Monetising Knowledge: Recent Episodes

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Simon Dell, Digital Marketer and Managing Director at simondell.com shares the four stage process he uses when planning to market a client's product. We talk about the process involved in determining where the marketing budget is best spent and considerations to make before you decide on your marketing approach.In this episode we cover:* The importance of a marketing budget to drive product sales * Ways to hone in on your target market * How your market receives information in varying ways & how to use it to your advantage * How to determine the marketing approach to have the best return on investment * Identification of ways to generate business - simple & complex * Availability of free tools like Google Analytics and it's application * The danger of selecting one advertising channel * How to track marketing campaign effectiveness * The three areas of marketing Simon recommends businesses cover * Buyer cycles and why you need to know yours * The most commonly overlooked marketing opportunity in business * A useful approach to identify why people have bought from your competitors * The importance of contingency methods in customer touch points * An example of on-boarding processes that drive increased lead conversions * The key area that the majority of businesses overlook that can drive significant future business; and * The most powerful question you can ask your customers.

Links mentioned in the podcastMonetising Knowledge Community FacebookFind Simon Dell's Agency WebsiteFollow Simon on LinkedInFind Simon Dell on Twitter

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Lindsay Kirsch, an Online Course Creation Specialist, joins us in this episode as we talk about creating online courses for your business. She has been in the learning and development space for 12 years working with big brands like Johnson & Johnson, AT&T, the University of Phoenix and the University of Buffalo.In this episode we cover:* The story of how Lindsay came to work in this space. * The role that instruction performance technology plays in course creation. * The important elements that help create an effective course. * How to deliver and launch your course in the best way possible. * Ways to gauge the effectiveness of your course. * The dangers on the proliferation of online courses. * Ideas on how book authors can launch courses. * Pricing and payment strategies you should practice.

Links mentioned in the podcastLindsay Kirsch LinkedInMonetising Knowledge Community Facebook

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If you are a business owner wanting to increase your sales or to have your messaging cut through the noise on social media, I encourage you to listen to this episode with Anthony English. Anthony gives us examples that we consider standard or boring and shows us how to differentiate ourselves and intrigue people. Whatever career or business you have, this will definitely make a big impact and get you the right clients with the right strategy.In this episode we cover:* The story of how Anthony started coaching people on tech sales communication. * Methods for introducing your business, career, or product through a unique elevator pitch. * Real examples of standard business pitches and how to improve yours to make it stand out and be remembered. * How and why talking to people who will never be your clients will lead you to getting your ideal clients. * Anthony’s methodology and the top 3 things he focuses on when helping clients. * How to handle sales conversations with potential clients.

Links:Anthony English LinkedInAnthony English WebsiteArticle on The Taxidermist

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In this episode, Adam Franklin, co-founder of Web Marketing that Works, shares with us how they help clients build trust by identifying and integrating 3 important pillars in business.In this episode we cover:* Adam shares their company’s marketing strategy * How their company evolved from being a digital marketing agency to becoming an education-based company specialising in high-trust, relationship-based businesses * The 3 pillars they use for clients and how it helps bring in high ticket sales * The importance of knowing where to post your content to engage and reach your clients * The types of content and formats you need to use in your posts to attract clients * Identify and learn how to distribute and package your assets * How to effectively use the primary business tool that allows you to interact with clients

Links mentioned in the podcastBluewire Media WebsiteAdam Franklin LinkedIn

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In this episode Stevie Dillon, Director of Stevie Says Social, talks to us about the use of social media for service-based businesses. Stevie shares her ideas about turning advertisements into converted customers and the 4 areas that businesses need to consider to do this effectively. In this episode we cover:* The story of how Stevie transitioned from being a lawyer to her business of social media marketing * How digital marketing targets your specific market * The reason why businesses need appealing and valuable content * 4 areas to consider in a business’ framework for unpacking their marketing approach * The importance of personal versus business branding * Why businesses need to identify their current and ideal clients * Stevie does a marketing case study * Key tips to make your business stand out

Links mentioned in the podcastStevie Says Social WebsiteStevie Says Social InstagramDownload the 59 Methods to Monetize Your Knowledge

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In this episode, I talk to Chris Davis, the Director of Education of Active Campaign. Active Campaign is an email marketing automation software. Regardless of what software you use, tune in to this episode because Chris explains the 5 essential marketing automation must-haves.In this episode we cover:* A normal day for Chris and a peek at his job for Active Campaign * What is email marketing automation and why do businesses need it? * How automation enhances the human touch in your business * The impact of social media on transactions online * The importance of personalization * Explanation of essential data points that every business should be looking at: traffic to your website, conversion rates, email performance, and close rate * How to keep people engaged * Why service-based businesses are the best businesses to automate * The foundational piece of success in automation: clarifying processes * Discussion on the three steps to building an automation: start, action, stop * Tags, segmentation and how they work * Explanations and examples on the 5 Essential automations: immediate response, nurture, plan z automation, onboarding, engagement automations

Links mentioned in the podcastChris Davis LinkedInDownload the 59 Methods to Monetize Your KnowledgeActive Campaign Website

