HVAC Business Growth: Recent Episodes
Nick Bielawski
Transcript: Hey guys. Nick here from HVAC Business Growth. Thanks very much for watching the video. Today what we’re going to talk about is one of the most important things in search engine optimization and that is on-page optimization. What it’s really referring to is the words, the titles, the descriptions, the backend data that’s […]
The post What is on page SEO? appeared first on HVAC Business Growth.
Transcript: Hey, guys. Nick here from HVAC Business Growth. In today’s video what we’re going to talk about is one of the most asked questions in the SEO community, and it always comes up. The question is, is SEO dead or is SEO dying? So it’s a very broad topic, plenty to talk about. Let’s […]
The post Is SEO dying? appeared first on HVAC Business Growth.
Transcript: Hey everyone, Nick from HVAC Business Growth, thank you very much for watching the show. Today what we’re going to talk about is whether social media is actually good for SEO? So it’s important to realise that these two topics compliment each other. They’re not mutually exclusive. So lots of meat in today’s video, […]
The post Is social media good for SEO? appeared first on HVAC Business Growth.
Transcript: Hey guys, Nick here from HVAC Business Growth. Thanks very much for watching the show today. In this video what we’re going to do is talk about exact match domains and whether or not they’re a good idea for your business. Let’s get stuck into the video. All right, so are exact match domains […]
The post Are exact match domains a good idea? appeared first on HVAC Business Growth.
Transcript 1.30 – Review of 2019 2.30 – 3 things that made you happy 3.30 – 3 areas for improvement 4.05 – How can the business serve you better? 6.15 – Dichotomy between planning and execution 7.45 – Goal setting for 2020 10.10 – Big trends for 2020 10.35 – Voice SEO for HVAC 15.30 […]
The post Episode 20 : 2020 Pep Talk appeared first on HVAC Business Growth.
Transcript 1:35 – Overview of topics 1:52 – GMB Spam Clean up 4:45 – Service area business changes 6:50 – Continued rollout of Local Service Ads and Google Guaranteed 16:15 – Canonicalization 19:35 – Mobile first indexing 22:40 – Site diversity update Not ranking well on Google? Free no strings attached audit of your hvac […]
The post Episode 19: Google Search Trends in 2019 that affected the HVAC industry appeared first on HVAC Business Growth.
Transcript: Hi guys, Nick here from HVAC Business Growth. Thank you very much for watching the show. In today’s video, what we’re going to talk about is reviews and how you can generate more reviews in a legal way for your HVAC business. There’s lots of information out there on the internet. However, what you’ll […]
The post How to legally generate reviews on Google appeared first on HVAC Business Growth.
Transcript: Hi, guys. Nick here from HVAC Business Growth. Thank you very much for watching, and in today’s video, what we’re going to talk about is Apple Maps and whether you should get your business listed in Apple Maps alongside your Google Maps listing. It certainly does help. As usual, there’s lots of details. Let’s […]
The post Should you list on Apple Maps? appeared first on HVAC Business Growth.
Transcript: Hi guys. Nick here from HVAC Business Growth. Thank you very much for watching the show. In this video, what we’re going to do is talk about whether you should be doing your own SEO or whether you should be hiring an SEO consultant or company. I’m obviously pretty biassed as I’m an SEO […]
The post DIY SEO or hire an expert? appeared first on HVAC Business Growth.
Transcript: Hi guys. Nick here from HVAC Business Growth. Thank you very much for watching the show. In today’s episode we’re going to talk about blogging and whether or not it’s a good idea for your HVAC business. Overall, if you want to see an increase in organic traffic to your site, blogging is a […]
The post Should I blog for my HVAC website? appeared first on HVAC Business Growth.
Transcript 0:54 – Identify holidays in your country 1:15 – Provide a reason for the sale 2:04 – Example of a good reason for marketing 3:04 – Promotional rules – “before, during, after” 3:18 – Promotional rule – Before -“Make an offer” 3:54 – Promotional rule – Before -“Create a deadline” 4:26 – Promotion rule […]
The post Episode 18: Using Holiday Promotions to Market Your HVAC Business appeared first on HVAC Business Growth.
