Ditch The Box: Recent Episodes
David Marinac
Retail packaging with a strong emphasis on printed flexible packaging and the marketing tools and techniques that are available can and will help companies communicate like never before. Flexible packaging includes stand up pouches, spouted stand bags for liquids, flat barrier bags, and more.brbr We interview thought leaders in our industry about their experiences in dealing with the major retailers along with helpful tips and tricks that can lower costs and increase margins.brbr Ditch The Box is a show where we discuss the good and bad and the ups and downs of the retail packaging industry. We live in a world of “Whomever communicates best, WINS” and Content Marketing such as blogs, videos, social networks, etc. are leading that charge. There is a direct correlation between communication, marketing, and sales in the retail packaging industry and this show consistently discusses each of them and how companies can not only survive but thrive when using them properly.
BOLA granola wasn’t born yesterday. Their roots go back decades, from a pottery camp in California across the country to my kitchen in the Berkshire Hills and to their BOLA granola bakery at the foot of Monument Mountain. Along the way, they've made lots of friends, people who thrive on BOLA granola. All of the granolas rely on oats, almonds and pumpkin seeds for hearty, high protein nutrition and fresh, nutty flavor. Each serving of BOLA granola is packed with these three ingredients supported by other organic grains, a little sweet, a little salt and excellent vanilla. Nothing else. It's mixed it all together and toasted to a perfect crunch… 36 pounds at a time. Michele has had a passion for good food since her childhood, when she watched her Parisian mother turn out elegant dinners and delicious desserts. She discovered early on that food gives pleasure, both to those who make it and those who eat it.?? Join us for this episode to learn more about BOLA Granola's unique story!
Joining us for this episode of Ditch The Box is Debbie Wildrick, Chief Strategy Officer of MetaBrand, LLC. MetaBrand is a food and beverage consulting firm specializing in assisting companies in their product development and launch strategies. From start up ideas to early to mid-stage companies, they will make sure your concepts come to life to serve your consumers and to build your sales and profits. They bring along with them an in house marketing team, branding and packaging to 3rd party distribution and sales relationships, and experts in the industry. 'Our passion is for excellence, our mission is to support sustainable, natural, organic and fair trade products, and we thrive most in working with you to create the brands of tomorrow.' MetaBrand does all this while operating under the Four P's Principle: People, Planet, Profit, Purpose. You don't want to miss this inspiring episode!
Join us for this episode of Ditch The Box as we welcome food industry expert Terry Thomsen. Terry makes 100 percent organic, non-GMO, vegan dough called Feel Good Dough. Not only has she mastered the perfect recipe for dough, Terry is involved in related endeavors as well. In this episode you'll hear about Feel Good Dough, her 25 plus years with Pampered Chef, her great spot and company at the West Side Market, and her bakery in Fairview Park. You won't want to miss out on this episode!
Join us for this enlightening episode of Ditch The Box as we learn about Vital Essentials and Kevin Malnor. Kevin, VP of Sales and Marketing, will be walking us through his past experiences in the industry including his time at Birds Eye Foods and Nature's Way. Kevin will then offer insights to his current company, Vital Essentials. We'll discover challenges the company has faced, how they use packaging to build their brand, how Vital Essentials market to retailers and customers in the pet supply industry, and much more! Tune-in at 4pm EST to learn all about this amazing, pet-loving company!
Joining us on this episode of Ditch The Box is the President of Next Level Summits, Stewart Press. NLS: the leaders in global strategic business summits specifically catered to the growing Food Industry. This episode will go back to the beginning of Next Level Summits, explore why it was created, and explain what the “need” was that Stewart felt Next Level Summits could fill. We'll discuss the 4 main Summits throughout the year and go into each of them separately for an overview for our listeners.
o Food Marketing Summit o Food Chain Summit o Food Quality Symposium o Food Evolution Summit
We'll find out what has worked with these summits, what hasn't, and what has been implemented over the years to keep the summits relevant and beneficial to attendees.
Tune-in Wednesday at 4pm Eastern!