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In this episode, I talk to Angela Henderson, owner of Finlee + Me and Angela Henderson Consulting. Finlee and me has had great success in the online e-commerce space with her prolific and highly structured content marketing strategy. She has had partnerships with big brands such as Netflix and knows what it really takes to build a strong brand with a good foundationIn this episode we cover:* Rundown of her success with Finley and me and how it started * Networking with businesses in the same industry as well as with businesses from different industries * Having a strategy for getting partnerships * How personal stuff resonates more with people * Angela working with the niche area of business start-ups * Identifying ideal clients and tailoring content around it * The importance of websites and how you make it work for and speak to your audience * Google analytics * Growing your email list * The importance of human connection in your business * The need for SEO to be found organically * An example of how a website and SEO worked for one of Angela’s clients * Key to retaining clients * How outsourcing can help you and your business

Links mentioned in the podcastAngela Henderson Consulting WebsiteFinlee + MeAustralian Business Collaborative Facebook GroupBusiness & Life Conversations Podcast

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In this episode I talk to Ale Wiecek, founder of SqrOne and a Customer Experience Design Consultant and Design Thinking Specialist.We talk about design thinking - the 5-stage process, implementing it in your business, and the do’s and don’ts of the approach. It allows businesses to create new products, services, and/or optimize their current offering.In this episode:* Ale’s work history and how she came to develop her own consulting firm * The case of businesses not being as customer-centric as they think * Process of design thinking and its importance for developing products and services * Explanations and examples of the 5 Stages * 1st stage: Empathy - understanding the customers, the 5 whys, conducting interviews or observations, identifying the characteristics of your market * 2nd stage: Define - looking at the data you’ve collected * 3rd Stage: Ideation - potential phase to solve problems, the importance of the mash-up idea by Ideo and some concrete examples to learn from, brainstorming with your team * 4th Stage: Prototype - prototyping your product, the different types of prototypes * 5th Stage: Testing - showing your client the product and getting feedback * The length of the design thinking process from start to finish * The Design Sprint Methodology by Jake Knapp * Power of getting someone external to do this process for your business

Links mentioned in the podcastAle Wiecek LinkedInSqrOneSqrOne InstagramIdeo Mash UpThe Design Sprint Methodology by Jake Knapp59 Methods to Monetise your Knowledge Downloadable

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In this episode, I talk to Peter Burgess who helps small to medium-sized enterprises systemise and automate their businesses.Peter is the founder of Olivitek Software who specialise in custom software development, technical consultancy and data consultancy (BI and data visualization). As a software developer, Peter works out if businesses need a software solution built for them of if they could use an off-the-shelf product to meet their needs.In this episode:● The story of how Peter came into the software development business● His first tech gig at Nokia and how they worked on software● His journey from IBM to building his own company in Australia● Application or Solution Right Mapping and Roadmapping - Peter’s processes in creating software for his clients● Common off-the-shelves solutions that can be used and make an impact for marketing, sales, and schedules● Situations where custom systems and integrations may be needed● Systems and how they help you see information and statistics that can create dashboards to help you see data quickly● Why feedback from the market is important● Peter’s examples of changes and impacts in businesses because of the Roadmapping process● The benefits of Roadmapping● The importance of understanding the business motivation for a project● Return on Investments and timeframes to achieve it.Links mentioned in the podcastPeter Burgess on LinkedInOlivitek Software

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In this episode, I talk to Dr. Anthony Metivier, book author and ambassador for Thinkific. We talk about marketing products effectively including his own product the Magnetic Memory Method.In this episode we cover:* Experience and knowledge in leveraging IP where he has created an ecosystem that has helped a lot of people * How he stumbled upon memory teaching * The story and catalyst of how he started this kind of teaching * Explanation of how direct response marketing works * Books and social accounts as a passage that is pointing to a central hub and funnel * How he tracks communications to know what people have and haven’t done * The particular structure he uses for his emails and content * Dual Path Readership * Facebook vs. YouTube * Aware and unaware market * How he uses YouTube and creates engagement for his videos * Discussing selling pitches in videos * How to know how much free stuff to give * Why you want your competition to pay attention to you * Proprietary language used by Dr. Anthony

Links mentioned in the podcast* LinkedIn * Website * Branding You Academy

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In this episode, I talk to Sally Eberhardt, author of the book Pain-free Networking for Introverts. We talk about pitching and long-term benefits of networking.In this episode we cover:* Sally’s background and what made her decide to write a book about networking for introverts * Sally’s personal daunting feeling and dread of networking as an introvert * Key things for people both introverts and non-introverts about networking * Determining the right opportunities and events for networking * Networking by developing relationships * How to deal with people monopolizing your time during networking * Managing expectations during a networking function * Networking is about giving * The importance of having an elevator pitch and Sally’s own pitch * Tips to remember about setting yourself up before a networking event * Following up and keeping in touch * 3Rs - Recognize, Remember, Reward

Links mentioned in the podcast* Facebook * LinkedIn * Website * Twitter * Instagram

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In this episode, I interview James Rose, an engineer who brings ideas to life. We talk about how he successfully created 2 products that went into market, his new business Content Snare, and his experiences.In this episode we cover:* The story of Silver Siphon, how it came to be from idea to selling it to an investment firm in Silicon Valley * The process of selling and investment * His 2nd business, Content Snare, and the services it offers * How the business and its services evolved * The launch of Content Snare and how it started * Grow Your Web Design Business Community * The growth of the business and building their email list * How SEO helped their business * The challenges they encountered in spreading the word about Content Snare * How they plan and their roadmap * Tips on pricing products

