Sweet Tea Social Marketing with Heather Heuman: Recent Episodes
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Podcast Episode #344: Six for Six: Unlocking the Tools and Tips Behind Six Years of Six-Figure Success04/30/2024Six for Six: Unlocking the Tools and Tips Behind Six Years of Six-Figure SuccessIn today's podcast episode, I'm sharing with you the top tools I have used over the last 6 years that I have been making 6-figures as a business owner.
I don't claim that these tools have caused me to be able to achieve 6-figures but they certainly have helped along the way
- Canva Pro
- Google Calendar
- Dropbox
- Magai – (this is an affiliate link)
- ATR2100 Microphone
- Libsyn
- iPhone
- Acuity Schedule Tool
- Agorapulse
- James Wedmore
- Social Media Marketing World
- Video on my Phone
- Trello
- Zoom
- ConvertKit
Dive deeper into each of these on today's episode.
If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
We would love for you to leave a 5-star review for our podcast on whatever app you listen on!
Need a social media strategy plan for 2024? Reach out for a free consultation call with our team!Other Ways to enjoy this podcast
The post Six for Six: Unlocking the Tools and Tips Behind Six Years of Six-Figure Success appeared first on Sweet Tea Social Marketing with Heather Heuman.
Podcast Episode #343:Are you creating Unforgettable Experiences in Your Business (and events)? w/ Phil Mershon04-23-2024Are you creating Unforgettable Experiences in Your Business (and events)?Social Media Marketing World is an incredibly unique experience.
When creating an event, it's important to make it memorable for the attendees.
In today's episode, I'm joined by Phil Mershon, Director of Experience for Social Media and Social Media Marketing World as he shares some top things to make an event an unforgettable experience.
If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
Meet PhilPhil Mershon is the director of experience for Social Media Examiner. He's been designing the Social Media Marketing World experience for over a decade. Drawing from over 25 years in creating customized events, Phil loves to create memorable moments and transformational experiences. In addition, Phil is a jazz saxophonist, a pickleball enthusiast, and the author of Unforgettable: The Art and Science of Creating Memorable Experiences.
Favorite Quote from the EpisodeNeed help with social media strategy and management? Reach out to our team!Connect with Phil:Website: www.philmershon.com
Facebook: Phil Mershon
LinkedIn: https://www.linkedin.com/in/philmershon/
Twitter: Phil Mershon (@Phil_Mershon) on X
Instagram: Instagram (@phil_mershon)
Other Ways to enjoy this podcast
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Podcast Episode #342:Are you Making Wounded Business Decisions w/ Athena Dean Holtz04-16-2024Are you Making Wounded Business Decisions?Life is full of opportunities for us to become hurt and offended.
And sometimes those hurts and offenses stay with us and begin to change how we see life and make decisions.
In today's episode, I'm joined by Athena Dean Holtz as she shares her story of how hurt and offense became a driver in her business decision making.
If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
Meet AthenaAthena Dean Holtz serves as founder and publisher at Redemption Press in Enumclaw, WA where her Romans 8:28 Books & Gifts is one of the few remaining independent Christian bookstores. Having pioneered the indie publishing movement in the Christian space over 3 decades ago she is past president of the Northwest Christian Writers, and Redemption Press has qualified 3 years in a row as a Best Christian Workplace. She is the author of Full Circle: Coming Home to the Faithfulness of God, and also founded the She Writes for Him movement, launched during the pandemic.
Favorite Quote from the EpisodeNeed help with social media strategy and management? Reach out to our team!Connect with Athena:Personal Website : www.athenadeanholtz.com
Business website : www.redemption-press.com
LinkedIn : http://linkedin.com/in/athenadeanholtz
Facebook : http://facebook.com/athena.dean1
Other Ways to enjoy this podcast
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Podcast Episode #341: How to Communicate you are Shifting your Business Offerings on Social Media04/10/2024How to Communicate you are Shifting your Business Offerings on Social MediaIn today's podcast episode, I'm sharing with you 6 things to consider and think about if you are shifting your business offerings.
With the amount of content and information that is daily consumed on social media, it is not safe to assume that all of your followers will simply know what's going on with your business after 1 post.
So let's chat about 6 ways you can use social media to get traction with the right leads for your new business offerings :
- Build anticipation
- Communicate that your email list or podcast listeners get to hear first and encourage people to sign up or subscribe
- Set a date
- Repurpose content for different platforms
- Use hooks in your copy
- Ask for people to share, end referrals, etc.
Dive deeper into each of these on today's episode.
If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
We would love for you to leave a 5-star review for our podcast on whatever app you listen on!
Need a social media strategy plan for 2024? Reach out for a free consultation call with our team!Other Ways to enjoy this podcast
The post How to Communicate you are Shifting your Business Offerings on Social Media appeared first on Sweet Tea Social Marketing with Heather Heuman.
Podcast Episode #340:Being an Author in 2024 : Leadership, Authority & Best Practices w/ Pam Farrel04-02-2024Being an Author in 2024 : Leadership, Authority & Best Practices60 books.
Can you imagine writing 60 books?
Today's podcast guest as done just that!
I am excited for all the authors tuning in today (whether you're an aspiring author or this is your 2nd, 10th or beyond book) to hear the wisdom from Pam as she shares some of her best tips and lessons she's learned over the course of 30 years of authoring books.
If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
Meet PamPam Farrel is an international speaker, author or co-author of 60 books including bestselling Men Are Like Waffles, Women Are Like Spaghetti. The Farrel Co-Direct Love-Wise ministry. They are the parents of 3 grown sons, and enjoy time with them and their 3 daughters in laws, and 7 grandkids. The Farrels make their home on a live-aboard boat docked in Southern Californiawww.Love-Wise.com
Favorite Quote from the EpisodeNeed help with social media strategy and management? Reach out to our team!Connect with Pam:FB : Pamela Farrel Author
Bill and Pam Farrel | Oxnard CA
IG : @Love-wise62
Pinterest : @PamFarrel
Other Ways to enjoy this podcast
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Podcast Episode #339: Takeaways from The Social Media Marketing World 2024 Experience03/26/2024Takeaways from The Social Media Marketing World 2024 Experience1. Kara Whitehouse, CEO & Founder / digit-ALL marketing services
• We need to forget about follower counts and focus on genuine and authentic connections.
• This event inspired me to embrace AI and to not let the constant evolution of AI tools and daily technology changes overwhelm me to the point I’m frozen. Pick a couple of the tools and focus on those and incorporate them into our processes.
• There are so many people in this world that want to teach and help you grow! Embrace not being an expert and constantly be open to learning and soaking in the expertise of others.
2. Daniel Perez
• At first I was overwhelmed. I definitely felt like a small fish in a huge pond when I got there. Yay for imposter syndrome! The conference boosted my confidence both personally and professionally.
3. Christina Olivarez, Founder & CEO of The Social Butterfly Gal & Hustle + Socialize
• Even in a crowded online world, there are people who are YOUR PEOPLE who understand and get you, find those people. You are also never alone.
4. Michelle Micalizzi
• Kindness truly is an art form, and Social Media Marketing World serves as a magnet for these compassionate artists!
• AI, when partnered with, exponentially amplifies our creative abilities.
• Authenticity never goes out of style!
5. Amanda Wilbur
• In December, 2023 I quit my comfy government job and hung my digital shingle up to begin my entrepreneurial journey as a psychotherapist in private practice. Only I wasn’t getting any clients adding my name to therapy directories. I knew I needed something more. In comes #SMMW24. I learned more about social media marketing but even more I met like-minded people. I connected with someone who gets my brand and will help with a marketing strategy. I met people that are already successful in this genre and I have hope for the future, and lastly, I made friends with people that understand this entrepreneurial path and encourage me to keep on keeping on
6. Antionette Taylor , Marketing and Communications Coordinator / Cempa Community Care
• The connections are invaluable, I’m so grateful. It was a huge relief knowing I am not the only one dealing with “imposter syndrome”.
7. Kristine Scharsch, Sales & Marketing Manager / Mills Roofing Inc
• I came to focus on two things – improving my YouTube channel and with a curiousity about AI. SMMW more than delivered on this – but the people and the networking are what made it special (including yourself!). Plus seeing and listening to the speakers was inspiring not just because of their content, but because I am also a speaker, so I was absorbing tips and best practice. Safe travels – Louise Brogan, LinkedIn with Louise – a linkedin marketing agency and consultancy.
• It was a HUGE confidence booster both personally and professionally.
• I thought I was the only struggling with the disruptions but I wasn’t alone and that was refreshing.
• The people, I made 1 friend at the pre conference meet up and I walked out with so many more.
8. Phil Mershon, Director of Experience / Social Media Examiner
• It was an unforgettable experience. Making genuine connections, diving deep into new insights, and getting hands-on evaluations for my clients' work were game-changers. Can't wait to apply all I've learned and bring that SMMW energy to our social media strategies!!! Khushboo Mazhar Web Worx (Social Media Manager)
• I noticed a greater energy, stronger interest in learning, and much more intentional networking. I was deeply moved by the introverts and first time attendees who stepped up to organize meetups and Table Talks. The atmosphere felt electric with serendipitous connections and curiosity.
Be sure to listen if you want to learn how you can volunteer and attend for FREE.
If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
We would love for you to leave a 5-star review for our podcast on whatever app you listen on!
Need a social media strategy plan for 2024? Reach out for a free consultation call with our team!Other Ways to enjoy this podcast
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Podcast Episode #338:Pitfalls To Avoid When Hiring {For Your Team} w/ Teri Clanton03-19-2024Pitfalls To Avoid When Hiring {For Your Team}Hiring someone new to join your team can be exciting and also intimidating.
What if the person ends up not being a good fit?
In today's episode, I'm joined by Teri Clanton, an Online Business Manager and Director Operations, as she shares 5 pitfalls a business owner can avoid when hiring someone for their team.
Here's a high level overview of the pitfalls to avoid when hiring:
- Not doing an in-depth assessment of what the company needs in its next hire
- Not involving your team in the hiring process
- Not creating an in-depth job description
- Not asking for a portfolio or work samples
- Not using a job application
If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
Meet TeriTeri Clanton is an Online Business Manager / Director of Operations. She helps service providers run the back-end of their business so they can do the work they love without burning out. She does this through: hiring, day-to-day team management, strategic planning, systems, project or launch management and more.
Teri’s 20+-year career has included: hiring, team training, affiliate marketing, marketing support, Facebook group management, launch and project management, CRM management and c-suite administrative support.
As a Certified Director of Operations and former Certified Administrative Professional, Teri brings her detailed and analytical mindset to increase your business’s efficiency, impact and revenue.
Favorite Quote from the EpisodeNeed help with social media strategy and management? Reach out to our team!Connect with Teri:* Wellness Business Services * https://www.linkedin.com/company/wellness-business-services (business) * https://www.linkedin.com/in/teri-clanton/ (personal) Other Ways to enjoy this podcast
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Podcast Episode #337: 6 Proven Strategies to Supercharge Your Social Media Presence for a Stellar 202403/12/20246 Proven Strategies to Supercharge Your Social Media Presence for a Stellar 2024Today we're talking about 6 proven strategies to supercharge your social media presence for a stellar 2024.
- Update branding photosTips : You don't have to hire a professional to get great photos
Find good, natural lighting
Play with different angles and backgrounds - Refresh website content
- Check social media profiles and bios
Tips : check profile and cover photos, bios and links - Check for outdated and broken links
- Engage in trending conversations
- Launch a thought leadership series
Tips : ask yourself what content are you putting out into the space that you want to serve? - Showcase customer success stories
If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
We would love for you to leave a 5-star review for our podcast on whatever app you listen on!
