Marketing Evolution Podcast: Recent Episodes
Alexei Kouleshov
Get my book - https://amzn.to/4d7UlEgBook Launch Event on 7th April - https://shorturl.at/ulNI4Most business owners spend a lot of time looking for answers.But the real breakthrough often comes from asking better questions.In this short episode, Alexei Kouleshov explores one of the most powerful yet overlooked skills in business: the ability to ask. If you don’t ask, you don’t get.You’ll learn about four types of questions that can dramatically improve your business:• Asking for opportunities — meetings, partnerships, collaborations and exposure• Asking for referrals from clients and your network• Asking your community and audience for insight and ideas• Asking better leadership questions that reveal the real problems in your businessAlexei also shares powerful questions business owners should be asking about:• customers• marketing• growth• and improving systemsBecause in business, the difference between stagnation and growth is often one simple thing — the courage to ask.
What really caused the downfall of one of Australia’s most recognisable retail brands?In this video, I break down the key business lessons behind the Barbeques Galore collapse — and more importantly, what retail businesses must do differently to survive and succeed in 2026.We cover:• Why revenue growth can hide shrinking profit margins• How excess inventory silently destroys cash flow• The danger of high fixed costs in a slowing economy• Smarter stock clearance strategies• Focusing on high-margin, high-performing SKUs• Leveraging 3PL and lighter logistics models• Using partnerships and smarter marketing to drive sustainable growthRetail in 2026 will reward disciplined operators — not businesses chasing turnover at any cost.If you run a retail store, an e-commerce brand, or a product-based business, this video will give you practical ideas to optimise operations, protect margin, and build a more resilient business.The market is changing.The retailers who adapt will win.I hope that this video can help you save your retail business from liquidation#liquidation #marketingstrategy #ecommerce
Get your copy from https://www.betterbusinessthatworks.com/my_books/In this episode, I share why I wrote this book and how it’s designed to help business owners cut through noise, simplify decisions, and build a business that actually works — not just one that looks busy.After 19+ years in business and digital marketing, I’ve seen the same patterns repeat:smart people doing more, trying harder, and still feeling stuck.This book is my attempt to change that.I also walk through three principles every business owner should focus on in 2026 — not tactics, not trends, but the decisions that will matter most as the market becomes noisier, faster, and more automated.
Starting a business? In this episode of the Better Business Podcast, Alexei shares 3 simple but powerful tips to help startups avoid common mistakes and build a solid foundation.What you’ll learn in just 10 minutes:1️⃣ How to get clear with your goals and create a simple business plan2️⃣ Why you should aim to make your business scalable and saleable from day one3️⃣ The importance of setting boundaries and not working with the wrong peopleIf you’re a new business owner or thinking about starting a venture, these insights will help you save time, reduce stress, and set yourself up for growth.👉 Don’t forget to like, subscribe, and share if you found this helpful.💬 What’s the biggest lesson you’ve learned in business? Drop it in the comments!
In this episode of the Better Business Podcast, Alexei Kouleshov explores The Greenland Illusion — how the Mercator Projection makes Greenland look massive on maps, when in reality Australia is more than three times bigger.It’s a striking example of how our perception can be distorted depending on how information is presented. And just like maps, business numbers can create illusions, too. Revenue often looks impressive, but without understanding profit, cash flow, and sustainability, the reality may be very different.Alexei breaks down why we fall for these illusions, how to separate them from outright lies, and what business owners can do to focus on what really matters.
Entertainment – locking in customers through streamingKey lessons you’ll take away:🎯 Why starting with a focused niche builds the foundation for scale🛒 How empowering other sellers can multiply your growth☁️ The power of turning internal strengths (like AWS) into world-class infrastructure products🔄 Why building an ecosystem keeps customers loyal for the long termWhether you’re a founder, business owner, or simply curious about Amazon’s rise, this episode gives you insights into building platforms, ecosystems, and long-term growth.👉 Subscribe to the Better Business Podcast for more episodes on business growth, marketing, and scaling smarter.
AI is reshaping the marketing game faster than most business owners realize. In this episode of the Better Business Podcast, Alexei breaks down the biggest shifts happening right now:Why AI could soon replace traditional video adsHow marketing materials are being generated in seconds with smarter toolsThe rise of AI Engine Optimization (AEO) — and why it’s a must-know for small businessesHow search itself is changing, and what that means for the future of customer acquisitionIf you want to stay ahead of the curve and not get left behind in the AI-driven search and marketing revolution, this episode is packed with insights you can act on today.
In this episode of the Better Business Podcast, I dive into:Why Morita refused to partner with the Soviet Union despite massive offersHow Fiat’s 1966 deal created the Lada—an example of stagnation without innovationWhy Sony waited until 1996 to enter China, and how “Made in China” evolved from low-quality to global dominanceThe lesson for today’s business owners: quality in a competitive market now comes from automation, AI, and smarter systems—not just working harder💬 What do you think—does AI improve quality, or risk lowering it? Drop your thoughts in the comments!
In this special solo episode, Alexei reflects on the aftermath of Cyclone Alfred, which recently swept through Brisbane, causing widespread disruption. Drawing powerful parallels between preparing for natural disasters and ensuring your business is equipped for success, Alexei shares key insights on resilience, adaptability, and proactive planning. Discover why anticipating challenges, building strong foundations, and responding decisively can transform your business from vulnerable to unstoppable—even in uncertain times.
In this quick solo episode, we dive into the power of email automation and how it can rapidly grow your business revenue. Learn how to set up automated email workflows, segment your audience for better engagement, and use data-driven strategies to boost conversions. Whether you’re just starting or looking to refine your email marketing, this episode covers the key components of success and common pitfalls to avoid. Tune in and start mastering email automation today!
Try Highlevel for 30 Days - https://bit.ly/4aBcp4IAre you a busy entrepreneur looking to save time and boost your business? In this episode, we reveal three powerful ways AI chatbots can transform your operations: automating repetitive tasks, reactivating dormant leads, and qualifying leads from social campaigns. Learn how these smart tools can handle customer inquiries, revive lost opportunities, and focus your sales efforts on the right prospects—24/7. Don’t miss this chance to discover how AI chatbots can free up your time and drive growth in your business. Listen now and take your efficiency to the next level!
Ready to take your small business to the next level in 2025? 🎯 In this episode of the Better Business Podcast, Alexei shares actionable marketing resolutions to help you start the year strong. Learn why focusing on what to market is more important than how to market, and discover practical tips for competitor research and tracking market trends. Stop guessing and start growing your business with strategies that work!
Tune in to Better Business Podcast for essential Black Friday tips to boost your business and maximise sales during the holiday shopping season!Are you looking for ways to promote your business using the Black Friday trend? Then this podcast episode is for you.
In this episode of the Better Business Podcast, host Alexei dives into the transformative world of digital marketing and agency growth with Ali Rabar, founder of Lean Agency and an expert business coach. Together, they explore how agencies have evolved over the years, the rise of the fractional CMO model, and the critical strategies agencies need to stay ahead in a competitive market. Whether you're running an agency or navigating the fast-paced digital marketing world, this episode is packed with insights to help you grow and adapt.
