Higher Voltage: Recent Episodes
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Kevin Tyler is joined by Lauren Griswold of Boise State University and Chris Nelson of the University of Utah to discuss the collaborative efforts of institutions to reshape the public perception of higher education’s value. Hear strategies for unified messaging, building partnerships and engaging communities to drive enrollment and combat declining trust in higher education.
Ready to level up your content game? Host Kevin Tyler welcomes guest Brian Piper to discuss how universities can build trust, connect with audiences and thrive in a digital-first world.
Host Kevin Tyler welcomes Eddie Francis, principal and brand consultant with Edify Ventures, to discuss the importance of employer branding in higher education. Colleges and universities must focus on talent attraction, talent experience and talent retention while emphasizing the role of leadership in creating a positive workplace culture and the impact of psychological safety on employee satisfaction.
Host Kevin Tyler interviews branding expert Allen Adamson to discuss the importance of focusing on a clear and distinct mission, rather than diluting the institutional identity with multiple conflicting messages.
Kevin Tyler welcomes Catherine Friday, Ernst & Young Oceania’s managing partner for government and health sciences, as they delve into EY’s global findings of student dissatisfaction and how universities must deliver on the value proposition to remain competitive.
Higher Voltage’s Kevin Tyler welcomes Jenny Li Fowler, MIT's director of social media strategy and recently published author, to discuss her book, “Organic Social Media: How to Build Flourishing Online Communities.” Fowler emphasizes the importance of elevating the role of social media managers and treating social media as a sophisticated industry.
In the first episode of 2024, host Kevin Tyler sits down with Bennie F. Johnson, the CEO of the American Marketing Association (AMA). As a self-proclaimed "marketing kid," Bennie understands the vulnerability of the marketing industry, especially in higher education. During the discussion, Kevin and Bennie address common misconceptions and emphasize the crucial role of expertise in the field.
Dr. William 'Brit' Kirwan, chancellor emeritus of the University System of Maryland, joins host Kevin Tyler to discuss university presidents' precarious position when they make or abstain from statements on emotionally charged issues.
Dr. Marcus Collins, author, professor and devoted cheeseburger lover, joins host Kevin Tyler to discuss the importance of understanding the cultural characteristics of a community and finding congruence between the values of the institution and the values of potential students.
Natasha Warikoo, Lenore Stern Professor in the Social Sciences Department of Sociology at Tufts University, rejoins host Kevin Tyler to discuss the recent SCOTUS decision and how institutions may move forward in the post-affirmative action era.
David Levy, head of data for Degree Choices, joins Kevin Tyler to discuss how higher ed rankings are doing a disservice to Black applicants, the importance of comprehensive data collection to highlight topics such as underfunding, and why challenging U.S. News' dominance in the industry will help students make informed decisions.
Jonathan B. Williams, AVP for undergraduate admissions, access and pipeline programs at NYU joins host Kevin Tyler to talk about ways institutions can partner more with communities in their quest to recruit more diverse and first-gen students to their campuses.
The Supreme Court is weeks away from handing down a decision that will impact the future of affirmative action in higher education, with many court observers speculating the conservative-leaning court will rule that colleges can no longer consider race a factor when admitting students. Natasha Warikoo, the Lenore Stern Professor in the Social Sciences Department of Sociology at Tufts University, joins Higher Voltage host Kevin Tyler to discuss the potential implications of such a ruling.
An estimated 40 percent of Americans with student debt have not completed a four-year college degree. Hank Green, vlogger, entrepreneur, cofounded Study Hall to change that. The online learning platform will offer individual college courses, accredited through Arizona State University, allowing students to earn transferrable college credits without enrolling in college or setting foot on campus.In the latest Higher Voltage, Green explains why this is essential to tackling the student debt crisis and making college more accessible.
As the furor around the college ranking system grows, Colin Diver, joins Higher Voltage. The author of "Breaking Ranks: How the Rankings Industry Rules Higher Education and What to Do about It" discusses what's wrong with the system and how to fix it. Specifically, he argues that colleges and universities should be judged by how well they prepare their graduates to lead fulfilling lives, not by how they fit into a highly exclusionary admissions process.