Need a social media strategy plan for 2024? Reach out for a free consultation call with our team!Other Ways to enjoy this podcast
The post 6 Proven Strategies to Supercharge Your Social Media Presence for a Stellar 2024 appeared first on Sweet Tea Social Marketing with Heather Heuman.
Podcast Episode #335:Angela Nash: Boards, Bricks, & Branding – Mastering Social Media Across Markets03-05-2024Mastering Social Media Across MarketsIn today's episode I'm joined by Angela Nash who is well versed and has seen great success in using social media across different markets. From a branding house, real estate to running for school board, Angela has learned to leverage the power of social media.
If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
Meet AngelaAngela Nash is a dynamic force in Columbia, South Carolina, embodying the roles of Realtor, podcaster, creative strategist, speaker, and elected member of the Richland Two School Board. With a mantra of dreaming big and defying the impossible, Angela has continually proven that boundaries are meant to be crossed and expectations exceeded.
From shaking up Columbia's fashion scene as a teenager to captivating audiences with lead performances at the Koger Center, her journey is one of relentless creativity and ambition. Leading her own creative agency, Angela has transformed numerous businesses and non-profits. Her spirited approach has also propelled her to build an award-winning real estate business and secure a cherished role as an elected official, tirelessly serving the community that fuels her passion. Through each endeavor, Angela's zest for life and commitment to making a significant impact shine brilliantly.
Favorite Quote from the EpisodeNeed help with social media strategy and management? Reach out to our team!Connect with Angela:Linkedin –www.linkedin.com/in/scfancyrealtor
Facebook- Angela Nash Realtor | Columbia SC
Instagram – Instagram (@scfancyrealtor)
personal website –angelanash.com
Business –thenashausgroup.com
Spotify podcast –Thank You For Sharing
Other Ways to enjoy this podcast
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Podcast Episode #334:Profit Over Revenue with Robert and Kaylee Fukui02-20-2024Profit over RevenueDo you know the difference between profit and revenue?
Oftentimes we hear about revenue, but profit is just as important!
In today's episode I'm joined by Robert & Kaylee Fukui as they share about profit in business, asking the question ‘how hard do you want to work' and 3 common mistakes entrepreneurs make when it comes to pricing.
If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
Meet Robert & KayleeRobert and Kay Lee Fukui are the co-founders of i61, inc., a business consulting company. They assist married entrepreneurs
create better work/life balance by structuring the business to scale while giving precious time back to the owner to invest into their marriage.
Together, they have developed an innovative consulting program, Power Couples by DesignTM, which equips the married entrepreneur to build a Thriving Marriage AND Prosperous Business. They have also authored the book, Tandem: The married entrepreneurs’ guide for greater work-life balance.
Favorite Quote from the EpisodeGet Robert & Kaylee's ‘Priced for Profit' Course for $25 (normally $447)The Priced for Profit Online Course is designed to help entrepreneurs and couplepreneurs–like you–understand the components of pricing, walk through a simple-to-follow process, and see an immediate return.Even if you’re NOT GOOD WITH NUMBERS or finances, by following and applying the steps outlined in each module, you’ll be equipped to EXPERIENCE a new level of CONFIDENCE and MOMENTUM that will DRIVE your business to new levels of UNDERSTANDING, PRICING, and PROFITABILITY.
Register for Price for Profit today to GAIN CLARITY that will set you up to MAKE SMART DECISIONS that IMPACT your BOTTOM LINE and ROI.
Use code ‘PODCAST' to receive the discount
https://marriedentrepreneur.co/priced-for-profit
Connect with Robert & Kaylee:Free gift: Balance Your Marriage and Your Business Better
Book: Work-Life Balance For The Married Business Owner
Website: Marriage and Business coaching
Podcast: Marriage and Business Coaching and on all major podcast players
Linkedin: https://www.linkedin.com/in/robertfukui/
Linkedin: https://www.linkedin.com/in/kayleefukui/
Facebook: https://www.facebook.com/powercouplesbydesign
Instagram: @PowerCouplesByDesign
Other Ways to enjoy this podcast
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Podcast Episode #333: 6 Ways for Non-Profits to Grow with Social Media Marketing 02/13/20246 Ways for Non-Profits to Grow with Social Media MarketingIf you are the founder of a non-profit or work on the marketing team of a non-profit, this episode is for you!
Today we're talking about 6 ways that a non-profit can grow and have success using social media marketing.
- Authentic Storytelling: Sharing the profound impacts of your work through storytelling can deeply resonate with your audience. This includes crafting authentic, compelling narratives that highlight your mission, impact, and the lives transformed through your efforts. By weaving these stories through your social media channels, you can humanize your non-profit, making your cause more relatable and support more compelling.
- Community Engagement and Building: Fostering a strong, interactive online community is crucial for non-profits in 2024. Focus on creating engaging content and cultivating spaces for conversation, prayer, support, and shared stories. Work to strengthen your relationship with existing supporters and also attract new followers who share your values and commitment to making a difference.
- Value-Driven Content Creation: Understanding the importance of operating from a foundation of biblical values, ensure that your content strategies are designed to reflect your non-profit's ethos in every post, share, and engagement. From crafting messages that echo your principles to selecting images that align with your mission, ensure that your online presence is a true extension of your organizational identity.
- Strategic Use of Video and Live Broadcasting: Video content, including live broadcasts, continues to be one of the most effective ways to capture attention on social media. Share behind-the-scenes looks at your projects, hosting live Q&A sessions, or sharing testimonials from those impacted by your work for maximum reach and engagement.
- Targeted Social Media Advertising: Leveraging social media advertising can significantly expand your reach and attract new supporters to your cause.
- Analytics and Impact Measurement: Understanding the effectiveness of your social media strategies is vital for continuous improvement. Make uses of your analytics to see the tangible results of your social media efforts. This not only helps in reporting back to stakeholders and supporters but also in refining strategies for even greater impact.
If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
We would love for you to leave a 5-star review for our podcast on whatever app you listen on!
Need a social media strategy plan for 2024? Reach out for a free consultation call with our team!Other Ways to enjoy this podcast
The post 6 Ways for Non-Profits to Grow with Social Media Marketing appeared first on Sweet Tea Social Marketing with Heather Heuman.
Podcast Episode #320: The Flamingo Advantage w/ Katie Hornor 9-12-2023 The Flamingo Advantage In today's episode I'm joined with Katie Hornor as she shares with us about the Flamingo Advantage. What is the flamingo advantage you might ask? God spoke to Katie about being true to who He uniquely made her to be…
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Podcast Episode #319: The 6 Questions Every Business Owner Needs to Answer to Be More Profitable 09/05/2023 These questions came about in the midst of coaching and new client calls – what are the components of a business that you need to have in order to be profitable? Let's chat about these six…
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Podcast Episode #318: 2 Biblical Truths That Can Transform Your Business w/ B. Michelle Pippin 8-29-2023 Biblical Transformation in your Business As Christians who are also business owners, we can choose one of two directions : a Christian business owners a business owner who is also a Christian What's the difference? One you're super…
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Podcast Episode #317: How it Felt to Send My Baby Girl Off to her Freshmen Year of College 08/22/2023 Right now I'm in the season of life of goodbyes and new beginnings. This past weekend (at the time of this recording) my family dropped our eldest daughter off for her freshman year of college.…
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Podcast Episode #316: 8 Wildly Simple Ways Elon Musk Uses The Social Media Platform X Well (Formerly Called Twitter) 08/15/2023 As you may, or may not know, Elon Musk has taken over at Twitter and renamed it ‘X'. Say what you will about Elon Musk and whether or not you agree with what he…
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Podcast Episode #315: One of the Greatest Lies of our Generation (And How it is Impacting Culture) 08/08/2023 This podcast episode is a bit different than the content I usually put out there. Yet, it's still true to who I am and the values I uphold in my own life and business. Here's the…
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Podcast Episode #314: Get the Most out of Instagram : 5 Things to Optimize Today 08/01/2023 Do you use Instagram for your business? In today's episode, I'm sharing with you 5 areas you should look at and optimize to ensure you're getting the most out of the platform. Your bio : use keywords related…
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Podcast Episode #313: How Christian Leaders can Ensure they Have a Healthy, Strong Marriage with Mary Whitman Ortiz 7-25-2023 How Christian Leaders can Ensure they Have a Healthy, Strong Marriage Christians, in general, tend to be prone to poor boundaries. Particularly those in business, ministry or leadership roles. We're passionate about the work that…
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Podcast Episode #312: Join the 10 Video Challenge Using Your Smartphone 7-18-2023 In today's episode I'm challenging you to the 10 VIDEO CHALLENGE ON YOUR SMARTPHONE! At this point it's not a matter of if video is important or a good idea to do or not. The reality…
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Podcast Episode #311: Customer Service Fail: A Personal Story of What Not to do to Your Customers 7-11-2023 How to Navigate Customer Service Fails Is customer service hurting or helping your business? In today's episode, I'm sharing with you a personal story of something that happened to me just the other day in what…
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Podcast Episode #310: How Can Christians Wear the Armor of God in Business 7-04-2023 How Can Christians Wear the Armor of God in Business Finally, be strong in the Lord and in the strength of his might. Put on the whole armor of God, that you may be able to stand against the wiles…
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Podcast Episode #309: How to Create Better Social Media Content with AI with Julia McCoy 6-20-2023 Creating Better Social Media Content with AI There has been quite a lot of buzz in the online world around AI recently. Some people are excited about its prospects, while others are apprehensive of where it will take…
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Podcast Episode #308: The Value of Kindness in Business with Greg Atkinson 6-13-2023 Why should we value Kindness in Business? As business owners, we all know one of our top goals is to have customers. And not only customers but repeat customers. We also know that word of mouth and reviews are the top…
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Podcast Episode #307: Conversations that Connect with Brooke Sellas6-06-2023Why Social Media Conversations should come before sellingIn today's episode, I'm joined by Brooke Sellas, owner of B Squared Media as we talk on the importance of social media conversations and why you need to begin with conversations before you ever try to sell to someone.
Favorite Quote from this EpisodeMeet Brooke SellasBrooke B. Sellas is the CEO & Founder of B Squared Media, an award-winning digital marketing agency focusing on social media management, advertising, and social media customer care. Her marketing mantra is “Think Conversation, Not Campaign” – and she believes in it so much that she wrote a book on it called, Conversations That Connect. She’s also a Co Host of the CX Engine Show and teaches two Digital Marketing courses (virtually) at the University of California in Irvine.
If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
Work with Sweet Tea Social Marketing this year to accomplish your social media goals : www.sweetteasocialmarketing.com/contact/Connect with Brooke :LinkedIn : Brookebsellas
Instagram : @brookebsellas
Website : https://bsquared.media/Other Ways to enjoy this podcast
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Podcast Episode #306: Will You Be Cancelled for Standing Up for Your Christian Values? 5-30-2023 Standing Out on Social Media in 2023 for Your Business It wouldn't take long to look around and know that our country is polarized on many different issues. As business owners, it can be challenging to know when to…
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Podcast Episode #305: How Social Media Helped Jeremy Grow His Insurance Business5-23-2023How Social Media Helped Jeremy Grow His Insurance BusinessOne amazing thing about social media is that is truly can work for anyone.
Even an insurance company.
Enter Jeremy Powers, owner of Powers Insurance Experts who is leveraging the power of social media, education, kindness and his own personality to really make waves on social media with insurance.
The average insurance agency closes $20,000 per month in sales while Jeremy is averaging $140,000 per month.
Wow, that's amazing.
Whether you're an insurance agent or not, I believe this episode will be beneficial and encouraging to you on how powerful social media can be.
