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There is a new user on the internet. It doesn't have eyes, it reads code, and it has zero tolerance for bad UX.

In this episode, I sit down with Jes Scholz (SEO Futurist & Marketing Consultant) to discuss the "Great Correction" coming to our industry. We talk about why a decade of obsessing over short-term metrics has "corrupted" brand marketing, and why AI is finally forcing us to fix the fundamentals we’ve ignored for too long.

Jes explains why AI agents are abandoning websites with messy HTML, why "entity optimization" is the real key to future visibility, and why the popular tactic of spamming Reddit to influence LLMs is a ticking time bomb for your brand.

Topics Covered:

• Why short-term metrics broke modern marketing (and how to fix it).
• The "New User": How to optimize for AI agents that read code, not screens.
• Why "trash" code and interstitial popups are fatal for AI discovery.
• The "Reddit Spam" Rant: Why trying to hack AI will destroy your brand reputation.
• The #1 skill AI cannot replace in 2026.

Timestamps:

00:00 - Intro

00:02:07 - How Short-Term Metrics "Corrupted" Brand Marketing

00:03:59 - Why Marketers Must Relearn to Work Without Perfect Metrics

00:08:00 - AI Agents: Why They Fail on Bad UX & Messy HTML

00:17:52 - Beyond the Website: Why Entity Optimization is Key for AI

00:21:14 - Why Spamming Reddit to Influence AI Will Destroy Your Brand

00:27:23 - Final Advice: The #1 Skill to Keep & The #1 Habit to Drop

About the Guest: Jes Scholz is a global digital strategist and SEO futurist. Formerly the International Digital Director for Ringier, she has led digital transformation across 140+ media and e-commerce brands in Europe, Africa, and Asia. She is now an independent consultant helping enterprises adapt to the AI era.

Connect with Jes:

• Website: jesscholz.com
• Newsletter: SEO Brief on Substack
• LinkedIn: Jes Scholz

Connect with Sani:

• LinkedIn: Slobodan (Sani) Manić
• Website: nohackspod.com
• Newsletter: No Hacks on Substack

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The promise is irresistible: generate anything you want, instantly, with zero effort. We’ve been told that AI is the great democratizer, but in this episode, we argue it’s actually the most catastrophic lie of the digital age.

The truth is, this endless supply of cheap, fast content is fundamentally destroying value and driving the collapse of the internet as we know it. We're not seeing liberation; we're seeing an intellectual lazy river that's turning the web into a toxic digital swamp.

In this episode, we break down the three deadly flaws of the zero-effort economy:

• The Dunning-Kruger loop: Why amassing "zero knowledge" before hitting 'generate' is so dangerous. We look at why amateurs, armed with powerful tools, lack the expertise to judge quality, creating a flood of confidently flawed content that only "kinda looks good."
• The meaning crisis & The Betty Crocker dilemma: If creation is instant, cheap, and disposable, why should you care? We dive into the psychology of effort and the IKEA Effect to explain why platforms had to force you to "add the human egg." The only way to save your work is to deliberately reintroduce friction.
• The platforms are killing at (the enshittification): This isn't just an accident; it’s calculated decay. We expose how platforms are actively boosting AI Slop (low-quality, high-volume garbage) to maximize their profits, directly crowding out genuine human creators. We reference Cory Doctorow's essential concept of Enshittification to explain how the entire internet is being systematically poisoned.
• The final warning: What happens when we keep chasing "more, more, more low-effort shit"? The existential threat of model collapse, where AI trains on its own garbage, fundamentally poisoning the source of all knowledge and accelerating us toward a "dead internet."

The only way to fight back is to choose effort over ease.

Find more No Hacks content: If you want to support the podcast, please subscribe, rate, and share this episode. You can also read more No Hacks content at nohacks.substack.com.

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As the world rushes to adopt AI, what if the most future-proof skill isn't mastering the machine, but mastering human connection? In this episode, Sani sits down with Brent Csutoras, a true OG of the internet who has been a core member of the Reddit community since 2006.

Brent argues that the unfiltered, honest, and often chaotic conversations happening on Reddit, a platform he calls "the real world online", provide the ultimate blueprint for the future of brand building. So many brands fail on Reddit because they treat it like a traditional advertising channel, only to be torn apart by a community that values authenticity above all else. Brent breaks down his "anti-marketer" playbook, using incredible stories, from the REI AMA that turned from a PR disaster into a masterclass in accountability to a beef jerky company that sold $30,000 worth of product from a single, honest conversation, to illustrate his points.

If you are professional trying to navigate the future of digital marketing, you need to hear this. Brent makes a compelling case that we are not in year 21 of the old internet; we are in "Year One" of a completely new era , where solving real human problems has replaced the old hacks of chasing keywords and gaming algorithms.

Guest

Our guest is Brent Csutoras, a renowned Reddit thought leader and marketing strategist. As the Founder of OGS Media, he has spent nearly two decades helping Fortune 100 brands, scrappy startups, and skeptical CMOs navigate one of the most misunderstood platforms online.

In addition to his deep expertise in Reddit, Brent has been a Managing Partner at Search Engine Journal for over a decade, helping to shape the voice of the digital marketing industry. He is a self-described "futurist at heart, with a bias for action", constantly drawn to the edge of what's next in search, social, and AI-driven discovery. His core philosophy is simple but profound: help brands stop marketing at people and start connecting with them.

Key Takeaways

• Community is a networking event, not a megaphone
• Trust is the only metric that matters
• Solve problems, don't chase keywords
• Your new job is to train your AI assistant

Links and Resources

• Connect with Brent: The best way to reach Brent is on his LinkedIn Profile.
• OGS Media: Learn more about Brent's Reddit community engagement company at ogsmedia.com.
• Search Engine Journal: One of the leading online marketing publications where Brent is a managing partner.
• ZipTie.AI: The project Brent is working on to map online conversations.
• Book Mention: Contagious: Why Things Catch On by Jonah Berger.
• Book Mention: Stumbling on Happiness by Daniel Gilbert.
• Book Mention: The Advice Trap by Michael Bungay Stanier.
• Brand Mention: Sonos, a brand Brent highlights for its excellent community engagement on Reddit.

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What do you do when you feel like you've swallowed an elephant? For Bryan Eisenberg, a pioneer of Conversion Rate Optimization (CRO), that feeling was both a personal crisis and the inspiration for his new book.

In this deep and insightful conversation, Bryan takes us on a journey through his 30-year career, from the earliest days of the internet to the current age of AI. He reveals the one-word secret that has guided his success with brands like Google and Disney: Empathy.

Bryan explains why messaging will always be more powerful than any tool, why "facts tell, but stories sell," and how he recently watched a single press release instantly become the "truth" for AI models like ChatGPT. If you're a marketer, founder, or anyone feeling overwhelmed by the noise of the modern world, this episode is a masterclass in focusing on the fundamentals that truly matter.

In this episode, you will learn:

• The powerful personal story behind Bryan's new book, "I Think I Swallowed an Elephant".
• Why empathy is the single most important thread in a successful marketing career.
• How Bryan and his team pioneered the concept and term "Conversion Rate Optimization".
• Why messaging is the most impactful variable you can test, far more than tools or design.
• A fascinating case study on how a press release can immediately influence AI-generated search results.
• The essential skills marketers must cultivate to stay relevant and thrive in the age of AI.
• Why real-world community and connection are becoming more critical than ever.

Episode Links

• Book: I Think I Swallowed an Elephant on Amazon
• Podcast: The Rock Solid Round Rock Podcast
• Connect with Bryan Eisenberg:
  • Website: bryaneisenberg.com
  • LinkedIn: linkedin.com/in/bryaneisenberg
  • X (formerly Twitter): @TheGrok
• Books Mentioned:
  • Waiting for Your Cat to Bark?
  • Call to Action
• People & Companies Mentioned:
  • Savannah Bananas (Jesse Cole)
  • Newsworthy.ai
  • RocketBEAT

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Welcome to No Hacks, the podcast that cuts through the noise to reveal the truth about the future of work and the impact of AI. In this episode, we're taking a look into the phenomenon of "vibe coding" – the idea that you can simply describe an app to an AI and have it magically built.

Is Vibe Coding the shortcut to tech success, or just another false promise?

Sani argues that the hype around pure vibe coding mirrors the deceptive playbook of dropshipping gurus: selling a dream that ultimately profits the platform, not the aspiring creator. We break down the seductive promises, expose the harsh realities, and reveal the catastrophic failures that occur when the "vibes turn bad."

What you'll learn in this episode:

• What Vibe Coding Really Is: Understand the difference between responsible AI-assisted development and "pure" vibe coding, where code is accepted without full understanding.
• The Anatomy of a Hype Cycle: Discover the striking parallels between the vibe coding phenomenon and the dropshipping course industry, from their sales pitches to their hidden realities and who truly profits.
• A Catalogue of Catastrophes: Hear real-world horror stories of instantly hacked startups, data deletion disasters, and AI models that "lie"—illustrating the dangers of relying on AI without deep technical oversight.
• The 80/20 Trap: Explore why AI can get you 80% of the way to a prototype, but that crucial final 20%—security, scalability, and integration—requires uniquely human skills.
• The "No Hacks" Skills for the AI Era: We conclude by revealing the four critical, future-proof skills that will define the next generation of builders and leaders in technology: Systems Thinking, Problem Decomposition, Architectural Integrity & Security, and Expert Curation.

Don't fall for the illusion of "irrational confidence" in tech. Tune in to understand why deep, durable skills, not magic, are the real path to success in the age of AI.

Important links from the episode:

• https://www.reddit.com/r/cscareerquestions/comments/1jmyk5k/seems_like_the_guy_who_invented_the_vibe_coding/
• https://www.finalroundai.com/blog/vibe-coding-failures-that-prove-ai-cant-replace-developers-yet
• https://www.louisbouchard.ai/genai-coding-risks/
• https://medium.com/@lars_13145/system-thinking-and-ai-redefining-software-product-development-a193a08119bc
• https://instil.co/blog/critical-thinking-in-the-age-of-ai-and-why-it-still-matters/
• https://en.wikipedia.org/wiki/Lance_Stephenson
• Comparison table

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The world of work is changing faster than ever, and AI is leading the charge. What does this mean for industries like SEO, marketing, and content? And more importantly, what does it mean for your career?

In this episode of No Hacks, I’m joined by Olga Andrienko, a marketing leader who transitioned from VP of Brand Marketing into AI operations. Her journey is the perfect case study for how professionals can adapt when the ground shifts under their feet.

We start with Olga’s “lightning bolt moment” at an AI course that showed her the power of automation and AI agents. From there, we explore:

• The future of SEO and search: why Google’s AI Overviews are disrupting traffic, how “search everywhere optimization” is replacing traditional SEO, and what it means for attribution.
• AI business models and big tech: the economic reality behind AI tools, the competition between Google and OpenAI, and why Olga switched from iPhone to Google Pixel for integrated AI features.
• Practical automation in marketing ops: real workflows Olga and her team automated, how to identify the right tasks to start with, and what role AI workflow architects play.
• The jobs of tomorrow: emerging roles like Heads of AI Ops and AI workflow specialists, why community and events still matter, and how to stand out in a flood of AI sameness.
• Human creativity in an AI-first world: why now is the easiest time to stand out online, and why clumsy, authentic writing can be a feature, not a bug.

This conversation is not just about AI tools. It is about how work itself is being reshaped, what skills will still matter five or ten years from now, and how you can adapt your career for long-term success.

👉 If you enjoyed this episode, don’t forget to subscribe to the podcast so you never miss what’s next. And join the Substack, where I share deeper insights, notes, and resources to help you navigate the future of work.

Episode links:

• No Hacks Substack
• How to start in any brand role (Olga's LinkedIn post)

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In this emergency solo episode I walk you through #ChatGate, the discovery that thousands of “shared” ChatGPT conversations are now fully searchable on Google. We de-mystify the site: operator, trace the unusual timeline that puts OpenAI, Google Cloud and Microsoft on a collision course, and explain why some marketers cheer while privacy advocates panic.

Most importantly, you’ll learn how to check whether your chats are exposed and what to do next.

Key Takeaways

• Shared ChatGPT links are public if you tick “Enable search indexing.”
• A sitemap discovered in late 2024 helps Google crawl those pages automatically.
• OpenAI now pays Google for compute while Microsoft cools its spending — timing that looks suspicious.
• Marketers cheering the “SEO gold-mine” are ignoring the privacy fallout.
• Audit yourself (site:chatgpt.com/share "Your Name"), delete stray links, and think twice before sharing sensitive prompts.

Enjoy the listen — and remember: what happens in ChatGPT doesn’t necessarily stay in ChatGPT.

Resources & Further Reading

1. Google Support – Advanced Search Operators (official guide to site:)
   https://support.google.com/websearch/answer/2466433?hl=en
2. OpenAI Help Center – “Share your conversations” (checkbox controls indexing) https://help.openai.com/en/articles/7925741-chatgpt-shared-links-faq
3. LinkedIn Post by Senthil Kumar – “OpenAI’s /shared-convos-sitemap.xml SEO play” https://www.linkedin.com/pulse/unboxing-chatgpts-organic-traffic-deep-dive-openais-seo-hariram-jhtkc
4. TechCrunch (31 July 2025) – “Your public ChatGPT queries are getting indexed by Google” https://techcrunch.com/2025/07/31/your-public-chatgpt-queries-are-getting-indexed-by-google-and-other-search-engines/
5. Fast Company (30 July 2025) – “Google is indexing ChatGPT conversations—here’s why it’s a privacy nightmare” https://www.fastcompany.com/91376687/google-indexing-chatgpt-conversations
6. Yahoo Finance (Dec 2024) – “Microsoft has invested nearly $14 billion in OpenAI but is pulling back”
   https://finance.yahoo.com/news/microsoft-invested-nearly-14-billion-000512844.html
7. Reuters (16 July 2025) – “OpenAI taps Google Cloud TPU chips to meet soaring demand”
   https://www.reuters.com/business/media-telecom/openai-lists-google-cloud-partner-amid-growing-demand-computing-capacity-2025-07-16/
8. Juliana Jackson – Substack Essay “ChatGPT Indexed Conversations”
   https://julianajackson.substack.com/p/chatgpt-indexed-conversations

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What does life look like when search engines, junior tech jobs, and even human therapists start losing ground to generative AI? In this lightning-charged round-table, host Sani sits down with experimentation legends Erin Weigel and Lukas Vermeer to test-drive a future that’s already creeping into the present.

In this episode you’ll hear:

• “RIP Google SERPs?”. Lukas explains why he’s stopped opening SERPs and lets ChatGPT do the leg-work instead, and what that means for SEO as a profession.
• Therapy by chatbot. A frank debate on the ethics of replacing licensed counselors with LLMs, complete with Erin’s tale of an AI that literally narrated its own fake empathy.
• The vanishing ladder. Why companies are skipping junior hires, how that starves tomorrow’s seniors, and whether YouTube “mentors” can fill the gap.
• Layoffs, wage pressure & the fourth AI hype-cycle. Erin argues that generative tools are becoming the C-suite’s favorite excuse to “do more with less,” accelerating job insecurity across tech.
• Blackout reality check. Sani recounts a one-day power failure that froze an entire city, highlighting just how thin our digital safety net really is.
• Off-grid plans & doom-prep kits. From Raspberry Pi LLMs to a solar-powered farmhouse in France, the crew swaps tongue-in-cheek tips for surviving an AI-augmented apocalypse.

About the guests

• Erin Weigel is the former principal designer at Booking.com, now charting the blurry boundary between human-centered design and AI-generated “V-Zero” mock-ups.
• Lukas Vermeer is the ex-director of experimentation at Booking.com and Vista; known for turning data questions into live product experiments. Both Erin and Lukas started the same day at Booking.com, one of many shared origin stories they unpack.

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Why don’t users do what they say they’ll do? Why does great UX still fail sometimes? And what do the world’s top companies know about behavior that most of us miss?

In this episode, Sani sits down with Katie Dove, behavioral designer at Irrational Labs, to break down the Three B Framework, a powerful behavioral design tool used by teams at Google, YouTube, and Duolingo. They unpack how context shapes decisions, why psychological friction is often invisible, and what it really takes to drive engagement through design.

If you work in UX, CRO, product, or marketing, this episode will change how you think about user behavior forever.

🔍 What we cover:

• Why values don’t always predict behavior (and why that’s okay)
• The Three B Framework: Behavior, Barriers, Benefits
• The difference between logistical and psychological friction
• Real-world case studies: Google AdWords, ClassPass, Duolingo, top banks
• How to identify the right behavior to optimize
• The psychology of mental models, defaults, and motivation
• Why asking users what they want often leads you astray
• Rapid-fire insights on irrationality, app design, and more

Guest: Katie Dove

Behavioral designer and partner at Irrational Labs
Katie leads behavioral design projects for companies like Google, YouTube, and leading financial institutions. At Irrational Labs, she helps teams apply behavioral science to real-world digital products and services.

🔗 IrrationalLabs.com
🔗 Follow Katie on LinkedIn

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What separates email campaigns that convert from those that get ignored? It all comes down to understanding your customers, deeply.

In this episode, Sani welcomes back Omar Lovert for a masterclass on customer-centric email marketing. Together, they unpack why AI can’t replace real customer insight, how to use RFM segmentation to identify your most valuable users, and the frameworks that top-performing brands use to map the customer journey and boost lifetime value.

From tactical tips on optimizing welcome flows to the underrated power of post-purchase emails, this is your blueprint for building human-first marketing in a world increasingly driven by automation.

🧠 You’ll learn:

• Why customer research still beats AI-generated content
• How to segment your audience with RFM scoring
• The role of jobs-to-be-done interviews in crafting better campaigns
• How to use NPS and support signals to improve retention
• Why your first-time customers are your biggest opportunity

Whether you’re a DTC marketer, retention strategist, or email geek, this one’s packed with value.

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Heads-up: I use some salty language. Nothing hateful, just passionate about this topic. Skip if that’s not your vibe.

It’s 2 AM, your side-project just went viral, and the signup flow is on fire. Do you keep “vibe-coding” blind prompts, or step up as the conductor who actually knows the score? In this first-ever solo episode, I unpack why “anyone can code with AI” is 2025’s biggest myth and show you how to turn large language models into the ultimate co-pilot instead of a ticking time-bomb.

Key Takeaways

1. Illusions break at scale. Vibe-coding can get you an MVP, but you’ll pay interest when production fires start.
2. Your new super-power isn’t “no knowledge,” it’s “faster knowledge.” LLMs shrink the gap between “I don’t know” and “I can ship.”
3. Learning beats prompting. Prompting is great, prompt-and-probe is better. Use back-and-forth to understand, not just generate.
4. Career moat = curiosity. The people who thrive next year aren’t the ones with the fanciest prompts; they’re the ones who ask better questions and close their gaps daily.

7-Day Knowledge-Gap Challenge

1. Pick one concept you avoid (CSS Flexbox? Indexing in Postgres?).
2. Spend 15 min/day grilling an LLM: “Explain it like I’m 7… now show real-world code… now debug this snippet…”
3. Log what surprised you, then share your aha moments

Call to Action

• Try the challenge. Tag me with your progress by next week.
• Rate & Review. If this episode saved you from a 2 AM meltdown, drop a ⭐⭐⭐⭐⭐ on your favorite app.
• Share. Forward the LinkedIn post or the episode link to one builder who still thinks vibe-coding is a strategy.

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In this episode, Sani sits down with Matt Gershoff, CEO and Co-founder of Conductrics, to talk about how being intentional, not just fast, leads to better experimentation, better customer relationships, and better outcomes.

Matt shares the wild story of how a machine learning summer school (and donkeys in pajamas!) helped spark Conductrics. They unpack why "just in case" data collection is broken, why data minimalism matters now more than ever, and how companies should rethink experimentation in the AI age.

What You'll Hear

[00:00] Introduction

[00:03:05] What Makes Conductrics Different

[00:09:01] Being Intentional with Experimentation

[00:09:54] The Problem with "Just in Case" Data Collection

[00:17:06] Why Data Hoarding Feels So Different Digitally

[00:25:43] Rapid Fire: Quick Takes with Matt

[00:38:07] Intentional Data Collection in A/B Testing

Where to Find Matt

• Connect at Conductrics.com
• Or find him on LinkedIn and the Test & Learn Community Slack

About Matt Gershoff

Matt Gershoff is the CEO and Co-founder of Conductrics, a leader in privacy-first experimentation technology. With a background in econometrics, database marketing, and artificial intelligence, Matt is passionate about helping businesses build smarter, more customer-focused decision systems — without losing sight of ethics or intentionality.

🔗 Find Matt online:

• Conductrics Website
• Matt's LinkedIn

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Is content marketing finally dead? In this no-BS conversation, I’m joined by digital strategist Jono Alderson to unpack the new reality of SEO, content, and how Google’s evolution is leaving traditional marketing behind.

Jono explains why so much content is now obsolete, how search is changing with AI, and why the only real path forward is to be more human, more trustworthy, and more brand-driven than ever before.

🔥 What We Talk About:

00:00 – Is content marketing dead? Jono kicks off with a bang.
00:46 – “Solved query spaces” and why Google doesn’t need your blog posts anymore.
02:46 – The AI-powered future of search: recipes, risottos, and synthetic content.
04:55 – What actually still works: EEAT, branding, and building trust.
07:45 – The ironic truth: in the age of AI, being human is your biggest asset.

🧠 Key Takeaways:

• Why pumping out blog posts is no longer a growth strategy
• What “solved query spaces” mean for your SEO future
• Why Google’s zero-click answers are here to stay
• How to compete through trust, brand, and true expertise
• Why your best marketing move might be… local radio?

🔗 Links:

Jono's LinkedIn - https://www.linkedin.com/in/jonoalderson/

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In this episode of No Hacks, host Sani is joined by technical SEO strategist Anne Berlin to explore one of the most disturbing and fascinating topics on the web today: the Dead Internet Theory. Is most of what we see online actually created by bots, for bots? What happens when the web becomes a wasteland of AI-generated slop and abandoned digital ruins? Anne draws on her extensive experience analyzing crawl logs, server stats, and digital infrastructure to reveal how bot traffic is outpacing real users, and what that means for the future of human-centric content.