Links mentioned in the podcast* Content Snare Blog * Jimmy Rose Personal Blog * LinkedIn - Jimmy Rose * Grow Your Web Design Business Facebook Group * Podcast - Agency Highway

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In this episode I interview Georgia Thomas, author of The Small Business Legal Toolkit, and we talk about protecting your business’ products and services.In this episode we cover:* Georgia's services for small businesses with a special focus on Intellectual Property * Coaches trademarking their product and program names and copywriting content * Testing where value lies before trademarking your program and identifying the level of protection you need * How trademarking classifications work and its cost * Georgia’s Legal Mapping Strategy Sessions for business owners and what it covers * Georgia’s book and her experience with businesses who have availed her services beyond the startup phase * The importance of Intellectual Property, licensing and how it works * Building an Asset bank and its use * Misconceptions about trademarks - its purpose, what they are and aren’t * How international trademarks work * Issues with tagging for key names or key terms with trademarks * Working with a lawyer you can connect with and who understands how your business runs

LinksWIPOIP AustraliaLinkedIn - Georgia Thomas Legal ToolkitLegal HQThe Small Business Legal Toolkit

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In this episode, I interview Carrie Gurr, Director at Taipan Group Ltd.
Taipan Group Ltd. provides advice and develops strategies to asses and mitigate cybersecurity risks to an organisationIn this episode, we tackle the following:
What is the GDPR or General Data Protection Regulation in the EU * Ef*fect of the GDPR to business owners in Australia * How to Minimize risk in data capturing for retailers and online business owners * Kinds and amount of data covered * Requiring and clearing consent from clients on the use of collected information * Different approaches to locating and dealing with your clients covered by the GDPR * Understanding the risk of a breach in your database * Principles of best practice in managing your data * The risks and consequences for businesses when they are breached * How creating risk profiles and performing end-to-end business data analysis can help identify and mitigate the risks of the business * Paid solutions and softwares storing customer data - are they safer? * Securing data through people, process, and technology * How prevention is better than cure when managing data solutions * Services offered by the Taipan Group in securing and protecting the data of their clients * What small businesses can do to secure and protect their data * Sharing ownership of the data within the organization * Australian compliance laws in data privacy like The Privacy Act of Australia and others * Looking at compliance as a best practice in handling information, managing data, and being a security-aware organization * Guide for businesses in budgeting for information security * Online payment processing websites like Stripe, Square, etc. - are they more protected than independent payment processing? * Checklist for business owners - 8 steps towards checking your compliance to GDPR

Links mentioned in the podcastLinked In - Carrie Gurr
Website - Taipan Group

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In today’s solo episode, I will walk you through the exact process I use to help my clients shape their online course, get resources up and online and ready for sale and distribution in 12 weeks.In this episode, we tackle the following* The exact steps that I go through when helping a client and how taking action help in the process * The importance of creating and making your sales page connect with the needs of your clients * The need for being clear and concise about identifying the outcome, who, what, and why’s of your course and how it can help you prepare the script to produce your content * Connecting with your viewers by tackling the issues/problems that affect them and presenting your solutions using their language * The advantage of enumerating your audience’s obstacles and giving concrete examples of the benefits they enjoyed from getting your course * The power of testimonials - why you need them and what you can do to improve them * An in-depth discussion on all other items to include in your sales page and how it helps the audience decide to purchase your course * How organizing the people involved in the production of your videos and having them strictly follow timeframes contribute to the success of the launch * Identifying the programs, software, services, and resources you’ll need * Why you need to invest in your output and enlist the services of professionals * Discussion on how to build your modules and identify gaps in the process * How to make and what to include in your sales video * Tips in preparing for the filming of your content * How to get leads and convert them to sales through an email series * What to do, review, re-check, test and correct before you launch the product * Why you need another person’s criticisms and thoughts on your content before you release it * The importance of sticking to a timeline.

Links mentioned in the podcastTemiEmailmel@course9.com

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In this episode I talk with Jacob Aldridge from businessDEPOT about how he is helping small business owners to identify and develop products from their IP.

Over the past 12 years, more than 300 active growth businesses in Australia, the UK, and Asia-Pacific have worked with Jacob in his role as an international Business Coach, Partner and Advisor.

As Director of Advisory at businessDEPOT, Jacob is working one-on-one with SME businesses and directors, while also leading the development of the Strategic Advisory services across Workshops, Group Programs, and Online business guidance.

In this episode we cover:* How professional service-based business can use technology to convert time and their knowledge into tools and products to grow and scale their offerings. * The time for money trap business owners fall into. * How Brandonian has used their owner's IP as a way to train up their staff and develop a diagnostic tool as pre-qualifying lead generator. * Recognizing how valuable your knowledge and expertise is as IP that can be used to grow and scale your business. * The process of creating and documenting your IP. * How Business Depot's new niche Real Estate Principal business coaching product Real Reach came about and the challenges faced in launching a collaborative based online training program. * The importance of ensuring there is a market for your product before create anything. * Why getting an external perspective is so important when trying to identify and monetise your IP. * The process of Blackboard Fridays, Business Depot's weekly content marketing activity and how they repurpose that content across multiple platforms.

