Private Practice Workshop: Recent Episodes
John Clarke from Private Practice Workshop
This podcast is the only resource you need to learn how to market and grow your business as a counselor, psychologist, or therapist in private practice. Hosted by John Clarke, a licensed psychotherapist, and private practice consultant, this show is packed with powerful and effective techniques that will allow you to build your practice into exactly what you want it to be. If you want targeted marketing advice from a private practitioner who knows what it takes to build a practice, then you've come to the right place!
John sits down with Ryan Cote of www.functionalmedicineseo.com to talk about SEO and its evolution with AI.
How to Streamline Your Practice Using Waybook with Mike Bandar
In this conversation, John Clarke interviews Mike Bandar, the co-founder of Waybook, a software tool for systemizing and documenting business processes. They discuss the importance of systems and processes in running a successful business, the benefits of using Waybook in a group practice, and how it can improve efficiency and consistency. They also explore the features of Waybook, such as the search function and the learning management system, and how it can be used as an internal Wikipedia for a business. They discuss the process of getting started with Waybook and how it can support buying and selling businesses. Finally, they touch on the desire for time freedom and the need to overcome the ego as a founder to delegate and systemize effectively. In this conversation, John Clarke, LPCC, and Mike Bandar discuss the importance of therapists letting go of control and the deeper issues that may be behind the need for control. They also express the irony of therapists struggling with control themselves. The conversation concludes with Mike expressing gratitude for the support from John and discussing how Waybook can help business owners. Takeaways * Systemizing and documenting business processes is essential for running a successful business. * Waybook can improve efficiency and consistency in a group practice by providing a centralized source of knowledge and resources. * The search function and learning management system in Waybook make it easy to find and access information. * Getting started with Waybook involves identifying the key areas of knowledge and documenting the core processes within those areas. * Waybook can be a valuable tool for buying and selling businesses, as it provides a comprehensive playbook and operating manual. Therapists should work on letting go of control and addressing the deeper issues that may be causing the need for control. * The irony of therapists struggling with control themselves is an interesting observation. * Waybook can provide support and help business owners streamline their processes. * Consider hiring a practice manager or consultant to help build and optimize Waybook.
Mike Bandar is a Co-Founder of Waybook.com. The business playbook tool enabling teams to document their systems, knowledge and process for effective onboarding, training and knowledge management for growing teams. Waybook exists to support leaders get their business on the same page.
Free Waybook trial here: https://www.waybook.com/partners/john-clarke
Learn more about Jane at www.jane.app/mentalhealth-us, and mention the code PPW1MO for a 1-month grace period on your new Jane account.
Tune in to learn exactly how to create a powerful sales funnel for your private practice with Brent Stutzman of Brand Your Practice, Inc. and TheraSaas.
https://brandyourpractice.com
https://therasaas.com
Learn more about Jane at jane.app/mentalhealth-us. You can also mention the code PPW1MO for a 1-month grace period on your new Jane account.
Automate Your Superbills with Mentaya
John is joined by Mentaya CEO Christine Li to learn about how Mentaya completely automates the process of clients receiving and getting reimbursed from their superbills.
www.mentaya.com
Head to jane.app/mentalhealth-us to book a 1-on-1 demo. You can use the code PPW1MO at signup for a 1-month grace period on your new Jane Account.
IFS Therapy as a Non-Pathologizing Approach with Derek Scott #223
Join us for a live interview with IFSCA founder Derek Scott to learn about Internal Family Systems therapy.
https://ifsca.ca/ https://www.youtube.com/c/DerekScott https://ifsca.ticketleap.com/
John is back from a hiatus with renewed vision and direction for the show.
In this episode, John checks in with some updates and then shares a clip of a live lesson that he taught on how to write your company values inside one of his mastermind groups.
Announcing NEW program open now: Group Practice Accelerator! Find out more and apply here:
http://privatepracticeworkshop.com/gpa
John is back from a hiatus with renewed vision and direction for the show.
In this episode, John checks in with some updates and then shares a clip of a live lesson that he taught on how to clarify your vision inside one of his mastermind groups.
Announcing NEW program open now: Group Practice Accelerator! Find out more and apply here:
http://privatepracticeworkshop.com/gpa
John is back from a hiatus with renewed vision and direction for the show.
In this episode, John checks in with some updates and then shares a clip of a live lesson that he taught on how to write your mission statement inside one of his mastermind groups.
Announcing NEW program open now: Group Practice Accelerator! Find out more and apply here:
http://privatepracticeworkshop.com/gpa
John is back from a hiatus with renewed vision and direction for the show.
In this episode, John checks in with some updates and then shares a clip of a live lesson that he taught on how to find your purpose inside one of his mastermind groups.
Announcing NEW program open now: Group Practice Accelerator! Find out more and apply here:
http://privatepracticeworkshop.com/gpa
John goes live for a special episode of the podcast to talk about why he's going on hiatus from making content, shifting his focus to other things for the next 6 months, and more.
Find out how well your business is doing by taking my Healthy Private Practice Assessment: https://2dtyclgi7f9.typeform.com/to/ksG0SUu7
Thanks to our sponsor, Jane! Learn more by heading to https://jane.app/mentalhealth and booking a demo. Plus, mention the code PPW1MO at signup for a 1-month grace period applied to your new account.
In this episode, John sits down with Mark Herschberg. Mark is the author of The Career Toolkit, Essential Skills for Success That No One Taught You and creator of the Brain Bump app. Educated at MIT, Mark has spent his career launching and fixing new ventures at startups, Fortune 500s, and academia. He’s developed new software languages, online marketplaces, new authentication systems, and tracked criminals and terrorists on the dark web. Mark helped create the Undergraduate Practice Opportunities Program, MIT’s “Career Success Accelerator”, where he’s taught for twenty years. Mark also serves on the board of the non-profit Plant a Million Corals.
Get in touch with Mark here:
https://www.thecareertoolkitbook.com/
https://www.cognoscomedia.com/
https://brainbumpapp.com/
Find out how well your business is doing by taking my Healthy Private Practice Assessment
Thanks to our sponsor, Jane! Learn more by heading to https://jane.app/mentalhealth and booking a demo. Use code PPW1MO at signup for a 1-month grace period applied to your new account.
In this episode, John reviews the website of a few guests from the audience.
John will walk through the hero section of each website and provide feedback, insight, tips, and tricks for a killer hero section.
Work with John 1:1 here: https://www.privatepracticeworkshop.com/workwithme/
Thanks to our sponsor, Jane! Learn more by heading to https://jane.app/mentalhealth and booking a demo. Plus, mention code PPW1MO at signup for a 1-month grace period applied to your new account.
In this episode, John sits down with Randy Langenderfer, President of InvestArk Properties, focusing on creating investor value and passive income returns for busy professionals. InvestArk provides an opportunity to partner with experts who are aligned with people’s investment goals. He has been in multi-family real estate since 2014. Randy has a bachelor’s degree in Accounting, Information Systems, an MBA in Finance, and is a CPA. He also currently serves as the Chief Compliance and Audit Officer for a large academic medical institution in Houston, TX. Get in touch with
Randy here:
https://www.invest-ark.com/
https://www.linkedin.com/in/randy-langenderfer/
https://calendly.com/randy-langenderfer
Work with John here: https://www.privatepracticeworkshop.com/workwithme/
Thanks to our sponsor, Jane! Learn more by heading to https://jane.app/mentalhealth and booking a demo. Use code PPW1MO at signup for a 1-month grace period applied to your new account.
In this episode, John sits down with Justin Crawmer, Founding Partner of Webtek Interactive, an SEO and online marketing agency. Justin is back again to go more in depth on why your site isn't converting. Now that you have traffic to your site, Justin will explain how to capture more clients by maximizing the number of visitors who contact you or book an appointment online, drawing upon User Experience and calls to action and offers.
Get in touch with Justin here: https://webtek.co/
Work with John here: https://www.privatepracticeworkshop.com/workwithme/
Thanks to our sponsor, Jane! Learn more by heading to https://jane.app/mentalhealth and booking a demo. Use code PPW1MO at signup for a 1-month grace period applied to your new account.
In this episode, John sits down with Jenny Hughes, licensed clinical psychologist and founder of the The BRAVE Trauma Therapist Collective.
As a clinician, she practices EMDR, Cognitive Processing Therapy, and Prolonged Exposure therapy. Jenny recently published a workbook designed for clients to use on their own or with their therapist called the PTSD Recovery Workbook.
Through her clinical work, Jenny discovered that her true passion is to support other trauma therapists through the common experience of vicarious trauma. Members of BRAVE work with Jenny to become more aware of how to identify and overcome vicarious trauma, allowing them to thrive in their professional and personal lives.
Get in touch with Jenny here: BRAVEproviders.com
Free 5 Days to Sustainable Self-Care Challenge: https://bit.ly/braveselfcare
Instagram and TikTok @braveproviders
Work with John here: https://www.privatepracticeworkshop.com/workwithme/
Thanks to our sponsor, Jane! Learn more by heading to https://jane.app/mentalhealth and booking a demo. Plus, mention my name at signup for a 1-month grace period applied to your new account.
In this episode, John sits down with Nicole Lewis-Keeber, The Business Therapist, Author of How to Love Your Business, and creator of the Do No Harm Program for Trauma Conscious Entrepreneurs.
Nicole is passionate about the impact of small “t” trauma on businesses and combines therapeutic processes with business coaching to help entrepreneurs build emotionally sustainable, financially stable businesses. She’s trained and certified with Brené Brown’s Dare To Lead™ methodology and has been featured on numerous media outlets including Fast Company and NPR for her work in breaking the stigma of mental health and business ownership. Get in touch with Nicole here: https://nicole.lewis-keeber.com/
Work with John here: https://www.privatepracticeworkshop.com/workwithme/
Thanks to our sponsor, Jane! Learn more by heading to https://jane.app/mentalhealth and booking a demo. Plus, mention my name at signup for a 1-month grace period applied to your new account.
In this episode, John sits down with Carrie Haynes, professional counselor and creator of The Art of Groups Carrie Haynes has spent her career specializing in group work and is passionate about supporting therapists and healers in facilitating transformational group experiences for their clients. She truly believes that powerful group work can change the world. Get in touch with Carrie here: artofgroups.com
Work with John here: privatepracticeworkshop.com/workwithme/
Thanks to our sponsor, Jane! Learn more by heading to jane.app/mentalhealth and booking a demo. Plus, mention my name at signup for a 1-month grace period applied to your new account.
In this episode, John reviews the website of a few guests from the audience. John will walk through the guests' websites and provide feedback, insight, tips, and tricks for the audience member to explore for their private practice website. Work with John 1:1 here: https://www.privatepracticeworkshop.com/workwithme/
Thanks to our sponsor, Jane! Learn more by heading to https://jane.app/mentalhealth and booking a demo. Plus, mention the code PPW1MO at signup for a 1-month grace period applied to your new account.
In this episode, John reviews the website of a few guests from the audience. John will walk through the guests' websites and provide feedback, insight, tips, and tricks for the audience member to explore for their private practice website. Work with John 1:1 here: https://www.privatepracticeworkshop.com/workwithme/
Thanks to our sponsor, Jane! Learn more by heading to https://jane.app/mentalhealth and booking a demo. Plus, mention the code PPW1MO at signup for a 1-month grace period applied to your new account.
In this episode, John sits down with Logan Heath, Chief Relationship Manager at StorySellers, to talk about why telling your story on your website is essential for not only building your brand, but establishing trust with clients. Logan's experience is in digital marketing and helping you create a website that converts. As therapists, telling our story is not telling our clients our personal information, bur rather exploring the vision and heart behind the brand of your private practice and why that's important.
Get in touch with Logan here: storysellers.co
Build a better business without all the overwhelm! Doors are NOW OPEN to join Business Made Human and get a chance to work with John and other private practice owners in a weekly mastermind meeting + unlimited coaching with John via office hours.
Apply to be a member here: Join-Business-Made-Human
Thanks to our sponsor, Jane! Learn more by heading to jane.app/mentalhealth and booking a demo. Plus, mention the code PPW1MO at signup for a 1-month grace period applied to your new account.
In this episode, John sits down with Logan Heath, Chief Relationship Manager at StorySellers, to talk about why telling your story on your website is essential for not only building your brand, but establishing trust with clients. Logan's experience is in digital marketing and helping you create a website that converts. As therapists, telling our story is not telling our clients our personal information, bur rather exploring the vision and heart behind the brand of your private practice and why that's important.
Get in touch with Logan here: storysellers.co
Build a better business without all the overwhelm! Doors are NOW OPEN to join Business Made Human and get a chance to work with John and other private practice owners in a weekly mastermind meeting + unlimited coaching with John via office hours.
Apply to be a member here: Join-Business-Made-Human
Thanks to our sponsor, Jane! Learn more by heading to jane.app/mentalhealth and booking a demo. Plus, mention the code PPW1MO at signup for a 1-month grace period applied to your new account.
In this episode, John sits down with Josh Ramsey, Fractional Chief Marketing Officer (CMO). Josh helps business owners with their marketing strategy so they can grow their business. Josh specializes in SEO and online marketing and will show you how to make some significant adjustments to how you present your business online.
Get in touch with Josh Ramsey here: JRCMO.com
Build a better business without all the overwhelm! Doors are NOW OPEN to join Business Made Human and get a chance to work with John and other private practice owners in a weekly mastermind meeting + unlimited coaching with John via office hours.
Apply to be a member here: join-business-made-human
Thanks to our sponsor, Jane! Learn more by heading to jane.app/mentalhealth and booking a demo. Plus, mention the code PPW1MO at signup for a 1-month grace period applied to your new account.
As a therapist and private practice business consultant, John breaks down your most pressing business questions and focusses mainly on how mission, vision, and values create the roadmap to a successful business.
Build a better business without all the overwhelm! Doors are NOW OPEN to join Business Made Human and get a chance to work with John and other private practice owners in a weekly mastermind meeting + unlimited coaching with John via office hours.
Apply to be a member here: join-business-made-human
In this episode, John goes solo for a live Q&A to discuss what it means to have vision for your private practice. Tune in to hear John help you get clear on what your vision is and the steps you can take to actualize it.
Build a better business without all the overwhelm! Join Business Made Human to work with John and other private practice owners in a weekly mastermind meeting + unlimited coaching with John via office hours.
Apply to join here: Join-Business-Made-Human
Thanks to our sponsor, Jane! Get started with Jane here: jane.app/mentalhealth Mention John Clarke or PPW at check out to get a 1 month grace period.
In this episode, John sits down with Danielle Hayden, CEO and Founder of Kickstart Accounting, Inc., with over 10 years experience as a Chief Financial Officer. John and Danielle explore financial accountability and why it's key to reaching and surpassing your business goals.
Get connected with Danielle here: kickstartaccountinginc.com
Danielle's Free Dashboard Accounting Resource
Build a better business without all the overwhelm! Join Business Made Human to work with John and other private practice owners in weekly mastermind meeting + unlimited coaching with John via office hours.
Apply here: privatepracticeworkshop.com/join-business-made-human
Thanks to our sponsor, Jane! Get started with Jane here: jane.app/mentalhealth
Mention John Clarke or PPW at check out to get a 1 month grace period.
John goes live for a solo episode to answer the audience's burning questions from choosing a niche to marketing to finance to setting your fees and everything in between.
Start work with John in a 1:1 coaching session here: https://go.privatepracticeworkshop.com/offers/aDox7Fib/checkout
Join Business Made Human mastermind group with John and other private and group practice owners here: https://go.privatepracticeworkshop.com/join-business-made-human
In this episode John sits down with Jake Kramer, Co-Owner, Director & a Creative at ArtilleryMedia.com. Artillery builds websites using a strategic approach designed to grow businesses. John and Jake discuss what makes a therapist's website standout to future clients and how to implement these concepts into your own website.
Work with Jake and his team by reaching them here: https://artillerymedia.com/
Get a 1:1 coaching session with John here: https://www.privatepracticeworkshop.com/workwithme/
In this episode, John goes solo to answer your burning questions on anything you need help with as a future therapist, therapist, private practice owner, or group practice owner.
Get a 1:1 coaching session with John here: www.privatepracticeworkshop.com/workwithme
In this episode, John & Jenna sit down with Victoria Albina, Certified Life Coach, UCSF-trained Family Nurse Practitioner and Breathwork Meditation Guide, to discuss codependency and practitioners: the subtle ways codependency might be hurting your practice and what to do about it.
Bio: Victoria Albina is a Certified Life Coach, UCSF-trained Family Nurse Practitioner and Breathwork Meditation Guide with a passion for helping women realize that they are their own best healers, so you can break free from codependency, perfectionism and people-pleasing and reclaim your joy.
She is the host of the Feminist Wellness Podcast and holds a Masters degree in Public Health from Boston University School of Public Health and a BA in Latin American Studies from Oberlin College. Victoria has been working in health & wellness for over 20 years and lives on occupied Munsee Lenape territory in New York’s Hudson Valley.
Links: victoriaalbina.com
Victoria's free gift for our listeners: victoriaalbina.com/privatepractice
Use this link to download free meditations to help connect inward to calm and soothe your mind, body, and spirit.
In this episode, John sits down with profit and money coach, Craig Dacy, to help you get clarity on your cash flow by prioritizing profit with your finances. Profit = more financial freedom and more choices for your private practice.
Bio: Craig Dacy is a profit coach who helps business owners take the stress out of their money. His coaching program is based on the super-simple, easy-to-follow, money management system called Profit First. His mission is to help business owners find clarity in their money, increase profit, pay themselves more, and love their business again.
Links: craigdacy.com
If you’re new to the name, Jane is an all-in-one practice management software. Name drop me to receive a 1-month grace period at signup!
Sign up with Jane here: jane.app/mentalhealth
For the 200th episode of the podcast, John sits down with fractional CFO and accountant, Sophie Plappert, to discuss how to make a financial plan for your practice.