Joining us for this episode of Ditch The Box is the talented and highly experienced Gary Swaim. Gary is currently the National Sales Manager-Managing Director of Prairie Mills Products LLC. His main role is to direct sales and marketing of grain based bakery ingredients and deal with product development. With an extensive knowledge of the food and agricultural industry that dates back to his Indiana farm roots, Gary offers incredible insights on the industry as a whole. Tune in to this captivating episode on 8-3 at 4pm EST!
Joining us for this episode of Ditch The Box is Debbie Wildrick, Chief Strategy Officer of MetaBrand, LLC. MetaBrand is a food and beverage consulting firm specializing in assisting companies in their product development and launch strategies. From start up ideas to early to mid-stage companies, they will make sure your concepts come to life to serve your consumers and to build your sales and profits. They bring along with them an in house marketing team, branding and packaging to 3rd party distribution and sales relationships, and experts in the industry. 'Our passion is for excellence, our mission is to support sustainable, natural, organic and fair trade products, and we thrive most in working with you to create the brands of tomorrow.' MetaBrand does all this while operating under the Four P's Principle: People, Planet, Profit, Purpose. You don't want to miss this inspiring episode!
Join us for this intriguing episode of Ditch The Box as we welcome Marc Paxton, host of the Food Marketing Podcast. We'll cover his background....Brigham Young, Northwestern, Internships, and Bountiful. Then we'll jump into SunTilla and the Kicking Lizard Salsa brand that Marc, his father, and a family friend started together. From crowdfunding and dealing with Costco and other retailers to the importance of podcasts, this show will cover many topics in the food marketing world! You won't want to miss this. Tune-in at 4pm EST!
On today's episode of Ditch The Box we are joined by a business AND personal friend, Lisa Griffiths, owner of That Nutty Redhead. We are excited to share her background of perseverance, determination, and success that ALL of our listeners will benefit from hearing. We'll cover how Lisa was drawn to the Victorian era by her great grandmother, Lucy. At some point in her exciting journey, Lisa remembered that sugared nuts were part of the Victorian era and referred to as a Burnt Nut. She remembered a recipe from her great grandmother Ella Mae and the rest was history. Tune-in to this enchanting episode of Ditch The Box at 4pm EST!
Joining us for this episode of Ditch The Box is Michael Hocklander, CEO of Caribe Producers, LLC. Caribe Producers won the Top 5 Most Innovative New Products Award in the salted snack category at the 2016 Sweets & Snacks Expo for Hatfield & McCoy Spicy Revenge Bacon Jerky. It was honored for taste, innovation and packaging among hundreds of other new products at the expo. People are constantly lined up at Michael's booth at any given trade show or expo. In this captivating episode you'll discover the story behind the jerky. Don't miss this inside look brought to you by Ditch The Box!
On today's episode of Ditch The Box we are joined by a very special guest... Shelley Roth of Pierre's Ice Cream. Pierre’s products are sold throughout Ohio and several other states. The company has grown into a regional favorite among ice cream lovers and a leader in the production and distribution of gourmet ice creams & other frozen novelties. It also manufactures private label lines and distributes many national brands of ice cream. Since 1932, Pierre’s has remained in the heart of Cleveland, Ohio; with its original, classic recipes as daily reminders of the company's dedication to quality. That dedication influences the company's focus on the future as it develops new business opportunities and continues to be innovative and sensitive to consumers' changing needs. Featuring over 250 products and flavors Pierre’s Ice Cream Company remains committed to the highest quality standards, outstanding service and industry leadership. Join us for this exclusive episode of Ditch The Box!
Joining us on this episode of Ditch The Box is the President of Next Level Summits, Stewart Press. NLS: the leaders in global strategic business summits specifically catered to the growing Food Industry. This episode will go back to the beginning of Next Level Summits, explore why it was created, and explain what the “need” was that Stewart felt Next Level Summits could fill. We'll discuss the 4 main Summits throughout the year and go into each of them separately for an overview for our listeners. br o Food Marketing Summit o Food Chain Summit o Food Quality Symposium o Food Evolution Summit br We'll find out what has worked with these summits, what hasn't, and what has been implemented over the years to keep the summits relevant and beneficial to attendees. br Tune-in Wednesday at 4pm Eastern!
