colgan (B2B SaaS Growth marketer): How to get your first profitable clients for your brand new SaaS product
Are the questions you need answered in future podcast episodes? Tell us at https://meetchrisbartsch.com
If you have been thinking how to move your startup into more stable times, then consider reading more about what helpful guidance Christian Bartsch is providing. He is on the board of a VC and holds multiple positions as member of the advisory/supervisory board.
Christian is passionate about technology driven business models and enjoys conversations with founders who are willing to put in the effort to build a sustainable business.
He guides the entrepreneur along the the necessary steps. You need to know what to do when and how. You are not supposed to burn investors money. Christian does not like you to waste money on stuff that is not relevant or helpful.
Keywords of this episode: #Marketing #sales #entrepreneurship #management #howto #useful #guide #startup #business #venturecapital #branding #technology #saas #lisabon #stockholm #london #b2b
Episode 224: In this episode Christian Bartsch is discussing with Greg Miaskiewicz (cofounder of capbase.com in Silicon Valley) following topics:
It is difficult to build a brand via paying ads. The alternative is to build communities. Why is that? Why click fraud is a problem for growth marketers and startups?
The approach to solving this growth problem, is by becoming a media company. Some startups have a fear of being copied by competitors if they are too open with their activities. The reality is a bit different. People are overly focused on their competitors.
Understand how your startup can build and grow their brand by applying intent based marketing
Want more insights into how to get your startup set up properly or even how a company formation in Delaware might get you in the right direction with less pain? Contact Greg Miaskiewicz at capbase.com
Are the questions you need answered in future podcast episodes? Tell us at https://meetchrisbartsch.com
If you have been thinking how to move your startup into more stable times, then consider reading more about what helpful guidance Christian Bartsch is providing. He is on the board of a VC and holds multiple positions as member of the advisory/supervisory board.
Christian is passionate about technology driven business models and enjoys conversations with founders who are willing to put in the effort to build a sustainable business.
He guides the entrepreneur along the the necessary steps. You need to know what to do when and how. You are not supposed to burn investors money. Christian does not like you to waste money on stuff that is not relevant or helpful.
Keywords of this episode: #Marketing #leadership #entrepreneurship #management #howto #useful #guide #startup #business #venturecapital #branding #visionary #funding #investor #technology #companyformation #delaware #amsterdam #stockholm #warsaw #manchester
Episode 223: Listen to todays conversation with Andrew Bartlow on: How can a startup attract talented engineers and get HR to help scaling the tech startups
Background thought:
How can a startup attract highly talented people with the right attitude? A big brand like BMW or Nike or google or even Tesla can easily get lots of people to apply for jobs or apprenticeships. they have 1000X to choose from.
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Keywords of this episode: #HRM #Marketing #leadership #entrepreneurship #management #howto #useful #guide #startup #business #recruiting #employerbranding #visionary #humanresources
Listen to this podcast episode 222 on: Why should we be using a CRM system to maximize our clickfunnel lead vs order ratio?
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Keywords of this episode: #CRM #Marketing #leadership #entrepreneurship #management #howto #useful #guide #startup #business #salesfunnels #onlinemarketing #leadmagnet #leadgeneration
In this podcast episode of the Sunday Aviation Special - Christian introducted the #Saab 340 and Saab 2000. These magnificent turboprob aircaft were manufactured in #Sweden.
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Keywords of this episode: #aviation #flying #management #howtofly #turboprop #saab340 #saab2000 #combustion #pilot
It is time to mind feed with this podcast episode 221: You must be joking! Who needs to connect their HR with Sales and Product development?
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Keywords of this episode: #CRM #Marketing #leadership #entrepreneurship #management #howto #useful #guide #startup #business
Consider the strategic approach to New business development as explained in podcast episode 220: Do I need market research? I know already with out looking into my Data Warehouse or CRM or BI
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Keywords of this episode: management business entrepreneurship CRM Marketing
listen to this podcast episode 219 with insights into future work strategies: Integrated online marketing tool change the way a business is operating
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Keywords of this episode: SEO SEM Ads CRM Marketing
Are you a software developer trying to expand your market reach? then listen to this strategic episode 218: Who needs localization? Even in India and Germany they speak English!
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Keywords of this episode: Software Market Strategy CRM Marketing
Consider this management strategy for your market entry approach as explained in podcast episode 217: How do client groups allow me to increase the profitability of my SaaS business?
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Keywords of this episode: SEO SEM Ads CRM Marketing
Make use of this insight from this podcast episode 216: How can I increase the value of backlinks using my content strategy in combo with a business analytics tool?
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Keywords of this episode: SEO SEM Ads CRM Marketing
Enjoy this new Aviation Sunday Episode where Christian shares with you his passion for aviation. Todays topic: How do different turbine engines impact the flying experience?
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Keywords of this episode: #aviation #turbine #turbofan #flying #management #howtofly #turboprop #basicsofflying #deicing #combustion #aircraftengine #pilot
Increase your revenue with the help of this podcast episode 215: Generating the second sale is easier if your CRM tells you what your client wants to hear
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Keywords of this episode: #strategy #sales #business #management# entrepreneurship #Marketing
Takes nots while listning to this podcast episode 214: How do I track my worktime so that my client is happy to pay while i do not clatter my CRM?
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Keywords of this episode: SEO SEM Ads CRM Marketing
Get some helpful insights by listening to this podcast episode 213: Do i need to integrate my CRM system with Project management and Team Coordination platforms.
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Keywords of this episode: SEO SEM Ads CRM Marketing
Enjoy podcast episode 210: How do i configure my CRM to follow the ABC lifetime value strategy
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Keywords of this episode: SEO SEM Ads CRM Marketing Sales Strategic Management
In this podcast episode Number 211 Christian is offering you insights into: Do I automate all my funnel emails or should i use my CRM to intensify the percieved value for my lead
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Keywords of this episode: SEO SEM Ads CRM Marketing
Listen to this podcast episode 212 on sales and marketing: How to generate leads while recruiting to fill vacancies in your business? Understand also how your CRM and ERP System can increase your chances of generating multiple sales.
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Keywords of this episode: SEO SEM Ads CRM Marketing
In this episode Christian is discussing search engine optimization strategies with Jarod Spiewak: How to make google love you?
By working on organic search call volume and conversion rate optimization businesses can build longterm lead generating marketing activities that help them scale their business even in the nice with out the budget of larger competitors.
Who is Jarod Spiewak?
Jarod Spiewak is the founder and lead strategist of Blue Dog Media, a boutique, strategy-first, agency that helps exceptional businesses run sophisticated ROI-positive marketing campaigns to fuel long-term growth, without all the typical agency BS.
After working in corporate America for a year and deciding it wasn't for him, Jarod ventured back into the world of online marketing where he "absorbed knowledge like a sponge" working for $5/hr on the side to hone his skill.
Jarod didn't feel as though the agency that he wanted to work for existed, so he started it instead. A boutique agency that values results, honest communication, transparency, education, and cutting through the BS.
Blue Dog Media's focus is on generating an ROI - or - helping clients make more money than they invest. Some of Blue Dog Media's success stories include helping a personal injury law firm increase their organic search call volume by over 170%, reducing the cost per conversion for a couples therapist by 75%, and improving the conversion rate for a criminal defense lawyer by over 320%.
As a boutique agency, Blue Dog Media works with a limited number of businesses at a time, as their focus is on getting results and improving the quality of their services, not making another sale.
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Keywords of this episode: SEO SEM Ads CRM Marketing
Gain a competitve advantage by listening to this episode with Dan Morris (USA/UK): 5 ways to make hiring good salespeople easier, to fuel your startup growth
Who is Dan Morris?
Dan is an Investor & Advisor To B2B CEO's. He is on a Mission to impact 1000 businesses positively By 2025.
His focus is on helping companies to succeed in volatile markets. He gets them to increase profitability from existing strategies. Dan guides CEOs towards taking positive steps forward to grow their business.
Before turning 30, Dan left a finance career to join a digital agency that showed him what a fast-growing services business could be – it went on to sell for £100m.
He then launched a digital signage network publishing content to thousands of screens, which failed due to the great recession and taught him a lot – but at the same time created an opportunity for him to move to the USA with the same investors from the screen network, and helped them build a content marketing agency that reached #61 on the INC list – in extremely harsh market conditions.
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In this episode Christian tells you about big traders and what happens in the market when retail travers place the wrong orders.
Todays topic is: Understand the key issues that a market maker or trading platform can have on your stock market investments
When private investors (=retail traders) try to participate in the stock market they tend to gamble small amounts of money. The big banks, hedgefunds and professional traders notice when someone is placing orders in the range of $1,000-150,000. If multiple buyers ask for such amounts of stock or options they can easily stand out.
Unfortunately, small investors often only can buy stocks or option via their local bank, online trading services, neobrokers or mainstream brokers. Some of them offer access to their own online platform or app. They show you their version of the market.
Some trading platforms are so flat that they need other brokers to access the market. This still leads to you having to place orders through a tunnel where at the end of the tunnel a market maker is taking a lot of money from you even if you are told you are not paying any commissions. Their spread and kickbacks are the hidden fees you are being made to pay.
Having access to different platforms allows you to see the real market prices and the "artificial market price".
Using such trading platforms as banks, market makers or neobrokers would usually be something I try to avoid. If you have different access gates you can integrate this into your risk management.
Professional Trading is not gambling. Only those who gamble their entire saving in the stock market are fools. They will be run over by the big guys that direct the market where they want it to go!
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Be sensible and do not gamble on the stock market. Instead learn from this episode how to start small and end with a healthy financial backbone by listening to this episode on:
How do you use funds to scale your financial capabilites versus using a savings account
Learn how you can gradually build up your financial assets even if you can only save $50 €100 or 200 pounds every month. Start small and avoid wasting your money on a savings account as only the bank is making money at your expense.
The opportunity you choose should be in correlation to your financial scalability. If you have saved unter $10,000 stay out of the stock maket and do not buy shares.
Here are my key trading rules:
- use your brain
- don't be greedy and don't gamble
- don't listen to the bank
- educate yourself using true knowledge
- Go against the tide
- Never invest money you can not say good bye
My key trading rules are part of risk management. When you violate them, the risk of loosing money exits any strateosphere above you.
Don't be silly and blow the money in your chimney.
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Get insights on the strategies to diversify your income by listening to this set of podcast episodes.
Today's topic: How to increase your personal and business wealth using the stock market
People are gambling their savings and retirement piggy banks just in the hope to become billionaires. They follow blindly agitators and let themselves become human bots.
This somehow reminds me of Douglas Adams book "the hitchhiker's guide to the galaxy".
The stockmarket offers many opportunities to make people's savings work harder that being lazy in a savings account that does not generate any real interest.
After having been making and losing money on the stock market in the past 30 years, I would like to share with my listeners a set of educational episodes to help them use the market in a safer and smarter way. This will not make you a billionaire, but it gets you the cash you need to move from a savings account to eventually a board member of a VC.
I lost 15 years ago 3x the money I investet in the stock market with a commitment outside the stock market. That shows that you can not blaim all losses to wall street. Humans make stupid decisions and waste the cash on stupid people!
So be sensible and learn from the wisdom i am willing to share with you.
Disclaimer: this is no financial advice! I am not promoting any particular stock or group. I am sharing with you my thoughts and experience on how to avoid loosing money.
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Enjoy this podcast episode where Christian talks with Panos Siozon (Greece/Cypress) on following elearning topic: How a business can create and launch an online school as an additional source of revenue.
To create your own online training environment go to: learnworlds.com
What is learnworlds?
The best online course platform for creating, selling and promoting your online courses. Start monetizing your skills, experiences and your audience.
Boost usage, satisfaction and retention for professional and compliance training, continuing education, and employee/customer onboarding.
Engage learners with video interactions, note-taking, interactive ebooks, self-assessment, certificates, SCORM and much more.
Beautiful themes for your course player and flexibility for free, paid, private, drip-fed or curated course pathways.
Effortlessly convert your videos into exceptional experiences with automatically extracted transcripts, quizzes, and tables of contents.
Nurture your community and create lasting relationships with a social-first training school.
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How to use metaphysics in your business as competitive advantage.
Every business needs to attract talents and invest in the development of the future leadership. Hence, HR usually tries to spot the high potentials in a corporate environment. They look for work on the job experiences for such people so that they are ready eventually to become department leaders, heads of division and eventually the CEO.
The same applies to small businesses. They need the future generations of management by finding and developing the right people they can trust to take care of the business.
That is where a more profound personal development strategy is gradually entering western company culture. It started with basic coaching and structured coaching. That has its limitations.
This is where metaphysics takes it to the next level. The person getting their personal metaphysics analysis gain insights into their own personality, strengths, weaknesses and potentials. For an HR manager it makes it easier to adapt their HR development strategy for that particular individual to a higher degree that these people do not drop out half way or cause terrible damage to the business.
The person (employee) benefiting from the assessment via a very special analysis combined with mentoring or coaching. They become aware of themselves and are able to drive their personal development in a direction that will be fulfilling and realistic.
Limiting believes are usually imposed on people by their parents and environment when they were growing up. Teachers often downplay people with high potentials if they themselves are a failure or dissatisfied with their own career choice. A good teacher builds up the pupils by providing knowledge and confidence.
That is where metaphysics can help business leaders even to mentor the next generation - be it their children or a selected individual to take over the business at a certain time.
Have look here to get more insights on the topic of metaphysics in a business environment: https://meetsuebb.com
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How an agile approach in software development helps grow companies. Guest: Caleb Woods
Caleb Woods is the CTO – Software Craftsman at RoleModel Software.
RoleModel Software partners with its clients to understand their unique business context and create custom software that turns their “secret sauce” into an enhanced competitive edge.
RoleModel Software has a projected revenue upwards of $5,000,000 with over 100+ clients and a team of over 30+. RoleModel Software is perfect for startups in technology to Fortune 5 organizations in healthcare, we can help you achieve the business value you’re targeting.
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Enjoy this informative podcast episode discussing the new book "Exit Rich" with Michelle Seiler Tucker.
This book is for business owners who need to learn to exit their business at the right moment with the right strategy. Many small business owners are so attached to their companies that they neglect the reality of eventually having to exit due to age or other unforseen situations.
Book Summary
In Exit Rich, Michelle Seiler Tucker, #1 bestselling author and leading authority on buying, selling, fixing, and growing businesses, joins forces with Sharon Lechter, finance expert and co-author of Rich Dad Poor Dad, to create a must-have guide for all business owners – whether they’re gearing up to sell a business now or just starting to build out their company – to sell for huge profits in the future.
