Empower Your Marketing with Stephanie Jiroch: Recent Episodes
Stephanie Jiroch
Welcome to Empower Your Marketing, a show dedicated to helping women rewrite the rules of what it means to be a female founder in today’s digital world. Each week join your host Stephanie Jiroch to discover the marketing strategies successful female founders use to create, build and scale their early and growth-stage startups, and go behind the scenes of profitable, purpose-driven brands to learn how you can stand out in a sea of online sameness. Whether you’re just starting out or you’ve been in business for a few years, Empower Your Marketing will transform the way you approach your marketing strategy. Click subscribe, then join Stephanie as she takes on the many questions women have when it comes to building a successful business.
What if achieving your big goals was as simple as filling a bucket, one drop at a time? In this hot take episode, I break down my "drops in a bucket" analogy and share how this mindset can transform the way you approach challenges in business and life. It’s all about consistency, patience, and celebrating small wins!
Like what you hear? Click subscribe and leave a review, then join me each week as I take on the many questions women have about building a business - and brand - their way.
Ready to shine online? Book a free Discovery Call to learn more about developing a standout brand identity + online presence →https://app.acuityscheduling.com/schedule.php?owner=12413637&appointmentType=53267324
See a full list of branding services → https://brandpsyche.co/work-with-us
Join me for a candid conversation with Laura Van Antwerp, the inspiring mind behind Your Sober Pal and Your Sober Pal Adventures. We dive into her journey from full-time corporate gal to business owner extraordinaire, the power of authenticity in building a personal brand, and how her sober lifestyle mission resonates with thousands of individuals online. Laura's vulnerability and candidness in sharing her entrepreneurial journey are beyond inspiring; this is an episode you do not want to skip and a must-listen for anyone building a brand with purpose and heart.
Connect with Laura at her website or on Instagram and TikTok.
Like what you hear? Click subscribe and leave a review, then join me each week as I take on the many questions women have about building a business - and brand - their way.
Ready to shine online? Book a free Discovery Call to learn more about developing a standout brand + online presence → Book Your Discovery Call
For a full list of our branding services → https://brandpsyche.co/work-with-us
Discover the trends shaping the future of web design in 2025! From groundbreaking design aesthetics to functionality shifts, I'm sharing my top three predictions that will redefine how brands engage online in the year to come. Whether you’re building a new site or revamping an old one, this episode is packed with insights to future-proof your online presence.
Like what you hear? Click subscribe and leave a review, then join me each week as I take on the many questions women have about building a business - and brand - their way.
Ready to shine online? Book a free Discovery Call to learn more about developing a standout brand identity + online presence →https://app.acuityscheduling.com/schedule.php?owner=12413637&appointmentType=53267324
See a full list of branding services → https://brandpsyche.co/work-with-us
Feeling overwhelmed by too many services? Struggling to attract your ideal clients? You're not alone! Today's episode of Business Her Way dives into the burning question: Should you have a signature offer?
Get ready for a hot take (a quick, bite-sized episode) as I explore both sides of the coin:
The Allure:
- Laser-sharp focus: Attract dream clients with a clear message.
- Amplified sales: Convert interest into action with a streamlined offer.
- Brand clarity: Stand out from the crowd and be unforgettable.
The Flip Side:
- Boxed in? Risk limiting your offerings and stifling creativity.
- One-size-fits-all trap? Can your ideal client be neatly packaged?
- Marketing mayhem? Will it resonate with diverse audiences?
This episode is packed with real-life examples, practical tips, and NO pressure:
- Discover if a signature offer is your ride-or-die ♀️ or your business nemesis
- Get the tools to decide what's right for YOU and your unique goals
- Unleash your inner firecracker and rewrite the rules of your business
Don't miss this essential episode! Subscribe, share, and leave a review to join the conversation. ✨
Welcome to Business Her Way, a show dedicated to helping women rewrite the rules of what it means to be a female entrepreneur in today’s digital world. Each week join your host Stephanie Jiroch to discover the business and brand strategies successful women entrepreneurs use to create, build, and scale their online empires (businesses) and go behind the scenes of profitable, purpose-driven brands to learn how you, too, can stand out in a sea of online sameness. Whether you’re just starting out or you’ve been in business for a few years, Business Her Way will help you launch, scale and grow your business, your way.
Welcome to Business Her Way, a show dedicated to helping women rewrite the rules of what it means to be a female entrepreneur in today’s digital world. On today's episode, Stephanie speaks with Sadie Fienberg of Butterfly Creative Projects. Listen in as Stephanie and Sadie talk business strategy, growth plans, and how to anchor your business in value-driven revenue practices.
Whether you’re just starting out or you’ve been in business for a few years, Business Her Way will help you launch, scale and grow your business, your way.
Sadie's Website: butterflycreativeprojects.com
Follow Sadie on Instagram: @sadiefienberg
And don't forget to leave us a review! With over 20,000 downloads + listens, your review helps others find podcasts just like this one.
Ceels Lockley is a Business Coach + Strategist based in the UK, working with service providers, freelancers, consultants, and agency owners. Ceels specializes in niche marketing. offer suite design and messaging.
With over 20 years of experience in digital marketing, Ceels’ background includes social media direction for Sony Mobile and Habit as well as leading digital editorial and content for Tesco Magazine. Ceels left her agency career in 2019 to pursue self-employment to work around her baby daughter and has since built a thriving coaching business.