Links mentioned in the podcastBusiness DepotTyson Cobb interviewBlackboard FridaysBrandonian

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In this episode we are joined by Dr Emily Verstege about the untapped area of online diagnostics and quizzes for monetizing your knowledge and building a thought leader status.In this interview we cover:* How she teaches influencers, experts, thought leaders to build diagnostic surveys to help build their profile * How diagnostic tools can help to create warm leads and increase your conversion rates * Using diagnostic tools on your website as a lead magnet * Shaping content and teachings to deliver relevant treatments and outcomes * How the power of personalised content can help gain great traction for prospects * Why you need to reverse engineer when building your diagnostic tool * How a family tragedy lead her to change your career * How the New York Times used a reader survey to get the most clicked on article in that year * How a bespoke marketing diagnostic tool has helped a personal branding expert to grow the speaking side of her business and how she uses that to customise her keynotes * Using a diagnostic tool to drive website traffic, captures leads, engagement on social media and be the connecting link between your offline and online marketing * Using a diagnostic tool to segment your database and identify areas for new products * How to utilise the information gathered from a diagnostic tool to create a leveraged position and in turn assist in authoring a book * Measuring the return on investment on a creating a diagnostic tool

Links mentioned in the podcast* Dr Emily Verstege * Monetising Knowledge Podcast Facebook Group * Monetising Knowledge * Course9

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In this episode I interview independent book publisher, author and illustrator Dyan Burgess. Dyan has self-published a whopping 2 million words and currently produces a book per month.In this episode we cover:* Why you should look at publishing your own books * Her journey to publishing her first book which then lead to her and her husband publishing over 100 children and business books * Some of the downfalls to consider when using a traditional book publisher * The connection that a physical book can still make with your audience * Idea generation for books and publications * How the initial focus of supporting and listening to existing clients helped to create a blog and then books for her husband Matthew's law practice * How she manages to publish one book a month and how Bake a Business Book came about * Common obstacles that hold people back from publishing * Frameworks of putting your knowledge into a book format * How a book can help you to refocus and move forward in your business and career * The importance of knowing your why for writing a book * How to use links and QCodes in your book to connect with the audience and remain relevant * Opportunities that can arise from being a published author and the impact it can have on your personal brand awareness * The importance of getting feedback on book ideas and seeing how others use your content for new book and product ideas * Tips for marketing and leveraging your book * The power of webinars in book marketing and idea generation.

Links mentioned in the podcast* Creating a book in less than 60 minutes * Dyan Burgess website

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In this episode, our guest is LinkedIn expert, Adam Houlahan from Web Traffic that Works where he helps people build personal and business brands.In this episode we cover:* Advantages of building a personal brand on LinkedIn for Business-Business & Business-Consumer marketing * The things you shouldn't do on LinkedIn * How to make good, valuable connections * How to build influence and position yourself on LinkedIn * The different types of content for the publishing platform and status updates * LinkedIn native video * Example of someone who uses LinkedIn really well * Engagement bait * Advertising on LinkedIn * Some quick tips to leverage your profile.

Links mentioned in the podcastWeb Traffic that WorksAdam on LinkedInFree LinkedIn course

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In this episode, I interview Jay Fiset the Creator of Masterminds to Millions program that helps people to launch, fill and run successful masterminds. In this episode we cover:
* Why you need to be in a mastermind as well as leading a mastermind * The three things you need to consider when choosing a mastermind * When to measure ROI from a mastermind you are part of * How to approach a mastermind you want to be a part of * Knowing when you are ready to lead your own mastermind * Influence, celebrity and access – the ingredients of when you need to consider leading your mastermind * Promise, position, structure and price – the key components of establishing a successful mastermind * The two reasons why masterminds don't have successful launches * The ideal number of face-to-face interactions to create intimacy within your mastermind * The concept of a Commitment Day in the start of your mastermind * Setting parameters and frameworks for your mastermind * The three components that you need to run a long-term successful mastermind * The problem of too much content * Qualifying potential members for your mastermind * The Beta model conversation

Links mentioned in the podcast
* Mastermind to Millions

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On another solo episode this week. I suggest five things you can be doing to make the most of this quieter time to set it up your business for a prosperous year ahead.In this episode I cover:* Looking at new ways to build your email list * Why just a ‘newsletter’ doesn’t cut it anymore * Creating a valuable exchange for your opt-in * Avoiding barriers and making it easy for people to subscribe to your list * Creating short form opt-ins that are designed to solve a problem for your customer * Using this down-time in your business to connect with your existing clientele * Appealing to two different client bases.

Register for our upcoming free interactive online training The 7-step method to motivate prospects to choose YOU over your competition hereLinks mentioned in the podcast Free Webinar: The 7-step method to motivate prospects to choose YOU over your competition* * Course9

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In this solo episode I talk about a subject that I am passionate about and that is helping people to identify whether an online course is right for their business.In this episode I cover:
* Why an online course isn’t right for everyone * The importance of a good sales page when selling your course * Why an online course isn’t the best option if you are starting out and wanting to build credibility * Why a course is a good product offering for those that aren’t yet your ideal client * Using an online course to free up time and teach on a greater scale * Creating additional revenue streams * How courses can benefit thought leaders to reach audiences of scale * Tapping into a one-to-many business model * Broadening your target market through partnerships * Scaling your business through digital global distribution * Using evergreen content in your course * Creating a legacy through your online course * Seeing your online course as part of your overall business infrastructure

Register for our upcoming free interactive online training Will they buy? Here to help you validate your online course idea.