Pre-order the book at this site: www.exitrichbook.com
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In today's podcast episode Christian discusses with Paul Ace (UK): How to amplify your webinars through conversational commerce
Who is Paul Ace?
He is the founder of amplifyccom.com and started out as a wedding singer before starting his first ecommerce venture 10 years ago. He is based in Darbishire (near Birmingham).
Find out how he helps his clients in the US, Australia and UK to scale the success rate of their webinar funnels.
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Listen to this podcast episode where Christian is discussing with aWeber's Founder & CEO Tom Kulzer about email marketing.
Today's topic: The evolution of email: what businesses need to know about how email is changing
Who is Tom?
CEO and Founder Tom Kulzer. Tom built AWeber back in 1998 and has grown it into a thriving SaaS business which has served over 1 million customers. You can get a free account on www.aweber.com
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#emailmarketing #marketing #aweber #ampforemail #advice #howto #pennsylvania
Enjoy this episode with Christian and his guest Alex Yastrebenetsky (#Cincinnati): Every company wants employees and "outsiders" to view them as a great place to work. How can organizational leaders make this a reality?
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#employerbranding #hrmarketing #branding #marketing #advice #brandinsistance #brandloyalty #employer #bestplacetowork #jobmarket #humanresources
197 Why is the police being forced to act like a tax collector
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#innovation #startups #driving #roadsafety #tax #speedcameras #hiddentaxes #blitzer
Listen to this podcast episode 196: Why speeding cameras generate hidden taxes instead of real road safety. In most cases you will notice that these cameras are not set up where they actually protect our kids on their way to school.
Governments like having them where they can tax you very often. Why do you put a mobile speed camara on a holy day? Obviously they know they can collect a lot of camera road tax as you visit your family for xmas. Are you helping your community by shopping for elderly so that they are not at risk of catching the virus in busy stores?
Well, you are being charged parking fines, speeding fines and even MOT date fines. They are not putting your tax money to improve our hospitals and pay nurses a respectable wage.
The politicials buy themselves expensive cars and toys while you work your head off in a stuffy home office for a reduced wage. Isn't that nasty way of inventing new taxes instead of helping people survive during the economic crisis this pandemic has caused?
Just look at how the EU was risking a new economic crisis just by being stubborn with the british. Both sides will see a hype in unemployment figures as a lot of jobs disappear - if this Brexit trade deal goes south.
I will tell you how you can stop this pestering without needing to tell you stupid stories like those conspiracy theorists that want you to buy their stupid aluminium hats. Crazzy lot!
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#innovation #startups #driving #roadsafety #tax #speedcameras #hiddentaxes #blitzer
Speaking with Dan McGaw (Orlando, USA) on this Topic: How tech companies can grow beyond the rule of 40?
Topic Introduction:
The Rule of 40 balances sales growth and profitability in hyper-growth SaaS companies. With an emphasis on sales growth and scale in these businesses, the Rule of 40 essentially states that a SaaS company can be considered “healthy” if its sales growth and profitability are a combined 40%.
Who is Dan McGaw?
MarTech expert, award-winning entrepreneur and speaker and a United States Ambassador of Entrepreneurship
How to connect: ....
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#innovation #startups #leadership #marketing #visionary #strategy #business #nextgeneration #purposefulwork #mission #innovator #vision
Discussing with Maceo Jourdan following Topic: The core elements of a growth and scaling strategy in 2021
Topic introduction:
Maceo's business expertise can help your listeners grow, scale, market, and even sell their business no matter the size!
Sitting at the Log-fire Conversation:
1) If i were to start a tech company in 2021 what would be the core elements of my growth and scaling strategy?
2) How would you market this company's problem solving solution to B2B clients?
3) What pitfalls should i be looking to avoid so that the business valuation does not stall?
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#innovation #startups #leadership #marketing #visionary #strategy #business #nextgeneration #purposefulwork #mission #innovator #vision
Speaking with Ira S Wolfe on this topic: How will technology companies recruit and organize themselves as they relocate in 2021
Topic introduction:
2020 has significantly impacted many businesses around the world. The most innovative and impactful organisations are adapting their employment strategies. Organizational development is driving a "work from a cheaper home town" policy while offices are being relocated to other states or closed entirely. 2021 will be the year of the virtual company (Virtual office)?
Sitting at the Log-fire Questions:
1) How has 2020 impacted the way tech companies are hiring talent?
2) What can a business do to regain a competitive advantage in the new context of 2021?
3) If I was starting a new tech company needing to hire 1000 people ... what do i need in 2021?
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#innovation #startups #leadership #marketing #visionary #strategy #business #nextgeneration #purposefulwork #mission #innovator #vision
Listen to this tactical converation with Brett Putter (London): How company cultures are defined and contribute to a companys success story
Introduction to the topic:
In Bretts latest book on company culture he provides great insights into how startups and high growth companies use their culture to achieve massive competitive advantage.
Who is Berett?
Bretton (Brett) Putter is an expert in company culture development who is consulted by companies and leaders worldwide to help design, develop and build high-performing cultures.
He is the CEO of CultureGene, a culture leadership software and services platform. Prior to founding CultureGene Brett spent 16 years as the Managing Partner of a leading executive search firm based in London working with startups and high-growth companies in the UK, Europe and USA.
In 2018 he published his first book, Culture Decks Decoded and his second book Own Your Culture:
How to Define, Embed and Manage your Company Culture in September 2020.
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#innovation #startups #leadership #marketing #visionary #strategy #business #nextgeneration #purposefulwork #mission #innovator #vision
Listen to this podcast episode 187: How can you protect your parks against vandalism and crime when councils experience a loss of tax income?
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#innovation #startups #engineering #electronics #marketing #visionary #strategy #business #nextgeneration #purposefulwork #mission #innovator #educatewithfun #listen #iot #vision
This episode #190 is all about: 5 unexpected lessons I’ve learned from being the only woman in the room
Topic introduction
Lisa has experienced quite a variety of adventures. From been Miss Nevada to becoming a successful entrepreneur and real estate investor. I believe that it is important for women and girls to recognize that they definately have a lot to bring to the table when it comes to leadership. Women often lack courage and are in fear of being one of the few among a board room full of men.
Sitting at the Log-fire Conversation:
Entrepreneurs and corporate leaders have recognized that having a competent & confident woman on their board is a significant competitive advantage. Young women are even becoming the CEO, when their fathers step sideways to mentor their daughters , as they take over the reigns of the family business. Which 5 lessons do you have to share with us from being the omnly woman in the room?
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#innovation #startups #leadership #marketing #visionary #strategy #business #nextgeneration #purposefulwork #mission #innovator #vision #women #businesswomen
Listen to the episode #189: Why startups need a vision, mission and much more to succeed.
Become aware why your startup needs to become a unicorn or even be a candidate for substantial investment for venture capital and private investment foundations.
Investors do look at what you are dooing in the business and how you are working on the business. They do not like when you are just trying to spend all the money on pizza and a maserati.
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#innovation #startups #engineering #electronics #marketing #visionary #strategy #business #nextgeneration #purposefulwork #mission #innovator #educatewithfun #listen #iot #vision
Listen to this podcast episode 188: How can you reduce the polution in your cities in order to counter health problems of your aging population?
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#innovation #startups #engineering #electronics #marketing #visionary #strategy #business #nextgeneration #purposefulwork #mission #innovator #educatewithfun #listen #iot #vision
Listen to this podcast episode 186: How can councils improve road safety for elderly people and school children by introducing smart city technology
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#innovation #startups #engineering #electronics #marketing #visionary #strategy #business #nextgeneration #purposefulwork #mission #innovator #educatewithfun #listen #iot #vision
Listen to this podcast episode 185: How can councils help retailers compete against faceless eCommerce and monopolistic foreign competitors?
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#innovation #startups #engineering #electronics #marketing #visionary #strategy #business #nextgeneration #purposefulwork #mission #innovator #educatewithfun #listen #iot #vision
Listen to this podcast episode 184: Why do stores make an effort to drive buyers out again with empty shopping carts
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#innovation #startups #engineering #electronics #marketing #visionary #strategy #business #nextgeneration #purposefulwork #mission #innovator #educatewithfun #listen #iot #vision
Listen to this podcast episode 183: Why do we still need retailers as ecommerce is eating up brick and mortar retailers market share
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#innovation #startups #engineering #electronics #marketing #visionary #strategy #business #nextgeneration #purposefulwork #mission #innovator #educatewithfun #listen #iot #vision
Listen to this podcast episode 182: Introducing a product into a foreign market
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#innovation #startups #engineering #electronics #marketing #visionary #strategy #business #nextgeneration #purposefulwork #mission #innovator #educatewithfun #listen #iot #vision
Listen to this podcast episode 181: IoT at events and congresses
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#innovation #startups #engineering #electronics #marketing #visionary #strategy #business #nextgeneration #purposefulwork #mission #innovator #educatewithfun #listen #iot #vision
Listen to this podcast episode 180: IoT devices inside model trains
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Listen to this podcast episode 179: How IoT change the way we get letters and printed product marketing
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Listen to this podcast episode 178: IoT in industrial manufacturing changes with M2M productivity
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Listen to this podcast episode 177: IoT in retail marketing
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Listen to this podcast episode 176: Looking at IoT in commercial shipping
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Listen to this podcast episode 175: Imagine your building communicating with you via IoT
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Episode 174: What can IoT do for autonomous traffic
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Episode 173: IoT and education as the campus with 5G evolves
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Flipping and Investing in Land Properties
1) What makes land flipping a lucrative investment opportunity, and how does it differ from other real estate investment strategies?
2) What are the central tenets to your “Forever Cash” financial philosophy?
3) What factors should investors consider when deciding how to enter the real estate market?
Who is Jack?
Known as “the Land Guy,” Jack Bosch is a real estate investor, educator, husband, and father. Originally an immigrant from Germany who came over with just 2 suitcases and a bunch of student debt, Jack (with his wife Michelle) have found their niche in Real Estate.
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In todays podcast episode Christian discusses with Jarrod Haning:
The Thinking Patterns of Success
Quote: “a breakthrough in your business will first
happen as a breakthrough in your thinking”
QUESTIONS:
1) Why do you claim that being focused on getting things done kills your productivity and checking things off your to do list lowers your income?
2) What’s the most common thinking blindspot you see when going through a person’s MindScan review? What is a mindscan?
3) Just based on doing 100s of MindScans what advice would you give a struggling entrepreneur WITHOUT seeing their personal MindScan.
Who is Jarrod Haning?
================
He specializes in a Nobel Nominated process that
teaches you how to think at a higher level and allows you to access different parts of your brain on demand. As a result of this training most of his clients go on to double their income by purposely working* half as many hours.
Jarrod delivered 4 TEDx talks related to Mindset Performance, and been chosen by TED global as the featured speaker of the week.
Get in contact with Jarrod: https://mindsetperformance.co/media
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How to Safeguard and Market-proof Your Financial Portfolio From Any Crisis
Who is our guest?
Echo Huang left China at age 20 to cross the ocean with nothing but $800 and the hope of achieving the American Dream.
Her courage and dedication fueled her journey through the business world over the next twenty years, gaining experience working in financial planning firms of all sizes before venturing off on her own.
Today, as founder and President of Echo Wealth Management with multiple designations suchas CFP®, Certified Public Accountant (CPA) license, and Chartered Financial Analyst (CFA) charter, Echo helps the country's top executives and entrepreneurs take the complexity out of their finances, giving them the confidence to follow their dreams and achieve their goals.
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This episode's topic: How can core values increase the profitability of a company? Our guest is Darius Mirshahzadeh.
Questions:
1) how companies can find core values that properly reflect their mission?
2) the process of building a core-value drive organization?
3) why this alignment is one of the most powerful tools an organization can have in their back pocket?
Who is Darius?
Darius Mirshahzadeh is a high growth CEO, serial entrepreneur, and culture building mad scientist who was ranked #9 on Glassdoor’s list of Top CEOs of Small and Medium Companies in the US.
Ranked #9 on Glassdoor’s list of Top CEOs of Small and Medium Companies in the U.S.
What we looked at in the interview
During our converation we looked at several examples of how airlines discribe their values:
Southwest Airlines' Values
-
Warrior Spirit: Strive to be the best, display a sense of urgency, and. never give up.
-
Servant's Heart: Follow the Golden Rule, treat others with respect, and. embrace our Southwest Family.
-
Fun-LUVing Attitude: Be a passionate Team Player. don't take it too seriously, and.
VS:
Ryanair Core values:
Low price, value for money and efficiency are core values of Ryanair.
VS
Virgin atlantic core values:
We're here to be amazing.
...
- You love to go the extra mile, above and beyond what our customers expect.
- You see things from different perspectives and are always open to change.
- You are curious and determined to find better ways to do things.
- You have a positive attitude, actively seeking to learn something new every day.
=> Richard Brandson is all about the people!
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Get insights from this podcast episode 168: Are you enjoying the drama in your company or do you need to redesign your communication style
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Enjoy this informative podcast episode 167: Is your marketing costing you millions without driving profitability at the much needed amount
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Listen to podcast Episode 166: Do you know what your employees are doing that costs your business money and sales
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Listen to podcast episode 165: Why does the restructuring of your business need to happen like in a bad soap opera
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Episode 164: Are your products addressing the needs of clients or are they just a burdon to your bottom line
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Episode 163: You are overcharging me and therefore we will cut your prices in half
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Episode 162: When it is time to sack - it is time to pack
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Episode 161: Sales alone do not make a corporate a profitable investment
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Episode 160: Are you losing patience with a large company or is it just time to restructure
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Episode 159: Why is a business with growing revenue lose even more money
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Episode #158: How to streamline a business in a difficult economic situation. Listen to advice on restructuring of companies with 500+ employees.
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Enjoy Christian's conversation with Ishu Singh (Canada) on how marketing automation helps build a flow of attractive content that organically grows your audience.
Who is Ishu Singh?
Ishu has been an entrepreneur for the last 16 years. During his corporate career he built management systems and managed multi million dollar development budgets.
His project, Innstal has been featured in Inc. magazine, Global TV Morning Show, Yourstory, iheart radio, and other media. He learned the depths of the no-code app platforms and developed Scabus to help the small businesses during COVID.
Ishu is also the host of the podcast Starting to know. There you explore and learn about the unmeasurable depths of the business world as we are always starting to know something new about the business world.
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In this podcast episode I am discussing with Oren Greenberg (London, UK): How do we get the marketing to create a massive pull effect that people leave their comfort zone in order to become clients or passionate employees of this startup.
Who is Oren Greenberg?