Favorite Quote from this EpisodeMeet Jeremy PowersJeremy Powers opened Powers Insurance Experts in 2020 with 10 years of experience in the insurance industry. A focus on education, intentionality, and excitement has resulted in him winning several local awards over the past 4 years, while generating a steady stream of organic referrals. He hopes to inspire other business owners to be the change we all want to see in our communities. Jeremy has a beautiful wife Emily, and three amazing children Olivia, Chloe, and Judah. His goal is to create a legacy of purpose over profits.
If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
Work with Sweet Tea Social Marketing this year to accomplish your social media goals : www.sweetteasocialmarketing.com/contact/Connect with Jeremy :Website : www.choosepie.com
Facebook : www.facebook.com/jpow90Other Ways to enjoy this podcast
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Podcast Episode #304: Standing Out on Social Media in 2023 for Your Business5-15-2023Standing Out on Social Media in 2023 for Your BusinessSocial media is ever changing and it does require us to consistently show up and be present.
I'll be honest and say that that can be challenging when you're a solo business owner and trying to wear many hats throughout the day.
I like to see social media has something I can integrate into my every day and have it be fun vs. just something I have to do.
In today's episode, I want to talk about 4 things you can begin doing right now to stand out on social media.
These four things include :
1. Create 1 pillar piece of content per week that makes your audience smarter
2. Optimize your social platform by being consistent, responsive and engaging
3. Tag someone else of influence, or in recognition, when you’re being social
4. Have a clear call to action on how people can do business with you
Let's chat in today's episode!
If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
Invite Heather to Speak at your eventOther Ways to enjoy this podcast
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Podcast Episode #303: Creating a Winning Culture in your Business with Ron Harvey5-09-2023Creating a Winning Culture in your BusinessWork doesn't have to just be a place where people go because they have tasks they do and want to get paid. It is possible for work to be a place where people feel valued and want to contribute to the larger vision of the company.
When this shift is made, people feel cared for, trust and transparency are high and productivity changes.
Maybe culture doesn't feel like the highest priority on your list at the moment.
But I want to encourage you to listen to this podcast episode where I'm joined by Ron Harvey as he shares the fundamentals of a winning culture.
Favorite Quote from this EpisodeMeet Ron HarveyRon Harvey is an PCC Certified Leadership Coach, Speaker, Trainer, and Facilitator. Ron is an energetic, engaging individual who believes his purpose is to make a difference by inspiring leaders to excel through learning, growth and adding value to others. Ron has been helping organizations develop leaders at all levels for over twenty-five years. That is coupled with his both deep and broad leadership and Executive Coaching.
Ron is best known for assisting leaders, teams, and organizations with creating a winning culture and maintaining high levels of sustainable performance by enhancing the leader experience, enabling, and elevating leader engagement and coaching professionals in dynamic leadership development. His career has not only spanned years across the military, but also a variety of small business, corporate, and government sectors.
Ron has excelled at influencing organizations strategically, operationally, and tactically. His teams have delivered amazing results, and his experience spans across academic institutions, training organizations, and communities. Ron serves on the Executive Committee for the Columbia Chamber; He is a Past President of the Association of Talent Development Midlands Chapter; He serves on the Communities In Schools South Carolina Board; He serves on the South Carolina Center For Fathers and Families Board of Directors.
Ron earned a Bachelor of Science Degree in Business Administration, and a Master of Business Administration Degree from Trident University. He also earned a Certification in Leadership Coaching from Georgetown University and is a Graduate of The Adaptive Leadership Program at Harvard University. Additionally, Ron is a Certified Coach with the John Maxwell Team and a PCC Certified Coach with International Coaching Federation.
If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
Offer from Ron10% discount on coaching services. Reach out to Ron via his website and let him know you heard him on the Infinitely More Podcast
Work with Sweet Tea Social Marketing this year to accomplish your social media goals : www.sweetteasocialmarketing.com/contact/Connect with Ron :Website: www.gcs.consulting
Book: Turning Point Leadership: From Success To Significance
Linkedin: www.linkedin.com/in/ronaldlharveyOther Ways to enjoy this podcast
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Podcast Episode #302: How to Stop Staying Small if you want to Stop Playing Small5-02-2023How to Stop Playing SmallAre you tired of staying small in your business?
Then it's time to stop playing small and step into the big plans God has for you and your business.
You don't have to wear all the hats, particularly if there are keys places of your business that get left in the dust.
I invite you to ask God to highlight places of your business that could use help.
Maybe that means hiring someone to take over certain things.
Or maybe there are areas that could use an extra dose of excellence as you walk in the marketplace.
If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
Invite Heather to Speak at your eventOther Ways to enjoy this podcast
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Podcast Episode #301: The Goodness of Working by the Infinite Power of God's Grace with Shae Bynes4-25-2023Why Choose God's Grace over Hustle & GrindYou don't have to look very far on the internet to hear about hustling, grinding, forgoing sleep in the name of business growth, etc.
I don't know about you but I'm thankful to be a part of a Kingdom that offers a different solution.
In today's episode, I'm joined by Shae Bynes, author of Grace Over Grind, as she shares how as business owners we can learn to hear God's voice and be willing to trust and step in obedience and faith to what He's said.
Favorite Quote from this EpisodeMeet Shae BynesShae Bynes is a passionate storyteller, mentor, and strategist who equips leaders to be catalysts for transformation in the marketplace. Known as “Chief Fire Igniter”, Shae co-founded the Kingdom Driven Entrepreneur movement in 2012, and her most popular book Grace Over Grind: How Grace Will Take Your Business Where Grinding Can’t is shifting the way people live, work, and engage the world around them. Whether she is sharing on platforms publicly or consulting privately, you can expect Shae to deliver an abundance of truth with love, grace, and contagious joy.
If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
Connect with Shae :Website : Grace Over Grind – Grace Over GrindFacebook : Shae Bynes: Chief Fire IgniterInstagram : https://instagram.com/shaebynes
LinkedIn : https://linkedin.com/in/shaebynesOther Ways to enjoy this podcast
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Podcast Episode #300: 11 Women of Faith in Business : Our 300th Episode!4-18-2023We're Celebrating Our 300th Episode!I'm so grateful that we find ourselves here, our 300th episode.
In this episode I wanted to feature some amazing women who have been impacted by the podcast and Sweet Tea Social Marketing and give them a chance to tell their story.
Thanks for tuning in, whether it's been one episode, 100 or you've been here since day 1. Each and every download and stream means the world to me.
If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
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Podcast Episode #299: Why Podcasters Should add Video to Their Regular Recording Routine with Ross Brand4-11-2023Why You Should Consider Video PodcastingWhether you're new to podcasting and considering starting a new show or you've been podcasting for awhile, this episode is for you.
On today's show, I'm joined by Ross Brand as he shares with us why podcasters should consider adding video alongside the audio of their podcast.
And no, it doesn't have to be any more complicated, doesn't add a lot of more time or needed equipment to make the video happen and the benefits are infinite.
Favorite Quotes from this Episode* “Video is an important part of podcasting that is too infrequently used.” * “Not everyone who might do business with you or connect with you will download an app and listen to a podcast from you. But many will come into contact with you through social media and that is where video comes in. A 30-60 second clip from your podcast episode with video and audio is a great way to introduce people to your podcast and also stop the scroll on social media.”
Meet Ross BrandRoss Brand connects brands with customers through the power of livestreaming. He’s the author of the #1 Best Seller “100 Livestreaming & Digital Media Predictions, Volume 3.”
If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
Connect with Ross :Website: Home – Livestream Universe
Twitter: iRossBrand
Instagram: https://Instagram.com/rossbrand1
LinkedIn: https://linkedin.com/in/rossbrand
YouTube: Ross Brand
Facebook: Livestream Universe
Pinterest: Ross Brand (rossbrand) – Profile | Pinterest
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Podcast Episode #298: God's Plan for Living w/ Matt Tommey4-02-2023God's Plan for LivingAre you feeling disconnected between where you and the abundant life you know is possible in Christ?
In Matt's new book, God's Plan for Living, he breaks down his idea of I.D.E.A.L.
I – Identity
D – Design
E – Expansion
A – Alignment
L – Love
When you have these 5 things come together in your life, you're set up to walk in fullness.
Favorite Quotes from this Episode* ‘We must be faithful to not only steward the vision but also the journey.' * ‘We can't have 5 talent dreams with 1 talent habits.' * We must learn to walk at the pace God wants us to in our lives.' * ‘When God changes the way He provides, it does not change His promise TO provide.'
Synopsis from God's Plan for LivingMost Christians want to experience the abundant life that Jesus promised, they just don’t know how. And not for lack of trying. They love Jesus and are doing everything they know to do but feel utterly defeated and unable to connect with God’s best for their life—despite their committed hearts and best efforts. They are faithful but frustrated. Saved but not satisfied with the life they are living. Multiply that reality across the Body of Christ worldwide, along with its paralyzing impact, and I believe it’s potentially the greatest issue facing the church today.
God’s Plan for Living will give you a simple roadmap that, when followed with faith and expectation in your heart, will transform your life. Not through vague spiritual platitudes but practical instruction on how to know and faithfully pursue God’s plan for your life according to Kingdom principles found in God’s Word. No matter how God has designed and assigned you in His Kingdom, this book will enable you to live the abundant life Jesus promised right now.
The book begins with uncovering and examining “The Great Disconnect” in the lives of believers and why it’s the most pressing issue facing the church today. Next, it dives deep into five key areas called “God’s IDEAL” which is an acronym for Identity, Design, Expansion, Alignment and Love. Five precepts that, when implemented in your life, can create a roadmap for successful Kingdom living. Finally, the book concludes with tips and strategies on how to cultivate an atmosphere of ongoing breakthrough in your life.
Get Matt's Book HEREMeet Matt TommeyI’m Matt Tommey. I’m a fellow podcaster, author, and I’ve been primarily mentoring artists and creative entrepreneurs since 2009. But last year, something changed. God encouraged me to take what I’ve been teaching creatives for years enabling them to go from struggling to thriving and share it with a wider audience. That’s why I’m reaching out to you.
If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
Connect with Matt :Instagram : Matt | Thriving Christian Artist
Facebook : Matt
Website : www.matttommeymentoring.com
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Podcast Episode #297: Top 3 Strategies to Market your Book (and what to do when someone calls you a nobody) with Brenda Haire3-28-2023Top 3 Strategies to Market your Book(and what to do when someone calls you a nobody?)Writing a book can be challenging and daunting by itself. When you add in the marketing and everything to do once it's published, many can decide it's simply too much.
I'm so glad to be joined by 8 time author, Brenda Haire, as she shares with us three strategies she has used for her books and how she navigated being called a ‘nobody' at the beginning of her author journey.
Meet Brenda HaireBrenda A. Haire is a seven-time author and counting in the genres of Christian Living, Bible Studies, Business, and soon-to-be Young Adult Fiction as she coauthors her first fiction book with her grandson. She is the CEO of Joy of Pursuit and helps others write, publish, market, and build businesses through her online membership site, the Author Business Network. She is a passionate speaker and workshop leader paving the way for others to reach their full potential. She is bold and faithful and loves to see others fulfilling their callings. With over forty books on her to-be-written list, it excites her to see how God is using her to serve others.
If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
Connect with Brenda :Ministry connection points: BrendaHaire.com
Facebook/IG @brendaahaire
Author Business connection points: theJoyofPursuit.com
Facebook/IG/Pinterest @joyofpursuit
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Podcast Episode #296: Should you Give Up on Facebook for Business?3-21-2023Should you Give Up on Facebook for Business?As algorithms and platforms change, we can begin to question whether or not that platform is for us. Whether it's decreased engagement or lack of understanding regarding new changes, here are 7 questions to ask yourself if you should continue using Facebook for your business:
- Am I generating income based on my social media efforts?
