The Content Marketing Lounge: Recent Episodes
Nathan Collier
The Content Marketing Lounge Podcast is a show for entrepreneurs, side-hustlers, solopreneurs, freelancers, consultants, and content marketing professionals who want to grow their business with content marketing. Host Nathan Collier goes beyond surface-level black-and-white issues—with special love for those of you working for yourselves. After the show, join Nathan in The Content Marketing Lounge Facebook group to continue the discussion.
Links from the show:
- Connect with James Thompson on LinkedIn
- Join The Content Marketing Lounge
- Link to an image showing the DISC chart and the 4 types. To use the naming from the show:
- Dominant = Driver
- Influential = Expressive
- Steady = Amiable
- Compliant = Analytical
Links from the show:
- Connect with David Andriate on LinkedIn
- See examples of David's videos on his YouTube channel
- Join The Content Marketing Lounge
- Learn about The Content Marketing Lounge Mastermind
Links from the show:
- Connect with Nina Roper Yearwood on LinkedIn
- Join The Content Marketing Lounge
- Learn about The Content Marketing Lounge Mastermind
Links from the show:
- Connect with Garrett on LinkedIn
- The Dudefluencer website
- We Need to Hang Out: A Memoir of Making Friends by Billy Baker
- The Content Marketing Lounge Facebook Group
- The Content Marketing Lounge premium membership
Links from the show:
- Learn more about Hailey at her website: The Hard Working Creative
- Connect with Hailey on LinkedIn
- Follow Hailey on Instagram
- Join The Content Marketing Lounge Facebook Group
- Information about The Content Marketing Lounge premium subscription
Links from the show:
- Learn more about Karlie's agency: Wild Idea
- Connect with Karlie Jaenike on LinkedIn
- Join The Content Markeing Lounge Facebook Group
- Become one of the first 100 premium members!
Join our free community: * The Content Marketing Lounge
Premium resources for freelancers and content marketers:
- Advanced Client Acquisition for Freelancers
Join our free community: * The Content Marketing Lounge
Join the discussion:
- Group update post
Premium resources for freelancers and content marketers:
- Advanced Client Acquisition for Freelancers
Not yet a member of the Facebook group? Join for free!
- The Content Marketing Lounge Facebook Group
Not yet a member of the Facebook group? Join for free! * The Content Marketing Lounge Facebook Group
Links from the episode: * Connect with Angela Long on LinkedIn * Join the Content Marketing Lounge group on Facebook
Huge thanks to Marie Sotelo for being my guest on this week's show!
Resources mentioned during this episide:
- Marie Sotelo on LinkedIn
- Marie's Facebook group for lawyers looking to learn more about finding freelance writing opportunities
- The Content Marketing Lounge Facebook Group
Okay so actually I miscounted and it's 12 things.
But I say 11 in the intro so I kept it in the title. :)
Links to events and resources mentioned in the show:
- Nathan's 40th Birthday Sales Training/Virtual Meetup/AMA (Tuesday, Feb 9, 4 pm EST. It's free!)
- Client Acquisition 101: From $0 to $10k/month as a freelancer
Not yet part of our Facebook community. Join 7,000 of your peers in the most supportive group you'll find anywhere on the web:
- The Content Marketing Lounge
Not yet a member of our FB group? Come join us! * The Content Marketing Lounge Group * The PRO Marketer Community (on Patreon)
Resources * Other free and paid resources for the community
Today I interview my friend Gigi Rodgers, a social media expert, a video editor, sneaker artist, and one of my favorite people to follow online.
We talk about video, marketing, sneaker painting and Gigi gets me to commit to an experiment with video! 😄
Links to resources mentioned in the show:
- The Puck'n Studio
- Gigi's Skillshare course: Charisma on the Cam: How to Look Like a Natural in Front of the Video Camera
- Gigi's YouTube Channel about sneakers: Puck'n Khaos
Today I'm sharing two shorter episodes originally published on Nathan's Daily PRO Marketer podcast.