Ceels, originally from Kent, lives in Melton Mowbray, Leicestershire with her husband and daughter.
Find her at https://www.ceelslockley.co/ or on Instagram @ceels.lockley
Ready to shine online? Book a Perfect Fit Call to learn more about developing a standout brand identity + online presence → https://app.acuityscheduling.com/schedule.php?owner=12413637&appointmentType=53267324
PLUS! Download the One-Page Marketing Plan here: https://brandpsyche-strategies-llc.ck.page/ea31b48a6b
In this episode, I unveil the compelling reasons why planning your year ahead in November trumps waiting until January. Discover the advantages of getting a head start on your annual goals, and gain insights into a practical planning process.
I'll share my personal approach to year-ahead planning, outlining the steps I take and the key metrics I measure. Find out how to set the stage for a successful year by identifying your priorities, breaking down goals into actionable steps, and tracking progress throughout the months.
By planning in November, you'll be equipped to hit the ground running in January, ensuring a smoother and more productive year ahead.
**Ready to shine online?
Book a Perfect Fit Call to learn more about developing a standout brand identity + online presence →*https://app.acuityscheduling.com/schedule.php?owner=12413637&appointmentType=53267324* And don't forget to download the One-Page Marketing Plan here: https://brandpsyche-strategies-llc.ck.page/ea31b48a6b**
Do you know the difference between marketing and branding? Like so many, most people spend considerable time marketing their business and not building their brand first. In this episode, Stephanie shares the very simple distinction between marketing and branding, and shares why every entrepreneur must make their branding a priority.
Like what you hear? Click subscribe and leave a review, then join Stephanie each week as she takes on the many questions women have about building a business - and brand - their way.
Book your Brand Blueprint → https://brandpsyche.co/brand-blueprint
Ready to shine online? Book a Perfect Fit Call to learn more about developing a standout brand identity + online presence →https://app.acuityscheduling.com/schedule.php?owner=12413637&appointmentType=53267324
Had enough of the "Make $1M While You Sleep" empty promises and "do it this way" coaching models? Join me in this episode as I share my transformative rebranding journey and why it's a game-changer for my brand and this podcast. This season, I'm debunking the misleading narratives and inspiring you with stories of women who've succeeded on their terms. Get practical advice, embrace authenticity, and give yourself permission to build your brand your way.
Ready to take charge of your branding journey? Visit https://brandpsyche.co for resources, tools, and support in building your BrilliantBrand™️. Don't miss this transformative episode – subscribe, review, and share. Welcome to Business Her Way.
In my fifteen years of working with and supporting business owners, I have seen firsthand the impact a holistic approach can have on their overall success. When entrepreneurs integrate their mind, body and business strategies, it catapults their revenue, impact and industry growth. Now, whether you call it energetics or mindset shifts or subconscious reprogramming the bottom line is this, you can have all the strategies in the world but if you aren’t simultaneously working on your innermost self at the same time, you’ll miss out on what’s ultimately possible for you.
To work with Stephanie visit https://storyleadershipinstitute.com/business-coaching
Grab your free business resources at https://storyleadershipinstitute.com/resources
Connect with her on LinkedIn at https://linkedin.com/in/stephaniejiroch
And as always, please leave a review, subscribe and share this episode with friends!
Get ready to shift those outdated and limiting money stories! Today on the podcast I have the honor of speaking to Sam Kopelman, money mindset coach for millennial women. She's bringing the heat (and lots of aha moments for me!) on saving, spending, and shifting the stories that keep us from financial freedom. Sam and I go deep and I share a few money mindset stories that hold me back from experiencing next level success on my journey. You don't want to miss this!
To learn more about Sam and her work, visit https://samrobincoaching.com/ and connect with her on Instagram at https://www.instagram.com/samrobincoaching/
Love this episode? Rate it, share it and don't forget to subscribe for more just like it.
Ready to move through those limiting beliefs? Shift your story with this free 5-minute guided meditation for female leaders: https://view.flodesk.com/pages/642ca62100b71c2447920e70
And don't forget to connect with Stephanie:
LinkedIn: https://linkedin.com/in/stephaniejiroch
Instagram: https://instagram.com/leadwithstory
As humans, we are naturally drawn to stories. From the earliest times, we have used stories to share knowledge, entertain each other, and connect with one another. Stories are an essential part of our lives, and they can also be a powerful tool for leadership and branding. That's why we have developed "The Story Trifecta™️," a proprietary method that helps our clients engage, clarify, and influence through storytelling. In today's episode, dive into the three elements of The Story Trifecta™️ to maximize your brand or professional story.
Love this episode? Rate it, share it and don't forget to subscribe for more just like it.
Learn more about Impact: The Mastermind at https://storyleadershipinstitute.com/impact-mastermind
Grab your FREE copy of the BrandStory Blueprint at https://view.flodesk.com/pages/63eecb72f55c70e680a813be
And don't forget to connect with Stephanie!
LinkedIn: https://linkedin.com/in/stephaniejiroch
Instagram: https://instagram.com/leadwithstory
Here’s the thing: recessions, fluctuating markets, pandemics, cool new tech…they happen! In order to survive the next big event, you need to "story-proof" your business. That’s why today, I’m sharing my StoryProof Plan™ to support you in securing your business or personal brand for economic hardship, market shifts, and technological advances (like A.I.). This 3-step process supports you in staying one step ahead of fluctuating world events.