If you’ve ever wondered why the web feels “off” these days, this one’s for you.

👤 About the Guest: Anne Berlin

Anne Berlin is a Lead Product Strategist and Senior Technical SEO at Lumar, with over a decade of experience in digital strategy, enterprise SEO, and content performance optimization. Anne specializes in high-scale technical audits, crawl budget efficiency, and structured data for large websites, including e-commerce and news publishing giants. She’s a passionate advocate for reclaiming the human web and brings a cross-disciplinary lens to digital decay, combining SEO, DevOps, and sustainability insights.

She's previously led digital strategy for organizations like Kaplan and the Lupus Foundation of America and holds a Master’s from Georgetown University.

⏱️ Timestamps

00:00 – What is the Dead Internet Theory?
00:24 – The rise of bots: from content creation to consumption
01:04 – How bots degrade user experience
01:44 – Why most web pages are unread by humans
02:25 – From Geocities to AI slop: the lost human web
03:06 – Budget cuts and digital burnout
04:01 – The hidden energy cost of web inefficiencies
05:37 – Cross-functional SEO: solving crawl waste
06:33 – One endpoint, a transatlantic flight's worth of carbon
07:25 – 60% of web traffic is non-human
08:01 – Are we too late to save the web?
09:42 – Join the crusade: building a human-led internet

✅ Key Takeaways

• Dead Internet Theory suggests that bots, not humans, dominate the web today—both as content creators and consumers.
• Anne estimates 60% of web traffic is bot-based, with only 40% appearing human.
• Many web pages are published without ever being seen by a human, often as part of programmatic SEO.
• Neglected code and crawl bloat have energy and environmental costs, with one exposed endpoint equating to a transatlantic flight in carbon emissions.
• The solution lies in cross-training and collaboration across SEO, DevOps, infrastructure, and security to reduce digital inefficiencies and prioritize meaningful content.
• Anne advocates for a return to a human-first web, where real people matter more than algorithms.

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Growth doesn’t have to mean being everywhere at once or chasing every shiny new tactic.

In this episode of No Hacks, I talk with Ward van Gasteren — one of Europe’s first growth hackers — about how to grow smarter, not louder. Ward shares his go-to method for helping early-stage startups: the 1-1-1 Framework — one audience, one channel, one message.

We dig into how founders and product teams can stop spreading themselves too thin, avoid early-stage overwhelm, and finally find traction through focus. Ward explains the difference between growth and traditional marketing, how to approach experimentation, and why most companies waste time on strategies that don’t serve their stage.

Whether you’re building a company, a product, or even a podcast — this conversation will help you cut through the noise and grow with clarity.

Topics Covered:

• How to stop doing too much and focus on what works
• The 1-1-1 Framework for early-stage clarity
• Why founders waste time on channels that aren’t ready
• The role of experimentation beyond A/B testing
• Choosing the right growth metrics and north star
• Why organic social is rarely a growth engine
• Building scalable systems after early traction
• AI’s impact on speed (but not necessarily quality)
• How podcast growth follows the same principles as startup growth

About the Guest:

Ward van Gasteren is a growth consultant and one of Europe’s first professional growth hackers. Through his platform Grow with Ward, he helps early-stage startups create growth strategies that actually work — without burning out in the process.

Ward has worked with companies across industries to simplify how they think about growth, run smarter experiments, and scale what’s already working. His 1-1-1 Framework has helped founders build real traction by focusing on the right things — not everything.

Timestamps:

• 00:00:00 – What does a growth consultant really do?
• 00:06:07 – Breaking down the 1-1-1 Framework: one audience, one channel, one message
• 00:10:27 – Brand-building vs. selling: when organic social actually helps
• 00:15:30 – Ward’s favorite growth tool (and why he’d ditch GA4)
• 00:20:07 – Growth vs. Marketing: different teams, different goals
• 00:25:08 – How AI tools help with speed, but not necessarily with strategy
• 00:30:24 – Getting honest customer feedback and applying “The Mom Test”
• 00:35:16 – Ward’s growth program and where to follow his work

Connect with Ward:

→ Website: https://growwithward.com
→ LinkedIn: https://www.linkedin.com/in/wardvangasteren/

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In this episode, senior experimentation specialist Sam Barber joins me to unpack what it really takes to drive change through digital experimentation. Spoiler: it’s not just about tests and tools, it’s about people. They explore how to build a solid support network inside any organization, how to win over skeptics, and why shouting (strategically) about your wins might just be your best move.

Topics Covered:

• Why experimentation needs internal allies
• How to communicate value beyond test results
• The "force field" method for mapping influence
• Why customer insights matter just as much as revenue
• Breaking out of the digital silo
• Tips for aligning with other teams’ goals

Key Quote:

“If you don’t shout, they won’t know you exist.”

Connect with Sam on LinkedIn: https://www.linkedin.com/in/sam-barber14/

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You’ve probably heard “go-to-market” thrown around like it’s just a product launch. But it’s way more than that — and today’s guest breaks it all down with clarity, energy, and zero fluff.

In this episode, I sit down with Maja Voje, an internationally recognized go-to-market strategist who’s worked with over 750 companies, including global giants like Google, Bayer, and Rocket Internet. We unpack what makes GTM actually work, why focus beats scale, how to find your earliest adopters, and how AI is changing everything — fast.

Whether you’re building something from scratch or scaling a proven product, this episode will reshape how you think about launching, growing, and repeating success.

About the Guest

Maja Voje is a globally sought-after go-to-market strategist, best-selling author of GTM Strategist, and founder of Growth Lab. With over a decade of hands-on experience, she’s helped 750+ companies — from early-stage startups to Fortune 500 firms — build repeatable, scalable growth systems.

She co-teaches one of the most popular online growth courses (used by teams at Tesla, IBM, and Booking.com), and her GTM templates and playbooks have helped thousands of businesses get to product-market fit faster. Maja is also a keynote speaker and was named Female Role Model of the Year in 2018.

Key Takeaways

• Go-to-market isn’t just launch day — it’s an ongoing, strategic system.
• Focus > Scale: Narrow, repeatable systems beat brute force and ad spend.
• Understand the difference between early customer profile (ECP) and ideal customer profile (ICP).
• Why AI is a superpower for research, messaging, and GTM — if you use it right.
• Common GTM mistakes that waste time, money, and team morale.
• How to avoid "shiny object syndrome" and stay focused on what actually moves the needle.

Chapters & Timestamps

• [00:00:00] Welcome & Episode Start
• [00:00:15] Maja’s origin story in marketing and startups
• [00:03:06] The accidental path to growth hacking
• [00:04:53] What go-to-market actually means
• [00:08:29] Why GTM is not just a launch
• [00:10:19] How fast-moving markets force constant GTM updates
• [00:12:57] First mover advantage vs. fast follower strategy
• [00:19:39] Why companies resist GTM adaptability
• [00:25:10] Rapid-fire GTM questions
• [00:31:25] The role of early adopters and how to find them
• [00:35:17] Beachhead segment strategy (and WWII analogies)
• [00:39:23] AI’s impact on go-to-market — good and bad
• [00:48:04] Creativity, content, and where AI falls short
• [00:50:43] Where to find more from Maja & closing thoughts

Links & Resources

• Maja’s Go-To-Market Power Hour Template
• Sign up for her newsletter
• Connect with Maja on LinkedIn

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Google Analytics shows you what users do — but it can’t tell you why. In this episode, Daniël Granja Baltazar explains how qualitative research reveals the story behind the numbers, helping marketers improve conversion, fix broken journeys, and build better customer experiences.

With real examples from his work at Vodafone Business, Daniël shares how interviews, mini surveys, and sales-marketing collaboration uncover insights that dashboards miss. Whether you’re running experiments, building landing pages, or managing customer journeys — this episode will change how you think about research.

🧠 Key Takeaways

• Data tells you what users do — not why
• User interviews uncover insights analytics can’t
• Mini surveys offer high-impact feedback with low friction
• Sales and marketing need to collaborate, not compete
• Qualitative research can be lightweight, fast, and scalable
• Proactive research leads to continuous optimization

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Most B2B founders wait too long to start building their personal brand—if they think about it at all. But those who get it right unlock a massive competitive edge. In this episode, Ognjen Bošković breaks down what founder branding actually is, why it works, and how to do it without falling into the typical LinkedIn traps.

About the Guest

Ognjen Bošković is the founder of Raven, a consultancy and community helping B2B founders build their brand and scale their business. He’s an expert in content strategy, positioning, and go-to-market execution, with deep experience in growth marketing.

Key Takeaways

✅ Founder brand ≠ personal brand. It’s a long-term strategy, not just a way to get LinkedIn likes.
✅ Most B2B companies struggle with critical thinking—branding helps break through the noise.
✅ The best way to build a founder brand? Market the problem, not just your product.
✅ If your LinkedIn posts look like everyone else’s, they won’t work.
✅ Balancing content strategy: Audience building vs. revenue generation.
✅ Forget going broad—nail your ideal customer profile (ICP) first, then expand.
✅ Content pillars aren’t just about organizing ideas; they help you test and refine what works.

Timestamps

[00:00] Intro – Why founder branding is a competitive advantage
[01:46] Why most founders overlook branding until it’s too late
[04:58] The shift in B2B go-to-market strategies & why traditional methods are failing
[07:51] How smaller, agile teams are disrupting the market
[12:20] Founder brand myths: Is it just about engagement on LinkedIn?
[17:40] The secret to marketing the problem, not just the solution
[21:16] Rapid-fire questions: Myths, viral content, and must-have growth tools
[23:36] Defining your ICP: Why trying to appeal to everyone is a mistake
[30:16] How founder branding fits into an overall content strategy
[33:49] The role of content pillars & how to refine your approach over time
[39:59] Where to connect with Ognjen and learn more

Connect with Ognjen

• LinkedIn: https://www.linkedin.com/in/ognjenboskovic/
• Raven: https://www.raven.club/

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Just Start. That’s the message Anja Lordanić Mustać had for anyone procrastinating on launching their podcast.

I had an awesome chat with her about why podcasting is such a game-changer for personal branding and business. We talked about:

🎙️ Overcoming the fear of starting (because yeah, you’ll suck at first, and that’s fine!)
🎙️ The crazy networking opportunities a podcast creates
🎙️ Simple, no-BS steps to get started without overcomplicating it
🎙️ Why podcasting isn’t a time drain (it actually saves you time)

One thing that really stuck with me:

"No one is paying as much attention to you as you think. Just start."

If you’ve been overthinking launching a podcast, this conversation might be the push you need.

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What does it take to optimize one of Europe’s most impactful growth and digital experimentation conferences?

In this episode, Julia Rumpf shares her insights into planning GMS—from curating high-impact speakers to leveraging AI and digital tools to enhance attendee experience. She reveals the intersection of digital and physical event elements, the behind-the-scenes challenges of running an international conference, and how research-driven optimization makes events more valuable for everyone involved.

Whether you’re an event organizer, growth marketer, or digital optimization expert, this episode is packed with actionable takeaways to help you improve your own strategies.

*

Key Takeaways

✅ Why speaker selection is like building a sports team – balancing high-energy and deep-thought speakers for maximum engagement.
✅ How digital and physical experiences intersect – leveraging event apps, AI networking, and live feedback tools.
✅ Overcoming last-minute challenges – the 24-hour sponsor banner crisis and how staying flexible is essential.
✅ Optimizing attendee engagement – using research-driven strategies to improve networking and knowledge retention.
✅ The evolution of GMS – why removing “marketing” from the event name was a game-changer.
✅ How to maximize ROI from events – practical strategies for making connections, implementing insights, and proving event value to your company.

*

Attend GMS 2024

📍 Where: Frankfurt, Germany
📅 When: June 18, 2024
🔗 Tickets & Info: growthmindedsuperheroes.com

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What separates entrepreneurs who achieve extreme growth from those who don’t? According to Chris Out, it all comes down to intention, bold action, and brutal honesty. In this episode, he shares how being extreme, not just in effort, but in strategy, can be the key to scaling faster than you ever imagined.

What You’ll Learn in This Episode:

🔥 Why extreme growth requires extreme intention – Hope won’t get you to $100M; aggressive, strategic action will.
🎤 How Chris booked 63 speaking gigs in a year – A masterclass in positioning yourself for success.
📈 The power of a 25-year vision – How a long-term mindset compounds into massive success.
⚡ Brutal honesty in business – Are your actions really aligning with your goals?
🚀 How to design your life on your own terms – The real definition of “extreme” in today’s world.

Chris doesn’t believe in waiting for opportunities, he creates them. His no-BS approach to growth has helped companies scale fast, and in this episode, he breaks down exactly how you can apply the same principles to your own business and career.

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In this episode, I talked to Hesh Fekry from CXL about the evolving relationship between Product and Conversion Rate Optimization (CRO). How are these once-separate disciplines are increasingly overlapping in scope, mindset, and execution? The conversation touches on the historical separation of CRO from Product, the shift towards experimentation as a more fitting term, and how AI and new tools are enabling professionals to bridge skill gaps faster than ever before.

Key Takeaways:

• CRO & Product Have Always Been Similar: While traditionally seen as separate roles, both disciplines focus on user insights, problem-solving, and optimizing user flows.
• The Issue with the CRO Label: CRO as a term has long been tied to a narrow metric-focused approach (conversion rates), but its scope has expanded far beyond that.
• Experimentation as the New CRO: The rebranding of CRO towards experimentation reflects the broader impact CRO professionals have, including retention, monetization, and pricing strategies.
• AI is Accelerating the Shift: New AI-driven tools make it easier to fill skill gaps, allowing professionals to be more T-shaped and take on cross-functional responsibilities.
• CRO Should Be Involved from Day One: Rather than stepping in after a product is built, CRO principles should be applied from the earliest stages to validate assumptions and de-risk decisions.
• Product and CRO are Learning from Each Other: It's not just CRO learning from Product—it’s a continuous loop where both disciplines borrow and refine each other’s methodologies.

Notable Quotes:

📌 "Experimentation is just about expanding the role beyond a single metric." – Hesh
📌 "With AI, the skill gap is getting smaller, and the overlap is growing larger." – Hesh

📌 "CRO almost feels like it should be in the room from day one." – Sani

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Product and CRO are no longer separate silos. They are converging into a more holistic approach to user experience, optimization, and experimentation. As AI and new tools continue to evolve, the ability to cross these boundaries will become a key advantage for professionals in both fields.

Tune in for a deep dive into how these changes are shaping the future of digital growth!

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In this episode of No Hacks Podcast, host Sani chats with Kevin Henrikson, an entrepreneur and engineering leader whose journey began on a pig farm. Kevin co-founded Acompli, sold it to Microsoft in just 18 months, and helped turn it into Outlook Mobile. He explains how to move fast without sacrificing quality, why your first-time user experience (“Kleenex user”) is so crucial, and how to adopt an “advisor” mindset inside big companies. If you’re looking to master the MVP philosophy, leverage AI for higher productivity, and cultivate a curiosity-driven mindset, this is the episode for you.

KEY TAKEAWAYS:

1. Ship Early, Learn Fast
   • “If everyone loves your MVP, you shipped too late.”
2. Kleenex Users Matter
   • You only get one shot at a first impression—make it count.
3. Advisor Mode Post-Acquisition
   • Offer ideas without bulldozing existing culture.
4. AI as a ‘First Pass’
   • Use automation to handle repetitive or initial drafts, then refine with human expertise.

MEMORABLE QUOTES:

• “If everyone loves your MVP, you shipped too late.”
• “Your first-time user is like a Kleenex—you only get that fresh perspective once.”
• “Be an advisor, not a disruptor, when you join a big company.”

SHOW NOTES & TIMESTAMPS:

• [00:00:00] Introduction
• [00:00:10] Kevin’s Background
• [00:00:22] Early Career in Tech
• [00:02:49] Rapid Decision-Making & Mindset
• [00:05:01] MVP Philosophy & “Kleenex Users”
• [00:08:21] Starting vs. Scaling
• [00:11:56] The Acompli Story
• [00:14:42] Post-Acquisition Life
• [00:20:14] AI, Automation & the Future
• [00:27:23] Rapid-Fire Q&A
• [00:33:00] Final Insights & Wrap-Up
• [00:43:42] End of Episode

CALL TO ACTION:

• Connect with Kevin: https://www.linkedin.com/in/kevinhenrikson/
• Subscribe to Kevin's newsletter (Founder Mode): https://foundermode.kit.com/
• Share Your Takeaway: Tag @nohackspod with your favorite insight!

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Too many product teams fall into a dangerous trap—they optimize for in-app engagement while forgetting the bigger picture: real behavior change.

In my latest episode of No Hacks Snacks, I sat down with Roos van Duijnhoven to break down the difference between:

✅ Designing for engagement – Keeping users interacting with your product.
✅ Designing for behavior change – Helping users take action outside the product.

Take fitness apps as an example:
🏋️‍♂️ Liking workouts & setting goals? Engagement.
🏃‍♂️ Actually going for a run? Behavior change.

We also explored:
🔹 The Little e vs. Big E framework for building better products
🔹 Why engagement ≠ impact (and what to measure instead)
🔹 How to create long-term value, not just short-term wins

💡 If you’re in UX, growth, or product design, this conversation is a must-watch!

Are you designing for engagement or behavior change? Drop your thoughts in the comments! 👇

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In this No Hacks Snacks episode, I talked to Anthony Morgan, CEO and founder of CRO Agency Enavi, about the never-ending process of optimizing e-commerce websites.

Can an e-commerce site ever reach a point where it's fully optimized?

See Anthony explain why e-commerce is a moving target and how brands must continually adapt to changing markets, competitors, and customer behaviors.

We discussed the importance of having a well-structured CRO process, leveraging both quantitative and qualitative data, and the impact of AI in enhancing the efficiency of these processes.

hashtag#trusttheprocess

Whether you're a growing brand expanding into new markets or just trying to stay afloat in a constantly evolving environment, you'll learn something from this episode!

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Where do humans still have the edge over AI in e-commerce?

AI-driven algorithms are optimizing ad campaigns, automating decisions, and shaping digital strategies faster than ever. But does that mean human intuition is becoming obsolete?

In a recent No Hacks Snacks conversation, I spoke with Mike Ryan, Head of e-commerce Insights at Smarter Ecommerce (smec), about the evolving balance between human expertise and algorithmic automation in performance marketing.

We talked about:

🔹 The rise of "Pmaxification" and what it means for advertisers
🔹 Why AI optimizes for the moment but lacks long-term strategic thinking
🔹 How intuition, domain knowledge, and creative strategy still give humans a competitive edge

As AI-powered campaigns become the norm, knowing when to trust the machine, and when to step in, is more important than ever.

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Is SEO really dead? Not even close. But many B2B companies fall into the same traps: chasing traffic that doesn’t convert, relying on outdated strategies, or focusing on technical SEO that barely moves the needle.

In this episode, Sam Dunning breaks down how to make SEO actually generate sales, not just traffic. He shares his "blow out the water" strategy that helped him outrank HubSpot in 50 days, the dangers of the "traffic trap," and why SEO timelines of 6-12 months aren't always true.

What You’ll Learn:

• The myth of "SEO is dead"—and why some want you to believe it
• Why high-volume keywords often fail for B2B companies
• How to identify money keywords that bring in real sales calls and revenue
• When SEO isn't the right strategy for your company
• Why technical SEO is often a waste of time for smaller B2B sites
• How SEO fits into the messy, multi-channel B2B buying journey
• Content strategies for tackling competitive keywords

Expert Insights & Strategies:

• Stop chasing vanity metrics—focus on search terms buyers actually use
• How to reverse-engineer top-ranking competitor pages to rank faster
• Why SEO doesn’t always take 6-12 months—how to see results in as little as 90 days
• How to build landing pages that rank well and convert visitors into customers

Timestamps:

[00:00:12] The myth of "SEO is dead"
[00:01:42] The traffic trap: B2B’s biggest SEO mistake
[00:05:04] Why SEO doesn’t always take 6-12 months
[00:07:41] When SEO isn’t the right strategy for B2B
[00:10:15] Money keywords: The terms that actually drive revenue
[00:12:47] Case study: Outranking HubSpot in 50 days
[00:17:18] Why technical SEO is overrated for small B2B sites
[00:21:18] Smart strategies for ranking in competitive spaces
[00:24:36] How SEO fits into a multi-channel B2B strategy
[00:32:45] Sam’s journey building the Breaking B2B podcast
[00:38:27] The viral “Ask The Public” LinkedIn series

About Sam Dunning

Sam Dunning is the founder of Breaking B2B, an SEO and content agency that helps B2B SaaS companies generate qualified leads through search. He hosts the Breaking B2B podcast and is the creator of the popular "Ask The Public" LinkedIn video series, where he interviews random people on the street about marketing.

Connect with Sam

🔗 LinkedIn: Sam Dunning
🎙️ Podcast: Breaking B2B
🌐 Website: breakingb2b.com

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In this episode of No Hacks Snacks, I talked to Marin Radovan, a digital analytics and martech expert about the intricacies of consent mode in Google Tag Manager.

Marin emphasized the importance of setting up a proper Consent Management Platform (CMP) and the significant repercussions of neglecting this essential step.

Marin highlighted legal risks, particularly under GDPR regulations, and the potential loss of crucial data that can hinder business decisions and optimizations. Common issues he encounters include incomplete consent setups across different subdomains and outdated CMP versions. To address these challenges, he provides actionable insights on identifying stakeholders and implementing ideal CMP setups that are both user-friendly and compliant with privacy laws.

Tune in to learn why getting consent right is crucial for both legal compliance and effective digital marketing.

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In this episode of No Hacks Snacks Jindrich Faborsky discussed the rapidly evolving skills necessary for marketers looking ahead to the next few years.

He emphasized the impact of AI on the marketing landscape and underscored the importance of agility and the ability to connect diverse pieces of knowledge. The conversation highlighted how AI has simplified many tasks that previously required specialized knowledge, making it easier for marketers to execute complex projects efficiently.

Additionally, Jindrich shared his personal productivity experiences and the transformative potential of automation and AI tools in everyday tasks.