Get started with Jane and get 1 month free if you mention John Clarke or PPW at checkout! Sign up using this link: https://jane.app/mentalhealth
Bio: Sophie Plappert has over 10 years experience in accounting, bookkeeping, wealth management, and financial planning. Having experienced many sides of the financial services world, she developed a passion for getting deeper into her client's businesses, understanding their goals, and helping create a plan to reach them. She founded SJP Services Group in 2020 after leaving the corporate world in search of more flexibility and a way to make a bigger impact.
Website: sjpservicesgroup.com
Instagram: @sjpservicesgroup
John sits down with Jeff Fulkerson, founder of FroBro Web Technologies, to discuss what exactly is a clear and marketable website for therapists and how you can have one for your practice. John and Jeff will talk about the value of a good first impression when it comes to private practices and putting people at ease. Bio: Jeff Fulkerson is the founder of FroBro Web Technologies, a company whose goal is to help position your business for success online. He believes that every business needs an effective professional website to thrive, even if your actual services don't involve anything digital. He personally knows the impact a great website (or fro) can have on your image and on the perception of others, and wants to help other business owners stand out and be represented online in the best way possible.
Website: https://www.frobroweb.com
John sits down for a solo episode to answer your burning questions. From digital marketing, to referal networks, to grad school, to starting your business, John covers it all.
Links: https://www.privatepracticeworkshop.com/
John sits down with Justin Crawmer, founding partner of Webtek Interactive, an SEO and online marketing agency to discuss what digital marketing is worth investing in for a private practice owner. Justin will share his expertise on the client's journey (how they go from online searching to becoming clients) and how understanding this sequence will convert your digital marketing methods into paying clients.
Bio: Justin Crawmer is the founding partner of Webtek Interactive, an SEO and online marketing agency. Justin is an experienced, results-focused marketing professional, with particular specialization in the healthcare space, and has a deep background in both online business and technical sciences. He has worked in house for Skullcandy, CHG Healthcare Services and consulted with over 300 businesses worldwide.
Website: https://webtek.co/
John sits down with Lisa Haggis, marketing consultant and founder of Realize Your Brand, to discuss why private practice owners must discover what actually makes them unique beyond their marketing strategies to create an incomparable and unrepeatable therapy brand.
About Lisa: Lisa Haggis helps service-based entrepreneurs position their businesses as one-of-a-kind in their field for higher visibility, impact, and earning potential. Leveraging 18 years of experience in marketing and business strategy, she is committed to cracking the code on what makes a business innately interesting and worth mentioning. (Hint: It begins with having something original to say!) She is the founder of Realize Your Brand, a high-touch business consultancy, and the creator of the Substantial Branding Method -- an approach that transforms your growing business into the legacy-level brand that you uniquely are meant to create.
Checkout Lisa's work here:
Website: https://realizeyourbrand.com/
John sits down with Digital Empathy and remote work expert and author McKenna Sweazey to discuss how to be an effective group practice or private practice owner when managing your team remotely.
About: McKenna Sweazey is a Digital Empathy and remote work expert and author. With a career spent working in global organizations, from corporates to start-ups, managing remote teams around the world, she’s refined her communication skills to be as effective in person as from 6,000 miles away. Her book, How to Win Friends and Manage Remotely, is coming this fall from Career Press. She’s also currently the VP of Marketing at a data start-up in Silicon Valley.
Find her on LinkedIn or at mckennasweazey.com
John sits down with Stephanie Clairmont of The Leveraged Practice to discuss how to use a launch strategy to sell your online program.
About: Stephanie Clairmont, MHSc, is a retired Registered Dietitian, entrepreneur, founder and lead facilitator at The Leveraged Practice. She has been delivering in-person and online education since 2012 to health professionals and health clients and has been a part of national conferences, television shows and online symposiums. After creating 20+ online programs and launching (to-date) over 100+ times, has enrolled over 5000+ students through her programs.
Stephanie is passionate about helping other health practitioners create an online program for their practice. She combines her unique expertise with the best practices and research in online education to help others leverage their experience, see more clients and make a bigger impact on the health of the world.
Get connected with Stephanie here:
Free Training: How to Leverage Your 1:1 Services into an Online Program
Socials: @theleveragedpractice
Website: theleveragedpractice.com
Podcast: The Leveraged Practice
John explores marketing stratgy for new and seasoned therapists in private practice with expert Avivit Fisher. Join Business Made Human now: https://go.privatepracticeworkshop.com/join-business-made-human
Avivit Fisher is the principal of REdD Strategy, a marketing and business consultancy for therapists in private practice. Avivit teaches therapists business skills they didn't learn in grad school. She provides guidance in strategy, process planning, business tools, and marketing so that private practitioners can create a sustainable business advantage.
She spent the first decade of her professional career as a Graphic Designer and later worked as a marketer and a project manager in a corporate environment.
In grad school, Avivit received a degree in Design Management that focused on business sustainability and entrepreneurship.
She is also a content creator, copywriter, and obsessive reader.
Get connected with Avivit here:
Website: https://www.reddstrategy.com/
Weekly Newsletter: https://mentalhealthcaremarketing.com/
Instagram: https://www.instagram.com/avivitfisher/
LinkedIn: https://www.linkedin.com/in/reddstrategy/
John sits down with Miranda Palmer from Zynnyme to talk burnout: how it happens and what we can do to prevent it from happening in the future.
Join Business Made Human now: https://go.privatepracticeworkshop.com/join-business-made-human
Miranda's website: zynnyme.com
John sits down with marketing expert Kelly Fitzgerald to explore exactly how to get the best results possible from your Google My Business listing.
Join Business Made Human now: https://go.privatepracticeworkshop.com/join-business-made-human
Kelly's website: https://savvymarketingservices.com/
John sits down with business coach Racheal Cook from the CEO Collective to learn about her mission to end entrepreneurial poverty.
Join Business Made Human now: https://go.privatepracticeworkshop.com/join-business-made-human
Racheal Cook is on a mission to end entrepreneurial poverty of time, energy, and money for women business owners. She’s an MBA-trained business growth strategist, founder of The CEO Collective, the host of the Promote Yourself to CEO Podcast, and a best-selling author. Over the last 16 years, she has helped thousands of female entrepreneurs design predictably profitable businesses without the hustle and burnout that doing #allthethings inevitably accomplishes.
Racheal is a sought-after speaker on entrepreneurship, marketing, and productivity and has been featured by Forbes, Business Insider, Entrepreneur Magazine, and Washington Post. Her real passion, though, is supporting purpose-driven women as they implement the strategy, systems, and support to uncomplicate their business so not only do work that makes a difference, but live a life they truly love.
Fun fact: Racheal also has a degree in music performance and almost became a professional french horn player. She launched her first business during her studies and developed the discipline and consistency that every entrepreneur needs.
Racheal's Story
When Racheal found herself at the side of Interstate 95 after a full-blown panic attack, she knew she had to leave the corporate grind of working 80-hour weeks as a business consultant.
Recovering, crying every day, and spending many hours on her mat at a local yoga studio, her yoga teacher asked her for business advice. She then had a lightbulb moment: many women owner-operated businesses do not have access to a strategist like her, but they should!
Then, just 6 months into her new business, Racheal realized that simply leaving her job wasn’t going to be enough of a radical shift to end the cycle of burnout she’d been trapped in. She not only discovered she was pregnant with twins, but her doctor put her on bed rest for 4 months!
Suddenly, Racheal couldn’t muscle or hustle her way to success. She needed to flip the script on what it took to be successful.
She herself and her business needed all the strategies, productivity, systems and support to get through this phase. She now dedicates herself to supporting other purpose-driven female entrepreneurs to do the same.
John teaches 9 essential vocabulary terms to help therapists in private practice with their financial literacy, including:
- Asset: anything tangible or intangible that is owned by the business. Or, anything that actively makes you money.
- Liability: anything that costs or could cost the business money. E.g., accounts payable, wages, taxes, etc. (argument: a house that is not yet paid off is still a liability. Your car is also a liability).
- Profit and loss/income statement: shows how much the business earned and spent in a given period of time. Demonstrates the viability of your business.
- Balance sheet: snapshot of the company’s worth at any given time
- Cash flow: money coming in and going out (liquidity)
- Cash flow projection: helps you plan ahead for future growth as well as risk
- Revenue: money received from sales
- Gross profit: revenue minus cost of goods sold (less relevant for us)
- Net profit/net income: the residual income that a business is left with after paying all expenses
Join Business Made Human now: https://go.privatepracticeworkshop.com/join-business-made-human
John breaks down exactly how to choose your niche for your therapy private practice, including:
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Why you should niche down in the first place
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How to niche down
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How to evaluate market opportunities
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Types of niches
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How to be both a generalist and a specialist`
Apply for Business Made Human now:
https://go.privatepracticeworkshop.com/join-business-made-human
John teaches a crash course on copywriting, in other words, how to create your marketing message for your private practice.
Apply for Business Made Human now:
https://go.privatepracticeworkshop.com/join-business-made-human
John shares his biggest lessons from 2021 in private practice, business, and life in this solo episode. Lessons include:
- Take nothing for granted
- Mental health is the second pandemic (just starting)
- We are on the verge of a massive supply and demand crisis
- We have to stay agile
- Burnout is real
- Private practice is now, more than ever, about lifestyle
- You need to stay connected to your purpose, now more than ever
Get on the waiting list for Business Made Human:
https://go.privatepracticeworkshop.com/business-made-human-spring-21
SEO for Therapists Made Simple with Nick Fuller - Private Practice Marketing for Therapists and Counselors + Search Engine Optimization (SEO) for Therapists.
SEO and website guru Nick Fuller from itherapy.com joins for an interview, covering topics including:
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Keyword research
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Keyword placement
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Backlinking
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Internal linking
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Choosing a niche
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Evaluating a market
...and much, much more!
Get a FREE Kajabi trial and our $30k Launch Library Bonus when you sign up using our link: https://go.privatepracticeworkshop.com/free-kajabi-trial
Steal our automated email funnel for FREE: http://www.privatepracticeworkshop.com/ck
John's all-time favorite business books:
The Personal MBA https://amzn.to/2Lfbx07
Blue Ocean Strategy https://amzn.to/2Lbc6YN
Building a Storybrand https://amzn.to/3nn1jYE
Clockwork https://amzn.to/3nr2Nlf
Profit First https://amzn.to/2JutWVV
Entreleadership https://amzn.to/3q0w5rO
The Big Leap https://amzn.to/2XkXWXr
Annie Schuessler is a business coach and the host of the podcast Rebel Therapist® Podcast. With her Rebel Therapist®Programs, she helps therapists, healers and coaches make an impact beyond a traditional private practice.
In this episode Elizabeth and Annie talk about
- How Annie found the "sweet spot" for her group program
- How to get beyond perfectionism
- Experimenting with your structure and content
- Keeping participants engaged
- Making your group sustainable to run (and so much more!)
Connect with Annie: Website: https://rebeltherapist.me/ Podcast: https://rebeltherapist.me/podcast-grid Instagram: @annieschuessler Books Annie Mentioned: Art of Gathering by Priya Parker https://amzn.to/2Xh7l65 Company of One by Paul Jarvis https://amzn.to/3veum60
In this live Interview with Dr. Christie Kederian, Elizabeth and Christie discuss how to think outside the box when it comes to using your degree as a mental health professional and ways to set yourself up for success in a post-pandemic world as a therapist.
Connect with Christie:
Instagram:
@thrivingtherapist (business coach account)
@thedatedoctorchristie (dating coach & therapy account)
Website: https://therapyfordating.com/
Books Christie mentioned:
- The 5 AM Club by Robin Sharma
- Think and Grow Rich by Napolean Hill
- The Big Leap by Gay Hendricks
Group Practice Blues (Why Group Practice Owners Fail)
In today's episode, John talks about being a private practice owner and why group practice owners fail.
Apply to Business Made Human by May 18th, 2021: https://go.privatepracticeworkshop.com/business-made-human-spring-21
Steal our automated email funnel for FREE: http://www.privatepracticeworkshop.com/ck
FREE online training on how to get clients consistently: https://www.privatepracticeworkshop.com/getclients
Learn more and apply to work with John: https://www.privatepracticeworkshop.com/workwithme/
John’s all-time favorite business books: The Personal MBA https://amzn.to/2Lfbx07 Blue Ocean Strategy https://amzn.to/2Lbc6YN Building a Storybrand https://amzn.to/3nn1jYE Clockwork https://amzn.to/3nr2Nlf Profit First https://amzn.to/2JutWVV Entreleadership https://amzn.to/3q0w5rO The Big Leap https://amzn.to/2XkXWXr
Elizabeth and Lily discuss all things marketing, branding, and getting clients while still in grad school on this episode of the Private Practice Workshop Podcast.
Apply to the next round of the Business Made Human Mastermind: https://go.privatepracticeworkshop.com
Connect with Lily:
- Therapy page:
https://www.lilydawson.com/ - Consulting for therapists:
https://therapycorps.org/ - Instagram: @lilydawsontherapy
John is talking with Brian Bosché today.
Brian is an expert on purpose at work and a consultant who helps business leaders and companies (big and small) discover their exact purpose and leverage it for a real ROI.
Join us on this episode where Brian and John discuss purpose, passion, and success.
Apply for Business Made Human: https://go.privatepracticeworkshop.com/business-made-human-spring-21
Book a one-on-one session with John: https://go.privatepracticeworkshop.com/offers/q5zEBWei/checkout
Work with Brian:
- https://www.thepurposecompany.ca/
Today Danielle Hayden is on the podcast. Danielle is a reformed corporate CFO (chief financial
officer) who is on a mission to help rule-breaking female
entrepreneurs understand their numbers so they can gain
the confidence needed to create sustainable profits.
Join us on this episode where Danielle and John discuss all things finances.
Apply for Business Made Human: https://go.privatepracticeworkshop.com/business-made-human-spring-21
Book a one-on-one session with John: https://go.privatepracticeworkshop.com/offers/q5zEBWei/checkout
Contact Danielle:
https://profitplannerbookkeeping.com/
danielle@kickstartaccountinginc.com
Today John interviews Kelly Fitzgerald. Kelly is the owner of Savvy Marketing Services. She offers marketing services for therapists. Specializing in optimizing private practice websites to get found on Google and outrank the competition.
Listen to this episode to get all the secrets about SEO for therapists.
Visit Kelly's Website: https://savvymarketingservices.com/
Schedule a Free Consult with Kelly: https://savvymarketingservices.com/free-consultation/
Download SEO Guide for Therapists: https://savvymarketingservices.com/ppw-seo-guide/
Join our high-level mastermind BMH Doors (will close soon): https://go.privatepracticeworkshop.com/business-made-human-spring-21.
Patricia Young is a Highly Sensitive therapist (HSP), coach and podcaster. She teaches an online Course to help HSPs discover their superpowers and create meaningful and authentic connections.
In this episode:
- What it means to be a highly sensitive person
- How Patricia went from therapist to coach
- How we are limited as therapists
- Why being real is so important
- How Patricia built her business
...and much, much more.
Visit Patricia's website: https://unapologeticallysensitive.com/
Visit the Private Practice Workshop website: https://www.privatepracticeworkshop.com
John sits down with brand expert, website designer, and copywriter Deana Ward of Simple and Soulful. Deana shares her wisdom around:
- Why Squarespace
- How to write copy that compels
- How to create your brand
- How to combine words with visuals
- The website design process
...and much, much more.
https://www.simpleandsoulful.com/ Book: Everybody Writes by Ann Handley: https://amzn.to/2YUrbBn
Join Uplevel Coaching with John: https://go.privatepracticeworkshop.com/uplevel-coaching
John sits down with internationally known marketing expert Eric Siu of the Marketing School podcast to talk all things business, marketing, and about some of the concepts Eric reveals in his new book, Leveling Up, including:
- Why every visionary needs a good integrator
- How the levels in business are like the levels in a video game
- How to know what level you’re on
- Eric’s daily routine for maximum productivity
- Eric’s advice for therapists wanting to scale
- Eric’s advice for therapists wanting to generate passive income
Visit Eric's websites:
- www.levelingup.com
- https://www.singlegrain.com/
Apply for Uplevel Coaching now!: https://go.privatepracticeworkshop.com/uplevel-coaching
In this episode, John shares tips and pitfalls of hiring a virtual assistant for your therapy private practice. Included in this episode:
-
John's history with hiring VAs
-
Pitfalls to hiring and working with a VA
-
How to successfully hire and work with a VA
-
How to find a VA and how much to pay them
Sign up for the Owner Dashboard Premium service by the Thursday, December 31st at 5 PM EST deadline:
https://go.privatepracticeworkshop.com/offers/YJYuJCi4/checkout
Apply for Upevel Coaching: https://go.privatepracticeworkshop.com/uplevel-coaching
John returns for a solo episode where he outlines the 8 biggest lessons he's learned in 2020, and how he plans to incorporate these lessons into 2021 and beyond. Lessons learned include:
- Hold your plans loosely
- Keep sight of the bigger mission
- Therapists are now more important than EVER before
- Care for yourself first so that you can care for others
- Have a cash reserve
- Be nimble, stay nimble (prepare for ongoing evolution of how therapy is delivered and consumed)
- Diversify your income streams (examples: courses (including installments), mastermind groups, affiliate revenue (BIG one), VA doing work for other people, etc.)
- Keep designing your business around the life you want (imagine your perfect day. Example: surf from 7-10 every morning, work 11-5 M-Th, separate days for separate parts of the business, minimal team)
John offers a brief but high-impact solo episode where he breaks down the real reason why many group practice owners fail, and what we can do about it. Included in this episode: 1. The coffee shop story 2. The difference between small, medium, and large group practices 3. Why you need to commit 4. Why you need mission, vision, and values 5. How to get help and avoid failure
Apply for Business Made Human NOW:
https://go.privatepracticeworkshop.com/business-made-human
John welcomes entrepreneur and co-founder of Freshbooks Mike McDerment to talk about:
- How he went from accidental founder to over 24 million users
- The basics of value-based pricing
- Why people struggle to set their prices
- Why and how to charge what you’re worth
...and much, much more.