To grab your free StoryProof Plan™: https://view.flodesk.com/pages/643e1e6046aaeb64ed6a0192
Follow Stephanie on Instagram: https://instagram.com/leadwithstory
Connect with Stephanie on LinkedIn: https://linkedin.com/in/stephaniejiroch
For high-achieving and high-performing women, we are often conditioned to project a certain image to the world. For many that might be a mask of perfection, constantly striving to meet the expectations of those around us. For others, it might be the “fake it till you make it” experience of hustle and grind energy. And usually, we seek success, wealth, and recognition, often at the expense of our own well-being, fulfillment and soul-level desires.
In today's episode, I'm asking two very important questions as we begin to craft (and live) your authentic story.
Like what you hear? Connect with Stephanie.
LinkedIn: https://linkedin.com/in/stephaniejiroch
Instagram: @leadwithstory
Newsletter: https://view.flodesk.com/pages/63eecb72f55c70e680a813be
In today's remote work environment, engaging with your remote workforce can be a challenge. But with the power of brand storytelling, you can create a culture of engagement and loyalty that inspires your team and drives success. In this episode, I explore the key elements of a compelling brand story, and how to use that story to connect with and retain top remote talent. From crafting your brand narrative to using storytelling techniques to build rapport with your team, I cover everything you need to know about harnessing the power of brand storytelling in your remote workforce. Tune in and discover the key to unlocking your team's potential, no matter where they are.
To schedule a Lead With Story workshop for your department, team or company, visit https://storyleadershipinstitute.com today.
In this episode, I share the seven powerful areas of the coaching process that supports a client in success and growth. I'll discuss how a coach can provide valuable insights, help you overcome obstacles, and develop strategies to achieve your goals. I'll also explore the role of partnership in coaching, and how building a strong relationship with your coach can enhance the coaching process. If you've been thinking of hiring a business coach, this episode is for you!
To work with us, visit https://storyleadershipinstitute.com today.
In this episode of our podcast, I delve into the importance of having a strong mission statement for your team or organization. But not just any mission statement - we're talking about upgrading your "why" to reignite your team's ambition.
You will learn the key elements of an effective mission statement and how to align it with your team's core values and goals. You'll also discover strategies for communicating your mission statement to your team in a way that inspires and motivates everyone to work towards a shared vision.
If you're looking to take your team's performance to the next level, tune in to this episode to learn how upgrading your "why" can be a game-changer for your organization.
To receive more insightful story strategies and tips, subscribe to our newsletter: https://view.flodesk.com/pages/63eecb72f55c70e680a813be
To achieve success and professional fulfillment, entrepreneurs and business leaders need to understand themselves and their teams better. One way to do this is by taking personality tests that can give them insights into their strengths, weaknesses, and tendencies. This week I look at three popular personality assessments for entrepreneurs: Kolbe A Index, Enneagram, and Human Design. I’ll explore how each test is different and how they can be used to enhance leadership skills, drive success and build stronger teams.
To work with Stephanie or learn more about coaching and story workshops, visit https://storyleadershipinstitute.com
Resources
- Kolbe A Index - https://www.kolbe.com/kolbe-a-index/
- Enneagram - https://www.truity.com/test/enneagram-personality-test
- Human Design - https://humandesignblueprint.com/
An excellent leader possesses many qualities, including strategic thinking, excellent communication skills, and the ability to motivate and inspire others. However, one often overlooked superpower that can set a leader apart from the rest is narrative intelligence. What is narrative intelligence, you might ask? In a nutshell, narrative intelligence is the ability to understand, craft, and communicate compelling stories that inspire and motivate others.
In today's episode, I share what Narrative Intelligence is, how leaders and teams use it to meet goals, and why NI is the skill you - as an emerging leader - needs to reach new levels of success.
Listen and subscribe today! Like this podcast? Leave a review and share with friends.
In this episode, I'll be discussing how to use your professional story to navigate the uncertainty and challenges of mass layoffs. With the economic impacts of the pandemic continuing to affect industries and organizations worldwide, many professionals are finding themselves facing unexpected layoffs and job loss.
But even in the midst of this upheaval, your professional story can be a powerful tool for resilience and career reinvention. By understanding and articulating your unique skills, strengths, and experiences, you can stand out in a crowded job market and demonstrate your value to potential employers or clients.
We'll explore strategies for identifying and crafting your professional story, including:
- Reflecting on your past successes and achievements
- Identifying your unique skills and strengths
- Recognizing the transferable skills you can bring to new roles or industries
- Tailoring your story to different job opportunities or clients
- Networking and building connections through your story
Whether you're facing a layoff, considering a career change, or simply looking to build your professional brand, this episode will provide you with actionable insights and inspiration for using your professional story to navigate uncertainty and build a fulfilling career.
Have you ever felt overwhelmed when reaching toward a goal? Or you berate yourself for not 'getting there' sooner? High achievers always struggle with the pace of success, often leading to burnout. In today's episode, I'm teaching the anti-hustle strategy that blew open my mind - and changed the way I look at my long-term success plan for good.
Like this episode? Leave a review and share it with a friend!
Welcome to this episode of Lead With Story, where I explore the benefits of journaling for leaders. Join me as I share journaling as a tool to improve your leadership skills and achieve your goals.