Oren has a highly regarded digital strategy and commercial expertise to offer. His Marketing Consulting is based in London (UK). Oren is a On-Demand CMO, Startup Investor & Advisor.
He also a mentor in Virgin Startup, which is a not-for-profit company (founded by Richard Branson) supporting entrepreneurship in the UK .
He spends his days helping FTSE 250s and funded startups to navigate the perilous waters of growth and marketing.
He has contributed to the growth of client brands including Investec Bank, Peakon, Wonga, Wink Bingo, Nutmeg, Funding Circle, MarketInvoice and innovation incubation projects within Canon, HomeServe.
Oren knows how handle the big games in marketing as he managed over £10M marketing budgets. His impressive achievement included paid search campaigns with over 13.7 million key phrases.
He is also knowledgable on organic traffic growth and scaling paid search delivery. Oren has been featured in The Telegraph, Social Media Examiner and the HubSpot blog. Oren Greenberg is an instructor on Skillshare and Jolt.
This episode's train of thought:
Our conversation matches todays challanges of new businesses that are in a situation "David vs Goliath".
The discussions concept is based on a scenario where a startup enters a market. 3 big competitors have split up the market betweeen each other (Ratio 100% = 40-30-20-X). Theoretically there is still 10% of untapped market share and a potential that disatisfied customer base and frustrated employees might decide to shift over to the startup.
This is where we discuss how such a startup can successfully move up to taking the place of #3 in the market. The startup presumably has sufficient funds through investors. The challange of the business is not money but actually getting clients (60% B2C + 40% B2B) and skilled workers (e.g. engineers, IT, marketeers, etc.).
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Listen to this podcast conversation with Steve Rodgers in order to understand differences of being a high level Corporate CEO, small business owner, and a serial entrepreneur.
What you will gain by listening?
Find out how company leaders create more productivity, profit, and purpose in their businesses!
Who is Steve Rodgers?
Steve specializes in helping business owners and leaders increase profits while bringing spiritual intelligence into every aspect of their personal and professional lives to invite in success, fulfillment, and abundance beyond their wildest dreams.
Steve was in real estate for 20 years, then a Warren Buffet CEO, and now the creator of Alchemy Advisors and author of The IGI Principles. His goal is to help others maximize their highest good in life and business, and he'd love to help your audience do the same.
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If you would like to get more insights on how to build a better marketing strategy for your corporation then contact us at prmediareach.com
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Be inspired by this podcast on how to become successful by setting intentions. Understand what is "microshifting" all about and how it does empower people.
Who is Daniel Mangena?
After receiving a late diagnosis of Asperger’s and experiencing a life-shattering trauma at the age of just 20, Daniel struggled for 7 years to keep these revelations and events from spilling into every area of his life.
As a result of his struggles, Daniel built a simple, four-step system called the "Beyond Intention Paradigm".
Through his motivational speech, Daniel shares his vision of empowerment and joy. His prolific work recently earned him a spot in the Wall Street Journal as a “Master of Success”.
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Episode 154: Listen to my conversation with JJ Caffey from San Fransciso about the new situation many workers find themselves as working from home has become a longterm reality.
Who is JJ Caffey?
JJ Caffey is an entrepreneur specializing in the future of work. As Founder & CEO of Order In, a private membership club for the leaders of remote work, JJ is building a better workday by researching, studying and developing the future of the office and work trends.
Why you need to listen to this episode:
Now more than ever employees are working from home due to COVID-19.
People are experiencing remote work for the first time and wondering will there be an office to go back to?
JJ offers listeners a better understanding of this new role as a remote worker and its effects. Listeners will better understand the relationship between physical space & productivity , building unity & culture among your team when you work remotely and isolation and lack of structure.
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Episode 153: How to examine the health of your backlinks authority
Lets go a step deeper in to understanding how to examine the health of your backlinks authority by listening to this educational podcast relating to google ranking strategies.
As we heard in a previous episode, the authority of our links have a significant impact on our ability to rank on a position that will help our cause.
If we are a company that manufactures coffee machines then we want to be on the first page of google when people are looking for such devices. Hence, we need backlinks that convince google about the relevance and importance of our website being suggested to people searching for such products.
If we take great care in acquiring such good quality links then we need also to put the effort into writing good content. Unfortunately this does not mean you can go on holiday once you have those backlinks pointing at your website.
You have to regularly monitor what is happening to your website and important pages in that website of yours. Look where they score. Use professional tools as as they make you more efficient and accountable.
Also look at what is happening to the domain authority of the domains that have been beneficial to your own score. Have these websites been falling in rank or are they now permanently offline?
This might make it necessary to go search for new places to get your backlinks from. Link farms are not a good idea as they have no real value to visitors. Google is looking at such websites that are just a website full of links with no relationship to each other.
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Episode 152: How to monitor what your competition is doing so you can build better backlinks
Gain a better understanding on how to monitor what your competition is doing so you can build better backlinks. You must avoid to violating google rules as this would lead to penalties. When you are using a tool like diib.com or ahrefs you can see what your competitors are doing in order to rank ahead of your website.
Many tools are focused on google as this is the market leader. Nevertheless, there is a correlation between your ranking on google and the ranking on bing and yahoo. Hence, a good position in yahoo might help you move one step up. If yandex decides your content is very good, google might try to reevaluate your content or even index it again.
Using above mentioned tools you can see how many backlinks that competitor has and where they have been placed. You might even be able to see how beneficial they are. You might want to try to get a link on that particular site.
In some cases it would not be wise to try to be located on the same website. Hence, some backlinks have negative impact on that competitor's ranking.
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Episode 151: Selecting an ideal wording for anchor texts as they are critical signals for relevance scoring
In this episode you will learn how to select an ideal wording for anchor texts as google derives from it critical signals for relevance scoring. Avoid having multiple links pointing at your website using the exaclty same anchor text.
There are 4 types of anchor texts:
A Brand Anchor Text contains the name of a brand or part of URL of that brands website. The Money Anchor Text has keywords which have a buying related CTA such as "Buy coloured socks".
The 3rd type is a Compound Anchor Text which is a combination of a brand and a money keyword. This would be in our example: "Buy coloured happysocks".
The 4thy type of anchor text is a text that is not related to the other 3 categories of anchor texts. Such a general purposed anchor text wourld be like "read more" or "download PDF".
In order to avoid being penalized by google you should place your anchor texts where they are relevant and beneficial to the visitor.
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Episode 150: Learn how you handle backlinks that are nofollow or dofollow links. Unterstand when a nofollow link is helpful and when you should not pay for such dead end links on other sites.
The core value of nofollow links is the traffic they are sending to your website. If there is no real chance to get a significant amount of traffic then you will not benefit from such nofollow links pointing at your pages.
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Learn to apply authoritive and relevant link building strategies in your business. Work on delivering value instead of spaming the google search algorithm.
Backlinks strategies can cut marketing expenses by 75% when organisations make the effort to be consistant and clear in their marketing strategy. Thereby the audience will be accepting the positioning and branding that an organisation is using to anchor a call to action marketing message.
Some of the best marketing anchors were formed in the 60ties but later forgotten by a leadership with no understanding of a human's reaction to a marketing message that makes sense.
As the client base of companies is becoming ever younger as millenials and X generation move up the ranks, marketing departments must rethink their strategies. Global brands like google have recognized what drives traffic and ROI.
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(148) How do you evaluate which backlinks are good link relevance.
Learn how to evaluate which backlinks have a good link relevance. The current algorithms of google look at the content of the seed websites and that of the site who is getting traffic passed on through that link.
Google matches the words on the seed subpage and the page of the other website where visitors are being taken too. If both sites have no obvious matching then that would be like linking a page about boats and a page on mountain climbing. That would make the engine believe this is not a highly relevant connection between both sites.
Hence, the site might get just half of the potential score that could be passed on because the site has the words "boat tours in stockholm" and the other site "climbing african mountains". If in contrast both sites would be about programming IoT devices then the link with pass on up to 100% of the available score to the target website.
This brings us to the Link semantic indexing which also often stated as LSI. If the seed website has the words "aircraft maintenance" and the other "aircraft repair parts" then google will notize its up to 75% relevant as the words repair and related to maintenance but not identical words.
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Learn from this podcasts 2nd training session on what part does link authority play in backlink marketing ...
The domain authority score can be partly derived from a range of tools that generate such scores. This gives us a bit of an insight into what google's algorithm thinks of our website. Domain rating has a score range of 0 to 100 and is often refered to as DR. The tool ahref uses this metrics score.
If you use the tool majestic you will look for the trust flow which is visible in the TF column. The other metric is called Domain Authority (DA). Then there is another factor that influences your websites ranking. That is the RD value. This is the amount of referring domains that drive traffic to that website.
A website keeps getting traffic from other places including from google then the search engines will value the website much higher that other sites with less traffic.
147
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Learn how the google algorithm influences your business websites by listening to this podcast section comprising of 20 educational units.
authority = score how credible you are by having other links.
seeds site are big website like newspapers (e.g. BBC.co.uk, wallstreet journal).
The score of these sites is extremely high at the top level of the score system.
Innerpages of such sites are slighly lower but they contain relevant content.
If these pages link to an external website their score is being passed on to the external source to a certain degree.
If that external site links to a 3rd website then that remaining score flows to the other site. So this could be a flow going from 80 to 60 to 40 to 10.
Other links pointing to that particular page also pass on scores so that it gets added to a total score. That equates to the pages authority.
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Discussing with Stacy Bahrenfuss: How Realtors Can be Empowered to Build the Business They Desire, with Abundance and Collaboration instead of Scarcity & Fear
1) How can you start a real estate business while the economy is going into recession?
2) How do Real Estate managers and brokers work to better empower their realtors?
3) How can realtors raise their level of professionalism with the intent to better service their clientele?
4) What is your secret sauce to remain positive and keep your team in high spirit while everything around seems to suffer from the recession
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How to help the health and wellness industry get back on track. Christian's guest today is Dave Schneider, CEO of shortlist.io
Who is Dave?
Dave Schneider has built and successfully exited two SaaS companies (NinjaOutreach and LessChurn.io) and has grown his current Marketing agency Shortlist.io to over $500k in revenue in its first year. This number rose up to $90k just for last month. Subscripe to the Show and get Free Bonus
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Listen to this podcast episode: To convert attention into sales and impact, we must become MicroFamous.
Background:
Matt talks about the path to sustainable, scalable success starting with becoming MicroFamous - famously influential to the right people.
He counters the myth that we need to build a big audience in order to get the business we want and teaches people how to win online with their own MicroFamous strategy, and without being glued to their phones.
Quote: "To convert attention into sales and impact, we must become MicroFamous."
Matt Johnson is a marketing agency founder, podcaster, and musician. Matt runs a podcast launch & production agency based in San Diego, an international team that helps business coaches, consultants and thought leaders use done-for-you podcasting to attract an audience, build influence & become MicroFamous.
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As industrial espionage focuses on key western technology, innovators are changing marketing strategies. In recent years the race to satisfy investors and fans with detailed information on product development and testing was a problematic approach to handling information that could be classified as trade secrets.
There needs to be a general evaluation of what kind of information is helpful for sales and what information marketing should not let out of the organisation.
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Is Europe and the USA lagging behind China in new technology as buyouts are a distraction in the market? When it comes to 5G there are a few key brands that dominate the 5G infrastructure for cell phone providers.
We see ISPs also trying to get a grip on the limited manufacturing capacities of 5G Component manufacturers like Nokia, Ericsson, Samsung and Qualcomm. With Huawei being kicked out of North-American and European Markets most western manufacturers were use to not getting that much of the market as the chinese market leader was able to offer equipment at a far lower prices and higher quantities.
This change in the market might even be a benefit for China as its local industry will first focus on its own networks and get the Chinese people a far advanced network that what we have seen in recent years as western providers suffer from lack of innovation in overpriced equipment at a low performance rates.
The key western market leaders can not expect to be safe now. This situation calls for more innovation coming along the road by other disruptors.
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Talking with Brian Mac Mahon about the Venture Capital space and the American Dream in today's world and how they discriminate against those who are not part of the elite groups.
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The chip industry is leaving Europe while hardware manufacturers need to find alternative suppliers. Nvidia's takeover of ARM will have significant impact on European manufacturers in the long term. The alternatives are RISC-V chips which represent the open source chip technology.
Join Christian on this excursion into what the future might have for startups and established hardware developers. Innovation needs an exchange of ideas and insights. This creates a greater impact than just being isolated in a cabin in the forests. The evolution of technology needs like minded people with creativity and passion.
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Enjoy this podcast episode on how must IT redesign it's data centers so that corporate marketing can help grow market share.
International brands are having to cope with a change in their B2B and B2C sales environment. Consumers are buying online with serious cost sensitivity. Big Online Retailers like AMAZON are growing while traditional brick and morter shops are suffering from decline in demand and visits.
Retailers need to redesign their IT infrastructure to help drive more clients into their shops. Purchasing experience must be improved and digital trends taken seriously. This is where edge computing, data warehouse and digital marketing can work together to offer a much better reason to shop.
Running an online shop and a home delivery is just part of the needed elements for a retailer to survive in todays icey market environment.
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Understand how will we see edge computing and local servers change the design of corporate data centers. CEO's of large businesses have been busy in keeping fear at bay, as the pandemic creates havoc in their balance sheets and corporate culture.
Employees are fearful of losing their jobs and being exposed to health risks. Politics is not helping business leaders to reduce the anxieties in their workforce. Hence, they are looking for ways to improve their communication and infrastructure in a new work environment governed by home office situation.
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Find out why should talented students focus on engineering and IT subjects now. The leading startups and silicon valley billion dollar brands are hungry for talent. Even in Europe's tech hubs Stockholm, Munich, London, Manchester, Hamburg, Warsaw and Duesseldorf young professionals have access to exciting projects and careers.
Silicon Valley is said to be the maker of millionaires and billionaires. With the right passion you can become wealthy while enjoying the life balance of European lifestyle.
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In this podcast episode Christian discusses why an intelligent system design business is a great place for engineers to work.
If you are studying for your degree or unsure what subject to enrol at university then you will find this episode very helpful as it makes you aware of future opportunities.
Maybe you should look towards an engineering or information technology degree. Alternatively you could ad such on top of your bachelor degree towards your graduate or masters degree.
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Get an insight on How the fabless concept helps startups and market leaders be ahead of the traditional competitors by listening to the podcast episode.
Understand the business strategy that drives businesses like NVidia and ARM to overtake companies like intel and AMD.