In this solo episode of the Better Business Podcast, we dive deep into the age-old business dilemma of choosing between cheap, good, and fast, and how it has shaped businesses historically. We explore the evolution of market dynamics, from the traditional trade-offs to the emergence of stores that prioritize customer experience and branding. Discover how these changes have influenced buyer decisions and behavior, and what it means for businesses looking to break free from these constraints and thrive in a competitive marketplace. Join us as we unravel the secrets of business evolution and learn how to leverage these insights for better business strategies.
Join us on Better Business as host Alexei interviews Ben Maden, founder of Brisbane's Matter Solutions, a leading web and SEO agency. In this episode, Ben shares insights from his entrepreneurial journey, discusses current trends in digital marketing, and explores the challenges and future of SEO.
In this solo episode, sales and marketing expert Alexei dives deep into the surprising reasons why your business might be attracting bad clients—and it's not just about pricing. Discover how poor messaging, lack of boundaries, and weak sales processes can lead to client mismatches. Alexei shares insights on how to refine your approach, set clear expectations, and build stronger client relationships that benefit your business.
In this insightful episode, Alexei delves into the distinct contrasts between solution-oriented and service-oriented approaches in business. He explores how adopting a big-picture view can transform a standard service into a comprehensive solution, adding value far beyond the initial client request. Through expert interviews and real-world examples, Alexei discusses the benefits and limitations of each approach, helping listeners understand when to apply one over the other to maximize impact and client satisfaction. Join us to uncover how shifting your perspective can lead to more innovative and effective outcomes.
Learn how to transform your tradie business with systemisation tips in this video. Discover how to systemise and scale your business for success.How do you systemise your tradie business?Dive into the essentials of systemizing your tradie business with our latest podcast episode, where we break down the key strategies to automate and streamline your operations. Discover how technology can enhance your marketing, sales, operations, and accounting processes, ensuring a steady flow of jobs and an efficient work environment. Whether you're looking to improve customer management through CRM systems, optimize job scheduling, or keep your finances in check with advanced accounting software, this episode covers everything you need to know to run a more organized and profitable trade business. Join us as we explore practical tips and real-world advice to take your trade business to the next level of operational excellence!
Join Alexei as he sits down with Martin von Stein, a leading figure from Bizguard, to dive deep into the dynamic world of IT services. In this enlightening episode, they'll explore the ongoing evolution of the IT industry and discuss key takeaways from the recent CrowdStrike event. Martin will also share invaluable tips tailored for small businesses, aiming to equip you with the knowledge to leverage IT advancements effectively. Whether you're an IT professional or a small business owner, this conversation will provide you with a fresh perspective on the technological shifts shaping our digital landscape. Tune in to stay ahead in the ever-evolving world of information technology!
Join Alexei as he sits down with Steve Plummer, renowned as one of Australia's premier copywriters and the former personal copywriter for marketing legend Mal Emery. In this engaging episode, they dive deep into the art and science of copywriting, exploring what it truly is and how it functions to enhance business success. Steve shares his expert insights on why books are a crucial tool for building authority as a business owner and offers a treasure trove of tips on leveraging copywriting and published content to elevate your brand. Whether you’re a budding copywriter or a seasoned entrepreneur, this conversation is packed with valuable takeaways to refine your approach and captivate your audience.
In this solo episode, Alexei Kouleshov explores the vital concept of flow and its transformative impact on small business operations. Drawing inspiration from Bruce Lee's famous philosophy—"Be water, my friend"—Alexei delves into how small business owners can achieve a state of flow, where focus, efficiency, and adaptability converge to create optimal outcomes.Listeners will discover the common barriers to flow, such as lack of experience and poor delegation, and receive actionable strategies to overcome these obstacles. Whether you're struggling to stay "in the zone" or seeking ways to streamline your operations, this episode offers essential insights into cultivating a fluid, dynamic approach to business challenges.Tune in to learn how to harness the power of flow, ensuring your business operations are as smooth and responsive as water.
In this solo episode of Better Business, join Alexei Kouleshov as he delves into the critical importance of market research for businesses, especially in times of market change. Whether it's seasonal shifts or evolving market behaviour, understanding and adapting to these changes can make or break your business.Alexei will explore how market research helps businesses:Stay attuned to changing customer needs and preferences.Identify emerging market trends and seize new opportunities.Benchmark against competitors and find gaps to exploit.Mitigate risks through informed decision-making.Avoid costly mistakes by testing ideas before full-scale implementation.Set realistic goals based on data-driven insights.He will also discuss common pitfalls, such as the dangers of a product-first approach, and emphasize the necessity of understanding your ideal client to create demand effectively. Tune in to learn how to leverage market research to navigate the dynamic business landscape and ensure your company's continued success.
In this episode of the Better Business Podcast, I sit down with Denis O'Shea to discuss the fascinating evolution of smartphones and the critical role of IT services in today's business landscape. We delve into the paramount importance of cybersecurity for businesses and how it's become a top priority in the digital age. Denis shares insights about the different behaviours of each market in Australia, New Zealand, and the USA, along with valuable tips for business owners looking to expand their reach. Tune in for practical advice and expert insights on navigating the ever-changing tech world. Don't forget to like, comment, and subscribe for more expert interviews and business tips!
In today’s crucial episode, join Alexei Kouleshov, the digital marketing strategist renowned for scaling businesses to 7 figures, as he divulges a closely guarded secret previously shared only with his elite clients. This isn’t about reinventing the wheel; it's about a simple yet often overlooked strategy that could transform your business's profitability: increasing your prices.Why shy away from adjusting your rates when everything from living costs to salaries has soared? In "Profitable Pricing," Alexei breaks down the rationale and methods to enhance your pricing model without losing your customer base. Learn how to redefine your USP to reflect the quality and commitment you bring to your clients, perform a competitor analysis to position yourself smartly in the market, and add unparalleled value to your offerings.By the end of this episode, you’ll not only understand why a price increase is necessary but also how to implement it effectively to work smarter, not harder. Tune in to empower yourself with the confidence to charge what you truly deserve.
In this episode, we explore the concept of imperfect progress and how balancing "done" with "perfect" can boost productivity in your small business. Tune in for tips on efficiency and achieving your goals!We've all heard the mantra "Done is better than perfect," but what if it's not that simple? In this episode, Alexei dives into the idea that the pursuit of perfection can be paralyzing, but blindly prioritizing "done" can also backfire. He explores how the ideal approach depends on your unique skill set and goals. Whether you're a seasoned professional or just starting out, this episode will help you find the balance between striving for excellence and achieving progress.
HighLevel (advanced) - https://bit.ly/4aBcp4ICapsuleCRM (beginners) - https://bit.ly/4aBjceHIn this episode of the Better Business Podcast, join Alexei as he delves into the critical process of qualifying leads before the sales conversation even begins. Discover why aligning your product or service with customer needs isn't just about asking the right questions—it's about understanding the deep motivations of your potential clients. Learn about the ACUA framework (Availability, Convenience, Utility, Affordability) and how it can guide your qualification strategy to save you time and attract better clients. Alexei will also cover common pitfalls such as insufficient questioning, poor listening habits, and the rush to close sales, providing practical tips to avoid these mistakes. Plus, get insights on how CRM tools can enhance your sales process, including the strategic use of call duration metrics. Whether you're a seasoned sales professional or just starting out, this episode will equip you with the tools to refine your approach and achieve greater sales success.