- Can someone brand new to me show up on my social accounts and discover and know what your business is about?
- How many leads are you actually generating from your Facebook page?
- Am I actually enjoying being on Facebook for my business?
- Are you doing what you want others to do on Facebook?
- i.e. if you want people to show up and engage, are you doing those things for others or is everything you do automated?
- Are you showing up and having relevant, consistent content that lets your audience know you're really in this and actually care?
- If not Facebook, which platform are you going to leverage to let people like, know and trust you?
Favorite Quote from this EpisodeIf you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
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Podcast Episode #295: 3 Tips To Help You Have the Business You Want3-14-20233 Business TipsMovement begets more movement. Once you begin to take action and start to see results, it compels you forward to continue seeing more results.
In today's episode, I want to chat with you about 3 actions you can begin taking today, and every day moving forward, to begin to see the results that you want to see in your business.
The three tips are :
- Know that organic social media growth takes time – don't set unrealistic expectations
- Send text messages to 2 people every day
- Be willing to take imperfect action to see the fruit you desire
Let's chat about it and dive deeper on today's episode.
Favorite Quote from this EpisodeIf you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
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Podcast Episode #294: The Downfall of Being a Perfectionist in Your Marketing3-07-2023The Downfall of PerfectionismPerfectionism is no one's friend.
It likes to disguise itself as excellence (they're not the same thing).
If you find yourself getting stuck in your own head, with a myriad of videos on your phone that no one has ever seen because you're worried about certain things not being perfect, this episode is for you.
So how do you overcome perfectionism? By taking consistent imperfect action.
Let's chat about it on today's episode.
Favorite Quote from this EpisodeIf you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
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Podcast Episode #293: A Simple 3 Part Sales Strategy that Works2-28-2023A Simple 3 Part Sales Strategy that WorksThis episode is for those who are wanting to see results in your online social media marketing efforts and the stumped in your creativity as it relates to your content creation.
In this episode I want to share with you three components that you can use in your social media posts that will help drive sales and increase growth online.
It's the hook, story, lesson strategy.
Hook : the hook is used to capture someone's attention and get them to stop scrolling. For most, this needs to happen within the first 10 words or 10 sections, depending on the type of content.
Story : This is where you say what you were talking about in the hook. The story is a chance to go beyond the superficial to build a connection with your followers
Lesson : With the lesson, you tell your followers why the story was important and what's it in for them now.
Dive in deeper to each of the three pieces of this strategy by tuning in to this episode.
Favorite Quote from this EpisodeIf you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
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Podcast Episode #292: How do Business Leaders Fill Their Cup and Find Refreshment?2-21-2023How do Business Leaders Fill Their Cup and Find Refreshment?Let's talk about how easy it is to find ourselves over-scheduled, stressed, overwhelmed and simply just trying to do too many things.
We can also find ourselves doing things that are good, fun and life-giving but isn't what God has asked us to do.
In this episode, I talk about what it looks like to intentionally fill your cup and seek refreshment as a business owner or leader. The key thing is intentionality. Not doing things because they sound good or it's what you've always done but where do your values lie and what has God asked you to put your hand to in this season.
Favorite Quotes from this EpisodeKey Takeaways* Evaluate your life for what are the good things vs. what God is asking you to do. * Don't be afraid to have the hard conversations that are going to keep you in the vein of where you need to be with your business and family.
If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
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Podcast Episode #291: Three Critical Skills for Digital Leadership with Nathalie Gregg2-14-2023Critical Skills for Digital LeadershipWhat does it look like to #LeadLoudly?
In today's episode I'm joined by Nathalie Gregg, women's leadership & empowerment coach who shares with us three critical skills that you need to show up and lead well online.
- Commitment : to yourself & the community that you serve
- Courageous conversations : being willing to ask for help when you need it
- Community : building community is no longer a negotiable skill. If you don't have a community that is following you, then you're not actually leading.
Favorite Quotes from this Episode* ‘We hold the answer to someone else's struggle.'
Meet Nathalie GreggNathalie Gregg is the Chief Accelerator behind the hashtag #LeadLoudly!
It is a global leadership, executive coaching, and empowerment movement that ignites the power of women’s leadership!
Empowering women to become their own economic engines to maximize their influence! Inspiring them to take actions that drive results by creating a culture of peak performance through personal branding, courageous conversations, and collaborations. The #LeadLoudly Movement offers two dynamic tracks: the Enterprise & the Individual!
If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
Connect with Nathalie :Website : www.nathaliegregg.com
Twitter: NathalieGregg
LinkedIn: https://www.linkedin.com/in/nathaliegregg
Facebook: Nathalie GreggInstagram: https://www.instagram.com/nathaliegregg/
Pinterest: Nathalie Gregg (nathaliegregg)
TikTok: https://www.tiktok/nathaliegreggtiktokOther Ways to enjoy this podcast
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Podcast Episode #290: How to Have Faithful Courage in Business with Dr. Nido Qubein2-07-2023Faithful Courage in BusinessI must give all credit to my niece, Samantha Vodry for introducing me to today's guest, president of High Point University, Dr. Nido Qubein.
Dr. Qubein has been the President of High Point University since 2005 after previously being a business owner. He brings incredibly wisdom and insight into what it looks like to have everything be done from a place of surrender to Jesus.
In today's episode, we talk about what faithful courage has looked like in Dr. Qubein's life, what keeps him going despite pushback from culture and/or other challenges and one piece of advice for leaders of faith in business.
Favorite Quotes from this Episode* ‘When your foundations are built upon a rock, you can make decisions very quickly.' * ‘If you take risk out of your life, you remove all opportunity as well.' * ‘Doing things differently shouldn't be the goal. The goal should be doing things better.'
Meet Dr. QubeinNido is an accomplished university president and a nationally recognized author, speaker, and leader. Dr. Nido Qubein came to the United States with $50 in his pocket and a few words of English in his vocabulary … yet went on to become one of America’s most sought-after speakers and consultants.
As a university president, the story of his tenure at High Point University is known to many. In less than a decade, he led the institution to phenomenal growth (5,000 students) and significant academic advancement, tripling its size and moving it to the number one spot among Best Colleges in the South.
As an American citizen, President Qubein has been the recipient of some of the highest national awards, including induction into the Horatio Alger Association for Distinguished Americans with General Colin Powell, Oprah Winfrey, and the founder of Starbucks, Howard Schultz. He is the recipient of DAR’s Americanism Award and the Ellis Island Medal of Honor, along with four U.S. presidents. He is a member of the International Speakers Hall of Fame and, in fact, has served as president of the National Speakers Association.
President Qubein is the author of a dozen books and scores of leadership audio and visual recordings translated into many languages. The Biography Channel televised his Emmy-nominated life story titled “A Life of Success and Significance.”
In his home city of High Point, North Carolina, he has been named both the Citizen of the Year and the Philanthropist of the Year. His foundation has invested millions in scholarships for deserving young people and his family has been among the largest benefactors to High Point University and other organizations.
If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
Connect with Dr Qubein:Office of the President (High Point Uni.) : https://www.highpoint.edu/president/Other Ways to enjoy this podcast
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Podcast Episode #289: Building Wealth to Create Opportunities to Give Back with Gretchen Heinen1-31-2023Building Wealth to Give BackBuilding generational wealth isn't something that happens randomly.
It takes time and intentional, strategic steps to see true wealth come that can be based down to your kids and onto others.
In today's episode, I'm joined by Gretchen Heinen, founder of NetWorth It, as she shares 5 things you can do to begin building generational wealth.
- Get rid of generational roadblocks that could potentially hold you back
- Believe you are actually worth it (change your mindset)
- Level up your relationships
- Have strong money wisdom
- Build extra streams of income
Tune in to today's episode where Gretchen expounds upon these steps.
Favorite Quotes from this Episode* You're not going to wear a $25 dress the same way you would a $400 dress. We show up differently where there is value. * Engage and be social with those you're interested in.
Key Takeaways* Many people want to serve (and that's okay), but there comes a point when you need to actually start charging your worth. By not charging, you're potentially eliminating your ability to help anyone. You need to feed your family and if your business isn't bringing in adequate income, you'll have to find money somewhere else. This will pull you away from the thing you're passionate about doing.
Meet GretchenTraci is CEO of UNcoached and Creator of CEOFlo. She is a former top leader in multiple direct sales companies. Upon seeing the value in hiring a life and leadership coach to help her create fulfillment in top business and sales positions, she hired not one but three coaches. It made such an impact on her and her team that she decided to become a coach herself and build her private practice. UNcoached is the result of having turned everything she learned on its head and finally embracing more aligned strategies to attain both success in business as well as fulfillment and flow as a mom of 4. She now takes women through a complete inner overhaul in her signature program, CEOFlo.
In this podcast episode, I mention the new name of our podcast. The Infinitely More podcast.
Not much will change concerning content here but we are continuing to evolve and grow as a business and a podcast.
What can you expect? The Infinitely More podcast will focus on 4 areas : humanizing your brand, building relationships, increasing connection and community and increasing leads and revenue.
Stay tuned in the coming weeks for the rollout of this new iteration of the podcast show!
If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
Connect with Gretchen:Instagram: @gretchen_heinenWebsite : www.networthit.orgOther Ways to enjoy this podcast
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Podcast Episode #288: The Value of Hiring Someone with Shared Values1-24-2023Hiring Someone with Shared Values : For the 6 & 7 Figure BusinessesHave you ever felt that there was a disconnect between your heart and values and those of the individuals you've hired in your business?
As Christians, this can be challenging when maybe we don't find the same things funny as others do or there are certain standards you want to do life and business by. This can be true whether you are vocal about your faith in your business or not.
So what's the value of making the intentional decision to hire someone who shares the same values as you?
It's certainly not to live your life in a vacuum and only hear the ideals you believe in.
But there is a great value to hiring someone, particularly when it comes to social media and the voice and digital face of your business, that shares the same Christian worldview as you.
There is an added understanding that there are nuances to communicating and voice that others without that same worldview wouldn't understand.
Favorite Quotes from this Episode* ‘Human to human connection is where you need to thrive with social media issues you want the impact digitally that you desire.'
Key Takeaways* If you're a Christian business owner looking to hire someone to manage your social media this year, it's worth the extra time and effort to find someone who shares the same worldviews as you do. * If you really want to thrive and excel using social media this year, human – to – human connection is where you need to put the most time and effort for the desired impact.
If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
Other Ways to enjoy this podcast
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Podcast Episode #287: 5 Social Media Trends in 2023 – What You Need to Know01-17-20232023 Social Media Trends – What You Need to KnowSocial media is constantly evolving and changing. This can certainly feel frustrating and be a barrier to entry for people.
It can seem that just once you get something sort of figured out, it changes again.
Thankfully, there are people (such as myself) who are here to help guide you and navigate through the changes and how you can best embrace the changes to see real impact in your business.
In today's episode let's talk about 5 social media trends I see for 2023 and what you need to know about them.
- AI / Chat GPT : If you don't know, AI stands for Artificial Intelligence. AI is certainly not new. I remember 4 years ago attending conferences where AI was being discussed. However, there has been a lot of buzz recently with the emergence of a software called ChatGPT. ChatGPT is a free chat bot that you can use to bounce ideas off of. Many will see this AI usage as stealing your expertise and trying to take your job. BUT – if used wisely, I truly believe that you can leverage the power of this resource. It's not there to be competition but to enhance what you're already doing. I encourage you to check out ChatGPT. How can you use ChatGPT for your benefit? 2 things to consider is having it help you work out prompts for videos or content ideas. Then, you have the opportunity to insert your expertise and who you are to make it work for your business.