Mike’s book: https://www.freshbooks.com/assets/other/Breaking-the-Time-Barrier.pdf
Try Freshbooks for free: https://www.freshbooks.com/
Learn more about Fully Booked: www.privatepracticeworkshop.com/getclients
Learn more about Business Made Human: www.privatepracticeworkshop.com/joinbmh
John welcomes group practice owner and anti-racism consultant Nathalie Edmond to talk about:
- Overt and covert racism
- Surprising examples of White supremacy
- How becoming an anti-racist organization starts with you
- Steps to becoming an anti-racist organization
- Access to services
- Why the location of your practice matters
...and much, much more.
www.drnatedmond.com
If you are interested in working with John, go here to learn more about our training programs, mastermind groups, and coaching options. www.privatepracticeworkshop.com
Free marketing training: www.privatepracticeworkshop.com/getclients
Free email funnel www.privatepracticeworkshop.com/ck
John is back for a solo episode, talking about why NOW is our time as therapists and mental health professionals. Included in this episode: 1. Anxiety, depression, addiction, domestic abuse, and suicide are on the rise. 2. Stigma going down as needs go up. 3. How accessibility to therapy is changing. 4. Our new lives online. 5. How therapy itself is changing. 6. How to define your model. 7. How to set yourself up for success during these changing times.
If you are interested in working with John, go here to learn more about our training programs, mastermind groups, and coaching options. www.privatepracticeworkshop.com
Free marketing training: www.privatepracticeworkshop.com/getclients
Free email funnel www.privatepracticeworkshop.com/ck
Warning: this episode contains profanity. John sits down with San Francisco-based therapist and money expert Tiffany McLain for an open-ended dialogue about:
- Therapists and money
- Black Lives Matter
- The implications of sliding scale
- Diversity in private practice
- Examining your own privilege
- The privilege of being in private practice
...and much, much more.
www.heytiffany.com
If you are interested in working with John, go here to learn more about our training programs, mastermind groups, and coaching options. www.privatepracticeworkshop.com
Free marketing training: www.privatepracticeworkshop.com/getclients
Free email funnel www.privatepracticeworkshop.com/ck
In this episode, John sits down with Business Made Human mastermind member Dr. Tara Egan to talk about:
- How Tara went from school psychology to private practice + parent coaching
- How publishing books has helped grow Tara’s business
- Scaling through multiple streams of income
Visit Dr. Tara Egan's website: https://www.charlotteparentcoaching.com
If you are interested in working with John, go here to learn more about our training programs, mastermind groups, and coaching options. www.privatepracticeworkshop.com
Free email funnel www.privatepracticeworkshop.com/ck
In this episode, John shares five things he's done wrong and five things he's done right in business. He shares the lessons he's learned along the way, and how his vision about business has changed since he decided to become an entrepreneur in 2013.
Get Our Free Email Funnel: www.privatepracticeworkshop.com/ck.
What I have done wrong:
- Took on too much at once
- Failed to set work boundaries
- Didn't learn about managing people
- Charged too little
- Took things personally
What I have done right:
- Read and listened to podcasts covering all areas of business
- Took risks
- Made allies
- Didn't skim on costs
- Got a coach and joined a mastermind group
Book recommendations:
- Blue Ocean Strategy by W. Chan Kim: https://amzn.to/3juaJRe
- Building a StoryBrand by Donald Miller: https://amzn.to/3hsqJkO
- Profit First by Mike Michalowicz: https://amzn.to/3ePqApR
- Clockwork by Mike Michalowicz: https://amzn.to/3fS5xED
- Total Money Makeover by Dave Ramsey: https://amzn.to/3eOQvOx
- The Personal MBA by Josh Kaufman: https://amzn.to/3090wlq
If you are interested in working with me, go here to learn more about our training programs, mastermind groups, and coaching options. www.privatepracticeworkshop.com
Free email funnel www.privatepracticeworkshop.com/ck
Steal our private practice email funnel for free at the link below:
http://www.privatepracticeworkshop.com/ck
Covered in this episode:
- Why you need an email list
-
3 functions of an email funnel:
-
- Collect leads
-
- To warm up leads
-
- To segment leads
Steal our private practice email funnel for free at the link below
http://www.privatepracticeworkshop.com/ck
In this bonus episode, we revisit the top 2 downloaded episodes of all time of the Private Practice Workshop podcast. Hear from Allison Puryear of Abundance Practice Building on networking to grow your practice, and from Laura Long of Your Badass Therapy Practice on how to master your money.
Grow Your Online Income Free Training: https://go.privatepracticeworkshop.com/grow-your-online-income-free-training
John sits down with seasoned business coach Rich Allen to extract how Rich conceptualizes businesses using the unique metaphor of a bicycle. Also included in this episode:
- Rich’s story of growing up as 1 of 12 siblings
- Why Rich became a business coach
- Rich’s bicycle metaphor
- Why you have to have vision
- Why you have to know your “why”
- How to lead a team
- When and who to hire next
Rich’s website: https://tourdeprofit.com/
Free Kajabi trial: https://go.privatepracticeworkshop.com/free-kajabi-trial
Free Course Creation Masterclass: https://go.privatepracticeworkshop.com/course-creation-masterclass
In this solo episode, John breaks down in 6 easy steps, how to choose, validate, and build your new business idea such as an online course or membership site, etc. Steps included in this episode:
- Figure out your north star (money, meaning, etc.)
- Choose a painful and urgent problem
- Ask your audience what they want your help with
- Ask them how they want your help
- Ask them what they’d pay for it
- Market and sell your idea before/while you build it
- Run a beta group, collect feedback, and repeat the process
Degrees of scale: 1-1, 1 to a few, 1 to many.
Free Kajabi trial: https://go.privatepracticeworkshop.com/free-kajabi-trial
Free Course Creation Masterclass: https://go.privatepracticeworkshop.com/course-creation-masterclass
John hits record for another solo, open-ended episode reflecting on what’s happened in the past 2 months and what therapists in private practice could expect for the months ahead.
Get the free private practice email funnel: www.privatepracticeworkshop.com/ck
Get the Fully Booked Owner Dashboard at https://privatepracticeworkshop.com/
Sign up for a FREE trial of Spruce’s HIPAA-compliant phone and communication system at www.sprucehealth.com/ppw for 20% off your first month when you use the code “PPW20” at checkout.
Private practice owner Jeremy Mast chronicles his experience in growing a fully booked practice and then turning his clinical specialty of treating porn addiction into an online program that scales. Included in this episode:
- How Jeremy got fully booked
- Why Jeremy joined Business Made Human®
- What Jeremy learned in Course Creation Academy
- How Jeremy got proof of concept for his online program
- Why every therapist should be building their own online course or membership site right now
- How he has built and launched his online program
Join Fully Booked by Friday, April 17 at 5 PM EST and get $3,432 in BONUSES: https://go.privatepracticeworkshop.com/fully-booked-training
Join Business Made Human by Friday, April 17 at 5 PM EST and get $3,432 in BONUSES: https://go.privatepracticeworkshop.com/business-made-human
Sign up for a FREE trial of Spruce’s HIPAA-compliant phone and communication system at www.sprucehealth.com/ppw for 20% off your first month when you use the code “PPW20” at checkout.
PornFree home page: https://www.pornfree.life/
PornFree FREE webinar: https://www.pornfree.life/registration-page-7a1e658b-d7f0-4ea9-a1ea-ac5f181a13f5
John lays out 6 easy steps to troubleshoot your private practice marketing, including:
- Set your targets (how many inquiries per week do you need? How long do clients stay on average?)
- Look at what you’re currently doing. Find what’s working, and what’s not.
- Double down on what’s working, cut out what’s not.
- Learn 2 platforms extremely well.
- Get off social media and stop listening to therapists who have the same problems you do.
- Stick to your 2 things until you hit the targets you set.
Join Fully Booked by Friday, April 17 at 5 PM EST and get $3,432 in BONUSES: https://go.privatepracticeworkshop.com/join-fully-booked
Join Business Made Human by Friday, April 17 at 5 PM EST and get $3,432 in BONUSES: https://go.privatepracticeworkshop.com/business-made-human
Sign up for a FREE trial of Spruce’s HIPAA-compliant phone and communication system at www.sprucehealth.com/ppw for 20% off your first month when you use the code “PPW20” at checkout.
John sits down with group practice owner and private practice consultant Gordon Brewer for an open-ended dialogue about all things therapy and private practice. Included in this episode:
- Embracing our failures and setbacks
- Why you have to start with why
- Crafting your vision and mission
- Dealing with crises
- Finding your purpose
- Cultivating gratitude
- The essential characteristics of the most successful private practice owners
Join Business Made Human by Friday, April 17 at 5 PM EST and get $3,432 in BONUSES: https://go.privatepracticeworkshop.com/business-made-human
Join Fully Booked by Friday, April 17 at 5 PM EST and get $3,432 in BONUSES: https://go.privatepracticeworkshop.com/join-fully-booked
Sign up for a FREE trial of Spruce’s HIPAA-compliant phone and communication system at www.sprucehealth.com/ppw for 20% off your first month when you use the code “PPW20” at checkout.
Gordon’s website: http://practiceoftherapy.com/
In this solo episode, John breaks down how to build a Business Made Human® in just 6 easy steps including:
- Start with why (your purpose statement)
- Establish an endpoint (your mission statement)
- Map out how you’ll get there (your vision statement)
- Establish your company values
- Set your ideal income
- Craft your ideal schedule around your ideal income
Join Business Made Human by Friday, April 10 at 5 PM EST and get $3,432 in BONUSES: https://go.privatepracticeworkshop.com/business-made-human
Join Fully Booked by Friday, April 10 at 5 PM EST and get $3,432 in BONUSES: https://go.privatepracticeworkshop.com/join-fully-booked
Get the free private practice email funnel: www.privatepracticeworkshop.com/ck
Sign up for a FREE trial of Spruce’s HIPAA-compliant phone and communication system at www.sprucehealth.com/ppw for 20% off your first month when you use the code “PPW20” at checkout.
In this solo episode, John breaks down exactly how to market your private practice the right way, in just 4 easy steps including:
- Know your audience
- Clarify your message (focus on benefits and outcomes)
- Get paid and organic Google traffic
- Grow and engage your email list
Join Fully Booked by Friday, April 10 at 5 PM EST and get $3,432 in BONUSES: https://go.privatepracticeworkshop.com/join-fully-booked
Join Business Made Human by Friday, April 10 at 5 PM EST and get $3,432 in BONUSES: https://go.privatepracticeworkshop.com/business-made-human
Get the free private practice email funnel: www.privatepracticeworkshop.com/ck
Sign up for a FREE trial of Spruce’s HIPAA-compliant phone and communication system at www.sprucehealth.com/ppw for 20% off your first month when you use the code “PPW20” at checkout.
John sits down with expert digital marketer Matt Headland to talk through exactly how you should adjust your marketing for COVID-19/Coronavirus for your therapy private practice.
COVID-19/Coronavirus Resource List:
https://go.privatepracticeworkshop.com/covid-19-therapist-resource-list
Free Course Creation Masterclass: https://go.privatepracticeworkshop.com/course-creation-masterclass
Sign up for a FREE trial of Spruce’s HIPAA-compliant phone and communication system at www.sprucehealth.com/ppw for 20% off your first month.
Matt Headland’s website: www.mattheadlandmedia.com
Included in this episode:
Website
- Add an "update" banner to your website letting people know you’re currently all online/telehealth. Link this to an announcement
- Make sure you have an announcement page!
-
- Link to helpful sites like the CDC or a relevant blog post from your practice
- Make any necessary forms easy to find and easy to fill out online
Google Ads
- Update existing ads to reflect online therapy/telehealth. Add to the ad copy
-
- Make sure landing pages have banner/announcement about telehealth
- Consider adding in an ad group specific to online therapy, but keep in mind you don’t want to cross-contaminate your keywords; don’t use the same keywords in 2 different ad groups
- Add a Sitelink Extension about Online Therapy
Webinars/Workshops
- Consider hosting guided meditations, support groups, etc. via Zoom. Record and add to website
-
- Invite current clients, promote via Facebook
Therapists, we are facing a time of stress and uncertainty as it relates to running a private practice during this pandemic. The bad news is that this is surely to affect your business, if you haven’t already. The good news is that there are things you can to mitigate its effects and start planning for your upswing in the near future. Tune in to this special episode to hear mine and Dr. Jeremy Sharp’s (of The Testing Psychologist) essential advice and strategies for managing your private practice during the COVID-19/coronavirus pandemic in a live Q&A format, covering topics including:
- How to establish your priorities and create a plan.
-
- Health of you and your family
- Your clinicians’ health
- Your clients’ health
- Your personal finances
- Your business finances
- Don’t make short-term decisions that will have long-term negative impacts.
- Keep in mind regulations in your area could change at any moment, and could require a lockdown. Consider getting ahead of this.
- Decide what to do about your office vs online sessions.
- Draft a practice notice (in resource guide)
- Communicate the plan with your clinicians
- Communicate the plan with clients
- Inquire about insurance reimbursement codes for service location
- If you go online:
- Choose a platform
-
- Spruce
- SimplePractice
- Doxy.me
- VSee
- Zoom
- Ensure clinician setting confidentiality
- Encourage client setting confidentiality
- Telehealth best practices:
- Longer term: have a 3-6 month emergency fund of your expenses + payroll in a business savings or money market account. Do the same for your personal expenses.
- Build additional revenue streams with your added down time (make use of this time + insulate yourself against this in the future)
- It will be ok. Reassure yourself, your staff, and your clients. Step up and be a leader.
COVID-19/Coronavirus Resource List:
https://go.privatepracticeworkshop.com/covid-19-therapist-resource-list
Telemental Health Basic Starter Pack:
https://personcenteredtech.com/tmh/starter/
Sign up for a FREE trial of Spruce’s HIPAA-compliant phone and communication system at www.sprucehealth.com/ppw for 20% off your first month.
Free Course Creation Masterclass: https://go.privatepracticeworkshop.com/course-creation-masterclass
John sits down with writer, LMFT, former group practice owner, and “simplicity strategist” Chrissy Bensen to talk all things:
- Why being real is so important to simplifying
- The carrot that you’re dangling over your head
- Isolation vs community
- The ugly effects of comparison
- How to simplify your life and business
- Why you need to “be seen”
- Why you need to name your values
https://www.engineer-simplicity.com/
Take the free Business Made Human® personal assessment:
https://go.privatepracticeworkshop.com/personal-assessment
Join the free Private Practice Marketing Training Series: https://go.privatepracticeworkshop.com/free-training-series
Sign up for a FREE trial of Spruce’s HIPAA-compliant phone and communication system at www.sprucehealth.com, and use the code PPW20 at checkout for 20% off your first month.
John sits down again with “sidekick”/co-host Matt Headland for another segment-based episode, where they cover:
- Private practice current events
- “Rate my homepage” live website critique
- Marketing hack
- Tech tip
- Quote to ponder
Referenced in the show:
https://www.joinmodernhealth.com/
https://www.creswellcounseling.com/
https://jeremymast.com/
Khalil Gibran: “The obvious is that which is never seen until someone expresses it simply.”
Matt’s website: https://www.mattheadlandmedia.com/
Take the free Business Made Human® personal assessment:
https://go.privatepracticeworkshop.com/personal-assessment
Join the free Private Practice Marketing Training Series: https://go.privatepracticeworkshop.com/free-training-series
Sign up for a FREE trial of Spruce’s HIPAA-compliant phone and communication system at www.sprucehealth.com, and use the code PPW20 at checkout for 20% off your first month.
In a completely new format, John is joined with “sidekick”/co-host Matt Headland for a segment-based episode where they cover:
- Private practice current events
- “Rate my homepage” live website critique
- Marketing hack
- Tech tip
- Quote to ponder
And much more. Don’t miss this episode unlike any other!
Referenced in the show:
- https://jeffersonstreetcounseling.com/
- https://www.millenniallifecounseling.com/
Google Ads Anon Preview Tool:
- https://ads.google.com/anon/AdPreview
Mark Twain: “Eat a live frog first thing in the morning and nothing worse will happen to you the rest of the day.”
Here Counseling: https://herecounseling.com/membership/
Matt’s website: https://www.mattheadlandmedia.com/
Take the free Business Made Human® personal assessment:
- https://go.privatepracticeworkshop.com/personal-assessment
Join the free Private Practice Marketing Training Series:
- https://go.privatepracticeworkshop.com/free-training-series
Sign up for a FREE trial of Spruce’s HIPAA-compliant phone and communication system at www.sprucehealth.com, and use the code PPW20 at checkout for 20% off your first month.
John sits down with private practice owner and Fully Booked alumni Mike Becker to talk about his journey from full-time agency to full-time private practice. Included in this episode:
- Why Mike became a therapist
- Treating addiction in a private practice setting
- How niche is niche enough?
- Creating a practice for your clients, not for yourself
- Why confidence is key
- Why you should embrace failure
Mike’s website: https://www.lighthousetherapysolutions.com/
Mike’s instagram: https://www.instagram.com/lighthousetherapysolutions/
Sign up for a FREE trial of Spruce’s HIPAA-compliant phone and communication system at www.sprucehealth.com, and use the code PPW20 at checkout for 20% off your first month.
John sits down with professional copywriter Megan Kachigan to learn about her 5-step process to copywriting. Megan breaks down each step in an easy, accessible way, so that you can start implementing each step to improve your own copy. The 5 steps include:
- Hook
- Emotional connection
- Proof/objection handling
- Benefits
- Call to Action
Visit Megan's Website.
Get Megan’s Free Social Media Caption Templates here.
Sign up for a FREE trial of Spruce’s HIPAA-compliant phone and communication system at www.sprucehealth.com, and use the code PPW20 at checkout for 20% off your first month.
John sits down with addiction therapist Julia Murtha to talk about what we do in private practice when “life happens,” including:
- How to deal with illness
- How to practice real self-care
- How to communicate personal setbacks with clients
- How to plan financially
Julia’s website:
https://www.plantingseedsrecovery.com/
Sign up for a FREE trial of Spruce’s HIPAA-compliant phone and communication system at www.sprucehealth.com, and use the code PPW20 at checkout for 20% off your first month.