Not yet a member of our FB groups? Come join us!
- Freelance Writing Q&A Group
- The Content Marketing Lounge Group
Resources
- All free and paid courses for the community
Today I'm joined again by my regular co-host (and my personal editor!) Katie Stephan.
We talk about how to be a better editor when working with writers, and what you can do if you're a writer to make the experience better when working with your editors.
As mentioned in the show, here's a document that includes a checklist of items to include in your content brief plus my standard Pre-Writing Questionnaire.
Not yet a member of our FB groups? Come join us! * Freelance Writing Q&A Group * The Content Marketing Lounge Group
Resources * Free and paid courses for the community * Our PRO Community on Patreon
Today I sit down with my friend Brian Petro for a fascinating conversation about liquor, microbreweries, comedy, marketing strategy, finding the right audience for your business, and so much more.
Learn more about Brian by visiting his site: Smart Guy in a Tie.
Not yet a member of our community? Come join us!
- Freelance Writing Q&A Group
- The Content Marketing Lounge Group
Resources
- All free and paid courses for the community
Lyka Ferry brought the resources in this show!
Here's a list of links to learn more about her plus all the resources we talk about in episode:
- Lykability Content Marketing
- USO Pathfinders
- Veterati
- Bunker Labs
- Acadium
- Hemingway
- Yoast SEO
- Cult of Copy
- Content Marketing Lounge
- UC DAVIS
- Duke University
- Rosie Chapter Cohort
Not yet a member of our FB groups? Come join us!
- Freelance Writing Q&A Group
- The Content Marketing Lounge Group
- Nathan's PRO Community (on Patreon!)
Resources
- All free courses for the community
Here's a bonus episode from the all new Daily PRO podcast, which I'm offering as part of The PRO Community program.
Check out my Patreon for more details.
In this episode, I chat with one of my favorite people (and a former client!) licensed clinical counselor Dr. Carl Nassar.
We talk a little about trust, content marketing, and Carl's new web series called "What if a Therapist Reported the News?"
We also talk about how to be kind to yourself—even when it feels like the world is falling apart around you.
Follow Dr. Carl:
- YouTube: What if a Therapist Reported the News?
Join The Content Marketing Lounge community:
- Facebook: The Content Marketing Lounge
It's been months since we put out a podcast episode and a LOT has happened since the spring.
But we're excited to be back!!!
Today we talk about what we've been doing lately, about Nathan's recent decision to move on (again!) from a full-time job to go back to freelancing, and a lot more!
If you're not yet a member of The Content Marketing Lounge, join us!
- The Content Marketing Lounge Facebook Group
- Client Acquisition 101, CML PRO, and other courses from The Content Marketing Lounge
Nathan chats with freelance writer Jonathan Santiago about his journey from journalism to full-time freelance writer.
Not a member of the Facebook group? Join us for free!
Jason Thibault tells Nathan about his evolution from throw-things-at-the-wall MySpace marketer in 2005 to strategic social and content agency runner today.
Bonus: Jason gives Nathan his pick for some of the best current movies to see right now, including his favorite movie of 2019.
Like our content? Support our Patreon, thecontentmarketinglounge.
If you're finding us here for the first time, join our Facebook group, The Content Marketing Lounge.
Nathan and Katie go over 4 freelancing tips for finding and closing bigger, better clients.
Want 3 more tips? Get a bonus episode with even more info by joining our Patreon, thecontentmarketinglounge.
If you haven't already, join our Facebook group, The Content Marketing Lounge.
Nathan and Katie share how freelancing in content marketing has affected their mental health, sometimes for the bad, and sometimes for the good.
If you haven't yet, join our community by visiting us at contentmarketinglounge.com.
Nathan and Katie discuss group member frustrations and share some of their own when working in the content marketing space.
Want to be part of the discussion? Join our community by visiting us at contentmarketinglounge.com.