You'll learn how journaling can help you gain clarity on your leadership vision, track your progress and hold yourself accountable, and process and reflect on your experiences and emotions. I'm also sharing different journaling techniques and strategies that can be used to enhance your leadership development.
Whether you're a seasoned leader or just starting out on your leadership journey, this podcast is for you. Tune in to discover how journaling can help you become a better leader and achieve greater success in your professional and personal life.
And don't forget to download your free Leader's Journal with five daily prompts: https://storyleadershipinstitute.com/leadership-journal
In today's episode, Stephanie discusses how her morning routine has changed over the years and how she utilizes her morning time for maximum efficiency with two small children. With morning routines becoming more popular, with books being written regularly on the subject, most morning routines do not take into account caregiving responsibilities and are not geared toward default parents. As an entrepreneur, CEO and mother, Stephanie shares how her morning routine has evolved over the years and how she honors and starts her day with two small children at home. Like this episode? Don't forget to rate this podcast and share it with a friend!
Ever struggle with a problem, either within the company or even within your team, and instead of solving it you throw some duct tape around it? That's the short-term solution that while easy, often leads to bigger long-term problems. If you're a leader, CEO or entrepreneur using duct tape to fix the issues now, today's episode will help you quickly and efficiently solve any problem using this three step approach.
Like this episode? Do me a favor and leave a review or share it with a like-minded friend.
If there's anything I do to live a fulfilling and joyful life, it's this one list that has changed the way I show up to my work, with my family, and as a friend. This practice, when done and reviewed regularly, will provide you a life full of your wildest dreams. Learn what I do and how I do it in this episode of Lead With Story.
This week on Lead With Story, Stephanie speaks with Sarah Gobbs-Hill, CEO of Listening Forward Consulting. Stephanie and Sarah dive into the top leadership traits coveted by so many and discuss the rollercoaster that is entrepreneurship. Whether it's commanding a boardroom or pitching new clients, Sarah offers insightful advice from her journey in leadership. You can connect with Sarah on Linkedin at https://www.linkedin.com/in/sarah-gobbs-hill/
*The book Stephanie refers to at the end of the show, The Female Brain, is written by Dr. Louann Brizendine and is available at most major booksellers.
In the launch of Season 3 of Lead With Story Podcast, Stephanie shares the four key elements that make up a successful leader. After spending the last ten years working with entrepreneurs and business owners around the world, she's narrowed down these four traits as the most telling of a successful versus toxic leader. Listen in and don't forget to subscribe and leave a review.
Cameron Bannister, CEO and co-founder of FreeByrd, is on a mission to empower creatives to do what they love while making money online. After spending 13-years as a traveling hairstylist to NYC, LA, and Dallas, Cameron was inspired to help her creative peers, many of whom are extremely talented but lack the tech-savviness required to grow a business online. She believes in helping even the most tech-averse professionals “fly free” in today’s tech-centric world. When Cameron’s not helping FreeByrds spread their wings, you can find her with her family (including three dogs in tow) adventuring in nature.
Checkout FreeByrd here: https://freebyrd.pro/a/vkvoaz
Follow FreeByrd on Instagram at https://www.instagram.com/freebyrdco/
*links contained in these show notes are affiliate-based
You know you need an MVP website (see episode #39) but what exactly are you testing or measuring when it goes live?
For most early-stage startups, you’re testing your minimum viable product, spending time in R&D, and engaging in conversation to raise capital. That doesn’t leave much time for marketing, let alone analyzing your KPIs when you’re just getting numbers on the board.
In this episode, I'll share the 3 key metrics you need to monitor on your new website so you can monitor your progress and report back to investors with confidence.
Ready to Build Your Minimum Viable Website?At BrandPsyche, we take the guesswork out of building your MVP website. Our Website in A Week and Done-In-A-Day packages provide you access to simple one and multi-page builds that look polished, professional, and ready to convert your ideal target market, impress investors, and acquire those early customers.
No more high-priced agencies pitching $30k+ for your first stage website design.
No more back and forth resulting in delays and scope creep.
No more embarrassment or confusion when an investor wants to see your homepage.
Instead, you’ll walk away with a beautifully designed site that meets your minimum viable brand standards as your startup grows.
Book a 20-minute discovery call to learn more or learn more at https://brandpsyche.co/minimum-viable-website
At the very least, an MVP website is a quick and dirty website. It includes features like a logo, social buttons, as well as a description, basic product information, and the contact details of the company’s founders. Coined from the term ‘Minimum Viable Products,’ MVPs are products that have just enough features to satisfy early customers and meet at least one of their identified needs. The term "minimum" refers to its minimal nature and the term "viable" refers to the need to work in reality. MVPs are launched to introduce target customers to an early version of a product and to gather their feedback for its future development.
Using this same framework, the MVP website or minimum viable website as we call it, hinges on the same principles.
At BrandPsyche, we take the guesswork out of building your MVP website. Our Website in A Week and Done-In-A-Day packages provide you access to simple one and multi-page builds that look polished, professional, and ready to convert your ideal target market, impress investors, and acquire those early customers.
No more high-priced agencies pitching $30k+ for your first stage website design.
No more back and forth resulting in delays and scope creep.
No more embarrassment or confusion when an investor wants to see your homepage.
Instead, you’ll walk away with a beautifully designed site that meets your minimum viable brand standards as your startup grows.