The increasing politicization of both K-12 and higher education across the country shows no signs of slowing. And so, today, we have a very special crossover episode of Volt podcasts Higher Voltage and Trusted Voices, with hosts Kevin Tyler, Teresa Valerio Parrot, and Erin Hennessy, to discuss the implications of all of this.
Matt Reed of the New Jersey Council of County Colleges explains why community colleges and other non-selective institutions are the key to expanding college access and increasing social mobility.
Venture capitalist Ryan Craig discusses why he thinks that, in order to save higher ed, selective institutions must increase access by opening satellite campuses.
College and university presidents often have an aversion to conflict and unwanted attention, especially when it comes to politics. But as higher ed, itself, is increasingly politicized, political neutrality in higher ed is a myth. So say the two guests on this week's Higher Voltage, Patricia McGuire, the president of Trinity Washington University, and Holden Thorp, the editor-in-chief of Science Family of Journals and the former chancellor of the University of North Carolina at Chapel Hill.
Should colleges and universities hire a CMO or a CCO? Or both? And how are those two roles distinct from one another? On the latest Voltage, Teresa Valerio Parrot and Erin Hennessy of TVP Communications join host Kevin Tyler to discuss.
Teresa Valerio Parrot and Erin Hennessy of TVP Communications join host Kevin Tyler to analyze the latest headlines, including the growth of micro colleges, the decline in Black enrollment, why more high school students are rejecting higher ed.
Discussing burnout, demoralization, and how to fix work in higher ed with Kevin McClure, associate professor of higher education at the University of North Carolina Wilmington.
After she was targeted by state politicians for teaching about the legacy of racism, Dyanis Conrad ultimately left her position at the University of South Dakota. On the latest Higher Voltage she discusses the politicization of teaching in higher ed.
Adam Harris, a staff writer for The Atlantic, joins the show to discuss the long history of imbalanced support for institutions that enroll high numbers of Black students, the unique legacy of HBCUs, and the role that school rankings play in all of this.
Denise Runge of the University of Alaska-Anchorage joins the show to discuss real ways colleges and universities can help students overcome barriers to access.
Lynchburg University’s Aaron Basko discusses his article in The Chronicle about the perils of the generic college.
Jayson Boyers, the president of Rosemont College, joins host Kevin Tyler to talk about the challenges and nuances of leading and marketing a religiously affiliated institution of higher education.
Jaime Hunt, vice president and chief communications and marketing officer at Miami University, and Ayana Hernandez, associate vice chancellor for university relations at North Carolina Central, join host Kevin Tyler to discuss DEI marketing at colleges and universities.
Jon McBride of BYU and Teresa Valerio Parrot join host Kevin Tyler to discuss the radical new landscape of name, image & likeness marketing opportunities that is transforming college athletics, and what it means for higher ed institutions of all sizes.
The Great Resignation sweeping the nation has people leaving unsatisfying jobs at unprecedented rates. Higher education is, by many anecdotal accounts, being hit hard by this trend. And that hit is coming at precisely the wrong time, as longer-term dips in enrollment dovetail with a broader cultural questioning of the value of a four-year college degree, all of which is exacerbated by a sharp, pandemic-driven decline in incoming freshmen.
Seth Odell and Corynn Myers join host Kevin Tyler to discuss why people are leaving their ins of private enterprise, and what higher ed needs to do to retain top talent; all three have left higher ed for agency roles in the last year and a half.
There was a time when the job of college president was a cushy capstone to an ascendant academic career. These are not those times. The job of leading an institution of higher education has never been more difficult, and today's presidents must be masters of strategic communications and operations.
Teresa Valerio Parrot and Erin Hennessy of TVP Communications join host Kevin Tyler to talk about what it takes to successfully communicate for – and to – the many constituencies of a higher ed institution.
It's time to forget about rankings and traditional notions of prestige in higher education, says Otterbein University President John Comerford. Instead, he argues for putting students first with courses and programs and partnerships that provide them the education that they actually need, which may not always align with what higher ed has long been selling. 708611
Mary Osako explains UCLA's storytelling-based approach to marketing, and why they hired a Chief Content Officer and a Chief Brand Officer.
Higher ed social media has never been more critical to marketing efforts than it is now, and that's a good thing.