Joining us today is Rebecca O'Connor from Pinnacle Consultation. Pinnacle Consultation has expertise in all stages of marijuana business creation, including structuring, the application process, state compliance hiring and training and financial estimation. Today's topics include medical and recreational marijuana centers to have compliance packaging for their customers/patients, the need for medical marijuana packaging to be both child proof but senior friendly, and a checklist for the Colorado Marijuana Enforcement Division exit packaging requirements for marijuana dispensaries to follow. This episode will highlight many important topics for anyone in the marijuana industry.
Join us for this episode of Ditch The Box as we hear from one of Redmond's own, Darryl Bosshardt. Redmond is a holding company that directly supports its subsidiaries and takes an active role in the businesses. br Redmond is best known for brands like Real Salt, Trophy Rock, Ice Slicer, and Best Vinyl Fence & Deck. Redmond is proud of its brands and the products they help create, but in the end they aren't in the salt business or the vinyl business. They're in the people business. Tune-in to this episode of Ditch The Box to get the inside scoop on Redmond and why the put people over profit!
Tego Tea is a natural remedy to both lower & regulate blood sugar, and our story goes something like this: br Tego Tea comes from an all natural Native American blend used by the early Indigenous Peoples of North America to reduce blood sugar to healthy levels for centuries. During exploration in the 1600’s by the Europeans, the Indigenous Peoples came to their aid when they were suffering. Passed down from generation to generation, the secret blend of herbs and leaves existed until the decline of the Native Americans through war and European encroachment. The precise formula was guarded and continued down through our family until it was thought to have been lost in the early part of the 20th century. For almost one hundred years the correct recipe seemed gone forever, until one day it was rediscovered in the forgotten pages of our family history. Tego Tea has been found to reduce blood sugar & help naturally restore the pancreas and overall blood sugar to healthy pre-diabetic levels.
Joining us on this episode of Ditch The Box is owner of Raley's Confectionary, Wes Raley. The company is a family owned and operated Candy Shop that combines centuries old candy making techniques with wholesome ingredients and modern artwork. Tune-in to discover what made Wes want to start his own business in the first place and how he went about doing so. This is the intriguing journey of Raley's Confectionary thus far.
Join us on this episode of Ditch The Box as we welcome Katie Robbins, owner of Taste of Tuscany! Katie is a local entrepreneur out of Richboro, PA. She is 28 years old and started her company last year. Katie earned an undergraduate degree in elementary education and a masters degree in counseling. When she graduated, it was difficult to find full-time employment. She needed to earn an income so decided to sell her sauce at a local farmer's market. And this is where it all began! Tune-in to hear the rest of Katie's journey to success and how she landed her unique sauces in Whole Foods, Shop N Bag, McCaffrey's, and soon to be Acme!
The focal point of today's Ditch The Box episode is on the cannabis industry and shedding light on an industry that is often misunderstood and/or misrepresented. Our featured guest and industry expert is George Campbell from American Green. American Green became the first publicly traded medical marijuana dispensary brand in the world in 2009. They have created retail, brand, and commercial cultivating solutions in partnership with licensed retail medical marijuana dispensaries nationwide. We'll talk about the marketing tools and techniques that George and American Green have been using to try to educate and inform people on such a controversial subject. Tune-in as we discuss one of the hottest topics with one of the largest companies currently shaping the cannabis industry.
On this special episode of Ditch The Box we welcome the president of NASC, Bill Bookout. Members of the National Animal Supplement Council are concerned and committed manufacturers of animal health supplements across the globe. Together they endeavor to improve the quality of these products sold to consumers for the benefit of their horses, cats, dogs and other companion animals.
NASC’s overriding goal is to promote the health and well-being of non-human food chain animals that are given animal health supplements by their owners, and to protect and enhance the integrity of the animal health product industry.