We also mentioned the incredible Marketing Festival in Brno, Czech Republic, spotlighting its unique offerings and high-quality speaker lineup!

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In this episode of No Hacks Snacks, I had a great conversation with Emilija Milevska Velkovski, a product strategist with deep expertise in growth and personalization.

We talked about how experimentation helps companies become more customer-centric, and why it should be more than just an occasional test. Emilija explains why making experimentation a core part of a company’s strategy leads to a better user experience.

We also explored how experimentation has evolved beyond simple landing page tests to a more holistic approach that impacts multiple KPIs.

Emilija shared practical steps for teams looking to use experimentation to truly understand and serve their customers and we wrapped up with a fascinating discussion on how AI is shaping the future of customer-centric testing.

If you’re curious about how experimentation can drive better decisions and products, this episode is for you!

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In this episode of No Hacks Snacks, I talked to André Morys, CEO and founder of konversionsKRAFT, to explore the benefits of integrating agile product teams with experimentation.

André discussed the often separate worlds of CRO/AB testing and agile product development, and why merging them can lead to better outcomes. He highlighted the legacy issues that keep these areas apart, and the advantages of making experimentation a core part of product strategy.

The conversation also explores the biases and challenges that hinder product teams from embracing experimentation, what are the main obstacles they face, and how can they overcome them? How might AI help eliminate these biases and accelerate better decision-making?

Lastly, André shares his insights on how large companies can break down silos. What strategies can they use to foster collaboration and create synergy between product development and experimentation?

Tune in and let us know what you think about this.

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In this episode of No Hacks Snacks, I sit down with Lenka Stawarczyk, a brand strategy and tone of voice expert, to explore the delicate balance between product clarity and a strong brand voice. We discuss why having a tone of voice guide isn’t always enough and how real-world interactions often require flexibility. Lenka shares insights on bridging the gap between marketing and product teams, ensuring that messaging remains both user-friendly and brand-aligned.

Tune in for actionable tips on crafting clear, compelling communication that enhances user experience! 🎙️

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In this powerful season three premiere, I sit down with Maren Costa, featured in Netflix's "Buy Now" documentary and former Amazon UX designer turned climate justice advocate.

Maren shares her 15-year journey at Amazon, from the early days of helping build a user-friendly e-commerce site to her awakening about the hidden environmental and human costs of our digital convenience. She reveals how she co-founded Amazon Employees for Climate Justice, which successfully pressured the company to adopt climate initiatives – and ultimately led to her controversial firing.

We dive into eye-opening discussions about:

• The concentration of power in big tech and the "tech broligarchs"
• How features like one-click purchasing and Amazon Prime have transformed from convenience to climate concern
• The truth behind seemingly benevolent programs like Amazon Smile
• Why tech workers should recognize their collective power

Maren makes a compelling case for why we all need to get "radically" engaged in creating change, emphasizing that it takes just 3.5% of a population to create meaningful transformation. Her message is clear: the time for individual action is over – we need collective power to address the urgent challenges facing our world.

[00:00] Introduction to No Hacks Season Three
[00:43] Maren Costa's Life Post-Documentary
[02:12] Journey at Amazon
[05:20] The Rise of Big Tech Oligarchs
[10:20] Amazon Employees for Climate Justice
[13:54] Power Dynamics and Employee Activism
[17:46] Global Protests and Collective Action
[19:49] Consumerism and Environmental Impact
[20:27] Amazon's Strategy to Bypass Google
[22:31] The Impact of One-Click Purchases
[25:03] Prime and the Environmental Cost
[28:26] The Ethical Dilemma of AI
[32:06] Rapid Fire Questions
[39:41] Call to Action for Tech Workers

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In the latest episode of No Hacks Snacks, I taked to Marta Mijatov about the importance of fostering a culture of experimentation within organizations.

Marta explained the concept of 'safe spaces' for experimentation, emphasizing the need for an environment where team members feel encouraged to propose ideas, take calculated risks, and learn from outcomes without fear of criticism.

She also highlighted the significance of having brave pioneers who challenge the status quo and introduce innovative thinking, backed by strong managerial support.

We then talked 'failure' in experimental contexts, advocating that learning from unexpected results is a success in itself.

In other words: You should listen to this one!

And don't forget the first-ever No Hacks giveaway. See how to enter at the beginning of the video.

P.S. Support the students in Serbia, they are showing us how to change the world 🇷🇸

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In this episode of No Hacks Snacks, I sit down with Manuel Krähe, a digital growth and Conversion Rate Optimization (CRO) expert and founder of notion.ch, to discuss the limitations of UX best practices as starting points for experimentation.

Manuel shared his insights on why relying solely on these practices can be misleading and emphasizes the importance of individualized data analysis and forming proper hypotheses based on your specific audience and website metrics. He also touches upon the pitfalls of outdated best practice checklists and offers strategies for guiding clients through data-driven decision-making processes.

Tune in to catch one of the best quotes in No Hacks history and subscribe to stay updated on future episodes and an exclusive giveaway for No Hacks listeners!

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In this No Hacks Snacks interview, I talked to Moshe Mikanovsky, product director and host of not one, but two popular podcasts (🤯): Product for Product Podcast and Beyond the Product.

Moshe shared some incredible insights on what startup founders can learn from seasoned product managers, emphasizing the importance of falling in love with the problem rather than the solution. Safe to say your host was very interested to learn about this 🧠

We also discussed some common pitfalls like over-relying on surveys and the critical role of stakeholder relationships. Some great book and podcast recommendations there as well!

If you are not quite a product person but need to know some of the things product people know, I can list you 8 worse ways to spend 8 minutes of your life. :)

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Welcome to the latest episode of No Hack Snacks! In this one, I was by e-commerce expert, András Kobza, to explore the crucial role of friction in shopping experiences.

Should you always strive to reduce friction, or are there cases where a bit of friction adds value? Why do luxury brands like Ferrari and Rolex intentionally build friction into their processes to increase anticipation and value?

Learn easy, actionable tips for reducing friction on your e-commerce website, the importance of user testing, and proven strategies for improving customer experience.

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In this episode of No Hacks Snacks, I sit down with product and experimentation expert Nils Stotz to discuss the evolving landscape of AI and its impact on A/B testing and experimentation.

Nils shares his insights on how AI can transform the entire experimentation process, from idea generation and hypothesis creation to prioritization and design. He also raises critical questions about the potential for AI to replace human participants in experiments, discussing the ethical and motivational implications of such a shift.

Next, we explore the future of AI in creative fields and digital optimization, emphasizing the importance of preserving human creativity while leveraging AI to handle more mundane tasks. Nils predicts how AI will be integrated into company processes three years from now, highlighting the importance of safe and compliant AI usage.

He also introduces the concept of 'prompting parties,' workshops where teams brainstorm AI use cases to enhance their daily workflows.

This episode offers a comprehensive and thought-provoking look at how AI could reshape the world of product development and experimentation. Don't miss this engaging and informative discussion!

All this in under ten minutes? Yep!

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In the latest episode of No Hacks Snacks, I had an insightful chat with Luka Nikolić about how Conversion Rate Optimization (CRO) is shifting from an add-on service to a core discipline in digital marketing.

Key takeaways from our conversation:

✅ CRO is going mainstream – It's following the path of PPC and SEO, moving from an afterthought to a necessity.
✅ Specialization is the future – More agencies and freelancers are focusing solely on CRO rather than offering it as a side service.
✅ It’s a process, not just A/B testing – True CRO involves research, design, development, QA, and analytics—not just running experiments.
✅ E-commerce is leading the way – Businesses are recognizing CRO's role in lowering acquisition costs and optimizing the full buyer journey.
✅ Hyper-focused providers may emerge – In the future, we might see agencies specializing in just research, A/B test development, or qualitative analysis.

CRO needs to be baked into projects from day one, not treated as an optional “Would you like fries with that?” service.

How do you see CRO evolving in the next few years?

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In this episode of No Hacks Snacks, I talked to Brendan McNulty, a CRO, experimentation and product expert, about accessible research methods for optimizers and product builders.

Brandon discussed using AI tools like SimilarWeb, GummySearch, and NotebookLM to gather customer insights quickly. He emphasized prioritizing customer understanding and validates findings with additional data sources.

The conversation is packed with practical tips on leveraging search data, analyzing competitor strategies, and optimizing content for conversions.

Let me know what you think, and subscribe to Brendan's 52 AI Experiments!

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In this episode of 'No Hacks Snacks,' we interview Marcella Sullivan from Women in Experimentation to discuss how digital professionals can advance their careers through conferences.

Marcella shares insights on the importance of attending and speaking at conferences, building networks, and finding your professional tribe. She highlights upcoming events like the Women in Experimentation Summit and the TLC Summit, designed to help individuals with limited speaking experience gain confidence and professional coaching.

The episode also touches on the evolution and goals of Women in Experimentation, offering opportunities for both men and women to grow and diversify their skill sets. Marcella emphasizes the significance of supporting and compensating speakers to foster a community that benefits everyone involve

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In this episode of No Hacks Snacks, e-commerce and Shopify expert Dušan Popović discusses how successful Amazon sellers can establish their own direct-to-consumer (DTC) channels.

Dušan emphasizes the importance of building a brand independent of Amazon and offers practical steps to set up a Shopify store. He addresses challenges like marketing outside of Amazon's ecosystem, identifying target audiences, using platforms like Google Ads for keyword testing, and adapting marketing strategies.

The conversation highlights the long-term benefits of direct customer communication and maintaining control over the business.

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In this No Hacks Snacks interview, Jonny Longden, Chief Growth Officer at Speero, talked about the evolution of digital optimization and experimentation, discussing how businesses need to shift their mindset by 2025 and beyond. Here are some key takeaways:

✨ Redefine experimentation beyond A/B testing: Experimentation shouldn't be limited to just A/B tests and software; it should be a mindset applied across all areas of a business.

🧪 Learning from science: Even when controlled experiments aren't possible, using the best available evidence is critical. This is the essence of a scientific approach.

🌌 Goal-centric approach: Begin with clear goals and objectives. Think about the 'man on the moon' analogy where experiments make sense only within the context of well-defined goals.

🔧 Tools should support strategies, not define them: Don’t start with tools or data. First, figure out your strategic intentions for learning and growth, then find the tools that support your mission.

Listen to the full interview below and don't forget to subscribe for future episodes!

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Just dropped a new Snack interview, and this one’s packed with insights from Amrdeep Athwal, someone who’s serious about optimization. Here’s a little taste of what we chatted about:

1️⃣ How do we use digital optimization in our everyday lives?
2️⃣ What’s the best way to boost your running performance using data?
3️⃣ Can regular tasks be turned into cool optimization projects?
4️⃣ How is running the ultimate metaphor for digital marketing?
5️⃣ How do we know if our optimization efforts are actually working?

If you're into making things work better, faster, and smarter, this chat is for you.

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Welcome to No Hacks Snacks, your go-to series for short-form insights from innovators and industry leaders. In this episode, we look into the crucial role of employer branding with Ben Labay, CEO of Speero. We explore why a compelling employer brand is essential for attracting the right talent and fostering a vibrant company culture. Don't forget to subscribe for more episodes like this!

The Importance of Employer Branding
Employer branding is more than just a buzzword—it’s a powerful strategy to distinguish companies in a competitive marketplace. Ben LeBay emphasizes that an effective employer brand attracts "missionaries" rather than "mercenaries." These individuals align with the company’s mission and values, contributing to a cohesive and dedicated workforce. By crafting a brand narrative that resonates with both internal and external audiences, companies can drive meaningful engagement and long-term loyalty.

Avoiding Common Pitfalls
Navigating the landscape of employer branding can be tricky, and there are common pitfalls to avoid. One such mistake is stifling employee voices on platforms like LinkedIn. Ben shares that companies should encourage employees to share their experiences and insights, thereby enhancing the organization’s authenticity and reach. Open communication amplifies brand reputation, fostering a network of advocates who genuinely represent the company.

Creating a Culture of Engagement
The key to successful employer branding lies in creating an authentic and engaging environment. Ben suggests a "platform approach" where interaction and contribution become natural and unforced processes for employees. By simplifying these processes, companies empower employees to engage meaningfully with the brand, turning them into natural ambassadors and advocates.

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In this short episode, I talked to Veronika Morozová, product manager and organizer of Berlin's first CRO meetup - CROdashians (how about that for a fun name!).

Veronika shared her insights on the future of conversion rate optimization (CRO) and its anticipated evolution towards a product-centric and MarTech-focused approach. We got into how CRO's integration into product management enhances the entire user journey, creating a better overall experience.

Veronika also discussed the potential role of AI in CRO and contemplates whether the term 'CRO' might be replaced by 'experimentation manager.' Join us for a conversation about the future of CRO and its impact on marketing, product development, and customer experience.

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Ready to learn about using AI in copywriting the right way?

In the latest interview, I talked to B2B SaaS copywriting expert, Chris Silvestri. Here's what you will learn from the interview:

🧠 How to create AI-driven copy that truly empathizes with your customer base?
🧠 What are the common mistakes to avoid when leveraging AI for writing?
🧠 Why is customer interaction essential for AI to generate relevant content?
🧠 How can the 'PATH framework' enhance your AI copywriting approach?
🧠 What does the future hold for AI in B2B SaaS copywriting?

To get Chris' PATH framework check out this video on his YouTube channel: https://lnkd.in/dj8Qt8iA

Don't miss out, and don't forget to like and subscribe!

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As we step into 2025, the world of product development is undergoing a seismic transformation. Join Sani and Iqbal in this thought-provoking conversation as they dive into the rise of solopreneurship and explore how AI and emerging technologies are reshaping the game. Discover how small teams—or even individuals—are outpacing traditional industry giants by leveraging agility, innovation, and the power of niche markets.

In this video, you’ll hear Iqbal’s insightful take on how AI is breaking down barriers, enabling solopreneurs to build and iterate products faster than ever before. Sani shares his own experiences with Coheseo, highlighting how technology empowers entrepreneurs to tackle challenges once reserved for large corporations. From streamlining mundane tasks like authentication to filling the gaps overlooked by tech giants, this conversation is packed with actionable insights for aspiring entrepreneurs.

🚀 What You'll Learn:

• How AI tools are lowering the barrier to entry for innovative product development.
• Why solopreneurship is becoming a powerful alternative to large corporations.
• The art of identifying and capitalizing on niche markets left untouched by industry leaders.
• Real-world examples of how individuals are leveraging technology to innovate and thrive.
• A glimpse into the exciting possibilities of running multiple ventures simultaneously.

About the Guest:

Iqbal Ali, a visionary in product development, shares his journey of leveraging AI to innovate and overcome personal knowledge gaps. His story is a testament to the potential of self-driven innovation and the power of technology to transform ambition into reality.

👉 Ready to take the reins of your entrepreneurial journey? Watch now and start navigating the future of product development! 💡

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In this episode of the No Hacks Podcast, I had the pleasure of sitting down with Bjarn Brunenberg, Experimentation Lead at TomTom. Bjarn has a passion for turning big ideas into actionable steps, and in this conversation, we get into the nuts and bolts of OKRs (Objectives and Key Results), how they differ from KPIs, and why they’re a game-changer for teams and businesses alike.

Bjarn shares some incredible stories from his time at TomTom, where he’s been helping the company shift from their famous hardware devices to innovative software solutions. We also talk about how OKRs can help bridge the gap between ambitious company goals and the day-to-day work that teams do.

Here’s a glimpse of what we covered:

• The difference between OKRs and KPIs (and why getting this right matters).
• How to avoid common OKR mistakes, like setting vague objectives or misaligning teams.
• Practical tools like the KPI Tree and Opportunity Solution Tree that make complex goals feel achievable.
• Lessons from experimentation failures (including a pricing test with unexpected results).
• How Bjarn applies the principles of OKRs to his personal goals, like learning Portuguese and becoming a keynote speaker.

Whether you’re a leader, part of a product team, or just someone looking to bring more structure and focus to your goals, there’s something here for you. This conversation is full of relatable insights, practical advice, and a good dose of humor about the challenges we all face in trying to “get it right.”

Chapters:

00:00 Understanding OKRs and KPIs
01:33 Bjarn's Role at TomTom
03:02 Challenges with OKRs
04:01 Aligning OKRs with Business Goals
06:46 Frameworks for Clarity
10:37 Common Pitfalls in Product Development
12:54 Rapid Fire Questions
13:18 The Humor in Testing Failures
14:13 The Ethics of Pricing Tests
14:56 Lessons from Professional Mistakes
16:44 Favorite Optimization Tools
17:36 Applying OKRs to Personal Life
22:17 Real-World Applications of Product Development Strategies
25:04 Final Thoughts and Season 2 Wrap-Up

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Unlock the secrets to effective email marketing and smarter audience engagement!

In this episode, Tara Dinoski, CEO of Indico Digital, shares practical strategies for making email marketing work without overcomplicating it. Learn how to create meaningful segments (hint: start with customers vs. prospects), why overusing buzzwords and gimmicks won’t get results, and how integrating email with other channels like paid media can be a revenue game-changer.

Tara also debunks myths that hold brands back, including the idea that there’s a “perfect” time to send emails or that SMS marketing is always the better choice. Plus, she shares her unique perspective as a digital nomad, balancing client work while traveling the world and building a high-growth agency.

Whether you’re just starting out with email or looking to optimize your current strategy, this episode is packed with actionable insights you can apply today. And for fun, we get Tara’s take on the best Greek dishes and the biggest lessons she’s learned from living abroad.

What you’ll learn in this episode:

• The first step to better email segmentation
• Why “testing just to test” won’t get results
• The smartest way to integrate email with other channels
• How to manage client work while living a digital nomad lifestyle
• Simple strategies to build your email list

Chapters:

0:00 Introduction to Tara Dinoski and Indico Digital
0:38 Strangest client call as a digital nomad
1:59 How location and time zones affect client relationships
3:40 Overcoming fear in email marketing
5:18 The basics of segmentation: customers vs. prospects
7:28 Real-world insights from segmentation (boots and colors example)
9:52 Myths about email marketing: Testing and over-segmentation
12:18 SMS vs. email: Costs, myths, and misconceptions
15:42 The perfect time to send emails is a myth
19:00 Integrating email marketing with paid media
22:55 How reviews power smarter email campaigns
28:12 Life as a digital nomad: Lessons from Greece and Medellín
32:40 Balancing work, travel, and client expectations

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Welcome to No Hacks – the podcast where experimenters and optimizers share their secrets about CRO, experimentation, and mastering analytics to create impact! In this episode, we’re joined by Bhavik Patel, Director of Experimentation and Analytics at Lean Convert and founder of CRAP Talks, a renowned cross-discipline tech meetup. Bhavik brings years of experience leading analytics teams at companies like Hoppin, Moo, and Gusto, and today he dives deep into the art of measurement and its role in driving meaningful change.

Bhavik kicks things off by challenging the notion of measuring everything, advocating instead for purposeful tracking to focus on what truly matters. He explains the critical difference between product management and feature management, emphasizing how companies often lose sight of impact by failing to measure effectively. His mantra? “When you measure everything, you measure nothing.” This episode is a masterclass in aligning analytics with real business outcomes.

Throughout the conversation, Bhavik shares insights into building and scaling experimentation programs, the challenges of poor data quality, and the importance of connecting product metrics to revenue. He illustrates the transformative power of experimentation, both in business and in personal growth, offering relatable stories and actionable advice. From his experience launching CRAP Talks to helping organizations bridge the gap between teams, Bhavik reveals how measurement serves as the foundation for innovation and accountability.

The episode also explores Bhavik’s approach to applying analytics principles to personal life. He discusses how a simple metric tree helped him improve his health and build lasting habits, showcasing the value of measurement in achieving goals beyond work.

We wrap up with a fun rapid-fire segment, where Bhavik shares his favorite analytics tools, memorable A/B tests, and even a hilarious CRAP Talks moment. Tune in for an inspiring conversation filled with practical tips, personal stories, and fresh perspectives on making data-driven decisions that matter.

00:00 Welcome to No Hacks
01:18 Measuring with Purpose: Bhavik’s Philosophy
03:42 From Product Management to Feature Management
07:14 Connecting Metrics to Revenue: Why It Matters
12:30 Scaling Experimentation Programs and Avoiding Pitfalls
16:52 The Impact of Poor Data Quality
20:14 Lessons from CRAP Talks and Building Community
23:45 Applying Analytics to Personal Growth: Bhavik’s Story
28:40 Rapid Fire Questions
32:15 Career Advice for Aspiring Experimenters
35:20 Closing Thoughts: Measurement as a Path to Impact

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Welcome to No Hacks – the podcast where experimenters and optimizers share their secrets about CRO, business experiments, and balancing life! In this episode, we sit down with Gerda Vogt-Thomas, co-founder of a CRO agency called Koalatative. Gerda shares her insights on managing risk, growth, and using experimentation to optimize both business and life.

Gerda starts by sharing her surprising journey into skiing, moving from a passionate dislike to a newfound love, which she compares to her career in CRO. Just as she learned to tackle steep slopes, she talks about how experimentation in business is often an uphill journey but one worth taking. Her mantra? Perfect isn’t necessary; progress is. This mindset shift is essential for anyone looking to grow personally or professionally while managing risk thoughtfully.

Throughout the episode, Gerda emphasizes the importance of testing ideas in real-world conditions. She discusses the pitfalls of perfectionism, particularly for entrepreneurs who obsess over perfecting a product before ever seeking customer feedback. Her advice is clear: don’t let the fear of imperfection keep you from launching. Testing and iterating are not only practical strategies for CRO but also essential life skills.

In a fascinating deep dive, Gerda talks about human biases and the impact of belief systems, suggesting that many of us are held back by unexamined thoughts and assumptions. By confronting these beliefs, she argues, we can make better decisions and achieve greater outcomes, both in business and in life. For those new to CRO, she also breaks down the essentials of experimentation, encouraging small steps and incremental testing, especially when working with limited data.

The episode wraps up with a fun rapid-fire segment, where Gerda shares her thoughts on balancing high-energy activities with calm routines to find a truly balanced life. From skiing to needlepoint, she believes variety and seasonality keep life engaging. Tune in for an insightful episode filled with practical advice, personal stories, and a fresh perspective on embracing experimentation as a path to growth and fulfillment.