On this episode of Higher Voltage, we sat down with Bridget Burns, the executive director for the University Innovation Alliance (UIA). Listen in as Kevin Tyler, Higher Voltage host, and Bridget discussed how the UIA is using data, process mapping, design thinking, and a university alliance to increase the number and diversity of college graduates through a student-focused approach.
Eddie Francis of Dillard University and Chelsea Holley of Spelman College explore how a global pandemic and nationwide calls for racial justice have changed how HBCUs market themselves to prospective students, and ways in which HBCUs were perfectly primed to meet the moment at hand.
On the latest Higher Voltage, we discuss best practices with three experts who live this every day. Liz Gross, the CEO of Campus Sonar, has compiled answers to all the questions she gets online and at conferences and that she has ruminated on for years, and turned it into a free ebook titled “Fundamentals of Social Media Strategy: A Guide for College Campuses.” Joining her are Anice Barbosa, Digital Marketing Specialist of Wheaton College and AJ Lopez III Assistant Director for Digital Marketing and Social Media of Midwestern State University, who share their best practices, their common challenges, and solutions.
Jamila Walker, Taquinda Johnson, Josie Ahlquist, and Christina Garnett discuss how building digital communities can provide a haven for those working in higher ed, and higher ed social media.
How Butler University rose from a small Indiana University to a basketball powerhouse, and how that rise boosted the school's enrollment and endowment. Graham Honaker, co-author (with Jerry Logan) of "The Cinderella Strategy: The Game Plan behind Butler University's Rise to Prominence," joins the podcast to explain.
Drexel University's Craig Kampes and Joseph Master dig into the origins, strategy, and execution of the school's "Ambition Can't Wait" brand awareness campaign, which has been the school's marketing backbone since 2016.
Stony Brook University's Terry Flannery joins the podcast to discuss her new book, "How to Market a University"
As we turn the page on 2020, Jenny Li Fowler of MIT and Gabriel Welsch of Duguesne University look at the marketing trends and tactics that will prevail in 2021.
Angela Polec and Heather Dotchel discuss how marketing strategy and institutional strategy are one and the same, and why CMOs need a seat in the presidential cabinet at higher ed institutions.
Josie Ahlquist, higher ed communication consultant, Walter Kimbrough, President of Dillard University, discuss the importance of university leaders being active and authentic on social media.
With Giving Tuesday just around the corner, we talk about the state of institutional giving in 2020, and the ways that colleges and universities will leverage Giving Tuesday to create their own dedicated days of giving before the fiscal year is out.
Matt Jennings, editor-in-chief of Middlebury Magazine, joins Higher Voltage to discuss the award-winning publication's shift from print-first product to digital-only (for now), and what changes will be permanent.
In this week's Higher Voltage, we explore the different kinds of agreements and compensation schools offer these students, the guidelines and safeguards they put in place, and the importance of leveraging these authentic voices and their digital savvy to help show prospective students what their life on campus (IRL or virtual) can look like.
Higher ed marketers want to portray their schools as diverse and inclusive. But how do they do that in a way that is authentic and doesn't misrepresent the actual makeup of their student bodies? Kevin Tyler and Alice Cheng-McConnell explore with our host, Heather Dotchel on the latest episode of Higher Voltage.
Accessibility in Higher Ed Communications – Alexa Heinrich and Erika Boltz by eCity Interactive
Higher ed marketing professionals love a good conference. So how are folks connecting and learning from one another with the traditional conference calendar blown up?
The Volt podcast returns, as guests Jon-Stephen Stansel and Krista Boniface explore the toll that managing higher ed social media communications takes on the professionals on those front lines. Host Heather Dotchel is our guide, as Higher Voltage (formerly the Hashtag Higher Ed podcast) kicks off.
When was the last time you were creative? Did you take a moment to recognize your own accomplishment? Did you share that feeling with others? Creativity is a sticky subject; difficult to identify and harder to hone. And yet, we are surrounded by it, personally and professionally.
In the season 2 finale of the Hashtag Higher Ed Podcast, Amma Marfo, speaker and consultant at Fun Enterprises, joins the show for a special in-studio episode to talk about all things creativity. We discuss how to recognize your own creativity, getting comfortable with sharing your projects and accomplishments, why higher education is ripe for new ideas, and how to breed an environment that lends itself to creative thinking.