John sits down with 10-year veteran designer and agency owner Joana Galvao to talk all-things-design, including:
- The psychology of design
- The psychology of colors
- Why the order of things matters
- Why Steve Harvey read the Miss Universe winner card wrong
- How people make decisions
And so much more.
Check out Joana’s design team and offerings at:
http://wedesignbrandidentities.com/ppw
Sign up for a FREE trial of Spruce’s HIPAA-compliant phone and communication system at www.sprucehealth.com, and use the code PPW20 at checkout for 20% off your first month.
John sits down with long-time team member and Google guru Matt Headland to talk about what Google really wants, and how you can give it to them. Also included in this episode: common private practice therapist mistakes as it relates to websites and Google.
Sign up for a FREE trial of Spruce’s HIPAA-compliant phone and communication system at www.sprucehealth.com, and use the code PPW20 at checkout for 20% off your first month.
Ever wondered what it’s like to be a podcaster as your full-time job? Look no further than this interview where John extracts from full-time Paris podcaster Oliver Gee what it really takes to grow an audience, monetize a podcast, leverage a platform like Patreon, and so much more. One of the few in-person episodes of this podcast (recorded in Oliver’s studio in central Paris), this is one that you absolutely don’t want to miss.
Oliver’s website:
https://www.theearfultower.com/
John being interviewed on the Earful Tower: https://theearfultower.com/2019/08/01/five-culture-shocks-youll-face-in-paris/
Sign up for a FREE trial of Spruce’s HIPAA-compliant phone and communication system at www.sprucehealth.com, and use the code PPW20 at checkout for 20% off your first month.
John sits down with clinical psychologist and marketing wiz Dr. Connor McClenahan in the Los Angeles area to talk all things community vs isolation, scarcity vs abundance, how to rethink marketing, and much more.
Sign up for a FREE trial of Spruce’s HIPAA-compliant phone and communication system at www.sprucehealth.com, and use the code PPW20 at checkout for 20% off your first month.
Connor is best known for helping therapists knock it out of the park with video marketing. He founded Cupla Media with his twin brother Brendan to help therapists engage with new clients through video, and believes in making marketing relational, rather than grabby. Connor also owns a group practice in Downtown Los Angeles.
www.cuplamedia.com
www.herecounseling.com
In an episode quite different from all the others, John is interviewed by the full-time podcaster, an Australian in Paris, Oliver Gee from The Earful Tower. In this episode, John fields personal questions from Oliver (and a few listeners) about what really happens behind the scenes and what John’s daily life in Paris really looks like.
John’s episode on The Earful Tower talking about culture shocks in Paris: https://theearfultower.com/2019/08/01/five-culture-shocks-youll-face-in-paris/
The Earful Tower on iTunes: https://podcasts.apple.com/us/podcast/the-earful-tower/id1227316154
Join Course Creation Academy: www.privatepracticeworkshop.com/joincca
In an episode slightly non-traditional for this show, John sits down with Certified Financial Planner to talk all things money, including:
-
How Mark got out of 6-figures of debt
-
Why Mark thinks traditional financial planning has completely failed
- How to choose a financial advisor
- How to make good personal and business financial decisions
- Why you should have an “opportunity fund”
Mark Willis is a man on a mission to help you think differently about your money, your economy and your future. After graduating with six figures of student loan debt and discovering a way to turn his debt into real wealth as he watched everybody lose their retirement savings and home equity in 2008, he knew that he needed to find a more predictable way to meet his financial objectives and those of his clients.
Mark is a Certified Financial Planner, a two-time #1 Best Selling Author and the owner of Lake Growth Financial Services, a financial firm in Chicago, Illinois. Over the years, he has helped hundreds of his clients take back control of their financial future and build their businesses with proven, tax-efficient financial solutions. He specializes in building custom-tailored financial strategies that are unknown to typical stock-jockeys, attorneys, or other financial gurus.
As co-host of the Not Your Average Financial PodcastTM, he shares some of his strategies for investing in real estate, paying for college without going broke, and creating an income in retirement you won’t outlive. Mark works with people who want to grow their wealth in ways that are safe and predictable, to become their own source of financing, and create tax-free income in retirement.
Register now for the LIVE webinar November 22 on How to Create and Launch an Online Course to Generate Hundreds or Thousands of Extra Income Every Month:
www.privatepracticeworkshop.com/launch
In this solo episode, John offers a bit of inspiration/motivational coaching to everyone in order to help you deal with fear and anxiety as a therapist and business owner. Then, John shares his 3 best tips for dealing with fear and anxiety.
John shares what he learned and took away from attending Chris Ducker’s Youpreneur Summit in London for online entrepreneurs over this past weekend, including key lessons from speakers including Todd Herman, JJ Virgin, Lou Mongello, Hal Elrod, and more.
Register now for the LIVE webinar November 22 on How to Create and Launch an Online Course to Generate Hundreds or Thousands of Extra Income Every Month:
www.privatepracticeworkshop.com/launch
Rise of the Youpreneur book by Chris Ducker:
https://amzn.to/2X5DZTC
The biggest threat to a private practitioner is the fact that we’re trading time for money. In other words, when we’re not in the chair, and a client isn’t on the couch, we’re not making money (unless in the case of a group practice, etc.). That means that therapists today need to build additional revenue streams to make money even when they’re not in session. You can do that through turning your passions into products--and you might be surprised that it's easier than you think.
Register now for the LIVE webinar November 22 on How to Create and Launch an Online Course to Generate Hundreds or Thousands of Extra Income Every Month:
www.privatepracticeworkshop.com/launch
If you’ve ever thought about starting any sort of online business or “side hustle” like an online course, membership site, consulting practice, podcast, affiliate marketing, etc., then now is the time to do it. In this episode, John explains why, reflects on his journey in getting to where he is today, and offers some insight into how and why you should get started with your big idea now, rather than later.
Get more clients consistently (Free training): www.privatepracticeworkshop.com/getclients
If you’ve ever thought about sharing what you’ve learned about private practice with other therapists, then this is the episode for you. In this solo episode, John pulls back the curtain on exactly how he became a private practice consultant, and the simple steps you can take if you want to become one too. Also included in this episode:
- How John became a consultant
- When you can start consulting
- The one thing that changed everything for John
- Eight simple steps to kickstart your consulting business in 30 days or less
Get more clients consistently (Free training): www.privatepracticeworkshop.com/getclients
Apply for the new coaching group: http://bit.ly/2LVVKRq
John sits down with client and mastermind group member Celeste Osborne to hear about her journey from full-time agency work to full-time, thriving private practice in Houston, TX. Included in this episode:
- How Celeste started seeing clients even without an office
- Why Celeste decided to become a therapist
- How Celeste invested in herself (and how it’s paid off)
- How Celeste overcame a big early setback
- Celeste’s biggest advice for therapists in private practice
Get more clients consistently (Free training): www.privatepracticeworkshop.com/getclients
Celeste’s website: https://rhchouston.com/
Apply for the new coaching group: http://bit.ly/2LVVKRq
In this episode, John breaks down the 6 most important things he’s learned about business since starting and growing 5 businesses since 2012. Included in this episode is everything that John wishes he knew when he started, and the most important pieces of wisdom he relies on to run his businesses today, including:
- Business solves a painful, urgent problem
- Relationships ensure a future-proof business
- Marketing is about connection, empathy, and making a compelling argument
- Scale matters
- Vision matters
- You have to keep trying to “do more good” while also making more money
Join Purpose Driven Practice:
https://www.privatepracticeworkshop.com/pdp
John sits down with LMFT, Brazilian jiu-jitsu brown belt, and San Francisco private practitioner Brad Smallwood to hear about his journey from non-profit leader to profitable private practice. This episode is full of real-life advice and stuff that you can take action on right away.
Get more clients consistently (FREE training): www.privatepracticeworkshop.com/getclients
Brad’s website:
http://bradfordsmallwood.com/
Apply to join Purpose Driven Practice:
https://www.privatepracticeworkshop.com/purpose-driven-practice
Have you hired new clinicians for your group counseling practice and wondered, “am I doing this right?”
Look no further than this episode to learn the most critical components of hiring the right therapists to join your group private practice, including:
- Initial recruiting tips
- Phone screening interview tips
- In-person interview tips
- Leveraging your current clinicians
- 2 different kinds of a hire
- Giving yourself an out (probationary period)
- The importance of onboarding and mission, vision, and values
FREE training on how to get new clients consistently: http://privatepracticeworkshop.com/getclients
Ever wondered whether you should hire a virtual assistant, or how to be successful when you do? If so, then this is an episode you absolutely don’t want to miss. Uriah Guilford, owner of the Productive Therapist virtual assistant company, sits down with John in this episode to talk all about:
5 benefits of having an amazing virtual assistant:
- Enjoy your work more - Delegate tasks you don’t like or are not particularly good at
- Make more money - Free up your time to focus on income-generating activities
- Avoid burnout - Escape the hustle, i.e. superhero syndrome and being too busy
- Keep your clients happy - Improve customer service for clients
- Take more vacations - Make it possible to take vacations while your business runs efficiently
Tips on working effectively with a virtual assistant
- Excellent communication is a must
- Use technology efficiently
- Delegate the outcomes - avoid getting stuck in the deciding trap
- How to deal with problems when it’s not going well
Freebie: Virtual Advantage Online Course
https://productivetherapist.teachable.com/p/virtual-advantage/
Apply to join Purpose Driven Practice:
https://www.privatepracticeworkshop.com/purpose-driven-practice
In this episode, John details why he moved to Paris, France, and the ways in which it has influenced and changed him so far. Also included in this episode:
- A peek behind the curtain
- What is has been like having sold his group practice
- How living in Paris has changed him
- What it’s like to be fully remote
- What it’s like to lead a remote team
John being interviewed on the Paris podcast: https://theearfultower.com/2019/08/01/five-culture-shocks-youll-face-in-paris/
Thinking of leaving your group practice and launching your own? Or, are you a group practice owner who wants to be prepared for if and when a clinician leaves your practice to start their own? If so, then this is the episode for you, where you’ll learn:
- How to communicate your plans
- Why you need to review your contract first
- How much notice to give
- The things you should do while you’re still at the group practice
- How to set and communicate your timeline
FREE training on how to get new clients consistently: http://privatepracticeworkshop.com/getclients
Want to make passive income without writing your own book, building your own course, or building an entirely new business? Look no further than affiliate marketing. In this episode, John breaks down the essentials of affiliate marketing and how therapists can use it to make passive income right away. Included in this episode:
- What is affiliate marketing?
- Is affiliate marketing ethical?
- How to get started with affiliate marketing
- Four affiliate marketing hacks
FREE training on how to get new clients consistently: http://privatepracticeworkshop.com/getclients
This is an episode unlike any other. John Harrison was last on the show back in episode 22 (dang, so long ago!) where we talked about “Money, Meaning, and Aliens.” This time, we had another open-form conversation that went deep pretty fast. We talked about things including:
- How to deal with not getting closing sessions with clients
- How to face our need for control
- How to deal with oversensitivity
- The role of the therapist
- What is therapy
- And so much more...
FREE training on how to get new clients consistently: http://privatepracticeworkshop.com/getclients
John Harrison is a licensed mental health counselor and certified Relational Life Therapist. He has extensive experience working with men while serving as an Army officer, as a therapist at the VA hospital, and as a marriage therapist. He is a proud father of 2 young girls. He owns Life Made Conscious located in Cincinnati, Ohio and is the host of the True Calling Project podcast.
https://www.lifemadeconscious.com/
What if you could make an extra $500, $1,000, or $2,000 per month teaching what you already know? In this episode, John reveals all the secrets behind his early unsuccessful course launches, followed by the hard lessons learned that make his future launches big, profitable successes. If you’re even a little bit curious about launching your own online course, this episode is for you. Included in this episode:
- Why most therapists fail at online courses
- How to determine what your course should be about
- 6 steps to online course success
If you’re interested in being a beta tester and learning from John how to make your first course launch a huge success, shoot him a quick email right now at john@privatepracticeworkshop.com
FREE training on how to get new clients consistently: http://privatepracticeworkshop.com/getclients
John sits down with Fully Booked™ alumni Dr. Lara Davis from Orlando, FL to hear about her journey in growing leaving a group practice and growing her private practice from the ground up. Lara shares exactly what she did to not only set up the foundational systems and processes for her business but how to get new clients consistently online.
Learn more about Fully Booked™:
www.privatepracticeworkshop.com/getclients
Get a FREE home page review from Lara:
http://privatepracticeworkshop.com/lara
https://drlaradavis.com/
Dr. Lara Davis is a Licensed Psychologist practicing in Orlando, FL. She specializes in working with young adults aged 18-35 who struggle with feeling anxious, overwhelmed, unfulfilled and want to feel calm, confident, and empowered.
John breaks into a new topic for this show by covering how to develop effective personal finance habits for successfully growing wealth. This is based on the common parallels between business finance habits and personal finance habits. After this episode, you’ll walk away with an understanding of: 1. The simple economics of money 2. Why therapists struggle with money 3. Why you should cut up all your credit cards right now 4. Why you should hire help with your money 5. How to actually save (and therefore grow wealth)
Work with us: www.privatepracticeworkshop.com
John tackles a highly contested topic in the private practice world: niching down. With all of the varying thoughts and opinions out there, John breaks down the truth about niching down and much more, including:
- How to be just niche enough
- How to figure out your website conversion rate
- How to determine whether your nice is too narrow
- What to do if your niche is too narrow
Work with John: www.privatepracticeworkshop.com
John is back from a podcast hiatus with some exciting updates, a new vision for the podcast, a listener shout-out, and an action-packed episode outlining exactly what he would do if he had to start a private practice all over again.
By the end of this episode, you’ll walk away with:
- The things he would ignore
- The 3 books he would read
- The habits he would form
- Where he would spend his money
Books mentioned in the show:
- Total Money Makeover by Dave Ramsey
- Blue Ocean Strategy
- The Personal MBA
- The Gift of Therapy by Irvin Yalom
Work with John: www.privatepracticeworkshop.com
In this episode, John sits down with guest favorite Laura Long to talk all things money mastery, and what success in private practice really means. Also included in this episode:
- How to finally give up control
- What to spend money on
- How to trust your business
- How to figure out what success means to you
- How to and how much to pay yourself
We’re taking a short break from the podcast, so make sure to hit “subscribe” wherever you’re listening so that you can be notified right away when we re-launch on July 17.
Apply to work with John now: www.thejohnclarke.com/workwithme
In this solo episode, John helps you decide whether and where you should be listed online in the first place and then walks you through exactly what to do when you get a negative review on one of your online listings, including:
- Step back from the situation
- Decide what impact responding to the review would have
- Consult with trusted colleagues
- Trust that it makes your listing more trustworthy
- Bury it with positive reviews
Apply to work with John now: www.thejohnclarke.com/workwithme
In this solo episode, John shares 8 tips for what to do when you’re stuck in your business or the creative process, including:
- Step back from your business
- Remember why you’re doing what you’re doing
- Revisit your vision
- Reconnect with your why
- Give it time
- Don’t force creativity
- 80/20 your efforts
- Ditch “perfect” for “good enough” once and for all
Ready to get Fully Booked?
www.thejohnclarke.com/workwithme
Group practice owner Stephanie Cook joins the show to talk about how to be the boss of yourself. Also included in this episode:
- How to bring your partner into your business
- Having a partner who is also a business owner
- When the check engine light of your business has been on for a while
- How coaching helped
- How KPIs helped
- How to make friends with your numbers
Group practice owner and brain expert Amy Fortney Parks joins the show to talk about how she found success in private practice and beyond.
Also included in this episode:
- How teaching is like sales
- How to become a speaker
- How to grow your expertise
- How to grow your email list
- Leveling up your mindset
- Dealing with anxiety once and for all
- Learning from others outside the industry
Visit Amy’s website: https://www.thewisefamily.com
Book a strategy call with John: www.thejohnclarke.com/workwithme
John interviews Dr. Hilary Mandzik on how she got Fully Booked in her Cary, NC private practice. Included in this episode:
- How Hilary created a tagline
- How Hilary created a killer website
- How Hilary overcame the shiny-object syndrome
- How Hilary became her own manager
- How Hilary gets new clients
This is a short and extremely informative interview that you simply don’t want to miss.
https://www.hilarymandzik.com/
Are you ready to get Fully Booked?
www.thejohnclarke.com/workwithme
In this solo episode, John walks you through 8 simple steps to start an online business in 30 days or less.
- Make a list of painful problems in the lives of other people
- Teach what you already know, and charge at least 2x your clinical rate for it
- Make a simple landing page that speaks to the before and after of your offering
- Start posting somewhere every day for 5 days per week and give them a call to action (stake your claim and don’t apologize for it)
- Gather testimonials from your first customers and add them to your landing page
- Grow your email list, double your content and start thinking about scale
- Do enough consulting or done-for-you services to eventually scale into a product or course
- Teach someone else everything you just learned
Ready to get Fully Booked?
www.thejohnclarke.com/workwithme
John reflects on his experience over the past few months of selling his group counseling practice, including how he planned for this since 2013, some mistakes he made along the way, some things he got right, and the valuing and selling process itself. Have you ever thought about what your business would be worth, or whether anyone would ever want to buy it? This is an episode for every therapist in private practice. New Business Made Human coaching group launches April 18 and it’s almost sold out.
Apply now: www.thejohnclarke.com/bmh
Financial coach Lynne Somerman joins the show to talk all things money, including the (over) glorification of scale, how therapists go broke, the roots of therapists’ money issues, why you need a budget, and how to make your money work for you.
Contact Lynne: https://lynnesomerman.com
Apply to be part of our new mastermind group: privatepracticeworkshop/bmh/
Solo practice owner Marianne Daugherty joins the show to talk about helping women in midlife thrive, how persistence is key, how she overcame doubt, and how she blocks out the noise. Also included is Marianne’s best advice for every therapist in private practice.