- Be excellent in humanizing your brand : This goes with #1. If we're not actively working to humanize our brand, AI will absolutely take over. You, as a human, has what a bot will never have. Emotions and feelings that can resonate with others. Use that to your advantage.
- Attraction Marketing : Ask yourself this, “What am I doing as a business to gain more clients and attract more people? Are you putting content out there that is share worthy? Are your marketing efforts ‘attractive' so that they draw people in?
- Inbound Marketing : Inbound marketing simply means that people are ‘inbounding' to you. This can look like blogs or offers on your website that will draw people back to you from social media. Do you have things out there on the internet that you can talk about and use to bring people back to you.
- Implement timeless strategies : Even as we see the emergence of AI and other trends, there is (and always will be) the space for us to implement timeless strategies that have worked for years to see our business grow and thrive. What do these timeless strategies look like? Serve well, have good customer service, showing up on the right platforms where your people are, having a strong business foundation that you can always come back to, etc. These, and more, will always be important and can't be overlooked as we pursue the new trends and strategies that we see.
If you found this podcast episode to be helpful and want to take your social media efforts to new levels in 2023 but want help with the strategy and/or implementation, reach out, I'd love to chat with you : www.sweetteasocialmarketing.com/contact/
Connect with Me:Facebook | LinkedIn | Twitter | Instagram
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Podcast Episode #286: Mindset Matters as You Scale Your Business with Tracy Warren1-10-2023Why Mindset Matters in Your BusinessAfter being diagnosed with Postpartum Obsessive Compulsive Disorder, Tracy encountered first hand just how important our mindset is when it comes to business, family and every other area of our lives.
I loved this episode with Tracy as it really caused me to think on a deeper level as to why we can feel stuck and action steps we can take in helping achieve that mindset shift needed to accomplish big things in your business.
Favorite Quotes from this Episode* ‘People will tell me they feel stuck. Rarely are they ever stuck, they just want MORE.' * “Ask yourself two questions : ‘Who do I need to be and what do I need to believe to make my goal happen?'.” * ‘Lay down your pride about being someone who can do ‘all the things' in your business. Get good at delegating.' * ‘Make the distinction between an expense and an investment.
Key Takeaways* Mindset truly does matter when it comes to how we show up and take action within our business.
Meet TracyTraci is CEO of UNcoached and Creator of CEOFlo. She is a former top leader in multiple direct sales companies. Upon seeing the value in hiring a life and leadership coach to help her create fulfillment in top business and sales positions, she hired not one but three coaches. It made such an impact on her and her team that she decided to become a coach herself and build her private practice. UNcoached is the result of having turned everything she learned on its head and finally embracing more aligned strategies to attain both success in business as well as fulfillment and flow as a mom of 4. She now takes women through a complete inner overhaul in her signature program, CEOFlo.
In this podcast episode, I mention the new name of our podcast. The Infinitely More podcast.
Not much will change concerning content here but we are continuing to evolve and grow as a business and a podcast.
What can you expect? The Infinitely More podcast will focus on 4 areas : humanizing your brand, building relationships, increasing connection and community and increasing leads and revenue.
Stay tuned in the coming weeks for the rollout of this new iteration of the podcast show!
If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
Connect with Tracy:LinkedIn : https://www.linkedin.com/in/traciwarrencoach/
Facebook: fb.com/traciwarrencoaching
Instagram: @traciwarrencoachOther Ways to enjoy this podcast
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Podcast Episode #285: The Power of Creating Sales and Marketing Systems in Business with Cyndi Padilla1-03-2023Business Systems for Sales and MarketingOf course, as business owners, we all want (and need) sales.
But often it can feel intimidating to think about selling.
What if you don't have a team dedicated to finding and securing leads?
In this podcast episode, I'm joined by Cyndi Padilla who talks with us about being ‘Sales Team Ready' and how even as a small team, you can create systems and processes that will help you with sales and marketing.
Favorite Quotes from this Episode* ‘Predictability equals profit.' * ‘Consistency creates predictability so people know what you stand for and what to expect from you.' * ‘If you're confident in what you're offering and selling, you don't have to be a perfect sales person.'
Key Takeaways* You don't have to have an amazing sales team if you're just getting started. You can have great impact and efforts by simply having great systems and processes in place.
Meet CyndiIn 2014, Cyndi said goodbye to the corporate world; quitting her job without a plan, but TRUSTING that it was the right decision.
Cyndi and her husband have built a successful business with lightning speed. Gain The Edge is the Sales Solution for industry leaders, providing ready-to-go sales teams and systems.
Cyndi’s strengths are developing world-class teams and creating cultures of commitment and results. Her faith, devotion, and discipline are the keys to her company’s growth.
Cyndi’s passion is contagious, and the energy she brings is undeniable. Cyndi’s leadership and experience combined with her magnetic personality make her an inspirational leader for all!
If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
Connect with Cyndi:Facebook : Cyndi Padilla | Gain the Edge NowLinkedIn : https://www.linkedin.com/in/cyndipadilla
Website : www.gaintheedgenow.com
Other Ways to enjoy this podcast
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Podcast Episode #284: The 5 Key Elements to Focus on in 2023: Your Marketing Business Plan12-27-20225 Elements You Need to Include in your 2023 Marketing Plan2023 is coming and almost here.
Social media and marketing your business in 2023 is almost here as well.
It can be easy to shrug it off, cross your fingers and hope for the best.
Rather, since it is inevitably coming, why not plan with intentionality and sustainability for this next year.
In today's podcast episode, let's talk about 5 key elements to include in your 2023 marketing plan :
- Joy – have a joy for what it is you're doing and pursuing. When you enjoy what you're doing, your marketing plan will be so much more fruitful.
- Focus on God's leading – we must show up in our business knowing God is in charge. Focus on what God is doing and blessing rather than expecting Him to bless what it is that you want to be doing.
- Intentional stillness in your work week – this can be hard but it is so important. I make the intentional space in my work week this year to listen to worship music and focus on God. It wasn't always a lot of time but I set my intention upon keeping Him at the forefront of my life.
- Focus on giving and receiving referrals – referrals can truly be the bread and butter of your business. Make it a point this year to focus on taking the time to give referrals, which in turn, sets you up to receive referrals as well.
- Go all in somewhere on social media – find ONE place where. you can give it your all. Is it Instagram Reels? TikTok? Wherever you want to be this year, find one place where you can consistently show up and give it your all.
This certainly is not a concise list of what you need to be doing in 2023, nor are these are the highest of priority when it comes to marketing your business. However, I believe these 5 things should be considered in any marketing plan as we head into 2023.
Favorite Quote from this Episode* ‘When you have a joy for what it is you're doing, your marketing plan will be so much more fruitful.”
If you found this podcast episode to be helpful and want to take your social media efforts to new levels in 2023 but want help with the strategy and/or implementation, reach out, I'd love to chat with you : www.sweetteasocialmarketing.com/contact/
Connect with Me:Facebook | LinkedIn | Twitter | Instagram
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Podcast Episode #283: Best Practices for Instagram Reels with Chelsea Peitz12-20-2022Instagram Reels : Best Practices to KnowAt this time, Instagram Reels is one of the best ways for your content to get recognized and see by other people.
Micro-video content is where it's at and seems to be here to stay (at least for the time being).
So how can you, a business owner, seize this opportunity to get your content seen (even when you don't want to be dancing)…
- Determine how you're going to capture attention quickly : With reels you have, at max, 1 – 2 seconds to grab someone's attention. How are you going to do it? Movement, sound, asking a question etc. Know what that attention grabber is for you.
- Are you forcing your watchers to consume your content in one way? : Some people choose to watch videos on social media without sound, others simply don't have the ability to watch with sound. Consider using subtitles for videos that are predominantly speaking focused.
- Just keep showing up : this, of course, is the reality for so many things when it comes to social media. Be willing to just keep showing up. Keep producing content. Find a niche or content type or way of showing up that is sustainable and enjoyable for you.
Favorite Quote from this Episode* ‘Views do not equal value.” * ‘Don't let the metrics steal the joy of creating. It's too easy to become so focused on what does and doesn't work that we lose the fu of simply creating what we have fun creating.'
Key Takeaways* Goal : building up a library of content so that when someone comes across your profile that is in your niche, they want to hit the follow button. * Stay in your niche. People come for a reason so don't be all over the place with the content you're creating.
Meet ChelseaChelsea is an internationally recognized real estate keynote speaker whose superpower is breaking down complex concepts into actionable, easy-to-execute social media strategies.
For over 7 years, she has taught the real estate community how to leverage social media and technology to build a powerful personal brand and develop content that generates real leads without feeling ‘salesy.’
Chelsea is a frequent industry conference presenter and podcast guest whose signature style is to share actionable insights and tactical how-to’s rather than high-level fluff. Offering digestible step- by-step plans that empower agents develop a powerful personal brand that attracts their ideal audience.
For over two years, she has been producing The Voice of Social Sales podcast and launched her first book called Talking in Pictures, one of the few books about how camera-first platforms like Snapchat changed the way we build community through screens and how we communicate out brand. Her latest book What to Post: How to Create Engaging Content That Builds Your Brand & Gets Results launched in February 2020 and is a #1 best seller in 6 different categories.
Chelsea's most important role is being mom to Mason, wife to husband Brian and rescue-dog-mama to as many chihuahuas as possible. Her favorite thing to do is wine-tasting in Napa (or anywhere with a vineyard!)
If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
Connect with Chelsea:Instagram : www.instagram.com/chelsea.peitz
LinkedIn : https://www.linkedin.com/in/chelseapeitz
Website : www.chelseapeitz.com
Other Ways to enjoy this podcast
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Podcast Episode #282: What if we allow God to truly Lead us in our Decision Making: God-Sized Dreams Can Happen12-13-2022God-sized Dreams can Happen to YOURecently (at the time of the original recording of this podcast in September 2021), I had received the largest paid invoice in the history of my business. I was thrilled.
But here's the thing…I often found myself struggling to believe that this kind of stuff could happen, even while I was experiencing it!
You see, prior to receiving this invoice, I was frustrated.
I had put a lot of time and effort into a specific service that I was going to offer.
It was the kind of offer that business mentors told me I should create.
But here's the thing, it simply was not converting the way that I had hoped it would.
I became hyper-focused on all that was going wrong, what I needed to shift and pivot that I was frustrated.
So I went to the numbers. And they didn't lie.
What I would was that I was on track to have the best year financially in my business that I had ever had.
But I was frustrated and felt like I was failing.
I had to get real about what was currently happening and make a decision.
So I did.
I had lunch with a friend who provided great advice and I went to God and prayed and asked him to direct my steps. And I received such clarity.
And I believe that He will do the same for you so that you can pursue the God-sized dream of building a business that allows you to have the time freedom and to be present with those in your life that you love.
My encouragement to you is to keep going, even if the journey doesn't look the way you had originally planned.
Favorite Quote from this Episode* ‘I became so focused on what wasn't working and what I needed to shift that I became frustrated and actually missed the blessing that was in that moment.”
If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
Connect with Me:Facebook | LinkedIn | Twitter | Instagram
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Podcast Episode #281: We've Got Big News!12-06-2022Our podcast has been around since June 2017. 281 episodes filled with amazing guests and insights on business, marketing and being an entrepreneur following Jesus.
It's been on my heart recently that I wanted to make some changes regarding the podcast, specifically the name.
I stuck with the sweet tea theme as that is the name of my business and is, hands down, my favorite drink. (and in my humble opinion, Chick-Fil-A has the best sweet tea).
However, I was feeling that there was more for the podcast, infinitely more, if you will.
So with that, I want to introduce to you the new podcast name…
Tune in to find out more
If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.