Book a 20-minute discovery call to learn more or learn more at https://brandpsyche.co/minimum-viable-website
Julie Arsenault is the founder and CEO of Panty Drop, a technology company that delivers a personalized intimates shopping experience for women of all sizes. They are tackling a multi-billion dollar market and growing rapidly.
In this episode of Empower Your Marketing, Julie talks all about her journey from working at and leading startups in the Bay Area, to starting a subscription box service, and developing a product of her own. Julie saw the need for inclusivity in fashion and had the goal of creating a place where women of all sizes can shop and get the same options that are normally reserved for smaller sizes.
Julie moved to Reno, NV in 2016. She’s passionate about growing the startup and tech ecosystem here. You can learn more about Julie and Panty Drop on the Pantry Drop website as well as on Instagram and Facebook and LinkedIn.
Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! --> Download Here!
Ashley Connell, founder & CEO of Prowess Project (based in Austin, TX) doesn't have time to take it easy. As 5.4 million women return to work after the global pandemic's "she-cession," Ashley's job is to get them back into the workforce.
In this episode of Empower Your Marketing, Ashley talks all things hiring as she shares her journey of building Prowess Project, a female-focused recruiting and hiring company dedicated to getting women back in the workforce after extended periods away. Whether it's for motherhood, caring for a loved one, or taking a sabbatical, she's created a company that helps women find their professional footing.
Ashley talks about investors, funding, scaling, and pivoting in an interview that will both inspire and empower you to build your startup, starting today.
To learn more about Ashley and her work, visit prowessproject.com and follow Prowess on Instagram or LinkedIn
Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! --> Download Here!
Lauren Ashcroft is the founder of UltimateYou, a company on a mission to empower entrepreneurs, students, and professionals to reach their biggest goals.
This week, I talk with Lauren about her quick rise from concept to shipped product (in less than a year!), her use of crowdfunding platform Kickstarter, and her unique experience of starting a company during a global pandemic.
Lauren funded the launch of her business in 2020 through a successful Kickstarter campaign, she has received funding from the Hamburg Creative Society and has recently been featured in Women’s Health Magazine. Her first product, the UltimateYou Planner is transforming the lives of people around the world, who are adopting the strategies and tools to bring more productivity and calm into their days.
You can find the UltimateYou Planner on Instagram and on the UltimateYou website.
Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! --> http://bit.ly/brandstoryblueprint
Since leaving the corporate world, Marielle's life has become all about start-ups. From the onset, the goal of her own entrepreneurship journey has always been to help fellow entrepreneurs achieve their goals.
Marielle forte is digital, branding, and strategy, however as her approach is business-oriented and strategic, her role quickly evolved to include business advisory and consultancy and to become an investor through L.I.C.
Marielle has personally worked with and consulted for over 100 founders and start-ups from across the world. Having lived in 6 countries across 3 continents, she draws on her international experience working with clients.
Before setting out on her own and founding The EMMS, Marielle worked at various global organizations to support major companies, such as ExxonMobil, Unilever, GE, OCBC, Danone, and many more with their communications.
Marielle completed her Master’s Degree in Management in the Creative Industries in London at the University of Kingston and holds a Bachelor’s in Strategy from the University of Stellenbosch, South Africa. She has been living in Singapore since 2012.
To learn more about Marielle and her work, visit www.the-emms.com
Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! --> Download Here!
Startups are everywhere, but it seems they come and go as quickly as they begin. Having a new one may seem scary and chaotic but it is definitely an exciting adventure to try and it should be a staple for every entrepreneur.
If you're thinking of having your own start-up, you will need all the tools to achieve success. There is one special tool that will take you and your startup to go to the next level: your story.
Remember this and say it over, and over again- Storytelling is going to make your business stand out from the rest, make your audience engage with your content, and create a following of clients since day one.
Today, you will know more about the steps you need to take to achieve a great story that is defined only by you and your startup.
Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! --> Download Here!
Kelly Glover books podcast tours for entrepreneurs so they can build brand equity. As the founder of The Talent Squad, Kelly is driven by the core belief that your personal brand is your most valuable asset.
Kelly is a natural energizer obsessed with booking podcast interviews for her clients enabling them to deliver incredible value to audiences, build relationships with hosts, and increase credibility, authority, visibility, and influence.
In 2007 Kelly released her first podcast but it wasn’t until 2014 that she finally made the transition from commercial radio host to podcast guest booking agent. Then in 2017, Kelly was faced with a “Jerry Maguire Moment”, and with just a single client and one team member launched her podcast guest booking agency, The Talent Squad.
Kelly splits her time between Los Angeles, New York, and Sydney.
To learn more about Kelly and her work, visit https://kellyglover.com/ or http://thetalentsquad.com/.
Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! --> Download Here!
The ‘new normal’ - from our children’s education, how we interact with friends and family, and even how we define having a good time - has changed us. The same goes for how we brand, position, and communicate about who we are and how we serve. From COVID-19 to mounting social unrest, we live in unprecedented times.
Last week, I had the honor of speaking at a global symposium on this very topic. Brand stories have changed and we as business owners must look to current trends to understand and be better prepared for future strategies.
Today, I’m breaking down the concepts from that talk and share with you my top takeaways for businesses and leaders who need to tell better stories, now more than ever.
Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! --> Download Here!
