The Daily From Fit For Social: Recent Episodes
Ian Mountford
Daily thoughts on strategy and practical examples for getting the best out of social media marketing for businesses.
Are you visible online? Is it easy for your clients and customers to understand the value that you offer in comparison to your competitors? Now is the time for action and I'm here to help you. Send me a message if a quick call would be helpful to position you for what's ahead for all of us.
Send in a voice message: https://anchor.fm/fitforsocial/message
If you find yourself in a difficult situation where you are isolated or are working remotely or away from your colleagues or team, this is a great opportunity to improve your skills online and learn the basics of tools such as LinkedIn Facebook and content creation.
Send in a voice message: https://anchor.fm/fitforsocial/message
The main aim of marketing is to turn attention into customers and clients over time. Is your marketing doing this successfully? If it's not, it might be time for a rethink...
Send in a voice message: https://anchor.fm/fitforsocial/message
Do you know how to use the basic tools at your disposal to make content and deliver it as quickly as possible? A tiny amount of education and learning can help you to make things happen.
Send in a voice message: https://anchor.fm/fitforsocial/message
Set daily targets to keep you accountable and ensure you show up for your online audience. We are all forgotten very quickly online today if we don't show up consistently.
Send in a voice message: https://anchor.fm/fitforsocial/message
When you know what you want to be known for, you can use social media to demonstrate your expertise at scale.
Send in a voice message: https://anchor.fm/fitforsocial/message
We grow significantly through knowledge and education. If you face a fear when it comes to social media and content production, find some strength through new knowledge and support.
Send in a voice message: https://anchor.fm/fitforsocial/message
It's a very simple, straight line process but it takes a great deal of work and effort to reap the rewards.
Send in a voice message: https://anchor.fm/fitforsocial/message
Data always tells the story of how effective your actions really are.
Send in a voice message: https://anchor.fm/fitforsocial/message
It will help you to deliver a straight line to sales using social media if you put in the effort and make it work everyday.
Send in a voice message: https://anchor.fm/fitforsocial/message
Be known for something and put all of your efforts into creating content on this one topic at scale.
Send in a voice message: https://anchor.fm/fitforsocial/message
This is the goal of social media marketing today for everyone in B2B.
Send in a voice message: https://anchor.fm/fitforsocial/message
Creating content is never going to win on its own.
Send in a voice message: https://anchor.fm/fitforsocial/message
Be relevant to your audience and stay that way. Use the online tools and platforms that they hang out on every day.
Send in a voice message: https://anchor.fm/fitforsocial/message
Making sure your profiles on platforms such as LinkedIn are up-to-date and have your contact information clear and visible could be the difference between picking up retainers or being just another lawyer or accountant hoping for the phone to ring.
Send in a voice message: https://anchor.fm/fitforsocial/message
I've also got a couple of other interesting data points in this post about content marketing and how critical it is to get your Social Media channels in good shape today. Thanks for listening!
Send in a voice message: https://anchor.fm/fitforsocial/message
A lots changed in the two years we've been away, but a lot has also stayed the same in the world of Social Media...
Send in a voice message: https://anchor.fm/fitforsocial/message
Be prepared to make changes in order to get the results you want. Some simple and small changes can have a huge impact.
Send in a voice message: https://anchor.fm/fitforsocial/message
Goals help you get there and can make the process much more enjoyable, especially when you begin to hit targets and build a loyal following and see growth in your business or organisation.
Send in a voice message: https://anchor.fm/fitforsocial/message
The Thought Leadership opportunity in Australian professional services is still wide open for firms and individuals. Are you going to take step up?
Send in a voice message: https://anchor.fm/fitforsocial/message
Do you know your objectives?
Send in a voice message: https://anchor.fm/fitforsocial/message
Post on a regular basis to make the most of the attention on your business that social media generates
Send in a voice message: https://anchor.fm/fitforsocial/message
Think like a media channel and your approach to social media will change for the better. Start putting people on and delivering content your audience wants to see and hear.
Send in a voice message: https://anchor.fm/fitforsocial/message
Market like it's 2017 - give you audience what they want and where they want it.
Send in a voice message: https://anchor.fm/fitforsocial/message
Don't spend lots of money! When you know what you're doing, you'll know what you need that can enhance and improve your content. At the start, just work with what you have.
Send in a voice message: https://anchor.fm/fitforsocial/message
Where are your people online? Use data to understand where your audience hangs out regularly and the things they care about.
Send in a voice message: https://anchor.fm/fitforsocial/message
The social media boost to networking - use it to stay in touch with your contacts.
Send in a voice message: https://anchor.fm/fitforsocial/message
What do you want to be know for? Make this your focus of your content.
Send in a voice message: https://anchor.fm/fitforsocial/message
Failure can be a big part of success. Follow the data and you will know what gets results and leads to success.
Send in a voice message: https://anchor.fm/fitforsocial/message
Picture your audience to make your message more compelling
Send in a voice message: https://anchor.fm/fitforsocial/message
Use goals to keep you focussed when times get tough and you're questioning why you are creating content online.