Offer from Heather : 31-Day Content CalendarConnect with me:Facebook : https://www.facebook.com/SweetTeaSocialMarketing/
LinkedIn : https://www.linkedin.com/in/heatherheuman
Twitter : https://twitter.com/heatherheuman
Instagram : https://www.instagram.com/heatherheuman/
Website URL : https://www.sweetteasocialmarketing.com
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Podcast Episode #280: How to Find Out Where Your Target Audience is Hanging Out with Brian and Bill of As Told By 11-29-2022 Video Marketing to Your Target Audience What to know what Brian and Bill say are the top mistakes people make when trying to find out their target audience? Putting one message…
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Podcast Episode #277: Marketing Your Big Brand – The Do's & Don't with Jennifer Mulchandani & Heather Myklegard 11-22-2022 Brand Marketing for ‘BIG Brands' I loved this episode with Heather & Jennifer as they share their passion for helping ‘big brands' accomplish great things using social media. What is a big brand? Heather and…
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Podcast Episode #278: 4 Ways to Know You are Selling to the Wrong Audience in Your Marketing 11-15-2022 Do you have the Wrong Audience in your Business? You can have the offer, you can have the email list, the social media accounts and the website. But what happens when you're not making any sales?…
The post 4 Ways to Know You are Selling to the Wrong Audience in Your Marketing appeared first on Sweet Tea Social Marketing with Heather Heuman.
Podcast Episode #277: The Difference between Coaching and Consulting w/ Shawn Quintero 11-08-2022 What's the Difference Between Business Coaching & Consulting? It seems that the words coaching & consulting have almost become interchangeable in the business world. Are they really the same thing? While they are similar, they are quite different in function and…
The post The Difference between Coaching and Consulting w/ Shawn Quintero (Vault Episode) appeared first on Sweet Tea Social Marketing with Heather Heuman.
Podcast Episode #276: How the Pampered Chef Transformed my Life & was the Catalyst for My Business 11-01-2022 Business Catalysts and Encouragements : My Story In this episode, I share with you the story of how my whole business journey began – straight back to the very beginning. In 2006, my husband was…
The post How the Pampered Chef Transformed my Life & was the Catalyst for My Business (Vault Episode) appeared first on Sweet Tea Social Marketing with Heather Heuman.
Podcast Episode #275: 3 Things to Ensure Your Marketing Efforts are Paying Off 10-25-2022 Marketing Tips to Ensure Your Efforts are Paying Off I graduated high school in 1993. At that point, email was just becoming more popular. Many business and marketing tools have some and gone during those almost 30 years. In my…
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Podcast Episode #274: Three Ways to Remove Resistance to Showing Up Consistently Online with Natalie Blenkush 10-18-2022 Natalie's 3 Tips on How to Have Consistency Online If you feel that you struggle to consistently show up online – hear me right now – You. Are. Not. Alone. We all have areas of resistance that can…
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Podcast Episode #273: 5 Simple Steps to Batch Your Social Media Content 10-11-2022 Batching Content Creation for Social Media I'm sure this is not the first time you're ever hearing the b-word in marketing. Ya know, batching! Everyone talks about and everyone, it seems, acts like it's the most simple thing in the world…
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Podcast Episode #272: How John Personally Used Social Media to Generate Business 10-04-2022 How John used Social Media to Generate Business This episode from realtor, John Schuchman, was super encouraging. John shares his personal story of how he went broke, used social media marketing to get him out of the 9-5 job cycle, pay off…
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Podcast Episode #271: Give yourself Grace 09-27-2022 Give Yourself Grace Today's episode is super short and sweet. I don't always have a full script written out for each podcast episode. Sometimes I just want to share with you what I feel God is speaking to my own and I hope that it also encourages you…
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Podcast Episode #270: Self-care Isn't Selfish 09-20-2022 Self-care and How Jesus Modeled that for us on Earth I LOVED this episode with Carmen and I hope you do as well. I think often in today's culture, we hear a lot about self-care. Unfortunately, a lot of that talk is centered around ‘self' and doesn't include…
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Podcast Episode #269: Women Over 40 in Business: A Truth You Must Know 09-13-2022 To All the Women Over 40 in Business… Today's episode is for you. At the time of recording this episode, I am 47 years old. And I know there is the temptation to believe that you're a ‘has-been', that you're…
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Podcast Episode #268: Millennial Millionaire – Making My First Million Before 26 09-06-2022 Monrae's Journey to being a Millennial Millionaire If you don't already know Monrae, I promise you're going to LOVE her after today's episode. I came across Monrae via Instagram Reels and immediately knew I wanted to have a conversation with her. Her…
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Podcast Episode #267: 3 SUPER EASY Methods to Start Recording Video for Social Media TODAY! 08-31-2022 Start Recording and Posting Video Today! In today's episode I'm sharing with you simple hacks to creating and posting videos for social media – no matter the platform. I know many people who are simply overwhelmed by the…
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Podcast Episode #266: One Way Influencers Make Money – What You Need to Know About the Amazon Influencer Program 08-23-2022 Have you heard of the Amazon Influencer Program? We've all seen and heard of the social media influencers who are able to make their money using their platforms. But how does the everyday person leverage…
The post One Way Influencers Make Money – What You Need to Know About the Amazon Influencer Program appeared first on Sweet Tea Social Marketing with Heather Heuman.
Podcast Episode #265: NFT's, Web 3.0 & The Metaverse – A Fascinating Glimpse of the Advancement and Shift in Marketing 08-16-2022 Do you know about Web 3.0? NFT's? Metaverse? Ok, I'm excited for you to hear this episode. Now, I know that the title will automatically turn some people off. But I want to…
The post NFT’s, Web 3.0 & The Metaverse – A Fascinating Glimpse of the Advancement and Shift in Marketing appeared first on Sweet Tea Social Marketing with Heather Heuman.
Podcast Episode #264: The Truth: Set Your Business Up for Success 08-09-2022 The Truth of What You Need for Business Success When I first started my business, I simply wanted to make money so that my family could go on vacation. That's it. From that, I've learned that it is so important to not…
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Podcast Episode #263: The Benefits of Pinterest for Your Business: 2 Top Elements That You Must Get Right in 2022 08-02-2022 2 Things You Need Right Now to Use Pinterest for Your Business I'm excited about today's episode where I'm joined by Kimberly Chaney as she shares the top two things you need in order…
The post The Benefits of Pinterest for Your Business: 2 Top Elements That You Must Get Right in 2022 appeared first on Sweet Tea Social Marketing with Heather Heuman.
Podcast Episode #262: The Final Steps to Your Social Media Strategy Plan (Part 2) 07-26-2022 What You Need for Your Social Media Strategy (Part 2) We're following up last week's episode with an additional 9 steps (because we accidentally skipped one on this episode!) that you can take to create a social media strategy…
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Podcast Episode #261: The First 10 Steps to Your Social Media Strategy Plan 07-05-2022 What You Need for Your Social Media Strategy Whether you've been showing up on social media for years or you're brand new to showcasing what your business is about, I believe these 10 steps can be applicable to you. As…
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Podcast Episode #260: 3 Things that Every Website Needs to Function Really Well 07-12-2022 What Your Website Needs to Be Successful 10 – 15 years ago you may have needed to convince business owners that they needed a website. In 2022, you most likely don't need to convince people they need a website but they…
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Podcast Episode #259: Should You Keep Using Social Media or Walk Away? 07-05-2022 Should You Walk Away from Social Media? If you're aware of what's going on in the world, particularly in the United States, you know that we will live in a very polarized society. Everyone has an opinion and social media has,…
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Podcast Episode #258: How The Babylon Bee Cultivates Community Online & Handles Negativity on Social 06-28-2022 Building Community in Unlikely Places If you've been around the internet for any length of time, you're probably familiar with The Babylon Bee. The Babylon Bee is a satire website that leans into Christian, Conservative and everyday life topics.…
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Podcast Episode #257: 4 Content Marketing Trends Working in 2022 06-21-2022 4 Content Marketing Trends working in 2022 I'll be the first to admit that there is a lot of advice (maybe sometimes even noise) out there of what you should be doing in your business. Sometimes it can be hard to weed…
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Podcast Episode #256: Celebrating 5 Years On the Podcast (And a Giveaway) 06-14-2022 Celebrating 5 Years of the Podcast Wow – 2017 feels both yesterday and a lifetime ago when we first began the Business, Jesus, Sweet Tea Podcast. I'm so grateful that God placed on my heart the idea to begin a podcast!…
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Podcast Episode #255: Women and Christian Counseling: Stigmas and Growing to be the Leaders God Called us to Be 06-07-2022 Breaking Through the Counseling Stigmas In the church, there is a stigma around going to counseling. We're encouraged to ‘pray more' and seemingly negative emotions are viewed as bad things to simply just be prayed…
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Podcast Episode #254: Here's Why You Don't Have to Niche Down Like Everyone Else Does in Your Business 05-31-2022 Finding Your Business Niche We certainly do not lack knowledge and advice when it comes to business. You don't have to look too far to find insight into what has worked for other business owners…
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Podcast Episode #253: How you Can Uplevel your Instagram Account for your Business (3 Things You can take ACTION ON TODAY) 05-24-2022 Uplevel Instagram for Your Business Do you know that your audience is on Instagram but struggle to know where to start? Social media can be overwhelming with how DIFFERENT each platform is…
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Podcast Episode #252: How Julianne went from Hair Salon Owner to Coach and Speaker for Kingdom Entrepreneurs 05-17-2022 Navigating Business Transitions and Pivots with God I'm so grateful for this conversation I was able to have with Julianne on this episode of the podcast. I've had the pleasure of being on a weekly prayer call…
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Podcast Episode #251: Join My 1:1 Mentoring & Laser Coaching Program (Only 6 available spots) 05-10-2022 1 Laser/Coaching Mentoring Program. 1:1 (only 6 spots) Length: 6 months Here's what you get with the program : ONE 30-minute call each month with Heather Heuman ONE ADDITIONAL BONUS CALL – 30 minutes that you can use…
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Podcast Episode #250: 3 Timeless Business Strategies that Continue to Grow Our Business 05-03-2022 Timeless Business Strategies I Continue to use in my Business I've had the opportunity to create two very successful businesses in my time as an entrepreneur. Here are three business strategies I've used time and again that have proven to…
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Podcast Episode #248: Comfortable Being Uncomfortable with Kevin Felder 04-19-2022 Comfortable being Uncomfortable in Life & Business In this episode, I'm joined by Kevin ‘Big Redd' Felder. I've known Kevin personally for over 6 years and I am so excited to finally have him join me on the podcast. Kevin joins us to talk about…
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Podcast Episode #246: The #1 Lie That is Keeping You Down from Growing Your Business on Social Media 04-12-2022 The #1 Limiting Mindset that Keeps You Back in Business I believe that the number one limiting mindset that business owners experience is being consumed with the overwhelming feeling that you're not good enough.…
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Podcast Episode #246: How to Work 25 Hours a Week and Create Income That Pleases You 04-05-2022 How Did I Create the Work Schedule of 25 Hours per Week As a business owner, it can be all too easy for your work schedule begin to take over your life schedule. It can feel that…
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Podcast Episode #245: Who to Hire in Business and How to Know Who to Trust? 03-29-2022 When Hiring – How do I know Who to Trust? I recently received an email from a podcast listener who shared with me that she's wanting to hire a business coach to help her get started in…
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Podcast Episode #244: Shifting the Narrative about Marriage and Entrepreneurship 03-22-2022 Shifting the Narrative for Married Entrepreneurs Do you and your spouse both run a business? I'm excited about this episode with Ariel because I believe talking about business, relationships and wealth building – all within the context of Christianity – is often not talked…
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Podcast Episode #243: Meta Announces Their New Mission (and Community Isn't Part of It) 03-15-2022 Meta just Announced Their New Mission – what do you think? Recently Meta (formerly known as Facebook) announced their new mission for the company. In a previous iteration of their mission, there was a heavy emphasis on community.…
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Podcast Episode #242: The Power of Masterminds- Why They Work and the Community They Create… 03-08-2022 The Power of Masterminds Have you ever been a part of a mastermind? Or thought you were signing up for a mastermind but instead found yourself in more of a group coaching setting? Masterminds are a unique opportunity where…
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Podcast Episode #241: Here's Why You Have Got to Just Do The Thing 03-01-2022 Don't Wait – Just Do the Thing Tomorrow isn't promised to any of us. I hear all the time, ‘I'll do that when I retire.', ‘I'll do that when the kids are out of the house.', etc. Here me when…
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Podcast Episode #240: How to Wildly Uplevel Your Income in Business (It's Easier than you Think) 02-22-2022
Stop Playing Small and Learn to Uplevel in Business I'm so glad you are here and listening to this episode of the podcast. I love Judy, her heart and everything she brings both with faith and in business.