Join as for this episode of Ditch The Box as we welcome Cynthia Davis of Sha La Cynt's Personal Chef & Catering. Sha La Cynt's believes in Great Tasting Food That Makes Cynt's which is why they provide the highest quality ingredients to their clients. These ingredients include: Non GMO ingredients, local natural/organic produce, humanely raised meats and sustainable seafood. They promise to not only provide outstanding service, but CATER to the health of their clients. Tune-in to learn about the inner workings of Sha La Cynt's, their vegan gourmet popcorn line and decadent vegan desserts.
Joining us on this episode of Ditch The Box is owner of Raley's Confectionary, Wes Raley. The company is a family owned and operated Candy Shop that combines centuries old candy making techniques with wholesome ingredients and modern artwork. Tune-in to discover what made Wes want to start his own business in the first place and how he went about doing so. This is the intriguing journey of Raley's Confectionary thus far.
Join us for today's episode of Ditch The Box as we welcome owner of Enfusia-blends for body, Debra Meyers. Debra worked in the corporate world for years until finally starting her own business, Enfusia. Enfusia offers a full line of bath and body products created with the infusion of botanical extracts, vitamins, essential oils and natural ingredients. No harsh chemical ingredients are used, ever. Join us as Debra shares her journey, including the keys to manufacturing she has discovered over the years!
Joining us on this episode of Ditch The Box is the Maître d’Creative of The Brand Chefs at Mighty Fudge Studios. Patrick Mallek fuels the company's imagination with his creative juices flowing abundantly. He has insurmountable brand experience with Walmart, Dodge, Johns Manville, FOXDigital, Clear Channel Communications, Samsung, Tribune Company, Paramount Pictures, Dare Foods, MockIt!, Samsung, Harmons Grocery, and more! Don't miss this one-of-a-kind episode!
Joining us for this episode of Ditch The Box is Gary Jacobs from Scoochie Pet Company. Scoochie pet company was founded in 2014 by pet industry leader Gary Jacobs from New York. Scoochie Pet manufacturers high quality products for dogs and cats, including toys, rawhide chews, body parts, pet carriers, stain removers, shampoos and many other innovative products. The company is based out of Long Island New York, with our showroom and warehouse in Tobyhanna, Pennsylvania. Tune-in to learn all the ins and outs of the pet industry!
Join us on this episode of Ditch The Box as we are joined by the VP of Handi Foods LTD., Jerry Chizick! Handi is the umbrella brand for their sub-brands Pita Gourmet, Mr. Pita, Pita Puffs, Pita Bagel, Thinwich, Piadina, and Donut Crisps. Jerry has been busy handling the development and expansion of the healthiest food on the planet working with co-pack manufacturers, retailers, and foodservice operators. Don't miss this one-of-a-kind sneak peek into Jerry Chizick, Handi Foods, and where Amazing Grains comes into the picture!
Joining us on this episode of Ditch The Box is Chief Marketing Officer of Flagship Food Group, Ray Gadd. Flagship Food Group is a global, diversified consumer products company dedicated to the food industry. Their products are known for delivering innovation, quality, health and value. Join us as we discuss the 505 Southwestern Brand, Ray's growing relationship with Hatch Valley Growers, and much more!
On today's episode of Ditch The Box we are joined by a very special guest... Shelley Roth of Pierre's Ice Cream. Pierre’s products are sold throughout Ohio and several other states. The company has grown into a regional favorite among ice cream lovers and a leader in the production and distribution of gourmet ice creams & other frozen novelties. It also manufactures private label lines and distributes many national brands of ice cream. Since 1932, Pierre’s has remained in the heart of Cleveland, Ohio; with its original, classic recipes as daily reminders of the company's dedication to quality. That dedication influences the company's focus on the future as it develops new business opportunities and continues to be innovative and sensitive to consumers' changing needs. Featuring over 250 products and flavors Pierre’s Ice Cream Company remains committed to the highest quality standards, outstanding service and industry leadership. Join us for this exclusive episode of Ditch The Box!
Join us for today's episode of Ditch The Box as we welcome Bob Ricketts of Fasta & Ravioli Company. On today's show we will discuss Bob's background in pasta/ravioli, his approach to entrepreneurship, his view on utilizing farmer's markets and much more. This is an interview you won't want to miss. Join us at 4pm Eastern!