Start with Why book - https://amzn.to/3QNPkosThe Gap and the Gain - https://amzn.to/4amhOwpHappy Clients reviews app - https://happyclients.com.au/In this insightful solo episode, Alexei delves into the critical yet often overlooked framework that guides successful business decisions: Why, What, Who, How, and When. He highlights the common pitfall many business owners face—jumping straight to 'how' without addressing more fundamental questions. Drawing inspiration from Simon Sinek's transformative approach in "Start With Why" and exploring Dan Sullivan's "Gap and the Gain" concept, Alexei offers a fresh perspective on aligning business actions with deeper purpose and strategic vision. Tune in to bridge the gap between hasty decisions and sustained business gain.
In this episode of Alexei's podcast, we're joined by Andrej Brummer, a digital entrepreneur from NZ who created passive income using ebooks. He learned the e-book trade from Andrew and Daryl Grant, then mastered Facebook marketing to help business coaches grow their brands using Meta platforms. Tune in as he shares his inspiring journey, motivating business owners to take bold steps and not fear failure in the digital world. Packed with insights, this episode encourages business leaders and marketers to embrace their ambitions and scale their digital presence with confidence. Don't miss it!
Read Atomic Habits - https://amzn.to/44oQjB0In this solo episode of Better Business, join Alexei as he delves into the art of mastering time for ultimate business efficiency. Drawing from proven concepts in time management, goal setting, and productivity enhancement, Alexei explores how integrating the Pomodoro Technique can revolutionize your workflow. He also unpacks insights from James Clear's "Atomic Habits," showcasing how small, incremental changes can lead to significant improvements in time management and overall productivity. Whether you're a seasoned entrepreneur or just starting out, this episode equips you with practical strategies to optimize your time, set achievable goals, and cultivate habits that drive success in your business endeavours. Tune in and discover how to harness the power of time management to propel your business forward.
Join us on this solo episode of the Better Business podcast with our host, Alexei, as he dives into the nitty-gritty of effective podcast promotion. In this informative session, Alexei shares his proven strategies for expanding your podcast's reach and increasing subscriber numbers. Learn how to harness the power of topic research and keyword optimization to captivate the right audience. Discover the ins and outs of leveraging social media platforms and email marketing to amplify your message. Plus, Alexei will reveal his tips on utilizing short promotional clips and Google Ads to further boost your visibility. Whether you're a podcast novice or looking to refine your promotional tactics, this episode is packed with actionable insights to help you achieve your podcasting goals. Tune in and transform your approach to podcast promotion!
In this episode of Better Business Podcast, host Alexei sits down with Ben Jones, the mastermind behind Titan Marketer, to delve into the world of YouTube advertising. Ben shares invaluable insights into the winning aspects of the ad formats he employs, offering practical tips for business owners who have yet to tap into the potential of YouTube advertising. From his journey to the mentors who shaped his approach, including Andrew and Daryl Grant, this episode is a treasure trove of knowledge for anyone looking to elevate their advertising game. Tune in to learn how to leverage YouTube effectively and unlock new growth opportunities for your business.
In this episode of the Better Business podcast, join host Alexei as he delves into the dynamics shaping the business landscape in 2024. From emerging trends to unexpected challenges, Alexei explores what's impacting small businesses and why many are facing closures. Discover essential insights on staying ahead of the game as he uncovers the strategies and tactics needed to navigate the complexities of the year ahead. Don't miss this crucial discussion for actionable advice to safeguard your business and thrive amidst uncertainty.
In this enlightening episode of our podcast, host Alexei sits down with Merinda Smith, the esteemed business coach from RTO Mentor, renowned for her expertise in guiding Registered Training Organisations (RTOs) towards success. Together, they delve into the crucial role of business coaching in today’s ever-evolving landscape, highlighting the most pressing issues facing businesses as we move through 2024. Merinda shares her invaluable insights on the key problems that RTOs and similar organisations are currently grappling with, including innovative strategies for staffing and resource acquisition in a competitive market. Whether you're seeking to enhance your RTO's performance or looking for actionable tips on overcoming modern business challenges, this episode offers a treasure trove of advice, solutions, and foresight from one of the industry's leading figures. Tune in to discover how you can future-proof your organisation and thrive in 2024 and beyond.
In this insightful solo episode, Alexei takes you through the crucial process of regularly reviewing and updating your marketing strategy. The digital landscape is ever-evolving, with rapid changes in market dynamics, economic conditions, and competitor tactics. However, the most pivotal shifts occur in the buyer's journey, making it imperative for businesses to adapt swiftly to stay ahead. Alexei delves into the importance of being agile in your marketing approaches, leveraging real-world examples and actionable insights to guide you through reassessing your strategy. Whether you're a small business owner, a marketing professional, or someone curious about the digital marketing sphere, this episode is packed with valuable advice on staying relevant and competitive in an increasingly digital world. Join Alexei as he uncovers the key elements of a successful digital marketing strategy, emphasizing the need for continual adaptation and growth.
In this enlightening episode of the Better Business Podcast, host Alexei sits down with Reg Malhotra, the visionary behind Neuro Masters Academy, to delve into the transformative world of Neuro-Linguistic Programming (NLP). Reg shares practical NLP techniques tailored for small business owners, focusing on overcoming negativity, boosting sales, and fostering a positive mindset. Whether you're battling self-doubt or seeking innovative ways to engage with customers, this discussion unveils how NLP can revolutionize your approach to business and personal growth. Tune in to discover how to harness the power of NLP to elevate your small business above the competition.
This episode of the Better Business podcast features Sally A. Curtis, a wizard who turns abundant content into valuable assets. Sally shares her journey from being a seminar enthusiast to becoming a pioneer in content monetization, offering a done-for-you marketing service that specializes in transforming books and long-form content into engaging social media posts and more. Discover the secrets behind creating content that is not only easy to consume but also highly relevant, increasing visibility and value in the marketplace. Whether you're an author, coach, consultant, or small business owner, this podcast provides actionable insights on leveraging your wisdom to expand your reach, engage your audience, and significantly boost your business. Tune in to explore the nuances of content strategy, the power of consistency, and the transformative approach to use what you know to drive success and leave a lasting legacy.
In this episode, Alexei dives into the heart of International Women's Day, shedding light on the significance of awareness campaigns and their pivotal role in guiding our choices for meaningful presents. As we navigate the complexities of showing appreciation and support for the women in our lives, Alexei explores gift ideas that not only celebrate but also create memories. Whether you're looking for personal inspiration or seeking insights on how awareness campaigns can shape consumer behaviour, Alexei's expert perspective on marketing will help you find the right solutions at the right time.