Ash Ambirge needs no introduction but just in case you have absolutely no idea who she is, get ready. In this episode of Empower Your Marketing, I get the opportunity to speak to my longtime mentor and favorite female CEO on all things marketing. When we're not sharing tales from our time on the road or living life to the fullest, Ash dishes on all things marketing and how to succeed in your online business.
My favorite topics from this episode:
• Why being true to yourself is the best marketing strategy
• Overcoming the "I'm not good enough" mentality
• Using words to wield power (and stand out from the crowd)
ASH AMBIRGE is an internet entrepreneur, creative writer, speaker, and advocate for women being brave and doing disobedient things with their careers and their lives. Her voice has been called, “the most memorable on the Internet,” “original in a world with too little of it,” “not safe for work at all,” and also, “really kinda sweary,” which is definitely her favorite description. She is the founder of The Middle Finger Project®, which is both the name of her hallmark lifestyle blog as well the title of her first book. She splits her time between Philadelphia, PA, and traveling the world. Learn more at https://www.themiddlefingerproject.org/
Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! --> Download Here!
‘Does brand purpose drive profit?’ This is the question I often get by clients waking up to the value of aligning with a cause in an age of non-stop political, economic, and social uprisings.
My answer? “Maybe.”
I say maybe because aligning with purpose isn’t an all or nothing strategy. Can it help? Sure. Can it drive new business? Of course. Can it make the world a better place? Yup. Can it better define your customer base? Mm-hmmm.
But it’s not guaranteed.
Today I want to share with you the three types of purpose that brands commonly embody and share why ‘woke advertising’ (a type of marketing strategy aimed at bringing attention to social issues via brands that target niche consumers) may not be your best bet.
And to download the FREE guide mentioned in this episode, click here: https://stephaniejiroch.lpages.co/brand-activism-guide
Resources:
- Forbes article on Millennial consumerism: https://www.forbes.com/sites/danschawbel/2015/01/20/10-new-findings-about-the-millennial-consumer/#235055f96c8f
- Tom Roach's article on brand purpose: https://thetomroach.com/2020/06/23/truth-lies-and-brand-purpose-the-biggest-lie-the-ad-industry-ever-told/
Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! --> Download Here!
Caitlin Ball is a Health & Lifestyle Coach helping women quit dieting so they can finally trust their food choices, be confident in their bodies, and love their lives. Through her Quit Dieting for Good group program, 1:1 coaching, and local workshops, she teaches women how to eat intuitively and take care of their whole self, inside and out.
In today's episode, Caitlin shares how she built a business while living overseas by leveraging the power of the community around her. Caitlin also speaks to the highs & lows of building an online business while relying on in-person meet-ups to scale her services.
To learn more about Caitlin and her work, join her Intuitive Foodies Community on Facebook and grab her 7-step guide to Kick Dieting to the Curb on her website at caitlinball.com.
Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! --> Download Here!
One of the worst things you can do for your business is to tell a bad story. The biggest mistake I see entrepreneurs or small business owners make is assuming the design, font and fancy buttons they’ve paid a website designer to create for them will not only attract, but then convince, a browser to become a raving, paying fan.
And so many entrepreneurs do build beautiful websites but then leave their stories - the actual words written on the page - for later. They put their story as second-best when they should actually be putting story above all else.
I’m here to tell you that a bad brand story is 10x worse than no story at all.
If you’re ready to tell a story that will help you build a profitable, purpose-driven brand then keep listening…
Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! --> Download Here!
On today's episode of Empower Your Marketing, I interview Dr. Krista Burns of the American Posture Institute. Krista shares with us her business building journey, from building a practice to the pivotal moment she decided to go "all in" with what's called your Unique Expert Position.
Krista gets real when it comes to building a healthcare practice, what it means to go from good to great and how she's handled her new-found success.
You can learn more about Krista and the work she does at https://americanpostureinstitute.com/
Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! --> Download Here!
False metrics is a hot topic and for good reason: with Instagram’s most recent announcement that they’re removing the ability to see a picture’s ‘likes’, account owners and influencers everywhere are scrambling to adjust their digital strategies.
Today, we’re going to unpack what makes false metrics so attractive, what your Ego has to do with what you measure, and finally, we’ll start asking the question that needs to be asked: what should I really be focusing on in my business?
Related Articles Mentioned in Today's Episode
- Seth Godin's Minimum Viable Audience https://seths.blog/2017/07/in-search-of-the-minimum-viable-audience/
- Your Brain on Social Media https://now.northropgrumman.com/this-is-your-brain-on-instagram-effects-of-social-media-on-the-brain/
- Dopamine & Your Smart Phone http://sitn.hms.harvard.edu/flash/2018/dopamine-smartphones-battle-time/
Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! --> Download Here!
What exactly is a courageous entrepreneur? And can being one help you achieve success faster? These are just some of the questions Mai-Kee Tsang answers in this week’s Expert Interview Series.
Between helping entrepreneurs discover their brand essence to carving out their signature system, you can find Mai-Kee expertly writing highly converting copy for her purpose-driven clientele while sipping a cuppa at her home in England.
To learn more about Mai-Kee, she's offered up these super helpful resources for wonderful listeners like yourself...
Mai-Kee's launch guide: https://launchguide.maikeetsang.com/
Mai-Kee's website: https://maikeetsang.com/
Mai-Kee's Instagram: https://www.instagram.com/maikeetsang/
Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! --> Download Here!