00:00 Welcome to No Hacks
01:30 Skiing Adventures and Life Lessons
03:42 Risk Management and Experimentation
05:47 Human Biases and Risk Assessment
07:14 The Importance of Experimentation in Business
10:12 Launching Products and Overcoming Fear
14:32 Balancing Gut Feel and Data in Business
17:39 Rapid Fire Questions
19:22 Applying CRO Principles to Personal Growth
24:10 Living a Balanced Life in a Digital World
26:54 Career Advice for Aspiring CRO Professionals

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In this episode of No Hacks Podcast, Lucia van den Brink, co-founder of Increase Conversion Rate.com, takes us inside the world of advanced experimentation and shares why the best ideas aren’t always the loudest. With 800+ A/B tests under her belt and 25M+ visitors impacted, Lucia knows what it takes to elevate experimentation programs.

We explore her unique “Collaboration Bonus” philosophy, where every idea—whether from an intern or the CEO—adds value, fostering a culture of diverse insights that drive real results. Lucia shares her 1-2-4 Framework for brainstorming, designed to get the best ideas from everyone, introverts and extroverts alike. We also dive into scaling CRO without sacrificing quality, common pitfalls, and how to balance speed with meaningful outcomes.

If you’re ready to rethink how your team approaches experimentation, or simply looking for fresh ideas on driving innovation, this episode is packed with practical tips and inspiring insights. Tune in to discover how Lucia’s approach to inclusivity in testing can take your strategies to the next level.

00:00 Welcome to No Hacks Podcast
01:07 Meet Lucia van den Brink
01:50 The Role of Diversity in Experimentation
06:37 The One, Two, Four Framework
14:25 Implementing the Framework in Real Scenarios
18:22 Scaling Experimentation Programs with Diversity
20:18 The Importance of Humility in Optimization
20:50 Shiny New Idea Syndrome
22:01 Rapid Fire Questions
24:41 Overcoming Insecurity and Embracing Feedback
29:28 Applying Experimentation Principles to Real Life
31:31 Balancing Multiple Interests and Projects
35:50 Final Advice for Aspiring CRO Professionals

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In this episode of the No Hacks Podcast, Tim Stewart shares his wealth of knowledge from 25+ years of consultancy, breaking down what Conversion Rate Optimization (CRO) really means for businesses today. Tim doesn’t just focus on the numbers—he dives into the balance between experimentation and perfection, and how making data-driven decisions can transform a business.

You'll hear practical strategies for digital optimization, insights on navigating market shifts (like the rise of low-cost competitors such as Temu), and tips for mastering stakeholder communication. Plus, Tim brings his love for Star Wars into the mix, using mentors like Obi-Wan and Yoda as metaphors for personal and professional growth.

Whether you’re a business owner, digital consultant, or just passionate about CRO, this episode is packed with valuable takeaways and stories you won’t want to miss.

00:00 Welcome to No Hacks Podcast
01:47 Experimentation Elite Event
03:32 The Role of CRO in Business Strategy
07:24 The Pragmatic Approach to Testing
09:57 Measurement and Analytics in CRO
13:36 Fixing the Funnel: A Pragmatic Approach
18:54 Challenges in CRO and Business Strategy
19:28 Identifying Problems and Providing Solutions
20:11 Delivering Hard Truths to Clients
20:48 Persuasion Techniques in Business
24:08 Sales Skills for Optimizers
28:23 The Importance of Soft Skills
30:23 Rapid Fire Questions from the Audience
33:04 Key Takeaways and Final Thoughts

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Are you passionate about user research and UX optimization? Then you won't want to miss our latest episode featuring the incredible Els Aerts, a user research legend, if there ever was one!

In this episode, Els talks about her straightforward, data-driven approach to user research, tracing its evolution from the 1990s to today. With decades of experience, she offers a fresh perspective on how user research has transformed, especially with groundbreaking technologies like AI reshaping the landscape.

What You'll Learn:

• The Evolution of User Research: Discover how methodologies have changed over the years and what that means for today’s UX professionals.
• The Importance of Expertise: Els stresses the need for deep knowledge and warns against the pitfalls of "research theater" – where research is done more for appearances than for real insights.
• Ethical Considerations: Learn about the risks of synthetic research methods and why genuine human interaction is crucial for meaningful data.
• Practical Tips for Beginners: Get actionable advice on crafting effective surveys and avoiding common mistakes with flawed tools and techniques.
• Dynamic Approaches to Personas: Explore why traditional personas might fall short and how frameworks like Jobs-to-Be-Done can offer more flexibility and accuracy.

Els also shares her personal journey, focusing her career on user research and offering candid thoughts on the trend of democratizing this essential practice. Whether you’re just starting out or looking to refine your skills, this episode is packed with valuable lessons and real-world insights to elevate your user research game.

🔍 Why Listen?

• Gain expert knowledge from a leader in user research and UX optimization.
• Understand the latest trends and technologies shaping the future of user experience.
• Get inspired by real-world stories and practical advice to enhance your professional journey.

If you want to learn about user research from the best, this is the episode for you 🚀

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In this episode of No Hacks podcast, we explore the concepts of fear, courage, and leadership with Luiza de Lange, a prominent figure in digital experimentation and CRO at LeoVegas. Luiza recounts her incredible journey of building in-house teams at major firms like Electrolux and Tele2 and working with a diverse array of clients at the award-winning agency, PrecisDigital.

Luiza discusses the importance of vulnerability in leadership, especially as a woman in a male-dominated industry like data analytics. She shares her experiences of making bold career transitions, traveling to 45 countries, and living in six, all driven by a blend of fear and courage. Luiza emphasizes the value of mentors and a supportive network, advocating for diversity and inclusion in the workplace.

Additionally, we explore how Luiza fosters a culture of experimentation, encouraging her teams to embrace failure as a learning opportunity. She shares tactics for motivating teams and ensuring everyone feels included and valued.

On a personal level, we talk about how an experimenter's mindset is applied outside of work, whether it's learning a new language, tackling fears like the fear of flying, or even engaging in activities such as gaming. Luiza's insights on leadership, self-awareness, and personal growth offer a compelling and inspiring message for anyone looking to overcome their fears and lead with courage.

Join us as we unpack Luiza's powerful message about leveraging fear and courage in both professional and personal realms, offering key takeaways that resonate beyond the workplace.

Experimentation Elite is on December 10th in London, get your ticket at experimentationelite.com and use code NOHACKS10 to save 10%

00:00 Welcome to No Hacks Podcast
00:45 Meet Luiza de Lange
01:13 Experimentation Elite
02:05 Luiza's Journey and Career Transitions
04:43 Embracing Fear and Courage
06:37 Mentorship and Networking
08:04 Fostering a Culture of Experimentation
12:38 Leadership Insights and Diversity
17:13 Applying Experimentation Mindset to Life
19:50 Travel and Personal Growth
24:48 Overcoming Fear of Flying
30:46 Final Thoughts and Takeaways

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In the latest episode of No Hacks, we dive deep into the art of optimization in both digital and personal spheres with Arnout Hellemans, a renowned digital strategist. From addressing ADHD's impact on SEO skills to the importance of maintaining basic SEO fundamentals, Arnout shares his invaluable insights.

He discusses common misconceptions in SEO, the significance of website performance, and logs' role in historical data analysis. Arnout also emphasizes the holistic approach to optimization and extends these strategies to everyday life, parenting, and even national trends observed in the Netherlands. Plus, get ready for some fun anecdotes about optimizing mundane tasks like loading the dishwasher and some memorable stories from the legendary Conversion Hotel conference. Tune in for an engaging conversation on mastering the essentials and achieving success through comprehensive optimization strategies.

Don't forget to get your Experimentation Elite ticket at experimentationelite.com and use code NOHACKS10 to get your 10% discount!

00:00 Welcome to No Hacks Podcast
01:09 Meet Arnout Hellemans: Digital Strategist
03:34 Understanding ADHD and Its Impact on Optimization
08:47 The Dutch Culture of Optimization
10:33 SEO Fundamentals and Their Importance
16:16 Google Search Console Issues
17:23 Common SEO Misconceptions
20:24 Importance of Logs and Historical Data
22:51 Conversion Hotel Stories
28:29 Holistic Optimization in Real Life
31:59 Final Thoughts and Takeaways

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In this episode of No Hacks, we kick off Season 2 with Stewart Ehoff, the head of an award-winning experimentation program at RS, a dynamic public speaker, and a Dragon Ball Z fan. Join us as Stewart discusses his journey from web development to leading a successful experimentation team, offering deep insights into how he transitioned from building features to building tests.

Discover actionable advice for web developers, the importance of curiosity, overcoming imposter syndrome, and the benefits of adopting an experimental mindset not only in digital realms but also in daily life. Stewart shares real-life success stories from RS, inspirational thoughts on maintaining humility, and practical tips on optimizing your work environment and personal habits.

00:00 Introduction to No Hacks Podcast Season 2
00:39 Meet Stewart Ehoff: From Web Developer to Experimentation Leader
01:19 The Journey from Web Development to Experimentation
02:51 Advice for Web Developers on Experimentation
04:35 Mentorship and Key Advice in Experimentation
07:20 Experimentation in Business: The RS Story
10:55 Building a Center of Excellence for Experimentation
14:58 Real-Life Experimentation Stories and Challenges
17:44 Optimizing Your Physical Work Environment
21:47 Listener Questions and Final Thoughts

NoHacksPodcast #Experimentation #WebDevelopment #BusinessOptimization #Curiosity #Productivity #DigitalTransformation #BusinessExperimentation #HabitBuilding #WorkLifeBalance #Patience

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, we explore the empowered teams model in experimentation with Lukas Vermeer, Director of Experimentation at Vista, advisor at AB Smartly, and an "occasional public speaker". Lukas is an experienced experimentation practitioner specializing in designing and building the infrastructure and processes required to start and scale A/B testing to drive business growth. With a rich background in online experimentation and data science, Lukas spent eight years at Booking.com, where he grew the in-house experimentation team from four to thirty people and became the first Director of Experimentation at the company.

Join us as Lukas shares his insights on why the experimentation culture is so strong in the Netherlands, the challenges and benefits of the empowered teams model, and his journey from Booking.com to Vista. He also discusses his advocacy for making A/B testing accessible to people from various backgrounds. Expect to learn about building effective teams, fostering a culture of experimentation, and why sometimes, the best approach is to think outside the box.

Links:

• Lukas on LinkedIn
• Lukas Vermeer
• Democratizing online controlled experiments at Booking.com paper

Tune in for a fun conversation and don't forget to rate and review the episode!

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

Today, I'm excited to welcome back Juliana Jackson, Associate Director of Data and Digital Experience, EMEA at MediaMonks and co-host of the amazing and wildly popular Standard Deviation podcast.

In this not-so-structured episode, we delve into AI customer voice analysis, exploring how sentiment and semantic analysis can transform understanding customer feedback.

Juliana also shares her personal journey, from selling internet over the phone in Romania to becoming a digital experience expert. We then discuss the importance of segmentation, the differences between Android and iOS users, and how curiosity and continuous learning drive career growth.

Juliana's insights and inspirational stories offer valuable lessons for anyone looking to stay relevant in the digital world. Don’t miss her advice on embracing failure, pushing boundaries, and following your passions.

Links:

• Juliana's LinkedIn
• Juliana's blog
• Media.Monks

Tune in for a fun conversation and don't forget to rate and review the episode!

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, I welcome Oliver Kenyon, co-founder of ConversionWise, who shares his extensive knowledge on conversion design and the intricacies of running and growing a CRO agency. Oliver discusses the importance of landing page design in driving successful online campaigns and how his journey started with "Landing Page Guys" before evolving into ConversionWise.

Key highlights of this episode include:

• The significance of landing pages in CRO and their role in maximizing the effectiveness of paid media campaigns.
• Common mistakes in landing page design and how to avoid them.
• The differences between standard web design and conversion-focused design.
• Essential principles of conversion design, such as trust and credibility, social proof, and objection handling.
• Insights into the challenges and successes of growing a CRO agency over 12 years.
• The exciting recent milestone of ConversionWise's acquisition and the future plans for the agency.

Don't miss out on all this knowledge!

Links:

• Oliver's LinkedIn
• ConversionWise

Tune in for a fun conversation and don't forget to rate and review the episode!

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Welcome to nohacks.Show, a weekly podcast in which smart people talk to you about better online experiences.

Today, I'm excited to be joined by Carolyn Beaudoin, co-founder of Boxcar Agency. Carolyn is here to talk about the Hybrid One Reader messaging strategy, which helps businesses connect with diverse audience segments without extensive segmentation.

Tune in to hear Carolyn discuss:

• The concept and inspiration behind the "Hybrid One Reader" strategy.
• Practical applications and success stories from Boxcar Agency.
• Non-obvious tips for becoming a better copywriter.
• The importance of focusing on user experience and logical arguments in copywriting.

Whether you’re a marketer, copywriter, or business owner, this episode is packed with insights on creating effective, conversion-oriented marketing strategies. Don't miss out!

Links:

• Carolyn's LinkedIn
• Boxcar Agency
• JTBD Mapping template

Tune in for a fun conversation and don't forget to rate and review the episode!

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, I'm joined by Georgia Sugarman, Head of User Research at Kooth Digital Health and a speaker at the upcoming Women in Experimentation Summit. Georgia shares her journey from being a hip hop dancer to an experience designer and finally a user researcher. She emphasizes the importance of creating safety and comfort when conducting research, especially with vulnerable populations.

Georgia also discusses how being trauma-informed and incorporating creativity can enhance research outcomes.

Don't forget to sign up for the Women in Experimentation Summit on June 6th, where Georgia will be opening the event with her talk on "Do No Harm: Research and Experimentation with Vulnerable Populations."

Links:

• Georgia's LinkedIn
• Women in Experimentation Summit

Tune in for a fun conversation and don't forget to rate and review the episode!

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, I welcome Haley Carpenter, a CRO and experimentation expert and founder of Chirpy, the not just CRO agency. Haley shares her insights on starting CRO programs and what it takes for a business to be ready for conversion rate optimization.

We also discuss the importance of data volume, research methodologies, and the essential elements needed to set up a successful CRO program. Haley also discusses common misconceptions, the role of culture in CRO, and offers practical advice for businesses of all sizes.

If you want to learn about the "real CRO" this episode i for you. It will help you understand how to improve your online experiences through effective CRO strategies.

Links:

• Haley's LinkedIn
• Chirpy - Not Just CRO Agency

Tune in for a fun conversation and don't forget to rate and review the episode!

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, I am joined by Shawn David, a systems engineer and founder of Automate to Win. Shawn shares his expertise on automating Conversion Rate Optimization (CRO) and provides valuable insights into how businesses can streamline their processes using a human-first approach.

Shawn begins by explaining his automation blueprint. The first step is Definitions, which involves establishing clear and consistent terminology within your organization to avoid miscommunication and inefficiencies.

The second step is to Identify Busy Work. This means pinpointing repetitive, manual tasks that do not require human intervention and can be automated. This step helps to free up valuable time and resources that can be better utilized elsewhere.

Next, Shawn discusses Pinpointing Bottlenecks. This involves identifying input, transformation, and output bottlenecks in your processes. Understanding where these bottlenecks occur allows you to address and resolve them effectively.

The fourth step is to Optimize Internal Processes. This step involves collaborating with your team to streamline and improve workflows. By working together, you can ensure that processes are as efficient and effective as possible.

Finally, Shawn talks about Automation. Implementing automation solutions to handle the optimized processes can save significant time and resources, allowing your team to focus on more important tasks.

Shawn then emphasizes the importance of defining terms to ensure everyone in the organization is on the same page. He shares personal anecdotes about overcoming challenges through automation and how his human-first engineering approach helps businesses optimize processes effectively.

Episode links:

• Automate to Win
• Shawn's LinkedIn
• Free Automation Quiz

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

This is another episode we are doing with Experimentation Elite. Experimentation Elite is the UK’s premier experimentation and CRO experience taking place on June 11th and 12th in Birmingham, so head over to experimentationelite.com and get your ticket NOW.

In this one I welcome back Craig Sullivan and Iqbal Ali to discuss generative AI and its applications in experimentation and CRO.

Craig and Iqbal explain how generative AI can revolutionize the way we approach product design and user experience. They emphasize the importance of starting with small steps and experimenting with AI tools to enhance human creativity and problem-solving.

Craig highlights the need to jump in and start experimenting, and shares his thoughts on maintaining human connection in an AI-driven world. Iqbal provides his perspective on the right and wrong ways to integrate AI into experimentation workflows, stressing the significance of keeping the human element at the forefront.

If you work in CRO, UX, or experimentation and want to learn how AI can elevate your work, this episode is a must-listen. Plus, get a sneak peek into their upcoming workshop at Experimentation Elite and how you can get involved.

Links:

• Craig's LinkedIn
• Iqbal's LinkedIn
• Experimentation Elite
• AI Playbook

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

This is another episode we are doing with Experimentation Elite. Experimentation Elite is the UK’s premier experimentation and CRO experience taking place on June 11th and 12th in Birmingham, so head over to experimentationelite.com and get your ticket NOW.

In this episode, we have Erin Weigel, a UX expert, principal designer, and senior design manager joining us to share her unique journey from managing a toy store to becoming a leader in the field of experimentation and design. Erin reveals how her playful and inquisitive nature led her to groundbreaking design strategies, and why she believes experimentation is at the core of learning and innovation.

Erin also gives us a sneak peek into her upcoming book and the workshop she'll be hosting at Experimentation Elite on June 11th. She goes into the importance of understanding statistical concepts, designing effective experiments, and making data-driven decisions. With over 15 years of experience, Erin’s insights are both educational and entertaining, making complex topics accessible and fun.

Listen in as Erin discusses her favorite toy for budding experimenters, shares stories from her time at Booking.com, and as we come up with a fascinating new show idea. Plus, don’t miss her tips on how to stay motivated and the challenges she faced while writing her book.

"Be Kind and Make Things Better"

Links:

• Erin's LinkedIn
• Erin's website
• Experimentation Elite
• Design for Impact book
• The Good Experimental Design toolkit

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, I sit down with Bhavik Patel, Director of Experimentation and Analytics at LeanConvert and founder of CRAP Talks. Bhav shares his insights on the upcoming Experimentation Elite event, a premier gathering for those passionate about experimentation and CRO.

We discuss Bhav's workshop, "An Experimenter's Guide to the Galaxy," where he will cover everything from hypothesis generation to post-experiment analysis. Don't miss this chance to gain valuable insights and practical advice from one of the industry's leading voices.

Join us as Bhav discusses the unique blend of newcomers and seasoned practitioners at Experimentation Elite, and what makes it so special. He also goes into the evolution of CRO and experimentation, comparing the generalist approach of the past to today's more specialized landscape. Bhav then highlights the importance of building a strong network and shares tips on how to navigate the industry, whether you're a seasoned expert or just starting out.

Links:

• Bhav's LinkedIn
• Experimentation Elite

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, I'm thrilled to welcome Oreoluwa Akinnawo, a conversion optimization expert from PrismFly, to discuss his upcoming participation at the Women in Experimentation Summit on June 6th. Ore shares how a LinkedIn post inspired him to apply for the summit and then goes into his career journey, highlighting the significant support he's received from women in the field and his desire to contribute back to the community.

Our conversation explores the challenges of dealing with "HIPPOs" — high-level stakeholders who often have the final say in decision-making processes. Ore provides insights into effective strategies for aligning experimentation proposals with stakeholders' goals, ensuring a collaborative approach.

Links:

• Oreoluwa's LinkedIn
• Women in Experimentation Summit

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, I am joined by Line-Ariel Bretous, a product consultant and behavioral scientist, as well as the founder of OneLab Consulting Group. Line-Ariel is also one of the speakers at the upcoming Women in Experimentation online event on June 6th, where she will discuss the emotional side of consumer loyalty.

Throughout the episode, Line-Ariel talked about the relationship between consumer behavior and loyalty, emphasizing the importance of emotional connections in fostering long-term business success. She explained different types of loyalty—transactional, emotional, and habitual—and how businesses can cultivate these to enhance consumer engagement and satisfaction.

Links:

Lin-Ariel's LinkedIn
Women in Experimentation Summit

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, we hear from May Chin, the Head of Product Growth and Analytics at Zalora, Southeast Asia's leading fashion e-commerce platform. As she prepares for her upcoming presentation at the The Convert X Women in Experimentation Annual Summit, online event happening on June 6th, May shares valuable insights into the art and science of A/B testing, emphasizing how to evade common traps that can lead to unreliable results.

May discusses her accidental journey into the world of product growth and analytics and how her experiences shaped her approach at Zalora.

Links:

• May's LinkedIn
• Women in Experimentation Summt

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

This week, I'm excited to have Omar Lovert on the show. Omar is a seasoned email marketing strategist and the founder of Polaris Growth, where he helps brands maximize their impact through tailored Klaviyo solutions.

In this episode, Omar draws a comparison between his unique marathon training methods and efficient email marketing strategies. He discusses the importance of having a flexible yet strategic approach: "It's all about preparing and knowing what the cadence is, knowing your body, knowing what speed you can run at, knowing your heart rate that you can sustain this for a longer period, and also having some trust that the process works."

Join us as Omar shares his insights on optimizing email campaigns and marketing automation to achieve extraordinary results with seemingly unconventional methods.

Links:

• Omar's LinkedIn
• Polaris Growth
• Klaviyo Academy

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In this episode, we went into the fascinating world of pricing psychology with Deborah O'Malley, a top A/B testing influencer and the founder of Convert Experts. Deborah shares her insights on how pricing can influence customer perception and discusses the psychological tactics that can make or break a product's success in the market.

Our discussion kicks off with an exploration of how luxury brands versus fast fashion brands use pricing strategies to shape consumer behavior. Deborah explains that the essence of pricing isn't just about the actual cost but how you present that cost to the consumers.

The conversation also covers the concept of "anchoring" in pricing strategies—setting a reference price point that customers use to gauge the value of other options. Deborah provides actionable advice on how businesses can apply this to optimize their pricing tables, suggesting that presenting prices from high to low can significantly influence customer choices by making lower-priced options appear more attractive after seeing the high price first.