Join us for this episode of Ditch The Box as we welcome President of Sales Concepts, Keith Strauss. In 22 years with Sales Concepts Keith has worked with thousands of clients in over 500 industries. He is well versed in topics ranging from sales and sales management skills, staff, structure and strategy. Tune-in as we discuss Keith's business endeavors and learn about the different type of programs Sales Concepts offers.
Joining us on this episode of Ditch The Box is President of ECM Biofilms, Robert Sinclair. ECM BioFilms is leading the sustainability movement within the plastics and landfill gas-to-energy industries with an additives for manufacturing biodegradable plastics–creating an entirely new and greatly desired end-of-life scenario for plastics–and simultaneously opening up exciting new opportunities for energy generation and recycling the hydrocarbons of old plastic products into new plastic resin. Tune-in at 4pm Eastern as we delve into a subject that is extremely relevant in our current times: biodegradability.
You may recognize today's guest from a Disney Channel special.... Introducing Farmer Gene and Tiny But Mighty Popcorn! For Farmer Gene & his family, popcorn is not just their business - it’s their passion. Tiny But Mighty Popcorn® is an ancient heirloom seed they do not want to die. One of their biggest pleasures is meeting customers, who range from friends to people throughout the United States and the world, with particular fan bases in Canada, Europe and Costa Rica. Join us for this tasty episode of Ditch The Box!
Join us on this episode of Ditch The Box as we welcome Mike Fechter, CEO & Owner of Hansen Foods. Mike will be walking us through some of his previous business endeavors such as his time with Pepperidge Farms, Menasha, and Tosca and will be highlighting how aggressive marketing played a vital role in success. We'll wrap-up the show with his current position at Hansen Foods, how he has organically increased sales by 45%, and what goals he sees the company reaching in 2016. Tune-in!
Andrew Cousins episode was such a big hit the first time around that we decided to have him on the show again! Join us for this episode of Ditch The Box as we tackle some of the hottest topics in the industry -- like floating plastic waste vs. recyclability vs. landfill vs. protection of product, tamper evidence, AND bold market changes. This is an episode you won’t want to miss
Join us for this episode of Ditch The Box as we talk about the need for business coaching for small businesses.
In 2009 the Fortune 500 report started including stats on the use of Business and Executive Coaching in the listed businesses. At that time about 75% of all F500 businesses had some kind of coaching program at the executive level. In 2015 that number is over 86%. If 86% of the F500 companies, all pro sports athletes, and your son's little league team feels it's important to have more than one coach in order to be successful and compete in their field, then why doesn't every Small Business seek out and employ at least one coach to ensure their own success?
We'll discuss what a business coach is, what business coaches do, who needs a coach, and more! Tune-in!
Marketing has vastly evolved over the years. Now more than ever, blogging, eBooks, Social Media, LinkedIn, etc. have emerged onto the Marketing scene as extremely useful tools. All of these tools can be used (in fact should be used) to communicate with customers and potential customers. Here today to shed more light onto the world of “digital marketing”…things such as Search Engine Optimization, Pay per Click, Conversion optimization and web development is David McElyea with 2 Plank Solutions.
Andrew Cousins episode was such a big hit the first time around that we decided to have him on the show again! Join us for this episode of Ditch The Box as we tackle some of the hottest topics in the industry -- like floating plastic waste vs. recyclability vs. landfill vs. protection of product, tamper evidence, AND bold market changes. This is an episode you won’t want to miss
Join David Marinac on this Best Of episode of Ditch The Box as he highlights some of the most memorable moments and special guests we've had on the show thus far.
Joining us as a featured guest on today's episode of Ditch The Box is an expert in the waste hauling industry, Ron Bergamini. Ron is CEO of Action Environmental Group, a company committed to waste hauling and recycling in urban settings. Join us for this episode of Ditch The Box as we discuss a vital aspect of the industry that we haven't touched on before. We'll discuss the difference between traditional trash hauling and recycling and whether or not Ron views the two as completely separate entities. Tune-in to understand what goes on after you throw your trash away and where the future of this industry is headed.