Nathan and Katie discuss Nathan's top 5 pointers for becoming a better content writer:
- Have an angle
- Write with authority
- Understand and use style
- Get the technical details right
- Have a next step.
Episode references:
Devesh Khanal's article on avoiding high school paper intros: https://growandconvert.com/content-marketing/blog-introduction/
Devesh Khanal's article on The Detail Principle: https://growandconvert.com/content-marketing/how-to-write-a-good-blog-post/
Want more tips? Join our community by visiting us at contentmarketinglounge.com.
Find Raja at creationclick.com.
Join our community by visiting us at contentmarketinglounge.com.
Nathan and Katie discuss the use of data in marketing as benchmarks and how a lack of data often leads to a lot of floundering.
Affiliate links for books:
- The Black Swan by Nassim Taleb
- Standard Deviations: Flawed Assumptions, Tortured Data, and Other Ways to Lie with Statistics
Not yet a member of our group? Join 5,000+ of your peers for free in The Content Marketing Lounge.
Join over 5,000 marketers in our free Facebook community: The Content Marketing Lounge.
Nathan gives Katie a rundown of his favorite notes from Content Marketing World 2019, including advice from marketers Ardath Albee, Joe Pulizzi, Marcus Sheridan, and Scott Stratten, as well as content producers Mindy Kaling and Henry Rollins.
Find out more at https://www.contentmarketingworld.com/.
More helpful links:
Website: https://contentmarketinglounge.com/
Courses: https://contentmarketinglounge.thinkific.com/
Facebook: https://www.facebook.com/groups/contentmarketinglounge/
E. Jera Brown catches up with collaborator and friend Nathan. They discuss how Jera got into freelance journalism and content marketing, why you should diversify your client list, how to prioritize your passion projects by learning to say No, and whether you should specialize in one kind of writing - among many other subjects.
Jera's LinkedIn: https://www.linkedin.com/in/jerabrown/
Content Marketing Lounge links:
Website: https://contentmarketinglounge.com/
Courses: https://contentmarketinglounge.thinkific.com/
Facebook: https://www.facebook.com/groups/contentmarketinglounge/
Conversion copywriter Matt Hall tells Nathan about how he got started freelancing, and they compare notes on the future of data in content marketing and copywriting. Plus, Matt explains his process for finding and onboarding student interns.
Matt's links:
https://www.matthallwritescopy.com/
http://www.conversiondesign.org/
Content Marketing Lounge links:
Website: https://contentmarketinglounge.com/
Courses: https://contentmarketinglounge.thinkific.com/
Facebook: https://www.facebook.com/groups/contentmarketinglounge/
Katie plucks some content marketing and freelancing questions from the Facebook groups to ask Nathan. Topics include how Nathan would start from scratch if he were starting out today, how he manages his time, which web development platforms he might use and why, and dealing with an editor or boss who’s constantly correcting your work - and many more.
Hear Nathan guest on the High-Income Business Writing Podcast in 2014, episode 38: https://b2blauncher.com/episode38/
Links:
Website: https://contentmarketinglounge.com/
Courses: https://contentmarketinglounge.thinkific.com/
Facebook: https://www.facebook.com/groups/contentmarketinglounge/
Marketing your own content marketing business can be difficult when using cold emails. Nathan and Katie discuss some examples of bad cold outreach messages Nathan has actually received, including exactly why they're bad. Then they detail their process and share some key tips for getting real interest from ideal clients.
Find more at these links:
Website: https://contentmarketinglounge.com/
Courses: https://contentmarketinglounge.thinkific.com/
Facebook: https://www.facebook.com/groups/contentmarketinglounge/
Tom and Nathan swap newspaper stories and talk about how they each transitioned from journalism to freelance content marketing by leveraging networking. Tom also shares his wake-up moment and some advice for how to make a career change.