‘Upleveling in Business' can be such a cliche saying that we hear everyday. What does it even mean and how can you ACTUALLY get to the place with more money in the bank.
Tune in to today's episode with Judy Weber as she shares not only business acumen but how you, as a Christian, can align yourself with the Lord and His purposes for you and a life of abundance.
Meet Judy Judy Weber is a Women’s Business Strategist & Scaling Expert, Host of the globally-ranked Joyful Scaling Podcast and Founder of Judy Weber Co., a boutique consultancy for women in business. She helps Christian female CEOs scale their business to multi 6 and 7 figures with simplicity, using the proven Joyful Scaling Method.™
A former corporate, trial attorney and C suite executive, Judy is a genius at showing successful women how to uplevel their mindset, step fully into their CEO role and strategically transform their current business model into a freedom-based business, without compromising their values.
She is a sought-after Keynote Speaker, teaching and inspiring women across the world to pursue the ‘impossible’ knowing that God is able to make your biggest dreams a reality.
Offer from Judy The Ultimate Scaling Guide
Discover the 4 proven strategies our clients use to experience exponential revenue growth!
Download our 20-page workbook-style Guide that walks you through each strategy with writing prompts so you can implement right away => https://judyweber.c
Connect with Judy:
website: judyweber.co
FB: facebook.com/judyweberco
IG: instagram.com/judyweberco
LI: https://www.linkedin.com/in/judyweberco
Other Ways to enjoy this podcast
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Podcast Episode #239: My Journey of Losing Nearly 200 lbs: Me vs Me 02-15-2022
My Journey of Me vs. Me In this episode I'm being vulnerable and sharing with you my journey of losing nearly 200 lbs.
In 2005, I had gastric bypass surgery and lost 186 lbs.
Now you may be asking – Heather, what does this have to do with business, social media or marketing?
Here's what I would tell you… I wanted more. I knew there was more for me – both then and now as I pursue greater things with my health. When I had surgery all those years ago, I had many people who questioned my decisions, but what I've learned along the journey is that it is always me vs. me. It was me, showing up and stepping outside of my comfort zone. It was me choosing to not live in that place but to push for the greater things.
I want you to know that if you find yourself in a place of wanting more – in business, in your personal life, wherever – You. Can. Do. It.
Did you find this episode helpful or want to be featured in an upcoming episode? Send me an email at heather@sweetteasocialmarketing.com!
Get in our this brand new offering!
Have you ever wanted the accountability & encouragement of a mentor, the mindset work that comes from a coach and the specific strategy work needed for growth from a consultant? These three things are why I am SO excited about our newest offering for 2022. If this sounds like something you could be interested in, please reach out. Head over to the contact page of the website here and send me a message.
Connect with me: Facebook : https://www.facebook.com/SweetTeaSocialMarketing/
LinkedIn : https://www.linkedin.com/in/heatherheuman
Twitter : https://twitter.com/heatherheuman
Instagram : https://www.instagram.com/heatherheuman/
Website URL : https://www.sweetteasocialmarketing.com
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The post My Journey of Losing Nearly 200 lbs: Me vs Me appeared first on Sweet Tea Social Marketing with Heather Heuman.
Podcast Episode #238: How Your Messaging Can Help You Generate Potential Clients Online 02-08-2022
Getting Your Messaging Straight to Attract the Right Clients Your business depends on you having the right messaging to attract the right clients. It's really that simple.
AND, we should never assume that the right clients (or anyone) knows what we do. It's our job to ensure that they do by communicating it in some way in everything we do.
In this episode, I'm joined by Coach Laura White who shares with us how you can get clear on your messaging, discover your target audience and their pain points and how you can ensure they know what you do and bring to the table.
Top Takeaway : Always have a hook, body and call-to-action
Tune in to today's episode to find out more!
Meet Laura Laura White is an inspiring Speaker, Business Strategist, and Prosperity Coach in the marketplace. She also is an author of two books.
She has been coaching for the last 10 years helping others achieve their goals. Her passion is to help Coaches grow their business by gaining clarity, clients, and consistency without overwhelm so they can be profitable.
Laura equips and empower others to get RESULTS in their business through her Inner Circle Growth Academy. She used to struggle for years and has spent thousands of dollars trying to figure it out. Now her pain is your gain.
She has been featured on TV, radio, podcasts, clubhouse, and magazines.
Connect with Laura:
Website : www.lifecoachlaurawhite.com Facebook : Laura White Instagram : https://www.instagram.com/lifecoachlaurawhite/
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The post How Your Messaging Can Help You Generate Potential Clients Online appeared first on Sweet Tea Social Marketing with Heather Heuman.
Podcast Episode #237: Knowing Your Zone of Genius Will Transform Your Year on Social Media 02-01-2022
Leaning into Your Genius Zone this Year Do you know what your zone of genius is? Are you operating in that space in your business?
I'm sure there are things you are doing that you might be really good at that aren't what you truly thrive in.
So…if you feel like you're doing it all in your business or it feels your offerings are all over the place and it feels hard to settle on that one thing you're going to focus on, I want you to do this one thing. Sit down and pray. Ask God for clarity. Have a brainstorming session and write down the things you love doing and are passionate about and the things you're good at.
Then look it. Maybe there's one thing or 50 things on that list. Pray over that list and ask God what He wants you to lean into and boldly show up with. Be still.
I promise that when you find what that zone of genius, everything becomes a lot easier – your messaging, your offers, hiring people, etc.
You got this.
Did you find this episode helpful or want to be featured in an upcoming episode? Send me an email at heather@sweetteasocialmarketing.com!
Get in our this brand new offering!
Have you ever wanted the accountability & encouragement of a mentor, the mindset work that comes from a coach and the specific strategy work needed for growth from a consultant? These three things are why I am SO excited about our newest offering for 2022. If this sounds like something you could be interested in, please reach out. Head over to the contact page of the website here and send me a message.
Connect with me: Facebook : https://www.facebook.com/SweetTeaSocialMarketing/
LinkedIn : https://www.linkedin.com/in/heatherheuman
Twitter : https://twitter.com/heatherheuman
Instagram : https://www.instagram.com/heatherheuman/
Website URL : https://www.sweetteasocialmarketing.com
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Podcast Episode #236: We're talking Trademark with a Lawyer – How to Protect Yourself 01-25-2021
Do you need a Business Trademark? Legal processes when it comes to business can feel scary and overwhelming. Where do you start, what exactly do you need and where do you go?
Having a business trademark can keep you and your business legal and avoid any possible confusion or someone ‘stealing' your intellectual properties.
By this point you may be asking who needs a trademark…
Tune in to this podcast episode where we talk about why should you have a trademark, what is a trademark and what to look for when finding a trademark attorney.
Meet Jay Jay Razzouk is a California business attorney, with over 10 years’ experience litigating matters in over 20 states involving corporate governance at top Fortune 500s. He is also the founder of ProSCALE Legal™ Coaching. With his SecureSCALETM method, Jay now helps small business owners employ legal and relationship strategies to protect their business as they scale to and beyond 7 & 8 figures so they can have peace of mind and fulfillment as they create their legacy.
Connect with Jay:
Instagram : http://www.instagram.com/thehighperformanceoffice Website : ProSCALE Legal
Masterclass: Client Agreements are More than Protection: Increase Your Profit, Elevate Your Brand
5 Risks Every Business Owner should know & how to securely scale
Join our group for the Structuring for Success video Series & answers to YOUR legal questions
Facebook : Business Law for Online Practitioners & Entrepreneurs
LinkedIn : https://www.linkedin.com/in/jayrazzouk/
Avvo : Jay Razzouk – Lawyer in San Bernardino, CA – Avvo Other Ways to enjoy this podcast
The post We’re talking Trademark with a Lawyer – How to Protect Yourself appeared first on Sweet Tea Social Marketing with Heather Heuman.
Podcast Episode #235: Where Are Your Receipts? 4 Tips to Leveraging Social Media Marketing for Business Growth 01-18-2022
Leveraging Social Media for Business Growth I'm a firm believer that where your receipts are, there your attention lies. What do I mean by that? Well, where you spend your time, money and efforts (receipts) is where your attention is focused the most.
I ask you to consider if your ‘receipts' are focused in the right directions for business growth this year.
Here are four things to consider:
- Focus – Where are you efforts regarding social media? Get REALLY clear on what you're going after. This is key to avoiding Shiny Object Syndrome that pulls you from your ‘why' (see tip #4).
- Consistency – I know this one sounds cliche and said too many times but without I don't believe you will see the growth you desire to see. Consistency is key to remaining relevant and staying top of mind to those who may be in need of what you offer.
- Know your goals – before you can create social media / marketing goals, you need business goals. You can't create a good social media strategy without first knowing what you're wanting to accomplish in your business. Don't forget to write them down!
- Remember your why – when you remember your why it diminishes all the other noise and helps guide you when there are setbacks.
Did you find this episode helpful or want to be featured in an upcoming episode? Send me an email at heather@sweetteasocialmarketing.com!
Get in our this brand new offering!
Have you ever wanted the accountability & encouragement of a mentor, the mindset work that comes from a coach and the specific strategy work needed for growth from a consultant? These three things are why I am SO excited about our newest offering for 2022. If this sounds like something you could be interested in, please reach out. Head over to the contact page of the website here and send me a message.
Connect with me: Facebook : https://www.facebook.com/SweetTeaSocialMarketing/
LinkedIn : https://www.linkedin.com/in/heatherheuman
Twitter : https://twitter.com/heatherheuman
Instagram : https://www.instagram.com/heatherheuman/
Website URL : https://www.sweetteasocialmarketing.com
Other Ways to enjoy this podcast
The post Where Are Your Receipts? 4 Tips to Leveraging Social Media Marketing for Business Growth appeared first on Sweet Tea Social Marketing with Heather Heuman.
Podcast Episode #234: The Hiring Mindset You Need When Growing Your Team 01-11-2021
Hiring Team Members in 2022 Are you ready to grow your dream team for your business?
Maybe you're at the place where you know that in order to grow, you need to either hire your first team member or you need to bring on that second, third, or fourth person. Whichever place you find yourself in, it can be challenging to think about entrusting a portion of your business to someone else.
Have no fear, this is an AMAZING place to be.
I love today's episode where I'm joined by Katelyn Patton who shares on having the right mindsets when it comes to hiring your ‘dream team'.
In this episode we talk about the 2 mindset shifts you need, how to leverage the ‘zone' of genius' of yourself and your current team members, the stigma of hiring from the Philippines and internships.