Send in a voice message: https://anchor.fm/fitforsocial/message
My first workshop in Sydney is taking place at the end of October. Find out more at learnsocialmediaaustralia dot com.
Send in a voice message: https://anchor.fm/fitforsocial/message
Consistency builds trust
Send in a voice message: https://anchor.fm/fitforsocial/message
Offer your channels to other content creators
Send in a voice message: https://anchor.fm/fitforsocial/message
Lunchtime learning session
Send in a voice message: https://anchor.fm/fitforsocial/message
The Winning Content Formula will get you results.
Send in a voice message: https://anchor.fm/fitforsocial/message
Give your platform to others and everyone wins!
Send in a voice message: https://anchor.fm/fitforsocial/message
Engagement and authenticity. Not automate and outsource!
Send in a voice message: https://anchor.fm/fitforsocial/message
Storytelling as the power move. Create the narrative of your life
Send in a voice message: https://anchor.fm/fitforsocial/message
Overcome resistance and good things will happen
Send in a voice message: https://anchor.fm/fitforsocial/message
The cocktail party analogy is still the best one to demonstrate how relationships are built online
Send in a voice message: https://anchor.fm/fitforsocial/message
Data tells the story every time. Use it to find your audience
Send in a voice message: https://anchor.fm/fitforsocial/message
Have you considered podcasting? If not, it's worth doing the research and giving it a try.
Send in a voice message: https://anchor.fm/fitforsocial/message
Outsource content production? Think again. It may be damaging your brand
Send in a voice message: https://anchor.fm/fitforsocial/message
Become more visible in your marketplace using content marketing
Send in a voice message: https://anchor.fm/fitforsocial/message
Stay in this for the long haul and good things will happen. Patience is the hardest thing but it's the secret to long term success.
Send in a voice message: https://anchor.fm/fitforsocial/message
Go where the attention is to make sure you get noticed, too
Send in a voice message: https://anchor.fm/fitforsocial/message
Market like it's 2017 and pay attention to what gets results at the best price today.
Send in a voice message: https://anchor.fm/fitforsocial/message
Consistency will really help your audience find your content
Send in a voice message: https://anchor.fm/fitforsocial/message
Does your website hit the mark? All your social media efforts could be in vain if it doesn't.
Send in a voice message: https://anchor.fm/fitforsocial/message
Sometimes 1000 followers can provide better results than 100,000
Send in a voice message: https://anchor.fm/fitforsocial/message
The mirror of human behaviour is what social media really is.
Send in a voice message: https://anchor.fm/fitforsocial/message
The difference between networks and communities helps you know who to communicate with on what topics
Send in a voice message: https://anchor.fm/fitforsocial/message
How do I grow my follower numbers? Very regular question for me and my response is not what you might expect
Send in a voice message: https://anchor.fm/fitforsocial/message
Try the new advertising tools because the old ones just don't work so well any more.
Send in a voice message: https://anchor.fm/fitforsocial/message
Set your objectives first and you can create content with real purpose, targeted at your audience
Send in a voice message: https://anchor.fm/fitforsocial/message
Create platforms in order to spread your good ideas to a broader community
Send in a voice message: https://anchor.fm/fitforsocial/message
The Compound Interest Approach to Content - look at content in the same way.
Send in a voice message: https://anchor.fm/fitforsocial/message
Those who develop the highest quality content will cut through the noise and win.
Send in a voice message: https://anchor.fm/fitforsocial/message
Avoiding FOMO - it can cost you large amounts of wasted time, energy and cash
Send in a voice message: https://anchor.fm/fitforsocial/message
Use emotion to power strong engagement
Send in a voice message: https://anchor.fm/fitforsocial/message
Look at Facebook for B2B marketing in Australia. LinkedIn still strong but losing its appeal over time.
Send in a voice message: https://anchor.fm/fitforsocial/message
Don't just make noise, make things happen
Send in a voice message: https://anchor.fm/fitforsocial/message
Instagram and Australia - some useful data that you need to know if you're in retail
Send in a voice message: https://anchor.fm/fitforsocial/message
Persistence pays in the game of social media marketing
Send in a voice message: https://anchor.fm/fitforsocial/message
The movie studio model of content production is tried and tested.
Send in a voice message: https://anchor.fm/fitforsocial/message
Have a simple system to do more on social media in less time
Send in a voice message: https://anchor.fm/fitforsocial/message
Run a test using written and video content and you'll see the power of video today
Send in a voice message: https://anchor.fm/fitforsocial/message
You can grow your sales using social media tools if you understand the part that content plays. Listen in for more.
Send in a voice message: https://anchor.fm/fitforsocial/message
3 b2b content ideas to help you up your content game.
Send in a voice message: https://anchor.fm/fitforsocial/message
Use these ideas to help you improve your overall engagement on social media
Send in a voice message: https://anchor.fm/fitforsocial/message
It takes time to build your brand online
Send in a voice message: https://anchor.fm/fitforsocial/message
Go where your audience is • Four big trends to consider
Send in a voice message: https://anchor.fm/fitforsocial/message