Tom’s website:
http://www.tommangan.net/
Tom on LinkedIn:
https://www.linkedin.com/in/tommangan/
Helpful links:
Website: https://contentmarketinglounge.com/
Courses: https://contentmarketinglounge.thinkific.com/
Facebook: https://www.facebook.com/groups/contentmarketinglounge/
Nathan and Katie discuss hot takes on content marketing strategy and why Nathan avoids making blanket recommendations.
Helpful links:
Website: https://contentmarketinglounge.com/
Courses: https://contentmarketinglounge.thinkific.com/
Facebook: https://www.facebook.com/groups/contentmarketinglounge/
Adriana Stein tells Nathan how she used an anthropology degree and a desire to live in Germany to become a successful content marketing freelancer.
Adriana’s website:
https://integrateddigitalinnovations.com/
More helpful links:
Website: https://contentmarketinglounge.com/
Courses: https://contentmarketinglounge.thinkific.com/
Facebook: https://www.facebook.com/groups/contentmarketinglounge/
Greg Heilers and Nathan have a conversation about the stress that comes with freelancing, and they recommend some ways to get started in the business.
Greg’s website: http://jollycontent.com/
Job resource sites:
https://weworkremotely.com/
https://www.facebook.com/groups/copyjobs/
https://problogger.com/jobs/
More helpful links:
Website: https://contentmarketinglounge.com/
Courses: https://contentmarketinglounge.thinkific.com/
Facebook: https://www.facebook.com/groups/contentmarketinglounge/
Andres Roaro tells Nathan about finding freelance copywriting a more viable career than the one he thought he was supposed to pursue. Then they discuss the emotional triggers we marketers use to get buyers to buy.
More helpful links:
Web: contentmarketinglounge.com
Courses: contentmarketinglounge.thinkific.com
Facebook: facebook.com/groups/contentmarketinglounge.com
Links to helpful information from the episode:
Brian Dean's Skyscraper Technique
https://backlinko.com/skyscraper-technique
Moz's Beginner's Guide to SEO
https://moz.com/beginners-guide-to-seo
Collier Marketing's blog post with more info on "dumpster diving" (and details on its higher-quality alternatives):
https://colliermarketing.com/content-marketing-quality/
More helpful links:
Web: contentmarketinglounge.com
Courses: contentmarketinglounge.thinkific.com
Facebook: facebook.com/groups/contentmarketinglounge.com
Katie asks Nathan group member questions about the following topics:
- How to start freelancing (so you can eventually quit your current job)
- Remote position salary and benefit requirements
- Quick ways to earn money freelancing in a pinch
- Content marketing conversion rates
- How to choose a writing niche
- Selling the idea of long-term content marketing to management (or not)
- How to put together a content marketing course
- How non-profit PR differs from Corporate PR (plus some good examples)
- Deciding whether to scale your small business to a team or keep it a one-person operation.
Nathan’s training course that includes his segment on using Upwork like an expert: https://contentmarketinglounge.thinkific.com/courses/client-acquisition-101
More helpful links:
Web: contentmarketinglounge.com
Courses: contentmarketinglounge.thinkific.com
Facebook: facebook.com/groups/contentmarketinglounge.com
Join the group:
facebook.com/groups/contentmarketinglounge.com
Links to more:
contentmarketinglounge.com
contentmarketinglounge.thinkific.com
Helpful links:
contentmarketinglounge.com
contentmarketinglounge.thinkific.com
facebook.com/groups/contentmarketinglounge.com
Read more here:
contentmarketinglounge.com/why-i-started-a-job/
More helpful links:
contentmarketinglounge.com
contentmarketinglounge.thinkific.com
facebook.com/groups/contentmarketinglounge.com
Advice from So Sad Today on Vice.com:
