The Animal Marketing Podcast: Recent Episodes
Avenue
Welcome to The Animal Marketing Podcast, created to help leaders and marketers in the animal, pet and conservation space think bigger about industry trends, marketing, and community and environmental impact. Each episode, Avenue brings on expert guests from inside and outside of the animal, pet and conservation industry to share their ideas about innovation and more.
Our goal is to provide listeners with actionable takeaways to solve real problems and grow their organization’s positive impact in the community. Listen to episodes of The Animal Marketing Podcast below.
In this episode of The Conscious Marketer, we explore how conscious marketing is transforming the landscape of women’s sports. From athletes using social media to raise awareness and secure funding to brands recognizing the influence of female athletes, we dive into the strategies that are not just promoting, but truly empowering women in sports. Hear stories of real impact, learn how intentional marketing can build lasting connections, and discover how you can contribute to a movement that’s bigger than just the bottom line.
Designed for marketers who want to make a meaningful impact, The Conscious Marketer is your guide to marketing that matters. Stay updated on the latest marketing trends, learn to craft strategies that resonate with your values, and be inspired by stories from entrepreneurs who are reimagining business for a brighter future. It's time to use marketing as a force for good!
Hi, we're Avenue Agency, a certified B Corp and a women & minority-owned digital marketing agency, passionately dedicated to amplifying the change we want to see in the world through transformative, conscious marketing. Join us in making a difference through marketing.
Want even more marketing tips and insights that make a difference? Join our digital community!
Subscribe to our Conscious Marketer Newsletter: http://bit.ly/conscious-marketer Follow us on Instagram: https://bit.ly/3RqpU0W Check out our blog: https://bit.ly/3RtM02k
In this episode of Conscious Marketer, we sit down with Katelin Tanjuaquio, a social media expert who has successfully built a personal TikTok following and managed the social media for the popular podcast, We're Here to Help with Jake Johnson and Gareth Reynolds. Katelin shares her insights on creating engaging content, growing an online presence personally and professionally, and the unique challenges and opportunities of managing social media across different platforms. Tune in to learn practical tips and strategies to elevate your own digital marketing efforts.
Follow Katelin and the We're Here to Help podcast:
Katelin's TikTok: https://www.tiktok.com/@herculeankate?is_from_webapp=1&sender_device=pc
We're Here to Help's TikTok: https://www.tiktok.com/@heretohelppod?is_from_webapp=1&sender_device=pc
Designed for marketers who want to make a meaningful impact, “The Conscious Marketer" is your guide to marketing that matters. Stay updated on the latest marketing trends, learn to craft strategies that resonate with your values, and be inspired by stories from entrepreneurs who are reimagining business for a brighter future. It's time to use marketing as a force for good!
Hi, we're Avenue Agency, a certified B Corp and a women & minority-owned digital marketing agency, passionately dedicated to amplifying the change we want to see in the world through transformative, conscious marketing. Join us in making a difference through marketing.
Want even more marketing tips and insights that make a difference, join our digital community!
Subscribe to our Conscious Marketer Newsletter: http://bit.ly/conscious-marketer
Follow us on Instagram: https://bit.ly/3RqpU0W
Check out our blog: https://bit.ly/3RtM02k
Have you watched “Escaping Twin Flames” on Netflix? If so, you may have been just as curious as us about how exactly people end up in a group like Twin Flames Universe. One big factor here is marketing — particularly predatory marketing. Listen as we dive into what predatory marketing can look like, explore Twin Flames Universe’s digital presence, and analyze how they may be leveraging predatory tactics to draw vulnerable people into their group.
Designed for marketers who want to make a meaningful impact, “The Conscious Marketer" is your guide to marketing that matters. Stay updated on the latest marketing trends, learn to craft strategies that resonate with your values, and be inspired by stories from entrepreneurs who are reimagining business for a brighter future. It's time to use marketing as a force for good!