Joining us on today's episode of Ditch The Box is Sales Manager at Assemblies Unlimited, Inc, Jim Dekosta. Assemblies Unlimited Inc was started in 1993 by Randy Shaw who had a vision to build a national network of contract suppliers with capabilities in packaging, hand assembly and fulfillment services. As the network grew so did the customer base and Assemblies Unlimited was in perfect position to support the many manufacturing industries across the country who relied on outsourcing their packaging and assembly projects to a company who had access to world class facilities and equipment. Join us for today's episode as we dive into the intricacies of contract packaging.
Joining us today on this episode of Ditch The Box is food industry expert Tim Brown. Tim is owner of the food-centric companies Taco In A Bag and Glutton Force Five. Join us as Tim helps us understand the stories of his mobile gourmet food companies and why this style of dining is taking the industry by storm.
Tune-in as industry expert and host David Marinac discusses some of the latest industry trends and headlines, highlights the importance of packaging, and explains how to make your product stand up and stand out among competition on store shelves.
Today's episode of Ditch The Box focuses on a central aspect of the industry.... Public Relations. To shed light on PR, we invited Melissa Anthony, founder and CEO of anthonyBarnum Public Relations. Melissa will help us navigate through the various definitions of PR, share her experience in the field over the years, and explain her 4 Pillars of PR approach. Tune-in to get the 411 on Public Relations and the implications it has on the industry as a whole.
FBomb. Yes you heard correctly. Our show today revolves around one, big, F word.... FAT! Joining us today on this episode of Ditch The Box is StandUpPouches.net client Ross Taylor, co-founder of FBomb. Ross is here to explain to all of our eager listeners why he feels consuming healthy fats is so important to our daily diet and to explain how he went about creating a business from this idea. Today we'll hear how he brought the idea of healthy fats packaged in portal, convenient, sturdy pouches to fruition. Tune-in and drop an FBomb with us!
Joining us on today's episode of Ditch The Box is founder of Voxie Media, Debbie Weil. Debbie published David Marinac's book Stand Up & Stand Out: And Watch Your Product Fly Off the Shelves. Tune-in to today's episode as we discuss what it means to be a publisher in today's world and how Voxie Media originated. Together we'll tap into Debbie's overall expertise in writing, publishing, editing, and beyond.
Joining us on this episode of Ditch The Box is someone who knows how to have fun. Tom Scheiman, owner of b.a. Sweetie Candy Company located in Northeast Ohio, is the candy man. Tom has extensive knowledge in the world of candy distribution and will be giving insight on the industry as a whole. For over 60 years Sweeties has been serving the candy needs of consumers, retail stores, churches, schools, municipalities, hotels, restaurants, caterers, and party planners. They carry the largest variety of candy available anywhere. (Over 4,000 different items, in excess of 400,000 pounds with an average inventory value of almost $2,000,000.00!) Join us as we uncover just how Tom Scheiman and b.a. Sweetie Company, with over 17,000 pounds of gourmet jelly beans, has successfully become the largest candy store in America.
Joining us on today's episode of Ditch The Box is Director of Sales and Marketing for USA Fulfillment, Linda Dickinson. During this episode we will spend some time introducing Linda and USA Fulfillment. We'll then discuss the difference between fulfillment versus contract packaging or contract manufacturing, the fact that USA Fulfillment is an FDA registered food facility and the implications that has on customers, and how they are constantly looking for new ways to improve their customer experience to match their high quality standards as a company. Tune-in for this insightful look into multi-channel integrated fulfillment solutions.
Join us for this week's episode of Ditch The Box as we converse with Owen Blevins from Focus Inbound.... AGAIN. Owen offered so much incredible insight the first time on the show that we had to invite him back for another hour of awesome conversation! Tune-in as Owen sheds light on his own real world marketing experiences and offers advice on how mid-sized businesses can successfully navigate the waters with the right tools and strategies.