Transcript 1:09 – Goal of Consultative Selling 1:35 – People’s needs before products 2:28 – Ask questions: understand what you customer needs 2:46 – Example of Buying Criteria 5:25 – Marketing communication process 6:15 – Be the solution in your market 7:14 – Tip of the week Hello everybody! Welcome to the hvacbusinessgrowth.com podcast. I’m […]
The post Episode 17: Consultative Selling for HVAC Business appeared first on HVAC Business Growth.
Transcript 0:53 – Create lists 2:11 – Sub Headlines 3:20 – Body of the email 4:37 – Strategy 5:26 – Deliverability 9:20 – Tip of the week Hello everybody! Welcome to the HVAC Business Growth podcast. I’m your host Nick Bielawski. We’ve got another great show lined up for you today. The topic for today […]
The post Episode 16: Email Marketing for HVAC Businesses appeared first on HVAC Business Growth.
Transcript 1:01 – Establish an accountable advertising system 2:38 – Coupons or redemption vouchers 3:37 – Promotional codes 4:18 – Dynamic telephone numbers 5:04 – How did you hear about us? 5:38 – Tracking links and Analytics 10:18 – Tip of the week 10:56 – Done-for-you Lead Generation Hi! Welcome to the HVAC Business Growth […]
The post Episode 15: Advertising Waste Management for HVAC Businesses appeared first on HVAC Business Growth.
Transcript 0:29 – Learn 2 strategies 0:44 – Customer referrals vs. Joint Ventures 2:16 – Strategy 1: Business cards or vouchers 4:10 – Strategy 2: Follow up letters 4:37 – Best time for customer referrals 5:16 – Letter campaign 7:38 – What’s the cheaper option? 8:20 – Tip of the week 9:07 – Special offer […]
The post Episode 14: Customer Referral Program Strategies for HVAC Businesses appeared first on HVAC Business Growth.
0:31 – What will be discussed 0:49 – 3 Ways To Grow A Business 1:12 – Grow a business: make bigger sale 1:50 – Why are people scared of pricing? 2:48 – What dictates pricing? 3:48 – Pricing strategy: Business positioning 4:29 – Pricing strategy: Context 5:13 – Pricing rule: Don’t lower prices 7:03 – […]
The post Episode 13: Pricing Strategies for HVAC Businesses appeared first on HVAC Business Growth.
Transcript 1:06 – Trade Show Strategies 1:50 – Strategy 1: Create a mind map or funnel 2:30 – Strategy 2: Staffs must understand strategies 2:49 – Presentation for trade shows 4:20 – Presentation: Image-based display vs. stock display 4:47 – Presentation: Storyboards 5:51 – Staffing 7:27 – Measure activities 8:40 – Follow up 9:57 – […]
The post Episode 12: Trade Shows For HVAC Businesses appeared first on HVAC Business Growth.
0:46 – Direct Mail History 1:52 – Create a list for Direct Mail 4:07 – Get the list from SRDS 4:52 – Cost of Direct Mail 5:37 – Create an offer 7:12 – A pile and B pile theory 9:55 – How to improve opening rate of mails 12:06 – Use of sequence in Direct […]
The post Episode 11: Direct Mail for HVAC Businesses appeared first on HVAC Business Growth.
In this episode we discuss joint ventures and how to build these relationships to grow your business.
0:31 - What is a joint Venture?
2:02 - Who can you joint venture with?
5:51 - Joint ventures in advertising
6:25 - How to set up joint venture relationships in advertising
7:33 - Joint venture and client value
9:07 - Paying for results vs. paying for advertising
10:02 - Endorse mailing
11:43 - Emailing
12:28 - Insert-type approach
13:19 - Business cards
On this episode we discuss the power of video marketing. The different types of video, how and when to use the various methods to market your business and communicate effectively with customers.
0:49 - YouTube
2:13 - Video marketing using mobile devices
2:45 - Video marketing and social media
3:46 - Where do you start?
4:48 - 6 types of videos you can put on landing pages
4:55 - Face-to-camera type of videos
5:21 - Slideshow or PowerPoint presentation videos
6:14 - Demonstration Videos
7:05 - Interview videos
7:42 - Q&A and FAQ videos
8:12 - Explanimation videos
In this episode we discuss market leadership. Positioning is so important for your business. Market leadership will stop you from being marginalized so you can be rewarded and run your business like a maven.