Hi, we're Avenue Agency, a certified B Corp and a women & minority-owned digital marketing agency, passionately dedicated to amplifying the change we want to see in the world through transformative, conscious marketing. Join us in making a difference through marketing.
Want even more marketing tips and insights that make a difference, join our digital community!
Subscribe to our Conscious Marketer Newsletter: http://bit.ly/conscious-marketer Follow us on Instagram: https://bit.ly/3RqpU0W Check out our blog: https://bit.ly/3RtM02k
In our inaugural episode of “The Conscious Marketer,” hear Reed and Megan discuss key updates in the digital marketing world from the past quarter, including algorithm updates, the rise of shopping on social media, changes in consumer behavior on Facebook, and updates to link tracking parameters on iOS devices. And of course, Taylor Swift is mentioned.
Designed for marketers who want to make a meaningful impact, “The Conscious Marketer" is your guide to marketing that matters. Stay updated on the latest marketing trends, learn to craft strategies that resonate with your values, and be inspired by stories from entrepreneurs who are reimagining business for a brighter future. It's time to use marketing as a force for good!
Hi, we're Avenue Agency, a certified B Corp and a women & minority-owned digital marketing agency, passionately dedicated to amplifying the change we want to see in the world through transformative, conscious marketing. Join us in making a difference through marketing.
Want even more marketing tips and insights that make a difference, join our digital community!
Subscribe to our Conscious Marketer Newsletter: http://bit.ly/conscious-marketer
Follow us on Instagram: https://bit.ly/3RqpU0W
Check out our blog: https://bit.ly/3RtM02k
Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation.
- During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.
- The Banfield Foundation is incredibly fortunate to partner with and support hundreds of nonprofit across the country--over these next few episodes we are going to talk with executive directors and leaders from many of those organizations to better understand:
-
- how their local community and shelter has been impacted
- how they are evolving services to address the paint points of their the community and pet owners
- how the public can help support their efforts, and more.
Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation.
- During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.
- The Banfield Foundation is incredibly fortunate to partner with and support hundreds of nonprofit across the country--over these next few episodes we are going to talk with executive directors and leaders from many of those organizations to better understand:
-
- how their local community and shelter has been impacted
- how they are evolving services to address the paint points of their the community and pet owners
- how the public can help support their efforts, and more.
Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation.
- During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.
- The Banfield Foundation is incredibly fortunate to partner with and support hundreds of nonprofit across the country--over these next few episodes we are going to talk with executive directors and leaders from many of those organizations to better understand:
-
- how their local community and shelter has been impacted
- how they are evolving services to address the paint points of their the community and pet owners
- how the public can help support their efforts, and more.
Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation.
- During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.
- The Banfield Foundation is incredibly fortunate to partner with and support hundreds of nonprofit across the country--over these next few episodes we are going to talk with executive directors and leaders from many of those organizations to better understand:
-
- how their local community and shelter has been impacted
- how they are evolving services to address the paint points of their the community and pet owners
- how the public can help support their efforts, and more.
Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation.
- During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.
- The Banfield Foundation is incredibly fortunate to partner with and support hundreds of nonprofit across the country--over these next few episodes we are going to talk with executive directors and leaders from many of those organizations to better understand:
-
- how their local community and shelter has been impacted
- how they are evolving services to address the paint points of their the community and pet owners
- how the public can help support their efforts, and more.
Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation.
- During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.
- The Banfield Foundation is incredibly fortunate to partner with and support hundreds of nonprofit across the country--over these next few episodes we are going to talk with executive directors and leaders from many of those organizations to better understand:
-
- how their local community and shelter has been impacted
- how they are evolving services to address the paint points of their the community and pet owners
- how the public can help support their efforts, and more.
Avenue collaborated on The Animal Marketing Podcast with Kim Van Syoc, Executive Director of the Banfield Foundation.
- During these unprecedented times, we thought it would be important and helpful to get an inside look at how animal nonprofit organizations nationwide are supporting people and pets.