Lastly, Deborah introduces us to her digital platform, GuestTheTest, a resource for experimenters and A/B testers looking for inspiration and validation for their test ideas. This platform offers hundreds of A/B testing case studies and analysis to anyone interested in enhancing their marketing strategies through tested and proven methodologies.

Links:

• Deborah's LinkedIn
• GuessTheTest

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

This episode is done in partnership with Experimentation Elite - The UK’s premier Experimentation and CRO Experience, taking place on June 11th and 12th in Birmingham, UK.

This week, we dive into the fascinating world of A/B testing and experimentation with Jonas Alves, CEO and co-founder of ABsmartly. Jonas shares his extensive experience, starting with his pioneering work at Booking.com, where he helped establish a culture of experimentation that pushed the boundaries of online user experience.

He discusses the evolution of A/B testing tools, the role of AI in future experiments, and his latest venture, AB Smartly, aimed at providing sophisticated tools for elite experimenters. Join us as Jonas provides invaluable insights into building successful experimentation programs and the future of digital testing.

Episode links:

Experimentation Elite
Jonas on LinkedIn
ABsmartly

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, we dive deep into the world of experimentation and optimization with Chris Gibbons, Chief Experience Officer at Creative CX. Chris brings over two decades of expertise in UX and experimentation, and he shares insightful stories and experiences from his illustrious career.

This conversation unfolds around the concept of an "experimentation therapist," a term coined unexpectedly by one of Chris's clients. Chris explains how this unique role involves addressing the human elements and challenges within organizational structures to foster a culture of effective experimentation. He discusses the psychological and interpersonal skills necessary to navigate and reshape the way companies approach experimentation and optimization.

Chris also sheds light on the common obstacles businesses face in digital optimization and how shifting focus from solutions to identifying core problems can dramatically enhance the outcomes of experimentation practices.

Episode links:

Experimentation Elite
Chris Gibbins' LinkedIn
Creative CX

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, we explore the fascinating intersection of analytics and creativity with Josh Silverbauer, a web analytics wizard who combines the systematic world of data with music. Josh shares his personal journey from audio engineering and Elvis impersonations to becoming a leading voice in web analytics, emphasizing the balance between his analytical and creative sides.

He discusses the complexities and transformations in the field, particularly the transition from Universal Analytics to GA4 and what it means for users at different levels of expertise. His perspective highlights the critical need for specialization in navigating the intricate landscape of modern web analytics.

Additionally, Josh talks about the evolving role of AI in analytics, predicting its potential to revolutionize our interactions with data through conversational interfaces and automated insights. He envisions a future where AI tools not only predict user behaviors but also interact dynamically with data to optimize web experiences.

Tune in for an enlightening conversation and don't forget to rate and review the episode!

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! This week, we're delighted to welcome Jon MacDonald back to the show for his third appearance. Jon is the founder of the digital optimization firm, The Good, and a three-time book author.

In this episode, Jon dives into the concepts presented in his latest book, "Behind the Click," which focuses on the psychological principles behind the decisions we make online every day. He shares his expertise on why understanding the 'why' behind user actions is crucial for truly effective digital experiences, moving beyond mere conversion tactics to strategies that respect and enhance the customer's journey.

Jon also discusses the importance of addressing post-purchase experiences—a crucial, often overlooked phase that can turn one-time buyers into lifelong customers. He emphasizes how sustainable business practices come from not just driving conversions but nurturing customer relationships post-purchase.

Links:

• Get Behind the Click
• Jon's LinkedIn

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences! In this episode, we sit down with Kelly Wortham, founder of the Test and Learn Community (TLC), and Matt Gershoff, co-founder of Conductrics, who are here to dive deep into the world of experimentation and mentorship.

The conversation covers the upcoming TLC Mentorship Summit at Experimentation Elite in Birmingham, UK. Kelly gives us a sneak peek into the summit’s format, which flips traditional roles by putting mentees in the spotlight and allowing them to receive live guidance from industry giants.

Kelly and Matt share their passion for fostering growth and learning within the digital optimization space. Kelly introduces us to the vibrant TLC community, a thriving network of over 1,500 members from beginners to seasoned industry leaders, all committed to sharing knowledge and best practices without any commercial interference.

Matt discusses Conductrics's unique approach to experimentation and optimization, emphasizing the importance of service and empathy in technology solutions. He explains how their philosophy aligns with TLC's mission, making them a proud sponsor of the TLC Mentorship Summit.

Tune in for an enlightening conversation and don't forget to rate and review the episode!

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

This week, we're thrilled to have Nils Koppelmann, the brains behind 3tech agency, publisher of Your Weekly Dose of Experimentation, and co-founder of Conversion Stash. Sit back as we delve into an episode where we discussed the importance of tasks we often overlook, like documentation, in the realm of growth through experimentation.

Nils shares insightful and humorous takes on the critical role documentation plays in web development and CRO. He likens it to essential daily habits—maybe not thrilling but crucial for avoiding future regrets.

Adding a dose of humor to the mix, Nils entertains with a scenario about hiring an animal for his team, choosing a chameleon for its adaptability and versatility, echoing the essential skills needed in the dynamic field of CRO and digital experimentation.

This episode promises a mix of laughs and learning as Nils unpacks the significance of keeping detailed experiment records. It's not just for the sake of accountability but as a foundation for ongoing innovation.

Links:

• Nils Koppelmann's LinkedIn
• 3tech
• Conversion Stash
• Experimentation Elite

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, we dive deep with Guido Jansen, an Applied Cognitive Psychologist, podcast host and producer, and global evangelist at Spryker. With over two decades of expertise in psychology, e-commerce, and technology, Guido shares his unique perspective on building online communities, the role of in-person events in fostering connections, and the psychology behind user engagement.

Guido opens up about his journey from the early days of the internet, navigating through the 'glory days' with a Pentium 386, to leading communities for Joomla, Magento, and Spryker. He highlights the essential role of memory in understanding data and stresses the invaluable aspects of the community that competitors cannot replicate: the peer-to-peer support, the ecosystem of developers, and the shared experiences that come with being part of a community.

Moreover, Guido touches on the evolution of online forums, the importance of face-to-face interactions in building lasting relationships within communities, and how companies can foster a sense of belonging and trust amongst their members. He also delves into the psychological aspects of community engagement, discussing cognitive biases such as social proof and authority, and their impact on digital platforms.

Guido's insights extend beyond the digital realm, advocating for the power of in-person connections made at events and conferences, and how these experiences contribute to the success and growth of online communities. Join us as Guido shares his wealth of knowledge, humorous anecdotes, and the psychology behind creating engaging, thriving online spaces. Whether you're a community manager, a developer, or just passionate about digital engagement, this episode offers valuable lessons on the power of community and connection in the digital age.

00:00:00 - Getting to Know Guido Jansen
00:01:23 - The Unique Hiring Criteria for CRO
00:02:05 - The Essence of Online Communities
00:04:26 - The Impact of In-Person Events on Community Building
00:07:12 - The Evolution and Future of Online Communities
00:12:41 - Turning Lurkers into Active Community Members
00:16:53 - Building Trust and Fostering Empathy in Communities
00:22:47 - Leveraging Cognitive Biases for Community Engagement
00:33:25 - Conclusion and Where to Find Guido Next

Links:

• Guido's LinkedIn
• CRO.CAFE
• Spryker
• Cognitive Biases Wiki page

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

This episode features Ruben de Boer, a renowned experimentation consultant, bestselling Udemy instructor with over 15,000 students, recipient of two experimentation elite awards in 2023, and the conversion manager at Online Dialogue. Ruben brings his wealth of knowledge to the table, shedding light on the intricacies of Conversion Rate Optimization (CRO) and experimentation.

We kick off with something a bit more personal—Ruben's love for football. He shares how the strategies and teamwork in football offer valuable lessons for the world of optimization and experimentation. This interesting parallel sets the stage for a deeper exploration of his professional domain.

The conversation then shifts to the core topic of centers of excellence (CoEs) within organizations. Ruben explains the differences between centralized, decentralized, and CoE models for running CRO operations. His insights provide clarity on how these models impact the cultivation of an experimentation culture within companies.

You will learn about the significance of making experimentation approachable and educational, the benefits of fostering a supportive environment for innovation, and the pivotal role of autonomy and efficacy in the success of experimentation strategies. Ruben emphasizes the collective journey toward nurturing a robust culture of experimentation across all levels of an organization.

Ruben's perspective and practical advice offer valuable guidance for those looking to leverage experimentation and optimization as key tools for digital success. Whether you're deeply embedded in the field or just starting out, this episode presents an opportunity to understand the critical elements of building and sustaining an experimentation-centric organizational culture through the lens of a seasoned expert.

Links:

• Ruben's LinkedIn
• Ruben's Udemy page
• Online Dialogue

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

This episode is all about e-commerce conversion rate optimization (CRO), with guest Carlos Trujillo, a senior experimentation strategist at Speero. Carlos shares his remarkable journey from building his first website in 2007 to becoming a CRO expert.

His story is a testament to the power of continuous learning and specialization. Carlos's insights into the evolution of e-commerce optimization and the importance of focusing beyond just conversion rates are enlightening. He discusses the significance of expanding customer value, encouraging repeat purchases, and optimizing merchandising for e-commerce growth.

This episode is packed with valuable lessons on the strategic application of CRO, the role of education in professional development, and the impact of dedication and curiosity on achieving career goals. Join us as Carlos unfolds his journey, offers advice for aspiring CRO specialists, and shares how an hour a day of learning changed his life and career trajectory.

Links:

• Carlos on LinkedIn
• CRO for E-commerce Growth CXL course
• Speero

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

Today's episode delves into the seemingly counterintuitive topic of "not testing" with Karl Gilis. Karl shared hilarious and insightful tales from the front lines of user testing, including a memorable mix-up during a test for Microsoft.

Karl passionately critiques common website elements like sliders, advocating for simplicity and user focus over flashy design. We then moved on to the misuse of A/B testing and the importance of understanding why customers choose your brand, emphasizing the need for intentional design and marketing that serves the user's needs over the company's ego.

Tune in for an enlightening conversation and don't forget to rate and review the episode!

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode I talked to Els Aerts, user research advocate and co-founder of AGConsult. We explored the deep nuances of user research, the strategic decision of AGConsult to refrain from working with political parties, and the pivotal role of carefully crafted research questions in yielding actionable insights.

Els shared her expert perspective on avoiding common research pitfalls and emphasized the importance of evidence-based decision-making. The conversation also touched on the "seven deadly sins of user research," offering a comprehensive understanding of the challenges and best practices in user testing.

Through engaging anecdotes and a wealth of experience, Els shared valuable lessons on conducting meaningful research that truly enhances user experience.

This episode is done as part of our partnership with Experimentation Elite - The UK's premier Experimentation and Conversion Rate Optimisation event on December 7th in Birmingham, UK

https://experimentationelite.com/
https://www.linkedin.com/in/elsaertsuserresearch/
https://www.agconsult.com/en/

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, I talked to Alun Lucas, a repeat guest with unique expertise in web form optimization, who delves into the art and science of enhancing online experiences through better form design. Alun shared his journey from advertising to becoming a web form specialist at Zuko, a company dedicated to revolutionizing how web forms work by focusing on user-friendly error messages and validation techniques.

With a rich background in tech and a passion for user experience, Alun explored the evolution of web forms, the importance of clear and helpful error messaging, and the role of inline validation in boosting user satisfaction and conversion rates.

A must-listen for anyone interested in making their forms more efficient and user-friendly.

Links from the episode:

• Alun's LinkedIn
• Zuko

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode we take a deep dive into the world of online experimentation and conversion rate optimization (CRO), spotlighting the Experimentation Elite Awards. We welcome two expert judges - Dinah Alam and Joe Dovedon, to discuss the intricacies of selecting the industry's best.

The episode covers the evolution of the awards, the selection process, and the impact on the CRO community. It also offers insights into the significance of these awards in recognizing innovation and excellence in the field, alongside personal anecdotes and experiences from Dinah and Joe. This episode not only highlights the importance of experimentation in digital marketing but also celebrates the community's achievements and advancements.

Find out more about the awards at: https://experimentationelite.com/awards/

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, Talia Wolf, founder and CEO of GetUplift and a leading authority on emotional targeting and conversion optimization, takes us through the psychological underpinnings that drive consumer behavior online.

Talia unpacks the essence of creating meaningful connections with customers by understanding the emotional journey that influences their purchasing decisions. She shares invaluable insights from her vast experience, demonstrating how businesses can leverage emotional intelligence to significantly enhance their conversion rates and foster deep, lasting customer relationships.

From the foundational story of GetUplift to the strategies that have cemented its success, Talia illustrates the power of empathy in marketing. She discusses the importance of emotional targeting not just in messaging and content, but as a core aspect of product development, customer service, and overall business strategy.

The conversation also explores the challenges and triumphs of embedding emotional intelligence into various facets of business operations. Talia provides actionable advice for businesses aiming to differentiate themselves in a crowded market by truly understanding and catering to the emotional needs of their customers.

Episode links:

• GetUplift
• Talia's LinkedIn

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, Ton Wesseling, founder of Online Dialogue and a pivotal figure in the field of conversion rate optimization (CRO), delves into the cultural and organizational elements that foster a thriving environment for optimization experts in the Netherlands.

Ton explains how these factors contribute to a culture that embraces experimentation and learning from mistakes. He shares his journey from building websites at university to falling in love with data and optimization, highlighting the evolution of CRO and the importance of diversity, safe spaces, and the growth mindset in driving innovation.

The episode also touches on the impact of AI in experimentation and the transformative power of sharing knowledge within the digital optimization community.

Episode links:

• The Conference formerly known as Conversion Hotel
• Ton's LinkedIn
• Online Dialogue

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, I sit down with Loredana Principessa, the strategic mind behind MAR-CO, CRO agency specializing in conversion for high-ticket products and services. With a focus on real estate, investment, and e-commerce, Loredana dives into the intricacies of tailoring conversion strategies to meet the unique needs of clients making significant financial decisions.

She highlights the importance of understanding customer journeys, the role of emotional engagement in conversions, and how a holistic approach to digital marketing—including leveraging insights from running (yes, it's another runner at nohacks.show!) and mental clarity—can drive success.

Her journey from digital marketing professional to founding MAR-CO showcases the blend of expertise, passion, and strategic thinking required to excel in today's digital landscape. Join us as Loredana shares valuable insights and experiences that illuminate the path for businesses looking to optimize their online presence and conversion rates.

Episode links:

• Loredana's LinkedIn
• MAR-CO

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

This week, I'm joined by Foti Panagiotakopoulos, the mind behind GrowthMentor. We're peeling back the layers of startup growth, pinpointing both the essentials for early-stage success and common pitfalls to avoid. Foti brings a wealth of experience from launching GrowthMentor in 2017, sharing insights on the importance of a growth mindset from day one, the balance between speed and quality, and the critical role of customer feedback in finding product-market fit.

Discover how to embed growth into your startup's DNA and why early engagement with your market can make or break your venture.

Links from the episode:

• Foti's LinkedIn
• GrowthMentor
• GrowthExpert

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, I chat with Kevin Anderson, the mind behind the Experimental Mind newsletter and Experimentation Jobs website, and a Product Manager of Experimentation at Vista. We delve into Kevin's unique perspective on the interconnected world of experimentation. Kevin starts by reflecting on his journey, emphasizing the importance of connections and how his projects facilitate this in the experimentation community.

He then shares valuable insights from his newsletter, discussing the persistent relevance of fundamental principles in the industry and the evolving landscape of experimentation. Kevin highlights the human aspect in curation and content creation, even in the age of AI, stressing the importance of personal touch in automated environments.

As the conversation progresses, we move on to the origins and impact of Kevin's Experimentation Jobs platform, designed to connect professionals with opportunities in the field.

Links from the episode:

• Experimental Mind newsletter
• Experimentation Jobs
• Kevin's LinkedIn

Tune in for an enlightening conversation and don't forget to rate and review the episode!

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, I welcome Linda Bustos, Founder @ Edgacent & Ecom💡Ideas for a fun conversation about 2024 e-commerce trends. We reminisced about the early days of internet marketing, influenced by seminal works like Steve Krug's "Don't Make Me Think." Linda then shared her insights on the evolution of e-commerce UX and the adaptability of modern platforms like Shopify.

The discussion pivots to the future, with Linda highlighting the significance of AI and personalization in e-commerce. She emphasized the balance between technology and human touch, cautioning against over-reliance on AI. Linda also introduced her new project, Ecom Ideas, aimed at inspiring e-commerce professionals with fresh strategies and tools.

Tune in, and don't forget to rate and review the episode!

Tune in for an enlightening conversation and don't forget to rate and review the episode!

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Welcome to nohacks.show, a weekly podcast where smart people talk to you about better online experiences!

In this episode, I welcome André Morys, CEO and founder of konversionKRAFT and a renowned authority in behavioral economics, neuromarketing, and optimization. We discussed the fascinating world of experimentation culture in business optimization, contrasting it with traditional decision-making approaches.

André offers insightful commentary on the shift from a top-down management style to a data-driven, bottom-up approach, emphasizing the need for organizational change and the challenges of combating entrenched hierarchical structures with data and experimentation. He shares his expertise on how to implement successful cultural shifts in organizations, stressing the importance of executive buy-in and the need to understand and adapt to existing corporate cultures.

We also talked about hippos! Both kinds.

This episode is a must-listen for anyone interested in understanding the dynamics of experimentation culture in modern business environments and the strategies needed for successful implementation.

Links from the episode:

• konversionKraft
• growth marketing SUMMIT
• André's LinkedIn

Tune in for an enlightening conversation and don't forget to rate and review the episode!

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Welcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences!

In this episode, we delve into the fascinating world of Iqbal Ali, a multifaceted creative force in the fields of UX design, development, data, and optimization. With over 20 years of experience, Iqbal brings a unique blend of expertise to the table, as he discusses his journey from a frustrated employee to a successful self-published comic book creator and a seasoned CRO consultant.

Key highlights of the episode include:

• The Genesis of Creative Expression: Discover how Iqbal turned his work frustrations into a creative outlet, leading to the birth of his first comic book, 'Strange Skies.'
• Bridging Comics and CRO: Iqbal shares insights into his popular CRO Tales comic series on LinkedIn, explaining the metaphor behind its space-themed protagonist and how it resonates with his professional experiences.
• The Art of Storytelling in Data: Dive deep into how Iqbal applies his storytelling skills from comics to data visualization and CRO, offering a fresh perspective on communicating complex information.
• Networks and Nerd Outs: Learn about Iqbal's experiences at Comic Con and Experimentation Elite, drawing parallels between these events and the importance of community engagement.
• Treachery of Data and More: Get a glimpse into Iqbal's YouTube series 'Treachery of Data' and how he uses different platforms to share his expertise and passion.

This episode is a must-listen for anyone interested in the intersection of creativity, data, and user experience. Iqbal's journey is not just a testament to his talent but also an inspiring story of how diverse interests can harmoniously coexist and enrich professional life.

Tune in for an enlightening conversation and don't forget to rate and review the episode!

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Welcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences!

This week, we explore the intriguing realm of optimizing taboo products and services with Tracy Laranjo, a seasoned expert in Conversion Rate Optimization (CRO) and research. Tracy, renowned for her dynamic presence in the optimization and experimentation community, brings a wealth of knowledge and an engaging personality to this compelling discussion.

Episode Highlights:

• Redefining Marketing Norms for Taboo Products: Tracy dives deep into the challenges and innovative strategies involved in marketing products that are often stigmatized or overlooked. She shares her experiences with sexual wellness and death-related products, revealing how marketers navigate sensitive topics and cultural nuances.
• Empathetic and Inclusive Marketing: Learn about the importance of empathetic decision-making in marketing. Tracy highlights how understanding diverse customer segments can lead to more effective and inclusive marketing strategies, especially for products that cater to a wide range of individuals.
• Navigating Advertising Challenges: The episode sheds light on the unique hurdles faced while advertising taboo products, from dealing with ad platform restrictions to creatively showcasing products within legal and cultural boundaries.
• Strategic Content and Education: Discover how education and strategic content can be powerful tools in overcoming marketing challenges. Tracy discusses the role of informative content in guiding potential customers through their purchase journey, especially when dealing with sensitive or stigmatized products.
• Transparent and Compliant Marketing Practices: Tracy emphasizes the importance of compliance and transparency in marketing, particularly in sectors with stringent advertising guidelines.
• Tracy's Vision for the Future: The episode concludes with Tracy sharing her aspirations to specialize in sexual wellness and pleasure products, underscoring her commitment to sex positivity and inclusive marketing.

Why You Should Listen:

Whether you're a digital marketing professional, a business leader, or someone intrigued by the unique challenges of marketing taboo products, this episode offers a wealth of knowledge, insightful strategies, and real-world examples. Join us for an episode that not only educates but also inspires new ways to think about marketing in sensitive sectors.

Tracy's LinkedIn

Chapters:
0:00 - Introduction
1:08 - Tracy's Background
2:14 - Challenges in Paid Acquisition
3:18 - Starting in CRO
4:20 - Ad Platforms and Cultural Barriers
6:19 - Marketing Willful Products
7:48 - Empathetic and Inclusive Decision Making
10:02 - Cultural Norms in Marketing
14:14 - Tracy's Specialization Goals in Sexual Wellness
16:01 - Strategic Content and Education
19:04 - Transparent and Compliant Marketing
22:30 - Conclusion

Tune in for an enlightening conversation and don't forget to rate and review the episode!

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Welcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences!

In this episode we dive into the practical world of digital analytics with Mikko Piippo, the co-founder of Hopkins, a digital marketing agency based in Helsinki, Finland. Mikko shared valuable insights into digital marketing and analytics in the real world, contrasting it with the often-idealized versions presented at conferences.