Stand up pouches are part of a $5 billion (and growing) market in the U.S., Canada, and Mexico. Initially they were only an option for the big boys like Nestlé and Procter & Gamble. David Marinac launched StandUpPouches.net as a way for smaller companies to take advantage of this unique and compelling retail packaging, as well as for larger firms to test new pouches. Tune-in this week as David gives the behind-the-scenes story of his new book. You won't want to miss this sneak peak of how StandUpPouches.net was transformed into the leading online brand for flexible packaging.
Join us for an exceptionally intriguing episode of Ditch The Box in which we are joined by packaging guru Andrew Cousins. Andrew, Senior Product Manager at Cellpack AG, bases his career on Successful Stories that show an area that works for business - Marketing, acquiring customers - getting the solution, beating the competition. Join us as we explore these success stories, touch base on Cousins Wine Packaging, and discuss the future of flexible packaging.
On today's episode of Ditch The Box we talk to one of the leading resources of fine foods from the Mediterranean market, Encore Specialty Foods. Jeremy Johnson, General Manager & National Sales Manager of Encore Foods, joins us as we delve into the specialty foods market. Join us as we discuss Encore's target customer, marketing strategies, thoughts on packaging, trade show selection, and experience working with major retailers. This episode is going to be chock-full of insightful tips and tricks of the trade that anyone in the food industry (and beyond) can benefit from. Tune-in!
Join us today on this episode of Ditch The Box as we visit the pet industry! Amy Iaciofano, proud owner of Three Paws Up, creates all-natural, elegant, dog treats. Tune-in as we hear how Amy created a successful business with man's best friend.
Join us today as we chat with President of Fannie May Fine Chocolates and Harry London, Kevin Coen. Spending the majority of his time on Fannie May and Harry London, two different chocolate brands both made in Canton, Ohio, Kevin also collaborates on some projects with sister brands Lindt & Sprungli, Swarovski, and Crabtree & Evelyn. Join us as we discuss Fannie May's 95th Anniversary, their new and improved packaging line, and the product line up for the upcoming fall/holiday season. Tune-in to satisfy your sweet tooth on this episode of Ditch The Box!
Stoneridge Orchards & Royal Ridge Fruits have been family traditions from the beginning. Over the years they have developed a seamless process and mastered their art. Joining us today on Ditch The Box is Bryce Dorsing, son of the family farm owners. Bryce, serving as Senior Vice President of Royal Ridge Farms, ensures that the Dorsing family's high quality standards are upheld. Discover how Stoneridge Orchards evolved from Royal Ridge Fruits back in 2010 and how Bryce has spearheaded this brand. Tune-in to this episode of Ditch The Box as Bryce gives tips about how to deal with major retailers, marketing success, and brand building.
Joining us today is Rebecca O'Connor from Pinnacle Consultation. Pinnacle Consultation has expertise in all stages of marijuana business creation, including structuring, the application process, state compliance hiring and training and financial estimation. Today's topics include medical and recreational marijuana centers to have compliance packaging for their customers/patients, the need for medical marijuana packaging to be both child proof but senior friendly, and a checklist for the Colorado Marijuana Enforcement Division exit packaging requirements for marijuana dispensaries to follow. This episode will highlight many important topics for anyone in the marijuana industry.
This episode of Ditch The Box attempts to tackle one of the most important aspects of running a business... MARKETING. David Marinac, Ditch The Box host and CEO of StandUpPouches.net talks about all aspects of marketing and which methods helped take his business to the top. Learn how he built StandUpPouches.net into the leading online brand for flexible packaging. His company now sells over ten million pouches annually, with sales doubling year after year. Tune-in to hear insightful tips and tricks. You won't regret it!
The focal point of today's Ditch The Box episode is on the cannabis industry and shedding light on an industry that is often misunderstood and/or misrepresented. Our featured guest and industry expert is George Campbell from American Green. American Green became the first publicly traded medical marijuana dispensary brand in the world in 2009. They have created retail, brand, and commercial cultivating solutions in partnership with licensed retail medical marijuana dispensaries nationwide. We'll talk about the marketing tools and techniques that George and American Green have been using to try to educate and inform people on such a controversial subject. Tune-in as we discuss one of the hottest topics with one of the largest companies currently shaping the cannabis industry.