Download the Is an online course right for you Checklist hereLinks mentioned in the podcast
* Free Webinar: Will they buy? * Course9​

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​In this episode we are joined by the co-founder of digital start-up agency Periscope Martin Corr. This new marketing business agency offers world class strategy, consulting, infrastructure and services to ecommerce businesses.

In this interview we cover:

• What affiliate marketing is and isn’t
• The three key stakeholders in an affiliate relationship and the roles they play
• Why people are paying for leads and not just sales and conversion
• The research you need to do when going into affiliate marketing
• Identifying where the risk is in the affiliate relationship
• Questions that you should be asking of the affiliate network when doing your research
• Where to find affiliate networks that cater for professional services
• How to deal with competition in your affiliate programs
• How earnings per click works (EPC)
• What affiliates are looking forward from the merchant to help drive your sales and traffic
• Tips for building a relationship with your top affiliates
• Different methods of ongoing management of your affiliate program
• How creating a private affiliate program worked for SurfStitch
• Obstacles to consider when starting a relationship with an affiliate network
• The unnecessary concern over fake traffic
• Identify potential fraudulent transactions
• How Periscope works with e-commerce business to grow their online presence and sales

Links mentioned in the podcast

• Periscope
• LinkedIn - Martin Corr
• Commission Factory
• Monetising Knowledge Podcast Facebook Group
• Monetising Knowledge
• Course9
• Loyalest Webinar

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In this episode we are joined by acclaimed speaker, trainer, business consultant and founder of Speakable You, Jacqueline Nagle.In this interview we cover:

• Why preparation is the key to good conversations
• How learning to becomea good speaker grew her company
• How she became an accidental speaker and the impact she saw it immediately had on her business
• The importance of training and crafting her speaking skills
• The process of conversations that happen after the pitch
• Learning how to ask the right questions after your presentations
• How to build your keynotes as if you are speaking to just one person
• The importance of bringing lived experiences and stories into your presentations
• How to tailor your presentations to different audiences
• Why you need to know and address your customer’s pain points in your presentations
• Why you only need the right people to love you not 100% of the audience
• Speak to share instead of speaking to sale
• Be strategic in your speaking so you are delivering to decision makers are, not necessarily just your peers
• Crafting your communications for when you have falls and failures as well as successes
• Putting the elephant in the room in your conversations and presentations
• Taking control of difficult conversations by powerful listening
• The two obstacles that stop people becoming a powerful speaker
• Knowing your character and style as a speaker

Links mentioned in the podcast:

• Jacqueline Nagle
• LinkedIn
• Facebook
• Twitter
• Monetising Knowledge Podcast Facebook Group
• Monetising Knowledge
• Course9
• Loyalest Webinar

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In this episode we are joined by the Jon Hollenberg, from Five by Five, a Gold Coast based web design agency who build great looking high performing websites with WordPress. He has also the author of "Love at First Site -A No B.S Guide To Getting Your Website Firing".

In this interview we cover:
What makes a high-performing website * The importance of knowing what the objective is of your website * How to save time by qualifying your leads through your website * The multiple step online questionnaire that Jon uses, and how that skyrocketed his overall conversion rate * How a multiple step questionnaire is helping your potential clients to make small incremental commitments during your sales process * The importance of user experience in a well designed site * How a new site for a shed manufacturer increased their incoming inquiries by 500% within the first month * Why you should invest in a good ‘Your Story’ video * The frequencies of call to actions on your website * Why you need to consider mobile devices in web design * The importance of incorporating more social proof into your web presence and the exact process Jon uses with Google Reviews.*

Links mentioned in the podcast

• Jon on LinkedIn
• Google Review Widget
• Love at First Site
• Five by Five
• Monetising Knowledge Podcast Facebook Group
• Monetising Knowledge
• Course9
• Loyalest Webinar

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In this episode we are chatting to James Schramko from Superfast Business and Silver Circle. This show is about the recurring revenue model, otherwise known as a subscription based model and the movement of moving towards operating within this model.In this interview we cover: The all-you-can-eat model * Which businesses will fit the subscription model * What is 'churn' * The variations to start people on recurring subscriptions * Using contracts in this model * Understanding not everyone is a good fit * Processes that qualify your customers * Offering a support service to customers that don't qualify as a customer * The importance of live events for your customers * Listening to the repeated customer questions * Being aware of fads * Converting traditional businesses onto recurring revenue model * The benefits of this type of model * Some examples of businesses using this model * Lifetime value of customers * Ascension models and why they don't work for everyone * The recurring relationship* model for one-off products * The importance of content marketing * Using social media to syndicate your content * Re-targeting to people who visit your website * Membership forums * The benefit of an App for membership sites

Links mentioned in the podcast* SuperFast Business * Silver Circle * The App Match * Work Less Make More book * Monetising Knowledge Podcast Facebook Group * Monetising Knowledge * Course9 * Loyalest Webinar