The focus on core competencies reduces the needed funds to get a product to market and keep it ahead of former market leaders. The valuation of such fabless companies has bypassed the market net worth of companies with track record of more than 100 years.
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Christian was discussing with James Kandasamy (Austin, Texas) on following topic: How to invest in commercial real estate passively. You will find out more about how to invest in appartment complexes and what you need to be aware off.
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In this podcast episode Christian is explaining how banks can actually survive as 5G fintech liberates money from outdated business models.
The impact of cloud and AI will be significant as more jobs for programmers and engineers evolve. Local banks will exit the market as their cost structure can not be maintained.
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While listening to this episode on how is social media marketing going to change as 5G speeds up video and 3D experiences, you will recognize what opportunities for your as engineer or entrepreneur are available.
Programmers might think of 3D games and other gadgets but the direction is more of a higher value you will be able to create. Think in teams and of the vision you need to follow so this becomes more than just fantasy.
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Why are we seeing a shift in corporate data centers and commercial office space: Businesses have moved their staff into home office and noticed that they are still efficient while cutting costs. Corporations do not need large buildings that are empty.
Same recognition will hit business owners of medium sized companies. Office space has become a luxury that has no ROI. Listen to how companies are restructuring their teams and office locations. The banks already are showing 6 months ahead where its all going.
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Western Governments have no real clue how to boost their economies using 5G while China laughs. The amount of jobs and economic outputs being created due to 5G innovation is 10X higher in China than in Europe. USA is right behind China and way ahead of Canada. Innovators in the EU are based in Sweden, Finland, UK, Germany and France.
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Big Retailers will get buyers back to stores when they use 5G marketing strategies smartly. Currently analysts are expecting some solutions that might not have sufficient value for generating a ROI. Listen to find out what else is coming to retail.
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5G innovation is going to drive more interactive content in the media industry. Listen to this episode to understand the key elements affecting marketing strategies and future lead generation factors.
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What becomes possible through 5G and the C-V2X standard. Listen to How 5G changes the #automotive industry and car sales in this new episode of our #podcast on #business, #marketing and #innovation.
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Why is 5G going to transform manufacturing by cutting labor costs and jobs? Listen how 5G will change the world
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How do companies use a CRM system to address the changed business environment? In this episode Christian Bartsch is talking with Jeroen Corthout from Salesflare - based in Antwerpen Belgium.
Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2B, mostly popular with agencies and fast growing startup companies. Salesflare itself was founded when Jeroen and his co-founder Lieven wanted to manage the leads for their software company in an easier way.
They didn't like to keep track of their leads manually and built Salesflare, which pulls customer data together automatically and then actively helps you to follow up. It's now the most popular CRM on Product Hunt and top rated on review platforms like G2 for its ease of use and automation features.
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Getting an insight from Arjun Rai on Raising Capital for Your BIG IDEA. Arjun is a firm believer that every SMB should have an unfair advantage to compete against unlimited marketing budgets.
He has raised from professional investors and personally invested nearly $500,000 in pre-seed VC funding as well as obtained corporate partners (including Fortune 500 companies, such as Microsoft and Google) resulting in over $135,000 in strategic resources.
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Take the time to listen into the conversation between Christian Bartsch and Ana Maria Raynes on following key topics that are super important for B2B and niche manufacturers:
Why is the online and digital space vital for B2B marketing? How is digital marketing disrupting other niche marketers?
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By listening to this episode of the growth zone you will find out how to thrive as a Highly Sensitive Leader through and beyond these exceptional times.
Heather Dominick, founder and leader of Business Miracles
Most entrepreneurs believe that the only way to really succeed is to be under constant stress, to “hustle” until they reach their breaking point, but Heather believes otherwise.
An exceptional facilitator and teacher, Heather has created a safe, sacred community for true transformation and helped thousands of Highly Successful Entrepreneurs® release life-long limiting beliefs, overcome fears and learn how to build their business in a way that actually feels so good that they can create solid, sustainable, high level financial success.
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Find out from Christian's conversation with Darius Tan (Singapore) how to grow a brand and convert following on Instagram or Twitter of 250k on both platforms. For the past 2 years, Darius has grown a following of 250k on both platforms.
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Learn how a chatbot warms up cold leads based on your funnel strategy. Interacting with your leads is important as old click and buy strategies no longer work. The market is very noisy and confusing for buyers
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In this episode you will get insights into: Where do I use a website or a landingpage such as clickfunnels. Too many people repeat the wrong message. You need a website and a landing page. Websites generate leads every day if they are properly build, the content written appropriately and the backlinks well distributed.
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How can a crm help me build an educated community. Your buyers need to understand your products value before they can accept the price and conditions you have set. If you continue to deliver value they will recognize the value you provide. This makes you unique in the market place.
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How does a crm connected to twilio get more people coming to my appointments? People tend to forget appointments. They forget to go to their doctor or to the workshop.
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Understand how you create a strategy in your #crm campaigns. The examples Christian Bartsch is using for this episode are based on #infusionsoft by keap but can be applied to systems like #salesflare or #hellowoofy we are looking into sales and marketing #automation.
You can overcomplicate your marketing activities or have a clear strategy. Christian would like you to avoid the shiny objects you are being presented in many social media ads that are popping up with agencies that follow an outdated and overcrowded template.
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Get insights into how speakers organize their events using a CRM system. Some of these speakers have been on some of the stages of the leading event organizer Success Resources.
The pandemic is affecting the entire industry, nevertheless, these people are utilizing their existing marketing infrastructure to offset the problem of not being allowed to be on stages with 5000 or more listeners.
Their marketing engine is now even pumping out tripple the amount of content on a variety of platforms. Even small companies can do that, too. You need to have a business strategy that can be drilled down into a marketing and sales strategy.
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How could marketing automation sequences look like based on examples of businesses that use infusionsoft as their CRM tool. Identify where you can improve your digital marketing in order to gain more qualified customers.
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How a workflow automation in a CRM generates more appointments?
Enjoy this easy explanation on workflow automation can help a business thrive. You need several parts to be successful in digital marketing. Find out how a CRM generates more appointments.
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The topic of this episode: How hotels can start filling rooms again
The next episodes will look deeper into what business hotels and holiday resorts can do to get guests. They will not be able to reach full capacity but the chances are good if they make an effort to rebuild trust in their target audience.
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Take the time to listen to this Fasttrack as maintaining a healthy IT Infrastructure keeps customers happy and reduced sick leave. So many organidsations neglect their IT infrastructure while building a fantastic marketing appearance.
Once the customer needs help from that organisation, the employees are unable to assist as their own computer systems break down all the time. The database is incomplete or latency leads to callcenters being blocked up by lengthy conversations.
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This episode of the growth zone: creating an effective vision for your business
Christian Bartsch is dicussing with Jeff Chastain (Dallas, Texas, USA) on how to create an effective vision for your business.
1) What is a business “operating system” and what does it solve for an entrepreneurial business owner?
2) What are some things business owners can do to break through the 'ceiling' that is holding their business back?
#eos #business #strategy #management, #leadership, #sop, #organisation
Who is Jeff Chastain?
Jeff Chastain is a creator, a problem solver, and a Professional EOS Implementer, providing Entrepreneurial Business Leaders
with the keys to scale their business.
Jeff started building at an early age – whether it was massive Lego creations or custom software programs – and he has not stopped since.
After more than 15 years working with business leaders, many of the tools and systems have evolved (although he still has a
number of Lego creations around the once), but he still enjoys seeing a process work efficiently, confidence return to a leadership team, and an organization positioned to scale in a predictable manner.
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We will be understanding the ideas, concepts and the vision & mission behind Mark Kumars online platform for podcasters.
Who is Mark Kumar?
Mark Kumar is a Lifestyle Entrepreneur, who coaches entrepreneurs to run a profitable online business by sharing their own advice.
If you ever helped anyone with your advice, then you are ready to create and run a successful online business today.
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Peter will tell us why he believes that now, more than ever, entrepreneurs, CEOs, and business leaders need follow the principles of loyalty, authenticity, and honesty if they are going to succeed in a post-pandemic marketplace.
Who is Peter Kozodoy?
Stradeso, Partner/Chief Strategy Officer of GEM Advertising, author, and TEDx speaker Peter Kozodoy. His new book: HONEST TO GREATNESS: How Today’s Greatest Leaders Use Brutal Honesty to Achieve Massive Success is out now:
ISBN 9781948836500 (hardback)
ISBN 9781948836753 (ebook)
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Topic of this episode: Build a System That Grows Your Business
1) With all the noise in the market what do you need to grow your business
2) Does a system on its own drive success or is there more to it?
3) How do i engage my audience while not becoming overwhelmed with traffic?
4) What are your best 7 suggestions on how to put a business on the right growth path?
Who is Steve Brown?
Author of the funniest book on marketing, The Golden Toilet:
Stop Flushing Your Marketing Budget into Your Website and Build a System That Grows Your Business.
He runs ROI Online an internet marketing agency. You can read more about this new book on this dedicated website: www.thegoldentoilet.com
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Marketing & Growing Your SaaS Company Questions: 1) What is a Video Funnel and how is it different from a traditional marketing funnel? 2) What kind of budget and resources does a marketing team need in order to run an effective video marketing program 3) How does this translate into marketing strategies for SaaS Companies? 4) Where should SaaS Companies be marketing to grow a sustainable B2B client base? 5) We then transition into an open conversation Coupon code: WXA_GROWTHZONE: 50% off for the first year. Claim it off of any annual plan at Wave.video Who is Daniel Glickman Daniel Glickman is an internationally-recognized marketing leader, speaker, podcaster, and author. As CMO of Wave.video, an
innovative video solution for creators and small businesses, he leads and manages digital marketing, advertising, and PR
activities. His blog, podcast, newsletter, and international Meetups – all under the CMOConfessions moniker – offer a frank,
creative, and humorous take on the underbelly and undercurrents of today’s most pressing, exciting, and confounding
marketing issues. Subscripe to the Show and get Free Bonus
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Take the time to listen to this Fasttrack episode so to get the most out of your existing customer base: How to use marketing to extend your customer lifetime
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Fasttrack: Are the risks higher in spot forex trading when investing my capital reserves?
You often hear following wisdom from wealthy people: Entrepreneurs succeed while broke people follow shiny objects remaining poor!
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Fasttrack: How can you look at making money in the stock market?
Avoid the pitfalls of those who get greedy!
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Fasttrack: How do you manage multiple investments in non-publicly traded companies?
Christian Bartsch explains how not to lose control of your company investments
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Fasttrack: What is the difference between buying shares in a privately held company vs public traded company?
Learn what it means to provide venture capital to a privately held business.
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Transcript of this episode
[00:00:00.750]
So today's topic is what is the difference between buying shares in a private and, um, compared to a publicly traded company? People always ask me if I invest in a start up or if I invest in existing company or I want to go and buy a brand. For instance, stocks from America for instance, Nikola or Tesla. It doesn't matter whatever kind of stocks you want to buy. There are big differences. So then these companies who are either traded on the public stock exchanges like these brands, and then they own the start ups.
[00:00:38.250]
And that's where the companies are maybe have existed for 10, 50, 100 of years and that are not on the stock exchange. Well, you actually have to buy a share that is not traded publicly. So the difference is the first big difference is. Shares in a private company means you can't go to the stock exchange and just sell it. When they used to use a trading system, when you go to a bank and say it's uncertainty's 50 stocks from one company, that doesn't work.
[00:01:10.880]
So you have to find somebody else who is willing to buy that share in that company you've got. So let's say you've got, uh, you've bought yourself a five percent share in come a start-up where you might have given them, let's say, five hundred thousand, 1 million or Two million. Five million dollars spent. Whatever. Then you have to think, OK, how do I get it? Get rid of it. You have to find somebody who believes in what the business is doing and is willing to give you.
[00:01:45.430]
A certain amount of money that you're asking for, because it might be that when you bought it, you you spent, let's say, five million and the company is now worth. Based on your thing, we investment, would people ask now? 20 million. So you have to find someone who's willing to pay more or less. 20 million. Maybe you pay 25 million. Maybe they pay 18 million. OK. It's it's your deal how you negotiate the price and then.
[00:02:11.930]
But how is it with stocks? So let's say you have invested in a startup? The startup has gone public. As an example, for instance, let's take companies like Netscape, Netscape is a business that went public over 20 years ago. Great products that they had on time. And so people who had stocks. Then went and sold them on a certain level. And, of course, if they started at a certain price, let's say seven dollars and eventually went up to one hundred or two hundred dollars and you sold you got, of course, a good, uh, amount of money for your stocks.
[00:02:52.720]
But look at it today. So today you have, of course, uh, different kind of things affecting you as well. You have a capital gains tax in certain countries. You have to pay certain fees. Maybe there are certain amounts that you are not allowed to say without announcing or whatever. Depends on your position as well. Compliance rules and all these different other things that might affect your ability to sell. And that's then where you have to really think, what can you do and how can you turn that business or that investment to your advantage?
[00:03:26.310]
And that's so important when you compare, OK, what can I do between comparing a private company and a publicly traded company? And yes, a private company might eventually go on the stock exchange and be, um, put on the public exchange so that you actually then, son, your shares become sellable on the stock market and people might willing to buy when you offer them when the stock market, as you would do with other shares. But it doesn't automatically mean just because you buy equity in that company that it is going to be going public.
[00:04:04.860]
It could even be done by the time that company is going to be out of business. Mr. Changes, if you're investing in technology. Yes, industry changes, technology changes, and might something happen that suddenly that whole business is no longer viable or there's some fraud happening in the whole business, just collapse? The same thing can happen as well, it was a train company. Just look at Enron. What happened with that company? Huge company. And even busted other companies at the same time.
[00:04:35.340]
And yet that all can affect massively other kinds of businesses as they go and move along the lifecycle that they are experiencing. And that then gives us the problem. Now we have to be aware of what's going to happen in business, in the markets. Be aware what's happening in that company and around it. What are the competitors doing? Companies going out of business. Other companies becoming strong. I mean, is this company losing shares, market share?
[00:05:08.410]
Is it growing market share? What is happening? What's the developments? The growing, improving, but not a product sold yet. Are they getting contract signed in all these different things? And that is what has an impact on your ability to sell your. Share in that business to somebody else, because, of course, the better the business is performing, the higher the estimates will be as well towards what the long term value is of that company.
[00:05:41.510]
And somebody isn't willing to pay more for it. Well, if the perception is negative, then you will have problems selling it or selling it at the price that you want to have it. And that's where you have to see what you can do in and when you buy and invest. So thinking ahead of time when you invest in something, how can I have the exit? Because if you don't have an exit strategy, you have a problem, because if you do have to exit, let's say you own the board and suddenly you get in a dispute to postpone one of the other people and you just can't stand it anymore.