- The Banfield Foundation is incredibly fortunate to partner with and support hundreds of nonprofit across the country--over these next few episodes we are going to talk with executive directors and leaders from many of those organizations to better understand:
-
- how their local community and shelter has been impacted
- how they are evolving services to address the paint points of their the community and pet owners
- how the public can help support their efforts, and more.
On this episode of The Animal Marketing Podcast, host Anna Madill and Dr. Kerri Marshall, Chief Veterinary Officer and board member at BabelBark, discuss the question: How can technology enable pet owners to connect the dots within the fragmented landscape of pet care providers: from the vet, to the local shelter and even to the groomer, to provide the best care possible for their pet?
In Avenue’s 9th episode of The Animal Marketing Podcast, host Anna Huston and guest Peter Alberti, the CEO of Inulogica discuss the question: How are organizations using personalization and technology to provide better care for pets?
Peter’s inspiration behind starting Inulogica was to help connect pet owners and veterinarians to resources and access to the critical areas of pet care to produce more overall satisfaction for all stakeholders. Inulogica meets this mission by working closely with veterinarians and pet owners through their brands like Whisker, a personalized pet health app and guide, and Smart Outcomes, a channel for veterinarians to use to further connect with pet owners. They also have several business partners like Waggle, a charity for pet owners in need of financial assistance. Inulogica aspires to continue bringing the veterinary and pet owner community closer, so that pets are easily and consistently able to receive sustainable and accurate care.
Here are some main points of discussion in today’s podcast:
- An overview of Inulogica’s mission & impact
- How Inulogica is creating a more sustainable world for all pet and veterinary stakeholders
- The incorporation of technology and data, like Smart Outcomes & Whisker to simplify pet care and make it more accessible to all
- How pet care startups are connecting and forming partnerships that are mutually beneficial and ultimately help pets and their owners
Listen to the full episode of The Animal Marketing Podcast here.
To learn more about Inulogica, you can visit their website at www.inulogica.com
On this episode of The Animal Marketing Podcast, host Anna Hutson and Winson Wong of Kinship discuss the question: How are organizations innovating and mobilizing technology and data to better serve pets and their owners? Kinship was established as a division of one of the world’s largest pet care companies, Mars Petcare, with a vision of creating a better world for pets by using data, analytics, and technology to accelerate and connect pet care startups.
In Avenue’s 7th episode of The Animal Marketing Podcast, Anna spoke with Brian Posewitz to discuss how citizens can engage with animal welfare issues within their local and state governments.
Here’s the big question for episode 6 of The Animal Marketing Podcast: how is the fight for animal welfare used to engage like-minded citizens to promote the protection of animals? We spoke with Michelle Coppola, communication and operations coordinator of Fences for Fido, to get her take.
Michelle’s background is in broadcasting, and she happened upon Fences for Fido when they were seeking out her strong radio personality to serve as an emcee for one of their fundraising events. Since then she’s been an active member of the team, using her voice, connections, and marketing savvy to continue to spread awareness about Fences for Fido’s mission. Here are some of the main talking points in today’s podcast:
- The origin story of Fences for Fido and other organizations that inspired them to work in this specialized niche of fence-building for animal welfare
- How Fences for Fido promotes awareness about the problem and education about the positive effects of free running space can have for a dog and its family
- How FFF uses different channels of marketing to promote their mission, and how digital marketing has impacted growth and awareness
- Animal welfare law in the state of Oregon: past wins and opportunities for the future
This week on The Animal Marketing Podcast, Anna spoke with Eric Koppelman, Chief Revenue Officer, to ask this question: how can organizations in the pet food industry create a focus on sustainability, natural ingredients, and doing right by their client's pets?