So many companies are completely clueless when it comes to writing articles, submitting articles, and even advertising with a publication. Since this appears to be a common problem, we are bringing in an expert from Brand Packaging. Tune-in as we discuss content creation, the role of digital media platforms like Instagram, the benefits of advertising with a publication, and how Brand Packaging can help build YOUR brand.
This week on Ditch The Box, we will discuss displays and signage for major retailers in the industry. Art Johanson, Director of Sales and Marketing at Tri Cor, will be on the show to offer some perspective in this area. We'll also take a look at some of the top brands being featured in recent news. One of these highlighted brands, Golden Bison-High Plains Bison, will be highlighted. Joining us from Golden Bison will be Kevin Lamar, VP of Sales and Marketing. Tune-in to gain unique insights from the experts!
This week’s informative episode brings to light a few prominent themes in the world of packaging. We will discuss the power of packaging and its role in MARKETING. We will also bring in the global economy factor and consider the implications of this reality. The traditional definition of marketing will be discussed and misconceptions dealing with business overseas will be challenged. If you want to learn how to build and sustain a business for the long haul without having to outspend your competition for market share but rather out-hustle them, join us as we dig into this episode of Ditch The Box.
The use of flexible packaging continues to explode globally and in North America. The concept of Ditch The Box emerged alongside this industry pattern. In today's show we'll introduce Ditch The Box and where it came from, premise some of our upcoming guests and show topics, and highlight who in the audience will benefit from the information we cover on a weekly basis. We’ll also touch on overseas factories, specifically China, and dealing with US and domestic factories. There is so much more to the packaging industry than anyone realizes, from matching colors to available materials and we hope to help companies large and small understand it a little better.
This show is perfect for Brand Managers, New Product Development Managers, Operations Managers, Graphic Designers, Sales Managers…basically ANYONE looking for an advantage over their competition. Flexible Retail Packaging is that edge!
Stephanie Hwang is our go-to expert at Sealer Sales. They have been instrumental in helping our clients find the best heat sealers for our stand up pouches and other types of flexible retail packaging. As many of us in the industry already know, flexible packaging needs to be sealed in order to properly protect the product from the elements. The seal of a pouch is so important because if it doesn’t properly protect the contents, taste and freshness could be compromised. This is where Sealer Sales comes into play. Tune-in as Stephanie highlights the different types of heat sealers, explains the difference between direct and impulse heat, advises on seal width and the implications of each, and portrays why a proper seal is the finishing touch on a professional bag. You don’t want to miss her expert insight on sealers and the flexible retail packaging industry!
Ditch The Box welcomes industry expert Jason Wong to our show. Jason has accumulated 20 years of experience in the food industry. Founder and president of Asia Foods, LLC., he also has much experience in New Product Development with Roland Foods. Currently the VP of Sales at HFM FoodService, Jason's inimitable perspective, clarity, and strategic advice offers outstanding perception on the industry as a whole. He touches on a few crucial topics during the course of the episode: the 4 main grocery channels in the marketplace, the importance of balancing industry trends while pinpointing new flavor profiles, why to utilize brokers, and even explains the reasoning behind his predicted 3-5 year plan (from finished product to store shelves). Jason leaves us with his own personal experiences in dealing with one of the most prominent mass merchandisers in the industry…. WALMART. Tune in now to hear the full interview!
Ditch The Box welcomes our guest, Gary Bowen, from Shannon Packaging. We are extremely pleased to have Gary join us today to discuss packaging. Recently, Shannon Packaging moved to a new factory to better accommodate the company's needs. With the move, they added two stand up pouch packaging machines. Why? The demand asked for it. Gary Bowen and Shannon Packaging, along with many others, are placing their bet on flexible retail packaging for future industry growth. Tune in to hear Gary's insight, advice, and honest opinion about flexible packaging. From risk mitigation to utilizing packaging for marketing efforts, Gary offers outstanding insight on the flexible retail packaging industry and what we can expect to see in the future.