[00:06:18.020]
You have to somehow exit because otherwise it's it's not good for you. Not good for that one. No, just, uh, just tough on that. No point. So you have to see how you can exit. And that's why the same we're thinking, OK, how can I contribute more to the company with my my expertise, my network. And that it's not just about your money and your investing, but it's where how you can as well contribute to that business and that business can grow.
[00:06:45.700]
And that's why you have to think about it when you invest this way, because otherwise you're just a passive investor. It's like you buying shares on the market and you have no sort of ability actually to influence or contribute actively. And that's no impact. And usually an investor, somebody who's not just somebody who's just. Saving some money and buying some fossil and that kind of stuff. But action invest as somebody who's putting money in a business and they want to impact.
[00:07:17.930]
And they want to contribute as well and influence the business. And it grows and becomes a successful business by their ability. Because they have a network, they have maybe assets, they have experience. Have any kind of knowledge that they contribute or maybe they have their own business that can help them as well. Open doors. They have all sorts of other things that might be beneficial for this company where they're putting the money in. And that's where you have to have your mind set on it.
[00:07:50.570]
Do I want to invest in that? Do I understand really what the business is about? And I'm aware of where I want to move in the future. And it's one of the same thing. OK, if I'm investing in some private business, what am I getting myself into? And think about that if you're investing that. It's good. But you often understand what the circumstances, the risks. And it's what a massively difference between buying stocks or buying a safe equity in a privately held company.
[00:08:25.780]
And doesn't matter if that company is a startup, whether it's a it's a law firm, it's a manufacturer, it's a window cleaning business. It doesn't matter whatever it is. You have to understand what the business is doing and understand this point of this adaa towards that. And if you. You do your checklist and go through it. You are more likely to more benefit from the whole investment and enjoy it much more. And even if something doesn't go the way you wanted, for whatever reason, you are able to evaluate in a clean and positive manner and decide whether you stick with it, invest more or you go out.
This Fasttrack episode will help you avoid losing money: Do investors need to educate themselves about the industry in which they want to invest in?
Understand the business you are investing into or lose your money
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Enjoy this Fasttrack edition focused on following main subject: How to build a community passionate about your products and vision?
Be in control of your customer base and nurture them. If you just rely on 3rd party social media platforms then you are exposing yourself to a longterm risk.
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Listen to my Interview with Steve Wozniak on how to get people to adopt innovative technology.
Here I asked Steve how people can gain the necessary confidence to invest in forward thinking technology. People fear innovation when they do not understand it.
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Episode Transcript:
In todays episode I want to share with you my interview with Steve Wozniak.
For those who are not quite aware who Steve is .... or better known as WOZ, let me briefly introduce to you the co-founder of apple.
Steve Wozniak is an american electronics pioneer who in 1976 co-founded Apple Inc. together with Steve Jobs. He was the head behind many of the technological innovations that apple brought out. His business partner Steve Jobs was the creative genious behind the marketing and sales strategy of apple.
After permanently leaving Aple Steve went on to founding several companies in the field of technology and education.
Until today Steve Wozniak is focused on empowering young people to gain access to science and technology.
So lets listen into my conversation with Steve:
In todays times people hold back with innovation because they usually start thinking [the wrong stuff]. They are not sure what they want to do [about it].
Steve, so how can people gain the necessary confidence to invest in the future's forward thinking technology?
Fasttrack: How do brands empower their community to be advocates for its products and vision?
What makes employees and buyers passionate about your company? Find out how you can strengthen your attractivity in the market place. Great businesses attract the best because they have a clear and compelling mission and vision statement.
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Understand How Accounting, Finance, and Tax professionals can grow during and beyond a recession by listening to this episode
Following questions we discussed in our interview with Veronica Sagastume (St. Carlos, California, USA):
1) Why is it a must for any accountant or service provider to develop a personal brand identity?
2) How can consultants create an irresistible service offer, and why is having one so important?
3) Why is creating consultant packages so crucial to building a sustainable business?
Who is Veronica Sagastume?
Veronica Sagastume is a business strategist, CFO consultant,and all-around powerhouse with a passion for helping Corporate Accounting Professionals start, run, and grow their own profitable consulting businesses.
With over 20 years of Corporate experience in Accounting, Finance, & Operations, Veronica first discovered her love of consulting while working with CEOs at start-up and emerging growth companies in the Bay Area and Silicon Valley.
In 2011, Veronica made the bold decision to leave her CFO/COO position to launch her own consulting practice. Fueled by her experience, Veronica skyrocketed her practice to quick success.
In 2016, she ventured online to teach other Accounting, Finance, and Tax professionals how they, too, could use their expertise to make a greater impact, increase their freedom, and enjoy more flexibility while significantly increasing their earning potential.
Today, Veronica uses her business, BizFit Coaching, Inc., to teach aspiring consultants strategies rooted in experience and results. She’s an avid learner and loves working out new ideas with her entrepreneurial mentors, including Amy Porterfield, Marie Forleo, James Wedmore, Pat Flynn, and many others.
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Interview with Sam Schutte: How Strategic Software Investments provide a competitive edge to companies?
1) How can custom software help companies create a competitive edge?
2) What are some best practices to creating high-performance software development team?
3) What makes your approach to agile software development so unique?
4) What is your entrepreneurial story that led you to where you are?
Who is Sam Schutte?
Sam is the founder and CEO of Unstoppable Software, Inc. (https://unstoppablesoftware.com), a custom software development company that helps clients build systems to automate workflow and implement digital transformation.
With his team of technologists at Unstoppable, Sam has led the creation of enterprise-grade software systems for major brands such as ThyssenKrupp, Sunstar, Beech Acres, CBRE, and more. Using his more than 20 years of experience building commercial software applications, Sam knows how to bring difficult projects to success, and has been doing so with Unstoppable since its founding in 2008.
As CEO, Sam has guided Unstoppable's focus on two main client verticals - healthcare and industrial manufacturing - which has led to unique insights on software usability and process improvement for users.
He also guided Unstoppable's unique approach to agile software development, called Value-Driven Development. Using these approaches, it is not uncommon for Unstoppable's customers to see ROI upwards of 800% on their custom
system investment.
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Topic: Creating Impact with Technology
These are the questions answered during our conversation:
1) Why is digital experience over digital presence more important than ever before?
2) What’s missing from STEAM fields and STEAM education?
3) What should business owners look for as they’re consider new technology?
Who is Brandi Bernoskie
Brandi is a digital strategist, website developer, and founder of Alchemy+Aim and North Star Sites, companies that help entrepreneurs and business owners elevate their online presence and enhance their digital experience.
She is an advocate for using technology in ways that humanize, connect and serve people as well as for asking deeper philosophical questions and teaching others to think more broadly about impact when they create, particularly in STEAM fields.
Brandi’s academic background in theatre, philosophy and physics was the perfect foundation for launching
Alchemy + Aim, a website strategy and development agency, where her team has worked with thought leaders like Brené Brown, Laverne Cox, Martha Beck, Judy Smith, and Kate Northrup as well as other notable change makers since 2013.
Brandi is a natural connector and business matchmaker, who is always working to help others step into their genius work and leverage the expertise of those around them to achieve new levels of success and community along the way.
findout more about brandi here: www.brandibernoskie.com
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Enjoy this Interview with Tony Guarnaccia: For many businesses, resources of time, effort, and money are tight right now ...
1) What can a business do to grow if this is their reality?
2) What are some of the red flags that can signal that a business is in trouble?
3) What are a few of the small changes that any business can make right now to improve its cash flow?
4) What is the one thing that small businesses should be doing during this crisis that they aren’t?
Who is Tony Guarnaccia?
Tony has helped thousands of businesses survive crises. Whether it was post 9/11, during the Great Recession or amidst massive company acquisitions, Tony has helped businesses navigate the uncertainties and emerge stronger on the other side.
As a child, Tony experienced firsthand the devastating crisis of business failure when his parents’ small business failed and they lost everything, including their home. Its impact on his life was powerful.
Having lost everything, he determined he would one day figure out how to help business owners like his parents by learning how to run a profitable business.
This mission shaped his entire 20-year career. As an entrepreneur, business owner, and enterprise marketer, Tony worked with, literally, the best businesses in every industry, including Google, Microsoft, ADP, Ford, BMW, Mohegan Sun, and Morgan Stanley to name a few.
And he has helped grow over 10,000 small businesses and a dozen Fortune 500 companies. After working with the best businesses across hundreds of industries, he learned how they grow consistently and predictably, using adversity to pivot towards opportunity in order to survive and thrive in all manner of economic conditions.
His mission now has a name: Democratize Marketing — to share with small business owners and entrepreneurs exactly What to Do to grow profitably, How to Do It, and How to Leverage the Resources to Make It Happen.
He believes that by growing small businesses, together we can impact not just our local communities but also our world.
Find out more: www.SmallStepsGrowProfits.com
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Enjoy this Fasttrack edition: When do brands redesign their value proposition?
Brand success is a repeated process of refreshing values
#branding #marketing #product #businessdevelopment #strategy #retail #ecommerce #restructuring #businessrecovery #valueproposition #customerexperience
Read more for inspiration: https://book.prmediareach.com/
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Topic: Don’t Just Survive in This Environment, THRIVE
Questions discussed during this episode:
1) What does it mean to establish control over a client relationship, and what are the consequences for not doing so?
2) What are the biggest challenges financial advisors face when acquiring new clients?
3) What is multi-disciplinary networking and why is it important?
Who is Carter Wilcoxson?
For close to two decades, Carter Wilcoxson has helped the top advisors in the US break their own production records. Plus, he works directly with consumers to gain the frontline perspective faced by advisors.
As a visionary leader, Carter Wilcoxson founded CSI Financial Group (www.csifg.com) to bring together advisors and consumers by providing mutually beneficial solutions.
The result of this was the creation of CSI’s Advisor Partner Platform. This revolutionary approach features a comprehensive collection of field-tested strategies designed to have an incredible impact on customers and their client-centric experience, as well as for their Advisor Partner Network.
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1) What is the value of buying a business rather than starting one?
2) What criteria do you recommend people have when deciding what kind of business to buy?
3) How much of buying a small business is based on psychology vs. numbers
4) How do your side activities (e.g. Freemasonry, Burley FC, ...) help you grow personally?
Who is Carl Allen?
Carl Allen is a world-class entrepreneur, investor and corporate
dealmaker who has worked on more than 330 transactions
worth close to $48 billion.
In his nearly 30-year career, Carl has analyzed thousands of
businesses big and small in 17 different countries across nearly
every business sector, including technology, pharmaceuticals,
transport and logistics, engineering, manufacturing,
aerospace, consumer goods and services, business services,
retail, professional services, finance, packaging, and
corporate clothing.
Visit: www.dealmakerwealthsociety.com
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Fasttrack: Why can an investor evaluate a company's value based on its marketing reach and depth?
#marketing #acquisitions #buyingbusinesses #startup #netvalue #investment #business #marketvalue
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Fasttrack: What makes branded products more attractive than fakes?
#branding #fake #fakecopies #brandvalue #marketing #positioning #sales #retail #strategies
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Faststrack episode: How Retail needs to regain revenue
#retail #strategy #restructuring #ecommerce #advice #rebuild #diversify
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Main topic: How Service Based Businesses Can Leverage Podcast Interviews to Find Clients
These questions would be great for today:
1) What should my call to action be on a podcast interview if my goals is to get new clients?
2) How long does it take to see an ROI from podcast guesting?
3) Why is it so important to have backend systems in place when you’re getting booked on podcasts as a guest expert?
4) What are some of the biggest pitfalls for entrepreneurs who invest in the podcast guesting strategy
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Have you done your homework so that you will succeed in pitching your ideas to educated investors?
They are definitely no fools. Be prepared for them. They look at your ideas and what is necessary for it to become a profitable investment. Risk management and mitigation is what keeps investors safe from losing all their assets.
I will share more tips on Twitter @capbartsch
...
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When you build a set of content around your business and market you are able to attract search engines. People looking for answers to their needs will eventually find you if you have a sustainable strategy of putting out content that matters to them and is in relation to what you can do for them.
I will share more tips on Twitter @capbartsch
...
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When you are able to separate pure sales promotions from the PR content that is highlighting why a company is doing well then you are able to stop following the masses. When people invest in stocks just because everybody is doing this, then they will be most likely going to lose money.
The problem with marketing and sales in relation to public relations is that company representatives and investors with insider knowledge can get themselves into deep trouble. If you do not have the access to inside knowledge then you need to make use of the information that a company’s marketing is delivering.
Reengineer their message, financial figures and sales capabilities to recognize if this might be a good deal. Same might apply, if you are considering to go into a joint venture and not sure if your JV partner is doing what they claim to be doing.
I will share more tips on Twitter @capbartsch
...
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Use this Fasttrack to rethink your business setup: Speed up your product development with the strategy of sustainable growth
I will share more tips on Twitter @capbartsch
...
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Don't miss out on this Fasttrack episode: Make the most out of your assets and drop underperforming business units
I will share more tips on Twitter @capbartsch
...
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Don't miss this episode of Fasttrack: Get insights how organisations are adapting their R&D activities
I will share more tips on Twitter @capbartsch
...
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FastTrack: Where can you become better as a creative person or engineer
I will share more tips on Twitter @capbartsch
...
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Don't miss this Fasttrack episode: Increase Sales in the niche by using ecommerce as a source of revenue based on principles of longevity
You will get new insights by listening to the growth zone show.
I will share more tips on Twitter @capbartsch
...
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Benefit from this Interview with Damion Lupo on following Topic:
Most entrepreneurs have a hard time building financial assets for a later period in life
Questions:
1) What the steps to becoming capable to build financial assets?
2) With volatility in the markets people are being told that everything is bad. There must be a better alternative to doomsday. So, what should they focus on?
3) In order not to loose all their investments, how can people become educated investors who are savvy and ahead of market turns?
4) Open conversation on the key elements of this episode
Who is Damion Lupo?
Host of Financial Underdogs, author of unicornomics, and creator of Black Belt Wealth. He is based in Arizona (USA).
Damion is a black belt not only in martial arts but in real estate as well. He bought his first rental property with a VISA which opened the door (no pun intended) to him becoming the owner of 150 rental homes in less than five years.
In 2008, he lost the entire $20 million that he made investing in rentals, but over the past four years, Damion has reinvented his wealth and leveraged his experience into an 8-figure real estate investment business.