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In this episode we are joined by Glen Carlson from Dent Global - a global business accelerator program. We're talking about product development, product ecosystems and the ascending transaction model.
In this interview we cover:* The value in intellectual property (IP) and why it needs to be leveraged * When's the right time to start leveraging IP * The first step in the process * Why you shouldn't be afraid to share your IP and high value content * Remember not everyone is your ideal customer * The different types of IP * The importance of consistency in content creation * The reality of putting an idea out there to the world * Developing a set of brand principals * The different types of content and products and how they fit into a funnel * The importance of everything in the product ecosystem connecting * Create something free that people can watch, read, listen or do * Having a product for prospects * The importance of thinking how you can make your product better * How to create a complete solution that people want * The process of working out if your pricing is right * The journey of content marketing identifying the problem to the prize

Links mentioned in the podcast* Dent - Key Person of Influence * 7 Habits of Highly Effective People * Monetising Knowledge Podcast Facebook Group * Monetising Knowledge * Course9 * Loyalest Webinar

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In this episode we are joined by Tim Dwyer who talks to us about various ways to monetise knowledge.Tim has over 20 years in business, and specialises in helping businesses strategically grow their assets, increase their business value, hone and leverage their capabilities.
In this interview we cover:* How the different business phases reflects how you monetise knowledge * The value of intellectual property (IP) * Process mapping * The different types of processes following the customer's journey * Examples of effective onboarding processes * The importance of productising for service based businesses * Pricing and packaging information on websites * Exploring uniqueness and best asset to move a business forward * The illogical order of process mapping to build a sales strategy * The importance of clear brand messaging * How to Onboard at scale * The different methods to capture IP with impact * 5 layers of building capability within a business * Looking at different industries to see what they're doing well and creating a simple model * Simpflying business rather than complicating it

Links mentioned in the podcast* Tim Dwyer * Monetising Knowledge Podcast Facebook Group * Monetising Knowledge * Course9 * Loyalest Webinar

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In this episode we chat to Nicole Abboud who hosts The Gen Why Lawyer podcast, based in the US.Nicole is the founder of Abboud Media which is a modern video marketing and podcasting agency driving creativity in the legal profession with a focus on connecting lawyer + client.
In this interview we cover:* Taking a traditional industry and using edgy, modern marketing activities * Why there is a big interest in podcasting * Which podcast format is the most popular amongst Nicole's lawyer clients * The preparation required for different formats * How to reach the target audience of your podcast * The importance of a good podcast title * Some elements of podcast SEO * Who in the organisation is best to deliver a branded podcast * The reality of starting out with video and podcasting a little nervous * The impact and results from video marketing and podcasting * Using a podcast as part of the sales funnel * Podcast distribution strategy * Best LinkedIn practices

Links mentioned in the podcast* Abboud Media * Instagram * The Gen Why Lawyer podcast * Wavve * Canva * Monetising Knowledge Podcast Facebook Group * Monetising Knowledge * Course9 * Loyalest Webinar

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In this episode we are joined by Dr Emily Verstege about the untapped area of online diagnostics and quizzes for monetizing your knowledge and building a thought leader status.
In this interview we cover:* How she teaches influencers, experts, thought leaders to build diagnostic surveys to help build their profile * How diagnostic tools can help to create warm leads and increase your conversion rates * Using diagnostic tools on your website as a lead magnet * Shaping content and teachings to deliver relevant treatments and outcomes * How the power of personalised content can help gain great traction for prospects * Why you need to reverse engineer when building your diagnostic tool * How a family tragedy lead her to change your career * How the New York Times used a reader survey to get the most clicked on article in that year * How a bespoke marketing diagnostic tool has helped a personal branding expert to grow the speaking side of her business and how she uses that to customise her keynotes * Using a diagnostic tool to drive website traffic, captures leads, engagement on social media and be the connecting link between your offline and online marketing * Using a diagnostic tool to segment your database and identify areas for new products * How to utilise the information gathered from a diagnostic tool to create a leveraged position and in turn assist in authoring a book * Measuring the return on investment on a creating a diagnostic tool

Links mentioned in the podcast* Dr Emily Verstege * Monetising Knowledge Podcast Facebook Group * Monetising Knowledge * Course9 * Loyalest Webinar

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In this episode we are joined by the serial entrepreneur Dan Norris to talk about how he has used just content to market and grow his businesses.​In this interview we cover:* His journey as a struggling entrepreneur to building a million dollar business and selling it to Go Daddy, writing four best-selling books, building a six-figure mastermind business, and building the Black Hops Brewery, all in the last 4 years * The difference between running an online business and a physical multi-faceted Brewery * Understanding your weakness and hiring to accommodate those * Dealing with red tape delays and the importance of just taking action to start/open a business * How they used crowdfunding to launch a book and how it has created a new community around their brewery * The importance of traction rather than vanity metrics * How they have used a podcast to promote and document their start-up journey as new brewery owners * How content marketing helped scored a massive partnership for the launch of Call of Duty * How Dan only uses content to market his businesses and why he doesn’t obsess over data * How books can grow trust with your community * Why you need to start a business from your content or knowledge * How they are using Instagram and Instagram stories to grow * How Dan is getting a 40% open rate on his newsletter through targeted and relevant content * The importance of a segmented database for email marketing

Links mentioned in the podcast* Dan Norris * Black Hops Brewery * Monetising Knowledge Podcast Facebook Group * Monetising Knowledge * Course9 * Loyalest Webinar