Internationally-known serial entrepreneur Chris Ducker joins the show to talk about the power of building a personal brand, why people want to do business with other people, not a company, Chris’s incredible journey into entrepreneurship, and Chris’s wisdom that he wants to share with every business owner. As the biggest guest this show has ever hosted, this is an episode you absolutely don’t want to miss.
www.chrisducker.com
www.youpreneur.com
www.thejohnclarke.com/strategysession
Dr. Adam Mathews joins the show for a twisting and turning open conversation with John about things like embracing your struggle, early lessons as a therapist working difficult jobs, rethinking how we help clients and different definitions of healing, dealing with imposter syndrome, and much more.
Learn more about Adam: www.mathewscounseling.net
Listen to Adam's podcast: http://foreplayrst.com
Book a strategy session with John: www.thejohnclarke.com/strategysession
In this episode, John interviews NYC-based private practitioner Diane Brennan about how she found success, what it is like as a second-career therapist, and how she has surrounded herself with all of the right support along the way. Book a Strategy Session with John: https://calendly.com/johnclarke/strategy-session
Erika Miley, a sex therapist in private practice, joins the show to talk about her journey into becoming a sex therapist, how to find your niche, and how to find a niche that will make you money.
https://erikamiley.com/
www.thejohnclarke.com/strategysession
Marie Fang of PrivatePracticeSkills.com joins the show to talk about the culture of academia and private practice, the anxiety therapists face as business owners, how to create stellar content, and the dream of launching a successful side hustle. Follow her Youtube Channel: https://www.youtube.com/channel/UCQikIOuT7ZqLcyUJOEMq1mQ
www.privatepracticeskills.com
www.thejohnclarke.com/strategysession
In this episode, John sits down with Portland, OR therapist Jeffrey Peyton to learn about Jeffrey’s journey into private practice, the importance of a clear niche, and loving your thriving solo practice amidst all the pressure to grow into a group practice.
www.thejohnclarke.com/strategysession
Joe Sanok of Practice of the Practice joins the show to talk about the myths behind “aha” moments and big ideas, and the 5 stages of forming and launching your own big idea as a therapist in private practice.
www.practiceofthepractice.com/resources
www.thejohnclarke.com/strategysession
www.sprucehealth.com/john for 20% off your first year
David Morgan joins the show to talk about his journey through 18 years of private practice and the evolution of his new program, Anger Management U. Also included in this episode:
- David’s lineage of business owners
- How hard work pays off
- Transitioning from solo to group practice
- Niching down
- Repurposing your content
- Launching a passion project
- Developing an additional, scalable revenue stream
- Having a greater impact
www.thejohnclarke.com/strategysession
www.angermanagementu.com promo code JOHN for 30% off
www.sprucehealth.com/john for 20% off your first year
Kelly Higdon of Zynnyme joins the show to talk about how to design your business around your life, how to take more time off, and being “truly” busy. Also included in this episode:
- How to prepare for maternity leave
- How to talk to other therapists about your fees
- Our limiting narratives around money
- Why you need a budget
- How much money is enough?
www.kellyhigdon.com
www.zynnyme.com
www.thejohnclarke.com/strategysession
Former coaching client Jeremy Mast joins the show this week to talk about:
- How to grow a completely new practice
- What to look for in a new market
- Mindset before marketing
- Building a personal brand
- Jeremy’s advice for every therapist
www.jeremymast.com
www.thejohnclarke.com/strategysession
www.sprucehealth.com/john for 20% off your first year
Dr. Amber Lyda joins the show to talk all things internet in this episode, including why you should Google yourself. Also included in this episode:
- How to separate your personal and professional social media profiles
- Getting judged by other therapists
- The gray of the internet
- Anonymity vs confidentiality
www.dramberlyda.com
www.thejohnclarke.com/strategysession
www.sprucehealth.com/john for 20% off your first year
John reflects on the many lessons learned in life and business in 2018 and shares his vision for 2019.
www.sprucehealth.com/john for 20% off your first year
www.thejohnclarke.com/strategysession
Owner of CreateMyTherapistWebsite.com Daniel Fava joins the show this week to talk about the power of simplicity in web design and other topics including:
- Getting clear on who you serve
- Why good design always converts
- How to get more visibility
- Whether you should build your own website
www.createmytherapistwebsite.com/viplibrary
www.thejohnclarke.com/strategysession
www.sprucehealth.com/john for 20% off your first year
In this episode, Laura Long joins the show again for a healthy dose of antics, followed by an array of topics including:
- Mindset mastery
- How to set your fees
- Why people fail
- How your ideal client is you
- Removing mental blocks
- The truth about marketing
www.yourbadasstherapypractice.com
www.thejohnclarke.com
www.sprucehealth.com/john for 20% off your first year
When it comes to the finances of your practice, do you know your numbers? Greg Higdon joins the show to talk bookkeeping basics, including: 1. What is a profit and loss statement and why you need one 2. Reconciliation 3. When you earn more you spend more 4. Maximizing your profit 5. How to survive the summer slump 6. What to do with your receipts
www.sprucehealth.com/john
www.growthebooks.com
In this short solo episode, John elaborates on the conversation we had last week about fees and reflects on some input received from listeners on how they set and raise their fees.
www.thejohnclarke.com/strategysession
In this episode, John and Jeff have a little too much fun talking about the future of technology and therapy, artificial intelligence, virtual reality, chatbots, and how to build an online counseling practice ranking on Google in 2 states. Sign up for Therapyden for free: www.therapyden.com www.jeffguentherlpc.com
To apply to work with John go to:
www.thejohnclarke.com/workwithme
John checks in from San Francisco again and then answers 3 listener questions, including:
- Should you base your fee on how many years you have been licensed?
- how can the concept of a sales funnel apply to a counseling practice?
- What tips do you have to help people stay on your website longer?
www.thejohnclarke.com/workwithme
Wedding photographer Sean Cook know what clients really want. In this episode, he shares the many realizations he’s had along his journey in building a business, a service, and a brand that people rave about.
http://thejohnclarke.com/workwithme
http://seancookweddings.com/
In this solo episode, John walks you through some concrete exercises to help you master your mindset so that you can achieve more in your life and business.
www.thejohnclarke.com/workwithme
Rachel Thomas is a former business coaching client of John’s and joins the show today to talk about:
- How to elevate your brand
- How branding takes your business to a whole new level
- How to be yourself in your brand
- How to develop a business owner mentality
- How coaching helped Rachel make more money
www.thejohnclarke.com/workwithme
www.therapywithheart.com
John sits down with one of his business coaching clients to talk about how Martine achieved a lot of growth in a short period of time, when and how to hire a virtual assistant, how to make decisions and solve problems in private practice, and the psychology of practice building.
5 Steps to Fully Booked training program:
www.thejohnclarke.com/fullybooked
Practice Solutions:
www.practicesol.com/john
In this episode, John shares 10 passive income ideas for therapists in private practice, ranked from most passive to most active. John’s list may surprise you.
Practice Solutions:
www.practicesol.com/john
In this episode, John chats it up with Dr. Amber Lyda from the Online Therapists Group around topics including:
- Investing time vs money
- When and how to outsource
- Digital strategy simplified
Also included in this episode: a healthy dose of nonsensical topics like wearing 1 earring at a time, belly button piercings, piercing your own ear in math class, and more.
Register for the free online workshop: www.thejohnclarke.com/simple
Practice Solutions: www.practicesol.com/john
John checks in from Portland, Oregon and shares six concrete steps on how to become an influencer in any arena.
Register for the free online workshop:
www.thejohnclarke.com/simple
Practice Solutions:
www.practicesol.com/john
Matt Milloway from Unconditional Media joins the show this week to talk about therapists’ most dreaded topic: search engine optimization (SEO). Included in this episode:
- How to get Google’s trust
- How to maintain your position once you’re ranking well
- What to do if you’re just starting out
- When to hire an SEO professional
Practice Solutions: www.practicesol.com/john Get Seen Summit:
www.getseensummit.com
Digital Marketing Made Simple:
www.thejohnclarke.com/simple
John shares his reflections after his weekend in Philly for the Get Seen Summit. Then, he shares some nuggets of digital marketing from each of his Google Ads team members from Unconditional Media. Also, he deals with the cat hair that keeps getting stuck to his microphone.
“Free lunch Wednesdays”:
www.thejohnclarke.com/yum
Practice Solutions:
www.practicesol.com/john
Facebook group:
www.thejohnclarke.com/fbgroup
Course interest list:
www.thejohnclarke.com/simple
Matt Headland from Unconditional Media joins the show this week to talk about Google Ads (formerly Google AdWords) basics, the elements of a successful campaign, and four questions every therapist should ask themselves.
Practice Solutions: www.practicesol.com/john Get Seen Summit:
www.getseensummit.com
Digital Marketing Made Simple:
www.thejohnclarke.com/simple
In this episode, John reflects on a weekend in Asheville spent with therapists and fellow practice coaches, and then answers 3 listener questions, including:
- Where can I find clinicians to join our group practice?
- MailChimp 101
- What is the best way to use Instagram?
Practice Solutions: www.practicesol.com/john Get Seen Summit:
www.getseensummit.com
Digital Marketing Made Simple:
www.thejohnclarke.com/simple
Another fun one with the one only Jeff Guenther from Therapyden.com.
Included in this episode:
- 20 rules for selling things to therapists
- How to become an amazing blogger
- How to create a valuable product and test it
- Why you should give everything away
- How Therapyden is different
Go here to find out more about Therapyden: www.therapyden.co
Written and directed by John Clarke
Produced byLaura Correa
John talks about how he’s handled some haters recently, how to master your mindset, and answers some listener questions, including:
- Not knowing where to start. Building personal motivation to start. And creating follow-up systems to determine what is the most effective.
- Wondering what marketing to curb and how best to do it without falling off the grid while in my third trimester, and how to plan for my return after several months of maternity leave.
Practice Solutions: www.practicesol.com/john Get Seen Summit:
www.getseensummit.com YouTube channel:
www.thejohnclarke.com/youtube
Facebook group:
www.thejohnclarke.com/fbgroup
Digital Marketing Made Simple:
www.thejohnclarke.com/simple
CREDITS: Written By: John Clarke Produced by: Laura Correa
Get all your billing questions answered and then some in this episode with Jeremy Zug of Practice Solutions. Included in this episode: 1. How Jeremy started his company 2. The different models of group practice ownership and how they impact billing and profitability 3. The power of KPIs in billing, including your accounts receivable, contracted rates, denials, rejections, and cash rates 4. How to think like an insurance company 5. When to hire a biller
www.practicesol.com/john www.getseensummit.com CREDITS: Written By: John Clarke Produced by: Laura Correa
John checks in after a weekend in Nashville, TN with his own mastermind group, and then answers listener questions including:
- How do you convert ads or Facebook content into your email list?
- What’s the most important thing to work on if you’re overwhelmed and starting from the ground up with 0 clients?
- What marketing strategy would you use for a medium/ large practice with multiple locations and lots of specialties and 10+ therapists. Do you pick a few things to highlight? Or Highlight our brand slogan and ideal clients common points?
- How do I inject myself with motivation and confidence to write something?
Click here to work with Practice Solutions: www.practicesol.com/john
Sign up for the Get Seen Summit: www.getseensummit.com
Submit your questions to be answered on the podcast: www.thejohnclarke.com/fbgroup
CREDITS: Written By: John Clarke Produced by: Laura Correa
In this episode, learn from million dollar practice owner Kasey Compton on building solid company culture. Also in this episode: 1. how to grow at the right rate 2. Your first 5 hires 3. How to find the right people 4. How to let employees go
Register for the Get Seen Summit, an in-person digital marketing event October 19, at www.getseensummit.com CREDITS: Written By: John Clarke Produced by: Laura Correa
John checks in after a weekend in rural Appalachia and then answers listener questions including how to get more traffic to your website, how to market groups, and how to organize your content when you offer multiple services like mentoring, therapy, and coaching.
Meet me in Philadelphia October 19 for the Get Seen Summit, along with digital marketing experts Katie Keates-May, Ernesto Segismundo, and Uriah Guilford.
Register for the Get Seen Summit, an in-person digital marketing event October 19, at www.getseensummit.com and now, earn 6 CEUs when you attend. Get $200 off until midnight tonight.
CREDITS:
Written and Directed By: John Clarke
Produced by: Laura Correa
Meet me in Philadelphia October 19 for the Get Seen Summit, along with digital marketing experts Katie Keates-May, Ernesto Segismundo, and Uriah Guilford. In this episode Katie breaks down: 1. The function of Facebook and how to use the platform successfully for private practice 2. How to set up your Facebook Ads funnel 3. How to perform split testing 4. How to think like the algorithm
Register for the Get Seen Summit, an in-person digital marketing event October 19, at www.getseensummit.com. Tickets are limited!
https://www.becomeagroupguru.com/
CREDITS:
Written and directed by John Clarke
Produced by Laura Correa
Meet me in Philadelphia October 19 for the Get Seen Summit, along with digital marketing experts Katie Keates-May, Ernesto Segismundo, and Uriah Guilford. In this episode, I check in after a stormy weekend in Charlotte and share my new digital strategy roadmap for therapists. 1. Killer website (logo, colors, images, tagline, copy, and CTAs) 2. Crush all 3 pillars of the Google game 3. Steadily build your email list 4. Start to incorporate brand awareness 5. Track and diagnose issues using your KPIs
Register for the Get Seen Summit, an in-person digital marketing event October 19, at www.getseensummit.com. Tickets are limited!
CREDITS:
Written and Directed By John Clarke
Produced byLaura Correa
Alison Pidgeon from Practice of the Practice is on the show today to share what she sees the most successful private practitioners doing in building their businesses, including:
- Money Mindset
- Worry of hurting other people’s feelings
- Hiring the right people
- Getting distracted by new ideas
- Being held back by fear
If you want to contact Alison you can reach her at alison@practiceofthepractice.com
CREDITS:
Written By: John Clarke
Produced by: Laura Correa
John checks in from Portland, shares updates about the Business Made Human groups, and answers listener questions: 1. How introverts market themselves and how I can make the best marketing decisions that I can afford. 2. Balancing profitability of the company with paying therapists a good wage 3. How to attract millennials since they aren’t searching “Therapy for young professionals (millennials).” Sooo How to let them know there is a niche of therapists out there for them. 4. Where to get consistent referrals without saying “I treat everything!” 5. I am super anxious about meeting with local doctors to build relationships and collaborate. I don't even know where to begin.
www.thejohnclarke.com/fbgroup
www.thejohnclarke.com/workwithme
www.getseensummit.com
CREDITS:
Written By: John Clarke
Produced by: Laura Correa
This week we’re hanging out with the always-entertaining Laura Long from Your Badass Therapy Practice. Shenanigans and curse words included, as always.
Also included in this episode:
- How to be yourself
- How to care about what the right people think
- How to deal with haters
CREDITS:
Written By: John Clarke
Produced by: Laura Correa
Jake Kramer is the ultra-talented web designer and developer who created the John Clarke website itself. In this week’s episode, Jake talks about how good design solves problems.
Also in this episode:
- The web design process
- How to get clear on who you are and what you offer
- How you’re perceived is how you’re receive
- Using Story brand to transform your website
- What to look for in a great logo
- How to build your visual brand
- Common website mistakes
- Easy ways to make your website better today
Get your own high caliber, custom website and mention that you heard about Artillery Media through our show:
www.artillerymedia.com
Books mentioned:
Built to Sell
Building a Storybrand by Donald Miller
CREDITS:
Written By: John Clarke
Produced by: Laura Correa
In this episode, John chronicles his journey to becoming a therapist, outlines his therapeutic orientation, and then answers a handful of listener questions.
Apply for the Business Made Human mastermind community: www.thejohnclarke.com/workwithme
Submit your questions in the Facebook group: www.thejohnclarke.com/fbgroup
Special thanks to our Facebook Page members whose questions were answered in this episode!
CREDITS:
Written By: John Clarke
Produced by: Laura Correa
In another episode in a league of its own, John Israel chronicles how he became a “gratitude salesman” and eventually founded www.mrthankyou.com where he has facilitated over 3,400 thank you cards being sent worldwide. Just because. Also in this episode:
-
How to embody your personal values in your business
-
John’s mission to elevate (and quantify) the level of gratitude on the planet
-
How to make gratitude a habit
-
How to appreciate someone that you don’t know
Books:
- Start with Why by Simon Sinek
CREDITS:
Written By: John Clarke
Produced by: Laura Correa
In this episode, John shares more observations from his time in Paris, talks about how Paris street vendors could 10x their sales, and then answers listener questions.
Apply for the Business Made Human mastermind community: www.thejohnclarke.com/workwithme
Submit your questions in the Facebook group: www.thejohnclarke.com/fbgroup
Watch the Paris video and subscribe on YouTube:
www.thejohnclarke.com/paris
CREDITS:
Written By: John Clarke
Produced by: Laura Correa
This is an episode unlike any other, where Beth Medina introduces the practice of brainspotting and how it can create transformation in our work and in our lives. Also in this episode:
-
EMDR vs brainspotting
-
John’s EMDR story as a patient
-
Beth demonstrating brainspotting on John
-
Using brainspotting to remove blocks about business
- How to self-spot
www.bethmedina.com
CREDITS:
Written By: John Clarke
Produced by: Laura Correa
In this episode, John checks in from Paris, France and then talks all about:
- The importance of community
- My community-based background
- Creating community for yourself
- Feedback I’ve received lately: BMH, being real, not showing off, having a clear message, being an influencer
- Being rich vs time-rich
- The 3 pillars of marketing:
- Clear message
- The right audience
- Closing the deal
The Get Seen Summit in Philly is on Friday October 19, only 2 days left of early-bird pricing. Don't miss the Free webinar tomorrow: www.thejohnclarke.com/getseenwebinar
Be part of the Business Made Human group level 1, we still have open slots, apply at https://thejohnclarke.com/workwithme/
Get the book: The 4 - hour workweek by Timothy Ferriss.