0:40 - Be a Market Leader
1:14 - Advantages of Market Leadership
1:15 - 1st Advantage: Set the buying criteria
1:58 - 2nd Advantage: less sensitive to market change
2:54 - Strategies to become a market leader
2:58 - Strategy 1: Produce content regularly
3:37 - Word of caution!
4:50 - The key is to have a Unique Selling Proposition
5:23 - Content-ideas
The new year is a great time to reflect and set challenging goals for the upcoming year.
1:03 - Frustration defined
1:41 - So what should you do?
2:10 - The Improvement Cycle
2:27 - Phase 1: Assess!
3:15 - Phase 2: Realistic goals
4:27 - Phase 3: Set activities
5:19 - Phase 4: Get feedback
7:50 - Suggested books to read for 2013
8:04 - Book 1: Psycho Cybernetics by Maxwell Maltz
8:35 - Book 2: Think and Grow Rich
In this episode we discuss the importance of a USP. Sick and tired of playing the price war, race to the bottom game? Get a USP.
0:25 - Overview of the topics
0:52 - What is a USP?
1:53 - What a USP is not
3:07 - Example of a dumb USP
3:31 - 3 Examples of successful USPs
3:49 - Example of successful USP by Dominos
5:03 - Example of successful USP by Fedex
5:57 - Example of successful USP by Bill Phillips
In this episode we discuss sales and how to match your sales plan to your marketing.
0:12 - Sales Techniques
0:26 - Positioning vs. prospecting
2:27 - Pull vs. Push
3:48 - Permission marketing vs. interruption marketing
4:58 - Qualifying and disqualifying prospects
6:50 - Authority
7:52 - Can they say yes
8:48 - Step 1: Permission-
In this episode we discuss social media, does it work for HVAC businesses? If so, how to use it to attract customers.
0:35 - Facebook
2:16 - Twitter
3:53 - LinkedIn
4:47 - Google+
6:39 - Use social media: Know what people say about your business
8:09 - Use social media: build an audience
8:48 - How many tweets per day?
9:57 - Don't post crap on Twitter
In this episode we discuss lead generation for hvac companies. Specifically, how to create compelling offers and lead magnets to get masses of people interested in your services so you can follow up and close.
0:05 - Introduction to Lead Generation
1:04 - Lead generation magnets
2:23 - How to build lead generation magnets
4:25 - How to not be a commodity
6:17 - Marketing the magnet
6:44 - Building a list of interested prospects.
7:06 - Marketing the lead generation magnet: online ads
9:53 - Marketing the lead generation magnet: offline ads
11:00 - Call your prospects
11:51 - Recap of online and offline ads
13:31 - Qualification Process and Follow up
16:59 - Have interesting follow-up methodologies
17:45 - Lifetime customer value
19:34 - Tip of the week
This episode follows on from episode 1 where we discuss how to use direct marketing principles on your website. What elements are needed to generate the most conversions from your traffic. It's probably not what you like the look of or have been told by your marketing staff.
1:19 Have a clear headline
2:44 A clear call to action
3:20 "Above the fold"
3:57 Show me proof
4:32 The right time for a testimonial?
6:08 Developing trust
6:50 Graphics and branding
8:08 Your phone number is turning people away
9:54 One step, two step...
10:38 Make em an offer they can't refuse
12:02 Do this by midnight or else
12:54 Conversion reality
13:18 Recycling is good
14:22 Measuring profitability of follow up activities
15:15 Using opt-in forms
16:13 Use of pop-ups
17:25 Recycling traffic through social media sites
18:30 Stealth re-marketing
19:58 Testing your strategies
21:55 Tip of the week
Learn all about Direct Marketing for heating and cooling businesses in this Podcast show. We discuss the differences between direct marketing and branding and which one suits your business. We talk about the market, competition and how to squeeze the most from every dollar.
0:24 – Introduction
3:18 – Two types of marketing
5:19 – Gary Halbert story
6:01 – Identify the market
7:21 – Have access to the market
8:09 – Have an affinity with the market
8:47 – Competition
11:04 – Is your marketing accountable?
13:32 – Lifetime customer value
14:24 – Test the market
16:34 – Tip of the week