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In this episode we are talking about App development. Have you ever considered apps for your business? There are a whole range of apps out there that are quite useless. But we're going to talk about how they can be quite valuable in the sales funnel as well as how apps can help with business efficiencies as well.Nathan Challen from Envisage Apps talks about the process of getting Apps developed and discusses the types of Apps there are to leverage, productise and monetise our knowledge.In this interview we cover:* Using Apps to take business to another level * Why businesses are getting Apps developed * Disrupting new businesses and current businesses by using an App * The emerging technologies/data points available to Apps through the smartphone * The importance of the win/win situation - business objectives and user experience * The types of Apps and difference in pricing * What native means in App terminology * Examples of the Apps developed by Envisage Apps * Insights in the dashboard about how data can be used in business * Why some Apps get traction and others don't * The importance of a good, clear user experience * Attracting new prospects at the top of the funnel * Marketing your App to find a new audience * Using Facebook to test your App and tweak features * The process of engaging an App developer * What obstacles stop people getting their App developed * Insights into choosing an App Developer (local or remote) * Nathan's tips on App development * Getting into the App Store and Google Play

Links mentioned in the podcast* Envisage Apps website * App Concept Canvas * Monetising Knowledge Podcast Facebook Group * Monetising Knowledge * Course9 * Loyalest Webinar

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In this episode we are joined by the co-founder of digital start-up agency Periscope Martin Corr.

This new marketing business agency offers world class strategy, consulting, infrastructure and services to ecommerce businesses.

In this interview we cover:

• What affiliate marketing is and isn’t
• The three key stakeholders in an affiliate relationship and the roles they play
• Why people are paying for leads and not just sales and conversion
• The research you need to do when going into affiliate marketing
• Identifying where the risk is in the affiliate relationship
• Questions that you should be asking of the affiliate network when doing your research
• Where to find affiliate networks that cater for professional services
• How to deal with competition in your affiliate programs
• How earnings per click works (EPC)
• What affiliates are looking forward from the merchant to help drive your sales and traffic
• Tips for building a relationship with your top affiliates
• Different methods of ongoing management of your affiliate program
• How creating a private affiliate program worked for SurfStitch
• Obstacles to consider when starting a relationship with an affiliate network
• The unnecessary concern over fake traffic
• Identify potential fraudulent transactions
• How Periscope works with e-commerce business to grow their online presence and sales

Links mentioned in the podcast​

• Periscope
• LinkedIn - Martin Corr
• Commission Factory
• Monetising Knowledge Podcast Facebook Group
• Monetising Knowledge
• Course9
• Loyalest Webinar

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In this episode we are joined by acclaimed speaker, trainer, business consultant and founder of Speakable You, Jacqueline Nagle.In this interview we cover:

• Why preparation is the key to good conversations
• How learning to become a good speaker grew her company
• How she became an accidental speaker and the impact she saw it immediately had on her business
• The importance of training and crafting her speaking skills
• The process of conversations that happen after the pitch
• Learning how to ask the right questions after your presentations
• How to build your keynotes as if you are speaking to just one person
• The importance of bringing lived experiences and stories into your presentations
• How to tailor your presentations to different audiences
• Why you need to know and address your customer’s pain points in your presentations
• Why you only need the right people to love you not 100% of the audience
• Speak to share instead of speaking to sale
• Be strategic in your speaking so you are delivering to decision makers are, not necessarily just your peers
• Crafting your communications for when you have falls and failures as well as successes
• Putting the elephant in the room in your conversations and presentations
• Taking control of difficult conversations by powerful listening
• The two obstacles that stop people becoming a powerful speaker
• Knowing your character and style as a speaker

Links mentioned in the podcast:

• Jacqueline Nagle
• LinkedIn
• Facebook
• Twitter
• Monetising Knowledge Podcast Facebook Group
• Monetising Knowledge
• Course9
• Loyalest Webinar

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Today we are joined by Danielle Lewis, the CEO and founder of Scrunch, a marketing platform that connects brands with social influencers. Scrunch is a data-driven Influencer Marketing platform that enables brands and agencies to discover the right bloggers and social media Influencers. Scrunch has one of the world's largest Influencer databases with over 20 million profiles and billions of datapoints. The platform makes it easy to get the data you need about your Influencers, plus has some awesome CRM and outreach style functions to make managing your campaigns easy.In this episode we cover:

• What is influencer marketing
• What protections are in place to make sure you get value from influencers
• Why influencers are not just for the beauty and retail industries
• Content and how to link to your sales and lead funnels
• Examples of how brands use influencers through content creation, amplification and awareness, SEO and event marketing
• How reach demands pricing levels for influencer marketing
• Types of campaigns between brands and influencers and what works best
• What type of access brands get to influence audiences
• Disclosure of paid endorsements
• Case studies of influencer campaigns for non-lifestyle brands
• How influencer marketing fit into your overall marketing and sales funnels
• What call to actions work best for B2B campaigns
• Obstacles facing the influencer marketing industry
• The importance of education in this industry and what the future holds
• Data points to look at for influencer marketing

Links mentioned in the podcast

• Scrunch
• Monetising Knowledge Podcast Facebook Group
• Monetising Knowledge
• Course9
• Loyalest Webinar

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Today we are joined by Geoff Heathering the Clarity CEO who is a Global expert on attaining Business & Personal clarity.**Described as’ irreverent and insightful’ Geoff has a background as an internationally experienced senior executive with over 30 years’ spent as a CEO, General Manager, and Sales & Marketing Director across industries like: Retail, Pharmacy, Consumer Electronics, Fitness / Training, Not for Profits, Construction Supply & Telecommunications.