Meet Katelyn Katelyn is a Team Growth Strategist that helps business owners hire and train their profit-producing team effectively and efficiently. She’s an expert in hiring strategies, onboarding your team so they'll stick around, and helping you create an all-around high performance office. Before launching out on her own, Katelyn worked in Human Resources where she discovered her love for the recruiting and hiring processes. This is where she discovered the intricacies of what goes on behind the scenes in order to hire and retain top talent that will take your business to the next level.
Offer from Katelyn Free Facebook Group – Building Your Six Figure Team
Join us for tips and strategies for hiring your dream team without the overwhelm. I do quarterly workshops and weekly trainings to give you in-depth information to make your hiring process as straightforward as possible.
Connect with Katelyn: Website : www.thehighperformanceoffice.com
Facebook : www.facebook.com/groups/sixfigureteam
Instagram : www.instagram.com/thehighperformanceoffice
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The post The Hiring Mindset You Need When Growing Your Team appeared first on Sweet Tea Social Marketing with Heather Heuman.
Podcast Episode #233: I'll Be Your Christian-Based Business Mentor 01-04-2022
I'll be Your Christian Business Mentor in 2022! Wow, I cannot believe that we are at the beginning of a brand new year!
While you never have to wait until a new year to begin something new (you can always simply start!) I am quite excited about the brand new offerings we have coming here at Sweet Tea Social Marketing.
The first new package we have available is the 6 month mentoring & coaching program. We're coming alongside business owners, decision makers and leaders who want to entrust their vision with someone who has a Christian outlook.
The three main areas we will focus on during this program are:
• social media strategy
• marketing essentials
• mindset
Additionally, we're looking forward to our brand new CONTENT CLUB (launch date TBD). This is for those who want to take the guess work out of what content to post and to allow us to provide some extra content for you each month. Be on the lookout for that launch date soon!
Get in our this brand new offering!
Have you ever wanted the accountability & encouragement of a mentor, the mindset work that comes from a coach and the specific strategy work needed for growth from a consultant? These three things are why I am SO excited about our newest offering for 2022. If this sounds like something you could be interested in, please reach out. Head over to the contact page of the website here and send me a message.
Connect with me: Facebook : https://www.facebook.com/SweetTeaSocialMarketing/
LinkedIn : https://www.linkedin.com/in/heatherheuman
Twitter : https://twitter.com/heatherheuman
Instagram : https://www.instagram.com/heatherheuman/
Website URL : https://www.sweetteasocialmarketing.com
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Podcast Episode #232: 7 Mistakes to Stop Making ASAP on Instagram 12-28-2021
Instagram Mistakes to Stop Making in 2022 If Instagram is on your radar for leveraging in your marketing in 2022, this podcast episode is for you.
In my experience, we can become so focused on the deeper marketing strategies that we often overlook the EASY things we can do (and stop doing) right now that can have an impact on our social media efforts.
Here are seven mistakes you can stop making RIGHT NOW on Instagram that will have a dramatic effect on your Instagram presence:
Mistake #1 : Don't like 50 posts at one time on someone's page, particularly if you're new to that person. A general rule of thumb is to avoid any thing that could feel creepy or crazy on the internet. This would be one of those things.
What to do instead : Engage but don't spam. Let all your engagement be genuine. Consider the phrase, ‘Slow and steady wins the race.' This is a great approach rather than mass amounts at one time.
Mistake #2 : Having information missing from your bio. Ask yourself this: ‘Does my bio easily tell others what I do?'. If the answer is no, go fix it right now. This is the EASIEST but often most overlooked way for people to know who you are, what you do and make a decision on whether or not to follow you.
What to do instead : have information in your bio that tells people who you are, what you do and how they can find out more about you
Mistake #3 : Not having a good profile picture. You do not need to have an over-the-top professional picture but if you're picture doesn't accurately represent who you are or what your business does, this could turn people away by causing confusion.
What to do instead : ensure your profile picture accurately represents your brand. If you are your brand, make sure your photo has good lighting and showcases who you are. Please do not have an image that is blurry.
Mistake #4 : Focusing only on the news feed. This is so 2014. In 2022, there are many other features to Instagram where you could find increased engagement that you would be missing out on if you were to only be focusing on the news feed.
What to do instead : consider utilizing Stories, Reels, IG Live and DMS to engage with your audience
Mistake #5 : Prioritizing esthetic over content subject. I'm here to tell you that your Instagram account does not need to look like it came out of Vogue magazine.
What to do instead : Focus your efforts on the depth of content rather than what looks pretty
Mistake #6 : Lack of excellent value
What to do instead : Show up with content that makes your audience smarter. Let them know you have something to say that will benefit them.
Mistake #7 : Making every post about you
What do to instead : Have your content be focused on your audience being better equipped to know what to do, not only focused on you.
I'm a stronger believer in, ‘When you know better, do better.'. So let this podcast episode serve as a you knowing better how to utilize Instagram in 2022.
If you found this podcast episode helpful, let me know! Send me an email at heather@sweetteasocialmarketing.com!
Get in our this brand new offering!
Have you ever wanted the accountability & encouragement of a mentor, the mindset work that comes from a coach and the specific strategy work needed for growth from a consultant? These three things are why I am SO excited about our newest offering for 2022. If this sounds like something you could be interested in, please reach out. Head over to the contact page of the website here and send me a message.
Connect with me: Facebook : https://www.facebook.com/SweetTeaSocialMarketing/
LinkedIn : https://www.linkedin.com/in/heatherheuman
Twitter : https://twitter.com/heatherheuman
Instagram : https://www.instagram.com/heatherheuman/
Website URL : https://www.sweetteasocialmarketing.com
Other Ways to enjoy this podcast
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Podcast Episode #231: 4 Beliefs to have the Best Year Yet in Business 12-21-2021
Business Beliefs in 2022 In 2011 when I started my first business, Elizabethtown Family, I did not know all the things. I didn't know the lingo or all the best strategies but I was an action taker. And sometimes I think that's all you need.
In this episode of the podcast, I'm sharing with you 4 beliefs I believe you need to embrace in 2022.
- Be fruitful
- Don't be afraid to take imperfect action
- Dream bigger
- Lead with legacy
Tune into the episode to hear more about each of these beliefs that I believe you need to own and pursue in 2022.
Sooo, are you ready for this to be a year of increase for you? If you found these tips helpful, would you let me know? I'd love to hear from you! Send me an email and let me know what you're doing in 2022 to create generational wealth in your business.
Get in our this brand new offering!
Have you ever wanted the accountability & encouragement of a mentor, the mindset work that comes from a coach and the specific strategy work needed for growth from a consultant? These three things are why I am SO excited about our newest offering for 2022. If this sounds like something you could be interested in, please reach out. Head over to the contact page of the website here and send me a message.
Connect with me: Facebook : https://www.facebook.com/SweetTeaSocialMarketing/
LinkedIn : https://www.linkedin.com/in/heatherheuman
Twitter : https://twitter.com/heatherheuman
Instagram : https://www.instagram.com/heatherheuman/
Website URL : https://www.sweetteasocialmarketing.com
Other Ways to enjoy this podcast
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Podcast Episode #229: INSTAGRAM REELS 101 – Best Practices & Strategy 12-07-2021 Instagram Reels – Business, Jesus, Sweet Tea Podcast Best Practice & Strategy for Instagram Reels Have you begun using Instagram Reels?
Have you convinced yourself that dancing and lip syncing isn't for you?
If you have decided that Instagram Reels are not for you, I want you to tune into this episode.
Micro-video content (videos under 1 minute…..Instagram Reels) isn't going anywhere and social media platforms are favoring accounts that are utilizing this feature.
Tune into this episode as Chelsea Peitz shares with us best practices on using Instagram Reels. Chelsea has been using reels since it's inception in August 2021 and has been testing and trying different strategies.
Meet Chelsea I’m an internationally recognized real estate keynote speaker whose superpower is breaking down complex concepts into actionable, easy-to-execute social media strategies.
For over 7 years, I’ve taught the real estate community how to leverage social media and technology to build a powerful personal brand and develop content that generates real leads without feeling ‘salesy.’
I’m a frequent industry conference presenter and podcast guest whose signature style is to share actionable insights and tactical how-to’s rather than high-level fluff. Offering digestible step- by-step plans that empower agents develop a powerful personal brand that attracts their ideal audience.
For over two years, I’ve been producing The Voice of Social Sales podcast and launched my
first book called Talking in Pictures, one of the few books about how camera-first platforms like Snapchat changed the way we build community through screens and how we communicate out brand. My latest book What to Post: How to Create Engaging Content That Builds Your Brand & Gets Results launched in February 2020 and is a #1 best seller in 6 different categories.
My most important role is being mom to Mason, wife to husband Brian and rescue-dog-mama to as many chihuahuas as possible. My favorite thing to do is wine-tasting in Napa (or anywhere with a vineyard!)
Connect with Chelsea: Instagram : www.instagram.com/chelsea.peitz
LinkedIn : https://www.linkedin.com/in/chelseapeitz
Website : www.chelseapeitz.com
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The post INSTAGRAM REELS 101 – Best Practices & Strategy appeared first on Sweet Tea Social Marketing with Heather Heuman.
Podcast Episode #228: 5 Mindset Shifts to have a 6-Figure Year in 2022 11-30-2021
Six Figure Mindset Shifts Needed for 2022 When it comes to having a business and creating wealth and income within Christian circles, I find that people can question your motives – think that you're only in it for the money – or that you used a ‘get rich' sales and marketing scheme. I have you ever heard that or even FELT that in conversations?
While I'm sure that kind of thing is out there, I believe that you can show up as a successful business owner and create generational wealth that will allow you and your family to be blessed and to be a blessing to others for years to come.
I'm looking forward to 2022 and all the opportunities that are in store for myself and for you. If you're wanting to hit that six figure income level in 2022, here are 5 mindset shifts that I have had to make over the years that, along with God's grace and favor, have helped me get to the $100,000+ level in my business.
5 Mindset Shifts Needed to have a 6-Figure Business : * Shift #1 : You must know your expertise and zone of genius + In order to hit the 6-figure level, you cannot be all over the place with your offerings. Find the things you're good and and stick with them. That doesn't mean you can't change and add things over time but if you have too many products or services it can leave your customer confused and a confused mind never buys. It can also leave your mind pulled in too many directions that you're unable to fully develop and have your offerings be as excellent as they could be. * Shift #2 : Know that it is ACTUALLY possible for you to make six figures + Know that in your mind and in your heart. I love what Shae Bynes says about Kingdom Math. With the Lord we're able to do so much more, we first need to believe that it's even possible. * Shift #3 : Walk it out every day, all year long + Please don't show up on December 3 and wonder how you're going to make $100,000 before the end of the year. Generating wealth in business takes time and consistency over periods of time. Remind yourself of that when you're walking it out each day. * Shift #4 : Invite people to be a part of your offering + This might seem too simple but if people don't know what you have to offer, how will they possibly buy? And if they're not buying, how are you possibly going to make $100,000? * Shift #5 : Stop pandering + Boldly show up and decide that you're going to stop worrying about what every single person on your news feed thinks about what you're doing. Trust the Lord that when you show up as yourself and with the gifts and talents He has given you that you will stand out to the people you're supposed to connect with.
Sooo, are you ready for this to be a year of increase for you? If you found these tips helpful, would you let me know? I'd love to hear from you! Send me an email and let me know what you're doing in 2022 to create generational wealth in your business.
Connect with me: Facebook : https://www.facebook.com/SweetTeaSocialMarketing/
LinkedIn : https://www.linkedin.com/in/heatherheuman
Twitter : https://twitter.com/heatherheuman
Instagram : https://www.instagram.com/heatherheuman/
Website URL : https://www.sweetteasocialmarketing.com
Other Ways to enjoy this podcast
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