According to the 2018 e-Expectations report, cost/tuition information and scholarship opportunities are the two primary reasons prospective college students visit your website. And yet, across higher education, financial aid pages are littered with insider language, fine print, and confusing instructions. But Calvin College has taken a different approach.
In this episode of the Hashtag Higher Ed Podcast, Nate Hibma, Assistant Director of Web Services at Calvin College, shares the story behind Calvin's take on college affordability, “Cutting the Price Tag.” We discuss the casual voice and tone of the content, how Hibma and his team structured the page for scannability, and why talking talking to students (and parents) about financial aid in a style they understand is more important now than ever.
See the Page: https://calvin.edu/offices-services/financial-aid/affordability/
Across higher education, marketers are routinely being asked to increase their content production. And yet, in a 2018 survey by TerminalFour, the majority of marketers said their marketing team and budget had either not changed or decreased in the past 24 months. How can marketers work smarter, rather than just harder?
In this episode of the Hashtag Higher Ed Podcast, Justin Laing, Senior Manager, Strategic Marketing and Communications at the University of Queensland, discusses his initiative to repurpose content, with a goal of producing ten pieces of content from one hour with a researcher on campus. We talk about where this idea came from, the logistics of repurposing content, and Justin’s advice for implementing this idea on your campus.
Whether you personally own a voice assistant or not, you’ve certainly heard about their growing popularity. One in six US adults (or around 39 million people) now own a voice-activated smart speaker, and 50% of all searches are projected to be voice searches by 2020. But can voice assistants work on campus? Do we need them to?
In this episode of the Hashtag Higher Ed Podcast, David Hakanson, Vice President, CIO, and Chief Innovation Officer at Saint Louis University, discusses the decision to place Amazon Echo Dots at SLU’s 2,300+ residence areas, how his team implemented the deployment in just three months, how students are using these devices, and how SLU is balancing access to information with student privacy concerns.
A CRM, or Customer Relationship Management platform, has gone from a nice to have to a need to have in higher education. But implementing this technology isn’t as simple as flipping a switch.
In this episode of the Hashtag Higher Ed Podcast, Jay Murray, Associate Vice President of Enrollment Services at Western Connecticut State University, discusses WCSU’s decision to adopt TargetX, the process for fully implementing a new CRM on campus, and the ways WCSU continues to use TargetX to expand, automate, and personalize its prospective and admitted student communication.
When it comes to social media, it's easy to focus on the fun and funny. A clever .gif here, a cat meme there, rinse and repeat. But in February 2018, the social media team at BYU adopted a much more serious tone on their Instagram Story. In a series of videos and text updates, featuring students, staff, and faculty, BYU proactively talked about sexual assault on campus.
In this episode of the Hashtag Higher Ed Podcast, Jon McBride, Media Relations and Social Media Manager at BYU, shares the genesis of this idea, the key to earning institutional buy-in for the idea, the unanticipated Instagram feature that helped make an immediate difference for students, and the surprisingly stressful component of the project.
You’ve undoubtedly heard the word “authenticity” thrown around recently. Perhaps at a conference, in a webinar, or even in your own conversations. But while the word itself has become a bit of a buzzword, the meaning behind it is everything to today’s prospective college students.
In episode 29 of the Hashtag Higher Ed Podcast, Jason Boucher, Manager of Social Media at the University of New Hampshire, shares how his team at UNH is using current students to publish authentic social content, and why they’ve honed in on Instagram Stories as their method for doing so.
Last spring, Butler University made headlines when they sent care packages from their mascot, Butler Blue III, to the dogs and cats of admitted students.
In this episode of the Hashtag Higher Ed Podcast, Kristi Smith, Associate Director of Enrollment Marketing at Butler University, and Michael Kaltenmark, Director of External Relations at Butler University, discuss this innovative approach to yield marketing, the genesis and planning of their dog- and cat-vertising campaign, why they felt confident taking a risk on this unique approach, and what the response has been like from current students, admitted students, and their parents.