In today’s podcast, we hit some other main talking points:
- Blue Dog Bakery’s vision from a pet welfare perspective
- Challenges in the food and dog treat industry as a smaller brand competing against big names
- What’s next on the horizon from an innovation standpoint for Blue Dog Bakery in the premium treat industry
- How technology and digital media play a role in marketing and communications
On this week’s episode of the Animal Marketing Podcast, Anna had a phone interview with Brandon Antin, Vice President of Social Responsibility and Innovation at VCA Animal Hospitals to get his insights on the ways that community-centric organizations like VCA are innovating and advancing pet care practices in order to engage deeply and effectively with their local communities. VCA’s mission is to improve veterinary medicine for every pet: whether that be within the walls of their hospitals located all over the country, in the realm of education inspiring the next generation of veterinary professionals, or through the impact of fundraising to contribute to local communities that need extra support.
As Brandon explains in the podcast, community involvement is very important to VCA. “If the community isn’t doing well, then we can’t do well,” he explains. VCA heavily engages fundraising and charity work through campaigns like Pennies for Pets, which raised over $565,000 this year, and pet food pantry programs that contribute pet food to food banks so that humans who struggle with food insecurity don’t have to choose between their own meals and healthy meals for their pets. VCA has built trust with its clients so once the collective fundraising effort has been made, VCA has the ability to decide where the money should go.
In the podcast, Brandon and Anna also discuss the following topics:
- How VCA is raising the bar, innovating, and leading by example in the industry through veterinary science and pet care
- The collective goal of VCA of inspiring young men and women to be invested the future of veterinary health care and animal welfare
- The way the social media and digital marketing plays a role in the present and future of veterinary care
This week’s Animal Marketing Podcast features Dr. Don Moore, MPA, PhD, TWS Certified Wildlife Biologist and Director of the Oregon Zoo and his perspective on the state of wildlife conservation, animal welfare, and the future of zoo management across the country. Don has over 40 years of experience in his field: previously a senior scientist and advisor at the Smithsonian National Zoo, he also has experience working in the Bronx Zoo and other accredited zoos before coming to the Oregon Zoo in 2016 to serve as its Director.
Here are some of the other key points covered in today’s podcast:
- What you can expect from The Oregon Zoo as a visitor
- The way the Oregon Zoo has used the virality of social media (and adorable animals) as a tool to further educate beyond the walls of the Oregon Zoo
- How the Oregon Zoo became the first facility in the entire world to obtain a voluntary blood draw from a polar bear
- The importance of collaboration of modern zoos across the nation to benefit animals to the best of their ability
- The future of zoos and conservation
In this week’s episode of The Animal Marketing Podcast, Anna sat down with Kim Van Syoc from Banfield Pet Hospital and the Banfield Foundation to discuss how organizations can have an impact beyond their local community during a natural disaster. How can companies use marketing and communications to amplify their disaster response work to benefit our main constituents--the animals and pets?
Some of the conversation points covered in today’s podcast are as follows:
- The importance of corporate responsibility
- The necessity of measurability as associates, key stakeholders, pet owners, and consumers are demanding transparency and authenticity from the companies they are associated with
- The immediate impact of Hurricane Harvey on Houston, Texas and how Banfield Pet Hospitals, Banfield Foundation, and Banfield Better Together Fund worked together to provide the best possible care to its constituents
- Banfield’s response to other natural disasters like Hurricane Maria in Puerto Rico
In today’s episode, Anna spoke with Barbara Baugnon, Vice President of Marketing and Communications for the Oregon Humane Society (OHS). Barbara began at OHS in 2001, where she helped to raise $350,000 in donations to implement their marketing campaigns. Since then, she has been a part of several campaigns for Oregon Humane Society, from Feel the Love, to End Petlessness, and For a More Humane Society, #bemorehumane.
In today’s podcast, we cover these topics:
- Challenges that The Oregon Humane Society Faces surrounding their business, pet conservation, and animal welfare,
- OHS milestones and successes,
- Shifts in the industry and what it means for OHS,
- and ways that the listeners can be involved in your community to positively contribute to pet conservation (Doggie Dash, volunteering, and more!).