Highlights of the episode include:

• Mikko's unique perspective on digital analytics, emphasizes practical, low-cost tools and strategies suitable for websites with limited traffic.
• An engaging discussion on the CRAP (Collect data, Report data, Avoid analysis, Postpone action) vs. CARE (Collect data, Analyze data, Recommend actions, Experiment) models, offering a two-step analytics maturity framework that organizations can adopt.
• Insights into the challenges and opportunities presented by new analytics tools like GA4, and the importance of JavaScript in analytics.
• A comparison of different analytics tools like GA4, Piwik Pro, and Matomo, including their suitability for various business sizes and needs, especially in the context of privacy and data storage within the European Union.
• Whether you're a digital marketing professional, a student, or someone interested in the practical aspects of web analytics, this episode is packed with actionable advice and thought-provoking discussions.

Episode links:

• Mikko's LinkedIn
• Hopkins agency website

Chapters:

[00:00:00] Introduction to Mikko Piippo and the real-world digital analytics
[00:06:27] Discussion on CRAP vs. CARE models in web analytics
[00:10:42] The value of analysis and experimentation in digital analytics
[00:14:22] Future trends in digital analytics: Automation and AI
[00:18:12] Challenges in web analytics for low-traffic sites
[00:21:05] Comparison of analytics tools: PeeWeekPro and Matomo vs. GA4
[00:25:08] Using analytics beyond just a glorified stat counter

Tune in for an enlightening conversation and don't forget to rate and review the episode!

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Welcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences!

In this episode, we're thrilled to have André Vieira, the founder of Looptimize and an acclaimed expert in customer journey optimization. André delves into the complexities of creating seamless online experiences, shedding light on the nuances of customer behavior and engagement. He discusses the importance of understanding user intent, the different types of friction that can hinder customer journeys, and the transformative power of momentum in enhancing user experience.

Through this 30-minute masterclass, André will teach you how to optimize digital experiences for maximum engagement and conversion. Whether you're a seasoned professional or just starting in the digital space, this episode is a treasure trove of knowledge and strategies for elevating online customer experiences. Join us as we navigate the intricacies of customer journey optimization and learn how to craft more effective and enjoyable online interactions.

Links from the episode:

• André's LinkedIn profile
• Looptimize

Chapters:
0:00:00 - Introduction to André Vieira and Topic Overview
0:01:09 - André's Journey in Customer Journey Optimization
0:02:10 - The Importance of Integrating Customer Experience and Customer Journeys
0:03:04 - Understanding the Smaller Manifestations of Intent in Optimization
0:04:17 - The Role of Tools in Optimizing Customer Journeys
0:05:18 - Breaking Down the Types of Friction in Customer Journeys
0:11:02 - The Friction Pyramid: A Methodical Approach to Identifying Friction
0:14:39 - Key Journey Moments and Their Impact on Optimization
0:17:24 - Integrating Offline Experiences into the Journey
0:21:47 - Practical Steps for Reducing Friction and Building Momentum
0:29:16 - Closing Thoughts and Episode Wrap-up

Tune in for an enlightening conversation and don't forget to rate and review the episode!

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Welcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences!

In this episode, I talked to Daphne Tideman, a renowned growth consultant, mentor, public speaker, author, and specialist in helping eco-friendly and wellness direct-to-consumer startups grow faster. Daphne shares her insights on the importance of a growth mindset in both individual and organizational contexts, emphasizing the need to embrace failed experiments as opportunities for learning and improvement.

Daphne discusses her unique journey into the field of growth, starting from a background in finance to finding her passion in marketing and growth hacking. She highlights her approach to growth consulting and the importance of aligning personal values with professional work.

The conversation also touches on the concept of growth experiments, where Daphne illustrates how to effectively utilize failures as stepping stones for success. She emphasizes the importance of preparation before experiments and the need for a systematic approach to assessing and learning from outcomes.

Additionally, Daphne shares her experiences as a mentor in the GrowthMentor community, offering insights into how mentorship can help individuals and businesses thrive. She also delves into the nuances of building a growth mindset within a company, stressing the significance of management's role in fostering an environment that encourages risk-taking and learning from mistakes.

Finally, Daphne draws interesting parallels between her experience as a runner and her professional work in growth, illustrating how perseverance, dealing with failure, and understanding the difference between discomfort and pain are crucial in both domains.

Episode links:

• Daphne's LinkedIn
• Daphne's website
• Experimentation Elite
• GrowthMentor

Chapter Timestamps:
00:00:33 Introduction
00:01:23 Daphne's Journey into Growth
00:03:06 The Concept of Growth Mindset
00:07:02 Specializing in Eco-Friendly and Wellness Brands
00:09:05 The Role of Niching in Growth Consulting
00:10:11 Experiences as a GrowthMentor
00:12:09 Building a Growth Mindset in Companies
00:16:46 Utilizing Growth Experiments Effectively
00:18:14 Preparing for and Learning from Experiments
00:20:48 The Challenges and Rewards of Growth Consultancy
00:22:49 Running and Growth: Drawing Parallels

Tune in for an enlightening conversation and don't forget to rate and review the episode!

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Welcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences!

This is another episode done as part of our partnership with Experimentation Elite.

In this episode, I talked to Joe Doveton, founder and CEO of Binary Bear Limited, and David Mannheim, author of "The Person in Personalization" and founder at Made With Intent, for a deep dive into the world of experimentation and conversion rate optimization (CRO).

The discussion pivots around the upcoming Experimentation Elite event in London, where both guests are set to moderate. They share their unique perspectives on the evolution of CRO, the role of personalization in the digital landscape, and the future of online retail experiences.

David discusses his journey as an author and the development of his analytical platform, Made With Intent, which aims to understand user intent for e-commerce sites.

Joe provides insights into the challenges faced by companies at the early stages of their optimization journey and emphasizes the importance of CRO as a long-term commitment rather than a short-term fix.

Links from the episode:

• Experimentation Elite
• Joe's LinkedIn
• David's LinkedIn
• Binary Bear
• Made With Intent
• The Person in Personalisation

[00:00:00] - Introducing the guests - Joe Doveton and David Mannheim
[00:01:33] - Joe Doveton on Experimentation Elite event
[00:06:14] - David Mannheim discusses his experience as a book author and his platform, Made With Intent
[00:10:17] - Joe Doveton's insights on early-stage CRO challenges
[00:14:37] - Discussion on the current trends and excitement in the CRO industry
[00:19:12] - Impact of third-party cookie removal on personalization
[00:21:49] - David Mannheim on 'Stages not Pages' in optimization
[00:25:42] - Preview of sessions at the Experimentation Elite event

Tune in for an enlightening conversation and don't forget to rate and review the episode!

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Welcome to nohacks.show!

In this episode, we welcome Jonny Longden, Director at Journey Further, to discuss the concept of breaking out of the CRO pigeonhole and making experimentation more strategic. With over two decades in the field, Jonny shares insights on the evolution of CRO and experimentation, the importance of integrating creativity with data analytics, and how businesses can use experimentation for strategic decision-making. The episode also touches on the upcoming Experimentation Elite event and the challenges of embedding experimentation into web development.

• 00:00 Introduction and Background
• 02:08 The Evolution of CRO and Experimentation
• 06:27 Scientific Method in Business and Experimentation Elite Event
• 11:02 Challenges in Building Experimentation Programs
• 16:25 Experimentation in Small Businesses and Beyond Tools
• 21:11 Experimentation-Driven Web Development
• 27:50 Future Trends and Industry Challenges
• 31:14 Closing Remarks

Episode links:

• Jonny's LinkedIn
• Experimentation-driven Web Development article
• Journey Further
• Experimentation Elite

Tune in for an enlightening conversation and don't forget to rate and review the episode!

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Welcome to nohacks.show, a weekly podcast that lets smart people talk to you about better online experiences!

This is another episode done as part of our partnership with Experimentation Elite.

For those who do not know, Experimentation Elite is the UK’s premier Experimentation and Conversion Rate Optimization event happening in London on December 7th, so if you have not done it already - head over to experimentationelite.com and get your ticket today.

My guest today is Michael Aagaard, a regular keynote speaker, CRO pro with 15 years of experience, author of the Landing Page Optimization CXL course, and one of the most passionate and enthusiastic people in the CRO industry!

We discussed his upcoming Experimentation Elite session, the role psychology and emotions plan in conversion rate optimization, and Michael's vast experience with public speaking. Tune in, enjoy the episode, then please consider rating and reviewing the podcast, subscribing if you haven't already, as well as sharing the episode with others who might find it useful.

Episode links:

• Michael's LinkedIn
• Experimentation Elite

Tune in for an enlightening conversation and don't forget to rate and review the episode!

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On today's episode of nohacks.show, we dove deep with our AI guest into the dynamic world of digital marketing and the role of AI in shaking things up.

We unpacked how AI is the ultimate backstage crew, making personalized marketing more than just a name on an email—it's about predictive playlists, tailor-made browsing, and spot-on recommendations, all while balancing the fine line between helpful and heavy-handed.

Our AI expert demystified common misconceptions about AI in the industry, from job takeovers to overly complex systems, and highlighted the importance of the human touch in an algorithm-driven landscape.

We also tackled the big questions on ethics and privacy, emphasizing transparency, consent, and respect for customer boundaries as AI continues to evolve. Tune in to hear how the future of digital marketing can be both incredibly efficient and warmly personal, thanks to the smart use of AI tools.

Yes, AI did write this description :)

Tune in for an enlightening conversation and don't forget to rate and review the episode!

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Welcome to No Hacks Show, a weekly podcast in which smart guests talk about how you can optimize your online presence. My guest today is the co-host of the incredible From A to B podcast - Shiva Manjunath.

Those of you who know Shiva also know that he is one of the most unique voices in the world of experimentation (experimentation LinkedIn as he called it), king of CRO memes, and so much more!

Tune in and don't forget to also check out Shiva's podcast!

Episode links:

• Shiva's LinkedIn
• From A to B podcast

Tune in for an enlightening conversation and don't forget to rate and review the episode!

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Welcome to No Hacks Show, a weekly podcast in which smart guests talk about how you can optimize your online presence. My guest today is David Tao, co-founder and CEO of BarBend. David is a veteran of the health & fitness industry, with nearly a decade of experience building and running editorial teams in the space.

Stay tuned to learn all you need to know about creating something a big brand from scratch, by using the power of great content.

Episode links:

• David's LinkedIn
• BarBend

Tune in for an enlightening conversation and don't forget to rate and review the episode!

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Welcome to No Hacks Show, a weekly podcast in which smart guests talk about how you can optimize your online presence. If you are:

• A digital marketing professional wondering how this new form of computing will change your job
• A marketing manager or director looking for ways to leverage these new tools in your organization
• Or a marketing agency owner wondering what is going to happen to your business model

This episode is for you!

Our guest today is Jim Sterne, consultant, co-founder of the Digital Analytics Association, founder of Marketing Analytics Summit, and author of Artificial Intelligence for Marketing: Practical Application.

Jim talked about how marketers can use generative AI to make their lives easier. We covered everything from the impact of Large Language Models (ChatGPT, Claude, Cohere) on computing, to experimentation, analytics, and so on.

This episode is done as part of our partnership with Experimentation Elite - The UK's premier Experimentation and Conversion Rate Optimisation event on December 7th in London, UK, with three incredible workshops happening the day before, on December 6th.

https://experimentationelite.com/

Tune in for an enlightening conversation and don't forget to rate and review the episode!

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Welcome to No Hacks Show, a weekly podcast in which smart guests talk about the many ways you can optimize your online presence. This episode is all about email marketing, more specifically about designing an efficient onboarding email series.

Our guest for this episode was Vassilena Valchanova - Digital Marketing Strategist, Trainer & Speaker, and someone you definitely should follow on LinkedIn for daily tips on copywriting, branding, digital strategy, content marketing, and so on.

Check out the episode to learn about when you should start planning an onboarding series, the best tools for creating an onboard series, how to plan an onboarding series and how to measure the success of one.

Links mentioned in the episode:

• Vassilena's LinkedIn
• Content Plan and Brand Messaging course! Don't forget your discount code: NOHACKS

Tune in for an enlightening conversation and don't forget to rate and review the episode!

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Welcome to No Hacks Show, a weekly podcast in which we talk to smart guests about the many ways you can optimize your online presence. My guest today is Samuel Larsen and we are about to discuss loyalty programs and how you can use them to boost your ecommerce business.

Samuel is the founder of CRO Gurus - a conversion optimization agency where he optimizes ecommerce storefronts and squeezes more profit from their clients’ current traffic.

Check out the episode to learn all you need about e-commerce loyalty programs, including, but not limited to:

• Different types of loyalty programs
• Who should (and shouldn't) have a loyalty program
• Difference between off-the-shelf solutions and custom-made ones

Episode links:

• Using VIP & Loyalty Programs to Skyrocket Your Customer Lifetime Value
• Samuel's LinkedIn
• CRO Gurus - Sell More Online

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Joe Glover is a marketer turned community leader. He founded the Marketing Meetup in 2016 which has now grown into a community of 42000 marketers around the world. The Marketing Meetup hosts positively lovely events with the mission of helping as many marketers as possible.

In this episode, we talked about the role of communities in marketing.  How he grew The Marketing Meetup and what can brands learn from this journey.

Links in the episode:

• The Marketing Meetup
• E-commerce Day
• Joe Glover's LinkedIn

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Neal Goyal, is a DTC Coach for $50m+ Brands. He is the Team Lead and a Strategic Account Executive at Tapcart where he helps Enterprise DTC brands on Shopify Plus solve challenges with conversions, retention, CX, customer acquisition, and engagement.

In this episode we’re talking about mobile. Can you claim you’re truly omnichannel if you don’t have a mobile app? Is it worth investing given the move to privacy and high friction for customers?

Links in the episode:

• Neal Goyal's LinkedIn
• Tap Cart

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Jason Greenwood is the founder of Greenwood Consulting. He has over 20+ years experience in the eCommerce industry. In this episode, we talked about why B2B eCommerce is currently the 'dark horse' of the eCommerce world  and why DTC brands need them.

Links in the episode:

• Jason Greenwood's LinkedIn
• Greenwood Consulting
• The E-commerce Edge Podcast

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Welcome to No Hacks Show, a weekly podcast where we are joined by smart guests to discuss many different ways you can optimize your online presence. Joining us today to talk about personalisation is David Mannheim. David is:

• Founder at Made with Intent - the customer intent platform
• Author (currently writing) of The Person in Personalisation

In this episode, we discussed:

• Disney parks!
• What personalisation is, and what it isn’t
• How smaller brands can start doing it
• The future of personalisation
• AI! It's 2023, after all

And much more! 

If you're new to the show, please subscribe, rate, and share, and check out the YouTube channel as well - https://www.youtube.com/@NoHacksShow)

Episode links:

• https://www.linkedin.com/in/davidleemannheim/
• https://www.madewithintent.ai/

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Welcome to No Hacks Show, a weekly podcast in which your hosts talk to smart guests about the many ways you can optimize your online presence. Our guest today is Natalie Thomas - director of CRO and UX strategy at The Good. 

Natalie leads a diverse team to discover untapped opportunities, marry visitor goals to business objectives, and improve KPIs for brands big and small. 

In this episode, we discussed industry benchmarks and why you shouldn't rely on them when making business decisions. Listen to the episode to learn about:

• comparing your conversion rate to your benchmarks from the past
• comparing the change in a metric over time to your competitors
• the questions you can ask that will give you a deeper understanding of your organization’s performance, help you learn more from your customers, and shed some light on what to do to move forward

And much more! 

If you're new to the show, please subscribe, rate, and share, and check out the YouTube channel as well - https://www.youtube.com/@NoHacksShow)

Episode links:

• https://thegood.com/insights/ecommerce-benchmarks/
• https://www.linkedin.com/in/natalieathomas/

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Kate Cook is an Analytics Translator & Marketing Strategist. She heads the Analytics team at The Lumery and the gal behind attribution gal. In this episode, we talked about the looming GA4 apocalypse on July 1 2023 and provided a survival kit of great resources to keep you afloat during this transition. Don’t miss this episode! Helpful links below.
Links in the episode:

• GA4 Migration Checklist
• Big Query Session Dimensions & Metrics
• UA vs GA4 Comparing Metrics
• Juliana Jackson
• Charles Farina
• Kate Cook’s LinkedIn
• Kate’s Newsletter
• The Lumery

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Welcome to No Hacks Show, a weekly podcast in which we talk to smart guests about the many ways you can optimize your online presence. Today's guest is Eli Schwartz! Eli is a growth advisor who worked with companies like WordPress, Tinder, Coinbase, Mixpanel - to name a few, book and course author, conference speaker, co-host of the Contrarian Marketing podcast… and a lot more.

Listen to learn why SEO is never going to die, if SEO is the right investment for every business, why SEO is a 12-18 month investment, and a lot more.

If you're a CRO/experimentation practitioner listening to the podcast - you will love Eli (author of Product-Led SEO book). If you're an SEO human, you probably already do :)

Episode links:

• Eli's LinkedIn
• Eli's website
• Product-Led SEO book on Amazon

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Welcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. 

We had Kasey Luck, a CXL instructor and founder of Luck & Co Agency. They help 7 and 8-figure e-commerce brands maximize their email & SMS revenue. In this episode, Cath and Kasey talked about hyper-segmentation in emails, why it can potentially hurt you in the long run, and what you should do instead.
Links mentioned in the episode:

• Luck & Co Agency
• Kasey Luck's LinkedIn
• Kasey's Youtube Channel

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Welcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. 

In this episode, we talked to Paul Wilkins, co-founder and Head of Strategy at Conversio, and Devon Boyd, channels and Alliances Director at AB Tasty. Check out the episode if you want to learn how you can use experimentation to improve every single thing about your website, not just the conversion rate.

This episode was done in partnership with Experimentation Elite - The UK's only conference & awards dedicated to CRO & Experimentation.

Experimentation Elite will be held in London, on June 28th, you can find more information about the event at experimentationelite.com. So go to experimentationelite.com, be blown away by the incredible list of speakers they’ve put together, and sign up for the event.

Episode links:

• Paul's LinkedIn
• Devon's LinkedIn
• Conversio
• AB Tasty
• Experimentation Elite

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Welcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. 

In this episode, we talked to the faces, and voices behind the How Shoppers Think YouTube channel, Lorenzo Carreri and Rishi Rawat, and we talked about distractions.

Check out the episode to learn why Amazon can get away with busy product page designs, how to approach pages full of distraction, attention tax, and much more.

Links in the episode:

• Rishi's LinkedIn
• Lorenzo's LinkedIn
• How Shoppers Think YouTube channel
• How Distractions On An eCommerce Website Can Seriously Hurt Sales video

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Adam Kitchen is the co-founder of Magnet Monster. He’s created retention strategies for over 150 ecommerce brands on Klaviyo. In this episode, we talked about customer retention, why the first 30 days post purchase is crucial and how you can maximize traffic thru email.
Links in the episode:

• Magnet Monster Newsletter
• Adam Kitchen LinkedIn
• Adam Kitchen Twitter
• Ep 57: Email Marketing in a Privacy-oriented World

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Welcome to No Hacks Show, a weekly podcast where your hosts - Sani and Cath - are joined by smart guests to discuss many different ways you can optimize your online presence. 

In this episode, we discussed cognitive biases with Kenda Macdonald, CEO of Automation Ninjas. Check out the episode if you want to learn how to spot and combat cognitive biases before they kill your conversions.

This episode was done in partnership with Experimentation Elite - The UK's only conference & awards dedicated to CRO & Experimentation.

Experimentation Elite will be held in London, on June 28th, you can find more information about the event at experimentationelite.com. So go to experimentationelite.com, be blown away by the incredible list of speakers they’ve put together, and sign up for the event.

Links:

• Kenda on LinkedIn
• Automation Ninjas
• Experimentation Elite

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Juan Mendoza is the author of The Martech Weekly and host of Making Sense of Martech podcast. In this episode, Juan shares his journey from building his newsletter slowly to taking the leap from being employed to going full-time on The Martech Weekly.

Links in the episode:
* The Martech Weekly * Making Sense of Martech Podcast * Juan Mendoza’s LinkedIn

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Marie Potel-Saville is the Founder of Amurabi, a legal innovation studio which was recently awarded the "Most Innovative Privacy Project 2022" by the IAPP and W@Privacy. In this episode, we talked about misleading practices online, defining what dark patterns are and how we can move the dark to fair patterns.

Links:

• Marie Potel-Saville LinkedIn
• Fair Patterns
• Amurabi
• Deceptive Patterns

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Our guest in this episode is Peter Gardner, co-founder of Blend Commerce, a Shopify Plus agency, and he is joining us to tell you all you need to know about the urgency in e-commerce.

If you want to learn about:

• What is the worst way to create urgency in an e-commerce website
• The restaurant tactic for creating urgency and how it translates to e-commerce
• Top three tactics for creating urgency for e-commerce websites

Then check out the episode, then please consider rating, reviewing, and sharing it with someone you think might find it as helpful as you did.

Links:

• Peter's LinkedIn profile
• Blend Commerce

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In this episode, we had not one, but two guests with us, telling you all you need to know about web accessibility. And they not only tell you about it but make you care about it as well.

Learn what web accessibility is, who benefits from it, how to assess your website, how to use analytics to find accessibility issues, why gov.uk is the best website in the world and a bunch of other things from our guests:

• Abi Hough - Director ar UU3 Limited, an optimization agency
• Charles Meaden - founder of Digital Nation, a digital marketing agency

Links from this episode:

• Abi on LinkedIn
• Charles in LinkedIn
• UU3 Limited
• Digital Nation
• web.dev accessibility guide
• gov.uk stats (Twitter thread)

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Our guest today is Nemanja Zivkovic, CEO and founder of Funky Marketing - a B2B marketing agency, and host of Funky Marketing Show - a podcast where he talks to “all those people that are doing the good job for good people”.

He’s with us today to talk about demand generation, so if you’re into making more money online - I STRONGLY recommend sticking around and listening to what Nemanja has to say.

Links in the episode:

• Funky Marketing
• Nemanja's LinkedIn

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Siobhan Solberg is a musician/football fanatic turned protector of privacy and founder of measurement and optimization agency, Raze Marketing. She also hosts Marketing Unfucked and has been a speaker most recently at the Superweek, The Copywriter Club and more.