https://www.vice.com/en_us/article/j5wvvx/dont-compare-your-insides-to-other-peoples-outsides-advice-from-so-sad-today
Links from the show: contentmarketinglounge.com contentmarketinglounge.thinkific.com facebook.com/groups/contentmarketinglounge.com
Links from the show: The Lean Startup by Eric Ries The High Velocity Edge by Steven J Spear Aaron's Podcast: Courage to Fight Again
Links from the show: The Content Marketing Lounge Facebook Group: https://www.facebook.com/groups/contentmarketinglounge
Links from the show:
The Content Marketing Lounge FB Group: https://www.facebook.com/groups/contentmarketinglounge
Focusmate: https://www.focusmate.com/
Mihaly Csikszentmihalyi: Flow, the secret to happiness (TED Talk): https://www.youtube.com/watch?v=fXIeFJCqsPs
How to Become an Early Riser: https://www.stevepavlina.com/blog/2005/05/how-to-become-an-early-riser/
How to Get Up Right Away When Your Alarm Goes Off: https://www.stevepavlina.com/blog/2006/04/how-to-get-up-right-away-when-your-alarm-goes-off/
Links from the show:
The Content Marketing Lounge FB Group:
https://www.facebook.com/groups/contentmarketinglounge
Personal Branding with Video FB Group:
https://www.facebook.com/groups/personalbrandingwithvideo/
Salma's 2016 Inbound Talk:
INBOUND 2016 Salma Jafri: "How to Upcycle your Content for Maximum Mileage"
https://www.youtube.com/watch?v=1uM9OgxRsrw
Salma YouTube Channel:
https://www.youtube.com/user/salmajafri76
Videos from Salma you should watch:
How to Naturally Read a Video Script on Camera
https://www.youtube.com/watch?v=dT7A5RzbDQ4
How to Be Expressive on Camera
https://www.youtube.com/watch?v=dEB4LvXM_90
How to Shoot and Edit Videos with your Phone
https://www.youtube.com/watch?v=S3uDn9IW2Ec
Rand Fishkin & Geraldine DeRuiter on Personal Branding
https://www.youtube.com/watch?v=H4czTrTzEN8
Links from the show:
The Content Marketing Lounge Facebook Group:
https://www.facebook.com/groups/contentmarketinglounge/
How to Increase Your Writing Speed by 200% (A Proven 5-Step Process for Content Marketers)
https://colliermarketing.com/increase-writing-speed/
Arkansas Food Truckers
http://arfoodtrucks.com/
Nathan’s Training Courses:
Client Acquisition 101
https://www.contentmarketinglounge.com/offers/Uhndxg3F
Advanced Content Creation
https://www.contentmarketinglounge.com/offers/QadoLbDQ
Facebook Groups for Marketers
https://www.contentmarketinglounge.com/offers/Uhndxg3F
Links from the show:
- The Content Marketing Lounge Facebook Group
- Grow and Convert: A Content Marketing Agency and Consultancy
- Content Strategy Case Study: 10,000 Hyper-Targeted Visitors in 3 Weeks
- "Mirage Content” Is the Reason Your Company’s Blog Isn’t Generating Leads
- The Specificity Strategy: How to Turn Generic Posts Into Stand Out Content
- How to Conduct Customer Interviews (Even When You Don’t Have Customers)
- The Specificity Strategy: How to Turn Generic Posts Into Stand Out Content
- How Examine's Sol Orwell Built A 7-Figure Business Off of Reddit
Colin Theriot is the founder and admin of The Cult of Copy.
Links from the episode:
- The Cult of Copy Facebook Group
- The Cult of Copy Job Board Facebook Group
- The Cult of Copy Colosseum Facebook Group
- Copywriting Training Wheels Facebook Group
- Victor Lustig sold the Eiffel Tower (Twice)
Episode 2
Links from the show...
Join the Facebook group:
https://www.contentmarketinglounge.com
https://www.facebook.com/groups/contentmarketinglounge
Connect with Bryan Suddith on Facebook: https://www.facebook.com/bryansuddith/
Story Slam Dayton: https://www.facebook.com/StorySlamDayton/
The Moth Storytelling Competition: https://www.themoth.org/
Kayla Bradstreet: https://twitter.com/KaylaBradstreet
Bridget Flaherty: https://www.facebook.com/bflaherty94