He launched the Telstra Next G network in non-urban Australia with the largest experiential marketing campaign ever undertaken in this country and spent 5 years in Indonesia running 5 companies with a half billion USD in sales.**

In this episode we cover:

• The first step to take in gaining clarity
• Importance of doing initial research before launching your idea by using Amazon and Google
• Getting your idea validated
• Selling an idea before you make any sales
• Identifying what assets and knowledges you have to create your own toolkit.
• The best clients for any business of people who've become consciously incompetent
• Why you need a value proposition strategy instead of just competing on price
• Reverse price tiering and price psychology
• Knowing ‘how much is enough’ for you and your lifestyle
• Planning around event seasons in your industry to avoid buyer fatigue

Links mentioned in the podcast

• Geoff Hetherington - The Clarity CEO
• Monetising Knowledge Podcast Facebook Group
• Course9
• Loyalest Webinar

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Today we are joined by Tyson Cobb from businessDEPOT. He is a B2B marketer, inbound marketing specialist, content marketing enthusiast, and Head of Marketing at businessDEPOT.He has spent the last 9 years in marketing and advertising, and has helped implement brand awareness and product marketing initiatives for many Australian companies, most notably BOQ, Instant Scratch-Its, Microsoft, Network Ten and Ubisoft Games. Tys now specialises in Inbound Methodologies and digital marketing in the B2B space.

As Head of Marketing at businessDEPOT, Tys develops digital & content driven experiences for the business, increasing brand awareness, lead generation and client retention and advocacy.

In this episode we cover

• How the collective at Business Depot uses
• How they use their video marketing tactic ‘Blackboard Friday’ to educate and build trust with their audience.
• Content marketing is a slow burn
• Using call to actions in their content marketing
• Increasing your marketing productivity through batching
• Building top-of-mind awareness through content marketing and events
• Creating a marketing ecosystem through events
• The importance of showcasing your brand through your events
• Importance of education and entertainment
• Paid versus free events
• Using live events as your sales funnel
• The need to be strategic and consistent with your events
• The role a good CRM and a segmented database in B2B marketing
• Why the business owners and staff need to be in attendance at your live events
• Why you need to have a business development mindset with your event marketing

Links mentioned in the podcast

• businessDEPOT
• Marketing Crunch Podcast
• Monetising Knowledge Podcast Facebook Group
• Cours9
• Loyalest Webinar

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Today we are joined by Simon Knapp, Cofounder and CEO from Pixmoto. He is passionate about retail, a digital enthusiast and data lover. Today he talks about video marketing as a tool for storytelling and sales.

In this episode we cover

• The connection between ecommerce and analytic performance of experiences - time spent, user activity, tracking devices
• How Pixmoto connects the eCommerce channel to digital video, so that customers can buy products while they're watching their video online.
• Importance of having both a customer and client focus in your video marketing
• Why you should have competitors in your market
• The importance of having a customer centric focus in storytelling
• How Zara’s retail strategy of fast fashion is creating a fear of missing out and creating in store demand, and how numbers plus speed drive Zara’s core strategy
• Why datas and numbers are the new digital currency and how they can show client a real metric on their return on investment
• The challenges facing influencer marketing
• The importance of putting out good content and learning to see what works
• How video marketing is a long game.
• The ideal length of videos and distribution across multiple platforms
• How Pixmoto are creating native videos for publishers that allows readers to choose between video and the written word and the surprising results.
• How to use data collected in making marketing decisions and analysing your return on investment
• The importance of still having a human touch in your business to help build trust
• How Simon works with an Advisory Board and the difference it has made in their business journey
• Importance of having patience and belief in business
• Understanding the marketplace holds all the answers

Links mentioned in the podcast

• Pixmoto
• Monetising Knowledge Podcast Facebook Group
• Course9

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Monetising Knowledge comes from the acknowledgement that there are many feasible ways to reach a larger market and create additional revenue streams in business. Repurposing or applying knowledge to create multiple touchpoints for our customers and our brands can be developed in countless ways.Self-publishing, data mining, online courses, podcasting, publishing, software products, licensing, masterminds, video/social media series, quiz development, retreats, app development...the list goes on and on. The Monetising Knowledge event and podcast will bring together a range of individuals who have either done it for themselves or help others leverage, productise and monetise their knowledge.Guests will share their story, who was involved, what the outcomes were and what was learned as a result. We're talking about the wins, the tips and the obstacles to avoid. Topics that will be covered on this podcast will include: Licensing IP * App Developers and how apps fit into your sales funnel * Systems and processes * Video Marketing * Content Marketing * Online Courses * Pricing psychology * Affiliate network specialists * Media and podcasting * Live events * Membership sites * Masterminds * Product Development * Communication and pitching * Webinars * Audiobooks * Online diagnostics tools/quizzes * Blogging/Vlogging * Software development*

Links mentioned in the podcast

• Monetising Knowledge Podcast Facebook Group
• Monetising Knowledge Facebook Page
• Monetising Knowledge Website