In this episode, we talk about Privacy.  As marketers, we know we need to comply and tick off privacy checklists. But is compliance enough?  We know marketing needs privacy but does privacy also need marketing?

Links in the episode:

• Raze Marketing
• Siobhan Solberg LinkedIn
• Siobhan's Website

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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The clock is ticking on Universal Analytics, with only a few months left to "migrate" to Google Analytics 4 the time to act is NOW.

In this episode, you’ll hear all you need to know about migrating from UA to GA4 from the expert: Julius Fedorovicius - founder of analyticsmania.com, Google Tag Manager, and Google Analytics enthusiast.

• Analytics Mania
• Julius on LinkedIn

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Ihor is a CRO/UXO pro who has been in the CRO/UXO field for almost a decade. He co-founded a performance-based CRO agency ConversionRate.Store. This is the first agency that takes commitment to deliver specific uplift in key business metrics for every project it takes on. Ihor led CRO projects for companies like Microsoft, Comodo, Gaiam, Preply, SamCart, CariD, Ukrainian International Airlines, and Depositphotos.

He is a regular speaker at marketing conferences and podcasts, and a lecturer of UX, quant analytics, and A/B testing at CRO Academy.

• Conversion Rate Store
• Ihor on LinkedIn

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In this episode, we’re covering a topic that is both very relevant in today’s economic climate and about as evergreen as anything, especially in the world of e-commerce. Customer retention is something that any brand looking for continuous success should invest in, and there’s no better person to talk about it than our guest - Valentin Radu, CEO of Omniconvert.

• Valentin's LinkedIn
• Omniconvert

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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We are back with another Helen and Simon episode! In this one, we learn about some of the hottest things in the world of CRO today from our exceptional guests - Helen Wilmott, UX director at dentsu international and Simon Clark, head of CRO and UX at Evolved Search.

Tune in to learn about page teardowns, copy testing, copying your competitors, and more!

• Helen's LinkedIn
• Simon's LinkedIn

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Maeva Cifuentes is the CEO of Flying Cat, an SEO-driven content marketing agency for B2B SaaS companies specializing in martech, salestech and HR tech. In this episode, we’ll talk about how to invest your budget wisely for 2023. SEO as we know is a complicated channel. It’s hard to know where to best place your resources. Maeva shares her framework to help prioritize the right SEO efforts and ignore the rest.

Links in the episode:

• Maeva Cifuentes LinkedIn
• Flyingcat Marketing
• SEO Roundtable
• Ep 40 The ROI of SEO Driven Content

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Nick Jordan is the CEO and founder of ContentDistribution, a remote-based content-focused agency. In this episode, we talked about great content - the difference between an empty template and a thriving website. Nick also explained why he thinks everything you know about SEO is a lie.

Links in the episode:

• Workello
• Content Distribution
• ClusterAI
• Sopska salad recipe

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Andra Baragan, conversion rate optimization specialist and founder of Ontrack Digital CRO agency. In this episode, we talk about optimizing your optimization efforts. Is random testing better than no testing? Andra shared what you should be doing instead.

Links in the episode:

• Andra Baragan Linkedin
• Ontrack Agency
• Think Like a CRO Pro
• Heuristic analysis video

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Darshana Patel is the Lead Client Partner at The Lumery and an expert in leveraging personalisation across the customer journey. Kate Cook, aka The Attribution Gal, is the Analytics Lead at The Lumery. In this episode, we discussed the difference between personalisation as a short term lever vs as an organisation wide approach and the common pitfalls to avoid. We all came into conclusion that personalisation is far from being dead, it’s misunderstood.

About Lumery:

The Lumery is a Marketing & Technology Consultancy bringing clarity to complex. We partner with leading brands across almost every vertical to solve complex business problems through the end-to-end use and understanding of marketing & technology.

We’re a group of the most passionate, specialised humans, setting the benchmark of how you get value from Marketing & Technology. That’s our differentiation – we are constantly striving to find the best way to solve big hairy business problems and that permeates throughout our whole organisation.

Links in the episode:

• Darshana Patel LinkedIn
• Kate Cook LinkedIn
• The Lumery
• Personalisation isn't dead

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Pancho Mendiola is the Chief Flow Charts Officer at SomosMerchants, CEO at e-commerce consulting company VamosOnward, and host of the Convert on Shopify podcast. In this episode, we talked about Shopify e-commerce sales models in B2B, B2C and subscriptions. 

Links in the episode:

• https://www.linkedin.com/in/pancho-mendiola-42b790150/
• https://www.panchomendiola.com/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Steve Wiideman is an SEO veteran since 1998 and the president of Wiideman Consulting Group. In this episode, we talked about website migrations Everything you need to know and what you need to do before, during, and after a website migration. 

Links in the episode:

• https://www.linkedin.com/in/seoexpert/
• https://www.wiideman.com/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Sandeep Shah is the director of product and presale at Webtrends Optimize. In this episode, we talked about why we think web developers should work closely with marketing and optimization teams. Learn more about the skills required, the differences between CRO and production developers and how to integrate experimentation into product development.

Links in the episode:

• https://www.linkedin.com/in/sandeepshah89/
• https://www.webtrends-optimize.com/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Jeremy Epperson is the Chief Growth Officer at ConversionAdvocates. He’s a 15 year CRO veteran and a renowned speaker. In this episode, we talked about how to do a proper market research, the common research mistakes and how does this help with the customer journey.

Links in the episode:

• https://www.linkedin.com/in/jeremyepperson
• https://www.nohacksmarketing.com/podcast/051-optimizing-the-customer-journey-with-jeremy-epperson/
• https://conversionadvocates.com

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Annie Maguire is a Conversion Copywriter, who has worked with Fortune 500 companies such as Loreal, UnderArmour, Guinness and more. In this episode, we talked about how to develop a website user experience that generates leads.

Links in the episode:

• https://learn.anniemaguire.com/how-to-build-websites-that-convert
• https://www.linkedin.com/in/maguireannie/
• https://www.nohacksmarketing.com/podcast/039-creating-landing-pages-that-convert-with-annie-maguire/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Sometime April, 2022. Google announced that they will begin to sunset universal analytics in 2023. And that means everyone will have to use GA4. Why are they doing this? And are there better alternatives to GA four? In this episode, we will tell you our top analytics alternatives that are also privacy focused.

Links in this episode:

• Plausible
• Matomo
• Fathom
• Mouseflow
• Everything You Need to Know about GA4 with Julian Juenemann

Don’t forget to subscribe to the No Hacks Marketing Podcast. And if you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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In this episode, we did a recap of the latest marketing news that happened over the summer. We covered:

• Google delays the end of third-party cookies again
• Helpful Content Update
• Optimization vs maximization

Plus we share some exciting news about the podcast!

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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This week we are talking to the website optimization legend - Craig Sullivan. Learn about experience plumbing, why decades of designing and building websites were not enough to avoid making the same stupid mistakes over and over, and how to make sure your website is something you can be proud of.

Links in the episode:

• Craig Sullivan's LinkedIn

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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This week we have Marcus Tandler and Katharina Meraner from Ryte joining the podcast. We talked about Ryte - The #1 Platform for Website User Experience, carbon neutral websites, and what you can do TODAY to minimize the impact internet has on the environment.

Links in the episode:

• Ryte's Carbon Neutral Program
• Marcus Tandler's LinkedIn
• Katharina Meraner's LinkedIn

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Ognjen Bošković is growth lead at CXL, located in Belgrade, Serbia. As No Hacks Marketing guest Juliana Jackson said it - "Ognjen is one of the very few who understand growth marketing."

Links in the episode:

• CXL Growth Notes newsletter
• Ognjen's LinkedIn

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Juan Mendoza is a Senior Customer Strategist at The Lumery. He analyses marketing, data, and technology trends for some of the most well-known Australian and global brands. In this episode, we talked about marketing attribution, the billion-dollar attribution software industry and why after all the interest and investment behind it, attribution still feels like a mystery.

Links in the episode:

• https://www.linkedin.com/in/juan-mendoza-2b3a63a4/
• https://www.themartechweekly.com/
• https://anchor.fm/juan-mendoza93/
• https://twitter.com/JU4NMEND0Z4

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Ben Labay is the managing director at Speero by CXL. In this episode, we talked about how to get your optimization efforts better. Ben also shares Speero’s Experimentation Program Maturity Audit and the four pillars of their experimentation program.

Links in the episode:

• https://www.linkedin.com/in/benlabay/
• https://speero.com/experimentation-program-maturity-audit

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Alun Lucas is the managing director at Zuko Analytics. In this episode, we talked about web forms. Are they always necessary? Alun shares his insights on why there are still bad forms online and how to make web forms better for the site and for the user.

Links in the episode:

• https://www.zuko.io
• https://www.linkedin.com/in/alun-lucas-zuko-analytics/
• https://www.zuko.io/product-overview

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Will Laurenson is a Conversion Rate Optimisation expert who works with eCommerce businesses to improve their conversion rates, average order values, and generate higher lifetime customer values. In this episode, we talked about why you should prioritize your customer experience. We also covered how to use reviews strategically and whether discounting really helps increase conversions.

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Julian Juenemann is the founder and chief instructor of Measure School, a platform that teaches marketers the data-driven way of online marketing. In this episode, we talked about why Google is phasing out Universal Analytics, the specifics of Google Analytics 4 and how to start planning your transition today.

Links in the episode:

• https://measureschool.com
• https://www.linkedin.com/in/julianjuenemann/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Thomas Audunhus is the Chief Product Officer at Servebolt, a managed hosting company for LAMP-stack applications. In this episode, we’ll talk about the common web performance misconceptions  and how to make and keep your WordPress/WooCommerce sites fast.

Links in the episode:

• https://serverbolt.com
• https://servebolt.com/articles/speeding-up-woocommerce-the-complete-guide/#Wrong:-Cart-fragments-Ajax-slows-down-page-speed

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Matt Zeunert is the founder of DebugBear, a front-end performance monitoring tool. In this episode, we’ll talk about why front-end performance matters, why you need to monitor it, why you should approach it the same way you approach something like conversion rate, and finally, how DebugBear can help you with all of this.

Links in the podcast:

• https://www.debugbear.com
• https://www.debugbear.com/project/25972
• https://www.linkedin.com/in/mattzeunert/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Adam Kitchen is the co-founder of Magnet Monster, an email and SMS marketing agency for e-commerce brands. They’ve helped over 100+ businesses achieve $15mm email-sourced revenue. In this episode, we’re going to go deep into the future of email. Given the latest privacy led developments, is it still one of the best channels to invest in? 

Adam also answered questions from the community:

• Christian Hoppe: I would love to hear his personal story of how he got into email marketing. How many years ahead does he think email will still stay the most relevant owned channel?
• Jason Greenwood: How soon will retailers need to think about their brand in the Metaverse?
• Otebele Kobiruo: As someone who has been around the email marketing ecosystem and as a business owner, will you say email marketing will be around for the next 5 years at least?

Links in the episode:

• https://www.linkedin.com/in/adamkitchen1/
• https://www.magnetmonster.co.uk/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Amrdeep Athwal is the founder of Conversions Matter and started doing data-driven optimization 15 years ago. In today’s episode, we will tell you all you need to know about AI in CRO.

Amrdeep also answered questions from the community: 

• Charles Meaden: How do you spot when the algorithm gets it wrong?
• Alun Lucas: How do you think AI can be used to help optimise the performance of online forms?
• Nneka Otika: What path can someone take to break into CRO? It seems like a close-knit industry. What transferable skill does someone need to work in CRO? - I know AI and machine learning crunch data which is useful in CRO. Will their application in the industry increase in coming years? If yes, in what ways?
• Shiva Manjunath: How important is localization to your optimization program? What are some things to avoid while localizing your test results?

Links in the episode:

• https://www.linkedin.com/in/amrdeepathwal/
• http://www.conversionsmatter.com/

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Zineb Layachi is the founder of Raise the Runway, Co-founder of PitchSlap. She’s helped many startups turn buyers into raving fans and one of the influential voices on LinkedIn. In this episode, we’re going to talk about conversations. Is it really important to talk to your customers? And if you do, how can you find opportunities to turn these into content snippets? 

Zineb also answered questions from the community:

• Jonathan Bland: Why do the majority of B2B SaaS companies continue to overinvest in lead gen/capture channels?
• Ash Rathod: If you weren't doing what you do today, what job would you be doing? And why?
• Melissa Curran: If you could create content for anyone in the world, who would it be?

Links in the episode:

• https://www.linkedin.com/in/zineblayachi/
• https://www.raisetherunway.co/
• https://www.pitchslap.live/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Diane Wiredu is the founder of Lion Words, a Messaging Strategist and Conversion Copywriter. She speaks regularly on virtual stages and has been featured on B2B Better, Wynter Games, Lead Gen Lift Off Summit and The Marketing Meetup.

In this episode, we talked about product message fit, why it’s crucial and how to get your messaging right. Diane also shared her proven framework when working on messaging strategy and her controversial view on why buyer personas are dead.

Dianne also answered questions from the community:

• Mari Paseva: How do you fit branding into the Product-Message-fit equation?
• Adam Kirsch: With fewer people talking about B2B SaaS products online compared to B2C products (think amazon, yelp reviews etc) what are her go-to places for finding the juicy VoC we need for creating compelling messaging when writing for our clients?
• Eden Bidani: what does she think about category creation as part of messaging strategy - when should companies do it, and when shouldn't they?
• Suri Jerusalem: Work life balance hacks, how to shut that creative brain off when it’s time to play, how to schedule projects so life still fits in?

Links in the episode:

• https://www.linkedin.com/in/dianewiredu/
• http://lionwords.com

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Rishi Rawat, product page optimization specialist at Frictionless Commerce - although you may know him as The Product Page Guy.

In this episode, we talked about his hot take on user research. Why you don’t always need them in CRO and what to do instead. Rishi also answered questions from the community:

• Simbar Dube: I think his optimization framework focuses on product pages only and it doesn’t include research right? Suppose there are conversion roadblocks happening on other pages, without research, how will he identify them? And since his framework is only built for PDPs, does it mean that they ignore conversion roadblocks on other pages?
• Trina Moitra: I am a big fan of Rishi's unique take on Shopify product pages. My question to him would be - "What is a framework that copywriters can use to channel their creative intuition into work that would resonate with the intended audience?"
• Samyak Tripathi: How to design the copy and strategy to make them highly interested in your product by providing value in the Ad itself
• Dragos Balasoiu: If you could NEVER work in e-commerce again, what would you do?

Links in the episode:

• https://www.frictionless-commerce.com
• https://www.linkedin.com/in/rawatrishi/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Oliver Palmer is an Experimentation Practitioner and  Conversion Rate Optimisation consultant. He’s worked with T-Mobile, Kmart Australia, Nissan and The Telegraph in scaling optimisation programs and embedding the discipline of data-driven experimentation. 

In this episode, we talked about his unpopular take on heatmaps, why they don't mean anything and what you should focus on instead. He also answered questions from the community:

• David Mannheim: Why are heat maps seen as so prolific within the industry? Are you assuming the client side of the industry (retailers etc) need further education?
• Juan Mendoza: Should the practice of optimization in businesses reflect scientific practice?
• Slobodan Manic: Do you think it's possible to start and grow a career in experimentation without working on a larger team at some point? Asking because he had such roles before going solo?

Links in the episode:

• https://www.oliverpalmer.com
• https://www.linkedin.com/in/ollee/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Jeremy Epperson is the Chief Growth Officer of Conversion Advocates. He has helped deliver Conversion Rate Optimization & Experimentation programs for some of Silicon Valley's most renowned startups and brands like Disney, Square, Twilio, SurveyMonkey and more. In this episode, we talked about optimizing the touchpoints in your customer journey. Jeremy shares his four-phase customer journey model and ways to understand your customer sentiment.

He also answered questions from the community:

• Sina Fak: What role does Customer, Business, and Market Intelligence play in optimizing the customer buying journey?
• Rishi Rawat: What’s one thing you’ve reversed your thinking on?
• LeAnn Reyes: What is the biggest fail you’ve ever experienced, and how did you overcome it?
• Luka Nikolic: You mainly work with startups and fast moving organizations, but do you have any advice for CROs working in large, established organizations? How can they demonstrate the value of journey mapping and get executive buy-in and funding for doing more customer research if the brand they work for is already a market leader?

Links in the episode:

• https://www.linkedin.com/in/jeremyepperson/
• https://conversionadvocates.com/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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We made it to our 50th episode! In this special episode, we talked about superpowers and what we will change online if we have them. Hint, we discussed websites, e-commerce and privacy. Also, a tv series you shouldn’t miss! If you have been listening to us, thank you and we appreciate your support!

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Shiva Manjunath, a Senior Experimentation Strategist at Speero and a ‘test to learn’ optimizer. He’s worked on teams spanning from B2B (Gartner) to B2C (Norweigan Cruise Line, Edible Arrangements) and focuses experiments on driving high business value and impact.If you want to learn about the right ways to run an experimentation program, this episode is for you. Shiva shares the purpose of a mature experimentation program, why test to learn is the better approach and how to avoid being subjective when running experiments.

Shiva also answered questions from some of our listeners/network:

• Amrdeep Athwal: When do you think an organization is mature enough to require or need to start investing in building their own tools e.g. Their own analytics, testing or insight tools?
• Daniela Marquez: If not CRO, what field would Shiva spend his time in and why?
• Ben Labay: Do you enjoy running programs (metrics = test velocity and results) more vs actively shaping the program itself (metrics = program efficiency)?

Links in this episode:

• https://www.linkedin.com/in/shiva-manjunath/
• https://speero.com/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Jon Ivanco is a Customer Experience Consultant and Co-founder of Formtoro, a company focused on unlocking up to 38x more data on your users. If you want to learn what zero-party data is and why you should care about it this is the episode for you. Jon shared his insights on personalizing your customer journey and emphasized how data collection should be the first step to help influence your strategy.

Jon also answered questions from some of our listeners/network:

• Juliana Jackson: What do you think about companies that swear by CLV as the main growth lever for e-commerce brands and completely ignoring each brand's business model?
• Jeremy Epperson: Why do you think there are only really 2 measurable points of intent in a customer journey?
• Lukas Petrauskas:  What are the lowest and highest-hanging fruits regarding zero party data utilization for $1MM+ e-com companies?

Links in this episode:

• http://linkedin.com/in/jivanco
• https://twitter.com/jonivanco
• https://formtoro.com/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Eden Bidani is a conversion copywriter and acquisition strategist with over a decade of experience helping SaaS, tech and e-commerce businesses drive crazy-growth. In this episode, we talked about what makes a thumb-stopping headline and why the goal of your ad is not to sell. Eden shares her proven 12-step framework for converting cold traffic into customers and also answers some copywriting questions from the community.

Links in this episode:

• https://www.linkedin.com/in/edenbidani/
• https://greenlightcopy.com/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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In this episode, we went in a different direction and talked about some of the failures we had at work. As you know, not everything goes well even if we planned for the best. Sometimes, things blow up and it’s all about how you respond to it and the lessons we learned in the process.

Links in this episode:

• https://www.nohacksmarketing.com/podcast/e-a-t-content-strategy/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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In our finale episode for 2021, we asked 5 experts about the biggest things that happened in their field this year. They also shared their predictions on what marketers should focus on in 2022.

• Brent Csutoras, Digital Marketing Strategist, talked about Online Marketing
• Kelsey Jones, SEO Content Leader, shared her thoughts about Content Marketing
• Jason Barnard, The Brand SERP Guy, discussed SEO Strategy
• Tomek Rudzki, Head of R&D at Onely, talked about Tech SEO
• Jon MacDonald, Founder of The Good, shared his insights about E-commerce and CRO

Links in this episode:

• https://www.linkedin.com/in/brentcsutoras/
• https://www.linkedin.com/in/kelseychildress/
• https://www.linkedin.com/in/jasonmbarnard/
• https://www.linkedin.com/in/tomekrudzki/
• https://www.linkedin.com/in/jonnymac/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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In this episode, we recapped the 3 things that happened in marketing that we cared about the most. We talked about the movement to a more privacy-focused world, the page experience update and the dramatic rise in demand for Technical SEO. And since it's the end of the year, we had a fun chat about our guests, why we started the podcast and a special year-end podcast! 

Links in this episode:

• https://www.nohacksmarketing.com/podcast/024-two-more-years-of-cookies-and-other-privacy-news/
• https://www.nohacksmarketing.com/podcast/032-can-privacy-and-personalization-co-exist-a-deep-dive-into-zero-party-data/
• https://www.nohacksmarketing.com/podcast/022-google-rolls-out-page-experience-update-what-you-need-to-know/
• https://www.nohacksmarketing.com/podcast/042-key-insights-from-the-2021-state-of-technical-seo/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Juliana Jackson is currently the customer marketing and community manager at CXL, she was previously chief growth officer at Omniconvert, more popularly known as the CLV lady, and a serial intrapreneur with more than a decade of experience leading sales and marketing in B2B and E-commerce.

In this episode, we talked about retention, why people don’t care about it as much as we should and using first-party data to fuel customer retention. Juliana also answered questions from some of our listeners and her network:

• Luka Nikolic: How would you quantify and attribute the impact of longer-term initiatives such as branding and community building to improved customer retention?
• Lorenzo Carreri: What survey questions should you ask to understand how retention can be improved?
• Jon Ivanco: Does AOV really matter, especially on the first purchase?

Links in this episode:

• https://www.linkedin.com/in/theclvlady/
• https://cxl.com/institute/programs/foundations/
• https://twitter.com/theclvlady

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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In this episode, we bring you the key insights from the 2021 State of Technical SEO report, a collaboration between Aira and Women in Tech SEO.  We discussed the impact of technical SEO, the biggest risks, and the most influential signals that reveal how the industry measures performance.

Links in this episode:

• https://aira.net/state-of-technical-seo/introduction/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Luka Nikolić is a CRO analyst in the Danish iGaming company Better Collective where he is in charge of optimizing a number of the company's affiliate websites for higher conversions. In this episode, we talked about experimentation as a strategy as opposed to a tactic. Luka shares why it’s better to adopt a mindset of experimentation to make the right decisions and deliver value to customers.