CREDITS:
Written By: John Clarke
Produced by: Laura Correa
We welcome a very special guest, the CEO of SimplePractice, Howard Spector. We get to know Howard on a personal level, as he chronicles his journey through multiple careers, becoming a therapist, and launching and scaling SimplePractice into the company that it is today. Also included in this episode:
- How to know if you have a good idea for a new business
- How to have a business mindset
- How to use your intuition to make business decisions
- Howard’s epiphany moments
- How Howard deals with fear
Go to ter.li/simple to sign up for a free 30-day trial.
Because running your practice should be Simple, so you can do the work that really matters.
CREDITS:
Written By: John Clarke
Produced by: Laura Correa
John shares lessons learned after a meaningful week guiding therapists at Slow Down School, wonders aloud about whether a lake can really have waves, gets attacked by his cat, and more, including:
-
The power of slowing down
-
The importance of friends
-
How to become an influencer
-
Redefining your mission and values
-
Future of UM and John’s work
- Working with therapists in person
Download the free copywriting guide, and apply to work with John and his team at www.thejohnclarke.com
CREDITS:
Written By: John Clarke
Produced by: Laura Correa
Amber Lyda might rival Laura Long for podcast guest of the year at this rate. In this episode, Amber and John engage in some ridiculous side discussions about things like Olympic weightlifting, how much we hate CrossFit, adult walkie-talkies, Amber’s over-the-top obsession with erasable markers, and more. Also included in this episode are Amber’s concrete tips for building an online therapy practice the right way:
- Tell everyone you know
- Offer a free consult
- Put out helpful, authentic content
- Do an “ask me anything” on Reddit
- Find places online that are a "values" match for you
- Connect with your clients’ other providers
- Approach everything with an attitude of service
- Be excited about what you’re doing
www.amberlyda.com
Join Amber’s facebook group
Written By: John Clarke
Produced by: Laura Correa
Marketing Specialist: Mahfuz Ahmed
In this episode, John shares some big news about the launch of his new personal brand, and the end of the Private Practice Workshop era. John talks more about finding his voice, dealing with haters, navigating identity issues, and his hopes and dreams for the future. John renews his promise to therapists in private practice, and to the industry. This is is an episode you really don’t want to miss.
This episode is sponsored by SimplePractice. SimplePractice is an all in one platform where you can schedule appointments, use paperless intakes, file insurance claims, and meet with clients remotely using our integrated Telehealth system.
Go to ter.li/simple to sign up for a free 30 day trial.
Because running your practice should be Simple, so you can do the work that really matters.
CREDITS:
Written By: John Clarke
Produced by: Laura Correa
Kelly Higdon is with us again this week. Kelly helps entrepreneurs and business leaders to take their business to the next level. On today’s episode Kelly and John are talking about all the key things you need to have in mind before scaling your private practice. Also John tells us about why he decided to open a group practice.
Keep listening to find out how to be sure if you are ready to scale:
- Do you know what you want?
- Are you ready to do the math?
- Are you sure your processes are in place and working?
- Is your business consistent and has it been consistent for over a year?
This episode is sponsored by SimplePractice. SimplePractice is an all in one platform where you can schedule appointments, use paperless intakes, file insurance claims, and meet with clients remotely using our integrated Telehealth system.
Go to T-E-R-dot-L-I/Simple to sign up for a free 30 day trial.
Because running your practice should be Simple, so you can do the work that really matters.
CREDITS:
Written By: John Clarke
Produced by: Laura Correa
We continue with our business automation series, were you’ll get to know how simple practice can help you achieve your business goals.
Go to https://ter.li/simple to sign up for a free 30 day trial.
In today’s episode we are hearing about business automation for group practice owners. If you are one or want to become one, stay tuned to know more about:
- Automate all the key things in your practice before thinking in scaling
- Check the Insights section were you can get a quick snapshot of how your business is doing.
- Easily check your KPI’s
We hope you’ve liked this week series, if you have questions or topics you want us to talk about in our podcast you can contact with John on instagram @the_john_clarke or write to hello@privatepracticeworkshop.com. See you next week!
Written By: John Clarke
Produced by: Laura Correa
This week we have a series where you’ll get to know what you can do to automate your private practice.
This episode is sponsored by SimplePractice. SimplePractice is an all in one platform where you can schedule appointments, use paperless intakes, file insurance claims, and meet with clients remotely using our integrated Telehealth system.
Go here to sign up for a free 30 day trial.
Two ways Simple Practice can help you automate your practice:
- Streamlining your intake process
- Automating your scheduling
Stay tuned for our next episode, where you'll get to know more about how simple practice can help you with your billing.
This week we’re chatting with Dr. Kate Campbell from The Private Practice Startup on:
- Becoming an entrepreneur
- Finding what sparks joy
- Niching down
- How to let go of control
- The most important thing Kate has learned.
- How to build a culture and community around your brand
Don't forget to rate, review and subscribe to our podcast! We are super excited about how the numbers have been increasing in the past few weeks and we have nothing more to say than thanks! You are the reason why we exist and we want to grow much more and always bring you the best content for you and your practice!
Thanks!
CREDITS:
Written By: John Clarke
Produced by: Laura Correa
Music by: Alex Ortiz
This week we’re hanging out with the always-entertaining Laura Long from Your Badass Therapy Practice. Shenanigans and curse words included, as always.
Also included in this episode:
- A tour of Laura’s fancy new office space
- How to save for expensive things
- How your environment informs your brand
- How to reverse-car-payment a new therapist chair
- How to hire and work with an interior designer
Don’t forget to tune in next week for more, and pass by our youtube channel, we have a surprise for you!
CREDITS:
Written By: John Clarke
Produced by: Laura Correa
This Week John is sharing five lessons he has learned in building five businesses. Today he’ll be talking about Unconditional Media.
Included in today’s episode:
- People want to do business with people, not a company or a product
- 20% of your efforts will yield 80% of your results
- Decide what you believe about how to approach customer service
- Know that true category design looks like
- Make a product that’s so good that you don’t need to do much marketing
Apply to work with John at www.privatepracticeworkshop.com/coaching
Don’t forget to tune in next week for more!
CREDITS:
Written By: John Clarke
Produced by: Laura Correa
Theme Song By Alex Ortiz
Follow John on Instagram: @the_john_clarke
This Week John is sharing five lessons he has learned in building five businesses. Today he’s talking about a business that many of you may not know about: Therapydesk.
Included in today’s episode:
- Identify your margins and the potential revenue first
- Only do what you love (Kelly’s advice to me)
- Be flexible and ready to pivot
- Be careful when working w a business partner
- Know when to give up (and pivot)
Apply to work with John at www.privatepracticeworkshop.com/coaching
Don’t forget to tune in for our last episode of the week tomorrow!
CREDITS:
Written By: John Clarke
Produced by: Laura Correa
Theme Song By Alex Ortiz
This Week is all about lessons learned in business. John is sharing what he has learned in a different business every day, from Monday to Friday. Today he’s talking about his group practice Charlotte Counseling and Wellness.
Included in today’s episode:
- Take your time setting up the logistical/legal parts of a new business
- You don’t have to name a business based on SEO anymore
- Firm up your onboarding process
- Make a plan for creating company culture
- Automate your systems (payroll, onboarding, etc.)
Apply to work with John at www.privatepracticeworkshop.com/coaching
Tomorrow’s episode is going to be juicy, so don’t miss out!
CREDITS:
Written By: John Clarke
Produced by: Laura Correa
Theme Song By Alex Ortiz
Instagram: @the_john_clarke
This week is all about lessons learned in business. John is sharing everything he's learned from five businesses he has built throughout the years.
In today's episode John will share the lessons Private Practice Workshop has taught him:
-
- Study the market first
-
- Learn about category design
-
- Connect with influencers ASAP
-
- Build your audience first
-
- Build a business that plays to your strengths (e.g., online courses, etc.)
Apply to work with John at www.privatepracticeworkshop.com/coaching
Written By: John Clarke
Produced by: Laura Correa
Theme Song: Nice and Slow by Alex Ortiz
This week we’re talking about 5 lessons learned in building 5 businesses.
Apply to work with John at www.privatepracticeworkshop.com/coaching
In today's episode John will share five lessons his first business John Clarke Therapy, taught him.
- You can design a website yourself, but you shouldn’t
- The way you position yourself as an “intern, associate, etc.” is up to you
- Never name a business after yourself if you ever want to sell it
- Block your schedule in a way that works for you, and clients will adapt
- Invest in a good EHR that will instantly save you money and lost cancellation fees
CREDITS:
Written By: John Clarke
Produced by: Laura Correa
Theme Song: Are you thinking of me? by Alex Ortiz
This week, John answers 1 listener question per day from Monday through Friday. Included in today’s episode:
- Learning the task before you outsource it
- Why you need to let go in order to grow
- How to supervise a task
Submit your questions via Instagram for the chance to be featured on the show!
New episode up tomorrow!
Instagram: @the_john_clarke
CREDITS:
Written By: John Clarke
Produced by: Laura Correa
Theme Song: Blind Love Dub by Jeris Ft: Kara Square.
This week, John answers 1 listener question per day from Monday through Friday. Included in today’s episode:
- The importance of naming imposter syndrome
- Identifying the beliefs
- How to change your behavior to change the beliefs
Submit your question via Instagram for the chance to be featured on the show!
New episode up tomorrow!
Instagram: @the_john_clarke
CREDITS:
Written By: John Clarke
Produced by: Laura Correa
Theme Song: La Libellule by Bluemillenium c) copyright 2017 Licensed under a Creative Commons Attribution (3.0) license.
This week, John answers 1 listener question per day from Monday through Friday. Included in today’s episode:
- How to reword your title
- Why order is important
- Why you should promote a “featured clinician”
Submit your question via Instagram for the chance to be featured on the show!
New episode up tomorrow!
Instagram: @the_john_clarke
CREDITS:
Written By: John Clarke
Produced by: Laura Correa
Theme Song: Bob the Hipster By Steve Marin
This week, John answers 1 listener question per day from Monday through Friday. Included in today’s episode:
- The different kinds of printed marketing materials
- How to plan your distribution
- How to measure your return on investment (ROI)
Submit your question via Instagram for the chance to be featured on the show!
New episode up tomorrow!
Instagram: @the_john_clarke
CREDITS:
Written By: John Clarke
Produced by: Laura Correa
Theme Song: Sublime by Grapes
This week, John answers 1 listener question per day from Monday through Friday. Included in today’s episode:
- The purpose of a landing page
- The most important elements of a landing page
- How to choose a landing page platform
Submit your question via Instagram for the chance to be featured on the show!
New episode up tomorrow!
Instagram: @the_john_clarke
This week’s episode is the first of its kind for our show: a live coaching session with group practice owner Alycia Burant in the Washington, DC area.
Included in this episode:
- Alycia’s wins, challenges, and action steps
- How Alycia purchased her group practice
- Getting started with email marketing
- Defining her job description and role
- Conducting her own time study
- Visioning and planning her business
- Quick and dirty marketing plan
- How to manage your email and your time
Apply to work with John:
www.privatepracticeworkshop.com/coaching
Get the free guide on How to Write Web Copy that Converts:
http://privatepracticeworkshop.com/guide
In this episode, John “lets his hair down” again and talks about why he hates the post office. Also included in this episode:
- Finding your authentic voice
- How to create genuine content
- Why you should put yourself first
- How to not take your business personally
Apply to work with John:
www.privatepracticeworkshop.com/coaching
Get the free guide on How to Write Web Copy that Converts:
http://privatepracticeworkshop.com/guide
Join me and my good friend Kelly Higdon of Zynnyme to learn how to figure out what really matters. More in this episode:
- Visioning your business and your life
- Looking at how you serve
- Identifying what gives you energy
- Identifying what pisses you off and drains you
- Figuring out what you’re avoiding
- Automating, delegating, and outsourcing
- How to deal with negativity
- How to take critical feedback
Learn more about Kelly at:
www.kellyhigdon.com
www.zynnyme.com
Get the free guide on How to Write Web Copy that Converts:
http://privatepracticeworkshop.com/guide
This week my good friend and private practice expert Joe Sanok joins us to talk all about going from $0 to $100k in private practice. Included in this episode:
- Developing the right mindset
- Establishing where you want to be a year from now
- Niche vs ideal client
- How to evaluate your market
- How to integrate your passions
- Learning how to talk to your ideal client
- Figuring out the order of things
- Identifying the multipliers for your practice
Apply for Joe’s Next Level Practice group at www.practiceofthepractice.com/invite
Get the free guide on How to Write Web Copy that converts at www.privatepracticeworkshop.com/guide
John shows off his fancy new mic, and then introduces the new Q&A segment of the show by answering 3 listener questions:
- How do I track my return on investment with Google AdWords? How do I know how many clients we are actually getting from our AdWords clicks?
- How do I create a marketing plan and a content calendar?
- How do I promote my anger management book?
Submit your own question to be answered on the show at www.speakpipe.com/ppw
What are Key Performance Indicators (KPIs) and why do you need them? They will absolutely change your business, and will change your life. You'll be better able to instantly check the health of your business, diagnose problems quickly, set and achieve greater goals, and feel more like a true business owner who's in control of their business.
Examples of KPIs for Private Practice:
Clients seen per clinician, total clients seen this week in the practice, total inquiries, total converted, conversion rate, web traffic (users and sessions in Google Analytics), email subscribers, social media followers.
What are you waiting for? Start tracking your KPIs now!
Submit your question for John for a chance to win a FREE copywriting session: www.speakpipe.com/ppw
Your website is your most valuable marketing asset for your business. Are you getting the absolute most out of it? Learn about the essentials of the perfect therapist website in this week’s episode, including:
- Have an impressive logo
- Choose 2 brand colors and 1-2 fonts
- Develop a tagline that inspires, excites, or intrigues
- Write client-centered copy using plain language
- Include a unified Calls to Action (CTA) on every single page at least 2 times or more
Submit your question for John for a chance to win a FREE copywriting coaching session:
www.speakpipe.com/ppw
Spending hours and hours posting to your business Facebook page and Instagram accounts, but not seeing any new clients as a result? Learn the social media essentials (without the hysteria) in this week’s episode, including:
- Why social media?
- Where do your clients go?
- Pick your platforms
- Create a content calendar and publish consistently
- Create templates on Canva
- Use MeetEdgar or outsource your publishing
Submit your question for John for a chance to win a FREE copywriting coaching session:
www.speakpipe.com/ppw
Do you know why you’re writing that blog each week? Is anyone out there actually reading it? Learn the essentials of blogging in this episode, including:
- Why blogging?
- Define your audience
- Identify questions your audience commonly asks
- Create the skeleton of the blog post using clear headlines and lists
- Include a clear Call to Action (CTA)
- Batch your writing and publishing and spend no more than 30 minutes per post
Submit your question for John for a chance to win a FREE copywriting coaching session:
www.speakpipe.com/ppw
Welcome to the first part of our new “Without the Hysteria” series! Get ready to learn the basics of email marketing, including:
- Why email marketing?
- Choosing a platform
- Lead magnets
- How to engage your list
Tiffany Mclain loves talking money mindset, and she’s made a name for herself through helping therapists all over the country charge what they’re worth, guilt-free. In this episode:
- How to cut yourself some slack
- Why you should pay your own therapist their full fee
- What you can learn from therapists who are charging their full fee
You need a phone system for your practice, but most of the options out there are going to leave you breaking all sorts of HIPAA regulations, most of which you might not even know about. Whether you’re communicating with your clients, or about your clients internally between your team, you need to make sure that your clients’ information is air-tight and completely secured. Meet Spruce, a HIPAA-compliant communication system that offers secure client calling, messaging, telemedicine, and even team chat. Spruce even signs BAAs at no extra charge. Spruce is completely dedicated to one thing: making sure that you, your team, and your clients are completely covered. Get 20% off your first year using https://www.sprucehealth.com/ppw/.
Marisa Goudy joins the show today to talk about how to overcome your writing anxiety and see the world like a storyteller. Also in this episode:
- How to fall in love with writing again
- How to approach a blank page
- How much time you need to write a blog post
- How to profess something with your blog post
You need a phone system for your practice, but most of the options out there are going to leave you breaking all sorts of HIPAA regulations, most of which you might not even know about. Whether you’re communicating with your clients, or about your clients internally between your team, you need to make sure that your clients’ information is air-tight and completely secured. Meet Spruce, a HIPAA-compliant communication system that offers secure client calling, messaging, telemedicine, and even team chat. Spruce even signs BAAs at no extra charge. Spruce is completely dedicated to one thing: making sure that you, your team, and your clients are completely covered.
Get 20% off your first year using https://www.sprucehealth.com/ppw/.
I’ve followed Guy Macpherson for years, and so I was thrilled when he reached out to be on the show. In this episode, Guy talks all about his journey to become a trauma therapist, his creative background, and how he became a full-time entrepreneur. Also included in this episode:
- Should all therapists work with trauma?
- How trauma robs people of a belief in themselves
- Which ideas that you have are worth pursuing?
- Guy’s shifting identity from therapist to entrepreneur
- Crafting your personal mission statement
- How to be yourself
https://www.thetraumatherapistproject.com/
You need a phone system for your practice, but most of the options out there are going to leave you breaking all sorts of HIPAA regulations, most of which you might not even know about. Whether you’re communicating with your clients, or about your clients internally between your team, you need to make sure that your clients’ information is air-tight and completely secured. Meet Spruce, a HIPAA-compliant communication system that offers secure client calling, messaging, telemedicine, and even team chat. Spruce even signs BAAs at no extra charge. Spruce is completely dedicated to one thing: making sure that you, your team, and your clients are completely covered.
Get 20% off your first year using https://www.sprucehealth.com/ppw/.
Dang. John really has learned a lot of things the hard way. When students fail, the teacher has failed. What are you doing to mis-manage your assistant, your clinicians, your team? Let’s all learn to be better managers.
Private Practice Workshop on YouTube--subscribe for weekly videos
John gets brutally honest about the pitfalls of starting and running a group practice just because you think you “should,” and because you see other people doing it. Also, not to be missed: John’s story about that one time his kitchen caught on fire.
Private Practice Workshop on YouTube--subscribe for weekly videos
John keeps things casual and gets real, again. In this episode, hear John’s thoughts on managing yourself better, habits of effective business owners, and John’s own struggles with it all.