As a woman business owner, I don’t need to tell you how important having support is as you build your business. It’s well known that for female entrepreneurs to be successful, they need a strong support system in order to grow and scale. Many business owners reach their goals faster with ongoing mentor-ship and access to tried & true strategies from their peers.
I’ve collected the best of the best when it comes to online professional memberships for female entrepreneurs. Whether you’re looking for an online community or in-person support, these groups provide access to resources, peer feedback and ongoing mentoring that give women the chance to level-up and reach their professional potential.
Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! --> Download Here!
You have to admit, being a digital nomad sounds great. The idea of packing a small bag with only the essentials and jetting off to a super cool location to plot your next million dollar idea seems to be the new American dream. But how do you actually run your business from abroad?
This week I'm sharing my top 3 tips to digital nomad life. After living in seven countries on four continents, and over 10 years experience living and working overseas, I have a few things to share when it comes to packing up the laptop and buying that one-way ticket!
Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! --> Download Here!
Ever wonder why we feel so obligated when it comes to returning a favor? Or why we buy the cheese after we get the free samples at Costco? Or why it’s so hard to say no to a request after someone has been nice to us? The answer lies in one of the most popular psychological tactics used in marketing: reciprocity.
So what is reciprocity and what drives us to return favors, open emails, send Christmas cards or buy something we don’t want, especially when we think we’re in control of what we do each day? This week, I’m sharing the secrets of this mega powerful persuasion strategy and why your business absolutely needs to incorporate it into your marketing plan.
Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! --> Download Here!
Without a doubt, the subconscious mind is the key to profound and lasting motivation, resilience and success - in whichever goal you pursue! So how does the subconscious mind work and can we really retrain the brain to bust through those blocks we might face, in business and beyond? Whether it’s a lack of motivation, creative ruts, a negative attitude or you’re in need of an energetic boost, this simple 4 step system will have you back on track in as little as 15 minutes per day.
Research cited in this episode:
- https://ed.stanford.edu/sites/default/files/annurev-psych-psychology_of_change_final_e2.pdf
- https://www.thecut.com/2015/11/why-self-affirmation-works.html
- https://www.ncbi.nlm.nih.gov/pmc/articles/PMC1693418/pdf/15347528.pdf
Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! --> Download Here!
So many online marketers claim they make well over six-figures but aren't you curious of what the real costs are to launch and build that six-figure claim? This week I go behind-the-scenes and share the REAL numbers of a six-figure business or launch and share some alarming statistics of just how many female entrepreneurs actually generate that kind of revenue (hint: it's not as many as you think).
Ready to take your brand message to a new level? Grab your FREE copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story to attract those raving, paying super fans! --> Download Here!
When you're just starting out or maybe in your first few years of business, a monthly marketing to-do list sounds like a great idea, but completing those tasks can be difficult. It's pretty normal for some of these tasks to fall to the wayside due to busy schedules or other priorities.
That's why I created a special checklist for you to download! In this episode I walk you through my personal marketing checklist, so you can start to get a better idea of some of the essential marketing tasks that need to be completed every single month - if not weekly - in order to grow your business.
Download your monthly check list here.
Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story --> Download Here!
Is your business to-do list overflowing and your mind racing with which task you should complete first? While hiring outside support is often a stretch for any business, there are certain tasks that can be cleared from your list that a marketing manager can easily do for you.
In this episode I'm talking about the top five tasks you can scratch off your to-do list today with the help of a marketing expert.
Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story --> Download Here!
For many female entrepreneurs or small business owners, hiring a marketing expert is rarely in the budget those first few years.
When you are forced to wear all the hats, you can’t focus on your zone of genius. Instead, you spend all your time trying to learn all the things, leaving you little to no time to do the work you set out to do by starting the business in the first place.
So while hiring a marketing expert seems out of budget or even overwhelming, in this episode, I’m sharing the top four reasons you absolutely need to in order to grow - and stay - in business!
Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story --> Download Here!
Unless you’ve been living under a rock, online businesses and digital marketing are the foundation of our ever-growing digital culture. Whether it’s stay at home moms looking for a side gig or full-time executives launching a new digital service, going online is the new norm.
Unfortunately, alongside the growth of online businesses comes the often trashy tactics to sell those products to the masses.
This week I rounded up the sleaziest of the sleazy when it comes to the top eight online marketing tricks used to get people to buy. And while some of these tricks once worked incredibly well, when used in today’s savvy consumer space they are often seen as both slimy and deceitful.
Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story --> Download Here!
Today I’m pulling back the curtain and getting REAL when it comes to sharing how long it actually takes to make money in an online business. A subject rarely discussed openly, many new entrepreneurs are given false information and fed exaggerated claims of instant success especially when they are within the first few years of business.
So how long can you expect it to take to build a profitable online business? Especially if you are just starting out?
In this episode, I’m sharing 3 ways to boost revenue in your first year and build a business that supports your monthly money needs.
Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story --> Download Here!
Do the words SEO, organic reach, and Google ranking sound foreign and maybe just a bit scary? They did for me when I first started my business, until I found Meg! In this week's episode, I interview Meg Casebolt of Megabolt Digital. Meg is an SEO guru and my go-to-gal to bolster this side of my business. Listen in as Meg gives us her best non-paid search tips that ANY business woman can benefit from.
Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story --> Download Here!