In this enlightening episode of our podcast, host Alexei delves into the captivating world of Sharon Jurd, a renowned business coach who has carved a unique path in the industry through her innovative use of mindset changes, hypnotherapy, and Neuro-Linguistic Programming (NLP). Sharon shares her personal journey from the early stages of her career to becoming a sought-after mentor, revealing the challenges she faced and the victories she celebrated along the way. With a passion for helping business owners unlock their full potential, Sharon discusses her holistic approach to coaching, emphasizing the importance of aligning the mind for success. Listeners will gain insight into how mindset shifts can lead to profound changes in business and personal life, the transformative power of hypnotherapy, and the practical applications of NLP in overcoming obstacles. Whether you're a budding entrepreneur or a seasoned business owner, this episode promises to inspire and equip you with the tools to navigate your path to success with greater clarity and confidence. Join us for an inspiring conversation that bridges the gap between personal development and professional achievement.
Join Alexei in an enlightening conversation with Col Neate, a distinguished Business and Executive Coach, as they delve into the philosophies and strategies that drive success in the modern business landscape. In this episode, "Challenging the Status Quo with Purpose: Col Neate's Vision for Business Growth," Alexei uncovers the essence of Col’s approach to coaching and consulting, emphasizing the importance of profitable interactions and the power of experience through doing.With over 15 years of coaching and a rich background in operational startups and global improvement projects, Col brings a wealth of knowledge and a unique perspective on overcoming industry stereotypes that hinder growth and innovation. The discussion will explore how Col’s work has empowered individuals and businesses to break through personal and business-related barriers, fostering a mindset of continuous improvement and success.
In this enlightening episode, Alexei delves into the intricate world of headhunting with Richard Triggs, the mastermind behind Arete Executive. Richard, with years of expertise in the recruitment industry, shares his invaluable insights into the art and science of headhunting, emphasizing his speciality in sourcing top-tier talent for executive roles. Listeners will gain a deeper understanding of how headhunters operate, the strategies they employ to identify and attract the best candidates, and the pivotal role they play in shaping the leadership landscape of businesses. Whether you're an aspiring executive, a company looking to enhance your leadership team, or simply fascinated by the dynamics of professional recruitment, this podcast offers a rare glimpse into the high-stakes world of executive headhunting straight from one of the industry's most respected figures.
Phoebe's website - https://www.whitespacemarketing.com.au/In this podcast episode of Alexei's interview Phoebe Wright, the strategic design partner behind the scenes at Your Easy Web Solutions, and a visionary in the realms of branding, design, and social media marketing. With her roots in fine arts, Phoebe has seamlessly transitioned her creative prowess into the digital marketing space, setting new benchmarks for success along the way.Listen in as Phoebe shares her business journey, from exploring the traditional avenues of BNI business networking to crafting her own unique partner strategies that prioritize quality over quantity. Discover how her forward-thinking approach has not only revolutionized the way Your Easy Web Solutions engages with clients but also how it has led to unprecedented results for those they serve.Throughout the episode, Alexei and Phoebe delve deep into the essence of their partnership, revealing how reversing old processes and focusing on the quality of interactions has enhanced client satisfaction and loyalty. Phoebe's transparent approach to building relationships is a testament to her belief in honesty and clarity as the foundations of successful business engagements.#businessstrategy #businessbranding #whitespacemarketing
In this podcast episode, Alexei goes over some of the fundamental components of scaling a business. Many business owners rush to grow their businesses; however, without addressing things like positioning, pricing, staffing, and other parts of the business, business owners find themselves stressed and without the expected profit. Hopefully, the questions that Alexei asks will help you understand what to focus on to get your business to do better.#growingbusiness #scaling #questions
In the first episode of 2024, Alexei shares his goal-setting approach for the year. He shares his process of first setting leisure time and holidays and then all the business goals. Alexei also shares the focus of any business owner in terms of inspiration, motivation and direction. The aim of this episode is to help you identify the key milestones that you can look forward to and avoid burnout.
Contact Alexei about his coaching program via ak@alexei.com.auIn this episode, Alexei goes over the challenges of 2023 and the Christmas break. He shares some tips about getting clear on 2024 in terms of business and what to focus on.Alexei also discusses the signs of losing clarity in the whirlwind of running a business and provides practical strategies for regaining focus, including the reduction of multitasking and the critical evaluation of client relationships. Discover the power of surrounding yourself with the right people and how a moment of meditation can transform your mindset and set you on a path to prosperity.
In this insightful episode, we sit down with Tristan Wright, the visionary behind Evolve to Grow, a transformative coaching business. Tristan's unique journey is transitioning from a sportswear business specialising in bike and triathlon products to spearheading a coaching business. Our conversation delves deep into the core of his coaching philosophy: the critical role of fulfilment. Tristan shares how finding true fulfilment is more than just success—it's about commitment to change and growth, both personally and professionally. He opens up about the challenges, triumphs, and pivotal moments that shaped his approach, providing invaluable lessons for entrepreneurs and business leaders alike. Tune in to discover how you can leverage your passions to drive change and achieve a deeper sense of fulfilment in your business ventures.
Get in touch with Julie Mason - https://www.juliemason.com.au/Julie Mason is one of the best LinkedIn experts in Australia. This week, Alexei interviews Julie on LinkedIn strategies and particularly LinkedIn events as a strategy for B2B marketing.Alexei has known Julie for a long time, and over time, she has transitioned through a number of entrepreneurial ventures. For the last 15 years, though, she has been focusing on social media marketing, specialising in LinkedIn. Her expert knowledge of the platform and the strategies that it brings are very Impressive.Don't miss out on learning about from Julie or check out one of her webinars.
In this podcast episode, Alexei interviews Julie Parker, who is a business coach who helps grow dental practices. As a former dental practice owner, Julie understands both sides of the business and has developed a lot of courses to help with things like marketing, customer retention and much much more.Dental Practice Mastery - https://dentalbusinessmastery.com.au/Here is the link to her workshop - https://jpps-online.thinkific.com/courses/goals-achievement-workshop
Find out more about Jean-Luc - https://www.coachjeanluc.com/In this podcast episode, Alexei interviews Jean-Luc Boissonneault, an entrepreneur and business coach. Jean-Luc has been able to achieve work-life balance through a series of transformations as a business owner, entrepreneur and coach.Jean-Luc uses his proven framework to allow business owners to run businesses better, grow and achieve goals. His approach addresses multiple areas of the business as well as the business owner.
The podcast episode is where we explore the learnings from COVID-19 and the changes shaping the Australian economy and small businesses. In this dynamic podcast series, we'll embark on a journey to discover how the pandemic has transformed the way businesses operate and how they're charting a new course for success in these unprecedented times.
In this enlightening episode of "Black Friday Unboxed," we delve into the whirlwind world of Black Friday sales and their multifaceted impact on small businesses. From the bustling aisles to the digital storefronts, we explore the history, trends, and consumer psychology that drive this annual shopping extravaganza. We weigh the pros and cons for small businesses, dissecting the opportunities and challenges they face in competing with retail giants. Through engaging case studies, we celebrate successes and learn from setbacks, providing valuable insights for small business owners.