Private Practice Workshop on YouTube--subscribe for weekly videos
Thinking about learning Facebook ads? Tempted to boost that blog post for $10? Hear what Amy Crane from Social Lab Marketing has to say about how to get the most out of Facebook ads, and whether or not you should be doing it yourself in the first place. Also in this episode:
- Amy’s background running a brick and mortar business
- Amy’s first Facebook ads flop and what she learned from it
- Virtual team happy hours
- Working from home with furry friends
- How to form a Facebook ads strategy
- Facebook ad retargeting
- Whether to run Facebook ads yourself
https://www.sociallabmarketing.com/
www.unconditional.media
How does fear influence your life and your business? How do you respond to fear? John gives a working definition of fear and offers concrete ways to manage it better, for a better life and a better business, starting now.
Private Practice Workshop on YouTube--subscribe for weekly videos
John defines success in his own terms, and talks about how his definition has changed and evolved over time. John shares how he envisions and plans his businesses, and how he helps other business owners do the same. Shout out to Kelly Higdon of Zynnyme for teaching John about the 4-quadrant system.
Private Practice Workshop on YouTube--subscribe for weekly videos
Yep, it’s what it sounds like. In this episode, John slows down and gets real. Sometimes we work hard--too hard--and we become at risk for losing ourselves in the process. Are you overextending yourself in your business or your life? What’s going to cause you to finally slow down? Shoutout to Joe Sanok of Practice of the Practice for talking me through some big decisions today, and for being the one to first teach me about how to slow down.
Private Practice Workshop on YouTube--subscribe for weekly videos
Jeff Guenther of The Practice Academy shares his research results from user behavior of his Portland-based counselor directory, and the results are mind-blowing! Included in this episode:
- Yawning in session
- Email marketing tips
- Clients who call vs email
- Bringing therapy into the modern age
- Which presenting issues are most searched
- Which therapeutic approaches are most searched
- How much clients are willing to pay based on their searches
- The elements of a more effective profile picture
Jeff is a mental health therapist with over ten years of successful private practice experience. He has been teaching healthcare workers how to acquire more clients through their digital assets since 2005. In 2013, Jeff created Portland’s number one mental health directory, consistently ranked first for all important search terms. He recently launched an alternative healthcare directory to serve all other wellness practitioners in the Portland-area.
https://www.therapyden.com/
https://www.thepracticeacademy.com/
Today’s podcast sponsor is Unconditional Media, the digital marketing team for therapists. Unconditional Media helps answer the biggest and most stressful question in the minds of every therapist: “how am I going to get more clients?” UM helps you clarify and amplify your message so that more people can find the help they need in you. Get started today with Google AdWords, Search Engine Optimization, or custom website creation today at www.unconditional.media.
Join me and Your Badass Therapy Practice’s Laura Long for an at-times-ridiculous conversation about systems in your private practice. Also in this episode:
- The #1 reason why businesses fail
- How to know when you need an EHR
- How to choose an EHR
- How your EHR can do virtual assistant tasks for you
- Building a thorough contact form
- How to make your website feel like a “choose your own adventure”
Laura Long is the creator of YourBadassTherapyPractice.com, where she helps therapists in private practice organize their business systems, streamline their marketing strategies, and fill their practices with loyal clients. Laura is best known for her straight-up, no holds barred approach that often includes humor and...colorful language. You can connect with her through her mailing list, where she distills the secrets of successful entrepreneurs in a way that makes practice-building fun.
www.YourBadassTherapyPractice.com
http://courses.YourBadassTherapyPractice.com
www.facebook.com/YourBadassTherapyPractice
http://unconditional.media/
Everyone tells you that you have to network to be successful in private practice, but is that totally true? Well, if you’re going to network, you should do it thoughtfully and strategically! Join me and Abundance Practice Building’s Allison Puryear for a fun and informative conversation about how to best promote a practice. Also on this episode:
- Allison’s use of professional video to promote her new service
- How Allison networked with 90 people in 90 days
- How to network smarter
- How to network with reliable referral sources
- How to play to your strengths
Allison Puryear is an LCSW with a nearly diagnosable obsession with business development. She has started practices in three different states and wants you to know that building a private practice is shockingly doable when you have a plan and support. After retiring her individual consultation services, she opened the Abundance Party, where you can get practice-building help for the cost of a copay. You can download a free private practice checklist to make sure you have your ducks in a row, get weekly private practice tips, listen to the podcast, hop into the free Facebook Group, and get help from Allison and a small group of new, close friends in Abundance Practice-Building Group. Allison is all about helping you gain the confidence and tools you need to succeed.
www.abundancepracticebuilding.com
www.unconditional.media
In this week’s episode, learn from Become a Group Guru’s Katie Keates May on all things online entrepreneurship. Katie outlines her experience and lessons learned from launching her first online course, building and leveraging an email list, and implementing all the new entrepreneurial knowledge that you learn along the way. Also in this episode:
- Katie’s journey into entrepreneurship
- How to become a consultant
- The first online course that Katie launched
- Email marketing basics
- Letting subscribers know what to expect
- How to start an online course
- Using scarcity and urgency to boost course sales
http://www.becomeagroupguru.com/
www.unconditional.media
Kelly Higdon of Zynnyme/Business Bootcamp is an absolute legend. I met Kelly last summer and she’s been one of the most influential people of my life and business this year. Kelly knows business, and she knows marketing. Kelly also has one of those really rare combinations of technical prowess blended with a keen ability for getting to the heart of people and helping them discover their true intentions and their biggest emotional blocks. In this episode, Kelly completely changed the way I think about a therapist’s “niche.” More in this episode:
- Kelly’s unshakeable trust in her hairdresser
- How I offended Kelly before we even met
- Kelly’s multi-passionate work life
- How to drown out the noise and focus deeper on what you’re doing
- Your niche isn’t your specialty, your nice is YOU
www.zynnyme.com
www.kellyhigdon.com
Today’s podcast is brought to you by Practice Solutions billing. Too many therapists try to do everything involved in keeping a practice running. Doing so keeps you overwhelmed and unable to really grow your business to the level where you know it could be. I trust Practice Solutions with all of my business coaching clients and Private Practice Workshop community members because I know they're in the best hands with Jeremy and his team. Working with Practice Solutions will enable you to step back and focus on the big picture of your practice, going from business operator to true business owner.
https://www.practicesol.com/john
Ok, so this episode is only a little bit about aliens. It’s really a philosophical, beard stroking chat about all things life, values, and being human. Oh, and private practice. More in this episode:
- Mystery as a part of life
- Trauma and disrupted realities
- Living in a dualistic world
- Leaning into the anxiety of private practice
- Starting a private practice isn’t for everyone
- Who owns you? Vs owning your dollar
- How to make financial decisions
- The true value of money
- Money and happiness
This is one of the most unique PPW episodes ever recorded. Do yourself a favor and don’t miss it.
John Harrison is a licensed mental health counselor and certified Relational Life Therapist. He has extensive experience working with men while serving as an Army officer, as a therapist at the VA hospital, and as a marriage therapist. He is a proud father of 2 young girls. He owns Life Made Conscious located in Cincinnati, Ohio and is the host of the True Calling Project podcast.
Today’s podcast sponsor is Unconditional Media, the digital marketing team for therapists. Unconditional Media helps answer the biggest and most stressful question in the minds of every therapist: “how am I going to get more clients?” UM helps you clarify and amplify your message so that more people can find the help they need in you. Get started today with Google AdWords, Search Engine Optimization, or custom website creation today at www.unconditional.media.
Do you communicate with your clients and your team through Gmail, Google Voice, Grasshopper, or Sideline? How do you store your client contact information and your charts? What is a Business Associate Agreement (BAA), and when do you need one? Learn all this and more in this week’s episode featuring Dr. David Craig of Spruce Health. Also in this episode:
- How Spruce Health came to be
- David’s journey in medicine and technology
- HIPAA legislation and federal law
- HIPAA basic terms
- The 2 sections of HIPAA that you need to know about
- Why you should be concerned about the security of your client information
- The #1 thing you need to know about communicating with your clients
- Can you text and email with your clients without HIPPA risk?
Visit www.sprucehealth.com/ppw for 20% off the Spruce Health platform for PPW listeners only!
Dr. Craig is an emergency medicine physician and Medical Director for Spruce Health. Spruce powers the telemedicine and communications for thousands of practices, and Dr. Craig is an expert in the HIPAA issues faced by modern healthcare organizations. Dr. Craig also directs Spruce Physicians, a telemedicine practice group that has treated tens of thousands of patients over the past three years.
Have you met my favorite Aussie business coach? Jo Muirhead is one of a kind, and talks with us today about the intersection of life and work. Is your business working for you, or are you working tirelessly for your business? More in this episode:
- Jo’s journey and identity as a therapist
- When and how much time to take off each year
- How to calculate your time off based on your income goals
- How to understand your clients better than they understand themselves
- Jo’s personal marketing philosophy
If you haven’t already, grab your spot for the FREE upcoming webinar, this Friday November 17th on Getting Google’s Attention, One Way or Another. Spots are limited and can be reserved at www.privatepracticeworkshop.com/webinar
ALSO! Don’t miss the Holiday Happy Hour, where over 30 private practice experts from all over the world will be loading you up with a belly full of information and business tips for you to take and digest over the holidays. Don’t miss it:
http://bit.ly/presentsandparties
https://www.facebook.com/groups/513121182370276/
In this episode, join me and badass practice coach Laura Long for a healthy dose of nonsensical banter, including wearing a sombrero while podcasting, John’s experimental facial hair, and Laura’s affection for “F-bombs,” and websites that don’t end in “.com.”
More seriously, you can expect to learn about:
- Copywriting that appeals to the human survival instinct
- How to write great copy on your own
- The myth that all marketing is bad
- Your belief in the product you’re selling
- Laura’s favorite marketing book
- Marketing myths that are holding you back
- How to get out of “Marketing tactical hell”
Don’t miss the FREE PPW webinar coming up November 17th at 12 PM EST: “Getting Google’s Attention, One Way or Another.”
Limited to 100 spots, reserve yours now at www.privatepracticeworkshop.com/webinar
Laura Long is the creator of YourBadassTherapyPractice.com, where she helps therapists in private practice organize their business systems, streamline their marketing strategies, and fill their practices with loyal clients. Laura is best known for her straight-up, no holds barred approach that often includes humor and...colorful language. You can connect with her through her mailing list, where she distills the secrets of successful entrepreneurs in a way that makes practice-building fun.
www.YourBadassTherapyPractice.com
http://courses.YourBadassTherapyPractice.com
www.facebook.com/YourBadassTherapyPractice
Want to learn how to market your testing and assessment practice? Look no further, because Dr. Jeremy Sharp, clinical psychologist from www.thetestingpsychologist.com is here to fill you in.
Don’t miss this unique episode that was recorded live in a dorm room in northern Michigan! Jeremy and I talk all things testing, with a focus on how to market a testing practice. This is a great episode for you if you not only currently run a testing practice, but are a group practice owner considering adding testing to your business. Also included in this episode:
- How testing can positively impact your client’s life
- How to ensure quality in your testing practice
- How to genuinely connect with testing referral sources
- The testing report as a marketing tool
- The role of reputation in a testing practice
- Making a lasting impression on your testing clients
- Jeremy’s top marketing strategies for a testing practice
Dr. Jeremy Sharp is a licensed psychologist and the founder of www.thetestingpsychologist.com. Jeremy is also owns and operates the Colorado Center for Assessment & Counseling in Fort Collins, CO. He helps psychologists all over the country start and grow successful testing practices. Listen to The Testing Psychologist podcast, and join his growing Facebook community.
How do you define marketing, and what's your marketing philosophy?
In this solo episode, private practice expert John Clarke is revealing the essential tenets of his marketing philosophy, which include:
- A strong brand
- A catchy slogan
- A clear mission statements
- Striking a balance between in-person and digital marketing strategies
- Fast-acting and "slow-burning" solutions
- Using common sense in your marketing
- Focus on just 2 strategies at a time
- Ignore social media
Ready to grow your practice and get a handle on your marketing? Don't miss this episode.
This episode is brought to you by www.unconditional.media, thedigital marketing team for therapists specializing in Search Engine Optimization (SEO), Google AdWords, and custom Wordpress website creation. Book your free consultation today.
Today's episode is brought to you by Unconditional Media, the digital marketing team for therapists, specializing in Google Adwords, Search Engine Optimization (SEO), and custom website development. Book your free consultation at:
www.unconditional.media
Offering a free 15-20 minute phone or Skype consultation to a prospective client is a popular approach of many private-pay therapists, and one that can really pay off if you know how to handle it well. On the other hand, if it doesn’t go well, it can discourage a client from further pursuing therapy with you.
How does it usually go for you?
As I’ve said in an earlier post, when clients finally take the next step of calling you, they’re ready for their search for a new therapist to be over. Your job is to make this easier for them, to make it clear that yes, they’re in the right place. In fact, I often use that very language. Here are my 6 essential tips for navigating that first phone call:
- Answer the phone in a professional manner. This might seem obvious to some, but it’s worth mentioning. If you use your personal cell number as your business number as well, maybe you just answer with “hello.” Clients are going to be confused right off the bat, and often they’re already anxious. Make it clear that they have dialed the right number. Something as simple as, “Hello, this is John” is a great start. Even in my small group practice, I answer the phone with “Charlotte Counseling and Wellness, this is John” every time, because I want to convey professionalism and high value from the very first interaction.
- Use your counseling skills to get the conversation started. Again, they’re nervous, and most people don’t know where to begin once they have you on the line–they’re hoping you’ll take the reigns right away. Maybe start out with something like, “I’m so glad you called. Tell me a little bit about what’s going on for you,” and see how comfortable they are answering that question. Do a little bit of reflection, but don’t overdo it.
- Demonstrate your expertise. Expanding on using those basic listening skills, the first conversation is the perfect opportunity for you to also convey your value and expertise. You can really reach a client by saying something along the lines of “it sounds like you’re struggling with X, Y, and Z. You’re in the right place–I treat issues like the ones you’re describing everyday. Here’s how I’ve helped people through these kinds of issues in the past...”
- Be prepared to talk about money. Especially if you’re running a private-pay practice, you need to be ready to talk about your fees. When the client asks, start off by stating your fee plainly and with appropriate confidence. Have a second part to your fee spiel ready to go–otherwise you end up with an awkward silence after you state your fee and the client sits there on the other end thinking it through, and maybe waiting for you to say you’ll slide for them. You might try saying something like “I’m a specialist with advanced training in X, Y, Z, and my fee is $150 per session. I provide statements to my clients at the end of each month, and many are able to be at least partially reimbursed for the cost of therapy.” Stay positive, and help them get the information they need. You should already know before you pick up the phone whether you have a sliding scale slot to offer at the moment, and how far you’re willing to slide, based on your current caseload of full-fee clients.
- Have your calendar ready. Most clients will benefit from booking their first appointment at the end of the phone call. Many have already waited weeks or months to start therapy, so this is a big deal, and you want to both acknowledge and validate that, and be ready to convert this prospective client into an official client. I tell each new client that even if they end up needing to reschedule, let’s go ahead and put something on the books. Most clients are relieved to be able to do so, and they can rest easy that their search for a therapist has just ended.
- Instill hope. We know from common factors research that hope is a significant factor in predicting therapeutic outcome and success. You want to convey a sense of hope from the very beginning. This happens when you accurately capture the picture that the client is painting for you during the phone call, summarize their needs, and communicate to them that things will get better. This sets the stage for great therapy work and a satisfied consumer.
What is your current conversion rate for when clients call? How many book that first appointment with you? How could you improve your approach to this critical aspect of your business?
Ready to build your online counseling practice? Clay Cockrell is our expert on this exciting episode of the PPW podcast. Clay and I connect over our Southern/Appalachian routes (turned city dwellers…), how he started “walk and talk therapy” in NYC, and how he built the online counseling directory. Clay walks us through, step by step, how to build an online counseling practice, how to optimize your website for online clients, how to advertise internationally and across your state, and his specific tips for actually performing counseling online.
Clay offers PPW podcast listeners a special discount when you join the online counseling directory:
https://www.onlinecounselling.com/list-your-practice/
Choose the Freedom plan (which is the month to month plan) and then use the code above.
Promo code “JohnClarke”
Fee will be $19.95 a month instead of $24.95 a month.
Clay Cockrell, LCSW is a therapist based in New York City and is the founder of several counseling oriented endeavors. Most recently he is the founder of Onlinecounseling.com – a listing directory with the mission of helping clients all over the world to find the therapist that will best meet their needs. The site also works through their educational resources and podcasts to help counselors work online in an ethical, responsible and legal manner. A majority of proceeds from the site are donated to non-profit arts.
Clay started his career as the creator of Walk and Talk Therapy (www.walkandtalk.com). Instead of meeting in a traditional office, he conducts counseling sessions while walking through Central Park in NY.
Originally from Kentucky, Clay moved to New York City with his wife in 1997. He has been featured on ABC’s Good Morning America, CNN and National Public Radio as well as in the New York Times, The Wall Street Journal, WebMD, and The Times of London. Most recently he was featured on CBS’s “The Doctor’s”.
www.onlinecounselling.com
www.walkandtalk.com
www.maritalcounseling.com
STARTING SOON: NEW online masterminds group for private practitioners: practice building without the hysteria.
This group is for you if you:
- Are ready to invest back into yourself and your business
- Are ready to outsource the $10-15/hour tasks of your practice
- Have big visions for your business but get stuck
- Want help prioritizing and organizing yourself and your business
- Want to hire clinicians and other staff
- Want to create multiple streams of income
This group will be limited to 6 therapists who are ready to work harder and smarter, and we'll meet 2x per month for 6 months.
Are you ready to finally invest in yourself and your business?
One of the joys of being in private practice is the ability to manage your own schedule. This enables you to have the kind of life you want. Maybe it’s a 4 hour workday, a 4 day workweek, or 3 consecutive weeks off every summer. There are also some downsides to managing your own schedule. You have to make difficult decisions about how much you’ll work (hopefully you’re making at least some of these decisions based on hitting your bottom line or income goals), what times you’ll offer to clients, and how much vacation time to take in a year.