Today, he helps fellow entrepreneurs and small business owners to do the same. www.FinancialUnderdogs.com
...
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Fasttrack: How buyers recognize good customer service when proactive approach is used
How customer lifetime value matters? It has a direct impact on your longterm profitability and business performance
I will share more tips on Twitter @capbartsch
...
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2D & 3D Scanning of products leads to a new type of buyer experience in ecommerce
If you use new methods of product marketing you will see an increase in conversion
I will share more tips on Twitter @capbartsch
...
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In this FastTrack Episode Christian Bartsch helps you pull out of a dying retail to a more flexible and cost efficient eCommerce set up. You can not continue as before. The world has rapidly changed.
The pain that small shops and big retail stores have been going through in the last 48 months has now massively turned into a retail coma.
Physical shop floors have become a financial and physical threat to the existance of many small and medium sized businesses due to riots and looting. Not everywhere riots have stabed small shop owners chances to rescue their business from insolvency.
Consumers and companies have switched to buying their much needed supplies online. The prices for webcams more than doubled the prices of 2019.
Make sense of what kind of steps will help you thrive again.
Start immediately moving your stock from shop floor to online shop database. You have to do your homework fast and do not copy the product description without doing improvements.
You have to become more of a practitioner. Listen to a practitioner who does both strategy and hands-on marketing. Our advantage is that we practitioners listen to other practitioners and learn from their mistakes and aha moments.
#MarketingForTheNow #NewBusinessDevelopment
I will share more tips on Twitter @capbartsch
In this FastTrack Episode Christian Bartsch provides you hands on guidance to get from painful retail to thriving eCommerce. Lockdowns, riots and changed customer habits will keep hurting your business.
You need to reinvent your business so you can regain your existing customer base. Make sense of what kind of steps will help you thrive again.
You have to become more of a practitioner. Listen from a practitioner who does both strategy and hands-on marketing. Our advantage is that we practitioners listen to other practitioners and learn from their mistakes and aha moments.
#MarketingForTheNow #NewBusinessDevelopment
I will share more tips on Twitter @capbartsch
Interview with Angela Henderson from Brisbane on business consultants and coaches:
A) Before we get into the 7 signs it's time to hire a business coach - can you share with me what the difference is between a business consultant/business coach/business mentor?
B) As a business owner who is struggling in their business what are some of the questions - you might be asking yourself that could be an indicator you need a business consultant/coach.
C) So now that we know what the difference is between a business consultant/coach/mentor, what some of the questions business might be asking themselves can you share with me the 7 Signs It's Time to Hire a Business Coach?
D) Do you have any suggestions in regards to mistakes to avoid when hiring a business coach because let's be honest - there are some dodgy coaches out there.
Bio: Angela Henderson is a business coach for women, keynote speaker and podcaster who helps women business owners from around the world have consistent 5-figure months and multiple 6-figure years... without burning out in the process.
Her skills were honed at the helm of Finlee and Me, where she learned everything from branding, PR, sales funnels, email marketing, website, copy, SEO and more. She knows what it truly takes to have a strong brand, consistent sales, steady growth and over all dedication.
Angela has been featured in the media including Talking Lifestyle with Ed Phillips and David Koch, Inside Small Business and on numerous Australia and International podcasts.
Interview with Crista Grasso on lean business and balanced strategies
1) Why is running your business lean so critical for next level growth? 2) How do you achieve balance in business to build sustainable success? 3) How do you build a high performing team that is just as passionate about your business as you are? Who is todays guest:
Crista Grasso is a serial entrepreneur, international lean business consultant, coach, and accessory brand owner. As the creator of both the Lean Out Method and the 90 Day Lean Out Planner, Crista has been helping businesses achieve accelerated
results and increased profitability for two decades.
Known as the "Business Optimizer", Crista has the ability to quickly cut through the noise and focus on optimizing the core things that will make the biggest impact to grow and scale a business. She specializes in helping businesses identify the most
important things they should focus on right now that will drive maximum value for their customers and maximum profits for their business.
...
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Interview with Naira Perez on B2B Lead Generating strategies:
-
Why is it important to identify customer patterns and behaviors?
-
How do you generate qualified leads in this volatile economic situation?
-
Where should businesses focused on the B2B (industrial markets) advertise?
...
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How to negotiate with buyers a better selling price
1) Why it is more important to negotiate than to go for the quick close
2) Recognize what makes your product a better fit that is worth paying more
3) Even with fixed prices you are in a negotiation
...
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Filter out the noise of social media so that your energy is 100% on your business
1) Social media is a big distraction for entrepreneurs so that they need to cut out the noise!
2) How can you get more focus in your day so you will generate business strength?
3) What do you need to focus on the next 18 months in your business so that it will continue to grow instead of being beaten by haters and energy vampires?
...
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"The Uber of Lawn Care" - Interview with Bryan Clayton
1) After having founded 2 highly successful businesses and sold your 1st one, what do you think is the most important element of small business growth?
2) When you look at bookstrapping businesses from zero to profitability, what are the necessary steps to achieve that?
3) With the current volatility in the market what do you see as an effective marketing strategy for SME's now?
Here is the link to Greenpal's website: https://www.yourgreenpal.com/
...
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--
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How to get your costs down while your business has been decentralized
1) Why do we need to decentralize our business by cutting organisations into smaller dispersed teams!
2) How you unclutter your company's IT and processes to cut cost and speed up your teams.
3) Looking at how future team structures reduce economic and health risks while increasing profitability.
Extract:
[00:00:01] So why do we need to decentralise our business by cutting organizations into smaller, dispersed teams? So we are we end that at the moment, all the stuff that's going around, all these health issues, risks and all these things and actually demanding from us to have a certain kind of social distancing.
[00:00:25] Just think of it. How will be their effect on businesses, on commercial real estate, on anything that requires people usually to sit close by, even in meetings or anything else than we used to of sitting close to each other, even in schools, and that where schools usually kids sitting next to each other. You know who you're sharing a table with and so on.
But now in the work environment, things are going to change massively. And it's not just that many people are going to work from home. Many people will lose their jobs by those who keep their jobs or are self-employed. We'll have to think, OK, how can I manage my team?
How can I manage my premises, my business, so that I reduce the risk of having team members, employees and so on getting sick?
[00:01:18] And the key thing is in there, we will need space. So some businesses will say, OK, if I am anyway cutting down and staff and let's say I have a business with maybe a thousand employees and I cut a quarter and because I don't need that quarter anymore, because I have too many people that the demand and say is insane.
Everything is going down. And even the best salesperson can sell if there's no client wanting to buy because they don't need the stuff or there's nobody you can reach. Because if you can talk to anybody, can send any money, an e-mail and sign or either out of business or have put a stop hold on their expenses, you have a big problem.
So you have to really, really cut and see what's essential. So, yeah, that means, of course, and every fourth desk would be empty. But in reality, when you look at how condense offices usually are, we wouldn't need to have every forced desk occupied and all of our three desk non occupied because of the certain space. It might be only a third desk not occupied.
If they only you calculate by space that you maybe have three desks on a certain space and two shouldn't be occupied. Some people you can, of course, have a home office. You can even arrange that. They come maybe, let's say person No. One comes on Monday.
...
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How can ecommerce help you generate cashflow during the pandemic?
1) Understand how you can turn anything into a source of cashflow?
2) Which platforms help you quickly generate sales when most companies are dormant?
3) How to use ecommerce to build a new dual channel client base for after the pandemic?
...
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How to actually get paid from your business - Interview with Tracey Bissett from Toronto / Canada
1) What are most entrepreneurs doing RIGHT with their money, not realizing their potential? 2) How can you effectively discover what lenders actually care about? 3) How To Actually Get Paid From Your Business while it is enjoying sustainable growth? ...
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How we can utilize Switzerland's powerful brand to generate more sales abroad
- What is the outside perception of swiss brands
- How can you align your business to benefit from larger national brands
- Get your market entry by using these strategies based on a business case
Using national brands to grow your own market share abroad is a smart way to make use of branding by association. Many people associate particular brands, images and values with Switzerland.
just think about all those names that come to your mind within 60 seconds: Nestle, Nespresso, Nescafe, Hublot, Swiss Army Knife, Toblerone
...
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Do we always need to buy everything in China?
1) Making use of a regional sourcing marketing strategy to revive local production of products
2) Advantages and disadvantages of sourcing or producing in different regions
3) How to make your clients aware that it is better for them to source locally
...
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Logistics can help companies cut supply cost
1) Why is it important to have a well organized logistics even as a small company?
2) Case study based on sourcing and shipping of products such as masks, electric components or industrial supplies
3) What will help us cut cost and grow our market share?
...
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Sales people in IT sector will double their income in the UK by 2021
1) Let's identify the areas of growth
2) Recognize what is needed to set the foundation for success
3) What does this mean for people in the UK, US, Canada, Germany, South Africa or Sweden or any other country?
...
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Is it acceptable to hold Sales Teams accountable
We need to get sales way ahead of the competition. That is not an easy task as we need to train and make sure the mindset of our team is highly positive.
- Get an understand why you need to hold them accountable for performance
- Find out what you can do to turn them into an effective sales team
- Recognize what you can do to strengthen your long-term results as a business in the market place
- ...
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As a family run business it is not so easy to get the best work force in the market. Large corporations offer better pay, more overseas and long-term complex career opportunities. Pay is not the only factor that makes someone opt for a particular employer. You must be better and more exciting than a slowly turning corporation.
Turn the wheel to your advantage by getting students into your company. Train them to be an ideal fit for your business. Do not train them so that your competitors can steal them away and benefit from letting you do the training work. You will have exited and best trained staff that is a perfect for your needs. The quality and effectiveness of the work will reflect the image of your company brand. Your reputation was built on your values that guide every part of your business.
In this episode you will find out how you can get the best staff to work for you. You will invest time and energy at the beginning. The investment will save you a lot of money in the long run.
...
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Topic: how to generate revenue from saturated clients
We will be looking into ways how you can generate additional revenue from your existing client base even if you think they are already saturated and do not need anything else from you:
- Getting in contact with clients to find out how happy they are and what is currently bothering them in a similar area
- Identifying business opportunities by expanding your service or product range to solve more problems for your clients
- Turning clients into happy promoters who introduce you to other quality buyers
As businesses often believe their ability to provide a certain service or product is limited by their experience, they leave a lot of potential sales untouched. In order to expand the size of your clients purchase basket, you need to listen carefully to what clients are telling you. Often their subconscious is letting them tell you about areas they feel unhappy. These areas are not your product.
It is something close by that is causing them pain. By taking the time to expand their trust in your abilities to help them, you grow your account with them. They trusted you before and will hopefully trust you in the future. Just because the pain comes from a product you never sold or touched before; it does not automatically disqualify you, as the person who will solve the problem for your client.
Take the time to research and understand the problem, so that you can solve it in a much smarter way.
You will be astonished to find out how much more business will come along your path as your client tells others about your outstanding ability to improve their business. You might have to invest a few hours with that client.
Maybe you even drive 100 miles to that client or jump into your plane and fly those 500 miles to your client. Yes, that costs time and fuel, but it could become a 10X sized business opportunity that generates a massive revenue every year instead of just 1 sale every 10 years.
...
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Today we will be looking into project management:
- Why do projects tend to fail in the field of IT and marketing?
- What can we do to complete a project inside time and budget?
- The 5 core activities we can do make our marketing projects a success!
Many Projects in Corporate and small business environments lead towards a waste of opportunities and therefore depriving the businesses of their competitive advantages.
I have worked on projects as a team member, project manager, project leader and project sponsor. It is astonishing what you see in different industries repeating itself. People ignore key success factors or intentionally try to sabotage projects. It is crazy what is going on in many companies.
It does not matter if it was inside a large bank, a car manufacturer, an electronics giant, a business intelligence consultancy, a global audit firm or a real estate franchise. That is just so mind blowing to know that many people running projects never bothered to learn … how projects are to happen.
...
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In this episode of the Growth Zone Show we will be looking at Effectiveness of Video Advertising:
1) What can go wrong based on an example of a tractor advert
2) How does Volvo get in front of their clients using video ads on social media
3) Understand how you must get your ads to target those who are most likely to buy
Social media is exploding with ads. Many companies have abandoned traditional ads space such as magazines and newspapers. Even television is no longer a good platform to advertise on. People under 50 tend to watch movies on platforms like Netflix, Amazon Prime Video or YouTube. Even Facebook has lots of entertaining videoclips. If you enjoy amateur video clips, then you will be chilling off watching Tik Tok.
So how can you use video advertising in an effective way?
...
Listen to this episode and enjoy it on Apple Podcast, Soundcloud, Deezer, Google Podcast or Spotify.
...
Well, that’s all for today’s episode of ‘The Growth Zone.’ Thanks for listening.
Make sure you subscribe to the podcast on iTunes or Spotify so you never miss an episode.
Plus, if you haven’t got your signed copy of the marketing book, stop by our website at https://book.prmediareach.com and hurry because the reserved batch of signed books are almost sold out.
...
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Enjoy this Interview with Jennifer Peek: Strategies for consistent and sustainable growth in start-ups.
We are going to be talking about
- What makes a good start-up growth strategy?
- What are the 3 things that business owners can do to maximize their business value?
- we are going to finish off with …
- Why is it so important to a business value that has a realistic foundation?
Preview:
Topic #1: What makes a good start-up growth strategy?”
Start-ups tend to have different routes to take. They can focus on becoming profitable or on growing very quickly. Becoming profitable is good because it shows it is a business model that could last. On the other hand, growing fast does cost a lot of energy and financial assets. So, what makes a good start-up growth strategy?
...
Topic #2: What are the 3 things that business owners can do to maximize their business value?
Jennifer, you have been involved in acquisitions and divestitures from small companies to billion-dollar companies. What are the 3 things that business owners can do to maximize their business value?
...
Topic #3: Why is it so important to a business value that has a realistic foundation?
It seems that start-ups often have difficulty in getting a realistic number that depicts their company’s true value. That sometimes puts investors off as they do not take them serious enough. Why is it so important to a business value that has a realistic foundation?”
...
Well, that’s all for today’s episode of ‘The Growth Zone.’ Thanks for listening.
Make sure you subscribe to the podcast on iTunes or Spotify so you never miss an episode.
Plus, if you haven’t got your signed copy of the marketing book, stop by our website at https://book.prmediareach.com and hurry because the reserved batch of signed books are almost sold out.
...
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We will be talking about:
- Why is product packaging so important?
- How do brands like Kerrygold anchor images in our minds?
- Look at what Ireland has to offer for tourists.