In this special podcast episode, Alexei goes over his experience getting on a Current Affair and what actually happened. This came absolutely out of nowhere and has now put YEWS on the national scale.Also, in this episode, Alexei goes over the Optus meltdown in more detail and the real problem behind Optus CEO Kelly Rosmarin.There is always a learning behind all these events for small businesses...#yews #currentaffair #optus #kellyrosmarin
In this podcast episode, Alexei goes over the story of YEWS (Your Easy Web Solutions) and its foundations. He shares key concepts behind the business and provides some tips for business owners based on his experience. As always, the Better Business podcast is full of references, ideas and tips to help you grow. Don't forget to subscribe to our podcast and share it.
Welcome to a new episode of the Better Business Podcast, where our host Alexei dives into the dynamic world of payment methods and their pivotal role in driving business growth and attracting more clients. In this episode, Alexei explores a range of modern payment solutions, from established players like Stripe and PayPal to emerging platforms like Airwallex, offering a comprehensive guide for businesses looking to expand their transaction capabilities.Whether you're just starting or looking to scale up, understanding these payment methods is crucial for meeting customer expectations and staying competitive. This episode is packed with expert insights, real-world examples, and actionable advice to help you navigate the ever-evolving payment landscape.Don't Miss Out: Subscribe to our channel for more insightful episodes on business innovation and growth strategies. Share this video with your network to spread the knowledge and help others in the business community!
In the latest episode of the Better Business Podcast, host Alexei delves into the recent Optus Network Meltdown, a critical event that left 10 million Australians without service, shaking the foundations of businesses nationwide. Alexei navigates through the complexities of the incident, providing an analysis of what happened and the immediate and far-reaching impacts on people. Alexei also compares this with the Facebook outage incident in 2021, how the impacts are very different, and what the aftermath of the event is.As business owners we need to learn from situations like these in order to not be overly dependent on a single provider when it comes to critical parts of our business
Join us on "The Branding Journey" as we explore the remarkable story of Luis Garotti from 292 Co, who transitioned from a family printing business to becoming a trailblazing expert in one-stop branding solutions and vehicle wrapping. Hosted by Alexei, this podcast delves deep into the world of branding and strategy, featuring a special interview with the one and only Lusi Garotti.In each episode, your host, Alexei, alongside the guest experts, share their wealth of knowledge and experience, guiding you through the intricacies of their speciality. Discover the sales and marketing lessons from true business owners who have mastered their craft.
Get PandaDoc - https://shorturl.at/huwIMJoin Alexei, as he delves into a pivotal element of the sales process: the power and potential of effective follow-up. In this solo episode, Alexei unravels the layers behind what makes follow-ups not just essential, but transformative in the realm of sales.Drawing from years of hands-on experience, he underscores how extending the window of opportunity through follow-up can significantly amplify sales results. Understand why many salespeople might be leaving a vast reservoir of potential untouched by prematurely ending their engagement with leads.Alexei not only shares compelling statistics and figures that drive home the significance of follow-up but also offers actionable strategies to do it right. Learn how to strike the perfect balance between persistence and courtesy, ensuring you resonate, not repel, potential clients.Whether you're embarking on your sales journey, refining your existing skills, or merely intrigued by the nuances of sales strategy, this episode promises a treasure trove of insights. Join Alexei and amplify your approach to sales by harnessing the power of the extended opportunity.
In this riveting episode, Alexei sits down with Cameron Haines, the visionary behind the innovative Mobile Body Scans business. They dive deep into how this technology is helping the personal trainer industry. Learn how personal trainers can leverage these scans to gain more clients, provide personalized training plans, and significantly improve retention. Cameron also shares the inspiration behind his venture and gives a sneak peek into what's next for this business. Whether you're a fitness professional or just someone interested in the future of health and wellness, this is one episode you won't want to miss!
Join Alexei in a captivating exploration where the principles of Jiu-Jitsu meet the intricacies of business. Learn how to effectively leverage resources, manage the overwhelming stress of decision-making, adapt processes in a rapidly changing environment, and position yourself rightly for optimal success. Drawing lessons from the mat to the boardroom, Alexei delves into strategies that not only grapple with challenges but also turn them into opportunities. Perfect for entrepreneurs, martial artists, and anyone eager to transform their business mindset, this podcast promises insights that are both profound and actionable.
Better Business Podcast dives deep into the transformative journey of Paul Farmer, who traded his corporate corner office for a mission to empower business owners worldwide. This podcast is a fusion of Paul's vast corporate wisdom and his passion for coaching, providing listeners with a unique perspective on growth. Each episode delves into the critical habits of successful business owners and demystifies the world of accounting, making it an accessible tool for propelling business growth. Whether you're an entrepreneur at the start of your journey or a seasoned business owner seeking fresh insights, join Paul as he shares actionable advice, captivating stories, and the secrets to sustainable success.The concept of the circle of trust explained by Paul is quite a versatile concept. This is something that business owners should look into to strengthen their business and the value that they offer.
Dive into the world of the infinite game with our host Alexei. We delve deep into Simon Sinek's transformative concept of finite vs. infinite games and explore what it means for today's small businesses. Alexei, with his wealth of experience in supporting startups and SMEs, sheds light on the perils of a finite mindset and the sustainable success achievable with an infinite one. From building trust within teams to seeing competitors as worthy rivals, this episode offers actionable insights on how small businesses can shift from short-term goals to long-term visions. Whether you're a business owner or someone fascinated by organizational dynamics, join us for an enlightening conversation on playing the infinite game.
Join us as we chronicle Alexei's captivating journey through the realm of business coaching. From initially navigating the challenging waters of entrepreneurship to rising as a seasoned executive, Alexei attributes much of his growth and success to the invaluable insights from his business coach. Learn how a mentor's outside perspective, strategic planning, and relentless motivation paved the way for Alexei's unparalleled achievements. Whether you're just starting out or at the pinnacle of your career, uncover the potential a business coach might unlock for you, as seen through Alexei's transformative experience.
Michael's website - https://www.referralmarketingguru.com.auThis week, Alexei is interviewing Michael Griffiths from Referral Marketing Guru. Michael specialises in helping businesses build strategic partnerships to generate referrals. This is a unique approach that uses businesses with common client goals and allows them to partner.In this podcast, Michael shares his strategic partnership framework. If you want to learn more about his approach, check out one of his monthly webinars.#strategicpartnerships #referrals #smallbusinesstips
In this podcast Alexei goes over Google Ads' main benefits and why it's still one of the best, if not the best, way to get new clients for small businesses in 2023.
Request free CRO Audit here - https://yews.com.au/conversion-rate-optimisation/In this episode, Alexei reviews conversion rate and simple ways to optimise it. Whether you are running a service-based website or an online store, these simple and practical tips will help you improve.Conversion rate optimisation (CRO) is a process of improving your website to match the customer journey. CRO is made up of copy and delivery, where both can have a big impact on the final outcome.#cro #customerjourney #conversionrate
In this podcast, Alexei goes over naming a business and provides tips on what to avoid. If you can connect your business name to a strategy, then it becomes a completely different ball game. Also, he shares some quick, easy wins for small businesses.Are you looking for quick wins for your business? In this podcast, Alexei shares some quick sales and marketing wins for small businesses. You will find this particularly useful if you run a trade business.