Links in this episode:

• https://www.linkedin.com/in/lukanikolic/
• https://www.linkedin.com/posts/rgdeboer_decision-making-at-netflix-activity-6851129157179576321-90yG
• https://hbr.org/2020/03/building-a-culture-of-experimentation
• https://medium.com/disney-streaming/how-we-scaled-experimentation-at-hulu-82d62a4779be
• https://medium.com/pinterest-engineering/demystifying-seo-with-experiments-a183b325cf4c

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Maeva Cifuentes, CEO of Flying Cat, has helped companies like Hotjar, Stonly, Operto, and Avantio reduce their dependence on paid ads and turn organic search into a leading revenue channel through scalable SEO content.

In today’s episode, we tried to answer if it’s really possible to measure the ROI of SEO-driven content. Maeva shared her insights on how to handle common SEO objections and which specific KPIs to track to justify how impactful your SEO efforts are.

Links in this episode:

• https://flyingcatmarketing.com/masterclass-keyword-stacking/
• https://www.linkedin.com/in/maevaeverywhere/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Annie Maguire is a Conversion Copywriter who has worked with Fortune 500 companies such as Loreal, Samsung, Visa to help them understand their target customers better so they can make more money online. In this episode, we dove deep into the role of copy in CRO and the importance of customer research. Annie shared her proven 5-step process for creating landing pages that convert. 

Links in this episode:

• https://learn.anniemaguire.com/how-to-conduct-analyze-apply-customer-research
• https://anniemaguire.com/
• https://marketingexamples.com/copywriting/rewriting-landing-pages

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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In this episode, we talked about an actual case study on how we fixed our client’s Core Web Vitals scores. We discussed the main issues we encountered, how we addressed them and our key wins. We shared how we achieved an LCP score of 2.4s (originally 19.8 sec) for one of their key pages.

Links in this episode:

• https://www.nohacksmarketing.com/podcast/029-optimizing-your-core-web-vitals-with-googles-free-performance-focused-tools/
• https://www.nohacksmarketing.com/podcast/022-google-rolls-out-page-experience-update-what-you-need-to-know/
• https://www.nohacksmarketing.com/podcast/012-how-to-prepare-your-e-commerce-website-for-core-web-vitals/
• https://www.nohacksmarketing.com/podcast/core-web-vitals/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Jon MacDonald, founder and president of e-commerce CRO agency The Good, is back. This time to have a more in-depth discussion about his much-awaited book, Opting into Optimization, out today! We broke down the common mistakes in CRO, his proven playbook for increasing conversions and how focusing on your customer experience drives everything. Oh, and how Kim Kardashian can help your CRO efforts!

Links in this episode:

• https://thegood.com/opting-in-to-optimization/
• https://www.youtube.com/watch?v=AlAj3VxIKlQ
• https://thegood.com/books/
• https://www.nohacksmarketing.com/podcast/031-opting-in-to-optimization-with-jon-macdonald/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Sara Stella Lattanzio is a B2B Marketing Strategist, one of LinkedIn’s must follow and an Anti-buzzword marketer. In this episode, we delved into why brand messaging is important especially in B2B. Sara shares her actual framework to ensure that your brand message is clear and speaks to your audience.

Links in this episode:

• https://www.linkedin.com/in/saralattanzio
• https://www.gong.io/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Blake Strozyk is a Performance Marketing Manager at Refine Labs where he oversees several high-growth B2B SaaS company accounts. In this episode, we discussed how to ensure that your paid media drives quality traffic and essentially pipeline. Blake shared the key metrics to look into and how digging into Google Analytics can help make your PPC and paid social strategy more effective.

Links in this episode:

• https://www.linkedin.com/in/blake-strozyk/
• https://www.refinelabs.com
• https://analytics.google.com

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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In this episode, we talked about mobile interstitials or what we often call popups which in 2016 was tagged as a negative ranking factor. But Google’s John Mueller recently announced some updates regarding the use of interstitials. Is it now acceptable? We discussed what changed and how to use it without affecting rankings.

Links in this episode:

• https://developers.google.com/search/blog/2016/08/helping-users-easily-access-content-on
• https://www.nohacksmarketing.com/podcast/031-opting-in-to-optimization-with-jon-macdonald/
• https://www.nohacksmarketing.com/podcast/30-trust-the-cro-process-with-khalid-saleh/
• https://www.nohacksmarketing.com/podcast/022-google-rolls-out-page-experience-update-what-you-need-to-know/
• https://www.nohacksmarketing.com/podcast/mobile-first-2021/
• https://www.youtube.com/watch?v=KAWn-A9xj7A&t=2101s

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Neal Cole is an Optimisation Consultant at REO Digital and Conversion Uplift. He specializes in web analytics, conversion rate optimisation and data visualisations. According to Neal, Google Tag Manager (GTM) is a necessity in 2021. In this episode, we discussed how to get started with a GTM audit, why you need one and how often you should run an audit.

Links in this episode:

• https://tagmanager.google.com
• https://analytics.google.com
• https://www.linkedin.com/in/nealcole/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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As more and more people are waking up to questionable privacy practices, how do we balance the need for personalized experiences while protecting the customer’s privacy? In this episode, we discussed what Zero Party Data is, how it differs from first-party data and how it can help build direct, permission-based relationships with your customers.

Links in this episode:

• https://marketoonist.com/2021/07/zeropartydata.html
• https://www.nohacksmarketing.com/podcast/024-two-more-years-of-cookies-and-other-privacy-news/
• https://www.nohacksmarketing.com/podcast/021-tracking-pixels-and-apples-mail-privacy-protection/
• https://www.nohacksmarketing.com/podcast/duckduckgo-privacy-cookies/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Jon MacDonald is the founder of The Good, a conversion rate optimization firm that has achieved results for the largest online brands including Adobe, Nike, Xerox, The Economist, and more. In this episode, we talked about the common e-commerce mistakes, two different ways you can get started with optimization and why CRO is more than increasing your conversion rates.

Links in this episode:

• https://thegood.com/opting-in-to-optimization/
• https://www.shopify.com/learn/course/how-to-assess-your-store-improve-your-conversion-rate
• https://thegood.com/book/
• https://www.linkedin.com/in/jonnymac/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Khalid Saleh is the CEO and co-founder of Invesp, an author and an in-demand speaker at Pubcon, SES, SMX and more.

In this episode, we talked about the process of conversion rate optimization, why data analysis is an essential part of that process and the issues you may face when doing data analysis. Khalid also shared his insights on how Machine Learning can help you with the issues with analytics, session recordings and heatmaps.

Links in this episode:

• https://www.invespcro.com/
• https://www.figpii.com/
• https://support.google.com/urchin/answer/28737?hl=en
• https://www.amazon.com/Dont-Make-Me-Think-Usability/dp/0321344758
• https://www.hotjar.com/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Core Web Vitals have been top of mind lately among webmasters and business owners, thanks to Google’s page experience update last June. In this episode, we’re delving into how we can use the tools available to effectively and continuously monitor your site’s Core Web Vital scores.

We’re also sharing an actual case study of how a large publisher increased their page views by page views up by 27%, ad viewability over 75%, and advertising revenues improving by 18% after optimizing their site.

Links in this episode:

Step A: Evaluate Website Health

• CrUX Dashboard: http://g.co/chromeuxdash
• Search Console: https://search.google.com/search-console/about
• Page Speed Insights: https://developers.google.com/speed/pagespeed/insights/

Step B: Debug and optimize

• Lighthouse: https://web.dev/lighthouse-performance/
• Web Vitals extension: https://chrome.google.com/webstore/detail/web-vitals/ahfhijdlegdabablpippeagghigmibma?hl=en
• Chrome DevTools: https://developer.chrome.com/docs/devtools/

Step C: Monitor and continuous improvement

• CrUX on Big query: https://web.dev/chrome-ux-report-bigquery/
• Web-vitals.js: https://github.com/GoogleChrome/web-vitals
• Lighthouse-CI: https://web.dev/lighthouse-ci/

https://web.dev/vitals-tools-workflow/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Conversion Rate Optimization aims to improve the user experience, which is technically, what Google wants to do for their users as well. In this episode, we discussed how these two intersect and we’ll explain to you why you should treat robots the same way you treat humans. 

We also talked about the latest Privacy news in Aug 2021:

• CCPA considers analytics trackers as ‘data sale’
• Facebook’s latest attempt to serve a more privacy focused advertising.

Links in this episode:

• https://www.nohacksmarketing.com/podcast/019-strategic-approach-to-seo-with-jason-barnard/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Helen Willmot is a UX Research Consultant at REO Digital. Simon Clark is Head of CRO at Evolved Search. In this episode they'll tell you all you need to know about combining qualitative and quantitative research to optimize your website. Simon also talks about event trackboards, listen on to learn what those are.

Links in this episode:

• https://www.reodigital.com/
• https://www.evolvedsearch.co.uk/
• https://www.zaraz.com/ (the magical tool that fixes your third-party script slowness)

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Simbar Dube is the Growth Marketing Manager at Invesp, a leading Chicago-based CRO agency. In this episode, Simbar defines content strategy and why it’s not synonymous to blogging. He also shares his insights on the role of blogging and how to supplement it as part of your overall content marketing plan.

Links in this episode:

• https://www.invespcro.com/
• https://www.linkedin.com/in/simbar-dube/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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In this episode, we discussed 5 of the most common marketing hacks, why we think they simply don’t work and what you should do instead. We also touched a bit about our origin story and why we believe that playing the long game is the only way to achieve long-term success.

Links in this episode:

• https://www.nohacksmarketing.com/services/
• https://www.nohacksmarketing.com/podcast/013-how-to-make-your-website-better/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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In this episode, we bring you the biggest privacy news starting with Google’s extension of 3rd-party cookies until 2023, a notable shift in Android mobile ad spending in response to Apple’s ATT, and the latest, a group of privacy-first companies calling on EU and US lawmakers to ban surveillance-based advertising to protect people's privacy. We also shared a list of privacy-oriented tools to protect you online. 

Links in this episode:

• https://www.nohacksmarketing.com/podcast/get-the-floc-outta-here/
• https://www.nohacksmarketing.com/podcast/021-tracking-pixels-and-apples-mail-privacy-protection/
• https://github.com/paulaime/Awesome-Privacy

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Benjamin Grønvold is a Norway-based digital marketer and SEO specialist. In this episode, we talked about how to figure out the right content to create, his go-to tools for planning content and  the value of creating content for the entire customer journey.  

• https://www.semrush.com/
• https://ads.google.com/intl/en_PH/home/tools/keyword-planner/
• https://search.google.com/search-console/welcome?
• https://datastudio.google.com/u/0/
• https://www.nohacksmarketing.com/podcast/019-strategic-approach-to-seo-with-jason-barnard/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Google has officially rolled out its page experience update as of mid-June 2021. Along with it comes the newest metrics, Core Web Vitals. In this episode, we unpack what this update means for your business, why you should care, and more importantly what you can do to optimize your site for CWV. We also shared the exact steps on how we achieved a 90+ page speed score for mobile.

Links in this episode:

• https://www.nohacksmarketing.com/blog/do-core-web-vitals-matter/
• https://www.nohacksmarketing.com/blog/core-web-vitals-wordpress/
• https://www.nohacksmarketing.com/podcast/012-how-to-prepare-your-e-commerce-website-for-core-web-vitals/
• https://www.nohacksmarketing.com/podcast/core-web-vitals/
• https://developers.google.com/speed/pagespeed/insights/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Apple is leading the war on privacy in tech and users are slowly waking up to privacy concerns. In this episode, we covered how people are reacting to the app tracking transparency roll-out, how tracking pixels work and the latest in Apple’s privacy campaign. If you’re a marketer, it’s never been more important to collect your own data.

Links in this episode:

• https://www.linkedin.com/feed/update/urn:li:activity:6809033882747367424
• https://www.nohacksmarketing.com/podcast/duckduckgo-privacy-cookies/
• https://www.apple.com/newsroom/2021/06/apple-advances-its-privacy-leadership-with-ios-15-ipados-15-macos-monterey-and-watchos-8/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Our 20th episode is extra special because we’ve published our first case study where we audited the Top 100 most successful Shopify stores globally. We went through the entire shopping experience strictly on mobile. In this episode, we broke down our key findings, patterns and why we think these sites are successful.

Links in this episode:

• https://www.nohacksmarketing.com/blog/mobile-insights-shopify/
• https://linkshero.com/shopify-stores/
• https://www.shopistores.com/top-500-most-successful-shopify-stores/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Jason Barnard, The Brand SERP Guy, is the founder of Kalicube and a regular conference speaker on SEO. This episode is about all you need to know about the strategic approach to search engine optimization. We’ll talk about the three needs Google has - Understanding, Credibility and Deliverability - that you need to satisfy so you can win the SEO game.

Links in this episode:

• https://blog.google/products/search/introducing-mum/
• https://jasonbarnard.com/
• https://kalicube.pro/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

https://www.nohacksmarketing.com/podcast/019-strategic-approach-to-seo-with-jason-barnard/

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Let’s talk about one of the most painfully obvious things you can do to improve your website and increase revenue. We are talking about optimizing your mobile for conversions. We will walk you through how you can fix this by first identifying your relative mobile conversion rate, addressing speed issues and finally enhancing your mobile UX thru CRO. 

Links in this episode:

• https://winonmobile.withgoogle.com/
• https://www.thinkwithgoogle.com/feature/testmysite/
• https://developers.google.com/speed/pagespeed/insights/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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The path to purchase is complex. In this episode, we unpacked what the Messy Middle means and how you can stand out even if you’re a market challenger. We will walk you through Google’s Decoding Decisions consumer research and how they used the six cognitive biases to win in the messy middle.

Links in this episode:

• https://www.thinkwithgoogle.com/intl/en-gb/consumer-insights/consumer-journey/navigating-purchase-behavior-and-decision-making/
• https://www.thinkwithgoogle.com/_qs/documents/9998/Decoding_Decisions_The_Messy_Middle_of_Purchase_Behavior.pdf

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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In this episode, we will talk about the death of third-party cookies, Google’s alternative, FLoC and why people dislike it. We’ll teach you what to do instead by embracing first-party data and permission-based marketing. 

Links in this episode:

• https://www.youtube.com/watch?v=HFyaW50GFOs

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Kelsey Jones is the Editor-in-Chief at Neil Patel Digital. In this episode, we talked about how to run a content audit analysis and how to use this data to guide your content marketing strategy. Kelsey shares her favorite tools when doing an audit, ways to identify content gaps and actionable steps to help you prepare content that your target audience wants.

Links in this episode:

• https://ahrefs.com/blog/keyword-cannibalization/ (scroll down a lot and there's the template there, and it walks you through how to do pull the info)
• https://revive.animalz.co/ (content decay tool)
• https://app.neilpatel.com/en/traffic_analyzer/competitors (competitor analysis)
• https://ahrefs.com/content-explorer
• https://www.semrush.com/

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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There’s obviously a gap between developers and marketers and this can cost businesses time and money. And if you’re not technical, working with developers can be challenging and vice versa. In today’s episode, we’re going to discuss how you can bridge that gap so marketers and business owners can work with developers more effectively.

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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It’s so easy to launch a website now, especially with site builders like Wix, Squarespace and Webflow. However, creating an effective website that engages users, educates them and creates customers…well that’s a whole different story. Today, we’ll show you why focusing on your customers’ needs is the best long term strategy to make your website better.

Links in this episode:

• https://developers.google.com/speed/pagespeed/insights/
• https://search.google.com/test/mobile-friendly
• https://www.facebook.com/business/help/966883707418907

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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Google’s Page experience update is coming this June 2021. And along with this update, a new set of metrics known as Core Web Vitals which relates to speed, responsiveness and visual stability.

In this episode, we're going to talk about Core Web Vitals and everything you need to prepare for this update especially if you own an online store. We’ll discuss the common reasons that cause poor Core Web Vital scores and what you can do to optimize your site so you don’t lose traffic and revenue.

Links in this episode:

• https://developers.google.com/speed/pagespeed/insights/
• https://search.google.com/search-console
• https://developers.google.com/web/tools/lighthouse
• https://web.dev/fast/
• https://webpagetest.org/
• https://developers.google.com/web/tools/chrome-devtools/network

If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

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How do you create content your customers will care about? In this episode, we focused on finding content ideas for your B2B customers. We zoomed in on Linkedin and why this is a great platform to source your ideas and to help you create content that your audience wants.  

Links in this episode:

• https://www.hubspot.com/
• https://www.refinelabs.com/
• https://www.linkedin.com/in/chris-walker-41597028/
• https://lewishowes.com/
• https://www.theverge.com/2021/3/13/22329240/judge-rules-google-5-billion-lawsuit-tracking-chrome-incognito-privacy

If you learned something new today, it’d be great if you left us a review. Thanks for listening!

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This is the second part of the Conversion Research episode. After talking about heuristic evaluation and the Lift model, we took a deep dive into quantitative and qualitative research to optimize your site for conversion. 

If there’s one takeaway from this topic, don’t simply rely on best practices. Understand your audience and always do your own testing.

Links in this episode:

• http://analytics.google.com/
• https://marketingplatform.google.com/about/tag-manager/
• https://www.hotjar.com/
• https://clarity.microsoft.com/

Don’t forget to subscribe to the No Hacks Marketing Podcast. And if you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.

Thanks for listening!

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Growing your online presence is never free. With growth, it’s mostly about reaching the right audience at the right time. But what happens when all those people come to your website? Do they continue to do what you need them to do? That’s where the real conversions need to happen.

In the first of a 2-part series, we’ll talk about conversion rate optimization, specifically conversion research and the three things you need to do. We will start with heuristic evaluation and the Lift Model as an effective conversion optimization framework.

Link/s in this episode:

• https://www.widerfunnel.com/conversion-optimization-framework/

If you learned something new today, it’d be great if you left us a review. Thanks for listening!

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In this episode, we’ll go discuss a huge change that is happening online and will continue to happen over the next few years. We’re talking about internet users’ right to privacy, the rise of DuckDuckGo, how that will affect marketing and how you can prepare for a privacy-oriented (cookie-less) future.

Links in this episode:

• https://www.apple.com/privacy/docs/A_Day_in_the_Life_of_Your_Data.pdf
• https://globalprivacycontrol.org/#orgs
• https://blog.mozilla.org/security/2021/02/23/total-cookie-protection/

If you learned something new today, it’d be great if you left us a review. Thanks for listening!

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In this episode, we’re talking about Google’s E-A-T, what it is and why it is so important for your content strategy. Establishing your site’s authority takes time, resources and patience. We will discuss what you can do now to ensure your website demonstrates expertise, authoritativeness and trustworthiness.

Links in this episode:

• https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
• https://www.healthline.com/health/cancer/baking-soda
• https://www.searchenginejournal.com/?s=E-A-T

If you learned something new today, it’d be great if you left us a review. Thanks for listening!

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You’ve probably heard of Google Tag Manager before. You’re curious and you want to know if you really need to learn it. In this episode, Slobodan Manic takes us through the why and the how of Google Tag Manager. Even if you’re a non-technical marketer, Google Tag Manager can help make your life easier. This episode will help you get started.

Links in this episode:

• https://tagmanager.google.com
• https://analytics.google.com/analytics/academy/course/5
• https://analytics.google.com/analytics/web/
• https://www.youtube.com/watch?v=bJkg58hfggc

If you learned something new today, it’d be great if you left us a review. Thanks for listening!

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We live in a truly mobile-first world. Over the years, how people consume content has drastically shifted from desktop to mobile (especially with lockdowns in place). In this episode, we’re going to discuss what it means to be mobile-first and how to optimize for it in 2021.

Links in this episode:

• https://search.google.com/test/mobile-friendly
• https://developers.google.com/speed/pagespeed/insights/
• https://analytics.google.com/analytics/web/provision/
• https://search.google.com/search-console

If you learned something new today, it’d be great if you left us a review. Thanks for listening!

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In today’s episode, we’re gonna talk about landing pages. Do you need one? How do you make it effective? And Is there a formula to make sure you get the highest conversions? We’ll break this down for you and cover the elements of a landing page and how to optimize it so they don’t suck. We will also go through a live landing page assessment so make sure to listen until the end. 

Links in this episode:

• https://www.leadpages.com/
• https://unbounce.com/
• https://instapage.com/
• https://www.rev.com/transcription
• https://www.hotjar.com/
• https://developers.google.com/speed/pagespeed/insights/

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Today’s episode is going to be about conversion rate optimization or CRO. Specifically, what do you need to do before starting a CRO project. We cover:

• Steps you need to do before starting any test
• KPIs to consider
• Tools you can use
• Why you should be thinking about CRO even before launching a site

Links in this episode:

• https://analytics.google.com/analytics/web/
• https://www.hotjar.com/
• https://marketingplatform.google.com/about/optimize/
• https://www.optimizely.com/

If you learned something new today, it’d be great if you left us a review.

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In this episode, we will do an in-depth discussion on copywriting, how it’s different from content marketing and why it’s the number #1 skill to learn for 2021. Catherine dives into why writing for engagement matters and how copywriting differs from:

• Content marketing
• SEO content
• CRO

Links from today’s episode:

• https://goodr.com/
• https://wynter.com/
• https://www.verygoodcopy.com/
• https://buildingastorybrand.com/
• https://lawsofcopywriting.com/

If you learned something new today, it’d be great if you left us a review.

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In this episode, we’re gonna talk about Google’s upcoming Page Experience update which is happening in May 2021. Slobodan breaks down what Core Web Vitals means for your website and how to prepare for it.

We’re covering the key elements of Core Web Vitals:

• Largest Contentful Paint (LCP)
• First Input Delay (FID)
• Cumulative Layout Shift (CLS)

It may sound complicated, but it really is about three things: how long it takes to display important content, how interactive the page is while it loads, and how stable the layout is during page load. 

Links from today’s episode:

• https://developers.google.com/speed/pagespeed/insights/
• https://search.google.com/search-console
• https://developers.google.com/web/tools/lighthouse
• https://web.dev/fast/
• https://webpagetest.org/
• https://developers.google.com/web/tools/chrome-devtools/network

If you learned something new today, it’d be great if you left us a review.