Back in the 1980s, higher education institutions discovered a new way to reach student households at a fraction of the cost of television ads: name buys. Since then, name buys have morphed into a multi-million dollar industry, with colleges and universities across the country investing in the practice.
But are name buys really the best we can do? In this episode of the Hashtag Higher Ed Podcast, Jens Larson, Director of Student Communications at Eastern Washington University, shares his legal, ethical, and ROI concerns about list buying and identifies alternative marketing tactics he has used to build a more sustainable prospective student pipeline.
For most marketing professionals, producing an institutional podcast is something that has recently become a professional goal. Tim Cigelske is not like most marketing professionals.
On this episode of the Hashtag Higher Ed Podcast, Tim Cigelske shares the ins and outs of his years-long run of producing three podcasts for three distinct audiences at Marquette University. We chat about the various levels of planning and formality that encompass Marquette’s podcasts, why podcasting is ripe for experimentation, and Tim’s lost opportunity to team up with NBA superstar Dwayne Wade.
You undoubtedly deal with myths about your institution. From assumptions about student loans, tuition, and acceptance rates, your audience can easily take rumor as gospel, to the detriment of your admissions and marketing efforts. But how you are addressing those myths? In Wisconsin, one support foundation is dishing out facts and ice cream, one scoop at a time.
In this episode of the Hashtag Higher Ed Podcast, Tod Pritchard, Director of Media and Public Relations for the Wisconsin Foundation and Alumni Association, describes how his team came up with the idea of touring the state of Wisconsin in a refurbished 1957 International Harvester Metro van, the impact of their #getthescoop campaign for UW-Madison, and the surprising medium that’s helping them spread the word about this unique marketing campaign.
Have you ever heard someone say “don’t read the comments”? Across the web, the comments section is often affiliated with trolls, who incite others through polarizing opinions and offensive language. But on the University of Georgia’s Undergraduate Admissions blog, the comments section is a treasure trove of prospective student insight, with blog posts that occasionally receive more than 300 comments from interested UGA students.
In this episode of the Hashtag Higher Ed Podcast, David Graves, UGA’s Senior Associate Director of Admissions Operations and Evaluation, joins the show to talk about the blog he has run since 2009. We discuss the challenge of keeping content fresh in a cyclical environment, the pros and cons of blending the personal and professional on Twitter, and how one person keeps up with so many prospective student questions.
Ahh, the website. At once an essential element of your marketing strategy and a massive resource hog. Jason Buzzell, Director of Digital Communications at the University of Nebraska Omaha, knows the conundrum well. Five years ago, he was tasked with updating a website that desperately needed an upgrade. But at an organization that prides itself on lean operations, devoting resources to a full-blown redesign wasn’t an option. His solution: iterative web design.
In this episode, Buzzell shares how the University of Nebraska Omaha redesigned their website using a phased approach, how his team prioritizes projects, the key to avoiding a Frankenstein website, and the “next big thing” that might require a change in their approach.
You know your way around Facebook, Linkedin, and Google. But are you using their business platforms to their full potential? In this episode of the Hashtag Higher Ed podcast, higher ed marketer extraordinaire Matt Hames joins the show to talk about the business platforms offered by Google, Facebook, and Linkedin and why your institution should be using them. We also discuss Google’s new product announcement, and why it’s a game changer for higher education searches.
On campuses across the country, content strategists and creators are sharing new and exciting ways to communicate with key online constituents. And yet, those ideas often fall on deaf ears when working with internal campus stakeholders, who just want to do the same thing they've done for the past 10 years. Why won't they listen to you?
In this episode of the Hashtag Higher Ed Podcast, Michael Powers, Executive Director of Marketing and Communications at Indiana University of Pennsylvania, shares the value in moving from a conformance mindset to a collaboration mindset, turning client relationships into real collaborations.
Andy Fuller, Director of Strategic Content, and Liz Harter, Social Media Manager, join the Hashtag Higher Ed Podcast to discuss Stories at Notre Dame, a strategic storytelling endeavor that shares long-form content through a variety of mediums, raising awareness for the lesser-known aspects of a University famous for faith and football.