Join your host, Alexei Kouleshov, as he dives deep into the entrepreneurial world of Kevin Gammie. Once a HR consultant, Kevin courageously shifted gears and stepped into the role of a business coach, empowering others with the knowledge he gained over the years.Discover how he then launched Brisbane's largest Facebook group, 'Brisbane Small Business', creating a thriving community that encourages innovation, collaboration, and mutual growth. But that's not all, Kevin's journey didn't stop there.Our discussions also explore his latest venture: a successful e-commerce store, specifically catering to dog owners, by offering indestructible dog beds. From the initial ideation, overcoming challenges, to finally achieving success, learn about Kevin's inspiring and insightful journey.
Check out PandaDoc - bit.ly/478T5eHAre you struggling to close deals and win more business? Look no further as Alexei unravels the secrets behind creating powerful proposals that captivate your potential clients, leaving them eager to collaborate with you. Drawing parallels between the key elements of winning proposals and optimizing your website's performance, he sheds light on how these sections can be your key to success.Sections like "Why choose us" or "Case studies" are some of the elements that Alexei goes over. Whether you're an established entrepreneur, a sales professional, or a budding marketer, "Enhancing Sales and Marketing: Powerful Proposals with PandaDoc" will equip you with the knowledge and tools you need to enhance your proposal game and drive business growth.
Join us in this enlightening episode of our podcast as we delve deep into the world of artificial intelligence chatbots with Liziana Carter, a trailblazer in the Direct-to-Consumer (DTC) industry. Carter's journey from creating chatbots for her own businesses to founding a successful AI chatbot agency is nothing short of inspiring.In this conversation, we unbox the fascinating mechanics behind AI chatbots, explore their practical applications, and discuss the transformative role they play in the DTC industry. Liziana's unique approach to AI chatbot development has not only revolutionized her clients' sales strategies, but also significantly impacted the future trajectory of e-commerce.Carter shares her intriguing experiences, from the early 'Wild West' days of Messenger Marketing to her current success. We also dive into the technical and ethical considerations of AI chatbots, and discuss the future of automation and AI in reshaping online shopping experiences.Whether you're a brand manager looking for ways to enhance your DTC strategy, an aspiring AI enthusiast, or simply curious about the evolving tech landscape, this episode offers valuable insights. Don't miss the opportunity to hear from the woman who is pioneering a new wave of e-commerce innovation - tune in now to 'Unboxing AI Chatbots: A Discussion with Liziana Carter'.AI chatbots are a great extension to E-Commerce businesses. So if you run one, don't miss out.Liziana's contactswww - https://www.getgrowai.com/Linkedin - https://www.linkedin.com/in/liziana-carter/
In this podcast episode, Alexei talks about outsourcing. While this isn't a new concept, many businesses aren't using outsourced contractors to grow their business or simply free up their time. Alexei shares some tips on finding people, the geographical selection of his candidates and the kinds of tasks he delegates to outsource freelancers.Most business owners struggle with their time management and outsourcing is a great way to free up time.
In this podcast episode, Alexei discusses some tips to help enhance e-commerce businesses. The tips that Alexei is sharing are based on his own experience working with his clients and his own projects.Alexei goes over improving conversion rate optimization by addressing simple parts of the business that many ignore. These are simple things like adding a new client offer and enabling email marketing, as well as increasing transaction volumes by bundling products.Let me know what you think about these tips and if you have anyof your own to share.
In this enlightening episode, we sit down with Allan Dib, the bestselling author of "The 1-Page Marketing Plan". Dib reveals the inspiration behind his innovative approach to marketing, stripping away the complexities often associated with the field to bring you a plan that's not only simple but remarkably effective.Get ready to delve into the common pitfalls in business marketing, learn about the dynamic relationship between marketing and sales, and discover how businesses can adapt to the ever-evolving marketing landscape. We'll explore how Dib's concept has transformed businesses, from eager startups to seasoned companies, and hear some inspiring success stories straight from the man who's made it all possible.Whether you're a marketing novice or a seasoned entrepreneur, this episode offers invaluable insights into the world of simplified yet successful marketing. Don't miss Allan's words of wisdom on how to build a powerful marketing strategy, regardless of your business's size or industry. Tune in for a conversation that's sure to redefine the way you think about marketing!
Step into the world of sales mastery with our exclusive interview featuring Alex Shinder, a trailblazing expert who has dominated the sales industry for over a decade. Drawing inspiration from the iconic movie "The Wolf of Wall Street," Alex has honed his expertise in IT, SaaS, and technology sales, leveraging powerful concepts such as the renowned "gap selling" approach. In this captivating conversation, Alex shares his invaluable insights, strategies, and techniques that propelled him to the top of his game. Discover the secrets behind his phenomenal success, learn how to bridge the gap between customers' needs and solutions, and gain practical tips to excel in the ever-evolving world of sales. Join us for this captivating interview and unlock the door to sales mastery, guided by the wisdom of an esteemed industry expert.
In this episode of Better Business Podcast, we delve into the transformative power of CRM or Customer Relationship Management. Discover why CRMs are crucial in today's digital and customer-centric business landscape, and learn how they can enhance customer service, bolster relationships, increase sales, and much more. We also provide a detailed analysis of three popular CRM platforms - CapsuleCRM, Pipedrive, and HubSpot, outlining their key features, strengths, and weaknesses. Whether you're a small business owner, a start-up founder, or a seasoned entrepreneur, this episode is packed with insights to help you choose the right CRM tool for your business. Tune in to Better Business Podcast and stay ahead of the tech curve
In this solo episode, your host Alexei Kouleshov, a seasoned entrepreneur and sales coach, deep-dives into one of the most critical elements in the lifecycle of a startup: the Proof of Concept (PoC).Alexei outlines the importance of having proof of concept not in just what your business does but also the way you sell. Having proof of concept is the key before scaling your business and getting others involved in it.PoC runs across the four areas of the busienss which are marketing, sales, operations and accounting. It's important to have all the processes bulletproof before thinking about scaling.
Join us in this captivating episode as we delve into the entrepreneurial journey of the founders of The Lad Collective, an innovative Australian company transforming sleep with their specialized linen products. Check out their product here - https://www.theladcollective.com/We interview Ed Ovenden, one of the founders, to explore the genesis of their idea, the science behind their sleep-promoting linen, and the impact they've had on the market. The big purpose being their products is one of the key drivers behind their marketing and their success.We also go over their marketing strategy and some metrics behind their success. Their PR strategy and challenges they've had. The approach they are using, and the media they are investing in.Tune in for an insightful conversation and a chance to have your questions answered by the trailblazing founders. A true Australian business story that has captured so many hearts...
Join Alexei on this enlightening journey as we navigate the world of books, education, and personal growth, all to transform you into a more enlightened and successful entrepreneur. Tune in to "Enlightened Entrepreneurship" and unlock the secrets to harnessing the power of literature for business success.Alexei shares some of the books he recommends for business owners. Some of the books he recommends are an absolute must when it comes to sales, motivation and building a business.Enjoy another insightful episode of Better Business Podcast.