- What do we learn from the greater brand of Irish culture that makes Irish brands so unique?
So why is product packaging so important for companies around the world? Please close your eyes now. Think of packaging of products you tend to have some emotional connection when you take them off the shelves?
Many products come to my mind now: Walkers Shortbread. Picture that red box with tartan patterns. Or the magnum ice-cream boxes. What about M&Ms? Isn’t funny who you think of M&Ms and got those funny adds where the M&M characters try to go shopping! Same game with Toblerone? You see the pyramid style box. You are already imagining the chocolate melting in your mouth.
How about butter? What is your favorite brand? When it comes to butter, I am a big fan of Kerrygold. I am not Irish. Do you know which problem Kerrygold solves for me? When I buy butter in some countries it is so hard when I take it out of the fridge. German butter is often still very hard and by the time I want to spread it on my toast or French baguette I have a big hole in the bread.
...
So, you notice that the way a products packaging is designed has an important effect on brand insistence and retail price. The Kerry gold butter often goes for 20 to 50 cents more over the counter in German supermarkets. Even competitors such as Greenfields benefits from Kerrygold’s and Irelands strong branding. Their products also fetch a higher retail price that the most well-known German brands.
...
The river eventually changed into a dark could comparable to Guinness beer. You could imagine navigating your motorboat on a river filled with beer. Yes, even the brand Guinness is using images, packaging and other elements to differentiate themselves from other international brands.
...
If you are Irish, of Irish descent or living in Ireland please comment or like this episode.
...
While I am recording this show I mention all these brands. For each brand I get very different images hopping into my mind. The ads with the guys trying to rescue the 4X beer out of the river. The Guinness bird with the beer glass on his beak. The metal logo of London Pride on the bar tab. Brands need to draw pictures and be present so that our memory has a chance to increase our level of affection.
Exactly! Affection. In order to be brand insisting buyers we need to have some kind of affection for their brand. It is not just that we must like the taste of their beverages or butter. We need to become passionate that even when something comes to our mind that is closely related their brand pops up from out of the darkness. Boom. We begin to think how nice the product tastes or how wonderful our lives have become after we switched over to their products.
...
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I am going to be talking about
- Why can videos help you stand out?
- How to use filters to target the right audience
- we are going to finish off with some tips for building your marketing strategy.
In a crowded social media world people are becoming less responsive to static images. That is where videos help to catch the reader’s attention. You might feel a little puzzled at thinking why am I doing this podcast if I could just limit myself to doing videos?
The reality is that we need to be present on a variety of platforms and deliver our content in different kind of packages. Therefore, videos and audio-based content are a part of a greater marketing channel strategy.
In videos we can show us on stage talking to a big audience. We can make a big impression. We can show the product and how it is of potential benefit to the viewer. Some platforms even promote video content to their users at a higher level than regular static content.
So, what should a good video ad contain?
When we are trying to advertise to a target audience, we first need to understand who we really want as a customer. Who are the people who eventually buy from us and who will become a long-lasting client with recurring purchases?
For this we create a client avatar.
Let me summarize what we heard today: the 3 key things to focus your marketing is on your marketing strategy, plan and consistent execution. Get one online and offline activity done before you start a new item.
Blend out all the noise on social media and news channels!
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In this episode Christian Bartsch speaks with Susan Meier about good branding strategies and what it takes to upscale one’s brand visibility.
Susan is a brand strategist and visual artist that can help you grow your businesses by tapping into your creativity, as well as explain the myths about creativity that hold us back.
We are going to be talking about:
What makes a good branding strategy?
How can the creative part of branding stay on track?
What are Susan’s tips to scaling one’s brand visibility?
Branding is so important for companies, business leaders and for most entrepreneurs. This is something very much neglected by business owners as they limit their potential by working in the business instead of on the growth of their business.
Branding does not need billions of dollars or a team of 100 creative people. It is all about the right focus, strategy and purpose. Delivering value and having a purpose lets your audience know what you are actually all about. What motivates and drives you forward against all odds.
...
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In this episode Christian Bartsch speaks with Joe Sullivan from St.Louis about how B2B companies move business development online.
We are going to be talking about
- Ways to keep marketing and sales moving forward,
- The 4-step process for moving business development online and
- How to get your Marketing and Sales teams to support the transition.
Joe is an industrial marketing consultant and co-founder of Gorilla 76. His seven core elements of an industrial marketing strategy are definitely great for mind feeding. Find out, how to create the right balance between fast results and sustainability for your businesses.
...
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Business owners seem to be paralysed by the current pandemic crisis. They get to hear and see multiple confusing recommendations. They are supposed spend all their budget in ads or in cold calling or video marketing or other stuff. They should turn their business into media companies. If these entrepreneurs never did anything with social media, they will feel very uncomfortable on camera. They will burn cash and eventually be worse off after the crisis compared to those who did nothing.
Christian tries to help the listeners remain calm. Having focus is so important. You are reading and hearing about small and big companies going out of business. You are becoming anxious about your own future. How will people change their way of doing business?
Christian has a realistic set of tasks for you to get your marketing plan structured and on track. No crazy actions or fake marketing. No nonsense. No waste of cash on pointless ads. Deliver value in the right way and you will be rewarded.
What to focus your marketing on this year
...
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The upcoming trends are changing the consulting industry. As the next 6 months crawl past clients will get used to the benefits of keeping sales people and consultants at distance.
They reevaluate what they really need and how they want it delivered. IT consultants can benefit from the need for business solutions that help them work from home and smaller offices.
As commercial real estate gets hit by unpaid rent and cancelled commercial lease agreements, office equipment suppliers can massively gain new sales from companies needing to provide a usable home work environment.
...
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You are an IT expert? Are you feeling a downturn in your business? It is definately not any kind of virus that has been giving you a hard time that last few weeks or years.
You need to become part of an innovative community. Yes, you do not need to be a programmer or Albert Einstein to know what you have to do now!
You need to be willing to join the ranks of those who are willing to take that risk in changing the world to be better, safer and prosperous. Many people are loosing their jobs and businesses at the moment. Times are very scary but to be honest, we are quite priviledged to not be in a real war zone.
We are allowed to help our business clients and those company leaders around us to improve their organisation's chance of survival. We are creating innovative products with greater benefits than just saving a few bucks.
It takes time to understand. We need more people that are willing to take up the flag.
...
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Did anyone tell you how you make money when everyone is scared? why should you not put your money into an investment where everybody is running to catch? Maybe you are smarter than the flow that just follows attractive claims.
Do you really want to have a different life? It is not about being average. Things can turn very ugly in the dark when you find yourself alone. People tend to question you. They love to call you ugly names. Why do you listen. Well we listen to remind us that this is the vibration we should keep away from as it is an alarming sound.
Do you really want to have sustainable profits then you need to step back and evaluate what is happening. Imagine yourself sitting on that wall. You look down at that scappy piece of green. It is starting to get windy but you are holding tight to that wall. The stones on that wall are not even. they are rough. You hands are still holding tight. You look out into the distance as things evolve.
Then you recognize the opportunity and jump off that wall. It is time to focus on opportunities that have value to communities. Listen to what could help you and what might burn you.
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People tell you out there to put your money into their investments. The bankers tell you to buy stocks. Marketers tell you to avdvertise on facebook now as every nutcase is ...
Are you smart or just following the flock? Do you really know what you should do when investing your hard earned money? Put it to work where it well grounded.
Yes i have invested in stocks and made lots of money. I have also lost it. I even fell for scams in the crypto currency and did not notice it till it was late.
I learned a lot from my and other people's mistakes. I started looking at the differences of when i doubled my cash in 4 months by being well informed and willing to take a calculated risk. When i didn't bother to validate what was proposed to me i lost a lot more money. I even bought into products that were garbage or totally unnecessary.
When i looked into the core secrets i got told at early age, i wondered why i had gone so off my path. There were so many attractive temptations. They were sweet and attractive but turned out to be barbed wire.
Look at what i am going to tell you. I have no remorse. I have no conflict of interest in what i am telling you here. I do not want to sell you anything. I just giving you my perpective on the world of investing money with what is less a waste of time.
...
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When we want to make our lives easier and safer we can use innovative solutions that have technology such as virtual reality. You need to be on a mission to overcome the objections, rejections and obstacles. As an innovator you can change the world by introducing new technology and creating safer jobs. We can no longer feel stuck in old paths of thought.
We learn from history whether it is about what kind of inventions came from peacetime, wartime, warzones, pandemics or lone islands.
Even when you are in love you can invent something that will help you and many others. Your true passion as inventor is for that fuel that drives you to push forward every day to work on solving that mystical challange you have decided on cracking.
Se how your mindset is very different from those you never even make an attempt at solving a problem. Be disruptive in your thoughts. Change the world by introducing new products, services and thoughts into your world.
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When the economy is in high turbulences things are getting pritty rough. Feeling s become like the little boat out there on that ocean that is going up and down during a wild storm.
Your project will be no better if you through those oars over board. Do what ever it takes to motivate and lead your team along the journey past the waves and dangers.
You will be stronger and ready for the day when the ocean calms down. Your project will create new energy for an economy. Your nation needs you. Your Continent needs you. Your Globe needs you. We need you to make this a better place than it was yesterday.
Don't drift. Lift!
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Companies are changing their operational habbits and beliefs. Employees are stuck at home dealing with the challenge of getting their work done while kids are distracting them.
Not only schools have to rethink their policies and systems. Now sMEs and corporates are jumping into the cloud unless they have a VPN properly running. Internet connections are not always the best at times. Companies and cities are now willing to spend on telecommunication infrastructure.
So cloud solutions are an opportunity for B2B consultants to develop a new area of business
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As the news hits leaders every day with even more uncertainty, they become aware of how the disruption is damaging local, regional and global trade. With the news frightening the communities around the world, we need to look at what hidden truth we are presented by such epidemics.
Companies will have to keep staff working from home not just for 5 weeks. We expect that this will put economies into a snooze for several months. Companies can not migrate their infrastructure into a mass VPN as often staff only have desktop PCs.
Mobile computing in combination with SaaS cloud solutions will be the future. How will that affect job markets and employment situation in small or large companies?
...
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...
Rate, Share & Inspire Others to empower 20 milion people to become entrepreneurs
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Economic considerations in a time of uncertainty and volatility will affect any individual. You need to be aware of the negative impact of fear, uncertainty and doubt on your employees. Instead of being focused of getting new deals in or creating the next best product feature, they are consuming energy in fear of loosing their job.
Maybe you need to evaluate where you can improve your business and get your employees to actively contribute to the company's further development.
Look at your company like as if it were a bunch of warriors waiting to go into battle against a much larger force. With the right leadership and attitude a small group of individuals can overcome obstacles. Thereby, they will succeed against all odds.
...
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...
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Listen to business strategies for medium sized companies and international business leaders: There are ways to expand the customer loyalty. Empowered employees sell more to truely satified clients. Your best team members will attract better leads with greater profitability and customer life time value.
If your clients only stay with you 12, 18 or 20 months then you have an organizational problem. Some part of your business is not in alignment.
Training your staff leads to happier clients and greater profits in a time of economic recession. If your sales staff are able to close more deals and your customer service is able to resolve every problem to keep clients happy, you will be rewarded with a long term customer relationship. That is the way for long term profit growth.
...
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...
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Many companies suffer from a lack of revenue when the economy weakens. Consider the way you have been attempting to generate leads and get them to become clients.
Social selling is no longer an attractive strategy to generate sales. Generating leads in places like LinkedIn by using specialized bots which spam contacts, is now an outdated strategy. So many people have copied that strategy and blasted a multitude of messages with no relevance for the recipients.
Your key decision makers are growing impatient with this startegy that tries to post content in order to hide the fact that they are not provising value to their contacts.
Hence, business leaders must reconsider how they make use of their sales and marketing teams.
...
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...
Rate, Share & Inspire Others to empower 20 milion people to become entrepreneurs
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When people encounter uncomprehendable situations like the corona virus, it creates fear, uncertainty and doubt in the mind of decision makers and those who follow their command.
This is why corona virus and other rising turbulences are driving economies crazy. So as business leader and entrepreneur you need to adapt your busines strategies. Lets discuss how you can become unstoppable so that no virus or economic depression can hurt you.
...
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...
Rate, Share & Inspire Others to empower 20 milion people to become entrepreneurs
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As the world economy is battling with issues such as the corona virus, unstable regional economies and a variety of wars things need to change. Business leaders have a duty towards their employees and stock holders. Its is about how to innovate as a business.
Companies are able to adapt their way of producing products. They change the formula to make products of higher quality and reduce the cost of manufacturing.
That is not all. Businesses need to change their way of organizing themselves. The organisations are changing the way they use their software to run the daily business. Sales teams need to learn new skills. Marketing adapts to a changed market.
This where the trend leads Chief Information Officers to deliver a better work environment for the entire organisation. More companies have moved towards the cloud. Some of them have been using horizontal SaaS software products for over 10 years. Now it is time for vertical SaaS solutions that reduce the pain inside the different organizational units.
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The global economy has suddenly started to slow again. It is not due to President Trump getting into a negotiations battle with mighty China. It is because a virus has massively stopped chinese factories producing products. Shipments have slowed down also because customs and logistics companies are trying to minimize the risk exposure.
Yes, the corona virus is costing lives. The CIVID19 virus is a new kind of virus the world has not publicly known until now. We were all busy discussing vaccinations againjst other illnesses but we did not think about how our way of living is actually impacting nature.
Nature finds its way to respond to the threat a species is putting upon her. Now we see that airlines are massively laying off staff and cutting its number of connections by 60% or more. Air freight is also at its lowest since the last massive recession.
The stock exchanges are going nuts. The crypto currency people are hailing their prophets while others are calling for the apocalyptic event.
Lets put aside all this crazy talk and get down to what really matters when we have to keep jobs and economies alive
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During the chatbot summit in Berlin Christian Bartsch interviewed Yoav Barel. Yoav is the founder of the chatbot summit. The summit has grown to become an international event that attracts industry leaders as well as startups and application users.
Big brands attend the summit and contribute to the speeches and panel discussions. Enjoy the interview which is available on soundcloud, spotify, apple podcast, iTunes and google music play as well as on RadioPublic.
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The year is off to an amazing start in 2020 when you get to meet and interview an artistic entrepreneur form Taiwan and an entertainer form Germany. There are 3 golden nuggets that I want to share with you when it comes to doing business as an entrepreneur and creating success.
Let’s talk about art and business and why art should be incorporated into anything we do. I will share with you some secrets on what round management truly means and why language creates reality!