Is your next website redesign project about new features and functionality? Or is it more about an internal culture shift in how and why you create content? In this episode of the Hashtag Higher Ed podcast, Harvard University Director of Content Strategy Mike Petroff shares insights behind the decision to redesign Harvard’s digital newsroom, the Harvard Gazette.
We also discuss the challenges of scaling 1:1 communication in light of Facebook’s recent algorithm adjustment, choosing the right metrics for reporting and analytics, and the surprising new way Harvard is planning to make their content discoverable.
What does airport security have to do with application requirements? What can prospective college students and their parents learn from head lice? For Georgia Tech’s Director of Undergraduate Admissions, Rick Clark, blogging has been a consistent part of his job since 2015, and each week is a new opportunity to use personal anecdotes to share valuable insights into the college admissions process.
In this episode of the Hashtag Higher Ed Podcast, Clark joins the show to share stories behind some of his best posts, the surprising activity that helps him conjure up fresh topic ideas, and the altruistic nature of blogging.
If you work on the web for your institution, you've undoubtedly fielded a request to "put this on the website" or been asked "when the website will be done."
In this episode of the Hashtag Higher Ed Podcast, Amanda Costello, Lead Content Strategist and Editor at the University of Minnesota College of Education and Human Development, stops by to share how she views the role of a content strategist, reveals her best advice for working with stakeholders on publishing requests, and discusses why the perception of the website as a product is so rampant in higher education.
In 2015, Sweet Briar College was on the brink. In March, its board of directors announced that the school would close its doors in August, citing overarching and insurmountable challenges.
But the college's alumnae famously saved the school, and in the time since, Sweet Briar has roared back to life. In this episode of the Hashtag Higher Ed podcast, Vice President for Communications and Enrollment Management Melissa Richards and Assistant Director for Content Strategy Janika Carey join the show to discuss Sweet Briar's new brand, the benefits and challenges of communicating with a female-only audience, and the role their admissions blog plays in attracting prospective students.
When University of Wyoming Director of Enrollment Marketing Jenny Petty arrived on campus, she realized that UW's website functioned more like an internal tool than a marketing machine. Admissions pages were hard to find, the site was not mobile friendly, and the only call-to-action on the entire site was "apply."
In the season two premiere of Hashtag Higher Ed, Petty shares how the University of Wyoming transformed its website, adopted the inbound marketing methodology, and began generating prospective student leads via blogging, landing pages, and improved campaign measurement.
Shortly after joining Cabrini University, Vice President for Marketing and Communications Celia Cameron was given a clear directive: lead a school rebrand in 11 months with a small internal team and minimal budget.
In the season finale of the Hashtag Higher Ed podcast, Celia Cameron details her organizational priorities for the rebrand, how her team gathered stakeholder buy-in throughout the process, and the challenges of maintaining a new brand post-launch.
Jackie Vetrano, Social Media Coordinator at Skidmore College, joins the Hashtag Higher Ed Podcast to discuss the story behind Skidmore College's podcast series, "This is Skidmore."
Jackie shares insights into how she develops topics for the show, the logistics of recording audio, and what she's learned after three seasons and 34 podcast episodes.
JP Rains, Director of Digital Strategy at Laurentian University, joins the Hashtag Higher Ed Podcast and explains why your institution needs a student journey map. Plus, JP offers a step-by-step guide to creating journey maps that lead to tangible improvements in the customer experience.
Back in 2011, George Washington University embarked on a long journey with a lofty goal. Its “Making History” campaign would be the school’s third major comprehensive campaign and its first campaign to raise one billion (yes, with a b) dollars.
Six years later, and one year earlier than expected, George Washington University successfully closed the “Making History” campaign. At its conclusion, it was the largest capital fundraising campaign in its history, with more than 66,000 donors contributing more than one billion dollars.
Raising a billion dollars is no easy feat. It takes a great deal of planning, outreach, marketing, and one-to-one stewardship. To learn more about this impressive fundraising campaign, we were fortunate to welcome Matt Lindsay, the Executive Director of Digital Strategy and Engagement, and Jen Riordan, Executive Director of Donor Relations, to the Hashtag Higher Ed Podcast.