Join us for an extraordinary podcast episode that features Alexei interviewing Andrew and Daryl Grant, two remarkable marketing entrepreneurs who have not only achieved incredible success but have also undergone a profound entrepreneural transformation over the past 25 years. As mentors and close friends of our host, Alexei, they have contributed to his journey and played a pivotal role in shaping his mindset and approach to business. They've really helped to build the foundation for Alexei's digital marketing business and also were the key people behind some of the key pricipals Alexei now teaches his clients.Discover how their unwavering belief in the power of mindset has guided them through the ever-evolving marketing landscape, propelling them to extraordinary heights. Whether you're a seasoned marketer or just starting out on your entrepreneurial journey, this conversation will provide you with actionable tips and proven strategies to elevate your mindset and achieve marketing success.Don't miss this opportunity to learn from two visionary mentors and gain a deeper understanding of how mindset shapes entrepreneurial triumphs. Join us as we unravel the secrets to mastering the entrepreneur mindset with Andrew and Daryl Grant.
Join Alexei for another episode of the Better Business podcast. This week we focus on seasonality in small business marketing. Has April been a quiet month? Here are some of the reasons why...We explore what factors impact your marketing regarding seasonality and how to plan for seasonal events to get ahead of the competition.
In this episode of Entrepreneurial Insights, we sit down with Darren Stephens - author, entrepreneur, and the mastermind behind the Men are from Mars Women are from Venus book. Darren shares his entrepreneurial journey, including his successes, tips, and lessons learned along the way. He offers practical tips and advice for business owners based on his experience, including the importance of prioritizing customer experience, staying adaptable, and building a strong team. Darren also discusses his work on the Men are from Mars Women are from Venus book and how it has impacted his career and the world of entrepreneurship. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode offers valuable insights and inspiration to help you succeed in your business ventures. Join us for Entrepreneurial Insights with Darren Stephens on Succeeding in Business with Men are from Mars Women are from Venus.
This week we explore the art of persuasive marketing and sales strategies. Join us as we dive into the latest tactics and techniques for crafting compelling marketing messages that resonate with your target audience and drive results. We cover the ACUA principle developed by Alexei. This is a concept that allows small businesses to create better marketing messages, web copy and, subsequently, sales processes.Whether you're a small business owner, entrepreneur, or marketing professional, you'll find valuable tips and strategies to help you perfect your marketing communication and boost your sales performance. Tune in to learn how to master the art of persuasion and take your marketing efforts to the next level.
In this episode, we sit down with Phil McGann, a financial planning expert and founder of Claritude Financial Planning, to discuss the current economic environment. We cover the factors impacting the economy, such as global events and trends, and how they affect personal finances. Phil shares his expert strategies for navigating the changing economic landscape, including the importance of diversification and risk management in financial planning. We also delve into Phil's predictions for the economy's future and provide insights on how individuals can prepare themselves financially. Tune in to gain valuable insights from an experienced financial planner and make sense of today's complex economic environment.
In this episode, we focus on the critical role of effective communication in sales. We'' touch on the three essential parts of the process, which are connection, conversation, and conversion.We'll also discuss the importance of active listening and how to ask the right questions to uncover your prospects' pain points and needs. We'll explore how to tailor your communication style to different personalities and decision-making styles and share strategies for building trust and credibility through your messaging.Whether you're a sales professional looking to improve your communication skills or a business owner trying to build more effective messaging, this episode will provide actionable insights and advice to help you succeed. Tune in to learn how to communicate more effectively and drive revenue growth for your business.
In this episode of Real Estate Mavericks, we sit down with Remy Durieux, a real estate agent who has made a name for himself by doing things differently. Remy's unique approach to real estate has helped him stand out in a crowded industry and has resulted in numerous success stories for his clients. In this interview, Remy shares his insights on what it takes to differentiate oneself in the real estate industry, the challenges he's faced, and the importance of adapting to changing markets and customer needs. We also discuss the future of the real estate industry and what innovations we can expect to see in the years to come. If you're an aspiring real estate agent looking for advice on how to stand out, or just someone interested in the future of the real estate, this is an episode you won't want to miss.
In this podcast, we explore the relationship between fitness, time management, and uninterrupted work intervals in the workplace. We discuss the importance of maintaining physical fitness and the positive impact it can have on productivity and job satisfaction. We also share strategies for effective time management and working in uninterrupted intervals to maximize productivity and reduce stress. Our goal is to help listeners unlock their peak performance at work by incorporating fitness, time management, and uninterrupted work intervals into their daily routines.
In this podcast, we'll dive into the world of email marketing and explore the best practices for building a high-quality email list and creating effective follow-up email sequences. We'll discuss the importance of creating an attractive name and email capture to entice people to sign up, as well as explore the various tactics for growing your list, such as lead magnets and social media promotions. Additionally, we'll cover the essential elements of effective follow-up emails, including timing, messaging, and personalization. Whether you're a seasoned email marketer or just getting started, this podcast will provide you with valuable insights and actionable tips to help you succeed in your email marketing campaigns.
In this episode, Alexei interviews Karl Schwantes, an expert in online reputation management and the owner of a successful diamond business Xennon Diamonds. With the onset of the COVID-19 pandemic, Karl leveraged his knowledge and experience to start an online reputation management business, helping individuals and businesses navigate the challenges of the digital world.During our conversation, we explore Karl's journey from running a brick-and-mortar business to building an online presence, and how he used his knowledge of reputation management to pivot his business during a time of crisis. We discuss the importance of maintaining a positive online reputation, especially in the wake of the pandemic, and the potential risks of negative feedback in the digital realm.Karl shares his insights on how to manage and improve your online reputation, the steps you can take to proactively monitor your digital footprint, and the strategies you can use to handle negative reviews and feedback. Whether you're a business owner or an individual looking to protect your personal brand, this episode provides valuable insights and actionable tips for building a strong and positive online reputation. Tune in to learn from Karl's expertise and discover how you can take control of your digital presence.