Sharing your brand message with the world can be absolutely terrifying. While many online business owners fear what others will say or think about them once their website or business is shared, it's normal to hold back in order to feel safe. This week I'm sharing my tips to confidently share your story with more people so you (and your business) can successfully make the impact and money you crave.
Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story --> Download Here!
Using brand stories to build your Instagram or Facebook following is the latest, greatest digital marketing strategy. Whether you’re an entrepreneur running your own business or helping a company scale their current online presence, using brand stories to build that following is essential in today’s over-saturated, noisy online environment. In this episode I'll be talking about what kind of stories should you be telling and how exactly they fit into your Instagram or Facebook growth strategy.
Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story --> Download Here!
Rachel Hollis is taking the entrepreneurial world by storm. In this episode I share the strategies Rachel Hollis uses to leverage her stories to create an engaged community, build trust and boost sales. And while it might be easy to assume her success comes from luck or connections, I think it’s a mix of hard-work, resilience and leveraging the power of a confident brand message to scale her business.
Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story --> Download Here!
Did you know female Millennials are one of the fastest-growing groups of entrepreneurs? Recent studies indicate Millennials are ditching previous generations’ plans for professional growth and forging their own paths, many of which are entrepreneurial by nature. Today I'm sharing how brand stories can boost Millennial entrepreneur success faster than traditional marketing strategies.
Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story --> Download Here!
Whether you’re just starting out in business or you’re a seasoned pro, I often see one common mistake that holds just about everyone back. This mistake is so costly, it actually puts people out of business. And the crazy thing is, it’s easy to fix! Today I’m talking about the often dreaded conflict in your brand story and how to maximize this part of your content so your brand or business stands out as the solution to your client’s problem.
Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story → Download Here!
You might be wondering what kind of stories you can tell when you’ve just started out in business. So many new entrepreneurs get hung up in what to say, they often struggle to share that story in different ways. If you’re new to business or you’ve just started out online, telling stories is a great way to build a fan base and gain traction in your industry. To simplify your storytelling strategy, I’ve compiled the 10 best ways to use story in your business, whether you're just starting out or ready to scale.
Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story → Download Here!
Ever wonder what types of stories you should share to boost your brand appeal? Or build an online following? Or make more sales? Turns out, there's seven types of stories that make up every blockbuster hit or bestseller book, giving us a roadmap for how to use stories in our own business for success. This week, we’ll dive into each type of story and learn why it’s good for business and how you can start using them to boost engagement, authority and build a raving fan base this very minute!
Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story → Download Here!
Did you know our brains are wired for stories? In the most basic form, a story is built from cause and effect. The human brain is built the same way. Stories help us navigate the world, determine what is dangerous and help us relate to experiences and people in our environment. But it’s not just how our brain works that makes stories so compelling. The chemical response to story is another factor in why brands need stories. This week, we'll dive into the science and psychology behind why stories are so powerful and how you can leverage this power in your own brand storytelling.
Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story → Download Here!
New to business? You may have been told the best way to get started is by working for free. In this week's episode, I look at the pros & cons of both sides of the argument and tell you why working for free - in my opinion - is definitely not a good idea. You'll learn the strategy I've coached clients on, known as the Pay As You Can Pricing Model, and you'll walk away with the confidence to not only get started but to start making money too!
Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story → Download Here!
Wondering how the best in your business become so darn successful? It’s not just systems, structures, Facebook ads and Instagram followers that keep women in business. In fact, those are just supporting factors!
What really drives success is mindset and there’s one very important question that must be asked every single day to maintain your momentum.
What is that question? Join me in this week's episode to discover the only question you'll need to ask yourself to be more successful, confident and profitable in business.
Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story → http://bit.ly/brandstoryblueprint
If you are a brand new entrepreneur or still in the “figure it out” phase, deciding where to start when it comes to building, growing and scaling a business can be extremely overwhelming.
If you are feeling anxiety or confusion, you are not alone! Most new female entrepreneurs I talk to also feel this way and with a little coaching (and encouragement!), you can move through the overwhelm to become a more confident and less frazzled business owner.
In this week's episode, we'll banish the overwhelm to find your business confidence!
Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story → http://bit.ly/brandstoryblueprint
At the foundation of any successful business is your ideal client. Without clients, you wouldn’t have a business! Thing is, how do you attract more of them into your sphere of influence? If you’re struggling to find new customers, sign new clients or build a fan-base for your product or service then this week’s show is for you!
I’m going to teach you the super simple way I build more connection in my business, how you can be more human in a digital world and attract raving, paying super fans.Resources
- Marketing: A Love Story by Bernadette Jiwa
- Empathetic Marketing by Mark Ingwer
- Your FREE Empathy Map for download
Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story → http://bit.ly/brandstoryblueprint
Think you know everything there is to building an online business? Turns out, having a 'beginner's mind' when you're ready to scale makes leveling-up that much more lucrative. Today, I'm sharing why I decided to join Marie Forleo's B-School (class of 2019) after 10 years of being in business and why, even after knowing about the program, I decided now was the best time to dive in to the B-School curriculum. This show is in no way associated with Marie Forleo's affiliate program, just an honest assessment of how to use programs like B-School to take your business to the next level.
Ready to take your brand message to a new level? Grab your free copy of the BrandStory Blueprint to learn the simple strategy that’ll have you confidently & clearly communicating a captivating brand story → BrandStory Blue Print Download