Purdue University's Day of Giving is widely considered the gold standard in social media fundraising within the higher education space. In this episode of the Hashtag Higher Ed Podcast, Kate Jolly, Director of Digital Fundraising, and Amber Turner, Senior Director of Annual Giving and Stewardship, take a break from planning for their fifth Day of Giving to share five key takeaways from their 24-hour digital fundraisers.
Andy Fuller, Director of Strategic Content, and Liz Harter, Social Media Manager, join the Hashtag Higher Ed Podcast to discuss Stories at Notre Dame, a strategic storytelling endeavor that shares long-form content through a variety of mediums, raising awareness for the lesser-known aspects of a University famous for faith and football.
On this episode of the Hashtag Higher Ed Podcast, we explore the benefits, logistics, and best practices for social media takeovers, with panelists from Wheaton College, University of Tennessee, University of Surrey, and the University of Warwick.
This spring, Butler University made headlines when they sent care packages from their mascot, Butler Blue III, to the dogs and cats of admitted students.
In this episode of the Hashtag Higher Ed Podcast, Kristi Smith, Associate Director of Enrollment Marketing at Butler University, and Michael Kaltenmark, Director of External Relations at Butler University, discuss this innovative approach to yield marketing, the genesis and planning of their dog- and cat-vertising campaign, why they felt confident taking a risk on this unique approach, and what the response has been like from current students, admitted students, and their parents.
Dr. Liz Gross joins the Hashtag Higher Ed Podcast to discuss the case for engaging in true social listening, how professionals on campuses can get started with social listening, and the number one mistake most people make when implementing social listening on their campus. She also offers a rundown of some of the more well-known software options available in the market, shares a few of her best practices for getting the most bang for your buck when it comes to installing social listening software on your campus, and peers into her crystal ball to give us a preview of what the future holds in this ever-evolving space.
In this bonus episode of the Hashtag HigherEd Podcast, marketing professionals from Temple University, The University of Pennsylvania Wharton School of Business, Peddie School, and Lehigh University discuss branding in higher education, the biggest shift in education marketing over the past decade, the importance of meeting students where they are, why brand ambassadors are the key to marketing authenticity, and more.
This audio is from a 2017 Philly Tech Week event hosted by eCity Interactive, titled "Digital's New Role in Education Marketing."
David Boardman, dean of the Lew Klein School of Media and Communication at Temple University, is no stranger to balancing the personal with the professional on social media. As former Executive Editor and Senior Vice President of The Seattle Times, Boardman was an early adopter of Twitter, using the platform to gather information and broadcast breaking news.
In this episode, Dean Boardman talks about the benefits of staying socially engaged as dean, how he’s used Twitter as a tool for recruitment, and what advice he would give other academic administrators considering incorporating social media as part of their professional lives.
Michelle Bartonico, Director of Marketing & Communications at Trinity University, shares how Trinity University is using brand ambassador kits, online and offline, to provide brand swag, facts and figures, and digital assets to alumni, staff, faculty, and students.
Michelle shares how the idea of digital and tangible ambassador kits came to be at Trinity, the hidden benefit to Trinity’s process of requesting an ambassador kit, and how Trinity is using user-generated content and social media takeovers to extend the impact of their influencer marketing.
Adam Castro, Vice President of Enrollment Management at Bloomfield College, joins the Hashtag Higher Ed podcast to discuss the three biggest changes in enrollment management since he joined the profession, why and how students and parents have become much more empowered in choosing a college, the surprising new inquiry form that Bloomfield College prospective students are using, and more.
Eva Kubu, Fairy Job Mother and Director of Career Services at Princeton University, joins the Hashtag Higher Ed podcast to talk about Princeton University's Social Media Day, a “campus-wide professional development conference designed to bring together the entire community.”
Gina Benigno, a Video Production Manager at Temple University, joins the Hashtag Higher Ed Podcast to discuss the rise of video marketing, how Temple addresses annual events in new ways to consistently engage its audience, the key to creating authentic video content, and how schools can invest in video marketing without breaking the bank.
In the first episode of the Hashtag Higher Ed podcast, Stephen App sits down with Emily Brennan, Senior Specialist, Digital Communications at the University of Pennsylvania Law School, to talk about the changing landscape of blogging in higher education, the rise (and potential fall) of Medium, and publishing on rented land.