In this podcast episode, Alexei discusses the importance of mental health in business. Being in business can be particularly challenging due to a lack of support, understanding and generally loneliness.Alexei also goes over his business, Your Easy Web Solutions, and how that's come about. Many business owners may relate to his journey and challenges.#mentalhealth #family #4fs
This week Alexei interviews Daniel from Securelux, a business that quadrupled and became the number seller 1 Crimsafe in South East Queensland. Daniel shares his approach, systems and challenges working in a family business.Check out and subscribe to my YouTube channel - https://www.youtube.com/@betterbusinessthatworks/videosIf you run a family business or have inherited one, this episode will give you some good ideas to take it to another level.Like my content? Connect and follow me on:Facebook: @kouleshovalexeiTwitter: @alexeikouleshovLinkedin: @alexeikouleshov
Are you on a tight budget or looking for ways to market your business without spending? This episode of the Better Business Podcast covers strategic partnerships to build your business. Learn where you can find potential partners and how you can easily reach them in a systematic way.Check out and subscribe to my YouTube channel - https://www.youtube.com/@betterbusinessthatworks/videosWhile partnering with other businesses isn't new, many companies have pushed this form of marketing back due to COVID and the inability to meet with people face to face.Like my content? Connect and follow me on:Facebook: @kouleshovalexeiTwitter: @alexeikouleshovLinkedin: @alexeikouleshov
Better Business Podcast by Alexei Kouleshov. In this episode, Alexei interviews Andrew Carter from Global Publishing Group. This is a publishing agency that specialises in creating bestseller books for entrepreneurs. Because of this, they have the highest percentage of bestsellers compared to other publishers.Check out and subscribe to my YouTube channel - https://www.youtube.com/@betterbusinessthatworks/videosGetting your business to stand out from the competition is a serious challenge. Many businesses go stagnant simply because they keep working in the same market segment and fail to pick up better-quality customers or diversify their income streams. Using a book as a point of authority is a proven way to get expert positioning in your market.Like my content? Connect and follow me on:Facebook: @kouleshovalexeiTwitter: @alexeikouleshovLinkedin: @alexeikouleshov
Better Business Podcast by Alexei Kouleshov. Alexei discusses having an exit strategy for a business. This may even end up being something that you may not have even thought of.Check out and subscribe to my YouTube channel - https://www.youtube.com/@betterbusinessthatworks/videosMany business owners fail when it comes to having an exit strategy. This often results in business stagnation as business owners reach a certain point and are unsure how to develop their business further.What is your business exit strategy? If you've not thought about it, perhaps now could be a good time...Like my content? Connect and follow me on:Facebook: @kouleshovalexeiTwitter: @alexeikouleshovLinkedin: @alexeikouleshov
Better Business Podcast by Alexei Kouleshov. This is the first episode where Alexei discusses the Better Business Podcast and why he decided to start it.Check out and subscribe to my YouTube channel - https://www.youtube.com/@betterbusinessthatworks/videosThe idea behind this podcast is not to reinvent the wheel but to create relevant content for busy business owners. The format of this podcast is short and straight to the point. Future episodes of this podcast will feature interviews with industry experts, book reviews and business trends that business owners need to be aware of.Alexei Kouleshov is an entrepreneur, author, business advisor, sales and marketing coach, digital marketing agency owner and a father of three children.Like my content? Connect and follow me on:Facebook: @kouleshovalexeiTwitter: @alexeikouleshovLinkedin: @alexeikouleshov
Better Business Podcast by Alexei Kouleshov. In this episode, Alexei interviews Greg Smith, who runs Send Handwritten, an outside-the-box way of marketing for businesses that are targeting other businesses (B2B).Check out and subscribe to my YouTube channel - https://www.youtube.com/@betterbusinessthatworks/videosBusiness-to-business marketing can be particularly tough. This is mainly because the target audience is usually idle and simply busy. Getting the message through to them requires thinking outside the box and often needs creativity. This is why sending handwritten postcards actually works. Firstly, hardly anyone does this. Secondly, the message looks very personal and genuine. Finally, having a strategy from this exercise really gets the attention.Like my content? Connect and follow me on:Facebook: @kouleshovalexeiTwitter: @alexeikouleshovLinkedin: @alexeikouleshov
In this episode Alexei is interviewing Adam Barbaro who specialises in video content creation for small businesses. Youtube, TikTok and other topics covered that might be of interest to anyone wanting to market online.
In this podcast, I interview Lachlan Harburg from Autohouse Storage - https://autohousestorage.com.au about his business and how its evolved in recent times. We touch on the issues with international travel, misunderstanding of the car storage concept by the public and COVID-19 impact.
Glen from Zen Roofing is sharing his business story and how his business is different from his competitors when it comes to sales and marketing. Glen is a current client of Your Easy Web Solutions and has been for over 8 years. Zen Roofing offers metal roofing services to clients across Brisbane and has been growing rapidly over the last number of years.
In this podcast, I am interviewing Brad Bell who is a financial adviser and risk specialist. You can get in touch with Brad via http://www.bbellfinancial.com.au. Brad's speciality is helping individuals have the right setup in terms of life insurance, TPD, Income protection, superannuation setup etc.
This episode isn't our typical one, it's dedicated to the recent passing of a friend whose life insurance was unfortunately cancelled. The motivation behind this is to provide general advice and awareness about the importance of products like life insurance and other related products and how they can be set up for employees and the self-employed.
If you have any questions, please get in touch or comment below
lifeinsurance #incomeprotection #awareness #superannution
Daniel Roberts runs a family business called Securelux. This is a family business that specialises in security screens (mainly Crimsafe product), shutters and related products. This business has been going through some interesting changes in the times of the coronavirus.
I think that many business owners will learn from this interview. I've been wanting to interview Danie for quite some time now. As our client, I admire how he has been growing his business by a number of different strategies and onboarding of various systems. Securelux has been able to onboard systems like Stripe (to speed up their payments), CRM (to keep their customer leads and sales info) and custom project management tools for job tracking.
In this podcast, Alexei from YEWS is interviewing Zac Daunt Tenasu. Zac specialises in digital marketing strategy for businesses to help them get the best possible results. This is particularly important in the times on COVID-19 pandemic. Get in touch with Zac via https://www.linkedin.com/in/zacdaunt Follow us on Facebook: https://facebook.com/YourEasyWebSolutions/ Website: https://yews.com.au Blog Posts: https://yews.com.au/blog
Marketing Evolution podcast/webinar series with Michael Dransfield from Burgundy Bespoke Jewellers. A business that has transitioned from a classic business model into a remote business setup and is now evolving it's sales processes using online consultations. Learn more about them here http://burgundybespokejewellers.com.au/
Marketing Evolution Podcasts is aimed at helping businesses that are going through business model changes or adapting to the coronavirus situation. The idea is to help business owners take their current processes and streamline them using the technologies available.
Learn more about Alexei and what YEWS does at https://yews.com.au
In this podcast, I am interviewing one of Australia's leading social media experts Scott Mackenroth from Click Media Solutions. Scott and his team focus on results-driven campaigns for a number of industries such as e-commerce, automotive and others. I like Scott's approach as he is very entrepreneurial and is willing to share his expertise. Enjoy! To learn more visit our blog at https://yews.com.au/blog
The Winning Small Business Marketing Framework by Your Easy Web Solutions. Marketing Evolution Podcast covering the fundamentals of launching new business avenues and marketing campaigns. Visit our website to learn more https://yews.com.au
Marketing Evolution Podcast by Alexei Kouleshov with Daniel Henderson. Dan is a business coach who specialises in helping personal trainers succeed in their business. As a gym owner himself, he is able to provide some insights on the current situation and evolution of the industry. To find out more, visit our blog https://yews.com.au
Marketing Evolution Podcast is a series of interviews with coaches, business owners and influencers who are either going through an evolution of their business right now or are helping businesses through it. We live in an interesting time when technology can really make or break for business. Much of it has been ignored as many people are used to their "comfort" zone or way to run their business. Well with the recent events things need to change and change fast... Find out more by visiting our blog https://yews.com.au/blog