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Epi is the Founder at BOLD Awards & Crowdsourcing Week. Bold Awards powerful mission is to recognize top companies, projects and individuals that are seen to be managing their crowd-related projects and initiatives in a way that really powers breakthroughs around the world.
The BOLD Awards 2020 are open for submissions in 12 categories of business until January 11, 2020. A first-round public vote (don't forget to take part!) will then create shortlists of nominations in each category, and an international panel of judges will assess them to determine the winners.
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Many companies suffer from a lack of revenue. This is partly to a desire to be perfect that creates never ending projects and neglecting the generation of cashflow. Startups that are growing within the first 5 years have been understanding that sales and marketing drive growth.
Neglecting this, is what can drive established companies out of business. The way of sales has been changing as we are in the era of social selling. No sales person can close a deal if he is not getting qualified leads. Hence, business owners need to invest in advertising and promoting their offers.
Hence, marketing and sales are so important for businesses that they need to put back their focus on this part of their businesses. The marketing has to target an ideal audience that really wants to buy their products. That is why sales and marketing drive growth for those who allocate a reasonable advertising budget. This is what Dean Graham and Christian Bartsch were highlighting also at their event in Johannesburg in 2019.
On the other hand sales teams need to exercise. Dean Graham tells us about all the important things an entrepreneur and sales leader needs to do. Listen to the conversation on apple podcast.
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When you want to build trust with your niche audience, you need to communicate with your potential leads.
You can create for yourself great business opportunities by staying in contact with people who like and desire a solution to their problem. When that audience sees your communication as relevant they will want to stay actively in contact.
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Understand how to use branding for your product, logo, packaging and how to differentiate yourself in the market place.
Do you know why a brand is more than just a creative design? Don't miss this podcast that looks at some brands and how they implemented their branding strategy.
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You need to attract the leads that are most likely going to buy from you. I presume you have been running some form of ads on search engines or social media platforms.
Did you notice that sometimes you generate sales and other times people just like the stuff but don’t bother to look at what you have to offer? Well, I had to do something beforehand to get their attention. You can listen to this podcast on apple podcast, spotify and soundcloud.
If you find this helpful reach out to us to have a free consultation call. Visit : my.prmediareach.com to book a call.
Or just go an get a signed copy of my new marketing book
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The relationship with our self, with our immediate surrounding and every business relationship is what matters when we want to be successful in life and in business.
It starts with our self however first.
As we step into 2020, it is your duty to evaluate our relationships and determine those that no longer serve us well, and to get rid of them. Unhealthy tensions, people who do not support you and those who do not care do not belong into your inner circle and in your pathway to success. I will share with you 3 tips of advice on how to kickstart your 2020 and set the grounds for growth to evolve!
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Every personal relationship, every business relationship requires of us to make room for growth in order to become a true power couple. It is our attitude, our values and behavior that shape and create such healthy relationships.
When we create healthy business relationship, we build bridges, we become our true potential and create a healthy world of people making that impact as power couples.
Today, I am asking you a simple yet so important questions.
Listen to this podcast if you want to grow and become that power couple on your entrepreneurial journey.
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Every brand-new mom understands when I say that motherhood is the most amazing thing that can happen to you as a woman, but at the same time, we often feel the urge to carve out time for ourselves too.
And then, when you are that action type of personality that is creative and wants to change the world and make an impact, you will have to find a way to make this work. Having a plan is the first step of many to ensure you make this journey of building your business a successful one for yourself and your family.
Let’s dive into these challenges of fresh motherhood and starting your business and share with you 3 tipps on starting a business as a new mom.
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Rate, Share & Inspire Others to empower 20 milion people to become entrepreneurs
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From time to time we have to reflect as business owners on how the business is growing and how your team is performing. A bad apple can spoil the fruit in life and business.
Whether you are looking to start your own business and looking for a business partner, or are about to grow your team of your business, it always comes down to some very important principles.
Why it is critical to step back and reflect and take the appropriate action is the key in order to grow successfully in life and business.
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In the world of online media and advertising there is a massive fog covering the path to success. The number of factors that influence the reach, conversion, attention span, amount of achievable appointments and client retention are growing.
So many different approaches are used to reach an audience that will warm up and finally make a purchase. For marketers it is a race to stay up to date and to handle new changes.
Sales funnels come in all sorts of forms and colours. They consist of landing pages, lead magnets, scheduling systems, social media and search ads, banners, copy writing, optins, emails, chatbots and so on.
Even the ads can contain images, videos, text, links and slides. They might be set for engagement, conversion or other key goals. Lets take some time to rethink what is really important and how it fits into our own marketing plans.
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Rate, Share & Inspire Others to empower 20 milion people to become entrepreneurs
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Today, the topic of finding the right balance is in the news everywhere. Today, this is not only a topic for us women, but also becomes more important for men, as we work with each other.
But is it only about balance or don’t we need to go one step further and question or own happiness?
Being happy getting up every day, or being happy when you working with others is key to your own success and that of your family and your business. What is happiness for you? Some food for thought.
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It is much easier to attract and gain your ideal clients if you have an image of what they might look like. You can do a basic description or if you want go to the extent of a full profiling.
Nevertheless, it is necessary to go from there to identify where those individuals are to be found. Are they in a country club, do they have a dog or are they fans of a particular football team? all such information will allow you to do geofencing and interest as well as keyword targeting.
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Many businesses still focus on 1 to 2 communication channels. They often only use email and phones. They neglect texting (SMS), online chats and messaging platforms such as WeChat, Whatsapp, Dust and others.
They miss out on an opportunity to provide standard information faster to the lead and gain time while the call agent logs into the system to take over the conversation.
So many sales opportunities are lost because chatbots are often set up incorrectly or over estimated and then blamed for not performing.
Listen to this podcast on Spotify, Apple Podcast, Soundcloud, RadioPublic and Deezer.
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Business partnerships are not made in heaven. They might seam to be a good idea. Unfortunately many joint ventures, business partnerships and cooperations do fail. There are ways to handle problematic situations when they appear and ways to prevent them.
Listen on apple podcast, spotify or soundcloud to "The Growth Zone"
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Rate, Share & Inspire Others to empower 20 milion people to become entrepreneurs
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With the change of buyer behaviour and faster time to market, businesses need to rethink their ways of handling outside interactions. Leads want to get answers within minutes or hours. Not days. It is inaceptable to have to repeat one's problem description several times during a support call.
Contact centers are the modern way for all organisational units to interact with customers, suppliers, job applicants, leads and other parties.
Multiplatform communication reduces the operational cost and the emotional stress put upon service agents as they have to handle growing impatience. The right strategies allow businesses to take their service organisation from the old top down to the multi-peer system.
Listen on apple podcast, spotify or soundcloud to "The Growth Zone"
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Power couples are challenged in life by all sorts of things happening. It affects their well being and harmony. They need to handle these situations accordingly so that it does not destroy their relationship nor their joint business activities.
If there is or are children in that relationship, they themselves
bring their own issues to the relationship and can cause havoc. In any family it is normal that kids have issues, happiness, disputes and other reasons for having to handle a situation.
Listen on apple podcast, spotify or soundcloud to "The Growth Zone"
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Why mindfeeding with the right content will increase your success level and protect your health after retiring. The quality of the resources you feed your mind and body determine, how long you can sustain high levels of productivity.
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Rate, Share & Inspire Others to empower 20 milion people to become entrepreneurs
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When starting a relationship or business, you need to be sold on a common goal. The magical spark keeps you both together against all odds. Life has plenty of challenges waiting for you ahead of time.
You need to be passionate about a vision and mission. Then you will be that undestructable rock in the ocean. With each difficult situation you learn to handle it better as you become aware of your own and your partners strengs and weaknesses.
Outside forces can attack your relationship or business. Some forces target one of you both. Together you bounce off that destructive force. No wind, rain or storm can hurt you as bad that you fall.
Sometimes things look so bad that no hope is there to be seen. The salvation is just round the corner. Take it as a test of your relationship. Grow on a daily schedule.
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Alarming secrets about how alcohol negatively impacts the ability of an entrepreneur to perform at the highest level of success. Don't fall for the magnetic force of this liquid. Don't get drunk on a business trip. You could be blackmailed or taken advantage of!
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What nobody tells you at school is how to handle banks and grow your wealth even if you have very small savings to start with. Start small and grow smart. You need to understand what you are putting your money into. Only handle a risk you can swallow.
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Learn how to handle different personality types when you are writing the copy and structuring your sales funnels and ads. When you create a funnel profiling your buyers ahead of time then you can increase the chances of conversion. This does not change the fact that you need a proper budget to advertise.
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Are you ready to start your own business?
Are you a mother and Do you have a great idea, a new product or service that you want to launch but are hesitating because you wonder how you can do it all?
Before we talk about the HOW, lets take a step back and talk about your why for a minute.
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Entrepreneurs tend to work long hours. We love what we do. We lack a feeling that it is going to stress us. Reality is that we do tend to neglect our own body, our relationships, family and friends.
Being an entrepreneur is not easy in a social context when most of your friends are employees. They love chatting about the football game or the latest drama tv show. You are not wasting your time in front of the television. Eventually you avoid this social gathering and prefer to focus on your work.
Understand how to hustle as a passionate entrepreneur and stay healthy at the same time.
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Entrepreneurs starting out tend to post on social media images of themselves with sports car and other luxury goods they clearly can not afford. They pretend to own them just to fake their success.
At the end of the day, successful people do notice and keep a distance. Don't post broke people images of luxury cars and boats you can't afford!
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Understand how you need to react to negative people who love to post unfriendly or insulting comments on your ads, posts, videos or comments. People who are passionate about attacking people they do not know and have no real reason to do so are often refered to as trolls.
Do not let yourself be pulled towards negative thinking. Be calm and listen to the recommendations given by our podcast host and marketing expert Christian.
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If you do not backup your personal and company data on a regular schedule you are exposing yourself to a risk. This can cause a lot of problems with your tax, accounting and even sales.
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Selling and buying power is derived from strategies you can implement even in your daily life as a consumer. Close more deals in your favour while increasing your profitability
Learn from what big corporates do and implement it inside your small to medium sized business. An example helps to understand this. Become smarter at procurement and negotiating a deal.
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Rate, Share & Inspire Others to empower 20 milion people to become entrepreneurs
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People tend to write articles, press releases, marketing content, ads and other sales related information so complicated that people to not want to listen to the marketing or sales message. Marketing content needs to easily digestable by brains.
Enjoy 5 key insights into how you can improve your marketing texts. don't confuse the mind of your audience.
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Please share this episode on social media if you found the content helpful. Support the show by submitting a rating or review to itunes or podchaser.com
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Rate, Share & Inspire Others to empower 20 milion people to become entrepreneurs
Make sure you subscribe to the podcast on iTunes , Stitcher, or Google Podcast, Spotify so you never miss an episode.
Don’t forget to share your favorite episodes on social media!
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Have you noticed that people do not like to be sold. They want to buy. Have you told a friend about a product or company that you are so excited about? Excited sales people sell easier as leads also become engaged
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Subscripe to the Show and get Free Bonus
Subscribe to our podcast news & get a content strategy guide free: https://follow.prmediareach.com
Please share this episode on social media if you found the content helpful. Support the show by submitting a rating or review to itunes or podchaser.com
Rate, Share & Inspire Others to empower 20 milion people to become entrepreneurs
Make sure you subscribe to the podcast on iTunes , Stitcher, or Google Podcast, Spotify so you never miss an episode.
Don’t forget to share your favorite episodes on social media!
Also follow the show on Facebook or get the newest insights on twitter
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Listen to other episodes: https://prmediareach.com/en/category/podcasts/
As a business owner you need to be found by potential buyers. The places where you need to be found have different rules of engagement. The organic reach is one vital part of market visibility. Even without running ads you will be found.
Find out how to leverage the opportunities of online marketing and get the most for your bucks.
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Subscripe to the Show and get Free Bonus
Subscribe to our podcast news & get a content strategy guide free: https://follow.prmediareach.com
Please share this episode on social media if you found the content helpful. Support the show by submitting a rating or review to itunes or podchaser.com
Rate, Share & Inspire Others to empower 20 milion people to become entrepreneurs
Make sure you subscribe to the podcast on iTunes , Stitcher, or Google Podcast, Spotify so you never miss an episode.
Don’t forget to share your favorite episodes on social media!
Also follow the show on Facebook or get the newest insights on twitter
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Take a minute to reflect on the fact that without you doing any kind of marketing nobody will know your business exists. If they don't know you they can not buy from you.
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Subscripe to the Show and get Free Bonus
Subscribe to our podcast news & get a content strategy guide free: https://follow.prmediareach.com
Please share this episode on social media if you found the content helpful. Support the show by submitting a rating or review to itunes or podchaser.com
Rate, Share & Inspire Others to empower 20 milion people to become entrepreneurs
Make sure you subscribe to the podcast on iTunes , Stitcher, or Google Podcast, Spotify so you never miss an episode.
Don’t forget to share your favorite episodes on social media!
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Everyone wants to be well off. You want to have the savings so you can buy the car, the house the watch or even the desired education. You need to generate an income through active and passive income. The active income comes from your job or business. The passive from investments in fonds, shares, businesses and property.
Understand how you can build wealth even with a small income at the beginning. Enjoy the tips and suggestions.
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Rate, Share & Inspire Others to empower 20 milion people to become entrepreneurs
Make sure you subscribe to the podcast on iTunes , Stitcher, or Google Podcast, Spotify so you never miss an episode.
Don’t forget to share your favorite episodes on social media!
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How to make use of social media to get leads and grow your business. This strategy requires a sustainable approach. This is not about spaming your contact base in LinkedIn or Facebook.
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Rate, Share & Inspire Others to empower 20 milion people to become entrepreneurs
Make sure you subscribe to the podcast on iTunes , Stitcher, or Google Podcast, Spotify so you never miss an episode.
Don’t forget to share your favorite episodes on social media!
Also follow the show on Facebook or get the newest insights on twitter
Tweet me: @capbartsch
Listen to other episodes: https://prmediareach.com/en/category/podcasts/
How to make use of social media to get leads and grow your business. This strategy requires a sustainable approach. This is not about spaming your contact base in LinkedIn or Facebook.
...
Rate, Share & Inspire Others to empower 20 milion people to become entrepreneurs
Make sure you subscribe to the podcast on iTunes , Stitcher, or Google Podcast, Spotify so you never miss an episode.
Don’t forget to share your favorite episodes on social media!
Also follow the show on Facebook or get the newest insights on twitter
Tweet me: @capbartsch
Listen to other episodes: https://prmediareach.com/en/category/podcasts/