I would recommend you first figure out how much you want to make in a year, and then break that down by how much you need to make in a week. I make my own calculations based on working 48 weeks per year, and set my weekly goals accordingly. I also use this math to determine my fees, rather than the other way around (setting your fees and then blindly accepting how much you’ll make this year). If you need to see 18 clients per week, how many days are you going to split that into? Maybe you’re used to seeing 8 or more clients in a day, but are you really doing good clinical work with that 7th and 8th client? Are you holding your value, and are your clients getting better?
Plain and simple, here’s what I recommend doing to maintain your most efficient schedule and minimize no-shows:
- See no more than 6 clients per day. I find 6 to be a relatively heavy day for me in private practice, and if I see 6 in a day, I’m sure to schedule myself at least an hour and a half break in between two sets of 3.
- Be clear and firm with your cancellation policy. You can try 24 hours, though I find 24 hours just isn’t enough time to fill that slot, and that clients are more likely to cancel last minute when they have that window. I hold my clients to a 48 hour cancellation policy and charge their credit card (which I have on file) if they cancel. Because I’m clear about this in the beginning of our work together, I’ve never ever had any client push back on it. In fact, most clients are gracious, understanding, and encourage me to charge the cancellation fee.
- Use a scheduling or practice management software that sends automatic appointment reminders. By doing so, I am able to go for weeks and sometimes a couple months without any no-shows or even late cancellations. For those who do cancel late without an urgent reason, my clients know that I’ll hold to my policy by charging them the full fee session. Simple Practice has an appointment reminder feature that will send an email to clients 48 hours before their appointment (which is also their reminder to cancel right away if need be), and a text message 24 hours before the appointment. Afraid to spend the money on Simple Practice? For $50 a month, you can have a comprehensive practice management software that includes appointment reminders and even the ability for clients to book their own appointments. Let’s say your fee is $150 and you had a no-show that never came back and paid. You pay for 3 months of Simple Practice (or its equivalent) and it reduces your no shows to zero. Even if the software prohibits just 1 no show without payment, it’s already paid for itself for 3 months. What’s not to love?
- Offer 2 weekday evenings of appointment times. Especially if you are running or want to run an entirely fee-for-service practice, you need to offer times that best suit your working professional clients who are at the office from 9-5 with little flexibility. Hold your full fee for those slots, and stay firm. Start your evening hours at 530 PM so you give time for that first 9/5 client to get to your office on time, and then you might end the day with a 630 and a 730 slot. Then you can sleep in the next day and watch Netflix until 11 AM.
I know plenty of therapists who choose to offer a “free pass” to their clients during the first no-show or late cancellation (though they usually don’t tell the client about this until it first occurs). I think that’s a good practice to have because we do have to think about how our business operations affect our therapeutic relationships. At the same time, you have a business to run, and you must constantly convey your value to your clients.
Experiment with your schedule, and when you find what works, stick to it. Be flexible, but stay within your own boundaries. You’re probably in private practice, after all, so you can have more time to yourself, investing in your health, family, and relationships.
I’ve learned an unbelievable amount about marketing from my dog trainer. Katrina Kensington, founder of Keen Dog in Charlotte NC is on the show to talk to us about building a community around your brand. Katrina also tells us how to differentiate your business, build lasting community partnerships, and how to gain and keep the attention of your audience.
Also included in this episode:
The OFFICIAL launch of Unconditional Media, a new digital marketing team for therapists, specializing in SEO and Google AdWords. Book your free consultation today at
www.unconditional.media
KeenDog is a lead by husband and wife team Katrina & Phillip Kensington. For nearly 7 years this dynamic duo has worked side by side to create innovative training techniques for both their clients and their trainers, with a mindset that every day we can improve as a company. It is our belief that dog training should be a fun and interactive life experience for both owner and dog, coaching both equally on how to properly communicate between two species and live a happy life together.
Katrina and Phillip exude our training philosophy of active training – they run, hike, bike, swim and weight train all with their four dogs – Zoey, a rescue Chow-mix, Bullet, a Cooper’s Australian Shepherd, Carmella, a Season’s Gold Golden Retriever, and Opie, a Southern Soul Australian Shepherd. Advocates for animal rights (Katrina herself is a vegan), this love for animals shows in their dog training techniques as they believe that training a dog to understand our language should be done using a variety of methods that is fair and fun.
Katrina has an eye for training both dogs and people, and her ability to multi-task at a quick speed, allows KeenDog to constantly be evolving. Katrina has also appeared in a variety of commercials (Cosequin) and television appearances (Good Day Charlotte), and is a leader in the dog training world with her many YouTube tutorial videos. Katrina is a member of the International Association of Canine Professionals and has completed PTSD Service Dog Training from This Able Veteran.
You know that having a high quality video on your website could give you the marketing edge you need, but you’re worried about how you’ll come across on camera and how you’ll perform when the camera starts recording. Connor McClenehan, a clinicial psychologist and cofounder of Cupla Media, is on the show to talk to us about how to speak to your ideal client through video. Also included in this episode: how video has advanced Connor’s practice, how to deal with performance anxiety, and how to deal with imposter syndrome on video. Finally, a big announcement:
On October 20, 2017, the Cupla brothers will be in Asheville NC for a day-long video retreat where you can have a super high-end video made for your practice at a fraction of the normal cost. What’s even better: I’ll be giving away FREE coaching at the event. Don’t wait, reserve your spot today before it’s too late:
www.privatepracticeworkshop.com/cupla
Connor McClenahan, PsyD creates videos for therapists so they can grown their practices. Connor founded Cupla Media when he realized the power of video marketing for his own practice in Downtown Los Angeles. Connor lives in Northern Los Angeles with his wife and 3 kids, and you'll find him cycling often in Angeles National Forest.
Even just hearing the term “SEO” gives you anxiety. It’s one of many things in your practice that you know you need to address, but is likely to get neglected. Great SEO can be the difference between a practice that stagnates or thrives. In this solo episode, I help you first make the decision as to whether you want to try to do some SEO work yourself, or leave it to the pros. Next, I offer a wealth of really concrete, simple steps to follow for those who are ready to start tweaking their site right away. Also included in this episode:
- How to do basic keyword research
- The importance of services pages
- Creating eye-catching page titles
- Editing headings and subheadings
- Formatting URLs
- Revising page descriptions
- Do I really need to blog?
- The role of linking to and away from your site
- Some lesser known ways to rank higher on Google
Sign up for the Business Basics Workshop course for free:
www.privatepracticeworkshop.com
ANNOUNCING: www.unconditional.media, the new digital marketing team for therapists.
You know your practice could be more successful if you really knew how to manage your time, minimize distractions, and prioritize the right task next. Ready to learn how to get more done in less time?
In this solo episode:
- Creating effective boundaries with technology
- How email creates mini-emergencies for you all day
- The Pomodoro technique
- Multitasking isn’t real
- How to plan your next 5 years and let that determine what you need to do this week
- How to do your own time-study
- Outsourcing the tasks that you don’t need to be doing
www.privatepracticeworkshop.com
JUST LAUNCHED: JOHN’S NEW DIGITAL MARKETING TEAM FOR THERAPISTS:
www.unconditional.media
There are so many decisions to make everyday as a private practice owner. When it comes to making decisions about your marketing, it’s easy to spend tons of time and money on things that just aren’t working for you. Joe Sanok from Practice of the Practice is here to talk to us all about how to make decisions in marketing your practice, and how to know what’s working. More in this episode:
- The importance of including a personal touch
- How to sketch out your ideal client
- The importance of focusing on the outcome of therapy in your marketing
- Good products integrate with our lives
- How to work through “imposter syndrome”
- How to make decisions based on what phase of growth your practice is in
- How to remove yourself from tasks you don’t need to be doing
- A/B testing
- Return on Investment (ROI) to inform decision-making
- How to know if your marketing is working
- Joe’s 3 tips for success in marketing your practice
Joe Sanok is a speaker, mental health counselor, business consultant, and podcaster. Joe has the #1 podcast for counselors, The Practice of the Practice Podcast. With interviews with Pat Flynn, John Lee Dumas, Chris Ducker, Rob Bell, Glennon Doyle Melton, and Lewis Howes, Joe is a rising star in the speaking world!
Joe is a writer for PsychCentral, has been featured on the Huffington Post, Forbes, GOOD Magazine, Reader's Digest, Bustle, and Yahoo News. He is a keynote speaker, author of five books, and is a top-consultant.
Links:
Promo: www.practiceofthepractice.com/package code "john" gets $400 off
Webinar for Ideal Client: www.practiceofthepractice.com/idealclient
28-step checklist to start a practice: www.practiceofthepractice.com/start
Webinar Series: www.PracticeofthePractice.com/PracticeEssentials
Challenge: www.practiceofthepractice.com/challenge
Thinking about hiring a virtual assistant (VA)? Let Jaime Jay from Slapshot Studio and Bottleneck.online fill you in on the essential steps for getting started. In this episode, Jaime dives deep into the process of selecting and hiring a VA, deciding which tasks give them, how to get your VA onboarded, how to leverage their strengths, and how to supervise them to ensure a successful working partnership. Also included in this episode:
- Category design and how to differentiate your company
- Slogans vs mission statements vs brand mantras
- Brand consistency
- Creating an affirmative experience when potential clients arrive to your website
- How to hire a VA
- Determining which tasks to give to your VA
- How to use Jaime’s VA delegation tool
- How to leverage the strengths of your VA
http://slapshotstudio.com/
http://bottleneck.online/
Promoting your solo practice is one thing, but what about promoting a group practice? Maureen Werrbach from TheGroupPracticeExchange.com is here to talk all about promoting your group practice. Some of the areas she talks about include getting involved with your local Chamber of Commerce, running effective Facebook Ad campaigns, and helping your clinicians write their web copy and give local presentations.
Also included in this episode:
- Maureen’s journey into starting a group practice
- Evaluating the needs in your area
- Hiring your first clinician
- Hiring clinicians of varying specialties
- Different types of Facebook Ad campaigns
From Maureen: I believe clinicians should have access to help on the business side of having a group practice. I know the questions that practice owners have as they start and grow their group practices, and I am here to help guide you through the tough spots as you take the leap into a leadership role. The Group Practice Exchange offers helpful tools, articles, and services to help you grow your practice.
www.TheGroupPracticeExchange.com
Your Psychology Today profile has been up there forever, and it kind of helps your practice by bringing in a client or two here and there, but is it really working for you? Laura Long is the creator of YourBadassTherapyPractice.com, and I personally consider her the Oprah of practice building. In this episode, Laura talks to us all about how to optimize your Psychology Today profile and how to write mouth-watering copy for your website. Included in this show:
- Laura’s essential tips for your Psychology Today profile
- Why therapists struggle with writing copy
- How to attract your ideal clients with your copy
- How to repel others with your copy
Laura Long is the creator of YourBadassTherapyPractice.com, where she helps therapists in private practice organize their business systems, streamline their marketing strategies, and fill their practices with loyal clients. Laura is best known for her straight-up, no holds barred approach that often includes humor and...colorful language. You can connect with her through her mailing list, where she distills the secrets of successful entrepreneurs in a way that makes practice-building fun. Laura will be re-opening enrollment for her popular course, 60 Days To Your Badass Therapy Practice, later this August.
Links:
www.YourBadassTherapyPractice.com
http://courses.YourBadassTherapyPractice.com
www.facebook.com/YourBadassTherapyPractice
https://www.amazon.com/Wired-Story-Writers-Science-Sentence/dp/1607742454
A lot of therapists are wondering: Should I start a podcast? Why is podcasting so important? How do I test my podcast idea? Where do I begin? Dr. Melvin Varghese is a licensed psychologist and the founder of SellingTheCouch.com. Melvin’s podcast has received more than 275,000 downloads in more than 100 countries around the world. Listen in to this week’s episode to learn all about how starting a podcast can help you grow your audience and open new doors in your life and business. Included in this show:
- Melvin's impressive morning routine
- The power of your voice
- How to test your podcast idea before starting
- How a podcast can help you grow your practice
- How to use your podcast as a medium to promote anything
- How to leverage Calls to Action (CTAs) in your podcast
- Some podcast gear essentials
- How to decide whether to use a podcast editor
Links:
sellingthecouch.com,
Free Podcasting Workshop with Melvin: sellingthecouch.com/podcastingworkshop,
Healthcasters Podcasting Course/community for health, wellness, and fitness podcaster: http://sellingthecouch.com/the-healthcasters/
Melvin's private practice site: melvinvarghese.com
In the era of technology, what is commonly overlooked is the power of receiving a physical product in the mail. That’s where Sean “Peppy” Meyer comes in. Sean lives on a farm in Austin, Texas and founded GoatMonthly.com as a way to fund his farm. Subscribers to Goat Monthly receive adorable and ridiculous photos of his little goats dressed in fancy clothes, in front of fancy backdrops. The whole thing is done with a very high production value.
Sean is a character like no other. He rocks a mullet and suspenders and drives a car with a license plate that reads “WATAGUY”. He once snuck onto Taylor Swift’s tour bus. He sent some editions of Goat Monthly to President Obama.
Sean is unforgivingly authentic--oh, and he studied marketing in college, too.
In this episode Sean talks to us all about:
- How he started Goat Monthly
- The power of a physical product
- Reducing the separation between your business self and your authentic self
- Using your “Captain’s log” to plan the course of your work and life
- How to think about money
- How an encounter with a mountain lion changed his perspective
Links:
www.goatmonthly.com
www.privatepracticeworkshop.com
The work we do as therapists is meaningful, intentional, and client centric—so why would our website be anything less? Sure, anyone can put their name on a webpage with a list of credentials and contact info, but when you are trying to build and market your practice, you might want to consider taking a deeper look at your website design. Yes, the visual aspect of your webpage can change the accessibility and mission of our website, so you can better market your brand. You have the potential to communicate to potential clients and referrals the type of change you want to make in the world.
This week’s guest is Kat Love of Empathy Sites. The mission is to teach you how to execute some dynamic content and email marketing, all while generating a beautiful and functional website that will win you clients. What makes Kat’s approach unique is genuinely caring about doing work for therapists. Kat is proof that the work we do can change lives, so dive in this week and see how your life might be able to change too!
More in this episode:
- Kat’s courage from self-healing work with therapists.
- Why a great website is so important.
- A website is a place for potential referrals and potential clients to meet.
- Kat has developed interesting tools you can use to make home pages and “about” pages shine.
- Reducing psychobabble and using plain language to create approachable copywriting.
- Defining “content marketing” and the importance of reaching your clients in a personal, direct way.
- The difference between inbound and outbound marketing.
- Personal emails verses linking email list to website content.
- Why is design a priority to Kat?
Links:
To connect with all the great things Kat has to offer:
https://empathysites.com/ - If you are interested in how Empathy Sites can help you, schedule a Free 20 Minute Consultation on the website.
Twitter @empathysites
Business Basics Workshop
https://www.privatepracticeworkshop.com/
What do you as a therapist want to be known for? To answer that question, let’s ask another: What are you the most passionate about in your practice? In order to build your practice and serve your community, you need to get the word out that you are here, doing amazing things no one else is doing. What better to communicate what you have to offer, than a strong brand.
Forming a brand is a slow process. It takes time, it takes some digging, and it takes a little bit of help from our friends. This week’s guest, Nikki Bonsol, is a coach and brand expert who specializes in brand development for therapists and healers. Nikki is great at asking creative questions like “Where would you take a client out to dinner?” to get to the heart of who you are and what kind of practice you want to have. Using those clues, she stitches together a beautiful website with an eye towards authenticity that will communicate your brand easily.
Hear Nikki’s creative approach and more in this week’s episode!
- Nikki works with therapists and healers to help them get excited about marketing themselves.
- A journey towards entrepreneurship, and a stint as a singer/songwriter!
- Working through the fears of starting your own business.
- The power of coaching to make positive changes.
- The process of brand creation, it’s not just colors and websites.
- What is your niche and your specialty? Build a brand around that.
- Nikki’s process moving through brand coaching to brand creation.
- Techniques for developing a brand in a collaborative way.
- Questions you can be asking yourself as you visualize your brand.
- The perks of a professional eye for your website.
Links:
Connect with Nikki Online
Free branding and writing resources The Holistic Branding Course Get Our Special 15% Discount for Podcast Listeners when the course goes live. The promo code will be CLARKE15.
There is a wealth of information online for mental health professionals about how to have a successful private practice. However, one particular type of question keeps cropping up. How am I going to get my next client, how am I going to keep clients coming? The answer is deceptively simple: Marketing. Promoting your practice is a personal and somewhat uncomfortable process, but it is vital if you want to see your practice grow.
Now is your opportunity to dig in deep to marketing. The Marketing Workshop Podcast is all about growing your audience to serve the world. This week, host John Clarke talks the ins and outs of promotional video and social media engagement with Ernesto Segismundo. Ernesto specializes in helping therapists promote their practice through online video. Posting videos can lower the veil between client and therapist, and bring a desirable human element to your practice. Hear how to make that happen, plus a few tools of the trade to get you started.
Also in this episode:
- The power of video and social media to grow and humanize your brand.
- Therapy is an intimate encounter, so video narrows the gap between you and your potential clients.
- Advice for new therapists trying to figure out their brand.
- Ernesto’s use of the “Johari Window” technique to develop a personal brand.
- Creating client dialogue to improve your brand.
- Utilizing social media and Facebook Live to generate a community and a network.
- Social Media is unfriendly for therapists: so here’s how to maximize its use without crossing client boundaries.
- Getting engagement from Live Facebook videos.
- Societal changes around fear and confidence.
- Exploring the mindset of marketing as a shameful practice.
- Private practice mental health professionals are established business people.
- The ins and outs of video production.
- Video ideas and tricks for private and group practices.
Links:
Join the Online Community with John
https://www.privatepracticeworkshop.com/
Ernesto’s Website
https://www.fylmit.com/